Paralympic Games – Samsung Global Newsroom

Samsung Inspires Paralympic Spirit through Meaningful Technology at the PyeongChang 2018 Paralympic Winter Games

Samsung Newsroom — Wed, 07 Mar 2018 11:00:22 +0000

As a continuation of its commitment to the Paralympic Movement, Samsung Electronics, will celebrate the PyeongChang 2018 Paralympic Winter Games through a series of activations that help spread the Paralympic Spirit and inspire #DoWhatYouCant. As a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment and Computing Equipment category, Samsung will expose athletes and fans to cutting-edge technology that allows them to capture and share lifelong memories of their Paralympic Winter Games experiences.

“For six consecutive Paralympic Games, Samsung has displayed commitment to its partnership with the IPC with accessible technology that creates a more inclusive and exciting experience for all,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “At PyeongChang 2018, we will continue to leverage our technological advancements to inspire the #DoWhatYouCant spirit and motivate more people to be involved in the Paralympic Movement.”

For PyeongChang 2018, Samsung will continue to provide innovative platforms that allow more people to become connected, engaged and involved in the Paralympic Winter Games through the following activations:

Providing Exclusive Galaxy Note8 Pack to All Paralympians

The PyeongChang 2018 Paralympic Winter Games marks the first time all Paralympians will receive Samsung smartphones – allowing them to capture and share their experiences and to further generate excitement for the Paralympic Movement amongst fans around the world. Each Paralympian will receive a Galaxy Note8 as part of an exclusive pack that features a fast-charging battery pack as well as a special case that incorporates a Paralympic Winter Games interface once attached to the phone.

Accessible Experiences for All at Samsung Paralympic Showcases

Samsung will highlight its dedication to the Paralympic Movement by revamping and renaming Samsung Olympic Showcases as Samsung Paralympic Showcases. Popular features that attracted over 430,000 people during the Olympic Winter Games PyeongChang 2018 will continue to entertain visitors, including 4D VR experiences powered by the Galaxy Note8 such as ‘The Mission to Space VR: A Moon for All Mankind,’ as well as snowboarding and other winter sports. Exclusively for the Paralympic Winter Games, visitors will be able to experience how the vision-enhancing Relúmĭno application works in conjunction with Samsung Gear VR to help those with low vision see the world more clearly. Wheelchair accessible ramps and lifts will ensure all athletes and fans are able to participate in a variety of interactive experiences.

New Storytelling Through the Eyes of Samsung Paralympic Blogger Program

Samsung will once again partner with the IPC to share behind-the-scenes Games-Time experiences with fans around the world through the Samsung Paralympic Bloggers Program. For PyeongChang 2018, 25 Paralympians, team officials and reporters were selected to use their creativity to share unique content and their own #DoWhatYouCant stories, which will be uploaded on various digital platforms including the IPC’s official YouTube channel, Twitter and Facebook, as well as bloggers’ respective social media accounts.

Adapting the PyeongChang 2018 App to Deliver a Better Paralympic Games Experience

Samsung is once again powering the custom mobile application, as an effort to further enhance the PyeongChang 2018 experience for all, ensuring smarter communications and smoother wireless operations during the Paralympic Winter Games. The all-in-one app, created in partnership with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG), received more than 1,280,000 downloads during the Olympic Winter Games PyeongChang 2018 period, and has been updated to provide the official Paralympic Games schedule, venue and event information, results, medal counts, and more real-time updates during the Paralympic Games.

The app is available for free in Samsung Galaxy Apps, Google Play Store and iOS App Store.

“With a shared vision to inspire athletes and fans to #DoWhatYouCant, Samsung has brought meaningful technology to the Paralympic Games and prompted discussion about seeing ability over disability,” said IPC President, Andrew Parsons. “We are excited to see Samsung’s innovations come to life in a way that is inclusive and promotes accessibility for those living with an impairment.”

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the IPC in the Wireless Communications Equipment and Computing Equipment category. Starting from Torino 2006 Paralympic Winter Games, Samsung has supported 6 consecutive Paralympic Games, and is proud to be an official worldwide partner of PyeongChang 2018. Samsung hosts various Paralympic Games campaigns that aim to enable athletes and fans around the world to participate in the Paralympic Movement and to spread the excitement and inspiration of the Games through its wireless communication technologies. Samsung’s commitment as a Worldwide Partner continues through PyeongChang 2018 and Tokyo 2020.

Watch Behind the Scenes Videos from Samsung Paralympic Bloggers

Samsung Newsroom — Tue, 13 Sep 2016 11:00:30 +0000

With the Rio 2016 Paralympic Games officially underway, wanted to share some highlights from this week as athletes arrived at the Athlete’s Village and got settled into their new routine for the next exciting 10 days.

As part of the Samsung Paralympic Blogger program, 30 Paralympians from countries including Brazil, United States of America, Korea, Great Britain, France, Spain, China as well as an athlete from the Independent Paralympic Athletes team received Samsung Galaxy S7 phones and other mobile accessories to capture exclusive, behind-the-scenes 360 blogs that allows them to share their experiences with the world. Through their daily posts, fans will get a firsthand glimpse at Paralympic Games moments that can’t be seen at home, as athletes will share exclusive content captured during training sessions, competition preparation, Opening Ceremony and more.

The Samsung Paralympic Blogger program is an extension of the project which began during the London 2012 Paralympic Games and continued through the Sochi 2014 Paralympic Winter Games, which was the first time that athletes created vlogs from a major sporting event. The program helps establish a heritage of commitment to Paralympians, while challenging the world to focus on athletes’ ability and engage with their personal stories. This program is part of Samsung’s overall Rio 2016 Paralympic Games campaign which celebrates how meaningful progress comes from daring to defy barriers and seeing ability over disability.

Key highlights from this week include:

Tatyana McFadden (Athletics, USA) shares Team USA preparations for the Rio 2016 Paralympic Games Opening Ceremony.

“Team USA is leaving for the Opening Ceremony! So exciting”

Gustavo Fernandez (Wheelchair Tennis, Argentina) at the Rio 2016 Paralympic Games Opening Ceremony.

“I have all the family watching me here. After so many years it was so worth it. It’s worth it. It’s very exciting!”

Janet McLachlan (Wheelchair Basketball, Canada) at Team Canada Paralympic Village Welcome Ceremony and Flag Raising Ceremony.

“Today is Canada’s Welcome Ceremony, and it’s something quite especial, especially for those from our team who will be unable to attend the Opening Ceremony”

Teresa Perales (Swimming, Spain) training session with her teammates at the Aquatics Center.

“We have lots and lots of energy and are enjoy the water very much! I hope to see you guys in the next video. We’ll be doing a bit of trouble making. See ya!”

You can watch more videos and follow your favorite athletes by visiting www.youtube.com/Paralympics. For more information about Samsung’s involvement in the Paralympic Games, please visit www.samsungmobilepress.com/Olympics/

The full list of athletes taking part in the Samsung Paralympic Bloggers project includes:

Abdi Jama (Wheelchair basketball, Great Britain)

Alvaro Valera (Table tennis, Spain)

Amalia Perez (Powerlifting, Mexico)

Andre Brasil (Swimming, Brazil)

Arnaud Assoumani (Athletics, France)

Carlos Serrano (Swimming, Colombia)

Chuck Aoki (Wheelchair rugby, USA)

Cuiping Zhang (Shooting, China)

Darwin Castro (Athletics, Ecuador)

David Smith (Boccia, Great Britain)

Fabien Lamirault (Table tennis, France)

Gustavo Fernandez (Wheelchair tennis, Argentina)

Gustavo Sanchez (Swimming, Mexico)

Hannah McFadden (Athletics, USA)

Hwa Sook Lee (Archery, South Korea)

Ibrahim Al-Hussein (Swimming, Independent Paralympic Athletes)

Janet McLachlan (Wheelchair basketball, Canada)

Jinho Park (Shooting, South Korea)

Katie Holloway (Sitting volleyball, USA)

Leinier Savon Pineda (Athletics, Cuba)

Liu Jing (Table tennis, China)

Marie-Amelie Le Fur (Athletics, France)

Michael Jeremiasz (Wheelchair tennis, France)

Natalia Mayara (Wheelchair tennis, Brazil)

Petrucio Ferreira (Athletics, Brazil)

Tatyana McFadden (Athletics, USA)

Teresa Perales (Swimming, Spain)

Terezinha Guilhermina (Athletics, Brazil)

Ye Ruyi (Wheelchair Fencing, China)

Yohansson Nascimento (Athletics, Brazil)

Samsung Celebrates Ability with Launch of Rio 2016 Paralympic Games Campaign

Samsung Newsroom — Wed, 07 Sep 2016 22:00:47 +0000

Samsung Electronics, Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category, today announced its global Rio 2016 Paralympic Games campaign – a continuation of the brand’s Rio 2016 Olympic Games program – which celebrates how meaningful progress comes from daring to defy barriers. The campaign kicks off with the announcement of several on-the-ground activations including the transformation of Samsung Galaxy Studios in Rio, the Samsung Paralympic Blogger program, official application and the Whang Youn Dai Award.

“The Paralympic Games are a global movement that inspire and celebrate the spirit of progress and the human challenge,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Samsung strives to create breakthrough mobile technologies that help make the digital world more accessible for those with disabilities. We hope our Rio 2016 Paralympic Games campaign will help spark a global conversation around seeing ability over disability and enable everyone to participate in the Paralympic movement.”

Accessible Experiences at Samsung Galaxy Studios

In the lead-up to the Paralympic Games, Samsung has revamped its Galaxy Studios in Rio, including its flagship studio in Olympic Park, including several accessibility features, ensuring all consumers, athletes and fans are able to take part in a variety of interactive experiences. Wheelchair accessible ramps and lifts enable visitors to reach the Gear VR 4D Experience Zone, where they will experience exhilarating Olympic Sports, roller coaster rides and kayaking through water rapids via Samsung Gear VR paired with Galaxy mobile devices.

Samsung also offers unique, hands-on opportunities for visitors to experience how Samsung Accessibility technology features are designed and utilized to help those with disabilities. Galaxy Accessibility Experience Programs will include:

“Blind Game” – Visitors will learn how voice assistance works by utilizing the feature to play 30-second maze games on Galaxy mobile phones
“Sound Detector” – Through the “Sound Detector” feature on Galaxy mobile devices, visitors will learn how people with hearing disabilities use the sound detector feature to sense the status of audible surroundings, such as a bell ringing or a baby crying.
“Color Adjust” – The graphic interface feature will showcase how “Samsung Color Adjust” can help people with color vision deficiency to see vibrant colors. Users will see a series of images on Galaxy mobile devices as someone with color deficiency would see, and will then will be able to compare how a world with colors changes the images as they are then displayed with the adjusted colors
“Review Your Moment” – The “Review Your Moment” experience is a demonstration of the “Samsung Dexterity Feature.” Visitors will learn how those who have difficulties utilizing mobile touch screens with their hands can operate smartphones with head gestures or third party hardware switches. Fans will use a selfie application feature and collect their printed photo following the experience.

Get Behind the Scenes through the Samsung Paralympic Blogger Program

Samsung will once again partner with the International Paralympic Committee (IPC) to provide 30 Paralympians from countries including Brazil, United States of America, Korea, Great Britain, France, Spain, China as well as an athlete from the Independent Paralympic Athletes team the opportunity to capture and share their Rio 2016 Paralympic Games experiences with the world. As part of the Samsung Paralympic Blogger team, each of the 30 athletes will receive a Samsung Galaxy S7 and other mobile accessories to create exclusive, behind-the-scenes 360 vlogs, which will be uploaded on various digital platforms including the IPC’s YouTube channel, Samsung channels and the athletes’ social media accounts. Content will allow fans to get a firsthand glimpse of how these Paralympians are defying barriers and showcasing their tremendous athletic abilities on the world stage.

Athletes in the Paralympic Village will also be able to experience the Samsung Paralympic Bloggers in 360 by visiting a special station and viewing the content through Gear VR headsets paired with Samsung mobile phones. The stations will also contain other 360 content from key landmarks in Rio, allowing athletes to see the sites without leaving the Paralympic Village.

“We are thrilled to once again work with Samsung to share the excitement and inspiration of the Rio 2016 Paralympic Games with the world through the eyes of the Samsung Paralympic Blogger team,” said IPC President, Sir Philip Craven. “As a longstanding Worldwide Paralympic Partner, Samsung continues to bring meaningful technology to the Paralympic Movement that helps both athletes and fans connect with the Paralympic Games.”

The Rio 2016 App: Enhancing the Paralympic Games through Innovative Technology

The official application of Rio 2016, “The Rio 2016 App”, developed by Samsung in collaboration with the Rio 2016 Organizing Committee, provides athletes, fans and consumers with 24/7 updates on all of the latest Paralympic news. The app, which received more than 6 million downloads during the Rio 2016 Olympic Games period, has been updated to provide the official Paralympic Games schedule, venue and event information, results, medal counts, more real-time updates and information of Samsung’s marketing activities during the Paralympic Games.

The Rio 2016 Official Application is available for free download through the Samsung Galaxy Apps, Google Play for Android, App Store for iOS, and selected App Store in China as well as the Windows App Store.

Samsung Supports Athletes Defying Barriers through Whang Youn Dai Award

To further support athletes who are defying barriers, Samsung will once again sponsor the Whang Youn Dai Award, which was established by the IPC to recognize Paralympians who have overcome adversities through sports and inspire and excite the world through the spirit of the Paralympic Games. During the Paralympic Games Closing Ceremony, a Samsung representative will present the award to one male and one female winner as part of a victory medal ceremony.

For more information about Samsung’s involvement in the Paralympic Games, please visit www.samsungmobilepress.com/Olympics/

The list of athletes taking part in the Samsung Paralympic Bloggers project includes: