As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation — where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York — a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/global for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Can’t wait to get your hands on these devices? Don’t worry, we’ve got a special surprise for you.

Check out the videos below for the Galaxy S21 series unboxing experience.