According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,¹ reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.²

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said esports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen.
  • Odyssey 3D Hub supports a growing library of compatible titles, including Hell is Us and Cronos: The New Dawn, with plans to support over 120 titles this year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com.

Images contain AI-generated elements. Individuals and products depicted are not AI-generated.

1. Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount) ︎
2. Global No.1 OLED Gaming Monitor in 2023 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
   * From 2019 to 2022, 100Hz or higher applied before the gaming MNT refresh rate change / 144Hz or higher applied thereafter ︎

During the event, Samsung Electronics also showcased its latest Odyssey gaming monitors and technologies at the San Francisco Marriott Marquis. Samsung brought together gaming industry leaders, enthusiasts and media to get a firsthand look at the Odyssey gaming monitor lineup and to play some of the hottest titles on PC, including Cyberpunk 2077 and Hell is Us.

Running throughout the week, the Samsung Odyssey Gaming Lounge became a playground for PC visuals, complete with groundbreaking demos, unscripted reactions and candid conversations about what comes next for advanced gaming displays.

“Samsung has redefined 3D gaming — the technology is so sharp and crisp.”

— Floyd Broadnax, gaming content creator

Developers See What Glasses-Free 3D Can Do for Gameplay

The centerpiece of the showcase was Odyssey 3D. Using advanced eye-tracking and view-mapping technology, the monitor delivers a glasses-free 4K 3D display that adjusts depth in real time as players move in front of the screen. This delivers a completely new, immersive way to experience gameplay.

Developers, media and partners lined up to try the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), ahead of its public availability on Samsung’s 3D gaming library.

“Samsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.”

— Ashley Rodgers, gaming content creator

Hell is Us drew a large crowd, with excited visitors eager to experience the game’s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, visitors said it was easier to read where to go and feel the adrenaline and fear of each encounter without losing the game’s sense of mystery.

Cronos: The New Dawn showcased a different side of 3D gaming through a launch trailer. The added depth on screen makes every moment feel more immersive and enhances the player’s sense of scale and atmosphere.

“Samsung knows games and the brains of the developers, and that is something hardware companies don’t often know.”

— Jonathan Jacques-Belletête, Creative Director, Rogue Factor

Next-Generation Displays Draw Attention From Technical Leaders

HDR10+ GAMING quickly became a talking point in the room. Instead of relying on trial-and-error calibration screens, developers watched the game feed send scene-by-scene information to the monitor so highlights, shadows and color stayed closer to what they see in their own builds.

Developers and media also gravitated toward the 32‑inch Odyssey G8 6K (G80HS), testing how higher resolution affects UI and environmental detail. In busy scenes with dense 4K UHD elements, the extra pixels helped keep fine elements sharp without forcing changes to the game’s core art style.

On the 27-inch Odyssey G6 (G60H), the focus shifted to speed. With a 1,040Hz refresh rate, visitors looked at how fast camera pans, aiming and rapid inputs felt onscreen, and what that might mean for future competitive and high-performance titles.

“With our proven track record in hardware and software innovation, we’re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that’s about delivering an exceptional gaming experience our customers deserve.”

— Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics

A separate roundtable brought together leaders from across the industry, including Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Belletête, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung’s EVP of Customer Experience Kevin Lee.

Up-and-coming studios spoke about using new display technology to experiment and take creative risks, while larger publishers focused on setting standards that can scale across multiple genres and platforms. The group compared how they roll out new display features across engines and franchises — from integrating HDR10+ GAMING and 3D to deciding which features make sense for competitive games versus story-driven titles.

“I honestly think HDR10+ is a major milestone in color reproduction, one that we’ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent — not to mention a far more immersive high dynamic range.”

— Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED

For industry leaders, seeing their own content firsthand on Odyssey gaming monitors turned abstract specs into real trade-offs they could see and judge on screen. Samsung’s GDC 2026 showcase made it easier to evaluate which combinations of glasses-free 3D, HDR10+ GAMING, resolution and refresh rate will matter most for the games developers are building now.

Samsung’s gaming momentum shows no signs of slowing. With Hell is Us and Cronos: The New Dawn joining a library that already spans 60+ titles, including The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the company is on track to double its 3D game portfolio to over 120 titles by the end of 2026.

As developer partnerships deepen and consumer interest accelerates, Samsung is positioned to lead next-generation gaming through its comprehensive suite of monitor technologies, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K capability.

Samsung Electronics today shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. At GDC Festival of Gaming 2026 in San Francisco, Samsung will spotlight Hell Is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses. 

“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”

Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences — Expanding Partnerships With Leading Developers

Hell Is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026.

Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology.

Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles. 

In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimized HDR performance to each game by automatically analyzing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz.

Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers.

This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077.

Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.

The Full Odyssey Experience Comes to GDC 2026

At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell Is Us in 3D before the public.

The demo sessions will feature Samsung’s Odyssey gaming monitor lineup:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

Odyssey 3D: Glasses-Free Gaming at Its Peak

While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimized 3D effect.

Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays.

The addition of Hell Is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026.

Samsung Electronics today unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rates and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”

Odyssey 3D: The World’s First 6K Glasses-Free 3D Gaming Monitor

The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset. With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode and a 1ms GtG¹ response time, fast action stays sharp and smooth. PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture and Stellar Blade will offer added dimensionality that enhances terrain, distance and object separation beyond standard 2D gameplay.

Odyssey G6: The World’s First 1,040Hz Refresh Rate for High-Speed Gaming

The 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor² through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement. When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible,³ the Odyssey G6 ensures that every frame is smooth, every color pops and every moment feels responsive.

Odyssey G8: A High-Resolution Choice Across 6K, 5K and OLED

The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed.

Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.

The 27-inch Odyssey G8 (G80HF model) provides a sharper 5K option with native support up to 180Hz and with Dual Mode boosting to 360Hz in QHD for smoother motion.

For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80Gbps bandwidth for seamless HDR and VRR playback.

AMD FreeSync Premium Pro and NVIDIA G-Sync Compatible⁴ are supported across all three models for stable, tear-free performance. Each G8 model gives gamers and creators flexibility, whether they prioritize an expansive workspace for creation, sharper detail for immersive worlds or rich contrast for cinematic visuals.

According to IDC,⁵ Samsung leads the global gaming monitor market for displays with refresh rates above 144Hz, holding an 18.8% revenue share. With the introduction of the new Odyssey lineup, the company is on track to maintain its No. 1 position for the seventh consecutive year.

The full Odyssey 2026 lineup will be showcased at CES 2026 in Las Vegas from Jan. 6-9, where attendees will be able to experience the new displays firsthand.

1. Gray to Gray. ︎
2. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎
3. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
4. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
5. IDC Worldwide Quarterly Gaming Tracker, Q3 2025. Market share based on global sales revenue of gaming monitors with refresh rates over 144Hz. ︎

This collaboration builds on Samsung’s ongoing partnership with Netmarble. Earlier this year, the two companies joined forces at Gamescom 2025 in Cologne to present the first-ever 3D mode of MONGIL: STAR DIVE on Odyssey 3D monitors. Now at G-Star, the collaboration took the experience a step further, allowing fans to meet their favorite game characters in life-sized 3D through Spatial Signage.

Characters Come to Life in 3D: Spatial Signage Transforms the Exhibition Experience

At Netmarble’s booth, Samsung Spatial Signage captivated attendees with an immersive 3D experience that plunged them into the game world like never before. Beloved characters appeared to leap from the screen, showcasing dynamic movement and breathtaking visual game effects that bring the action to life.

“Since forming our 3D partnership with Samsung, we’ve worked together at Gamescom, the Tokyo Game Show and the Brazil Game Show, closely monitoring user reactions,” said Lee Jung-ho, Game Publishing Director at Netmarble. “Using those insights, we’ve prepared a wide range of fresh and exciting content for G-Star 2025.”

Spatial Signage can create stunning three-dimensional effects, making the characters appear genuinely alive, without the need for special 3D glasses. This groundbreaking technology quickly became one of the most exciting and attention-grabbing highlights among attendees.

“I usually play games on a monitor, so seeing the characters on such a large screen felt completely different,” said visitor Lee Sun-jae. “Feeling that 3D depth without wearing glasses was amazing. It really felt like facing the game characters in real life.”

Another visitor, Kim Gui-hee, added, “I could clearly feel the three-dimensional depth as if the character was moving inside a box. It was fascinating — it really looked like the character was moving right in front of me.”

Samsung’s Spatial Signage delivers a striking 3D effect without the need for bulky hologram boxes or special 3D glasses. With a slim profile of just 52mm, the display combines lifelike depth and realism with easy installation and versatile content applications. This innovation offers new opportunities to enhance customer experiences across a range of spaces, including pop-up stores, retail environments and exhibitions.

“Spatial Signage is a next-generation exhibition platform that transcends traditional displays, seamlessly bridging the physical and virtual worlds,” said Lee Hwayul from the Visual Display Business at Samsung Electronics. “This innovative solution enhances the brand experience by creating more immersive environments, especially at high-engagement events like G-Star.”

“Traditional hologram devices are usually large, bulky and old-fashioned in design,” Lee Jung-ho noted. “Samsung’s Spatial Signage, however, isn’t a hologram — it delivers true 3D visuals in an impressively slim form factor, which was truly remarkable.”

He continued, “At G-Star 2025, two of our latest titles Solo Leveling: KARMA and EVILBANE are available for play for the first time. By presenting them on Samsung’s Spatial Signage, we’re giving visitors a chance to experience the games in a fresh and dynamic way.”

Visitor Jang Jae-hyuk, who attended with his children, said, “I could really feel how much technology has advanced. My kids were thrilled to see Sung Jinwoo from Solo Leveling in such a large, lifelike way — and taking photos with him was a great bonus. I hope Spatial Signage will be installed in various museums and education centers across the country so more people can enjoy it.”

Odyssey Gaming Zone: Immersive Play on 3D Monitors

At Netmarble’s gaming zone, visitors were offered the chance to fully immerse themselves in the publisher’s new title, MONGIL: STAR DIVE, on Samsung’s Odyssey 3D gaming monitor (G90XF). The glasses-free 3D display uses advanced eye-tracking technology, offering a vivid gameplay experience that feels like stepping directly into the game world.

The Odyssey 3D gaming monitor is equipped with a focal distance feature that controls 3D depth by adjusting the distance between the camera and the focus point. It also provides customizable 3D settings that optimize depth for each game by detecting the parallax between left and right images. With these features, users can truly enjoy a captivating 3D gaming environment.

Building on these advancements, Samsung and Netmarble are working together to expand an ecosystem for immersive content by enhancing the overall quality of 3D game experiences. Combining Samsung’s leading display technology with Netmarble’s expertise in high-end graphics development, the 3D depth of character movements, battle scenes and dynamic backgrounds comes to life with remarkable clarity.

 “Netmarble is pursuing a range of technological partnerships with Samsung to create the best possible environment for 3D gameplay,” said Lee Jung-ho. “The Odyssey 3D monitor has opened exciting new possibilities for immersion without 3D glasses, capturing the thrill of gaming in a whole new way. By finely tuning the 3D effects to match each scene in MONGIL: STAR DIVE, players can feel the tension of every battle and the emotion behind every character — and we’ve seen an enthusiastic response from visitors today.”  

From Watching to Experiencing: A Truly Immersive Display

Samsung is revolutionizing how content comes to life across spaces, expanding beyond traditional flat screens to immersive three-dimensional spatial displays with cutting-edge products such as Spatial Signage and 3D gaming monitors. The recent collaboration with Netmarble at G-Star has been widely praised for moving past mere product sponsorship, merging storytelling and technology to engage visitors in new ways.

“Spatial Signage will soon expand its reach across a wide range of areas, including exhibitions, art, education, in addition to gaming,” said Nam Yujin, Visual Display Business at Samsung Electronics. “This technology marks a pivotal shift from passive viewing to an active, engaging visual experience where immersion and interaction thrive.”

With innovations like Spatial Signage and Odyssey 3D gaming monitors, Samsung continues to set new standards for immersion and engagement across the industry.

Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10^th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.

▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.

Jump to your topic of interest:

• • Gaming on New 37” and 40” Odyssey Monitors
  • Odyssey 3D Partnership Expansions
  • Stunning Visuals on OLED S95F TV
  • From WoW to Crimson Desert: Odyssey OLED at Partner Booths
  • The World of #PlayGalaxy Event

Fans of Genshin Impact Enjoy the Experience of Gaming on the 37” and 40” New Large Odyssey Monitors

The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.

Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”

▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”

Odyssey 3D Excites Players With New Partnership Expansions

Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.¹

With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.

Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”

Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.²

▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.

Stunning Visuals Across Every Genre — Experience It All on OLED S95F TV

Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED³ and Glare-free screen technology.

The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”

▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.

From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths

Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.

At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.

▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.

Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.

After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”

▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.

Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”

▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.

Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event

Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.

▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.

Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”

▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.

Samsung Sets the Stage for the Future of Gaming Displays

Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).⁴

From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.

¹ The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.
² Subject to game availability in local regions.
³ Excluding 83” model
⁴ IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

▲ “Stellar Blade” on the Odyssey 3D

Samsung Electronics today announced the global debut of its all-new large-screen Odyssey G7 monitors at Gamescom 2025, the world’s largest gaming event held in Cologne, Germany from Aug. 20^th to Aug. 24^th. Alongside the new G7 models, Samsung is also showcasing its growing glasses-free Odyssey 3D gaming ecosystem and new partnerships with major game publishers and developers and leading game studios.

“We are thrilled to unveil our latest products and new gaming partnerships at a world-leading event like Gamescom,” said Hoon Chung, Executive Vice President and Head of Enterprise Business Team of the Visual Display (VD) Business at Samsung Electronics. ”Our recent collaborations will deliver more authentic gameplay through optimized 3D effects tailored to each title. We will continue to lead the premium gaming monitor market by enhancing hardware performance and deepening game partnerships like these.”

Samsung remains a global frontrunner in monitors, ranking as the world’s No.1 gaming monitor brand for six consecutive years. In the first quarter of 2025, Samsung once again led the market with an 18.9% global market share and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).¹ In Europe, Samsung is setting the pace for the regional gaming monitor market with a 24.6% market share.

Inside the New Odyssey G7 Lineup: Expansive Screens Built for Immersive Gameplay

The new Odyssey G7 (G75F model) is available in two sizes: a 37” 4K UHD (3,840×2,160) with a 16:9 aspect ratio, and Samsung’s first 40” Wide UHD (WUHD), offering 5K2K (5,120×2,160) resolution with a 21:9 aspect ratio. It expands consumer options for large gaming monitors beyond the existing 32- and 43-inch 4K resolution monitors.

It also supports features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP), so gamers can multitask with split-screen capabilities. The monitors feature VESA DisplayHDR 600 certification and 350 nits of brightness to deliver excellent contrast and vivid color reproduction for both gaming and video content. To enhance gameplay and everyday usability, each model offers:

• HDR10+ Gaming for optimized HDR gaming performance
• AMD FreeSync Premium Pro to reduce lag and image tears for smooth, stutter-free visuals
• CoreSync for syncing ambient backlight color with on-screen visuals
• Auto Source Switch+ for automatic input detection when devices are connected or powered on
• Versatile connectivity with one DisplayPort 1.4 and two HDMI 2.1 ports
• Ergonomic design featuring a Height Adjustment Stand (HAS) and tilt and swivel capabilities

Gamescom attendees can experience the new large-screen Odyssey G7 by playing “Genshin Impact,” HoYoverse’s open-world adventure RPG, on both display sizes at the Samsung exhibition booth in hall nine on the first floor.

The Odyssey G7 is available now in Korea and the U.S., with availability in Europe in September.²

Bringing 3D Worlds to Life With New Partnerships

▲ “MONGIL: STAR DIVE” on the Odyssey 3D

Samsung is expanding its 3D gaming ecosystem through new partnerships and exclusive content for its Odyssey 3D monitor (G90XF model), which delivers glasses-free 3D gameplay.

At Gamescom 2025, the company announced a new collaboration with major game publisher Netmarble and developer SHIFT UP. As a result, Gamescom attendees can experience “MONGIL: STAR DIVE,” an upcoming title from Netmarble, and “Stellar Blade,” the popular action game from SHIFT UP, in 3D for the first time at the Samsung booth.

▲ “Stellar Blade” on the Odyssey 3D

From Aug. 22 to Aug. 23, Samsung will host The World of #PlayGalaxy user experience event at Dock2, an event space in the center of Cologne. The event will welcome gamers, offering an immersive and dynamic gameplay experience across a diverse range of devices like Galaxy Z Fold7 and Odyssey 3D.

Through strategic game developer partnerships, Odyssey 3D enhances gameplay with finely tuned 3D depth effects that adapt to each game’s characters, backgrounds and scenes without the need for 3D glasses. The Odyssey 3D monitor is supported by adjustable focal distance features and customizable 3D settings that let players control 3D depth for each game based on the parallax between left and right images.

Samsung is continuously expanding its 3D game offerings on the Odyssey 3D Hub — its dedicated 3D content platform — which currently supports more than 25 3D games like “The First Berserker: Khazan.” By the end of the year,³ the library will include more than 50 3D-supported games,⁴ including “Lies of P: Overture,” “Stellar Blade” and “MONGIL: STAR DIVE.”

Spotlighting Unreleased Titles From Top Gaming Studios With Odyssey OLED

▲ “World of Warcraft” on the 500Hz Odyssey OLED G6

Samsung is expanding opportunities to experience its Odyssey OLED monitors at Gamescom 2025 through collaborations with leading game studios, including Blizzard and Pearl Abyss.

At this year’s exhibition, the company is supplying its flagship displays to partner booths across the show floor, including the 500Hz ultra-high refresh rate Odyssey OLED G6 (G60SF model) and the 4K, 240Hz Odyssey OLED G8 (G81SF model).

• The World of Warcraft booth features more than 80 gameplay stations with the 500Hz Odyssey OLED G6, offering World of Warcraft fans an ultra-responsive, premium gaming experience while they get their hands on the new housing systems for the first time ever.
• Pearl Abyss is showcasing its upcoming open-world action-adventure, “Crimson Desert,” on about 180 units of 500Hz Odyssey OLED G6 and the 4K, 240Hz Odyssey OLED G8 models.

▲ “Crimson Desert” on the 500Hz Odyssey OLED G6

With the OLED lineup’s exceptional picture quality, these installations will allow visitors to experience the games’ stunning graphics in full.

Attendees of Gamescom 2025 can find Samsung’s stand on Floor 1, Hall 9 at booths B030 and C031.

¹ IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
² Launch schedules may vary by country.
³ The release timing for each game title may vary.
⁴ To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the MS Store or Samsung.com.

Held at Samsung KX in London on June 13 and streamed to audiences worldwide on the Odyssey Twitch channel, the event combined hands-on experiences with interactive digital content. Offering participants everywhere an exclusive look at the latest Odyssey innovations and a chance to connect with gaming’s most passionate voices, the stream peaked at over 40 thousand viewers — ranking top 10 worldwide in views on Twitch during its time slot, with the highest viewership in the history of the Odyssey channel.

▲ Odyssey fans, gamers and streamers gathered for the Odyssey’s first global hybrid event at Samsung KX, London. U.K.

As the doors opened, onsite attendees were greeted by a vibrant showcase featuring hands-on experiences with the latest gaming monitors — including the recently launched 27-inch Odyssey 3D (G90XF) and the 4K 240Hz Odyssey OLED G8 (G81SF).

▲ Odyssey Unveiled 2025 brought the latest in gaming to viewers around the world

High-profile figures such as Caedrel — one of the most recognized personalities in the League of Legends scene — and popular content creator George Clarkey joined the event to compete and be connected with fans on site and via the Odyssey Twitch stream.

▲ (From left) George Clarkey and Caedrel faced off at the Odyssey Unveiled 2025 event, which showcased the latest in the Samsung Odyssey range.

The highlight of the event was the 1:1 game showdowns with the celebrated streamers. Tension mounted as they first squared off in The First Berserker: Khazan on the Odyssey 3D (G90XF).

“Something about the Khazan game, when I was fighting the monsters — the immersion level was different to normal, it was levelled up,” said Caedrel about the showdown. “Especially as a creator, when you’re deep in a game for hours on end, you become so focused on your character and what’s happening around it, so you really appreciate the quality upgrades.”

▲ Caedrel and George Clarkey experienced the Odyssey 3D (G90XF), which breaks down barriers between imagination and reality with innovative technologies.

Excitement continued to build with a tightly fought Rocket League face-off on the new Odyssey OLED G8 (G81SF), in which the both the live and online audience were on their toes as the competition peaked.

▲ Attendees participated in Rocket League matches with the streamers, Caedrel and George Clarkey, on Odyssey OLED G8 (G81SF).

George Clarkey said: “Streaming Rocket League was definitely a highlight — I don’t think I’ve been that animated and happy playing a game in a long time. When it got to the winner takes all stage during the final match, it was competitive, silly and really good fun.”

▲ Broadcast to a global audience via the Odyssey Twitch channel, the event blended immersive, hands-on experiences with engaging interactive digital content.

The energy was palpable throughout the event as the professional gamers demonstrated the power of Odyssey monitors in the series of competitive matches and creator challenges. Fans, whether on-site or remote, engaged in gaming competitions, social media activities, and giveaways, ensuring that enthusiasm remained high throughout the day.

Community panels offered insights into trends shaping the future of gaming, with creators sharing firsthand how Odyssey monitors elevate their content and gameplay. At the same time, online participants joined real-time Q&As, polls and virtual tours, experiencing the event from every angle.

▲ Odyssey Unveiled 2025 saw creators engage with audiences throughout the day.

Attendees, including Odyssey fans and gaming influencers, also enjoyed the immersive 3D gaming experience. Quadrant streamer Ria Bish (@riabish) commented on the Odyssey 3D gameplay in The First Berserker: Khazan, saying: “It feels as though I’m literally part of the game! Particularly the way everything comes to life around me — the trees and their branches passing by. It’s the best 3D experience I’ve had.”

▲ Ria Bish played The First Berserker: Khazan on Odyssey 3D (G90XF), a monitor with the industry’s leading 3D picture quality.

Gamer Victoria Clay (@victoria_clay) was another of the gaming personalities who experienced the new monitors. “I feel much more immersed in the gameplay. It feels like the depth of perception you would have in the real world! Even simple things like the physics of when I’m walking — the character definitely feels more alive. And finer details like the footprints in the snow, it’s amazing.”

▲ Victoria Clay playing on Odyssey 3D (G90XF) with eye-tracking technology and view mapping algorithms.

Visitors could also play the Rocket League on the 27-inch Odyssey OLED G8 (G81SF), which has 166 pixels-per-inch — the industry’s highest pixel density for a screen of that size — and is the industry’s first 27-inch 4K monitor with a 240Hz refresh rate.

“Everything feels so smooth and dynamic,” said Mohammed Ataya, an Odyssey fan. “The graphics are so crisp. All the details, the signs, and the lighting! It seems sharper and more real than anything I’ve experienced.”

▲ Gaming fans playing Rocket League on Odyssey OLED G8 (G81SF), testing its 240Hz refresh rate & 0.03ms response time.

The presence of streamers went beyond just competition; it became an opportunity to engage with the gaming community. After the event, Caedrel and George Clarkey discussed their impressions of the new Odyssey monitors, the importance of in-person gaming events, and what excites them most about the future of immersive gameplay. Their insights gave fans a closer look at how Samsung’s latest technology is redefining the gaming experience for both players and creators.

Commenting on the Odyssey monitors, George Clarkey remarked: “With Odyssey 3D, it doesn’t feel like you’re just looking at a monitor, it feels as though you’re looking into one. A lot of gaming developments recently seem to focus on how to make gaming more efficient, so this is a nice alternative branch which is more about having fun and being immersed. It allows me to feel inside of the game, and I think that shows.”

Caedrel said: “The best way to describe this is taking the next tech leap in gaming. Everything felt very seamless and natural — it makes me excited for where immersive gaming could go in the future.”

▲ The Odyssey Unveiled 2025 event offered viewers the opportunity to engage with some of gaming’s biggest personalities.

Gaming continues to evolve in exciting and innovative ways. Samsung’s Odyssey event brought fans together to celebrate the future of gaming through its immersive monitors and groundbreaking features, showcasing Samsung’s commitment to reshaping how games are experienced by fans globally.

Odyssey Unveiled 2025 created memorable experiences for participants both onsite and for those watching on the Odyssey Twitch channel. Fans will have a chance to relive the event with highlight reels and behind-the-scenes footage available on Samsung’s social media accounts, bringing the global community closer to Odyssey than ever before.

To catch up on the action or see the best moments, visit the official Samsung Odyssey Twitch channel at https://www.twitch.tv/samsungodyssey.

▲ Held at Samsung KX in London, the Odyssey Unveiled 2025 event was streamed to viewers worldwide.

▲ A first-of-its-kind hybrid event for the global Odyssey community will be held at Samsung KX, London, on June 13, featuring a live stream on the Odyssey Twitch channel.

Samsung Electronics has announced Odyssey Unveiled 2025, the first-ever hybrid Odyssey event that brings together Odyssey fans at an in-person experience zone with those joining worldwide via a live online broadcast on the Odyssey Twitch channel. This event, to be hosted at Samsung KX, London, on June 13, will offer a unique opportunity for gaming enthusiasts worldwide to connect, compete and experience the next generation of immersive gaming displays – either in-person or online.

▲ Odyssey Unveiled 2025: Official Teaser

Meet the Stars: Hosts, Streamers, and the Ultimate Gaming Face-Off

Odyssey Unveiled 2025 will feature high-profile streamers and influencers – namely, celebrated streamers Caedrel and George Clarkey – to maximize engagement both onsite and online.

• Caedrel: One of the most renowned streamers within the League of Legends community, Caedrel will showcase The First Berserker: Khazan and Rocket League.
• George Clarkey: The popular influencer and co-host of an award-winning podcast The Useless Hotline, will demo the gaming lineup.

The program features two main 1:1 game showdowns:

• On the 27-inch Odyssey 3D (G90XF), Caedrel and George Clarkey will demonstrate the immersive 3D experience of the monitor in the impressive and challenging soulslike game, The First Berserker: Khazan.
• On the 27-inch 4K 240Hz Odyssey OLED G8 (G81SF), the two streamers will play Rocket League against each other, before opening the competition up to play against one attendee.

Both matches will be streamed live, with interactive elements and prizes for in-person and online viewers.

Immersive In-person Experience Zone

Onsite attendees can explore two dedicated gaming zones:

• The Odyssey Box: An open experience zone and streaming area featuring Odyssey 3D, where visitors can capture and share their favorite moments.
• The Gaming Bus & Bus Stop: Hands-on trials of Odyssey 3D and OLED G8 monitors, with opportunities to play featured games and meet influencers.

Samsung will offer branded giveaways and exclusive merchandise during the event, creating memorable experiences for participants both in-person and online. Highlight reels and behind-the-scenes footage will later become available on Samsung’s social media accounts to further immerse those tuning in to the exciting action taking place in London.

Join the Odyssey: Watch, Play, and Win

Whether onsite at Samsung KX or joining the Odyssey Twitch stream, fans will be at the forefront of a new era in gaming display experiences.

To be part of this groundbreaking event, tune in via Twitch on June 13 at 19:00 BST / 14:00 EST —or follow #OdysseyUnveiled2025 on social channels for updates, highlights and exclusive giveaways.

For more information visit the official Samsung Odyssey Twitch website.

3D content has often been associated with inconvenience. Enjoying it typically required specialized equipment such as 3D glasses or head-mounted displays (HMDs). Imperfections in the delivery of 3D images caused crosstalk, potentially leading to dizziness. These discomforts would chip away the immersion of 3D content.

Samsung Electronics is changing that narrative with the introduction of the Odyssey 3D (G90XF) — a finely tuned glasses-free 3D gaming monitor. Featuring eye-tracking and view-mapping technology, the Odyssey 3D marks a paradigm shift in immersive viewing and gaming experiences.

Samsung Newsroom sat down with Donghwa Lim from the Enterprise R&D Lab and Taekwan Lee from the Product Innovation Lab, both part of the Visual Display (VD) Business at Samsung Electronics, to discuss how the Odyssey 3D is redefining perceptions of 3D.

▲ Donghwa Lim and Taekwan Lee break down the Odyssey 3D’s technology and components.

The Three Core Technologies Behind Odyssey 3D

3D displays create a sense of dimension using binocular disparity, in which the brain perceives depth by processing the slightly different images seen by each eye. Leveraging this principle, the Odyssey 3D delivers a glasses-free 3D experience by precisely presenting different images to each eye without the need for external equipment. The eye-tracking technology is designed to recognize users’ eyes even when they are wearing glasses.

“It’s incredibly rewarding to bring to market a technology that once seemed out of reach.”
— Donghwa Lim, Samsung Electronics

At the heart of the Odyssey 3D are three key technologies — eye tracking, view mapping and a lenticular lens.

▲ Odyssey 3D features a myriad of technologies to deliver an immersive, glasses-free 3D experience

Eye tracking is enabled by a stereo camera mounted at the top of the monitor, detecting and tracking the user’s eye movements in real time.

“Because the two cameras capture different images, much like human eyes, they can determine the exact position of the user’s eyes and distance between the eyes and the monitor in real time,” said Lim. “This real-time eye position detection allows us to deliver a precise 3D image, even when the user moves.”

▲ (From left) View mapping and the lenticular lens

Based on this data, the system calculates the correct pixel positioning for each eye and reconstructs a single image through a process called view mapping. The final mapped images are then separately delivered to each eye through the lenticular lens, allowing the images from the display panels to be visible to each eye by utilizing light refraction.

What’s more, the Odyssey 3D isn’t limited to 3D gameplay alone. Since the Odyssey 3D was developed as a gaming monitor, it performs exceptionally well in terms of picture quality and response speed, even when used for 2D gameplay. The lenticular lens activates only when a 3D mode is enabled by Odyssey 3D Hub.

Minimizing Crosstalk With Samsung’s Advanced Display Technology

While 3D effects offer new levels of immersion, even minor visual inconsistencies can disrupt the experience. Samsung has dedicated significant resources to ensuring premium 3D visuals.

“Crosstalk occurs when the images perceived by the left and right eyes aren’t properly aligned,” said Lim. “It can lead to dizziness and other visual discomforts, so we developed several techniques to reduce it.”

▲ Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, explains how technologies were meticulously put together to minimize crosstalk

“Even the slightest misalignments during the production or assembly of camera and display components can affect image accuracy,” he noted. “To address this, Samsung applies post-assembly calibration for both the camera and display panel and stores unit-specific data into a dedicated chip inside the monitor.”

In addition to hardware calibration, the Odyssey 3D features a deep learning-based eye-tracking algorithm and a specially engineered display cell coating designed to reduce light distortion and glare — all contributing to minimizing crosstalk and delivering a refined 3D experience.

Driving 3D Gaming Innovation Through Industry Partnerships

The true strength of the Odyssey 3D comes to life during gameplay. Samsung has made high-quality 3D gaming content available through Odyssey 3D Hub — a Windows-based 3D content platform that also supports the conversion of 2D photos and videos into 3D.

“When industry-leading companies join forces, the benefits are ultimately passed on to gamers.”
— Taekwan Lee, Samsung Electronics

To bring immersive and personalized gaming experiences to users, Samsung is actively collaborating with industry partners to optimize games for glasses-free 3D.

▲ Taekwan Lee, Product Innovation Lab, Visual Display Business at Samsung Electronics, explains that cross-industry efforts are key in expanding the 3D market

Joint efforts are also underway to expand 3D gaming content.

“Game developers are constantly exploring ways to offer new experiences to users,” said Lee. “One of those directions is 3D gaming.”

While the 3D gaming market is still emerging, Lee emphasized that industry-wide collaboration is key to accelerating its growth.

“The First Berserker: Khazan” — a recently published game developed by Nexon Korea and Neople — stands as a notable example of how 3D immersion can come to life through collaboration with Samsung during development.

“Through this partnership, Nexon, Neople and Samsung have been working closely to tailor the 3D visuals, carefully adjusting them based on the composition of characters and backgrounds. We ensured that everything from scene-specific factors to cinematic transitions could be presented more vividly on Odyssey 3D monitor,” he explained.

▲ A scene from “The First Berserker: Khazan”

“Creating effects like drifting particles, fast-moving flames and cinematic cutscenes¹ was technically challenging, but I’m proud of what we achieved through teamwork,” Lee added. “In particular, the snowy mountain scene in Khazan gives the impression that snowflakes are flying directly toward the player when played on the Odyssey 3D. It’s an experience I would strongly recommend trying firsthand.”

“Our research is a journey to connect users to the future.”
— Taekwan Lee, Samsung Electronics

With the Odyssey 3D, Samsung is elevating the gaming experience to new levels of immersion.

“We are in discussions with local and global game developers to expand the 3D gaming market,” he emphasized. “Our goal is to collaborate with more developers to bring a broader range of 3D games to users. When industry-leading companies join forces, the benefits are ultimately passed on to gamers.”

From Impossible to Possible: Leading the Future of 3D Monitors

Lim reflected on how far technology has come over the past decade.

“Way back when I first joined Samsung, I attended a meeting on 3D technology where the lenticular lens was deemed ‘not feasible’ with existing technology,” he said. “Now, years later, we’ve not only made it possible, but we’ve also brought it to market. It’s incredibly remarkable and deeply rewarding to see a product launch built on technology that once seemed out of reach.”

▲ Donghwa Lim and Taekwan Lee are excited about the market potential of 3D content and monitors

“Our research to create new experiences is a journey to connect users to the future. The Odyssey 3D marks the beginning of a new era in expanding the boundaries of technology-driven experiences,” said Lee. “Games played on the Odyssey 3D are sure to deliver a ‘wow’ factor — not just at specific moments, but throughout the entire experience.”

As Samsung continues to lead the gaming monitor market, the Odyssey 3D stands as a powerful example of how the company is redefining immersive experiences and pushing the limits of display innovation.

* This article has been updated for accuracy.

¹ Short storytelling clips shown between stages during gameplay.

Samsung Electronics today announced that it has retained its position as the world’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC).

Based on total revenue, Samsung captured a leading 21.0% share of the global gaming monitor market in 2024,¹ reaffirming its dominance in a fast-evolving, performance-driven industry. Samsung also ranked first in the global OLED monitor segment for the second year in a row, reaching a 34.6% market share just two years after launching its first OLED model.²

“Samsung’s momentum in the gaming display market reflects our relentless pursuit of innovation and deep understanding of what today’s gamers need,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “From immersive 3D experiences to industry-leading OLED performance, we’re shaping the future of gaming.”

Samsung’s continued growth is fueled by its powerful Odyssey gaming monitor lineup, which sets the standard for immersive and high-performance gaming through a variety of models:

• Odyssey 3D (G90XF model): A revolutionary 27” monitor that delivers immersive glasses-free 3D gaming, powered by eye-tracking and proprietary lenticular lens technology. With seamless 2D-to-3D video conversion via Odyssey 3D Hub, a 165Hz refresh rate and an ultra-fast 1ms GTG response time, the monitor redefines interactivity and realism.
• Odyssey OLED G8 (G81SF model): A cutting-edge 27” or 32” 4K 240Hz OLED gaming monitor that delivers exceptional color accuracy and ultra-fast performance through advanced QD-OLED technology. It features the industry’s highest pixel density in its class, a 0.03ms GTG response time and Samsung OLED Safeguard+ to protect against burn-in.
• Odyssey OLED G6 (G60SF model): A 27” QHD QD-OLED monitor with an ultra-fast 500Hz refresh rate and a 0.03ms GTG response time — planned for launch in the second half of 2025. The Odyssey G6 extends Samsung’s leadership into the competitive gaming segment, bringing elite-level speed and responsiveness.

At the core of this next-generation lineup is Samsung’s proprietary Quantum Dot OLED technology, which enhances color accuracy, contrast and brightness across all viewing angles — making it the preferred choice for gamers seeking both stunning picture quality and elite performance. The performance of all three monitors is further enhanced by being NVIDIA G-SYNC Compatible and having support for AMD FreeSync Premium Pro,³ which reduce stuttering, choppiness and lag for the ultimate OLED gaming experience.

The Odyssey 3D and the Odyssey OLED G8 are available globally, and the Odyssey OLED G6 will be available globally in the second half of 2025.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com/.

* This article has been updated for accuracy.

¹ IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
² IDC Worldwide PC Monitor Tracker, Q4 2024 (Based on value amount, OLED Total).
³ NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro support are currently available on the Odyssey 3D and the Odyssey OLED G8, and are planned for the Odyssey OLED G6 on its launch.

“At Samsung, we are committed to delivering cutting-edge display technology that enhances the gaming experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Odyssey monitors represent a significant leap forward in innovation, visual quality and performance, empowering gamers to fully immerse themselves and perform at their best.”

Entering the World of 3D Gaming on the Odyssey 3D

The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Odyssey 3D Hub app,¹ which makes the action jump out of the screen to bring new energy and immersion to games and video content.

Samsung is actively collaborating with major game developers to make the most out of this 3D technology. These collaborations include:

• Nexon for The First Berserker: Khazan, launching on March 28
• Neowiz for the critically acclaimed Lies of P. The company’s first downloadable content (DLC), Overture, is scheduled for release this summer.

The partnering developers now have an unprecedented level of control over 3D effects, enabling them to bring their creative visions to life with precision. Samsung plans to continuously expand its partnerships with more global game studios.

In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content.² Every scene of compatible content is analyzed and converted to 3D for consistent 3D effects with less eye strain.

The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync Premium and NVIDIA G-SYNC Compatible reduce choppiness and screen lag, even during fast and complex gameplay.

Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colors that synchronize with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life.

Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen

The unmatched picture quality of OLED gets a performance boost on the new Odyssey OLED G8(G81SF model). Available in 27” and 32” models, the 27” has 166 pixels-per-inch — the industry’s highest pixel density for a screen that size — and the industry’s first 4K monitor with a 240Hz refresh rate. Both sizes of the OLED G8 bring groundbreaking performance and visual quality together.

The new 4K QD-OLED visuals deliver amazing details, with enhanced colors and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR TrueBlack 400, it delivers near-infinite contrast that makes vibrant colors pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) allows the screen to produce less reflection, reducing distractions during use.

The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses the industry-first Pulsating Heat Pipe to diffuse heat five times better than standard graphite sheets, without adjusting brightness. This protects the screen from burn-in, prolonging the life of the screen.

The 240Hz refresh rate and .03ms GtG response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra smooth, responsive and immersive.

The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand.

Odyssey G9 Allows More Gamers To Experience Curved Ultrawide Gaming

The Odyssey G9 (G91F model) brings ultrawide gaming to more people with a simplified approach that does not sacrifice performance. Its 49’’ Dual QHD display features a 1000R curve, wrapping high-quality visuals and exciting gameplay around the user.

A 144Hz refresh rate and 1ms response time keep gameplay responsive and quick, while AMD FreeSync Premium Pro allows the action to flow without tearing or stuttering. The VESA DisplayHDR 600 certification brings colors to vivid life with clarity, while HDR10+ GAMING enhances the screen with optimized brightness, contrast and color range for a dynamic picture.

The Odyssey G9 also delivers exceptional multitasking ability, with Picture-by-Picture and Picture-in-Picture features. With these, two different devices can be viewed at the same time, with flexible size options available in Picture-in-Picture mode. The Odyssey G9 also helps users get to games faster with the Auto Source Switch+, which detects connected devices and automatically displays them when they are turned on.

For more information, please visit here.

ViewFinity S8 Encapsulates Comfort and Efficiency

In addition to the 2025 gaming monitors, Samsung is launching the 37” ViewFinity S8 (S80UD model), the largest 16:9 4K Samsung monitor to date. With a screen approximately 34% larger than the previous model, the ViewFinity S8 maximizes productivity and efficiency on its 4K screen. HDR10 and the ability to accurately portray 1 billion colors give professionals the tools to do their jobs effectively and efficiently.

The ViewFinity S8 is designed for comfort and efficiency. Its ergonomic design is certified by TÜV Rheinland as an Ergonomic Workspace Display, and its Intelligent Eye Care is TÜV-certified for reducing strain on users’ eyes.³ Devices can be connected to use for work through a 90W USB-C connection, and multiple inputs can be controlled on the monitor with a keyboard, video and mouse (KVM) switch, making it easy to connect work and leisure devices to the multipurpose monitor.

For more information, please visit here.

Availability

The new Odyssey 3D, Odyssey OLED G8 and Odyssey G9 are available for pre-order starting today. For more information, please visit here.

* This article has been updated for accuracy.

¹ Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.
² To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher.
³ Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.

Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.

A Magical Glasses-Free 3D Gaming Experience

The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.

While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.

With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”

▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.

The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.

▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.

“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”

“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”

Something for Everyone — Game Previews on the Latest Screens

▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024

Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.

▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.

The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.

▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.

Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.

Gaming on Gaming Hub on Samsung AI TVs

▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.

For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the  75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.

In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.

▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.

Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.

▲ Crowds of gamers gather at Gamescom 2024.

Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.

Samsung Electronics today announced the unveiling of its latest gaming monitors with a particular focus on the groundbreaking Odyssey 3D, which offers glasses-free 3D viewing, at Gamescom 2024 in Cologne, Germany.

Gamescom 2024, held from August 21 to 25, is the world’s largest gaming exhibition and features more than 1,400 exhibitors, including hardware, software and game content producers. Samsung will showcase its high-end gaming monitors — including the new Odyssey 3D and models from the Odyssey G6, G8 and G9 series — at its booth, which spans 800m² and is the company’s largest and most immersive booth to date.

“We are thrilled to present our glasses-free 3D gaming monitor at Gamescom, the world’s largest gaming exhibition,” said Hoon Chung, Executive Vice President of Enterprise Business Team, Visual Display Business at Samsung Electronics. “Samsung remains committed to leading the premium gaming monitor market by continuously developing cutting-edge technologies that enhance the gaming experience.”

Glasses-Free 3D Gaming With Odyssey 3D

The Odyssey 3D’s innovative light field display (LFD) technology creates lifelike 3D images from 2D content by using a lenticular lens¹ on the front panel. Combined with Eye Tracking and View Mapping technology, Odyssey 3D ensures an optimized 3D experience without the need for separate 3D glasses. Eye Tracking monitors the movement of both eyes using a built-in stereo camera, while View Mapping continuously adjusts the image to enhance depth perception.

The Odyssey 3D can seamlessly switch between 2D and 3D modes based on the user’s preference. Offered in 27” and 37” sizes, it features a 4K resolution display, a rapid 1ms gray-to-gray (GTG) response time and a high refresh rate of 165Hz, ensuring smooth and uninterrupted gameplay without any afterimages or interruptions.

Additionally, the Odyssey 3D comes with an ergonomic design featuring a Height Adjustment Stand (HAS), tilt capabilities, FreeSync Premium, one DisplayPort 1.4 and two HDMI 2.1 ports. The monitor was honored with the Best of Innovation award in the Gaming & eSports category at CES 2024.

Gaming Experiences Available at Gamescom 2024

At Gamescom 2024, Samsung will offer an exclusive experience for attendees through partnerships with leading game developers. In the immersive Odyssey experience zone, visitors will be able to enjoy the latest Odyssey gaming monitor lineup, including the Odyssey OLED G8 with UHD resolution and a 240Hz refresh rate and the Odyssey OLED G6 with QHD resolution and a 360Hz refresh rate, as well as the 57″ dual UHD Odyssey Neo G9.

At the Samsung booth, visitors can also experience the following monitors paired with highly anticipated games for ultimate immersion:

• Odyssey 3D: The Odyssey 3D will provide an unparalleled 3D environment for visitors to explore KRAFTON’s “inZOI,” a life simulation game that boasts its realistic graphics, offering a truly immersive gaming experience. This exclusive preview gives gamers a firsthand look at the next generation of gaming technology and innovation. Odyssey 3D’s fast response times and high refresh rates ensure smooth action, a deeply engaging narrative.
• Odyssey OLED G8: The rich colors and large display of the Odyssey OLED G8 elevate HoYoverse’s “Genshin Impact,” providing gamers with dynamic visuals and fluid gameplay that enhance the fast-paced action and storytelling.
• Odyssey Neo G9 & OLED G9: With a massive, ultra-wide screen and high-resolution display, the Odyssey Neo G9 and OLED G9 deliver an epic experience in Blizzard Entertainment’s ‘World of Warcraft: The War Within,” offering gamers an expansive field of view and crystal-clear details that make every new adventure feel truly immersive. World of Warcraft will be played by some of Europe’s top content creators. Fans will be able to play some of Blizzard’s other beloved games, including “Overwatch 2” and “Hearthstone.”

Attendees will have the exclusive opportunity to enjoy these top-of-the-line gaming monitors by playing the highly anticipated titles mentioned — some of which will be available to play even before their official releases.

Expanding the 2024 Odyssey OLED Lineup

Samsung has announced the expansion of its highly acclaimed Odyssey OLED lineup, which features the introduction of three new models: the Odyssey OLED G95SD, G93SD and G85SD.²

• The Odyssey OLED G9 series, including the G95SD and G93SD models, delivers an immersive experience with dual QHD (5,120 x 1,440) resolution, a 32:9 ultra-wide screen ratio, 1,800R curved design, Smart Hub,³ Gaming Hub,⁴ a 240Hz refresh rate and a 0.03ms gray-to-gray (GTG) response time.
• The 34” Odyssey OLED G8 (G85SD model) offers ultra-wide QHD (3,440 x 1,440) resolution, a 21:9 screen ratio, 1,800R curved design, Smart Hub, Gaming Hub, a 175Hz refresh rate and a 0.03ms GTG response time.

Building on the success of the Odyssey OLED G6 and G8 introduced in June, Samsung now offers OLED monitors ranging from 27” to 49” — including the new widescreen models — further diversifying its comprehensive OLED portfolio and providing a wider range of options for gamers.

The new Odyssey OLED models incorporate Samsung’s proprietary OLED Safeguard to prevent burn-ins and OLED Glare Free technology to minimize light reflection, ensuring a superior viewing experience. Additionally, the Odyssey OLED G9 (G95D model) was named a CES Innovation Award Honoree in Computer Peripherals & Accessories at CES 2024.

Samsung Electronics continues to lead the global gaming monitor market, holding the No.1 brand position for five consecutive years.⁵ The company also ranked in #1 in 2024 Q1 according to recent IDC data. In Q1 2024, Samsung captured a 20.6% global market share in this category and led the European gaming monitor market with a 24.2% share by revenue, according to International Data Corporation (IDC).

¹ A lenticular lens is a special type of lens that directs different images to each eye, allowing you to see 3D visuals without needing special glasses.
² These models will be available globally, including in North America, Europe and Australia, within this year. Launch schedules may vary by country.
³ Smart Hub is not available on the G93SD model.
⁴ Gaming Hub is not available on the G93SD model.
⁵ Source: IDC Q1 2024 Worldwide Quarterly Gaming Tracker
Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that).