To maximize and bring the power of AI into Radio Access Networks (RAN), Samsung has made significant technological progress leveraging its in-house AI and radio expertise since the beginning of 2024. One of the pivotal milestones achieved was the interoperability between Samsung’s O-RAN compliant virtualized RAN (vRAN) and NVIDIA’s accelerated computing, which took place in Samsung Research’s lab in late last year. Samsung has successfully demonstrated a proof-of-concept to verify how NVIDIA’s accelerated computing can be seamlessly integrated into software-based networks to help enhance AI capabilities.

This achievement further solidifies Samsung’s strides in moving ahead with its unique innovation of combining AI and RAN. With the baseline, Samsung can seamlessly deliver AI-RAN by integrating its vRAN (virtualized Distributed Unit, vDU) with NVIDIA’s accelerated computing into a commercial-off-the-shelf (COTS) server where Samsung’s vRAN software is installed.

▲ At Mobile World Congress (MWC) 2025, Samsung showcased its real-world vRAN combined with NVIDIA’s accelerated computing.

In addition, the companies will continue to explore the best-of-breed combinations of AI-RAN options leveraging Samsung vRAN with NVIDIA’s Grace CPU and/or GPU based AI platform using Compute Unified Device Architecture (CUDA) technologies. All of these are optimal for each network deployment environment — from rural, sub-urban to dense urban.

At MWC 2025, Samsung presented its leadership in AI-For-RAN innovations, as exemplified through two AI-RAN demonstrations, endorsed by the AI-RAN Alliance and developed in collaboration with various members including NVIDIA. The demonstrations included AI-based physical uplink shared channel (PUSCH) estimation and non-uniform modulation, showing a glimpse in innovative ways to infuse AI into mobile networks.

▲ (From left) NVIDIA Senior Vice President for Telecom Ronnie Vasishta and Samsung Electronics Executive Vice President & Head of R&D  June Moon

“While AI is reshaping the telecommunications landscape, Samsung is helping operators to build the right network architecture and environment where AI can thrive, all powered by our proven and AI-powered vRAN,” said June Moon, Executive Vice President, Head of R&D, Networks Business at Samsung Electronics. “This collaboration with NVIDIA signifies our continued efforts to expand GPU and CPU ecosystem, and we look forward to exploring more possibilities in the future.”

“AI-RAN is a critical technology that delivers transformative gains in network utilization, efficiency and performance, while enabling new AI services,” said Ronnie Vasishta, Senior Vice President for Telecom at NVIDIA. “Samsung is a frontrunner in AI-RAN development. Their vRAN expertise and software integrated with the NVIDIA’s AI accelerated computing will accelerate the path to AI-native wireless networks.”

As one of the founding members of the AI-RAN Alliance forged in 2024, Samsung is actively participating in advancing AI-RAN technologies with academic institutions and industry leaders like NVIDIA. As an elected Vice Chair of Board of Directors as well as the Working Group #3 (AI-on-RAN), Samsung is leading industry towards AI-powered next-generation networks.

Samsung’s end-to-end software-based network architecture is the optimal foundation to easily deploy and adopt AI across every layer of the network. As such, Samsung can empower operators with its flexible networks and sharpen their competitive edge to stay at the front of the AI era. This advancement opens doors for utilizing network infrastructure not only for mobile communications but also for processing general workloads, providing a data center-like network architecture that will present new business opportunities.

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.

Samsung Newsroom explored the Galaxy A56 5G and A36 5G, highlighting four key elements that set them apart.

1. Stylish — A Sleek and Compact Design

The Iconic Galaxy A Series Look, Now More Refined

The Galaxy A56 5G and A36 5G take the signature design of the Galaxy A series to the next level, blending modern sophistication with a sleek aesthetic. The first thing that catches the eye is their slim, flat frame.

The Galaxy A56 5G features a polished metal frame, available in a range of stylish colors. The A56 5G’s colorways stand out with their milky matte finish, while the A36 5G’s color options captivate with their holographic effects.

▲ The Galaxy A56 5G will be available in Awesome Pink, Awesome Olive, Awesome Lightgray and Awesome Graphite, while the Galaxy A36 5G will come in Awesome Lime, Awesome Black, Awesome Lavender and Awesome White.

Their minimalist yet elegant rear design features a clean, vertically aligned three-lens camera layout with black camera rings that further enhance the refined aesthetic.

▲ (From left to right) The rear of the Galaxy A56 5G and A36 5G with their linear three-lens camera layout and black camera rings

A Slimmer and Lighter Body

Both the Galaxy A56 5G and A36 5G feature a 6.7-inch screen, 0.1 inch larger than that of their predecessors. The FHD+ Super AMOLED display delivers a peak brightness of 1,200 nits — 200 nits brighter than before — ensuring an even more immersive and vivid viewing experience.

Trimmed down by 0.8mm compared to their predecessors, both models also sport a slimmer profile at just 7.4mm thick, offering a firm yet comfortable grip when held. The flat key island design on the sides complement the streamlined aesthetic, adding to the devices’ refined look.

Thanks to their slimmer design, both devices are also lighter than the previous models, despite having larger displays. The Galaxy A56 5G weighs 198g — 15g lighter than its predecessor, while the Galaxy A36 5G shed 14g to come in at 195g.

▲ The slim 7.4mm profile combined with the flat frame and key island design offers a firm, comfortable grip when held.

2. Versatile and Intelligent — Fueled by Awesome Intelligence

Searching Made Simple With Circle to Search

Circle to Search makes finding information effortless. All users need to do is long press the home button , then draw a circle around anything interesting they see on their screen and watch in awe as Google provides relevant search results in an instant.

▲ Circle to Search makes image searching a breeze.

And it’s not just for images! Circle to Search now recognizes music as well — for example, the background music playing in a video. When watching something on YouTube, simply long press the home button. Then tap the music button to instantly find the name of the song featured in the video and the artist who sings it. That same song can be identified even when sung or hummed by a person, instead of being played from the video’s original audio.

▲ Circle to Search can also recognize and identify music in an instant.

3. Picture-Perfect — Smarter Camera Features and Photo-Editing Tools

Nightography and Object Eraser — Flawless Selfies Even at Night

Imagine taking in the atmosphere during a nighttime walk and snapping a selfie, only to be disappointed by the noise in the final image. Or perhaps a scenario where a countless number of selfies had to be taken before realizing none of them quite achieved the right look. With the enhanced Nightography feature on the Galaxy A56 5G, those frustrations are a thing of the past. Clear, vibrant selfies can be captured even at night with a 12MP front camera optimized to reduce noise and deliver smoother results.

Unwanted objects in the background can take away from the perfect selfie as well. Simply trace around those objects to remove them, and Object Eraser will seamlessly fill in the space where they originally were to blend naturally with the background, resulting in a clean, crisp photo.

▲ Clear, vibrant selfies can be taken even at night with Nightography.

Custom Camera Filters for Standout Selfies

Some portrait photos on social media just have that one vibe, an unmistakable look hard to find anywhere else. Instead of scrolling past those images, why not save them? With the Filters feature, users can easily create their own custom camera filters using saved images. Achieving the perfect selfie with the desired aesthetic has never been easier.

▲ The Filters feature provides users with custom camera filters.

Best Face — Perfect Group Photos Everyone Will Love

Group selfies don’t always go as planned — someone could be blinking or have an awkward expression on their face. But with the Best Face feature, those slip-ups are an easy fix. Best Face analyzes the multiple frames of pictures taken using Motion Photo to recommend the best ones. All that is left for Galaxy A56 5G users to do afterwards is simply browse through the suggested frames and select a flawless group selfie where everyone looks their best.

▲ The Best Face feature makes sure users look their very best in photos.

4. Powerful and Secure — Enhanced Privacy Safeguards

The Galaxy A56 5G and A36 5G are the first in the Galaxy A series to feature One UI 7, offering more robust security than ever before. One key highlight is the hardware-backed Knox Vault, which combines a secure processor with secure memory to isolate users’ most sensitive data — like personal identification numbers (PINs) and passwords — from the rest of their device and ensure that no one else can physically or remotely access them. The new smartphones also come equipped with a range of extensive security innovations, including an enhanced Auto Blocker — Galaxy’s opt-in package of security measures that prevents unauthorized app installations and other security threats — and the new Theft Protection feature, which ensures personal data is protected even when devices are lost or stolen.

Samsung also promises six years of security updates along with up to six generations of Android OS and One UI upgrades for the Galaxy A56 5G and A36 5G, ensuring a secure and reliable mobile experience for years to come.

The Galaxy A series is back with cutting-edge innovations. With the Awesome Intelligence-integrated Galaxy A56 5G and A36 5G, Samsung looks forward to seeing even more people enjoy an Awesome lifestyle.

Samsung Newsroom attended the S25 Camera Briefing and the Galaxy AI Tech Forum to learn how Samsung remains at the forefront of mobile technology.

S25 Camera Briefing: Pushing the Boundaries of Mobile Photography to the Next Level

As MWC 2025 kicked off, Samsung hosted the S25 Camera Briefing on March 3. The session showcased the powerful camera capabilities and AI-powered editing features of the Galaxy S25 series that enable users to capture perfect photos anytime, anywhere.

“The Galaxy S25 series will redefine the paradigm of mobile photography,” said Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content.”

▲ Joshua Cho from Samsung Electronics

The Galaxy S25 Ultra features a 50MP ultra-wide camera sensor and AI remosaic technology, allowing users to capture high-resolution photos from any distance. AI-based multi-frame processing (MFP) automatically optimizes image quality based on the shooting environment and distance while precisely distinguishing between moving and static subjects — delivering a more dynamic and detailed photography experience. Additionally, AI filters and generative editing tools make it easy to create high-quality, visually striking content.

▲ S25 Camera Briefing

Galaxy AI Tech Forum: The Future of Human-Centric AI

On March 4, panelists explored the future of mobile AI during a Galaxy AI Tech Forum session titled “Human-Centric AI for a True AI Companion: Overcoming Barriers and What’s Next.”

Patrick Chomet, Executive Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, discussed human-centric AI, the role of mobile technology in shaping consumers’ daily lives and key barriers to AI adoption.

▲ Galaxy AI Tech Forum

“Millions of users are already experiencing Galaxy AI on their devices,” said Wood, opening the conversation on consumer sentiment toward AI evolution and the industry’s efforts to deliver meaningful experiences. “The launch of the Galaxy S25 series introduced even more ways to integrate AI into daily life.”

▲ Ben Wood from CCS Insight

The Galaxy S25 series harnesses multimodal AI-based agent experiences to elevate personalization to new heights. However, there is still work to be done to understand what consumers need from AI to make it a truly meaningful part of their everyday lives.

“While AI technology becomes faster, more powerful and more capable, we’re evolving too — as people and as consumers,” said Chomet. “Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind.”

▲ Patrick Chomet from Samsung Electronics

The panelists shared personal anecdotes about how Galaxy AI and the Galaxy S25 series are redefining everyday life before shifting focus to the barriers to AI adoption. “Despite the rise in AI adoption, we identified three key global barriers — lack of confidence in using AI, privacy concerns and doubts about its practical benefits,” explained Dr. Brauer, citing findings from a global study conducted in partnership with Samsung and Symmetry.

While barriers to AI adoption undeniably exist, there are also clear drivers motivating those who use or are willing to use AI. Nearly half of users cite productivity as a key factor, recognizing AI’s potential to streamline tasks and boost efficiency. Additionally, 40% are drawn to AI for creative pursuits, while about a quarter of users believe it will foster new social connections. Building trust and confidence in these benefits will be essential to helping users view AI as a tool for empowerment.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“AI experiences developed in collaboration with Samsung allow for more powerful, seamless interactions,” said Patrick, emphasizing Qualcomm’s close collaboration with Samsung. “This is how we continue to introduce AI in a way that feels accessible to consumers who may be more hesitant.”

“From my perspective, on-device AI and powerful performance — driven by partnership between Samsung and Qualcomm — are central to truly optimized AI,” he continued. “Data privacy remains a top priority in our ongoing collaboration with Samsung, and we’ve made significant advancements in enabling advanced AI processing entirely on the device.”

▲ Christopher Patrick from Qualcomm

The discussion concluded with insights into the development of the Galaxy S25 series and the future of mobile AI.

“Human-centric AI is the cornerstone of Galaxy AI. At the center of every new feature or experience is one thing — the user,” said Chomet, reaffirming Samsung’s commitment to a user-centric approach. “Our goal is to create an experience that feels second nature to users. They shouldn’t need to be technical experts to access all Galaxy AI has to offer.”

▲ (From left to right) Dr. Chris Brauer, Christopher Patrick, Patrick Chomet and Ben Wood

The S25 Camera Briefing and Galaxy AI Tech Forum at MWC 2025 provided a glimpse into the next-generation mobile experiences powered by the Galaxy S25 series. Samsung is shaping a future where mobile devices transcend functionality, becoming intelligent companions that enhance how users create, connect and engage with the world.

▲ View of the MWC 2025 venue, Fira Gran Via

With over 110,000 attendees expected at MWC 2025, the streets of Barcelona buzzed with excitement even before the event’s official opening. Amid the growing anticipation, large advertisements showcasing the Galaxy S25 series were prominently displayed throughout the venue. Samsung Newsroom stopped by the booth to explore Samsung’s AI-driven innovations and cutting-edge hardware that are advancing mobile technology.

▲ Samsung advertisements surround Fira Gran Via.

A True AI Companion: New Mobile Experiences With Galaxy S25 Series

At the Fira Gran Via exhibition hall, Samsung set up a sprawling 1,745-square-meter booth highlighting the Galaxy S25 series and unveiling new possibilities for the future of mobile experiences. A massive 41-meter-wide LED screen brought Galaxy AI’s vision to life.

▲ Entrance to Samsung’s booth

Inside interactive zones, attendees experienced the Galaxy S25 series’ AI, camera and performance innovations firsthand — including AI-powered personalized insights, enhanced photography and editing tools and high-performance gaming.

▲ Visitors try out the Galaxy S25 series.

Health Solution: Revolutionizing Wellness With Intelligence

The booth presented AI-powered personalized health insights in the Health Solution zone, a more secure smart home experience with SmartThings in the Home Solution zone and Samsung’s commitment to security and sustainability in the Galaxy Foundation zone.

In the Health Solution zone, attendees learned how Samsung Health helps users manage their daily health with ease. A standout feature was Now Brief on the Galaxy S25, delivering a personalized Energy Score along with insights into the user’s previous night’s sleep and current condition. Through the Sleep details page in Samsung Health, users can review a comprehensive analysis of their sleep including duration, sleep stages and blood oxygen levels. Additionally, the Sleep environment report evaluates factors such as room brightness, temperature and humidity to help users optimize their sleep quality.

“Galaxy AI is really changing the way we manage our health,” said one visitor after experiencing Samsung’s personalized health management approach that analyzes each individual’s health and interests to provide tailored guidance.

▲ Health Solution zone

Home Solution: Creating a Smarter, More Secure Home

In the Home Solution zone, attendees explored an enhanced smart home experience powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, users could visualize and manage connected smart home devices through an interactive floor plan of their home. Other SmartThings AI features on display included automated routines tailored to user preferences, fall detection alerts for elderly family members and detailed energy consumption reports to promote more efficient usage.

To ensure a secure smart home experience, Knox Matrix safeguards the entire ecosystem. Attendees observed how connected devices leverage Knox Matrix to autonomously detect threats, implement protective measures and notify users.

▲ Home Solution zone

Galaxy Foundation: A Commitment to Security and Sustainability

At the Galaxy Foundation zone, Samsung showcased its advancements in security and sustainability for Galaxy devices. Notably, Galaxy users are able to control how their data is handled — choosing between on-device processing or via the cloud as well as enabling or disabling personalized features. Additionally, the Galaxy S25’s on-device AI analyzes personal data through the Personal Data Engine while ensuring robust security with Knox Vault.

▲ A wall explains Samsung Knox.

Samsung highlighted its commitment to sustainability initiatives focused on reducing carbon emissions. Through innovative recycling technology, the batteries in the Galaxy S25 series repurpose cobalt extracted from discarded Galaxy devices. Attendees were impressed by the use of recycled fishing nets to create smartphone components and Ocean Mode, a camera setting developed for capturing footage of coral reefs underwater to support marine conservation efforts.

▲ A wall describes Samsung’s sustainability efforts, including resource circulation and marine conservation activities.

Next-Generation Network Solutions: AI-Powered Innovations in 5G and Beyond

In a separate, invitation-only exhibit, Samsung introduced its AI-optimized and software-centric network innovations — demonstrating the future of mobile communications.

Global telecommunication operators and B2B clients were drawn to the Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation applications providing lifecycle management of the network from planning, deployment, operation to optimization. Another key focus was AI Energy Saving Manager, an AI-powered solution that analyzes traffic patterns to maintain network quality while reducing energy consumption by up to 35%.

▲ Entrance to Samsung’s networks-focused booth

Other key highlights included Samsung’s collaboration with Hyundai Motor Company to introduce the industry’s first 5G Reduced Capability (RedCap) technology for use in mass-production vehicle manufacturing. A lineup of high-performance network chipsets and various base station solutions were on display as well.

▲ A display illustrates Samsung Cognitiv NOS.

Samsung’s presence at MWC 2025 reinforced its commitment to innovation — setting new standards for AI-driven user experiences and advanced network solutions while shaping the future of mobile technology.

Samsung Newsroom stepped inside the booth to witness Samsung’s vision for a smarter, more intuitive smartphone experience come to life in Barcelona.

▲ Samsung Electronics at Mobile World Congress 2025

New Ways To Get Things Done

Visitors saw firsthand how Galaxy AI simplifies everyday tasks by seamlessly moving across multiple apps. For example, they experienced how, with a simple voice command after pressing and holding the side button, AI could find this year’s schedule of El Clasico matches and add it to Samsung Calendar in one smooth motion.

▲ Galaxy AI simplifies scheduling by searching for events and saving them to Samsung Calendar in one go.

Visitors also engaged with Gemini Live, a conversational AI assistant that facilitates brainstorming, learning and rehearsing through natural, real-time interactions. Supporting images, PDF files and more, the feature provides a multimodal AI experience designed to enhance user productivity and creativity.

▲ Gemini Live allows users to have real-time conversations and multimodal interactions with AI.

Another standout feature at the booth was Now Brief, which learns the routines of users and provides them with personalized snapshots of information throughout the day on the lock screen via the Now Bar. The feature can also share practical recommendations, such as the ideal time to depart for a planned trip or the most efficient route to an appointment location. Attendees experienced how Now Brief helps users kickstart their morning with their schedules and sleep data, then later unwind in the evening with a summary of daily activity insights.

▲ Now Brief delivers essential information tailored to the user in a concise and timely manner.

New Ways To Create

The Galaxy S25 series also introduces new ways to create with state-of-the-art camera technology powered by the ProVisual Engine. At Samsung’s booth, guests explored how AI-enhanced photography tools make capturing, editing and organizing content more seamless and intuitive.

Portrait Studio and Filters allowed visitors to apply expressive, AI-generated effects to their photos. Attendees saw firsthand how filters personalized and enhanced portraits, adding a unique, artistic touch to each image.

▲ Custom filters seamlessly adjust portraits to match the desired aesthetic and streamline the photo editing process.

Another highlight was the Nightography feature, which has evolved with Galaxy AI to take low-light photography and videography to the next level. Visitors also marveled at the Galaxy S25 Ultra’s 50MP ultra-wide-angle camera. The camera’s expansive field of view makes it the perfect option for capturing group photos and breathtaking landscapes.

▲ Nightography allows users to capture crisp, noise-free videos even in low-light environments.

The Drawing Assist feature amazed guests as well, illustrating AI’s ability to transform hand-drawn sketches into high-quality works of art in a variety of styles. Attendees witnessed how AI, whether it be through text input, images or freehand drawings, elevated creative expression with precision and flair.

▲ With Drawing Assist, users can bring their imagination to life as polished visuals.

New Ways To Play

Toward the end of their booth tour, visitors explored the Snapdragon® 8 Elite for Galaxy, the Galaxy S25 series’ customized processor designed to deliver high-speed gaming, seamless multitasking and stunning visuals. The Galaxy S25 Ultra also boasts a vapor chamber 40% larger than that of its predecessor, a key upgrade that helps the device maintain its powerful performance over extended periods of time.

▲ The Galaxy S25 series delivers a smooth, immersive gaming experience powered by the Snapdragon® 8 Elite for Galaxy processor.

Samsung’s showcase at MWC 2025 highlighted the transformative role of Galaxy AI in redefining mobile interactions. With its suite of intelligent tools, the Galaxy S25 series demonstrated how AI-driven innovation is shaping the future of smartphones.

Samsung continues to push the boundaries of mobile technology, blending AI and advanced hardware to deliver smarter, more intuitive experiences for users worldwide.

Samsung Newsroom got a closer look at Samsung’s highly anticipated products that captivated attendees.

Galaxy S25 Edge: Pushing the Boundaries of Hardware Innovation

First unveiled at Galaxy Unpacked 2025 this past January, the Galaxy S25 Edge — the slimmest Galaxy S series yet — returned to the spotlight at Samsung’s MWC 2025 booth and sparked excitement among attendees.

Project Moohan: Anticipation for What’s Next in XR

Crowds gathered to catch a glimpse of Project Moohan — Samsung’s first-ever Android extended reality (XR) headset. Debuted with the Android XR platform in collaboration with Google and Qualcomm, the device will leverage multimodal AI technology to enable more natural and conversation-like interactions.

Galaxy A Series: Mobile AI for Everyone

Reaffirming its commitment to democratizing AI experiences, Samsung revealed the latest Galaxy A series with the Galaxy A56 5G and Galaxy A36 5G models. The series introduces Awesome Intelligence, the first comprehensive mobile AI exclusively available on Galaxy A series devices — bringing fan-favorite features like Circle to Search with Google and AI-powered camera features to more users.

Samsung Electronics is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI¹ and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps:² See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini — now available on Samsung, Google and select third-party apps.
• Circle to Search³ with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live:⁴ Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief:⁵ Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar⁶.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist⁷: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search⁸: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting-Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine⁹ — which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault¹⁰ — will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth¹¹ will be located in Fira Gran Via Hall 2.

¹ Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
³ Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁴ Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
⁵ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁶ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁷ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁸ Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.
⁹ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
¹⁰ Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
¹¹ Invitation Only.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search,¹ makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face² makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography,³ with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser,⁴ allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters⁵ enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch⁶ FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits,⁷ allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G.⁸ Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks.⁹

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection — including enhancements in Theft Detection, More Security Settings and other features.¹⁰

Upon release, Digital Key on Galaxy A56 5G¹¹ and Galaxy A36 5G devices¹² will be available in select markets in Asia, Europe and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G Enterprise Edition,¹³ offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from seven years of security and One UI updates, three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes a one-year license to the Knox Suite — Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights and exclusive features tailor-made for enterprise needs.

The new Galaxy A series is available in a range of colors.¹⁴ Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime; and Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
² Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.
Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.
It can recognize up to five people per image and suggest up to three alternative expressions per person.
³ Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
⁴ Results may vary based on the images and the object you’re trying to remove.
⁵ Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.
⁶ Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.
⁷ 1,200 nits at HBM (High Brightness Mode).
⁸ Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.
⁹ Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.
¹⁰ Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.
¹¹ Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region.
¹² Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region.
¹³ Availability may vary depending on country or region.
¹⁴ Color and model availability may vary depending on country, region or carrier.

The achievement of this industry-first RedCap end-to-end testing follows Samsung’s successful deployment of the private 5G network in Hyundai Motor’s major manufacturing facility last October. The companies have been working together to transform Hyundai Motor’s Ulsan Plant ― the world’s single largest automobile plant, which produces an average of 6,000, vehicles per day ― as a part of their smart factory innovation.

With Samsung, Hyundai Motor has launched an advanced private 5G network to connect and efficiently manage numerous devices and manufacturing systems across its plant, ensuring real-time data upload and download. A high-performance network with reliable connectivity is crucial for automotive manufacturers to control and optimize smart factory automation systems, as well as properly operate their manufacturing systems and Internet of Things (IoT) devices such as Automated Guided Vehicles (AGVs), which deliver parts to the designated production lines.

▲ The companies have completed end-to-end RedCap test with Samsung’s private 5G solutions and Hyundai Motor’s Diagnostic SCAN (D Scan) equipment for vehicle inspection.

Industry-First End-to-End RedCap Trial on a Samsung-Powered Private 5G Network

As of January, the companies have carried out end-to-end RedCap technology tests at Samsung’s private 5G network testbed, located at its R&D Center. It was aimed to verify RedCap capabilities and integrated performance across the whole network from vehicle inspection terminal to private 5G core, radios and management system. For this trial, Samsung used its RedCap-powered private 5G network solutions including its virtualized 5G Core, baseband units, radios supporting 4.7 GHz band, and an integrated Network Management System.

The trial also focused on integrating Hyundai Motor’s Diagnostic Scan (D Scan) featuring Qualcomm’s Snapdragon® X35 5G Modem-RF System into Samsung’s private 5G network. This device is developed by Hyundai Motor to be used at its smart factories via wireless communications between vehicles and D Scan to automatically inspect and efficiently determine whether vehicles have been assembled correctly before releasing finished cars. Compared to the old Wi-Fi system, the companies achieved a more seamless, real-time inspection data transmission with high speed and reliable 5G connectivity.

This successful collaboration is another milestone Samsung and Hyundai Motor are marking, as Hyundai Motor plans to continuously expand RedCap private 5G networks to its newest electric vehicle manufacturing facilities to begin their operation in the first half of 2026.

At its smart factories, a range of small devices are in operation ― sensors, cameras, tablet PCs, automatic logistics robots, compact wireless tools and testing equipment ― which make RedCap on a private 5G network a key driver for cost-effective, efficient and intelligent network automation and monitoring.

RedCap is considered a catalyst for the widespread adoption of private 5G networks at manufacturing facilities, construction sites, academic campuses and more. This technology streamlines 5G connectivity for small-size 5G IoT (IoST) devices such as industrial sensors and wearables by lowering complexity and more importantly, increasing battery life while still ensuring the desired data speeds.

“The recent collaboration with Hyundai Motor represents how the two leaders in their respective industries can creatively drive business innovation and unlock new real use cases by merging best-in-class expertise,” said Simon Lee, Vice President and Head of B2B·B2G Business Development, Networks Business at Samsung Electronics. “Samsung’s RedCap-powered private 5G network solutions will open up more possibilities for enterprises, manufacturers and public institutions, serving as a gateway to driving more efficient 5G networks.”

“Hyundai Motor was the first Korean company to implement P-5G in mass production,” said Jae Min Lee, Vice President and Head of E-FOREST Center of Hyundai Motor and Kia. “We are also the industry’s first to verify P-5G RedCap technology, reinforcing our global leadership in smart manufacturing solutions. We will continue to accelerate its commercialization.”

“The adoption of RedCap technology will empower private 5G networks to be more efficient and cost-effective, by allowing for devices with smaller form factors, longer battery life and reduced power consumption.” said Pablo Tomasi, Principal Analyst, Private Networks at Omdia. “Thanks to RedCap, private 5G networks will support an increasingly large set of use cases.”

Samsung continues to actively deliver private 5G networks across a range of verticals, including smart factories, hospitals, universities and construction sites, on top of military facilities and local government agencies. With a proven record in commercial deployments, Samsung provides a comprehensive, end-to-end solution backed by long-term R&D leadership.

Also at MWC 2025, Samsung will unveil its innovative next-generation private 5G network, which leverages the company’s virtualization leadership. Supporting current compact and light hardware-based solutions, Samsung will introduce software-centric private 5G solutions – including vRAN software and other software applications on commercial servers (COTS).

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.