▲ Samsung Electronics won a total of seven awards at InfoComm 2023.

Everyday Sustainability With Samsung Signage Solutions

Sustainability is at the core of Samsung’s innovative signage solutions. Samsung’s commitment to sustainability was recognized by System Contractor News (SCN), a leading audio and visual publication, with the Installation Product Awards for Most Innovative Sustainable Product Strategy, highlighting Samsung’s efforts to provide exceptional environmental strategy in the signage industry.

In addition, The Wall All-in-One and 2023 Smart Signage (QMC Model) have become the first signage models to receive carbon footprint certifications from TÜV Rheinland.¹

▲ Samsung Booth visitors were welcomed by The Wall All-in-One, a 263-inch ultrawide 8K resolution screen, which played videos featuring Samsung’s sustainable future signage technologies.

▲ Scott Griggs, Managing Director of TÜV Rheinland, and Hyeong-gyu Park, Head of Enterprise PM Group for Samsung Electronics North America & LATAM, took part in the carbon footprint certification ceremony for Samsung’s new The Wall All-in-One and 2023 Smart Signage QxC Series.

▲ Samsung’s environmental strategy was awarded Most Innovative Sustainable Product Strategy in SCN’s Installation Product Awards.

▲ In an automotive showroom featuring The Wall, visitors could experience the enhanced contrast and increased brightness of the display and learn about the low-reflection film that minimizes light in different conditions.

The Wall for Virtual Production: Redefining Virtual Content Creation

One of the showstoppers at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events.

At this year’s event, Samsung collaborated with Lux Machina, a pioneer in virtual production and ICVFX (In-Camera Visual Effects), to showcase the capabilities of The Wall for Virtual Production.

▲ The Wall for Virtual Production enables studios to streamline content production by leveraging ultra-large LED walls and real-time visual effects technology (left). The Wall for Virtual Production can be stacked or hung on a wall (right).

Empowering Businesses With Industry-Specific Display Solutions

At InfoComm 2023, Samsung presented its ever-expanding lineup of display solutions for various industries, ranging from corporate and retail to education, sports, hospitality and beyond.

▲ The recently launched 130-inch LED All-in-One (IAC Model) for corporate display solutions captivated attendees with its convenient installation process — a pre-assembled frame kit allows users to install the display by simply hanging it on a wall.

Samsung offers personalized options to help retailers meet customers’ unique needs — from kiosk solutions, now available on Windows OS, to touch displays.

▲ With enhanced usability and convenience through an all-in-one solution, Samsung Smart Signage products (QxC Series) received the 2023 Best of Show award from Digital Signage Magazine, the official media partner of InfoComm 2023.

▲ With no PC necessary, retailers can manage content, accept orders and process payments with ease using Samsung Kiosk. The solution received Digital Signage Magazine’s 2023 Best of Show award.

At InfoComm 2023, Samsung continued to make strides in the education sector with its remarkable retail display solutions. The award-winning Interactive Display (WAC Model) based on Android OS was recognized as the Most Innovative Collaboration Product in SCN’s Installation Product Awards, empowering educators and businesses with its cutting-edge features, software and connectivity.

▲ The Interactive Display (WAC Model) once again won Most Innovative Collaboration Product in SCN’s Installation Product Awards.

Samsung is one of the most recognized display solutions providers in the sports space, exemplified by the world-famous Infinity Screen at SoFi Stadium and the latest LED solutions at Citi Field and Minute Maid Park. At InfoComm 2023, Samsung showcased the Outdoor LED Signage XHB Series which received the BEST Awards for Outdoor Displays from audio and visual publication Commercial Integrator.

▲ With increased power efficiency compared to its predecessor, Samsung’s XHB Series offers an impressive peak brightness of 8,000nits, providing clear visibility under direct sunlight, and supports flexible installation options.

▲ Samsung displayed its commercial hospitality TV and projector solutions that enhance guest experiences, reflecting the increased interest in luxury and boutique design hotels.

Samsung Electronics, a global signage market leader for 14 years, has catered to the unique needs of various industries, pushing the boundaries of visual excellence and customer satisfaction through its display and signage solutions.

Through InfoComm 2023, Samsung reaffirmed its position as a commercial display market leader. Samsung will continue to redefine visual experiences across industries through exceptional signage solutions.

▲ Samsung received the rAVE 2023 Readers’ Choice Awards for Favorite Display Brand.

▲ InfoComm 2023 was held at the Orange County Convention Center in Orlando, Florida.

¹ TÜV Rheinland is a globally recognized testing body based in Cologne, Germany that provides quality and safety certifications across multiple industries.

Samsung Electronics today announced the global launch of the KMC-W, an updated Windows version of the Samsung Kiosk, winner of an ISE Best of Show award from AV Technology at Integrated Systems Europe 2023. The new version of the Kiosk features an interactive 24-inch display that brings expanded software compatibility to advanced self-service display technology for the food and beverage, retail, travel and healthcare industries.

The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés and unmanned fitting rooms. At the same time, touchscreen sanitation is one of the biggest concerns for consumers and a top priority for businesses. This has led to an increased application of antibacterial coatings and films on screens. The shatterproof film and UL-certified Antimicrobial Coating¹ that Samsung applies to its Kiosk displays protect their screens and customers.

“The retail landscape is changing based on consumer behaviors and rising demand for contactless and non-cash payment methods,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “As this trend accelerates not just in retail but also in the food and beverage, healthcare, travel and other sectors, the Samsung Kiosk is the future-ready solution industries need to respond to global demand.” 

Powerful Performance, Versatile Applications

Built on the Windows 10 IoT Enterprise operating system (OS), the KMC-W expands the Samsung Kiosk’s OS compatibility to meet the needs of customers in various business environments. Powered by the 11th Gen Intel Core Processor,² it offers high performance computing power and full compatibility with major ordering, point-of-sale and property management system software. Accordingly, the display comes equipped with various CPU options — including a choice of Intel Celeron 6305E, Core i3 or Core i5 processors — as well as fast 8GB DRAM memory and a 256GB SSD for greater storage capacity.

“It’s great to see the launch of the new KMC-W, which leverages the 11th Gen Intel Core Processor Enterprise Edition and the powerful Windows 10 IoT Enterprise OS to expand customer choices,” said Analisa Roberts, General Manager, Global Device Partners at Microsoft. “With 8GB of DRAM and a 256GB SSD, it provides ultra-fast processing and ample storage space to meet evolving industry demands.” 

Offering more interfaces for third-party peripherals, the KMC-W supports a wide range of use cases across industries. Its extensive integration capabilities enable it to meet the needs of a wide range of businesses, from hotels and airports to convenience stores, restaurants, and pharmacies. Businesses can tailor their Kiosks for various scenarios, including using them as ID/passport scanners, external cameras, payment terminals, and vending machines.

The KMC-W’s compact design and flexible features make it suitable for virtually any business environment. Its flexible installation options, which enable it to be affixed to a countertop, wall mount³ or a stand that can be positioned anywhere to seamlessly blend in with its surroundings, allow businesses to save time, cost and space without the need for additional construction.

Enabling More Personalized Customer Experiences Around the World

The Samsung Kiosk Tizen version, launched in 2021, allows businesses and retailers around the world to optimize the customer journey. With the new Samsung Kiosk Windows version, retails can enjoy the business advantages of the Kiosk display whether they use Tizen or Windows OS.

In the Philippines, fast food chain KFC currently uses Samsung Kiosks on Windows OS at 63 locations. The Kiosks create an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Kiosks at more than 100 additional stores by the end of the year.

French company LAPEYRE, which manufactures and sells equipment for home kitchens, bathrooms, doors, and windows, has installed Samsung Kiosks operating on Windows OS throughout its stores. As a growing franchise with 126 locations in France and 25 new stores set to open across the country by 2025, the company has partnered with Samsung to digitalize services to boost business and attract new customers. The rollout includes 100 Kiosks to display queue status, 70 Kiosks to support fast self-ordering, and 300 Kiosks for consumers to browse the company’s product catalog and customize their product using configurators on the kiosks, generating more sales and enhancing the customer experience.

In addition, made-to-order restaurant company Duck Donuts Powered by GRUBBRR is currently utilizing Samsung Kiosks based on the Tizen OS. The company’s rollout enhanced the purchase experience at 30 of its stores across the U.S., improving customer satisfaction and operational efficiency. With personalized ordering and easy-to-read menus, Duck Donuts was able to strengthen its customer relationships and drive revenue.

The KMC-W Samsung Kiosk model is currently available for purchase in more than 35 countries across Europe, North America, South America, Southeast Asia, Southwest Asia and the Middle East.

For more information, please visit displaysolutions.samsung.com/kiosk.

¹ This product has been treated with the biocidal substance Zinc Pyrithione. Antibacterial property does not completely protect users against bacteria and provides no protection against viruses including Covid-19. Coating applies only to the surface of the screen and its effect may vary depending on conditions of use. Available in select markets.
² All trademarks are the property of their respective owners. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
³ Wall mount and stand must be purchased separately.

In case you missed the event, take a look at some of the highlights from Samsung’s showcase at ISE 2023 below.

▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona.

▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona.

The guiding principle for Samsung this year was “Everyday Sustainability.” Through its new AV products and solutions, Samsung hopes to highlight sustainability across the entire product lifecycle, including sourcing, production, distribution, using and recycling.

▲ Visitors learned about Samsung’s eco-conscious efforts across all five stages of the product lifecycle.

▲ The theme of “Everyday Sustainability” showcased at Samsung’s booth attracted the attention of visitors from all over the world.

Redefining Hybrid Work and Learning

The “Samsung Kiosk” Windows version (Model Name: KMC-W) allows businesses and retailers to optimize the customer experience with expanded support for Windows 10 IoT Enterprise OS. With its enhanced capabilities and all-in-one functionality, the Samsung Kiosk won an ‘ISE Best of Show’ by AV Technology. While exploring the booth, one manager from the retail industry said the Kiosk “is a great solution to attract customers and create a seamless experience.”

▲ Visitors were drawn to the “Samsung Kiosk” and had the opportunity to experience the display’s usability. Samsung incorporated use of the Kiosk as part of their own booth experience at ISE.

The Wall (Model Name: IWB) and The Wall All-in-One (Model Name: IAB) provide awe-inspiring, immersive screens for businesses. The Wall All-in-One was honored with the ‘ISE Best of Show’ by Installation and ‘Top New Technology (TNT) Awards’ for Video Wall Hardware showcasing its impressive and beautiful display features. While discussing The Wall, a professional from the European signage industry noted, “The photo quality is brilliant thanks to the incredibly small pixel pitch.”

▲ Visitors to the booth watched and listened intently while learning about The Wall IAB’s striking features and easy installation.

The Samsung Flip Pro makes it easier than ever to collaborate with a seamless environment. Users can connect to the Flip with multiple devices at once, edit documents and share content in real time. The Flip Pro’s industry-leading features earned it three awards at ISE: ‘ISE Best of Show’ by Tech & Learning, the ‘Top New Technology (TNT) Awards’ for Interactive Whiteboards and the ‘2023 INAVATION Awards’ for Communication & Collaboration Display Product. Visitors to the booth enjoyed testing the whiteboard and expressed satisfaction with the interface’s usability.

▲ Visitors to the booth tested the Flip Pro interactive whiteboard in person and commended its intuitive user experience.

▲ A mirrored PC screen with the Flip Pro makes collaboration easier for businesses and educators, even in remote environments.

Eco-Conscious Outdoor Signage That Shines

The new model of the Outdoor LED Signage XHB series delivers a peak brightness of 8,000 nits and can be installed in Concave, Convex, S shape, Fascia or 90 °L type shapes. The new XHB series has also been upgraded to be more eco-conscious, with power consumption reduced by over 15% compared to the previous model. One viewer commented that the LED signage “marks a new chapter for Samsung and is one of the standout features of the booth.”

▲ Visitors to the booth, particularly those in the sports industry, marveled at the XHB series.

▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation.

▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation.

EV charging stations are an emerging area for advertising and upselling opportunities. Samsung’s latest smart signage for outdoor EV chargers (Model Name: OH24B) offers unmatched connectivity and UL-verified visibility to display crystal clear content — leading the signage solution to win the ‘ISE Best of Show’ by AV Technology. One visitor to the booth commented on “the efficient operation and upselling opportunities” that are made possible by solutions like the OH24B.

▲ Business representatives visiting the booth were intrigued by the outdoor signage for EV chargers.

Reducing On-Site Visits With Remote Management

Samsung’s cloud-based MagicINFO makes ‘Remote Management’ easy. Through Remote Management function, users can monitor a number of connected signages and manage settings like volume and screen brightness, plus troubleshoot from a single online portal. This leads to fewer site visits for an efficient management of multiple signage, on top of preventing the energy wastes by easily dimming or turning off signage when they’re not needed.

▲ Remote Management makes it easy to control multiple displays at the same time from one cloud-based platform.

▲ It was an exciting year at ISE 2023, with a record number of attendees visiting the event.

“We are committed to ensuring everyday sustainability throughout our signage portfolio and finding meaningful ways to minimize our environmental impact as part of our journey toward a more circular economy,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to showcase our vision for how smart signage can help enable everyday sustainability while unlocking incredible new opportunities for businesses at ISE.”

Building Technologies That Contribute to Eco-Conscious Digital Signage

At ISE this year, Samsung will highlight the company’s sustainability initiatives based on its new environmental strategy announced in September 2022. Pre-registered visitors will be able to see Samsung’s environmental vision come to life, with the sustainability zone at the booth showcasing the eco-conscious practices applied to digital signage products. These practices are based on the five stages of the product lifecycle — sourcing, production, distribution, using and recycling.

Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20%¹ compared to the previous model. In addition, smart signage products support automatic screen brightness adjustment by adopting an illuminance sensor which reacts to surrounding light conditions, helping users manage their power consumption automatically. Plus, the resin used for the rear covers contains 10% of Post-Consumer Materials (PCM).

▲ The Remote Management function will enable users to simply monitor the number of connected devices and easily manage different devices, as well as remotely control settings such as power ON/OFF and screen brightness.

Samsung’s cloud-based MagicINFO solution enhances Remote Management and helps to manage multiple signage displays and a variety of content efficiently. The Remote Management function will enable users to simply monitor the number of connected devices, their types and errors, and easily manage different devices, as well as remotely control settings such as screen brightness. Plus, this solution will offer other features, including device health diagnostics, informing users of issues related to cable connection, device temperature and network disruption.

At ISE 2023, Samsung will also be running a separate solution seminar zone, introducing visitors to the company’s new and differentiated technologies. Its soon-to-be-announced cloud signage platform will offer a wide range of energy-saving solutions that empower users to manage and reduce their energy usage. New solutions include real-time power consumption monitoring, timed luminance scheduling, remote brightness adjustment and automatic device management. This comprehensive platform will integrate and connect LCD signage, LED signage and B2B TVs to provide a seamless user experience.

Introducing New 2023 Outdoor Signage — Large LED Screens and Small-Sized Displays Unveiled

Samsung is announcing new signage products at ISE 2023. Firstly, the company will release its 2023 outdoor LED signage (Model Name: XHB series), built for the sports industry and spectacular landmark locations.

The XHB series is available in four models: P6 (6mm pixel pitch), P8, P10 and P16, all of which produce light at an astonishing peak brightness of 8,000 nits, exceptionally clear and stunning picture quality — even when in direct sunlight. Furthermore, the standardized module design of the XHB guarantees flexible design and installation, including Concave (maximum of 2500R curvature), Convex, S shape, Fascia and 90 °L type.

With a design twice as thin as the previous model, the XHB series can be installed in a seamless way, with the installation time also reduced by more than half for improved convenience. Furthermore, improved energy efficiency means the XHB reduces power consumption by over 15% compared to its predecessor and can reduce approximately 2,492 tons of CO2 emissions every year, which is equivalent to the amount of CO2 sequestered by about 290,000 30-year-old pine trees in one year.²

The XHB series will be available for ordering starting from ISE 2023, with some of the first models already being installed as electronic scoreboards at the home stadiums of globally recognized US Baseball teams, the New York Mets and The World Champion Houston Astros ahead of the 2023 season.

Finally, Samsung is introducing a small-sized, 24-inch outdoor signage display (Model Name: OH24B) to cater to the electric vehicle (EV) charger market. As demand for EVs continues to rise, it is important to provide solutions that enable a more connected, enjoyable charging experience while providing upselling opportunities for businesses and retailers.

The outdoor signage excels in both durability and outdoor visibility across a wide range of diverse conditions. This high resilience and versatility are provided by peak brightness of 1,500 nits and a slim, metal design, as well as water, dust and liquid resistance (IP66, Ingress Protection) and IK-10 Level glass protection. A high temperature, rigid liquid crystal panel is also applied to provide further durability even under strong sunlight. In addition, the display offers removable Wi-Fi/Bluetooth accessories, which can optimize the receiving rate based on installation conditions. Finally, the small signage boasts unparalleled energy efficiency with the industry’s lowest power consumption³ (a maximum of 90W) above 20-inches, perfect for an EV charging station which requires 24/7 operation and information delivery.

New Kiosk and Flip Pro’s Exclusive Solution Deliver Enhanced Device Compatibility

Samsung is also announcing the latest model, “Samsung Kiosk” Windows version (Model Name: KMC-W). In addition to the existing model operating Tizen (OS), “Samsung Kiosk” Windows version is compatible with Windows 10 IoT Enterprise OS to expand customer choices.

This new Kiosk adopts Intel’s 11th generation Intel Core Processor. It is equipped with 8GB DRAM and 256GB SSD, providing fast processing and ample storage space to meet the fast-evolving industry demands beyond healthcare, hospitality and retail.

The company will introduce a new solution, exclusive for the “Samsung Flip,” meeting the demand of both educators and businesses to be connected to various devices simultaneously. It enables users to bring the content or applications in their PC to the Flip by connecting a PC with the Flip. Especially, users can write over content brought from their PC on the screen of Flip and share in real-time. The new solution enhances usability for remote work and provides a seamless work environment by allowing users to optimize and utilize the screen to connect with other device screens.

For more information about Samsung’s impactful SMART signage and solutions, please visit https://displaysolutions.samsung.com/ise2023.

Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from January 31 — February 3, 2023.

¹ Based on the number of boxed devices per-40ft container. Based on annual sales volume of indoor smart signage in 2022.
² The amount of carbon emissions for XHB was compared with that of its predecessor (XPR) based on sales in 2022. XHB’s annual carbon emissions were calculated via Carbon Footprint Calculator (https://www.kcen.kr/tanso/intro.green) on January 16, 2023. (high voltage, summer). XHB’s carbon reduction effect equivalent to planting trees was calculated based on The Average Amount of Carbon Absorbed by Forest Trees Devised by National Institute of Forest Science, Korea (ver. 1.2) in July, 2019.
³ Internal market analysis

▲ (Clockwise) The ISE 2022 Samsung Booth at a glance

▲ Samsung’s ISE 2022 booth unveiled the latest lineup of state-of-the-art display technologies. The booth played host to a steady stream of visitors interested in Samsung’s diverse lineup of commercial display technologies.

▲ Before entering the booth, guests were treated to the latest model of The Wall from Samsung. The guests were offered with the immersive experience this technology offers in person.

The Wall: Packed With Unparalleled Visual Innovations

The crown jewel of Samsung’s display was The Wall, the 2022 model of which was unveiled at ISE (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large-screen format with purer black levels and improved gradients. The resolution is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes each second of content and instantly optimizes picture quality while removing noise.

▲ Samsung’s 2022 model of The Wall (Model name: IWB) at ISE 2022

▲ ISE attendees getting a glimpse of Samsung’s The Wall (Model name: IWA)

Outdoor Signage Optimized for Future Stores

Samsung continues to innovate in outdoor signage, covering verticals from QSR to electric vehicle (EV) charging. With its durable and high-performing hardware, Samsung’s latest 2022 outdoor line-up (OHA series) can excel in a variety of weather conditions and environments through certified IP56-rated protection. Equipped with the MagicINFO cloud-based management solution, operators can manage their displays backed by Samsung Knox, a trusted security platform that further enhances security as well as convenience.

▲ Samsung Electronics’ Outdoor signage displayed on an EV charging station. In addition to charging statistics, customers can check various types of information such as traffic conditions and maps.

▲ Samsung’s mart Outdoor signage for drive-through enables customers to check menu items and make payments with ease.

Empowering Seamless Collaboration in the Hybrid Classroom With Flip Pro

Delivering innovative solutions for the new era of the meeting room or classroom with hybridity at its core, Samsung unveiled the new Samsung Flip Pro (WMB), which features Smart View+, enabling operators to cast up to six participants’ screens no matter what operating system they use. With the improved UX, the new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.

▲ ISE attendees exploring the Smart View+ feature, which can cast up to six device screens from users.

▲ Samsung Flip Pro’s specialized features are designed to accommodate any learning or meeting scenario.

▲ Samsung Flip Pro’s multi-touch features allow the simultaneous collaboration of up to 20 people. Attendees take notes on the Flip Pro to test its touch screen capabilities.

▲ Attendees take notes on the Flip Pro connected with The Wall All-in-One (Model name: IAB) to test its touch screen capabilities.

▲ The new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.

Enabling Faster and Safer Orders and Payments

The Samsung Kiosk is another future-ready solution — one that is proving increasingly useful in an era of contactless customer interactions. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces.

▲ The Samsung Kiosk offers an all-in-one solution for navigating menus, selecting items and making payments. It can be conveniently installed in any store.

▲ ISE attendees exploring the Samsung Kiosk

Neo QLED 8K Signage Delivers a Realistic Visual Experience at Luxury Stores

Samsung also showcased the Neo QLED 8K, delivering a more meticulous and captivating viewing experience. This enhanced sense of reality ensures content has a deeper impact on the viewer, leaving them struck by the fidelity of the display while accurately and memorably representing a brand’s image. It is a perfect product for use in stores that want to showcase luxury items designed to captivate customers with their quality and detail, such as high-end jewelry stores.

▲ Neo QLED 8K delivers the realistic visual experience customers expect.

▲ Neo QLED 8K features darker blacks and brighter whites, captivating passing visitors.

Efforts Towards a Sustainable Future

Samsung also highlighted its progress in sustainability as part of its Together for Tomorrow vision. The company showcased efforts to reduce its environmental impact in the production of new products, including increasing the use of recycled materials and improving the efficiency of energy consumption in its lineup. Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust for its signage and monitor products.

▲ Samsung showcased efforts to reduce its environmental impact in the production of new products as part of its Together for Tomorrow vision.

By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe.

In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage.

Digital Signage’s Expanding Role and Growing Market

Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent¹ market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market.

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space.

Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage.

The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits.

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights.

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight.

Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations.

In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue.

Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become.

(Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan.

Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays.

The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen.

Leading a New Era of Digital Signage Innovation

Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time.

“Escape Pod” by Jonathan Monaghan. Powered by Niio.Art

Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art.

The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more.

If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses.

Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage.

¹ 2021 2Q Omdia Market; excludes commercial TV sales

Recent changes to social dynamics have shifted consumer preferences towards takeout meals, with customers now often opting to pick their food up from the restaurant and take it away.

To keep up with demand, the Samseong-dong branch of Tim Ho Wan in Seoul recently installed a Samsung Kiosk that creates a more convenient takeout experience. So, how do the manager, chef, and regulars at this branch of Tim Ho Wan rate the Samsung Kiosk? Samsung Newsroom visited the restaurant to find out.

[Upgrading for Customers] Takeout or Dine-in? Samsung Kiosk Streamlines Customer Experiences

The kiosk at the Samseong-dong branch of Tim Ho Wan is located to the right of the counter, making it easy for customers to spot it upon entering. The kiosk’s placement also leads to more efficient use of space, as it causes dine-in and takeout customers to enter different parts of the restaurant. It only takes a minute or two for customers to select, order, and pay for their meals, all without assistance from a waiter or clerk. The orders are then instantly transferred to the kitchen, further reducing wait time.

Following the introduction of the kiosk, customers who were previously reluctant to visit the restaurant due to long wait times started stopping by more often. One customer said “I went to the Tim Ho Wan in Samseong-dong frequently when it first opened, but I stopped coming for a while because it was always too busy. However, I started coming again after the kiosk was installed because the takeout ordering process became so convenient and made the long waiting times a thing of the past.”

Other customers have been enjoying the kiosk too, with an international couple sighted placing an order on the kiosk. The Samsung Kiosk offers English and Korean language options on its main screen, allowing international customers to easily navigate the menu and other options. Chuckling, the couple said, “Thanks to the kiosk’s English option, we were able to choose our meal without asking the waiter for help.”

[Upgrading for Chefs] From Streamlining Order Processing to Allowing Better Inventory Management

With the kiosk sending orders directly to the kitchen, restaurant workers can now process orders at a much faster pace too. Before the kiosk was installed, customers had to take a menu and then relay their order to a waiter, who entered it into the POS system. Now this time-consuming step is eliminated, allowing chefs to save as much as two to three minutes per order. The restaurant’s chef, Cheol Woong Kang, spoke to the significance of this, saying, “You may not think two to three minutes is much time, but during peak times, when the number of orders we receive drastically increases, the time the kiosk saves is invaluable.”

Another advantage of having the kiosk is that the solution collects takeout order data separately from dine-in order data. By using the kiosk, Tim Ho Wan in Samseong-dong is able to identify which menu items have a high takeout order rate and utilize this data to prepare ingredients and manage inventory. Chef Kang (pictured above) said “At first, we prepared a large quantity of the ingredients needed to make our signature steamed BBQ pork buns, assuming they would be ordered the most. But after analyzing the data collected by the kiosk, we realized that our most popular dim sum offerings (shrimp, shrimp and pork and spinach and shrimp-flavored) were demonstrating higher-than-expected takeout order rates.”

As the kiosk enables separation of dine-in and takeout order data, the team at the restaurant was also able to manage sales more efficiently. Previously, restaurants had struggled to identify why certain dishes were being ordered for takeout at certain times of the day, as well as what was causing changes in sales volumes. Chef Kang noted that, “According to our sales data analysis, when it came to takeout orders, customers preferred dim sum over noodles or fried food. Thus, we pay special attention to preserving their taste and freshness as much as possible when packaging these dishes.”

[Upgrading for Managers] A Broad Range of Benefits, Including a Reliable After-Sales Service

With more customers preferring takeout, restaurants are increasingly required to handle both dine-in and to-go orders at the same time these days. Many restaurants are thus turning to kiosks to allow them to provide the best possible service, even when they have limited resources available.

Famous for its renowned quality and value, Tim Ho Wan in Samseong-dong is often crowded at mealtimes. The restaurant thus introduced the kiosk to both improve employee efficiency and increase customer satisfaction. The results were impressive. Cashiers no longer had to balance taking orders and processing payments, and the restaurant became less crowded with dine-in and takeout customers visiting different areas of the premises.

Branch manager Mr. Je Hyeon Cho (pictured above) related that “Initially, handing over the menu and explaining the ordering process to customers were important parts of our service. But the installation of the kiosk has now dispensed with that part of the process altogether. Now, peak times have become much easier to handle, and we can focus more on attending to our dine-in customers’ needs. Plus, our takeout customers are satisfied too, as the kiosk allows them to proceed straight from ordering to paying without waiting.”

At the end of the day, these kiosks are still machines. Users are therefore required to maintain them and respond quickly if they experience errors. One of the advantages of the Samsung Kiosk is that errors can be resolved in real-time via remote control, ultimately minimizing disruptions. Mr. Cho noted that “Once, there was a time when the screen froze as a customer inserted a card into the kiosk to make the payment. But, on this occasion, the call center was able to solve the problem immediately via remote support. Knowing there is a reliable after-sales service there to back you up really makes you feel secure when running a restaurant like this one.”

It has been seven months since Tim Ho Wan in Samseong-dong installed the Samsung Kiosk, and the staff is loving the convenient ordering, smart data management and efficient space utilization that it provides. Mr. Cho wasn’t shy when speaking about how the future looks with the Samsung Kiosk, relating that, “In the future, when we develop seasonal offerings and new core dishes, we look forward to actively advertising them by displaying them at the top of the kiosk’s main screen.”

Samsung Electronics today announced the expanded availability of Samsung Kiosk, an all-in-one solution that offers contactless ordering and payment capabilities. Providing customers with easy install options and a protective coating, the Kiosk is now available in 12 countries worldwide, including the United States, Canada, the United Kingdom, Ireland, France, Sweden, the Netherlands, Belgium, Spain, Austria, Australia, and Singapore.

“Kiosks have quickly become a part of everyday life, providing customers with a simple and interactive way to purchase items while giving businesses an innovative solution to reimagine the workplace and increase efficiency,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s new all-in-one Kiosk is a smart and seamless solution, offering all the right features needed for businesses.”

Available in a stylish grey-white color, the 24-inch touchscreen display—powered by Samsung’s proven SoC (System on Chip) technology—the Kiosk eliminates the need for an external PC while delivering powerful and reliable technology that reduces power consumption compared to standard use external PCs. The Kiosk adopts a modular design to provide a variety of payment options, including a cradle¹ for major EMV (Europay, MasterCard, Visa) terminals, in addition to barcode and QR code readers along with a built-in printer and Wi-Fi system. This all-in-one functionality makes maintenance fast and easy, ensuring minimal business downtime and increasing customer satisfaction.

Samsung Kiosk is suitable for any business environment with a variety of installation options. Firstly, the countertop type can be installed on any counter or table within a store, without the need for any additional construction, saving time, cost and space. When installed with a stand, it can be positioned anywhere within a store to be seamlessly integrated with the interior design, due to the detachable functionality of the stand. The Kiosk can also be wall-mounted² to maximize space savings.

During a time when contactless interactions have increased, Samsung applied a UL-certified Antimicrobial Coating³ to the Kiosk display. The coating also prevents the screen from being tarnished by oxygen and sulfur in the air, maintaining crystal clear picture quality throughout the lifespan of the Kiosk. In addition, the display is covered with a shatterproof film, protecting customers even in case of severe damage.

Samsung Kiosk uses three-layer security protection powered by Samsung Knox technology, designed to protect its hardware, payment platform and application, as well as customer information.

It also supports application development on the secured platform through a Linux-based open-source operating system powered by Tizen, providing high compatibility and supporting web standard technologies (HTML5, JavaScript, CSS), so developers can easily create a variety of software applications that can be used on Samsung Kiosk.

Major fintech and Point of Sales (POS) solution partners are joining the Samsung Tizen Kiosk ecosystem, with already more than 20 partners such as GRUBBRR, Softpoint, Nanonation Inc., 900 Solutions Corp., Big Digital Corp., Global P.O.S, EuroPOS, Nowbusking and others playing a pivotal role in expanding the possibilities of powerful innovations such as the Kiosk.

“As GRUBBRR’s innovative self-ordering solutions are introduced into Samsung’s powerful and responsive Tizen Platform, we are excited to showcase the innovative kiosk with higher stability and performance,” said Sam Zietz, CEO of GRUBBRR, North America’s leading self-ordering solution provider.

With the MagicINFO Remote Management feature, efficiency in store management can be enhanced by identifying any issues in real-time and taking necessary measures. Remote control capabilities enable the diagnosis of issues and remote control of essential functions such as switching the screen on and off.

Product availability in additional markets is expected in the coming months. For more information, please visit: https://displaysolutions.samsung.com/kiosk.

¹ EMV terminal must be purchased separately.

² Wall mount must be purchased separately.

³ Antimicrobial Coating Disclaimers:
• To perform its antibacterial function, this product has been treated with the biocidal substance Zinc Pyrithione.
• Antibacterial property does not completely protect users against bacteria and provides no protection against viruses including Covid-19.
• Antimicrobial Coating is on the surface of screen only and its effect may vary depending on conditions of use.
• Antibacterial certification: UL2282 which is granted when the antibacterial effectiveness is more than 99%.
• (Test method(JIS Z 2801): after inoculation of 0.4cc of liquid with bacteria(Escherichia coli and Staphylococcus aureus) on specimen(5cm x 5cm), a sterilized film(4cm x 4cm) is adhered and left in a thermo-hygrostat with a relative humidity of 90% or more at 35°C for 24 hours, and then the efficiency of killing of the bacteria is measured / Test agency: FITI Test Research Institute).

In light of this ‘new normal’ that we find ourselves living in, Samsung Electronics has been working non-stop to develop innovative solutions for businesses as well as users. Samsung Kiosk, a point-of-sale (POS) terminal for customers, is one such solution.

Samsung Kiosk is not only equipped with a range of functionalities and operational settings to fit different business types and sizes, but also features a dedicated User Interface that allows for the easy set-up and usage of menu, payment and saving systems. With a refined design for seamless in-store integration and antibacterial coating technology, Samsung Kiosk has been developed to provide the best possible experiences to retailers as well as customers.

Take a look at the infographic below to learn more about Samsung Kiosk.