“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features new Family Hub software. Samsung TV Plus¹ now offers more than 190 free channels,² while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands To Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models To Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors³ and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door,⁴ featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water⁵ at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites.

Like the Bespoke Side-by-Side Refrigerator, the Bespoke Top-Mounted Freezer Refrigerator is available in stylish colors that seamlessly blend with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for long while eliminating 99.99% of bacteria.⁶ Users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. While enabled, AI Energy Mode will optimize the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings,⁷ helping households save money and reduce their carbon footprint.

The Bespoke Side-by-Side Refrigerator will be available in the U.S. in the first quarter of 2023, while the Bespoke Top-Mounted Freezer Refrigerator will be available first in Thailand in March 2023⁸ and will be subsequently launched globally.⁹

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven¹⁰ makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning.¹¹ Using an internal camera and powerful AI,¹² the oven’s Sense Inside¹³ feature — the first food recognition and burn detection¹⁴ AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions — can recommend cooking settings by recognizing 80 different dishes and ingredients.¹⁵

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

¹ Samsung TV Plus for the Bespoke 4-Door Flex Refrigerator with Family Hub+ is currently only available in Korean and U.S. markets.
² Channel offerings are updated monthly. Total number of channels may change in January of 2023.
³ Color options may vary by region.
⁴ The door automatically opens about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ To produce flavored water, the Infuser should be filled with your preferred fruits or herbs before using it.
⁶ Verified by global quality testing and product certification company Intertek to eliminate 99.99% of Staphylococcus Aureus and Escherichia Coli bacteria.
⁷ * Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
*** SmartThings will display a notification before activating the saving algorithm in both “Maximum mode” and “Custom mode.”
⁸ The Bespoke Top-Mounted Freezer Refrigerator’s availability excludes the U.S. market.
⁹ Features may vary by region.
¹⁰ Features may vary by region.
¹¹ EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognized dishes.
¹² Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹³ Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognized.
¹⁴ The probe method in burn detection is out of the verification scope.
¹⁵ European model recognized 106 dishes.

While Samsung Newsroom previously spotlighted several of the company’s award-winning innovations when the winners were first announced, in the spirit of Samsung’s CES 2021 vision to provide a ‘Better Normal for All’, we are here showcasing those award-winning innovations that have been recognized for the innovation and value they bring to users’ daily lives and routines in this ‘new normal’ lifestyle.

Read on to learn more about some of Samsung’s CES 2021 Innovation Awards award-winning technologies across the visual display, home appliance, smart home and software & mobile app categories.

Among the recipients of the CES 2021 Innovation Awards were several of Samsung’s latest innovations in the display category, including the brand-new 110-inch MICRO LED, a breakthrough product that garnered a Best of Innovation award for its leading features that offer users total control over their space as well as their experiences.

• 110-inch MICRO LED – Providing the ultimate in visual experiences, the Best of Innovation Award-winning 110-inch MICRO LED features 24 million individually-controlled LEDs and a powerful MicroLed processor for breathtaking image quality. With over 99.99% screen-to-body ratio and Samsung’s Ambient Mode featuring three exclusive pieces by new media artist Refik Anadol, MICRO LED seamlessly blends into its surroundings whether the display is on or off.
• 85-inch QN900A Neo QLED – Samsung’s QN900A Neo QLED enhances the viewing experience thanks to its upgraded AI-powered upscaling Quantum Processor and all-new light source technology, wherein each LED backlight chip emits light on its own to allow content to be enjoyed just as it is meant to be seen.
• Smart TV Accessibility – Samsung’s 2021 QLED and Neo QLED models all feature the latest advances in AI and technology to help more users to comfortably enjoy their TV experiences with new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio.
  

Samsung’s CES 2021 Innovation Award winners also included some of the company’s latest home appliance and smart home products packed with the latest innovations designed to be bespoke to any lifestyle, including the brand-new Samsung Bespoke 4-Door Flex refrigerator.

• Samsung Bespoke 4-Door Flex – The latest addition to Samsung’s Bespoke refrigerator lineup and the first to launch in the U.S. market, the Samsung Bespoke 4-Door Flex allows users to choose from a wide range of colors and finishes while offering powerful and flexible storage features including an all-new Beverage Center.
• Family Hub for 2021 – Carrying on the Family Hub legacy of being much more than just a place to store food, the Family Hub for 2021 provides families with flexible food management features, an intuitive and totally customizable 21.5-inch LED touchscreen and seamless inter-device connectivity for convenient cooking, entertainment, messaging and more.
• WF8800A Front Load Washer – Featuring a Smart Dial user experience that learns a user’s preferences and recommends optimal cycles for each wash, the WF8800A provides a redesigned laundry experience that is smarter, more intuitive and less stressful than ever before.

• JetBot 90 AI+ – With LiDAR and 3D sensors as well as cutting-edge object recognition technology powered by Intel® to precisely maneuver around objects, the JetBot 90 AI+ is a sleek robot vacuum cleaner that features a self-emptying Clean Station and front camera for efficient and intelligent home cleaning.

• Jet 95 Cordless Stick Vacuum – Featuring an automatic dust emptying system integrated with its battery charging station, the Jet 95 is a revolutionary cleaning assistant.

• Slim Over-the-Range (OTR) Microwave – Designed for any kitchen with an under-cabinet hood, the Slim OTR Microwave saves countertop space while delivering optimum performance as an industry-best 1100W output microwave, and includes a power ventilation system with a 550 cu.ft./min. suction capacity.
• Front Control Slide-in Flex Duo Induction Range – A modern upgrade to any kitchen, the Front Control Slide-in Flex Duo Induction Range includes Wi-Fi connectivity, simpler range control with Smart Dial and a built-in Air Fry mode for convenient cooking. Furthermore, by using induction, the range reduces energy consumption and features dual doors that turn one oven into two so that users are not restricted to just one oven temperature or timer.

• Samsung Water Purifier (Family Faucet/Chef Faucet) – Wi-Fi and voice-enabled, Samsung’s water purifier offers improved filtration with two faucets for various uses, customizable horizontal or vertical installation, and remote, smart control.

• SmartThings Cooking – A one-stop culinary experience powered by Whisk’s Food AI, SmartThings Cooking recommends recipes fit to the user’s tastes and dietary requirements, builds meal plans and grocery lists and sends recipe data straight to appliances for integrated, intelligent cooking experiences.

Many of the products and services mentioned here are being spotlighted at this year’s virtual CES event, along with a range of other CES 2021 Innovation Award-winners from across the Samsung ecosystem including various products from the mobile category and a range of Samsung’s leading memory solutions.

Samsung’s introduction of its award-winning Bespoke refrigerators made waves across the industry by ushering in a new era of customizable home appliances.

At this year’s CES, the company officially announced the launch of all-new Samsung Bespoke 4-Door Flex refrigerator in the U.S. market. Now, U.S. consumers can customize their kitchen with a fridge featuring colors and materials that perfectly suit their own lifestyles and décor choices.

In particular, the all-new Bespoke 4-Door Flex refrigerator takes the lineup’s personalization to the next level by introducing a range of customizable food management features. Read on to learn more about how Samsung designed the Bespoke 4-Door Flex to cater to a wide variety of households’ refrigeration needs.

Match Your Aesthetic

The Bespoke 4-Door Flex refrigerator includes Samsung’s trademark large capacity, flexible convenience and powerful cooling performance, along with the option to choose the color and finish of the four front panels to match every décor style. Whether your preferred color palette is minimalist or cozy, there’s a Bespoke color for you.

The panels of the Bespoke 4-Door Flex refrigerator are available in a dynamic range of colors, with users in each region able to choose from a color palette of options tailored specifically to their market.

In the U.S., the first market the Bespoke 4-Door Flex will be available in, consumers can choose between Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black, Navy Glass, White Glass and Rose Pink Glass panel color options.

Furthermore, U.S. consumers will also be able to match their Bespoke 4-Door Flex even more closely to their interior design aesthetic thanks to the availability of either a classic Steel metal finish or a glamorous Glass finish.

If your home aesthetic changes, you can make sure your refrigerator keeps up. Simply contact an installer to switch out the panels to the color and finish of your choice for quick and easy customization.

Whichever style you select for your Bespoke 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design.

Beverage Access Made More Convenient Than Ever

The Bespoke 4-Door Flex also comes with a brand-new Beverage Center, hidden away behind the upper left door to maintain the refrigerator’s flat, sleek front door design. The Beverage Center includes an Autofill Water Pitcher that is always full of fresh water whenever you need it, and a water dispenser with a washable dispenser nozzle for hygienic use.

Once you have your water, you can easily cool it down with ice. The Bespoke 4-Door Flex comes with a Dual Auto Ice Maker that can make regular cubed ice as well as nugget ice – smaller, more chewable pieces of ice that will cool down your drinks even quicker.

Customize Your FlexZone

The Bespoke 4-Door Flex offers more customized food management options than ever before, whatever your needs might be. The refrigerator features a FlexZone in its lower right compartment that allows you to switch between refrigerator and freezer modes as you require. The FlexZone now includes five different convertible modes to keep your food at optimal temperatures, including the brand-new “Fruits & Veggies” mode.

The two veggie boxes, or crispers, in the Bespoke 4-Door Flex also allow for more control over your food storage. The Crisper+ drawer is airtight, keeping fruits and vegetables fresher for longer, while the Flex Crisper can be temperature-controlled to be perfect for either for vegetables or for meat and fish. The storage modes on the FlexZone and Flex Crisper can be controlled either directly on the fridge itself or through the SmartThings app.

Of course, the Bespoke 4-Door Flex comes with Samsung’s signature cooling technologies including Triple Cooling, which independently cools the three separate compartments and enables customized temperatures in each; Metal Cooling, with an even wider metal plate for more even and fast cooling; and Precise Cooling, which ensures that the fridge is always set to the exact temperature you want.

The Bespoke 4-Door Flex refrigerator is not just a home appliance – it is as aesthetically customizable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the Bespoke 4-Door Flex has been designed to fit your lifestyle, just as every “bespoke” item should be.

On January 11, Samsung built anticipation for their in-depth presentations at CES 2021 with a live-streamed press conference announcing the company’s new vision and some of their new innovations that are set to provide a ‘Better Normal for All’. The press conference opened with some powerful remarks from Sebastian Seung, President and Head of Samsung Research, who outlined how the company’s latest technologies have been informed by the changes brought about in recent times and developed to empower users to live more conveniently, intelligently and sustainably.

Read on to discover more about the biggest announcements from Samsung’s CES 2021 opening press conference.

Designing Products for a Better Normal for All

Seung kicked off the live-streamed press conference by noting the changes all have us have experienced since last year’s CES and the impact this has had not only on the way we live, but also on how we use technology in our daily lives.

“Among many things, your home has taken on a greater significance,” noted Seung, who went on to acknowledge the different and new methods people have been harnessing to stay connected while staying at home. “But what if that home, and those technologies in it, were actually built around you? At Samsung, we’re always finding ways to do just that,” he assured.

Personalizing Your Smart Experiences

In order to illustrate Samsung’s commitment to technology that creates a better normal for all, Seung introduced several of the company’s latest innovations designed to provide more intuitive experiences that not only match a user’s environment, but also their personality.

One such innovation is the Samsung Bespoke 4-Door Flex refrigerator, the latest addition to Samsung’s customizable Bespoke refrigerator lineup and the first Bespoke product to launch in the U.S. market. “Samsung Bespoke 4-Door Flex comes with even more ways to customize your kitchen for both form and function,” highlighted Seung of the refrigerator’s innovative design that allows users to tailor the product to their own preferences.

The second innovation introduced by Seung was designed with the understanding that, following the way the concept of the living space has changed over the past year, users’ needs have also changed as they require personalized product experiences everywhere in their homes. “We think your TV should reflect these changes,” he noted, going on to highlight the Samsung Lifestyle TV lineup as an example of the company’s efforts to provide innovations that reflect the changing tastes and needs of consumers. Seung then went on to unveil the brand-new 110-inch MICRO LED, a breakthrough product packed with new features to let users customize their space and their experiences as they wish.

Seung then highlighted that, along with cutting-edge technologies, today’s users require personalized smart services that can respond and adapt to their daily routines, and went on to unveil two new services developed to help users stay more connected across different aspects of life: SmartThings Cooking and the Samsung Health Smart Trainer, a feature that tracks and analyzes user posture in real time just as personal trainer would.

Bringing Next-Generation AI Directly into Your Home

Seung next spotlighted the role artificial intelligence (AI) is capable of playing in the home. “Today, AI is about being more personal and predictive. It’s about benefitting you every day by being a core part of the products and services you enjoy,” he highlighted.

AI is already at work in several of Samsung’s leading consumer electronics, from smart washers to Smart TVs, where Neo Quantum Processor with enhanced upscaling capabilities can optimize picture quality to 4K and 8K picture output regardless of the input quality. However, explained Seung, the transformational power of AI is set to further come to life in users’ homes.

He then introduced a special guest to the stage – the brand-new JetBot 90 AI+, a robot vacuum fitted with smart object recognition technology for intelligent ­cleaning. Seung went on to showcase that the JetBot 90 AI+ is fitted with LiDAR and 3D sensors for location mapping.

What Samsung’s Robot Assistants Can Do for You

Seung then reminded viewers that Samsung has introduced a range of intelligent, human-centered robots at previous year’s CES events, and that with innovations such as the JetBot 90 AI+, this year is no exception. “Samsung has been continuously improving our robotics, including many types of Samsung Bot,” he explained.

“You are at the center of all our innovations,” further affirmed Seung, who then went on to provide a glimpse into what this might mean for robotic solutions in the future by introducing Samsung Bot Care,¹ a concept robot that recognizes a user’s behavior to be a better robotic assistant, and Samsung Bot Handy,² another concept robot capable of serving as an extra hand in the home that flips the script on what a ‘home robot’ could look like.

For All Our Tomorrows

Sandeep Rana, Environmental Sustainability Specialist at Samsung Electronics, then took to the stage in order to affirm Samsung’s ongoing commitment towards building a sustainable and accessible future. “We need a holistic solution – and that’s our goal at Samsung,” noted Rana. Highlighting the potential that the next generation has to generate meaningful change in the world, Rana outlined the global support programs that Samsung has established over the past decade to nurture young people’s new ways of thinking, and the services that have been developed to provide everyone with access to technology.

Next, Rana provided a run-down of the ways in which Samsung is developing products and technologies so that the next generation can enjoy a green planet. “To start, we’ve put sustainability at the heart of some of our most popular products.” From the interchangeable modular design of their Bespoke refrigerators and the energy efficiency of their AI-powered washing machines to the company’s memory-saving solutions, Samsung is constantly exploring how technology can break down barriers for a better future, noted Rana.

Furthermore, initiatives such as Samsung’s Galaxy Upcycling Program are a “recognition of our need to take responsibility and be in harmony with nature,” affirmed Rana, who then highlighted the company’s eco-packaging innovations that won the Innovation Award at last year’s CES and announced that Samsung plans to use eco-packaging in all 2021 Lifestyle TVs and most of the 2021 Neo QLED line.

Rana concluded her presentation by introducing Galaxy Upcycling at Home, a new program that lets users decide how they want to repurpose their own Galaxy devices into convenient home devices. “This is a vision of a better, more inclusive and sustainable future,” noted Rana, “and we’re working toward it every day.”

Looking Ahead to a Bright Future

Following Rana’s presentation, Seung then returned to the stage to provide final thoughts before closing out the press conference. “What we’ve shared today is how, after a year of abrupt change, Samsung can help us all work toward a better, brighter future through next-generation technologies,” he affirmed.

Finally, Seung promised that the company would be showcasing even more products that enable us all to achieve a better world for generations to come at the company’s Unpacked event later in the week. “Together, we believe we can build a better normal for all,” he concluded.

¹ Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

² Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Samsung Electronics shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.

• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels¹ are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.²

• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes.³

• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer⁴ feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life Including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.

The major technologies featured during Samsung’s press conference include the following:

• JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

• Samsung Bot Care⁵: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

• Samsung Bot Handy⁶: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

¹ 160 free channels for Samsung TV Plus are available for US users only. The Service availability may vary by region and product.

² Availability of MICRO LED will vary by region.

³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

⁴ Specific features available may vary by region and product.

⁵ Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

⁶ Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.