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Ludo Memorial Park in Cebu, Philippines is home to 250 to 300 people

A Village by Day…

At first glance, Ludo looks and sounds like any other village. Dozens of people are gathered around the entrance going about their business. You could hear laughter and shouting of children playing games. However, upon closer inspection, there is no doubt about what this place originally is – a cemetery.

At first glance during the day, Ludo looks and sounds like any other rural village

So how did a community of around a hundred families come to live where the dead lie? The village manager, Mr. Tata, isn’t sure when people started to live in Ludo, but he says, “Many of them were living in the street before they settled here.” For many of the people in Ludo, the fact that Ludo is a cemetery doesn’t matter much as long as it provides much-needed shelter from the cold nights and rainfall.

Homes are not only built on top of tombs but also anyplace that is suitable for living such as the roofs of structures

Ludo Memorial Park holds many Chinese-style mausoleums, built like houses, in addition to the stacked graves Cebuanos are used to. These monuments were built to serve as resting places for the deceased, but in the course of time, people found that these structures could house the living as well.

Some families conveniently chose to move into the house-like mausoleums. Others monuments are mainly headstones but now have makeshift shacks built over it. The villagers laid boards on top of the tombs to make floors and brought in furniture and appliances to make life suitable. These configurations have become the homes for the people in Ludo. They eat, study, and sleep on top of the tombs. The good news is that it’s free; the bad news is that there are none-to-very-little basic services such as clean water, sanitation, or electricity.

…Turns Back into a Cemetery at Night

The absence of basic elements for living is what concerns the people in the village the most. In particular, the lack of electricity causes the village to turn back into a lifeless cemetery at night. People return to their homes as soon as the sun sets because not only does the lack of light make walking around outside dangerous but also because there just isn’t much to do in the dark.

The daily contrast is stark in Ludo – the days are dry and hot but at night it becomes dark, windy and chilly

“There are many inconveniences living here, but having no electricity is the most difficult,” said Marlene Millegas, a mother of four children. “When it gets dark, my children and I can’t do anything. And if it rains, it becomes difficult even to find our way back home.”

While those are all legitimate concerns, she is most worried about how this hinders her children’s learning experiences. Madel, the oldest daughter of the four said, “If we could only have electricity, we could do our homework and study in the evening, too. Currently, we have to wake up at sunrise if we want to keep up – we don’t have a choice.”

The family of Mrs. Millegas (middle) organize their things in the dark

Solar-powered Lanterns Bring Bright Smiles to the People of Ludo

On April 19^th, Samsung Electronics and Miral Welfare Foundation held a joint event to present solar-powered lanterns to the villagers in Ludo. This event was part of a company-wide campaign called #ShareTheLight and employees contributed by not only donating the funds for the kits but also assembling the solar-powered lanterns.

“These solar-powered lanterns are but a small gesture,” said Kevin Lee, President, Samsung Electronics Philippines. “But I hope they help bring about a brighter future of the villagers – especially the children.”

200 people in the village of Ludo gathered to receive solar-powered lanterns

While the hundreds of lanterns Samsung Electronics supplied may not change everything overnight, it will provide the villagers more time to accomplish things, such as studying at night. The lanterns will also help provide the small things that sometimes many of us take for granted, such as families having conversations over dinner.

Mrs. Dorina thanked Samsung Electronics, saying “We are so glad to have the lanterns. It was so uncomfortable having no power”

“[These] lanterns will bring us longer days. Now I can get more things done and enjoy more things,” said Crystal Conception, a Ludo resident. Diego Labakal, another villager, commented that “[the lantern] will definitely bring more happiness to our families.”

The children of Ludo are now excited that they don’t have to go to bed once the sun sets

“The children especially like [the lanterns] because they can study in the night with it,” shared Hwang Yeong-hee, branch manager of Miral Welfare Foundation. “As the lanterns help to brighten the night of the Ludo villagers, Samsung Electronics has taken another step towards their goal of creating a better world through technology.”

“I couldn’t study at night before but now that I can, I am so excited!” said Model Yokte, one of the children who received the lantern

About Samsung Electronics’ #ShareTheLight Campaign

#ShareTheLight aims to raise awareness on climate change and energy inequality by providing lights of hope for regions that have electricity shortages.

Beginning in 2017, Samsung Electronics took part in the WWF Earth Hour campaign, turning off lights at its offices around the world. Samsung Electronics took a step further to “share the light” with people in Tiom, Indonesia, who didn’t have sufficient access to electricity.

This year, in the second year of the campaign, Samsung Electronics sent 1,000 solar-powered LED lanterns, assembled by employee volunteers, to rural villages in Ludo and Mactan, Philippines, as well as Phitsanulok, Thailand.

In the spirit of continuity, Samsung Electronics Indonesia has also decided to donate an additional 1,500 solar-powered LED lanterns to the Kaubun village in Kalimanten, Indonesia, and the Larantuka village in Flores Island, Indonesia. These efforts will be in collaboration with the Indonesian Red Cross Society and Du Anyam, a social enterprise that focuses on empowering women in rural Indonesia.

Additional images

The tombs serve as playgrounds for the children of Ludo

Typical interior of a Ludo household

According to village manager Mr, Tata, the population of the village was around 60 people 9 years ago. It has now grown to nearly 300

Mr. Tata (right) has been working as the village manager of Ludo since 2009

Kevin Gi-ho Lee, President, Samsung Electronics Philippines, hands out lanterns to the villagers

[Video]

[Summary]

What we did

• Samsung Electronics, in collaboration with the Miral Welfare Foundation, gave out 1,000 solar-powered LED lamps to villages that suffer from power shortages

Background

• Ludo, which received 200 of the lanterns, is a village established in a memorial park, home to 200-300 people who couldn’t afford accommodation elsewhere
• Ludo residents not only suffer from poverty but also lack basic services like electricity. Residents can’t do many things at night, making it more difficult to escape the current state of poverty

Why it Matters

• By providing light, the LED lanterns will not only help villagers make use of more time each day, but will also help enable the children to study at night
• “As the lanterns help to brighten the night of the Ludo villagers, Samsung Electronics has taken another step towards their goal of creating a better world through technology,” said Hwang Yeong-hee, branch manager of Miral Welfare Foundation

(From left) Samsung Philippines’ online business product manager Erwin Oliva, ecommerce and innovation head Sophia Singanon, IT and mobile marketing head Nio Judalena, media head Barbie Ocampo, corporate citizenship head Arlita Narag, and chief marketing officer Chad Sotelo.

Samsung Electronics Philippines Corporation (SEPCO) won three awards at the Philippine Quill Awards 2015, organized by the International Association of Business Communicators (IABC) Philippines.

Among the awards won were an Award of Excellence in the Communication Management category for the Samsung Galaxy S6 and S6 Edge “Next Is Now” campaign, a Merit award for Communication Skills for the “Samsung: BenCab in Two Movements” campaign, and a Merit award for Corporate Social Responsibility for “Samsung Culture Connect”.

The Samsung Culture Connect campaign facilitated the appreciation and rediscovery of iconic but disappearing plazas in Manila – an important part of the social and cultural history of Philippine society. The campaign used a mobile application, virtual reality technology and public engagement via an exhibition event and seminars.

The BenCab in Two Movements was a unique and interactive art exhibit done in collaboration with a Philippine National Artist, Benedicto Cabrera, who celebrated his 50^th anniversary as a visual artist.

The Next Is Now campaign brought to life Samsung’s identity as a relentless innovator that accelerates discoveries and possibilities for consumers. The launch of the Galaxy S6 & S6 edge introduced Samsung’s re-imagined design philosophy – creating new standards not only for design & craftsmanship, but also in performance, ultimately giving consumers an experience of future smartphone technology today. The campaign leveraged PR, fully integrated with digital & social media, identifying key global and local milestones to drive and amplify conversations throughout the duration of the three-month campaign.

The Philippine Quill Awards are the Philippines’ most prestigious honors for business communications. SEPCO’s triple win signifies not only excellence in business communications but also in creativity, collaboration and corporate citizenship.