Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.

In line with this goal of seamless connections, Samsung has expanded the hyperconnected experience by partnering with Signify, formerly known as Philips Lighting, to incorporate the Philips Hue Sync TV app into Samsung TVs. These technologies work in perfect harmony to make content more immersive and add a cinematic quality to any home theater set up.

To dive deeper into the collaboration, Samsung Newsroom sat down with AJ Cho from the CX team at the Visual Display Business, Samsung Electronics and Yoojin Hong, Product Marketer of Hue at Signify Korea, to share insights into the partnership’s origin and setup tips to optimize your home entertainment experience.

▲ Philips Hue, synced with Samsung QLED TV, offers an immersive viewing experience that transcends the screen

Industry Leaders Create the Ultimate Entertainment Experience

The partnership between Samsung and Signify goes back to 2020. Philips Hue, known for its smart lighting system that allows users to adjust brightness and color, had just launched the Play HDMI Sync Box in 2019.

“We noticed how the Philips Hue Play HDMI Sync Box could sync lighting with the brightness and color according to the content being played on the screen. This significantly enhanced the viewing experience in a way we had never seen before,” said Cho. “At that moment, we knew we wanted to partner with Signify for a collaboration that would make our two products as cohesive as possible.”

“With years of research into lighting’s impact on human perception and psychology, Philips developed Hue, a sophisticated and intelligent lighting system offering not just adjustable brightness and color temperature, but also a spectrum of 16 million colors,” said Hong. “Teaming up with Samsung, a market leader in TV manufacturing, allowed us to take full advantage of our advanced lighting system. It was clear to me that this collaboration would lead to innovative solutions in home entertainment.”

▲ AJ Cho from the CX team at the Visual Display Business, Samsung Electronics (left) and Yoojin Hong, Product Marketer of Hue at Signify Korea

As a result of this partnership, Samsung TVs were the first in the world to support the Philips Hue Sync TV application. Now, when Philips Hue is paired with a Samsung TV,¹ the content is not just on the screen. It envelopes the entire room with lighting that harmonizes with each scene in real-time.

It’s also never been easier to set up. Simply install the app from the app store, attach the light to the back of your TV and pair the light to the TV. The light can be paired with the TV without a separate sync box, instead leveraging the Samsung Smart TV platform.

▲ Philps Hue Play Gradient Lightstrip attached to the back of a TV. The Philips Hue Sync TV app eliminates the need for a separate Sync Box, allowing for a cleaner and easier setup

“Previously, the Sync Box synchronized the lights only via the HDMI cable. In contrast, the Philips Hue Sync TV app allows content and the lights to sync. This means our consumers can enjoy this feature with everything from streaming services to video games,” said Cho. “It’s not only easy to install but also keeps the TV setup clean, with no need for additional cables.”

Smart Lighting Enhances Gaming, Movies, Live Sports and Much More

The Philips Hue Sync TV app supports a wide variety of content, including both game and video mode. The app will automatically use lighting optimized for the game you’re playing or the video you’re watching, synchronized in real-time to the content.

▲ An on/off comparison of Philips Hue Sync (Game Mode) on a Samsung QLED TV

“I strongly recommend using the lights on game mode, which provides immersive lighting based on the genre of the game you’re playing,” said Cho. “Whether it’s a simulation, FPS(First-Person Shooting), or racing game, the extra lighting pulls you in. Players can adjust the intensity of the light based on their preference as well for a highly customized experience.”

▲ An on/off comparison of Philips Hue Sync (Video Mode) on a Samsung QLED TV

Philips Hue also works well with movies or television shows. Cho’s personal favorite is pairing it with a horror movie. “Switching to Video mode with a horror movie transforms the room, immersing the viewer in a chilling, ominous atmosphere that truly elevates the viewing experience.”

▲ An on/off comparison of Philips Hue Sync on a Samsung Smart Monitor

Avid sports fans will also appreciate the synergy between Samsung TV Plus² and Philips Hue. This combination became especially exciting with the recent launch of the FIFA+ channel³ on Samsung TV Plus. Samsung TV Plus is Samsung’s free, ad-supported streaming TV service. The FIFA+ channel features an extensive collection of FIFA Originals, archives, and highlights from both men’s and women’s soccer.

Cho noted, “Using Philips Hue truly enhances the thrill of watching a game at home. Paired with superior sound and picture quality, the TV and the lighting combination creates a stadium-like atmosphere right in your living room.”

Maximizing Realism in Home Entertainment With Philips Hue

There are a number of key factors which influence how immersive content on screen can be. While the significance of picture and sound quality cannot be overstated, Hong believes that lighting might be the final piece needed to elevate the overall experience.

▲ Philips Hue Sync TV app, available on compatible Samsung Smart TVs, helps automatically sync the smart lighting according to various types of content displayed on the screen including videos and games

“Philips Hue harmonizes with Samsung Smart TV, adjusting its colors in real-time to reflect on-screen content and maximizing a sense of realism on screen,” said Hong. “Whether it’s a movie, TV show, or gaming, Philips Hue is able to precisely catch the changes on screen, intensifying the immersion of the content.”

Find the Perfect Philips Hue Setup for Your Samsung TV

Philips Hue offers a wide lineup of options to suit any home theater set up. Based on their experience, Cho and Hong have handpicked specific Philips Hue products designed to optimize the viewing experience.

▲ Philips Hue Play Gradient Lightstrip (left) and Philips Hue Play Gradient Light Tube (right)

Cho selected the Philips Hue Play Gradient Lightstrip, which can be attached to the back of a TV. “Similar to the way different colors are mixed to make the perfect shade of paint, this light strip uses different shades of light to create the desired ambience,” said Cho. “With its 45-degree beam angle and seamless connectivity, the Play Gradient Lightstrip allows your content and lights to be perfectly in sync.”

Hong prefers the Philips Hue Play Gradient Light Tube. “It’s versatile, easy to install anywhere around the TV, and its greatest strength lies in its customization,” said Hong. “The light tube can be rotated up to 340 degrees, allowing you to direct the lights precisely where you need it in any setup.”

¹ The Philips Hue Sync app is available on Samsung Neo QLED and QLED TV models Q60 and above released after 2022. A software update is planned for Q70B and Q700B 2022 models to support the app by the end of 2023.
² Samsung TV Plus is a free, go-to source for entertainment and sport, available to Samsung Smart TV, Mobile and Tablet customers. Samsung TV models manufactured after 2016 and mobile devices with access to Android 8.0 or higher will have Samsung TV Plus already built in. If your device is compatible, you will be able to download it directly from the Galaxy and Google Play store. Samsung TV Plus is available on Samsung Family Hub refrigerators and the web on select regions.
³ Samsung TV Plus is only available in South Korea, UK, Germany, Switzerland, Austria, France, Italy, Spain, The Netherlands, Sweden, Denmark, Norway, Finland, United States, Canada, Australia, New Zealand, India, Brazil and Mexico. The mobile app is only available in South Korea, United States, Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria and India.

Samsung Electronics announced today that models¹ in its 2023 Neo QLED and QLED lineup have earned the “Low Vision Care” certification from TÜV Rheinland. This certification is awarded to products that adhere to standards designed to assist viewers affected by Amblyopia, a type of visual impairment, by enhancing image presentation and improving vision detection.

“Technological innovation gains true meaning when it is available to everyone, so we’re thrilled to receive this certification that underscores our work to build features to make viewing more accessible,” said Seok Woo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics. “Under Samsung’s mission of ‘Screens Everywhere, Screens for All,’ we will continue to deliver premium screens that cater to the needs of every viewer.”

To improve the viewing experience for consumers with different types of low vision, Samsung developed Relumino Mode, which enhances specific parts of videos — such as highlighting outlines and improving contrast and sharpness — so that it is easier to discern content on the screen and follow the actions. Amblyopia, also known as lazy eye, occurs in about three percent of children, making it one of the more common low vision problems experienced in childhood. In most cases of amblyopia, a child’s brain ignores the signals coming from one eye, meaning it only develops pathways to the other eye.

TÜV Rheinland, a leading international certification body, awards its “Low Vision Care” certification by evaluating how technology impacts the user experience for those with amblyopia. It conducts various tests that compare how normal display modes and the Relumino Mode differ in clarity, sharpness and overall visual comfort.

In addition to this latest certification, Samsung screens have also received the “Circadian Rhythm Display” certification and “Eye Care” certification from Verband Deutscher Elektrotechniker (VDE), as well as the “Glare-Free” validation from Underwriters Laboratories (UL) for its technologies that offer a safer, more comfortable viewing experience. It also received the “Pantone Validated” and “Skin Tone Validated” certifications from Pantone, signifying that certified Samsung screens meet the organization’s color accuracy standards. This growing list of accolades highlights how innovation can positively influence consumer experiences with technology and reinforces Samsung’s global TV leadership over the past 17 years.

For more information on Samsung’s 2023 TV lineup, visit www.samsung.com.

¹ Neo QLED 8K (QN900, QN800), Neo QLED 4K (QN80 and above) and QLED (Q80 and above) series. Applied models vary by region.

▲ The HCU7030 provides a number of patient room-friendly features including a pillow speaker interface and Multi-Code Remote

“With these new models, Samsung will quickly advance the commitments we have made to the hospitality industry,” says Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new models are packed with unique and premium features to enhance the user experience, driving both patient and healthcare leadership across diverse environments.”

With a growing shift towards premium digital display solutions, the HCU7030 series transforms in-room engagement, giving patients an experience that makes them feel right at home. The HCU7030 series integrates the pillow speaker interface, allowing patients to enjoy clear audio and control of the TV right at their bedsides. It is also equipped with a business management suite for easy enrollment of devices and configurations that allow multiple configurations with the same profile and welcoming messages for new patients.

The HCU7030 series, available in sizes from 43 to 75 inches,³ showcases Samsung’s commitment to safety through its UL certification (UL 62368-1 incl. Annex DVB) and the use of three-pin plugs, upholding one of the highest safety standards in healthcare facilities. These displays are designed to be versatile and adaptable for various spaces and applications. The HCF8000 is a sleek, 32” QLED model with a 29.9mm slim design suitable for hotels and hospitality settings. It offers users an immersive experience, drawing them in with its optimal picture performance and design.

▲ The HCF8000 is designed for both healthcare and hotel settings.

Both series include a Multi-Code Remote that minimizes potential interference from neighboring devices and Web RTC for enhanced virtual healthcare assistance. These displays also come equipped with LYNK Cloud,⁴ a comprehensive cloud solution allowing customizable content, remote device management and access to OTT (over-the-top) entertainment. LYNK Cloud also helps decision-makers uncover insights that enable the delivery of optimized content to better serve end-users’ interests. Managers can leverage this guestroom management solution to review what content guests engage with, which promotions are entered or exited and review OTT and TV content viewership — enabling the ultimate guestroom content experience.

▲ (from left) The HCF8000 and HCU7030

The HCU7030 will be available in the U.S. starting on August 25, while the HCF8000 will be available in the U.S. and Europe beginning Q4 2023.

For additional information about Samsung’s hospitality displays, visit www.samsung.com/business.

¹ Web RTC will be available in Q4 2023.
² Additional hardware required for video conferencing.
³ HCU7030 is available in 43, 50, 55, 65 and 75-inch models.
⁴ Samsung LYNK Cloud is available for purchase separately.

“We’re thrilled to join forces with NEXON, a true pioneer in video games, to introduce the world’s first HDR10+ GAMING title, ‘The First Descendant,’” said Seokwoo Jason Yong, Executive Vice President of the Visual Display Business at Samsung Electronics. “This is a gaming milestone that goes beyond mere technological advancement; it represents Samsung’s continued commitment to enhance the gaming experience as technology evolves.”

HDR10+ GAMING Technology Ushers in a New Era of Gaming

HDR10+ GAMING provides gamers with the ultimate HDR game experience through deeper color, contrast and brightness. It also enables more accurate depiction of details in dark shadows and bright highlights, which allows users to fully engage in their gaming adventure.

HDR10+ GAMING supports an optimized experience that eliminates the hassle of adjusting numerous manual settings. And it enables enhanced gameplay with near-instant responses through low latency and variable refresh rate support. Furthermore, the standard provides developers with tools that allow consistent and reliable HDR gaming experiences across all HDR10+ GAMING displays.

“The First Descendant” is the first gaming title that will fully leverage the HDR10+ GAMING standard. It is set to provide gamers with one of the most responsive, accurate and frictionless HDR gaming experiences to date.

With Global Adoption and Innovation, HDR10+ Continues To Expand

Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry. The HDR10+ ecosystem has now grown to comprise 155 partners and over 7,000 certified devices including TVs, monitors, projectors, smartphones, tablets, set-top boxes and more.

This collaboration with NEXON reinforces Samsung’s unwavering commitment to providing superior visual experiences that go beyond entertainment and media consumption. Samsung’s latest gaming monitors and TV lineups¹ also support the HDR10+ GAMING standard, further reinforcing the company’s leadership in the gaming industry.

“By adopting HDR10+ GAMING, we are bringing the game to life in a way that was previously not possible,” said Hyun Kim, Executive Vice President and Deputy Head of Business Development at NEXON. “This partnership with Samsung is also raising the bar in HDR gaming, and we are excited to usher in this new standard of picture quality in video games.”

The open beta test of “The First Descendant” will begin on September 19, allowing gamers around the world² to experience the more realistic HDR gameplay firsthand.

For more information on HDR10+ technology, please visit https://hdr10plus.org/

¹ HDR10+ GAMING is supported on Samsung monitors (Odyssey 7 series and above) and TV models (Q70 series and 120Hz above) since its release in 2022.
² Not available in China.

There are many nuances around technological inclusivity, from widespread misconceptions about disabilities to the unique needs of every individual. Through the partnership between Samsung and RNIB, Robin lends his perspective and expertise to help the two organizations navigate these complexities with the ultimate goal of creating “Screens for All.”

Samsung Newsroom sat down with Robin to shed light on what today’s inclusive technology looks like, discuss his work with Samsung and get his perspective on what the future holds in the world of accessibility.

▲ Robin Spinks, Head of Inclusive Design at the Royal National Institute of Blind People

Assessing the Need for Accessible Technology

Spinks and his team work to improve the design and usability of products and services to ensure they are accessible to all individuals, while reinforcing the organization’s commitment to improving usability and accessibility in every aspect of daily life.

▲ Robin Spinks, Head of Inclusive Design at RNIB (right) speaks with Richard Moreton, Samsung (left)

Advocating for accessibility across such a diverse portfolio of products and services comes with unique difficulties, Spinks pointed out. “Some people will benefit from magnification, so enabling a zoom functionality on a portion of the screen, for example, will help optimize their viewing experience. Some may need assistance with edge detection or making the edges more discernible so they can follow the action on the screen,” says Spinks.

Today’s technology is more integrated into our daily lives than ever before and there are countless possibilities to innovate around the user experience.  Samsung and RNIB have embarked on this partnership together to shape the future of accessible viewing by creating uniquely powerful and accessible features that will innovate the viewing experience for all.

▲ “We’ve worked on everything from showers to bank machines, smart TVs to smartwatches, mobile phones to apps, digital services, eLearning and much more,” said Spinks

Power of Partnership: Samsung and RNIB’s Joint Mission for Better Accessibility

Traditional televisions can present challenges for those living with visual disabilities. Samsung and RNIB, however, have worked collaboratively to address this for nearly a decade, leveraging the power of technology to create a more inclusive viewing experience.

RNIB is heavily involved in testing user accessibility features, leveraging community insights and pain points to drive innovation. Combined with Samsung’s technological prowess and leadership in the television industry, Samsung Smart TVs and screens continue to incorporate groundbreaking improvements in their accessibility features and functions.

Born out of this partnership are some popular features like Relumino Mode.¹ Relumino Mode is designed to help improve the viewing experience for those with low vision, making it possible for more people to engage with and enjoy their favorite content. By enhancing specific parts of videos — such as highlighting outlines and improving contrast, color and sharpness — it is easier to discern content on the screen and follow all the actions. This important feature is designed to be powerful and customizable, so that it can work as a solution for all.

The collaborative efforts between Samsung and RNIB are making a real impact, and among the many companies RNIB works with, the partnership with Samsung stands out, according to Spinks. “Samsung is leading the pack when it comes to accessible television, not just here in the U.K. but around the world,” he said. “It’s been a brilliant thing to be part of that story and to continue to see it developing and evolving professionally and personally. It’s been genuinely gratifying to be a part of something so powerful.”

▲ Robin Spinks explores Relumino Mode on a Neo QLED TV

Through the partnership, Samsung’s Smart TVs have earned RNIB’s “Tried and Tested” Certification, which is awarded to products based on their suitability for people who are blind or partially sighted. Not only does this certification help guide consumer purchasing decisions, but it also holds manufacturers accountable to design products with all users in mind.

▲ Samsung’s Relumino mode offers customization of intensity appropriate to various viewing conditions

A Glimpse Into the Future of Accessible Tech

Samsung’s cutting-edge Relumino Mode is transforming home entertainment, making it more inclusive and accessible for all. And in Spinks’ experience, reception to Relumino mode has been positive. So why not expand its reach?

Spinks highlighted that there are two million people in the U.K. today with significant sight loss, and by 2050, that number is expected to double to four million — a considerable number of people who would benefit from an increase in accessible technology. “Think about all the devices that have a digital interface or screen. I think it would be interesting to look at those other devices, and other applications, where Relumino Mode could be useful.”

▲ A blurry vision goggle simulation of what Relumino Mode may look like to people with visual impairment

Spinks suggested that this type of technology should be expanded to a range of products that consumers encounter on a daily basis. Using public kiosks to order food, purchasing a train ticket, signing in digitally at the doctor’s office, and everything in between should be an equitable and accessible experience for all. “Our quest really is to achieve a culture where there are no barriers for people with sight loss when they’re accessing the digital world,” he said.

▲ Samsung Relumino Mode’s technology highlights outline while improving contrast and color for enhanced clarity

As we look to the future of accessible technology, he envisions a “dynamic mix of increased inbuilt mainstream technology” and more specialist support for specific use cases. He sees the need for accessibility to grow alongside operating systems.

When asked what advice he would give to companies or designers looking to develop accessibility features, he said, “Above all, talk to users and listen to their stories. Actively listen and understand the barriers that they’re facing and if you can, use a bit of simulation that enables you to learn and understand that.” He went on to say, “One of the best things about investing in accessibility is that everybody benefits from the fruits of your labors.”

▲ “It’s not just about providing solutions. Make accessibility features interesting,” said Spinks.

At the center of it all is a great user experience for everyone. “That’s the critical element and ultimately, that’s what it will be judged by — how easy and pleasing it is to use,” Spinks adds. “It’s about creating and co-creating thoughtful experiences that people don’t just find easy to use, but want to go back and use time and time again because they enjoy the experience.”

Spinks noted that designers, manufacturers, and engineers alike must adopt a forward-thinking attitude towards improving the user experience, offering a roadmap for the future of inclusive technology. “People talk about technological progress, but from our point of view, it’s only progress if it’s equitable,” he said. “If technology is inherently visual, that’s then exclusive and people with a visual impairment find it harder to participate in to enjoy those technologies.”

Samsung and RNIB understand that, particularly when it comes to televisions as accessibility features are designed to create more equitable and enjoyable experiences for all. “What’s especially impressive about Relumino Mode is it doesn’t visually disturb the picture to the point where non-visually impaired people would dislike watching,” Spinks said. “I can sit down with my family and for the first time actually enjoy watching the TV together.”

The journey toward a completely accessible technological landscape is far from over, but with the combined efforts of committed advocates like Robin Spinks and innovators like Samsung, progress will be made. Samsung and RNIB share the perspective that advancements in accessible technology underline the essential truth: technology should, and must, be for everyone.

To learn more about Samsung’s accessible technology, visit https://www.samsung.com/.

For more information on the Royal National Institute of Blind People, visit https://www.rnib.org.uk/.

¹ Relumino Mode targets those who suffer from severe visual acuity loss (Source: WHO, World report on vision, 2019) and symptoms of blurry vision. This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of any disease or medical problem. Any information found, acquired, or accessed through this feature is made available for your convenience and should not be treated as medical advice.
Some features may be supported at a different time, and service availability may not be available at the time of purchase of this product. Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only. The Mode does not work on other sources, OTTs, etc.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”

To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”

This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.

For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 

About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

Following the first installment of this series about the significance of hardware innovation in achieving premium sound quality, Samsung Newsroom sat down with its engineers once again to take a closer look at Samsung’s remarkable AI features that helped create a state-of-the-art sound experience.

Embracing AI for Sonic Perfection: Tuning Your Sound to Your Environment

“Ironically, I don’t recall sound engineers being interested in AI in the beginning when we started seeing a boom in the technology,” said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. But with an intuition that AI could help improve TV sound, the Sound Device Lab decided to get a head start, about six years ago, in exploring AI and its applications to sound technologies.

Then, a shift occurred. With the advent of the Neural Processing Unit (NPU) and its application to Samsung’s flagship TVs, the possibilities of applying AI technology to TV audio were unlocked. The team fast-tracked machine learning for its TVs which led to significant early successes. Kim is confident that AI has and will continue to exponentially elevate the viewing experience by enhancing TV sound in numerous and profound ways.

▲ “AI plays a critical role in improving the user experience on our screens,” said Kim.

Samsung’s advanced AI applications include a deep learning algorithm that distinguishes and separates the primary voice on the screen from other sounds. Before, an equalizer feature simply adjusted the high-, middle- and low-pitched sounds within humans’ audible frequency range — approximately 20 to 20,000Hz — to improve sound quality. The 2023 TVs and screens go above and beyond, providing deeper and greater details by analyzing content scene by scene and accentuating various audio elements including human voices, background music and sound effects. Additionally, this optimization process happens behind the scenes so that users can enjoy optimal sound effortlessly.

SpaceFit Sound: Tailoring Audio to Your Space

The listening environment and its acoustic properties must be considered to truly optimize sound from TVs. Samsung’s latest TVs come with the SpaceFit Sound feature that leverages AI technology to assess surrounding environments and ensure sound is appropriately adjusted. The feature utilizes the TV’s built-in microphone to automatically identify various factors present in the room, such as the distance between the TV and the wall as well as the room’s acoustic properties, to measure the reflection of the TV’s sound. AI is used to enhance the sound accordingly.

▲ SpaceFit Sound leverages AI to learn the acoustic properties of the environment and calibrates the sound accordingly.

“Through continuous research and analysis, we found certain frequency patterns that are more susceptible to change based on a device’s surroundings, potentially impacting the TV’s sound quality,” said Kibeom Kim. “The built-in microphone identifies changes in acoustic properties and sound caused by factors like a carpet or an empty room to optimize sound regardless of the TV’s location.”

“Traditionally, TVs use a set of dedicated sounds to check sound through the mic. SpaceFit Sound, on the other hand, utilizes real content to analyze viewing environments and modifies sound accordingly,” Kim explained. “The technology was designed not only for real scenarios but also real-time circumstances as the feature automatically and conveniently adjusts sound.”

▲ Samsung’s SpaceFit Sound has become the industry’s first technology to earn the Spatial Sound Optimization certification from VDE.

In recognition of the company’s dedication to innovation and user-centric design, Samsung’s SpaceFit Sound also became the first audio technology to receive the Spatial Sound Optimization certification from Verband Deutscher Elektrotechniker (VDE) in 2021.

Q-Symphony 3.0: Harnessing Hyperconnectivity for Three-Dimensional Sound

Whether it’s through bigger screens or deeper acoustics, today’s viewers desire more cinematic experiences. Q-Symphony is a proprietary technology from Samsung that orchestrates a harmonious interplay between a TV’s speakers and a connected soundbar, resulting in a richer, more vibrant audio experience. As the name suggests, the feature allows two audio outputs to synchronize, similar to a carefully conducted concerto, creating a unified, immersive soundstage. More specifically, the soundbar plays primary audio channels, while the TV speakers add background and surround sounds to create a dynamic and three-dimensional audio experience.

▲ Q-Symphony allows soundbar and TV speakers to work in perfect sync, producing harmonious blends of sound for immersive experiences.

Despite the apparent simplicity in concept, Q-Symphony leverages a wide range of AI technologies to produce and sync sounds with such accuracy. Any gaps in sound levels between the TV speakers and soundbar must be precisely synced to prevent unwanted echoes and achieve perfect audio harmony. Over the years, Samsung engineers have tirelessly worked to refine this technology. Q-Symphony 1.0, which originally utilized the TV’s top speakers, evolved into Q-Symphony 2.0, which controls all speakers with improved channel separation technology for a greater sense of depth and immersion.

The latest Q-Symphony 3.0 takes sound to the next level by integrating the neural processor and AI-based real-time voice separation technology. This advanced Q-Symphony feature provides three-dimensional sound by distinguishing and optimizing various audio elements including voices, background music and sound effects based on the type of content and users’ volume settings. The resulting sound is a perfect replication of the audio track the creators intended.

Samsung’s AI algorithm can also take the input signals and play them through multiple channels, whether it’s the soundbar or all the TV speakers, customizing each channel for powerful and dynamic sounds. In addition to content featuring Dolby Atmos or 5.1-channel audio, content with regular stereo channels can also be processed to create 20 individual channels. This means that any media can be delivered with exceptionally immersive sound quality on Samsung TVs and soundbars.

▲ “Q-Symphony is a revolutionary algorithm by Samsung that can masterfully synchronize audio volume and timing in perfect harmony,” said Kim.

“The sound offered through Q-Symphony is so immersive that viewers feel as though they are physically present on set with so many different background sounds coming alive through the feature,” said Kim.

Unifying Picture and Sound Experiences for Optimal Viewing Experiences

Today, AI sits at the core of Samsung’s audio strategy with its applications extending across numerous products. This widespread adoption of AI has resulted in features like Q-Symphony and SpaceFit Sound that enrich the audio experience, alongside other audio technologies that breathe life into content through dialogue and movement. Additional capabilities include Active Voice Amplifier, which adjusts and improves dialogue clarity with the speaker and surrounding noise in mind, Human Tracking Sound, which dynamically reproduces the sound based on the position of the on-screen speaker, and OTS Pro, which creates a dynamic soundscape based on the movement of objects or the speaker on the screen.

These features are the outcome of two symbiotic AI technologies: a content analysis model and a sound separation model. The neural processors work with both auditory and visual cues, among other signals, to create the perfect audio experience that syncs with what is happening on the screen. Despite the complexity of this process, Samsung was able to bring these features to life by forming a cross-departmental team of engineers and pooling resources across picture, sound and other departments.

The Future of Sound: Reshaping Audio Experiences With Samsung’s Sound Device Lab

▲ (From left) Seongsu Park, Sunmin Kim and Kibeom Kim at the Sound Device Lab are on a mission to capture audio just as the artists intended.

In the Sound Device Lab, there is a clear and unwavering goal that guides every innovation: recreate the original sound as closely as the artists intended, with consumers top of mind. AI is a critical tool that enables Samsung to do this.

Sunmin Kim, who heads the Sound Device Lab, believes that sound is just one side of the coin: “The focus on sound quality is a given, but all innovations that made breakthroughs came from user-centric design. Sound settings and features need to be straightforward and user friendly.”

Seongsu Park noted that 70% of TV sound comes from the product while the remaining 30% is shaped by the space in which the sound is played: “Our products will continue to leverage the latest measurement systems and AI algorithms to analyze space and sound settings for optimal sound quality.”

On a final note, Kibeom Kim also shared the Sound Lab’s ambition in the era of multi-device sound experiences initiated by the Q-Symphony feature: “There is unlimited potential in Q-Symphony to produce audio that works in perfect harmony. We will continue to improve inter-device connectivity and enhance the feature for our users.”

Samsung is committed to delivering premium experiences for consumers, prioritizing their needs through innovative products. With a strong track record as a market leader for 17 consecutive years, Samsung will continue to enhance the viewing experience and drive sound innovation.

▲ One of Samsung’s industry-leading anechoic chambers in Suwon is used to accurately evaluate the audio performance for various products.

Samsung Newsroom sat down with Sunmin Kim and Seongsu Park from the Sound Device Lab within the Visual Display Business at Samsung Electronics to discuss the importance of audio in delivering a superior viewing experience as well as Samsung’s latest innovations in sound and picture quality.

▲ Samsung’s sound engineers explain why audio is so important for the TV viewing experience and introduce some of the latest features based on artificial intelligence (AI).

Bringing Content to Life Through Sound

“Sound plays a very important role in making the content we consume immersive,” said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. Be it romantic films, funny TV shows or even live sports broadcasts, Kim believes that a majority of the emotional impact from visual content is delivered through sound. “For example, it’s often the background music and sound effects that make horror films more terrifying. If you were to turn off the sound, many scenes wouldn’t be as scary. In fact, you may even find some scenes to be funny.”

▲ “The Sound Device Lab is committed to developing optimal solutions that deliver sound just as artists intended,” said Kim, Head of the Sound Device Lab, Visual Display Business.

“Film, TV and music directors are all artists. And what’s important to me is that they work to amplify stories through sound effects and music,” said Kim. “The goal here at the Sound Device Lab is to deliver content to viewers as the artists intended.”

This can be a daunting task because production and viewing environments tend to vary significantly. Seongsu Park, who oversees speaker development and audio evaluation in the Sound Device Lab, shared some of the challenges his team faces.

“Audio for movies and TV shows, in general, are mixed to a reference level of approximately 85 decibels (dB), equivalent to volume levels found in a movie theater. However, at home, many viewers watch the content at lower volumes. According to our research, many TV viewers reduce the volume to around 60dB, and some even to 20dB, to avoid disturbing neighbors,” explained Park. This means that dialogues that would have been audible in the mixing studio may be indiscernible in the living room. Engineers must consider additional differences in consumers’ viewing environments such as curtains, furniture and other elements that might absorb or deflect sound waves.

▲ “We’ve moved on from front-facing speakers to speakers all around the TV,” said Park of Samsung’s Visual Display Business.

The Sound Device Lab found solutions in the form of hardware and software innovations. From the hardware side, multiple smaller, specialized speakers were introduced to provide surround sound. The software side tuned these speakers to form a balanced audio experience and remixed the sound signals to ensure key sound factors are delivered to viewers.

From Few, Front-Facing to Many, Everywhere-Facing Speakers

TVs are usually limited to their set form factor when producing sound. Recently, this limitation has become increasingly restrictive for sound engineers as TVs have become slimmer from both the front and side. “In the past, huge front-facing stereo speakers were on each side of the TV screen. Current TV designs deny such placement,” said Park. “We were forced to dig deep.”

▲ TV designs have become thinner and slimmer, forcing sound engineers to get creative.

The Sound Device Lab responded to the challenge by developing multiple smaller speaker units for its TVs and placing them away from plain sight. By arranging these units in different directions and coordinating the audio output, the team was able to simulate surround sound.

This technology is further pushed in models that feature Neural Processing Units (NPUs), such as the Neural Quantum Processor found on select Neo QLED TV models, by unlocking features such as Object Tracking Sound (OTS). OTS identifies picture and audio objects on the screen in real time before matching, tracking and coordinating multiple speakers to create a dynamic three-dimensional soundscape.

▲ The latest Samsung TVs utilize a number of distributed speakers to offer a more 3D-like sound.¹

To support slimmer bezels and flat-to-the-wall TV designs, sound engineers also had to reduce the physical size of the speakers. Speakers operate by physically pushing out air, so in many cases, speaker performance is directly affected by size. As the Sound Device Lab could not physically enlarge the speakers, it instead focused on the range of movement.

“Let’s say the moving range of a speaker driver is 100. Using 50-70% of that range was considered to be sufficient. To respond to slimmer TV designs, however, we raised that range to 80-85%,” explained Park. “As we fit smaller but more efficient speakers in our TVs, we were not only able to accommodate the slimmer design, but we also ended up improving the collective sound performance.”

▲ A wide range of speakers are strategically positioned in recent Samsung TVs, including up-firing and side-firing hidden center speakers as well as woofers that bounce deep bass off the walls.¹

Creating Perfect Balance From Every Angle

While adding speakers resulted in a more immersive and dynamic audio experience, it posed another challenge. Sound engineers had to fine-tune and balance the multiple speakers to achieve a perfect blend of sound. With many speakers operating at differing frequency ranges and all facing different directions, tuning them to work in unison as a single balanced unit became exponentially difficult — but it had to be done.

The effort started with gathering accurate data. In anechoic and semi-anechoic chambers, the Sound Device Lab members measured TV sounds from 323 different points, covering the entire range of TV viewing, for each of the settings until the frequency and volume balance was optimal. After that, they took each model to listening rooms and simulated various real-life living room settings to ensure the speakers were tuned to perfection.

▲ Direct sounds, sans echoes and reverberations, are measured and tuned at a total of 323 points by adjusting TV angles. This is an essential process in tuning each unit to an optimal sound balance.

▲ (Clockwise from the top left) The images represent the following: (1) a graph measuring Sound Pressure Level (SPL) by frequency band at a specific angle, (2) SPL in a specific frequency space, (3) SPL by distance for all frequency bands and SPL by frequency band at an angle from a specific direction and (4) a graph combining measurements from all 323 points. This is the process of finding a “Target Curve” that ensures even sound distribution within the human hearing range, tuning each speaker to deliver excellent sound quality from any angle.

Future-Proofing Sound

As the global TV market leader for 17 consecutive years, Samsung remains committed to innovating the TV experience. So, what’s next?

“I was shocked when a colleague told me that the volume keys are the most frequently pressed buttons on a TV remote. This signals a clear inconvenience. So, it has become a vision of mine to remove the volume buttons completely from the remote control,” shared Park, expressing his desire to enable Samsung TVs to automatically adjust the volume based on surrounding noise.

“Great technology produces and delivers accurate sound,” said Kim. “We will continue to incorporate our long-running expertise with newer technologies such as AI to create as close a reference sound as possible.”

In the next part of this series, Samsung Newsroom will explore the role of AI in elevating audio performance and sound experiences.

¹ Speaker locations may vary by model.

SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD.

Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated in TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu.

Samsung has earned “Color Vision Accessibility” certification from TÜV Rheinland,³ in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility, under the vision of “Screens Everywhere, Screens for All.”

“We are thrilled to introduce additional accessibility features, including SeeColors and Relumino mode, in our 2023 TV and monitor lineup to assist individuals with color blindness and low vision,” said Seokwoo Jason Yong, Executive Vice President of Visual Display Business at Samsung Electronics. “Under the vision of ‘Screens Everywhere, Screens for All,’ we will continue to innovate and bring inclusive technologies closer to our consumers.”

For more information on Samsung’s accessibility features, please visit www.samsung.com.

¹ SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor.
² This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of any disease or medical problem. Any information found, acquired or accessed through this feature is made available for your convenience and should not be treated as medical advice.
³ TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The “Color Vision Accessibility” certification was awarded on June 7, 2023.

Relumino Mode, a viewing mode on select Samsung TVs, was designed to augment the visual capabilities of those with low vision, making it possible for anyone to engage with their favorite shows, movies and documentaries like never before. By highlighting specific parts of videos — such as contrast, color and sharpness — this feature makes it easier than ever to discern content on the TV screen.

To shed more light on this groundbreaking inclusive technology, Samsung Newsroom sat down with Dr. Kyungah Park and Jason (Jaeseong) Park from Visual Display Business, Samsung Electronics, to discuss everything from development to clinical trials.

▲ Jason Park (Samsung Electronics) and Kyungah Park, M.D. (Samsung Medical Center) discuss their journeys in creating and clinically testing Relumino Mode

Screens for All — Including People With Impaired Vision

Relumino, borrowed from Latin, means “to give back the light.” The idea is to restore vision as much as possible to people with impaired vision. Earlier this year at CES, Samsung introduced Relumino Mode on select Samsung TVs. This follows the wearable device “Relumino Glass” and the smartphone image processing software “Relumino App,” each revealed at CES in 2017 and 2018, respectively. Before that, Relumino was conceived in “C-Lab(Creative Lab),” Samsung Electronics’ in-house venture program. It has evolved and expanded ever since.

▲ Relumino Glass(left) and Relumino Mode for Samsung TVs(right)

“For several years, ‘Screens for All’ has been one of the key mottos for us. We’re working to further enhance TV accessibility and promote inclusion,” said Jason Park, who plans products and services for the Visual Display Business. “People with low vision are still a key demographic that need better TV viewing experiences.”

Innovation Rooted in the User’s Perspective

To develop Relumino Mode, planners and engineers met with a number of advisors who had visual impairments to understand their wants and needs.

▲ Jason Park, Visual Display Business, Samsung Electronics

“There’s an early experience that really changed my perspective,” shared Jason. “When we first met an advisor for Relumino Mode, I asked him to ‘Please come here and have a seat’ to which he replied, ‘Where is here?’ That was a hard and clear wake-up call for me. I was so embarrassed.” It was then that Jason realized that they were exploring a totally new territory and would have to first understand the way their users see the world.

▲ As part of the efforts to understand customers with visual impairments, Samsung engineers used special goggles to simulate blurry vision

Despite the decades of collective experience in enhancing TV picture quality, this particular project presented a unique challenge that none of the engineers had encountered before. Typically, their expertise lay in identifying even the slightest imperfections on the screen, but now they had to understand what it’s like as a user to have impaired vision. In addition to consulting advisors, the engineers utilized special goggles that simulated blurry vision, serving as a starting point for their exploration. Through a process of generating ideas, conducting trials and learning from mistakes, they eventually developed a solution that could be considered a genuinely effective viewing mode.

Clinical Trials and Direct Feedback

After initial research and development came trials on a larger scale. This is where Samsung Electronics decided to collaborate with Samsung Medical Center, one of South Korea’s most comprehensive medical facilities.

▲Dr. Kyungah Park, Department of Ophthalmology, Samsung Medical Center

“Clinical trials targeting people without disabilities are popular and recruiting subjects for these projects is relatively easy. Some even ask to join before we ask,” said Dr. Park. “But, that was not the case for the Relumino study. The pool was much more limited as we were more strict with our requirements — we targeted people who have lower vision than WHO’s vision impairment criteria.”

However, the people that Samsung contacted showed much passion for the project. “Many who joined the trials were very excited and didn’t mind traveling long distances for the study. Thanks to their support and encouragement, we were able to carry out the research,” Dr. Park added.

Four 55-inch Samsung QLED TVs were featured in the tests. One displayed the control image with no picture enhancements at all. The other three TVs showed the same content with Relumino Mode on high, medium and low. The TVs were installed on a meter away from each other onw a wall in a room with a specified amount of light.

The test was two-fold, with objective and subjective evaluations. A certified contrast sensitivity test was employed for the objective evaluation. For the subjective evaluations, participants were asked to examine a set of eight still images and two videos on each of the screens. Their satisfaction levels were measured on a scale of 0 to 10. Based on the results, researchers carried out additional interviews adjusting picture enhancement levels on the spot.

▲ A blurry vision goggle simulation of what Relumino Mode may look like to people with visual impairment

Relumino mode was well received by the group. One of the participants highly praised the technology, saying “I was thrilled to see the ball in a soccer match on screen. It can get frustrating if you can’t see the ball because of low vision, as you can imagine. Relumino Mode helped me see the ball clearly.”

“The subjects’ responses indicated the Mode’s subjective results while the contrast sensitivity testing showed its objective results. Both of these factors, combined, allowed us to find the optimal setting for a brilliant image on TV,” said Jason.

Screens for All, Today and Tomorrow

“While [the Relumino Mode] project focused on people with relatively severe visual impairment many people with slightly lighter symptoms still need help. I’d like to work on developing projects for them,” explained Dr. Park.

Jason shared a similar point of view, saying, “Samsung will continue to advance technology in the long term to provide personalized picture quality for people with vision impairment and let them enjoy TV comfortably.” Samsung remains committed to accessibility and strives to leverage its technologies to enable more people do what they enjoy.

▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4.

Unbox & Discover 2023: A Closer Look at the Global Launch Event

Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations.

Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K.

This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world.

▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend.

Expanding Partnerships With Creators in America

Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.”

Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives.

Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.

Modeling the Samsung Lifestyle in Australia

On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles.

▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors

▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings.

▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event.

▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees

▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors

Creating Buzz at Marina Bay Sands in Singapore

▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products.

▲ As part of its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right).

▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts.

▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences.

Intimate Experiences With Screens Across Europe

European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event.

▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup.

▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout.

▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales.

▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup.

Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.”

Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out.

Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, has kicked off its annual Tech Seminar series in Frankfurt, Germany, showcasing its 2023 product lineup and the cutting-edge picture quality and smart features of its latest Neo QLED and OLED TVs and gaming monitors.

Tech Seminar sessions have served as a platform for delivering detailed information and exclusive hands-on experiences with new products for the past 12 years. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung is presenting innovative technologies from its 2023 lineup that provide unparalleled viewing experiences and user-friendly features in all types of viewing environments.

The 2023 European Tech Seminar in Frankfurt marks the start of this year’s event series, with similar sessions scheduled to be held in regions including Australia, Southeast Asia and Latin America in 2023. The events will see Samsung showcase new technologies across its TV, monitor and lifestyle product lineup:

New Neo QLED 4K/8K models are equipped with Samsung’s latest hardware and software advancements, offering breathtaking clarity, dynamic contrast and expressive colors suited for any viewing environment.

Samsung’s new 77-inch OLED S95C comes with dazzling OLED screens with unrivaled bright and colorful picture quality and 49-inch Odyssey OLED G9, featuring a dual QHD 1800R curved display with a 32:9 ratio provides premium gaming experience.

The Frame, along with Samsung Art Store and Matte Display enables users to enjoy beautiful artworks with drastically reduced light reflections.

“We are thrilled to hold Tech Seminars in this year to showcase our latest technological advancements in our 2023 lineup,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These seminars provide unique opportunities to experience innovations firsthand before the official product launches. We look forward to discussing the latest screen technology with media and experts in the coming months.”

For more information on Samsung’s 2023 TV and monitor lineup, please visit www.samsung.com/.

With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.

According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.

By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.

The Carbon Trust is a global climate consultancy driven by the mission to accelerate the move to a decarbonised future. The ‘Reducing CO2’ certification signifies that a product’s carbon footprint is reducing year-on-year. It evaluates the amount of GHG (Greenhouse Gas) generated throughout the entire product lifecycle using internationally recognized standards.¹

This year, 11 models across Samsung’s 2022 TV lineup, including three Neo QLED 8K models, three Neo QLED 4K models, two QLED models, two Lifestyle TV models and one Crystal UHD TV model, obtained the certification by reducing the weight of the product and the power consumption during the use phase.

Samsung has long been committed to not only driving product innovation but also shaping and implementing environmental sustainability technologies. During Samsung’s keynote event at CES 2022, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division, unveiled the company’s vision of “Together for Tomorrow”, highlighting Samsung’s commitment to creating a sustainable future and driving collaboration as part of the global community to preserve our planet.

As part of the initiative, Samsung’s Visual Display Business is set to use around 30 times more recycled plastics to produce its display products than it did in 2021. Samsung also revealed its plan to expand the use of recycled materials in all of their mobile and home appliance products by 2025.

In addition, Samsung has been adopting various sustainable practices to minimize the environmental impacts throughout its products’ lifecycles. The company’s ‘Eco-Packaging’ program — which allows consumers to upcycle the packaging for TV products into versatile pieces of furniture — has been upgraded this year with product packaging using 90% less ink while also removing the staples during production.

Samsung has also expanded the SolarCell Remote, which eliminates battery waste with built-in solar panels, to all TV models in 2022. Additionally, Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to a 2022 high resolution monitor S8 to reduce marine waste and minimize the environmental footprint.

“As the market leader for 16 consecutive years, Samsung is not only focused on the technological advancements, but innovations around human-centric technology and the environment,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to implement various sustainability initiatives and eco-conscious activities in line with its ‘Going Green’ vision.”

¹ Internationally recognized standards such as PAS 2050, GHG Product Standard or ISO 14067

Following the introduction of the company’s 2022 lineup at the recent Unbox & Discover event, Samsung Newsroom is highlighting the company’s ongoing efforts towards innovating for improved TV accessibility in the infographic below.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.

* The images in the article have been edited for illustration purposes.

The immersive experience represents the continuation of Samsung’s commitment to celebrating the ever-moving crossroads of art and technology, with the visionary mind of Michael Murphy. On Murphy’s spiral installation, that stood almost twelve feet tall in a darkened room, audiences were teleported to Gorgon City’s exclusive performance, while Cercle’s sweeping camera and cinematography flaunted the rich landscapes of the rocky Biokovo Natural Park on Croatia’s rocky southern coast – all through the all-encompassing lens of the QN900A Neo QLED state-of-the-art 8K Infinity Screens. As Gorgon City’s set unfolded on the striking and complex architectural glass walkway, Murphy’s trademark perceptual deception revealed itself to show the nearly bezel-less, Anti-glare screens, with all eleven working in unison, spiraled to manipulate the eye.

Michael Murphy said: “I’m so proud of this installation. To think this is the first time I’ve ever worked with moving images in my art, so the challenge of integrating them onto not just one, but eleven screens – well, it looks and feels amazing. Of course, Cercle’s unbelievable cinematography and the breath-taking picture quality of the Neo QLED made my job easier, not to mention the fact they’re Samsung’s slimmest ever screens, but I’m beyond excited the installation has helped me push my art to the next level. That’s why I’m so glad Samsung and I got to work together for this piece – we’re both pushing for viewers to see the world in a new light. I do it with mind-blowing perceptual tricks, Samsung with their mind-blowing screens.”

As Croatia’s vivid blues, oranges and greens swept across the true-to-life picture and the richest, nearly bezel-less color ever seen, audiences weren’t just transported to a set on the Adriatic coast, but thanks to Murphy’s transformational installation, to a different world entirely.

“At Samsung, we’ve always tried to push boundaries, and there is no greater boundary to cross than to experience a new and fresh perspective,” said Nathan Sheffield, Samsung’s Head of TV & Audio. “That’s why we wanted to work with Michael, because his work has always transcended the boundaries between art and perception. Cercle has done the same with music, cinema and culture. At Samsung we aim to show our customers how expressive, inspiring and colorful the world can be. With Michael, Cercle and the remarkable visual power of the super Neo QLED we’ve made a big step towards our goal.”

“Just wow,” said Cercle founder, Derek Barbolla. “We’ve filmed some beautiful scenes worldwide, and we knew the Skywalk video with Gorgon City would be no exception. However, none of the performances we’ve filmed have looked just so true-to-life on screen. Then, when combined with Michael Murphy’s perceptual artistry –it reaches a whole new level. It goes to show – when you entwine music, cinema, art and the world’s best TV, you can create something truly special.”

Matt Robson-Scott of Gorgon City said: “It’s been an honor to work with the Samsung and Cercle team. It was such an amazing experience shooting in a such an epic location and we feel like it suits the track perfectly. We were blown away by the way they work and hope everyone loves the video as much as we do”.

Samsung’s new, flagship QN900A Neo QLED television, like the immersive experience, delivers a mesmerizing viewing experience with true-to-life picture, rich color and anti-glare technology in the comfort of your home. For superpowered visual technology, only available with the Neo QLED 8K TV, you can truly experience new perspectives.

Relive the exclusive performance and Experience New Perspectives first-hand at https://www.samsung.com/uk/explore/experiences/new-perspectives-neo-qled/.

In recognition of The Serif’s leading design, which was inspired by the letter ‘I’ and is even featured in the TV’s frame, the compilation below features The Serif in nine houses in different countries with different interior designs as a testament to the lifestyle TV’s ability to fit any aesthetic.

Take a look at the infographic below for a closer look and some insight from local Samsung TV experts into how The Serif is able to fit harmoniously into any interior and elevate its users’ everyday spaces.

Samsung Electronics strives to incorporate environmental sustainability into everything it does. The company’s products are thoughtfully designed to minimize their impact on the environment throughout their lifecycle – from the planning and manufacturing stages to their use and recycling.

This includes using power-efficient semiconductor chips, sustainable packaging and energy-saving technology, and offering consumers the ability to upcycle packaging and old devices. Through tangible solutions like these, the company is empowering consumers to take part in an important mission: conserving resources and reducing their environmental footprint.

These efforts are reflected in the company’s TV lineup, including its 75-inch Neo QLED TV (QN90A). Check out the infographic below to examine how Samsung took a ‘full circle’ approach to sustainability with one of its latest displays.

When it comes to generating the best viewing experiences possible on a TV, a balanced array of technologies and features are necessary to determine the picture quality of a display. From resolution to refresh rates, contrast levels to backlight control and color gamut to upscaling capabilities, all these features work together to create and produce high-quality images on-screen.

Samsung Electronics’ 2021 Neo QLED lineup features technological breakthroughs that deliver immersive and true-to-life viewing experiences like never before thanks to its LED modules on the hardware level through to its upscaling processes on a software level. With Samsung’s proprietary Neo Quantum Mini LEDs, Quantum Matrix Technology and Neo Quantum Processor, users can enjoy true-to-life viewing experiences that are better than ever before.

What’s more, Samsung’s Neo QLED lineup also features an incredibly thin and stylish Infinity One Design.¹ With bezels all but erased at less than a millimeter, users can fully immerse themselves into the images on-screen, and given that the Neo QLED hangs on the wall just like a painting, it can blend seamlessly into various interiors.

To better understand how three key technologies of the 2021 Neo QLED lineup work together to enhance the overall picture quality experience, Samsung Newsroom is introducing them in dynamic graphic format for easy comprehension.

Manufactured With Precision – Quantum Mini LEDs

Samsung’s 2021 Neo QLED comes with an all-new form of light source, Quantum Mini LED. A whole new display technology featuring thousands of LEDs that are much smaller than standard LED modules,² Quantum Mini LEDs reveal accurate and sophisticated image detailing while maintaining precise backlight control.

The secret behind the miniature size of Quantum Mini LEDs is Samsung’s proprietary micro layer technology that mounts micro layers inside the LED itself, as opposed to conventional technologies that pack layers on top of the LED, in order to eliminate unnatural noise among the LED elements and ensure deeper blacks can be displayed without blooming.

4,096 Levels of Lighting Control for Greater Bright-to-Dark Contrast – Quantum Matrix Technology

The 2021 Neo QLED lineup also incorporates Samsung’s proprietary Quantum Matrix Technology, which harnesses enhanced 12-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 4,096 levels, four times greater than conventional 10-bit displays.³ This also creates even more possibilities to deliver the ultimate in contrast ratio management and deeper shades of black.

But that’s not all. With advanced local dimming control, 2021 Neo QLED lineup can efficiently manage power and improve peak brightness, making bright areas brighter and dark areas darker by harnessing unused electric power from dark areas and concentrating it to be used in bright areas. Quantum Matrix Technology takes advantage of the Quantum Mini LEDs’ superb hardware characteristics, all embedded in an LED the size of a grain of sand, and offers viewers sharpness and color volume that is more true-to-life than ever before.

Advanced Upscaling Divided Into 16 Artificial Neural Networks – Neo Quantum Processor

The crisp definition and vivid colors offered by Quantum Mini LEDs and Quantum Matrix Technology are brought to life by Samsung’s powerful Neo Quantum Processor and its AI upscaling capabilities. With 16 multi-modal neural networks running at once, the 2021 Neo QLED lineup delivers smooth and seamless 4K or 8K upscaling that meets the needs of the finest home theaters.

Samsung’s Neo Quantum Processor features AI-powered deep learning technologies that mimic the mechanism of human learning and memory, and the 2021 Neo QLED lineup sees a significant upgrade in this technology as the Neo Quantum Processor has grown from featuring one to 16 neural networks. These 16 different neural networks categorize content based on input resolution, quality and more.

Furthermore, since the Neo Quantum Processor includes dedicated upscaling models to precisely upscale content based on various factors including resolution, edges, details and noise levels, its 16 multi-modal neural networks can upscale SD broadcast content, HD videos on streaming services or even FHD content from Blu-ray disks, enhancing the exact aspect of picture quality needed for each content type.

¹ Infinity One Design is offered on QN800A and above. For detailed lineup information, please visit www.samsung.com.

² Compared with LED module height featured in the 2020 Samsung UHD TV, each Quantum Mini LED is 1/40 the size.

³ 10-bit: 2¹⁰ = 1,024 levels of control; 12-bit: 2¹² = 4,096 levels.

By applying minimalistic design thinking and principles to focus just on the core elements of the user experience, Samsung has been showcasing TV designs that seamlessly blend and connect with the screen’s surroundings while taking ever-changing lifestyles, viewing habits and environments into consideration since 2006.

As Samsung commemorates its 15^th consecutive year of global market leadership across the TV industry,¹ check out the infographic below to see how the company has been leading industry innovation and design and providing the most optimized viewing experiences to users for the past 15 years.

¹ January 2021 data released by market research firm Omdia

Samsung Electronics today announced that all models¹ of The Terrace TV, the premium product line designed for outdoor lifestyles, have become the first in the TV industry to be verified for outdoor visibility performance.

This verification comes from U.S.-based Underwriters Laboratories (UL), a global independent safety science organization with over a century of experience in driving safety solution innovation.

In normal outdoor settings, consumers must find means to block sunlight to gain appropriate visibility, which has been a major issue across relevant product categories. To receive this verification, a product must undergo several rounds of rigorous testing, in which peak brightness of over 3,000 ~ 4,000 nits,² a higher contrast ratio of over 1,000:1, and color volume greater than 80 percent should be altogether achieved under over 10,000 LUX condition. The Terrace TV has displayed outstanding performance in these three key areas so viewers can enjoy clear, vivid images even in bright outdoors.

It also features Samsung’s premium QLED display, anti-reflection technology which reduces light reflection from its surface, as well as AI picture quality optimization technology for automatic brightness adjustment.

In addition to Samsung’s OH55A, an outdoor signage product which uses the same outdoor visibility technologies as The Terrace, also received visibility verification.

Samsung also recognizes the importance of weather resistance against rain and dust for outdoor TV set models. The company obtained IP55 water and dust resistance standard certification from International Electrotechnical Commission (IEC), which together with the latest UL verification will play a pivotal role in fortifying Samsung’s efforts to provide an optimal viewing experience in various outdoor conditions.

“UL’s outdoor visibility verification for The Terrace will enable consumers across the globe to further add values to their viewing experiences,” said Yong Hoon Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “As a leader in the TV industry, Samsung will continue to drive innovative technologies that are optimized for new and emerging lifestyles.”

¹ LST9 65- and 75-inch, LST7 55-, 65- and 75-inch

² Brightness of LTS7: 4,000 nits, Brightness of LTS9: 3,000nits.

As part of Samsung’s efforts towards creating eco-conscious products and services across all areas of its business operations, the Samsung TV’s solar cell-powered remote control is powered by lighting instead of conventional disposable batteries and can be recharged using sunlight, indoor lighting or USB.

Take a look at the video below to learn more about the sustainable – yet high-performing – Samsung’s SolarCell Remote.

Meanwhile, Samsung Electronics strives to incorporate environmental sustainability into everything we do. Our products are thoughtfully designed to minimize the impact on the environment during their entire lifecycle – from planning and manufacturing to consumption and recycling.

▲ (From left) Taejin Hong and Woomin Lee of Samsung Electronics’ Visual Display TV Product Planning CX Team

Every day, Samsung Electronics’ engineers and product planners work together to the end of creating products that are as fresh as they are innovative and groundbreaking. Their mission is no simple one: to introduce new ideas and advancements in technology while raising the bar, year after year.

Since the first introduction of the flagship QLED TV in 2017, Samsung’s product planners have been responsible for the introduction of countless innovations, ideas and partnerships with the goal of bringing users the tailored, true-to-life viewing experiences they expect.

As Samsung celebrates its 15^th year as the number one global TV leader, no product better demonstrates cutting-edge product innovation of the company’s teams quite like the 2021 Neo QLED. In order to learn more about the development of the 2021 Neo QLED lineup, Samsung Global Newsroom sat down with two members of Samsung Visual Display’s TV Product Planning CX team, Taejin Hong and Woomin Lee.

Innovation That Understands the User

“Consumers expect new and exciting products every year, but there is a lot of competition out there,” noted Hong. “Many brands have TVs that are of the same size as Samsung’s, and also claim to have many of the same features and resolution, so central to our product development is breaking through the competition by really focusing on providing the most optimized user experiences for our Neo QLED lineup,” he added.

Central, then, to the teams’ QLED strategy direction is the user. “Recently, we have seen a dramatic shift in what consumers are looking and asking for,” highlighted Hong. “Users are moving away from specs and feeds to upgrades that are centered around personalized viewing experiences, design, and true-to-life picture quality.”

In order to realize this, both Hong and Lee stressed that timely feedback from real users as well as the market at large is critical. “It is so important for us to receive timely input and feedback from our customers, retailers, and behavioral experts in order for us to fully understand the most up-to-date TV trends,” noted Lee. “For our 2021 lineup, we focused on developing a new viewing experience that reflects the challenging and unprecedented times of late, one that is centered around hyper-personalized screens.”

Incorporating the New Normal Into TV Development

Not only has the recent global situation completely transformed the way users are interacting with their TVs, but it has also had an effect on the way TV product planning is carried out. “Traditionally, large trade shows such as CES and IFA serve as perfect opportunities for us to gather industry feedback, while in-person sales provide on-site consumer feedback,” explained Hong. “Since both of these opportunities have been off the table since early last year, we had to create a new internal meeting system that is both timely and agile enough to provide us with feedback from various regional offices regarding their local situations. This system incorporates touchpoints with vendors, partners, retailers, and customers, and allows us to easily communicate with all those on-site and helps us respond effectively to the changing landscape.”

Since its launch in 2017, the QLED lineup has taken the premium TV market by the storm. Last year, QLED sales reached 7.79 million units, accounting for 35.5% of total Samsung TV sales. The company’s 2021 Neo QLED lineup, recently launched across various regions throughout March and April, has also provided valuable insight for the planning teams. “In Korea alone, our Neo QLED TV sales have reached 20,000 units in under two months since product launch,” said Lee. “This speaks volumes to the importance of market research and timely consumer feedback.”

This new way of working, of course, comes with as many challenges as it does opportunities. “The number of meetings and calls we have held with regional product managers, retailers, and engineers around the world has more than doubled in the past year,” highlighted Hong. “Further to this, we have been actively carrying out surveys and research into our consumers and their ever-changing TV usage habits.” But this hard work has paid off, as noted by Hong: “The pandemic has been a challenge for all, but it has also provided us with a valuable opportunity to look back at what truly matters for both us and our users.”

Harnessing Teamwork to Adapt to the Latest Trends

There is no denying that mainstream consumer TVs are becoming larger in size and that the standards for picture quality are becoming higher than ever before. However, the recent shifts in TV and behavioral trends have seen Samsung’s product planners lean towards developing hyper-personalized screens able to fit into individual consumer lifestyles.

“The past few years have been a period of introspection for a lot of people and self-improvement has become the force driving many purchases around the world,” said Lee. “According to a Salesforce report, 5 out of 10 consumers responded that they would consider swapping out a product for a different brand if it doesn’t deliver a truly personalized experience.”

But this change in behavioral trends has not resulted in a complete transformation of the team’s strategy planning. “Picture quality and design have been our top priorities since the launch of our first TV, and changing consumer usage patterns, along with the increased need to provide a one-of-a-kind experience, are what ultimately led to the creation of this year’s Neo QLED lineup,” explained Lee.

Samsung’s Neo QLED 43-inch model was also created through this multifaceted way of thinking. “Initially, we had not considered developing any sizes below 55 inches for the QLED lineup given the industry trend that saw consumers embracing larger screen models,” noted Hong. “However, following a study we undertook, we learned that there is also a growing demand for ‘second’ screens and more personalized screens used within office settings as well as family and gaming settings.”

According to the study undertaken by Samsung, the advent of the ‘new normal’ that has seen consumers spending more and more time at home has seemed to accelerate different consumer TV use cases and there has been an uptick in interest in smaller screens. “We have seen an increased demand for smaller and medium-sized screens,” said Lee. “But when it comes to developing these smaller TVs, it is not just a question of simply shrinking the size. Every piece of engineering must be adjusted for a differently-shaped model, and everything from the supply chain to the production line must be customized for each product.” In the end, teamwork brought it all together: “We quickly got together with the engineering team and started developing the smaller flagship models for release this year – teamwork at its finest!”

Developing Neo QLED to Be the Ultimate Entertainment Hub

“Another exciting trend we have noticed since the beginning of 2020 is that a lot of people are playing more games, be it on their mobile, computer or on their TV,” noted Hong. According to a recent report from the Entertainment Software Association (ESA), there are approximately 214 million gamers in the U.S. alone, with 75% of households having at least one member actively playing games on a regular basis.

“Gaming has become a fun group activity during the pandemic, particularly for those looking to connect with others,” highlighted Hong. “Naturally, we incorporated this trend into our latest products to provide a one-of-a-kind gaming experience. Such dedicated features on the 2021 Neo QLED include Super Ultra-wide Game View and the all-new Game Bar gaming interface – all while maintaining one of the lowest input lags in each TV category.”

Hong, in particular, is a fan of these game-centric additions to the QLED lineup. “Personally, I enjoy the Super Ultra-wide Game View feature, which enables gamers to experience ultra-wide gaming. It is a feature completely new to TVs with its 21:9 and 32:9 aspect ratios, and this expanded field of view is great for finding hidden items or discovering enemies lurking in the corner while gaming.”

Maintaining the Samsung Legacy of Superior Picture Quality and Design

Both Hong and Lee agree that the latest Neo QLED lineup would be nothing without the past 15 years of display innovation. “At the end of the day, the QLED’s new features and product differentiation strategy wouldn’t lead to much without our solid foundation in picture quality and design,” highlighted Hong.

Lee, who has led QLED usage studies in global markets, agreed that this was a universal trend that continues to guide consumer choice. “The Neo QLED lineup is a product that reflects a meticulous study of user behaviors and priorities,” he noted. “We realize that there are many factors to consider when looking to purchase a new TV, but at the end of the day, it is the superb image quality and sleek design offered by Samsung TVs that provide the most satisfaction to our customers.”

The Neo QLED line represents the very latest iteration of this foundational excellence. “In particular, our Neo QLED TVs are equipped with Quantum Matrix Technology and Neo Quantum Processors, which enhance the picture quality through cutting-edge upscaling technology that harness Quantum Mini LEDs that are 1/40 the size of conventional LEDs,” explained Lee. “These technologies are a culmination of the industry’s peak technological advancements all working together to bring unrivaled picture quality to users in any viewing environment.”

The innovative Quantum Mini LEDs featured in the 2021 Neo QLED lineup in fact played a very important role in design upgrades. “It is only fitting that, with such stunning picture quality and immersive audio experiences, we would also look to enhance the TV’s design,” explained Hong. “Due to the size of the Quantum Mini LEDs, we were able to modify the TV’s form factor to possess a slim and minimalistic design. It is a modern accent piece suited for any interior, all thanks to Samsung’s engineering mastery.”

Looking to 2022 – and Beyond

“I think the fact that we have been able to win over consumers for the past 15 years is a testament to Samsung’s dedication and commitment to developing products that are in line with consumers’ needs,” noted Lee. “In particular, ever since the introduction of our QLED lineup in 2017, we have seen a rapid increase in market share in the premium TV segment, which we are very proud of.”

Based on the success of Neo QLED, Samsung’s TV product planning team is in the midst of developing yet another impressive and groundbreaking product lineup for 2022. “There is truly never a dull moment during the development cycle,” noted Lee. “We are already very excited for our 2022 lineup, and we hope that it will see us extend our No. 1 title in the global TV market through 2022 for a 16-year streak.”

Samsung Electronics exquisitely refined its Neo QLED 8K lineup’s sound system to allow users to take full advantage of their large TV’s audio quality. The flagship displays were designed to analyze both the size of the space where they sit and how they’ve been installed in order to calibrate sound to its optimal settings. The TVs use that information to pump out realistic, object-tracking sound through their eight total speakers. When applied to our ‘family movie night’ scenario above, the TV’s speakers would compensate for when the family’s thick blanket absorbed the tones of mid-to-high registers, and evenly distribute three-dimensional sound from the corners to the center when the family sat closer to the screen.

To learn more about how Samsung’s newest TVs customize sound based on where users place their screen, and how sound has evolved as tool for fostering immersive home entertainment, Samsung Newsroom sat down with some of the developers behind the displays.

▲ (From left) Engineers Jongbae Kim, Sungjoo Kim and Sunmin Kim of Samsung Electronics’ Visual Display Business.

SpaceFit Does Spatial Analysis Daily to Optimize Sound Settings

Today, with more users watching TV in more places, including living rooms, workrooms, bedrooms, terraces and more, both sitting up and lying down, and at different times of the day, our viewing habits are changing. Now, more users are customizing their viewing experience based on their living environment. With this in mind, the developers focused on creating technology that would automatically analyze users’ viewing environments to ensure that they’re always enjoying the best possible sound. The result is SpaceFit, a feature that automatically checks for changes in your living space once a day and calibrates sound settings accordingly.

Here’s how it works. First, a built-in microphone identifies elements that can affect sound, such as curtains, carpets and walls. Suppose the TV is placed in a user’s living room, which features a carpet that we can assume absorbs mid-to-high range sound. In this case, SpaceFit would optimize sound settings to raise the mid-to-high range sound accordingly and automatically. It works the same regardless of whether stands, wall hangings and other elements are changed. If the TV were to be moved closer to the wall, then the space behind it would become narrower, which could affect low frequency sounds. SpaceFit allows the TV to notice this change and adjust its settings in advance to produce clearer sound.

The key point to remember is that all of these processes occur automatically. As Engineer Sunmin Kim explained, “SpaceFit is an automated function that does not require that users press a button, and the device won’t send out a ‘testing’ sound. By simply turning it on or off, the TV will analyze the environment based on the sound of the content that the user actually consumes. So all you need to do is just enjoying what is being played on screen.”

This industry-first technology was made possible thanks to innovations that were based on a myriad of data and AI technologies. From sound-absorbing areas, such as what are referred to in sound engineering as ‘dead rooms,’ to acoustically reflective spaces, the team considered both extremes in terms of viewing environments.

“Since there were so many variables to consider, we built up a sufficiently wide learning database and analyzed it using machine learning technology. That’s where the AI technologies that Samsung developed kicked in,” said Sunmin Kim, who also noted that the feature “can cover almost any typical space in which a TV may be placed.”

OTS Pro Uses Eight Speakers to Produce 3D Sound From All Corners of the Screen

Content is beginning to make use of a wider range of sound channels, and users’ preferred ways of enjoying that content are also changing. As home entertainment expands and both wide screens and multi-channel sources with immersive formats like films become more popular, it’s becoming commonplace for multiple people to enjoy the same content together. The key here is to widen the ‘sweet spot’ – the location from which users can enjoy optimal sound even at the outside edges of the screen. As content grows more varied and screens become bigger, sound, too, must evolve in a way that enhances users’ enjoyment.

Object Tracking Sound (OTS) technology, a feature that tracks the movement of objects onscreen using the TV’s multi-channel speakers, is allowing Samsung to take users’ enjoyment to the next level. Neo QLED 8K includes an enhanced version of the technology, OTS Pro, and adds two center speakers to previous models’ six-speaker setup, for a total of eight. When an object onscreen moves, the speaker located in the optimal spot for expressing the movement produces sound, matching what the viewer sees on their screen. The immersive sound setup enriches the left and right stereo experience and the 3D effect, taking the viewing experience to new heights by making the user feel as if they were standing in the middle of the action.

“Often, when consuming content on a large screen, viewers watching the TV from both sides notice that sound produced at the center of the screen seems like it’s being produced in only one side,” said Engineer Jongbae Kim. “That’s why we added a center speaker between the left and right sides. The combination of the newly added center speaker and OTS Pro gathers sound in the middle of the screen, makes voices clearer, and expresses sound’s position more accurately, without distortion.”

If a speaker were to actually be placed at the center of a TV, it could clash with the overall design concept. The developers solved this issue by attaching a tweeter applied with a wave guide to the rear of the device. “If a speaker were to be placed on the back, sound would disperse in all directions and bounce off the walls, reducing clarity,” said Engineer Sungjoo Kim. “We needed a technology that drew sound toward viewers when they were in front of their TV. Employing a hole array technique enabled us to ensure that sound would travel well from a tweeter to the front of the display.”

The team’s efforts to balance sound also extend to Samsung’s next-generation MICRO LED display. Because the bottom of this large screen can almost reach the floor of users’ living rooms, if users connect their display to a multi-component home theater setup, there may not be space to place a center speaker.

“The 110-inch MICRO LED lineup features a μ-Symphony function, which allows you to use the built-in speaker as the center speaker,” said Jongbae Kim. “This means that you do not have to use a separate center speaker for your home entertainment system because MICRO LED’s multi-channel speaker fills that role. Because sound comes from the center of the screen, there is no sound-image mismatching, and the user enjoys a cinema-like experience.”

Making Use of Each and Every Piece of a Ultra-Slim Design

The Infinity Screen, a unique aspect of Samsung’s TV design, maximizes immersion by making bezels nearly invisible. It also posed a unique challenge for the developers, requiring them to explore how to best mount multiple speakers within the device’s slim form.

“In the past, a duct structure was used to draw the low frequency sound from the inside of the woofer speaker to the outside,” said Sungjoo Kim. “This type of design is capable of generating unwanted noise resulting from air turbulence. So, for the 8K models, we decided to take a ‘passive radiator’ approach that allowed us to produce rich, low-pitched sound. This not only enabled us to use the limited space inside the slim TV more efficiently, but it also allowed us to create rich and pure sound.”

“By exposing the diaphragm of the woofer and the passive radiator on the back of the TV,” he added, “it became possible to visualize Neo QLED’s sound performance in an interesting and intuitive way.”

It’s just one of Neo QLED TVs’ many innovative, out-of-the-box design elements. To help accommodate for panels becoming thinner and thinner, components that used to serve basic functions have been given new roles. “We used part of the rear cover of the TV as an acoustic component that guides the direction of sound to the sides,” said Jongbae Kim. “We also reinvented the design of the ‘slit vent,’ a component inside the rear cover that extends from the center tweeter to the bottom and was previously used to emit heat, to improve acoustic performance by controlling directivity. We utilized each and every part as much as possible, which means that no element of the design is without purpose.”

Delivering Rich, Realistic Sound

The developers have also gone to great lengths to gain a deeper understanding of the content users enjoy as part of an effort to provide better sound performance. For example, when analyzing sports content, they focus on reproducing the sound of the crowd, while for music, they try to create a stable sound stage. For movies, they conduct constant analysis to ensure that dialogue comes from the center of the screen.

“With speaker form factors changing, upmixing is becoming more important,” said Sunmin Kim. “Input channels are becoming varied, and the average number of speakers is increasing to six to eight, which adds up to countless combinations of inputs and outputs.

“Let’s say you’re enjoying two-channel content. Here, instead of sending signals blindly through eight speakers, it is important to understand the mixing characteristics of the content and send each signal separately. Samsung’s unique technology makes this possible using an optimized algorithm that’s based on AI.”

Samsung TVs have led the global market for 15 years running, and the user data that the company has accumulated thus far has been an invaluable asset. As countless families across the world use Samsung TVs, the ubiquity of the company’s displays offers an opportunity to think about what’s next. Sungjoo Kim hinted at what Samsung has in store. “We are systematically building a deep learning network that is based on numerous data,” said Kim. “In addition, we are going to firmly establish our position as a global leader by discussing technologies needed in the mid-to-long term with Samsung Electronics’ overseas AI research centers.”

In response to an ever-growing flood of content, the developers are committed to helping Samsung TVs deliver a sound experience that’s as close to reality as possible.

Screens are getting bigger, designs are getting slimmer, and content is becoming more varied. Keeping pace with trends, increasing speaker channels and doing so in three dimensions, and advancing our AI technologies to allow channels to better correspond to one another will bring us closer to delivering realistic sound. This may ultimately lead us into an era where you do not need a remote control to adjust sound settings.

Look forward to more Samsung TV innovations designed to maximize users’ viewing experiences.

According to a recent report from the Entertainment Software Association (ESA), there are an estimated 214 million gamers in the U.S. alone, with 75 percent of households having at least one person who plays. As a result, gaming has become a fun group activity during the pandemic, particularly for those looking to connect with others. In fact, more than six out of 10 players report that they regularly play with others either online or in person.

Gaming’s rise isn’t limited to the U.S., either. Facebook’s “Games Marketing Insights for 2021”¹ noted that last year, numbers of first-time gamers reached new highs in countries around the world with 8.6 million in the U.K., 6.5 million in Germany, and 9.4 million in South Korea. Those numbers further underscore gaming’s rise into a top leisure and entertainment activity.

Samsung TV owners are not an exception to this trend as they have also become avid gamers during the pandemic. According to Samsung’s internal research data,² the number of users in the U.S. who connected gaming devices to their QLED TV nearly doubled from 19.4 percent in March of 2020 to 35.3 percent in March of 2021. In Korea, that number nearly tripled from 11.4 percent to 27 percent during the same period.

Samsung’s 65-inch segment has been the most popular TV size for gaming, and premium models supporting high-end gaming experience, including 120Hz panel refresh rate, were more likely to be connected to the latest gaming consoles. This means that more gamers on consoles such as Microsoft Xbox and Sony PlayStation (PS) are using premium TVs with enhanced gaming features to enjoy optimized gaming experience.

Against the backdrop of gaming’s incredible rise in popularity, Samsung optimized its 2021 TV lineup with gamers in mind. The company’s newest TVs come packed with top-of-the-line features that were designed to foster next-level gaming experiences.

For example, each of Samsung’s 2021 Neo QLED TVs includes support for AMD FreeSync Premium Pro³– a technology that enables true HDR console and PC gaming. FreeSync Premium Pro adds to the HDR support, making bright scenes brighter and dark scenes darker to offer optimized contrast. HDR technology is often considered as one of the most important features among gamers. Taking things one step further, Neo QLED’s Motion Xcelerator Turbo+ technology supports ultra-smooth motion in 4K 120Hz, offering users the smoothest way to win.

Samsung’s 2021 Neo QLED TVs are also the first to receive Verband Deutscher Elektrotechniker’s (VDE) Gaming TV Performance certification. Four 2021 Neo QLED models (the QN900, QN800, QN90 and QN85) received the certification for their excellent HDR performance, which includes a peak brightness of more than 1,000 nits, allowing for intricate details in both dark and bright scenes, as well as their low input lag with respond time of around 5ms in 4K @120Hz, offering one of the lowest input lags in the industry. Features like these are perfect for both first-time TV buyers and avid gamers alike, allowing users to catch each and every detail of gameplay.

The 2021 Neo QLED lineup’s one-of-a-kind gaming experience is bolstered by the addition of immersion-enhancing features like Super Ultrawide Gameview, along with the all-new Game Bar gaming interface. Super Ultrawide Gameview allows users to experience ultra-wide aspect ratios (both 21:9 and 32:9) that were previously offered only on gaming monitors. This provides gamers with a wider field of view and ensures that they never miss out on any of the action. The Game Bar in Game Mode, allowing players to easily adjust the screen’s aspect ratio, check input lag, connect wireless headsets, and more.

For more information about Samsung’s 2021 TVs and their gaming features, please visit www.samsung.com.

¹ Games Marketing Insights for 2021, Facebook Gaming (January 2021)

² Reflects internal data and findings from users who have opted in to Samsung’s Smart TV Terms and Conditions.

³ Some items excluded.

In order to contribute to tackling this global crisis, Samsung Electronics has been devising sustainable ways to respond to climate change across all aspects of its business operations. Read on to learn more about the measures implemented by Samsung that aim to provide everyone with a better, more sustainable, tomorrow.

Renewable Energy Usage Reaches 100% in the U.S., China and Europe

In June 2018, Samsung committed to having all its worksites in the U.S., China and Europe rely exclusively on electricity sourced from renewable sources by 2020. Thanks to the unrelenting efforts put in hereafter, in 2019, 92% of the energy used in these worksites was generated by renewable sources; and in 2020, the company achieved its goal of 100% renewable energy for these worksites. Samsung’s efforts to use renewable energy continue across various other regions around the world, including Korea.

Solar panels at parking lots in Samsung campuses in Suwon and Giheung, Korea

Across various worksites in Korea, Samsung has installed solar and geothermal facilities for renewable energy production. At the company’s Suwon, Giheung and Pyeongtaek campuses, geothermal power generation facilities have been installed across the campuses’ parking lots, buildings, roofs and new construction sites.

In each of its operational regions around the world, Samsung has developed and is implementing specific regional action plans in order to promote renewable energy usage, including Renewable Energy Certificate (REC) purchasing and renewable power purchase agreements (PPA). Some examples of these region-specific action plans are the signing of a renewable energy supply contract with wind and solar power suppliers in India; the purchase of renewable energy certificates in Mexico; and the specific percentages of renewable energy set for the company’s worksites in Brazil.

Eco-Conscious Products for Everyday Life

In 2008, Samsung Electronics established its corporate Eco-Council and began holding regular meetings across its various business units to support the development of energy-efficient products. By sharing technologies that help reduce energy consumption and follow eco-conscious trends, the company’s many teams have managed to develop products that simultaneously maximize performance and minimize energy consumption. The results achieved through these co-operative initiatives have also been supported by company-wide efforts to develop highly energy-efficient products.

On January 6, Samsung Electronics unveiled its 2021 TV product portfolio at its virtual First Look event, and also announced the company’s latest long-term sustainability programs that include the inclusion of solar cell-powered remote controls and the reduction of product carbon footprints through the use of recycled materials.

Samsung’s 2021 Neo QLEDs will come with a new solar cell-powered remote control that can be recharged through indoor or outdoor lighting, or USB. This innovation will help prevent the wastage of around 99 million AA batteries over the course of seven years of usage.¹

Samsung is also making efforts to reduce the emission of greenhouse gases throughout the TV product lifecycle through the application of recycled plastics. Samsung has been using recycled materials in the rear covers of their monitors and signage and is now planning to expand their usage into even more components across the company’s visual display product portfolio. Through various efforts including expansion of its Eco-Packaging Design to all 2021 Lifestyle TVs and the majority of the NEO QLED line, Samsung’s Visual Display Business is aiming to reduce greenhouse gas emissions by 25,000 tons annually, equivalent to the absorption of greenhouse gases by 3.8 million 30-year-old pine trees over the course of a year.²

By using Galaxy smartphones every day, users, too, can help protect the environment. Polyketone, a material that contributes to the reduction of carbon monoxide (greenhouse gas), has been used by Samsung on their Galaxy smartphone and tablet products since 2016. Most recently, in order to reduce the product’s carbon footprint, Samsung applied Polyketone to the side key internal brackets of its Galaxy S21 series.

By pursuing a minimal packaging design and changing the materials used throughout the entire product lifecycle – from manufacturing and distribution through to usage and disposal – Samsung’s Galaxy S21 smartphone have received the ‘Reducing CO₂’ certificate from the Carbon Trust,³ acknowledging the reduction of greenhouse gases the Galaxy S21 produces compared to the previous model.

In addition, the company has reduced the standby power consumption of its flagship Galaxy smartphones’ chargers since 2012 to press the problem of power waste. In the year since, the company has applied this environmentally conscious enhancement to the chargers of devices throughout its product range, and is currently aiming to reduce the standby power consumption of chargers to zero.

Samsung’s dishwashers DW80R9950UG, DW80R7060UG

As for Samsung’s home appliances, the mission to reduce products’ energy consumption is ongoing. Samsung’s dishwashers are also energy-efficient. In 2021, the DW80R9950UG and DW80R7060UG models sold in the U.S. were included in Energy Star’s 2021 Most Efficient Dishwashers list, satisfying the criteria of annual energy use of less than 240 kWh per year and water consumption less than 3.2 gallons per cycle for standard-sized models. This translates to 67 kWh per year in energy savings and 387 gallons per year in water savings compared to a conventional product.

In the company’s Semiconductor business, remarkable sustainable progress has also been made. A total of nine key memory products – four DRAM solutions, three solid state drives (SSDs) and two embedded storage (eStorage) devices – have received the Carbon Trust’s Product Carbon Footprint (PCF) certification. In addition to this, the 512GB eUFS 3.1 has been recognized with the semiconductor industry’s first Reducing CO₂ label.

Samsung has also been making efforts towards sustainability right from the manufacturing stage of packaging materials for the Portable SSD T7 Touch by developing an eco-conscious pulp material to replace plastic tray components. By using one-third less tray packaging, replacing the plastic trays with eco-conscious pulp material and minimizing greenhouse gas emissions throughout its production, the company saved approximately 84 tons of carbon.

Receiving Accolades and Acknowledgement for Eco-Efficiency

Six Samsung refrigerator models sold in the U.S. have been awarded the 2020 ENERGY STAR Emerging Technology Award by the U.S. Environmental Protection Agency (EPA). Every year, the EPA, through its ENERGY STAR Program, chooses one or two innovative technologies for their Emerging Technology Award. In 2020, the awards recognized six Samsung refrigerator models that successfully met three strict performance criteria: (1) super-efficient compressors; (2) low greenhouse gas blowing agents for their insulation; (3) low greenhouse gas refrigerants. Samsung digital inverter compressors use around 30% less energy than single-speed induction motor compressors, and thus also help contribute to the reduction of greenhouse gas emissions.

The greenhouse effect, caused by increased global usage of fossil fuels, and the climate change witnessed in recent years are two of our greatest threats. Samsung will continue to monitor the ongoing climate change situation and pursue energy-efficient products and manufacturing processes in order to reduce greenhouse gas emissions and promote the usage of renewable energies.

The company will also continue to pursue its policies of increasing energy efficiency and minimizing the usage of resources so that its users can rest assured that they are doing their part to help mitigate climate change with products that require low electricity and provide high performance.

¹ 7 years is the average lifecycle of TV products.

² Based on internal research.

³ The Carbon Trust is an accredited non-profit certification body established by the British government in 2001 to award the Carbon Footprint Certification to eco-conscious products and services after a comprehensive assessment of the carbon emissions produced throughout the entire production cycle of the product.

With its innovative television solutions, Samsung, the leader of the global TV market for the past 15 straight years, is realizing ‘A Better Normal’ in users’ actual lives. In part two of this series, Samsung Newsroom looks at how global trends and innovative products like Samsung’s television line-up have come to shape the very ways consumers live their lives.

How Lifestyle TVs Reflect Our Distinct Lives

Contemporary users spend a lot of time with their TVs. Thus, it is important that they select a TV that is a match for their individual lifestyle. According to its product development philosophy, which prioritizes ‘respect for all users’ preferences’, Samsung has developed innovations in fields ranging from screen design to user experience. And with Samsung opening the door to an era of more flexible and customizable lifestyle televisions, users no longer need to match their lifestyles to their TVs.

One initial aspect that Samsung analyzed was distinct patterns across different generations and lifestyles. A variety of lifestyles were taken into consideration in order to develop products that would fit a range of needs. For example, The Sero, a Samsung TV capable of alternating between vertical and horizontal orientation, was launched to meet the needs of a Millennial generation that enjoys consuming mobile content. Likewise, The Serif, a TV with an iconic design, was developed to satisfy those who value aesthetic appeal. The Frame, a TV that can be hung like a piece of artwork, is for those who prioritize artistic appeal.

The Premiere, an ultra-short throw (UST) projector which transforms the home into a theater, is another case in point. This industry’s first triple laser projector with 4K resolution and Smart TV UI delivers a remarkable in-home cinema viewing experience. Samsung went even further in meeting a range of diverse user needs with The Terrace, an outdoor TV that allows users to expand their home entertainment experiences to the outdoors.

Bigger is Better: The Trends Behind the Evolution of Premium TVs

Formerly minor facets of our lives like home training, telecommuting, and remote learning have become major parts of our regular routines recently. As we are required to spend more time indoors, more people are both working and playing from home, making our screens our windows to the wider world. Thus, more and more users have been investing in larger screens and premium televisions, with the popularization of various OTT services also contributing to this. Last year, experts forecasted that sales of large-screen TVs (over 75” in size) and 8K-resolution TVs would rise by 22% and 118% respectively this year.¹

Samsung Electronics took this trend into account too, diversifying its QLED TV model lineup to include 85, 75, 65, and 55-inch options. To further satisfy users with diverse expectations of large-screen TV functionality, Samsung also implemented 8K maximum resolution on the televisions and maintained a keen emphasis on sound quality. In particular, Samsung’s Object Tracking Sound (OTS) technology, a dynamic sound feature that corresponds to the movement of objects on screen, allows users to experience more realistic sounds while consuming their content. To further deliver optimized gaming performance, Samsung has also partnered with AMD to develop the first TVs with Freesync Premium Pro support for both PC and console games in its 2021 Neo QLED and QLED lineup.

These days users can experience the very best in displays from the comfort of their homes. For instance, the MICRO LED 110” model that Samsung unveiled in December 2020 breaks new ground in the premium display domain by showing users just how attractive a large-screen TV can be. The MICRO LED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. The display’s Monolith design, defined by its screen-to-body ratio of over 99%, additionally allows it to fit naturally anywhere in the home. The new Multi View feature, which allows users to watch up to four different content sources simultaneously, is also available on Samsung’s MICRO LEDs.

Eco-Friendly – From Manufacturing to Disposal

When it comes to the environment, Samsung has adopted eco-friendly policies that cover the lifecycle of its TV products, beginning with the manufacturing stage. The use of recycled plastic materials has been applied to certain products in the manufacturing process, and the company’s Eco-Packaging, which sees previously discarded packaging materials upcycled, has been implemented. First used for 2020 lifestyle TVs, Samsung is now extending this packaging scheme to the entire 2021 TV lineup.

The company has also introduced Solar Cell Remote Controls, which can be recharged by indoor light, outdoor light or via USB. These remote controls will be featured with all 2021 Neo QLED models, removing the need for disposable batteries.

Samsung’s ‘Screens Everywhere, Screens for All’ vision aims to not only provide the best screen experience for all users, but to contribute to realizing a sustainable future. Looking forward, Samsung Electronics will continue working to provide optimal display solutions and create people-centered innovations while catering to ever-changing environments and trends.

¹ Market research firm OMDIA forecasted that, in 2021, shipments of large-screen TVs (over 75” in size) would reach 7.62 million units, a 22% increase over the 6.27 million units last year. It also predicted that 8K TV shipments would reach 571 thousand units in 2021, surpassing the 262 thousand units in 2020.

This relentless innovation was demonstrated most recently with Samsung’s launch of its MICRO LED display, which is delivering outstanding color vibrancy and brightness and raising the bar for premium viewing. But Samsung is not only focused on establishing outstanding audio-visual quality in its televisions. As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavors.

Check out the infographic below to see how Samsung’s TV innovations have progressed over the years, reshaping the industry and elevating the user experience in a host of different ways.

Samsung’s growth across the Visual Display Business reflects a commitment to the most premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category leadership in the ultra large screen segment over 75-inches, the introduction and expansion of a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible thanks to Samsung’s constant drive for innovation.

“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”

Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated groundbreaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.

In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV lineups. This includes Samsung’s new Neo QLED lineup along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.

For more information on Samsung’s TV products, please visit www.samsung.com/.

In the final installment of this series, we look at how Samsung TVs and their array of exclusive accessibility features are seeking to provide an equal viewing experience for all. Check out the webtoon below to see how four friends make use of the accessibility features on a Samsung TV to all enjoy the viewing experience together.

* The SeeColors app is available for download from the Smart TV App store. This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

As Samsung unveiled at its First Look 2021 event, the company’s 2021 TV lineup will harness the latest advances to allow those who are hard of hearing, the deaf, people with low vision and the blind to enjoy their TV experiences in comfort. This will be achieved with the help of Samsung’s new CES 2021 Best of Innovation Award-winning accessibility features for TVs, including Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide. Going forward, Samsung will keep developing new AI-based features to continue making Samsung TVs more and more accessible.

Samsung Newsroom looked at the suite of accessibility features offered on Samsung TVs, as well as the company’s commitment to its new ‘Screens for All’ vision, which is helping ensure that everyone can enjoy their TVs.

SeeColors App: A New World of Color for Those With CVD

The capability of Samsung TVs to reproduce lifelike color is constantly improving, however this is not as evident to those who suffer from color vision deficiency (CVD). Samsung’s SeeColors app¹ makes color adjustments to aid those with CVD and help them enjoy a better viewing experience with optimized colors.

By using the app on their TV, users can identify their CVD type and level and directly recalibrate their screen settings based on the results. The SeeColors app is available to download from Apps, the Smart TV app store.

Color Inversion: For Comfortable Viewing Without Glare

It is also difficult for people with low vision to perceive colors clearly. In particular, black text on a white background can cause glare for people with low vision who are sensitive to light. The fact that their eyes tire easily also hinders comfortable TV viewing.

In this case, the Color Inversion feature can prove helpful. Inverting menu colors so that the text is white and the background is black raises visual perception and alleviates eye fatigue. While inverting the colors of the TV menus to make navigating them easier, this feature leaves the colors of the actual content being displayed the same in order to best meet the needs of users with low vision.

Features are also available to assist people with complete color blindness. These include GrayScale, which can convert color images into black-and-white. Meanwhile, the Focus Enlarge feature allows users to enlarge text and smaller details on interfaces such as Smart Hub.

Audio (Video) Description: To Better Enjoy Exciting Scenes

Spectacular action movies and exciting sports matches can really keep viewers on the edge of their seats. However, those who are blind are often limited to appreciating actors’ performances and athletes’ physical feats purely through their sense of hearing. In these circumstances, the information these users take in through sound effects and dialogue alone is bound to be limited.

Audio (Video) Description is a feature that provides verbal descriptions of the situations and settings being displayed on the screen, in addition to the dialogue or commentary. It helps viewers who are blind enjoy their content more completely by providing explanations of factors that are hard to capture with audio alone, such as characters’ clothing and their body language.

Learn TV Remote: For Ease of Use

A remote control is a handy tool that puts the ability to control channels, volume and TV settings in the palm of your hand and makes viewing much more convenient. However, it is difficult for those who are blind to know what each button does. Thus, it generally takes a long time for them to learn the buttons and get used to using the remote control.

Learn TV Remote is a feature that helps blind users get used to the location and function of each button through repeated practice. If you press a button on the remote control while the mode is on, the name and function of the button will be explained audibly. To return the remote control to regular functionality, press the ‘back’ button twice to turn off learning mode.

Voice Guide: To Better Navigate Channels and Control Volume

When viewers want to catch an episode of a TV show they like, they generally turn on their TV and navigate to the right channel by looking at the channel number or name. However, when they first turn the TV on, it is difficult for viewers who are blind to know what channel they are on, as well as what level the volume is set at.

By telling you what channel your TV is on and what volume level it is set at, the Voice Guide feature eliminates the need to press buttons on the remote control multiple times to navigate to the channel and volume settings you want. The feature additionally enhances convenience by providing information on the program that is currently being aired as well as the upcoming TV schedule.

Accessibility Shortcuts

When you hold down the mute button on the remote control for your Samsung TV for more than two seconds, you will be taken to a menu where you can customize a variety of accessibility settings. In this menu, you will be able to select the most appropriate accessibility features for yourself or your family members. This menu is accompanied by a Voice Guide that allows any user to navigate it without difficulty.

Continued Accessibility Efforts Based on User Feedback

Based on its belief that an accurate understanding of visual deficiency conditions is necessary to developing appropriate accessibility features, Samsung has collected feedback from users in order to make TVs that are also convenient for people with low vision and those who are blind.

To that end, Samsung has been working with the Royal National Institute of Blind People (RNIB) in the UK since 2013 to ensure that Samsung products are equipped with the proper features to offer accessibility to all consumers. Due to its continued efforts, the company received the RNIB’s ‘Tried and Tested Accreditation’ for its 2020 Smart TVs, which is the first time the accreditation has been awarded in the TV industry.

In pursuit of its ‘Screens for All’ vision, Samsung will continue to work and innovate to ensure that Samsung TVs provide an enjoyable viewing experience for all.

¹ This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

Samsung has embarked on a sustainability journey that puts the environment first in all business operations with several long-term sustainability programs that include sustainable packaging design, solar cell-powered remote controls and the reduction of carbon footprints through the use of recycled materials.

Take a look at the infographic below to learn more about Samsung’s commitment to a sustainable future through its eco-friendly visual display products and processes.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

For the first time, SmartThings users will be able to adjust a Nest thermostat, view live camera feeds from outdoor Nest cameras and hear who is at the door with Nest Hello, all through their smart devices. SmartThings users can also incorporate Nest devices into their current WWST-certified devices to create Scenes and automated experiences, controlling the functions with simple voice commands or through the SmartThings app. Soon, users will be able to stream right from their Nest devices directly to their Samsung TV or Family Hub fridge.

SmartThings technology powers endless possibilities for enhancing everyday life. Scenes can seamlessly adjust the lighting. Automations can signal to a Nest thermostat when it’s time to adjust the temperature or if a window is open. It can set the optimal temperature for a baby’s nap or even a home alone pet, taking into consideration details such as its fur length. Users can also activate outdoor and indoor lights ahead of arriving home.

“SmartThings technology continues to enhance and improve the way we experience smart living. We’re pleased to further strengthen our partnership with Google and integrate Nest into our portfolio to offer users more ways to control and automate their home,” said Ralf Elias, Global Vice President IoT / Business Development & Partnerships at Samsung Electronics. “We are committed to creating a universal system where all smart home devices can work cohesively together.”

Following the recent SmartThings IoT integration with Mercedes-Benz, this partnership with Google represents the next step in SmartThings’ commitment to technology innovation and to working with third parties to create a universal smart home standard. The company is focused on simplifying smart technology development for manufacturers and increasing compatibility for consumers.

SmartThings is an industry leader in IoT technology and its open platform brings together devices, developers, and services to offer one of the largest integrated ecosystems. With more than 180 certified brands and more than 63 million active users on the platform, SmartThings facilitates innovations in connected living across multiple use cases.

SmartThings technology will be available on Google Nest products starting in January 2021. For more information about SmartThings, please visit www.smartthings.com

The music video for ‘Dynamite’ reached 400 million views on YouTube after its release on August 21. The video also amassed 101.1 million views within 24 hours of its launch on YouTube, breaking three Guinness World Records titles: The Most-Viewed YouTube Video in 24 Hours; The Most-Viewed YouTube Music Video in 24 Hours; and The Most-Viewed YouTube Music Video in 24 Hours by a K-Pop Group.

The music video ‘Dynamite’ captured the attention of viewers with its fun energy, vibrant colors and retro vibes. Samsung’s ultra-high-resolution TVs will further accentuate the visual aesthetics of this music video.

“We are very pleased to showcase the new music video by BTS in Samsung TV retail shops,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “We hope that consumers around the world will enjoy the BTS music video with stunning picture quality on Samsung TVs.”

Samsung TVs have ranked number one globally for 14 consecutive years and have continually pushed the boundaries over the years with innovative products.

With the ‘Mobile View’^{1, 2} feature available in a range of its latest TV offerings, Samsung Electronics has made all of these use cases possible with just a touch, and without the need for additional connections. As we see the border between mobile and television platforms being removed, Newsroom looked into the ‘Tap View’, ‘Multi View’, ‘Music Wall’, ‘My Album’ and ‘Smart View’ features to find out just what the future of outdoor viewing looks like.

‘Tap View’ ­– A Mobile Screen as Big as Your TV

In the past, trying to view a smartphone video on a bigger screen at home often required you to navigate a host of complicated settings and additional components. But now, Samsung has introduced the ‘Tap View’ feature, which allows you to enjoy mobile content on a large screen by simply tapping your smartphone on the edge of the TV. With Tap View, you can even enjoy content on a big screen without having to connect to Wi-Fi or data networks. To prevent devices from sustaining damage, you should not tap hard, but rather gently touch the top or side of the TV with your phone.

For those who want not just a bigger screen but also bigger sound, the new ‘Tap Sound’ feature embedded in latest Samsung soundbars³ is the answer. By lightly tapping your smartphone on the soundbar, you can quickly and conveniently enjoy richer sound quality, making the feature perfect for environments such as outdoor parties with loved ones.

To activate the Tap View and Tap Sound features, launch the SmartThings app on your smartphone and select the menu icon in the top left corner, where you can turn on Tap View and Tap Sound. From there, simply tap your smartphone on either the TV or the soundbar to enter a whole new world of sound.

‘Multi View’ – Powering Multi-Tasking With Two Screens on One TV

According to a Samsung survey, 92% of respondents say they enjoy using other devices while they are watching TV, with most users doing things like consuming other content or browsing social media. Thus, the ‘Multi View’ feature was introduced to allow you to display your smartphone screen on your television, and then divide your TV display into multiple screens so that you can keep using the TV as well. This allows you to view all of your content on one screen, making it easier to divide your attention without missing anything.

Users of the outdoor TV The Terrace will also find this feature useful for a range of reasons. Viewing real-time comments from your mobile while watching a sports match, being able to display kids’ programs at the same time as a movie and viewing strategy pages while playing video games on your TV are just some examples.

‘Music Wall’ – Ramp up the Excitement of Your Events

What better way to enhance the sensory experience of listening to your favorite music than enjoying it visualized with vivid colors with the ‘Music Wall’ feature. When using Bluetooth to play music from your smartphone on your TV, this feature creates a visual spectrum that mirrors the ambiance of the music on your television screen.

And the Music Wall feature is especially well-suited to outdoor environments. When listening to calming classical music, you will see a smooth, visualized motion that resembles flowing water on your TV screen, while playing exciting electronic music will create energetic visualized motions to enliven your experience. The Terrace delivers an average brightness of 2,000 nits (and a maximum brightness of 4,000 nits), which is three times brighter than that of regular TVs. For a broad range of genre and tempo types, users can create a host of music visualization combinations to complement a wide range of experiences.

‘My Album’ – Sharing Memories Through Photos

Another feature available when using Mobile View is ‘My Album.’ With 2020 models of Samsung TVs, uploading and displaying photos on your TV has become quicker and easier. Whereas before displaying pictures on your television required you to access the SmartThings app and go through a series of steps, now pictures can be exported directly from the Gallery app. Simply select the pictures you want to see on your TV, press ‘Share’ and select ‘View pictures on TV,’ and watch your photos spring to life on your television before your eyes. For users with multiple TVs, a preferred television for viewing photos can be selected.

In outdoor settings where people gather together and take group pictures, the auto gallery and slide show features make taking and displaying high-quality photos easier too. In cases where individual images have different aspect ratios, these features automatically adjust the photo layouts and play them in a series on your TV. The number of art filters has also been increased from three to a maximum of fifteen, allowing for a wider range of effects to ensure you find the one that best matches your shot.

‘Smart View’ – Connecting Your Smartphone and TV

Another way to display a range of mobile content on your TV is through the use of ‘Smart View’. Samsung mobile devices can be wirelessly connected to Samsung smart TVs or Chromecast devices, allowing users to enjoy photos, videos, presentations, and games on their televisions.

First, swipe down from the top of the smartphone screen twice to open the ‘Quick Setup’ panel. From there, press the Smart View icon to select the device you prefer to connect to and immediately enjoy mobile content on your television.

Both inside and outside the home, The Terrace TV and innovative Mobile View are enabling people to enjoy a higher standard of content more conveniently. With The Terrace, your smartphone and outdoor television strike a high-performance partnership that will elevate you to higher levels of viewing.

¹ All of the ‘Mobile View’ features except for ‘Tap View’ are available on Android OS and iOS-based smartphones. The Tap View feature is only available on Samsung Galaxy smartphones.

² Only available from 2020 QLED TVs, Outdoor TV, select TU series and Lifestyle TVs

³ HW-Q950T, HW-Q900T, HW-Q800T, HW-Q70T, HW-Q60T, HW-S60T, HW-S40T, HW-LST70T

Starting with the release of The Serif in 2016, Samsung Electronics has been delivering televisions that closely reflect the lifestyles of its users. In May of 2020, Samsung’s first outdoor TV, The Terrace, was launched in the North American market (alongside The Terrace Soundbar) as part of the company’s expanding lifestyle TV portfolio.

According to market research publisher QY Research, the global numbers for outdoor TV sales – which stood at around 170,000 units in 2018 – are expected to hit 440,000 units by 2024.

But exactly how different is an outdoor TV from a regular television? Read on for Newsroom’s deep dive into the features and benefits of Samsung’s new The Terrace and The Terrace Soundbar offerings.

Clean, Sharp Picture Quality in a Range of Conditions

Walking the streets, it is not uncommon to see people shading their phones from the sunlight and struggling to make out what is on their screens. This happens when the brightness of the phone’s display is not high enough to counter the glare caused by the external light source, and is also an issue that affects outdoor TVs.

However, with The Terrace delivering an average brightness level of 2,000 nits (and a peak brightness level of 4,000 nits), users can comfortably view content even in broad daylight. With its QLED display, anti-reflection technology that eases glare and Adaptive Picture feature that automatically optimizes the display’s brightness according to the surrounding lighting conditions, both visibility and top-tier picture quality are ensured.

The Terrace is powered by Tizen, an open-source platform that allows content from Netflix, YouTube, Amazon Prime Video and Disney+ to be streamed with vivid picture quality, regardless of which operating system is being used. This service additionally supports the Apple TV app¹ and AirPlay 2.² With built-in Wi-Fi and LAN, The Terrace can be used simply and conveniently without the need for additional purchases or connections.

There are a host of ways for users to enjoy mobile content on a large screen with The Terrace as well. For instance, Tap View feature allows what is displayed on the user’s Galaxy smartphone to be mirrored on their TV screen with a single tap. What’s more, Multi View feature allows the TV screen to play media from multiple sources, allowing users to watch TV on part of the screen while mirroring their phone screen on another part.

When it comes to a TV that is intended for use outdoors, resistance to rain, wind and dust is of high importance. The Terrace carries an IP55 certification from the International Electrotechnical Commission, meaning that it delivers reliable water and dust resistance, and ensures peace of mind for users whose televisions are subjected to adverse conditions. The IP Code rates the level of protection a product carries against the ingress of dust, water or contaminants, with IP55 meaning that the product is highly protected against dust and will work without fault in the rain.

Experience Deep, Rich Sound With The Terrace Soundbar

A TV designed for use outdoors must, by necessity, deliver sound differently from those that are used indoors. The Terrace Soundbar was built to accompany The Terrace television and provide rich sound to complete the premium viewing experience. Distortion Cancelling was applied to The Terrace Soundbar to enable it to deliver deep, powerful low-register output without the need for an accompanying subwoofer. A total of four woofers in The Terrace Soundbar create 210 watts of sound to enhance the sense of immersion for the viewer.

To add convenience to the viewing experience, both The Terrace and The Terrace Soundbar can be controlled by a single remote, which also features support for Wi-Fi and Bluetooth^®. What’s more, the Tap Sound feature allows users to enjoy music or sounds from their Galaxy smartphone on The Terrace soundbar with a single tap too. The Terrace Soundbar likewise carries IP55 dust and water protection to allow users to enjoy premium television audio in a broad range of conditions, worry-free.

According to its vision of ‘Screens Everywhere’, Samsung Electronics has been expanding into areas such as ultra-high definition, new form factors and new viewing spaces, and in the process charting new waters as far as the television viewing experience. We expect to see The Terrace make a mark as it stretches the home entertainment experience into the outdoor environment.

¹ Apple’s new video content streaming service, launched in the first half of 2019, which provides access to a range of content including movies and TV series

² A feature that allows music, videos, and images stored on an Apple device to be streamed or viewed on external devices

With its TVs, Samsung provides a range of accessibility features so that every user can enjoy their favorite content without issue. From the Voice Guide feature, which provides an audio guide for TV settings, to the Audio Multi-Output functionality, which lets multiple users establish personalized volume settings, to a feature that automatically zooms in on the sign language interpreter screen, Samsung TV’s accessibility features have been developed through the consistent incorporation of user feedback into the development process.

The global market for large screen televisions is on a surge. According to global market research firm Omdia, global shipments of TVs with displays over 75-inches are expected to increase by 17% compared to 2019 and 8K TVs are set to increase by 110% this year as well.

Given the market demands, Samsung is doubling down on its efforts to give consumers large screen TVs that not only offer the best picture quality but also the best sound experiences.

At the heart of that is Samsung’s AI Quantum Processor.

The AI Quantum Processor is a high-performing chip developed using Samsung’s proprietary technologies that can process complex algorithms quickly using machine learning-based upscaling. That gives consumers the ability to stream 8K content in real-time paired with dynamic, location-based acoustics.

Samsung is peeling back the secrets of the AI Quantum Processor to share on how it brings these experiences together to get better resolution, better sound and better picture integrity.

One of the leading questions consumers continue to ask about large screen TVs is how to watch ultra HD content in 8K resolution given that it isn’t widely available yet. That’s where Samsung’s AI upscaling technology comes in.

Today, the technology transforms not only 4K content into 8K, but it also works for lower-resolution SD, HD and FHD-quality content as well. The AI Quantum Processor 8K combines the advantages of existing machine learning capabilities with new deep learning technologies to analyze and deliver content at some of the most granular levels possible.

This hybrid approach helps to remove unnecessary noise and creates life-like textures and smooth edges on upscaled 8K content that only Samsung can deliver. It also adjusts content brightness and darkness levels according to the light and living room conditions the display is set up in.

AI Quantum Sound for the Most Suitable Audio Experiences

Adding a truly effective audio experience to high-quality picture quality serves to bring about an even deeper sense of immersion to viewers. Samsung’s AI Quantum Sound, bolstered by artificial intelligence, provides a listening experience similar to that of a movie theater right in your living room.

Samsung’s new innovative sound technology Object Tracking Sound+ follows movement on-screen to match the direction of the sound to the action. The technology recognized and analyzes the recorded audio synced to the content in real-time and evenly distributes the audio tracks to the six speakers embedded in the TV.

And due in part to the Active Voice Amplifier (AVA), users will never miss a word of dialogue, regardless of what is happening around the TV. The feature monitors the sound environment so that if there is noise louder than the TV’s audio, it will increase the volume of just the dialogue audio so as not to overwhelm users while ensuring no word goes unheard. Also, sound will be delivered seamlessly thanks to real-time deep learning audio separation technology, high-performance NPU (Neural Processing Unit).

AI Streaming for Minimal Data Loss

Thanks to the widespread use of the Over the Top (OTT) streaming services, more and more users are taking advantage of their large screen TVs and stream 8K content. However, existing network infrastructures cannot always guarantee image quality that meets users’ high-resolution expectations. This is why at the Samsung Developers’ Conference in 2019, Samsung introduced its AI Scalenet technology, designed to overcome these infrastructure limitations and support effective 8K streaming and low-latency livestreaming.

AI Scalenet is a CES 2020 Innovation Award-winning AI codec technology that generates resolutions four times higher than conventional technologies without any change to the network infrastructure. It minimizes the data loss that may occur during the compression and playing of videos through deep learning technologies, meaning users can enjoy 8K-quality content regardless of their network infrastructure. Even during peak usage, AI Scalenet dramatically improves image quality and content speed according to the network status and reduces picture breaking and ambient noise.

These days, more content than ever can be enjoyed on our TVs, meaning that the expectation for immersive viewing experiences in the home has increased, too. Samsung plans to continue to use a range of innovative technologies, starting with artificial intelligence, to bring the best experience 8K content and audio experiences to living rooms across the world.

The TVs’ immersive displays are just as suitable for streaming heart-pumping workouts as they are for catching up on the latest binge-worthy show. And with simple controls for managing apps and connected devices, they make it that much easier to stay productive when working from home.

Read on for our tips on getting the most out of your Samsung Smart TV.

1. Enjoy Free Live TV

With Samsung TV Plus,¹ Smart TV users get instant access to over 100 channels spanning news, sports, entertainment and more – so they’ll never be at a loss when sitting down to stream.

Samsung TV Plus is 100% free, and comes pre-installed on all 2016 to 2020 Samsung Smart TVs. No downloads, additional devices, or credit cards required. With a simple internet connection, you can pick up where you left off on recently watched shows, discover new ones, and access video-on-demand services with ease.

With an ever-growing list of free channels – including CBS News, Bon Appétit, PlayersTV, and The Movie Hub in the U.S., as well as Rakuten TV’s Spotlight, Action Movies, Comedy Movies, and Drama Movies channels in Europe – Samsung TV Plus offers entertainment for every taste.

Along with this wide selection of leading channels and network favorites, there is also a wealth of free content for those interested in the arts. With a variety of concerts, tours and exhibits on offer, users can, from the comfort of their home, enjoy a high-definition concert by the Berlin Philharmonic,² or marvel at one of the Metropolitan Opera’s nightly opera streams.³

2. Work Up a Sweat

As much as we might enjoy our commute-free routines when working or studying from home, it’s still important to stay active throughout the day – even if that means turning your living room into a workout studio.

Luckily for Samsung Smart TV users, at-home workout videos catering to virtually all interests and abilities are just a few taps away.

Simply click on the exercise service of your choice, choose a workout to stream, and get started. It’s as simple as that. With the TVs’ high resolutions, you’ll never miss a step while working up a sweat. And with a variety of services available and more on the way, it’s easy to find the content you need to take your fitness routine to the next level.

Samsung’s new Samsung Health service offers a simple solution to satisfy Smart TV users’ fitness needs. Set to launch at the end of May in the U.S., U.K., Canada and Korea, with more markets on the horizon, Samsung Health combines free fitness content from world-class partners including the popular meditation app, Calm, as well as obé Fitness, Fitplan, Echelon, barre3 and Jillian Michaels. Compatible with 2018-2019 Samsung Smart TVs, the apps make it easy for users to workout at home.⁴

With Samsung Health, users will also enjoy access to the service’s wide-ranging content catalog completely free for one year after the service’s launch.

3. Work More Comfortably From Home

In addition to offering a range of options to help keep users active and entertained at home, Samsung Smart TVs make it that much easier to stay productive when it’s time to get to work.

In 2019, Samsung introduced its exclusive Remote Access feature. Available on the company’s latest Smart TVs, it allows users to remotely access and manage their personal computer(s) through their TV, regardless of their PC’s location.⁵

Remote Access also offers a wide variety of cloud-based documentation services that can make it easier for students to continue studying at home. They can even use a web browser to view online courses and live lectures on their TV’s spacious screen, so they won’t miss a single note or detail.

Remote Access also comes equipped with Wi-Fi Direct, which facilitates seamless screen sharing between TVs and PCs, mobile phones and tablets. This versatile feature opens the door for users to enjoy a wide range of content on their TV’s larger screen.

4. Find Some Peace and Quiet

Even the most media-savvy among us occasionally find ourselves needing to take a break from staring at screens to enjoy some peace and quiet instead. Thankfully, Samsung TVs’ Ambient Mode can help us do just that.

Ambient Mode enables Smart TVs to foster a relaxing environment by displaying works of art, family photos and other calming content when turned off. For those times when you’d like to completely tune out, you can program Ambient Mode to match the wallpaper or background of the space behind your TV, so your screen will blend seamlessly into its surroundings.

Transforming your TV into your own personal photo gallery has never been easier thanks to Tap View. Available on Samsung’s latest TVs, Tap View lets you mirror photos and other media to your TV’s screen with a simple tap of your smartphone. And with QLED displays’ revolutionary image technology, you can rest assured that your favorite snaps will be showcased in the full, high-res quality they deserve.

We’ve only just scratched the surface of what Samsung’s Smart TVs can do. Click here to learn more about the lineup’s latest updates and innovations.

¹ Samsung TV Plus is available in select regions including the U.S., Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria, Korea, and Thailand. Service availability may vary by region. TV Plus is available on 2016-2020 Smart TVs in the U.S., Europe and Thailand. In Canada, the service is available on 2017-2020 Smart TVs. In Korea, the service is available on 2013-2020 Smart TVs.

² Service is compatible with 2016–2020 Samsung Smart TVs.

³ Instead of downloading the app, users can choose to access the service via their Smart TV’s web browser.

⁴ Service availability and content partners may vary by country. Samsung Health will be launching on 2020 Samsung Smart TVs in the near future. Users with 2018–2019 models will be able to access the apps mentioned above via their Smart TV’s Apps section.

⁵ Available on 2019 and newer Smart TV models. Both the TV and PC must be connected to a network.

“As our community grapples with unprecedented disruptions to their daily routines, it is important for homebound consumers to have access to free high-quality health and wellness offerings,” said Salek Brodsky, Vice President of Strategic Partnerships and Business Development for Samsung Electronics. “Our partnership with these premium brands redefines the boundaries of what free streaming services can provide, and we look forward to enhancing these offerings by bringing a full Samsung Health experience to our TVs later this year.”

Over 250 instructive videos are available now – from barre classes and guided meditations, to celebrity-led personal training sessions –  for Samsung Smart TV consumers to access from home.

These premium health and wellness apps will be fully integrated into Samsung Health, which will launch soon on 2020 Samsung Smart TVs, and will expand upon the suite of apps available today. Samsung Health will provide consumers with more alternatives to traditional exercise options, like gyms and group classes, and adapt to each consumer’s unique schedule – allowing it to become a crucial pillar of our consumers’ daily routines for years to come.

Our Partners

“Our mission at barre3 is to teach people to be balanced in body and empowered from within, and we’re so grateful for the opportunity to share it with the entire Samsung community. With workouts ranging from 10 to 60 minutes, plus bonus content to complement your practice, barre3 has everything you need to support your health goals, both body and mind. With this partnership, we invite the Samsung community to share in the barre3 movement, founded on body positivity, authentic connection, and celebrating inherent strength.”

– Sadie Lincoln, CEO and Co-Founder of barre3

About the App:

Build strength and discover remarkable results with free full-body barre3 workouts, taught by world-class instructors. Stream barre3 workouts combining strength conditioning, cardio, and mindfulness, and enjoy restorative B3 Foam Rolling videos to help you feel balanced in body and empowered from within. Samsung Smart TV consumers can take care of both their bodies and minds with 50 free pieces of content.

Availability:

• Available now on all 2018 and 2019 Samsung Smart TV models in the United States and Canada.
• Available this summer on all 2020 Samsung Smart TV models in the United States and Canada as part of Samsung Health.

“Being able to train millions of people from the comfort of their own home on the Samsung TV, gets me one step closer to my mission of helping millions of people live a better life through health and fitness. Thank you Samsung.”

– Cam Speck, co-founder and president of Fitplan Technologies

About the App:

Fitplan brings the world’s best fitness trainers together on one platform and provides members with the exact training methods of those who inspire them. Fitplan offers high quality video and audio tips, progress tracking and in app community features bringing members an elite personal training experience at an affordable price. Samsung Smart TV consumers can work out to 6 “plans” and 50 classes, with access to 5 trainers – all for free.

Availability:

• Available now on all 2019 Samsung Smart TV models in the United States, Canada, United Kingdom and Australia.
• Available this summer on all 2020 Samsung Smart TV models in the United States, Canada, and the United Kingdom as part of Samsung Health.

“Truly an at-home fitness brand, Echelon has always focused on inclusivity and accessibility. Our commitment to connection through workouts is about to go one step further. Through a partnership with Samsung, the number one brand in television, and available on Samsung Smart TVs, we are now able to make our offerings even more widely available through just the push of a button. There’s never been a more vital time for connectivity and Echelon is honored to have been hand-selected by Samsung to help keep people across the country connected, active, and well in trying times.”

– Echelon CEO Lou Lentine

About the App:

The Echelon FitPass app delivers the most immersive and diverse experience in connected fitness. Powered by world-class coaches, a full schedule of live daily studio classes & a library of thousands of on-demand workouts, the Echelon FitPass features boutique cycling & rowing classes, strength training, boxing, yoga, pilates, stretching, Zumba and much more. With new classes and workouts filmed every day, the Echelon FitPass can help people of any fitness level get in the best shape of their lives. All with one membership. And all from the convenience of your home’s Samsung Smart TV. Samsung Smart TV consumers can enjoy 20 free trial classes.

Availability:

• Available now on all 2018 and 2019 Samsung Smart TV models in the United States, Canada, United Kingdom and Australia.
• Available this summer on all 2020 Samsung Smart TV models in the United States, Canada, and the United Kingdom as part of Samsung Health.

“While families are home, I hope access to my app with Samsung will be another useful tool to stay fit, healthy, and strong.”

– Jillian Michaels, founder of Jillian Michaels Fitness

About the App:

Jillian Michaels Fitness App provides an infinite variety of free interactive daily workouts and paid premium customized exercise programs in multiple modalities for individuals of all fitness levels. An exclusive 28-day workout plan curated for Samsung Smart TV consumers is available now.

Availability:

• Available now on all 2018 and 2019 Samsung Smart TV models in the United States, Canada, the United Kingdom, Australia, and New Zealand.
• Available this summer on all 2020 Samsung Smart TV models in the United States, Canada, and the United Kingdom as part of Samsung Health.

“Our workouts offer a fun, effective way to get a premium fitness experience without leaving your home, and our digital community allows members to build connectivity while physically apart. It’s our priority to continue to keep our community fit, connected, and occupied now and always. We’re excited to grow our audience further through our partnership with Samsung, and look forward to bringing obé into new homes across the country.”

– Mark Mullett and Ashley Mills, Co-Founders of obé.

About the App:

obé is a premium fitness platform, offering immersive, live workouts, with more than 14 live classes per day and a library of 4,000+ workouts taught by the most sought-after instructors. obé’s signature 28-minute complete-body workouts include Strength, Sculpt, Circuit, Dance, HIIT, Dance-HIIT, Pilates, Yoga, Barre, Bounce, Boxing, prenatal and holiday/event themed classes. Samsung Smart TV consumers can enjoy 20 classes, refreshed every 2 weeks, for free.

Availability:

• Available now on all 2018 and 2019 Samsung Smart TV models in the United States and Canada.
• Available this summer on all 2020 Samsung Smart TV models in the United States and Canada as part of Samsung Health.

About the App:

Calm is a leading global health and wellness brand with the #1 app for mental fitness, with a robust library of mindfulness, meditation and sleep content, on a mission to make the world happier and healthier. Samsung Smart TV consumers can access all content, 100% free.

Availability:

• Available now on all 2019 Samsung Smart TV models in the United States, Canada, the United Kingdom, Korea, Australia, France, Germany, Spain, Portugal, Italy, Brazil, Portugal, UAE, Turkey, Saudi Arabia, Egypt and Morocco.
• Available this summer on all 2020 Samsung Smart TV models in the United States, Canada, the United Kingdom, and Korea as part of Samsung Health.

Samsung is proud to work with leading brands to help consumers stay active and healthy at home. Stay tuned as we launch the Samsung Health platform early this summer.

When it comes to setting new standards in performance, Samsung’s 8K AI upscaling technology has equipped the company’s TVs to provide truly captivating viewing experiences. Likewise, ‘The Wall’ – the first ever modular display with MicroLED, capable of expanding to a size of hundreds of inches – provided a snapshot of what the future holds for display technology. In terms of design and lifestyle leadership, a host of Samsung solutions including ‘The Serif’, ‘The Frame’ and ‘The Sero’ have set new benchmarks for how your TV might look and interact.

Check out the infographic below to learn more about how Samsung has constantly innovated to push its TV offerings to greater and greater heights.

Just as Samsung TVs have ranked number one globally for 14 consecutive years,¹ the company’s soundbars also hold the number one position in the global soundbar market. Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.

All Samsung soundbars and audio technology are tuned at the Samsung Audio Lab in Valencia, California, just outside of Los Angeles. Thanks to continuous efforts from the Samsung Audio Lab, the ‘Q series’, a part of its 2019 premium soundbar lineup, boasts high quality sound for which it garnered positive reviews from key tech media in the U.S. and Europe.

“It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result,” said Seong Cho, Senior Vice President and Head of Global Product Marketing of the Visual Display Business at Samsung Electronics. “We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”

Samsung’s position as the soundbar market leader will be further strengthened through synergies with Samsung TVs. The 2020 QLED models, which include new and proprietary AI technologies to improve audio as well as picture quality, provide new standards of home audio and entertainment. Using the TV speakers in conjunction with a soundbar to establish the optimal sound, the Q-Symphony feature will produce richer surround sound and provide Samsung’s most immersive audio experience to-date to consumers. This technology received the CES 2020 Best of Innovation award, and is standardized across the entire range of Samsung’s soundbars (above Q60T) and some QLED models (above Q80T).

For more information, please visit https://www.samsung.com.

¹ Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

“For decades, Samsung has lead the way in next-generation display innovation,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Our Micro LED technology is at the forefront of the next screen revolution with intelligent, customizable displays that excel in every performance category. Samsung Micro LED has no boundaries, only endless possibilities.”

Micro LED featuring 75” Micro LED and 219” The Wall

Featuring leading-edge self-emissive technology and modular capabilities, Samsung’s Micro LED displays deliver unparalleled picture quality, versatility and design. These transformative TV displays are made up of individual modules of self-emissive Micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colors on screen – delivering unmatched picture quality that surpasses any display technology currently available on the market.

At last year’s CES, Samsung introduced Micro LED by unveiling The Wall, the critically acclaimed, award-winning 146” Micro LED display. Due to the technical advancements in the ultra-fine pitch semiconductor packaging process that narrow the gap between the microscopic LED chips, Samsung has been able to create a stunning 4K Micro LED display in a smaller, more home-friendly 75” form factor.

Thanks to the modular nature of Micro LED, this technology offers flexibility in screen size that allows users to customize it to fit any room or space. By adding Micro LED modules, users can expand their display to any size they desire. The modular functionality of Micro LED will allow users in the future to create the ultimate display even at irregular 9×3, 1×7 or 5×1 screen sizes that suits their spatial, aesthetic and functional needs.

Samsung’s Micro LED technology also optimizes the content no matter the size and shape of the screen. Even when adding more modules, Samsung Micro LED displays can scale to increase the resolution — all while keeping the pixel density constant. Additionally, Micro LED can support everything from the standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1 – without having to make any compromises in its picture quality.

Finally, because Micro LED displays are bezel-free, there are no borders between modules – even when you add more. The result is a seamless, stunning infinity pool effect that allows the display to elegantly blend into any living environment. The possibilities for eye-catching designs are only enhanced by new Ambient Mode features.

For more detail on Samsung’s 2019 QLED 8K and Micro LED lines, please visit booth #15006 in the Central Hall of the Las Vegas Convention Center during CES 2019 (January 8-11, 2019).

Samsung Electronics announced today it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform.

With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

As the global leader in television for 13 years, Samsung Smart TVs have grown to become one of the largest entertainment platforms available on the market.

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Visual Display Business at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple.

With that in mind, here’s a handy rundown of features to consider before buying your next TV.

1. Color Volume

What it is: A standard for evaluating a TV’s ability to produce accurate colors at all luminance levels. The higher the color volume, the better the TV will be at expressing vivid, accurate colors.

Why it matters: Manufacturers in the fiercely competitive TV industry are constantly exploring ways to deliver standout picture quality. The color volume measurement emerged as a way to evaluate a UHD (or 4K) TV’s ability to produce immersive viewing experiences, focusing on how the TV performs under various lighting conditions. Color volume matters because if a depicted image exceeds a TV’s peak luminance, it may appear washed out or faded, and the quality of the viewing experience suffers.

How Samsung’s innovating with it: Samsung’s QLED TVs, which feature a peak brightness of 1,500 to 2,000 nits, are the first displays to reaches 100 percent color volume. This means that in typical viewing environments, the TVs produce brighter and deeper colors that allow content to be displayed in the manner that producers intended. In addition, QLED TV’s screen-coating technology reduces reflection by 98.5 percent, providing a more comfortable viewing experience even under strong sunlight or lighting.

2. HDR

What it is: HDR, or “high dynamic range” technology adds more color, brightness and contrast to content displayed on standard HD or UHD TVs.

Why it matters: HDR was introduced to provide whiter whites, blacker blacks, and colors that are more detailed and true-to-life. The difference between HDR and the preceding SDR (standard dynamic range) standard is night and day, as HDR allows details that might be lost in shadows or glare when depicted on an SDR TV to truly stand out.

How Samsung’s innovating with it: QLED TVs come with support for the new open standard for HDR video, HDR10+. HDR10+ adds more dynamic range (the ratio of light and dark) to images to deliver greater contrast and more vibrant colors, and allows images to be enhanced on a scene-by-scene basis. The results are lifelike visuals that portray content precisely as the producer intended.

3. Refresh Rate

What it is: A TV’s refresh rate, expressed in hertz (Hz), is the number of times that an image on the screen is refreshed per second. The higher the hertz, the smoother the picture.

Why it matters: The standard refresh rate for TVs today is 60Hz, or 60 times per second, with 120Hz and 144Hz representing the higher end of the spectrum. TVs with high refresh rates generally provide more seamless visuals with minimal motion blur, creating more immersive viewing experiences. If you’re a gamer, or you watch a lot of fast-paced action films, a TV with a high refresh rate may be just what you need to take your experience to the next level.

How Samsung’s innovating with it: In addition to boasting a wide range of game-optimizing features including a short input lag (20-millisecond), three types of QLED TVs with the Q7, Q8 and Q9 models feature a 120Hz refresh rate that ensures seamless and fluid in-game visuals. 

4. HDMI and Connections

What HDMI is: HDMI, short for “high definition multimedia interface”, is an industry-standard, all-digital interface that transmits visual and audio data between devices such as TVs, streaming media and Blu-ray players, gaming consoles, and more.

Why it matters: Higher-quality HDMI cables generally support higher data transfer speeds (measured in gigabytes per second), providing more bandwidth to enjoy 4K UHD and HDR content. The manner in which a TV handles its HDMI and other connections can directly influence its setup, and the ease with which the device integrates into a living environment.

How Samsung’s innovating with it: All QLED TVs are optimized to deliver 4K UHD content thanks to their support for HDMI 2.0. HDMI 2.0 makes it possible to increase frame rates and maximum bandwidth (to 18Gbps), and deliver high-resolution visuals, allowing for the transmission of 4K video at 60Hz with 32 audio channels (up from eight).

In addition to HDMI 2.0, QLED TVs feature a practically invisible optical cable that seamlessly connects to external devices via the HDMI, USB 3.0 and coaxial port-housing One Connect box. The result is a TV setup that’s free of messy wires and truly designed for living.

5. Smart TV

What it is: A “smart” TV is capable of connecting to the internet to allow users to stream video content, browse the web, and run compatible apps.

Why it matters: Streaming shows and movies through over-the-top (OTT) services like Netflix has quickly become the new normal, with more and more people enjoying a wide range of dynamic entertainment via convenient apps. Smart TVs typically incorporate support for these services, offering users more freedom to enjoy their favorite content.

How Samsung’s innovating with it: Samsung has equipped its QLED TVs with a range of smart apps, services and features that make it easy to enjoy high-quality UHD and HDR content. Particularly handy features include the TV PLUS app, which neatly organizes on-demand content in an interface that mirrors the channel menus of traditional cable or TV providers, and the One Remote, which allows you to manage your smart TV and other connected devices via a single, intuitive control.

6. Durability

What you should expect: No TV will last forever, but these days you should typically expect anywhere from 7 to 10 years of reliable service from your new TV. The expected lifespan for a premium TV may be even longer.

What Samsung’s TVs deliver: There are many factors that can ultimately prove detrimental to a TV’s longevity, and burn-in may be chief among them. Burn-in is a form of permanent damage that’s caused by leaving a static image on a screen for a long period of time. While image retention refers to any image that stays on a screen temporarily, burn-in lasts permanently, seriously affecting the lifespan of a television.

Samsung’s QLED TVs are certified to be burn-in-free, thanks to their utilization of inorganic quantum dots. In fact, each is backed by a 10-year warranty against burn-in* – a quality guarantee that recently expanded to global markets, and demonstrates Samsung’s commitment to delivering premium performance with its premium TVs.

*Details of the burn-in guarantee for QLED TVs vary by country, and the policy will gradually be introduced to other countries as the QLED TV is launched in each market.