The annual seminar brought together regional partners and media to experience Samsung’s newest TV lineup. Attendees had the opportunity to experience a range of innovative technologies, including the distinctive Real Quantum Dot technology of its QLEDs, the Glare-Free 2.0 feature in its OLEDs, Tizen OS and home care technologies.

▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s newest TVs at the 2025 Latin America Visual Display Seminar.

Certified QD and Enhanced OLED Push the Limits of Display Innovation

Samsung’s 2025 Neo QLED TVs utilizes quantum dot architecture certified by TÜV Rheinland, meeting international standards for true quantum dot (QD) display. Unlike others using the “QLED” label, Samsung’s implementation uses a no-cadmium quantum dot layer and a dedicated blue LED light source to produce brighter and more accurate colors that remain vivid in both bright and dark environments. Attendees were able to compare these displays firsthand and observe the differences in color purity and brightness.

▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, explains how a QLED with a quantum dot (QD) film, with sufficient quantum dot content, combined with a blue light source, produces brighter and more accurate colors.

The 2025 OLED lineup introduces new upgrades with Glare-Free 2.0, which reduces reflections for a clearer viewing experience. The new OLEDs also include a feature that automatically adjusts brightness based on the content and ambient lighting conditions, ensuring clarity and depth at any time of day.

Enhanced Content Experiences With Tizen

The seminar highlighted life-enhancing technologies alongside screen breakthroughs, demonstrating how TVs can function as a lifestyle platform through various user scenarios and everyday conveniences.

Samsung’s Tizen OS continues to power a wide range of rich content and smart services. Samsung TV Plus¹ offers exclusive access to K-pop performances, such as SM Town LIVE 2025 in L.A.,² while SmartThings expands automation options, including personalized TV routines based on user habits.

▲ Eduardo Rubio, Samsung Electronics, explains how Samsung TV Plus provides free ad-supported content to Samsung TV users.

Additionally, Samsung Art Store³ brings high-quality digital artwork and diverse collections from global partners, including MoMA, the Metropolitan Museum of Art and Art Basel, directly to the screen.

▲ Jeongeun Oh, Customer Experience Team at Samsung Electronics, give attendees hands-on experiences of lifestyle features including karaoke (right) and Daily Board.

Smarter Connected Experiences and Lifestyle Features With SmartThings

The seminar also demonstrated how Samsung TVs extend beyond entertainment to support everyday living.

Care Experience utilizes built-in sensors and AI to detect environmental cues – such as a baby crying or pet movement – and automatically adjusts content to fit the situation.

The Daily Board displays personalized information when the screen is off, and through Samsung Food integration, offers recipe suggestions and cooking guides tailored to individual preferences.

Participants were also introduced to Samsung Daily+, a lifestyle content hub providing access to healthcare resources, remote medical consultations and video calls.

In addition, the 2025 TVs now natively support Google Cast, seamlessly bringing your favorite entertainment to the big screen. With over 5,000 Cast-enabled apps, you can easily stream your favorite movies, music and shows from your mobile devices, creating an uninterrupted and enhanced entertainment experience.

¹ Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 30 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2025 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, including availability in your region, visit samsungtvplus.com.
² Available in select countries. To learn more, visit samsungtvplus.com.
³ Samsung Art Store is a global digital art subscription platform available on Samsung TVs, now offering over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs, giving more viewers access to premium art in 4K resolution. For more information, including availability in your region, visit Samsung.com.

▲ Hedi Mertens’s Gruppo di quadrati sulla base di un quadrato (1966) shown on Neo QLED by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store.¹ Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries — marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland.²

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

▲ Jo Baer’s Untitled (1961-1962) shown on Neo QLED by Samsung.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube³ at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork — including selections from the Art Basel Collection — with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces.⁴ This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes — creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

▲ Lynn Hershman Leeson’s Seduction (1985) shown on Neo QLED 8K by Samsung.

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,500+ works of art spanning over 800 artists, including the ABB Collection.

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalized features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalized art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.
² Event is open to the public from June 19-22, after VIP opening from June 16-18.
³ Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.
⁴ The information provided is based on the results collected during April 2025.

Samsung Electronics today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,¹ offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,² giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com.

¹ The Disney Collection is now available in selected countries across Asia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported.
² For models Q7F and above.

Samsung Electronics today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction¹ and Product Carbon Footprint² certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

¹ 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.
² 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Newsroom took a closer look at the technology behind Eclipsa Audio and how it delivers lifelike 3D spatial audio.

Developing 3D Spatial Audio Technology

In 2023, the Alliance for Open Media (AOM) — a global consortium that includes Samsung, Google, Netflix, Meta and other leading companies — officially adopted Immersive Audio Model and Formats (IAMF) as the industry standard for 3D audio. Developed by Samsung and Google, this innovative 3D audio format is currently available to content creators under the brand name Eclipsa Audio.

Eclipsa Audio establishes a shared protocol between different types of media content and the devices that play them. The format delivers a deeply immersive listening experience by optimizing and adapting audio positioning, intensity, spatial reflections and other sound elements to various output environments, such as cinemas, home theater systems, gaming consoles and mobile devices.

Depending on the output device, the technology can render sound from multiple directions — including from the front, back, left, right, above and below — to create a sense of spatial depth and presence within the scene being watched. In a concert video for instance, Eclipsa Audio presents the artist’s performance in crystal-clear detail while also capturing the energy of the audience, making the viewer feel as if they are physically there.

Designed for Optimal 3D Audio in Everyday Life

Among the growing range of technologies enhancing 3D sound — including surround sound, immersive audio and spatial audio — Eclipsa Audio was specifically designed to provide a 3D audio experience optimized for everyday listening.

Traditionally, 3D audio content is created with the assumption that it will be played in environments equipped with multiple surround speakers. However, most home entertainment setups primarily consist of a TV and a soundbar — making it challenging to accurately replicate the content creator’s intended spatial audio effects. Eclipsa Audio overcomes this limitation by automatically analyzing sound elements in each segment of a film — from whispered dialogue to the roar of fighter jets in the background — and delivering a dynamic 3D audio effect fine-tuned for the viewer’s home environment.

Building a 3D Audio Ecosystem With Open-Source Technology

Eclipsa Audio’s open-source framework sets it apart from other 3D audio technologies by allowing anyone to create 3D audio content without paying royalties. Following its debut at CES 2025, the technology has been met with enthusiasm from content creators and has gained momentum across media platforms and online communities.

In this way, Eclipsa Audio serves as an open vessel in which content creators can integrate 3D audio elements from all directions without restrictions. By democratizing spatial audio, Eclipsa Audio empowers content creators and ensures that consumers experience sound as intended — regardless of their audio setup.

Eclipsa Audio on Samsung TVs

Eclipsa Audio’s immersive 3D sound performs at its best when paired with exceptional hardware. To make that peak performance a reality, Samsung and Google have worked tirelessly to provide consumers with Eclipsa Audio-supported 3D audio content — soon to be available via the YouTube app on Samsung’s latest TVs. Eclipsa Audio is set to roll out across the company’s entire 2025 TV lineup from the Crystal UHD series to the premium flagship Neo QLED 8K models.¹

Most Samsung TVs are equipped with stereo speakers at the bottom of the screen, and for QLED 4K models and above, additional speakers are positioned at the top. Flagship models, though, come with extra benefits. Besides surround speakers added to the rear of the sides, their top-positioned speakers are specially designed for height perception. Eclipsa Audio reflects sound off the ceiling with these special speakers, creating an effect that allows viewers to experience upward-directional audio — such as the sensation of an object flying overhead. Pairing the TV with a soundbar further enhances the experience, producing richer and more expansive 3D spatial audio.

Eclipsa Audio has established the foundation for a 3D audio content ecosystem by bringing industry leaders — from device manufacturers to content platforms — together under a unified standard. In an era where streaming services blur the line between content creation and consumption, Eclipsa Audio unlocks new possibilities for immersive sound that Samsung is determined to further expand.

¹ Rollout schedule and service details may vary depending on the TV model.

Quantum dots have attracted attention as next-generation material for a wide range of applications including displays, medical devices and solar cells. In 2014, Samsung Electronics developed the world’s first no-cadmium quantum dot material and successfully commercialized quantum dot technology with its SUHD TVs. Since 2017, the company has continued to build on its legacy of quantum dot mastery through QLED — its own quantum dot TV series. Samsung Newsroom explored how quantum dots are taking Samsung displays to the next level.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

Samsung Electronics today announced the launch of its Generative Wallpaper feature for the 2024 Neo QLED and QLED models, powered by Tizen OS. This new feature leverages AI to create custom 4K images that enhance the TV’s display, offering users a unique way to personalize their viewing experience.

“Generative Wallpaper brings a new dimension of personalization to our customers’ screens, allowing them to customize their TVs in a way that truly reflects their style,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “As we continue to push the boundaries of AI technology, we look forward to transforming the home entertainment experience and evolving how users interact with their screens.”

Through Generative Wallpaper, Samsung will deliver high-quality visuals that seamlessly integrate with home décor and creating a welcoming and immersive atmosphere. The feature will be available through Samsung’s Ambient Mode, which transforms the TV into a canvas for curated visuals, including useful information like weather updates, news and time. To access the feature, users can simply navigate to the ‘Ambient Mode’ menu, select the button and choose from themes such as ‘Happy Holiday’ or ‘Party.’ Samsung’s advanced AI then provides stunning 4K visuals that harmonize with the user’s home environment.

Generative Wallpaper will debut this month in South Korea, North America and Europe, with a global rollout planned for 2025.

Tech Seminar sessions are a longstanding program, having delivered detailed information and exclusive hands-on experiences with new products for the past 13 years. As part of Samsung’s Visual Display vision — “We look out of the box to inspire new ways of life” — this year the company is displaying select, cutting-edge technologies from its 2024 lineup that offer new lifestyles and new ways of consuming content.

The 2024 European Tech Seminar in Frankfurt sets the stage for similar sessions in major regions worldwide later this year, including Southeast Asia and Latin America. At these events, Samsung will feature new technologies that span across the latest TVs and lifestyle product lineup:

• Samsung’s 75-inch Neo QLED 8K QN900D incorporates the new and powerful NQ8 AI Gen3 Processor, which supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
• The 2024 Tizen OS brings content front and center, offering a personalized experience based on different accounts set up on smart TVs. Tizen features services such as Samsung Gaming Hub, an all-in-one game streaming discovery platform, with content recommendations for a convenient and tailored cloud gaming experience.
• Music Frame is a customizable wireless speaker designed to seamlessly blend into its surroundings. It can operate as a standalone speaker, or it can pair with a Samsung TV and soundbar via Q-Symphony to deliver a more immersive viewing experience with surround sound.
• New OLED Glare Free technology was specifically designed for Samsung’s 2024 OLED screens and preserves color accuracy and image sharpness while reducing reflections from nearby lighting. The new, specialized hard-coating layer and surface coating pattern overcomes the trade-off between gloss and reflection.

▲ Martin Kim, Picture Quality Solution Lab at Samsung Electronics, explains that the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor, supporting AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro.

▲ Andrew Sohn, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played.

▲ Haylie Jung, Picture Quality Solution Lab at Samsung Electronics, demonstrates how users can set up their own profiles on the 2024 Tizen OS for Samsung Smart TVs to enjoy a customized experience including personal recommendations.

▲ Music Frame is a customizable wireless speaker designed to seamlessly blend into its surroundings.

“Kicking off our Tech Seminar series is always something we look forward to,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Each year we have the opportunity to meet with local media and professionals, not just to provide in-depth demonstrations and explanations on new technology, but also to discuss the products we are most excited about and hear their feedback.”

For more information on Samsung’s 2024 TV and lifestyle product lineup, visit samsung.com.

Samsung Electronics today announced that eight product series¹ in its 2024 Neo QLED 4K and 8K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

“As the world’s leading TV manufacturer, it is our responsibility to create products that both redefine TV capabilities while advancing sustainability efforts,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.

“Congratulations to Samsung Electronics. The issuance of Product Carbon Reduction certification demonstrates Samsung’s commitment to environmental sustainability and its actual implementation efforts to reduce carbon emissions and combat climate change,” said Frank Holzmann, Global Vice President of TÜV Rheinland Business Field Electrical, “This recognition will undoubtedly enhance the brand’s reputation and customer trust, further solidifying its position as a leading player in the global electronics market.”

TÜV Rheinland evaluated greenhouse gas emissions for Samsung’s TV products throughout their life cycle- “from Cradle to Grave” — ranging from manufacturing, transportation, use to disposal, in accordance with the internationally recognized standards such as ISO 14067 and ISO 14064-4 as well as TÜV Rheinland’s self-developed standard 2 PfG Q2880/09.23. It verifies and certifies that all of eight TV product series meet the carbon reduction standard requirement set by TÜV Rheinland. The newly certified products include two Neo QLED 8K series, three Neo QLED 4K series, two OLED series and one series of The Frame.

In addition to product certification, Samsung’s Visual Display Business obtained the display and consumer electronics industry’s first “Product Carbon Footprint Calculation Method” certification from TÜV Rheinland. This certification measures and manages greenhouse gas emissions throughout the complete life cycle of a product, collecting and analyzing data in accordance with management regulations and stipulated execution manuals to calculate greenhouse gas emissions and ensure transparent and reproducible results.

As Samsung continues its work to reduce the environmental impact of its products, it aims to achieve TÜV Rheinland’s “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024, including newly introduced soundbars. With these eight product series’ carbon reduction result and analysis report, Samsung has more confidence and clear direction in the development and design of the next generation decarbonized TV product.

This recognition builds on previous acknowledgements of Samsung’s sustainability efforts. It obtained its first “Reducing CO2” certification from the Carbon Trust in 2021 for Neo QLED 4K and higher resolution TVs. In 2022, 11 TV models and five monitor and signage products achieved the “Reducing CO2” certification, and most recently, 24 models across Samsung’s 2023 lineup were certified by the Carbon Trust and TÜV Rheinland.

For more information on Samsung’s 2024 TV lineup, please visit www.samsung.com.

¹ Neo QLED 8K (QN900D, QN800D), Neo QLED 4K (QN95D, QN90D, QN85DA), OLED (S95D, S90D), and The Frame (LS03D)

Samsung Electronics today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with unprecedented performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro¹: Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in sporting contents — such as ball distortion — by streaming high-resolution sports matches through this feature² powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth,³ allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronization across shows, movies, and playlists. It’s a technology that perfectly synchronizes TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilizes exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalized content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalized recommendations and a more customized overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favorite channels and content while offering tailored content suggestions based on viewing history.
• ‘Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the center of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+,⁴ a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service⁵ puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: Enhances users’ home workouts with high-quality fitness and wellness videos from world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.
• FlexIt: Live one-on-one sessions with top fitness and wellness professionals
• Dr.Tail: Provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.
• Multi Control: Allows more efficient work from home by giving users control of all their screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customizable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Users are able to enjoy their favorite artist’s high-quality images via the big screen of their TV. With Ambient Mode, users can be welcomed every day by their favorite artist. Users can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience. 

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favorite content on Samsung Neo QLED than ever before.

• Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customizable app incorporates UI enhancements such as intuitive button placement, distinct colors and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favorite TV shows, movies and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalance colors, the feature enables users with low vision to more clearly see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy so pure that it’s Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.⁶

New ‘OLED Glare Free’ technology⁷ — specifically designed for 2024 OLED screens — preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialized hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deeper blacks and accurate colors. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customization and personalization, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode.⁸
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar features a 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyzes audio and uses AI to optimize sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalized, immersive experiences that redefine the way people live and engage with their devices.

¹ QN900D only. 8K AI Upscaling for other models.
² Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
³ 12.9mm in depth only applies to 65’’ QN900D.
⁴ Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.
⁵ Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.
⁶ Size and model availability of OLEDs may vary by country.
⁷ UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
⁸ This feature applies to the 55’’ display and above.

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

▲ HDR displays a wider range of colors with brighter highlights compared to SDR.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

▲ Precise backlight control with Quantum Matrix Technology Pro.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, has kicked off its annual Tech Seminar series in Frankfurt, Germany, showcasing its 2023 product lineup and the cutting-edge picture quality and smart features of its latest Neo QLED and OLED TVs and gaming monitors.

Tech Seminar sessions have served as a platform for delivering detailed information and exclusive hands-on experiences with new products for the past 12 years. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung is presenting innovative technologies from its 2023 lineup that provide unparalleled viewing experiences and user-friendly features in all types of viewing environments.

The 2023 European Tech Seminar in Frankfurt marks the start of this year’s event series, with similar sessions scheduled to be held in regions including Australia, Southeast Asia and Latin America in 2023. The events will see Samsung showcase new technologies across its TV, monitor and lifestyle product lineup:

New Neo QLED 4K/8K models are equipped with Samsung’s latest hardware and software advancements, offering breathtaking clarity, dynamic contrast and expressive colors suited for any viewing environment.

Samsung’s new 77-inch OLED S95C comes with dazzling OLED screens with unrivaled bright and colorful picture quality and 49-inch Odyssey OLED G9, featuring a dual QHD 1800R curved display with a 32:9 ratio provides premium gaming experience.

The Frame, along with Samsung Art Store and Matte Display enables users to enjoy beautiful artworks with drastically reduced light reflections.

“We are thrilled to hold Tech Seminars in this year to showcase our latest technological advancements in our 2023 lineup,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These seminars provide unique opportunities to experience innovations firsthand before the official product launches. We look forward to discussing the latest screen technology with media and experts in the coming months.”

For more information on Samsung’s 2023 TV and monitor lineup, please visit www.samsung.com/.

With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.

According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.

By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences With Neo QLED

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices¹ for seamless connections.

• Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
• ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
• 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.

Broadening Viewing Options With MICRO LED and Samsung OLED

The 2023 MICRO LED lineup offers new models ranging from 50 to 140-inches² to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customizable to fit a consumer’s desired set up. In addition, it comes without bezels, so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55, 65 and the new ultra-large 77-inch models. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its Smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service deliver over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Explore a New World of Gaming With Samsung Gaming Hub

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience where players can simply switch on their TVs and play.

Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming — with multitasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing³ and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display, while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens — including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.

Elevate Your Lifestyle With Expanded Lifestyle Lineup and New Features

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customize the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Everyday Sustainability With Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print, so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality With AI

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume.
• New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date.

To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook,⁴ where you can register to get the latest updates and special offers throughout 2023.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services and features may vary by region.

¹ SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment.
² Samsung’s MICRO LED lineup will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023.
³ MiniMap Sharing will be available via software update in the first half of 2023.
⁴ Participating Countries only: U.S., U.K., Germany, Turkey, Australia, Korea and India.

To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles.

At the event, Samsung Electronics debuted the Odyssey City booth as an ode to Gamescom 2022. Through this immersive, hands-on experience showcasing the new Odyssey lineup, visitors could see for themselves the next-level performance of the advanced gaming screens.

Odyssey City: Enter a New Era of Immersive Gaming — From Odyssey Ark to Gaming Hub

The moment they entered the Samsung booth, visitors were faced with the next-generation gaming screen Odyssey Ark, unveiled for the first time in the European market. Visitors navigated the booth by moving from the Odyssey Ark Zone to the Experience Zone, then to the Gaming Hub Zone, and finally to the Tournament Zone to watch exciting live gaming.

The audience was fascinated by the impressive size of the Odyssey Ark, measuring 55-inches, equipped with 4K picture quality and a high refresh rate of 165Hz. One visitor to the booth said he liked “the size because he is into photography and videography. Also, for gaming, it feels like a space station.” Another visitor tested the game Valorant on the Odyssey Ark and said, “it’s really good if you want to play the game while streaming, chat with Twitch on top of it and play music.”

In addition to the Odyssey Ark, visitors marveled at the Odyssey G4 and the Odyssey Neo G8. One video game enthusiast reported that “the graphics are amazing” on the Odyssey Neo G8.

▲ Visitors, influencers and famous gamers who visited Gamescom experienced the immersive design of the Odyssey Ark.

Another popular standout of Samsung Electronics’ booth was the Samsung Gaming Hub,¹ an all-in-one game streaming discovery platform. This enables users with a Samsung TV or Odyssey lineup product that supports Samsung Gaming Hub — and a controller compatible with the gaming hub — to enjoy games with no downloads or storage space requirements.

After experiencing the Samsung Gaming Hub, visitors left with the feeling that “it is convenient because you do not need a separate device such as a console or PC, and you can start the game immediately after setting up Bluetooth if you have a controller,” which is ideal for easy game preparation.

▲ Visitors at the Samsung booth experienced cloud games firsthand through Samsung Gaming Hub, using Neo QLED (QN95B), Odyssey Ark, Odyssey G7 (G70B) and Odyssey G6 (G65B).

Putting Odyssey Citizens to the Test With a “This or That” Question Game and “Odyssey Lineup Quiz”

To get to know the gaming styles of Gamescom goers, Samsung asked a series of questions in a game of “This or That.” The questions prompted gamers to choose the first or second option for topics including “I play on PC vs. I play on console” and “game devices matter vs. game skills matter.” The most interesting finding from the game is that many gamers tend to multitask. In other words, they like to watch a video or listen to music while playing a game. This shows multitasking is emerging as a new trend as gamers play a variety of games at once or play a game while searching online for a walkthrough.

For a fun, interactive activity, Samsung engaged visitors in a quiz about the Odyssey lineup, giving prizes to those who guessed the most answers correctly. Questions included, “How many speakers and woofers are mounted on the Odyssey Ark?” Samsung knowledge pros won a prize for answering four speakers and two woofers.

▲ Gamers exploring the Odyssey City share their thoughts on the Odyssey Ark.

Get in the Game: Competitive Tournaments, 5 vs. 5 Battles and Talk Shows

Daily gaming tournaments were held during the exhibition in the Tournament Zone, featuring the Odyssey G4. All three days, there was a long line of gamers waiting to experience the outstanding performance of the Odyssey G4 up close and personal, which received rave reviews from critics.

▲ Spectators enjoy a game in the Tournament Zone where the Odyssey G4 is installed — competing against fellow visitors.

On the main stage, a five vs. five League of Legends (LoL) match was held with Odyssey Neo G8, where famous global game influencers and visitors participated. The match provided an opportunity to check out the superior performance of the Odyssey Neo G8, which supports 4K picture quality and a refresh rate of 240Hz. The 5v5 battle was broadcast in real time through large signage in the booth, and the audience joined in the fun by cheering on the gamers playing live.

▲ On the main stage, famous game influencers played League of Legends on the Odyssey Neo G8 while spectators watched intently.

▲ Throughout the exhibition, various programs were held for everyone to enjoy, such as game-related talk shows hosted by global game influencers and photo ops with audience members.

In addition to experiencing the new Samsung Odyssey lineup while exploring the Odyssey City, visitors to the Samsung booth got to enjoy live gaming matches and talk shows with global gaming influencers, including Maxim, Just Johnny, Sola and Tolkin. Overall, Gamescom goers who visited the Samsung Odyssey City enjoyed a unique and immersive experience and were delighted to see firsthand the next era of gaming powered by the new Odyssey lineup.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.

Samsung Electronics constructed the Odyssey City booth at Gamescom 2022, where players can experience a variety of products to match their gaming tastes. The booth includes the Ark Highlight Zone, where visitors can experience the world’s first 55-inch gaming screen with 1000R curvature, the Odyssey Ark, a hands-on experience zone where visitors can play a game with Samsung’s gaming displays such as the Odyssey Neo G8 and the Odyssey Neo G7, and the Samsung Gaming Hub Zone where visitors can enjoy a cloud game via a Samsung display without any additional devices.

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Check out the photos below for a peek at the exciting Odyssey City where you can learn everything about Odyssey and experience the future of gaming.

Welcome to the Odyssey City

▲ Cosplayers pose in front of the Samsung Odyssey City booth located in the central hall 9 of Cologne Messe, where Gamescom 2022 is being held.

▲ The scene of Samsung Odyssey City at Gamescom 2022. A wide range of zones allow visitors to experience Odyssey products and to see Samsung’s vision for the future of gaming displays.

The Odyssey Ark Unveiled for the First Time in Europe

▲ The Odyssey Ark offers a perfectly immersive gaming experience for gamers with Multi View, Cockpit Mode, 4K resolution and 165Hz refresh rate. The mesmerizing design captures many people’s attention.

▲ Visitors at the Samsung booth are playing a game using the Odyssey Ark’s Cockpit Mode and Multi View.

▲ In the Odyssey Ark Zone, global gaming influencers film and talk about the Odyssey Ark.

The Odyssey City Receives Attention From Global Media

▲ The Odyssey Ark and Samsung Gaming Hub were announced at the media event on August 24.

The Odyssey Lineup Optimized To Enjoy the Most Immersive Experience

▲ The Odyssey Neo G8, world’s first 4K, 240Hz monitor was awarded the Best of Innovation Award in the Gaming category at CES 2022. Visitors are enjoying games through the Odyssey Neo G8.

▲ Visitors are experiencing the full Odyssey lineup, including the Odyssey Neo G7.

Experience the Best of Gaming in One Place With Samsung Gaming Hub

▲ Samsung Gaming Hub is a platform that allows users to play cloud games without connecting to additional devices such as a console or PC, or game installations. Visitors are experiencing the Samsung Gaming Hub through the Odyssey Ark.

▲ Visitors are experiencing the Samsung Gaming Hub with the Odyssey G7 (G70B) and the Odyssey G6 (G65B).

▲ Visitors are experiencing the Samsung Gaming Hub with the Neo QLED (QN95B).

Odyssey City, a Festival for Gamers

▲ Cosplayers, dressed up as characters from their favorite games and movies, caught the attention at the Samsung Electronics booth.

In this installment, Samsung Newsroom introduces how to enjoy home gaming with the Samsung Gaming Hub. The Samsung Gaming Hub provides fun gaming experiences for all types of gamers, from aspiring gamers who have to buy new gear to play games when starting out to avid gamers who want to play all sorts of games, including console games and downloadable games.

According to a report from the Entertainment Software Association (ESA) in 2021, there are an estimated 214 million gamers in the U.S. alone, with 75 percent of households having at least one person who plays games. As a result, during the pandemic, gaming became a fun group activity, particularly for those looking to connect with others.

As home gaming continues to become a more popular form of home entertainment, Samsung Electronics is providing new gaming experiences to consumers. Samsung Newsroom introduces the way users can enjoy a more realistic, immersive home gaming experience with Samsung Smart TVs.

Take the First Step Towards Unfettered Home Gaming With Samsung Gaming Hub

The biggest hurdle for many who wish to start at-home gaming is the cost and inconvenience of buying and setting up gaming equipment. Many consoles carry console-exclusive game titles that are only available on one platform. In order to play different games, users have to buy multiple different consoles.

PC games come with a set of obstacles as well. Gamers need to have all the necessary accessories and computer parts, such as a CPU, graphics card and monitor, in order to have a smooth gaming experience. Furthermore, gamers who purchase downloadable games need to ensure they have ample storage space available for the new games to be installed, causing them to delete older games to clear up space on their PC.

Now, gamers can have a complete home gaming experience with Samsung Gaming Hub without having to worry about hardware requirements.

No gaming PC, console or additional gaming gear is needed; all you need is a controller to enjoy gaming on a Samsung Smart TV. Moreover, users don’t need to worry about storage space for their games either. Just like watching a TV series or a movie on a streaming platform, all you need to do to start playing is simply select a game title.

On Samsung Gaming Hub, users can access games from various industry-leading partners, including NVIDIA GeForce Now, Google Stadia and Utomik. Additionally, Gaming Hub supports Xbox Game Pass, making it the world’s first Smart TV platform to include the Xbox app. Through this partnership, Samsung Gaming Hub users are now able to stream hundreds of high-quality games including blockbuster titles. Moreover, they can play new games on day one of release from Xbox Games Studios and enjoy iconic franchise games from Bethesda Softworks and more, all without having to buy a console.

Users can also continue playing a game on their tablet or smartphone after they have begun playing it on a Smart TV. By logging in using a cloud service, all saved files from a TV, tablet or smartphone are linked together. This allows users to cross-play games from anywhere in their home regardless of which device they use.¹

From Taking an Online Trip to Learning How To Code: A Customized Home Gaming Experience

While winning games is fun, the act of playing a game itself can also be enjoyable. In addition to its collection of popular games, Samsung Gaming Hub offers educational games that are both entertaining and visually captivating.

For those who want to take a spontaneous trip somewhere, take a trip to anywhere in the world with Flight Simulator. Flight Simulator is a pilot simulation game that has been loved by many since it was launched in 1982. The game presents users with realistic visuals and detailed background scenery, such as sunsets and city lights. The game also gives users an extremely realistic flying experience, similar to actually flying a plane.

For families that enjoy playing games with their kids, keep the fun going with Minecraft. Minecraft is a game in which players freely create their own spaces through mining, farming and hunting in a world made of square blocks. Minecraft: Education Edition is used in classrooms around the world to teach a wide range of subjects including the basics of programming, such as coding and design. With an in-game tutorial, many walkthroughs and online guides available, those who aren’t familiar with playing games can easily learn to play Minecraft. For more family fun, the action-adventure game Minecraft Dungeons enables players to brave the dungeons alone or join up to three other players to battle monsters together and gather treasure in an epic quest.

Your Own Playground Made Complete With Samsung Neo QLED

One of the most important pieces of equipment for home gaming is the display. The display not only affects how immersive a game is but also the outcome of the game as well.

The Samsung Neo QLED presents the world inside a game with the best picture quality. With 100% color volume and improved, detailed black levels, users can appreciate the beautiful high-resolution graphics and find out where enemies are hiding in the dark.

The Neo QLED is equipped with various features that make gaming even more exciting. Specifically, it comes with Motion Xcelerator Turbo Pro technology, which provides crisp gameplay motion in 4K resolution at 144Hz, and FreeSync Premium Pro, which minimizes input latency, lag and stutter on screen. Thanks to these features, gamers can play CPU-intensive games smoothly and enjoy vivid, life-like graphics. From first-person shooter (FPS) games that require fast response times to racing games with fast switches between different screens, the Neo QLED gives gamers an upgraded and immersive gaming experience across all genres.

The Neo QLED also provides enhanced display aspect ratios of 21:9 and 32:9, allowing gamers to play on a larger screen rather than on gaming monitors only. The Neo QLED is the first of its kind in the industry to offer Ultrawide GameView. Ultrawide GameView captures game angles that weren’t available with a display aspect ratio of 16:9, allowing users to play games without any blind spots on screen. The Neo QLED also supports Multi View, a feature that allows users to play two different videos simultaneously. With Multi View, users can play a game while referring to a walkthrough at the same time.

Enjoy an upgraded sound experience with the Neo QLED. The Neo QLED comes with Moving Sound Pro+ (OTS Pro+) technology, technology that matches the direction and movement of an object within a video to the sound. By creating multi-dimensional sound, users feel as if they are inside the game itself.

Home entertainment is loved by many because it is the most convenient way to enjoy fun activities from the comfort of one’s home. The next era of home gaming has begun, an era where anyone can play video games as easily as they can watch TV from their homes. A Samsung Smart TV is all that’s needed to enjoy playing games comfortably. Jump into the immersive world of home gaming with Samsung Smart TVs.

¹ Requires Xbox Game Pass Ultimate subscription. Different for each game.

To kick off the series, Samsung Newsroom met with the developers and strategic planners of Samsung Gaming Hub,¹ which combines the power of streaming and gaming all in one place. From the story of the platform’s development to insights on their favorite games now available on Samsung Smart TVs, the experts behind Samsung Gaming Hub share the inside story of Samsung’s new all-in-one cloud gaming experience.

Power Up Your Gameplay Visuals With the Neo QLED

Samsung continues to lead innovation in Smart TV technology, driven by the goal of providing more and increasingly better entertainment options for consumers. As a result, the company decided to explore new gaming features that could be enjoyed specifically on Samsung Smart TVs.

In 2018, Samsung broke new ground by becoming the first in the industry to implement Auto Game Mode on TVs. Since then, Samsung has led the way in developing Smart TVs focused on leveling up the gaming experience. As a result, for the past four years, Samsung has won the CES Innovation Awards in the gaming category. In addition, Neo QLED proved its technological prowess last year by becoming the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.

The Gaming TV Performance recognition from the VDE is granted based on the qualities of ‘Low Input Lag’ and ‘HDR with a brightness of higher than 1,000 nits.’

Input lag refers to the time it takes for an input command on a gamepad to appear on the screen. The shorter the input lag, the faster the response speed, allowing players greater control over their gameplay experience. The input lag for Samsung’s Neo QLED was 10ms or below in all game segments, meeting or exceeding the evaluation standards across the board.

The TV was also recognized for its technological advancement in HDR as well. Neo QLED provides the optimal contrast by making brighter screens even brighter and darker screens even darker. This technology earned Neo QLED the VDE certification.

What’s more, since last year, the entire line-up of Neo QLED has been equipped with the AMD FreeSync Premium Pro feature — another industry first. The FreeSync Premium provides a soft yet vivid picture quality by reducing or removing input delay, lagging screens and screen distortion while connecting your game console or PC to the TV display. As such, users can enjoy fluid, tear-free racing games with Neo QLED.

The Best of Gaming, All in One Place

With the hardware in place, powerful software is the next step for leveling up any home gaming rig. Launched on June 30th, the Samsung Gaming Hub will be the ultimate home for gaming, using only your TV.

The Gaming Hub is the Smart Hub’s new section dedicated to the latest games. Acting as a go-to streaming platform, the Samsung Gaming Hub displays popular games, recently played games and recommendations just for you — all in one, convenient place. No console is required. Gamers can simply select any game on the screen and play instantly. They won’t even have to wait for the game to download. It’s all there, right away. The Samsung Gaming Hub also supports multitasking, letting users explore videos or listen to music while playing games.

▲ Heej Chung, GEM PM of Visual Display Business at Samsung Electronics

“The biggest advantage is that the users can enjoy streaming games through Samsung Smart TVs and monitors without having to buy any extra gear,” said Heej Chung. “In other words, it’s a comprehensive game service where users can enjoy gaming content and experiences all at once in Samsung Smart TVs.”

“The way we watch videos has evolved from playing VHS tapes and installing set-top boxes to subscribing to OTT services and streaming videos. Likewise, the way we play games has shifted to gaming on the cloud,” said Chung. “Just as Samsung TVs have evolved with how we watch videos, we want to offer a better gaming experience for users.”

The Future of Games, for All

The Samsung Gaming Hub is gaining attention from users worldwide for giving users instant and seamless access to a wide variety of games. By partnering with NVIDIA GeForce NOW, Google Stadia and Utomik, Samsung is offering a selection of games beloved by gamers available on demand.

However, the benefits don’t stop there — the time, money and hassle involved with buying compatible equipment for different consoles, and the lengthy process of installing and uninstalling games for the sake of storage space, are all resolved with the Samsung Gaming Hub.

▲ JunHo Hwang, Software R&D Lab of Visual Display Business at Samsung Electronics

“In the past, we had to buy a separate gear to play exclusive games,” said Junho Hwang. “What’s more, gamers who bought the DL (downloaded) version of games had to delete previously installed games often to secure enough storage to install new ones.”

“However, with the Samsung Gaming Hub, users can explore and play games offered by our various partner companies without buying a separate console,” said Hwang. “Since games are streamed, users don’t need to worry about storage space or installation time at all.”

▲ Jay Park, GEM PM of Visual Display Business at Samsung Electronics

This makes the gaming industry, as anyone can play and enjoy CPU-intensive games, even without a PC. “The Samsung Gaming Hub provides games on the cloud, so users don’t need to worry about minimum system requirements or recommended configurations,” said Jay Park. “With the low latency mode and AI upscaling, we’ve improved performance and resolution, which are the most important aspects of cloud gaming.”

Stream Xbox Straight to Your TV

The news that surprised gamers the most this year was the collaboration agreement between Samsung Electronics and Microsoft. Through the partnership, Samsung’s Gaming Hub became the world’s first Smart platform to include the Xbox app. This means that 2022 Samsung Smart TV user can enjoy Xbox-exclusive games without having to buy a console.

▲ Juyeon Park, GEM PM of Visual Display Business at Samsung Electronics

“I’ve been a gamer since I was a kid in elementary school, so this has been the most enjoyable and exciting project for me. I hope many gamers will feel free to play these games without worrying about buying gear,” said Juyeon Park.

Top Video Game Picks From Samsung Developers

As more and more at home gamers turn to playing games on large, high-resolution screens, we wanted to know — what are the best games to play on Samsung Smart TVs?

Hwang recommends “It Takes Two,” a game where the main characters, Cody and May, work as a couple and try to escape a fantasy world and return to Rose, their daughter. “The storyline has to do with family, and it’s also not so difficult to play either,” said Hwang. “It’s a fun game to play with family members who are new to video games.”

For solo players, Jay Park recommends “Forza Horizon 5,” a racing game chosen by more than 10 million gamers. “The game takes place in Mexico, so it’s great for enjoying the natural scenery abroad. You can also play with expensive cars without worrying about taking care of them, so it’s quite cathartic,” said Park. “I’ve played this game while testing the Gaming Hub, and the time just flew by. I was so drawn into the experience.”

Fun for the Whole Family

These days, we live in a world where our TV instantly connects us to thrilling action movies, or up-to-date news from all over the world, anytime. While quality gear is important, what matters more to consumers is quality content.

“We came up with the idea of the Samsung Gaming Hub so that anyone, with their friends and family, could start playing games just as people naturally turn on a TV at home,” said Heej Chung. “I hope the Samsung Gaming Hub will be a starting point to deliver the joy of gaming for all users, not just gamers.”

The visionaries behind Samsung Gaming Hub also emphasized their determination to expand content experiences. “We’re going to keep adding more content and updating new features. We are just getting started, so we hope many people will show encouragement and interest so that this service can further develop.”

The Samsung Gaming Hub invites you to a new world of gaming. Stay tuned for more updates from the Samsung Newsroom learn what unfolds next in the Samsung Gaming Hub and tips on building your ideal at-home gaming station.

¹ Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil.

On Samsung Neo QLED, the company is partnering with Jibin Im, a pop artist, to display a wide selection of his artworks. Im has been transforming ordinary spaces into galleries and delivering art to audiences with minimal access to art galleries — calling the concept ‘Art Delivery’.

Samsung’s Newsroom sat down with Jibin Im, who actively interacts with the public who views his art.

▲ Pop artist Jibin Im

‘Art Delivery’ Provides a Close Connection and Positive Influence

Im realizes that lately it has been difficult to visit museums in person, which is why he started to engage in his ‘Art Delivery’ project. By installing his art in ordinary settings like street corners and bus stops, everyone can truly enjoy art anywhere at any given time. The artist’s approach aligns with Samsung’s ‘Screens Everywhere’ vision, which drives the company’s goal to provide content and information to customers anytime and anywhere through screen that fits various lifestyles.

Recently, Im has exhibited an installation inspired by ‘BE@RBRICK’, a bear-shaped toy that has become a symbol of modern expression. “BE@RBRICK’s characteristics of constant transformation into various forms and value depending on added elements are quite similar to how people in the modern society are,” he added.

The Stunning Technology of Quantum Mini LED Reveals Every Hidden Detail and Color in Art

Im, who carefully curates colors to represent a spectrum of emotions in his art, is looking forward to showing his work on Samsung QLEDs. He says, “Neo QLED delicately adjusts screen brightness, bringing life-like pictures at its intended color and texture to the miniscule level of details.” Im mixes his own colors and is extremely sensitive to color tone, and Neo QLED meets his standards in color display.

The Quantum Mini LED technology in Samsung QLEDs reveals not only fine details on screen but also a wide spectrum with thousands of colors. As a testament to its accurate color reproduction, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone for its accurate expression of 2,030 Pantone colors and the newly added 110 skin tone shades.

Since Im uses a great deal of color in his artworks, they look breathtaking on Samsung QLEDs through the power of Mini LED technology. He mentioned how he “[uses] a wide array of colors to evoke different emotions and exude a certain type of energy in [his] works,” ultimately to convey the multitude of feelings that we experience in everyday life. “Samsung Neo QLED is the best device that will perfectly display the color and texture I want to express,” he added.

Im says he is looking forward to kickstarting various projects in Korea and hopefully reaching audiences across the globe. His artworks will be shown on Samsung’s 2022 Neo QLED (QN85).

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

※ Reference: Samsung Electronics’ growth in brand value (Interbrand)

The immersive experience represents the continuation of Samsung’s commitment to celebrating the ever-moving crossroads of art and technology, with the visionary mind of Michael Murphy. On Murphy’s spiral installation, that stood almost twelve feet tall in a darkened room, audiences were teleported to Gorgon City’s exclusive performance, while Cercle’s sweeping camera and cinematography flaunted the rich landscapes of the rocky Biokovo Natural Park on Croatia’s rocky southern coast – all through the all-encompassing lens of the QN900A Neo QLED state-of-the-art 8K Infinity Screens. As Gorgon City’s set unfolded on the striking and complex architectural glass walkway, Murphy’s trademark perceptual deception revealed itself to show the nearly bezel-less, Anti-glare screens, with all eleven working in unison, spiraled to manipulate the eye.

Michael Murphy said: “I’m so proud of this installation. To think this is the first time I’ve ever worked with moving images in my art, so the challenge of integrating them onto not just one, but eleven screens – well, it looks and feels amazing. Of course, Cercle’s unbelievable cinematography and the breath-taking picture quality of the Neo QLED made my job easier, not to mention the fact they’re Samsung’s slimmest ever screens, but I’m beyond excited the installation has helped me push my art to the next level. That’s why I’m so glad Samsung and I got to work together for this piece – we’re both pushing for viewers to see the world in a new light. I do it with mind-blowing perceptual tricks, Samsung with their mind-blowing screens.”

As Croatia’s vivid blues, oranges and greens swept across the true-to-life picture and the richest, nearly bezel-less color ever seen, audiences weren’t just transported to a set on the Adriatic coast, but thanks to Murphy’s transformational installation, to a different world entirely.

“At Samsung, we’ve always tried to push boundaries, and there is no greater boundary to cross than to experience a new and fresh perspective,” said Nathan Sheffield, Samsung’s Head of TV & Audio. “That’s why we wanted to work with Michael, because his work has always transcended the boundaries between art and perception. Cercle has done the same with music, cinema and culture. At Samsung we aim to show our customers how expressive, inspiring and colorful the world can be. With Michael, Cercle and the remarkable visual power of the super Neo QLED we’ve made a big step towards our goal.”

“Just wow,” said Cercle founder, Derek Barbolla. “We’ve filmed some beautiful scenes worldwide, and we knew the Skywalk video with Gorgon City would be no exception. However, none of the performances we’ve filmed have looked just so true-to-life on screen. Then, when combined with Michael Murphy’s perceptual artistry –it reaches a whole new level. It goes to show – when you entwine music, cinema, art and the world’s best TV, you can create something truly special.”

Matt Robson-Scott of Gorgon City said: “It’s been an honor to work with the Samsung and Cercle team. It was such an amazing experience shooting in a such an epic location and we feel like it suits the track perfectly. We were blown away by the way they work and hope everyone loves the video as much as we do”.

Samsung’s new, flagship QN900A Neo QLED television, like the immersive experience, delivers a mesmerizing viewing experience with true-to-life picture, rich color and anti-glare technology in the comfort of your home. For superpowered visual technology, only available with the Neo QLED 8K TV, you can truly experience new perspectives.

Relive the exclusive performance and Experience New Perspectives first-hand at https://www.samsung.com/uk/explore/experiences/new-perspectives-neo-qled/.

This is how Morfologico turned Samsung’s Eco-Package into a mansion for its kitty Samanta.

To celebrate the World Environment Day, Samsung Electronics Mexico invited Mexican content creator and influencer Morfologico to be part of the change towards a greener world by giving a second life to their television packaging.

Samsung’s Eco-Package was born to create sustainable packaging, first by reducing oil-based ink printing and then with a dot-matrix design so that anyone can create a functional piece for home by giving a second use to the packaging of their TV.

Morfologico’s Neo QLED box had the instructions and guide to create a cat house. With that, he decided to take this activity to a new level, by building a new home for his pet cat Samanta with a very innovative design.

The result was breathtaking: first with exterior decorations and then with spectacular lighting inside the house. To make the mansion cozier, Morfologico placed a rug made with Samanta’s favorite blanket, a portrait and even a miniature Samsung “screen” for her to watch mouse videos.

Undoubtedly the most surprised with the level of luxury and detail was Samanta, but Morfo shared his work on social networks and mesmerized his followers with his creativity.

Samsung foresees that, if each Eco-Package is used as accessories in homes, it could reduce up to 10,000 tons of greenhouse gases in 2021. In this respect, Samsung promotes accessibility, sustainability, and innovation in all its products and technologies to help redefine the role of television in consumers’ homes.

The company has embarked on a sustainability journey that puts the environment first in all business operations with several long-term sustainable programs, including eco-friendly packaging design across its 2021 display lineup, solar cell-powered remote controls, and carbon footprint reduction through the use of recycled materials.

Thus, to mark World Environment Day, Morfologico demonstrated that a new and fun way to recycle is possible thanks to the Eco-Package of Samsung TVs.

Meanwhile, Samsung Electronics strives to incorporate environmental sustainability into everything we do. Our products are thoughtfully designed to minimize the impact on the environment during their entire lifecycle – from planning and manufacturing to consumption and recycling.

Samsung also installed an exhibition hall at Green Pea dedicated specifically to eco-packaging – a new kind of product packaging that facilitates the upcycling of the boxes that come with the company’s lifestyle TV models. Samsung is expanding its award-winning eco-packaging designs to include all of its 2021 Lifestyle TVs, as well as most of the 2021 Neo QLED line.

Green Pea is a unique shopping mall that was built with a focus on sustainable concepts such as resource circulation and recycling. Its first location, which opened its doors in Turin last December, has garnered significant attention for its eco-friendly architecture, which features heavy use of solar panels and trees.

With the goal of reducing environmental pollution and providing consumers with sustainable products and services, Green Pea’s stores not only sell eco-friendly products, but also utilize eco-friendly products and supplies for their infrastructure.

Samsung has embarked on a sustainability journey that puts the environment at the forefront of all business operations. The company’s efforts have birthed several long-term sustainability programs that include everything from sustainable packaging design to solar cell-powered remote controls and the reduction of carbon footprints through the use of recycled materials.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com.

Read on to find out more about some of the company’s innovations for 2021 and hear more about the latest products from those who worked on them.

Visual Display: From Display to Packaging to Remote Control, the 2021 Samsung TVs are Packed With Innovation

(Clockwise from the back row) Joice Jeong, Jieun Kim, Yowon Jang, Mina Kim and Seongyeon Kwon of the Marketing Group of the Visual Display Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

We at the Visual Display Business have announced ‘Screens Everywhere, Screens for All’ vision and unveiled our 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TVs. Along this line, we would like to draw attention to the 2021 Neo QLEDs recently announced at CES 2021. Samsung’s Neo QLEDs incorporate Quantum Mini LED, which are 1/40 the height of conventional LED. Thanks to Samsung’s Quantum Matrix Technology, the scale of luminance has been increased to 12-bit with 4096 steps, enabling a more precise viewing experience. Neo QLEDs also feature a Neo Quantum Processor with enhanced AI upscaling technology that can optimize picture quality to 4K and 8K picture output regardless of the input quality.

Furthermore, thanks to its slim and delicate Infinity One Design, the Neo QLED can fit into any space by merit of its sleek design – providing viewers with an even more immersive viewing experience. Audio innovations such as SpaceFit Sound, which uses AI to analyze a TV’s physical environment, and Object Tracking Sound (OTS) Pro, which corresponds to the movement of objects onscreen, also further bolster the truly premium viewing experience offered by the Neo QLEDs.

The 2021 Neo QLEDs also include numerous functions specially customized for the recent change in living patterns, wherein one’s home has become the center of one’s life. Those who enjoy workout at home can take advantage of Samsung Health’s new Smart Trainer feature that tracks and analyzes workouts and provides feedback, and those who enjoy high-quality gaming can harness Super Ultrawide Gameview to play on a screen with a ratio of up to 32:9, along with the Game Bar for customized and convenient game settings.

We would also like to highlight the recently launched MICRO LED line. The new MICRO LED line produces stunning brightness and vibrant colors thanks to 24 million individually controlled LEDs. Its 4Vue (Quad View) feature is also worth noting – viewers can watch up to four different content sources from news or sports to Internet content simultaneously on one screen, and can even connect their game console for even more diversified entertainment.

Q. Part of Samsung’s 2021 vision for Visual Display products is a commitment to sustainability and accessibility. Could you tell us more about the innovations that correlate with this?

Firstly, in 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB — a first-of-its-kind innovation for the brand. This will help prevent the unnecessary waste of a projected 99 million AA batteries over seven years. Secondly, we are expanding the use of our ‘Eco-Packaging’ Design to our all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. Thirdly, we are set to increase the use of recycled materials in our products so that resources can be upcycled and constantly circulated throughout the product cycle.

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experiences. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision and the blind the ability to optimize their viewing to their needs and preferences. We will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Home Appliance Category: In the ‘New Normal’, the JetBot 90 AI+ Works Harder and Smarter for Your Home

Taesoo Kim of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

As people spend more time at home, the home space itself is becoming increasingly important – and in turn, domestic hygiene has become a priority. Times like these require the most cutting-edge cleaning solutions, and we answered the call with the JetBot 90 AI+ – a robot vacuum that harnesses AI to intelligently clean every corner of a user’s home.

The first-ever robot vacuum to be powered by Intel^® AI, the JetBot 90 AI+ is capable of processing a lot of information fast. The vacuum comes with over 1 million images pre-learned so that it is able to autonomously avoid various obstacles like towels, socks and electric cables as soon as a user sets it to work. That means users don’t have to tidy their floors before running the JetBot 90 AI+!

Q. What are some features of JetBot 90 AI+ that make it stand out in comparison to other robot cleaners?

Previous robot cleaners recognized obstacles in 2D, whereas the JetBot 90 AI+ features 3D sensors. This extra dimension helps the robot cleaner accurately identify different obstructions and select the most efficient driving method. In addition to these 3D sensors, the JetBot 90 AI+ is fitted with LiDAR for precise location mapping.

Another special feature of the JetBot 90 AI+ is its Clean Station. The Clean Station not only empties the dustbin automatically, but also traps 99.999% of fine dust¹ and allergens for easy maintenance.

Q. Which function of the JetBot 90 AI+ do you recommend the most?

I strongly recommend the Live Cleaning Report function of the JetBot 90 AI+, which is particularly useful if you want to use the device while away from your home. Users can connect to their vacuum from anywhere via the SmartThings mobile app in order to see where the vacuum is cleaning in real time and monitor the spaces that haven’t been cleaned due to obstacles the robot vacuum has encountered. When you get back home, those obstacles have already been identified, so all you need do is remove them ahead of the JetBot 90 AI+’s next clean.

Mobile Category: Tune Into the Future With the All-New Form Factor of Galaxy Buds Live

Sejin Jeon of the Wearable PP Group of the Mobile Communications Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

I would like to recommend Galaxy Buds Live, Samsung’s innovative earbuds with a revolutionary form factor. From the earliest stages of planning, we factored user comfort and fit into our process, and the product we have now is the result of extensive trial and error. While minimizing the parts that protrude out of the ear during our design process, we struggled to find a design that simultaneously sat comfortably in the ear. After much modification, we were able to develop an ergonomic earbud design that is completely different from any of our previous earbud offerings. The exterior design exudes a luxurious aura thanks to its glossy and matte appearance, and even the earbud case has been designed with care to provide that perfect finishing touch.

The unique open-type of Galaxy Buds Live is another point worth noting. Through the combination of sound technology by AKG, Harman’s premium audio brand, and Samsung’s innovative hardware technologies, we have been able to provide a fully immersive audio experience. The speaker and the bass woofer have also been enhanced to provide richer surround sound to users.

Furthermore, Galaxy Buds Live’s Active Noise Cancellation (ANC) is another brand-new function to the Buds portfolio. Not only does it help users focus more on their music, it also reduces background noise within the low-bandwidth range (less than 700Hz) up to 97% to avoid that ‘earplugged’ sensation when listening while in a car or on a bus. Galaxy Buds Live will still let conversation or audio announcements through to users so that the sound is kept balanced but the user is kept aware of their surroundings.

Finally, the call quality of Galaxy Buds Live is another area I’d like to draw attention to. Galaxy Buds Live include a total of three microphones, one on the inside and two on the outside, and an acceleration sensor to filter out external noises. We also improved the audio signal in order to highlight the user’s voice so that they can enjoy the clearest call experiences possible.

Q. We have heard that your team challenges itself with developing innovations that put the environment first. Do Galaxy Buds Live include any such sustainable innovations?

We are in the process of manufacturing recyclable plastic (Post-Consumer Material, or PCM). We have also designed our products in a way that allows users to replace separate components of their earbuds in order to extend the lifespan. These efforts have in fact led to us being awarded the Best of Innovation Award in the area of ‘Eco-Design, Sustainability’ at this year’s CES event.

Memory Category: Small Yet Powerful Secrets Inside our Mobile Devices

Seunghee Han of the DRAM Memory Planning Group of the Memory Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

I would like to highlight the Samsung uMCP, which received a CES 2021 Innovation Award and is a high-end mobile memory solution that combines 10nm-class 12GB LPDDR5 (Low-Power DDR5) and sixth-generation 256GB UFS²3.1. The LPDDR5 is the fastest mobile memory solution currently available, supporting high-resolution displays such as 4K or 6K on mobile devices, as well as smooth multitasking. Furthermore, UFS3.1 technology enables much faster data processing and is more energy-efficient than before. Above all, the biggest advantage of this solution is its 11.5mmx13mm size, which combines both DRAM and NAND. Component size is very important in smartphone design, and the uMCP makes the best use of its size.

Q. Could you highlight any specific areas that users will be able to notice this improved product experience in?

When it comes to choosing a new mobile device, one of the most important criteria is a device’s multitasking performance. Our solution provides a more seamless experience with 4K or 8K multimedia, AR/VR experiences and more. The LPDDR5, adopted in mobile devices such as smartphones and tablet PCs, currently supports 6400MB/s and is offered in up to 16GB-sized packages. It is around two times faster than its predecessor, LPDDR4. In the case of UFS3.1, the sequential write performance – used mainly when downloading videos – comes in at 400MB/s, which is also almost two times as fast as its predecessor, UFS2.2.

LED Category: Innovations Capable of Brightening a User’s Day

Jinha Kim of the Lighting Marketing Group from the LED Business Team at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

I’d recommend that users keep an eye on our new indoor lighting solution, a CES 2021 Innovation Award-winner, the LM283N+. It has been developed to help users stay more alert and to improve sleep quality by helping to adjust melatonin levels. The DAY iteration of this product is for daytime activities, and prevents users from falling asleep by controlling the creation of melatonin. On the other hand, the product NITE helps users enjoy deeper sleep through its control of melatonin release.

Whether you need to be concentrating or are just looking to relax, the LM283N+ can come in useful as it is customizable depending on the use circumstances – such a capability is why the LM283N+ received a CES 2021 Innovation Award in the category of Health & Wellness.

Q. What are some special features of the LM283N+?

The development of LM283N+ began from a question: ‘What kind of lighting can contribute to better daily life?’ I believe that the LM283N+ not only lights up a space, but also opens the door for the new ways that lighting can exert influence over our daily lives.

We introduced the LM302N in the market for the first time last year as a truly human-centered light. Based on the LM302N, the LM283N+ has been developed as a platform exclusively specialized for LED light bulbs, meaning that users can easily incorporate the model into their own daily patterns, as it can be applied to replaceable lighting fixtures such as desk lights.

¹ Based on internal testing, using Max mode, in accordance with the IEC62885-2 Cl. 5.11 standard. Results may vary depending on the actual home conditions.

² Universal Flash Storage

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

The latest additions to the Samsung Visual Display lineup range from products that provide new premium entertainment experiences to purpose-driven inclusivity features – and more. In case you missed the event, check out these five highlights from the First Look 2021 presentation.

1. A Sustainable and Accessible Future for All

Samsung will seek to decrease its overall carbon footprint across the TV manufacturing, packaging design and product power efficiency areas.

In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.

The 2021 TV lines will also include the latest advances in technology and AI to give those with the hard of hearing, the deaf, people with low vision, and the blind the power to comfortably enjoy their TV experiences through new features that include Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide.

2. Hailing a New Era of Breathtaking Picture Quality and Design

In 2018, Samsung’s first MICRO LED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. In December 2020, Samsung then announced the launch and pre-sale of the groundbreaking 110” Samsung MICRO LED in Korea.

Unlike any other displays currently available on the market, Samsung MICRO LED produces astonishing color vibrancy and brightness with self-emissive LED display technology along with an all-new Micro AI processor that delivers stunning 4K HDR content.

3. Neo QLED Takes a Quantum Leap in LED Technology

By incorporating Quantum Mini LEDs based on Quantum Matrix Technology into their visual display products, Samsung is taking QLED to the next level by enabling displays to have precise control of the individual LED pixels, which can prevent blooming and maximize display longevity. Samsung’s 2021 8K Neo QLED features a new Infinity One Design—a nearly bezel-less form factor that provides an even more immersive viewing experience – as well as an all-new cable management system with the Slim One Connect box that can be attached to the TV’s back.

The 2021 8K Neo QLED also features several premium, room-filling audio functionalities that correspond to the movement of objects onscreen and uses AI to analyze a TV’s physical environment to deliver an immersive sound tailored specifically to a user’s space.

4. Enhancing the Award-Winning Lifestyle TV Portfolio

In addition to bolstering their QLED lineup, Samsung is also enhancing its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the concept of the television, transforming displays into stunning works of art – with over one million units sold. In 2021, The Frame will become 46% thinner and offer five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of each and every room The Frame is placed in.

5. New Smart TV Features for 2021

During the past year, we have all witnessed seen the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung’s 8K and 4K 2021 Neo QLED models offer smart features that expand the role of the TV and adapt to the changing needs of consumers in the fields of fitness, entertainment and the home office.

Samsung’s 2021 TVs will sport new productivity features, including Google Duo for large-screen video conference calls right from your living room; Super Ultrawide Gameview and Game Bar for gamers enjoying next-generation 4K gaming consoles; and Samsung Health’s Smart Trainer, a feature that tracks and analyzes your workouts via AI and provides feedback on form, rep improvement and estimated calories burnt.

As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavors. Stay tuned to learn more about the innovations for the future of the display Samsung has in store in 2021.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

Samsung Electronics announced today that it is combining innovative new gaming features with exciting industry partnerships to create a groundbreaking gaming experience with 2021 Neo QLED and QLEDs. The new 2021 Neo QLED and QLED line delivers some of the most beloved features from Samsung’s award-winning, premium gaming monitors for optimized performance.

“Consumers want premium TVs that can enhance the gaming experience – whether they are playing on PC or on a console,” said Younghun Choi, Executive Vice President at Visual Display Business, Samsung Electronics. “This is why it was critical for us to build upon and optimize key gaming features from both our award-winning monitors and TV displays in 2021. These enhancements will allow consumers to unlock the full power of next-gen gaming on our Neo QLED and QLED line.”

Samsung’s 2021 Neo QLED and QLEDs have been designed with gamers’ needs in mind every step of the way. Next-gen gaming consoles demand a display that enhances both performance and picture quality—and Samsung’s cutting-edge Neo QLED and QLEDs are engineered to deliver. Capable of enabling 4K gaming at 120Hz, Samsung QLEDs let you see virtually every detail with 4K for incredible clarity and contrast, at a silky-smooth 120 frames per second. With low ms response time, auto low latency mode, variable refresh rate, and other gaming features designed with the next generation consoles in mind, Samsung Neo QLED and QLEDs help unlock and maximize performance.

The 2021 line-up features the new and intuitive Game Bar in Game Mode, allowing players to easily adjust the screen’s aspect ratio, check input lag, connect wireless headsets, and more. With Game Mode, QLED also optimizes gameplay with its Samsung AI processor. With 4K resolution, a refresh rate of 120Hz, and lag time less than 5.8ms, Neo QLED and QLEDs are the perfect companion for next generation consoles.

Additionally, the Q90A 50” and all other QLED models 55” and larger are the first TVs to offer support for AMD FreeSync Premium Pro Technology¹. The technology enables true HDR console and PC gaming experiences, delivering a combination of smooth tear- and stutter-free gaming at peak performance with stunning HDR visual fidelity and low latency.

The 2021 Neo QLED and QLED line-up also brings the immersive ultra-wide gaming experience of Samsung gaming monitors to the TV. This gives gamers the option to play PC games at both a 21:9 wide aspect ratio and the ultra-immersive 32:9 ratio on Samsung TVs. The 2021 Neo QLED and QLED models, from Q70A and above, support both the 21:9 and 32:9 screen ratio—ensuring gamers won’t miss any PC gaming action in the periphery.

2021 Neo QLED and QLED complete the gaming experience with crisp, clear, and immersive audio. With Game Object Tracking Sound, QLED TVs use AI technology to project audio around the room corresponding with onscreen action—so you’ll know exactly where to turn when you hear another player’s footsteps.

For more information on Samsung’s 2021 TV lineups, please visit www.samsung.com/.

¹ AMD FreeSync technology requires AMD Radeon graphics and a display that supports FreeSync technology as certified by AMD. AMD FreeSync Premium technology adds requirements of mandatory low framerate compensation and at least 120 Hz refresh rate at minimum FHD. AMD FreeSync Premium Pro technology adds requirements for the display to meet AMD FreeSync Premium Pro compliance tests. See www.amd.com/freesync for complete details. Confirm capability with your system manufacturer before purchase. GD-127

During the event, Samsung declared its commitment to a more accessible and sustainable future and introduced its 2021 product range of Neo QLED, MICRO LED, and Lifestyle TVs.

Those who missed the live event can check out the First Look 2021 video in full below to make sure they are kept abreast of all the exciting announcements Samsung has made.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breathtaking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breathtaking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace and The Premiere immediately upgrade the décor of any home.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.