Samsung Electronics is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI¹ and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps:² See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini — now available on Samsung, Google and select third-party apps.
• Circle to Search³ with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live:⁴ Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief:⁵ Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar⁶.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist⁷: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search⁸: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting-Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine⁹ — which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault¹⁰ — will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth¹¹ will be located in Fira Gran Via Hall 2.

¹ Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
³ Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁴ Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
⁵ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁶ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁷ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁸ Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.
⁹ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
¹⁰ Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
¹¹ Invitation Only.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search,¹ makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face² makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography,³ with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser,⁴ allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters⁵ enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch⁶ FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits,⁷ allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G.⁸ Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks.⁹

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection — including enhancements in Theft Detection, More Security Settings and other features.¹⁰

Upon release, Digital Key on Galaxy A56 5G¹¹ and Galaxy A36 5G devices¹² will be available in select markets in Asia, Europe and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G Enterprise Edition,¹³ offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from seven years of security and One UI updates, three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes a one-year license to the Knox Suite — Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights and exclusive features tailor-made for enterprise needs.

The new Galaxy A series is available in a range of colors.¹⁴ Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime; and Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
² Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.
Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.
It can recognize up to five people per image and suggest up to three alternative expressions per person.
³ Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
⁴ Results may vary based on the images and the object you’re trying to remove.
⁵ Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.
⁶ Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.
⁷ 1,200 nits at HBM (High Brightness Mode).
⁸ Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.
⁹ Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.
¹⁰ Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.
¹¹ Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region.
¹² Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region.
¹³ Availability may vary depending on country or region.
¹⁴ Color and model availability may vary depending on country, region or carrier.

The achievement of this industry-first RedCap end-to-end testing follows Samsung’s successful deployment of the private 5G network in Hyundai Motor’s major manufacturing facility last October. The companies have been working together to transform Hyundai Motor’s Ulsan Plant ― the world’s single largest automobile plant, which produces an average of 6,000, vehicles per day ― as a part of their smart factory innovation.

With Samsung, Hyundai Motor has launched an advanced private 5G network to connect and efficiently manage numerous devices and manufacturing systems across its plant, ensuring real-time data upload and download. A high-performance network with reliable connectivity is crucial for automotive manufacturers to control and optimize smart factory automation systems, as well as properly operate their manufacturing systems and Internet of Things (IoT) devices such as Automated Guided Vehicles (AGVs), which deliver parts to the designated production lines.

▲ The companies have completed end-to-end RedCap test with Samsung’s private 5G solutions and Hyundai Motor’s Diagnostic SCAN (D Scan) equipment for vehicle inspection.

Industry-First End-to-End RedCap Trial on a Samsung-Powered Private 5G Network

As of January, the companies have carried out end-to-end RedCap technology tests at Samsung’s private 5G network testbed, located at its R&D Center. It was aimed to verify RedCap capabilities and integrated performance across the whole network from vehicle inspection terminal to private 5G core, radios and management system. For this trial, Samsung used its RedCap-powered private 5G network solutions including its virtualized 5G Core, baseband units, radios supporting 4.7 GHz band, and an integrated Network Management System.

The trial also focused on integrating Hyundai Motor’s Diagnostic Scan (D Scan) featuring Qualcomm’s Snapdragon® X35 5G Modem-RF System into Samsung’s private 5G network. This device is developed by Hyundai Motor to be used at its smart factories via wireless communications between vehicles and D Scan to automatically inspect and efficiently determine whether vehicles have been assembled correctly before releasing finished cars. Compared to the old Wi-Fi system, the companies achieved a more seamless, real-time inspection data transmission with high speed and reliable 5G connectivity.

This successful collaboration is another milestone Samsung and Hyundai Motor are marking, as Hyundai Motor plans to continuously expand RedCap private 5G networks to its newest electric vehicle manufacturing facilities to begin their operation in the first half of 2026.

At its smart factories, a range of small devices are in operation ― sensors, cameras, tablet PCs, automatic logistics robots, compact wireless tools and testing equipment ― which make RedCap on a private 5G network a key driver for cost-effective, efficient and intelligent network automation and monitoring.

RedCap is considered a catalyst for the widespread adoption of private 5G networks at manufacturing facilities, construction sites, academic campuses and more. This technology streamlines 5G connectivity for small-size 5G IoT (IoST) devices such as industrial sensors and wearables by lowering complexity and more importantly, increasing battery life while still ensuring the desired data speeds.

“The recent collaboration with Hyundai Motor represents how the two leaders in their respective industries can creatively drive business innovation and unlock new real use cases by merging best-in-class expertise,” said Simon Lee, Vice President and Head of B2B·B2G Business Development, Networks Business at Samsung Electronics. “Samsung’s RedCap-powered private 5G network solutions will open up more possibilities for enterprises, manufacturers and public institutions, serving as a gateway to driving more efficient 5G networks.”

“Hyundai Motor was the first Korean company to implement P-5G in mass production,” said Jae Min Lee, Vice President and Head of E-FOREST Center of Hyundai Motor and Kia. “We are also the industry’s first to verify P-5G RedCap technology, reinforcing our global leadership in smart manufacturing solutions. We will continue to accelerate its commercialization.”

“The adoption of RedCap technology will empower private 5G networks to be more efficient and cost-effective, by allowing for devices with smaller form factors, longer battery life and reduced power consumption.” said Pablo Tomasi, Principal Analyst, Private Networks at Omdia. “Thanks to RedCap, private 5G networks will support an increasingly large set of use cases.”

Samsung continues to actively deliver private 5G networks across a range of verticals, including smart factories, hospitals, universities and construction sites, on top of military facilities and local government agencies. With a proven record in commercial deployments, Samsung provides a comprehensive, end-to-end solution backed by long-term R&D leadership.

Also at MWC 2025, Samsung will unveil its innovative next-generation private 5G network, which leverages the company’s virtualization leadership. Supporting current compact and light hardware-based solutions, Samsung will introduce software-centric private 5G solutions – including vRAN software and other software applications on commercial servers (COTS).

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.

With the overarching theme of “Future First,” MWC is discussing some of the biggest topics in tech and showcasing the various cutting-edge technologies that are anticipated to shape our future, including AI, 5G and 6G networks and the Internet of Things (IoT). This year’s exhibition is expected to attract about 100,000 attendees, comparable to pre-pandemic numbers, according to estimates.

Samsung Electronics is welcoming visitors to its booths across Halls 2 and 3, offering a closer look at its mobile, network and semiconductor businesses. Specifically, the highly anticipated design of the Galaxy Ring — previewed during Galaxy Unpacked 2024 this past January — is on display to the public for the first time.

Samsung Newsroom checked out these booths to find out exactly what the draw is for so many, and paid the Galaxy Experience Space a visit at Plaça de Catalunya in the heart of Barcelona.

As the MWC doors opened on February 26, the 1,745-square-meter Galaxy booth at the Fira Gran Via exhibition site filled with attendees spanning media, industry partners and experts alike. All were in hopes of getting their hands on the Galaxy S24 series — dubbed the “AI phone” — unveiled last month and being one of the first to see the Galaxy Ring’s design for themselves.

The Galaxy AI area offers attendees with an intuitive experience of Samsung’s newest innovative features including Live Translate, allowing users to overcome language barriers even when talking on the phone; Circle to Search, giving users the ability to search for an item they see in a photo or video simply by pressing the home button and drawing a circle around the object; Note Assist, which generates brief summaries of long texts; and Generative Edit, which allows users to edit photos like a pro.

Samsung’s booth also features a designated area where visitors can experience the Galaxy S24 series’ camera performance. A dark room with blackout shades keeping the light out shows the potential of the series’ new Nightography feature and its AI-powered ProVisual Engine that boasts enhanced stability when taking photos or filming videos.

In addition, the Samsung booth offers attendees an opportunity to experience the new Galaxy Book4 series and its connectivity features. Additionally, with the newest Galaxy AI features coming to the Galaxy S23 series via software update, these phones were also on display so attendees could experience Samsung’s innovations on previous models.

Amid tremendous excitement leading up to the reveal of the Galaxy Ring at MWC 2024, global media and attendees were eager to explore Samsung’s latest product.

With its small form factor packed with Samsung’s innovative technologies, the Galaxy Ring offers integrated insights based on health data collected during the day and night. While the Galaxy Ring has yet to be released, it’s already captivating audiences with its three color options — black, gold and silver — and nine different sizes.

Meanwhile, the Galaxy Experience Space located at Plaça de Catalunya in central Barcelona drew a crowd with visitors eagerly awaiting their opportunity to experience Galaxy AI by searching, translating, summarizing and editing in ways never seen before.

The Galaxy Experience Space has been operating since February 15 and will remain open until February 29, the last day of MWC 2024.

“At Samsung, we believe the future of Galaxy innovation lies in sustainability commitment and open collaboration with partners,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “At MWC this year, we’re excited to showcase how our latest lineups including the Galaxy S23 Ultra and Galaxy Book3 Ultra, exemplify Samsung’s approach to enabling new possibilities that enhance our daily lives.”

Epic Experiences With Powerful Products and Services

Samsung’s latest innovations are setting a new standard for premium mobile experiences that are further enhanced by its ecosystem of products and services. At MWC 2023, Samsung is showcasing how the Galaxy S23 series embodies its commitment to industry-leading innovation, with epic content-capturing and creating experiences and a more eco-conscious design.

The Galaxy S23 series’ advanced camera system gives users more freedom to explore their creativity, allowing them to capture truly cinematic photos and videos. Visitors to the booth can test out the Galaxy S23 Ultra’s all-new camera features, including Nightography capabilities in a low-light, 200MP Adaptive Pixel sensor¹ for photos with incredible details, as well as advanced portrait photos with an AI Stereo Depth Map. The Galaxy S23 series offers the fastest and most powerful performance ever in Galaxy to gamers and creators.² Visitors can play racing games at the booth and experience the Galaxy S23 Ultra’s powerful gaming performance.

At the core of Samsung Galaxy Ultra innovation is the connected experience with the expanded Galaxy ecosystem. Visitors can explore seamless phone to PC connected features with the all-new Galaxy Book3 Ultra, which offers fast and frictionless movement across multiple devices, screens and operating systems. MWC attendees can also discover the best of Samsung’s services with demos for sleep coaching with Samsung Health on the Galaxy Watch5, Samsung Wallet and connecting and controlling home devices with SmartThings. They can also explore privacy features and the endless customization options available on Galaxy devices with One UI 5.1.

All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances Samsung’s sustainability commitment. The Galaxy S23 series incorporates recycled materials in more device components than in any other previous Galaxy smartphone³ and is built to last with durability and repairability, making it dependable for years to come. At the booth, attendees can learn about Samsung’s new commitment to its concept of “Everyday Sustainability” and check out an immersive art installation composed of multiple generations of upcycled S series devices.

Samsung Integrations Across MWC in Collaboration With Partners

Samsung believes in open collaboration and working with industry leading partners to create the best experiences for its customers. Thanks to this approach, visitors will be able to find Samsung at various partner booths throughout this year’s MWC. Attendees can visit the Android Avenue (between Hall2 and Hall3) to learn about the eco-conscious materials used in the Galaxy S23 series, customize the sound notifications on the latest Galaxy smartphones and even snap some selfies right from the Galaxy Watch5 on exhibit. Samsung will also be part of Qualcomm’s booth (Hall3, 3E10) where visitors can check out the leading performance of the Galaxy S23 Ultra, featuring the brand-new Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy. The Samsung Display Booth (Hall 2, 2K40) will demonstrate the durability of Samsung’s Ultra Thin Glass (UTG) used on Samsung’s Galaxy Z Fold4. Visitors can also experience first-hand the clear and vivid Dynamic AMOLED 2X Display used on the Galaxy Book3 series.

To celebrate the launch of its latest products, Samsung will be on full display with advertisements for the Galaxy S23 series, Galaxy Book3 series and Galaxy family of devices in marquee locations at Fira Barcelona Gran Via including the mega billboard, main entrance and exterior flag poles and hanging banners.

The Samsung MX booth (Hall3, 3I10) at MWC is located in Hall 3 of the Fira Barcelona Gran Via.

¹ Samsung’s updated pixel binning technology for Galaxy S23 Ultra provides 200MP, 50MP and 12MP output options.
² Galaxy S23 series features Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy that is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.
³ Galaxy S23 Ultra uses recycled materials in 12 internal and external components (Galaxy S23+ and S23: 11 internal and external components) compared to six internal components in the Galaxy S22 Ultra.

The evolution of mobile network technology has changed our lives gradually and dramatically. Such progress has seeped into our everyday lives and changed the way we communicate, spend our free time, and how we work.

Until the year 2010, communication was mostly voice and text-based. Over the past 13 years, we’ve seen consistent technology advancements from 4G to 5G and beyond, and we’re now able to enjoy ultra-high-definition, large-capacity multimedia content, anytime, anywhere.

Mobile network technology has redefined the cultural landscape of connections at all levels — between people to people, business to business and industry to industry.

Software Is at the Heart of Mobile Network Evolution, Moving Toward Virtualization

At Samsung, we have been focused on identifying the key technology that will drive mobile network transformation and we think the answer is software.

Venture capitalist Marc Andreessen once said, “software is eating the world.” Just like this famous phrase, global industries are being ‘eaten’ by software and this dynamic transition is called ‘virtualization’ in the network infrastructure world. Whereas hardware is the foundation for traditional networks, virtualization is all about shifting to software.

Virtualization lets you transform many hardware functions and features into software, allowing various services to run on a single hardware platform. Simply put, it works similar to downloading and regularly updating a range of apps on your smartphone.

vRAN Will Eat up the Network Infrastructure World

Samsung has been spearheading the shift toward network virtualization and openness. We introduced the first fully virtualized Radio Access Network also known as vRAN. Although vRAN currently accounts for just 3 percent¹ of the global RAN market, it is a pioneering technology that the industry is watching closely.

Samsung has been a forerunner in the innovative path to vRAN, proving our outstanding performance and wide-scale commercialization capabilities in the real-world, leading expansion in major 5G markets, including Asia, Europe and North America.

We supported the largest-scale commercial vRAN for the first time in the world with Verizon in 2020, and since then, have been providing stable and reliable 5G services to millions of customers. We also began our collaboration with DISH Wireless and Vodafone Group, actively expanding our vRAN footprint to new markets, including the U.K., Germany and beyond.

With the innovations that we are bringing to virtualization, we are creating the blueprint for next-generation networks. We are not only committed to advancing our technology, but more importantly, onboarding and growing the best software talents, which we believe is a central pillar to our achievements.

Samsung Networks Chipset: Packaging the Essence of Our Innovation and Technological Capabilities

The power of chipsets not only radiates through hardware-based networks, but also in software-centric virtualized architectures. While most functions and features are being turned into software, there are still integral parts of the network that remain as hardware. Therefore, the ability to pack advanced features into a tiny chipset is one of our invaluable asset.

Our competitive advantage stems from our unique combination of expertise in innovative software solutions and our comprehensive portfolio of hardware combined with our 5G network chipsets.

Samsung is the only major network vendor that has the capability to design, develop and manufacture 4G and 5G network chipsets in-house.

With the rising market demand for higher energy efficiency, as well as support for complex spectrum bands and reduced hardware footprint, there has been a stronger emphasis on chipset technologies.

Compared to previous generations, our latest 5G chipset reduces base station energy consumption by about 40 percent and antenna size by nearly half compared to previous products, and also includes support for multiple spectrum bands.

With a strong foundation built on over 40 years of experience in network technologies, we have managed to stay ahead of evolving market demands, introducing a compact and lightweight radio with high performance and energy efficiency.

Building a Better Tomorrow With Energy Savings Technology

The true value of innovation is not just about advancing technology, but it’s also about pursuing a better tomorrow. Ranging from software to AI and chipsets, sustainability has always been at the core of our product development strategy. Bringing our sustainability vision to life, we are introducing our newest energy saving features for vRAN at MWC this year.

As legendary hockey player Wayne Gretzky once said, “a good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

As we continue along our exciting journey, Samsung will always think a step ahead, anticipating future needs of our customers. And, as a pioneer in the mobile network industry, Samsung will continue to drive this paradigm shift by jumpstarting the next wave of unforeseen innovation.

¹ Source: Dell’Oro (3Q, 2022)

Built for a mobile world, Samsung Electronics’ new Galaxy Book2 Pro series meets today’s toughest security standards — giving Galaxy users a level of protection usually seen only in the financial, healthcare or government sectors. With enhanced protection at every level, the Galaxy Book2 Pro series provides some of the most advanced hardware, software, and identity protection on the Windows platform, fulfilling the strict security requirements of the secured-core PC.

Therefore, whether you are a creator who wants to keep your photos and videos safe or a remote worker who needs office-level security when you’re out of the office, the Galaxy Book2 Pro series delivers the ground-up reliability you need to work, browse and create confidently from anywhere.

Take a look at the infographic below to learn more about how the Galaxy Book2 Pro series blocks attacks, protects data and keeps you secure for better peace of mind.

In case you missed it, check out the video below to view a replay of the event in its entirety. And don’t forget to stay tuned to Samsung Newsroom for more details on Samsung’s latest laptops.

You can harness the series’ smoothest S Pen yet, featuring ultra-low latency for that natural pen-to-paper experience, to put your best ideas on display, and then feel confident presenting your work with the Galaxy Book2 Pro 360’s bright and vivid FDH Super AMOLED Display.

Security on the Galaxy Book2 Pro 360 goes deeper than ever, with secured-core PC certification for peace of mind wherever you work, and the newest 12th-generation Intel^® Core processor to enable your smoothest workflows yet.

Featuring the best camera and audio yet seen in a Galaxy Book device for bringing your video calls and interviews to life, the Galaxy Book2 Pro 360 provides mobility, security, performance and seamless device connectivity, making it Samsung’s most powerful notebook ever.

Take a look at the infographic below to learn more about the Galaxy Book2 Pro 360.

Built to find connection wherever life and work take you, the Galaxy Book2 Pro features Wi-Fi 6E and 5G for total coverage wherever you are, resulting in a notebook that redefines fast no matter where you use it.¹ With up to 21 hours of battery life to keep you going all day, the Galaxy Book2 Pro also comes with all the ports you need to connect any device.

Secured from the hardware up, the Galaxy Book2 Pro is secured-core PC-certified for peace of mind when it comes to device security. Thanks to its ultra-fast processor, the Galaxy Book2 Pro has been made to power through even your heaviest workflows for smoother, faster processing, from video edits to faster streaming.

Take a look at the infographic below to learn more.

¹ 5G connectivity only available on 15.6-inch version.

Samsung Electronics today announced the Galaxy Book2 Pro series, a flagship PC lineup featuring the Galaxy Book2 Pro 360 with S Pen functionality and Galaxy Book2 Pro with 5G. Both form factors combine the flexibility and versatility needed for today’s evolving work and learning lifestyles and are built with Samsung’s mobile DNA. The result is a PC experience that is equally productive and portable.

“Our goal at Samsung is not just to create mobile technology, but to give our users unique experiences that fundamentally enhance their everyday lives,” said Hark-sang Kim, Executive Vice President & Head of New Computing R&D Team of Mobile eXperience Business, Samsung Electronics. “As part of this pursuit, we are reimagining the PC. Together, with seamless continuity across our Galaxy devices and secure mobility, users can unlock more efficiency and enable the possibilities of the office of tomorrow.”

Enterprise-Level Security Meets Mobile Freedom

As more students and professionals enjoy remote or hybrid working environments, safeguarding their data, identity and privacy continue to be a top priority for Samsung. To further protect users, the Galaxy Book2 Pro series is the first consumer PC lineup meeting Microsoft’s secured-core PC¹ requirements. Previously designed for enterprise PCs in high-security industries such as finance, healthcare and government, the Galaxy Book2 Pro series’ secured-core PC designation delivers an enhanced level of protection on Windows 11 and features deeply integrated hardware, firmware and software to boost protection against potential cyber-attacks. Now, everyone can enjoy advanced security for enhanced peace of mind.

“Working with Samsung on the Galaxy Book2 Pro series is the next chapter in our proud collaboration to remove barriers between different operating systems and bring the best of Microsoft apps and services to the Galaxy Ecosystem,” said David Weston, director of Enterprise and OS Security, Microsoft. “Delivering the first consumer PC with Microsoft’s secured-core PC designation is a crucial step in this effort as today’s consumers deserve the same security protections they get in the office as they do while working remotely.”

The Galaxy Book2 Pro series offers the advantages of enterprise security inside an ultra-portable, stylish chassis that easily travels wherever you go. They provide the mobility with best-in-class thin and light designs in sleek new colors combined with the freedom of 5G² and Wi-Fi 6E³ connectivity.

With up to 21 hours of battery life,⁴ consumers can move about their day without always being plugged in. Plus, the Galaxy Book2 Pro series’ super-fast USB Type-C universal charger⁵ can power every Galaxy mobile device,⁶ allowing you to carry just one charger while traveling.

The Ultimate Power To Do More

The Galaxy Book2 Pro series features the latest 12th Gen Intel^® Core processors that allow users to work, video call and game with smooth and reliable performance. Samsung continues its proud partnership with Intel, working closely with the chipmaker to ensure full processor optimization with the Galaxy Book2 Pro series hardware and software.

“We continue to push the boundaries of what’s possible in our longstanding partnership with Samsung through increased resources, deeper platform integration and more optimization using our newest 12th Gen Intel^® Core processors,” said Jim Johnson, Senior Vice President and interim general manager of the Client Computing Group at Intel Corporation. “With the Galaxy Book2 Pro series, the results speak for themselves. These are some of the lightest, thinnest, and most powerful PCs we’ve ever had the opportunity to work on.”

With video calls now a part of everyday life, the Galaxy Book2 Pro series is upgraded for high-quality call experiences every time you connect. Now featuring 1080p FHD webcams and wider field of view angles,⁷ your video feed will look clear during every call. Studio Mode⁸ is also upgraded with a variety of new features, including Auto Framing, which keeps you perfectly centered even when you move around the frame. New background effects and Face Effect remove visual distractions from the background while enhancing your appearance, so you’ll look your best no matter where you video chat. To complete the video experience, GREENGUARD-certified AMOLED⁹ displays are now brighter¹⁰ for increased clarity.

Audio on the Galaxy Book Pro2 series is also enhanced for calls that sound just as good as they look. Bi-directional AI noise cancelling¹¹ blocks distracting noises from both you and your colleague’s background, so every word is heard with full clarity. Additionally, the Max 5W output¹² Smart Amp produces balanced sound at louder volumes. The Galaxy Book2 pro series also supports AKG and Dolby Atmos sound technology.

Furthermore, the newly added Samsung Device Care application included in the Galaxy Book2 Pro series now allows users to check their device efficiency and provides ways to optimize power and storage to ensure consistent performance throughout the lifespan of the device.

Seamless Continuity for the Connected World

The Galaxy Book2 Pro series offers a variety of connected experiences inside the Galaxy Ecosystem that eliminate friction in users’ daily lives. The new Galaxy Book Experience helps users get familiar with unique Galaxy features and transfers their content onto their new device. Through Single Sign-On with Samsung Account, users just need to enter their usernames and passwords once and instantly have access to Galaxy device apps and content including Samsung Gallery and Samsung Notes as well as have their Galaxy Galaxy Buds¹³ ready for pairing.

This new experience also takes users through the Galaxy Book Smart Switch¹⁴ process, helping them move old data, photos, settings and more, from their old PC regardless of manufacturer, to their new PC. And once transferred, the new Galaxy Book2 Pro series experience is more familiar than ever with the intuitive One UI Book 4. Users with other Galaxy devices will feel at home on their new PC with the same UI, apps and menus they’re already familiar with.

Furthermore, the Galaxy Book2 Pro series offers a variety of updates that make everyday interactions more seamless:

• Link to Windows / Microsoft Your Phone,¹⁵ which pairs your Galaxy smartphone to your Galaxy Book2 Pro series device, now offers Recent Apps, allowing users to swipe up on their Windows 11 taskbar to check their smartphone’s status and even select their most recently used smartphone apps to use directly on their desktops.
• With Samsung Multi control,¹⁶ you can use your Galaxy Book2 Pro series’ keyboard and trackpad while navigating on your Galaxy Tab S8 screen for seamless interactions across devices.
• Private Share¹⁷ makes sharing sensitive work documents to colleagues easier than ever. It creates timed links with increased security options based on blockchain technology including view-only access, disabling screen capture abilities while viewing, and fully revoking access, so users keep the full control of their files even after sharing.
• Now, Quick Share¹⁸ can be used to send large files with the new Link Sharing option, which generates an easily shareable link that recipients can access to quickly share content from PC to other devices.
• The Galaxy Book2 Pro series also serves as the perfect hub for your SmartThings¹⁹-compatible devices. Turn on the lights, set the temperature or check your security cams all from the convenience of the SmartThings Dashboard. With the new Bixby²⁰ voice control functionality, you can control your IoT devices with the convenience of voice prompts. Plus, with SmartThings Find,²¹ if a user misplaces their Galaxy Book2 Pro series device, they can quickly locate it even if it is currently turned off.

Galaxy for the Planet

Samsung understands the importance of producing technology in responsible and sustainable methods. The Galaxy Book2 Pro series advances Samsung’s ongoing commitment to minimize its environmental footprint and help Galaxy users adopt more sustainable lifestyles. Samsung recently announced a new high-performance, eco-conscious material that repurposes discarded fishing nets to reduce plastic waste in the ocean, and this material is now featured in the touchpad holder and the inner bracket of the Galaxy Book2 Pro series. Expanding the presence of ocean-bound plastics in Galaxy technology marks a notable achievement in the company’s sustainability journey. Through Galaxy for the Planet, Samsung is powering its scale, innovations and open collaborations to deliver tangible environmental actions across the MX Business and its entire product line-up to preserve the planet for generations to come.

Additionally, new algorithms extend the battery lifecycles and lower standby power reducing the need for frequent battery replacements. Furthermore, AMOLED panels received the GREENGUARD gold certification for eco-conscious products by the Underwriters Laboratories for minimizing VOC emissions for improved indoor air quality. Finally, the Galaxy Book2 Pro series’ packaging uses sustainably sourced paper boxes and mold trays.

Availability

The Galaxy Book2 Pro will be available in Graphite and Silver color options. The Galaxy Book2 Pro 360 will be available in Burgundy, Graphite and Silver. For more information on market availability, visit news.samsung.com/galaxy, or www.samsungmobilepress.com.

Specifications

Galaxy Book2 Pro
​	Galaxy Book2 Pro 13.3”	Galaxy Book2 Pro 15.6”
Dimensions22	304.4 x 199.8 x 11.2mm	355.4 x 225.8 x 11.7mm (Internal Graphic) 355.4 x 225.8 x 13.2mm (External Graphic)
Weight​23	0.87kg	1.11kg (Internal Graphic) 1.17kg (External Graphic)
OS24	Windows 11
Display​	AMOLED, FHD ​(1920 x 1080)
CPU (Platform)	12th Gen Intel® Core Processors (i7/i5) (Intel® EVO)
Graphic​25	Intel® Iris® Xe Graphics	Intel® Iris® Xe Graphics Intel® Arc Graphics
Connectivity26	Wi-Fi 6E, 802.11 ax, 2×2, Bluetooth v5.1	5G, Wi-Fi 6E, 802.11 ax, 2×2, Bluetooth v5.1
Color​27	Silver, Graphite
Memory28	8/16/32GB (LPDDR5)
Storage29	Up to 1TB (NVMe SSD)
Camera/Mic	FHD 1080p/Dual Array Mic
Audio	Stereo 2 x max 4W (Smart AMP), Sound by AKG, Dolby Atmos®	Stereo 2 x max 5W (Smart AMP), Sound by AKG, Dolby Atmos®
Keyboard30	Island Type with Backlit	3-row Numeric, Island Type with Backlit
Battery​31	63Wh (Typical)	68Wh​ (Typical)
Adaptor​	65W USB Type-C Adapter
Authentication	Fingerprint​ on Power Key
Ports32	Thunderbolt 4 (1), USB Type-C (1), USB 3.2 (1), HDMI (1), 3.5pi Headphone/Mic, microSD	Thunderbolt 4 (1), USB Type-C (1), USB 3.2 (1), HDMI (1), 3.5pi Headphone/Mic, microSD, nano SIM (Optional) slot

Galaxy Book2 Pro 360
​	Galaxy Book2 Pro 360​ 13.3”	Galaxy Book2 Pro 360 15.6”
Dimensions33	302.5 x 202 x 11.5mm	354.85 x 227.97 x 11.9mm
Weight​34	1.04kg	1.41kg
OS35	Windows 11
Display​	13.3-inch FHD Super AMOLED (16:9 ratio), Up to 500nit (HDR), 120% Color Volume (DCI-P3), HDR 1,000,000:1 FHD (1920 x 1080)	15.6-inch FHD Super AMOLED (16:9 ratio), Up to 500nit (HDR), 120% Color Volume (DCI-P3), HDR 1,000,000:1 FHD (1920 x 1080)
CPU​ (Platform)	12th Gen Intel® Core Processors (i7/i5) (Intel® EVO)
Graphic​36	Intel® Iris® Xe Graphics
Connectivity37 (WLAN)	Wi-Fi 6E, 802.11 ax 2×2, Bluetooth v5.1
Color​38	Silver, Graphite, Burgundy
Memory39	8/16/32GB (LPDDR5)
Storage40	256/512GB, 1TB SSD
Camera/Mic	FHD 1080p / Dual Array Mic
Audio (Speakers)	Stereo 2 x max 4W (Smart AMP), Sound by AKG, Dolby Atmos®	Stereo 2 x max 5W (Smart AMP), Sound by AKG, Dolby Atmos®
Keyboard41	Island Type with Backlit	3-row Numeric, Island Type with Backlit
S Pen42 (Stylus)	In-box (8.2 x 7.7 x 144.84mm, 7.9g)
Battery​43	63Wh (Typical)	68Wh (Typical)
Adaptor​ (Charging)	65W USB Type-C Adaptor
Authentication (Security)	Fingerprint​ on Power Key
Ports44	Thunderbolt 4 (1), USB Type-C (2), Headphone/Mic, microSD
Solution	Private Share, Bixby, Quick Share, SmartThings, Galaxy Book Smart Switch, Second screen, Easy Bluetooth Connection, Samsung Notes & Gallery

¹ Secured-core PCs use hardware-based security components like Trusted Platform Module 2.0 (TPM) and modern CPUs along with virtualization-based security (VBS) and Windows hypervisor code integrity (HVCI) service to create a secure, hardware-isolated environment that effectively isolates memory and critical components to prevent attacks and unauthorized access to critical parts of the operating system. The Secured-core PC relies on advanced security capabilities built into modern CPUs to protect the integrity of Windows and its boot process from advanced attacks at the firmware level. Requires specialized hardware, including fingerprint reader, illuminated IT sensor or other biometric sensors and capable devices.

² Available on 15-inch Galaxy Book2 Pro only. Requires optimal 5G connection and actual speed may vary depending on market, carrier and user environment.

³ Wi-Fi 6E availability will vary due to OS version, country, location, network conditions and other factors. Wi-Fi 6E wireless network connection required for Wi-Fi 6E.

⁴ Battery life tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors. Battery pack sold separately. Video playback time is based on results from internal lab tests conducted by Samsung using default settings (Brightness-150 nits, Earphone(default volume), discharged to 2%, Airplane On (Wi-Fi/5G not connected), KBD Backlight Off) when playing local 1080p movie playback, Player-Movies & TV with full screen videos on its screen.

⁵ Based on Super-Fast Charging results from international Samsung lab tests, conducted with a 65W charger while it has 2% of power remaining, with all the services, features and screen turned off. Charger specification varies by market. Margin of error within +- 5%.

⁶ Charger can power Galaxy devices that use USB Type-C port.

⁷ Galaxy Book2 Pro series features 87-degree field of view compared to 77-degree field of view in the Galaxy Book Pro series.

⁸ Automatically activated when using the camera. Studio mode may not work correctly when 3rd party video call camera effects (backgrounds, face effects, etc.) are applied simultaneously. Auto Framing feature requires face detection and may not work properly if user is wearing a face mask. Features may vary by environment, light condition, apps, device condition and other factors.

⁹ Galaxy Book2 Pro 360 models only. The Super AMOLED display is an AMOLED display that integrates touch screen functionality

¹⁰ Galaxy Book2 Pro measures at 400 nit, Galaxy Book2 Pro 360 measures at 370 nit default.

¹¹ Only supports VoIP apps including Zoom, WeChat, Facebook Messenger, WhatsApp.

¹² 13.3-inch model supports max 4W output.

¹³ Galaxy Buds sold separately.

¹⁴ Data transferring via Galaxy Book Smart Switch requires all devices to be installed with Galaxy Book Smart Switch. The file-transferring PC can be any PC with the latest Windows OS. Settings, MS Store Apps and Files can be transferred. Both PCs should be connected to the same network.

¹⁵ Users must link their Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone app on PC, follow the set-up prompts, including being signed into same Microsoft account. Link to Windows is preloaded on select Galaxy devices. Your Phone requires Windows 10 April 2019 Update (or later) on the PC and recommends the latest Windows 11. Your Phone requires Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Multiple Android applications can be launched simultaneously up to 5 at a time in Windows 11 PC.

¹⁶ Same Samsung Account and turning on Multi control on both devices are required (Samsung Settings > Advanced features > Multi control). Both devices should be connected to the same Wi-Fi. Samsung Multi control requires One UI 4.1 update or later on the Galaxy Tab and Samsung settings v1.5, Samsung Settings v3.3(ARM) or later on the PC.

¹⁷ The transferrable type, number, capacity and expiry date of files as well as the number of simultaneous file shares in Private Share may be limited. Private Share can only be supported on Galaxy mobile phones that have Android P OS or higher. Private Share is only supported between Galaxy mobile devices as phone, tablet and PC. Shareable types of files: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp), Video (.webm, .mp4, .3gp, .mkv), Audio (.mp3, .wav, .ogg, .m4a), Text (.txt).

¹⁸ Quick Share is available on Galaxy Smartphones, Galaxy Tabs and Galaxy Books, on Android 10 and One UI 2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.

¹⁹ Consumers must have compatible devices to use SmartThings features. All devices must be registered with SmartThings to receive smart notifications.

²⁰ Bixby only recognizes certain accents and dialects of English (US), Korean (South Korea) languages to be supported. Using Bixby may be limited under certain situations including without limitation during media (Video/Game/Voice) recording, during call (including outgoing call), etc. Service availability may vary by location/carrier/language/device model/OS version. Bixby controls selected apps, other apps to be supported. Samsung Account log-in and data network connection (Wi-Fi or data network) required. To control other devices with Bixby, all devices need to be registered with SmartThings.

²¹ Requires Samsung Account login, connection to Wi-Fi or data network and configuring settings in SmartThings Find. The location of the lost device found with SmartThings Find is the approximate location where the lost device’s signal was detected. SmartThings Find application is only available on Galaxy devices with Android 8.0 or later. SmartThings Find can track Galaxy Book2 Pro series devices for up to 10 days while turned off when devices fully charged. Length of time may vary by location, network, usage patterns, device settings, battery condition and other factors.

²² Accuracy of numbers may vary depending on measurements used. Height varies depending on manufacturing process.

²³ Weights vary depending on manufacturing process.

²⁴ Availability varies by region and carrier. Experience may vary by device.

²⁵ Availability may vary by devices.

²⁶ 5G availability will vary by market and model. 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability. Wi-Fi 6E availability will vary due to OS version, country, location, network conditions and other factors. Wi-Fi 6E wireless network routers require and sold separately.

²⁷ Color availability may vary by market and retailers.

²⁸ Availability may vary by devices.

²⁹ Availability may vary by devices.

³⁰ Keyboard layout may differ by market.

³¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.

³² Actual speed of USB can vary depending on user environment.

³³ Accuracy of numbers may vary depending on measurements used. Height varies depending on manufacturing process.

³⁴ Weights vary depending on manufacturing process.

³⁵ Availability varies by region and carrier. Experience may vary by device.

³⁶ The availability may vary by devices.

³⁷ Actual speed may vary depending on market, carrier and user environment. Wi-Fi 6E availability will vary due to OS version, country, location, network conditions and other factors. Wi-Fi 6E wireless network routers require and sold separately.

³⁸ Color availability may vary by country and retailers.

³⁹ Availability may vary by devices.

⁴⁰ Availability varies by devices.

⁴¹ Keyboard layout may differ by market.

⁴² Bluetooth is not available for S Pen.

⁴³ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.

⁴⁴ Actual speed of USB can vary depending on user environment.

Samsung Electronics today announced the release of Galaxy Book2 Business, a powerful new PC built on the vPro platform¹ and packed with advanced security and productivity features to help businesses conquer the new reality of a hybrid work environment.

“We are in a new era where hybrid working is the norm,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “Enterprises want to ensure their workforce can be their very best in this new environment, with technology that enables creativity, collaboration and productivity, while also protecting themselves from ever-increasing cyber threats. Galaxy Book2 Business is a PC designed for this hybrid world, empowering enterprises with defense-grade security, advanced productivity features and connected Galaxy experiences across devices and operating systems.”

Best-in-Class Security at Every Level

As remote work increased, so did cybersecurity threats. Enterprises focused on protecting employees working from home who can be more vulnerable to cyber risks but have limited access to the security tools and infrastructure available in the office. Galaxy Book2 Business helps secure the new hybrid work environment using Samsung’s defense-grade security technology, Intel Hardware Shield Technology, and secure embedded processor to protect BIOS. Galaxy Book2 Business is also equipped with a Tamper Alert function that detects and tracks malicious attempts to interfere with security-critical data and stop PC attacks before the operating system is infiltrated.

Galaxy Book2 Business is able to stop attempts to compromise its system by establishing a Hardware-based Root of Trust, which validates BIOS and builds a dependable trust chain between the CPU, secure embedded processor and SPI flash. Should Galaxy Book2 Business become the target of an attack, valuable data is secured with BIOS auto-recovery, which can detect threats during the PC’s boot process and automatically restore the BIOS to a backup copy before corruption strikes.

IT deployment and decentralized device management have never been more important for enterprises of all sizes, and Galaxy Book2 Business equips IT teams with added layers of protection and best-in-class support designed for today’s hybrid work environments. Galaxy Book2 Business PC built on Intel vPro ensures reliable, multi-level security and an Intel Hardware Shield that protects against hardware and OS attacks and reduces the chances of malware exploiting the OS. By monitoring both BIOS and OS levels, Galaxy Book2 Business helps enterprises evade attacks and keep sensitive data safe. Plus, Microsoft Secured-Core PC (SCPC) protects each device from kernel and firmware attacks, so malicious codes can’t corrupt the system.

Ultimate Productivity In and Out of the Office

Video calls have become routine and Galaxy Book2 Business delivers optimal performance tailor-made for hybrid meetings and work. Whether using video-conferencing apps such as Google Meet, Microsoft Teams or Cisco Webex Meet, Studio Mode² ensures every online meeting has a crisp, clean and professional feel. Auto Framing³ keeps the camera focused on the faces on-screen while Background Effects like blurred background and virtual office settings minimize distractions and enable employees to be the center of attention, even when taking calls from busy locations. Every Galaxy Book2 Business PC automatically filters static and background sounds, so voices come through clearly and every word is heard and understood.

When you’re in and out of back-to-back meetings, typing in your password to log back into your laptop can feel tedious. With Galaxy Book2 Business’ IR Camera, authorized users can log in with facial detection for easy access that saves time. Galaxy Book2 Business is also designed to keep up with rigorous work environments such as excessive altitudes, temperatures or humidity.

A Galaxy of Flexible, Connected Experiences

To keep up with today’s businesses, Galaxy Book2 Business offers the security solutions and connected power of the Samsung Galaxy ecosystem. Employees can use the Samsung Account Single Sign-On feature, which simplifies the authentication process by requiring credentials to be entered only once. Samsung’s new blockchain-based Private Share⁴ also gives enterprise customers the safest platform for encrypting and sharing confidential information. Employees can authorize access and set expiration dates for every file they send, so proprietary and privileged information stays classified. And should an employee misplace their Galaxy Book2 Business PC at any point, they can use Samsung’s SmartThings Find⁵ to search for their Galaxy devices and pinpoint the location of each one.

As part of the Galaxy ecosystem, Galaxy Book2 Business can sync with smartphone apps through Link to Windows⁶ to send texts and take calls using both devices. The crossover app continuity also enables users to select recently used phone apps and open them up on their Galaxy Book2 Business PC, so they can pick up right where they left off. Samsung has also updated its Quick Share⁷ feature and merged it with Link Sharing, so users can instantly and easily share work with others from anywhere.

Availability

Galaxy Book2 Business will be available starting April in select markets. For more information, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/business.

Specifications

Galaxy Book2 Business
Dimensions	326.4 x 213.8 x 19.92mm
Weight*	1.51kg * Weight may vary by model.
OS	Windows 11 Pro
Display*	14-inch, FHD, Anti-Glare * Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
CPU*	Intel vPro® with 12th Gen Intel® Core i5 or i7 processors / 12th Gen Intel® Core i3 or i5 or i7 processors * CPU models will vary by region; vPro and non vPro versions will be available in select markets including Europe, Latin America, North America and India.
Graphic*	Intel® UHD Graphics Intel® Iris® Xᵉ Graphics NVIDIA® GeForce® MX570 A * Availability may vary by model.
Connectivity	4G LTE* * LTE exclusively available in Europe; connection may require separate data plan subscription. Detailed terms and conditions will vary by market and carrier. Actual speed may vary depending on market, carrier, and user environment. Wi-Fi 6E* * Wi-Fi 6E network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 6E router. Wireless network router sold separately.
Color	Graphite
Memory*	8GB, up to 64GB (2 Slot) * Availability may differ by market, model
Storage*	256GB, up to 1TB * Availability may differ by market, model. Actual storage space availability may vary depending on pre-installed software and by market, model, file size and format.
Camera/Mic	FHD 1080p + IR / Dual MIC
Audio	Stereo Speaker, Dolby ATMOS®
Battery*	51.5Wh (typical) * Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Adaptor	USB-C 65W
Authentication	IR Camera, Fingerprint Power Key
Ports*	USB-C (1), USB-A (2), Thunderbolt 4, HDMI 2.0, RJ45, Headphone / Mic, uSD, Kensington Lock * Actual speed of USB can vary depending on user environment.

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Intel vPro varies by market and is available on select Galaxy Book2 Business devices with Intel i5 and i7 chipsets. Non-vPro Galaxy Book2 Business devices are also available with Intel i3, i5 and i7 chipsets.

² Automatically activated when using camera. Studio Mode may not function properly if 3^rd party video call camera effects are applied simultaneously.

³ Auto Framing only recognizes people and may not support certain resolutions and ratios. Certain functions may not be available when Auto-framing is on.

⁴ Private Share preloaded on the Galaxy Book2 series. Allows sharing with up to five people at once. Supports sharing of image, video, audio, and text files. Up to 10 files and up to 100MB can be shared simultaneously. With Private Share feature, senders can set an expiration date to view shared data and can retract viewing rights for the receiver. Private Share message recipient should have Private Share application installed. Available for Galaxy users only.

⁵ Requires Samsung account login and connection to Wi-Fi or data network. Detects the approximate location where lost device’s signal was last detected

⁶ Users must link their Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone app on PC, follow the set-up prompts, including being signed into same Microsoft account. Link to Windows is preloaded on select Galaxy devices. Requires latest Windows 10 update on the PC. Phone requires Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Up to 5 Android applications can be launched simultaneously.

⁷ Quick Share feature allows sharing of photos, videos and files between Samsung Galaxy devices. Quick Share is available on Galaxy smartphones, Galaxy tablets, and Galaxy Books (from May 2021), on Android 10 and One UI 2.1 or above.

The two companies verified the 5G Option 4 technology at the SKT R&D Center to achieve the equal data speed as the NSA, using 175MHz of bandwidth, and also completed the verification of SA’s specialized functions. For this commercial field trial, SKT used Samsung’s 5G SA Core, 5G radios and 4G radios, which are already deployed across SKT’s 5G commercial networks.

5G Option 4 is a more advanced option than the existing 5G Standalone mode (SA Option 2) and provides the equivalent level of speed and quality as the NSA while utilizing the specialized functions of the SA Option 2 such as network slicing and the evolved 5G Core network.

SA Option 4 helps operators deliver innovative services including Urban Air Mobility (UAM), automated vehicles, remote control for heavy equipment, remote control robots and more. Network slicing creates multiple virtual networks within a single physical network infrastructure, optimizing network resources to meet specific performance needs for various services.

“While we supported the launch of the world’s first commercial 5G services in Korea, we are excited to continue spearheading the advancement of 5G through 5G SA technology, which will power innovative 5G services by leveraging the world-class LTE network that is well established in Korea,” said Jong-Kwan Park, Vice President and Head of 5GX Technology Group at SKT. “We will continue to expand our collaboration with industry leaders to continue driving this advanced technology and in growing this 5G SA ecosystem, to demonstrate new ways to tap the full potential of next-generation networks.”

“Through this commercial trial, Samsung is proud to collaborate with SKT to achieve another milestone in advancing 5G SA technology, demonstrating the equal performance as NSA with 5G Option 4 technology in 5G SA mode,” said June Moon, Executive Vice President and Head of Technology Strategy, Networks Business at Samsung Electronics. “We look forward to continue collaborating with SKT for the development and commercialization of advanced 5G SA technology, to deliver market-leading services to consumers and diverse use cases across industry.”

While in the early stages of 5G, operators used E-UTRAN New Radio Dual Connectivity (EN-DC) technology to combine 5G and 4G networks in 5G NSA mode, and now with 5G SA, they can leverage SA Option 4, which is a more advanced dual connectivity technology.

This latest milestone is a result of Samsung and SKT’s continued commitment to developing cutting-edge network technologies that power innovative 5G use cases. As part of their ongoing collaboration, the companies have successfully completed the EN-DC test in 2019, following the world’s first 5G Next-Generation Core (5G NC) trial in June 2018. In March 2021, SKT began delivering 5G SA commercial services to private networks using Samsung’s advanced 5G end-to-end solutions. In a collaborative effort, the companies will continue delivering advanced network services to mobile users in Korea.

Visit SK Telecom’s booth at MWC Barcelona 2022 for this Option 4 (NE-DC) demonstration and more.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

About SK Telecom

SK Telecom (NYSE:SKM) is Korea’s leading ICT company, driving innovations in fixed & wireless telecommunications, AI service, and digital infrastructure service. Armed with cutting-edge ICT including AI and 5G, the company is ushering in a new level of convergence to deliver unprecedented value to customers. As the global 5G pioneer, SKT is committed to realizing the full potential of 5G through ground-breaking services that can improve people’s lives, transform businesses, and lead to a better society.

SKT boasts unrivaled leadership in the Korean mobile market with over 30 million subscribers, which account for nearly 50 percent of the market.

For more information, please contact skt_press@sk.com or visit our LinkedIn page www.linkedin.com/company/sk-telecom.

When I started my career at Samsung 25 years ago, I was a young engineer with a passion for technology and all it could do. Over the years, the capacity of mobile innovation has exceeded even my ambitious expectations. It has brought us conveniences and capabilities that make our lives better, but it has also given us the opportunity to be better. The ability to connect without proximity empowers us to break down barriers and work together to make progress. And with humanity facing some of its most complex challenges yet, we need to collaborate and innovate solutions more than ever before. That’s why I believe mobile technology has a vital role to play in helping us protect our planet.

Samsung has always challenged what’s possible with technology. And now, we are taking our next step towards putting sustainability at the center of our innovations. From eco-conscious materials to global partnerships, we are exploring every opportunity to help power the world with mobile technology that serves as a tool for positive change.

Innovation With Impact

We’ve been on a journey for years at Samsung, marrying sustainability and innovation by using recycled materials in our smartphones, wearables and accessories. In addition to our ongoing effort to use more eco-conscious materials including recycled PCM (post-consumer materials), the new Galaxy smartphones and tablets that were unveiled at our latest Unpacked used select components containing 20% recycled ocean-bound plastic from discarded fishing nets.

We focused our innovation efforts on a pervasive and especially hazardous type of plastic waste that is harming marine life and our natural ecosystems — discarded fishing nets. Every year, 640,000 tons of fishing nets are abandoned in and around our oceans. With help from like-minded partners, we found a way to repurpose them into a new, high-performance material that can be incorporated into critical components of the Galaxy S22 series. From now on, more and more Galaxy devices will play a small part in reducing plastic waste in our oceans.

I know we still have a long way to go. And at Mobile World Congress 2022, we will share our next wave of innovations that incorporate recycled ocean-bound plastics.

Using Technology as a Force for Good

At Samsung, we believe in making mobile technology that has positive environmental impact and putting the power of our Galaxy ecosystem into the hands of passionate change makers.

I’ve seen this firsthand with our growing Generation17 initiative, which Samsung leads in partnership with the United Nations Development Programme. Generation17 empowers young activists to take on pressing issues like climate change, education and more, so the world can make headway towards achieving the Sustainable Development Goals, also known as the Global Goals, by 2030. And with the recent addition of six new Young Leaders, the program now spans countries in Africa, Asia & The Pacific, Europe, North America, Latin America and the Middle East and supports work across all 17 Global Goals.

That’s how mobile innovation fuels transformation. It amplifies simple actions and individual voices and brings them together to amount to big, global change.

We Need Collective Action

I am in awe of the impactful ways people are helping to change the world with Galaxy, and I promise our work does not end here. Samsung will continue developing innovative technology that bridges barriers, connects communities and addresses the climate crisis.

Samsung is ready to do more. We will take real action, hold ourselves accountable and share our journey — from our successes to our challenges and lessons learned. We will act with our industry peers, with developers, with the Galaxy community, with everyone, to strengthen technology as a force for good.

Join the Samsung Galaxy Mobile World Congress (MWC) Event 2022 on February 27 to see how Samsung is leading the connected experience. The event will be streamed on Samsung Newsroom and Samsung’s YouTube channel beginning at 7:00 p.m. CET.

Take a look below for a sneak preview of what’s to come.

It is only the second month of 2022, and yet, it has already been quite a year for Samsung Electronics!

Just a few days ago, we announced our Galaxy S22 series, a series that represents the best of Samsung’s mobility, innovation and ingenuity coming together to improve people’s daily lifestyles, and is also something that is also greatly influencing another lineup at Samsung: the PC.

Putting Users at the Heart of the Galaxy Experience

For the past two years, one of the biggest goals at Samsung has been to redefine the computing experience for the mobile world. We have been focusing on revamping our PC lineup to offer the best of Samsung’s mobile and ecosystem experiences with devices like the Galaxy Book Pro 360. This is also why we are committed to openness, a dedication to our customers that promises breakthrough innovations and leading collaborations in order to put our users at the heart of the Galaxy experience.

Last year, we reached more PC consumers in more markets than ever before, and as a result, PC sales increased by 63 percent year-over-year. Now in 2022, we are doing everything we can to further remove the friction from our users’ daily digital lives so that they can work, connect with loved ones, and enjoy their hobbies from anywhere with simple and seamless technology experiences. As a part of this initiative, we’ve emphasized device continuity, ensuring that the devices in the Galaxy Ecosystem work together for our users.

Therefore, as PCs continue to power many of our daily routines, we are continuing our efforts with our Galaxy Book lineup to provide best-in-class experiences across our devices. That’s why we’re continuing our longstanding partnership with Intel and Microsoft. Together, we will achieve three goals with our soon-to-be-announced next generation Galaxy Book lineup that is set to transform the way people use their devices within their daily lives: a seamless experience across devices and operating systems, the combination of the best of Galaxy mobility powered by Intel, and peace of mind brought about through robust security.

We are excited to share the full details of the next generation of Galaxy Book with you right ahead of Mobile World Congress (MWC), but in the meantime, here are a few things you can expect.

Seamless Experiences That Transcend Device and OS

As consumers continue to own and carry more mobile devices, from smartphones and tablets to PCs and wearables, we understand how vitally important it is that their tech works flawlessly together, no matter what operating system or form factor they are using.

We have already made major progress in tandem with Microsoft on apps like Link to Windows, and in 2022, we will expand these experiences even further. From smartphones to PCs, Galaxy devices already maintain a seamless experience that enables access to Microsoft apps such as Office, OneDrive and Outlook for full on-the-go functionality. Going forward, we will be bringing even more continuity to users as they work, connect, play and more.

To provide more consistency in the way our device experiences look and feel for all users, we recently announced One UI Book 4. Now, your favorite Samsung apps like Samsung Gallery and Samsung Notes look clean and consistent, whether you’re using them on your phone or your PC.

Combining the Best of Galaxy Mobility, Powered by Intel

We’re committed to creating devices in the Galaxy Ecosystem that are as thin and as light as possible while still being able to power your full productivity.

With the next generation of Galaxy Book, Samsung and Intel are building a modern PC experience, bringing the best of the connected Galaxy Ecosystem and mobility together with next-generation performance, battery life to give users a series of PCs that fulfill all their needs no matter where they are in life, or their day.

Peace of Mind for Our Users

These days, more and more people are working at home and facing unprecedented security risks to both themselves and their companies. We remain committed to providing safe, private and secure experiences no matter where our customers are to help contribute to a safer society.

The threat of cybercrime has increased substantially since the start of the pandemic, something which has the potential to cause untold damage to companies and individuals alike. However, we want to do everything we can to protect Galaxy users.

Nowadays, it’s vital that we deliver an experience that’s as secure as possible. One thing is clear: we can’t do this alone. To deliver the safest PCs possible, we worked together with Intel and Microsoft to ensure the next generation of devices meets the strongest security standards and combats modern security threats. We can’t wait to show you the next generation of Galaxy Book alongside our trusted partners. Look out for more updates soon once we’re ready to share our full vision of the modern PC experience.

“To unlock the full potential of these wearables, we’re leveraging our long legacy of mobile innovations and our partnerships with trusted industry leaders who have grown with us in our open ecosystem,” said Patrick Chomet, EVP and Head of Customer Experience Office, Mobile Communications Business at Samsung Electronics. “Through these efforts, we will enrich our smartwatch experience and convenience of the Galaxy ecosystem for our consumers.”

One UI Watch together with the new unified platform will create an entirely new Galaxy Watch experience. As part of the new experience, once you install watch-compatible apps on your smartphone, they will be swiftly downloaded onto your smartwatch. If you’ve customized your clock app on your phone to show the time in different cities around the globe, this will be automatically reflected on your watch as well. And if you block calls and messages from your watch, they will now be blocked on your smartphone, too.

The unified platform will open up new features and integrations with popular third-party apps available to download from Google Play directly on your Galaxy Watch. So, whether you’re a sports and fitness fanatic who wants to get more out of apps like Adidas Running, GOLFBUDDY Smart Caddie, Strava and Swim.com, a wellness seeker who wants to live a more balanced lifestyle with apps like Calm or Sleep Cycle, a music lover who revels in discovering new artists on Spotify and YouTube Music, or an intrepid explorer ready to roam with Google Maps—there’s something for everyone, thanks to a diverse range of partners.

“Samsung and Google have a long history of collaboration and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” said Sameer Samat, Vice President of Product Management, Android and Wear, Google. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance, and a wide range of apps, including many from Google to a whole new wearable experience.”

In addition, Samsung will bring an improved watch face design tool, making it easier than ever for designers to create new watch faces. Later this year, Android developers will be able to unleash their creativity and release fun, new designs that will be added to Samsung’s ever-growing collection of watch faces to give consumers even more options for customizing their smartwatches to suit their mood, activity and personality.

The new Galaxy Watch will be the first-ever device to feature One UI Watch and the new, unified platform, which is scheduled to be announced at Samsung’s Unpacked event later this summer. Stay tuned for the new Galaxy Watch and much more.

For more information about Samsung, visit Samsung Newsroom, Samsung Mobile Press or Samsung.com.

As part of this year’s Mobile World Congress (MWC), Samsung Electronics is hosting a virtual Samsung Galaxy session on June 28. At the event, Samsung will be showcasing how the Galaxy ecosystem of connected devices is set to provide people with even greater possibilities for enriching their lifestyles.

Samsung will also be unveiling its vision for the future of smartwatches at the event with new opportunities for both developers and users designed to deliver a new era of smartwatch experiences. Furthermore, understanding how device security has never been more important than it is nowadays, the company will be sharing its latest security enhancements and innovations designed to give users protection and peace of mind in an open and connected world.

The Event will be available at Samsung Newsroom, Samsung YouTube at 7:15 pm CET.

Date: February 26 (Sun) 19:00 CET (Doors open at 18:00)

Venue: Palau de Congressos de Catalunya, Barcelona (Address: Avinguda Diagonal, 661-671, 08028 Barcelona, Spain)

Samsung will unveil new products during a press conference that will be live streamed on www.samsung.com/galaxy and Samsung Newsroom.

Mok Oh, Vice President of New Services, Samsung Electronics’ Enterprise Business, welcomes visitors to Samsung’s “Car, Connected” event at MWC 2016.

Safety First

Equipped with internet connectivity and software that enable drivers to stream music, look up traffic and weather conditions, prevent their teenagers from texting and even power driving-assistance services such as self-parking, the connected car is providing entirely new value to drivers.

Furthermore, utilizing driving data lowers costs to insurance and third-party service providers, disrupting the automobile market. Growing at a compound annual growth rate of 30 percent, this next generation vehicle is creating massive new business opportunities and making consumers rethink the way they drive.

Samsung’s Connect Auto service features an app that allows users to monitor their driving habits and helps them improve their driving behavior.

Samsung, too, is hoping to transform transportation with its new connected car solution, Samsung Connect Auto. Slated to launch in the second quarter of this year, starting in the US, Samsung Connect Auto uses real-time alerts to help consumers improve their driving behavior, including increased fuel efficiency, while offering a Wi-Fi hotspot and other features to create a multimedia center for the car. And what’s better is it plugs directly into the on-board diagnostics connector making it compatible with most automobiles on the road today.

Hyesung Ha, Senior Vice President of Samsung’s Enterprise Business, discusses the importance of privacy and security in the connected car industry.

Despite these benefits, some consumers are hesitant to utilize connected car technologies. Delivering the keynote speech at Samsung’s connected car event, Hyesung Ha, Senior Vice President of Samsung’s Enterprise Business, noted a McKinsey report that found two main reasons for consumers’ hesitations are privacy and safety.

“We understand our success depends on consumers’ trust in us and the products and services that we provide,” Ha explained. “The data and information of users is our top priority, and we work hard to safeguard the valuable information of our consumers.”

Samsung has taken steps to reassure hesitant consumers by securing Samsung Connect Auto with eSE (embeded Secure Element) based on Samsung KNOX, the most robust mobile security platform in the world. This essentially creates a firewall protecting hackers from accessing Samsung Connect Auto, preventing user data from falling in to the wrong hands.

Representatives of Samsung’s partner companies share their insights as automotive industry leaders on trends, challenges, benefits and the future of the connected car.

A Connected Ecosystem for a Truly Connected Car

Yet, even when armed with the technology and security needed to power a connected vehicle, the industry cannot fully thrive without a connected ecosystem. As such, Samsung is taking the reins to build a linked network of carriers, insurance companies, roadside assistance operators and maintenance networks that responds to the changing demands of current and potential automobile owners.

Representatives from Samsung’s major partner companies, including FCA Fiat Chrysler Automobiles, Willis Towers Watson, AT&T, SEAT, Cisco and Tantalum Corporation were part of a panel discussion at the event and explored how always-on automobiles have already begun to improve road safety and change driving behaviors for the better. The panel also touched on the existing challenges and potential benefits for all parties involved. Insurers, for example, can not only provide potential discounts to their current customers, but also new services to customers who are willing to opt-in and share their driving behavior data from their connected car.

By bridging the gaps between consumer electronics, IoT, and the automotive industries, Samsung is transforming the always-on automobile to be safe, secure, eco-friendly and productive.

In its establishment of valuable partner relationships, Samsung is helping to bridge the gap between the automotive, consumer electronics and IoT industries by making its products and partner services seamlessly integrated for a driving experience that is safe, secure, eco-friendly and, of course, fun.

And while this is only the beginning of the connected car era, the future of the industry is bright. With experts predicting that all cars will be connected in the not-too-distant future, there are huge opportunities for new applications and services that take advantage of this always-on connection. Samsung Connect Auto, as well as the technology leader’s efforts to build a diverse, connected ecosystem, is a step in the right direction. Through these endeavors, the company will bring the car into the already connected world of smartphones, smart homes and wearables, ultimately allowing the automobile to be the next part of the IoT revolution.

With Samsung’s recent announcement of its plan to expand its Samsung Pay service to even more countries, people in all corners of the world are getting ready to pay in an entirely new way.

Spain is the one of the countries preparing for the expansion of Samsung Pay. Ahead of the Spanish launch soon, people can experience the mobile payment service at several locations throughout Barcelona, including the Samsung Experience Store in the city’s Gran Via 2 shopping complex.

“People in Spain are familiar with contactless payments, and have been for quite some time,” stated a sales representative at the store. “They’re really thrilled that they will be finally able to use this service with their own smartphones.”

The just-opened Samsung Experience Store boasts a Samsung Pay demonstration in which customers can see for themselves just how easy, flexible and convenient Samsung’s mobile payment service is. Those who have tried the in-store demonstration are especially fond of the security offered in Samsung Pay.

A sales representative of the Samsung Experience Store demonstrates Samsung Pay.

“They really like the fingerprint verification feature, as it makes the transaction feel more secure,” the representative said.

Barcelonians can also get hands-on with Samsung Pay at El Corte Inglés, the biggest department store group in Europe.

Launched last year in Korea and the U.S., Samsung Pay experienced a strong adoption rate, with five million registered users and over 500 million dollars processed in its first six months.

Compatible with both card and NFC readers, the most widely accepted mobile payment system in the world will soon reach even more consumers, beginning with China in March. It will continue its expansion in Australia, Brazil, Singapore, Spain, and the United Kingdom in the later part of this year.

*Availability may vary by country and region.

An overview of Samsung’s enterprise mobility booth in Hall 6 (#6A30) at the Fira Gran Via Exhibition Centre.

At the center of the company’s enterprise mobility booth is KNOX, a defense grade mobile security platform that works only on Samsung mobile devices to improve security, management and productivity.

As a market leader in the mobile industry, Samsung delivers the strongest mobile security and the most effective enterprise mobility solutions through KNOX.

Samsung KNOX is a suite of mobile enterprise security solutions that provides device protection, management and development options.

Compatible with both NFC and MST technology enabled registers, Samsung Pay is the world’s most widely accepted mobile payment system.

Anasoft, a member of the Samsung Enterprise Alliance Program, offers a solution that allos for the acceptance of an encrypted, legally binding signature in digital form.

KNOX, along with its key partners, is expanding to meet diverse customers’ needs, such as connected car solutions like Samsung’s new Connect Auto. The solution collects a user’s driving data securely to allow for a safer and more enjoyable driving experience.

Samsung’s new Connect Auto solution collects a user’s driving data securely to allow for a safer and more enjoyable driving experience.

Find out how Samsung Connect Auto works in the video below:

Visit Samsung’s enterprise mobility booth in Hall 6 (#6A30) at the Fira Gran Via Exhibition Centre to discover more about the KNOX total solution package and other various enterprise applications integrated with KNOX. To find more images of Samsung’s exhibition at the MWC 2016, please visit Samsung Newsroom Flickr.

Samsung’s booth, moments before event attendees rush in on the opening day of MWC 2016.

In addition to exhibiting its latest devices, Samsung is also showcasing its past products, which, at the time of their launch, set new standards in the mobile industry.

Samsung booth staff members prepare to show off the company’s just-unveiled Galaxy S7.

The Galaxy S7 and Galaxy S7 edge, Samsung’s latest additions to its Galaxy S smartphone line-up, are collectively one of the highlights of the booth.

Perhaps one of the most raved-about features of the new Galaxy S7 is its camera capabilities that enable it to shoot high quality images in low light environments.

The new Lens Cover for the Galaxy S7 provides professional level zooming capabilities.

All-new accessories for an all-new phone.

New phone cases for the Galaxy S7 feature fun designs developed by Samsung’s partners, like LINE.

Game pads available for the Galaxy S7 and Galaxy S7 edge make mobile gaming better than ever.

Samsung’s Gear VR and Gear 360 are the perfect combination for capturing and sharing memories in an entirely new way.

Samsung’s new Gear 360 camera allows viewers to experience the world in the way it was meant to be experienced—in 360 degrees.

The Gear S2 Premium Edition impresses with genuine leather straps and premium materials.

An MWC attendee gets hands-on with Samsung Pay, the world’s most widely accepted mobile payment system.

Always a crowd favorite, Samsung’s Gear VR Theater with 4D lets participants take a wild roller coaster ride in virtual reality.

Samsung booth visitors line up to try out the Gear VR Theater with 4D.

Be sure to stop by Samsung’s booth in Hall 3 of the Fira Gran Via Exhibition Centre to see more of Samsung’s latest products and services. To find more images of Samsung’s exhibition at the MWC 2016, please visit Samsung Newsroom Flickr.

“The evolution of communication technologies has transformed the way people live their lives,” said Youngky Kim, President and Head of Networks Business at Samsung Electronics. “5G technology will offer us a new level of experience, which is immersive, tactile and ubiquitous. Thanks to seamless mobility, higher throughput and low latency of 5G technology, new services like hologram calls, virtual reality broadcasting of live football games and self-driving cars will enrich our lives.” he added.

5G Technology

At MWC 2016, Samsung will make 5G technology a reality by introducing reliable mobility and feasibility to utilize spectrums above 6GHz. Samsung will demonstrate the capability of the technology by transmitting eight Ultra High-Definition 4K videos over the air without delays. The company will simultaneously use its mmWave radio system for spectrums above 6GHz. This will show a low latency of less than one millisecond and a high speed data communication in gigabit throughput.

In addition, Samsung will introduce world’s first mobile handover test using the mmWave radio system and smartphone-integrated, multiple antenna modules in a small form factor. It is another footstep toward realization of 5G technology into reality that no one has not yet introduced.

Multi-link Connectivity Solution

The explosive growth in demand for mobile data is forcing operators to find new ways to make their network architecture simple and flexible. Operators face challenges to efficiently manage heterogeneous networks that include LTE/WiFi, macro/small cells, licensed/unlicensed spectrums and even different generations from 2G to 5G.

To address these challenges, Samsung will present a range of new solutions, including LTE-Unlicensed (LTE-U) / License Assisted Access (LAA), Multi-Path Transfer Control Protocol (MP-TCP), D-RAN Inter-site Carrier Aggregation and Samsung Smart Multi-Linktm.

Multi-Path Transfer Control Protocol (MP-TCP) technology is currently one of the key priorities for Samsung. This technology allows aggregation among independent networks using different technologies, such as WiFi, IoT, 3G, 4G, 5G and more. Distinguished from other technologies such as Dual/Multi connectivity, MP-TCP enables the merging of data streams from each independent network, including non-3GPP standard based networks, at the Internet Protocol (IP) layer, which makes aggregation much simpler and faster. This technology has already been successfully commercialized in Korea, one of the world’s most data-centric countries, last year.

Samsung is also introducing Smart Multi-Linktm for the first time, based on its Unified Core architecture. This is designed to support backward and forward compatibility, incorporating 2G to 5G technology, in addition to embracing non-3GPP standard technologies. Using Network Function Virtualization (NFV) and Self Defined Network (SDN), Smart Multi-Linktm enables the transformation of distributive networks into one unified and flexible network.

Internet of Things (IoT)

The key lineup of Samsung IoT solutions will be seen at this year’s MWC as well; including IoT Core, Gateways and various radio access solutions such as a standalone IoT base station, IoT integrated Digital Unit (DU) and LoRaTM based Unlicensed Low Power Wide Area (LPWA).

Samsung will also introduce its Mission-Critical IoT service, a new use case incorporated with Public Safety-LTE. As a total solution provider of consumer electronics and carrier solutions, Samsung can provide a complete package of Mission-Critical IoT services, even including a diverse range of sensors and devices.

Not only will Samsung fulfill its requirements for 3GPP standards such as CAT-0, CAT-1, CAT-M, NB-IoT in 2016, but the company will also unveil its ‘standard beyond’ technologies in 2017, which will be especially optimal for Mission-Critical IoT.

Public-Safety LTE

Samsung will demonstrate its live Push-to-Talk services with multiple handheld devices, to show a typical emergency use case. In particular, this demonstration will be showcased with Evolved Multimedia Broadcast Multicast Services (eMBMS), which enables HD videos and images to be broadcast to multiple devices instantly with minimized network resources. And with a virtualized core solution, a single PS-LTE network can be configured and operated independently for each government agency such as the police, fire services and national railways, while being controlled efficiently from a single point at the main control center.

Furthermore, Samsung will be deploying the world’s first 3GPP standard based PS-LTE network in Korea as the only end-to-end solution provider—from devices to core and radio solutions.

Centralized-RAN Evolution: C-RAN 2.0+

With commercial deployment of C-RAN in Korea, Samsung has already undergone two cycles of upgrades. This year, Samsung will enhance its C-RAN platform once again by introducing C-RAN 2.0+. Retaining the benefits from Samsung’s Smart SON and Smart Scheduler, base stations will detect the interference at the cell-edge and control radio transmission power in real time and maximize the total data throughput by 40~50% on average.

C-RAN is already considered a revolutionary part of the cellular industry’s future. Samsung’s continuous C-RAN evolution will be an important asset for operators preparing for 5G networks.

All of these latest solutions will be exhibited at the Samsung booth (Exhibit Hall 2 Stand 2M10) during Mobile World Congress 2016 from February 22-25 in Barcelona, Spain.

Date: February 21 (Sun) 19:00 CET (Doors Open at 18:00)

Venue Address: CCIB (Centre de Convencions Internacional de Barcelona)

‘Unpacked’ to be live streamed on YouTube (http://www.youtube.com/SamsungMobile)
and Samsung Newsroom (http://news.samsung.com/global)