“In environments where critical decisions depend on what people see, visual accuracy and reliability matter,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to see our professional monitors used in these real-world settings, and we continue to focus on developing display technologies built on precision and trust.”

Short track speed skating is one of the fastest and most technically demanding sports in the Olympic Winter Games. Races are often decided by razor-thin margins — sometimes as little as 0.001 seconds — and outcomes can hinge on brief moments such as athlete contact or the precise positioning of a skate blade. In these situations, officials rely on high-speed camera systems and real-time video review to evaluate incidents and ensure fair competition.

To support this process across short track speed skating disciplines, professional Samsung monitors are used to enable real-time video review and competition monitoring. With the aid of these monitors, officials can clearly assess critical moments and confidently make rulings.

ViewFinity S8: Supporting Officiating With Clear, Reliable Visual Review

In officiating areas near the field of play at Milano Cortina 2026, Samsung’s 37-inch ViewFinity S8 monitors (S80UD model) have been deployed to support fair play through real-time video review and competition monitoring.

The ViewFinity S8 features a 4K UHD (3,840 × 2,160) resolution and a 16:9 aspect ratio, offering a larger viewing area that allows officials to examine fine details without compromising clarity. Compared to standard 32-inch displays, the expanded screen enables clearer inspection of close calls at the same magnification, helping officials review footage with greater confidence. HDR10 support further enhances contrast and color expression, ensuring faithful reproduction of video feeds during critical decision-making moments.

Odyssey Ark: Supporting Broadcast and Production Operations

Samsung monitors have also been installed in video rooms operated by Olympic Broadcasting Services (OBS), the official Olympic broadcaster for the International Olympic Committee (IOC). In these broadcast and production environments, Odyssey Ark supports teams monitoring multiple live feeds on a 55-inch display with a 1,000R curvature and 4K UHD (3,840 × 2,160) resolution.

Designed to enhance immersion while minimizing visual distortion, Odyssey Ark helps broadcast teams maintain a clear view of fast-paced action as competition intensity unfolds. A 1ms GtG¹ response time supports consistent image clarity during dynamic scenes, contributing to smooth monitoring across live production workflows.

Bringing Advanced Monitor Display Technology to Global Sporting Events

During the Olympic Winter Games Milano Cortina 2026, Samsung is carrying out its global Olympic and Paralympic partnership campaign, “Open Always Wins.” First introduced at the Olympic and Paralympic Games Paris 2024, the campaign reflects the value of openness — embracing differences, rejecting discrimination and creating greater possibilities through collaboration. At Milano Cortina 2026, the message is shared alongside Team Samsung Galaxy, Samsung’s official Olympic and Paralympic athlete ambassadors.

Building on its experience supporting live competition and broadcast environments at Milano Cortina 2026, Samsung will continue developing monitor solutions optimized for global sporting events and complex on-site operations, supporting fair competition and seamless production under the most demanding conditions.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through LA28 Games. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to LA28 Games and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

1. Gray-to-Gray, the length of time required for a pixel to transition from one shade of gray to another. ︎

This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike.

▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’)

To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang — most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience.

▲ ‘Faker’ experiences the Odyssey Neo G9 57”.

Q. What are your thoughts on the new Odyssey models?

‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor.

‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos.

‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience.

▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9.

▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark.

Q. As a gamer, what is your top priority when choosing a monitor?

‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting.

‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate.

‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users.

‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself.

‘Zeus’: I agree with ‘Oner’ — refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now.

Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films.

▲ Yoonsung Kang has directed many Odyssey brand films.

Q. What was your main objective when planning this Odyssey brand film?

Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages.

Q. Can you share some of the highlights from this brand film?

Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle — then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers.

▲ Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right

▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film.

▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film.

▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming.

▲ The T1 members learn choreography during filming.

Q. What was it like to step away from your usual game matches and daily training to participate in this brand film?

‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first — we’re not dancers — the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos.

‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time.

▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’)

Q. Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite?

‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back.

‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe.

‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing — the white and glossy back cover feels luxurious.

‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9.

‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all.

Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.

▲ Odyssey x T1: Bring all you’ve got with Odyssey Ark

▲ Odyssey x T1: Be unstoppable with the Odyssey Neo G9 | Samsung

▲ Odyssey x T1: Fear nothing with the Odyssey OLED G9 | Samsung

Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters.

▲ The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show

At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.

Unveiling the World’s First Dual UHD monitor, the Odyssey Neo G9

On the first day of Gamescom 2023, Samsung hosted a keynote presentation, with key partners including AMD and Pearl Abyss, to introduce the remarkable capabilities of the new 57-inch Odyssey Neo G9 (G95NC), which was fully unveiled at Gamescom.

▲ Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech

In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said.

▲ (From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote

Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.”

Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.”

The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.¹

Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence

At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place.

▲ Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9.

The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom.

“The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.”

▲ (Left) The screen Odyssey Ark allows for 4 inputs on screen at once with the new Multi View. (Right) A group of visitors test out the Odyssey OLED G9.

The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once,² and make the most out of the Odyssey Ark’s large screen.

A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colors were amazing and vibrant,” commented one gamer. “It looked really good!”

Seamless Gaming Across Multiple Amazing Displays

▲ (Left) A group enjoys playing Xbox games on the Samsung Neo QLED 4K. (Right) A visitor in the Mobile Gaming Zone plays “Warcraft Rumble” on the Galaxy S23 Ultra.

Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen.

As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September.

▲ (Left) A family enjoys playing Xbox games on the Neo QLED 8K. (Right) Samsung Gaming Hub zone offered an arcade-like concept where you could play games

Samsung Gaming Hub³ is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade.

A gamer who visited with his children said that the Samsung Gaming Hub “looks just as good as if I was playing directly on [a gaming console].”

On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The world’s first 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colorful graphics and fast pace of games like Overwatch 2.

▲ A thrilling racing challenge unfolded from the racing zone.

A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches.

Bringing the Hottest Games to Life With New Technology

▲ Gamers in costume take photos at the Samsung Electronics booth.

At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The world’s first HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper color, contrast and brightness.

And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio.

▲ Visitors filled the Samsung Electronics booth. There has been a lot of interest every day to experience various gaming monitors in Samsung’s largest Gamescom booth ever.

At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom.

¹ Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
² Up to 3 inputs and 3 screens in vertical Cockpit Mode.
³ Samsung Gaming Hub availability and support vary by region and monitor and TV lineup. Service and content availability may vary by region and partners.

“The world of gaming is constantly evolving, and our latest monitor technology is crucial for gamers to open new doors to adventure and perform their best. Samsung’s monitor leadership is further boosted by our newest Odyssey monitors, which unlock the ultimate level of immersion and create new experiences for gamers worldwide,” said Hoon Chung, EVP of Visual Display Business at Samsung Electronics. “Gamescom is where the future of gaming is built. We can’t imagine a better place to showcase the future of monitors.”

Odyssey Neo G9 57” Offers Gamers Next-Level Immersion and Specifications

The Odyssey Neo G9 57″ (G95NC model) is designed to deliver groundbreaking visual experiences for gamers looking to enhance performance and sharpen their competitive edge. With the world’s first Dual Ultra-High-Definition (DUHD) screen and a suite of high-speed connectivity options, the Odyssey Neo G9 57″ already earned a Best of Innovation Award at CES 2023.

The 1000R curvature in the 57″ 32:9 screen is as wide as two 32” UHD monitors, wrapping around users with pin-sharp images and a wide field of view, immersing them in their games like never before.

Quantum Matrix Technology powers Samsung’s Quantum Mini LED lighting in the screen, which offers smaller, more discrete dimming zones. The result is a better distinction between light and dark areas of the screen, with sharp contrast and less blooming.

The Odyssey Neo G9 57” makes the most out of its Quantum Mini LED lighting by combining it with VESA DisplayHDR1000. With 1,000 nit peak brightness, HDR content appears vivid and life-like, with accurate color and contrast reproduction, as well as enhanced color expression and depth.

The gaming performance matches the level of visual quality to help gamers meet their full potential. The 240 hertz (Hz) refresh rate and 1ms gray-to-gray (GTG) response time¹ deliver less blur and minimized ghosting, allowing gamers to react instantly and seal victory while enjoying a smooth gaming experience and exhilarating gameplay. Plus, AMD FreeSync Premium Pro syncs the screen for a stable, lag-free picture.

The Odyssey Neo G9 57” offers VESA-certified DisplayPort (DP) 2.1 connectivity, which facilitates smooth gaming, efficient video playback and the Neo G9’s DUHD resolution up to 240Hz.² In addition to DP2.1, the Odyssey Neo G9 57” also offers HDMI 2.1 and a USB hub, so gamers can hook up all their devices and elevate their game with less mess.

“By bringing DisplayPort 2.1 connectivity to their premium gaming monitor, Samsung is opening new doors for gamers,” said Scott Herkelman, Senior Vice President and General Manager, Graphics Business Unit at AMD. “More bandwidth, higher speeds and faster refresh rates provide new levels of performance and visual fidelity in games, and together the new Samsung displays and Radeon RX 7000 Series graphics cards will deliver the most vivid and immersive gaming experiences yet.”

With such a wide, high-definition screen and a generation-defining new input, gamers can use the Odyssey Neo G9 57” in place of multiple monitors, keeping their desk clean from clutter, while creating a comfortable multitasking single-screen environment. Picture-in-Picture and Picture-by-Picture modes offer multiple inputs at a single glance, and the monitor utilizes Auto Source Switch+ to instantly connect to new devices without flipping through input sources. An ergonomic stand, Core Lighting+ and CoreSync make the monitor fit in any environment and match the mood of the game with ambient lighting.

In August and September, the Samsung Odyssey Twitch channel is also celebrating the launch of the Odyssey Neo G9 57” with a special event named Odyssey Evolves. During the event, some of the biggest streamers will be playing the hottest games on the Odyssey Neo G9 57” while also giving away prizes for channel followers — including a $10,000 gaming setup featuring the Odyssey Neo G9 57”.

Explore a New Frontier With the Upgraded Odyssey Ark

The Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, has been meaningfully upgraded. Building on the success of the original Odyssey Ark, Samsung has taken the new Ark to the next level based on gamers’ feedback. In addition to the stunning picture quality, form factor and professional-level gaming performance, new features designed for connectivity, convenience, performance will satisfy gamers looking for ultimate entertainment.

The monitor’s 165Hz refresh rate and 1ms GTG response time³ give gamers the edge to win, and Cockpit Mode gives them whole new perspectives to explore with a vertical orientation.

Added features to the Odyssey Ark (G97NC model) include the new Samsung Multi View, which lets users see up to 4 inputs on the screen at once.⁴ It also significantly enhances split-screen capabilities, letting gamers get full command and convenience in one screen, even when using external devices. One screen with multiple inputs keeps desks streamlined and clutter-free, so gamers can focus on the game at hand. In the new Multi View, users can see input from three HDMI ports and the DP1.4 connection simultaneously. This new DP input can also support 4K UHD streams for high quality entertainment.

The Odyssey Ark is now also more than a personal gaming theater — it is a single source for all computer needs. The added Keyboard, Video, Mouse (KVM) switch feature⁵ makes the Ark a single command station for a smooth multitasking experience across multiple devices. Users can now control all the devices connected to the monitor with a single mouse and keyboard setup.

The Odyssey Neo G9 will be available for pre-order beginning at Gamescom 2023, and the 2023 Odyssey Ark will be available for pre-order in September.⁶

Experience the Future of Gaming With Bethesda Game Studios’ ‘Starfield’ on Samsung Gaming Hub

Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription, on September 6.⁷ Samsung Gaming Hub gives gamers a whole new way to discover and instantly stream cloud games from industry-leading gaming partners on supported 2023 TVs and monitors⁸ with no console required, including the Samsung Neo QLED 8K.

“Starfield introduces players to a massive new universe, one that will look amazing on Samsung’s TVs & gaming monitors,” said Pete Hines, Senior Vice President and Head of Publishing at Bethesda Softworks. “The opportunity to stream the game directly through Samsung products allows us to reach even more players. Our team is beyond excited to get Starfield into the hands of gamers across the globe. See you in the stars!”

To see these globally available monitors in person, visit Samsung at Gamescom in Hall 9. To learn more about our visual display products, please visit samsung.com.

¹ The actual response time may vary based on content and monitor settings.
² Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
³ The actual response time may vary by content and monitor settings.
⁴ In Cockpit Mode, Multi View can show up to 3 screens on one display.
⁵ Each computer must be connected via USB Upstream cable, sold separately. Requires the Easy Setting Box program on each PC.
⁶ Product launch schedules and availability vary by region.
⁷ Availability of Gaming Hub and Xbox Game Pass support may vary by region.
⁸ Gaming Hub availability and support vary by monitor and TV lineup.

Samsung has upgraded the new Odyssey Ark (G97NC) with enhanced connectivity. The Multi View feature, which lets users split the screen up into 4 windows (3 in Cockpit Mode), has been further improved. In addition, the new Odyssey Ark supports input and output of up to 4 external devices (3 in Cockpit Mode) at once, enabling users to enjoy unparalleled multitasking. A DP (DisplayPort) 1.4 has been added to the Ark’s 3 HDMI ports to increase compatibility and connectivity options. The KVM Switch,¹ which controls various devices connected to the monitor with a single mouse and keyboard, enables convenience and better space utilization.

Check out more details about the new immersive screen in the graphic below.

¹ Each computer must be connected via USB Upstream cable, sold separately. Requires the Easy Setting Box program on each PC.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognizes Design That Offers Customized Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior.² With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customization experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognized for design excellence.

¹ Availability may vary by region.
² The refrigerator is available globally, and availability of other products may vary by region.

The Odyssey Universe was inspired by the Samsung Odyssey monitor lineup, which takes gamers on a futuristic voyage with its unique identity and futuristic designs. Gamers can explore worlds in the Odyssey Universe, traveling in starlight and accomplishing missions in unique levels spread across the map.

Popular Streamers SypherPK and NickEH30 Introduce the Odyssey Universe

To celebrate the release of Odyssey Universe, Samsung invited world-famous streamers SypherPK and NickEH30 to explore the Odyssey Universe and interact with their fans worldwide.

“It was a great map with amazing detail. Every mini-game played well and was exciting. It was great playing with NickEH30 as we have collaborated plenty of times before!” – SypherPK

“Playing the Odyssey Universe map with SypherPK was so much fun! I have a Samsung Odyssey monitor, so seeing it in person and then in-game, recreated perfectly, was very cool! SypherPK and I just finished and I already want to jump back into the map and play again to beat my scores!” – NickEH30

▲ SypherPK and NickEH30 helped debut the Odyssey Universe on Twitch during an unforgettable stream

Exploring the Odyssey Universe, Discovering Industry-Leading Features

The first thing that gamers encounter in Odyssey Universe is a huge lobby. Five separate worlds are available from the lobby, each with a separate mission available. These worlds — Levels Ark, G9, G8, G7 and G6 — are inspired by and named after the Odyssey gaming lineup.

▲ Gamers begin in the lobby when they enter Fortnite’s Odyssey Universe map. Five worlds inspired by Odyssey monitors beckon.

Let’s take a look at Level Ark. Level Ark offers a mission to escape from a maze by answering Odyssey-based questions. In order to unlock different pathways, players will have to use all the knowledge they have about Odyssey monitors.

▲ Odyssey Universe Level Ark. Gamers can escape from the maze only when they solve all the clues about the Odyssey series.

Level G9 was inspired by the Odyssey Neo G9, an extremely large display that looks and feels like two monitors combined into one. In Level G9, gamers have to get a golf ball to land in the hole — which might sound easier than it is. An ultrawide 49-inch monitor like the Neo G9’s will help them smoothly complete the mission without too much stress.

▲ Odyssey Universe Level G9. Gamers are invited to test their mini-golf skills

Level G8 features a racing track with plenty of curves, representing the curvature of the Odyssey Neo G8 (1000R) and Odyssey OLED G8 (1800R). Racing along the track opens new views of a vast 360° universe for an overwhelmingly immersive experience. Level G8 will provide a challenge, since it has two objectives: a time trial race and counting the number of monitors that appear next to the track while players race by.

▲ Odyssey Universe Level G8. A racing track with continuous curves makes gameplay more thrilling.

To highlight a refresh rate that is essential for gaming monitors, Level G7 was designed as a shooting range. Gamers need to hit all their targets in a limited time, made easier with a refresh rate of up to 240Hz available on the high-end Odyssey monitors.

And at Level G6, gamers need to collect tokens within an overwhelmingly huge shopping mall in a limited time. Gamers will see Odyssey gaming monitors in the stores and come across all the Samsung Odyssey monitors as they hunt their objectives.

For gamers whose blood starts pumping at the thought of a thrilling experience created in Fortnite, Samsung Electronics has prepared a “scavenger hunt” event for gamers to dive into. By following SypherPK and NickEH30 on social media to get clues, players can explore the Odyssey Universe map to find hidden answers in each of the worlds. By submitting answers at the Odyssey Universe event website, they’ll be eligible to enter sweepstakes for Odyssey gaming monitors. Winners will be announced on the Samsung Odyssey Twitch channel on March 30 at 7 p.m. (EST).

Samsung Electronics has announced the release of the Odyssey Universe, a new customized map created for gamers to experience in Fortnite,¹ based on the premium Odyssey series of monitors from Samsung.

The Odyssey Universe is a new in-game experience expressing how the industry-leading Samsung Odyssey monitor lineup helps gamers deliver on the promise of next-generation games.

“We are happy to introduce the Odyssey’s own customized gaming experience along with fun in one of the most popular game around the world.” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to introduce the industry-leading Odyssey lineup and raise the awareness of our gaming monitors by providing new, exciting experiences and events.”

The Odyssey Universe features each space inspired by the main product name of the Odyssey lineup. The permanent new map is divided into 5 spaces, each of them inspired by and representing an industry-leading entry in the Odyssey monitor lineup. It ranges from the Level Ark, which is derived from the “Odyssey Ark” providing a new frontier of immersion with the 55-inch large screen, to Level G9∙G8∙G7∙G6 in line with products such as Odyssey Neo G9 and G8. Each space will have its own mission for players to clear, with a variety of objectives and rewards during gameplay.

Tune Into the Debut of the Odyssey Universe on Twitch

Kicking off the release of Odyssey Universe, gamers can tune into some of their favorite streamers to see the maps in action on the official Samsung Odyssey Twitch channel with following streamers:

• SypherPK (634.6M followers)
• NickEh30 (435.5M followers)

Date: March 23 at 2PM (EST)

The streamers will show off the new map’s exciting gameplay, fill in viewers on how they can explore the map themselves and how they can get exclusive deals on Odyssey monitors.

Join in the Odyssey Universe Scavenger Hunt

The fun doesn’t end even after the stream ends. Until March 29, players have an extra reason to jump into the Odyssey Universe beyond the map’s thrilling gameplay. Players can participate in the “Scavenger Hunt” event to explore the Odyssey Universe map and find hidden answers in each of the spaces. Once gamers figure out the answers, they can submit them at the Odyssey Universe event website to be eligible to enter into a sweepstakes. The winners of the sweepstakes will receive Odyssey gaming monitors and will be announced on the Samsung Odyssey Twitch channel on March 30 at 7PM (EST).

Gamers can get ready for the launch of Odyssey Universe by visiting the website to get the latest information and find details on the “Scavenger Hunt”.

¹ This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games, Inc.

From today until January 31 of next year, visitors will be able to enjoy a completely immersive experience using the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, at Selfridges. The display will feature a racing game simulator using three connected Odyssey Arks. The three curved gaming screens wrap around the user’s field of vision, placing the user in the center of the action as they are fully immersed in the exciting gameplay.

▲ Odyssey Ark and U.K. radical motor sport champion Daryl DeLeon

The Odyssey Ark delivers a cinematic gaming experience thanks to its unique, curved screen, high performance 165Hz refresh rate, 1ms response time (GtG) and crisp 4K (3,840 x 2,160) resolution. Users can further customize their gaming experience using Flex Move Screen, which allows users to adjust screen size between 55- and 27-inches, change the screen position and even switch the screen ratio between 16:9, 21:9 and 32:9 — all with a simple touch of Ark Dial. This freedom is not only horizontal but also vertical position (Cockpit mode), giving users even more control of the viewing experience.

The Odyssey Ark also comes equipped with Samsung’s Quantum Matrix Technology that uses Quantum Mini LEDs to enable ultra-fine and precise control of the densely packed LEDs, along with 14-bit processing, which provides stunning, ultra-realistic graphics.

Visitors will also have the opportunity to experience a retail demo station for cloud gaming and the Samsung Gaming Hub. The retail display will feature three gaming stands, the incredible Odyssey Ark and two of Samsung’s latest ultra-high-definition TVs — the Neo QLED 8K and Neo QLED 4K. The Samsung Gaming Hub gives users the chance to experience popular Xbox Game Pass titles in addition to selecting new games upon their release. With a vast library of games from the biggest names in the industry, including Xbox, NVIDIA GeForce NOW and Utomik, users can jump into a world of unlimited possibilities with the Samsung Gaming Hub.

“We’re thrilled to bring both our Gaming Hub retail display and ground-breaking Odyssey Ark to consumers this winter at one of the U.K.’s most popular shopping destinations, in addition to other promotions around London,” said Tom Morey, Director of Direct-to-Consumer at Samsung Electronics UK&I. “Through these activities, fans in London will now get the chance to experience the gaming screen for themselves and enjoy an adrenaline-fueled experience like never before.”

▲ YouTube sensation Vikkstar123 kicks-off the opening of the Gaming Suite at W London, featuring the Odyssey Ark, with a live stream.

Aside from its collaboration with Selfridges, Samsung also recently announced the launch of the first U.K. Gaming Suite in collaboration with the luxury hotel W London, giving guests an unforgettable overnight experience with a futuristic gaming setup. By booking the W London WOW Suite between now and April 2023, visitors can fully immerse themselves in an unparalleled gaming and lodging experience. Additionally, in celebration of the release of the Odyssey Ark in the U.K., Samsung offered shoppers at Harrods in London the chance to try out the unique gaming screen first-hand this past September.

▲ The gaming set-up at Harrods for consumers to experience Odyssey Ark

For more information on Samsung Odyssey Ark, please visit here.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.

The Ark Crew Set Off on Odyssey Ark’s First Journey

▲ The first Odyssey Ark event with the Ark Crew in Samsung 837, New York, U.S. and Samsung KX, London, U.K.

When the Odyssey Ark was introduced in August, Samsung 837, its flagship experience center in New York and Samsung KX in London celebrated with Odyssey Ark parties that brought together top gamers and esports pros, including SypherPK, Loughh, Stoopzz, Alyska, Calfreezy and Konstantin. Dubbed the “Ark Crew,” these gaming experts were the first to get a hands-on experience with the Odyssey Ark. They praised the Odyssey Ark for its unparalleled, immersive gaming experience. 

Bringing a New Gaming Experience to Thailand, Singapore, Australia and New Zealand!

▲ The Odyssey Ark was introduced at the Samsung Display Tech Summit 2022 held in Bangkok, Thailand in September 2022.

After its initial launch, the Odyssey Ark took center stage at the Samsung Display Tech Summit 2022 in Bangkok, Thailand. Under the bright, shining lights, the Odyssey Ark took center stage at the Samsung Display Tech Summit 2022 in Bangkok, Thailand. The Odyssey Ark booths, which were built using round pods inspired by the curved screen, attracted visitors’ attention and provided an incredibly immersive experience.

▲ At the Great World City Shopping Mall Pop-up Roadshow held in Singapore in October 2022, visitors could enjoy a racing game by using the Odyssey Ark.

In addition to captivating visitors at the summit, the Odyssey Ark wowed viewers at Siam Paragon Mall Game Festival Roadshow in Thailand and the Great World City Shopping Mall Pop-up Roadshow in Singapore in October.

▲ Odyssey Ark media event held in New Zealand in September 2022.

Local media in Australia and New Zealand also enjoyed a sneak peek of the Odyssey Ark at a preview event, getting hands-on experience with a racing game zone designed for an immersive experience through the 55-inch screen. The screen attracted a lot of attention and introduced the next-generation of gaming, one based on immersion and led by the Odyssey Ark.

Meeting Gamers Where They Are: Brasil Game Show, PAX West and TwitchCon

▲ The Odyssey Ark was installed at the Brasil Game Show 2022 held in São Paulo from October 6 to 12, 2022.

The Odyssey Ark was also featured at Brasil Game Show 2022, Latin America’s largest gaming show, held in São Paulo in October of this year. The Samsung booth showcased several models, including the Odyssey Ark and Odyssey Neo G9, in experience zones where gamers could see the difference Samsung can make. This was the first public debut of the Odyssey Ark, and it received a lot of fanfare.

Samsung’s tour through Latin America didn’t stop there: In the same month, gamers at the Argentina Game Show 2022 in Buenos Aires were mesmerized by the Odyssey Ark. During the exhibition, more than 100,000 attendees visited Samsung’s booth. Coscu, a famous gamer with more than four million subscribers, was one of them and helped attract more visitors to Samsung’s booth during the event.

▲ With over 250 Odyssey monitors at the event, gamers enjoyed immersive gameplay at PAX West Seattle held on September 2-5, 2022.

▲ Visitors gather around the Odyssey models installed at the TSM booth at TwitchCon San Diego held on October 5-7, 2022.

To connect with U.S. gamers, Samsung brought the Odyssey Ark to a number of popular gaming festivals, including PAX West held in Seattle and TwitchCon in San Diego. Samsung had more than 250 Odyssey monitors at PAX West’s PC Area. In particular, the dedicated Odyssey Ark booth built in collaboration with ReedPop impressed gamers with the 55-inch 1000R curved screen’s overwhelming presence, grabbing significant attention.

The Odyssey Ark continued its journey at TwitchCon in San Diego, where more than 30,000 well-known Twitch content creators gathered. Samsung partnered with esports organization TSM and gave attendees the opportunity to experience the Odyssey Ark, Odyssey Neo G9 and Odyssey G7.

Getting Smart at Smart Arena, Popping Off at POP CON and Being a Hero at HeroFest

▲ The Odyssey Ark launching show was held at the Smart Arena in Milan on September 22, 2022.

▲ Popular streamer Jakidale is broadcasting live footage of esports player Piz experiencing the Odyssey Ark. Right photo courtesy of piz.fn on Instagram.

Let’s move into Europe, one of the biggest gaming markets with many passionate gamers who were excited about the Odyssey Ark. In September, gamers and streamers were given a special look at the Odyssey lineup at the Smart Arena in Milan. Popular streamers and entertainers, including Jakidale and Bryan Box, along with esports team Morning Stars players Piz, Belix and Predage, tested the Odyssey Ark and shared their live reactions with their online audiences.

▲ The Odyssey Ark was installed at ZURICH POP CON in Zürich, Switzerland held on October 1 and 2, 2022.

The Odyssey Ark then journeyed to ZURICH POP CON in Zurich and HeroFest in Bern, followed by GameForce in Brussels and Dreamhack in Rotterdam, the Netherlands. The Odyssey Ark booth was packed with people who wanted to get a firsthand experience with this groundbreaking and futuristic gaming screen.

Bringing the Gaming Soul to Seoul

After making stops around the world, the Odyssey Ark has landed in seven department stores across Seoul. Visitors can experience the Odyssey Ark’s unique features, including Multi View, Flex Move Screen and Gaming Hub.

The Odyssey Ark made a memorable impact in some of the world’s biggest gaming markets. Its incredible launch turned heads in gaming communities, signaling a new era of immersive gameplay. And this is just the beginning of the Odyssey Ark’s innovative journey.

How was this innovative gaming screen invented? To learn more about the entire development process from concept design to development and commercialization, Samsung Newsroom sat down with three experts who strived to create the masterpiece, Odyssey Ark: Hyun Mook Choi, who successfully turned his Odyssey Ark concept into the final product, Jisoo Kim, who worked on product design to give gamers the best gaming experience possible, and Kyuseong Lee, who designed various features to enhance game experience.

▲ (From left to right) Kyuseong Lee in Future Planning Group, Jisoo Kim in Design team, Hyun Mook Choi in Future Planning Group of Samsung’s Visual Display Business

The Start of Odyssey Ark: Offer “A Unique Gaming Space Where Gamers Can Stand Out”

Along with vertical Cockpit Mode, Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen boasts an unrivalled, overwhelming presence. The completely new form factor came from the desire for space.

“I drafted the concept of Odyssey Ark thinking that everyone might have had a dream of creating their own arcade with their favorite game device.” Hyun Mook Choi, who first designed Odyssey Ark’s concept, recalled the time when he came up with the idea.

Jisoo Kim said the product design was inspired by his six-year-old boy making a fortress for his own space. He thought a flexible screen could satisfy gamers’ unique desire for their own space. They found common ground in space and refined the concept.

“In the early stages of design, we found through interviews that most game lovers wanted to have ‘a large screen that can wrap tightly around them,’” said Choi. “Gamers crave a special screen providing a great presence in their room and from that we set a goal of creating a product that gamers would want to show off.”

The difference of home gaming from home theater and home office is that it should offer “a fun escape from daily life” rather than blending in with it. “That is why we thought a rotating 55-inch 1000R curved gaming screen could mesmerize gamers with a completely different form factor,” said Kim. “Odyssey Ark was developed with a sophisticated and overwhelming design to make users feel that they can win with this gaming screen. Visual excitement was also added by allowing users to dynamically rotate the screen in any direction.”

“When devising the product plan, we paid attention to the fact that the gaming market is no longer about simply playing, but it has grown across the platform by absorbing every entertainment element, including visual aspects and increased interaction.” He proudly explained, “From the very beginning, Odyssey Ark was positioned as a ‘game changer’ to pioneer a new market.”

Built for Gaming! Back Story Behind Designing Convenient Features To Meet Individual Needs

Gamers have warmly welcomed Odyssey Ark because it seemed to read their mind. Kyuseong Lee, a gaming enthusiast and part of the Future Planning Group, joined the project and came up with ideas. “I first thought about what makes me feel uncomfortable during gameplay and made efforts to reflect the game pattern of players and their lifestyle types,” he said.

In combination with its incredible picture quality, the Odyssey Ark has become “a true gaming screen for gamers” with its analysis of gamers’ usage patterns and new gaming features, such as Flex Move Screen, Multi View and Ark Dial.

The most essential part in product development was the picture quality technology. “We adopted the same processor used in the best-quality TVs for gamers who spare no expense to play a game smoothly with incredible picture quality,” Lee said. Combined with 4K resolution, the huge display features the best gaming specifications with a 165Hz refresh rate and 1ms response time (GtG). In fact, it is the first 55-inch gaming screen that supports a 165Hz refresh rate.

Hyun Mook Choi, who designed Flex Move Screen, highlighted the purpose of product development saying, “Most gamers like multitasking, so they keep changing where to place the main monitor on their desk and adjust the screen size and ratio based on what to play.” Flex Move Screen allows users to choose a perfect screen size between 55- and 27-inches, as well as the screen ratio between 16:9, 21:9 and 32:9. In addition, it also helps users find the most comfortable posture by adjusting its screen position within a large, 55-inch screen.

Ark Dial, the exclusive controller for the Odyssey Ark, was designed for gamers who continuously adjust settings to save time and find shortcuts. Users can easily change the screen layout and setting with Ark Dial as well as quickly and simply control Multi View. “The internal test shows that Ark Dial drastically reduces the setting time from about one minute to five seconds,” said Kim. “For the Ark Dial test, we even rented acquaintances’ luxury vehicles and tested how smoothly it rotates and response time of the jog dial.”

In addition, the Odyssey Ark introduces overwhelmingly immersive sound with Dolby Atmos based on a 60W 2.2.2 channel and Sound Dome Tech. Choi got insight from reviews involving professional gamers, T1. “Contrary to our thoughts that all gamers would like to play a game wearing a headset, they prefer to use speakers. This clearly shows that a perfect sound direction and lifelike gaming sound effects are particularly important.” said Choi. “That is why the Odyssey Ark offers multi-channel speakers and additional woofer.”

Continuous Studies and Testing To Create Totally New Product Concept

Inventing a new product means continuous testing, experiments and studies. Moreover, strengthening the large screen’s usability on the desk was a daunting task. They adopted 1000R curvature to optimize the near-field viewing angle of the 55-inch display. A thin plate for the bottom part helps gamers efficiently use space even with the large screen.

Kim explored more than 500 videos on gaming room decorating and game-related documentaries to learn how gamers decorate and organize their space. “To develop an unprecedented 55-inch 1000R curved gaming screen, I watched videos that carry gamers’ daily life and analyzed their lifestyle,” he said.

Then, they created product mockups by using a form board and viewed the screens with projectors to find the perfect screen size and curvature as well as to realize the ambition of vertical Cockpit Mode.

Lee conducted a two-week review involving heavy gamers in the U.S. and studied every detail of gamers’ needs regarding features and interfaces. “During the four-day business trip I had to deal with real-time issues and responses day and night. But it was such a meaningful time that I even forgot how tired I was!” Lee said.

Any new feature requires significant time and effort as many people from different departments work together to verify UX, GUI, compatibility with conventional features and quality control. “I think it is the first project in which so many people from different departments joined together for a single product,” said Choi. “It is incredible that every single person actively participated in the project.”

Odyssey Ark Is Finally Here. So, What’s Next?

The Odyssey Ark surprised the world with its best-in-class gaming screen. But when asked about the next plan, every expert uniformly said, “This is only the beginning.” Lee said, “The ark is in the early stages. We will continue to update the product by reflecting gamers’ preferences.” Kim added, “I would like to overcome physical limits and create a better screen.” Choi shared his ambition saying, “We will do everything possible to allow users to seamlessly immerse themselves in any game with the Ark.” Going forward, the Odyssey Ark will continue to open new possibilities for gamers.

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,¹ powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

¹ 32-inch model offers FHD screen quality.

At the event, Samsung Electronics debuted the Odyssey City booth as an ode to Gamescom 2022. Through this immersive, hands-on experience showcasing the new Odyssey lineup, visitors could see for themselves the next-level performance of the advanced gaming screens.

Odyssey City: Enter a New Era of Immersive Gaming — From Odyssey Ark to Gaming Hub

The moment they entered the Samsung booth, visitors were faced with the next-generation gaming screen Odyssey Ark, unveiled for the first time in the European market. Visitors navigated the booth by moving from the Odyssey Ark Zone to the Experience Zone, then to the Gaming Hub Zone, and finally to the Tournament Zone to watch exciting live gaming.

The audience was fascinated by the impressive size of the Odyssey Ark, measuring 55-inches, equipped with 4K picture quality and a high refresh rate of 165Hz. One visitor to the booth said he liked “the size because he is into photography and videography. Also, for gaming, it feels like a space station.” Another visitor tested the game Valorant on the Odyssey Ark and said, “it’s really good if you want to play the game while streaming, chat with Twitch on top of it and play music.”

In addition to the Odyssey Ark, visitors marveled at the Odyssey G4 and the Odyssey Neo G8. One video game enthusiast reported that “the graphics are amazing” on the Odyssey Neo G8.

▲ Visitors, influencers and famous gamers who visited Gamescom experienced the immersive design of the Odyssey Ark.

Another popular standout of Samsung Electronics’ booth was the Samsung Gaming Hub,¹ an all-in-one game streaming discovery platform. This enables users with a Samsung TV or Odyssey lineup product that supports Samsung Gaming Hub — and a controller compatible with the gaming hub — to enjoy games with no downloads or storage space requirements.

After experiencing the Samsung Gaming Hub, visitors left with the feeling that “it is convenient because you do not need a separate device such as a console or PC, and you can start the game immediately after setting up Bluetooth if you have a controller,” which is ideal for easy game preparation.

▲ Visitors at the Samsung booth experienced cloud games firsthand through Samsung Gaming Hub, using Neo QLED (QN95B), Odyssey Ark, Odyssey G7 (G70B) and Odyssey G6 (G65B).

Putting Odyssey Citizens to the Test With a “This or That” Question Game and “Odyssey Lineup Quiz”

To get to know the gaming styles of Gamescom goers, Samsung asked a series of questions in a game of “This or That.” The questions prompted gamers to choose the first or second option for topics including “I play on PC vs. I play on console” and “game devices matter vs. game skills matter.” The most interesting finding from the game is that many gamers tend to multitask. In other words, they like to watch a video or listen to music while playing a game. This shows multitasking is emerging as a new trend as gamers play a variety of games at once or play a game while searching online for a walkthrough.

For a fun, interactive activity, Samsung engaged visitors in a quiz about the Odyssey lineup, giving prizes to those who guessed the most answers correctly. Questions included, “How many speakers and woofers are mounted on the Odyssey Ark?” Samsung knowledge pros won a prize for answering four speakers and two woofers.

▲ Gamers exploring the Odyssey City share their thoughts on the Odyssey Ark.

Get in the Game: Competitive Tournaments, 5 vs. 5 Battles and Talk Shows

Daily gaming tournaments were held during the exhibition in the Tournament Zone, featuring the Odyssey G4. All three days, there was a long line of gamers waiting to experience the outstanding performance of the Odyssey G4 up close and personal, which received rave reviews from critics.

▲ Spectators enjoy a game in the Tournament Zone where the Odyssey G4 is installed — competing against fellow visitors.

On the main stage, a five vs. five League of Legends (LoL) match was held with Odyssey Neo G8, where famous global game influencers and visitors participated. The match provided an opportunity to check out the superior performance of the Odyssey Neo G8, which supports 4K picture quality and a refresh rate of 240Hz. The 5v5 battle was broadcast in real time through large signage in the booth, and the audience joined in the fun by cheering on the gamers playing live.

▲ On the main stage, famous game influencers played League of Legends on the Odyssey Neo G8 while spectators watched intently.

▲ Throughout the exhibition, various programs were held for everyone to enjoy, such as game-related talk shows hosted by global game influencers and photo ops with audience members.

In addition to experiencing the new Samsung Odyssey lineup while exploring the Odyssey City, visitors to the Samsung booth got to enjoy live gaming matches and talk shows with global gaming influencers, including Maxim, Just Johnny, Sola and Tolkin. Overall, Gamescom goers who visited the Samsung Odyssey City enjoyed a unique and immersive experience and were delighted to see firsthand the next era of gaming powered by the new Odyssey lineup.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.

Samsung Electronics constructed the Odyssey City booth at Gamescom 2022, where players can experience a variety of products to match their gaming tastes. The booth includes the Ark Highlight Zone, where visitors can experience the world’s first 55-inch gaming screen with 1000R curvature, the Odyssey Ark, a hands-on experience zone where visitors can play a game with Samsung’s gaming displays such as the Odyssey Neo G8 and the Odyssey Neo G7, and the Samsung Gaming Hub Zone where visitors can enjoy a cloud game via a Samsung display without any additional devices.

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Check out the photos below for a peek at the exciting Odyssey City where you can learn everything about Odyssey and experience the future of gaming.

Welcome to the Odyssey City

▲ Cosplayers pose in front of the Samsung Odyssey City booth located in the central hall 9 of Cologne Messe, where Gamescom 2022 is being held.

▲ The scene of Samsung Odyssey City at Gamescom 2022. A wide range of zones allow visitors to experience Odyssey products and to see Samsung’s vision for the future of gaming displays.

The Odyssey Ark Unveiled for the First Time in Europe

▲ The Odyssey Ark offers a perfectly immersive gaming experience for gamers with Multi View, Cockpit Mode, 4K resolution and 165Hz refresh rate. The mesmerizing design captures many people’s attention.

▲ Visitors at the Samsung booth are playing a game using the Odyssey Ark’s Cockpit Mode and Multi View.

▲ In the Odyssey Ark Zone, global gaming influencers film and talk about the Odyssey Ark.

The Odyssey City Receives Attention From Global Media

▲ The Odyssey Ark and Samsung Gaming Hub were announced at the media event on August 24.

The Odyssey Lineup Optimized To Enjoy the Most Immersive Experience

▲ The Odyssey Neo G8, world’s first 4K, 240Hz monitor was awarded the Best of Innovation Award in the Gaming category at CES 2022. Visitors are enjoying games through the Odyssey Neo G8.

▲ Visitors are experiencing the full Odyssey lineup, including the Odyssey Neo G7.

Experience the Best of Gaming in One Place With Samsung Gaming Hub

▲ Samsung Gaming Hub is a platform that allows users to play cloud games without connecting to additional devices such as a console or PC, or game installations. Visitors are experiencing the Samsung Gaming Hub through the Odyssey Ark.

▲ Visitors are experiencing the Samsung Gaming Hub with the Odyssey G7 (G70B) and the Odyssey G6 (G65B).

▲ Visitors are experiencing the Samsung Gaming Hub with the Neo QLED (QN95B).

Odyssey City, a Festival for Gamers

▲ Cosplayers, dressed up as characters from their favorite games and movies, caught the attention at the Samsung Electronics booth.

“As the world’s largest gaming event, Gamescom represents an opportunity for Samsung to showcase our latest gaming innovations that will deliver the incredible future of gaming to player communities around the world,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “The awe-inspiring Odyssey Ark and super smart new G70B and G65B reinforce our expertise, while opening up a new world of possibilities through these gaming screens.”

Odyssey Ark: Ultimate Entertainment Screen With Superior Gaming Performance

The Odyssey Ark represents a new frontier in gaming with its unrivaled picture quality and cinematic surround sound. The world’s first 55-inch 1000R curved screen provides an immersive view that wraps around the user’s peripheral vision, enhanced by Cockpit Mode which optimizes the screen environment with HAS (Height Adjustable Stand), tilt and pivot functionality. Quantum Matrix Technology powered by Quantum Mini LED enables ultra-fine and precise control of the densely packed LEDs with newly added 14-bit processing, enhanced by 16,384 black levels and a million-to-one static contrast ratio which showcases every detail in perfect clarity.

The Odyssey Ark is the ultimate entertainment screen, made possible by Samsung’s proprietary Matte Display and Sound Dome Technology. With both anti-glare and anti-reflection protection, users can watch, work and play without distractions, while surrounding themselves with cinematic sound delivered through four speakers at each corner and two central woofers — resulting in a 60W 2.2.2 channel with the lowest 45Hz notes of any gaming screen or gaming soundbar.

The Odyssey Ark is equipped with all the necessary features to deliver the best gaming, entertainment and lifestyle experiences. Smart Hub integrates essential IoT devices and functionality, allowing users to monitor and adjust settings such as temperature and humidity through the SmartThings app. Plus, a simple Wi-Fi connection enables a full smart TV experience, giving access to popular streaming apps and free live content with no downloads or sign-ups made possible by Samsung TV Plus.

In addition to a 165Hz refresh rate and 1ms response time (GtG) with AMD FreeSync Premium Pro, the Odyssey Ark offers Samsung Gaming Hub,¹ an all-in-one game streaming discovery platform where players can discover and play the games they love with no downloads or storage space requirements.

Furthermore, Odyssey Ark is equipped with Ark Dial, a solar-powered controller which is exclusive to the Ark screen, allowing the quick and easy control of settings such as Flex Move Screen, Multi View, Quick Settings and Game Bar.² In addition to being equipped with a solar panel, the Ark Dial can also be charged by a USB Type-C connection.

Odyssey G70B & G65B: Smart Services and Even Slicker Gameplay

Newly unveiled at Gamescom 2022 are the Odyssey G70B and G65B gaming monitors. These are the first models in the Odyssey lineup which have both Samsung’s Smart Platform and Samsung Gaming Hub embedded.

Both the G70B and G65B provide smart functionality, including the option to create a home office environment even without a PC. The monitors conveniently connect with various IT devices and services all from one screen for an ultra-efficient working environment. Users can wirelessly connect to a Windows or Mac PC, use Samsung DeX, mirror a smartphone screen onto the monitor using Apple AirPlay 2 as well as access Microsoft 365 cloud services. Users can also watch the latest shows on Netflix, Amazon Prime and other leading OTT (over-the-top) service providers.

In addition to the IoT functionality also available on the Odyssey Ark, the G70B and G65B are equipped with a high-sensitivity Far Field Voice microphone, allowing users to control the device with voice assistants such as Bixby and Amazon Alexa. The Always On Voice³ function allows users to interact with Bixby even when the monitor is turned off, while displaying conversation related information on the monitor’s screen.

The G70B is available in 28- and 32-inch sizes, offering a 144Hz refresh rate and a 1ms response time (GtG). These capabilities are packaged up in a UHD resolution, flat IPS display that is enhanced by NVIDIA’s G-SYNC Compatible and AMD FreeSync Premium Pro for smooth gameplay.

The G65B is offered in 27- and 32-inch size option and is equipped with a 240Hz refresh rate and 1ms response time (GtG). The QHD, 1000R curved display comes with FreeSync Premium Pro for a flawless gaming experience that will give any player a competitive edge.

Samsung Gaming Hub — available on both the G70B and G65B — allows instant access to top streaming services from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. Only). Plus, users can access popular console and PC games to journey throughout the gaming universe, powered by Samsung’s advanced game streaming technology for smooth visuals and responsive gameplay. In addition to Samsung Gaming Hub, the two new Odyssey models offer Game Bar, a powerful tool enabling gamers to quickly and easily view the status of gaming settings and modify response time or screen ratio, as well as Game Picture mode, without ever needing to leave the game screen.

Samsung’s Odyssey Ark is now available for preorder globally, while the G70B and G65B will be available globally from Q4.

To experience and learn more about Samsung’s latest gaming display innovations, please visit the Samsung booth at Gamescom in Hall 9 in the Koelnmesse, Cologne, August 24-28, 2022. For additional information on Samsung’s Odyssey gaming lineup, please visit https://displaysolutions.samsung.com/gaming-monitor/odyssey-ark.

You can also visit the Samsung Odyssey Twitch channel to explore the gaming of tomorrow: https://www.twitch.tv/samsungodyssey.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.

² Game Bar is supported for PC & console gaming, but not for Gaming Hub.

³ Availability of voice assistant services may vary by region.

Along with 4K resolution and the 165Hz refresh rate, the world’s first 55-inch, 1000R curved gaming screen delivers a brand new gaming experience. The Odyssey Ark is equipped with innovative, high-performance gaming features, providing enhanced graphics and an upgraded gaming experience for gamers to enjoy while in the midst of intense gameplay.

Together with Odyssey Ark, gamers will dive into an uncharted multi-universe experience and discover the new features throughout the three worlds of the Ark-verse: Gaming Universe for gamers who value an optimized gaming environment, Cinematic Universe for gamers who value immersive experiences and sound quality and Multi-task Universe for gamers who value easy control and screen usability.

Create an optimal gaming environment with the 55-inch gaming screen that can be scaled to 27-inches. Users can choose a screen ratio between 16:9, 21:9 or 32:9. Four surround-sound speakers fill gamers’ peripheral vision for a truly immersive experience. Multi View allows users to use the large screen to its full potential by displaying up to four screens all at once while horizontal, or three while in Cockpit Mode.

Gamers can start a new, personalized adventure today in the Ark-verse with Odyssey Ark.

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Odyssey Ark is the world’s first 55-inch, 1000R curved gaming screen. It has a new, unmatched form factor with a highly innovative and intuitive interface. Its vertical Cockpit Mode provides a powerfully immersive experience unlike any other, while its Flex Move Screen enables users to change the screen size and freely adjust the screen’s position without hassle. These dynamic new features allow users to feel like they are playing their favorite video games from within the cockpit of a spaceship or a fighter jet.

Odyssey Ark supports 4K resolution and premium, high-performance gaming features, such as a high refresh rate of 165Hz, a fast response time of 1ms gray to gray (GtG) and AMD FreeSync Premium Pro. In addition, with the Samsung Gaming Hub fully embedded, users can conveniently play PC, console and even cloud games whenever they like. The Odyssey Ark’s gaming screen also comes with Multi View, in which users can play on up to four screens at once, or three screens if the gaming screen is in Cockpit Mode. This comprehensive entertainment feature empowers users to enjoy gaming, live streaming, chatting and over-the-top (OTT) media services all at once.

Samsung Odyssey Ark represents a bold new direction for gaming screens. Take a look at its key features in the infographic below.

“We are excited to unveil this totally unique, next-generation gaming screen, the Odyssey Ark. This 55-inch 1000R curved gaming screen brings together premium, cinematic picture quality, immersive surround sound and an incredibly flexible interface which gamers increasingly demand,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “The gaming community craves new experiences and Odyssey Ark delivers access to a new world of gaming that will raise standards across the entire industry.”

The groundbreaking Odyssey Ark is built to deliver incredible cinematic experiences, superior gaming performance and an interface that offers completely optimized flexibility. Originally unveiled at the Consumer Electronics Show earlier this year, the Odyssey Ark was recognized as a CES Innovation Award Honoree.

A New Cinematic Experience That Appeal to The Senses

The large 55-inch screen wraps around the user’s field of view thanks to its 1000R curvature, filling their peripheral vision. This is further emphasized by Cockpit Mode, which enables the screen to rotate with HAS (Height Adjustable Stand), tilt and pivot functionality for an optimal screen environment that creates a new sense of world-blending immersion.

The Odyssey Ark brings Samsung’s Quantum Matrix Technology to bear, using Quantum Mini LEDs, which enable ultra-fine and precise control of the densely packed LEDs. With newly added 14-bit processing, a sophisticated lighting control technology, gamers see both dark and bright scenes, including 16,384 black levels for ultra-realistic graphics.

A million-to-one static contrast ratio brings out even the most subtle details with perfect clarity. Plus, the Neural Quantum Processor Ultra takes content quality to new heights by using data generated from 20 neural networks to enhance every visual detail, upscaling content to up to 4K resolution.

For supreme cinematic experience, the Odyssey Ark leverages Samsung’s Matte Display and Sound Dome Technology. The Matte Display provides both anti-glare and anti-reflection protection, minimizing distractions and keeps users focused on the content in front of them. The Odyssey Ark introduces magnificent sound with ‘Sound Dome Tech’ featuring AI Sound Booster and Dolby Atmos to enhance the surround sound experience. Four speakers, one at each corner, and two central woofers result in realistic and rich sound thanks to a 60W 2.2.2 channel with the lowest 45Hz notes of any gaming screen or gaming soundbar.

Superior Gaming Performance Optimized for Players

Along with the 165Hz refresh rate, the Odyssey Ark brings together a 4K (3,840 x 2,160) resolution featuring 1ms response time (GtG) with AMD FreeSync Premium Pro, maximizing on-screen accuracy and giving gamers a competitive edge in fast-moving environments. The Odyssey Ark also delivers powerful gaming performance and enables gamers to experience the best of gaming in one place with Samsung Gaming Hub.² Samsung Gaming Hub is an all-in-one game streaming discovery platform, where players can discover and enjoy games they love from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna.

Samsung Gaming Hub allows instant access to top streaming services, as well as popular console and PC games. With no downloads or storage space requirements, users can explore every corner of the gaming world without limitations.

Flexible Interface To Find The Perfect Settings for Victory

Gamers increasingly expect personalized and customizable gaming experiences. The Odyssey Ark provides a range of innovative features that let gamers adjust screen size, position and even ratio for an optimal gaming setup. First, the solar-powered Ark Dial — the exclusive controller for the Odyssey Ark — can quickly and simply control a variety of settings, including Flex Move Screen, Multi View, Quick Settings and Game Bar.

Flex Move Screen allows users to adjust screen size between 55- and 27-inches, change the screen position and even switch the screen ratio between 16:9, 21:9 and 32:9 — all with just one touch of Ark Dial. This freedom is not only horizontal but also vertical position, giving users even more control of the viewing experience. Multi View allows users to use the large screen to its full potential by displaying up to four screens all at once while horizontal, or three while in Cockpit Mode. This eliminates the need for multi-monitor setups, so gamers can enjoy a clutter-free environment.

Game Bar³ is a powerful tool enabling gamers to quickly and easily view their gaming status and control important settings without ever needing to leave the game screen. From checking FPS (Frames Per Second), HDR (High Dynamic Range) and VRR (Variable Refresh Rate), to adjusting settings such as screen ratio, response time and Game Picture mode, Game Bar puts the player in control and on the road to victory.

As well as being equipped with a solar panel, the Ark Dial can also be charged by a USB Type-C connection, eliminating the need for any disposable batteries.

Preorder for Samsung’s Odyssey Ark will be available from August 15, 2022.⁴ For more information, please visit: https://displaysolutions.samsung.com/monitor/detail/2048/S55BG97.

[Spec Table]

¹ Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

² Samsung Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region. 

³ Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

⁴ Preorder may vary by region or country

Samsung’s lineup received 2022 Honoree accolades across the board, including for the 55-inch Odyssey Ark, the 49-inch Odyssey Neo G9, the 32-inch Odyssey Neo G8, the 34-inch Odyssey G8, the 32-inch Smart Monitor M8 and the 32-inch High Resolution Monitor S8. This marks the ninth accolade that Samsung monitors have received at this year’s CES, setting a new record for the lineup at the world’s largest electronics show.

Sponsored by the CTA, which owns and organizes CES, the CES Innovation Awards program spotlights standout examples of design and engineering across multiple consumer product categories. This marks the sixth straight year that Samsung monitors have earned CES Innovation Awards, solidifying the company’s position as the global leader in the gaming monitor market.

Check out the infographic below to view this year’s complete list of award-winning monitors.

Nicknamed “Samsung city”, the company’s booth at the Las Vegas Convention Center is packed with innovations that bring its “Together for tomorrow” vision to life. From new Bespoke Home appliances to lifestyle-catered displays, to the latest addition to the Galaxy family, there’s just so much to see in Samsung city.

Check out the photos below for a peek at the exciting future that Samsung is showcasing.

Welcome to Samsung City

Samsung’s CES 2022 booth showcases products, technologies and initiatives that are helping the company realize its “Together for tomorrow” vision.

Before heading inside, CES attendees register to enter Samsung’s booth at designated kiosks.

Taking Connected Home Experiences to the Next Level

An exhibit demonstrates how seamless connectivity enables Samsung devices to team up to simplify home management.

Screens Everywhere, Screens for All

CES attendees admire MICRO LED’s best-in-class picture quality, made possible thanks to 25 million micrometer-sized LEDs that individually produce both light and color.

Samsung’s newest MICRO LED is available in a choice of three sizes: 89, 101 and 110 inches.

Samsung’s 2022 Neo QLED lights up the booth with vibrant visuals – and attracts a crowd in the process.

Samsung’s new portable screen, The Freestyle, was designed to allow users to transform any space into a screen.

The Freestyle hangs over a dining table, projecting playful animations in which tiny characters rush to deliver 2D meals to 3D plates.

“Game on”: An exhibit invites attendees to experience how The Odyssey Ark, a new 55-inch curved gaming screen, takes immersion to the next level.

A cardboard tree and other creations highlight the expansion of Samsung’s award-winning Eco-Packaging program.

Make Your Home Your Own With Bespoke

Samsung’s Bespoke lineup of home appliances now features a wider variety of customizable devices, including French Door refrigerators, ranges, and over-the-range microwaves.

The Bespoke Home lineup also includes vacuum cleaners and air purifiers.

Adding More Choices and Colors to the Galaxy Lineup

Visitors to Samsung’s booth take a closer look at the company’s latest mobile innovations.

The newest addition to the Galaxy family: the Galaxy S21 FE.

Attendees view a demonstration of how the Galaxy Z Flip3 Bespoke Edition is customized.

Transforming Cars Into Multipurpose Spaces

An interactive exhibit showcases Samsung’s new vision for in-vehicle experiences.

The demo showcases a scenario in which information on road conditions and other factors is presented to drivers and passengers in real time.

Attendees observe how the vehicle analyzes information on the surrounding area and connects to various services to make the driving experience more enjoyable.

An attendee tests out a technology that monitors a driver’s condition and helps them relax to ensure that they have a pleasant ride.

Personalized & Intelligent Future Home

Samsung’s booth also includes a live demonstration of the new Samsung Bot i and Samsung Bot Handy.

The Samsung Bot i is an interactive robot that simplifies tasks like video conferencing.

The Samsung Bot Handy is a manipulation robot that can assist with a variety of household chores.

Samsung Electronics today unveiled its vision for the future, “Together for tomorrow”, during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers.¹ “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills.² When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near-zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users With Customized Experiences 

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products – it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

² Estimate is based on expected sales volume and average usage period of related products.