From adopting micro-size RGB (red, green and blue) LEDs as a backlight unit to pursuing enhanced color expression and integrating AI technology for ultra-large displays, the development of the Micro RGB TV was a continuous series of firsts — with virtually no reference points to guide the process.

Samsung Newsroom spoke with Insang Hwang of the Visual Display (VD) Business Division’s Product Planning Group to learn more about how this new category of the Micro RGB TV was developed.

Creating a New Category With No Reference

The Micro RGB TV began as a project to create an entirely new category in the TV market. Hwang recalled, “Because the mission was to create a category that didn’t previously exist, every department — from development to sales and marketing — had to work together with a shared sense of urgency and responsibility.”

One of the biggest challenges was the absence of any reference point. The team had to develop new technologies and products from scratch while simultaneously defining the value they could deliver to consumers. “We went beyond simply applying RGB light sources,” he said. “We developed a proprietary concept called ‘Micro RGB,’ which miniaturized even the backlight unit itself to the micro level.”

Pursuing 100% BT.2020 — The “Ultimate Color Gamut”

At the core of the Micro RGB TV is its color reproduction. By applying RGB LEDs as the backlight unit, the display achieves wide and highly accurate color reproduction.

“Although the Micro RGB TV started with the goal of delivering richer color reproduction, there was no clearly defined industry standard at the time,” Hwang said. “We felt a strong sense of responsibility, believing that the conditions we set could become the new standard for the market. That’s why we set the ambitious goal of achieving ‘100% BT.2020’ — the ultra-high-definition color standard defined by the International Telecommunication Union (ITU) and often referred to as the ‘ultimate color gamut.’”

Achieving 100% BT.2020 means that a level of color reproduction once limited to professional monitors can now be experienced on TVs — one of the most widely used displays in everyday home environments. It also marks a significant advancement in the technical standards of the display industry.

The journey, however, was far from easy. “In the early stages of development, we struggled to reach the target values,” Hwang recalled. “However, through persistent efforts to achieve perfect color reproduction, the development team was ultimately able to meet its goal.” He added, “It wasn’t just about developing new technology. We also worked to establish measurable standards to validate its performance.”

Bringing Cutting-Edge Technology Into Everyday Viewing

For product planners, the top priority is to convert advanced technology into an experience that users can easily perceive in everyday life. “We continuously thought about how to translate Micro RGB’s powerful hardware performance into a practical viewing experience,” Hwang said. “We focused on making its key strength — color — something users can feel naturally in everyday content while delivering an immersive viewing experience.”

“While Micro RGB achieves one of the highest color gamuts available in TVs today, only a limited amount of content fully utilizes it,” he noted. “So we enhanced software capabilities to ensure users can experience the difference across a wider range of content — from HDR content to everyday content such as OTT streaming and sports.”

One of the key features is Micro RGB Color Booster Pro. Hwang explained, “Leveraging a high-performance neural processing unit (NPU), AI analyzes content in real time to enhance color expression with precision. This allows users to enjoy Micro RGB’s vivid color performance not only in HDR content but also in everyday viewing.”

He added, “For example, in soccer — one of the sports most frequently watched on TVs — the newly introduced AI Soccer Mode Pro automatically detects the content and enhances colors such as the grass and team uniforms. With the global football season kicking off in June, it’s a feature worth noting for those seeking a more immersive viewing experience.”

In addition, the TV incorporates a Glare Free feature designed for real-world viewing environments. “We applied glare-free technology so users can consistently enjoy Micro RGB’s exceptional color performance regardless of lighting conditions,” Hwang explained. “Whether in a dark room or a brightly lit space, viewers can stay fully immersed without reflections interfering with the screen.”

Scaling Immersion With a 130-Inch Display

The newly introduced 130-inch ultra-large model delivers an overwhelming sense of immersion, as if the entire wall comes to life. As screen size increases, maintaining image detail becomes increasingly critical.

Hwang said, “We equipped the TV with Supersize Picture Enhancer, an AI-powered picture quality technology optimized for ultra-large displays. Thanks to this, viewers can enjoy Micro RGB’s rich colors and sharp image quality without distortion or pixelation.”

The sound experience and design were also significantly enhanced. “With a 160W 10.4.2-channel speaker system, the TV delivers immersive sound that fills the entire space without the need for external speakers,” he added.

The Micro RGB TV’s signature wall-mount design further reinforces immersion by blending the display seamlessly into its surroundings. “We developed a proprietary pocket structure and wall-mount bracket¹ so the TV can sit flush against the wall with virtually no gap,” Hwang explained. “We focused on delivering an optimized viewing experience for ultra-large screens across picture quality, sound and design.”

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement — it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

“Samsung TVs are evolving into screens that seamlessly integrate into users’ lifestyles and living spaces, understanding their preferences through data and enabling interactions,” Hwang said. “They will go beyond content consumption to become powerful platforms that connect limitless experiences and services.”

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

1. Applicable to 85-, 75- and 65-inch models only ︎

The event features hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences and display performance across Samsung’s Micro RGB, OLED and gaming displays.

The technologies showcased at the summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.¹

Micro RGB for Premium Home Viewing

A key focus of the event is Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and R85H models. Designed for premium home viewing, the lineup delivers precise color, deep contrast and an immersive picture quality.

Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich color, sharp contrast and refined local dimming — to more home environments.

Powered by the Micro RGB AI Engine Pro, Samsung’s latest Micro RGB TVs optimize color and contrast in real time for lifelike detail. The lineup also achieves 100% of the BT.2020 color range and includes certified Glare Free technology to reduce reflections for a clearer viewing experience. Features such as Micro RGB Precision Color 100 and Vision AI Companion (VAC) further enhance picture quality and personalized viewing.

OLED Innovation Powered by AI

Samsung’s 2026 OLED lineup combines cinematic picture quality, refined design and intelligent features to elevate the viewing experience. Leading the lineup is the 77-inch S95H, which delivers brighter OLED performance, advanced HDR processing and a premium design that stands out even when the screen is off.

VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.

AI Upscaling Pro improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro optimizes picture and sound for live sports and AI Sound Controller Pro gives viewers greater control over dialogue, background music, crowd noise and commentary.

HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture. Combined with certified Glare Free technology that minimizes reflections, the S95H maintains exceptional contrast and sharpness, even in bright spaces.

The S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store allow the TV to function as both a screen and a piece of home décor.

Odyssey Gaming Monitors for Speed and Immersion

Samsung is expanding its Odyssey lineup with gaming monitors ranging from glasses-free 3D immersion to ultra-fast OLED performance and sharp 6K resolution.

Leading the lineup is the 27-inch Odyssey 3D (G90XF model), featuring Eye Tracking and View Mapping technology for natural, glasses-free 3D immersion. With a 165Hz refresh rate and 1ms GtG² response time, it delivers smooth, responsive gameplay.

Also on display is the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor offering a native 165Hz refresh rate, Dual Mode support up to 330Hz in 3K and VESA-certified DisplayPort 2.1 connectivity.

Samsung’s OLED gaming monitor lineup further expands performance with the 32-inch Odyssey OLED G8 (G80SH model), delivering 4K QD-OLED visuals at 240Hz. Samsung OLED Safeguard+ technology also helps maintain long-lasting picture quality.

Shaping the Next Era of Screens

“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”

With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalized than ever.

1. Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. ︎
2. Gray-to-Gray. ︎

Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.

Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.

Making the Screen More Helpful With Vision AI Companion

At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.

Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.

Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.

Advancing Picture Innovation Across Premium Displays

Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.

Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.

Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.

To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.

Extending Performance Across Gaming Displays and Lifestyle Audio

Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.

In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.

Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.

Expanding AI Across the Entire Screen Experience

“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”

Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.

Samsung Electronics today announced that its Micro RGB TV (R95H model) has received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

Derived from VDE’s broader EyeCare Circadian certification, these certifications adopt a more refined evaluation framework, independently verifying eye safety and circadian rhythm support for a more rigorous assessment of display performance. This shift provides consumers with a more comprehensive assurance of comfortable viewing experiences.

Specifically, the Safety for Eyes certification evaluates display safety for prolonged viewing by analyzing light emissions from digital devices, with a particular focus on blue light and its impact on eye health. Meanwhile, the CRD certification examines how well a display supports the user’s biological clock. It measures the display’s ability to mimic natural light by adjusting color temperature and brightness based on time of day, while also reducing blue light in the evening to prevent melatonin suppression — supporting natural circadian rhythm and visual comfort.

Samsung’s Micro RGB meets the rigorous standards set by both certifications, demonstrating its commitment to eye safety and comfort. The display’s advanced Micro RGB LED architecture is especially noteworthy in that it finely adjusts brightness and color to create optimal viewing conditions at any time of day.

Having secured Safety for Eyes certification for its 2026 TV lineup and CRD for premium models, Samsung is now expanding CRD certification to a broader range of products.

“Micro RGB TV is setting a new standard in the premium TV market by being verified for both eye safety and circadian rhythm support,” said Taeyong Son, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to deliver display technologies that consider our users’ viewing environments and enhance their lifestyles.”

Samsung Electronics today announced that in 2026, it will launch an expanded Micro RGB TV lineup, available in 55-, 65-, 75-, 85-, 100- and 115-inch models.¹ The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard for premium home viewing.

“With Samsung’s latest technology, our Micro RGB portfolio delivers vivid color and clarity that make movies, sports and TV shows feel more expressive and engaging,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By expanding the lineup for 2026, we’re establishing a new premium category with sizes that span the full range of modern living spaces while maintaining our highest picture standards.”

Consumers are demanding better picture quality from their TVs, and this differentiator has become a key reason many viewers upgrade to premium models.² Whether used as a centerpiece for large living spaces or a space-conscious premium display, each Micro RGB model utilizes Samsung’s advanced display architecture to reflect the company’s commitment to engineering precision and elite picture performance.

Micro RGB: Precision Engineered for Lifelike Colors

Building on the 115-inch Micro RGB introduced in 2025, the new lineup includes advanced features and new enhancements that elevate picture performance across color, clarity and style:

• Micro RGB Technology uses sub-100 μm red, green and blue LEDs that each emit light independently. This advanced display architecture enables ultra-precise light control and improved color accuracy. Enhanced picture-processing technologies, including 4K AI Upscaling Pro and AI Motion Enhancer Pro,³ further refine brightness, smooth out motion and add clarity in real time.
• Micro RGB AI Engine Pro is equipped with a next-generation AI chipset that enables more precise frame-by-frame clarity and realism. It also includes Micro RGB Color Booster Pro and Micro RGB HDR Pro to provide a vivid color experience that makes viewing content feel as real as seeing it in person.⁴
• Micro RGB Precision Color 100 includes a refined Micro RGB light source with enhanced RGB color dimming precision for unparalleled color expression. Certified by VDE, Micro RGB Precision Color 100 achieves 100% of the BT.2020 wide color gamut, delivering hyper-real hues and brilliant brightness.
• Upgraded Vision AI Companion, Samsung’s multi-agent platform, combines large language model (LLM)-powered intelligence with natural conversation via Bixby. It enables conversational search, interactive Q&A, proactive recommendations and access to AI features and apps such as Live Translate, Generative Wallpaper and Perplexity.
• Samsung’s proprietary Glare Free technology⁵ minimizes reflections to further preserve clear color and contrast in a variety of lighting conditions for the best viewing experience.
• Enhanced audio features including Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony, which connects TV speakers with compatible Samsung devices to deliver a deeper soundstage. All 2026 Samsung TVs will also feature Eclipsa Audio, the new spatial sound system engineered for immersive 3D audio.

First Look at CES 2026: New Micro RGB Lineup Made To Reshape Home Entertainment

Highlighting Samsung’s latest advancements in display performance, the company will showcase the new Micro RGB lineup at CES 2026, which takes place in Las Vegas Jan. 6-9. Samsung’s presence at the event will reinforce its commitment to delivering ultra-premium displays across a broader range of screen sizes and living spaces.

1. Product availability may vary by country. ︎
2. Consumer Reports. “Everything You Need to Know About 4K HDR TVs.” Consumer Reports, https://www.consumerreports.org/electronics-computers/tvs/everything-you-need-to-know-about-4k-hdr-tvs-a3185152015/. ︎
3. 4K AI Upscaling Pro and AI Motion Enhancer Pro are available only in certain models. ︎
4. Micro RGB AI Engine Pro and Micro RGB HDR Pro are available only in certain models. ︎
5. Glare Free technology is available only on certain models. ︎

At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era — where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy and safe.

Samsung research¹ reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision — automating lighting, temperature and even syncing blinds with the weather for effortless living.²

The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings and nutrition planning.

Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.^3,4

Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security.⁵

Bespoke AI Enhances AI Capabilities

Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

• Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition,⁶ it can now detect liquids,⁷ even transparent ones.
• Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Grade A in energy efficiency testing by 65%.⁸
• Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are,⁹ and Auto Open Door allows steam to escape, accelerating the drying process.
• Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.

Vision AI Expands to Larger Displays

Samsung’s Vision AI Companion is designed to feel more like a trusted companion — someone you can engage with naturally, and that responds in a human-like way — redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity.

Other highlights included:

• Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect colour, bringing every scene to life with stunning depth and vibrancy.
• The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI — perfect for any room or on the go.
• Samsung Sound Tower: Powerful, portable sound with an 18-hour battery.¹⁰ You can strengthen the party mood with customisable lighting and sound effects via the dedicated app.

Galaxy AI Expands With New Devices

Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

Experience Future Living, Now at IFA 2025

The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers.

For more information on the products mentioned within this release, please visit the Samsung Newsroom here.

¹ All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.
² Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation.
³ Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy
⁴ Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
⁵ For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation
⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁷ A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.
⁸ Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁹ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁰ 18 hours of battery tested with lighting off and at volume level of 12~13.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound, and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs.

To learn more about Micro RGB, visit, www.samsung.com.