▲ The Samsung Connected Experience Center in Irvine, California

The Samsung Connected Experience Center (CEC) in Irvine, California is a 7,500-square-foot platform for discovery and business transformation. Here, clients and Samsung experts work side by side to turn vision into strategy and strategy into deployment. At the heart of the CEC’s mission is a focus on understanding each client’s needs and delivering solutions that maximize business impact. Organizations from hospitality, entertainment, retail, education, government, and other sectors partner with Samsung to develop future-ready strategies and unlock new opportunities.

▲ The LED demo zone at CEC Irvine

Discovering Display: Where Technology Becomes Tangible

For Lupe Verdin, B2B Visual Display CAD (Consultant, Architect, Designer) Liaison, the CEC is a place where technology finally becomes tangible. “You can’t always explain with words what must be experienced with eyes,” she notes. “From the moment clients arrive, they’re welcomed and guided through a full, hands-on journey of what our technology can offer. At this point, the unmatchable picture quality and service becomes clear — it’s something that’s hard to match elsewhere.”

▲ Lupe Verdin in a CEC Irvine showroom

A recent example shows how powerful this experience can be. What began as a visit to compare a 98-inch display quickly evolved into a broader vision: “The client ended up expanding their project to seven LED walls for conference rooms, a showroom, and a security operations center. Seeing their own images and videos on our displays — especially the 0.9mm COB (Chip On Board) LED — the clients identified new opportunities. Seeing the technology in person helps realize how advanced displays can transform spaces and user experiences.”

▲ Multiple LED Formats with Varying Pixel Pitches on Display at CEC Irvine

A key differentiator for the CEC is the ability to showcase the full breadth of Samsung’s portfolio in one place. Clients can compare indoor, outdoor, and specialty LED solutions side by side — offering a realistic preview of how their own content comes to life on Samsung’s displays. “Other showrooms don’t offer the same breadth of technology.”

Optimizing Business Value: Where Challenges Meet Solutions

▲ Noor Armar in hospitality demo zone at CEC Irvine

Noor Armar, Solution Enablement Manager at Samsung’s North America Display Office (NADO), describes the CEC as a place where business challenges are addressed in real time. The CEC provides a low-risk, immersive environment to test ideas, explore trends, and co-design solutions aligned with strategic goals.

“Irvine CEC is a great place to provide live demonstrations on how our display solutions can be tailored to a client’s needs and add real value to their business,” Armar says. “Seeing the belief in our customers’ eyes after they experience our products hands-on is probably my favorite part.”

▲ Hospitality zone at CEC Irvine features a SmartThings Pro demo

For example, the SmartThings Pro showcase helps clients in hospitality, retail, and cruise lines explore new guest journeys and operational models. Based on data aggregation and AI-driven automation, SmartThings Pro enables seamless, personalized guest experiences such as automatic check-in, adaptive lighting, climate control, and personalized streaming — all managed through a single, integrated platform.

“Efficiency and guest satisfaction don’t have to be trade-offs. Our role is to help clients understand the value of integrated platforms, even when the underlying technology is invisible to guests,” said Armar.

▲ The CEC in Irvine features a new 5-meter Onyx Cinema LED screen, unveiled July 2025(left) as well as an The Wall for Virtual Production.

The CEC also serves as a resource for creative, marketing, and technical teams. At the CEC, clients can experience first-hand the power of the latest Onyx Cinema LED or test virtual production workflows with the Vu One Mini to explore new storytelling possibilities – all with their own content. These hands-on experiences allow creative and technical buyers to evaluate technology before making final decisions.

For instance, the Vu One Mini, developed in collaboration with Vu Technologies, combines Samsung’s premium LED displays with Vu’s real-time content platform. This plug-and-play system is designed for ease of use and mobility — making professional-grade virtual production scalable and practical.

▲ Chris Simpson at CEC Irvine

“Most organizations don’t have access to Hollywood sound stages,” explains Chris Simpson, Senior Business Development Manager for Virtual Production & Cinema at Samsung Electronics America. “But with the right software and a portable LED solution, we can bring that same creative power into various settings — corporate, academic, government, sports, to name a few.”

More Than a Showcase: Where Meetings Become Milestones

These collaborative, hands-on experiences aren’t just theoretical — they translate into real-world impact for clients of all sizes.

▲ The Wall at Hyundai America Technical Center in Michigan

At Hyundai America Technical Center in Michigan, Hyundai partnered with Samsung to transform their lobby and workspace. The result: a stunning installation of The Wall, Samsung’s modular MicroLED display, as the visual centerpiece of their North American headquarters. Seeing and configuring The Wall in person at the CEC helped Hyundai align design vision with technical requirements, streamlining decision-making and reducing execution risk.

▲ ‘The Wall for Luxury Living’ installed at a Trubey’s Regency Theatre, the private home cinema of Phil Trubey

The CEC also supports individual clients. Phil Trubey, an entrepreneur and a homeowner looking to build a luxury private cinema, began his journey with a visit to the Irvine CEC. Experiencing The Wall firsthand gave him the confidence to invest in a premium solution tailored to his space and lifestyle. “The Wall is so bright we usually don’t even use the full intensity of the screen,” said Trubey.

▲ CEC Irvine staff focus on understanding each client’s needs and delivering solutions that maximize business impact.

These examples show how the CEC empowers both enterprises and individuals to experience, evaluate, and realize the full potential of Samsung’s display innovations. The value of the CEC lies in its people and its process. By fostering a culture of partnership and innovation, Samsung helps clients envision what’s possible, test what’s next, and deploy solutions that drive real-world results.

Samsung’s professional display showrooms are more than demonstration spaces — they are strategic platforms for turning business ambition into impact. Through collaboration, customization, and strategic consultation, the CEC has become a launchpad for new ideas and lasting partnerships. As Samsung expands its global network of display showrooms, each location adapts to regional needs — ensuring every client, in every market, can unlock new value from their technology investments.

Samsung Electronics today announced the upcoming global launch of the HU8000F series, its 2025 Hospitality TV. Available in six sizes — 43″, 50″, 55″, 65″, 75″ and 85″ — the HU8000F empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options through Google Cast. Samsung will unveil the HU8000F series at HITEC 2025, the world’s largest and longest-running hospitality technology event, which takes place between June 16-19 in Indianapolis, USA.

“Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With Google Cast support, an AirSlim design and integrated cloud capabilities, we are redefining what’s possible for hotel entertainment worldwide.”

Premium Picture Quality, AirSlim Design and Effortless Streaming

The HU8000F is powered by Samsung’s Crystal Processor 4K and features HDR10+ and Dynamic Crystal Color, immersing hotel guests in one billion shades of color with lifelike clarity and detail. Additionally, its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space.

The new model has expanded content options for guests by adding Prime Video to its portfolio — along with Netflix and Samsung TV Plus — which are all accessible from the Tizen OS Home. For an enhanced viewing experience, the HU8000F also includes adaptive sound technology, providing real-time audio scene analysis and quality optimization to any news program, sports game, musical performance, TV show or movie.

Hotel-Ready Features and Integrated Hospitality Solutions

For centralized remote management and actionable business insights for hotel managers, Samsung LYNK Cloud streamlines global hospitality operations while helping drive incremental revenue through targeted promotions. With SmartThings Pro and a multi-code remote, hotel staff can offer personalized in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction.

As Google Cast is integrated directly into Samsung’s hotel TV series, guests can easily access their favorite content from 5,000 Cast-enabled apps by mirroring their Android and iOS devices on the TV, without the need for additional dongles or login requirements. Embedding Cast also reduces costs for hotels and system integrators by removing the need to buy and maintain extra hub-type devices, avoiding the risk of theft for those types of devices and freeing up an HDMI port.

For hotels currently using the HBU8000, a software update will soon be available to enable Google Cast without interrupting service.¹ This upgrade has already been successfully deployed in Indonesia at The Apurva Kempinski Bali and Swissôtel Living Jakarta Mega Kuningan through simultaneous software updates, demonstrating the scalability and reliability of the solution.

With Google Cast and over-the-top (OTT) integration, the HU8000F ensures seamless viewing options and an optimized solution that enhances viewing experiences.

Samsung’s hospitality display series is also built to include practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN output ports. Powered by the intuitive and secure Tizen platform, the HU8000F offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports.

For more information about Samsung’s hospitality solutions, please visit www.samsung.com.

¹ The Google Cast update schedule for HBU8000 may vary by region.

Samsung Electronics today announced its participation in ISH 2025,¹ the world’s leading trade fair for the sanitary and HVAC industries, to be held March 17-21 in Frankfurt. Samsung will showcase innovative solutions designed to enhance comfort, convenience and connectivity across residential and commercial environments.

“This year marks our second time participating in ISH after our debut in 2023, and we’re excited to present more advanced products along with a variety of smart solutions such as SmartThings Pro and b.IoT Lite,² that align with the ‘Connected Flow’ theme,” said Wim Vangeenberghe, Vice President of Samsung Electronics Air Conditioner Europe B.V. “It’s a meaningful opportunity to showcase our next-generation innovations and underline our commitment to delivering smarter living experiences.”

Product Exhibition: Highlighting Advanced HVAC Solutions

At ISH 2025, Samsung will display a wide array of systems and solutions, including Slim Fit EHS ClimateHub and Mono R290, touch controllers, Wi-Fi modules and other solutions. One of the key highlights will be the unveiling of the new Bespoke AI WindFree air conditioner models, which have been designed to elevate comfort and usability.

The new Bespoke AI WindFree air conditioners for 2025 feature AI³ Fast & Comfort Cooling, which employs AI technology to provide rapid cooling and meet users’ preferences. When turning on the mode, Fast Cooling quickly lowers the room temperature first. AI technology then continuously analyzes the indoor and outdoor environments to detect if it’s reaching the user’s preferred temperature, and then it switches its mode into WindFree Cooling.

Additionally, new Comfort Drying technology enables dehumidification without cold drafts. While conventional dry modes reduce the set temperature for dehumidification, Comfort Drying maintains a comfort humidity level under temperatures set by the user, satisfying customers who do not want to feel cold during dehumidification. Also, users can utilize AI Energy Mode in SmartThings application to reduce energy use by up to 30%.⁴ This is possible as the compressor’s rotating frequency is controlled by AI analysis, preventing sudden stops or increases.

Design Excellence Recognized

Samsung also announced that its Slim Fit EHS ClimateHub indoor units — the ClimateHub Mono and the Hydro Unit Mono⁵ — have won the prestigious Designplus Award in the “Water & Efficiency +” category at ISH 2025. This award acknowledges products that combine innovative design with technology, with a focus on new concepts that deliver added value through technological advancements.

These models have a slim fit design⁶ that allows the product to be installed in various locations and coordinates with anywhere in the house. Despite the slim fit design, key components like magnetic filters, three-way valves and an expansion vessel for space heating are all included as standard features, which ensures timely installation. Moreover, they come with the 7” AI Home,⁷ an expansive screen that significantly improves convenience. It allows users to intuitively control the temperature and settings. Additionally, users can monitor the status and energy usage⁸ of connected solar photovoltaic (PV) systems using the zone overview, as well as control other SmartThings-connected appliances.⁹

Seamless Integration: SmartThings Pro for Advanced Business Environment

In line with the “Connected Flow” theme, Samsung will also demonstrate the benefits of smart solutions utilizing SmartThings Pro¹⁰ through various scenarios and spaces. Visitors will see how SmartThings Pro makes it easy to create a customized business environment with Samsung appliances and some third-party devices — like light bulbs and solar cells — and facilitates comprehensive energy monitoring across the entire home.

Additionally, Samsung will showcase SmartThings Pro and b.IoT Lite for business environments and solutions for commercial spaces like hotels and retail stores. These solutions enhance operational efficiency, enabling smarter management of heating, cooling and energy consumption.

Samsung remains committed to expanding its HVAC business globally and continue to innovate and provide innovative climate solutions to customers worldwide. Visitors to Samsung’s booth at ISH 2025 will have the opportunity to explore new products packed with these technologies, engage with representatives and experience the future of HVAC solutions firsthand.

¹ The “Internationale Sanitär- und Heizungsmesse” (ISH) translates from German to “International Sanitation and Heating Fair.”
² b.IoT Lite is an integrated control solution designed to optimize the operation of VRF systems in small to medium-sized buildings. As a server-based platform, it provides advanced functionality such as predictive maintenance and energy management.
³ To use AI Auto Cooling, a Wi-Fi connection and Samsung account SmartThings are required.
⁴ The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.
⁵ The ClimateHub Mono has an integrated water tank, while the Hydro Unit Mono is a wall-mounted unit without a water tank.
⁶ Dimensions: ClimateHub Mono = 598(W) x 1,850(H) x 600(D) mm, Hydro Unit Mono = 530(W) x 840(H) x 350(D) mm.
⁷ AI Home refers to the 7’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
⁸ Requires a connection between the EHS and PV system and is activated using the PV function in AI Home.
⁹ Requires a Samsung account. Appliances must be connected to the Wi-Fi network and registered in the SmartThings App.
¹⁰ Must download the SmartThings app available on Android and iOS. A Wi-Fi connection and a Samsung account are required.

Against this backdrop, Samsung Electronics is rapidly broadening the availability of its HVAC solutions — including inverters and heat pumps — across residential complexes as well as public and commercial facilities. Over the past five years, Samsung’s HVAC solutions have achieved double-digit annual revenue growth,¹ and the company aims to boost revenue by more than 30% this year.

Samsung Newsroom examines the exponential growth and competitive strengths of Samsung’s HVAC business.

Innovative Heat Pump Technology

▲ Mono R32 HT Quiet, an outdoor residential heat pump

Samsung’s EHS TDM (Time Division Multi) Plus is an innovative heating and cooling solution designed to replace traditional boilers. The system utilizes a time-division mechanism to regulate both water and air for heating and cooling through a single outdoor unit — making it particularly effective in regions that require cooling in summer, heating in winter and a continuous supply of hot water year-round. By integrating components that previously required separate installations, the EHS TDM Plus reduces installation space, time and costs while optimizing energy consumption.

For upscale interiors, Samsung offers the WindFree 1-Way Cassette air conditioner. With the press of a button, users can seamlessly switch between powerful heating and cooling modes or activate WindFree Cooling mode for optimal climate control in premium residences.

B2B Solutions With Unmatched IoT Connectivity

▲ The SmartThings Pro zone at Samsung’s booth during CES 2025

Samsung is diversifying its Internet of Things (IoT) solutions to address the growing demand for process automation, remote management and unmanned operations in smart home and enterprise environments.

In 2024, Samsung launched SmartThings Pro² as an integrated platform for enterprise settings. Expanding beyond residential applications — such as in-home energy management and smart apartment services — SmartThings Pro now offers features like remote maintenance, energy-saving management, personalized room experiences and building automation for public buildings and small- to medium-sized commercial facilities. The company plans to expand the availability of SmartThings Pro from 17 countries at the end of last year to 31 countries this year.

Additionally, Samsung is steadily expanding its b.IoT solution, a building integrated management solution utilizing IoT. By consolidating HVAC, lighting, power and other systems into a single platform, b.IoT enables more advanced building management. The company plans to expand the availability of b.IoT from 31 countries at the end of last year to 36 countries this year.

A One-Stop B2B Integrated Solution

▲ The B2B integrated solution provided for a hotel located in Bali, Indonesia

A B2B integrated solution that provides specialized products and facility management together is one of the competitive edges of Samsung. With extended quality warranties, a unified service channel and a dedicated customer purchasing platform, the one-stop solution significantly enhances convenience.

Specialized consultants available through the platform play a crucial role in building trust and strengthening collaboration. Dedicated experts oversee all aspects of the HVAC system, providing new product introductions and technical support through monthly on-site training sessions.

Driving B2B Growth With Next-Generation Technology

▲ The residential heat pump EHS displayed at 2025 AHR Expo

Samsung plans to accelerate the expansion of its new heating and cooling technology in the North American market. Showcased at CES 2025, the Residential Heat Pump EHS is already available in over 40 European countries and is set to roll out to North American households this year.

The Hylex R454B — an easy-to-install hybrid inverter outdoor unit — is another product introduced to the North American unitary market. Unique to North America, residential unitary systems are HVAC solutions that cool homes and mid-sized buildings by distributing chilled air through ductwork.

Furthermore, Samsung plans to leverage SmartThings Pro to remotely analyze air conditioners and SmartThings-connected devices — providing more precise and customized services for energy savings, optimized climate control and maintenance support.

“With our industry-leading heating and cooling technology and the enhanced SmartThings Pro connectivity experience, we are committed to accelerating our expansion in the global HVAC market,” said Hank Choi, Corporate VP and Head of Air Solution Business Team, Digital Appliances (DA) Business at Samsung Electronics. “Through innovative, customized solutions, we aim to provide consumers with an even more convenient and comfortable lifestyle.”

¹ Based on revenue data from 2020 to 2024.​
² Must download the SmartThings app available on iOS and Android devices. A Wi-Fi connection and a Samsung account are required.

▲ Samsung Electronics’ high-definition displays integrated with Logitech’s conference cameras, webcams and audio systems enable seamless collaboration for hybrid teams.

With the rise of flexible work environments, organizations require meeting spaces equipped with advanced video conferencing technology to enable seamless collaboration for distributed teams. Businesses can now leverage Samsung’s high-definition displays with Logitech’s conference cameras, webcams and audio systems to achieve crystal-clear video and sound, helping remote and in-person participants feel like they are in the same room. Samsung Interactive Displays also enable teams to connect, share ideas and whiteboard on a single screen. These meeting solutions make every participant feel equally engaged regardless of location.

▲ The Samsung Interactive Display is a powerhouse tool for team collaboration.

“Samsung and Logitech products empower teams to work better together,” said Sukhmani Mohta, Chief Marketing Officer, Display Division, Samsung Electronics America. “With purpose-built solutions that integrate effortlessly into today’s workplaces, we’re helping organizations to reimagine collaboration, spark creativity and achieve greater productivity. We are shaping the future of work by fostering deeper connections and creating fulfilling experiences for teams.”

▲ Samsung and Logitech solutions support dynamic and flexible workspaces for today’s employees.

Traditional workspaces are evolving into more dynamic and flexible environments. “Hot desking,” where employees can choose their workstation for a given day rather than having assigned desks, is supported by Samsung monitors that work seamlessly with Logi Dock Flex. This allows employees to quickly plug into any available desk and start working immediately. This streamlined experience minimizes technical challenges, reduces stress and promotes productivity in an adaptable workplace.

“Our partnership with Samsung is founded on shared values such as drive for innovation and focus on customer needs,” said Sudeep Trivedi, Head of Alliances and Go-to-Market, Logitech. “We collaborate to address challenges and anticipate the evolving needs of almost every industry. We’re eager to continue driving innovation, anticipating and fulfilling the needs of our customers in the years ahead.”

▲ Samsung and Logitech remain committed to building sustainable design into every product and empowering organizations to manage their energy consumption.

Samsung and Logitech also share a mutual commitment to building environmental sustainability into every product. Both companies have created solutions that automatically go into standby mode or turn off when not in use to help reduce energy consumption. Device management systems like Samsung SmartThings Pro offer remote control and monitoring of the performance and environmental impact of connected office technologies. Logitech’s ambitious climate strategy includes Design for Sustainability principles that have resulted in three out of four products using next-life, recycled plastics, 66% of products carbon labeled and 94% of the company’s electricity footprint coming from direct and indirect renewable electricity purchases.

▲ Samsung and Logitech help businesses to minimize technical challenges and promote productivity in adaptable workplaces.

At the Logitech Experience Center in San Jose, California, businesses can view Samsung and Logitech’s joint solutions in a realistic work environment. The collaborative space, which serves as both a fully functioning office for Logitech employees and a showroom for customers, demonstrates how these innovations can unlock new possibilities for modern workplaces.

To learn more about Samsung and Logitech’s immersive, integrated workplace solutions, read the full case study on their collaboration.

The latest agreement expands the collaboration to provide business customers with more convenient and valuable mobility experiences through SmartThings Pro. The B2B management platform offers efficient energy savings and integrated space management by connecting various devices, solutions and services across residential facilities to office buildings and commercial facilities. Attending the signing ceremony were Chanwoo Park, Executive Vice President at Samsung’s B2B Integrated Offering Center, and Sangdae Kim, Head of Kia’s PBV Division.

“By integrating SmartThings Pro into Kia PBV, we plan to present an intelligent new way for businesses to be connected to their customers,” said Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics. “We will provide an optimized integrated store management experience based on customized solutions to cater for a range of B2B customers including the self-employed and small business owners.”

With the integration of SmartThings Pro and Kia PBV, B2B customers can connect their vehicles to external business spaces and execute automated routine controls set in vehicles to increase operational efficiency and convenience. For example, self-employed and small business owners who purchase Kia PBVs will be able to manage automation routines such as air conditioning, signage and home appliances in their stores through SmartThings Pro, making operation and management much more convenient.

Small business owners who remotely operate multiple unmanned stores or shared lodgings can use a Kia PBV to manage them in real time while on the move. As part of remote management, users can receive notifications of abnormal activity and device failures or maintenance. Users can also manage check-ins and check-outs, optimize air conditioning and prevent energy waste when customers are away.

Additionally, SmartThings Pro provides advance notifications of the on-site tasks that need to be carried out — such as consumable replacements and maintenance lists — tailored to the store or establishment where the PBV arrives, enabling easy operation.

SmartThings Pro also helps busy small mobile business owners like food truck operators. Food trucks move frequently and take time to prepare and organize signage, audio, cash registers, refrigerators, cooking appliances and lighting before and after hours of operation. With SmartThings Pro, users can be automate everything at once, allowing a single operator to run a food truck.

“Kia PBVs are designed to be more than just vehicles, they are intelligent business solutions that connect seamlessly with digital ecosystems,” said Sangdae Kim, Head of Kia’s PBV Division. “We anticipate that our business collaboration with Samsung Electronics, leveraging its AI B2B solution SmartThings Pro, will extend the vehicle user experience for our business customers beyond PBVs into the broader IoT ecosystem. This partnership is expected to create new opportunities for discovering customer value.”

¹ Platform Beyond Vehicle is Kia’s total mobility solution that combines fit-for-purpose EVs with advanced software solutions.

▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• • Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
  • HoloDisplay: Bringing Signage to Life With 3D Innovation
  • Transparent MICRO LED: Blending Reality and Digital Content
  • Interactive Display: A Smarter, More Interactive Classroom Experience
  • The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
  • The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
  • SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
  • Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W¹ of power when showing a static image and can easily be managed through a dedicated app² or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NETxAutomation management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award: Transparent MICRO LED

Inavation Awards

• Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well.

Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays.

▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology.

▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall.

▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design.

▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform.

▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices.

▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup.

▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant.

▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments.

▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences.

Samsung Electronics today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.¹ The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app² allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.³

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.⁴

Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.⁵

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.

Supersized 4K Smart Signage Redefines Immersion

Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.

Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.

The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA⁶ compatibility — provide businesses with flexibility and convenience.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
³ For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.
⁴ A phased update is scheduled to begin in March 2025.
⁵ For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.
⁶ Video Electronics Standards Association.

Samsung Electronics, a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.

“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalization at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customize their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”

Redefining Hotel Aesthetics With The Frame

Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)¹ as a hotel TV, bringing stunning 4K QLED picture quality with vivid colors, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customize guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.

Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalization.

As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalized and visually captivating experience for their guests.

Enhancing Guest Experiences With Google Cast for Seamless Streaming

▲ Google Cast is a trademark of Google LLC.

Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast² for secure, seamless, in-room streaming. Guests will be able to easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilizing QR codes for instant pairing.

“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s Senior Director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are.”

The lineup also supports Apple AirPlay,³ allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.

Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay.

Streamlining Hotel Operations With a Connected Ecosystem

Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls and personalized services, creating a more enjoyable and connected stay.

For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customizable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalize guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.

SmartThings Pro further strengthens IoT connectivity by enabling secure and centralized control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customizable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems.

¹ The functionality of The Frame in the hotel TV lineup may vary from the consumer version.
² Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region.
³ AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.

At CES 2025 in Las Vegas, Samsung brought to life its vision of a future where smart technology expands beyond the home — reshaping industries and enriching daily experiences. Through SmartThings Pro, SmartThings for Cars and SmartThings for Ships, the company highlighted the transformative potential of AI across diverse domains.

Samsung Newsroom took an inside look at the company’s latest AI solutions powering business, mobility and beyond.

▲ The exhibition space showcased smart technologies extending beyond the home.

SmartThings Pro: Reimagining Smart Spaces With AI

▲ The SmartThings Pro zone

The SmartThings Pro zone showcased Samsung’s AI B2B solutions designed to enhance various settings including hotels, offices, and residential and commercial buildings. Highlights included AI-powered solutions that optimize spaces for operational efficiency and personalized services for community residents.

AI Residence: Advancing Future-Ready Solutions for Community Spaces

▲ The AI Residence section

The AI Residence section introduced AI-based solutions designed to enhance community and residential space management. Visitors experienced firsthand the company’s selection of integrated systems that monitor residents’ health, manage energy use and provide real-time safety updates. Interactive demonstrations also highlighted how smart technologies are improving the management of both public and private spaces.

AI Store: Transforming Retail With Smarter Solutions

▲ The AI Store section

The AI Store section presented the company’s latest retail technologies designed to transform multi-store operations. Through Samsung’s Visual eXperience Transformation (VXT) platform and Samsung Knox, visitors explored how retail workflows are streamlined through features like real-time inventory management and automated product price updates.

AI Office: Balancing Productivity and Sustainability

▲ The AI Office section

The AI Office section showcased the future of workplaces powered by smart technologies to maximize productivity and efficiency. Visitors had the opportunity to try out face recognition solutions for employee identification and SmartThings-connected devices that automatically adjust meeting room environments.

AI Stay: Providing Customized Accommodation Spaces

▲ The AI Stay section

The AI Stay section displayed smart hotel solutions of the future. Features included smartphone-based check-ins, personalized settings and Good Night mode — creating a comfortable, home-like environment even while traveling.

SmartThings for Cars: Bridging Home and Car With Smart Connectivity

▲ The SmartThings for Cars zone

At the SmartThings for Cars zone, visitors were introduced to new possibilities in mobility — featuring technologies that connect vehicles and homes through the SmartThings app. Solutions like energy optimization, efficient EV charging and remote vehicle controls optimize convenience and bring homes and cars closer together.

SmartThings Energy: Promoting a New Era of Sustainable Energy Solutions

▲ The SmartThings Energy section

The SmartThings Energy section presented sustainable living technologies including solar panel integration, EV-based emergency power supplies and 3D Map View for real-time energy monitoring. Visitors learned how solar panels and electric vehicles can work together to generate self-sufficient energy, with EV batteries serving as backup power during outages. They also saw firsthand how 3D Map View offers a comprehensive overview of home energy consumption and explored AI-powered energy-saving modes that optimize backup battery usage.

▲ Erick “Alexander” Vargas engages with the interactive displays in the SmartThings for Cars zone.

“As someone active on social media, I want to spread the word that Samsung SmartThings offers practical solutions for energy savings and connectivity,” said Erick “Alexander” Vargas, an attendee from Mexico. “I’m excited to share with my followers how Samsung is leading the way with its AI technologies.”

SmartThings Find: Offering Easy Location Tracking for Parked Cars

▲ SmartThings Find assists users in locating their parked cars, even in busy parking lots.

SmartThings Find stood out for its highly practical application and everyday convenience, enabling users to effortlessly locate their vehicles in sprawling parking lots with their Galaxy devices. Other highlights from this part of the exhibit included SmartThings-enabled features such as remote vehicle control, which can adjust the climate, as well as lock and unlock doors.

SmartThings for Ships: Harnessing Smart Technology at Sea

▲ The SmartThings for Ships zone

The SmartThings for Ships zone demonstrated how smart technology is revolutionizing marine vessels, introducing forward-thinking technologies such as autonomous navigation systems like SHIFT-AUTO and integrated smart solutions that maximize operational efficiency and safety in maritime settings.

▲ (From top to bottom) Visitors could virtually pilot a smart ship at an interactive experience space in the SmartThings for Ships zone; Reshmee Semmen took on the role of captain, navigating the smart ship simulation.

Visitors to Samsung’s booth had the chance to explore these advancements through an immersive simulation. This hands-on experience included monitoring vessel systems, setting voyage routes and controlling onboard systems.

“The Smart Ship interactive simulation was incredibly impressive,” said Reshmee Semmen, an attendee from South Africa who expressed enthusiasm for Samsung’s promising potential in AI. “I’m excited to see how Samsung, with its long history, will continue to expand AI into so many fields.”

▲ The SmartThings for Ships zone space explained how SmartThings can make ships safer and more efficient.

Smart technology is also making journeys at sea safer and more convenient for ship passengers. At the booth, visitors observed SmartThings-enabled technologies for managing essential ship and vessel systems including pre-departure device checks and five scenario-based modes (Departure, Boarding, Notifications, Care Mode, Protection Mode).

Society: Creating a Better World for Generations to Come

▲ The Society zone

Located on the other side of Samsung’s booth, the Society zone emphasized the “social” pillar of the company’s environmental, social and governance (ESG) initiatives. This area spotlighted technologies designed to enhance accessibility, along with global education programs like Solve for Tomorrow and Samsung Innovation Campus.

▲ The Accessibility section

Samsung introduced a range of solutions that enhance accessibility for all users. Visitors got the chance to experience how AI and Bixby are breaking down barriers in everyday life, enabling effortless control of home appliances and device troubleshooting through voice command capabilities.

Other highlights included AI-based text-to-speech audio subtitles — a feature that converts on-screen subtitles into speech, providing visually impaired users with access to global content — and sync accessibility settings capabilities to ensure a smooth user experience by automatically applying existing accessibility settings to new devices.

▲ Visual displays highlighted Samsung’s global education programs and social contribution activities.

▲ An interactive touch screen highlighted the collaboration between Samsung and the United Nations Development Program (UNDP). Visitors were encouraged to explore the 17 Sustainable Development Goals (Global Goals) fostering awareness and action on key objectives such as poverty eradication and health promotion.

At CES 2025, Samsung showcased the versatility of AI technology beyond the home, illustrating its potential to transform diverse industries and spaces. By expanding the intersection of technology and daily life, Samsung aims to take significant strides toward a sustainable future — one that transcends the boundaries of the smart home to encompass every facet of modern life and industries.

Samsung SmartThings began as Samsung Electronics’ Internet of Things (IoT) platform, connecting not only Samsung products but also a wide array of devices from partner companies. This integration has evolved into a seamless, connected experience tailored to fit diverse lifestyles.

Growing from 100 million subscribers in 2019 to over 350 million by August 2024, SmartThings has established Samsung as a leader in the smart home market. The platform continues to expand its influence in the IoT industry by enhancing its AI-driven capabilities and even extending its reach into the B2B space.

Check out the infographic below to explore Samsung SmartThings’ 10-year journey of innovation.

Samsung Electronics today announced Samsung Hospitality TV compatibility with AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms easily and securely.

Guests will be able to enjoy the convenience of watching their favorite shows and movies from popular streaming services, listening to personal playlists on various music platforms, viewing photos, practicing presentations, playing games and more on the TV in their room. By simply scanning a unique, on-screen QR code, guests can privately and securely connect their iPhone or iPad to the Samsung Hospitality TV.¹

Ensuring both convenience and robust security, no personal information is ever stored or saved and all information about paired devices is automatically erased upon guest checkout. This feature not only enhances the guest experience but also provides peace of mind regarding data privacy. Additionally, hotel managers and operators can easily update their management systems to enable AirPlay technology, simplifying the integration process.

The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management and improved guest experience.

“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favorite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”

For hotel managers and operators, LYNK Cloud is a comprehensive cloud solution for Samsung Hospitality TVs that offers customizable content, remote device management and access to OTT entertainment. Equipped with an e-commerce platform, LYNK Cloud provides an in-room ordering system that offers guests interactive services such as booking hotel services, ordering room service, a digital concierge and more, all bundled in solution. With LYNK Cloud, hotel managers can also use insights to personalize content and experiences for hotel guests to create impactful promotional content across different rooms or properties worldwide.

SmartThings Pro brings enhanced connectivity to hotel managers, delivering more interoperability and security with IoT devices in their properties. Hotel IT managers can connect and control Samsung smart devices² throughout the hotel, such as Hospitality TVs, Smart Signage, air conditioning systems and more IoT devices³ through one efficient dashboard. The SmartThings Pro Dashboard enhances multi-unit management, device performance monitoring — all designed with scalability and developer-friendly integration in mind. To meet the diverse set of hotel partners’ needs, SmartThings Pro also offers customizable Application Programming Interfaces (APIs) for seamless integration with existing systems, and a customizable dashboard.

¹ Apple AirPlay will first be available in HBU8000 model and will be sequentially supported on other existing models.
² Available on Tizen 7.0 or later
³ IoT devices which support the industry’s latest IoT specifications, Matter and the Home Connectivity Alliance (HCA) can be connected to SmartThings Pro.

▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.

Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.

One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.

Samsung Celebrates New Company Record With Accolade-Filled Event

At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:

• Samsung SmartThings Pro: Future Publications Installation’s Best of Show
• Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show
• Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show
• Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software
• Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems
• Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show
• Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show
• Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product
• Samsung VXT: Future Publications IT Pro’s Best of Show
• Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers
• Samsung: rAVe Reader’s Choice Favorite Display Brand

Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence

▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.

Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.

The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.

SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).

In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.

Education: The Interactive Whiteboard Gets an AI-Powered Upgrade

▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.

The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.

“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”

These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.

Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience

▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.

Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W¹ when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6 technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.

Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing

▲ The Wall can become a huge canvas for control centers.

▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.

The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.

The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.

▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.

For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.

Food and Beverage: Signage Makes People Hungry With Vibrant Pictures

▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.

Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.

Recently, Samsung’s Smart Signage QH55C — part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage — Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.

Samsung Uses Its Deep Expertise To Educate at InfoComm

▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.

Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.

▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.

Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.

• Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates
• Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks
• Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content
• VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner
• Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers

The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.

Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.

▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.

InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.

▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.

This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.

¹ The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.

Samsung Electronics today announced SmartThings Pro and next-generation display technologies for its award-winning digital signage lineup. The announcement is part of the company’s participation at InfoComm, the largest professional audio-visual industry trade show in North America, held in Las Vegas from June 12 to 14.

At Booth W1225, Samsung will showcase SmartThings Pro, an evolution of SmartThings with business-focused capabilities; Samsung Color E-Paper, an ultra-low power, lightweight and slim digital paper display; exclusive new generative AI functions for the Interactive Whiteboard (WAD series); and the new Samsung Business TV BED series, a UHD TV with flexible functionality for businesses across different sectors. These solutions will be displayed throughout InfoComm, with Samsung providing demonstrations and educational sessions to highlight the products’ wide-ranging benefits.

“We are pleased to introduce a variety of new solutions, services and products at this year’s InfoComm,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Building on our legacy of being ranked No.1 in signage sales for 15 consecutive years, we are using this event to showcase our latest solutions that cater to diverse business needs.”

SmartThings Pro Brings New Intelligence to Business Environments

SmartThings Pro extends Samsung’s hyper-connected smart home technology to business environments, enhancing sustainability, automating operations and improving the overall business experience. To better support business-to-business (B2B) customers, SmartThings Pro offers customizable Application Programming Interfaces (APIs) for seamless integration. It also features AI Energy Mode, an intelligent power saving technology that reduces energy consumption based on ambient brightness, content analysis and motion detection. This energy-saving algorithm is available for Samsung products connected to the SmartThings Pro ecosystem.

Additionally, SmartThings Pro enables users to check the connection status of various IoT devices through a user-friendly dashboard. This dashboard provides AI to analyze connected devices, helping users use their devices more efficiently and adopt energy-saving practices.

Beyond individual users, SmartThings Pro will also improve the general operations of connected devices in corporate environments, including SMART Signage, hospitality displays, air conditioning systems, digital appliances and much more. It also helps corporate clients manage various environmental factors such as temperature, humidity, lighting more effectively by linking various IoT products. It also integrates sensors like cameras to enhance monitoring and control capabilities. These features help users automate daily configurations and setups, resulting in more efficient and sustainable operations while reducing overall business costs.

Many of Samsung’s partners already plan to use the available APIs. Some of these partners include:

• Cisco, which will demonstrate API integrations with Cisco video devices at InfoComm and show how to integrate them with Webex Control Hub for scaled deployments.
• Aqara, which will enhance the Smart Hotel experience through co-operating experiences.
• Quividi, which will build a retail analytics solution with its online data center, VidiCenter, leveraging its new partnership with Samsung.

“We will further enhance Samsung’s IoT solutions for the B2B market through SmartThings Pro,” said Chanwoo Park, Executive Vice President at Samsung Electronics. “Our customized solutions strengthen display performance in apartment buildings, residential spaces, public facilities like schools and commercial spaces like retail, hotels and offices. SmartThings will not only improve performance for these operators, but it will reduce cost.”

Color E-Paper: Extremely Efficient, Lightweight and Slim Display for Businesses

Samsung will unveil its ultra-low power display, Samsung Color E-Paper (EMDX model), for the first time at InfoComm. Seamlessly blending digital ink with innovative full-color e-paper technology, this new signage can replace analog or paper promotional materials.

The new product offers a more eco-conscious alternative to traditional promotional methods while delivering the high-visibility signage businesses need. The Samsung Color E-Paper operates at 0.00W¹ when displaying static image and consumes significantly less power than traditional digital signage when changing images. Additionally, managers can remotely control the Color E-Paper, setting schedules to save energy with automatic wake-up and sleep times.

The 32-inch screen is equipped with QHD (2,560 x 1,440) resolution and a 60,000-color gamut (six colors per pixel: red, yellow, green, blue, white and black). Weighing only 2.9kg and measuring 17.9mm in width,² it can be seamlessly installed in various locations, such as walls, tables or even ceilings, without additional mounts. This flexibility allows businesses and advertisers to deploy the Color E-Paper in multiple locations to effectively engage audiences while reducing operational costs.

Samsung Color E-Paper includes a dedicated mobile app³ that allows users to easily create or change content. It also supports the Samsung VXT solution, enabling real-time monitoring and remote integrated management of multiple displays simultaneously. The VXT CMS Canvas also offers a variety of templates optimized for E-paper displays, making it easier to produce content across different verticals.

For charging and data transmission, the Color E-Paper features two USB-C type ports and supports Wi-Fi and Bluetooth. It also includes 8GB of flash memory, an interchangeable bezel that allows users to change colors of the frame⁴ and VESA⁵ standard wall mount compatibility⁶ to provide users with enhanced connectivity, customization options and flexible mounting solutions.

The Color E-Paper panel utilizes the innovative E Ink Spectra 6 technology, a groundbreaking color solution designed for in-store advertising, indoor signage and replacing paper posters. It features an enhanced color spectrum and advanced color imaging algorithm to improve marketing and advertising performance.

“We’re excited to announce our partnership with Samsung to unveil the innovative 32-inch E Ink Spectra 6 for the signage market,” said Dr. FY Gan, President of E Ink Holdings. “This collaboration highlights our commitment to a brighter future with display solutions. By merging E Ink’s cutting-edge color e-Paper technology with Samsung’s signage expertise, we are poised to deliver low-power color displays that revolutionize digital promotion and communication, while enhancing sustainability strategies.”

Interactive Whiteboard: AI Capabilities Boost the Learning Experience

First announced at ISE,⁷ the Interactive Whiteboard (WAD series) will make a grand entrance at InfoComm, loaded with new features that include generative AI capabilities.

New AI-powered features include automatic transcriptions from spoken lessons and the ability to generate detailed class summaries that highlight key points and main topics. By analyzing the teacher’s voice transcription, the written material on the display and provided educational materials, it can also generate quizzes for students. It also uses machine learning to improve content accuracy and block inappropriate content.

Additionally, through a collaboration with educational technology company Merlyn Mind, the display will feature voice recognition technology optimized for educational environments. This will simplify control of the Interactive Display and help tailor its functionalities to align with school-specific curricula.

“We are delighted to collaborate with Samsung Electronics, a global leader in educational technology and innovation,” said Dr. Satya Nitta, the CEO of Merlyn Mind. “Samsung has a long history of bringing advanced technology to classrooms, starting with Chromebooks over a decade ago. Together, we will continue to integrate our purpose-built AI for education with Samsung’s solutions to create more engaging and effective learning environments.”

These capabilities will roll out for all three different-sized models later in the year, providing more convenient usability and a higher contextual learning environment.

Samsung Business TV BED: Exceptional Image Quality With Flexible Functionality

At InfoComm, Samsung will also showcase the Samsung Business TV BED series, offering UHD picture quality and flexible functionality. Available in a range of sizes⁸ – 43, 50, 55, 60, 65, 70, 75 or 85 inches – the TV can fit into almost any space, making it an optimal choice to enhance both the style and functionality of various environments. This solution meets the needs of sectors including restaurant industry, education, small/home offices and other small businesses.

Launching globally in Q3,⁹ businesses can use the existing Samsung Business TV App available on Android or iOS devices to remotely manage, schedule and display customized content effortlessly. It also supports SmartThings Pro and Samsung VXT, meeting a wide variety of business needs and providing lifelike clarity through 4K image quality and smooth device management.

¹ The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
² Specifications based on internal testing pre-launch. Final specifications subject to change.
³ App is available on Android and iOS.
⁴ Bezel frame sold separately
⁵ Video Electronics Standards Association
⁶ Compatible with 200×200 VESA mount
⁷ Integrated Systems Europe (ISE) is a leading audiovisual (AV) and systems integration trade show in Europe.
⁸ Size availability varies by region.
⁹ Specific launch timing will vary by region.