Samsung Electronics has transformed people’s lives by popularizing wall-mounted TVs and smart TVs. Long at the forefront of innovation in TV hardware and software, Samsung is now utilizing AI to overcome limitations in the viewing experience and define the next generation of screen experiences.

▲ SW Yong, President and Head of Visual Display Business, Samsung Electronics

How AI Screens are Changing Daily Life

In today’s hyperconnected era, the AI TV is set to become the hub of an AI-powered smart home system — connecting, managing and controlling devices to provide consumers with new levels of convenience for more valuable experiences. Serving as a command center for the AI home, the AI TV allows users to easily monitor and operate connected devices, which can be automatically integrated to the SmartThings ecosystem via Calm Onboarding technology.

To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays 3D Map View to show the status of devices scattered around the home. Meanwhile, energy consumption can be managed by remotely turning off the lights or air conditioner when left on. Cameras and sensors ensure the home is monitored from afar, and users can even play videos to keep their pets entertained.

▲The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience

In addition, AI TVs are offering an ultra-large, high-resolution viewing experience to make users feel as if they are in first-row VIP seats at a stadium, movie theater or concert hall.

The Neo QLED 8K offers 8K AI Upscaling Pro so users can enjoy SD/HD/Full HD high-resolution images at 8K levels. AI Motion Enhancer Pro makes sports content feel even more real and immersive. Meanwhile, Active Voice Amplifier Pro helps users catch every word — from dialogue in a movie amid background music to a sportscaster’s commentary over cheers from a crowd. With these features, the world is entering the era of the AI home cinema and the AI home sports arena.

Furthermore, AI TVs will help make TV more accessible to all. Optical character recognition technology converts on-screen text to audio subtitles in real time for users who are hard of hearing. On the other hand, Relumino Mode configures contents on screen by amplifying contrast, brightness and contours for users with low vision.

AI Screens Lead the Evolution of AI Homes

AI TVs are making new experiences possible — experiences that would have been unimaginable with conventional TVs. To this end, AI homes will evolve with Samsung’s Tizen operating system.

With AI becoming a differentiator in the global home appliance market, operating systems are a key player when incorporating AI into TVs.

Since 2015, Tizen OS has powered hundreds of millions of smart TVs and led the evolution of TVs. Thanks to the platform’s excellent performance, Samsung expanded its capabilities from TV hardware to software.

▲Since its launch in 2015, Tizen has become a dominant OS for smart TVs

Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly tailor their services to users’ tastes and lifestyles. Boundaries separating products from service platforms will crumble away to open the ‘Era of Device Platform Innovation.’ Continued upgrades to Tizen OS will ensure quality service in the future.

The key to these personalized, customized experiences offered by AI TVs is on-device AI — in other words, AI that is embedded in the TV with no need for a cloud connection. This technology is more secure than cloud-based AI because personal information wouldn’t be sent out to a server.

Above all, ‘Samsung Knox,’ Samsung’s proprietary security solution, will thoroughly protect devices and personal information so users can enjoy a safe AI home.

The Future of AI: What This Means for Consumers

The rapid evolution of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve in a way that provides greater value for consumers.

Samsung strives to create a new way of life with AI screens by understanding, responding and adjusting to users’ needs — for new screen experiences that were not possible before.

Whether breaking down language barriers during communication, sharing content recommendations or controlling home appliances, AI is already impacting all of our lives. Through continued improvements to its AI screens, Samsung will create a more valuable daily life in the AI home.

▲Samsung’s 2024 Neo QLED 8K, Neo QLED 4K and OLED TVs received high marks from various professional reviewers

Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience.

▼ Below are some key highlights of the early reviews (listed in alphabetical order):

• [Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?
• [Neo QLED 4K] Expert Reviews
• [OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews
• [Music Frame] Techlicious
• [HW-Q900D] Techaeris, Newsweek
• [HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimizes both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.

▲Key review quotes regarding Samsung Neo QLED 8K from Newsweek, Trusted Reviews, Expert Reviews and What Hi-Fi? in 2024

Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”

Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous color and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”

Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”

What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.

Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimization features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”

This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.

This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”

▲Key review quotes regarding Samsung OLED from Techaeris and Sound & Vision in 2024

Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”

Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved color mapping. It uses AI technology to analyze and present more natural-appearing colors, particularly in skin tone subtleties.”

Samsung’s new OLED Glare Free technology preserves brightness and color accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.

With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.

New this year is Samsung’s Music Frame, a customizable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customizable photo frame,” and gave the device an “Editor’s Choice” distinction.

▲Samsung’s 2024 Music Frame and Soundbar impressed reviewers at Techlicious and Newsweek

At the top of the soundbar lineup is the HW-Q990D, which analyzes audio and uses AI to optimize sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”

The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”

Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.

To learn more about Samsung’s 2024 TV lineup, visit https://www.samsung.com.

The 2024 Neo QLED 8K QN900D TV is fitted with the 8K NQ8 AI Gen3 Processor. With its 512 neural networks the chip helps upscale low-resolution content to 8K-like qualities in real-time.¹ Users can experience new channels through a Samsung TV Plus² update and experience strengthened SmartThings connectivity.³ Since security is at the core of the smart home ecosystem, the new AI TV is equipped with Samsung Knox⁴ to strengthen protection measures.

Take a look at how the Samsung AI TV is ushering in a new era of viewing through the infographic^5,6 below:

¹ 8K AI upscaling may not be available when connected to a PC or in AI Auto Game Mode.
² Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions.
³ Samsung account and additional settings required for SmartThings functions such as AI Energy Mode.
⁴ Samsung Knox is applied to Samsung TVs through Tizen OS for models after 2015. To maintain security, the TV requires the latest security software updates. Protection is guaranteed for three years after the product’s release date.
⁵ Image is designed for reference only. Results may vary with real use.
⁶ Relumino Mode may not be available for sources not input by DTV or HDMI.

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K — the most premium display technology — to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together — one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound — a Samsung technology that follows the action on the screen.

For more details, please visit www.samsung.com.

​About The Lord of the Rings: The Rings of Power

​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

​More info on The Rings of Power can be found here: www.amazon.com/lotr.

This year’s Neo QLED 8K lineup includes features that produce the most “real life” images yet, taking its picture quality to another level. Between the updated Neural Quantum Processor 8K, the new AI upscaling feature and the new calibration app, the consumers’ on-screen experience becomes a true reality, allowing them to easily manage their on-screen experience in a much more personal manner.

To fully grasp the technologies and features behind the 2022 Neo QLED 8K, Samsung Newsroom is showcasing them in a dynamic graphic format for easy comprehension.

14-bit Contrast Mapping

The 2022 Neo QLED 8K panels are built to provide extreme details in all types of scenes with the newly added 14-bit contrast mapping, building on top of the existing 12-bit control offered in 2021. The result is a new 8K screen that is capable of showing extraordinary picture quality with more contrast and control over details. The contrast and difference in detail are evident between last year’s model and this year’s Neo QLED 8K. Even with similar specs, such as Mini LEDs and dimming zones, the 2022 Neo QLED 8K allows us to be aware of intricate scenes and details that weren’t recognizable before. As shown above, 14-bit contrast mapping allows us to see the fine details on the surface of the water as well as the granular texture of the rocks under water.

Real Depth Enhancer

When the eye is focused on the object, it directs its attention to the object, focusing on the sharpness, clarity and texture of the object while maintaining the background. The 2022 Samsung Neo QLED 8K’s Neural Quantum Processor 8K acts quite similarly through its new feature, the Real Depth Enhancer, which increases overall contrast and definition of the object — creating a greater sense of depth and making the images pop.

As you can see in this example, the Real Depth Enhancer naturally guides the consumers’ eyes to focus on the object in front of them, creating depth and allowing the rhinoceros to truly stand out from the background.

Smart Calibration

With a new year of image quality improvements, comes a new sense of control for Samsung Neo QLED 8K. Now, viewers can calibrate and optimize their display from the menu bar or through the Smart Calibration app on their smartphone.¹ With Basic Mode, the app offers calibrated images in 30 seconds, while Professional Mode offers thorough image calibration and optimization within 5 to 8 minutes. Both modes require a simple one-step process from the users’ part to optimize the on-screen image. As shown here, the Professional Mode’s enhancement is very apparent, allowing Neo QLED 8K viewers to take advantage of its premium hardware and AI upscaling technology.

¹ Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,¹ you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favorite content from any posture or angle that you desire.

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different color options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design.² In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at any time.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of color to The Freestyle’s neat, white design with a colorful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centerpiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product.

¹ Compatible with Neo QLED 8K, Neo QLED 4K and The Frame models. Size availability varies by product line ups.

² The number and availability of color swatches may vary by country or region.

At its Unbox & Discover event on March 30, Samsung Electronics unveiled all its latest visual display innovations, including the all-new 2022 Neo QLED 8K, and introduced how its vision for new product development is centered on enhancing user experience.

In his opening speech, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ Device eXperience (DX) Division, emphasized that screens such as TVs are set to transform from something to be watched into something that brings more value to users’ daily lives, redefining the future role of screens under the vision of “Screens Everywhere, Screens for All.”

Vice Chairman Jong-Hee (JH) Han underlines the importance of streamlined technology optimized for users in his opening speech at Unbox & Discover 2022.

For those who weren’t able to tune in, or perhaps are just looking for a recap on all the announcements from the latest Unbox & Discover livestream, Samsung Newsroom is sharing all the highlights from the event, including Samsung’s unwavering efforts to shape a more sustainable future along with its very latest products.

1. Let’s Go Further: Bringing About a Sustainable Future for People and Planet

Chrissie Moncrieffe at Samsung Europe Office shares the company’s efforts to contribute to sustainable everyday lifestyles.

Samsung is making every effort to minimize its environmental impact throughout its products’ life cycles. For example, the company’s eco-packaging keeps print on packaging to a minimum, reducing the use of ink by 90%. Also, the latest SolarCell Remote is now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers. It is 88% more efficient than the previous 2020 models.

Furthermore, Samsung’s Neo QLED 8Ks have received carbon footprint certifications from the Carbon Trust in recognition of the company’s efforts to reduce greenhouse gas emissions throughout the product’s entire life cycle.

Since 2014, Samsung has been focusing on accessibility by placing utmost priority on ensuring easier and more seamless accessibility to screens for everyone. To this end, the company introduced an innovative new technology at Unbox & Discover 2022 which automatically analyzes and identifies a better location to display subtitles on-screen to avoid blocking a certain area of the screen. Samsung has also developed a sign language avatar to guide users through all functions of Samsung TVs and help them easily navigate through all manner of different functions.

2. Let’s Do: A Hub for the Smart Home Ecosystem

Ivan Zakharov, Service Biz Team at Samsung Electronics’ Visual Display Business, introduces Samsung’s new Smart Hub.

With TVs at the center of the smart home ecosystem, users can easily control all their devices using their TV, thus putting them to the best use. Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

The Media screen integrates a wide array of entertainment services into one, including Samsung TV Plus,¹ featuring over 190 free channels for a user’s enjoyment. The Ambient screen is designed to display a variety of content, including world-renowned works of art, as wallpapers when users are not watching the TV, contributing to their interior design aesthetic. Furthermore, the Neo QLED 8Ks provide a one-stop NFT platform to enable users to explore and display digital artworks thanks to close cooperation between Samsung and Nifty Gateway.

3. Let’s Play: A Perfect Ecosystem for Gamers

Adam Burgess, Product Design Group at Samsung Electronics’ Visual Display Business, explains how Samsung delivers vivid gaming experiences.

The 2022 Samsung screens are set to help create the perfect ecosystem for gamers with the introduction of cutting-edge streaming technologies and state-of-the-art hardware. The Samsung Gaming Hub provides all the necessary functions users need to enjoy all the latest titles from game search platforms along with streaming services. The new platform will be available later this year on select 2022 Samsung Smart TV models.²

Notably, Samsung’s 2022 lineup features four HDMI 2.1 supporting ports,³ ensuring a simplified connection to even the newest game consoles. The new devices also feature an outstanding refresh rate of 144Hz, an excellent resolution of 4K and a low input lag to ensure quick speed, while the all-new Game Bar enhances visibility. At Unbox & Discover 2022, Samsung stressed that users can be fully immersed in all different types of games thanks to the improved image quality and optimized gaming environment of the 2022 lineup.

4. Let’s Experience: A Culmination of TV Innovations

Lydia Cho at Samsung Electronics America introduces the key elements of 8K picture quality.

At the core of the innovation behind Samsung’s Neo QLED 8K lies its Neural Quantum Processor 8K. Twenty independent neural AI networks analyze each scene and adjust picture quality to deliver the best viewing experiences regardless of content’s original picture quality. Also, Samsung’s 2022 Neo QLED 8K’s Real Depth Enhancer maximizes depth and vividness by improving picture quality and sharpness, making scenes more real.

Nicole Murakami at Samsung Electronics America underscores the excellence of Neo QLED 8K’s design and sound technology.

Samsung’s signature Infinity One Design provides a slimmer and sleeker look, making the TV appear as if it is floating above the ground. The 2022 Samsung Neo QLED 8K is also built with a 90W 6.2.4 channel audio system with Dolby Atmos support featuring Object Tracking Sound Pro (OTS Pro).⁴ The slim screen is the perfect match for its new Ultra Slim Soundbar, which supports a Wireless Dolby Atmos system. Furthermore, the soundbar’s subwoofer with 3.1.2 channels and a passive radiator provides the perfect audio performances.

5. Let’s Make Your own: The Expansion of Experiences Through Cutting-Edge Accessories

At Unbox & Discover 2022, Samsung introduced new accessories to offer optimized screen experiences tailored to each user’s changing lifestyles and trend preferences. The new Slim Fit Wall Mount makes the ultra-thin Neo QLED 8K stand out with a wall-to-wall distance of 7.5mm. Furthermore, the latest Full Motion Slim Wall Mount, almost 50% slimmer than its predecessor, sits just 19.5mm from the wall to complement the sleek style of the screen. It can be also tilted up, down, left and right to create the ideal angle for the best viewing experience regardless of the location of the viewers. In addition, by using Auto Rotating accessory, the screen is able to switch to portrait mode upon using the remote control to enable users to easily enjoy vertical mobile-style content.

When putting the screen in the middle of the room or placing it without the media console, the Studio Stand ensures a sleek, trendy look. Users can display artworks, photos or NFT artworks in a landscape or portrait orientation even when the TV is turned off so that their TV can also serve as a singular piece of art. The latest three-way MultiView also allows users to display various content such as live broadcasts, YouTube or online reviews, all at once.

At Unbox & Discover 2022, Samsung reiterated how the ever-evolving role of the screen is quickly transforming it into a tool to fulfill all kinds of functions, from ‘game console’ and ‘virtual playground’ to ‘the perfect partner to improve efficiency’ and a ‘Smart Hub to control one’s home’. Stay tuned to see what screen product Samsung will next bring to the market to once again take user experiences to the next level.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ available in the QN900B model.

On March 30, Samsung Electronics held its virtual Unbox & Discover 2022, at which the company introduced its very latest Samsung Neo QLED 8K along with the remastered Samsung Smart Hub and other user-first innovations set to redefine the role of the screen and provide users with all-new viewing experiences.

If you weren’t able to catch the event live, take a look at the video below for a replay of the Unbox & Discover event in its entirety, and be sure to stay tuned to Samsung Newsroom for all the latest details on Samsung’s newest products.

Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

Immersive Dolby Atmos Sound With Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.

• New Smart Hub: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.
  
  
  • Media: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus¹ with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
  • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.²
  • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.
• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,³ Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.⁴

Sustainability at the Core With ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust Certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making It Personal With Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.

To pre-order or for more information on Samsung’s TV products, please visit www.samsung.com.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ Detailed features or user interface may vary by model and region.

Be sure to tune in to Samsung’s Unbox & Discover 2022 event on either Samsung Newsroom or Samsung.com on March 30 at 11 p.m. KST to learn more about the future of the screen experience.

But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar.

1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs

Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED¹ for more precise control of thousands of tightly-packed LEDs.

Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat.

2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology

Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen.

Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times² more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones.

3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor

When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies.

Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions.

4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar

A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that­ realistic rain downpour or airplane departure is also growing.

The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology.

5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony

When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology.

With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together.

Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users.

¹ Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size.

² 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels.

The IDEA 2021 awards for Samsung include creative designs across multiple categories, showcasing Samsung’s excellence in consumer lifestyle design from product design to interactive and advanced concept design.

IDEA, hosted by the Industrial Designers Society of America (IDSA), has been held annually since 1980. Widely viewed as the most influential design awards program in North America, IDEA considers design innovation, benefit to user and benefit to society as part of its criteria for selecting its awardees.

Samsung attained seven Silver awards for its cutting-edge creations including:

• Samsung Neo QLED 8K (QN900A), which deploys the Infinity Screen design that maximizes immersion by minimizing the bezel.

• Bespoke Cube air purifier (AX9500N) with the innovative concept of letting consumers choose the purifier’s front panel design according to their lifestyle.

• Bespoke Slim (VS6800AL),¹ a vacuum cleaner, which offers a slim and customizable design that fits in a small space.

• SmartThings Cooking, enabling one-stop culinary experience powered by Whisk’s Food AI.

The following received Bronze awards:

• The Frame, a lifestyle TV that can be matched to any home décor and features ‘Art Mode’, which allows viewers to enjoy masterpieces from their homes.

• The Premiere, a lifestyle projector designed for those who want to create a theater-like environment in their homes.

• Bespoke 4-Door Flex refrigerator, which helps consumers achieve their desired lifestyles through flexible, personalized offerings.

“The pandemic affected consumers’ lifestyles in many ways, so it is more important than ever to keep an eye on how those change and to offer meaningful experiences to consumers accordingly,” said Dontae Lee, Executive Vice President and the Head of Corporate Design Center at Samsung Electronics. “We will continue to provide optimized experiences for consumers based on a variety of lifestyles with the design that best resonates with them.”

The IDEA 2021 Ceremony was held virtually on September 21. The International Design Conference is also being held virtually for two days from September 22 to 23. Dontae Lee is scheduled to deliver a keynote titled ‘Design for a Better Tomorrow’ at the event.

The list of all 48 award-winning designs can be found here.

¹ The product is currently available in Korean market.

The immersive experience represents the continuation of Samsung’s commitment to celebrating the ever-moving crossroads of art and technology, with the visionary mind of Michael Murphy. On Murphy’s spiral installation, that stood almost twelve feet tall in a darkened room, audiences were teleported to Gorgon City’s exclusive performance, while Cercle’s sweeping camera and cinematography flaunted the rich landscapes of the rocky Biokovo Natural Park on Croatia’s rocky southern coast – all through the all-encompassing lens of the QN900A Neo QLED state-of-the-art 8K Infinity Screens. As Gorgon City’s set unfolded on the striking and complex architectural glass walkway, Murphy’s trademark perceptual deception revealed itself to show the nearly bezel-less, Anti-glare screens, with all eleven working in unison, spiraled to manipulate the eye.

Michael Murphy said: “I’m so proud of this installation. To think this is the first time I’ve ever worked with moving images in my art, so the challenge of integrating them onto not just one, but eleven screens – well, it looks and feels amazing. Of course, Cercle’s unbelievable cinematography and the breath-taking picture quality of the Neo QLED made my job easier, not to mention the fact they’re Samsung’s slimmest ever screens, but I’m beyond excited the installation has helped me push my art to the next level. That’s why I’m so glad Samsung and I got to work together for this piece – we’re both pushing for viewers to see the world in a new light. I do it with mind-blowing perceptual tricks, Samsung with their mind-blowing screens.”

As Croatia’s vivid blues, oranges and greens swept across the true-to-life picture and the richest, nearly bezel-less color ever seen, audiences weren’t just transported to a set on the Adriatic coast, but thanks to Murphy’s transformational installation, to a different world entirely.

“At Samsung, we’ve always tried to push boundaries, and there is no greater boundary to cross than to experience a new and fresh perspective,” said Nathan Sheffield, Samsung’s Head of TV & Audio. “That’s why we wanted to work with Michael, because his work has always transcended the boundaries between art and perception. Cercle has done the same with music, cinema and culture. At Samsung we aim to show our customers how expressive, inspiring and colorful the world can be. With Michael, Cercle and the remarkable visual power of the super Neo QLED we’ve made a big step towards our goal.”

“Just wow,” said Cercle founder, Derek Barbolla. “We’ve filmed some beautiful scenes worldwide, and we knew the Skywalk video with Gorgon City would be no exception. However, none of the performances we’ve filmed have looked just so true-to-life on screen. Then, when combined with Michael Murphy’s perceptual artistry –it reaches a whole new level. It goes to show – when you entwine music, cinema, art and the world’s best TV, you can create something truly special.”

Matt Robson-Scott of Gorgon City said: “It’s been an honor to work with the Samsung and Cercle team. It was such an amazing experience shooting in a such an epic location and we feel like it suits the track perfectly. We were blown away by the way they work and hope everyone loves the video as much as we do”.

Samsung’s new, flagship QN900A Neo QLED television, like the immersive experience, delivers a mesmerizing viewing experience with true-to-life picture, rich color and anti-glare technology in the comfort of your home. For superpowered visual technology, only available with the Neo QLED 8K TV, you can truly experience new perspectives.

Relive the exclusive performance and Experience New Perspectives first-hand at https://www.samsung.com/uk/explore/experiences/new-perspectives-neo-qled/.

By applying minimalistic design thinking and principles to focus just on the core elements of the user experience, Samsung has been showcasing TV designs that seamlessly blend and connect with the screen’s surroundings while taking ever-changing lifestyles, viewing habits and environments into consideration since 2006.

As Samsung commemorates its 15^th consecutive year of global market leadership across the TV industry,¹ check out the infographic below to see how the company has been leading industry innovation and design and providing the most optimized viewing experiences to users for the past 15 years.

¹ January 2021 data released by market research firm Omdia

Created by four close friends – filmmakers Billy Zeb Smith, Jake Olson, and Zac Titus, and director Derek Bauer – this project saw the team put their all into crafting this beautiful film, which is shot against the dramatic backdrop of Montana’s Northern Rockies.

“Two Yellow Lines” tells the story of a PTSD-ravaged smokejumper who is suddenly and unexpectedly reunited with his estranged teenage daughter. Forced to travel cross country with her on the back of his thirty-year-old Harley, a battle that starts off face-to-face soon becomes more surreptitious.

The two leads are played by a real-life father-daughter duo, Zac and Alexis Titus, and the cast is rounded out by Grant Show, Grant Harvey, Bre Blair, and Frank Collison. Consumers can watch the trailer on Samsung 8K TVs at selected retailers around the world.

Samsung Electronics exquisitely refined its Neo QLED 8K lineup’s sound system to allow users to take full advantage of their large TV’s audio quality. The flagship displays were designed to analyze both the size of the space where they sit and how they’ve been installed in order to calibrate sound to its optimal settings. The TVs use that information to pump out realistic, object-tracking sound through their eight total speakers. When applied to our ‘family movie night’ scenario above, the TV’s speakers would compensate for when the family’s thick blanket absorbed the tones of mid-to-high registers, and evenly distribute three-dimensional sound from the corners to the center when the family sat closer to the screen.

To learn more about how Samsung’s newest TVs customize sound based on where users place their screen, and how sound has evolved as tool for fostering immersive home entertainment, Samsung Newsroom sat down with some of the developers behind the displays.

▲ (From left) Engineers Jongbae Kim, Sungjoo Kim and Sunmin Kim of Samsung Electronics’ Visual Display Business.

SpaceFit Does Spatial Analysis Daily to Optimize Sound Settings

Today, with more users watching TV in more places, including living rooms, workrooms, bedrooms, terraces and more, both sitting up and lying down, and at different times of the day, our viewing habits are changing. Now, more users are customizing their viewing experience based on their living environment. With this in mind, the developers focused on creating technology that would automatically analyze users’ viewing environments to ensure that they’re always enjoying the best possible sound. The result is SpaceFit, a feature that automatically checks for changes in your living space once a day and calibrates sound settings accordingly.

Here’s how it works. First, a built-in microphone identifies elements that can affect sound, such as curtains, carpets and walls. Suppose the TV is placed in a user’s living room, which features a carpet that we can assume absorbs mid-to-high range sound. In this case, SpaceFit would optimize sound settings to raise the mid-to-high range sound accordingly and automatically. It works the same regardless of whether stands, wall hangings and other elements are changed. If the TV were to be moved closer to the wall, then the space behind it would become narrower, which could affect low frequency sounds. SpaceFit allows the TV to notice this change and adjust its settings in advance to produce clearer sound.

The key point to remember is that all of these processes occur automatically. As Engineer Sunmin Kim explained, “SpaceFit is an automated function that does not require that users press a button, and the device won’t send out a ‘testing’ sound. By simply turning it on or off, the TV will analyze the environment based on the sound of the content that the user actually consumes. So all you need to do is just enjoying what is being played on screen.”

This industry-first technology was made possible thanks to innovations that were based on a myriad of data and AI technologies. From sound-absorbing areas, such as what are referred to in sound engineering as ‘dead rooms,’ to acoustically reflective spaces, the team considered both extremes in terms of viewing environments.

“Since there were so many variables to consider, we built up a sufficiently wide learning database and analyzed it using machine learning technology. That’s where the AI technologies that Samsung developed kicked in,” said Sunmin Kim, who also noted that the feature “can cover almost any typical space in which a TV may be placed.”

OTS Pro Uses Eight Speakers to Produce 3D Sound From All Corners of the Screen

Content is beginning to make use of a wider range of sound channels, and users’ preferred ways of enjoying that content are also changing. As home entertainment expands and both wide screens and multi-channel sources with immersive formats like films become more popular, it’s becoming commonplace for multiple people to enjoy the same content together. The key here is to widen the ‘sweet spot’ – the location from which users can enjoy optimal sound even at the outside edges of the screen. As content grows more varied and screens become bigger, sound, too, must evolve in a way that enhances users’ enjoyment.

Object Tracking Sound (OTS) technology, a feature that tracks the movement of objects onscreen using the TV’s multi-channel speakers, is allowing Samsung to take users’ enjoyment to the next level. Neo QLED 8K includes an enhanced version of the technology, OTS Pro, and adds two center speakers to previous models’ six-speaker setup, for a total of eight. When an object onscreen moves, the speaker located in the optimal spot for expressing the movement produces sound, matching what the viewer sees on their screen. The immersive sound setup enriches the left and right stereo experience and the 3D effect, taking the viewing experience to new heights by making the user feel as if they were standing in the middle of the action.

“Often, when consuming content on a large screen, viewers watching the TV from both sides notice that sound produced at the center of the screen seems like it’s being produced in only one side,” said Engineer Jongbae Kim. “That’s why we added a center speaker between the left and right sides. The combination of the newly added center speaker and OTS Pro gathers sound in the middle of the screen, makes voices clearer, and expresses sound’s position more accurately, without distortion.”

If a speaker were to actually be placed at the center of a TV, it could clash with the overall design concept. The developers solved this issue by attaching a tweeter applied with a wave guide to the rear of the device. “If a speaker were to be placed on the back, sound would disperse in all directions and bounce off the walls, reducing clarity,” said Engineer Sungjoo Kim. “We needed a technology that drew sound toward viewers when they were in front of their TV. Employing a hole array technique enabled us to ensure that sound would travel well from a tweeter to the front of the display.”

The team’s efforts to balance sound also extend to Samsung’s next-generation MICRO LED display. Because the bottom of this large screen can almost reach the floor of users’ living rooms, if users connect their display to a multi-component home theater setup, there may not be space to place a center speaker.

“The 110-inch MICRO LED lineup features a μ-Symphony function, which allows you to use the built-in speaker as the center speaker,” said Jongbae Kim. “This means that you do not have to use a separate center speaker for your home entertainment system because MICRO LED’s multi-channel speaker fills that role. Because sound comes from the center of the screen, there is no sound-image mismatching, and the user enjoys a cinema-like experience.”

Making Use of Each and Every Piece of a Ultra-Slim Design

The Infinity Screen, a unique aspect of Samsung’s TV design, maximizes immersion by making bezels nearly invisible. It also posed a unique challenge for the developers, requiring them to explore how to best mount multiple speakers within the device’s slim form.

“In the past, a duct structure was used to draw the low frequency sound from the inside of the woofer speaker to the outside,” said Sungjoo Kim. “This type of design is capable of generating unwanted noise resulting from air turbulence. So, for the 8K models, we decided to take a ‘passive radiator’ approach that allowed us to produce rich, low-pitched sound. This not only enabled us to use the limited space inside the slim TV more efficiently, but it also allowed us to create rich and pure sound.”

“By exposing the diaphragm of the woofer and the passive radiator on the back of the TV,” he added, “it became possible to visualize Neo QLED’s sound performance in an interesting and intuitive way.”

It’s just one of Neo QLED TVs’ many innovative, out-of-the-box design elements. To help accommodate for panels becoming thinner and thinner, components that used to serve basic functions have been given new roles. “We used part of the rear cover of the TV as an acoustic component that guides the direction of sound to the sides,” said Jongbae Kim. “We also reinvented the design of the ‘slit vent,’ a component inside the rear cover that extends from the center tweeter to the bottom and was previously used to emit heat, to improve acoustic performance by controlling directivity. We utilized each and every part as much as possible, which means that no element of the design is without purpose.”

Delivering Rich, Realistic Sound

The developers have also gone to great lengths to gain a deeper understanding of the content users enjoy as part of an effort to provide better sound performance. For example, when analyzing sports content, they focus on reproducing the sound of the crowd, while for music, they try to create a stable sound stage. For movies, they conduct constant analysis to ensure that dialogue comes from the center of the screen.

“With speaker form factors changing, upmixing is becoming more important,” said Sunmin Kim. “Input channels are becoming varied, and the average number of speakers is increasing to six to eight, which adds up to countless combinations of inputs and outputs.

“Let’s say you’re enjoying two-channel content. Here, instead of sending signals blindly through eight speakers, it is important to understand the mixing characteristics of the content and send each signal separately. Samsung’s unique technology makes this possible using an optimized algorithm that’s based on AI.”

Samsung TVs have led the global market for 15 years running, and the user data that the company has accumulated thus far has been an invaluable asset. As countless families across the world use Samsung TVs, the ubiquity of the company’s displays offers an opportunity to think about what’s next. Sungjoo Kim hinted at what Samsung has in store. “We are systematically building a deep learning network that is based on numerous data,” said Kim. “In addition, we are going to firmly establish our position as a global leader by discussing technologies needed in the mid-to-long term with Samsung Electronics’ overseas AI research centers.”

In response to an ever-growing flood of content, the developers are committed to helping Samsung TVs deliver a sound experience that’s as close to reality as possible.

Screens are getting bigger, designs are getting slimmer, and content is becoming more varied. Keeping pace with trends, increasing speaker channels and doing so in three dimensions, and advancing our AI technologies to allow channels to better correspond to one another will bring us closer to delivering realistic sound. This may ultimately lead us into an era where you do not need a remote control to adjust sound settings.

Look forward to more Samsung TV innovations designed to maximize users’ viewing experiences.

The newly certified Wi-Fi 6E technology is designed to use 6GHz frequency in combination with the existing 2.4GHz and 5GHz frequencies. Now, select Samsung Neo QLED 8K TVs can support larger bandwidth loads, process faster multi-gigabit data, enable low latency and provide reliable and secure connectivity. In addition, Wi-Fi 6E technology will be further implemented into existing and future TV portfolios, given the breadth and depth of the technology’s use cases today and in forthcoming applications.

As TVs and mobile devices continue to evolve into connectivity hubs for consumers across a variety of lifestyle routines, demand for handling high data capacity has increased. Whether streaming 4K and 8K high-definition videos or enjoying VR content and high-performance games, Samsung’s Neo QLED 8K TVs with Wi-Fi 6E support are for consumers looking for premium viewing experiences at home.

“As the global leader in the TV industry, Samsung is proud to have achieved the world’s first Wi-Fi 6E certification on our TVs,” said Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “With a growing set of immersive content experiences and features across the home, the certification provides Neo QLED 8K TV owners with even better access to the things they love to do.”

¹ Versus Wi-Fi 5. Availability may vary by region and carrier

When it comes to eliminating unnecessary elements in design, the first stage in the process is to ascertain what aspects are essential. In designing their TVs, Samsung Electronics pursues a design evolution aesthetic that brings about value through careful elimination – rather than unnecessary addition.

While functionality remains a crucial part of any TV’s design, Samsung’s designers also focus on the viewing experience, expanding the scope of design from considerations of the space where a TV is placed to the way surrounding devices link to it. Through careful research into the various lifestyles and viewing environments of users, factors that could potentially hinder viewing immersion have been removed from the Samsung Neo QLED 8K so that all that remains serves only the act of viewing – the true purpose of a TV.

Removing Boundaries

The Infinity Screen, a unique aspect of Samsung’s TV design, maximizes immersion by reducing the number of bezels to almost nothing. The boundaries of Samsung Neo QLED 8K have been trimmed to near zero thanks to advanced technologies and design processes. Its 0.8mm stainless steel frame removes the boundary between the screen and its environment, practically giving the illusion that the screen is floating. To further remove any hindrances to a viewer’s experience, the Samsung logo has also been reduced in size so that the product itself, not just its name, stands out as the icon.

Despite its slim appearance, the TV’s performance is powerful thanks to the inclusion of innovative technologies. The speaker hole and subwoofer systems, precisely implemented in the back of the screen, emit a sound quality rich enough to require no additional speaker, and thanks to AI technology, users can enjoy optimized sounds tuned to their content and environments. The Neo QLED 8K offers viewers immersion from both inside and outside of the screen – all wrapped up in a sleek, thin package.

Reimagining One Connect

One of the main benefits of a large screen TV is the ability to true and vivid immersion in your favorite content, but if the area surrounding the TV is distracting, this enjoyable experience can be interrupted. In designing the Neo QLED 8K, Samsung’s designers took into consideration such scenarios and underwent a re-examination of the way the product fits into its space.

Wall-mounted TVs usually require accessories embedded into both the product and the wall they sit against, while stand-type TVs require tables or other furniture that can quickly become cluttered. To avoid any of these inconveniences, Samsung’s One Connect has been redesigned to fit various usage environments in order to enhance viewer immersion. The optimized size and thickness of the renewed One Connect was determined through careful consideration of different environments, and its plate-type, slim appearance makes installation easy and neat.

Part of this redesign to the existing One Connect led Samsung designers to devise a new accessory: the Attachable Slim One Connect, which can be utilized as a TV stand. While the stand has always been an integral component of TV design, it has not played any role other than that of screen support – until now. The Attachable Slim One Connect has been designed as a stand, too, with a form that interferes neither with function nor shape and effectively disguises the Attachable Slim One Connect as a simple stand.

Further to the space efficiency and aesthetic benefit offered by the Attachable Slim One Connect, elements on the TV itself have been reorganized in order to preserve immersion and prioritize ease-of-use, such as the change of the placement of the cable input module from the back of the TV to the side of the Attachable Slim One Connect stand for seamless access.

How Samsung’s Designers Approach Minimalist Design

1. When designing the Neo QLED 8K, what did you want to carry on from previous Samsung QLED 8K models and what did you want to change?

Jangho Kim: The Infinity One Design has been created with a focus on total integration rather than simple ‘slimness,’ resulting in every element that doesn’t maximize screen immersion being removed. This represents the direction Samsung designers believe that TVs should be moving in. During the design process, I wanted to include the unique identity of the Samsung QLED 8K line and then enhance it through better understanding of users and their spaces. I believe that the combination of advanced technologies with user-centric developments will bring special experiences to our users.

2. During the design process, it seems that decisions had to be made about what to keep and what to remove. What were the driving forces behind making these decisions?

Jigwang Kim: While any design refinement process is never easy, the experience of developing the Attachable Slim One Connect design was the most challenging. We wanted to implement the functionality of a TV stand into the One Connect model, a process that brought about many obstacles to overcome in the initial development stages.

Jangho Kim: Although such a dual-function accessory had never existed before, I wanted to be sure that the Attachable Slim One Connect retained its predecessor’s attractive form. This required us to devise a completely new design, and in order to find the optimum size and form factor for the product, all the relevant departments spent countless hours working through different options.

3. The consideration of different types of user environments was at the center of the Neo QLED 8K’s design process. What did you learn from such a process, and which design elements reflect these novel considerations?

Sangyoung Lee: The spaces users are placing their TVs in are becoming more and more diverse. Especially as people spend more time at home, the desire to ensure one’s interior aesthetic matches one’s tastes is becoming of paramount importance. In order to match the lifestyles of today, we analyzed the user’s TV experience on a micro level, down to the smallest aspects. I wanted to provide people with reasonable and simple TV usability, and so the Attachable Slim One Connect’s design was brought about to maximize immersion with its simple yet restrained appearance that can suit any user’s space.

4. What do you hope your legacy is as a designer for Samsung Electronics?

Jinsu Park: I hope that I am able to bring the everyday into product design. The meaning of the word ‘design’ is ambiguous: it can signify ‘innovation,’ and it can also signify ‘simple joy.’ I wish to practice design processes that bring all such values into users’ daily lives.

The evolution of Samsung’s TV design is always geared towards providing users with more immersive viewing experiences. Samsung and its designers will continue to challenge themselves to create products that provide users with leading functionality and a design that captures the true essence of the product.

You can also find more details at Design Samsung website.