Samsung Electronics today announced it will unveil the new refrigerators with AI Hybrid Cooling technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.

“Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient.“

Optimize Energy Use Through Adaptive Hybrid Cooling

The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,¹ which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to function like a hybrid car, by using two power sources together only when needed to efficiently cool the inside of the fridge.

For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm detects the current status of the refrigerator and predicts temperature changes inside the fridge to properly adjust the cooling mode.

The high-efficiency AI Inverter Compressor² also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components. With 4.1 times greater inertia compared to Samsung’s conventional F3 compressor,³ it operates longer while using less energy.⁴ Leveraging an AI algorithm, the compressor dynamically optimizes its speed.⁵

As a result of continued efforts, Samsung plans to introduce a model that can be recognized as the Most Efficient⁶ of ENERGY STAR in 2025 to the market.

Extend Freshness With Precise Temperature Control

The AI Hybrid Cooling technology enhances freshness for perishable foods with Hybrid Precise Cooling, which reduces internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it reduces the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,⁷ fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,⁸ compared to when it is turned off.

Secure More Storage and Everyday Convenience

The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-liter capacity,⁹ offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it better utilizes interior space, resulting in a 25-liter increase in internal capacity. This allows for 60mm deeper shelves¹⁰ and a 13.8%¹¹ larger loadable area, accommodating up to 240 beverage cans¹² — 24 more than conventional models.

A Step Forward for Home Refrigeration

The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.

¹ The Peltier module operates under one of the following conditions:
– When the temperature in the fridge rises above the normal range.
– When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period and detects situations like large-scale stocking or cleaning.
² AI inverter compressor requires a Wi-Fi connection and a Samsung account and operation of AI Energy Mode through the SmartThings app available on Android and iOS devices.
³ Based on internal testing compared to conventional F3 Samsung compressors.
⁴ The applicable models and energy saving rate based on AI algorithm varies up to the model and the region.
⁵ AI Energy Mode must be turned on in the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁶ Model code: RM80F23VM***
⁷ It may increase the amount of energy use.
⁸ Based on the testing by Food Analysis Research Center of Suwon Women’s University. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size and storage method of the food.
⁹ The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.
¹⁰ Deeper shelves apply only to the upper and middle shelves of the refrigerator compartment.
¹¹ Comparison made with Samsung refrigerator RF85C90N1AP.
¹² Based on a 355 ml canned beverage measuring 66 x 122 mm (diameter x height).

Samsung Electronics today announced that 10 models among 3 product groups from DA Business have obtained ‘Product Carbon Footprint’ certification from the Carbon Trust. The certificate proves that the Carbon Trust measured and confirmed the carbon emissions of the products based on the global standard, PAS 2050:2011.

“Receiving the Product Carbon Footprint certification for our home appliances is a significant milestone,” said Jeong Seung Moon, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics.

The Carbon Trust is a global climate consultancy that aims to accelerate the move to a decarbonized future. The organization, which was founded in the UK and operates globally, certifies products’ carbon footprints in accordance with international standards.

Samsung products were certified based on the cradle-to-grave footprint, which take into account the entire greenhouse gas emissions of a product, from the extraction of raw materials to manufacturing, distribution, use and final disposal.

The certification is issued to a total of 10 models, which include three BMF refrigerator models¹ and one WindFree residential air conditioner model² sold in Europe, and six Bespoke Grande washing machine models³ sold in Korea.

Moving forward, Samsung Electronics plans to use the measured figures to manage and evaluate the carbon emissions from producing successor models in the stated product groups.

¹ RB38A7CGTS9/EF, RB38A7CGTS9/EU, RL38A7CGTS9/EG
² AR12CXCAAWKNEU
³ WF25CB8895BV, WF25CB8895BG, WF25CB8895BF, WF25CB8895BB, WF25CB8895BE, WF25CB8895BW

In order to contribute to tackling this global crisis, Samsung Electronics has been devising sustainable ways to respond to climate change across all aspects of its business operations. Read on to learn more about the measures implemented by Samsung that aim to provide everyone with a better, more sustainable, tomorrow.

Renewable Energy Usage Reaches 100% in the U.S., China and Europe

In June 2018, Samsung committed to having all its worksites in the U.S., China and Europe rely exclusively on electricity sourced from renewable sources by 2020. Thanks to the unrelenting efforts put in hereafter, in 2019, 92% of the energy used in these worksites was generated by renewable sources; and in 2020, the company achieved its goal of 100% renewable energy for these worksites. Samsung’s efforts to use renewable energy continue across various other regions around the world, including Korea.

Solar panels at parking lots in Samsung campuses in Suwon and Giheung, Korea

Across various worksites in Korea, Samsung has installed solar and geothermal facilities for renewable energy production. At the company’s Suwon, Giheung and Pyeongtaek campuses, geothermal power generation facilities have been installed across the campuses’ parking lots, buildings, roofs and new construction sites.

In each of its operational regions around the world, Samsung has developed and is implementing specific regional action plans in order to promote renewable energy usage, including Renewable Energy Certificate (REC) purchasing and renewable power purchase agreements (PPA). Some examples of these region-specific action plans are the signing of a renewable energy supply contract with wind and solar power suppliers in India; the purchase of renewable energy certificates in Mexico; and the specific percentages of renewable energy set for the company’s worksites in Brazil.

Eco-Conscious Products for Everyday Life

In 2008, Samsung Electronics established its corporate Eco-Council and began holding regular meetings across its various business units to support the development of energy-efficient products. By sharing technologies that help reduce energy consumption and follow eco-conscious trends, the company’s many teams have managed to develop products that simultaneously maximize performance and minimize energy consumption. The results achieved through these co-operative initiatives have also been supported by company-wide efforts to develop highly energy-efficient products.

On January 6, Samsung Electronics unveiled its 2021 TV product portfolio at its virtual First Look event, and also announced the company’s latest long-term sustainability programs that include the inclusion of solar cell-powered remote controls and the reduction of product carbon footprints through the use of recycled materials.

Samsung’s 2021 Neo QLEDs will come with a new solar cell-powered remote control that can be recharged through indoor or outdoor lighting, or USB. This innovation will help prevent the wastage of around 99 million AA batteries over the course of seven years of usage.¹

Samsung is also making efforts to reduce the emission of greenhouse gases throughout the TV product lifecycle through the application of recycled plastics. Samsung has been using recycled materials in the rear covers of their monitors and signage and is now planning to expand their usage into even more components across the company’s visual display product portfolio. Through various efforts including expansion of its Eco-Packaging Design to all 2021 Lifestyle TVs and the majority of the NEO QLED line, Samsung’s Visual Display Business is aiming to reduce greenhouse gas emissions by 25,000 tons annually, equivalent to the absorption of greenhouse gases by 3.8 million 30-year-old pine trees over the course of a year.²

By using Galaxy smartphones every day, users, too, can help protect the environment. Polyketone, a material that contributes to the reduction of carbon monoxide (greenhouse gas), has been used by Samsung on their Galaxy smartphone and tablet products since 2016. Most recently, in order to reduce the product’s carbon footprint, Samsung applied Polyketone to the side key internal brackets of its Galaxy S21 series.

By pursuing a minimal packaging design and changing the materials used throughout the entire product lifecycle – from manufacturing and distribution through to usage and disposal – Samsung’s Galaxy S21 smartphone have received the ‘Reducing CO₂’ certificate from the Carbon Trust,³ acknowledging the reduction of greenhouse gases the Galaxy S21 produces compared to the previous model.

In addition, the company has reduced the standby power consumption of its flagship Galaxy smartphones’ chargers since 2012 to press the problem of power waste. In the year since, the company has applied this environmentally conscious enhancement to the chargers of devices throughout its product range, and is currently aiming to reduce the standby power consumption of chargers to zero.

Samsung’s dishwashers DW80R9950UG, DW80R7060UG

As for Samsung’s home appliances, the mission to reduce products’ energy consumption is ongoing. Samsung’s dishwashers are also energy-efficient. In 2021, the DW80R9950UG and DW80R7060UG models sold in the U.S. were included in Energy Star’s 2021 Most Efficient Dishwashers list, satisfying the criteria of annual energy use of less than 240 kWh per year and water consumption less than 3.2 gallons per cycle for standard-sized models. This translates to 67 kWh per year in energy savings and 387 gallons per year in water savings compared to a conventional product.

In the company’s Semiconductor business, remarkable sustainable progress has also been made. A total of nine key memory products – four DRAM solutions, three solid state drives (SSDs) and two embedded storage (eStorage) devices – have received the Carbon Trust’s Product Carbon Footprint (PCF) certification. In addition to this, the 512GB eUFS 3.1 has been recognized with the semiconductor industry’s first Reducing CO₂ label.

Samsung has also been making efforts towards sustainability right from the manufacturing stage of packaging materials for the Portable SSD T7 Touch by developing an eco-conscious pulp material to replace plastic tray components. By using one-third less tray packaging, replacing the plastic trays with eco-conscious pulp material and minimizing greenhouse gas emissions throughout its production, the company saved approximately 84 tons of carbon.

Receiving Accolades and Acknowledgement for Eco-Efficiency

Six Samsung refrigerator models sold in the U.S. have been awarded the 2020 ENERGY STAR Emerging Technology Award by the U.S. Environmental Protection Agency (EPA). Every year, the EPA, through its ENERGY STAR Program, chooses one or two innovative technologies for their Emerging Technology Award. In 2020, the awards recognized six Samsung refrigerator models that successfully met three strict performance criteria: (1) super-efficient compressors; (2) low greenhouse gas blowing agents for their insulation; (3) low greenhouse gas refrigerants. Samsung digital inverter compressors use around 30% less energy than single-speed induction motor compressors, and thus also help contribute to the reduction of greenhouse gas emissions.

The greenhouse effect, caused by increased global usage of fossil fuels, and the climate change witnessed in recent years are two of our greatest threats. Samsung will continue to monitor the ongoing climate change situation and pursue energy-efficient products and manufacturing processes in order to reduce greenhouse gas emissions and promote the usage of renewable energies.

The company will also continue to pursue its policies of increasing energy efficiency and minimizing the usage of resources so that its users can rest assured that they are doing their part to help mitigate climate change with products that require low electricity and provide high performance.

¹ 7 years is the average lifecycle of TV products.

² Based on internal research.

³ The Carbon Trust is an accredited non-profit certification body established by the British government in 2001 to award the Carbon Footprint Certification to eco-conscious products and services after a comprehensive assessment of the carbon emissions produced throughout the entire production cycle of the product.

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

Samsung Electronics today unveiled the next generation of its award-winning Family Hub refrigerator, continuing to innovate and redefine the refrigerator category. Family Hub continues to set a new standard for connected living, bringing the family together in the kitchen while freeing users up to focus on what’s important to them.

As the new generation of homeowners look to technology to define both who they are and how they want to live their lives, there is no better place to do this than in a connected kitchen. And with the Family Hub, which offers the simplified connectivity they’ve grown accustomed to, families can spend more time focusing on the things that matter most to them.

In 2019, with the new Family Board, a communal screen that family members can interact with in a personalized way, Family Hub helps foster true family connection, food management, and a connected home experience in today’s fast-paced modern world.

“When we first launched Family Hub three years ago, it was an app-based experience anchored in food management, family connections and entertainment,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “Today we are introducing the latest version of Family Hub featuring Bixby with AI capabilities. Bixby now provides a new level of connectivity and intelligence designed to make everyday tasks much easier. When combined with our new Family Board, the Family Hub is the perfect combination of convenience and connectivity.”

Intelligence

Bixby allows for a smarter, hands-free, more personalized way to use the Family Hub. Users can ask Bixby for their Morning Brief while getting breakfast ready for the kids so they know all of their daily essentials like the weather and top news. All of this appears on the Family Hub screen so they can see as well as hear it. And through Bixby’s voice ID technology, each family member’s voice is distinguished, so everyone can get tailored information for their individual needs. Bixby is even smarter and more conversational – allowing users to interact more naturally. Imagine, now users can search for a plane ticket through Expedia, call an Uber and pre-set the oven temperature just by talking to the Family Hub.

Taking intelligence a step further, with the Family Hub’s seamless integration of SmartThings, owners can now see and control hundreds of Samsung and third party smart home devices right from the refrigerator screen and by voice with Bixby.

Family Connections

The new Family Board screen acts as a digital bulletin board in which members can easily stick notes and photos and even doodle right on the screen. Users can now have a devoted screen to share photos, messages and memories on their fridge, and are able to customize their photos with different photo styles, add handwritten notes and stickers, and even change the background color to match their kitchen – all bringing the family closer to elevate the way they connect and share.

The Family Hub displays a dynamic screen saver that can be used to display precious family moments, important information such as the weather, or even artwork. It can also be set to blend with the décor in the kitchen.

Healthier Food Management 

From the beginning, food management with Family Hub has been a cornerstone feature elevating the way homeowners manage their food – whether using “View Inside” to see if they need eggs from their smartphone while at the store or adding items to their shopping list and tagging expiration dates. The Family Hub enables a user to create better and healthier meals with Meal Planner, which customizes recipes based on food preferences, dietary needs and the items in the fridge.

In 2019, Samsung will expand the Family Hub platform across more models to ensure that there is a Family Hub configuration that meets the needs of all consumers.

A 2019 CES Innovation award Honoree in the Software and Mobile Apps product category, the new Family Hub will be featured at the International Consumer Electronics Show (CES) from January 8-11, 2019 at booth 15006 Central Hall at the LVCC. For more information about Samsung Home Appliances, please visit www.samsung.com.