At the center of this shift is the connected TV market. Unlike traditional TV, where viewers follow fixed programming schedules, connected TVs allow users to discover and enjoy content in a more personalized way. By linking content, services and how people watch, they are driving a new screen paradigm.

From Passive Viewing to Personalized Discovery

Connected TVs are transforming digital advertising by combining the immersive scale of the big screen with the precision of digital platforms to create a new viewing experience. Leveraging vast amounts of data, they deliver recommendations tailored to individual preferences — strengthening connections between brands and audiences.

Today, advanced recommendation systems help viewers find what they want without complex searches. This shift underscores how TV is evolving beyond a content delivery device into a platform that actively connects viewers with what they watch.

The Rise of FAST in Connected TV

A defining trend in the connected TV market is the rapid growth of free ad-supported streaming TV (FAST). By offering a wide range of programming at no cost, FAST preserves the traditional lean-back experience while expanding choice for modern viewing habits. Users can easily find options tailored to their preferences without the fatigue of complex decision-making — creating new value in how media is consumed.

Amid these changes, Samsung Electronics is advancing a differentiated screen experience through its TV platform. Samsung TVs serve as a global hub connecting services and programming, delivering personalized experiences powered by extensive viewing data and innovative technology. At the heart of this ecosystem is Samsung TV Plus, Samsung’s FAST service.

A Leading Platform in a Changing Media Landscape

Adopted by around 100 million monthly users worldwide, Samsung TV Plus offers a wide range of free programming — including news, sports and entertainment — expanding viewer choice. Now available in 30 countries, the platform features approximately 4,300 channels and more than 66,000 video-on-demand (VOD) titles.

Users can watch live channels and a broad selection of titles without subscriptions or fees, making access more intuitive. At this scale, Samsung TV Plus stands alongside major global broadcasters — underscoring its position as a leading media platform in a rapidly evolving landscape.

In addition, Samsung TV Plus supports interactive features that create a more engaging experience. For example, viewers can watch a favorite artist’s performance while participating in live voting, showing how programming and brands come together in a seamless media environment.

The Next Phase of Connected TV

We are in an accelerated AI era, where every industry is transforming at an unprecedented pace. Not only are content consumption patterns changing, but so are how we experience and interact with media. Connected TV is set to redefine the screen, moving beyond offering more choice to delivering deeper personalization.

Samsung TV Plus leads this transformation and sets new standards for viewing while driving continued growth.

As the global media market shifts increasingly toward paid subscriptions, Samsung TV Plus provides a unique viewing experience that allows users to access content instantly, without requiring additional sign-ups or payment. Surpassing the milestone of 100 million users underscores the success of this model as an appealing alternative for viewers.

Samsung Newsroom takes a look at the transformative journey of Samsung TV Plus as it evolves into a global media platform amidst the changing landscape of television viewing.

Lost in a Flood of OTTs: Authentic TV Experience Regains Attention

With paid OTT services becoming the norm in today’s media market, the explosion of content has led to viewer fatigue. As subscription fees continue to rise and platforms have become more fragmented, many find themselves overwhelmed by the sheer number of choices, making it increasingly difficult to locate the content they actually want to watch.

In this context, FAST services are gaining recognition as a new viewing method. By merging the straightforwardness of traditional television — where viewers can jump right into content as soon as they turn on their TVs — with the vast selection offered by OTT platforms that allow viewers to choose content tailored to their preferences, FAST services are appealing to viewers worldwide looking for a simpler, hassle-free viewing experience.

The Beginning of Samsung TV Plus: A Viewing Method Faithful to the Basics

Samsung TV Plus has evolved into a prominent FAST service, but it isn’t new. Launched in 2015 — before the concept of FAST even existed — the platform has been delivering free channel services that come pre-installed on Samsung smart TVs. The core feature allows users to enjoy live content simply by turning on their TVs, without the need for separate subscriptions, payments or extra equipment.

In its early days, Samsung TV Plus was often viewed more like the pre-installed free TV channels available in some regions, rather than as a standalone media platform. Recently, however, with American broadcasters flooding into the FAST market, the idea of ad-supported free services has become well-established. Recognizing this shift in the media landscape, Samsung has begun to cultivate Samsung TV Plus as a distinct, independent media platform.

Today, Samsung TV Plus is broadening its content offerings beyond traditional entertainment and dramas, as well as incorporating content enhancement utilizing AI technology. One innovative feature is the “All-in-One AI Integrated Channel,” which revives popular dramas from the 2000s. These classics have been remastered in high definition using AI-driven picture and sound quality enhancements, providing viewers with a fresh take on beloved content while utilizing the existing video assets. Additionally, the platform has bolstered its travel and fitness-focused lifestyle web entertainment content by adding popular creators’ channels like “Pani Bottle” and “Hip Euddeum.”

In efforts to expand its K-content offerings, Samsung TV Plus has partnered with leading Korean media companies to enhance its premium K-content lineup, making it one of the largest K-content providers in the United States. By streaming various live concerts, the platform draws in fans who want to engage with Korean entertainment and culture.

Beyond Hardware: Establishing a Global Media Platform

Currently, Samsung TV Plus boasts around 4,300 channels and 66,000 videos on demand (VOD) across 30 countries — all for free. By partnering with local broadcasters and content creators, the service continues to develop content that meets regional viewing demands, shaping a global FAST ecosystem. Moving beyond being merely a hardware manufacturer, the company is establishing itself as a major media platform.

In Korea, major channels and content typically consumed via terrestrial broadcasts and existing IPTV services can now also be accessed on Samsung TV Plus. Offering live channels and vast content libraries without additional subscriptions or fees, this platform has become a practical alternative for those wishing to reduce their reliance on paid broadcasting services. Users can enjoy an intuitive experience without the hassle of extra equipment or complicated setups and the burden of discovering new content is significantly eased.

Achieving Major Broadcaster-Level Viewership: Solidifying Leadership in the Global FAST Competition

Samsung TV Plus has achieved impressive 100 million monthly viewership numbers, placing it on par with the three major global broadcasting networks. This notable milestone signifies that the service has evolved from being just an additional feature on Samsung TVs into a robust platform that competes alongside leading global media companies.

Samsung is committed to expanding its presence within the global media ecosystem through Samsung TV Plus. The strategy focuses on continuously enhancing the platform’s value by setting standards for enjoyable TV viewing experiences for users — driven by three key factors: instant viewing capabilities without the need for a separate set-top box, AI-based content curation and constantly updated competitive offerings.

“Samsung TV Plus has transformed into a global media platform that seamlessly integrates into the daily lives of viewers worldwide,” said Choi Joon-hun, Head of the TV Plus Group from Visual Display Business at Samsung Electronics. “Moving forward, we will continue to strengthen our distinct competitive edge in the FAST market by diversifying channels and securing premium content.”

Built on its strong hardware leadership, Samsung Electronics is positioning itself as a key player in the global media ecosystem. Samsung TV Plus is ushering in a new, user-centric lifestyle of content consumption, reshaping the way viewers interact with media.

Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.

WATCH — Stream Prime Video’s Fallout Season One Subscription-Free on Samsung TV Plus for a Limited Time

Ahead of the highly anticipated Season Two premiere on Prime Video, fans can return to the post-apocalyptic world of Fallout, from Kilter Films, streaming free on Samsung TV Plus.¹ Based on one of the greatest video game series of all time, Fallout is the story of haves and have-nots in a world in which there’s almost nothing left to have. Two hundred years after the apocalypse, the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind — and are shocked to discover an incredibly complex and gleefully weird universe waiting for them. The new season will pick up in the aftermath of Season One’s epic finale and take audiences along for a journey through the wasteland of the Mojave to the post-apocalyptic city of New Vegas.

To celebrate its return, Samsung TV Plus will offer the critically acclaimed first season subscription-free from December 3 through December 25, giving both new audiences and longtime fans a chance to revisit — or discover — the world of Fallout before Season Two arrives on Prime Video.

Samsung TV Plus is a free ad-supported streaming service (FAST), available across Samsung TV, Galaxy, Smart Monitor and Family Hub devices. This includes Samsung Vision AI-powered² displays like the Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, bringing the best of streaming to millions of viewers across over 30 countries.

EXPERIENCE — Feel Fallout Season Two Come to Life on Samsung TVs

Brought to life in cinematic form on Samsung TVs, Fallout returns to Prime Video on December 17 for its most ambitious season yet, inviting viewers deeper into the story. To celebrate the Fallout Season Two release, Samsung and Prime Video are offering a first look at Fallout through a series of co-branded creatives presented on Samsung’s owned and operated channels, including digital billboards in New York City’s Times Square.

“Prime Video is committed to finding creative and groundbreaking approaches to bring our content to audiences worldwide,” said Emily Aldis, Global Head of Distribution and Partnerships for Prime Video. “Prime Video’s established partnership with Samsung enables us to enhance the viewing experience for our shared customers through engaging off-screen marketing collaborations and seamless integration of the Prime Video app on Samsung Smart TVs.”

PLAY — Explore Fallout 76: Burning Springs Instantly on Samsung Gaming Hub

Now playable with Xbox Game Pass via the Xbox app on Samsung Gaming Hub, Fallout 76: Burning Springs marks the game’s largest expansion yet, opening new frontiers in post-nuclear Ohio just before the television series begins.

“When Jonah and I first talked about bringing Fallout to the screen, it was always about doing the world of the games right, but also bringing to life new stories in that world,” said Todd Howard, Game Director at Bethesda. “Now with ‘The Ghoul’ coming to Fallout 76, it shows how connected all these stories are. To have Walton bring his unique blend of swagger to the game is awesome. He’s a brilliant actor.”

Fallout fans can jump between the game and series³ and, for the first time, interact with The Ghoul, the enigmatic gunslinger from the Fallout television series voiced by the actor Walton Goggins himself. The crossover unites both worlds, pulling players directly into the Fallout universe as it expands in new ways.

With Samsung, the Fallout story spans streaming, breathtaking picture quality and in-game exploration on a single screen without ever leaving your seat.

“This collaboration is a perfect example of how Samsung continues to redefine entertainment by connecting experiences across all entertainment mediums,” said Kevin Beatty, Head of Product for Samsung Gaming, Interactive Experiences and Emerging Tech. “Whether you are exploring the wasteland and playing on Samsung Gaming Hub, reliving Season One on Samsung TV Plus, or watching Season Two through Prime Video on Samsung TVs, Samsung devices are the best place to fully experience the Fallout universe.”

Fans can also experience the action of Fallout 76: Burning Springs through Twitch with a custom chat badge for viewers who subscribe or gift a sub to any streamer in the Fallout 76 category from December 2 to December 31.

For more information on Samsung TVs, please visit https://www.samsung.com/us/tvs/.
For more information and updates on Samsung TV Plus, visit https://www.samsungtvplus.com/.
For more information on Samsung Gaming Hub, visit https://www.samsung.com/us/tvs/gaming-hub/.

1. Fallout Season One is available on Samsung TV Plus in select regions globally, including the United States, United Kingdom, Australia, New Zealand, Canada (EN), Germany and Mexico from December 3 to December 25, 2025. ︎
2. Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). AI Upscaling utilizes AI-based formulas. See individual TV model specifications for details. ︎
3. Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. High-speed internet connection, additional gaming service subscriptions and compatible controller required. ︎

Samsung TV Plus today announced the global expansion of its Creators lineup with the worldwide launch of Mark Rober’s first-ever dedicated FAST channel. Mark Rober TV is now available to stream exclusively on Samsung TV Plus across the US, Canada, Australia, Austria, Belgium, Finland, Germany, India, Ireland, Luxembourg, New Zealand, Portugal, Spain, Sweden, Switzerland, The Netherlands and UK, with additional markets to be announced.

With more than 71 M subscribers for Mark Rober — former NASA engineer, inventor, educator and one of the most influential Creators on the planet — brings his signature mix of science, creativity and joy to television audiences around the world.

“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun — something you want to do, not something you have to do.”

The launch of Mark Rober’s FAST channel is part of a broader global expansion that underscores Samsung TV Plus’s continued investment in top Creators. Now available in 18 countries, Samsung TV Plus’s growing Creator slate features global channels from Mark Rober, MrBeast, Dhar Mann, Michelle Khare, The Try Guys and more. The growing lineup now includes established favorites and newly launched channels across key regions:

• Australia & New Zealand: Brave Wilderness, Dhar Mann TV, Epic Gardening TV, Mark Rober TV, Michelle Khare’s Challenge Accepted, TheSorryGirls TV, The Try Guys
• Europe:
  • Mark Rober TV:  Austria, Belgium, Finland, Germany, Ireland, Luxemburg, The Netherlands, Portugal, Spain, Sweden, Switzerland, UK
  • Dhar Mann TV: Austria, Belgium, France, Germany, Ireland, Portugal, Spain, Switzerland, The Netherlands, UK

• India: Brave Wilderness, Epic Gardening TV, Mark Rober TV, Michelle Khare’s Challenge Accepted, MrBeast, The Try Guys, TheSorryGirlsTV
• North America: Brave Wilderness, BuzzFeed Tasty, BuzzFeed Unsolved, Dhar Mann TV, Donut Media, Epic Gardening TV, Mark Rober TV, Michelle Khare’s Challenge Accepted, Smosh, TheSorryGirlsTV, The Try Guys

Samsung TV Plus is shaping the next era of television as a premium destination for world-class Creators, redefining what entertainment looks like on the biggest screen in the home. With a growing slate of genre-defying voices like MrBeast, Mythical, Mark Rober and Michelle Khare, the service continues to bring together innovation and storytelling excellence in a curated, television-first environment.

“Mark Rober’s blend of science, creativity and curiosity have inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”

“By bringing One UI to smart appliances, we are transforming the way people interact with technology in their homes,” said Jeong Seung Moon, EVP and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “This consistency ensures that the experience feels natural and familiar across all our devices.”

A Unified Software Experience Across Samsung Products

With One UI, Samsung is unifying the user experience for the product categories of mobile devices, TVs and home appliances through the application of consistent design elements and functionality. This includes Apps & Services like Bixby,³ Gallery and Samsung TV Plus, which are being made available across various types of screens to enable seamless device interaction and media consumption. Device Connectivity is also enhanced through SmartThings, integrating the home’s devices into a unified ecosystem with easy access to helpful services like Family Care, Pet Care and Home Care.⁴ When it comes to Common UI, users will get the benefit of familiar interfaces like Now Brief,⁵ which deliver personalized and relevant information at a glance. Now Brief offers family members a curated selection of useful content, including daily weather updates, family schedules, tailored recipes and home insights such as how much time is left on the washing machine.

7-Year Software Support for Smart Appliances

Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. This commitment supports product longevity, enhanced functionality and prolonged security throughout the product lifecycle.

Coming This September: Updates for 2024 Smart Appliances

Beginning in September, eligible 2024 launched models will be receiving various software updates that bring enhancements in usability, intelligence and security:

• Upgraded Security: Knox Matrix,⁶ Samsung’s comprehensive security solution extending protection across devices based on private block chain technology, will be extended to Wi-Fi⁷ enabled refrigerators, washers and dryers, air conditioners, EHS and slide-in induction ranges launched in 2024.⁸ All of these products will be protected through Trust Chain, which allows connected appliances to monitor each other’s security status. Screen-equipped models like the refrigerator with Family Hub or 9” screen and Bespoke AI washers with the 7” screen will also be receiving advanced protections like encrypted Credential Sync and Passkey support. These screen appliances will also be updated with the Knox Security dashboard provided on 2025 models, which allow users to easily monitor the security status of connected appliances in real time.
• Smarter Features: Refrigerators with the Family Hub and 9” screens will benefit from the upgraded AI Vision Inside applied to 2025 products, which now supports the recognition of frequently used packaged foods in addition to a larger number of fresh foods.⁹ Bixby¹⁰ is also upgraded to support Voice ID, allowing it to recognize user voices and provide personalized experiences on shared devices. Users can also enable Bixby quickly and intuitively by simply double tapping on the screen.
• Service Expansion: Samsung TV Plus, supported on refrigerators with Family Hub, will also expand to Canada, Brazil and India in addition to the originally supported countries,¹¹ and 7″-screen washing machines will support eight additional Indian local languages such as Bengali, Punjabi and Gujarati.¹²
• Refined Interface: A refreshed One UI design — first seen on 2025 appliances — will come to 2024 models like refrigerators, washers, ranges and EHS products, offering intuitive navigation and region-specific settings.

By expanding One UI across product lines, Samsung is realizing its vision of a cohesive, intelligent and secure home — where users enjoy familiar interfaces, personalized services and consistent control regardless of screen or device.

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com.

¹ Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date.
² Software updates are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.
⁴ To utilize Family Care, Pet Care and Home Care, appliance must support Wi-Fi and connect to SmartThings to activate service. The availability of each care service may vary by country.
⁵ Now Brief will be available on home appliances from 2026. Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.
⁶ Knox Matrix is applied to all global regions uniformly, with the exception of China.
⁷ May vary by model
⁸ Product availability varies by country.
⁹ As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
¹⁰ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).
¹¹ Samsung TV Plus on refrigerators is supported in Australia, Brazil, Canada, India, Korea, Mexico and the United States.
¹² The supported Indian languages are Tamil, Bengali, Gujarati, Malayalam, Marathi, Oriya, Punjabi and Telugu.

Samsung TV Plus is the company’s free, ad-supported streaming TV (FAST) service, available without sign-up on Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. Offering more than 3,500 live channels and 66,000 on-demand titles globally, the platform delivers premium content to a growing international audience with instant accessibility.

Global Debut of Fan-Favorite K-Dramas on Samsung TV Plus

As part of the agreement, select Genie TV Originals will be made available to international audiences on Samsung TV Plus, effectively expanding the reach of these programs to a broader audience outside Korea. Leading the lineup are three standout series: “Lies Hidden in My Garden,” a thrilling drama where two women’s seemingly perfect lives unravel due to a series of mysterious events; “New Recruit,” a military comedy-drama that follows the daily lives and struggles of a group of new army recruits; and “Dear Hyeri,” a romantic drama centered on a news announcer who develops dissociative identity disorder and must navigate the complexities of her two very different lives.

Additionally, select series such as “New Recruit” and “Love Is for Suckers,” the slice-of-life workplace comedy, will be featured as an exclusive FAST offering on Samsung TV Plus for three months.

Dedicated K-Content Channels Deliver Nonstop Viewing Experience

Samsung TV Plus offers 24/7 channels in Korea, giving viewers an easy way to jump into a show at any time — no searching, scheduling or episode tracking required.

With episodes airing in order around the clock, the format supports a variety of viewing habits — whether it’s catching an episode after a long day, relaxing with back-to-back chapters over the weekend or simply dropping in to rediscover a favorite scene. It’s a seamless, flexible way to enjoy K-dramas whenever it fits your routine.

Furthermore, the platform enriches its international appeal by curating a monthly selection of acclaimed Korean series. Each month, beloved titles — such as “Moon in the Day,” which is inspired by the widely loved webtoon — are thoughtfully highlighted, enabling fans to immerse themselves in their favorite stories anytime and anywhere.

A Growing Global Hub for Korean Content

KT Studio Genie joins a growing list of content partners, including CJ ENM and NEW ID, helping expand K-content offering on Samsung TV Plus, which spans drama, film, music, variety shows and live events. With operations in 30 countries and counting, Samsung TV Plus continues to evolve as a key destination for Korean entertainment on the global stage.

“Our partnership with KT Studio Genie reflects Samsung TV Plus’s ongoing commitment to delivering exceptional content and new viewing formats to global audiences,” said Yong Su Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to help bring the richness of Korean storytelling to more viewers worldwide — free, easy to access and ready to stream.”

Samsung Electronics today announced that Samsung TV Plus will livestream the Jonas Brothers’ “JONAS20 Greetings From Your Hometown” tour from key American stops. Live action from the highly anticipated tour will be available to watch exclusively on the streaming service’s all-new channel Samsung Television Network (STN).

Starting August 10, fans can livestream the Jonas Brothers’ North America tour. The streams will feature backstage access, surprise guests and all the fan-favorite hits, with the concert including a surprise host conducting live interviews, commentary and more.

The Jonas Brothers’ tour marks the first major live event to premiere on STN, the newly launched flagship channel on Samsung TV Plus. STN, which is only available in the U.S., delivers live events, A-list talent and culture-defining entertainment — all in one place. “JONAS20” will join STN’s stellar lineup, which includes Emmy®-winning hits like “Killing Eve,” late-night legends David Letterman and Conan O’Brien, blockbuster movies and live sports from leagues such as Minor League Baseball.

“Partnering with the Jonas Brothers to livestream their upcoming tour on Samsung TV Plus reflects our commitment to connecting audiences with the artists and stories they love, on the biggest screen in their home,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus.

Livestream Jonas Brothers Concert Dates on Samsung TV Plus

Fans nationwide can livestream select dates from the “JONAS 20: Greetings From Your Hometown” tour on STN:

• Aug. 10 | East Rutherford, NJ
• Aug. 31 | Dallas, TX
• Oct. 12 | Milwaukee, WI
• Oct. 26 | Orlando, FL
• Nov. 9 | Buffalo, NY

“JONAS20” on STN delivers a front-row seat to the full concert experience, with immersive behind-the-scenes access and hometown tributes from Joe, Kevin and Nick Jonas. Fans can enjoy the experience individually, host viewing parties or connect with others virtually — with Samsung Television Network as the destination for every song and unforgettable moment.

“This tour is about celebrating where we came from and sharing that with the fans who’ve been with us every step of the way,” said the Jonas Brothers. “Streaming it live on Samsung TV Plus means we get to include every fan, everywhere. No matter where you are, this is your hometown show.”

With over 17 million albums sold worldwide and GRAMMY® nominations for their multi-platinum hit “Sucker” in 2020 and the “Best New Artist” category in 2009, the Jonas Brothers have cemented their place as global pop-rock icons. Their highly anticipated new album of the same name, “Greetings From Your Hometown,” will be released Aug. 8, just days before their tour kicks off at MetLife stadium on Aug. 10. The “JONAS 20 Greetings From Your Hometown” tour celebrates their legacy while deepening their connection with fans around the world.

Now, through their partnership with Samsung TV Plus, they’re expanding that connection even further, bringing the energy of their live shows directly into millions of living rooms and mobile devices.

How to Watch ‘JONAS 20: Greetings From Your Hometown’

Samsung TV Plus is available on Samsung TV, Galaxy, Smart Monitor and Family Hub devices. This includes the 2025 TV series, which spans Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, all powered by Samsung Vision AI¹ for AI enhanced picture and sound. The series also includes new personalized features that bring users closer to all the shows, movies and sports they love.

¹ Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model (excludes Crystal UHD, FHD and HD TV models).

Tizen OS Continues To Grow As Reliable Smart TV Platform

Following the launch of Samsung Tizen OS 8.0, the licensing program now includes prominent original design manufacturers (ODMs). This marks an important milestone in the evolution of the Tizen ecosystem and demonstrates strong global demand for Samsung’s acclaimed smart TV platform. In its licensing program, Samsung continues to build strategic partnerships with companies that prioritize high-quality products and reliable support throughout the entire value chain.

Additionally, Samsung Tizen OS will be embedded in new TVs from well-known brands in key markets, enhancing its presence across Europe, North and Latin America, and Australia. Notable new additions include EKO and QBELL (Ayonz) in Australia and Europe, RCA (Kayve Groupo) in Mexico, RCA (Treasure Creek) in the United States and Canada, and Axdia in Germany. Many more brands are expected to join in the second half of 2025 as Samsung continues to expand its strategic partnerships into new markets.

“We are proud to expand our RCA TV portfolio across Mexico and Latin America through our partnership with Samsung’s Tizen OS,” said Jonathan Vera, Head of Marketing & Communications, Grupo Kayve. “The Tizen team provides comprehensive technical and marketing support, enabling an agile go-to-market process.”

“Partnering with Samsung on Tizen OS allows us to deliver high-quality and competitive smart TV solutions to our global brand customers,” said Gerard Louis, Chief Operating Officer (COO) at Axdia,

Premium Content and Connectivity at Core of Tizen OS-Powered Smart TVs

Samsung is also dedicated to continuous platform innovation, introducing smart features such as advanced content discovery, integration with Samsung TV Plus for FAST channel services, cloud gaming capabilities via Samsung Gaming Hub, and seamless multi-device connectivity through SmartThings. These enhancements ensure that licensees benefit not only from proven technology but also from a forward-looking platform that adapts to evolving consumer expectations.

To further differentiate Tizen-powered TVs at retail, Samsung offers tailored marketing kits and digital content toolkits for each region, enabling partners to highlight key attributes such as premium content access, fast performance, and smart connectivity—all backed by Samsung’s robust global brand credibility.

As the Tizen OS Licensing Program evolves to meet the needs of global partners, Samsung is broadening regional coverage, introducing more affordable hardware solutions, and enhancing app availability worldwide. Moreover, partners can gain access to Samsung’s specialized R&D support to confidently bring Tizen-powered smart TVs to market.

“Tizen OS is recognized for its performance, reliability, and innovation,” said Jooyoung Kim, Vice President at Samsung Electronics. “This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. We are serious about growing our global partner network and enhancing the ecosystem. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”

With Tizen OS extending beyond Samsung’s own TV offerings, the company remains steadfast in its commitment to delivering an open, robust, and premium smart TV experience for consumers around the world.

The annual seminar brought together regional partners and media to experience Samsung’s newest TV lineup. Attendees had the opportunity to experience a range of innovative technologies, including the distinctive Real Quantum Dot technology of its QLEDs, the Glare-Free 2.0 feature in its OLEDs, Tizen OS and home care technologies.

▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s newest TVs at the 2025 Latin America Visual Display Seminar.

Certified QD and Enhanced OLED Push the Limits of Display Innovation

Samsung’s 2025 Neo QLED TVs utilizes quantum dot architecture certified by TÜV Rheinland, meeting international standards for true quantum dot (QD) display. Unlike others using the “QLED” label, Samsung’s implementation uses a no-cadmium quantum dot layer and a dedicated blue LED light source to produce brighter and more accurate colors that remain vivid in both bright and dark environments. Attendees were able to compare these displays firsthand and observe the differences in color purity and brightness.

▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, explains how a QLED with a quantum dot (QD) film, with sufficient quantum dot content, combined with a blue light source, produces brighter and more accurate colors.

The 2025 OLED lineup introduces new upgrades with Glare-Free 2.0, which reduces reflections for a clearer viewing experience. The new OLEDs also include a feature that automatically adjusts brightness based on the content and ambient lighting conditions, ensuring clarity and depth at any time of day.

Enhanced Content Experiences With Tizen

The seminar highlighted life-enhancing technologies alongside screen breakthroughs, demonstrating how TVs can function as a lifestyle platform through various user scenarios and everyday conveniences.

Samsung’s Tizen OS continues to power a wide range of rich content and smart services. Samsung TV Plus¹ offers exclusive access to K-pop performances, such as SM Town LIVE 2025 in L.A.,² while SmartThings expands automation options, including personalized TV routines based on user habits.

▲ Eduardo Rubio, Samsung Electronics, explains how Samsung TV Plus provides free ad-supported content to Samsung TV users.

Additionally, Samsung Art Store³ brings high-quality digital artwork and diverse collections from global partners, including MoMA, the Metropolitan Museum of Art and Art Basel, directly to the screen.

▲ Jeongeun Oh, Customer Experience Team at Samsung Electronics, give attendees hands-on experiences of lifestyle features including karaoke (right) and Daily Board.

Smarter Connected Experiences and Lifestyle Features With SmartThings

The seminar also demonstrated how Samsung TVs extend beyond entertainment to support everyday living.

Care Experience utilizes built-in sensors and AI to detect environmental cues – such as a baby crying or pet movement – and automatically adjusts content to fit the situation.

The Daily Board displays personalized information when the screen is off, and through Samsung Food integration, offers recipe suggestions and cooking guides tailored to individual preferences.

Participants were also introduced to Samsung Daily+, a lifestyle content hub providing access to healthcare resources, remote medical consultations and video calls.

In addition, the 2025 TVs now natively support Google Cast, seamlessly bringing your favorite entertainment to the big screen. With over 5,000 Cast-enabled apps, you can easily stream your favorite movies, music and shows from your mobile devices, creating an uninterrupted and enhanced entertainment experience.

¹ Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 30 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2025 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, including availability in your region, visit samsungtvplus.com.
² Available in select countries. To learn more, visit samsungtvplus.com.
³ Samsung Art Store is a global digital art subscription platform available on Samsung TVs, now offering over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs, giving more viewers access to premium art in 4K resolution. For more information, including availability in your region, visit Samsung.com.

Samsung Electronics today announced that Samsung TV Plus, its free ad-supported streaming (FAST) service, will serve as the exclusive global livestream platform for SMTOWN LIVE 2025 in L.A., the landmark K-pop concert commemorating the 30th anniversary of SM Entertainment. The live broadcast will air on May 11, from Dignity Health Sports Park in Los Angeles, to audiences across 18 countries via Samsung TV Plus.

This milestone collaboration with SM Entertainment — the powerhouse behind K-pop’s global rise — marks a significant moment for Samsung TV Plus as it continues to redefine how fans worldwide experience Korean content.

“Through our partnership with SM Entertainment, we’re leveraging Samsung TV Plus’s technology to bring the richness of K-Content to more viewers than ever before,” said Yong Su Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “This global event marks a significant moment for K-Pop fans everywhere and we’re proud to broaden access to premium Korean content for audiences around the world.”

Unprecedented Global Access to K-pop’s Biggest Stage

SMTOWN LIVE 2025 in L.A. will feature a star-studded lineup of SM Entertainment’s leading artists, including TVXQ!, SUPER JUNIOR, SHINee (KEY, MINHO), EXO (SUHO, CHANYEOL, KAI), Red Velvet (IRENE, SEULGI, JOY), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, SMTR25, and much more.

In addition to beloved fan-favorite tracks, Samsung TV Plus will exclusively showcase live performances, including:

• The first US stage of “poppop” by NCT WISH, following their recent music show win
• The live performance of “Wait On Me” by EXO’s KAI, a chart-topping track that reached No.1 on iTunes in 30 regions and topped China’s QQ Music digital album chart

These moments will be available only on Samsung TV Plus, providing fans in select countries with exclusive front-row access.

Dedicated SMTOWN Channel Enhances the K-pop Viewing Experience

To further elevate fan engagement, Samsung TV Plus has launched a dedicated SMTOWN Channel that offers:

• Full concert replays of SMTOWN LIVE 2025 in L.A.
• Music videos and curated content highlighting SM artists and the legacy of SM Entertainment

The SMTOWN LIVE 2025 in L.A. replay will be available exclusively on Samsung TV Plus in select countries for a six-month period, further reinforcing the platform’s role as a premier global destination for K-pop content.

A Growing Hub for Global K-Content

Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering over 4,000 hours of free-to-stream dramas, thrillers, romance, crime series, and music programming. Available on more than 630 million Samsung devices across 30 countries, the platform provides a seamless, ad-supported viewing experience to millions of users — no subscriptions or logins required.

With the SMTOWN LIVE 2025 in L.A. partnership, Samsung TV Plus solidifies its leadership in global K-content distribution — expanding access, deepening fan connections, and bringing iconic Korean entertainment into more homes around the world.

For more information on how to watch SMTOWN LIVE 2025 in L.A. and explore the full Samsung TV Plus offering, visit www.samsung.com.

▲ Samsung TV Plus X SM Town livestream teaser

Samsung Electronics today announced that Samsung TV Plus, its leading free ad-supported streaming TV (FAST) service, will live stream the 2024 MAMA AWARDS, one of the world’s premier K-pop events. The MAMA AWARDS will be available to fans around the world through Samsung TV Plus’s exclusive K-pop channel, launched earlier this month, marking a major milestone in Samsung’s expansion of global streaming offerings.

The event will take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 local time. Samsung TV Plus will air all three days of the awards ceremony.

“Through strategic partnerships, we’re expanding Samsung TV Plus’s role as a key platform for bringing diverse, high-quality content to audiences worldwide,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re committed to making Samsung TV Plus a global gateway for premium entertainment, delivering unique local and international content that resonates with viewers everywhere.”

Expanding K-Pop Access Through Samsung TV Plus’s New Exclusive Channel

Launched on November 6, “K-POP by CJ ENM” — available exclusively on Samsung TV Plus — brings a rich selection of K-pop content to audiences across North America, Europe and Latin America.¹ This new channel offers a diverse mix of performances, music videos, artist interviews and behind-the-scenes footage — including exclusive programming from CJ ENM’s Studio CHOOM, which showcases iconic K-artist choreography up close and in a minimalist setting.

With popular artists like TOMORROW X TOGETHER, aespa, ENHYPEN, Anderson .Paak and J.Y. Park — as well as the genre’s most-watched videos — the K-pop channel establishes Samsung TV Plus as a global leader in streaming K-content and connecting fans worldwide with top K-pop performances.

Celebrating a Decade of Streaming Innovation With Samsung TV Plus

As Samsung TV Plus celebrates its 10th anniversary, it has grown into a powerful force in streaming, with more than 88 million active users² on Samsung smart TVs powered by Tizen OS. With the recent addition of over 4,000 hours of Korean content in the U.S., Samsung TV Plus has also solidified itself as a leading destination for K-content enthusiasts across the globe.

Through exclusive content partnerships and the inclusion of high-quality K-content like the MAMA AWARDS, Samsung TV Plus continues to deliver unique entertainment experiences to global audiences and set a new standard in free streaming.

¹ The K-POP by CJ ENM channel is available exclusively on Samsung TV Plus in the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil and Mexico
² As of September, there are more than 88 million active users on Samsung smart TVs powered by Tizen OS.

With the October 3rd arrival of new K-Content from Korea’s most acclaimed production companies CJ ENM and NEW ID and distribution company KT Alpha, Samsung TV Plus is now one of the largest providers of Korean scripted and unscripted TV series and movies in the U.S.

▲ Nearly 4,000 hours of free-to-stream Korean shows and movies are now available on-demand in the U.S. on Samsung TV Plus, the company’s FAST (Free Ad-supported Streaming TV) service.

Endless Entertainment on the World’s #1 Smart TV

The premium offering in the U.S. will bring monthly exclusives from CJ ENM with hit series like Voice 4 and Dark Hole, along with romance drama Doom at Your Service. The psychological thriller drama Beyond Evil distributed by NEW ID will also be arriving soon.

Samsung TV Plus and CJ ENM have also teamed up to bring unscripted, never before seen programs to the U.S., which includes popular food entertainment shows such as The Genius Paik and Three Meals a Day, along with travel shows House on Wheels and Youn’s Kitchen. And for the movie enthusiasts, Samsung TV Plus is now home to NEW ID and KT Alpha’s largest K-Movie offering in the U.S., with hit titles like NEW ID’s award winning Korean films Burning, starring Steven Yeun of Beef and A Taxi Driver, starring Kang-ho Song of the award-winning global blockbuster, Parasite. Fans can also enjoy popular movies from KT Alpha such as Joint Security Area, Oh! Brothers, The President’s Last Bang, 26 Years.

“K-Content is no longer niche — it’s one of the fastest growing and most watched categories globally, and Samsung TV Plus is uniquely positioned to deliver an unparalleled experience in this space with an endless offering of premium K-Content,” said Salek Brodsky, Senior Vice President & General Manager of Samsung TV Plus. “Our partnerships with the leading Korean production and distribution companies CJ ENM, NEW ID and KT Alpha came naturally, with Samsung TV Plus being the platform of choice to reach the largest audience possible, of both existing K-Fans and new viewers.”

An Immersive Plunge Into a Galaxy of K-Content

“As a leading entertainment company, CJ ENM offers the widest range of K-Content, from hit dramas and variety shows to K-Pop and globally acclaimed films. Through Samsung TV Plus, we are excited not only to bring our diverse content libraries to international audiences but also to explore new collaboration opportunities to further expand the impact of Korean entertainment.” added Seo Jang-ho, SVP of CJ ENM Content Business Division.

How To Watch

Samsung TV Plus offers the best of TV, all for free – and is available exclusively across the Samsung TV, Galaxy, Smart Monitor, and Family Hub lineups. This includes the 2024 Samsung Neo QLED 8K, Neo QLED 4K, OLED, and The Frame, which are designed with advanced AI² that can upscale even your favorite older classics on Samsung TV Plus into stunning 4K and 8K quality.

¹ Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 27 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2024 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, visit samsungtvplus.com.

² Uses AI-based formulas.

“This new collaboration with Loewe ensures that its latest luxury TV, stellar, will exceed expectations with the high-end experiences it brings to consumers,” said YS Kim, EVP, Head of the Service Business Team, Visual Display Business at Samsung Electronics. “It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs. Moving forward, we will continue to push the boundaries of how users interact with their TVs.”

Loewe, renowned for its luxury and high-end TVs, has chosen Tizen OS to enhance the viewing experience of its consumers. In particular, the brand is celebrated for its impeccable design and use of premium and unique materials — including stone and concrete back panels. Building on that foundation, this partnership with Samsung underscores the mutual commitment of both companies to deliver superior user experiences.

Tizen OS, based on the newest 2024 Tizen licensing platform, offers a wealth of content and service options, making it the ideal choice for Loewe’s discerning customer base. With Tizen OS, users have access to a wide variety of features, ensuring an unparalleled entertainment experience. Key features include:

• Samsung TV Plus: A vast array of free channels and on-demand content, providing a diverse selection of entertainment options.
• Gaming Hub: Access to top gaming platforms and services, offering an integrated gaming experience of 1,000+ titles without the need of a console.
• SmartThings: Seamless connection to smart devices in your home.

Outside of licensing partnerships, Tizen OS powers 270 million Samsung Smart TVs and offers an intuitive interface that minimizes the steps required for navigation and customization. Tizen OS users can stream their favorite content and play thousands of games — all on one screen — and every aspect of the TV experience is personalized and secured by Samsung Knox.

Viewers around the world have come to expect more from their TVs. Today, people don’t just flip through channels but also use TVs to access streaming services, workout routines and social media. They even connect their home appliances to their TVs, expanding what used to be a viewing device into the centerpiece of a smart home ecosystem.

These new experiences require open collaboration with service providers and greater compatibility with a plethora of devices. So 10 years ago, Samsung’s Visual Display Business made the bold decision to forgo its tried-and-true closed operating system (OS) and create an open one. That open OS is Tizen.

▲ Since its launch in 2015, Tizen has become a dominant OS for smart TVs.

Hundreds of millions of TVs now feature Tizen, which is poised to bring more artificial intelligence (AI) features into the fold.

Five developers from Samsung Electronics’ Visual Display Business recently shared behind-the-scenes stories with Samsung Newsroom about how they revolutionized the TV experience. Kwangsub Byun, Jeongsik Cheon and Youngsoo Kang helped the transition to Tizen a decade ago. Sunyong Jung and Seoyoung Hwang currently fine-tune Tizen for Samsung’s TVs.

▲ (From left to right) Youngsoo Kang, Jeongsik Cheon, Kwangsub Byun, Sunyong Jung and Seoyoung Hwang

New Wine, New Wineskin

First deployed in 2011, Orsay was the stable, proven OS that Samsung used for its TVs. As a closed platform, Orsay followed the traditional TV model — focusing on effectively handling signals from each physical input with additional services largely depending on features planned, designed and programmed prior to shipment.

A closed operating system is completely owned and controlled by its primary developer testing, maintenance and quality management easier. But this very exclusivity makes it hard for external players to make contributions.

▲ The evolution of Samsung’s TV operating systems

In contrast, the source code in an open operating system is available to the public and can be more freely modified and distributed. This makes it easier to attract third-party developers as well as create and share development tools.

Tizen is an open platform, running on open-source software. This openness was the main reason Samsung decided to make the switch, explained Byun.

“The concept behind Tizen was to bring in various outside developers and expand the ecosystem,” he said. Rather than imagine and create each and every new TV experience, Samsung would commit to its philosophy of open collaboration.

▲ Youngsoo Kang explains the differences between Orsay and Tizen.

Another difference between the two operating systems is the mode of processing, Kang explained. Tizen is capable of carrying out multiple operations simultaneously, whereas Orsay only handled one task at a time.

Kang used a transportation analogy to explain the difference. Orsay is like a bus that many people share, even though each passenger has a different destination.

“Each person boards the bus with their luggage,” he said. “When one rider encounters a challenge, everyone on the bus is affected.”

Tizen, on the other hand, is more like a road that people travel on in their own vehicles.

“Everyone has their own ride,” Kang continued. “If one driver has a problem, it doesn’t affect the other drivers on the road. Each driver can solve their own problems.”

For a smart TV — which must be flexible enough to meet customers’ varied needs — he said Tizen’s multiprocessing capabilities make it a more efficient choice.

“I wondered why we had to take such a tough path when our TV business was doing well with Orsay. But looking back, Tizen was the right way.”
– Youngsoo Kang, Visual Display Business, Samsung Electronics

A Leap of Faith

Buy-in was one thing, but execution was another. A fundamental change such as an OS switch is no small endeavor. Tizen’s multiprocessing design presented several technical complications, and having to comply with open standards added to the challenge. The team was under significant pressure.

“We knew there would be no turning back,” said Byun. “And we were all in. We were going to apply Tizen to all our models, not just some of them.”

Compared to the development of Orsay, not only were processes such as coding, testing and quality checking totally altered, but the sheer number of people involved in the project increased as well. Many of them worked in different time zones.

Yet, there were also advantages to changing to an open-source platform. For one, the work proceeded faster with each step.

“When developing Orsay, developers had to generate lines of code one by one and wait for hours to run simulations,” he added. “Working overnight was a daily routine. We told each other that it was like working with a stone ax.”

With open-source modules and development tools to work with, building Tizen for Samsung TVs became a faster process.

▲ (From left) Orsay developers Youngsoo Kang, Jeongsik Cheon and Kwangsub Byun

To maximize the advantage of an open-source platform, the Tizen team focused on creating a streamlined environment for the developers, publishing the application programming interface (API) and using open standards.

The developers also made efforts to distribute software development kits (SDKs) while opening resources to make the architecture and licensing more accessible. As a result, Samsung Smart TV users now enjoy a wealth of external apps — such as Netflix, Spotify and Apple TV — in addition to Samsung’s own services.

“The transition to Tizen was like breaking out of our shells,” said Kang, one of the more senior developers. “Sometimes I wondered why we had to take such a tough path when our TV business was doing well with Orsay. But looking back, Tizen was the right way. Now, I’m ready for the next step.”

New Smart Experiences Through Tizen

With Tizen, Samsung expanded its sphere of expertise in TVs beyond hardware to software and greatly impacted the TV ecosystem. Tizen is considered the ideal operating system to advance the smart home concept, since it not only connects devices to each other but also gives users access to a broad range of interconnected services and content.

As of the end of 2023, Tizen powered 270 million Samsung Smart TVs — making it one of the most widely deployed operating systems in the TV industry. Given the positive feedback from the market, Jung couldn’t be more proud.

“Samsung TVs are structured very intuitively,” said Jung. “When you look at the menu, you immediately understand the whole interface. There are only a few buttons to press or movements to make to arrange the settings as you want. We’ve drastically reduced the number of steps required to make Tizen superior to other operating systems.”

▲ (From left) Tizen developers Sunyong Jung and Seoyoung Hwang

“Even though it’s an open-source platform, many advantages come from the fact that we developed it ourselves,” Jung continued. “We can freely try out new services and, when they’re ready, provide them right away. Samsung TV Plus is a great example of how we introduced a new streaming and video-on-demand service that’s streamlined with prior TV experiences that users are familiar with. We’re also receiving great feedback about the new Samsung Gaming Hub.”

Tizen has also made smart TV services an important revenue stream. Samsung TV Plus and Samsung Gaming Hub complement TV sales by generating profit after sales, Jung explained.

“We’re constantly making efforts to improve the platform and expand our lineup of licensed products to increase our market appeal,” he said.

“Tizen is a homegrown platform that continues to evolve,” agreed Cheon, who took part in the transition from Orsay to Tizen.

“I want to leave behind something meaningful to those who come after me.”
– Seoyoung Hwang, Visual Display Business, Samsung Electronics

Tizen as an AI Champion

▲ Seoyoung Hwang explains how Tizen will allow AI technology to shine.

AI is becoming the focus of increasing attention in the tech industry. Hwang points out that Tizen played a key role in equipping TVs with AI functions.

“Like upscaling, Samsung TVs have been using AI technology to improve picture and sound quality for many years,” she said. “The processing power and flexibility that Tizen provides is a big part of how that’s possible.”

Thanks to Tizen and some dramatic hardware upgrades, Samsung TVs now offer more AI features that holistically improve the user experience.

“2024 Samsung QLED 8K can recognize game genres and automatically set the best screen mode for a particular game,” she said. “The TV can also personalize content recommendations based on the user’s preferences.”

AI functions on the Tizen platform will soon become more advanced and further heighten the user experience, she added.

Since its launch, Tizen was a flexible operating system that supported various other form factors. For Samsung’s Visual Display Business, smart TVs and monitors, beam projectors and business-to-business signage products like The Wall add to the list of Tizen-powered devices. Jung says that newer devices, such as the AI companion Ballie, will also be equipped with Tizen.

“We can use the high-performance computing resources embedded in Ballie as an edge device to complement various in-home uses,” Hwang said. “This is an exemplary case of using AI technology through hyperconnectivity. To provide various AI services, we need platform technologies such as cloud, on-device and edge. I think the Tizen platform will play a pivotal role in this regard.”

Eyes Ahead to the Future of TV

Tizen was born from a bold decision Samsung made to provide the best experiences to its users. This paved the way for smart TVs. Now, Samsung continues to help foster the use of AI across various form factors.

▲ (From left to right) Youngsoo Kang, Sunyong Jung, Byun Kwangsub, Jeongsik Cheon and Seoyoung Hwang

When asked what Tizen meant to her, Hwang expressed respect for the developers at Samsung who took that initial leap of faith.

“Embedded in Tizen is the wisdom of my senior colleagues who paved the way,” she said. “I want to leave behind something meaningful to those who come after me as well.”

“I think of Tizen as a ladder to the future,” Jung added. “The possibilities are infinite.”

▲ The latest Samsung TV Plus update features new features and a user interface (UI) overhaul to allow for better content discovery.

New UI Dedicated to Expanding Content Discovery

The new Samsung TV Plus update includes a redesigned home screen to provide an overview of content available for viewing, in addition to popular titles and recently watched content.

The updated UI also features newly added categories on the left side of the home screen to include sections such as Live TV, Movies/TV Shows, Music, Kids and Settings, and more. Each category offers a broad range of content that can be easily accessed at any time.

Additionally, region-specific tabs have been added based on each region’s content catalog and user preference to meet the needs of different markets:

• Music tab for the U.S., Australia, New Zealand
• Kids tab for the U.S., Europe, Brazil, Mexico, India
• News tab for India with multilingual support

▲ A Kids tab has been added to the U.S., Europe, Brazil, Mexico and India markets.

Streamlined Channel Navigation

The updated interface features larger UI elements to improve the browsing experience, allowing users to easily navigate through an ever-expanding library of TV channels. Moreover, users can log into their Samsung accounts to easily access their favorite channels in one place at the top of the channel guide.

▲ Channel navigation becomes more intuitive with the new Samsung TV Plus update.

Enhanced VOD Experience

The latest update also expands the Video on Demand (VOD) offerings and features of Samsung TV Plus. Now, users can access VOD from the channel guide, enabling instant playback of select programs without having to wait for a specific episode to come on the channel.²

The new “More Like This” feature offers content suggestion based on users’ viewing history, providing tailored content discovery that aligns with their preferences.

▲ The latest Samsung TV Plus update includes a variety of VOD content.

“Over the past year, we have witnessed a 60% increase in global viewing time on Samsung TV Plus — a testament to the platform’s expansive content library and user-friendly design,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to evolve and enhance our services to provide a more intuitive and enjoyable viewing experience for our users.”

For more information on Samsung TV Plus, please visit www.samsung.com.

¹ The latest update, Samsung TV Plus version 5.2, will be available on all Samsung Smart TVs released in 2019 or later.
² If content is available for both linear channel programs and VOD.

Samsung TV Plus, Samsung’s free ad-supported TV (FAST) service, has grown into an industry-leading platform — operating 2,000 channels in 24 countries — since its launch in 2015. The platform’s success continues to skyrocket, with consumers in these countries using Samsung TV Plus across 500 million devices as of June 2023 and recording three billion hours of accumulated viewing time worldwide in 2022.

With its competitive service structure, Samsung TV Plus benefits consumers as well as content and ad partners — providing new, enriching viewing experiences thanks to its extensive network. The second article in this series looks at how the platform is setting the standard for at-home TV viewing experiences and its vision for the future.

The previous article in this series introduced the FAST market and the history behind Samsung TV Plus. This week, Samsung Newsroom sat down with Yujung Kang, Junga Park and Sejin Woo of the Visual Display Business at Samsung Electronics to discuss the current status of the industry-leading platform and its future.

▲ (From left) Sejin Woo, Yujung Kang and Junga Park of the Visual Display Business at Samsung Electronics

Get the Most Out of Your TV: Content for Every User

▲ Since its launch in 2015, Samsung TV Plus has grown to become an industry-leading platform, offering 2,000 channels in 24 countries.

Samsung TV Plus, Samsung Electronics’ FAST platform, provides viewers with high-quality entertainment. By simply turning on their smart TVs, Samsung TV Plus users have access to thousands of ad-supported channels with no subscription necessary. “Focusing on the fundamental value of TVs, Samsung TV Plus was designed to resemble broadcast TV, allowing viewers to enjoy content without the hassle of a complicated set-up process,“ said Sejin Woo.

The biggest advantage of Samsung TV Plus is its competitive content offerings that enable users to conveniently access a variety of popular programs from a single platform. Users can binge-watch their favorite TV series and discover new programs through tailored content recommendations.

Samsung TV Plus’ Secret to Success: A Carefully Calibrated Operation

▲ Yujung Kang explains the content adjustment process of partner channels on Samsung TV Plus.

In addition to offering diverse content, Samsung optimizes the viewing experience for users through its content partnerships. Partners must undergo an onboarding process for nine to 13 weeks to adjust screen aspect ratio, resolution and device compatibility — building an enriching viewing experience fit for any streaming environment.

“Since unexpected problems can occur even when you follow the rules, human intervention is necessary when tailoring content to devices,” said Yujung Kang. The operation team monitors streaming specifications when a channel launch is set, so users can comfortably stream content across different devices such as smartphones, tablets and TVs. A variety of factors must be checked including the audio-to-video synchronization, program guide, logos and thumbnails — against more than 10 categories and subcategories. This rigorous procedure is designed to detect and identify any potential issues that may arise when content is continuously played for more than 24 hours. Once completed, Samsung adjusts the subtitle readability and ensures stable streaming with engineers.

These processes serve as the foundation for seamlessly hosting and operating over 2,000 global channels in real-time, all day every day. “We carefully listen and communicate with viewers while directly monitoring each channel during launch, operation and termination — treating our partner channels like our own company products,“ said Yujung.

Customized Content for Every Occasion

While stable service is crucial during viewing, content quality makes all the difference. To reduce content clutter and guarantee content quality meets the highest standards, Samsung focuses on providing high-quality content rather than merely expanding the number of channels. In line with this approach, Samsung TV Plus considers objective viewer data analytics and conducts internal discussions to curate a selection of content that users will enjoy watching.

Samsung TV Plus’ goal is to make every hour “prime time.” To this end, Samsung updates content and adjusts channels every other week so that viewers have access to only the best content they are bound to enjoy. Upon analyzing data and trends, the company removes content from the platform that has low viewership. In addition to this, Samsung regularly organizes channels around certain events, holidays and seasons to promote content users may not want to miss out on.

▲ Sejin Woo explains how strategy is necessary when organizing channels on Samsung TV Plus.

“Before adding a new season of a TV series, we create a channel where viewers can watch previous seasons and adjust the order of channels to make the content stand out,” said Sejin. “There’s a strategy behind every channel.”

Targeting Global Viewers Through Curated Content

Understanding the unique content preferences of users around the world is essential when determining channel offerings as users’ preferences differ by location, culture and more. As such, Samsung TV Plus works with content partnership experts in each region to understand and source content.

▲ Junga states how she prioritizes understanding global cultures when selecting content.

“We’re able to identify the true value of content only when we combine data with the opinions of experts who fully understand a target country,” Junga Park said. While data is crucial when analyzing a TV program’s relative popularity, content experts provide valuable insight into the preferences of local viewers, ensuring that selected content will be well received.

“It is a delicate balance of art and science,” she added.

▲ Different titles and genres are popular in different countries

These differences in content preferences are particularly noticeable between viewers in Korea and the United States. While Korean viewers tend to select trending shows, American viewers prefer to watch shows based on individual preferences.

“In Korea, people will ask each other if they have seen the latest episode of a TV show since trending content is a conversation starter. However, in the United States, the popularity of over 200 channels is pretty evenly spread — reflecting the diversity of viewers’ content preferences,” said Yujung.

Local content is especially well received in multilingual nations such as India and European countries. Yet, preferences for subtitles differ by region — viewers in Korea are not disturbed by subtitles, but viewers in Spain prefer dubbed content. “When it comes to sourcing content, our top priority is language. For example, we provide not only English and Hindi, but also Marathi, Tamil, Punjabi, Gujrati, Bengali, Telegu, and Bhojpuri content in India,” she added.

Samsung TV Plus Aims To Become a Next Generation Media Platform

Samsung TV Plus is celebrating its ninth anniversary by expanding its service to more devices and continuing to enhance its content library through stronger partnerships.

Looking ahead, Yujung highlighted how Samsung is seeking to use the latest technological tools to increase efficiency. “Many factors, such as resolution, subtitles and content format, still need to be managed by someone,” she said. “We are planning to adopt automation processes across our operations to make them more efficient. Since ‘operation never sleeps,’ we will enable our service to be automatically set if data is entered. More efficient service operation is one of our top priorities.”

Another goal for the platform is to expand market presence and brand awareness. “There are some users who use Samsung TV Plus frequently but don’t necessarily know it’s a Samsung product,” said Sejin. “This year, we will carry out customized marketing activities tailored to each country and drive more global users to the platform through stronger brand awareness.”

Junga is confident that the FAST market will continue to grow as global streaming services such as Samsung TV Plus strive to become the next generation of TV. “Samsung will continue to enhance the platform to become the world’s largest TV service provider, one that will present users with unparalleled viewing experiences while ensuring content and ad partners benefit,” said Junga.

As a new era of TV emerges, Samsung remains steadfast in its commitment to providing the best viewing experiences for users around the world.

While CJ ENM’s content distribution businesses — including several cable channels and “TVING,” a proprietary streaming service — were already well-established, the media landscape continues to evolve and one miss could lead to a spiraling downfall. The company is known for keeping its antennae out for new opportunities and Park’s job was to find the next big thing. As searches for new business opportunities always accompany uncertainty, Park’s priorities were twofold — first, to explore fields where CJ ENM’s strengths seem likely to mitigate threats, and second, to find partners that can share the risk and work to expand the field. Enter free ad-supported TV streaming TV (often shortened as “FAST”) and Samsung TV Plus — a global FAST service operated by the leader in the global TV market.

▲ (From left) Jipyeong Cheon, Jiyeong Kim and Eunhye Park from the Content Distribution Strategy team at CJ ENM and Junga Park, Sejin Woo, Yujung Kang from the Visual Display Business at Samsung Electronics

Samsung TV Plus: Samsung Enters the Content Market

Samsung has continuously strived to enhance users’ lives through ceaseless innovation. While much of the efforts are often highlighted on the product side, the company saw the potential of leveraging TVs already installed in homes to provide further services. “With the vast number of existing Samsung TV users globally, we wanted to take advantage of this opportunity with TV Plus,” said Junga Park.

▲ Junga Park of Samsung Electronics

When Samsung TV Plus was first introduced in 2015, Samsung had maintained its leadership in global TV sales for nine consecutive years — now 17 consecutive years — demonstrating its dominant market position ideal for entering the content service sector. By securing a place within both the TV device and content sides, Samsung sought to provide a new viewing experience for existing users as well as earn ad revenue through its owned platform. With the right partnerships, this would grow into an ecosystem where all parties involved — platform, content and ad partners, and, of course, the viewers — are happy. Recognizing this space, Samsung put forth TV Plus.

▲ Global TV market share for the last nine years. Samsung has maintained leadership in this market for 17 years running (source: Omdia)

For many decades, Samsung has developed several strategic partnerships across different industries­ ­— helping build out its robust portfolio of products and services. Managing content and advertisements became more efficient through Samsung TV Plus, with the availability of valuable data beyond viewer ratings such as when and where consumers watch content, how long they watch for and more. Equipped with these useful insights, Samsung began developing a platform that benefits consumers, content providers and advertisers alike.

Upon its release, the platform initially garnered considerable attention from international users as cord-cutting became more commonplace and streaming platforms surged in popularity. The prevalence of smart TVs helped boost the growth of Samsung TV Plus, with smart TVs accounting for 92% of total TV shipments in the first quarter of 2023 according to market research firm Omdia.

▲ Samsung TV Plus offers more than 2,000 channels in 24 countries

Over the course of eight years, Samsung TV Plus has grown into a massive platform with an extensive content library ­— offering more than 2,000 channels in 24 countries and recording three billion hours of accumulated viewing time worldwide in 2022. After establishing its presence within the market, Samsung expanded Samsung TV Plus to mobile devices starting in April 2021 and to smart monitors and the Family Hub refrigerator in 2022, allowing users to enjoy more connected experiences.

While all this was happening, one key factor in keeping the platform attractive was to diversify content offerings in each of the operating markets. In Korea, partnered with CJ ENM to strengthen its competitive edge.

FAST Market Growth Through Mutual Cooperation

While seeking new ways to expand its global market presence, CJ ENM had been monitoring the growth of FAST, acknowledging it as a potential tool for reaching new audiences. “When I was working in Japan, a senior colleague turned on the TV and introduced me to a platform,” recalled Eunhye Park, Head of Content Distribution Strategy at CJ ENM. “Content was playing but this was not an ordinary broadcast television station nor an over-the-top (OTT) streaming service. Only the power and internet were connected — no additional cables. This was a free ad-supported streaming platform — FAST.”

▲ Eunhye Park, Head of Content Distribution Strategy at CJ ENM

Unlike many OTT streaming platforms, FAST offers free access to ad-supported content on digital channels via smart TVs connected to the Internet. It is a popular option for consumers in North America and Europe who want a more affordable TV plan. In recent years, the global FAST industry thrived as total revenue jumped 20-fold between 2019 and 2022, according to the research from Omdia. The popularity is expected to continue, with revenue predicted to triple to 12 billion USD between 2022 and 2027.

▲ The FAST market is experiencing remarkable growth in North America and Europe (sources: nScreenMedia, Omdia)

After viewing growth trends and market indicators, Eunhye recognized the enormous growth potential in the FAST market. “After seeing the growth of FAST in North America, we knew it had the potential to be even more successful in Korea,” said Eunhye.

Despite its global growth, the FAST market in Korea was still in its infancy — especially as traditional cable TV and OTT streaming services dominated the content industry while other digital platforms were becoming prominent in the advertising space. CJ ENM could have entered the FAST market early to become a leader, but it required a considerable investment of resources and strategic partnerships.

The company also needed data related to the digital industry which was difficult to obtain. While Eunhye’s Content Distribution Strategy team consisted of a group of experts, each bringing considerable experience to the table, the media landscape was becoming more and more complex. With cable TV, OTT streaming services, digital platforms and more, collecting cross-platform data and analyzing user preferences proved to be a challenge.

“A program can be popular on one platform yet fail on another. Short-form and long-form content also perform differently depending on the platform. Clearly identifying users’ preferences is a must when organizing a channel — and a massive amount of data is required,” explained Eunhye.

CJ ENM needed a partner that could shoulder some of the investments and also one to stably provide reliable viewing data. CJ ENM found both in Samsung TV Plus.

Making Everyone Happy — Especially the Viewers

In May 2023, CJ ENM’s brand channel was added to Samsung TV Plus, helping the platform rise to become a top FAST service in Korea.

▲ CJ ENM’s brand channel launched on Samsung TV Plus in May 2023

Since partnering with CJ ENM, Samsung is now targeting existing smart TV users through Samsung TV Plus. “We are focusing on how to improve the viewing experience for users who are already using our products, going beyond selling new TVs,“ said Junga.

To continue providing users with the best content available, Samsung TV Plus is curating a variety of older, fan-favorite content and repackaging them on the platform, in addition to newer more trendy shows. This encourages users to rewatch their favorite programs — even ones they may have forgotten. This, in turn, helps content providers. “Over time, people easily and naturally forget content they enjoyed watching in the past,” said Jipyeong Cheon of CJ ENM. “Samsung TV Plus is helping people rediscover this nostalgia by offering older titles on the platform, helping them become popular again.”

▲ (From left) Jipyeong Cheon and Jiyeong Kim of Content Distribution Strategy at CJ ENM

While platform and content partners benefit from Samsung TV Plus, consumers enjoy the greatest benefits. Users can watch a wide assortment of content for free, and Samsung TV Plus curates a personalized list of content based on unique user preferences, helping viewers find new titles to enjoy. To provide the best and most optimal service, Samsung is constantly working to enhance its offerings. “We are continuing to further diversify content and improve profitability for partners to deliver better experiences for our consumers,“ said Junga.

Mutual Benefits for Continued Business Growth

FAST has experienced incredible growth since its inception, but it is still unfamiliar to many consumers. To continue developing the FAST market, it is important to continue with long-term investments as well as garner relationships with viewers and partners. Samsung is reaching out to content providers to both enrich the user experience and further expand the market in Korea and beyond. In Korea, Samsung is also helping establish FAST as a major digital ad market.

Boasting a variety of advanced features, including optimized content and advertising based on unique user preferences, Samsung TV Plus enables partners to directly reach and connect with consumers. In addition, as the platform is available in 24 countries, companies can utilize Samsung’s expansive international network to target new markets. Recognizing these benefits, CJ ENM chose to work with Samsung to break into the North American market.

“During negotiations, we learn about our partners’ strengths first and suggest various channel strategies. Through our successes, we learned how to strengthen and benefit our partners as well,” said Junga.

Media Outlook for the FAST Market

The future of Samsung TV Plus is bright. Reports from Omdia and Blue Ant suggest that the number of monthly active users of Samsung TV Plus will increase to 58 million in 2027, driven by the rise in the popularity of smart TVs. To meet this demand and showcase diverse content on the platform, Samsung continues to add more content to give audience members something they’ll love watching. Recently, Samsung globally added FIFA+ on Samsung TV Plus to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023.

▲ To celebrate FIFA Women’s World Cup Australia & New Zealand 2023, Samsung globally added FIFA+ on Samsung TV Plus and expanded sports content.

In line with constantly changing content consumption patterns and streaming environments, Samsung and CJ ENM are working to spearhead the FAST market not only in Korea but also in North America and beyond. And with more partners and projects in the works, Samsung TV Plus continues to grow as a platform.

¹ CJ ENM is a leading entertainment company based in Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top-notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed content including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet ASIAN MUSIC AWARDS (MAMA), the world’s No.1 K-pop music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com.

Samsung Electronics today announced that FIFA+ is the latest global addition to the list of channels on Samsung TV Plus,¹ its free ad-supported streaming TV (FAST) service. This new addition forms part of the continued growth of Samsung’s sports offerings available to its users.

The free FIFA+ channel on Samsung TV Plus² will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game. Additionally, users in Brazil and Italy can access full live matches of the FIFA Women’s World Cup on Samsung TV Plus.

The tech tie-up builds upon the existing sports content available on Samsung TVs, which includes the DAZN Tizen app, DAZN FAST+ (Austria and Germany), the DAZN Women’s Football Channel (Australia and New Zealand), the Tennis Channel (Austria, Germany, India, the Netherlands, Switzerland and the U.K.), DraftKings Network (the U.S.), CBS Sports HQ (the U.S.) and other channels on Samsung TV Plus.

Samsung TV Plus is Samsung’s free, go-to source for entertainment and sports that delivers thousands of TV shows, movies and sporting events to millions of Samsung Smart TVs, Galaxy devices, and in several markets select Family Hub refrigerators and the web.

“Samsung is delighted to be adding the FIFA+ channel to Samsung TV Plus, thereby expanding the roster of sports content available on Samsung TVs and Galaxy devices,” commented Richard Jakeman, Head of Business Development at Samsung Electronics Europe. “Launching globally with a rich lineup of curated FIFA+ content will add incredible value to our customers, and with the FIFA Women’s World Cup 2023 continuing, they’ll also be able to experience content that marks the next exciting chapter in the Women’s game.”

The announcement comes as the highly anticipated Women’s World Cup 2023 in Australia and New Zealand continues apace.

FIFA+ will offer customers access to thousands of hours of content about football’s greatest stories. The channel’s Originals are full-length documentaries, docuseries and shorts, delivering global storytelling around the Men’s and Women’s game. They include “The Happiest Man in the World” (the genius, maverick, mentor and rebel that is Ronaldinho), “Croatia: Defining a Nation” (the story of how a group of footballers defined a new nation through football) and “Bravas de Juárez” (the inspiring sacrifices behind the dream of a Latin American women’s football team), among countless others — in both long- and short-form.

The Archive, meanwhile, will become home to every FIFA World Cup and FIFA Women’s World Cup match ever recorded on camera. In addition to full match replays, editorial style programming will also be available, including tournament match highlights, goal packages, team-focused programming and dedicated player profiles.

“Collaborations like this are helping us transform the face of FAST,” said Alex Hole, VP & GM of Samsung Electronics Europe. “With the inclusion of live content from major sporting events, our TVs are turning into hubs of premium sports content, redefining our understanding of what FAST can offer.”

About Samsung TV Plus
Samsung TV Plus is Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service which offers nearly 2,000 channels globally as well as thousands of shows and movies on-demand spanning news, sports, entertainment, auto, design and more. One of the first FAST platforms from a device manufacturer, Samsung TV Plus is directly integrated into all 2016-2023 Samsung TVs, available on Samsung Galaxy mobile devices and completely free without any subscription or login required on the web. It is also available on Samsung Family Hub refrigerators in the United States.

¹ Samsung TV Plus is a free, go-to source for entertainment and sports, available to Samsung Smart TV, Mobile and Tablet customers. Samsung TV models manufactured after 2016 and mobile devices with access to Android 8.0 or higher will have Samsung TV Plus already built in. If your device is compatible, you will be able to download it directly from the Galaxy and Google Play stores. Samsung TV Plus is available on select Samsung refrigerators and the web only in the U.S.
² Samsung TV Plus is only available in South Korea, the U.K., Germany, Switzerland, Austria, France, Italy, Spain, the Netherlands, Sweden, Denmark, Norway, Finland, the U.S., Canada, Australia, New Zealand, India, Brazil and Mexico. The mobile app is only available in South Korea, the U.S., Canada, the U.K., Germany, France, Italy, Spain, Switzerland, Austria and India.

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.

Continuing with the theme of interoperability, Mark Benson, Head of SmartThings U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix¹ is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs² and mobile devices — reached 100% growth in viewership,³ and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.⁴

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

¹ Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

² Samsung TV Plus is available for selected Samsung Smart TVs only.

³  Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

⁴ Available on Galaxy Watch4 series and Galaxy Watch5 series.

The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps and modern user interface for the ultimate smart TV experience.

To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include:³

• Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows and sports — for free.
• Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching.
• Bixby, a voice assistant platform that will provide users with more convenient way to explore smart TVs. Users can tell Bixby to search, watch, or perform various features.

Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs.

“2022 has been a memorable year for Tizen OS as we celebrate its 10^th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.”

For more details, please visit www.samsung.com.

¹ Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca).

² Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022.

³ Available smart features may vary depending on country.

Opening Up a New Era of Streaming

Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more.

Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus¹ in the U.S. and Korea.

According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,² by highly engaged users worldwide.

Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups.

Enhancing Visibility for Viewing Versatility 

Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform.

Samsung TV Plus’ redesigned logo.

In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists.

The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI.

Bringing Users More of the Content They Love

Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. In the U.S., Top Gear, Law & Order Special Victims Unit, NCIS and other popular content will is set to be available, and viewers can also enjoy the exclusive premiere of the trailer for Demi Lovato’s new music video.

Samsung Plus TV will offer Top Gear in the U.S.

In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards.

The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show.

For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle.

Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current.

As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge.

¹ Samsung TV Plus compatible devices as of August 2022 include:
– TV: Smart TVs released after 2016 (availability may vary by country)
– Mobile: Devices supporting Android 8.0 OS and above
– Smart Monitor: M8, M7 and M5 Smart Monitors
– Family Hub: Products of Model 2.0 or above released after 2017

² From July 1, 2021 to June 30, 2022

The new 34-inch Odyssey OLED G8 is built to an ultra-slim thickness of 3.9mm at its thinnest part — the slimmest in its product category — and finished with a sleek, metal frame. The monitor requires no backlighting, while delivering true RGB and true black for maximum color accuracy and brightness — all without a color filter. The lighting is controlled in pixels which can be expressed in black with a near-infinite contrast ratio.

The ultra-wide, QHD resolution (3,440 x 1,440) gaming monitor has a 21:9 aspect ratio with 100% color volume and DCI-99.3% color gamut for incredible visuals regardless of the game being played. This is enhanced by a million-to-one static contrast ratio to bring out the most subtle details for enhanced immersion and 1800R curvature for the perfect playing view.

The Odyssey OLED G8 is packed with gaming features to give any player a competitive edge. First, the OLED monitor is VESA DisplayHDR 400 True Black Certified, ensuring content will appear vivid and life-like with accurate color and contrast reproduction. In addition to the rapid response time and refresh rate of the Odyssey OLED G8, which gives gamers lightning-quick response capabilities and real-world accuracy in a range of gaming environments, the monitor is further enhanced by AMD FreeSync Premium for smooth gameplay.

The Odyssey OLED G8 also enables users to experience the best of gaming, entertainment and lifestyle features all in one place. The display operates as a complete entertainment hub with the ability to stream content through Samsung’s Smart Hub, giving access to the latest shows on Amazon Prime, Netflix, YouTube and other leading OTT (over-the-top) service providers, even without a connection to a PC or mobile device. In addition, users can enjoy free live content without the need for downloads or sign-ups, made possible by Samsung TV Plus.

The integrated IoT hub allows the users to check all the IoT devices wirelessly connected to the monitor, while the SmartThings app allows users to monitor IoT devices throughout the house with ease. The app’s intuitive control panel can help monitor and adjust settings such as temperature and humidity.

Samsung Gaming Hub¹ — an all-in-one game streaming discovery platform — is built into the Odyssey OLED G8. Players can discover and play games from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. Only), with instant access to top streaming services. This capability is powered by Samsung’s advanced game streaming technology for smooth visuals and responsive gameplay, all with no downloads or storage space requirements.

The Odyssey OLED G8 also gives users comfort as they play their favorite games. A Height Adjustable Stand (HAS), as well as Tilt functionality, provides ergonomic efficiency which means any gamer can find the perfect position regardless of what they are playing, whether it be a racing game or an open world fantasy adventure.

For further visual immersion, the display is equipped with the Odyssey portfolio’s well-known CoreSync & Core Lighting+ which has been upgraded for the Odyssey OLED G8. Found on the rear of the monitor, this advanced lighting technology matches the colors on-screen, bringing content to life with bright and vivid colors that create more memorable, immersive experiences. Moreover, the Odyssey OLED G8 is equipped with Micro HDMI (2.1), Mini DP (1.4) and USB-C ports for versatile connectivity, in addition to a 5W stereo speaker for crisp sound.

The Odyssey OLED G8 will be available globally from Q4 2022, with launch schedules varying by region.

​¹ Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, U.S. and U.K.

As sports leagues and experiences start to return to pre-pandemic operation, consumers now have the option to watch their favorite team from home without missing a beat of the action.

The key to bringing this stadium experience to life at home is with an ultra-large, high quality screen, and Samsung’s The Premiere¹ is a lifestyle projector that offers the dramatic picture quality and immersive surround sound able to provide the feeling of being right there in the stands yourself.

A 130-inch Ultra-Large Screen Is Your Gateway to the Stadium

The Premiere can create a screen far bigger than the average TV using any blank surface in a matter of minutes. Unlike traditional projectors that require three to four meters of distance from a wall for optimal picture quality, The Premiere can be placed almost anywhere and deliver a screen size of up to 130 inches, even when placed just 23.8cm away from the wall.

The projector does not require a complicated installation process either, as users need to simply plug in The Premiere’s power cable and connect to a wireless network – with no need to worry about calculating the ideal distance from the wall or sort out hanging the projector from the ceiling. It also features a compact design so that users can move and rearrange the projector on their own with ease.

Dynamic 4K Resolution for Full Immersion During the Big Game

Conventional projectors typically offer resoundingly average color vibrancy and picture quality, so in order to create an entirely new projector experience, Samsung incorporated its industry-leading TV technologies into The Premiere so that users can enjoy dynamic, 4K resolution on a bigger screen.

By using unique and cutting-edge triple laser technology, The Premiere delivers rich and vibrant picture quality. This laser-enabled model recreates colors more accurately, produces less heat and offers longer lifespan, all of which provides users with a premium product that offers optimal viewing experiences. Whether you are streaming the latest 4K sports documentary or your favorite live sports event, The Premiere provides immersive, ultra-large screen entertainment experiences at high resolution with crystal-clear clarity.

Stunning Picture Quality, No Matter the Time of Day

The media quality of a projector is affected by ambient lighting more than conventional TV screens, meaning that it is important that a projector is able to produce bright images so that you never miss a single critical moment in the game.

As the world’s first HDR10+ projector, The Premiere offers a maximum brightness of 2,800 ANSI lumens² – a brightness level equivalent to 2,800 candles. Users can enjoy cinema-level picture quality even in the middle of the day with sunlight shining directly into the room you are watching in, meaning that you can watch your favorite games regardless of the surrounding ambient light conditions. The Premiere also delivers a 2,000,000:1 contrast ratio, meaning that the projector is able to express all the subtle contrasts and detailing in darker images.

An Immersive, All-in-One Speaker for That Live Stadium Experience

In order to get the real stadium experience at home, powerful sound is key. Hearing fans cheering and the commentators roaring along with the action is all part of the enjoyment of any match.

The Premiere produces three-dimensional, captivating sound without any extra speakers required thanks to the robust sound system built into its compact design. The projector is equipped with powerful 4.2 channel 40W built-in speakers that project sound with significant height and width in order to convey every bit of even the most action-packed audio. The projector also features Samsung’s proprietary Acoustic Beam technology to maximize sound from all angles, emitting sound from 44 holes placed on both sides of the projector so that everyone, regardless of where they are sitting in the room, can be engaged and entertained.

Staying Entertained and Connected With Smart TV Features

Just like Samsung’s leading Smart TVs, The Premiere offers users smart features and access to major sports streaming platforms³ including Amazon Prime and Samsung TV Plus, and music streaming services where popular sports podcasts can be found including Apple Music and Spotify.

The Premiere also supports the ‘Tap View’⁴ feature to mirror the content playing on your smartphone to your projector; by simply gently tapping the side of The Premiere with your device, you can easily cast pictures or videos from your smartphone straight onto the bigger screen.

¹ Model featured in this article is The Premiere LSTP9.

² ANSI Lumen: The level of brightness based on the American National Standards Institute (ANSI)’s standard for expressing the brightness of a projector. 1 ANSI lumen is equivalent to the brightness of one candle.

³ Availability of services may vary by region and each OTT service or platform is available after subscription. The Premiere must be connected to the internet in order to access these services.

⁴ Tap view service only works with Samsung Galaxy smartphones running Android 8.1 and above, when both the mobile screen and The Premiere are turned on.

Below, Samsung Newsroom dives into the Samsung Smart Monitor series, which delivers all the key functions of both a TV and a monitor, allowing you to utilize the solution as a monitor when working, and then as a TV when it’s time to kick back. After we unbox the monitor, Newsroom delivers some handy tips on how to get the most out of your Samsung Smart Monitor, which allows you to do it all while maintaining a minimalistic aesthetic.

Unboxing and Setting Up the Samsung Smart Monitor

Samsung Electronics has recently added a larger 43-inch, UHD resolution widescreen product to its M7 Smart Monitor lineup, and has also introduced white editions of its M5 line of products. The picture above shows the unboxed 32-inch M5 monitor. As pictured, the box includes the monitor, remote control, HDMI cable, stand, power cable, and the stand base.

Setting your monitor up is very simple, with set-up instructions included in the box. First, attach the stand neck to the base and then screw it in at the bottom. After that, simply screw the stand neck into the bottom part of the monitor, place the monitor on a desk or table, and you’re ready to get started!

After assembly, connect the power cable and press the power button located below the logo to turn the monitor on. Select your language of choice, connect to the Wi-Fi, and then connect your Samsung account. You are now good to go! If you’d like to utilize the remote control’s voice recognition feature, it’s a good idea to register your voice at this time as well.

Useful Tip ① Simply Establish a Wi-Fi Connection to Enjoy OTT Services

▲ Watching a high-definition video on the 32-inch M5 model

While most other monitors require you to connect them to a PC or other device, the Samsung Smart Monitor allows you to enjoy a broad range of content with just the monitor itself once you complete the initial set-up. This is because all Smart Monitor models are equipped with the Tizen OS-based smart hub, which removes the hassle and only requires you to establish a Wi-Fi connection in order to enjoy all of your favorite OTT services,¹ including Netflix and YouTube, in stunning high definition.

▲ The 43-inch M7 model provides optimized multitasking and an immersive experience with its large screen

If you don’t subscribe to a particular OTT service, you can utilize Samsung’s TV Plus app, which is provided on Samsung Smart TVs. Select the Samsung TV Plus icon on the main screen, and you are instantly connected to a wide range of content, including movies, series, variety shows, news and sports shows. If you’re not sure what to watch, then the Universal Guide feature, which offers content recommendations based on AI analysis of the user’s preferences and what’s popular at the time, can be of enormous help.

▲ The 32-inch M5 model, which supports FHD resolution and the 43-inch M7 model, which supports UHD resolution

Whatever kind of content you like to watch, display resolution remains a very important factor when it comes to high-level viewing experiences. Samsung’s 43-inch M7 Smart Monitor supports 4K resolution, which enhances the quality of your content to an astonishing extent. The M5 model, which supports FHD resolution, also puts vivid, lifelike content right before your eyes. This high degree of resolution also allows you to closely analyze and minutely alter high-quality images when you are working on graphics or videos.

Also useful for when you are using the monitor for extended periods of time is the Adaptive Picture feature, which automatically adjusts brightness across 42 levels according to changes in the surrounding environment. This allows you to always enjoy your content in sharp, vivid resolution as the feature optimizes brightness according to various factors like the presence of sunlight, fluorescent lighting and darkness.

Useful Tip ② A Host of Connectivity Options for Laptops and Smartphones

Whether you have must-share photos and videos to upload, or you need to quickly access a work file, the Samsung Smart Monitor has a connection option to suit you, with the lineup offering connection support for a broad range of portable devices.

The Smart Monitor M7 series features a USB Type-C port on the back that allows it to be easily connected to a smartphone or laptop so that you can get down to work quickly.

▲ A laptop is connected to the 43-inch M7 model with a USB Type-C cable

With USB Type-C cable connection, you can even recharge your device with up to 65W charging while you’re working, thus removing any concerns about running out of battery while you’re hard at work. This reduces the need for cables, allowing you to enjoy clutter-free desk space devoid of messy cables and connectors.

Another handy way to use screen mirroring is with Samsung DeX, which connects the monitor to a smartphone or laptop with just a single touch. First, pull down the menu from the top of the smartphone screen, then select the DeX icon. From the list of wireless devices, select ‘Smart Monitor’ to connect. After that, you can open up the application you were using on your smartphone right on the Smart Monitor. From there, your smartphone can be used as a touchpad or to do something else if you prefer to use it to multitask.

For an even faster mirroring experience, use the Tap View feature, which activates mirroring with just a quick tap of the mobile device on the edge of the monitor. Simply open the SmartThings app on your smartphone and turn on the Tap View and Tap Sound features, and you’re good to go! After that, simply tap the edge of the monitor with your smartphone, and you’ll see a pop-up window for the connection between your device and your monitor.

Apple users might also want to check out the Smart Monitor series’ first-of-its-kind Apple AirPlay2 integration. This allows you to view movies, music and photos saved on your Apple smartphone or laptop on the big screen. Connect your smartphone to the same Wi-Fi network as your Smart Monitor, then pull down the top menu on the smartphone. Select Screen Mirroring, and locate the ‘Smart Monitor’ option. When you connect your laptop to your monitor in this way, you can even create a dual monitor setup for even more precise completion of design and editing tasks.

Useful Tip ③ Optimize Your Remote Work Set-up

After a long day at work, you arrive home intending to take it easy. But then, you suddenly remember that you forgot to complete a task while at work! Is there a way you could complete that task from home with just your monitor, and no PC available? With your Samsung Smart Monitor there is.

From Home, navigate to the Remote Access menu to find a range of remote connection options. Select the Remote PC icon, then enter the IP address and PC information of your work computer. From there, you will be able to remotely access your work computer and all the files on it. What’s more, save the accounts that you use frequently as separate profiles on your monitor to allow you to access them quickly and easily without having to enter your information each time.

By connecting your Microsoft 365 account you can even work on files on an external PC without having to connect to the PC itself. Select the Office 365 icon and log in to your personal account to access a cloud platform in which you can open and edit documents that you were previously working on without restrictions. Then, when you’re back in the office, simply access the cloud system on your office computer to continue working on the document you were working on from home. With your Samsung smart monitor, as long as you’ve got a mouse and a keyboard, you can work remotely with just the monitor alone, with no need for a PC connection.

Useful Tip ④ The All-purpose Remote That Gives You Complete Control

Let’s say you want to display something or play a video on your Samsung Smart Monitor but it isn’t convenient to connect a keyboard or mouse. In this situation, the Samsung Smart Monitor’s multi-purpose remote control is a lifesaver. This remote allows you to use the up, down, left and right buttons on the remote to control the mouse cursor and access all of the monitor’s functions from wherever you are. For frequently used web browsing and OTT viewing applications, there are even built-in buttons on the remote control that allow you to access them directly.

The remote control for the Smart Monitor series also supports a voice assistant that features nine different languages, for those times when it’s more convenient to speak your commands. This voice assistant can be used to control the monitor, as well as to access and navigate the settings, search, and Q&A menus. To use voice control, simply press the mic-shaped button at the top of the remote and say your commands. In addition to Samsung Bixby, Amazon Alexa and Google Assistant are also enabled on the remote control, allowing you to access a vast range of services whenever you want.²

And the Samsung Smart Monitor 43-inch M7 model even comes with an environmentally friendly solar-cell-powered remote control that does not require you to use disposable batteries. A solar voltaic panel on the back of the remote control contributes to protecting the environment by generating energy even in low-lit, indoor settings.

Whether you’re looking to work or play, the Samsung Smart Monitor is there to underpin your experience. In addition to being suitable for use as a TV when you want to lay back and watch your favorite content, the solution can also be used as a top-level monitor that you can complete tasks on. Optimized for the home-based, minimalistic lifestyles of today, Samsung’s Smart Monitor is enabling a smarter, more comfortable stay-at-home lifestyle.

¹ Google Assistant will be enabled in June, and Amazon Alexa will be enabled in July following an OTN (Over The Network) update

² Availability of services may vary by region and each OTT service or platform is available after subscription

“Demand for tablets continues to grow. Whether it’s for studying remotely, connecting with friends, or enjoying personal entertainment, consumers are looking for devices that keep up with their creative and busy lifestyles,” said Woncheol Chai, SVP and Head of Experience Planning Team, Mobile Communications Business, Samsung Electronics. “We’re excited to provide consumers the technology they need to get the most out of every day. The Galaxy Tab S7 FE and Galaxy Tab A7 Lite are equipped with stunning features that are designed to meet the daily needs of consumers.”

Samsung Galaxy Tab S7 FE

Galaxy Tab S7 FE is all about giving customers the features they love at an affordable price. Reflecting customers’ most wanted feature of all, Galaxy Tab S7 FE comes built with a large 12.4-inch¹ display, perfect for taking entertainment, productivity, and creativity to the next level.

When it’s time to get back on the daily grind, you can count on your Galaxy Tab S7 FE to stay productive. An S Pen is included in-box, so you can make the most of that large display and power through your tasks with even greater efficiency. With Samsung Notes, you can easily convert your on-screen handwritten notes to text. Keep your notes organized with automatic tags, and use Intelligent Search to find the exact note you need in an instant — no matter if it’s typed or handwritten.

Plus, if a research paper or work project has you opening multiple tabs or applications at once, no need to worry: Galaxy Tab S7 FE handles multi-tasking with ease. With Multi-Active Window, you can open up to three apps at once. That means you can browse the web, take notes, and stream a video — all on one screen. With App Pair, you can also save and quickly launch your favorite combination of apps together in Multi-Active Window.

For consumers looking for even more ways to maximize their productivity, Galaxy Tab S7 FE has you covered. With Samsung DeX and a Book Cover Keyboard,² you can use your tablet just like a laptop, transforming the UI to a PC-like experience while you power through your to-do list. And thanks to Second screen,³ you can transform your Galaxy Tab S7 FE into an additional display alongside your PC to expand your view, and get even more work done.

When inspiration strikes, Galaxy Tab S7 FE has the tools to get your creative juices flowing. Clip Studio Paint and Canva⁴ work with S Pen for smooth and sharp drawings and designs. With a free 6-month trial⁵ for new users of Clip Studio Paint, you can discover new talents and try your hand at digital art. For avid note-takers, Noteshelf is also included for free,⁶ enabling you and your S Pen to create detailed, colorful notes that accurately capture your thoughts.

With the same sleek and stylish metal finish of the Tab S7 line, Galaxy Tab S7 FE comes in four gorgeous colors to fit your personal style: Mystic Black, Mystic Silver, Mystic Green, and Mystic Pink. Even with a large display, Galaxy Tab S7 FE boasts a thin and light profile, and features a powerful battery — so you can easily stream, work, and create without the pressure to find a nearby outlet.

Samsung Galaxy Tab A7 Lite

The Galaxy Tab A7 Lite is the carry-along companion for on-the-go content and gaming at an affordable price. With an 8.7–inch screen housed in a sleek, durable metal cover, the compact Galaxy Tab A7 Lite is ultra-portable. Slim bezels around the display and powerful Dual Speakers with Dolby Atmos on Galaxy Tab A7 Lite bring you closer to the stories when watching your favorite movies, shows, and playing games.

With up to 64GB of internal storage, expandable up to 1TB with a MicroSD card, there’s plenty of space for all your favorites, and the octa-core processor helps ensure they’ll play smoothly and quickly. With a long-lasting battery, 15W Adaptive Fast Charging,⁷ and optional LTE capability,⁸ Galaxy Tab A7 Lite is great for watching that trending new show or gaming on the go. With a durable metal cover and slim bezel, Galaxy Tab A7 Lite comes in Gray and Silver.

Samsung TV Plus & Galaxy Ecosystem

When you purchase the Samsung Galaxy Tab S7 FE or Galaxy Tab A7 Lite, you will also get unlimited access to Samsung TV Plus for free.⁹ You can make the most of your new tablet by streaming 160+¹⁰ channels including your favorite shows, movies, and more. Galaxy users also get access to a free trial of YouTube Premium¹¹ – putting hours of ad-free entertainment at your fingertips.

The new Galaxy Tab S7 FE and Galaxy Tab A7 Lite work seamlessly with your ecosystem of Galaxy devices – from your phone to your earbuds. Take calls and send and receive text messages[12] through your Samsung account on your tablet, even when your smartphone is out of reach. Easily copy and paste text or images between enabled devices. You can also enjoy an easy transition from browsing on your phone to your Galaxy Tab S7 FE and Galaxy Tab A7 Lite display via Samsung Internet.¹³ And if you’re listening to music or watching a video on your Galaxy Tab S7 FE or Galaxy Tab A7 Lite and need to take a call on your smartphone, your Galaxy Buds¹⁴ can automatically switch over to your other device.

Galaxy Tab S7 FE and Galaxy A7 Lite will be available in select regions starting in June. For more information, visit www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com.

Tech Specs

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

² Available to purchase separately.

³ WiDi (Wireless Display)-capable Windows 10 PC models and Windows 10 v.2004 or later required to use Second Screen. Compatible with Galaxy Book series and Samsung Notebook Plus2, and Samsung Notebook Plus running Windows 10 OS.

⁴ Canva is preloaded on the device as stub in select markets. Canva Pro will be available for Galaxy Tab S7 FE users for 30 days of free trial. At the end of the free trial an additional cost will be incurred to use Canva Pro.

⁵ Clip Studio Paint is preloaded on the device as stub in select markets. Clip Studio Paint can be downloaded from the Galaxy store.

⁶ Noteshelf is preloaded on the device as stub. Feature supports 9 languages: English, Korean, Japanese, Traditional Chinese, Simplified Chinese, German, Italian, French, and Spanish.

⁷ A 15W fast charging travel adapter is sold separately.

⁸ Availability of LTE model varies by country and carrier.

⁹ Samsung TV Plus is available to Galaxy Tab S7 FE users in the U.S., Canada, the U.K., Germany and Korea and Galaxy Tab A7 Lite LTE version users in the U.S., and Canada. Service availability may vary by country, model, and carrier.

¹⁰ 160+ is the current number of channels supported in the U.S. Supported channels vary by country and are subject to change.

¹¹ For new users only (Not eligible for users of past trials of YouTube Premium, YouTube Music Premium, YouTube Red or Google Play Music). Redeem in the YouTube application on eligible devices between March 6, 2021 and March 5, 2022 at 11:59pm PST. Free YouTube Premium offered for 4 months to Galaxy Tab S7 FE customers and 2 months to Galaxy Tab A7 Lite customers.

¹² Call and text on other devices feature availability varies by country and service provider.

¹³ Galaxy smartphones and Tab S7 FE and Tab A7 Lite must be signed into the same Samsung account and Bluetooth settings must be enabled. The “Continue apps on other devices” setting must also be enabled on both devices. Continuity support is available for the Samsung Notes app and Samsung Internet app on Galaxy smartphones and tablets that run One UI 3.1 or above. Some models are not supported including, but not limited to, devices without Wi-Fi 5GHZ & SAK, and Android GO models.

¹⁴ Feature only supported by Galaxy Buds Pro, Galaxy Buds+ and Galaxy Buds Live.

Samsung Electronics today announced the global availability of its newly expanded Smart Monitor lineup, providing more display sizes and design options, along with new and enhanced smart features. The lineup now includes a larger 43-inch M7 (UHD resolution) model, delivering enhanced productivity and an immersive entertainment experience. The M5 (FHD resolution) models are now available in 24-inch, 27-inch and 32-inch displays, featuring a sleek design and a stylish new white color option.

The Samsung Smart Monitor series was launched in November 2020 as the world’s first do-it-all screen designed for today’s businesses, academia and consumers who are working, learning and staying entertained at home. The Smart Monitor offers integrated media and productivity apps, versatile connectivity, built-in speakers and a solar cell-powered remote control.¹

“As time spent working, learning and playing from home increases for people around the world, homes are being transformed into multi-functional environments,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Our expanded Smart Monitor lineup will continue to provide users with even more convenient and flexible ways to accomplish everyday activities through technology, enabling them to truly ‘do it all’ through powerful mobile and PC connectivity on the smartest monitor available on the market today.”

The latest additions to Samsung’s Smart Monitor series include:

• Smart Monitor M7 43” (Model: M70A) – As the flagship model, the Smart Monitor M7 now comes in a larger 43-inch size that maximizes productivity and enhances entertainment, wrapped in a borderless design that delivers an immersive experience whether working, learning or playing. Featuring a 4K Ultra-High Definition (UHD) display, the 43-inch M7 can seamlessly switch functionalities, moving from a reliable work device to an instant 4K entertainment hub with built-in content streaming apps, speakers and HDR10 capabilities to optimize every detail of 4K content.

• Smart Monitor M5 27” and 32” in White (Model: M50A) – The popular M5 model now comes in a sleek and stylish white design for both its 27- and 32-inch models. The new color blends in perfectly with minimalist-inspired designs and adds a finishing touch to any interior aesthetic, making it ideal to complement a design-conscious user’s home.

• Smart Monitor M5 24” (Model: M50A) – The M5 range now also comes in a new 24-inch Full HD form factor, making it the most accessible Smart Monitor in terms of size and pricing. The Smart Monitor’s compact sizing makes it ideal for those who may not have the desk space for a larger monitor or for customers simply looking for a good value multi-functional monitor.

Alongside the new size and design options, Samsung is unveiling a range of new features. TV Plus² provides a variety of 100% free live and on-demand content with no downloads or sign-up required. Meanwhile, Universal Guide³ offers content recommendations based on an analysis of the user’s preferences and viewing patterns, ensuring fully personalized suggestions on popular apps such as Netflix, Prime Video and more.

The voice assistant has been upgraded from previous models to enable not only Bixby, but also other voice assistants such as Google Assistant and Amazon Alexa. The Remote Access feature will also be updated to ‘PC on Screen’ in June, enabling simple and secure connectivity between the Smart Monitor and external PCs for improved usability.

As part of Samsung’s long-term sustainability program, the M7 43-inch includes an all-in-one solar-powered remote made from recycled plastic, delivering eco-friendly efficiency with charging from indoor sunlight, lightbulbs, or a USB-C connection. In addition, the remote for other models has been partially crafted from recycled plastic for reduced carbon footprint and enhanced sustainability.

Utilizing the same features as the first-generation lineup, the Samsung Smart Monitor lineup provides numerous connectivity options for both PCs and smartphones. Users can connect their personal mobile devices with just a quick tap using Tap View,⁴ Mirroring or with Apple AirPlay 2. In addition, Samsung DeX allows users to enjoy a complete desktop experience by connecting their monitor with their mobile device. The display also supports Microsoft 365 applications,⁵ enabling users to view and edit documents and conveniently save them on the cloud even without PC connection, thanks to embedded Wi-Fi. For a clean workplace setup, the Smart Monitor offers plenty of ports, including a USB Type-C port,⁶ USB ports and Bluetooth 4.2 capabilities.

The display can also transform into a complete entertainment hub with the ability for users to access OTT content and stream their favorite movies and shows on Netflix, HBO and YouTube even without a connection to a PC or mobile device.⁷

The Samsung Smart Monitor expanded lineup is available in a variety of models, sizes and specifications. For more information, please visit: https://displaysolutions.samsung.com/monitor/detail/1803/43M70A.

¹ Available on only M7 43″ model.

² Availability depends on countries.

³ Availability depends on countries.

⁴ Tap view is compatible with Galaxy devices running Android 8.1 or higher, and version 5.1 in the SmartThings app.

⁵ Microsoft 365 Account required.

⁶ Available on only M7 model.

⁷ Streaming service availability may vary by country. Subscription required.

Following the recent rollout of Samsung TV Plus to Australia, Brazil and Mexico, the service will be available in India and 9 new European countries – the Netherlands, Sweden, Finland, Norway, Denmark, Belgium, Luxembourg, Ireland and Portugal – starting from March 30^th with India. Users around the world will also be able to enjoy enhanced mobile app experiences, as well as exclusive arts contents.

Samsung TV Plus launched in India on March 30th

Samsung TV Plus: A Truly Global Streaming Service

Delivering instant access to news, sports, entertainment and more, Samsung TV Plus has become one of the fastest-growing streaming services in the world following its debut in 2015. By May, users in these 10 new countries will be able to gain access to Samsung TV Plus’s free Live TV content across the Smart TV platform, bringing the service’s offering up to 23 countries and comprising of over 1,000 channels worldwide.

For users in India, Samsung TV Plus will be available on any Samsung Smart TV model launched from 2017 to 2021. On March 30, the regional Samsung TV Plus service will launch with 27 channels, including 22 global channels and 5 Indian local channels including Republic, 9xm, and The Q.

Expanding the Samsung TV Plus Experience

In addition to the 10 new regions added to the Samsung TV Plus service, viewers can look forward to a more refined TV Plus app experience, new Smart TV features and never-seen-before art and lifestyle content.

The Samsung TV Plus mobile app,¹ launched in the U.S. in September 2020, will see an expansion of its service to Canada, the U.K., Germany and India this April. App users in France, Italy, Spain, Switzerland and Austria will also be able to enjoy mobile Samsung TV Plus experiences within the first half of 2021.

Samsung TV Plus mobile app

Samsung TV Plus is also bringing new content to arts enthusiasts the world over. Launched last week in the U.S., Samsung TV Plus is adding a variety of new channels to its global linear TV lineup, including ‘Loupe 4K’, the art platform’s first-ever 4K streaming art channel.

Loupe 4K, 24/7 art and synchronized music linear channel launched in US

“The growth of Samsung TV Plus has everything to do with the quality of the content, the ease of access and the multi-screen experiences offered,” said Sang Kim, SVP of Product & Marketing for Samsung Electronics. “We are working hard to deliver more to our customers wherever they are – including our mobile offering.”

Samsung TV Plus is regularly being updated in order to provide the best possible user experiences. Users can now take advantage of improvements made to the app’s Player UI, including a simpler player bar for more intuitive control. As Samsung TV Plus’s video-on-demand (VOD) offering continues to expand, users can expect to enjoy even more VOD content seamlessly and free-of-charge with the Samsung TV Plus Smart TV and mobile apps.

New player bar updated this week

¹ The Samsung TV Plus app is available free of charge on the Galaxy Store and Google Play in applicable regions for select Galaxy device users running Android O OS or higher.

From black and white to color, analog to digital, and digital to smart TVs­—Samsung Electronics has been there for all the key historic moments in the development of the television. Over time, Samsung has established itself as a global television leader by applying innovative technologies and staying a step ahead when it comes to identifying global lifestyle trends.

And Samsung’s innovation hasn’t slowed in 2021. Even in the unprecedented era of the global pandemic, the company recorded a revenue-based TV market share of 31.9%¹ in 2020. This was the highest figure the company had ever recorded, and means that Samsung has retained its number one spot in the global TV market for the 15^th consecutive year. In this two-part series, Samsung Newsroom will explore the legacy of Samsung TVs, which have long been pioneers in the sector.

A History of Excellence

Samsung released its initial ‘world’s first’ television in 1998 with the launch of its 55-inch projection TV. The company’s initial securing of this title was partially brought about by its helping to lead the global transition from analog to digital television.

Samsung went on to further change the game by releasing its LCD TV in the early 2000s. Around this time the company successfully popularized wall-mountable LCD TVs, leading to the inception of the golden age of LCD TVs. Samsung also launched a 46-inch (116cm) LCD TV—which was then the largest in the industry—and consequently altered the approach of an industry that had not been focused on large-screen TVs up to then. The 46-inch LCD TV, which cost more than USD 13,000 back then, was widely welcomed and helped spur the success of LCD TVs.

Samsung’s Bordeaux LCD TV, naturally portraying the tones of a fine wine

The Bordeaux LCD TV, released by Samsung in 2006, is another example that shows how innovation-based, outside-the-box thinking has changed the face of the sector forevermore. Developers began to question the long-term feasibility of thick, heavy, vacuum-tube-based televisions and instead started to dream of TVs that were lightweight and aesthetically sophisticated. The Bordeaux TV was the result, with its sales numbers exceeding one million in the first six months of its release. The Bordeaux TV featured a speaker that was relocated from both sides of the TV to the bottom, and highlighted its sophistication with a crimson color and curved edges. In addition to marking the launch of the Bordeaux TV, 2006 was also the first time in the company’s history that Samsung ranked first in the global television market. The company has continued to hold that position for 15 consecutive years, and still holds it today.

The Commitment to Realizing the Best Definition Ever Seen

Aiming to provide the absolute best experience to its television users, Samsung has maintained a keen commitment to improving image resolution. In a time of constantly changing lifestyle patterns and an ever-expanding pool of content, true technological innovation remains a primary driving force when it comes to retaining the TV industry’s top spot.

Samsung’s LED TV, which received attention for its innovative, integrated technologies

At CES 2009, Samsung introduced the beginning of the LED TV era. The company’s LED televisions used light emitting diodes (LEDs), which are semiconductor-based light sources that emit light when current flows through them, to realize very clear image resolution. About 50 engineers worked for around two years to completely redesign all components of the TV, obtaining more than 3,000 patents as they worked to realize the potential of LED TV technology. The resulting televisions would go on to distinguish themselves by creating a whole new domain for the industry.

Samsung’s QLED TV, first introduced at CES 2017

Samsung’s QLED TV, which achieved 100 percent color volume for the first time in the industry, is another product that reached the peak of screen technology. In 2017, Samsung released this next-generation television, which was based on quantum dot (QLED) technology. The TV takes quantum dot technology to new heights with advancements in light efficiency, stability and a wider color spectrum. At this time, Samsung emphasized that it would be creating a new standard for the global TV market in accordance with its slogan, ‘The Next Innovation In TV.’

Samsung revealed its 2021 Neo QLED, a whole new display technology, during its First Look event ahead of CES 2021. Neo QLED is underpinned by Quantum Mini LED technology, which features LEDs that are 1/40^th the height of conventional LEDs and are precisely controlled by Samsung’s own Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor with enhanced upscaling capabilities. Thus, Samsung, which has remained a step ahead when it comes to introducing future display technology, continues to lead the global TV sector while further strengthening its unique position in the market.

Reflecting Users’ Tastes – The Inception of the ‘Era of Smart’ 

After leading the global TV market for 15 consecutive years, Samsung’s innovations have come to transform users’ lifestyles and daily routines too. As more and more users gained the ability to handpick the content they wanted to watch, Samsung launched the Samsung TV App Store in 2010. In particular, the app provided a variety of high-quality local content for different countries, which helped to expand viewer pools. By developing the app according to the viewing preferences of each region and accentuating content like sports, movies, and cooking, Samsung helped make the viewing experience more enjoyable and further advanced its leadership.

Samsung has also been offering its Samsung TV Plus² service since the service’s launch in 2015. Samsung TV Plus is the company’s free Smart TV video service, which provides instant access to news, sports, entertainment and more. The service has now been expanded to 12 countries, bringing access to over 60 million Samsung Smart TVs.

Samsung, which has always been ahead of the pack when it comes to making our societies smarter, will continue to put the users first by allowing them to select what they want to consume and catering its offerings to their tastes. As it continues to demonstrate the power of content, Samsung is planning to further expand its Smart TV experiences by increasing the number of countries where it can provide its services, as well as reinforcing its cooperation with broadcasting companies and content providers from around the world.

¹ January 2021 data released by market research firm Omdia

² Samsung TV Plus is currently available in select regions including the U.S., Canada, U.K., Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, and Brazil. Service availability may vary by region and product.

Since launching in 2015, Samsung TV Plus has become one of the most popular OTT streaming services. Integrated into Samsung’s Smart TV platform, TV Plus is 100% free, no subscriptions or credit cards needed. The service comes pre-installed on Samsung Smart TVs dating back to 2016 and has recently launched the service on select Samsung Galaxy devices² in the U.S., making it even easier to watch live and on-demand TV anytime, anywhere.

TV Plus now partners with around 300 of the world’s leading broadcast networks, content platforms and digital creators to provide Samsung Smart TV owners a premium at-home viewing experience. With the new expansion, Samsung continues to add top tier channels and content familiar with TV viewers.

“Throughout the pandemic, we have seen how consumers spend time at home and how much they value access to great media content,” said Seline Sangsook Han, Senior Vice President of the Visual Display Business at Samsung Electronics. “We have seen TVs become the center of entertainment – from being a source of news to a streaming on-demand partner. With our latest expansion into new markets and content line-up, we hope that TV Plus continues to be a premium at-home destination for Samsung Smart TV users all over the world.”

Recent platform expansions have brought the total market presence to 12, with new additions that include Australia and Brazil; existing markets include the U.S., Canada, U.K., France, Germany, Italy, Spain, Austria, Switzerland and Korea.

In 2021, Samsung will continue to expand TV Plus to other markets, with plans to launch in Mexico, India, Sweden and more European countries. Samsung Galaxy device users can also expect added functionality and additional devices to become available in the coming months.

Earlier this month, the Consumer Technology Association awarded Samsung 44 new product and service innovations, with TV Plus honored as a CES 2021 Innovation Award Honoree for Streaming.

For more information on Samsung TV Plus, please visit www.samsungtvplus.com.

¹ Samsung TV Plus is currently available in select regions including the U.S., Canada, U.K., Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, and Brazil. Service availability may vary by region and product.

² Galaxy users in the U.S. who own a smartphone from the Galaxy S9, S10, S20, Note 9, Note 10, Note 20, Fold, Z Flip, Xcover, A51, and A71 devices are able to enjoy free TV.

In order to make sure you never miss a single moment of the action of all the upcoming matches this season, Samsung QLED 8K is the perfect companion for avid sports fans thanks to its ultra-large screen, immersive display and revolutionary sound quality.

Enjoyment Without Boundaries

The roar of the crowd, the coordinated choreography of your favorite athletes and the sheer adrenaline of a win – nothing quite beats a sports game. But with Samsung QLED 8K, you can get closer to the action than ever before thanks to the ultra-wide TV’s revolutionary screen and sound technologies.

Samsung QLED 8K provides users with the best viewing experience currently available in the market thanks to its 100% Color Volume capable of creating around 1 billion different colors, along with AI Quantum Processor 8K technology, which enhances even low-resolution streams into 8K quality content.

Not only is the Samsung QLED 8K’s picture quality capable of transporting you right into the stadium or venue where your favorite game is being held, your QLED 8K further provides new levels of immersion and realism thanks to its ultra-large screen, Infinity Screen edges and ultra-slim design that ensure the screen blends right into the background and doesn’t distract from the action.

Furthermore, it wouldn’t be a true sports match without the engaging running commentary of the referees or those satisfying impact noises – which is why QLED 8K’s dynamic sound makes it the optimum screen to enjoy your favorite match on. Samsung’s QLED 8Ks come with Object Tracking Sound+ (OTS+) feature that intelligently follows an object’s movement around the screen and projects it into the space around it with the TV’s built-in speakers for lifelike, three-dimensional audio experiences.

Round-The-Clock Adrenaline With TV Plus and Smart TV

In terms of finding all your favorite games, be they live or on-demand, the QLED 8K range has you sorted. Samsung TV Plus, Samsung’s free Smart TV video service automatically installed on Samsung Smart TVs in select regions, offers users access to over 100 channels including 13 leading on-demand sports programming channels. With no downloads, additional devices or credit card needed to use Samsung TV Plus, users can simply relax and tune into beIN SPORTS XTRA, fubo Sports Network and more without any inconvenience.

Furthermore, Samsung Smart TV users can easily navigate the major Over the Top (OTT) content service applications with just a few clicks thanks to the Universal Guide feature, which harnesses the power of AI to provide personalized recommendations tailored to your viewing preferences.

Avid fans should be sure to harness their Smart TV to enjoy Thursday Night Football on Amazon Prime Video, a range of primetime and college sports including NFL, MLB, MLS and NASCAR on FOX Sports and world championship boxing on DAZN.¹ And if you’re up at a late hour in order to catch an international match, you can rely on the Samsung QLED 8K’s Adaptive Picture feature to automatically adjust the TV’s settings to the light conditions around you in order to maintain the optimum screen quality, whatever the time of day.

¹ Content services may vary by country.

This year, the Galaxy Note20 5G/Ultra 5G and Galaxy Buds+ BTS Edition were among Samsung’s Best of Innovation award winners. Samsung’s award-winning Honorees span a range of categories, including Accessibility, Computer Accessories, Computer Hardware and Components, Digital Imaging/Photography, Embedded Technologies, Fitness & Sports, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Streaming, Sustainability, Wearables, and Visual Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2021 will be the organization’s first-ever, all-digital event, taking place January 11-14. In addition, Samsung will be holding a virtual press conference at CES on January 11 at 9:00 AM ET, which will be live streamed as well on Samsung Newsroom and Samsung.com.

Following are details of the selection of Samsung’s award-winning products:

Best of Innovation, Headphones & Personal Audio: Samsung Galaxy Buds+ BTS Edition – A CES 2021 Best of Innovation winner, the Galaxy Buds+ BTS Edition offer studio-quality audio for music listeners everywhere. With sound by AKG, along with an innovative two-way speaker system, users enjoy crisp sound with rich treble and deep bass. Its Ambient Sound technology allows users to choose how much background noise gets in, while an innovative three-microphone system offers crystal clear call quality. These earbuds are powered by an all-day battery—and can generate an hour of charge in just minutes. Finished in a signature B.Purple, these earbuds don’t just provide a superior listening experience—they also offer bold, game-changing aesthetics.

Best of Innovation, Mobile Devices: Samsung Galaxy Note20 5G/Ultra 5G – A CES 2021 Best of Innovation winner, the Galaxy Note20 5G is Samsung’s most powerful Note series yet — it works like a computer and lets you game like a pro wherever you go. Galaxy Note20 is equipped with an immersive display, pro-grade camera, lightning-fast processor, industry-leading productivity solutions and a more intuitive note-taking experience with an enhanced S Pen. It’s a productivity powerhouse that gives you the freedom to get more done in work, play and everything in between.

Eco-Design Award, Sustainability: Samsung Galaxy Buds Live – Galaxy Buds Live are the ultimate lifestyle earbuds, combining all-day comfort, sophisticated style, and cutting-edge audio technology—as well as sustainable sourcing and design. These earbuds offer a superior listening experience, equipped with Active Noise Cancellation for Open Type, and an advanced three-microphone system. They’re also among the most eco-conscious earbuds on the market, manufactured with recycled post-consumer materials and engineered with interchangeable parts that increase product lifespan and reduce landfill waste. Elevate your audio experience with Galaxy Buds Live: earbuds that look chic, sound great, and do right by the environment.

Innovation Honoree, Health & Wellness: Samsung Galaxy Watch3 – Galaxy Watch3 is a versatile smartwatch that brings together luxury design, ergonomic fit, and a comprehensive wellness experience. Built with premium materials and an elegant rotating bezel, Galaxy Watch3 boasts the craftsmanship of a luxury timepiece, while still offering all-day comfort. This device has all the tools you need to take ownership over your health. Stay in shape with next-generation fitness tracking and run coaching; improve recovery with advanced sleep scoring; monitor lung function with VO2 max and blood oxygen(SpO2) readings; and keep tabs on heart health with FDA cleared ECG monitoring. Experience an entire Galaxy of innovative features, right there on your wrist.

Innovation Honoree, Mobile Devices and Digital Imaging: Samsung Galaxy Z Flip 5G – Galaxy Z Flip 5G brings blazing-fast speeds to the stylish foldable smartphone. The Galaxy Z Flip 5G features a unique Hideaway Hinge so the device can stay open at a range of angles, like a laptop screen– perfect for hands-free selfies and video chats. And with Flex mode, the 6.7” display automatically splits into two screens so you can easily view content on the top half of the display, and control them on the bottom half.

Innovation Honoree, Mobile Devices: Samsung Galaxy A51 5G – Samsung’s Galaxy A51 5G combines the power of 5G connectivity with the mobile innovations consumers care about most—an immersive display, a multi-lens camera system, long-lasting, Fast Charging Battery and sleek design. With 5G connectivity, users can access the latest network speeds to unleash new mobile experiences like seamless gaming, enhanced video chatting and higher quality streaming. Samsung is making 5G more accessible by harnessing next generation connectivity at a great value, paired with leading innovations for the perfect balance of new features and affordability. Now, Galaxy A51 5G lets you connect, create, and share content faster than ever before.

Innovation Honoree, Software & Mobile Apps: Samsung Wireless DeX – Samsung DeX, a proprietary productivity platform built into compatible Galaxy phones and tablets, lets users project a full desktop experience to an external screen, no matter where they are. In 2020, it received a major upgrade – Samsung DeX is now wireless, with no need for dongles and cords. For the first time, DeX allows users to wirelessly connect via compatible devices to Smart TVs and monitors using Miracast technology. Apps optimized for DeX look and function similar to those in a PC environment, allowing users to experience full computing with the power of a computer in their pocket.

Innovation Honoree, Streaming: Samsung TV Plus – Samsung TV Plus is Samsung’s Smart TV video service, delivering free TV and instant access to over 160 channels, spanning top news, sports, entertainment and more. Pre-installed on all 2016-2020 Samsung Smart TVs and available for free download on select Galaxy mobile devices, millions of people already use Samsung TV Plus, making it one of the top OTT services on the Samsung Smart TV platform. Users can instantly watch Samsung TV Plus for free with just an internet connection—no subscriptions, no credit cards, just free TV.

Innovation Honoree, Video Displays and Digital Imaging/Photography: Samsung The Premiere – The Premiere LSP9T is the world’s first HDR10+ certified, ultra-short throw (UST) projector. Instead of being set up at a distance or mounted to the ceiling, The Premiere can be positioned inches from the wall—and project a massive 130” image. With triple laser technology, 4K picture quality, and vivid brightness, The Premiere delivers an immersive viewing experience. Meanwhile, its built-in, multi-channel speakers deliver cinema-quality sound with Acoustic Beam technology. And it features Samsung’s smart TV Tizen platform, complete with built-in streaming apps and content casting functionality. The Premiere delivers a premium, big-screen home entertainment experience while seamlessly blending in.

Innovation Honoree, Home Audio/Visual Components & Accessories: Samsung The Terrace Soundbar – Complementing Samsung’s first outdoor TV, The Terrace Soundbar is best in class IP55-rated for weather resistant durability against water and dust and optimizes sound for an unparalleled outdoor entertainment experience. The sleek, slim Soundbar can be mounted to a wall, or directly to The Terrace TV. The Soundbar delivers powerful, crisp audio. Wherever you are in the backyard, you won’t miss a second of action. Cast audio from your devices or sync your TV and speaker. The Terrace Soundbar’s distortion cancelling technology helps it deliver a deep, clear bass sound from its built-in woofers. Its adaptive sound optimizes content scene-by-scene, making speech clear at low volumes.

Innovation Honoree, Computer Hardware/Components: Samsung SmartSSD Computational Storage Drive (CSD) 4TB — Consumer-facing datacenter architecture requires large frequent transfers between the CPU, GPU, SSDs and RAM. SmartSSD CSD gives processing power to the solid state drive itself, to enable concurrent processing of large amounts of information. Based on FPGA and PCIe Gen3 solid state technology, the SmartSSD CSD delivers extremely high performance, outstanding power efficiency and top-notch reliability, for applications targeted at AI analysis, big data and IoT applications.

Innovation Honoree, Embedded Technologies, and Computer Hardware/Components: Samsung uMCP (UFS 3.1 256GB + LPDDR5 12GB) – The first combination of 10nm-class 12GB LPDDR5 mobile DRAM and sixth-generation V-NAND 256GB Universal Flash Storage (3.1), Samsung uMCP represents an industry-leading, more energy efficient step toward greater use of premium high-speed, low-power mobile memory. Samsung’s uMCP also enables commercialization of higher resolution displays such as 4K/6K into mobile devices, and exceptionally smooth multi-tasking.

Innovation Honoree, Health & Wellness: Samsung LM283N+ – Revolutionary indoor lighting solution to help people improve their melatonin level in a way that’s similar to natural lighting. The LM283N+ DAY helps individuals to obtain a higher level of concentration, while LM283N+ NITE enables better sleep, regardless of a light’s color temperature. The LM283N+ can be used in retrofit bulbs for use in existing desk or bedside lamps.

Samsung Electronics unveiled its first Samsung Smart TV in 2011. In 2015, the company introduced its Tizen OS and has continued making progress in this field with a view to provide users with differentiated services. But how exactly has Samsung adapted to recent changes in the way people are consuming content? What efforts have been made to advance Samsung Smart TVs into becoming better platforms? Samsung Newsroom spoke to Seline Sangsook Han, Vice President of Service Business Team, Visual Display Business at Samsung Electronics, to learn more.

Q. Recently, a growing number of consumers have been putting more value on user experience instead of TV price or design when purchasing TVs. What is driving this change in purchase trends?

In the past, a user’s media experience came just from watching the broadcast programs provided by their set-top box or TV tuner. Under these conditions, the resolution of the TV’s screen and the way it matched the space it was placed in was the top priority for those purchasing TVs.

However nowadays, the way we consume media content is diversifying and the content itself is becoming richer and more varied. As such, users are now prioritizing their own unique experiences and considering how their devices fit into their own individual tastes and environments. On top of this, TVs are evolving into smart devices, meaning that the scope of their experience offering is expanding. All of these factors are driving the current change in trends.

Q. Are industry insiders noting an experience-centric user trend?

Samsung Electronics started to provide smart TVs in 2011 and emerged as the industry leader. However, back then, users were less involved with the smart TV trend and there were few partners active in the market. These days, smart TVs are becoming increasingly important, and Samsung’s Smart TV has become a pivotal partner. Trend analysis shows us that, today, people are enjoying binge-watching shows more than they are watching shows in real-time. According to our internal research, people are spending more time watching Over-the-top (OTT) content on Samsung Smart TVs than they are watching live content. U.S. users subscribe to an average of three OTT services, demonstrating that smart TV markets are on the rise globally.

Q. How is the Samsung Smart TV adapting to these changing trends?

Samsung is committed to keeping up with changing trends and the Samsung Smart TV has gone through extensive research for better user experiences. One of our top priorities has been figuring out how to provide users with the best possible experience of finding and enjoying the content they want to consume.

Samsung offers a content forwarding discovery service called Universal Guide to help consumers make choices easily by recommending content tailored to individual user preferences. In addition, Samsung TV Plus is available for users to enjoy a variety of channels on – news, entertainment, movies, TV shows and more. This is a free TV service, with no strings attached.

On top of this, users can also appreciate leading art works on their TV via the Art Store of lifestyle TV The Frame and enjoy indoor workouts through Samsung Health, a functionality that was released this year. These services particularly benefit those who have experienced unexpected changes in their day-to-day lives this year and are thus finding themselves staying at home more.

Q. What does it take to make a great TV platform?

Nobody can make a great platform while working alone. When we appreciate what an ecosystem means, a great platform can emerge.

From the perspective of partners, high quality technologies and user convenience should be ensured. Furthermore, for the sake of a platform’s users, enriching and useful content and user convenience are essential features, as these factors are what drive an engaging user experience. Samsung, as a platform provider, needs to create a viable marketplace with which to build a mutually beneficial business model in order to drive continued investment and partner growth and ultimately improve user satisfaction. At the end of the day, relentless efforts driving strategies tailored to one’s platform is what can bear fruit.

Q. What makes the Samsung Smart TV unique in terms of its platform?

The Samsung Smart TV was created as a television device. Over the past 14 years, Samsung has been ranked number one in the TV industry, and during these years, Samsung has continued to build its leadership across the markets as well as cultivated a robust user base. As a service platform, the Samsung Smart TV was not a leader at all in the beginning. Thanks to Samsung’s market leadership and product offering as a TV manufacturer, we have been able to reach users around the world, and this user base helped the company attract partners. Considering that TVs are a home necessity and play a pivotal role in consumers’ media consumption, the Samsung Smart TV has an unbeatable position and capabilities in terms of product manufacturing and supply, user experience design and ecosystem operation based on its own platform.

These days, fewer people are watching TV in programs real-time, but are still tending to consume other types of media content on their TVs. Many consumers choose bigger and higher quality TVs in order to enjoy more immersive watching experiences. Today, TVs are more than just viewing screens. TVs have seen their uses expanded into the fields of workout, productivity, entertainment and home Internet of Things (IoT). Samsung’s Smart TVs are becoming an integral part of their users’ daily lives, displaying the product’s boundless potential as a platform.

Q. The 2018 Samsung Smart TV was presented as a device capable of supporting various activities, while the 2019 Samsung Smart TV was defined as a provider of customized services for any and all user preferences. How would you define the 2020 Samsung Smart TV?

The 2020 Samsung Smart TV prioritizes delivering a next-generation screen experience to users. This year’s Samsung Smart TV enables users to harness new services, a range of partner applications and Samsung TV Plus in order to bring the content they want right in front of them easily and quickly. What defines the 2020 Samsung Smart TV is the facilitation of services like Bixby, Alexa and Google Assistant for easy access to such areas as art, fitness and gaming features across such applications as Samsung Health and Art Store.

Q. Can you share one useful tip for Samsung Smart TV users?

I prefer to pick the content I want to watch and enjoy it whenever I find it convenient to. I make good use of both Korean and international OTT services, as well as Samsung TV Plus, from Friday night through to the following morning and have developed my own TV guide packed full of exactly the content I want to enjoy. While streaming, I am also able to get my laundry done, as my Smart TV will let me know when my machine’s cycle is complete so that I don’t forget to take my laundry out of the machine.

I also want to recommend the Art Store of The Frame, one of Samsung’s lifestyle TVs, as this lets you curate artworks that not only match your tastes, but also your mood or even the weather – a small luxury I very much appreciate in my home.

Q. With the advancement of technologies, things we have previously only imagined are increasingly becoming a reality. Would you share how you think the Samsung Smart TV will evolve in the long term?

The Smart TV I dream of is one with a constraint-free experience, whatever and whenever you want to do. This means a literally seamless experience when watching, playing or working with screens, controlling your devices and connecting to the world, for each and every consumer, regardless of their situation. I believe that this is the beauty of the technologies and innovations that Samsung can do better than any other.

* Service availability may vary by region, service provider, language.

Samsung has ranked number one in the global TV market for 14 consecutive years due to the ultra-high definition picture quality, immersive sound and rich user experiences provided by its televisions. And at the heart of it all has been Tizen OS, an open-source operating system that makes it easy for users to enjoy an expansive range of services quickly and conveniently.

Samsung Newsroom looked into the key features offered by Tizen that are driving premium TV usability and elevating the experiences of both users and partners.

User Experience – Access Vast Amounts of Content Easily

When you use a smart TV powered by Tizen, most forms of content are just a few clicks away. Smart TVs equipped with the Tizen OS support major OTT (Over the Top) services applications by default. When hooked up, the TVs also provide access to Samsung TV Plus, which lets you view a range of content including variety shows, TV series and movies free of charge. This experience is further enhanced by the ‘Universal Guide’ feature, which harnesses the power of AI to make intelligent, personalized recommendations that are tailored to your preferences.

* Universal Guide screen displayed above is available for European users only.

With Tizen, quickly selecting the videos you want to watch from among the flood of content becomes a breeze. The operating system spares users from frustration by minimizing input lag, which is the time required for the TV to reflect commands. Tizen-empowered smart TVs also feature Auto Game Mode, which allows the TV to detect and automatically change settings for an optimal gameplay experience when the user is using a gaming console.

Content Developer Experience – Streamlined Content Supply Across Devices

To best enrich the smart TV experience, collaboration with a host of partners and developers is crucial.

At Samsung Developer Conference 2019, Samsung Electronics unveiled a range of development tools that streamline the app building experience for the Tizen OS. ‘EasyST’ enables users to quickly test online video content on TVs, while ‘Wits’ helps with monitoring apps in development in real-time on a television. These and a range of other tools are available for anyone to access.

What’s more, through use of ‘Samsung Checkout on TV’ users can easily subscribe to an app or purchase content using just their Samsung Smart TV, regardless of which kind of IPTV connection they have. This removes the need for the establishment of an independent payment system by developers.

This platform also enables partners of Samsung Electronics to conveniently provide content to more than 140 million users in 197 different countries around the world. Since Tizen OS supports a broad host of TV models that range from FHD to QLED 8K, the operating system has made reaching a wider user base easier and more efficient. Tizen OS also offers support for a number of virtual assistants, including Bixby, Alexa and Google Assistant, which further facilitate easy access to a diverse array of content.

* Service availability may vary by region, service provider, language.

Across a vast range of locations and user types, Tizen connects users with development partners in order to expand the depth and scope of TV experiences. Going forward, the multi-faceted operating system will strike partnerships in areas such as arts, fitness and games in order to continue expanding the role that our televisions play in our lives.

Introduced in 2015, Samsung TV Plus offers Smart TV users access to 518 channels¹ spanning news, sports, entertainment and more completely free, with no strings attached. Now available in a total of 11 markets around the globe, the service makes it that much easier to enjoy the content you want, when you want it.²

Check out the infographic below to learn more about Samsung TV Plus’s evolution and offerings.

¹ As of April 2020

² To learn more about Samsung TV Plus and its channel offerings, visit samsungtvplus.com.

The TVs’ immersive displays are just as suitable for streaming heart-pumping workouts as they are for catching up on the latest binge-worthy show. And with simple controls for managing apps and connected devices, they make it that much easier to stay productive when working from home.

Read on for our tips on getting the most out of your Samsung Smart TV.

1. Enjoy Free Live TV

With Samsung TV Plus,¹ Smart TV users get instant access to over 100 channels spanning news, sports, entertainment and more – so they’ll never be at a loss when sitting down to stream.

Samsung TV Plus is 100% free, and comes pre-installed on all 2016 to 2020 Samsung Smart TVs. No downloads, additional devices, or credit cards required. With a simple internet connection, you can pick up where you left off on recently watched shows, discover new ones, and access video-on-demand services with ease.

With an ever-growing list of free channels – including CBS News, Bon Appétit, PlayersTV, and The Movie Hub in the U.S., as well as Rakuten TV’s Spotlight, Action Movies, Comedy Movies, and Drama Movies channels in Europe – Samsung TV Plus offers entertainment for every taste.

Along with this wide selection of leading channels and network favorites, there is also a wealth of free content for those interested in the arts. With a variety of concerts, tours and exhibits on offer, users can, from the comfort of their home, enjoy a high-definition concert by the Berlin Philharmonic,² or marvel at one of the Metropolitan Opera’s nightly opera streams.³

2. Work Up a Sweat

As much as we might enjoy our commute-free routines when working or studying from home, it’s still important to stay active throughout the day – even if that means turning your living room into a workout studio.

Luckily for Samsung Smart TV users, at-home workout videos catering to virtually all interests and abilities are just a few taps away.

Simply click on the exercise service of your choice, choose a workout to stream, and get started. It’s as simple as that. With the TVs’ high resolutions, you’ll never miss a step while working up a sweat. And with a variety of services available and more on the way, it’s easy to find the content you need to take your fitness routine to the next level.

Samsung’s new Samsung Health service offers a simple solution to satisfy Smart TV users’ fitness needs. Set to launch at the end of May in the U.S., U.K., Canada and Korea, with more markets on the horizon, Samsung Health combines free fitness content from world-class partners including the popular meditation app, Calm, as well as obé Fitness, Fitplan, Echelon, barre3 and Jillian Michaels. Compatible with 2018-2019 Samsung Smart TVs, the apps make it easy for users to workout at home.⁴

With Samsung Health, users will also enjoy access to the service’s wide-ranging content catalog completely free for one year after the service’s launch.

3. Work More Comfortably From Home

In addition to offering a range of options to help keep users active and entertained at home, Samsung Smart TVs make it that much easier to stay productive when it’s time to get to work.

In 2019, Samsung introduced its exclusive Remote Access feature. Available on the company’s latest Smart TVs, it allows users to remotely access and manage their personal computer(s) through their TV, regardless of their PC’s location.⁵

Remote Access also offers a wide variety of cloud-based documentation services that can make it easier for students to continue studying at home. They can even use a web browser to view online courses and live lectures on their TV’s spacious screen, so they won’t miss a single note or detail.

Remote Access also comes equipped with Wi-Fi Direct, which facilitates seamless screen sharing between TVs and PCs, mobile phones and tablets. This versatile feature opens the door for users to enjoy a wide range of content on their TV’s larger screen.

4. Find Some Peace and Quiet

Even the most media-savvy among us occasionally find ourselves needing to take a break from staring at screens to enjoy some peace and quiet instead. Thankfully, Samsung TVs’ Ambient Mode can help us do just that.

Ambient Mode enables Smart TVs to foster a relaxing environment by displaying works of art, family photos and other calming content when turned off. For those times when you’d like to completely tune out, you can program Ambient Mode to match the wallpaper or background of the space behind your TV, so your screen will blend seamlessly into its surroundings.

Transforming your TV into your own personal photo gallery has never been easier thanks to Tap View. Available on Samsung’s latest TVs, Tap View lets you mirror photos and other media to your TV’s screen with a simple tap of your smartphone. And with QLED displays’ revolutionary image technology, you can rest assured that your favorite snaps will be showcased in the full, high-res quality they deserve.

We’ve only just scratched the surface of what Samsung’s Smart TVs can do. Click here to learn more about the lineup’s latest updates and innovations.

¹ Samsung TV Plus is available in select regions including the U.S., Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria, Korea, and Thailand. Service availability may vary by region. TV Plus is available on 2016-2020 Smart TVs in the U.S., Europe and Thailand. In Canada, the service is available on 2017-2020 Smart TVs. In Korea, the service is available on 2013-2020 Smart TVs.

² Service is compatible with 2016–2020 Samsung Smart TVs.

³ Instead of downloading the app, users can choose to access the service via their Smart TV’s web browser.

⁴ Service availability and content partners may vary by country. Samsung Health will be launching on 2020 Samsung Smart TVs in the near future. Users with 2018–2019 models will be able to access the apps mentioned above via their Smart TV’s Apps section.

⁵ Available on 2019 and newer Smart TV models. Both the TV and PC must be connected to a network.

* The Samsung TV Plus home screen displayed above is available for U.S. users only

Samsung TV Plus, Samsung Electronics’ free Smart TV video service, is continuing to expand its free linear TV line-up. Automatically installed on Samsung Smart TVs in select regions¹, Samsung TV Plus now offers over 100 channels to users across news, sports, entertainment, and more.

Samsung TV Plus has also expanded its movie offering with the launch of its owned and operated channel, The Movie Hub. With its growing linear TV offering, Samsung TV Plus has something to suit every interest thanks to its diverse range of channels. For example, in the U.S. market, the service offers users the likes of CBS News, Yahoo Finance, Reelz, Lively Place and Crime 360 (from A+E Networks), Kitchen Nightmares, The Design Network, Bon Appétit, Tastemade, Fuse, VEVO, beIN SPORTS EXTRA, fubo Sports Network, Outside TV+, and many more.

Samsung TV Plus offers users free TV, no strings attached. No download, additional device, or credit card is needed – just an internet connection. With its new user interface (currently available on all 2019 Samsung Smart TVs with availability for 2017 – 2020 models in the U.S. coming later this year), users can easily pick up where they left off of on their recently watched shows, discover new ones, and access video-on-demand services. Plus, with the addition of the Samsung TV Plus button on all 2020 Samsung Smart TV remotes in the U.S. and Canada, users can easily access the full gamut of content Samsung TV Plus has to offer with just one click.

* Remote design and button layout could vary by model and region

To learn more about Samsung TV Plus and its channel offerings, visit samsungtvplus.com.

¹ Samsung TV Plus is available in select regions including the U.S., Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria, Korea, and Thailand. Service availability may vary by region. TV Plus is available on 2016-2020 Smart TVs in the U.S., Europe and Thailand. In Canada, the service is available on 2017-2020 Smart TVs. In Korea, the service is available on 2013-2020 Smart TVs.

The 2020 QLED 8K lineup provides consumers with an unprecedented viewing experience and unparalleled smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. Plus, it offers a range of smart features powered by Tizen, making it easier than ever for consumers to use voice commands and access new features like Tap View, Digital Butler and Samsung Health.

The ultimate expression of these different innovation is the new, flagship Q950TS QLED 8K TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.

“8K resolution has the potential to transform our industry. Screens over 75” are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup demonstrates the power of this potential. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Reinventing TV Design

The Q950 practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from about ten or fifteen feet away, consumers experience a stunning Infinity Screen effect where the bezels seem to disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.

In addition, the Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat black panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition.

At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.

And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they are watching lower resolution content. Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in bright rooms while still maintaining contrast.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet ensures a smooth streaming connection by optimizing the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content. Samsung Electronics is continuing to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio as important as video when it comes to an immersive streaming experience, the Q950 delivers some of the best TV audio on the market. It features speakers on every side of the display, as well as sub-woofers in the back. When combined with Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.

The Q950 can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Active Voice Amplifier (AVA) helps the 40% of U.S. consumers who say that these sounds tend to distract them while they’re watching TV by detecting the these noises and automatically enhancing voice clarity.

Finally, the Q950 is uniquely capable of using its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800, a 2020 CES Best of Innovation honoree. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. That’s why the 2020 QLED 8K TV line offers unique features that help consumers to better enjoy their content and interact with their different devices.

In 2020, Bixby, the Samsung’s AI assistant, is getting even smarter. Consumers can use their TV to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will offer multiple voice assistant options in order to provide consumers a choice by integrating Amazon Alexa and the Google Assistant into Samsung’s 2020 QLED 8K line. Now users will enjoy easier access to the content they love, with expanded smart home and TV control capabilities.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

Through Samsung TV Plus, Samsung’s free smart TV video service, consumers can easily access new content, even if they have cut the cord. With just an internet connection, consumers can instantly access news, sports, entertainment, and more—with new options joining all the time. There are currently nearly 100 channels on Samsung TV Plus, including CBSN (CBS’s 24/7 live digital news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV+, and much more.

Reimagining Connected Living

The 2020 QLED 8K lineup accounts for the evolving ways in which consumers use screens today through innovative new features that integrate into modern lifestyles.

Because four out of every five people do not get enough regular exercise, Samsung has developed a fitness and wellness solution designed to fit around consumers’ hectic schedules. The Q950 can serve as the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV. Through Samsung Health on the Q950, consumers will be able to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, Fitplan, Jillian Michaels, Echelon, obé fitness, and barre3 and more.

In addition, more consumers are using their mobile devices while watching content on their TVs, even though it can be difficult to see everything happening on both devices. Multi-View ensures that these consumers won’t miss a thing on either screen by projecting the screen of the consumer’s mobile device onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from side-by-side viewing to picture-in-picture viewing along with several other options.

To create an even more streamlined experience for consumers, the Q950 also offers novel ways of mirroring your mobile device and controlling your home devices. Tap View empowers consumers to mirror their phone screens to the TV just by touching the two devices together. And with Digital Butler, consumer can control more devices than ever before by using infrared technology to detect and control non-IoT devices within the home.

Similar to the way viewers already navigate the channel menus for their traditional cable or TV providers, Samsung Smart TV users in Europe will be able to easily find their favorite content using the TV PLUS interface. The video on demand (VOD) shows and movies will be delivered via the users’ internet connection.

Wide Range of TV in UHD

Thanks to TV PLUS, viewers will be able to enjoy the highest quality UHD and HDR movies through multiple channels directly on their Samsung Smart TVs. And because the TV PLUS app has been designed to have a familiar user interface, retrieving UHD and HDR content is both simple and enjoyable.

“Our goal at Samsung is to create innovative and valuable technology that makes our consumers’ lives easier and more enjoyable when it comes to watching their favorite content,” said Heeman Lee, Vice President of the Visual Display Business at Samsung Electronics. “With the European expansion of TV PLUS, we are thrilled to provide additional consumers access to new movies in UHD and HDR quality.”

VOD movies provided by TV PLUS are broken down into three categories: New Releases, Family and UHD. New Releases include titles that have been released within the past six-to-eight weeks, while the Family category includes newly released family-friendly titles as well as best-selling movies. The UHD category features movies that were recently released in UHD. Each category is refreshed weekly with new and top selling content.

Samsung’s partnership with Rakuten TV, a leading provider of UHD∙HDR movies and VOD content, delivers a wide range of options for movie enthusiasts and families to enjoy. Among the various UHD movies available via TV PLUS are titles such as “Passengers,” “Moneyball,” “Hotel Transylvania” and many more.

A Growing Platform

TV PLUS was first launched in 2015 in South Korea and its reach continues to grow. It’s already available across North America and Southeast Asia. In January 2017, TV PLUS was also made available in Germany.

Since its release, TV PLUS has continued to gain popularity across all available markets thanks to its volume and quality of content. TV PLUS has more than 8,900 titles available in the US, and its partnership with the BBC means that masterpiece documentaries such as “Planet Earth II” are available for Korean users. As of June 2017, TV PLUS is used by more than 480,000 people in Korea and Southeast Asia. 70% of Smart TV users in Korea are watching TV PLUS channels, and 41% of Smart TV users in Vietnam are using TV PLUS.

As TV PLUS is expected to additionally expand its influence in European markets such as France, Italy, Spain and the United Kingdom, Samsung Electronics will be further enhancing its smart TV content competitiveness in the world.