Samsung Electronics today announced how the company’s investment and leadership in AI, IoT, and 5G technologies will serve as the building blocks for its vision for Connected Living. The company also unveiled its future AI-powered robotics platforms, which can be used to manage activities of daily living, such as helping an aging population independently manage their health routine.

“2019 is Samsung Electronics 50^th anniversary, and for the last five decades, we’ve been committed to bringing meaningful innovations to consumers everywhere,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “In 2019, we’re taking things to the next level, and leveraging our industry leadership to make our vision of Connected Living a reality.”

HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics gives his opening remarks, welcoming guests to Samsung Electronics’ CES 2019 Press Conference.

Accelerating the Intelligence of Things with IoT, 5G, and AI  

Driving Samsung’s Connected Living philosophy is the Intelligence of Things – IoT, 5G, and AI working together across devices, to create seamless experiences. At its CES press conference in Las Vegas today, the company explained how its work in these core technologies is enabling innovation throughout its product portfolio.

Since unifying the SmartThings app and introducing the SmartThings Cloud, the SmartThings ecosystem has grown significantly. The number of registered SmartThings users has grown 220 percent and app installs have increased 61 percent. The number of partners participating in this ecosystem has also grown by 44 percent. Today, consumers can enjoy SmartThings experiences with devices from top global brands like Amazon, Google, Bose, Sylvania, and Plume.

Samsung leveraged its telecommunications leadership to make major strides in bringing 5G connectivity to consumers. Samsung is the number one patent holder with ETSI¹, having registered more than 2,000 5G essential patents as of November 2018. And it is the world’s first company to receive FCC approval on its commercial 5G equipment. The company powered the commercialization of home and mobile 5G networks with major U.S. carriers and all three mobile carriers in Korea, with additional trials running in Europe and Asia. Samsung is also committed to putting the power of 5G in consumers’ hands, with a 5G smartphone coming in the first half of 2019.

Samsung believes that AI is most useful when it helps to simplify a complex world. To that end, the company established seven Global AI Centers, and is adopting unique technologies into its products and services. And to ensure that Samsung works with the best and the brightest in the field, Samsung NEXT and the Samsung Strategy and Innovation Center (SSIC) have invested in more than 20 AI-related startups over the last five years.

Bixby, Samsung’s Intelligence Platform, Expands

Bixby started as a smarter way to use your Galaxy phone. Today, it is evolving to become a scalable, open AI platform that will support more and more devices. The company announced that Bixby intelligence will be infused into its 2019 QLED and premium TVs, and smart appliances like refrigerators, washers, as well as air conditioners, mobile devices, AI speakers and more. What’s more, Bixby is expanding to a new Digital Cockpit and robotics platforms.

Uber, Ticketmaster and others are using Bixby to make their services more intelligent. Today, Samsung announced that iHeartRadio joined as a new partner. And, Bixby will continue to grow as more partners, such as Google, join the ecosystem.

Samsung also announced its core AI philosophy: Fairness, Accountability, and Transparency. As it works to advance AI technology, Samsung is committed to ensuring the algorithms it builds are inclusive, the protection of user information and privacy are top priorities, and it’s easy for consumers to understand what the company does with their data and how it is handled.

Next Level Experience of Samsung’s 2019 Portfolio

Samsung also introduced a lineup of new innovations, all of which streamline and simplify day-to-day tasks, and offer a more personalized and unique experience for each user, in a way that only Samsung can.

Entertainment:

Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019 lineup that features 65”, 75”, 82”, and 85” models. Embedded with the Quantum Processor 8K chip, the 2019 8K line delivers the best in QLED picture quality, design, smart features in more sizes than ever in stunning 8K resolution. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognize and upscale any content, regardless of the native resolution, to near pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

Dave Das, Senior Vice President of Samsung Electronics America, unveils the 98-inch QLED 8K.

In 2019, Samsung Smart TVs offer more ways to search for content and more compatibility with connected devices than ever before. With an improved AI algorithm that leverages a user’s subscription services, favorite content, and TV viewing habits, the Universal Guide makes it easier for users to find the perfect show for them to watch. Users also have more options than ever to quickly and easily find and control their favorite content with just their voice by using new Bixby and the AI Remote as well as even more ways to control their Samsung TVs through Amazon Echo and Google Home.

(From left) Dave Das, Senior Vice President of Samsung Electronics America and Yoon Lee, Senior Vice President of Samsung Electronics America, demonstrate the Universal Guide with new Bixby on a 2019 Samsung Smart TV.

In a move to deliver more entertainment options, value and open platform functionality to Samsung Smart TV users, Samsung announced it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

Home:

Family Hub 2019 is more intuitive and intelligent than ever before. The new Family Board offers a completely redesigned screen experience, letting family members communicate and share memories in a creative space on the front of the fridge. Honored with a CES 2019 Innovation Award, Family Hub 2019 with the new Bixby lets users interact in natural language to get answers to complicated questions, preset the oven, search for recipes, and even call an Uber. In addition, Bixby visually shows you information on the screen for a richer experience and displays an array of visual information. These new features will also be available via automatic update for most earlier Family Hub models.

(From left) John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America and Yoon Lee, Senior Vice President of Samsung Electronics America, demonstrate Family Hub’s enhanced AI and IoT capabilities during Samsung’s CES 2019 press conference.

The new front load washer, also a 2019 CES Innovation Award winner, can finish a full load in just 30 minutes² with the SuperSpeed feature. With Bixby, users can also control its smart features like getting recommendations for the best wash cycle, scheduling a cycle to be completed at a users’ preferred time, automatically connecting the dryer cycle when the washer is done, or monitoring usage to efficiently manage their laundry appliances.

Work:

Samsung revealed a line of new, innovative products that combine productivity and flexibility to help consumers get things done more conveniently. The redesigned Notebook 9 Pro is engineered for on-the-go modern professionals to help them reach their true creative potential, while the Notebook Odyssey gaming laptop, powered by the new high-end NVIDIA® GeForce RTX 20-series GPU, is ready for both work and play. Samsung Space Monitor leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist, fully-integrated clamp stand that grips to the desk, tilting back and forth to free up space for optimal user productivity. Beyond aesthetics, Samsung’s Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, sharp images, while the 32-inch model presents content in 4K UHD.

Connected Driving:

Samsung also presented its latest development with HARMAN, showcasing its innovation in automotive technology. The Digital Cockpit 2019 offers an enhanced connected car experience focused on connectivity, personalization, and safety.

With the integration of Bixby’s connected car experience, drivers can remotely check how much gas they have before going on a long road trip or set the car temperature before heading out for the day. Using onboard cameras, the new Digital Cockpit recognizes specific drivers and passengers and sets up the car’s personal space accordingly – adjusting the display preferences, seat height, lighting, and queuing up favorite playlists. Passengers can even enjoy personalized screens on the rear seats and connect to In-vehicle Samsung DeX to get work done on-the-go. The Digital Cockpit 2019 also provides a safer driving experience with the mirror replacement vision system and camera-based safety solutions.

All of this is possible thanks to Cellular-V2X technology that incorporates Samsung’s expertise in mobile network solutions with automotive technologies. With Samsung’s C-V2X, cars will be able to receive and analyze information that will make the driving experience safer and more enjoyable.

Device Solutions:

In order to power tomorrow’s AI technologies, Samsung emphasized that today’s AI infrastructure must evolve to handle intelligence at the edge. For this reason, the company is working to launch a comprehensive portfolio of solutions that will shape the future of intelligent devices.

Samsung’s mobile memory and AI-enabled processors, including the recently-announced Exynos Auto line, will allow for faster and more efficient on-device processing. At the same time, its advanced memory solutions will meet the rigorous demands of tomorrow’s datacenters and enterprises as they look to complete more complex AI tasks.

Robotics Platforms for the Future of AI

Samsung offered a peek into the future of Connected Living by demonstrating its latest developments in robotics platforms including the Samsung Bot Care, Samsung Bot Air, Samsung Bot Retail, and Samsung GEMS. Among the robotics platforms, Samsung gave a first public demonstration of Samsung Bot Care, which helps consumers manage their daily health routines. With its advances in AI and robotics, the company is harnessing its best assets to make a positive impact on society and shape a better world.

Geunbae Lee, Head of the Samsung AI Center, joins Yoon Lee on stage to introduce the crowd to Samsung Bots, which combine the company’s latest advancements in robotics platforms, hardware, software and AI technology. The speakers demonstrated how Samsung Bot Care, pictured here, helps users manage their daily health routines.

For more information including photos and videos, please visit news.samsung.com. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 8-11, 2019.

¹ European Telecommunication Standards Institute
² Based on using SuperSpeed on a Normal cycle with an 8lb load.

At CES 2019, Samsung Electronics will showcase innovative ways that its latest AI and IoT technologies simplify daily life. These include brand new applications for AI and IoT, new ways to make AI do more, as well as new devices that place AI and IoT at the center of users’ connected lives.

It all starts on Monday, January 7 at 14:00 (PST) with a press conference at Las Vegas’s Mandalay Bay South Convention Center. Held on Level 2, Ballrooms G and H, the press conference is open to all credentialed members of the media who possess a CES badge.

Those who won’t be able to make it to the event can still catch all the exciting announcements by tuning in to the official livestream, which will be available via the following channels:

• Samsung Newsroom (https://news.samsung.com)

• Samsung Electronics’ Facebook (https://www.facebook.com/samsung)

• Samsung Newsroom YouTube (https://www.youtube.com/samsungnewsroom)

Be sure to stay tuned to Samsung Newsroom for more updates on Samsung’s CES 2019 news.

At the start of the event, HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics, set the stage for the exciting announcements to follow by inviting guests to “sit back and open your mind to the power of Samsung innovation.” He then discussed the company’s commitment to developing products and services that harness the power of cutting-edge technologies to add convenience to everyday life.

Guests were treated to up-close looks at a number of groundbreaking Samsung innovations, including the new QLED 8K, as well as Samsung’s cutting-edge Micro LED screen, The Wall; a new 49-inch version of The Frame; two new premium soundbars, the HW-850 and the HW-950; and the recently launched Galaxy Note9. The company also discussed how insights garnered from the European market helped it develop a diverse range of intelligent appliances, including its Family Hub refrigerator, Dual Cook Flex, and QuickDrive washing machine.

Check out the highlights of the press conference below.

Guests and media from around the world listen with rapt attention as HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics, kicks off Samsung’s showcase of its latest innovations. In his opening remarks, Mr. Kim discusses how Samsung’s leadership in AI and IoT technologies has helped the company expand its ecosystem of intelligent home innovations.

“Today, we are the only company with the capability to provide consumers with a full range of cutting-edge AI and IoT products and services, from semiconductors to displays, TVs, home appliances, and, of course, mobile phones,” says Kim.

Available in a choice of four ultra-large screen sizes (65”, 75”, 82” and 85”), QLED 8K offers the market’s highest resolution, and features Samsung’s proprietary 8K AI Upscaling technology, which transforms content’s picture and sound—regardless of its native resolution or method of transmission—into premium 8K quality.

Daniel Harvie, Vice President & Head of Home Appliances, Samsung Europe, demonstrates how Samsung’s Family Hub refrigerator seamlessly connects with SmartThings-compatible appliances, and can even be utilized as an intelligent assistant, thanks to its Bixby and Voice ID integration.

After discussing how millennials want their home appliances to offer a level of convenience and efficiency that transforms the way they live, Mr. Harvie discusses how smart innovations, including Samsung’s QuickDrive and Q-rator laundry technologies, cater to their needs.

Before introducing Samsung’s diverse range of mobile innovations, Carlo Carollo, Vice President of Mobile Division, Samsung Electronics, discusses the importance of a seamlessly connected ecosystem of devices. “Innovation is no longer defined by one device and one location,” Mr. Carollo explains. “Instead, it’s about making multiple products and services work together as simply and smartly as possible.”

Mr. Carollo sums up the new Galaxy Note9 as a phone “built with speed, power and performance” in mind, and “designed to let you get the most out of everything you do.”

Samsung Electronics today held a press conference at IFA to outline its commitment to developing ground-breaking products and services that will shape the next era of connected living. Samsung showcased how breakthrough technologies that are powered by AI and IoT can bring greater convenience to people’s lives; eliminate complexity to enhance everyday experiences; and offer a level of security that gives peace of mind.

“Samsung is uniquely positioned to provide consumers with a full range of cutting-edge AI and IoT products and services based on our wide-ranging portfolio of TVs, displays, audio, home appliances and of course mobile devices,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “We are striving to shape a new era of connected living, where our products and services seamlessly interact with one another to make our consumers’ lives richer, smarter and more entertaining.”

At the Frontline of the Future

Samsung is at the forefront of unlocking the power of AI and 5G for consumers, with multi-billion dollar investments announced in recent months, to ensure the continued integration of advancements across hardware, software and services. With the new AI research centers established across the world, including the recent addition at Cambridge in the UK, Samsung expects about 1,000 renowned AI researchers to be working in its facilities globally by 2020, designing and developing user-centric AI that continuously learns and enhances users’ lives in an ever-more intelligent, useful and personalized way.

Furthermore, a next generation network infrastructure is a pre-requisite for the next era of connected living: through its active role in establishing 5G industry standards, Samsung is spearheading the rollout of next-generation networks and later this year, anticipates the introduction of the world’s first 5G-powered gigabit home broadband service (5G Fixed Wireless Access) in the U.S.

The Next Frontier of Picture Quality with 8K Resolution

Samsung continued to revolutionize the visual display industry at IFA 2018 with the introduction of the Q900R QLED 8K, complete with 8K AI Upscaling. Available in four ultra-large screen sizes (65”, 75”, 82” and 85”), Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life.

Real 8K Resolution can produce 4,000 nit peak brightness – a standard met by most film studios. Q HDR 8K, powered by HDR10+ delivers perfect colour expression for realistic, life-like images, just as the creator originally intended. The Q900R’s 8K AI Upscaling, a proprietary technology developed with artificial intelligence, is designed to enhance both picture and sound quality – regardless of the original source quality or format – to premium 8K quality.

Samsung also announced The Wall, a cutting-edge Micro LED screen designed for enterprise and out-of-home viewing environments. Complete with self-emitting display technology and a modular design, The Wall is fully-customizable to give users the freedom to decide how to incorporate the display in their space.

In addition, Samsung introduced a new 49” model to The Frame line-up with the addition of easy discovery, giving users easy access to specially-curated works of art that can be displayed on the screen without having to sort through hundreds of options. In addition, The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Berlin State Museum, the Victoria & Albert Museum and the Tate.

Finally, sound quality continues to remain a top priority, with the introduction of the HW-N950 and HW-N850 premium soundbars from Samsung and Harman Kardon. Both soundbars support Dolby Atmos and DTS:X to create an incredibly immersive sound environment.

Home Appliances Full of Ideas

Globally, modern lives shift towards more dynamic technologies, expecting these to play multiple roles at home. In line with this trend, the kitchen becomes the centre of the home and appliances act as intelligent personal assistants. Ultimately, people want to transform their lives at home more than ever. Building on such continued momentum, Samsung has met the needs of evolving homes and consumers’ lifestyles with a full range of cutting-edge AI and IoT solutions.

With Family Hub refrigerator, users can enjoy a connected living experience to make kitchen life even more convenient and fulfilling. Using the large touchscreen as a control panel, Family Hub can easily control connected devices including third-party devices. With Bixby and Voice ID, users can instantly receive tailored and personalized information they need, while Family Hub’s Meal Planner helps consumers plan meals by recommending the recipes that suit them best.

Dual Cook Flex has brought increased cooking efficiency to meet varying dietary requirements and preferences. With its flexible door and dual-cook function, users can cater to each family member’s needs efficiently. With the Cooking Guide, consumers can also receive recommendations on which oven to use based on the food ingredients and the type of cooking.

The revolutionary washing machine Quick Drive has dramatically transformed people’s lives for the better. Quick Drive can wash clothes in half the time without compromising on washing performance, freeing up consumers’ time. In addition, its AI-powered laundry care Q-rator system serves as a personalized and intelligent assistant, while Laundry Planner minimizes time wasted on washing clothes by allowing users to start and stop laundry according to their schedules.

Next-Generation Mobile Experiences

At IFA, Samsung presented its most powerful smartphone yet, the Galaxy Note9. Announced earlier this month in New York, the Galaxy Note9 is designed for those who demand the best of the best. The phone comes in two internal storage options – 128GB or 512GB^* – which can be maximized to 1TB with a microSD card inserted. The Galaxy Note9’s 4,000mAh battery performance enables users to talk, text and play games without worrying about battery life, and its intelligent camera helps users to capture the perfect shot every time. The S Pen, a trademark of the Galaxy Note series, has been revolutionized by incorporating a Bluetooth Low-Energy (BLE) function. Evolved into a Bluetooth remote control device, the S Pen now lets users take selfies and control presentation slides – even if the phone is 10 metres away.

Building on its premium professional credentials, the Galaxy Note9 is also compatible with the Samsung DeX, delivering a PC-like experience. By simply connecting a single HDMI adaptor^** to a screen, the phone can power a virtualized desktop or serve as a fully-functional second screen. Not only that, the Galaxy Note9 offers maximum productivity, but without compromising on security, with the most comprehensive configuration, deployment and management features on the market, courtesy of the Samsung Knox platform.

Also showcased at IFA is the new Galaxy Watch, which blends the look of a traditional watch with smart technology. Galaxy Watch’s improved battery life of up to 80+^*** hours eliminates the need for daily charging. With the addition of LTE connectivity, users of the Galaxy Watch can now also stay connected without being tethered to a smartphone. Reflecting the rise of consumer consciousness around well-being, the Galaxy Watch comes added with a new stress management tracker, sleep tracker and breathing exercises to help users stay focused.

The Samsung Electronics Booth will be open at Level 2, City Cube Berlin from Friday, Aug. 31 to Wednesday, Sep. 5.

For more information on Samsung and its product portfolio, please visit: news.samsung.com.

*512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).

**Samsung’s HDMI adapters includes HDMI Adapter (EE-HG950), Multi Port Adapter (EE-P5000) and DeX Cable (EE-I1300)

*** Battery life varies by device and usage: Galaxy Watch 46mm (80+ hours with typical usage; up to 168 hours with low usage) and Galaxy Watch 42mm (45+ hours with typical usage; up to 120 hours with low usage). The actual time of battery life may vary depending on the network connection, component, setting, signal strength, noise and many other elements.

At CES 2018, Samsung Electronics will share its vision and strategy for an intelligent and seamless Internet of Things (IoT) experience for all consumers, showcased by the latest innovations Samsung has made to start bringing this experience to reality, now.

Samsung’s press conference at this year’s CES will be held on Monday, January 8, 2018 from 14:00 to 14:45 (PST) at the Mandalay Bay Convention Center, Level 2, Ballrooms G+H. The press conference is open to all credentialed media with a CES badge.

For all others interested, Samsung will also be streaming the press conference live on the following channels:

• Samsung Newsroom official website (http://news.samsung.com)
• Samsung Newsroom Facebook page (http://www.facebook.com/SamsungElectronics)
• Samsung Newsroom YouTube page (http://www.youtube.com/SamsungNewsroom)

For the latest information and announcements regarding Samsung at CES 2018, please visit Samsung Newsroom at:  http://news.samsung.com.

David Lowes, Chief Marketing Officer, Samsung Electronics Europe

“Samsung’s innovation is inspired by consumers and designed to make an immediate difference,” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe. “This innovation is based on craftsmanship, clever connectivity and championing the impossible. As technology increasingly plays a role in every part of our lives, we’re creating products and services that adapt to consumers and set the tone for what becomes their ‘new normal’.”

New Lifestyle Standards in Visual Display

Samsung continued to revolutionise the visual display industry at IFA 2017, with the release of a new 43-inch version of The Frame that was first unveiled earlier this year. Previously available in 55- and 65-inch sizes, the design-led TV experience is the ideal fit for the living room or other sized rooms in the home.

Samsung has partnered with leading galleries and museums such as the LUMAS, Saatchi Art, and Sedition to further enhance The Frame as an art-centric device within the home. Samsung also announced a new partnership with the Prado museum, as well as plans to acquire approximately 1,000 prominent art pieces that can be enjoyed in The Frame’s Art Store in near future. Users will be able to choose from an expanded selection of art, making the most of their TV even when it isn’t in operation.

In addition to the Art Store, the Samsung Collection of specially curated art pieces and the My Collection feature, which allows consumers to project their own personal images onto the screen, gives consumers even more options to visually customize their space, wherever they choose to place The Frame within the home.

Along with The Frame, Samsung presented plans to expand the QLED TV line-up to Europe, as it continues to grow its leadership within the premium TV market. The Q8F model, a flat version of the curved Q8C model, will be launched in Europe in 55 and 65-inch sizes. This model will be a part of the largest TV line up in Europe, which consists of 14 full QLED TVs, in curved and flat models, ranging from 49-inch to an ultra-large 88-inch.To further amplify its premium line of QLED TVs, Samsung has also entered into a partnership with Panasonic and 20^th Century Fox to proliferate HDR 10+ technology. In the months to come, Samsung will continue to expand partnerships to include Hollywood studios, content providers, and game developers.

Samsung also introduced the world’s largest QLED gaming monitor – the CHG90, which measures 49-inches, with a 178-degree ultra-wide viewing angle. The CHG90 offers a full and immersive view of gaming action, expanding the visual capabilities of a gaming monitor without sacrificing speed.

The Craftsmanship for Meaningful Innovation in Appliances

Samsung’s new home appliances introduced at IFA 2017 are designed with a single aim in mind: to make a meaningful difference in people’s lives with brilliant innovations they come to rely on.

Daniel Harvie, Vice President, Home Appliance Business, Samsung Electronics Europe

For example, the need to design around real-life problems was displayed with the launch of Samsung’s new washing machine with QuickDrive technology. Samsung’s QuickDrive technology cuts washing time by half and energy use by 20 percent*, offering consumers the time-saving solution, without compromising washing performance. Its unique Q-Drum^TM consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the QuickDrive moves clothes from top to bottom in the drum but with an added dimension. The plate in the back of the drum introduces a back and forth movement, making a dynamic action powered by double forces that quickly and gently remove dirt to deliver an intense and complete wash cycle.

Samsung introduced the innovative concept called AddWash^TM at IFA in 2015, which allows users to add clothes to a washing machine during an active cycle. QuickDrive takes innovation one step further by offering a new level of convenience and performance. This is the type of technology that Samsung says will eventually become the “new normal” – technology we soon will be unable to live without.

In line with the key theme of Craftsmanship, Samsung also revealed the POWERstick PRO^TM cordless vacuum cleaner. Providing the ultimate cleaning solution, the POWERstick PRO^TM guarantees powerful cleaning performance, easy maintenance and a long-lasting battery. It features an industry-leading 150 watts of suction power and 40-minutes of battery time—twice as long as traditional batteries—with a battery lifespan of five years. It also boasts Flex Handle that folds up to 50 degrees, letting users clean hard-to-reach spaces, such as the below furniture, with less effort.

Samsung will also expand the voice capability of its Family Hub refrigerator to countries in Europe on a phased basis this year, starting with British English, German, French, and Italian. Family Hub will also be integrated with Samsung Connect, letting users control a wide variety of IoT-ready smart appliances regardless of their operating system.

Cleverly Connected for Life on the Move

The new normal for wearable technology isn’t just an activity tracker that counts your steps – it’s about enhanced connectivity to deliver an entire wellness manager and make our lives healthier. At IFA 2017, Samsung unveiled three new wearable devices.

Kate Beaumont, Director, Strategy & Product Planning, Samsung Electronics UK

The versatile smartwatch, the Gear Sport, takes on board the functionality that users want from a fitness gadget today. It is packed with features for people who see no boundary between their life and their wellness. It includes built-in GPS, run-pacing features and nutrition tracking.

With a focus on connectivity, the ever-growing connected ecosystem also brings about the need for more control. The Gear Sport can control the Samsung IoT-enabled devices, act as a remote control for a PowerPoint presentation or Samsung Gear VR, and pay for goods via Samsung Pay (NFC Only).

Samsung also launched the Gear Fit2 Pro – an advanced GPS fitness band. It features a curved 1.5” Super AMOLED display and is able to track various activities – whether on land or in the pool. For the new swimming capabilities, Samsung partnered with swimming expert Speedo to create Speedo On, the first Speedo wearable app that accurately tracks pool exercises. Everything from measuring the number of strokes or lap times, to tracking which stroke the user is doing is all possible on the 5ATM certified** Gear Sport and Gear Fit2 Pro with the Speedo app.

Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including Under Armour Record, MyFitnessPal®, MapMyRun® and Endomondo for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. The Gear IconX (2018) cord-free earbuds complete the line-up of wearable devices launched by Samsung at IFA 2017.

Leading the Standardization of IoT Technologies; Convergence with HARMAN

Samsung has been leading the standardization of global IoT technologies as a diamond member of the Open Connectivity Foundation (OCF). Samsung is the first in the industry to receive the OCF certification for its smart TVs, Family Hub refrigerators and air conditioners, and intends to expand the certification to all of its home appliances throughout the year.

The OCF certification will allow for open compatibility between the different products of member companies. In addition to Samsung, more than 390 companies have joined the OCF, with 20 billion IoT products to be synchronized with the OCF standard in three years.

Samsung’s ongoing partnership with HARMAN is also fortifying its big picture for the new normal. Following six months of partnership, Samsung is now the global leader in connected car technology, with more than 50 million cars on the road worldwide powered by HARMAN and Samsung technology.

The partnership is focused on creating audio and visual experiences that just a short while ago, would have been considered impossible. For example, Samsung’s new HDR LED screen for cinemas, measuring more than 10 meters or 34 feet across, delivers unrivalled picture quality and is brought to life by the audio technology of HARMAN Professional Solutions, together with Samsung AudioLab. The powerful combination of Samsung and HARMAN aims to reinvent both mobility and entertainment, taking the new and making it normal.

Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1 through 6 for IFA 2017.

*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

**Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.

On August 30 at Berlin’s Tempodrom arena, Samsung Electronics will hold its IFA 2017 press conference to offer a sneak peek at its latest innovations, designed to cater to your new normal.

The invite-only event will showcase products designed to seamlessly integrate into everyday life and streamline more facets of our evolving, increasingly connected lifestyles.

The press conference will begin at 6 p.m. (CEST). Those who will not be present for the big event will still be able to take a front-row seat by tuning in to the official livestream on Samsung Newsroom, where you’ll also find breaking news, articles and multimedia content from IFA 2017.

Date: February 28 (Tues) 08:45AM CET (Doors open at 08:20)

Venue: Conference Room 2 of the Media Village (CC4)

Date: February 26 (Sun) 19:00 CET (Doors open at 18:00)

Venue: Palau de Congressos de Catalunya, Barcelona (Address: Avinguda Diagonal, 661-671, 08028 Barcelona, Spain)

Samsung will unveil new products during a press conference that will be live streamed on www.samsung.com/galaxy and Samsung Newsroom.

Koh was joined by executives from UL, Exponent and TUV Rheinland, leading independent industry groups that conducted their own investigation into various aspects of the Galaxy Note7 incidents.

Speakers included:

• Sajeev Jesudas, President, Consumer Business Unit, UL
• Kevin White, Ph.D, Principal Scientist, Exponent
• Holger Kunz, Executive Vice President Products, TUV Rheinland AG

Speakers discussed the findings of the investigations in depth and unveiled new measures Samsung has taken to respond to the incidents.

Based on what the company learned from the investigation, Samsung implemented a broad range of internal quality and safety processes to further enhance product safety including additional protocols such as the multi-layer safety measures and 8-Point Battery Safety Check. Samsung also formed a Battery Advisory Group of external advisers, academic and research experts to ensure it maintains a clear and objective perspective on battery safety and innovation. Battery Advisory Group members include:

• Clare Grey, Ph.D., Professor of Chemistry, University of Cambridge
• Gerbrand Ceder, Ph.D., Professor of Materials Science and Engineering, UC Berkeley
• Yi Cui, Ph.D., Professor of Materials Science and Engineering, Stanford University
• Toru Amazutsumi, Ph.D., CEO, Amaz Techno-consultant

“For the last several months, together with independent industry expert organizations, we conducted thorough investigation to find cause to the Galaxy Note7 incidents.” Koh said, “Today, more than ever, we are committed to earning the trust of our customers through innovation that redefines what is possible in safety, and as a gateway to unlimited possibilities and incredible new experiences.”

For additional information or to view the full press conference, visit www.samsung.com/galaxy and Samsung Newsroom.

Watch the live stream of the full press conference below.

Samsung Electronics, as well as independent expert organizations who conducted their own investigations into various aspects of the Galaxy Note7 incidents, will share their findings. In addition, Samsung will discuss the new measures the company has implemented in response to the incidents.

The full press conference will be available via live-stream globally, and can be accessed through www.samsung.com/galaxy and Samsung Newsroom.

Samsung opened its IFA 2016 press conference in Berlin with a simple yet bold pledge: to redefine the consumer experience. Over the next 45 minutes, in presentations that delved into the company’s European roots, and with the announcements of new products and partnerships expanding its home entertainment, visual display and home appliance offerings, Samsung demonstrated just how much it has already delivered on its vow.

Those attending the showcase at the heart of Messe Berlins’ CityCube arena were welcomed by David Lowes, Chief Marketing Officer of Samsung Electronics Europe, who began by noting the company’s ongoing investment in the continent that 14,000 of its employees call home, as well as its drive to deliver innovations tailored to European consumers. After the introduction, Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe, kicked off a morning of exciting reveals with new additions to Samsung’s Quantum dot display range, briefly tracing Samsung’s pioneering research with the technology, which allows its SUHD TVs to offer the most true-to-life viewing experience available today and enable Samsung TVs todisplay up to one billion colors. He also revealed the world’s largest Quantum dot TV—the 88-inch KS9800—and the first curved Quantum dot PC monitors.

Later, Won-Jin Lee, Executive Vice President of Samsung Electronics, took to the stage to announce further steps to enrich the viewing experience in the intuitive Samsung Smart Remote and enhancements to Smart Hub, allowing users to more seamlessly find and launch premium content on their Smart TVs. As Mr. Lee told the crowd, “Great television is not just about outstanding picture quality; it’s also about amazing content,” which is why Samsung is strengthening its relationships with partners such as Netflix and Amazon to deliver high-quality HDR (high dynamic range) content for European users to view on the outstanding SUHD TVs.

Other highlights of the event included the unveiling of new additions to Samsung’s AddWash line of washing machines, as well as the announcement that Samsung’s Family Hub refrigerators are finally coming to Europe and will feature a Club des Chefs app—a reveal made by three of the Club’s Michelin-starred members themselves: Michel Roux, Michel Troisgros and Elena Arzak.

Samsung wrapped up the showcase by highlighting another vow: its commitment to use technology to enrich European communities. Evelyn Nicola, Sustainability & Citizenship Manager of Samsung Electronics Europe, discussed the company’s Smart Classroom and Digital Academy programs, which teach European students valuable digital skills that will boost their employability. Samsung’s goal with the programs, Ms. Nicola said, was to reach 400,000 students by 2019—a figure, she was pleased to announce, that will be eclipsed later this year.

At the end of the event, attendees were invited to experience Samsung’s enriching innovations firsthand. In case you missed it, check out the highlights below.

David Lowes, Chief Marketing Officer of Samsung Electronics Europe, describes Samsung’s history on the continent, where it employs 14,000 people.

Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe, reveals Samsung’s new lineup of SUHD TVs, including the world’s largest Quantum Dot TV.

Samsung’s new lineup of Quantum Dot SUHD TVs includes 19 models—the broadest SUHD lineup Europe has ever seen.

Jason Hartlove (right), President and Chief Executive of Nanosys, one of the leading developers of Quantum Dot displays, elaborates on how the technology works.

Samsung also unveiled the world’s first curved Quantum Dot PC monitors.

Won-Jin Lee (right), Executive Vice President of Samsung Electronics, and Scott Mirer (left), Vice President of Device Partner Ecosystem at Netflix, announce an expansion in their companies’ collaboration to offer more HDR content for European customers to stream on Samsung’s SUHD TVs.

After introducing key additions to its TV offerings, Samsung, the European market leader in home audio products, rolled out its latest speakers and soundbars designed to deliver a crisp, theater-like sound experience.

Dan Harvie, Director of Digital Appliances, Samsung Electronics Europe, reveals the new additions to Samsung’s popular washing-machine catalog—the number one choice of consumers in France, Spain, Italy and the UK.

Samsung also announced that its Family Hub refrigerators, another example of how the company is redefining the kitchen experience, are finally coming to Europe.

Samsung reveals an expansion of its lineup of premium built-in refrigerators with the Black Caviar edition, crafted with a gorgeous coat of black nano-ink.

Samsung’s new built-in refrigerator: designed specifically with the European market in mind, and stunning inside and out.

Andrea Casalini, CEO of Global E-commerce Division for EATALY, describes a new partnership that will allow Family Hub users to purchase his company’s authentic Italian foods straight from their refrigerator.

Michelin-starred members of Samsung’s Club des Chefs, Michel Troisgros, Elena Arzak, and Michel Roux, announce that the new Club des Chefs Family Hub app will allow consumers to cook their exquisite dishes from the comfort of their own home.

The main focus of the press conference was enriching consumers’ experiences, but Evelyn Nicola, Sustainability & Citizenship Manager of Samsung Europe, also outlined initiatives Samsung has taken to enrich communities, including its Smart Classroom and Digital Academy programs in Europe.

Andreas Langfeld, General Manager of MakerBot, the global leader in 3D printing, elaborates on the company’s partnership with Samsung, which will equip and train teachers and students in European markets to use the technology.

Samsung Electronics used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the European home appliance, visual display and home entertainment markets.

“At IFA 2016, we wanted to show the European commumity how we are continually striving to redefine the Samsung experience. For all our customers and partners – and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need.” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe.

Committed to Europe’s Potential

During the press conference, held once again in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14,000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households owning a Samsung mobile phone, and one in three families watching their favorite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential.

In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100,000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an incredibly powerful tool inside the classroom. Samsung also announced that, as part of the European Commission’s Grand Coalition for Digital Jobs, it is on track to deliver its pledge to support 400,000 young people by the end of 2016 – three years earlier than expected.

The Future of Television: Redefined by Quantum Dot

Samsung also reinforced its commitment to Quantum dot display technology at IFA 2016.

Samsung revealed our new Quantum dot TV, the 88-inch KS9800, offering the ultimate in picture quality, brilliance and, as with all of Samsung’s SUHD TVs, a display capable of producing up to one billion colors. Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalizing on the limitless flexibility of Quantum dot in terms of screen size and definition. Samsung also announced the world’s first curved Quantum dot PC Monitors – the new CF791, with a 34” Ultra Wide QHD screen and the stunning new CFG70, the first curved monitor with a one millisecond moving picture response time and 144 hertz refresh rate for smooth, flawless gaming.

Samsung is also the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, President & CEO of Nanosys and one of the world’s top authorities on Quantum dot technology. Hartlove revealed Quantum dot is among the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally-friendly displays with an extraordinary lifespan. Such is the company’s confidence in the reliability of Qantum dot, Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display, protecting consumers against the effects of burn-in for an entire decade.

At the press conference, Won Jin Lee, the Executive Vice President of the Visual Display Business at Samsung Electronics, introduced Samsung’s content platform, Smart Hub, and announced the formation of a new premium HDR content partnership that will help realize the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service – which has proven so popular in South Korea – to both the United States and Europe.

Ever mindful that great television is about amazing content as well as outstanding picture quality, Samsung said it was strengthening its collaborative relationships with global partners, such as Amazon and Netflix. Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE and Insight TV will also begin to offer HDR content in the second half of 2016.

Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control. The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for consumers to switch between and use them – without having to hunt around for multiple remotes.

Lastly, Samsung underlined its position as the leader in European home audio and the number one soundbar manufacturer in the region. On display were products including Samsung’s Wireless Audio 360 line-up and HW-K950 Soundbar featuring Dolby Atmos^® audio technology for cinematic, multi-dimensional sound. Combined with its SUHD TV, UHD Blu-ray Player, and HDR content ecosystem, such a range makes Samsung the only company capable of providing the complete 4K home entertainment experience.

Redefining the Fastest Growing Brand in Home Appliances

Samsung’s drive to redefine the consumer experience goes well beyond the living room. Over the last three years, Samsung’s  home appliance business has grown approximately five times faster than the rest of the industry in Europe. The success of new products such as AddWash, first revealed at IFA 2015, have made Samsung the number one premium washing machine brand in France, Poland, Italy and the UK. At IFA 2016, Samsung announced two new AddWash products – the AddWash Combo, which eliminates the need to purchase a separate dryer, and the AddWash Slim, which can fit into a smaller kitchen space without compromising on load size.

Following extensive research into what European consumers really want from their kitchen, Samsung introduced three new built-in line-ups, the Contemporary Line with a new built-in refrigerator, the Black Line which uses a semi-matte black that gives modern, timeless look, and the original Chef Collection. The new true built-in refrigerator unit from the Contemporary Line delivers a seamless fit and flawless, advanced performance thanks to innovative technologies such as No Frost, Twin Cooling Plus^TM, Cool Select Zone Plus.

Samsung also announced that its sensational Family Hub is coming to Europe. This top-of-the-line refrigerator also features Twin Cooling Plus ^TM technologyto maximize food freshness, as well as Precise Chef Cooling ^TM, which keeps temperature fluctuations within plus or minus 0.5 degrees. Family Hub also features a special ‘Chef Zone ^TM’, which is ideal for managing temperature-sensitive proteins. And, of course, its three innerview cameras take photos that consumers can access via their mobile devices, enabling them to see what’s inside wherever they may be.

Family Hub also features a 21.5-inch Full HD touchscreen offering consumers a wide range of functionality. It can serve as the family’s interactive white board for notes, photos, shared calendars and artwork. Content can be uploaded directly via the touchscreen or remotely by mobile phone or tablet. Consumers can also use the touch screen and online shopping app to order groceries straight from their kitchen for delivery right to their door. Samsung is partnering with a range of European online grocery shopping portals including premium Italian food provider, Eataly, to other European food delivery services such as Supermercato24 and Switzerland’s coop@home.

Family Hub will also give European customers a chance to cook with the masters via the Club des Chefs App. Straight from the Family Hub screen, Club des Chefs offers professional cooking tips through text and video advice. Being able to watch world-class culinary experts at work on the upper half of the screen while being talked through a recipe on the lower half is an excellent example of how Samsung is redefining the kitchen experience.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

Samsung Electronics will kick off its IFA 2016 events with a major press conference demonstrating how it is redefining consumer experiences with its innovative technologies and products. For those who will not be able to attend IFA 2016 in Berlin, Germany, Samsung Newsroom is providing a livestream of the press conference, which is scheduled to begin at 11 AM Berlin time, September 1st. Please stay tuned and enjoy the livestream on Samsung Newsroom.

Samsung Newsroom will also provide breaking news, on-site articles and multimedia content from IFA 2016.

For the latest news, photos and videos related to this event, please subscribe to our newsletter by clicking here.

Tim Baxter, President of Samsung Electronics America, speaks during a press conference at CES 2016

Samsung Electronics unveiled its vision for 2016 during its press conference, at CES 2016. The company underlined the importance of innovation that makes a meaningful difference in people’s everyday lives, and showcased its focus on the Internet of Things (IoT) as an open platform, with SmartThings technology. Samsung also revealed the new bezel-less curved SUHD TVs with Quantum dot displays, the connected Family Hub refrigerator, its newest smartwatch – the Gear S2 Premium, and a large screen Windows tablet, the Galaxy TabPro S.

“Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forwards with our diverse, IoT-enabled products and services,” said Tim Baxter, President and Chief Operating Officer of Samsung Electronics America. “We will continue to enhance consumers’ quality of life by listening to their needs and strengthening our ecosystem.”

Samsung delivered the press conference from a stage enhanced by its own display technology, using a large 18.3m x 4.8m curved screen, which the company designed and built using its own LED signage, to deliver immersive and ultra-realistic images of its products.

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any color in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home theater system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

All 2016 SUHD TVs feature IoT hub technology, developed by Samsung with SmartThings. The SUHD TV can connect with and control over 200 SmartThings compatible devices – whether it’s to see who is ringing the doorbell, lock the doors or turn off the lights – all from the TV.

Samsung also unveiled the latest additions to its audio product lineup, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound.

The company also revealed the first Ultra HD Blu-ray Player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. When paired with Samsung SUHD TV’s Quantum dot display, the new UHD Blu-ray player delivers a level of picture quality never before seen in the home. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs. The UBD-K8500 is available for pre-order now and for purchase in March 2016 in the U.S.

Intelligent Digital Appliances Transform the Kitchen

Samsung also revealed the new Family Hub Refrigerator, a new category of IoT technology applied home appliance which helps families to connect, and provides new ways to manage, shop and prepare food. Its centerpiece is a 21.5” Full HD LCD touchscreen, a digital command center for the connected home, which combines powerful performance with ground-breaking technology never before seen in a refrigerator.

The Family Hub’s Key capabilities include:

• Improved Food Management: Three built-in cameras take a photo of the inside of the refrigerator every time the door is closed so consumers can always see what they have wherever they go, via their smartphone. Samsung has also partnered with MasterCard to offer a seamless online shopping experience through the Family Hub Refrigerator. Using the app on the refrigerator’s touchscreen, consumers can easily find and purchase items from multiple retailers, directly from their kitchen, all finished with a single, simple checkout process that accepts U.S.-issued credit and debit cards.

• Family Communication Center: The Samsung Family Hub Refrigerator enables the family to write notes, post photos, share calendars and artwork, right on the refrigerator’s touchscreen, or using their smartphone if they are away.

• IoT Technology Enabled: As a connected Samsung product the Family Hub Refrigerator is also a truly dynamic and evolving product platform that will leverage the power of Samsung’s IoT services. For example, consumers will be able to check their home’s doors are locked and turn off the lights right from the Family Hub screen.
• Connected Entertainment: With the Family Hub Refrigerator’s built-in stereo speakers, people can stream their favourite music service, or TV content from their Samsung Smart TVs directly to the touchscreen, as well as connecting to their own Bluetooth speakers.

Breaking Barriers in Mobile Productivity and Wearable Technology

At the CES press conference, Samsung also introduced the Gear S2 classic with two new unique color variants—Rose Gold and Platinum—for a classic, timeless design. These new models reflect Samsung’s commitment to bringing more choice to its consumers with new material varieties, providing users with diverse options to express and match their style while highlighting its circular design and advanced functionality.

The Gear S2 will offer a secure mobile payments feature with Samsung Pay (available in the U.S. in 2016) and is expanding its compatibility to devices running on iOS to extend accessibility to a wider range of mobile users.

For a more personal and customizable experience, Samsung is also expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Colombo, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks from Keith Haring, Jean-Michael Basquiat, Jeremyville and Burton Morris.

Samsung also announced the availability of a wide selection of additional apps – from eBay, ESPN, Uber, Voxer and more – to both the Gear S2 and Gear S2 classic.

In addition, Samsung unveiled a brand new mobile product category with the announcement of its Galaxy TabPro S, which combines Samsung’s world-class technology, powered by the Microsoft Windows 10 operating system together into a premium tablet. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

With a sleek and lightweight form factor, the Galaxy TabPro S is designed to be easily carried around all day. A full-sized keyboard cover enhances the usability, while a flexible hinge enables optimal, dual-angle viewing for the clearest display under any circumstance.

The Galaxy TabPro S extends Samsung’s advanced technology to the Windows operating system by providing the first Super AMOLED display for Windows, as well as other core features such as fast charging for up to 10.5 hours of battery life. For enhanced productivity, the Galaxy TabPro S is also compatible with a multiport adopter and Bluetooth Pen.

Joe Stinziano, Executive Vice President of Samsung Electronics America, speaks during a press conference at CES 2016

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

For all the latest news, media resources and content related to Samsung at CES 2016, check out the Newsroom’s special page (http://news.samsung.com/ces2016). In addition, we will be presenting a livestream of the 2016 CES Samsung press conference on the Newsroom and YouTube, on January 5 at 2 p.m. (PST).  Samsung’s CES-related information can also be found on social media platforms with the hashtag #SAMSUNGxCES2016.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

IFA 2015 has finally arrived and to get things started off with a bang, Samsung held a press conference on September 3 to usher in the long-awaited event. Like last year’s trade show, hundreds gathered at the ultra-modern CityCube Berlin to find out what to expect from Samsung over the coming week. From improved IoT platforms to the latest in UHD TVs to some exciting new products and partnerships, the event was action-packed. Check out the highlights below.

In Sync with Life

Challenging the audience to imagine what the world would be like if all personal devices were connected, YH Eom set the tone for the event by illustrating the main theme for IFA 2015: the Internet of Things. For those that remember, this was also the focus of last year’s show, but as Samsung’s Chief Marketing Officer Dr. WP Hong conveyed in his speech about Samsung’s vision for IoT, this year is all about taking it even further to unlock the infinite possibilities by making IoT completely “in sync with life.”

According to Hong, IoT is not simply a trend, but is “at the heart of today’s Industrial Revolution.” With endless possibilities of how it can transform the world for the better across a variety of industries, Samsung is approaching it through a three-prong philosophy: openness, cross-industry collaboration and—most importantly—a human-centric approach.

“The most important principle of the Internet of Things for Samsung has to be that it’s not driven by technology, but by people’s expectations. It has to be an IoT for you. Only then can it naturally blend into other parts of our lives,” Hong noted.

SmartThings for a Smarter World

In order for IoT to reach its full potential, it requires an exceedingly efficient platform, and as Alex Hawkinson, the founder and CEO of SmartThings, took the stage, it quickly became evident that the latest version of the Samsung SmartThings Hub has what it takes to be that platform.

Considering the needs of consumers—peace of mind, flexibility and control—Hawkinson demonstrated to a captivated audience how the improved platforms’s powerful processor and intelligent video work together so users can monitor their homes from anywhere at anytime.

Balancing privacy with security, the video monitoring capability allows people to access a livestream at any time, yet only records video when an unexpected event, such as motion at the front door, is detected. Likewise, the platform’s Smart Home Monitor service provides alerts if its sensors detect an incident such as a fire or leak.

Along with the new Hub, Hawkinson explained, SmartThings is also launching a more intuitive SmartThings App to make it easy for consumers to make their homes (and cars) more connected. In fact, thanks to their collaboration with BMW, users will soon be able to be notified about any issues with their automobile, or lock it remotely.

“Together we will grow an open IoT ecosystem all around the world,” Hawkinson proclaimed. “That’s because the SmartThings platform is at the heart of Samsung’s drive to build the Internet of Things.”

SleepSense: Personalized Well-Being

Another way Samsung is growing the IoT ecosystem is through its IoT-enabled devices. Dr. Christo Mantzoros from Harvard Medical School was up next to discuss the importance of a good night’s sleep, as well as his role in the collaboration with Samsung Electronics.

Shaped like a flat disc and designed to be placed under a bed’s mattress, Samsung SleepSense* provides contactless monitoring of an individual’s vital sleep health data with up to 97% accuracy**. Providing daily sleep scores, reports and recommendations through the SleepSense smartphone app, users will be able to improve the quality of their sleep, and thus their overall health.

The app can also be connected to other Samsung smart devices to control lighting and room temperature to create an optimal sleeping environment. And, unlike most sleep studies, Mantzoros noted, there aren’t any complicated or stressful overnight tests.

Home, Sweet Smart Home

Talk of IoT in the home didn’t end there. Samsung’s latest addition to its home appliance collection, the Samsung WW8500 AddWash, was unveiled. Boasting an extra door, the washing machine allows users to add clothing items (hence the name) at any washing cycle.

Even better is that the eco-friendly AddWash is a connected washing machine, as Dan Harvie, Director of Samsung Electronics Europe, explained, so it can easily be controlled by a smartphone. Furthermore, the device utilizes Samsung’s ecobubble and SuperSpray technology, along with a slew of features such as the SuperSpeed cycle for a faster, better clean.

Harvie cited, “The Samsung AddWash is truly going to change the way you do your laundry.”

Moving along to televisions, Samsung announced some exciting partnerships with Amazon, Netflix, Wuaki, Chili, Strefa VoD, Videoland and Videoload, as well as regional broadcast partners across Europe, including Canal Plus, British Telecom (BT) and HD+, who are all vital for creating and delivering UHD content to a global consumer base.

Michael Zoeller, Vice President, European Head of Visual Display TV/AV/Display, also explained how Samsung’s line-up of Curved TVs now includes over 28 models, from 32-inch up to 105-inch in size—the biggest range of Curved Televisions on the market by far. He also announced the new Samsung Ultra HD Blu-Ray Player, which is capable of upscaling content to provide UHD resolution for any disc, as well as 4K streaming services.

Along with new content, Zoeller mentioned, Samsung’s new partnership with Gamefly will give gaming fanatics a chance to access the well-known and much loved streaming service from their UHD TVs, without the need for any extra equipment such as consoles, cables or discs.

Coming Together to Connect

These advancements are no doubt making houses smarter, but IoT, after all, isn’t all about the home. Jean-Daniel Ayme, Vice President of Mobile at Samsung Electronics Europe, the final speaker of the press conference, explored some of the ways Samsung is taking IoT beyond the walls of the home, into the office with cloud printing and on the road with connected cars.

Ayme announced the details of Samsung’s partnership with Volkswagen, which will offer drivers a seamlessly connected car experience through Car Mode for Galaxy, an app powered by MirrorLink, an industry-leading standard for car connectivity. Controlled by touch, as well as voice powered by S-Voice, the app allows users to take calls easily and safely, and reads incoming text messages aloud for a more enhanced and safer driving experience.

The Volkswagen partnership also integrates the Volkswagen App for wearables, which launches in Europe next month. The app connects the new Samsung Gear S2 with a range of Volkswagen vehicles, enabling seamless interaction right from one’s wrist. Users can easily locate their car in a crowded parking lot, or turn on the air conditioning before getting in their vechicle on a hot day.

“It’s these kinds of collaborations that will take the Internet of Things beyond our homes,” Ayme exclaimed in his closing statement.

As the press conference wrapped up, YH Eom reiterated the importance of IoT and invited guests to explore the already-here technology at the Samsung IoT Zone, designed in collaboration with world-renowned architect and designer Ferrucio Lavini.

With so many things to look forward to, it’s clear that IFA 2015 will be the best yet, and Samsung Tomorrow will continue to bring you the latest in all the excitement and the technology that is truly in sync with life.

*Developed in partnership with medical device manufacturer EarlySense

**Based on Samsung internal testing data

IFA is the world’s leading trade show for consumer electronics and home appliances. IoT is sure to be in the spotlight this year, and Samsung will share its latest innovations.

You can get all the latest updates on the official global blog, view videos from Berlin via YouTube, see real-time tweets via Twitter and access images via Flickr.

The fun kicks off on September 3 with a major Press Conference (invitation only), announcing several exciting new products. You can check out the livestream of the press conference on YouTube at 11am local time (5am EST).

The Samsung Gear S2 Showcase will also be happening in Berlin, with the invitation-only event occurring at the Tempodrom on September 3 at 7pm (doors open at 6pm).

Another popular feature that’s returning is the Cine des Chefs event, taking place on September 4 and 5.

In addition, Samsung will be hosting several events from the main IFA Event Stage throughout the consumer expo.

Samsung Smart Lounge, a space for IT and tech journalists and bloggers to work, relax, and network, will be available during the event. With plenty of seats, Wi-fi, charging stations and other offerings, the Smart Lounge is a popular oasis in the middle of the hustle and rush of IFA.

Finally, Samsung will have a major presence around Berlin from September 2 to 9 with four Experience Zones—at two BMW showrooms, Café BaseCamp and the Boulevard Shopping Mall.  At these locations, visitors can experience Samsung’s latest immersive  products and technologies through the Gear VR.

Put all these events together, and this year’s IFA is shaping up to be another amazing showcase to show how Samsung Electronics’ newest appliances are helping to enrich and transform people’s lives. For all the latest updates, press releases, news and exclusive stories, keep checking out Samsung’s IFA event page.

Good, because we plan to cover as many as we can during CES 2015. But if you have no idea what we are talking about, because you missed the Press Conference, here are the highlights of the CES 2015 Samsung Press Conference.

Recap of CES 2014

Before all the new announcements in the U.S., the audiences were briefly reminded couple things that happened in 2014.

– Samsung shared its vision for Home of the Future, a lifestyle-based innovation that will extend across the overall eco-system

– Samsung Electronics Honored with 36 CES Innovation Awards including 2 Best of Innovation awards (Bendable S-UHD TV, Galaxy Note Edge) and 4 Eco-Design honors across all the business categories.

– Samsung outperformed in the US market with two digit number growth in sales and believes that it reached more loyal consumers.

– Samsung successfully established a new television category – Curved UHD.

– Samsung introduced CHEF Collection,a new generation of appliances

[new_royalslider id="213"]

Key Announcements

Similar to the prior CES, Samsung has announced many new innovative products such as TVs, home appliances and more. Here are some of the key points of each new announcements.

#1 Samsung Portable SSD T1

– Smaller than a business card, it weighs less than an ounce

– Four times faster than the traditional external drive

– Holds up to a terabyte of data

#2 Milk Music, Video & VR

– Milk started as an intuitive music-discovery app for millions of active users worldwide.

– MILK Video allows you to discover, collect, and share all of the web’s best videos, seamlessly, in one place.

– In 2015, Samsung is expanding MILK to Samsung Smart TVs, and MILK Music to the web.

– Milk VR is an exclusive service for Gear VR with a daily stream of immersive, 360 degree videos.

– Milk VR is available for download right now from the Oculus store on the Samsung Gear VR.

– Samsung is launching with 100 minutes of original content and will deliver 10 new videos per week, from music, sports, to action and lifestyle.

In 2015, we are expanding MILK to #Samsung Smart TVs, and #MILK Music to the web.

— Samsung Electronics (@SamsungTMRW) 2015년 1월 5일

#3 SUHD TV

– This is Samsung’s first SUHD TV and it is 88-inch!

– The SUHD display is made from Samsung’s proprietary nano-crystal semiconductors

– It delivers the highest color purity and light efficiency available today.

– Quantum Color technology gives 64 times the color expression of conventional TVs for the most accurate color display.

– Its images are also two-and-a-half times brighter than conventional TVs -UHD Upscaling: UHD Upscaling process shifts HD and Full HD content to near-UHD quality.

Our #SUHD Quantum Color technology gives viewers 64 times the color expression of conventional TVs — Samsung Electronics (@SamsungTMRW) 2015년 1월 5일

#4 Smart TV

– From this year, all Samsung Smart TV’s – including our SUHD TV – will be powered by the Tizen operating system, which is based on web standards

– The “first screen menu” simplifies the Smart TV experience whether you control your TV with a remote, or voice, or gestures.

– Samsung Quick Connect instantly links up devices to your TV.

– Smart TV offers easy and seamless navigation across videos, games and the web, giving you more choices than ever on the TV screen

– Samsung Sports Live brings the second-screen experience on to the main screen and provides near real-time stats about the team and the players

– Samsung partnered up with PlayStation Now, which lets you stream&play blockbuster games without a console, and multiscreen games

#5 WAM7500/6500

– The newly-introduced 8500 series will also offer enhanced sound quality with its 9.1 channel speakers

– It provides omni-directional experience

– Samsung’s ring radiator technology projects sound in all directions, vertically and horizontally.

– Multiroom App 2.0, which uses the Milk interface.

 CHEF Collection phase 2  

#6 Chef Collection App

– This app is updated every two weeks, and packed with recipes and tips from these incredible Michelin-starred chefs as well as partners

– It is like having your own Michelin-starred adviser next to you

– The Chef Collection App will be available for free on Google Play starting in February.

#7 Flex Duo with Dual Door

– The Flex Duo with Dual Door aims to deliver efficient use of compartments incorporating top Chefs’ direct feedback on usability as well as efficiency.

– The upper door provides access to a small top compartment.

– The full door opens both the top and bottom compartments, when the Smart Divider is slotted in.

Two dishes, two temperatures in the #FlexDuoOven with #DualDoor #Samsung #CES2015 — Samsung Electronics (@SamsungTMRW) 2015년 1월 5일

#8 WA8700 Top-load washer with activ dualwashTM & SuperSpeedTM

– Samsung is the innovator and clear industry leader, with the highest capacity washers and dryers on the market, and phenomenal energy efficiency across the board.

– A new built-in sink, complete with water jet and scrubber makes doing the laundry easier – while still maintaining load capacity.

– One-stop solution for all your laundry needs

– Activewash is also our first top loader to feature Super Speed technology, which reduces the wash time for a normal load to as little as 36 minutes.

– For the first time on top-load washers, WA8700 features SuperSpeedTM enabling users to save more “me” time.

– Wash Sink and Water Jet make it all possible – one-stop solution.

#9 PowerBot Robot V/C

– The new Powerbot has 60 times more suction power compared with conventional robot vacuum cleaners.

– It will create a complete map of the home to calculate the most efficient cleaning path, thanks to Visionary Mapping Plus.

#POWERbot makes a map of your home for the most efficient cleaning path #Samsung #CES2015 — Samsung Electronics (@SamsungTMRW) 2015년 1월 5일

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.