The C-Lab exhibition at CES 2025 featured 15 startups and projects, including 12 from C-Lab Outside, Samsung’s program for external startups; two projects from C-Lab Inside, which is an in-house idea incubation program for Samsung employees; and one C-Lab Spin-Off startup, which was founded following its success within C-Lab Inside.

Many of these startups were recognized with CES Innovation Awards from the Consumer Technology Association (CTA) for their technological innovation and creativity. Samsung Newsroom met with three CES Innovation Award winners, Pinpoint (smart city technology), Quester (XR technology) and GhostPass (security/fintech technology), at the C-Lab exhibition to learn more about their groundbreaking work.

▲ The C-Lab exhibition at CES 2025

Pinpoint: First Step Toward Global Recognition With C-Lab

▲ Pinpoint employees full of spirit as they vow to expand their business globally

Samsung’s C-Lab is helping innovative startups make their mark on the global stage. Through the C-Lab Outside program, Samsung provides opportunities for outstanding startups to participate in world-class exhibitions such as CES while offering support for exhibition preparation and customized consulting for the CES Innovation Award application process.

Pinpoint, a 2024 participant in C-Lab Outside, made its global debut at the C-Lab exhibition at CES 2025. The startup won an Innovation Award in the Smart Cities category for its IoT-integrated management solution for building operations.

▲ Pinpoint’s CES 2025 Innovation Award trophy along with pamphlets on smart building operation systems for next-generation buildings

Pinpoint’s building solution is a smart management system that increases operational efficiency for building operators while delivering a personalized user experience. Operators benefit from integrated control over all resources within the building, while users can easily access various services such as reservations, parking, robot delivery and more via a mobile app.

▲ A Pinpoint representative explains the startup’s IoT-integrated management solution for building operations to a visitor.

At the exhibition, Pinpoint focused on demonstrating its cloud-based optimized building solutions in action. “I think Pinpoint’s smart building solutions can be very useful in Korea considering the buildings there are probably built quite vertically, instead of horizontally like they generally are here in the United States, where I’m living,” said one visitor.

“We aim to gauge the response of the global market and actively seek opportunities for collaboration through participation in CES,” said Jin Hyuk Ahn, CEO of Pinpoint. “Thanks to C-Lab’s structured support, we are excited and proud to be able to present our solutions on a global stage, where many consumer-oriented products and services compete with each other,” he added. “It was challenging to fully understand the judging criteria and convey our core strengths, but the case studies and data preparation guides provided by C-Lab were invaluable.”

▲ Pinpoint CEO Jin Hyuk Ahn

Pinpoint is enhancing its technology by piloting its solutions in conjunction with SmartThings Pro, an advanced enterprise version of Samsung’s SmartThings platform, and b.IoT, Samsung’s integrated building management solution. After sharing its vision with the world at CES 2025, Pinpoint plans to continue further enhancing user experience-driven space planning and design toward becoming the gold standard in the industry.”

Quester: Locally Discovered by C-Lab, Globally Recognized at CES

▲ Quester employees expressing how excited they are to be part of CES for their first time

Samsung’s C-Lab serves as a platform to help regional startups grow as well. In addition to Seoul, C-Lab Outside programs operate in Daegu, Gwangju and Gyeongbuk (Gyeongsan) to nurture and promote outstanding startups.

Quester, which grew through C-Lab Outside Daegu in 2024, showcased its innovative hand-tracking glove technology at CES 2025 — a debut made more special by winning an Innovation Award in the XR Technologies & Accessories category.

▲ A demonstration of how Quester’s hand-tracking glove technology utilizes motion data

Quester’s hand-tracking glove technology precisely identifies and tracks the way a hand moves to implement such movements. To overcome the limitations of existing technologies, which are often sensitive to external factors that limit the usage environment, Quester has adopted an approach called sensor fusion. This approach delivers stable performance by combining the advantages of multiple sensors and will be applied in various fields, including immersive content, robotics and motion capture.

At its booth at CES 2025, Quester focused on demonstrating its technological strengths and development direction through prototypes. These demonstrations allowed Quester to not only test their technology but also attract crucial feedback from potential clients, which the startup plans to incorporate into its research on new functions to satisfy various client needs.

▲ Quester CEO Jeongwu Lee explains her startup’s high-performance hand-tracking glove technology to a visitor.

“By researching hand-tracking technology starting with virtual experimental content, we were able to develop an innovative solution with universal applicability,” said Jeongwu Lee, CEO of Quester. “Through the infrastructure of C-Lab Outside Daegu, along with various consulting opportunities and the experience acquired from promoting our technology at domestic technology fairs, we were able to grow further.”

At CES 2025, Quester aims to connect with various industry stakeholders to identify collaboration opportunities and gain insights for enhancing its products.

GhostPass: Expanding Beyond Korea With C-Lab’s Support

▲ GhostPass employees posing for a photo with their CES 2025 Best of Innovation Award trophy

Samsung continues to support the growth of C-Lab graduates. Even after graduation, these startups benefit from industry partnerships, investments and opportunities for synergies with Samsung, helping them become more competitive in the global market.

GhostPass, part of C-Lab Outside in 2023, showcases its biometric authentication technology at the C-Lab exhibition for the second consecutive year. GhostPass’ CES achievements include winning an Innovation Award in the Smart Cities category last year and the Best of Innovation Award in the FinTech category this year.

▲ GhostPass’ CES 2025 Best of Innovation Award (FinTech category) next to a video demonstrating how the startup’s biometric authentication solution can be used for in-store payment

GhostPass’ biometric authentication solution is characterized by its two-factor authentication technology. The technology stores biometric information, such as facial and iris data, only on the user’s smartphone rather than on a server or separate device and supports remote authentication from other devices. This increases security and allows users to manage their biometric information directly on their devices. The solution is also expected to help businesses reduce operational costs by eliminating the need for server-based storage.

▲ A visitor from Türkiye having fun trying out GhostPass’ biometric authentication technology

At CES 2025, GhostPass expanded its application to the fintech sector, demonstrating an unmanned store concept where visitors experienced biometric authentication from entry to payment. “What’s most impressive is the fact that no third party is collecting the biometric data. It’s an innovative solution that I think will have many applications,” said Huseyin Ada,  a visitor from Türkiye after trying out the technology.

“As a member of the C-Lab Family, we’ve had the opportunity to participate in global exhibitions and receive valuable feedback from industry stakeholders worldwide,” said Seongwan Lee, CEO of GhostPass. “All of our brochures are gone already! Our booth’s popularity this year is definitely exceeding last year’s. With this momentum, we hope to establish global collaboration partnerships at CES 2025 and achieve tangible results,” he added. “Advice from Samsung employees was instrumental in preparing for the exhibition and showcasing our technology effectively.”

▲ GhostPass CEO Seongwan Lee

GhostPass, which has successfully attracted investment through C-Lab, continues to grow by leveraging C-Lab Outside’s networking opportunities and participating in exhibitions around the world. The startup plans to pursue partnerships in diverse fields, including identity verification, access security and payment, while expanding overseas.

▲ The C-Lab exhibition at CES 2025, filled with guests eager to learn more about Korea’s vibrant startup scene

The C-Lab exhibition at CES 2025 has served as a platform for Samsung C-Lab startups to make a huge leap onto the world stage. As these budding companies grow from the experience, so will Korea’s startup scene as a whole. Samsung Electronics and the C-Lab Family remain committed to strengthening that ecosystem, from discovering extraordinary startups to propelling those startups to previously unimaginable heights.

Starting in December 2012, Samsung C-Lab Inside was established to encourage Samsung employees to discover new ideas and foster a culture of creativity. In the 10 years since its inception, C-Lab Inside has incubated 365 projects and engaged more than 1,500 Samsung employees. This month, Samsung announced support for two other startups, bringing the total number of startups that the company supports to 59.

In the age of digital learning, it’s no surprise that Samsung Electronics has selected two EdTech startups innovating in learning and teaching. The two chosen startups are ‘Piloto’, an AI-driven, parental control app that encourages kids to interact with technology safely and thoughtfully, and ‘EdInt’, an AI-driven service that proctors and manages online exams.

Read on to learn more about C-Lab Inside, the spin-off program, and the latest two startups shaping the future of the education industry.

Piloto: An AI Companion for Keeping Children Safe Online

Piloto is an AI-based training solution that uses a friendly AI character to help regulate children’s screen usage and correct their posture while using smart devices.

According to South Korea’s Ministry of Science and ICT report, 28.4% of children between the ages of 3 and 9 are at high risk for smartphone addiction. As indicated in the report, the biggest cause of smartphone addiction in young children is that parents do not know how to teach their children healthy smartphone habits.

The Piloto team is led by Ms. Lee Dayoung, who majored in early childhood education. Given that children tend towards ‘animistic thinking’, or the idea that everything in the world is alive, Lee has developed a solution in which an AI character ‘lives’ in a smart device and speaks to the child like a friend.

The AI character helps children develop the ability to self-regulate their screen time by teaching them how to set their own usage time goals. The app also uses a unique natural language processing conversation model to identify the child’s language ability and communicate with them using easy-to-understand expressions.

Going beyond usage time, Piloto also analyzes a child’s body position through a camera mounted on their smart device and helps them correct any harmful posture. After long periods of play, the app even offers eye exercises to help prevent neck pain and vision loss. In addition, the app also automatically blocks any harmful content, so parents can rest easy knowing that their child’s online content is kid-friendly.

Since the early stages of the app’s development, the team consulted with various pediatric psychiatrists and child psychology experts to create content tailored especially to the needs of young children. Through clinical trials, the app has proven to improve smartphone addiction and teach children how to self-regulate their screen time.

“I want to create an environment where children around the world can run and play in a healthy way in the digital world,” said Lee Dayoung, CEO of Piloto.

Piloto is targeted for release in the second half of this year.

EdInt: An AI Proctor for Online Exams

Due to COVID-19, many institutions were forced to rapidly switch to online testing, which led to a rise in cheating during corporate recruitment and university exams. This trend inspired the creation of the Edu-tech startup, EdInt.

Existing online tests are often difficult to set up, and controlling home test-taking environments is nearly impossible. Supervisors also have to manually identify cheating with their eyesight alone, which can be both inefficient and ineffective.

EdInt, an AI online test management and proctoring service, was developed using object recognition technology and motion recognition algorithms to help organizers, supervisors and test-takers conduct online tests conveniently and efficiently.

By scanning their surroundings with a camera, test-takers can easily build their exam environment to match the guide provided by the organizer. Once an exam begins, EdInt’s AI analyzes test-takers’ behavior in real time and notifies the supervisor of any suspicious behavior. Instead of relying on humans, using AI to detect cheating can significantly reduce operating costs. In addition, EdInt provides a detailed report and full test video that can be reviewed after every test.

“We will expand into global markets, starting with domestic public institutions, companies and schools,” said Won Dongil, CEO of EdInt.

Small Ideas, Big Innovations

For more than 10 years, the C-Lab Inside program has been supporting ideas from all areas of business as well as ideas that contribute to society. Since its introduction in December 2012, 59 projects in the program have been spun off as startups, creating more than 500 jobs.

Projects that are selected for the program receive support from Samsung for one year, including office space, research funds and full creative control over the project development.

The C-Lab Inside program has also resulted in numerous innovations being deployed within Samsung itself, such as Galaxy upcycling, Eco-packaging, Lifestyle TV ‘The Sero’ and new features for mobile cameras and Samsung Pay.

As a result, Samsung has been selected as the best company for in-house venture operations by the South Korea’s Ministry of SMEs and Startups for the past two years. Last year, it was also selected as a ‘Best Practice for Implementing Fair Trade Agreement’ by the Korean Fair Trade Commission.

Moving forward, Samsung will continue to invest in the longevity of Korean startups through its ‘Economic Revitalization and Job Creation Initiative Plan’. Announced in August 2018, the company pledged to incubate 200 in-house projects (C-Lab Inside) and 300 external startups (C-Lab Outside) through the C-Lab program over the next five years.

The company is on track to reach its goal, having incubated a total of 426 projects, including 244 external startups through its C-Lab Outside program and 182 in-house venture projects through its C-Lab Inside program.

Pioneering Future Technology

The C-Lab program has a proven history of fostering successful startup ventures. Recently, 30 startups that have been previously spun off from Samsung Electronics’ C-Lab attracted a total of 120 billion won in follow-up investments, including 29 billion won for ‘Linkflow’ and 14 billion won for ‘Welt’. Moreover, two startups launched from Samsung C-Lab’s first spin-off program in 2015, ‘Salted’ and ‘Mopic’, have also gained recent industry attention for their strong, foundational technology.

The first company established as a spin-off, Salted, is generating stable sales in the golf sports industry for its innovative fitness tracking and coaching solution that uses smart insoles to analyze weight shifting, swing data, balance data and posture data. At the end of 2020, the company ranked first in sales in the Amazon golf training product category and is currently maintaining steady growth in the global market by signing supply contracts in the United States and Europe. Recently, Salted also expanded its business to the digital health care field, based on the foot data accumulated from its patented pressure sensor technology. Salted is currently conducting domestic and international clinical trials for patients who need gait rehabilitation, such as degenerative brain diseases and diabetic neuropathy.

Another notable C-Lab startup is Mopic, a company developing light field 3D displays and image rendering software that can produce vivid stereoscopic vision. In the early stages, Mopic started its business as a smartphone cover accessory that allowed users to enjoy the 3D content without glasses. However, the 3D content market didn’t grow as fast as expected, causing difficulties in the business model. Despite these setbacks, Mopic continued to grow and improve its technology. The company is now receiving collaboration proposals worldwide as an enterprise solution, such as being used for stereoscopic images for medical surgery, infotainment for vehicles, video conferencing and more. Considering the recent rise of the metaverse and the increasing demand for immersive content, Mopic is now attracting more attention than ever as a company specializing in 3D content production and implementation technology. Mopic is currently raising a Series B investment.

C-Lab Inside: Four Projects From Samsung Employees To Debut

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at Eureka Park, the main exhibition space for startups from around the world at CES. During the exhibition, the marketability and customer response will be gauged to enhance and further advance the startups’ projects. Those that have proven marketability will either transfer to an in-house division of Samsung or become spin-off projects that will be supported by the company.

The four C-Lab Inside projects that will be exhibited are:

• Piloto, an AI solution that helps children develop proper smartphone usage habits
• PROBA, an AI-based online exam service for administrators, test-takers and supervisors
• innovision, a nursery mobile for early detection of infant strabismus
• ZamStar, a smart electric guitar that makes learning guitar easy with LED guides

C-Lab Outside: Nine Startups That Are Ready for the Global Market

Created in October 2018, C-Lab Outside is a startup acceleration program that was launched to invigorate the startup ecosystem in South Korea. Startups enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung employees, participation in global IT exhibitions, and financial and investor relations support.

Five startups that have been incubated directly by Samsung over the past year and four startups from the Daegu Center and the Gyeong-buk Center for Creative Economy & Innovation that are part of C-Lab Outside will also participate in CES 2022. They include:

• Petnow, an AI-based pet biometric recognition solution
• Digisonic, a 3D immersive audio solution for mobile devices
• Verses, an interactive metaverse music app
• bitsensing, an array of imaging radar technology solutions for autonomous driving and smart cities
• SELECTSTAR, an AI-based data collection and labelling platform
• RGT Inc., a multifunctional modular serving robot
• MoreDream Inc., an input system to improve accessibility and productivity for the visually impaired
• Yellowknife, a vehicle display customization platform
• MONIT, a smart diaper care solution for elderly patients

Furthermore, nine startups that have been spun off from C-Lab Inside also plan to set up their own exhibition booths at CES 2022. The spun-off startups that will exhibit include EVAR, Prinker Korea Inc., lululab and Linkface.

C-Lab Startups Recognized as Honorees and Best of Innovation at CES 2022

In November of 2021, the Consumer Technology Association (CTA) announced CES 2022 Innovation Awards across 27 product categories, including those recognized as Best of Innovation. Projects from the C-Lab startups received one Best of Innovation award and 21 Innovation Awards Honoree nods for their standout technologies.

Notably, Petnow, which developed an AI-based biometric recognition solution for pets, was named a CES 2022 Best of Innovation award winner in the Software & Mobile Apps category. The Petnow app uses a camera to automatically detect, photograph and register a dog’s nose print, making it easier to find lost dogs.

C-Lab’s other award-winning products and services include: Digisonic, EVAR, lululab, Verses, bitsensing, Linkface, LUPLE, BLUEFEEL, Prinker Korea Inc, etc. The CES 2022 Innovation Award-winning products will be displayed separately at the Venetian Expo in Las Vegas.

“With the support of the C-Lab program, these startups have proven their technological prowess on the global stage, as evidenced by the most Innovation Awards ever at CES,” said Hark Kyu Park, President and Chief Financial Officer at Samsung Electronics. “We hope the startups that had difficulty expanding their businesses due to the pandemic will be able to target the global market more actively, starting with CES 2022.”

Samsung Plans To Have Nurtured 500 Startups by Next Year

Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy. Leveraging the success of the C-Lab Inside initiative, C-Lab Outside has been expanding Samsung’s support for new ventures to startups and innovations outside of the Samsung network since 2018.

Samsung Electronics had previously announced that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside over a five-year period. The company has nurtured a total of 406 startups (244 from C-Lab Outside and 162 from C-Lab Inside) so far, and plans to reach 500 by next year.

Samsung Electronics will demonstrate its C-Lab products and services from January 5th through the 8th at the C-Lab exhibition booth on the first floor of Hall G at Venetian Expo (formerly Sands Expo), Eureka Park. Visitors who are unable to visit the site in person will be able to watch product videos online from today until January 30th on the C-Lab website (https://www.claboutside.com/ces2022), and will also be offered chances to communicate with the startups.

[C-Lab Spin-Offs Participating in CES 2022]

Started in December 2012, Samsung C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since its inception, C-Lab Inside has incubated 339 projects with the participation of 1395 employees. This May, Samsung announced support for four other startups, bringing the total of startups that the company supports to 57 along with the participation of 199 employees.

Read on to learn more about C-Lab Inside, the spin-off program, and the latest five startups to be selected for it below.

Nurturing Autonomy and Innovation

Once ideas are selected as C-Lab Inside projects, employees are given up to one full year away from their day-to-day roles at Samsung to focus on implementing their ideas, as well as a research fund, dedicated spaces and the autonomy to create their own work environment. If the outcomes of the projects are transferred to an in-house division for further development, the members receive a special incentive as a reward.

Since 2015, Samsung has been supporting C-Lab Inside projects with the potential not just to transfer into an in-house division, but also with greater market potential as a C-Lab spin-off in order to help activate the Korean startup ecosystem. Samsung supports these spin-off companies with seed money investment, a 3-month mentoring program about finance, law, investment and more, and business consulting for company building and setting business plans.

The founders of a startup selected for the C-Lab Inside spin-off program are given severance pay as well as a business foundation fund. In addition, they get the opportunity to return to Samsung Electronics within five years after spin-off. “We are happy to support these employees with entrepreneurial mindsets as they open a new chapter of their lives,” said Yoon-ho Choi, President & Chief Financial Officer (CFO) at Samsung Electronics. “We look forward to seeing these new startups becoming truly innovative startups that bring changes to everyone’s daily lives.”

Simplifying Diagnoses: Diavision

Founded by biotechnology and software experts from Samsung Electronics’ Health & Medical Equipment Business division, the Diavison startup developed a COVID-19 quick diagnosis kit reading solution that harnesses a smartphone camera and image analysis technology.

Diavision’s idea was initially proposed at Samsung’s Grand Discussion to Overcome COVID-19, hosted by Choi, on Samsung’s company-wide intelligence platform MOSAIC last April when the pandemic was rapidly emerging as a global issue. While 1,620 ideas were proposed by Samsung employees harnessing their own as well as the company’s technical skills and capabilities, Diavision was selected as an excellent idea, and subsequently selected as a C-Lab Inside project.

Diavision’s strategy focused on the issue that, thanks to the rapid spread of COVID-19 worldwide, there was a significant increase in demand for accurate and rapid diagnostic kits. The COVID-19 rapid diagnosis kit has the advantage of being easily used by anyone, but as the infection is visually determined, concerns surrounding misjudgment can arise if the results are blurred. Therefore, the U.S. FDA recommends distributing inspection equipment together for accurate determination, but it is difficult to access this at home, small hospitals, clinics or pharmacies due to its price and more complicated operation methods.

Diavision solved this problem using smartphones and image analysis technology. When the results of the diagnostic kit are photographed with a smartphone camera, the number of viruses is quantified through image analysis using self-developed digital signal processing technology – meaning that results can be determined even when it is difficult to distinguish with the naked eye. In clinical trials at domestic medical institutions, it was verified that the accuracy of Diavision’s solution was much higher than that of discriminating solely with the eyes.

Diavision’s solution works not only for COVID-19 diagnosis, but also for neutralizing antibody diagnosis kits that check antibody production after vaccination. As a result, Diavision has been receiving requests for cooperation from the bio-industry, including diagnostic kit manufacturers, even before the spin-off announcement. What’s more, Diavision’s solution has the potential to be expanded to a wide range of tests that use rapid diagnostic kits, including the flu and metabolic diseases.

Easier Customer Interactions: Cheeseade

Following the rise of smaller, unmanned stores during the COVID-19 pandemic to help promote social distancing measures, startup Cheeseade has developed a solution that harnesses visible light communication (LiFi) to reduce the burden on these smaller stores.

The solution consists of a visible light transmission device and a smartphone app for reception that can be simply attached to existing kiosks or lighting. It allows customers to check product information and make their order using this LiFi device simply by turning on the smartphone app at the store. Store operators will be able to manage customer data by simply installing this inexpensive and simple solution, allowing them to continue operating as smart unmanned stores.

An Intelligent Dance Gamer: Goose Lab

Goose Lab, a startup founded by Samsung mobile phone UX designers and AI experts with 14 years of dance experience, has developed an AI dance game platform that is based on motion recognition technology.

While in the C-Lab Inside program, the Goose Lab founders, dance enthusiasts themselves, were following the growing trends online that saw users create dance videos online. But while observing the explosion of dance videos onto YouTube, TikTok and Instagram during the pandemic, they noticed that there were many users who were not able to correct their movements, as they were not able to receive explanation or feedback when dancing alone at home.

Goose Lab’s dance game platform utilizes AI vision technology to recognize, analyze, and provide feedback on users’ dance movements using only mobile devices or laptop cameras and without requiring any separate device such as a console. The startup plans to use this technology to create a dance game platform that allows people around the world to engage in avatar dance battles, and also aims to create a metaverse platform where dance lovers can gather to create and share games in the future.

Making Homebrewing Easy: Booze & Buzz

Booze & Buzz is a startup run by a Samsung mobile device development expert and a mobile UX designer who have lived in Italy for 10 years and won multiple international homebrewing competitions. Their solution shortens the brewing period of homebrewing from around three weeks to less than seven days, reduces the size of the product to be more comfortable for the home and comes with ingredient kits so that anyone can easily make the alcohol of their choice at home.

Through the solution’s app, users can monitor and control the production process of their home-brewed drinks, and are able to make a variety of drinks including beer, makgeolli (Korean rice wine), sparkling wine and even mead (honey wine).

In the future, the startup plans to provide personalized services that allow users to order their own alcohol kit by selecting the ingredients they want, and is set on leading the homebrewing culture in line with the growing trend of home-based lifestyles following the COVID-19 pandemic.

Sensor-Powered Orthotics: Logos Bioelectronics

Logos Bioelectronics has developed a personalized foot brace – a functional insole – production solution for the 10 to 20% of the population who have difficulty walking due to changes in their foot shape.

The global foot orthotics market is expected to grow by more than 6% every year, and is currently worth about 2.9 billion USD. Usually, it takes a lot of time and money to manufacture foot orthosis, not to mention customer hospital bills, but Logos Bioelectronics has solved this issue with their innovative engine that collects data through sensors and extracts personalized foot orthotics.

When users put the sensor insole developed by Logos Bioelectronics into their shoes, the AI algorithm is able to diagnose the user’s walking posture and foot shape as they walk. The customized foot orthotics can be easily ordered online at a lower price than products currently available on the market.

Investing in Startup Longevity

Samsung Electronics has invested a total of 25 million USD over the past six years to support 57 C-Lab Inside spin-off startups, thus creating over 470 jobs. These startups have subsequently raised a total of over 84 million USD in follow-up investments, and their overall corporate value has surpassed 430 million USD.

The average survival rate of Korean startups after three years is 41.5%, and the average survival rate after five years falls to 29.2% – but the survival rate of C Lab spin-off startups is 98% after three years and 65% after five years, well above the national average.

Not only does the C-Lab inside startup spin-off program result in innovative solutions designed to help improve people’s lives, but it also results in the enhancement of Korean startups’ global reputation. At CES, the world’s largest consumer electronics exhibition, the program’s solutions won 14 innovation awards.

Particularly of note is EVAR, an electric vehicle charging solution company that spun off in 2018 and recently received a 4.6 million USD investment from Samsung Venture Investment and a major domestic automaker. EVAR is preparing to launch a subscription charging business in the future, and is currently expanding its scope to a wireless car charging service.

Furthermore, Lululab, an AI skin analysis service company that spun off in 2017, has entered more than 100 overseas offline stores in 11 countries through B2B partnerships, contributing to the K-beauty wave in the global beauty market. The company, which currently has more than 700,000 skin data points, aims to be listed on the KOSDAQ in 2023.

Stay tuned to Samsung Newsroom for more news and information on C-Lab Inside and its startup spin-off program.

Now, Samsung Electronics has announced that it will support four new startups that have grown out of the company’s C-Lab Inside in-house venture program. Read more about the four new startups below.

Scan & Dive

Startup ‘Scan & Dive’ has developed a device that can analyze and classify different types of fabrics. When it is used to scan clothes, the device can tell the thickness, abrasiveness, and weaving methods used, while also classifying textiles such as cotton, polyester and rayon.

Scan & Dive’s solution can be used to automate clothing classification at laundry facilities and recycling centers and can also be used to help fashion companies inspect fabrics and make purchasing decisions. The device also has the potential to have its use cases expanded to materials such as plastic, metal and others.

Ice Linker

C-Lab spin-off ‘Ice Linker’ has created a smart cooler that automatically manages the temperatures of users that are running a fever. When worn on the head, it measures the patient’s body temperature from both temples and gradually reduces the temperature of the inner cooling plate to cool the user down.

In addition, Ice Linker offers a feature that manages the patient’s condition in real-time and delivers notifications through a smartphone app if their condition worsens. Going forward, the use cases for this device will be expanded so that it can be used by outdoor workers and by those who enjoy playing sports.

Pinot Lab

Startup ‘Pinot Lab’ has established an app that recommends wines to suit users’ tastes. When users take a picture of a wine label, it provides flavor, rating, food pairing, price, and purchase information to help them quickly and easily find a wine that’s right for them.

When users enter their meal of choice into the app, it harnesses AI-based food matching algorithms to recommend a wine to go with their meal. The app can even tell users where they can buy the wines that it recommends!

STRA

‘STRA’, another startup launched through C-Lab, has developed a guitar chord generation app called ‘CODA’ that enables users to view chords and practice playing whatever songs they may choose. When the name of a song is provided, the app’s AI engine extracts the audio data and converts it to guitar chords. The app even helps users learn the correct finger placements.

Looking ahead, STRA is planning to expand the use cases for CODA so that the app can be used with a music platform that helps connect music teachers to people who want to learn to play instruments and provides contactless music lessons.

Other Recently Launched Startups

C-Lab spin-off ‘WELT’, a digital healthcare startup that develops smart belts, has recently raised funding of USD 5.3 million from total healthcare company Handok and two other venture capitals. The startup is planning to work with investors to develop digital therapeutics for alcoholism and insomnia.

‘AIMT’, which develops high-performance vacuum insulation materials, is expanding its business from insulation panels for home appliances to eco-friendly cold chain packaging that is made from recycling PET bottles. Last December, it was selected as a ‘preliminary unicorn special guarantee company’ by the Korean Ministry of SMEs and Startups, and its sales tripled on the previous year to reach USD 14.2 million in 2020.

In addition to the C-Lab spin-off program providing startups with the investment and business consulting they need to grow, Samsung provides a five-year window during which employees who launch startups can return to their jobs if their endeavors prove unsuccessful. As a result, 182 employees have established 52 startups since the inception of the C-Lab program.

Speaking about the program, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics Inkuk Hahn said, “Going forward, we will continue to support promising C-Lab projects and employees with entrepreneurial ambitions to allow them to spin their ventures off from the program and contribute to the startup ecosystem in Korea.”

Given the lack of opportunities startups have had in participating in in-person industry exhibitions amid the pandemic in 2020, Samsung is supporting the virtual participation of the startups at this year’s CES to help them attract potential investors and buyers. Also exhibiting at CES for the first time this year are local startups incubated by Samsung in collaboration with Daegu Center for Creative Economy & Innovation and Gyeong-buk Center for Creative Economy & Innovation.

C-Lab Inside: Four Projects Catering to Unique Consumer Lifestyles to be Exhibited

C-Lab Inside, which began in 2012, is an in-house idea incubation program that encourages and nurtures innovative ideas from Samsung employees. This will be the sixth consecutive year C-Lab is participating in CES. The C-Lab Inside projects to be unveiled this year focuses on personalized products and services catering to diverse lifestyles. Product marketability and customer responses will be gauged during the exhibition to enhance and further advance the projects.

The four C-Lab Inside projects are:

• EZCal, automated TV picture quality calibration application for cinema-level viewing quality;
• Air Pocket, portable oxygen storage device;
• Scan&Dive, IoT device & solution for fabric classification and optimal care recommendation;
• And Food&Sommelier, a service for finding optimal food & wine pairing.

C-Lab Outside: From AI to Healthcare and Entertainment, Seventeen Startups Ready for the Global Market

Created in October 2018, C-Lab Outside is a startup acceleration program to vitalize the startup ecosystem in South Korea. Local startup incubation programs by Daegu Center and Gyeong-buk Center for Creative Economy & Innovation are also run as part of C-Lab Outside.

Startups enrolled in the C-Lab Outside programs are provided with office workspace, expert mentoring by Samsung employees, opportunities to participate in global IT exhibitions, investor relations and financial support.

Seventeen startups incubated in the past year will participate in CES 2021. The innovations exhibited by the companies include:

• AI-based personal information anonymization by Deeping Source,
• Real-life avatar creation through 3D scanning and VR/AR content creation solution by Flux Planet,
• Growth management device for children by Magpie Tech,
• Fashion design creation using image AI by Designovel.

C-Lab Outside startups plan to target the global market starting with CES 2021, meeting worldwide investors and buyers for potential new business opportunities.

Three Startups Spun Off from C-Lab Inside Recognized as Innovation Honorees at CES 2021

Samsung Electronics has been supporting high-potential C-Lab Inside projects to spin off as fully fledged startups since 2015. Three startups from C-Lab Inside—Luple, Bluefeel and Pixelro—await global partners and consumers at CES 2021.

CTA (The Consumer Technology Association) has also recognized the efforts from the Samsung startup incubation program and has chosen three startups from C-Lab Inside as innovation honorees of CES 2021 in the area of health and wellness.

The awardees are:

• Luple, which has developed a portable and artificial sunlight device;
• Breathings, a maker of an IoT device that easily manages respiratory health,
• Linkface, which has received the award for two consecutive years now with its neckband device that monitors breath and heart related bio signals.

“We hope that the startups from C-Lab Outside successfully prove their technological competencies and competitive edge on the global stage at CES and will find new business opportunities,” Inkuk Hahn, Corporate VP and Head of Creativity & Innovation Center at Samsung Electronics. “We are also excited about bringing C-Lab Inside projects to a wider audience. Encouraging forward-thinking innovations both inside and outside the company and providing opportunities for collaboration is crucial successful synergy in technology, which in the end will benefit everyone.”

Samsung Electronics has previously announced in 2018 that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside for the next 5 years.

Appendix 1. C-Lab Inside Projects

Appendix 2. C-Lab Outside Startups

C-Lab Outside is a startup acceleration program that supports new businesses by harnessing the know-how of C-Lab Inside – an in-house venture initiative that Samsung Electronics has been running for more than seven years. The C-Lab Outside program seeks to encourage the domestic startup ecosystem by offering new companies up to 100 million KRW in financial support, as well as free office space and expert mentoring for one year.

Meet ‘Dobrain’, a startup that provides a mobile service that assesses children’s cognitive development and helps facilitate treatment if needed. Another venture company, ‘Pixel Display’, has developed an eye exam service that is available on smartphones. Watch the video clip below to see how these two startups are making dreams come true with the help of C-Lab Outside.

When she established eBlue Channel in 2016, Lee’s biggest concern was her lack of experience. Before starting her startup, she was the owner of a “gukbap” (rice soup) restaurant, and later, a convenience store. Even with a brilliant idea for streamlining the management of pharmacies’ drug inventories, not to mention boundless passion, for Lee, getting the business off the ground was an exercise in trial and error.

Facing increasing expenses and stagnant sales, the firm was nearly on the verge of emptying its office when G-Star Dreamers, a Samsung C-lab Outside program run by the Gyeongbuk Center for Creative Economy & Innovation (CCEI), caught Lee’s eye. Created specifically to discover and nurture startups, the program provides promising businesses with necessary funding from both Gyeongsangbuk-do’s provincial government and Samsung.

Through its participation in the program, eBlue Channel received six months of one-on-one training with Samsung experts, as well as a year of follow-up consultations covering everything from software development to on-site and organizational management. The program ultimately enabled eBlue Channel to increase its customer base by 15 times, and boost its projected sales figure to KRW 1.4 billion – 10 times higher than last year.

Check out the video below to see how Samsung and CCEI helped a passionate entrepreneur make her brilliant idea a reality.

Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business.

Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

The five new startups include:

• Blockbuster – A video editing application that allows content creators to easily apply computer graphics(CG) and 3D effects to videos with their smartphones and that utilizes the patented Blockbuster algorithm to generate realistic 3D CG effects by converting 2D scenes into 3D layers.

• Hyler – A smart highlighter that allows analog text to be digitized and transferred to mobile devices. By highlighting with Hyler, users can easily collect information and interact with it through the Hyler app. For instance, the app’s extensive ‘search’ mode provides word information from a range of search engines and dictionaries that are directly linked to the app.

• Haxby – A smart study note service that records incorrect answers from workbooks and recommends worksheets based on the learner’s ability level. Features an AI algorithm that identifies the user’s competence level for each subject and provides customized worksheets to improve learning.

• SunnyFive – A window-shaped lighting device that produces artificial sunlight, allowing the user to enjoy the full spectrum of light produced by the sun’s natural passage through the sky during the day. Helps users synthesize vitamin D while they are indoors or in low-lit places without having to worry about skin aging or sunburn, and allows for brightness and color adjustment via the app.

• RootSensor – A new type of sensor that records daily UV exposure and utilizes its wide incident angle to minimize detection loss. Can be integrated into wearable devices, smart cars and smart buildings, where it provides a UV monitoring system that records accumulated UV exposure and provides information on skin condition and vitamin D production.

The C-Lab spin-off program provides startups with the investment and business consulting needed to help them grow. Samsung also provides a five-year window during which employees who launch startups can return to their jobs if their endeavors prove unsuccessful, meaning that individuals can embark on their entrepreneurial projects without having to fear that they are risking their careers.

As a result, 163 employees have established 45 startups since the inception of the C-Lab program. Not only have these companies raised 45 million USD in funding over the years, but their value has more than tripled compared to the time at which they were spun off.

C-Lab spin-off ‘Breathings’ launched a Kickstarter crowdfunding campaign on April 21st for its ‘BULO’ breath analysis device for intelligent training, and has since raised over 72,000 USD for the project. Meanwhile, ‘Kitten Planet’, which launched ‘Brush Monster’ — a smart toothbrush that uses an AR guide to educate kids on how to brush effectively — is looking to expand its business into dental care for adults. Finally, ‘Mangoslab’ — which also got its start through C-Lab — recently released ‘Nemonic Mini’, a portable printer that prints memos onto sticky notes without the need for toner. In February Samsung selected Mangoslab’s Nemonic Mini as a special giveaway item for customers who pre-ordered the Galaxy S20 in South Korea.

“Including these five companies, a total of 45 C-Lab alumni startups have been created as a result of the C-Lab program,” relates Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “These results illustrate Samsung’s commitment to investing in employee-driven innovation and promoting the South Korean startup ecosystem. Going forward, we will continue working to unlock Samsung employees’ potential for creative innovation while encouraging the entrepreneurial spirit.”

“We will actively support C-Lab to create products that reflect the latest market trends and customer demands and will showcase outstanding projects and startups of C-Lab in various global exhibitions,” said Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics.

From C-Lab Inside Projects to Successful Spin-offs

C-Lab Inside is an in-house idea incubation program that encourages and nurtures innovative ideas from Samsung employees, which began in 2012. This will be the fifth year C-Lab is participating in CES.

The new C-Lab Inside projects being unveiled for the first time at this year’s event are focused on a convenient and healthy lifestyle. They include: SelfieType, a virtual keyboard solution using the front-facing camera; Hyler, a smart highlighter pen that digitizes text printed on paper; Becon, a home care solution for scalp treatment & hair loss prevention; SunnySide, window-shaped artificial sunlight; and Ultra V, an ultraviolet monitoring sensor and service.

Since its inception, a total of 40 Samsung C-Lab alumni projects have launched as fully-fledged start-ups, independent from the company. And eight of these will be showcasing their latest innovations and products at CES 2020 at their own booths, seeking new opportunities to expand their reach. These successful spin-offs include Linkflow, Welt, Linkface, Lululab, Mopic, Monit, AnaloguePlus, and Luple.

Linkface is notable in that it has been named as Innovation Honoree of CES 2020 for its ‘Dear’ headphone with a biosignal sensor to reduce the risk of hearing loss in children. Welt, Lululab and Linkflow also have been honored with industry awards for their respective innovations.

Four Start-ups Accelerated Through C-Lab Outside

Four new start-ups from C-Lab Outside will also be featured alongside projects from C-Lab Inside at CES for the first time.

Created in October 2018, C-Lab Outside began as a startup acceleration program to vitalize the start-up ecosystem and create more IT and technology-driven job opportunities in South Korea. Leveraging the successful experience of C-Lab Inside, C-Lab Outside expands the support to include ideas and innovations from outside the Samsung network. The start-ups selected for the C-Lab Outside program are provided with financial support, business collaboration, and opportunities to participate in global IT exhibitions alongside Samsung.

At this year’s event, the following start-up innovations will be featured: Circulus, a companion robot that uses interactive technology; FITT, a healthcare data-based ICT service; Vtouch, a technology that controls objects with gestures using cameras; and Smoothy, a multi-party video call service that supports simultaneous video and voice.

Samsung and the innovators behind these C-Lab Outside start-ups are looking forward to participating in CES 2020 and to have the opportunity to expand the market reach of their innovations. For more information about C-Lab at CES 2020, please visit the booth #51248~#51259 in Sands, Hall G (Eureka Park Marketplace) on January 7 – 10, 2020.

In addition to supporting innovations and entrepreneurship, Samsung is committed to carrying out its vision “Together for Tomorrow! Enabling People” by empowering future generations to achieve their full potential through various education projects.

Appendix 1. C-Lab Inside Projects

1. SelfieType

‘SelfieType’ is a virtual keyboard using the front-facing selfie camera. A proprietary SelfieType AI engine analyzes finger movements coming from the front camera, and converts them into QWERTY keyboard inputs. SelfieType requires no additional hardware and it is highly adaptable to various mobile devices such as smartphones, tablets and laptops.

2. Hyler

‘Hyler‘ is a smart highlighter that digitalizes analog texts from paper onto mobile devices. By highlighting with Hyler, users can simply collect the information and manage it with the app. When using ‘search mode’ in Hyler, it prompts the user with extensive search results, depending on various search engines or dictionaries linked to Hyler.

3. Becon

‘Becon’ is a scalp home-care service to prevent hair loss with the recommended solution based on scalp analysis. It consists of a hand-held device and a compatible app. The diagnostic device analyzes in real time ten conditions of the scalp such as hair follicle density, dead skin, sensitivity, temperature and humidity based on machine learning algorithm. It recommends the most suitable solution according to the result of the analysis to remedy the user’s scalp trouble. It also shows the trend of the scalp’s improvement through the app.

4. SunnySide

‘SunnySide’ is a window-shaped lighting device that produces artificial sunlight. It enables the user to enjoy the sunlight that changes by the hour by copying the full spectrum of the actual sunlight. It also helps users synthesize vitamin D from indoors or in places where there isn’t a sufficient amount of sunlight without worrying about skin aging or sunburn. It can be easily installed on the wall like a picture frame.

5. Ultra V

‘Ultra V’ is a new type of sensor and service that records ultraviolet rays daily. The sensor has a wide incident angle which makes it easy to integrate into wearable devices. With Ultra V, users can monitor and manage their skin condition and Vitamin D production which are influenced by accumulated exposure to solar UV rays.

Appendix 2. C-Lab Outside Startups

1. Circulus (http://pibo.circul.us)

Circulus showcases a humanoid robot, ‘piBo’ for single-person households. piBo provides guidance services such as simple conversation and news/weather/search information. It interacts with users based on emotional analysis of facial expressions and contents of conversations and gives appropriate responses with sayings, music and dance. Users are able to add new features and content which can be downloaded from its robot application store.

2. FITT (http://www.fitt.kr)

‘FITT’ is a PHR (Personal Health Record) healthcare data platform based on exercise tests. FITT provides three types of exercise tests; cardiorespiratory, posture and muscle strength. After a test, users receive an optimized and personalized exercise program catered to users’ health status compared to other people of the same age and gender. It also can predict possible diseases that the user may be exposed to such as high blood pressure, diabetes, cancer, stroke, heart attack, cardiovascular disease, etc. and prescribes personalized exercise programs to prevent the risk of getting these diseases.

3. Vtouch (http://vtouch.io/)

‘Vtouch’ enables users to control devices without physically touching them by tracking the user’s eyes and fingertips with its patented computer vision and deep-learning technologies. It can be applied to various industries such as smart cars, smart homes and digital signage to control different devices. It can also keep displays clean and safe from germs or bacteria.

4. Smoothy (https://smoothy.co/)

‘Smoothy’ is a group video chat application that can be accessed by up to 8 people at once. What makes Smoothy more special is that the video chat starts at silent mode when the call is first connected so that it allows users to answer the call anytime and anywhere. It also provides video calls using Samsung AR Emoji. Once users have their avatars, the AR Emoji can mirror facial expressions and motions in real-time which makes video calls more fun.

“The Present” follows Sang-gu (Ha-kyun Shin), a man brought to present-day Seoul via time-travel from 1969. Sang-gu meets young entrepreneurs Ha-neul (Jun-myeon Kim, also known as EXO’s Suho), Bo-ra (Seul-ki Kim) and Young-bok (Su-bin Yoo) and ends up helping them as they work to create a thermal imaging camera to use in fire and rescue operations. “I wanted the film to be entertaining,” noted Director Jin-ho Hur, chiefly known for his work in the melodrama genre, “but I also wanted to accurately capture all the joys and sorrows faced by today’s young people as they go about launching their own business endeavors.”

(From left to right) Bo-ra, Sang-gu and Ha-neul, characters from “The Present”

The film features Samsung’s venture acceleration program C-Lab Outside, which supports young Korean startups by facilitating optimal environments for them to grow and create new value. Samsung’s IGNIS Thermal Imaging Camera, developed by Samsung’s in-house corporate incubation program C-Lab to help firefighters in prevention and rescue activities, also takes a starring role in the short film.

As well as being released on YouTube, Facebook and other portal sites, Samsung is hosting a special screening of “The Present” for 400 people in Seoul, attended by Director Jin-ho Hur, several of the production’s stars and C-Lab officials.

“We hope that ‘The Present’ will encourage young adults who are working hard to keep pursuing their dreams,” said Jae-woong Jeong, Vice President of Samsung Electronics’ Corporate Communications Team, “and that the film will convey to audiences Samsung’s citizenship vision of Enabling People, which itself reflects the company’s commitment to helping fulfill the innate potential of each and every individual.”

“The Present” is the latest in a series of films made by Samsung to entertain, motivate and inspire young people today. The first, “Two Lights”, was released in 2017, followed by “My Dream Class” in 2018 and “Memories” earlier in 2019.

Check out “The Present” in full below.

The idea for a wearable device for nomadic livestock came about through Samsung Tomorrow Solutions (STS), a competition for social contribution endeavors hosted by Samsung Electronics. The winner of the 2017 STS Grand Prize, a project named ‘Lives’Talk’, was proposed by a team of members with previous experience of living in Kazakhstan as a way to mitigate one of the biggest challenges faced by Kazakh nomadic communities, this being the amount of time taken to source and retrieve livestock in rural areas.

Following their 2017 STS win, Lives’Talk launched as its own company in 2018. In order to then make their idea a reality, Lives’Talk worked with a team from the Samsung C-Lab, Samsung Electronics’ internal venture training center. The realized product is a device capable of being attached to the backs of livestock for sturdy transmission.

Keeping Track of Livestock For a Living

Finding livestock that have been put out to pasture in rural Kazakhstan is the primary job of many nomads, but given the expansive terrain of this farmland, many animals are lost to predators if not found by nightfall. Given the arduous nature of these risky yet crucial tasks faced in Kazakh livestock farming, the number of nomadic farmers is fast decreasing.

Once attached to the livestock with a dedicated belt, the wearable GPS transmitter-receiver will track its location in real-time.

In order to help mitigate these problems, the Lives’Talk team came up with a wearable device for livestock that harnesses a GPS transmitter-receiver and relay for real-time livestock tracking and management. Not only does this device effectively reduce the amount of time taken to find livestock but it can also solve the issue of missing livestock. Furthermore, the device also converts livestock information collected in real time into data useful for managing the entire livestock farming process, from raising to selling.

Taking Action

Lives’Talk’s pilot wearable device for livestock project will take place over two months at 50 pastures in Mynjylyk and Boleksaz, the two nomadic areas near Almaty, Kazakhstan, following the donation of the devices by Lives’Talk and Samsung to the nomadic communities there.

Samsung is not only supporting Lives’Talk’s pilot project but has also dispatched employee volunteers to help realize the project. These employee volunteers will train the recipients of the livestock tracking devices on how to use the devices and their wider tech ecosystem, providing entrepreneurial advice to help the farmers in these communities become independent.

“Samsung Electronics endeavors to recognize and promote individual talent and ability to the end of generating solutions that can help people,” noted Sang-woo Han. “With these wearable devices for nomadic livestock and the volunteer efforts of our employees, we hope not only to solve an issue specific to these Kazakh areas but also to make the future of the residents brighter.”

For more information on Lives’Talk, please follow this link.

The eight new C-Lab projects include: an in-video virtual ad service ‘Tisplay’, an ASMR sound recording solution ‘aiMo’, an instant video making service ‘MEDEO’, an AI news  analysis service ‘PRISMIT’, a custom perfume making service ‘Perfume Blender’, an auto-adjusting monitor ‘Girin Monitor Stand’, an AI desk light ‘alight’, and a hearing assistant  solution ‘SnailSound’.

At CES 2019, C-Lab will introduce the biggest number of projects it has ever unveiled in a single show since its CES debut in 2016. This will help to refine the projects and prepare the prototypes that will eventually become finished products to take to market.

“We will present promising C-Lab projects leveraging AI technologies in the field of video content creation, perfume making and more. These are deeply related to our daily lives and we hope to catch the eyes of attendees,” said Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics.

In addition to these projects, eight start-ups which have been spun off from Samsung C-Lab – MOPIC, LINKFLOW, lululab, WELT, Cooljamm company, MONIT, BLUEFEEL and analogue plus –will participate at CES 2019 to showcase their newly released commercial products and explore global business opportunities.

Three of these C-Lab spin-offs have been recognized as CES 2019 Innovation Awards winners. One notable example is the wearable camera FITT360 by LINKFLOW, which was given an award in the Digital Imaging category for two consecutive years. MOPIC and lululab also received awards in the Portable Media Players and Accessories, and Biotech categories. Since 2016, C-Lab spin-off companies have been named winners six times and have proven their marketability and technology.

Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. The program supports the development of ideas from all areas of the business. Introduced in 2015, the C-Lab spin-off policy helps Samsung employees who have successfully completed C-Lab projects to launch their own start-ups. Samsung supports the spin-off companies through seed money investment and business consulting to accelerate their growth, while guaranteeing their independent management.

For more information, please visit the booth #52102~#52118 in Sands, Hall G (Eureka Park Marketplace) on January 8 – 11, 2019.

Appendix 1. C-Lab Projects

 1. Tisplay

‘Tisplay’ is an in-video virtual ad service for creators to use while live streaming. Tisplay recognizes the surface of the creator’s clothing and places the ads as if they were actually printed on the clothing through computer vision and graphics technology. Creators are able to place not only ads but also various images related to the video content in a way to communicate with viewers in real-time. Furthermore, viewers can enjoy videos without pausing due to mid-video pop-up ads which often feel like spam.

2. aiMo

‘aiMo’ is an ASMR sound recording solution using a smartphone and cover case that simulates the human ear. When recording ASMR content with this solution, creators not only obtain spatially more enhanced sounds in terms of sound directivity, they also produce vivid, realistic ASMR sounds with AI sound rendering software without professional recording devices. Anyone can easily create high-quality ASMR sound content – even when outdoors.

 3. MEDEO

‘MEDEO’ provides an instant video making service which allows users to shoot  and edit simultaneously.
Analyzing the scene and context with AI technology, MEDEO automatically integrates visual effects and background music and blends videos with the recorded videos during live streaming. In addition to that, it provides fully automated 1-click video rendering at an expert level that extracts only the core scenes of the saved video.

4. PRISMIT

‘PRISMIT’ is an AI news analysis service which creates issue-driven timelines in order to help readers understand the issue at a glance. When the user searches an issue or event, PRISMIT automatically curates the top five articles that are most representative among of the numerous articles available using issue clustering technology. This helps readers understand the context and history of the issue while many services simply offer the most read or most recent articles.

5. Perfume Blender

‘Perfume Blender’ is a custom perfume making service that enables users to make a customized fragrance with a compatible device and share the recipe through the app. When the user takes a photo of their favorite perfumes with the app, it analyzes the common ingredients and recommends fragrance recipes that the user might like. The user can directly make the perfume with those recipes or create a perfume by adjusting the ratio of the recipes through the device which has eight ingredients.  Users are able to purchase additional scents.

 6. Girin Monitor Stand

‘Girin Monitor Stand’ is an auto-adjusting monitor stand to ensure users have proper posture while on their computers at work. The sensor embedded stand keeps tracking the user’s posture, especially neck and head, in real-time. When the user has a bad posture, it subtly moves the monitor which naturally trains users to assume better posture without noticing the change in monitor position. Users can correct their posture by repeating this pattern to avoid postural strain in the neck, back, and shoulders.

7. alight

‘alight’ is an AI desk light which provides an optimal environment to increase concentration and provides lighting which is beneficial for the health of users. It detects user actions through the embedded camera and automatically changes the light according to the situation such as study, relax and focus. It comes with a controller which alerts the user to focus on study when the user is using a smartphone or sleeping. It also provides study history and time lapse videos of studying through the app.

8. SnailSound

SnailSound is a hearing assistant solution for people who have trouble hearing sounds. It consists of an app and an earpiece. The app analyzes user-preferred sound from feedbacks by simple hearing tests, then calibrates the sound to be heard clearer. With a smart nonlinear amplification and AI-based adaptive noise suppression algorithms, SnailSound amplifies inaudible sound and suppresses background noise at the same time to give a better hearing experience to the hearing impaired without expensive hearing aids.

Appendix 2. C-Lab Spin-off
1. MOPIC (www.mopic3d.com)

: Glasses-free 3D solution for any display devices

2. LINKFLOW (www.linkflow.co.kr)

: Neckband-form wearable 360 camera

3. lululab (www.lulu-lab.com)

: Artificial intelligence (AI) skincare assistant

4. WELT (www.weltcorp.com)

: Smart healthcare belt

5. Cooljamm Company (www.soundsup.io)

: Automated musice producer

6. MONIT (www.goodmonit.com)

: Smart baby monitor

7. analogue plus (www.analogue-plus.com)

: Smart communication device for helmet users

8. BLUEFEEL (www.bluefeelcorp.com)

: Portable air purifier and mini head fan

Summary

• In-sung Lee is a Project Partner in Samsung’s Center for Creativity Development who’s tasked with selecting and managing C-Lab projects.
• Created in December of 2012, C-Lab (Creative Lab) is an in-house idea incubation program that was started to help Samsung employees turn their innovative ideas into reality.
• Lee strongly believes that good ideas come in all shapes and forms.
• To help ensure that the best of the best projects get made, Lee has developed his own unique criteria for evaluating C-Lab submissions.

For some, good ideas are hard to come by.

That, however, is not the case for In-sung Lee. As a Project Planner in Samsung’s Center for Creativity Development, Lee comes across great ideas every day. It’s his job to select the best of the best out of Samsung employees’ C-Lab submissions. The innovative ideas that receive his seal of approval take one big step closer to becoming reality.

But what exactly is Samsung’s C-Lab program, and how does Lee select which projects will be developed? Read on to find out.

Creativity Is Key

C-Lab is Samsung Electronics’ in-house startup incubation program that was created to bring its employees’ most innovative ideas to life.

Lee is not only in charge of selecting C-Lab submissions, he’s also in charge of incubation, as well as analyzing selected ideas’ marketability, making sure that the development process remains on track, and identifying the most desirable path for each project.

Creativity is key when it comes to C-Lab submissions. To help get their creative juices flowing, Samsung regularly hosts interactive employee events like the recent Idea Mix Hackathon, pictured above.

Part of the process of assessing C-Lab projects’ commercial potential involves presenting the innovations at relevant exhibitions. Here we see a showcase for IGNIS, a thermal imaging camera that helps firefighters locate people who need to be rescued.

Lee regularly organizes interactive exhibitions and hackathons that nurture employees’ creativity and encourage them to come up with the sort of dynamic ideas that would be perfect for C-Lab. As he notes, Samsung employees represent a wide range of backgrounds and expertise, and the ideas that they dream up are just as interesting and diverse.

Evaluating ‘Big Picture’ Potential

Lee studied mechanical engineering at university, and began his career at Samsung Electronics as a developer. Since joining the Center for Creativity Development, he’s continuously wrestled with the question of how to define an unequivocally good idea. The answer, he’s found, is not so cut and dry.

“There are generally two types of ideas that get submitted to C-Lab,” says Lee. “The first are ideas that address existing pain points, while the second are ideas that uncover potential needs or address new trends. While good ideas can come from anywhere, in my experience I’ve found that there is no absolutely good idea.”

Lee believes that it’s nearly impossible to effectively judge C-Lab submissions by relying solely on his background as an engineer. This makes it important to evaluate each potential project through a much wider lens. “Each idea has its own extraordinary story,” Lee explains. “Not only do they have the power to add more convenience to people’s daily lives; they also have the potential to transform the world.”

Selecting the Best of the Best

Since he became in charge of selecting ideas for C-Lab projects, Lee has created his own criteria for picking the best of the best.

“Whenever I review a proposal, I utilize the so-called 2W1H (What, Why, How) interview technique to try to get a sense of the idea’s true value,” says Lee. “I ask questions like, ‘What is the idea at its core?’, ‘Why is it important or necessary now?’, and ‘How do you plan to make your idea a reality?’”

According to Lee, the ideas that tend to catch his eye are those that came about as solutions for frustrating problems. These are ideas in which Samsung employees apply their on-the-job experience developing innovative technologies to identify entirely new ways to utilize those technologies to streamline daily life. As Lee notes, “These types of ideas clearly answer [the 2W1H’s] ‘how to implement the idea’ question.”

Lee takes great joy in his work, and is always looking forward to hearing Samsung employees’ next innovative C-Lab proposal.

“I love watching their eyes light up when they present their ideas,” says Lee. “We’re currently in the process of selecting next year’s projects, and I can’t wait to see what they come up with next.”

Summary

• Samsung Hackathon, an event for open innovation regularly held by Samsung Electronics’ Creativity & Innovation Center, invited inventors from around the world to compete with local teams from Korea to find the best new ideas
• The event became a showcase for global creativity and a launchpad for the potential development of start-ups that could grow in the future
• Five teams were presented with the Best Idea Award, which comes with an opportunity to further pursue their ideas at Samsung Electronics C-Lab
• In its 5-year history, Samsung Hackathon has already produced numerous C-Lab projects, some of which have already been spun off as independent companies

There was a real buzz in the air. People were busy creating, sharing ideas and enjoying themselves in the process. Across three floors at the Samsung SNU (Seoul National University) Cooperation R&D Center, competitors took part in a hackathon to develop concepts that use technology in new ways.

Samsung Hackathon is an in-house event that invites creative minds from inside and out of the company to co-build ideas and compete for a potential spot in Samsung Electronics’ much coveted C-Lab (the company’s startup innovation program). Teams are given 300 minutes to hack up solutions for their ideas and another three hours to present them to judges and peers at their respective booths.

The 12th Samsung Hackathon event was a clash of 250 creative minds from around the world

October 20, 2018 marked the 12th time the hackathon has taken place but it has been given a new dimension because it’s the first time it has invited applicants from all over the world. 220 Samsung employees (including 60 employees from Samsung offices outside of Korea) and 30 SNU students were all too eager to make their mark at this year’s hackathon.

“The Hackathon is really special in the sense that nobody is forced to take part,” said Serina Yoo, Creativity & Innovation Center, Samsung Electronics. “Participants voluntarily get together for a weekend to share ideas across industries and learn from each other.”

Competition from Around the World

International teams seemed especially eager because the responsibility to do their respective countries proud rested on their shoulders. Preliminary rounds took place in Poland, Ukraine, Russia, India, China and the Philippines to decide who would be the ones to travel to Seoul on behalf of their country.

“As we were planning for the 12^th such event, we really wanted to see how we can expand this festival of creativity,” shared Julie An, Creativity & Innovation Center, Samsung Electronics, who helped plan this event. “We floated the idea across Samsung’s various R&D Centers worldwide and were happy to hear that they, too, were interested in an international, cross-functional Hackathon.” Changbin Gao, Samsung Research Center Beijing, testified that he “was excited to see the announcement three months ago and applied right away.”

Polish Geniuses (Poland), Ripe AI (Russia), and Equiteam (Ukraine) each overcame fierce domestic competition to win their tickets to Seoul

The Polish Geniuses team focused their efforts on developing an exercise-coaching solution using IoT-enabled gym equipment and an AI platform to analyze performance. They even managed to persuade some of attendees to try out their solution first hand, with mini trophies given out for participation. The Ripe AI team from Russia came up with a solution – adding sensors and a deep learning algorithm to a scale –  that can recognize, weigh and tag grocery items. The Ukrainian EquiTeam took their stab at a pair of smart glasses that uses IoT sensors and an AI algorithm to help users maintain a healthy posture.

The Smart Crosswalk team from Korea created a solution to making crossing roads safer. “The system recognizes vehicles’ movements when approaching intersections and alerts pedestrians through various inputs if and when there are signs of danger,” said Seonah Nam, Logic TD engineer, Semiconductor R&D Center, Samsung Electronics. “We considered visual, auditory or whatever kind of feedback that can be used to prevent unnecessary accidents.”

beyondLimits from Russia got attention from fellow participants with their 3D video-call app using various sensors

Feedback for this year has been positive – so much so that there are already plans to make the international competition an annual event. With such a rich collection of ideas and creators from all over the world, the hackathon is growing and has become a place that encourages creativity throughout the year.

Building Success, Year-On-Year

This edition of the event was the 12^th time the hackathon has taken place and over 2,000 employees, college students and other parties have already participated throughout the years. And since the event’s inauguration in 2013, several ideas have proved successful.

For example, Monit, the smart baby care solution, was conceived at one of the Hackathons and moved on to become a C-Lab project under the name ‘Dr. Macaron,’ later to be spun off as an independent business in 2017. Other projects such as Kitten Planet (formerly known as Chikapong while at C-Lab), Defind (known for their app Shoepik), and Jameasy have followed similar steps.

This year, five teams were selected for further development at C-Lab. Time will tell where their journeys will take them.

Winners of the 12^th Samsung Hackathon

Best Idea Award (these teams are given an opportunity to further pursue their ideas at C-Lab)

• Team Adobo (Philippines): SAFE ID-A smart and secure physical ID with rewritable photo and details and reprogrammable access controls
• EquiTeam (Ukraine): Posture analysis and alert service using glasses
• Eat’s the Cook (Korea): One-stop cooking source for single households
• Insiders (Korea): Auto-response tool for messaging services using AI
• Pince-nez of the Opera (Korea): AR glass translation service for performances in foreign languages

High Quality Award

• Polish Geniuses (Poland): Workout Coaching solution based on AI
• Share My Table (Korea): Food-sharing app
• S Tap (India): Personal, conversational recommendation app

Quirky Award

• Sorcerers (Korea): Superpower experience game using brainwave-recognition and VR
• Let’s Eat (Korea): Shared-delivery service for single households
• Smart Suitcase (Korea): Detachable device to make regular suitcases smart

Global Friendship Award

• Shoonya (India): 3D AR service using Samsung Gear devices
• beyondLimits (Russia): 3D video-call app using various sensors
• Dream (Korea): Relay-rental shared economy service

Summary

• Samsung C-Lab spin-off Linkflow came up with the first-ever neck band wearable camera that takes 360-degree footage and transmits clips immediately
• The FITT 360 landed in the market with a bang, especially in the security industry, but the team still had to hurdle through the early stages of starting a business outside of Samsung
• Persistence and openness to customer feedback was what helped them power through
• CEO Yong-guk Kim shares that startups should jump into the market early on to stay relevant – obsessing to polish their device to perfection could cause them to miss the right timing to present their solutions to market

It all started in Maui, Hawaii, where Yong-guk, was on his honeymoon. As he gazed up at the starry night sky from the observatories, he tried his best to capture the breathtaking view with his professional grade digital camera. But his high-spec device couldn’t do anything beyond what all traditional cameras can do, which was to capture the view that lies in front of the camera lens. As an avid blogger and photographer, he had always desired a camera that could capture an awesome view in its entirety.

“People only ever get to see what is in front of their eyes. But seeing the scene from all directions is a totally new experience,” said Yong-guk Kim, CEO of Linkflow. “It records the sky and the clouds in it; it captures all the little moments you may have missed.” With this value proposition, Samsung Electronics’ C-Lab spin-off Linkflow’s product ‘FITT360’ that is expanding the camera market with its ability to “capture and share moments in 360° true First-Person-View.”

The Flagship Product

The FITT360 is a completely new product for the camera market – a wearable camera device, in the form of a neck band, that takes 360-degree footage.

“I once took it on a biking trip to shoot a promotion video. It was eye-opening to see how 360-degree footage made the scene look so different even though the surroundings were quite familiar,” said Hae-jeon Shin, marketing head of Linkflow. “It’s a new idea to capture how you blend into your surroundings with your own camera. It’s totally different from taking a selfie.”

Linkflow offers two varieties of its wearable 360-degree camera device – FITT360 for the consumer market and FITT360 Security for business applications

Mass production of the FITT360 has already started, and it has been winning global recognition, for example being selected as a CES 2018 Innovation Award Honoree in the Digital Imaging & Photography category. The FITT360 also gathered eight times more funding than the team’s initial goal of $50,000 on Kickstarter.

Securing New Opportunities in the Market

After meeting various potential buyers at CES, the Linkflow Team saw an opportunity in the B2B market and came up with an upgraded product – FITT360 SECURITY. “Security companies from all over the world were excited about our product,” said Yong-guk. “It was like nothing they had ever seen before, yet it was clearly a great fit for their jobs. No other body cam out there could record a 360-degrees view, and instantly transmit clips.” Shin added, “We were even asked to sell samples of the first iteration when we participated in security exhibitions in London and Las Vegas.”

Three members of Linkflow sat down with Samsung Newsroom to share their thoughts and experiences

While fate has led Linkflow to first focus on B2B – namely, the security industry – it continues to seek further opportunity in the customer end. FITT360 has potential applications as a personal security device. It can be used to record extreme sports. But above of all, the team holds high hopes on the growing need from content creators such as YouTubers.

“The product is ideal. You can simply swing it around your neck while you pursue outdoor activities and hobbies, even when paragliding or surfing. The fact is that these contents exist today, but YouTubers and bloggers are burdened with bulky filming equipment,” the CEO explained.

The Trials that Tempered the Team

With the enthusiasm that FITT360 SECURITY has received in the B2B world and Linkflow’s ongoing pursuits in the consumer sector, it’s clear that the spin-off and the team have come a long way. However, as a growing venture, the team recounts the trials they’ve overcome together to stay passionate and ambitious. “It wasn’t all just rainbows and butterflies,” says Kim as he describes the countless disappointments he encountered in the search for Linkflow’s first partnerships.

“Once we left the cradle of Samsung, we were essentially nobody. Initially, there wasn’t a single company – investor or supplier – that was willing to work with us,” Kim recalled. “Some wouldn’t even talk to us as they didn’t feel that we were worthy of their time. We barely managed to gather the parts needed for our product.”

“There comes a moment of Zen when rejections don’t bother you anymore,” says Yong-guk Kim, CEO of Linkflow, as he recalls his journey to find the right partners

Even when Linkflow earned opportunities to present their business, it was hard to sway their dubious and skeptical attitudes. Sometimes they just don’t focus, Kim said. “I once gave an entire 10-minute presentation for a potential customer, only to hear him ask back, ‘So, is this a camera?’”

“At first it’s very depressing,” Kim recalled. “You tell yourself ‘it’s just business’ but rejection after rejection, your confidence just drops. Then comes defiance – it’s like ‘let’s see who smiles at the end.’ After even that comes a state of Zen. You just keep going until you get a result.”

Though they only got their first funding in their umpteenth meeting and partners in other business aspects were just as difficult to come by, the emotional roller coaster ride resulted in success and Linkflow has found its share of partners. Kim says that the experience made the team a bit wiser: “You grow a feel for whom to contact. Larger companies have various divisions that look after different parts of their businesses and you have to ask yourself: ‘who would need our technology the most?’ For us, managers of technology partnerships proved most fruitful.”

Developing as a Work-in-progress

Ever since its C-Lab days, Linkflow was confident in their unique product concept. But their source of pride was also the reason that made the process difficult. “We didn’t have anything to reference, or anyone to ask for advice,” said Junse Kim, head of product design, Linkflow. “We took the trial-and-error approach. We would quickly build a prototype, dog-food it, collect feedback and improve the device – again and again.”

“Many companies miss the opportunity to share their product concepts because they focus too much on polishing their devices,” Yong-guk points out. “Of course it’s important to provide quality products but as a start-up, you want to make sure your product is relevant. And the surest way to ensure that is to ask the final judge of it all – your customers. Timing – when to show the world what you want to do – is key.”

One of the first working prototypes shows that FITT360 was initially conceived as a head band the sat on the ears

FITT360 actually started out as a head band the sat on the ears, but was eventually modified to a neck band as a result of such trial-and-error. Part of the reason was for functionality – good height and stability. Sitting on the neck, the cameras can capture the surroundings from an optimal view – very close to eye-level. It is also less susceptible to motion and vibration as the neck and shoulders move much less than the head.

Another part was to prevent it from offending other people. A device that resembles the form of a pair of glasses or an earphone could seem like a surveillance device and people could get the impression that they are being watched – they don’t like that at all.

Even after settling on the neck band form factor, the FITT360 went through numerous modifications based on various user feedback. “One example? Detachable cameras and battery,” said Junse. “It made sense after we heard the thoughts but was something we didn’t consider enough in the first three iterations.”

Linkflow is open to catering to the various needs of their potential B2B clients

The enormous amount of suggestions Linkflow still receives are almost overwhelming. “Some policemen asked us to add a siren and flashlight, while military officers asked for a heart rate sensor that can read and share vital signals in real-time,” said Junse. “Since those businesses are mostly B2B, we are considering on creating custom models to meet each group’s specific needs. Besides, policemen, firemen, security guards… their uniforms are all different – buttons, shoulder boards, collars, measurements and all – so we need to customize the neck band designs anyway.”

Linkflow believes that this kind of flexibility will help them continue to grow.

Pursuing Continuous Growth

Many start-up businesses decide that survival is enough and seek to maintain status quo once they see a stable business. “Instead, you have to push further,” says Yong-guk. “Samsung’s C-Lab initiative encourages you to keep digging for new ideas and that, I think, is what got us to where we are.” And that is what Linkflow plans to continue to do.

“Competitors can copy the shell of our product but they don’t know how and why we changed each nook and cranny of FITT360 – and details matter,” stresses Yong-guk. “Coming from Samsung, we plan to adopt the same rapid-development strategy you can see in Samsung’s products. We start preparing the next-generation model right after mass production hits, so that by the time your competitors offer something similar, we’re already unveiling the upgraded version and providing the previous one at a better price.” Linkflow believes that better technologies and new ideas will continue to give them the edge and that will help catapult them to the top of the industry.

When first starting the company, Yong-guk Kim asked himself: ‘Will there be another opportunity for me to run a company?’ It was then he decided that he’d do his absolute best to make sure he builds a company that employees enjoy working for

The ultimate goal is to go beyond 360-degree cameras and become a household brand in the content creation industry. “C-Lab provides a strong and systematic support network that helps lay down the foundations and goals of running a business. That’s why we were able to continue to pull through and continue to push further.”

This article is the fourth of a four-part series to celebrate the three-year anniversary of the C-Lab spin-off program. For more information, tap the image below:

Summary

• Innomdle Lab became the first company to be spun off from C-Lab – Samsung’s idea generation and entrepreneurship program
• Despite early success with its body conductor unit technology, raising 2.2M U.S. Dollars through crowdfunding, the company had to overcome a number of challenges to mass produce the final product – an experience CEO Hyunchul Choi is now eager to share with his peers
• Choi champions the idea of open innovation and encourages his team to develop ideas of their own – hopefully to the point of spinning their own businesses off

Ask any entrepreneur and they’ll tell you that starting a business involves overcoming setbacks and a whole lot of learning along the way.

That’s certainly true for Innomdle Lab. As innovative as their idea is, it caused them to go on a journey of discovery, product refinement and perseverance. But the company’s founder will attest to the fact that this period in the business’ growth was worth it. They now have a product that could change the way we talk.

Hyunchul Choi, former Samsung Electronics researcher, now Founder and CEO of Innomdle Lab

As the first to be given that honor, the founder of Innomdle Lab was in uncharted territory. Although he had access to leading thinkers and experts at Samsung, nothing could have prepared him for what he would face when he launched out on his own as a separate company.

“I would have given up easily if I was on my own,” said Hyunchul Choi, the CEO of Innomdle Lab. “But I saw the efforts of other members for the product, so I just couldn’t give up. I never wanted to give up. I’m working way harder than when I was working for Samsung Electronics. It’s very tiresome, but I gained a lot through the process.”

Game-changing Product

The flagship product from Innomdle Lab is called Sgnl. Using unique body conduction unit technology, Sgnl enables users to take phone calls simply by placing their fingertip on their ear. And only the user can hear the conversation so they can keep their call private. They no longer have to pick up their phone to call – they can fit conversations into their busy schedules by making calls easily on the move. Driving this technology is a body conduction unit that looks like a regular watch strap. It connects to the user’s smartphone via Bluetooth and contains an embedded microphone that picks up the user’s end of the conversation.

Sgnl WB-S50, Innomdle Lab’s first product offering, is the world’s first wristband to feature BCU technology

Sgnl sounds as futuristic as it does convenient and the product has quickly captured the imagination of backers who rushed to support the product on Kickstarter and Indiegogo. Innomdle Lab set a precedent here too. It was the first C-Lab company to successfully crowdfund their product this way. It was also one of the largest amounts a crowdfunding project from Korea has ever raised. The project now has an army of supporters who want to see Sgnl succeed.

Good Vibrations

Although Innomdle Lab had the backing and blessing from Samsung, it was still a challenging journey to get to market. The company had to deal with suppliers, attract and communicate with financial backers – all while adjusting to life as a startup after working for a large corporation like Samsung. It was tough but it formed a valuable part of the learning process for the company.

One key learning came early on in the development of Sgnl: just because a product is innovative, doesn’t mean everyone will automatically want to use it. A former brain science student, Choi had insight into how the brain and connected nerves relate to each other and relay information.

He wanted the Sgnl to use electrostimulation to enable users to privately make phone calls that others nearby couldn’t hear. But when he attended a C-Lab fair with his prototype, nobody felt comfortable enough with the concept and they didn’t want to try the product. It was back to the drawing board. He had to completely redesign the product using vibration technology instead.

Sgnl WB-S50 was modified over and over again before settling on a stable, flexible, mass-production-ready final product

“I was worried about the product looking less innovative, because the users had to put a finger on an ear to make a call so I conducted global consumer research with a mockup model,” said Choi. “As a result, I found out that people liked putting a finger on an ear. They liked it more, because it was a traditional motion of making a phone call, it felt more intuitive, and you could let other people know that you were on the phone.”

But what felt like a setback opened up new opportunities. Everyone has different bone structures so the same vibration pattern can create different signals for each person. This could be used as a security tool in the future in the similar ways to fingerprints and irises. For example, this technology could be used in the future to open doors just by holding the doorknobs that recognize the unique vibration patterns, nullifying the need of a separate key.

The Right Partners

Despite the promising potentials of body conduction technology, mass production for Sgnl presented a series of challenges. Innomdle Lab had to work with partners to create the circuits, mouldings and injections. Over a three-year period, the company was spurned by many potential partners and let down by many others who over-promised and under-delivered.

“Many of them didn’t even let us in for a meeting, and we had to beg for them to make our products even if we were paying for that,” said Choi. “Startups have to find good partner companies. We have changed manufactures many times and the launch was delayed for about a year. In terms of money, this cost us an estimated loss of one billion won.”

“Most startups in Korea are software companies,” explains Choi. “We didn’t have anyone to ask for advice on manufacturing partners. It was a tough learning experience finding the able and reliable ones.”

With these experiences now in his rear-view mirror, Choi advocates for startups, especially fellow C-Lab spin-offs, to share information with each other about their experiences with partners to help others from falling into similar cycles of delays and losses.

The Road Ahead

But it all paid off. Innomdle Lab now has a product they’re happy with and they’re in a place where they can mass produce the Sgnl product. For Choi, he’s glad he was able to persevere and learn more about his product, the target market, the technology, and more importantly, himself as an entrepreneur.

Innomdle Lab was founded on the vision of being a medley of innovation. The ethos is based on the fact that most startups live and die by a single product, and if that product fails, the entire company follows suit. Innomdle Lab believes it can continue to innovate as long as it can maintain its processes. Although Sgnl is a long time in the making, the second product was only in development for seven months.

Based on continuous R&D, Innomdle Lab is already expanding its hearable device portfolio

The company is working hard to keep the drum beating with another noise cancelling hearable device coming up as well as technologies outside of the audio product category in the R&D pipeline.

Continuing the Tradition of Open Innovation

Choi places a great emphasis on the importance of the C-Lab project and the opportunity he has been able to pursue that would have been much more difficult otherwise. He remains a strong supporter of the incubator/spin-off model to the point that he plans to replicate it in his own company. His door also remains open for other C-Lab spin-off companies who follow after him.

“Everyone here is very talented, but they are currently working for a small startup. They have to be rewarded for their sacrifices and ambitions,” said Choi. “I want to give my team members the chances to start their own companies and for Innomdle Lab to be an academy for them to acquire the necessary skills to do so. By doing this, we can create a medley of innovations that expands beyond my company. I want to keep creating new cycles of innovation.”

Members of Innomdle Lab’s Pangyo office demonstrate where to place your finger when using a Sgnl WB-S50 device

Choi was fortunate in that he had a lot of support at the spin-off stage from Samsung Electronics’ management. There were a lot of naysayers who suggested to Choi and the other C-Lab startups that this was simply another way to lay off staff. But one staff member put this assertion to an executive, who oversaw the spin-off initiative, directly in a meeting.

“I still remember his answer,” Choi recalled. “He said that Samsung Electronics cannot commercialize every idea, no matter how hard you work on the project. He saw many small- and medium-sized enterprises (SMEs) or startups succeed based on those ideas.” Samsung wants to give chances to such brilliant ideas and the people who worked hard for the opportunities “and it would be even better if the entrepreneurs could build on the expertise they honed in Samsung,” Choi recalls the president saying. “If the spin-off companies survive for five, or 10 years in the jungle of competition, then Samsung would ultimately be contributing to the larger tech community. Wouldn’t that be a great way for large and small innovation companies to coexist?”

This article is the first of a four-part series to celebrate the three-year anniversary of the C-Lab spin-off program. For more information, tap the image below:

Indoor Smart Garden Solution PLANTBOX

AGWART created ‘PLANTBOX,’ an indoor smart garden solution that enables users to easily grow vegetables and herbs at home. PLANTBOX consists of a smart greenhouse similar to a small refrigerator, seed capsules and an app. Users only need to insert the seed capsule of choice, and PLANTBOX automatically detects the species of the seed and optimizes its internal environment including lighting, temperature, humidity, air quality and nutrients. Users are also able to monitor and control the environment via app.

Portable Directional Speaker ‘S-Ray’

CATCH FLOW developed ‘S-Ray,’ a portable directional speaker. Unlike conventional speakers which spread out sound in all directions, S-Ray sends the sound directly forward so only the people in the right direction can hear it. Overcoming technical difficulties from previous researches, CATCH FLOW was able to build a smaller, lighter device – only one tenth the size of a conventional directional speaker. Compared to previous solutions, S-Ray also runs on lower power without impacting volume or sound quality.

AI-based Research Platform ‘AppBee’

FOR MAKERS built ‘AppBee,’ a research platform that connects clients and users based on mobile usage patterns. AppBee, after users’ opt-in, predicts their characteristics by analysing their mobile usage patterns and automatically matches the users to suitable clients through AI-based algorithms. FOR MAKERS hopes to produce more reliable research results at a lower cost compared to conventional, untargeted surveys to enable creators – start-ups and large corporations alike – to refine products based on user feedback.

The three new start-ups have engaged in business consulting and mentoring programs with field experts for the past three months, to obtain business know-how and prepare for the successful spinoff. They have officially left Samsung Electronics as of May 31, 2018.

A number of C-Lab alumni are already proving to be fruitful. 2017 spin-off Monit will be launching its first commercial product ‘Monit by Huggies’ – a baby diaper sensor that distinguishes between urine and feces and notifies parents – in partnership with Yuhan-Kimberly this June. Monit is also planning to expand to inconsistence briefs for adults, for use in hospitals and senior care centers. Linkflow, which develops wearable cameras, saw its value increase 20-fold, after it was spun off in 2016. Linkflow’s FITT360 Security camera has especially been attracting attention from security companies around the world.

“During the past three years, 34 start-ups with 130 employees were spun off from C-Lab and they have hired an additional 170 people from outside of Samsung,” said Jaiil Lee, Vice President and Head of Creativity & Innovation Center at Samsung Research. “We will continue to give opportunities to our employees to realize their innovative ideas as an entrepreneur in start-ups accelerated by Samsung.”

About Samsung Electronics’ C-Lab

Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. The program supports the development of ideas from all areas of the business. Introduced in 2015, the C-Lab spin-off policy helps Samsung employees who have successfully completed C-Lab projects to launch their own start-ups.

TOONSQUARE:

An AI-based Text-to-Toon (TTT) application that offers users a fun and easy way to make cartoons that tell their unique story.

How it Works

How it Uses AI

• Toonsquare uses AI to analyze the text input, determining what the context is and what facial/body expressions should accompany the character
• Toonsquare also uses AI to determine facial features including the length and curviness of hair as well as accessories like glasses off a real-life image, and then call up the most appropriate parts from the database
• In both cases, continuous learning is key and so the team built a separate website to enhance the learning

Inspiration

• Ho-young Lee, a UX designer by profession, drew lifestyle web cartoons as a hobby and actually grew a fan base, only to be find out how hard it is to find the time to draw cut by cut while working a day job.
• Ho-young then ran into AI developers in the company and found out he could automate much of the process

Aspiration

• Eventually, the team hopes to develop TOONSQUARE into a fun and creative social networking service where people can generate and share their own cartoons from their own inspirations.

Aurora:

A smartphone app and device that projects a pseudo hologram of a cute intelligent assistant. Capable of recognizing gestures and commands, Aurora offers users a more intuitive way to interact with their smart devices.

How it Works

How it Uses AI

• Aurora utilizes an open-source AI engine to figure out what the user is asking for and provide appropriate feedback – whether it be weather information or carrying out voice/gesture commands
• Additionally, Aurora also learns users emotions and provides visual feedback including facial expressions and gestures the hologram makes

Inspiration

• Members saw a movie where the lead character falls in love with an AI persona and saw potential for a more sympathetic AI assistant
• The team also wanted to increase accessibility to AI assistants, which in many cases price is a hurdle

Aspiration

• To create an AI assistant that can be used more naturally and conveniently across a wider range of smartphones.

GADGET:

A real-time ad auction platform that makes it easy for advertisers to insert their content as native objects (ones that are already a part of the game, like billboards in the background or items gamers may use) rather than intrusive pop-ups.

How it Works

How it Uses AI

• GADGET analyzes information that is available (which may vary by game, region, etc.) such as age, gender and interests to offer relevant ads to gamers in a non-intrusive manner

Inspiration

• Changsoo Moon has work experience in gaming and advertising companies where he always found it difficult to place products (PPL) or ads in content
• As gamers, all of whom have started gaming since the 8-bit console days, the team members also found it annoying when ads would interfere with game play

Aspiration

• GADGET was designed as an “all-in-one gadget”; a “Swiss Army knife,” so to say, for advertising services that is useful for advertisers, developers and gamers alike.

The projects will be exhibited at the Austin Convention Center (Exhibition Hall 3; Stand #1538) from March 11–14.

Members of Toonsquare, Aurora, and GADGET pose before heading to Austin, TX for SXSW 2018

Toonsquare wants to democratize cartoon-making by introducing AI and smartphones to the process

Aurora aims to add new dimensions – emotion and visual feedback – to AI assistants

GADGET wants to make both gamers and advertisers happy

FITT360: Created by LINKFLOW, FITT360 is a neckband-type 360-degree camera that records full-HD video from the first-person viewpoint.

• Automatic stitching technology enables 360-degree content to be shared and broadcast in real time.
• A 6-axis sensor helps to deliver unshakable stability and minimize distortion.
• Its ergonomic, durable design made from water- and dust-resistant materials ensures that it can be worn comfortably and in just about any environment.
• FITT360 SECURITY, a variant for use as a bodycam, is also available for the security market.

Ahead: Developed by analogue plus, Ahead is a smart communication device that makes it easier and safer for helmet users such as cyclists, skiers and construction workers to make calls, enjoy music and receive voice notifications.

• The device, which attaches to the outside of a helmet, is paired with the user’s smart phone.
• Noise cancellation and beam-forming technology provide loud and clear communication while active, even in noisy environments.
• Push to Talk (PTT) functionality enables communication among multiple users at the same time via a two-way radio connection.

nemonic: Launched by Mangoslab, nemonic is a compact smart printer that prints memos from a mobile device or PC as sticky notes without using ink or toner.

• Users can compose, edit and print information such as digitally handwritten memos, text, images, or tables using preset templates on the nemonic app.
• Information is printed on sticky note paper in less than five seconds.
• Printed notes can be saved on a cloud service to be managed and shared easily.
• nemonic can connect to up to 20 mobile devices simultaneously via Bluetooth.

Where to find the projects:

• FITT 360 SECURITY: Hall 1 at Fira Gran Via Stand 1H1
• Ahead: Hall 8 at Fira Montjuïc–4YFN Stand L4.4
• nemonic: Hall 8 at Fira Montjuïc–4YFN Stand L1.8/L1.6

About C-Lab: Created in December 2012, Samsung’s C-Lab is an internal venture incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees.

• C-Lab projects make up a number of unique categories, including transportation, education, social contribution, fintech, healthcare, IoT and beauty.
• Since its establishment, C-Lab has supported 195 projects.
• Of these completed projects, 46 percent have been transferred to a Samsung business department; 32 percent were completed and wrapped up; and 22 percent have become spin-off companies.
• Samsung C-Lab has been participating in major international exhibitions since 2015, when it was first introduced at South by Southwest (SXSW). C-Lab projects have also been featured at the Consumer Electronics Show (CES), Internationale Funkausstellung Berlin (IFA) and the Virtual Reality LA Expo (VRLA), among other large-scale global tech gatherings.

An MWC attendee gets hands on with the FITT360 wearable camera.

With an ergonomic design, FITT360 sits comfortably around the neck.

A visitor to the analogue plus booth tries Ahead on for size.

Ahead attaches easily to the outside of a helmet.

A Mangoslab employee demonstrates how the nemonic smart printer and app work.

Great things can happen when we challenge the status quo. This is the kind of thinking Samsung encourages among its employees and has resulted in a range of pioneering technologies—many of which are on display at the Samsung Rethink Lounge at IFA 2016.

But what’s interesting about these specific technologies is that they aren’t actually Samsung products but rather projects of Samsung’s C-Lab, an internal program that aims to foster innovation at the company.

The five C-Lab projects selected to be showcased at IFA are each unique, but all have one thing in common—they all set out to rethink the way something is done. Whether it’s making a phone call, printing or viewing 3D imagery, they each take a fresh approach to completing everyday tasks, shattering expectations of how people approach technology in the process.

MOPIC

Viewing 3D video with 3D glasses has always been the norm. The problem with this, however, is that glasses are cumbersome and uncomfortable.

MOPIC takes a different approach. Through the use of a simple device that attaches to a phone much in the same way as a protective case, it enables 3D viewing on the go. No glasses necessary.

Prinker

We’ve been printing on paper for years. And, recent technological developments have allowed us to 3D print tangible items. But what makes Prinker so different is its ability to print on human skin.

Users can select a design they wish to print from the Prinker Online Art Gallery app, or they can create their own using a Galaxy Note5 or Galaxy Note7 smartphone. The wireless mobile printer then transfers the design to the skin through direct contact using safe, non-toxic ink. The ink is water resistant and can last on the skin for up to two days, and can easily be removed with soap and water.

Prinker isn’t just rethinking printing; it’s also changing self-expression as we know it.

Entrim4D

Entrim4D has a brand new take on virtual reality (VR). Their idea is to build on the current premise of VR, while injecting an additional layer of reality into the experience.

The device utilizes a conventional VR headset like Gear VR, along with a pair of headphones. These headphones work by using a combination of algorithms and Galvanic Vestibular Stimulation that send electric signals to a nerve in the ear. In short, the device tricks the part of the ear that regulates balance and motion. And, when that effect is synchronized with the action in a VR video, users feel it in a more realistic way.

Sgnl

We all make phone calls; some of us make dozens of them every day.

But Sgnl is a smart strap that enables you to conveniently answer phone calls through your fingertip. All you need to do is simply place your fingertip to your ear while speaking through the embedded microphone. As a result, your phone can stay secure in your pocket or bag, out of sight from the rest of the world.

Sgnl is now live as a Kickstarter project.

WELT

The WELT is a belt like no other. It measures your waistline and sends alerts when you overeat. It tracks the steps you take and the amount of time you’ve remained inactive, and provides actionable insights based on these measurements.

In addition, it offers a range of fashionable designs for both men and women, catering to a variety of tastes. It not only gives a new personal touch to wearables, but also has the ability to combat the global issue of obesity in a way never imagined before.

WELT, too, is also now a Kickstarter project.

These C-Lab projects are the kinds of ideas that shake up industries by offering something different. They take concepts we’re already familiar with and bring them to the next level.  Time will only tell what’s next for C-Lab, but as creativity and curiosity continues to be encouraged at Samsung, it’s sure to be something progressive.

Imagine being able to create your own business with the help of your existing employer. Even better, imagine being given the resources and time off from your daily duties to help your venture become a success. It might seem like an unlikely idea, but it’s one that’s taking place right now under our roof here at Samsung.

Samsung has a legacy of building market-leading products. Chances are that you probably have a piece of Samsung technology in your home or workplace. However, a company can never rest on its laurels and that is no less true for Samsung than any other firm that wants to innovate into the future. And with the link between creativity and productivity so clear, Samsung created a program that clearly shows that ethos. As well as continuing its traditional business units, the company is also helping our workers to think outside the box and the results are already evident.

The Samsung C-Lab (short for Creative Lab) was set up to enable Samsung employees to nurture their own business ideas and give them the tools, the time and the support to become fully fledged businesses. The program encourages progressive thinking by giving workers the go-ahead to develop ideas, even if those ideas don’t necessarily fit within a currently existing area of our business. The only pre-requisite is that the idea is genuinely innovative and can demonstrate itself as such by gaining the approval of other colleagues. The end result is a new product or service that could be developed further by Samsung, or stand on its own two feet as a business in its own right.

The great thing about the C-Lab is that Samsung enables workers taking part in this program to dedicate themselves to their projects 100%. They can take between six months to a year away from their usual day jobs and spend it working on their ideas. They’re given free rein to experiment, which means unbridled creativity. It’s a positive move that helps Samsung’s people to unlock their potential by doing something they’ve never done before.

The C-Lab is a win-win situation. The workers are empowered to explore and create in ways that differ to how they are usually able. And for Samsung, the C-Lab keeps us at the forefront of innovation by taking a different approach.

Changing Business

The C-Lab was created in 2012, based on the experiences that Samsung’s management had in Silicon Valley. They had seen how the entire business environment was changing. The startup scene there in particular was booming, with large numbers of companies receiving investment on the back of original ideas and growing aggressively. It wasn’t the traditional types of businesses we were used to seeing thrive on such a scale. These startups were fleet of foot and able to move very quickly without being hampered by legacy thinking and bureaucracy. They were agile enough to move and change rapidly.

Technology in particular was in 2012, and still is, a huge growth area for startups. Internet and software companies, for example, accounted for two thirds of VC investments in 2014. It’s a clear indication of the type of firms that were emerging a few years ago. Similarly, when looking at angel investments, internet companies accounted for almost half. It was obvious then that the appetite for entrepreneurship was there, especially in tech.  It called for Samsung to listen to the market and respond accordingly in order to bring about a ‘challenger spirit’ within its ranks.

A Break from Tradition

Operating as a startup is easy when you only have a few members of staff on your books. Samsung is now finding that it is possible to introduce some of the elements that typify a startup within its own business. But it does involve some radical adjustments to make it work.

One of the aspects that we introduced with the C-Lab is holacracy, or a flatter way of organizing and managing teams.

“In a similar way to many of the startups of Silicon Valley, the C-Lab’s structure isn’t governed by hierarchical systems. Instead, each team has a leader and project members. That’s it. It works because the absence of a set-in-stone structure enables everyone to get their hands dirty, and contribute and work collaboratively to help the project meet its goals. They’re no longer tied to uniform tasks, they receive performance-based rewards and are encouraged to set challenging goals that help them to excel.” said Stan Kim, a director of C-Lab at Creativity & Innovation Center.

Perhaps the most notable tenet of the C-Lab approach is that failure isn’t a bad thing. It’s part of the exploration process that helps the most innovative of companies to hit the eureka moment. If workers aren’t afraid of failure, they can experiment and possibly create new things that they wouldn’t otherwise have the breathing space to do.

What’s more, C-Lab teams get to work flexibly, meaning they can work when and where they want. It’s a reimagining of how teams work and collaborate.

Samsung feels that the benefits of this type of structure can be far reaching. By calling on the strong leadership and culture of the existing organization, along with the challenger spirit of small, innovative organizations, we’re able to benefit from hybrid innovation. It’s a model that enables the business to have the best of both worlds.

Ideas Search

Discussing ideas is a breeze as well. Any Samsung employee can suggest and evaluate ideas through the company-wide collective intelligence platform ‘MOSAIC’ or via email. Ideas can be submitted either individually or as a team.

After the submissions of ideas, they are screened based on how specific, innovative, and marketable they are. Next, the ideas are developed using the “Lean approach” to ensure they are as efficient as possible. The ideas then proceed to the voting stage, where Samsung employees get their voices heard. Voters choose their favorite ideas that will continue to the next round, and after a final review by a group of experts, it’s time for the final presentation. Here, a selected audience plays the role of venture capitalists and after each presentation, they decide whether they would invest in the idea.

Around 15-20 ideas are selected each year using this process and they are the ones that become official C-Lab projects.

The Next Step

The selected C-Lab members start developing their ideas that they hope will become full-scale businesses. As team leaders, they can select colleagues who they want to work with through Talent Audition, a unique job posting program. As a team, they pursue a shared goal and decide on the best ways to reach it. And because C-Lab is an open project, employees are allowed to recruit members from outside Samsung if they can’t find the right people inside the organization.

In the end, many find that the hard work pays off. When C-Lab projects are completed, those that are closely related to a division’s business (such as TVs or home appliances), are transferred to each division for further development to launch on the market. Other projects, which are not transferred to divisions, are supported to launch an independent company as a fully-fledged startup. Not bad for something that started out as a grassroots idea on the Samsung shop floor.

C-Lab has been an incredible incentive for employees. At Samsung, innovative thinking is recognized with an opportunity to take the idea to market. Samsung invests money as seed capital to help employees launch their business. In addition, the company offers counsel by way of technology and management expertise during the early stages of their business to ensure stable growth. Despite all this, the startups maintain their independence.

The Measure of Success

The main objective of the C-Lab since it was established is to drive and encourage employees. Employees are empowered to kick-start creative ideas and get hands-on with technology development that may lead to a new business opportunity. Given that objective, the results have been encouraging. The number of projects submitted to internal idea contests has increased for the past three years. Meanwhile, sharing ideas has become a natural part of internal culture as employees realize that the more they share new ideas, the better chance they have of developing and creating new business opportunities.

The ideas that have blossomed are a real testament to the success of the C-Labs. Some 46% of projects are transferred to various Samsung business divisions, and 18% are spun off to become businesses in their own right. But it’s the people behind the businesses who are the real stars. Through the program, they are able to be bolder in their thought processes and dream big. They unlock their full potential and are given the right amount of support and autonomy to be successful through the use of their own ideas. That’s a priceless opportunity.

The Future

Samsung is planning to increase the opportunities for employees to participate in C-Lab projects. New locations are already in the works, including a physical space to increase synergies between projects and personnel, the Seoul R&D Center for software and spinoffs, a tech shop and a new exhibition hall in Suwon, plus an additional R&D base at Seoul National University.

There has been firm believes within the company what the C-Lab can achieve and so we’re opening up the program in a way that will continue to provide more chances to get employees involved. The more people get involved, the more they are able to engage their own workforce to go the extra mile in how they approach their work. Samsung encourages staff to become personally invested in innovation, which, as a concept, is very powerful.