Samsung Electronics announced today that Samsung Pay is now available in Italy, marking its ongoing commitment to bringing payment innovation to users around the globe. With the addition of Italy, Samsung Pay now enables users in 21 markets to benefit from simple and secure payments almost anywhere¹.

Samsung’s commitment to transforming the mobile industry was recognized at the annual Global Mobile Awards (GLOMO Awards) during Mobile World Congress 2018, which awarded Samsung Pay ‘Best Mobile Innovation for Payment’. The service was praised not only for being innovative, but also for bringing consumers the world’s first integrated rewards program²; each time users purchase with Samsung Pay, they can earn points to be exchanged for a variety of prizes.

“We strive to deliver the best experiences to our customers. The rapid growth of Samsung Pay has been made possible by Samsung’s commitment to an open model of collaboration around the world, resulting in over 1,700 partnerships, including payment providers Visa and Mastercard®,” said Yongje Kim, Executive Vice President of Service Business Office, Mobile Communications Business at Samsung Electronics. “Its continued support for both MST and NFC payments has also enhanced adoption, enabling market access in countries that support either payment option.”

Samsung Pay is a simple and secure mobile payment service that is available almost anywhere you can swipe or tap your eligible payment card³. By combining Near Field Communication (NFC) technology and its proprietary Magnetic Secure Transmission (MST) technology, Samsung Pay is the most widely accepted mobile payment solution on the market.

Samsung Pay operates with three levels of security: fingerprint or iris⁴ authentication, card tokenization and Samsung’s defense-grade mobile security platform, Samsung Knox. Additionally, Samsung Pay makes mobile payments easy – to launch, a user needs to swipe up on an eligible Samsung Galaxy smartphone, select the card, authenticate using a fingerprint, iris scanning or PIN and bring the phone near the point-of-sale terminal.

Starting today, Samsung Pay is available to users in Italy with compatible Samsung devices, including wearables like the Samsung Gear S3 and Gear Sport, and the new Galaxy S9 and S9+⁵. Samsung Pay works at almost all existing payment locations in Italy that accept credit or debit cards. It also expands the digital wallet experience by allowing customers to use membership cards and providing promotional coupons.

Aligned with Samsung’s approach of building tailored products and services customized to meet the needs of users in each market, several value-added features will be available exclusively to consumers in Italy. These include discounts up to 20% on popular brands, including Daybreak Hotel, EF Education, Leroy Merlin and Moleskine.

About Samsung Pay

Samsung Pay, a mobile payment service from Samsung Electronics, is simple, safe and available almost anywhere you can swipe or tap your card. Combining NFC (Near Field Communication) with Samsung’s proprietary MST (Magnetic Secure Transmission) technologies, Samsung Pay provides consumers a way to pay almost anywhere you can swipe or tap a card at millions of merchant locations. Samsung continues to strategically expand its partnership ecosystem for Samsung Pay to provide greater flexibility, access, and choice for customers while enabling an easy and safe payment experience. Samsung Pay is compatible with select cards and Samsung devices, and leading wireless providers. Please visit www.samsung.com/pay to learn more.

¹ Available almost anywhere, subject to Samsung Pay’s compatibility with MST and/or NFC payment terminals. Card readers on certain payment terminals could require a software update to become fully compatible with Samsung Pay.

² Samsung Pay reward program is available in the U.S., Korea, Singapore, Malaysia, Vietnam, Taiwan, Brazil and Spain.

³Applicable card type varies depending upon issuer.

⁴ Iris authentication is available for Galaxy S9 and S9+, Galaxy Note8, Galaxy S8 and S8+

⁵ Other compatible devices include the Galaxy Note8, Galaxy S8 and S8+, Galaxy S7 and S7 Edge, Galaxy A8, Galaxy A5(2017), Galaxy A5(2016), and the Gear S3 and Gear Sport in Italy.

President Youngky Kim of Networks Business at Samsung Electronics estimates that monthly wireless internet usage will soar to 100GB in the 5G era from the current usage of 10 GB at most in the 4G environment. In other words, users will be able to enjoy wireless internet services including 4K and 8K UHD videos, virtual reality (VR), holograms, and autonomous vehicles to their satisfaction.

Using the 5G technologies that have been developed over the last seven years, President Kim has been committed to deploying 5G networks in many parts of the world. He said, “We will focus on the U.S. where 5G services will launch this year, as well as Korea and Japan – the leaders of 5G commercialization. It is our goal for Samsung’s 5G technology market share to exceed 20% by 2021, and to become one of the top three global network equipment suppliers within the next five years.”

President Kim sat with Samsung Newsroom on 27^th February at MWC held in Barcelona, Spain. The Q&A outlines the types of benefits consumers will be able to enjoy in the 5G era, and Samsung’s competitive edge and business strategies.

Q. How do you think the 5G will make a difference in our lives?

Kim: “4G brought us mobile connectivity so that we can use our smartphones anytime and anywhere. 5G will extend wireless connectivity to cities and factories as a whole. Internet of Things (IoT) will become a part of our lives, and consumers’ monthly wireless internet usage will skyrocket to 100GB. Furthermore, hologram video calls, augmented reality (AR)-based GPS, and autonomous vehicles will be more widely available.”

Q. Almost every participating enterprise at MWC 2018 talks about 5G. What differentiates Samsung from the rest?

Kim: “The telecommunications business is no longer just about expanding network coverage and enhancing performance. Going beyond simple connectivity, we aim to implement an automated and intelligent network that focuses on our consumers. The main task is to develop new services that are virtually latency-free. Samsung will demonstrate its unique competencies to bring 5G services to life, based on the company’s businesses and experiences in networks, mobile devices, TVs, home appliances, semi-conductors, and electronics parts as well as IoT platform.”

Q. For the first time in the world, the 5G network will be commercialized in the U.S. When do you think it will be distributed on a major scale?

Kim: “Countries like the U.S, Korea, Japan are on the verge of jumping into 5G commercialization. Samsung will accelerate the commercialization of 5G by working actively with service providers in 5G adoption-advanced countries. To deliver 5G services seamlessly, “killer applications” must be provided along with the network and user devices.”

Q. Samsung collaborates with Verizon for the commercialization of 5G in the U.S. What meaning does this partnership hold?

Kim: “The U.S. is an early-adopter and has a very large market, of which Verizon is the No.1 operator. In this respect, the partnership is recognition of our technological competencies. The 5G network employs the millimeter wave spectrum, which is a distinctive frequency bandwidth yet to be used for communications. It is therefore crucial that it successfully works out in an in an everyday setting. We believe that coming in first place to let users experience commercial services based on the millimeter wave spectrum will bolster our presence in the 5G market.”

Q. What is Samsung’s strategy to become one of the top three network equipment suppliers?

Kim: “Technological competency is our competitive edge. Samsung has been dedicated to validating 5G technologies and applying the requirements of global standards. Furthermore, we have been committed to developing and demonstrating “world first” technologies over the last seven years. To achieve success in our 5G business, our viewpoints on technologies, products and strategies must stay focused on consumers. I am positive that Samsung has every potential to grow into a top-tier enterprise with our consumer-centric products, services and infrastructure in the global 5G market.”

Samsung Electronics is pleased to announce that it received over 30 awards at Mobile World Congress 2018, including “Best New Connected Device” at the annual Global Mobile Awards (GLOMO Awards) for the Galaxy S9+. The Galaxy S9+ was selected for its refined design, advanced camera and outstanding performance. The Galaxy S9+ reimagines the way people communicate, share and experience the world.

“Congratulations to all of the winners and nominees of the 2018 GLOMO Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The GLOMOs recognize the best of the best in mobile, highlighting the technologies, products, companies and individuals that are pushing the boundaries of ingenuity and innovation and creating a better future for all of us. We thank all of our entrants, judges, sponsors and partners for supporting the 2018 GLOMOs.”

The Galaxy S9+ also received recognition from TechRadar, Android Authority, Alphr and PC Mag, and the Galaxy S9 was awarded by organizations such as PhoneArena, Android Central, Expert Reviews, Android Police, T3 and Ubergizmo.

Several of Samsung’s innovative technologies and devices were also recognized, including:

• Samsung Pay was awarded “Best Mobile Innovation for Payment” at the GLOMO Awards for its industry-leading mobile payment service that is simple, safe and available almost anywhere you can swipe or tap your card.

• Gear VR with Controller was recognized as “Best Mobile VR or AR” at the GLOMO Awards for setting and exceeding the standard for VR experiences.

• Samsung DeX was awarded “Best of MWC 2018” by ITPro, and best accessory by Tom’s Guide and Digital Trends for its ability to empower a mobile lifestyle by bringing an easy-to-use, full-screen experience to the mobile handset.

“We are honored to be recognized by the GSMA and many organizations for our mobile technologies,” said Younghee Lee, Chief Marketing Officer and Head of Global Marketing, Mobile Communications Business at Samsung Electronics. “The way people use their devices and what they want from technology is changing. At Samsung, we remain committed to listening to our customers and pushing ourselves to deliver not just the best products and services, but ways to make their experiences better.”

A Strong Foundation Lays the Groundwork for Convenient 5G Technology

Unveiled at the event was a chipset supporting 28 GHz, a 5G spectrum, home devices, base stations and network core equipment. Samsung’s 5G devices, when installed in homes or enterprises, will automatically be recognized by 5G base stations and provided with ultra-fast broadband service of up to 1Gbps, while the network core equipment is responsible for resource management and real-time data traffic distribution.

Central to the initial phase of 5G is the notion of an ecosystem – an ecosystem that covers manufacturers of chipsets, devices and other equipment. Samsung stands out as a key player in the industry with end-to-end solutions that deal with each aspect of this 5G network cycle, enabling early 5G commercialization and stable service quality. This is precisely why Verizon, the largest mobile network operator in the U.S. and an industry leader when it comes to 5G commercialization, has selected Samsung as its vendor.

snow

“What it means for a single company to be able to provide chips, devices and equipment is that it can optimize 5G and bring out the best of this new exciting technology all by itself,” said Tim Baxter, President of Samsung Electronics America. “Beginning this year, we plan on peeling off the layers, one by one, to show how a connected world built by a full 5G commercial product lineup will unfold before our eyes.”

Six Years of R&D Finally Coming to Fruition

Samsung has demonstrated its technological expertise throughout the evolution of communications – from 2G to 3G and 4G. Indeed, the company was the first to commercialize CDMA (Code-Division Multiple Access) during the 2G era. Samsung was also at the forefront of 4G LTE (Long-Term Evolution) innovation as a key vendor in technologically advanced markets such as the US, Japan, Korea and the UK. Its business has now expanded into rapidly developing India, where Samsung is the sole vendor of the country’s 4G LTE nationwide network.

Samsung has been convinced of the potential that the millimeter wave spectrum holds since 2012, and has been investing in 5G R&D ever since. These efforts have resulted in the successful development of beamforming technology that supports directional signal transmission or reception. Based on this achievement, a technology that enables transmission speeds of over 1Gbps and is capable of covering distances of up to 2 kilometers using a 28 GHz band was developed and demonstrated in May of 2013.

In October of 2014, for the first time in the industry’s history, Samsung Electronics took 5G technology out of the lab and demonstrated its use in a vehicle moving at 100 km/h

In 2014, a seamless data transmission speed of 1.2Gpbs was achieved during a demonstration held in a vehicle moving at 100 km/h. It was the time that 5G technology had reached Gbps-level speed in a mobile environment. When the vehicle was stationary, the speeds reached 7.5Gbps, which was another new record.

That was directly followed by the first successful demonstration of 5G handover technology, which has allowed Samsung to further accelerate 5G’s commercialization. Handover is regarded as a critical technology for networks as it signifies seamless coverage for smart devices when a user moves between base stations. In March of 2016, Samsung became the first in the industry to successfully accomplish a multi-cell handover demonstration by achieving Gbps-level connectivity while a vehicle moved across three 5G base stations at 25 km/h.

In September of 2017, Samsung demonstrated seamless connectivity with a vehicle traveling at over 200 km/h, as well as a successful handover with a vehicle moving at 192 km/h. These remarkable achievements proved that the application of 5G on high-speed trains was a feasible concept.

Around this time, Samsung also successfully proved the capabilities of a 4G-5G intertwined network that binds together three spectrums by linking a 4G LTE network that utilizes the 2.6 GHz band with a 5G network that uses the 28 GHz and 3.5 GHz bands. Interworking between different-generation networks is recognized in the industry as a prerequisite for fostering 5G commercialization.

Accelerating the 5G Era with Operators Worldwide

By nature, telecommunications service can only begin once an operator has acquired the rights to use a particular spectrum from its government and established infrastructure with its vendor. It is absolutely crucial that the service allows multiple users to simultaneously enjoy seamless connection anywhere and anytime. 5G commercialization is no exception to this rule; cooperation between operators, equipment vendors and device manufacturers is a must.

Samsung has been focusing on intensifying its technical and business bonds with operators in markets with advanced 5G adoption such as Korea, the US and Japan. The US is the first country to have acquired the 28 GHz spectrum, and it plans on launching FWA (fixed wireless access) service using 5G technology in the second half of this year. Samsung is in the midst of carrying out 5G trial services in key US cities together with Verizon and has already deployed 5G networks in seven of the eleven cities – Sacramento included – where Verizon provides its service. To add to the list are the 5G trials being carried out in Indiana with AT&T, as well as another with T-Mobile.

Korea is quickly gaining recognition as a testbed for the latest technologies. In September of 2017, together with the Korean telecommunications operator SK Telecom, Samsung successfully demonstrated, for the first time ever, how 4G and 5G networks can interwork with one another.

Japan has targeted the year 2020 for 5G commercialization, to coincide with a large-scale sporting event that will be held in Tokyo. Together with the country’s leading operator, NTT DOCOMO, Samsung successfully demonstrated the 5G technology in a vehicle traveling at high speed in November of 2016. With KDDI, another key operator in Japan, Samsung conducted a 5G demonstration on a Tokyo highway in February of last year. In December of the same year, the joint efforts extended into a 5G test held on a high-speed train.

Also collaborating with Samsung to accelerate 5G commercialization is the French operator Orange. Together with Korea Telecom and Verizon, Samsung has also established the specifications required for 5G trial services in Korea, as well as commercial FWA service in the U.S.

“Samsung has always been an active promoter of international cooperation with its 5G total solutions at the root,” said Wonil Roh, Vice President and Head of the Technology Strategy Group, Networks Business, Samsung Electronics. “These experiences are a validation of why operators worldwide find Samsung to be the most ideal partner for 5G network establishment.”

As early as the second half of 2018, people in the U.S. will be among the first to experience commercial 5G services, thanks to the recent agreement between Samsung and Verizon. The agreement, which outlines Samsung’s supply of 5G technology-based Fixed Wireless Access (FWA) network solutions to the largest mobile network operator in the U.S., has enabled the initiation of 5G services to begin two years earlier than the industry had originally forecasted.

5G FWA stands out as a key technology that allows for the supply of connectivity services (in Gigabit speeds) through radio spectrum, without requiring the deployment of copper and optical fiber networks. Samsung and Verizon will introduce the service during the second half of this year in Sacramento. The companies expect to increase the number of households that use the FWA service to 30 million in the coming years.

The Worldwide Race for 5G Commercialization

However, the U.S. is not the only country looking to charge into the 5G era. Samsung has been closely collaborating with Korean operators, and recently, the company demonstrated the potential of 5G through various trial services. In nearby Japan, a number of major mobile operators will invest a combined 5 trillion yen (USD 44.86 billion) to successfully provide nationwide 5G services by 2023. The country has further plans to commence 5G services in selected areas in 2020, when a large-scale sporting event will take place in Tokyo.

Meanwhile, telecommunications service providers, device manufacturers and government organizations across the world are conducting ongoing research to examine the scenarios for 5G networks, as the emergence of new generation telecommunications technology will provide unprecedented business opportunities in a variety of areas such as autonomous cars, robots and virtual reality (VR). Judging by the massive benefits that 5G is expected to bring, it is not surprising that many establishments aim to have 5G commercialized as early as possible.

“The 5G era is approaching much sooner than the industry initially anticipated, which was the year 2020,” said Dongsu Shin, Vice President and Head of Planning Group, Networks Business at Samsung Electronics. “We will drive the supply of 5G equipment so people across the globe can experience services generated by this new technology at the earliest opportunity.”

So How Exactly Does 5G Work?

In the near future, 5G will completely change how people use and communicate with technology. It will even change the manner in which different technologies communicate with each other. All this will take place faster and more reliably than ever before. As a result, downloads will take place at lightning speeds, autonomous vehicles will be safer thanks to faster reaction times, and industries will be transformed with new ways to connect machinery and stock.

The secret to 5G’s super-fast speeds, incredibly low latency and unsurpassed connectivity lies in its three key technologies: eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable & Low Latency Communications) and mMTC (massive Machine-Type Communications).

eMBB (enhanced Mobile Broadband): This is the technology that will enable users to download a 15GB full-length high-definition movie in 6 seconds. That is much faster than the 4 minutes it currently takes to download the same movie on a 4G connection.

With eMBB, large amounts of data may be transmitted at much higher speeds. 5G networks can provide peak data transmission speeds of up to 20Gbps (2.5GB of data transmitted per second).

URLLC (Ultra Reliable & Low Latency Communications): The aim with autonomous vehicles is to always make the driving experience as safe as possible. Thanks to URLLC, autonomous vehicle collisions will be less likely to occur in the 5G era, as there will only be a one-millisecond (ms) signal delay, and thus the car will only move a few centimeters before stopping when danger is detected. This is a huge leap from 4G, where the distance that a car travels before coming to a stop once danger is detected is a meter.

URLLC promises a stable network and the lowest possible latency to initiate connectivity. (The lower the latency – measured in milliseconds – the better the network performance.) It will enable one-millisecond latency between a user device and a network, compared to tens of milliseconds today. This is also especially useful for services that require real-time correspondence of networks, such as the remote control of robots, and real-time interactive games.

mMTC (massive Machine-Type Communications): This technology sets the foundation for an IoT (Internet of Things)-powered future where the majority of our devices will be connected. 5G will support mMTC, allowing machines (up to one million devices within an area of one square kilometer) to communicate with one another with only minimal human involvement.

mMTC will also support various industrial applications. For example, the modification of manufacturing processes based on real-time demands from consumers will be made possible via 5G connection modules incorporated into factory equipment. Furthermore, inventory organization will be improved while product defects will be reduced, thanks to the enhanced deep learning capabilities of robots connected via 5G.

MWC 2018: A Look into the Near Future of 5G

At the Samsung Networks booth at MWC 2018, Samsung is showcasing a wide array of 5G technologies, including the world’s first end-to-end 5G FWA (fixed wireless access) commercial solutions, and offering guests a glimpse at how user-centric 5G networks will soon transform our homes, cars, cities and more.

For example, the booth’s Transportation Solutions zone spotlights Samsung’s collaboration with Harman to develop TCU (Telematics Control Units) and RSU (Road Side Units) for autonomous cars. These provide lightning-fast data speeds that make it possible for passengers to enjoy ultra-high definition (UHD) videos, as well as instant access to a wealth of traffic, weather and other information. They also help minimize collisions by enabling cars to respond more quickly when detecting danger.

The exhibit also demonstrates how the company’s solutions powered the first demonstration of 5G connections on a high-speed train. The solutions, which achieved a peak speed of 1.7Gbps on a train traveling at over 100 kilometers per hour, supported the seamless streaming of 8K video and the uploading of 4K video, and may soon allow trains to benefit from superior passenger infotainment and increased security and analytics.

The Residential Solutions zone illustrates how Samsung’s 5G products, once FWA is commercialized, will allow members of a residence to each stream their own 4K content simultaneously, without interruptions. Likewise, gamers will be able to play on a 5G cloud network with minimal hardware and latency as low as a one millisecond. This means that games which typically require a console and lots of storage space may be played comfortably via the cloud, and controller input is instantaneous.

The Industrial Solutions zone features a model of a city connected by Samsung’s 5G Connectivity Node. This slim, compact device is designed to be easily installed on streetlamps and is capable of providing gigabit connectivity to link a wide range of smart city technologies, including digital signage, CCTV cameras, vehicles and IoT sensors, to 5G networks. The model demonstrates how cities may utilize 5G networks to instantly identify traffic accidents and violations and alert the proper authorities.

“A large portion of the 5G technologies that will enable the services being introduced at this year’s MWC are already at the commercialization stage,” said Dongsu Shin. “We look forward to presenting people around the world with the types of services that are yet to be experienced before by intensifying our cooperation with telecommunications companies and industry partners globally.”

“At MWC 2018, Samsung plans to show how our homes, cars and cities can be transformed by building user-centric 5G networks” said Youngky Kim, President and Head of Networks Business at Samsung Electronics. “Since the beginning of our 5G research in 2012, Samsung stood firm among industry players to trust in the potentials of the millimeter wave spectrum. Our efforts towards advancing this technology will see the light this year, making 5G a reality and opening up new territories’ possibilities for consumers, operators and enterprises.”

Samsung has developed the world’s first complete commercial 5G FWA solutions, which includes: commercial form-factor 5G home routers (CPEs) for both indoors and outdoors, 5G Radio Access Network (RAN) comprised of a radio access unit and virtualized RAN, a next-generation core, as well as AI-powered 3D radio frequency planning tools and services. Using in-house technology and assets, Samsung has managed to develop the first commercial ASIC-based 5G modems and mmWave RFICs, enabling the design of compact access units and CPEs.

These products have already been proven through months of field trials in multiple markets. On February 23rd, the US Federal Communications Commission (FCC) granted authorization of Samsung’s 5G access units. These are the first 5G millimeter-wave products in the world to secure government regulatory approval—a milestone achieved through close collaboration with the FCC’s Office of Engineering and Technology.

The solutions will be deployed in the first commercial 5G network to be launched in 2018 in the U.S. For more details, refer to Verizon Selects Samsung for 5G Commercial Launch.

Samsung will also present its first 3GPP Release 15-compliant 5G NR products supporting spectrum bands both below and above 6GHz, to be made available in 2018.

5G-powered Smart Cities

The solutions will enable 5G connectivity for deployments covering a broad range of use cases, greatly enhancing an operator’s ability to explore various business cases and scenarios. A demonstration of a 5G-powered smart city at Samsung’s MWC booth will showcase the difference next-generation technology can bring to streets and transportation, so they are much safer and more convenient. Other demonstrations that illustrate how 5G will work in homes, stadiums, cars and trains are also planned to be presented at the booth.

Other Samsung solutions to be presented will include new LTE radio units and massive MIMO solutions, cloud platform, user-centric network optimization tools as well as services tailored to operators and enterprises’ specific needs.

Samsung Networks’ booth at MWC is located at the Exhibit Hall 2 Stand 2M20 in Fira Gran Via, and will be open from February 26th to March 1st, 2018. To learn more about MWC 2018, please visit www.mobileworldcongress.com.

To introduce the Galaxy S9, Samsung installed an eye-catching four-sided display above the stage and utilized immersive augmented reality to offer guests a hands-on look at the device.

After the presentation, attendees were invited to test out the Galaxy S9’s innovative features in the on-site Experience Zone, which allowed them to learn more about how the camera’s Super Slow-mo function makes everyday moments epic.

Check out the highlights of the event below!

Approximately 5,500 media representatives, partners and invitees gather at Fira Barcelona MontjuÏc to attend Galaxy Unpacked 2018.

Attendees take their seats beneath expansive screens that will soon reveal the newest additions to the Galaxy lineup.

DJ Koh, President and Head of Samsung’s IT and Mobile Communications Division, unveils the Galaxy S9 and S9+, which he describes as smartphones “with the power to help you reimagine how you’ll experience the world tomorrow.”

Justin Denison, Samsung Electronics America’s Senior Vice President of Product Strategy and Marketing, introduces Galaxy S9 features that enable users to slow down and relive fleeting moments, interact with the world intuitively, and enjoy a much more personalized mobile experience.

Attendees are introduced to the new smartphone through the lens of augmented reality, which transforms their badges into virtual Galaxy S9s, allowing them to enjoy a “hands-on” look at the device before its official release.

Jonathan Wong, Director of Product Marketing at Samsung Electronics America, discusses the features and functions of the smartphones’ new cameras, including a Dual Aperture lens that supports crisp and clear low-light photos, and new Super Slow-mo videos.

Samsung dims the lights and snaps a photo of the crowd using the Galaxy S9 to demonstrate the camera’s ability to produce bright, detailed images in low-light settings.

Wong tries his hand at recording an epic Super Slow-mo video with the Galaxy S9.

Erin Willis, Senior Manager of Channel Marketing at Samsung Electronics U.K., offers the audience a first look at the Galaxy S9’s advanced Bixby integration and AR Emoji feature.

Wong and Denison show off their unique ‘My Emoji’, which they created using the Galaxy S9’s AR Emoji feature.

Willis offers attendees a taste of Bixby Vision’s Live Translation feature, which allows the Galaxy S9 to instantly translate the delectable dishes listed on a local restaurant’s menu.

Mark Notton, Samsung’s Director of Product Portfolio, explains how the Galaxy S9’s enhanced Infinity Display and stereo speakers provide immersive viewing and listening experiences.

ES Chung, Samsung’s EVP and Head of Software and AI, discusses the innovative technologies inside the Galaxy S9. “Our aim has always been to provide the best possible experience,” explained Chung. “Combining the best hardware with the most advanced software.”

DJ Koh announces that the Galaxy S9 and S9+ will be released on March 16, and that consumers who upgrade will receive high trade-in values for their current devices.

Event attendees get an up-close look at the Galaxy S9 and S9+ in the Experience Zone.

The Galaxy S9 records unforgettable Super Slow-mo videos of a bursting balloon (above) and an explosion of confetti (below).

An attendee puts the Galaxy S9’s low light camera to the test by snapping a selfie by the venue’s majestically illuminated Dandelion Park.

Attendees create and customize their own personal My Emoji to share with their friends and family.

Attendees take part in an interactive workshop hosted by The Slow Mo Guys on creating incredible slow-motion videos with the Galaxy S9.