Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.

Available in multiple sizes¹ — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.² This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.

If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens³ and create signage-ready video content with ease. With the AI Studio app,⁴ newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt.

The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.

Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.

Watch the video below to see how retail displays come to life with Spatial Signage.

1. The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. ︎
2. Spatial Signage is compatible with wall mount accessories for installation, sold separately. ︎
3. Samsung VXT is sold separately, and solution availability varies by region. ︎
4. AI Studio may incur additional costs depending on usage. ︎

Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.

Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.

▲ Spatial Signage

Redefining the 3D Visual Experience

As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”

“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”

Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”

Inside the Technology Behind Spatial Signage

At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”

“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”

Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.

“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.

Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”

The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”

Crafting Depth Through Design

With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”

As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”

However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”

New Opportunities for B2B Displays

Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.

“Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”

AI Studio,¹ an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.

“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”

Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.

1. Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees. ︎

Samsung Electronics today announced that it has maintained its No. 1 position in the global commercial display market in 2025, marking 17 consecutive years at the top with a 35.2% share by unit sales, according to research firm Omdia.¹

Since achieving the global No. 1 position in the commercial display market for the first time in 2009, Samsung has continuously strengthened its leadership in the B2B display sector. In 2025, the company reached an all‑time high in annual sales when it shipped more than 2.5 million units.

This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.

Samsung’s B2B display portfolio is built on its commitment to product innovation. Newly launched this year, Samsung Spatial Signage displays striking 3D content in a slim 52mm profile. It has already been recognized with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Going forward, Samsung plans to expand the lineup to include additional sizes.

Samsung’s Color E‑Paper lineup delivers ultra‑low power signage as an alternative to traditional paper posters. The 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing consists of 45% recycled plastic and 10% phytoplankton-based bio-resin, allowing the manufacturing process to reduce carbon emissions by more than 40% compared to conventional petroleum-based plastic materials.² Samsung plans to go expand the use of this material across its E‑Paper lineup.

The portfolio also features extra-large format displays designed for high-impact business environments — ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).

Alongside hardware, Samsung expects to maintain its industry‑leading market position by connecting devices and solutions to provide customers with consistent, integrated experiences. This includes the Samsung VXT platform for remote device management and content operations as well as the new AI Studio app, which enables easy, signage‑ready video creation from a single product image.³

“Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “As businesses change, they need technology that is reliable, simple to manage and ready for what’s next. We’ll continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.”

1. Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. ︎
2. Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change. ︎
3. Samsung VXT is sold separately, and solution availability varies by region. ︎

Samsung showcased its solutions across an expansive 1,728 sqm exhibition space, welcoming 92,170 visitors throughout the four-day event. The booth featured ten product zones demonstrating how Samsung’s display portfolio supports retail, corporate, hotel, education and hybrid commercial environments.

That momentum was reflected across the show floor, where Samsung’s commercial display portfolio received a record number of top industry awards and category wins.

Retail: Display Solutions Designed for Inside and Out

In retail environments, Samsung’s display solutions are built to perform across different sightlines, lighting conditions and store layouts.

At the show, Samsung brings this performance to life by showcasing the IBF series LED display in a 142-inch configuration for window-facing applications.

Designed for highly bright environments, the display reaches 3,500 nits of brightness to deliver clear advertising content to the public while maintaining a clean, visually unobtrusive presence inside the store. The slim 42mm profile and clean-back design showed how the display can blend naturally into open storefronts, while flexible installation options support a wide range of layouts, including flat, L-type, convex, concave and window-facing setups.

The new IEF series indoor LED signage takes a different approach, optimized for retail environments where screens are viewed up close and details matter. 

The IEF signage delivers 600-nit brightness with HDR10+ support, the display produces clear, consistent visuals across both bright and dark content, while Glue-on-Board (GoB) technology adds a protective layer to support long-term performance in high-traffic settings. 

Samsung Color E-Paper offers an impactful alternative to printed posters in day-to-day retail operations. At ISE 2026, Samsung showed how its 13-inch, 20-inch,¹ and 32-inch displays can work together within a single retail environment, using familiar proportions and formats that allow digital signage to sit naturally alongside printed materials and existing displays.

Across all sizes, Color E-Paper uses ultra-low power digital ink technology, consuming power only when content changes.² With the dedicated Samsung Color E-Paper app, retail associates can manage local content directly from their mobile devices, reducing the operational burden of frequent reprinting without disrupting the space’s look and feel.

Samsung’s newly launched 85-inch Spatial Signage allows businesses to showcase products in high-traffic retail environments where space and aesthetics are equally important. With its patented 3D Plate Technology, Spatial Signage can display products and content in full 360-degree rotation, giving visitors a clear view of products from all angles.

Smaller 55-inch and 32-inch formats arriving later this year will extend immersive 3D capability to smaller displays and department-level retail environments. 

At ISE 2026, Samsung Spatial Signage received broad industry recognition, earning honors across multiple categories including:

• Best of Show Awards from Future
  • AV Technology: Samsung Spatial Signage
  • Digital Signage: Samsung Spatial Signage
  • Installation: Samsung Spatial Signage

• Digital Signage Award from Sector Projects Plus Limited and Sixteen:Nine
  • Innovation in Display Technology
• Inavation Award for Technology from Inavate Magazine
  • Technology for Digital Signage
• Top New Technologies (TNT) Awards from Commercial Integrator
  • Digital Signage (Hardware)

These honors reflect a strong industry response to its immersive design and practical application across retail environments.

Designed to support a wide range of signage formats, Samsung VXT helps retailers to create, update and distribute content across multiple screens from a single system.

Within Samsung VXT, AI Studio app³ enables teams to turn static images into signage-ready video content optimized for use across Samsung’s commercial display portfolio. Also, if you choose ‘Spatial Signage Optimization’ option, content created through VXT’s AI Studio App is automatically optimized with refined shadow detailing, adjusted margins and background treatments — creating more realistic and balanced visuals for Spatial Signage.

This approach was recognized at ISE 2026, where Samsung VXT’s AI Studio app received a Best of Show Award from Future in the Installation category.

• Best of Show Awards from Future
  • Installation: Samsung VXT AI Studio

Supersized Displays: Commanding Scale and Immersion

The 130-inch QPHX Micro RGB signage made its commercial debut at ISE 2026, expanding Samsung’s footprint in supersized commercial signage. Large-format displays continue to play a growing role in flagship retail and brand experience spaces where scale and clarity are essential. The 130-inch signage illustrates how scale and color accuracy can anchor an environment and draw attention from across the floor.

The display features Micro RGB Technology with individually controlled micro RGB LED backlights for fine detail rendering across the entire screen, ensuring color expression even in ultra-large-format installations.

The supersized lineup supports large-scale messaging across different environments. The 105-inch QPDX pairs 5K resolution with a 21:9 widescreen format, supports portrait and landscape installation, and enables mixed 9:21 and 16:9 layouts within a single screen.

The 115-inch QHFX is designed for high-visibility indoor spaces, with portrait and landscape support and a non-glare surface that helps reduce reflections from ambient lighting and daylight.

Corporate: Seamless Meeting and Control Room Solutions

For corporate environments, Samsung showcased display solutions designed to simplify meeting spaces while supporting high-quality collaboration.

The Wall All-in-One introduces a streamlined LED solution for boardrooms and executive meeting spaces. The Wall All-in-One drastically simplifies installation thanks to its modular, section-based design, enabling faster setup than traditional LED installations.

The display ships with all required peripherals, including control, audio and mounting hardware into a single package to reduce sourcing and installation complexity.

Samsung also highlighted collaboration scenarios enabled by Cisco-certified integration, in which AI-powered cameras and microphones work alongside LED displays to deliver more natural, lifelike video conferencing experiences.

To further simplify deployment, meeting rooms can be set up quickly using Microsoft Express Install, combining Samsung QMC Smart Signage with Logitech video conferencing solutions to support Microsoft Teams Rooms with minimal configuration.

Hotel: Flexible Hospitality Integration

In the hospitality zone, Samsung highlighted how in-room displays are evolving into part of the guest experience rather than standalone screens. The Frame for Hotel (model: HL03H)⁴ drew strong interest from attendees as a design-forward display created to blend naturally into guest rooms while supporting modern hotel operations.

Recognized with a Top New Technologies (TNT) Award in the Displays (TV) category and Future’s Best of Show in AV Technology, The Frame for Hotel reflects growing demand for screens that balance aesthetics and functionality. A built-in One Connect Box helps reduce visible cabling and simplify installation, which is an important consideration for both new builds and retrofits.

• Best of Show Awards from Future
  • AV Technology: The Frame for Hotel
• Top New Technologies (TNT) Awards from Commercial Integrator
  • TVs: The Frame for Hotel

Alongside Samsung Hotel TV, attendees could try LYNK Cloud in action. LYNK Cloud is a platform that helps hotels remotely manage, monitor and update connected hotel TVs and better understand how guests use in-room digital services.

Through its Business Intelligence capabilities, hotel teams can see which concierge features guests engage with most, from menu selections to content viewing habits. These insights help hotels refine services and improve the in-room experience, while laying the foundation for more personalized, design-led hospitality environments in the future.

Classroom: Educational Display Solutions 

During the event, Samsung highlighted how the display can support continuity between classes by enabling educators to log in to their own personal profiles directly on the WAFX-P. To access their personal profiles, they simply scan a QR code or an NFC-enabled ID card. If a teacher forgets to log out, another can simply scan their ID card to switch profiles, making it easy to move between classrooms and displays.

The Interactive Display WAFX-P series was recognized with both a TNT Award in the Interactive Whiteboard category and Future’s Best of Show Award in the Tech & Learning category, reflecting its ability to reduce friction during everyday classroom instruction.

• Top New Technologies (TNT) Awards from Commercial Integrator
  • Interactive Whiteboards: WAFX-P Series
• Best of Show Awards from Future
  • Tech & Learning: WAFX-P Series

Control Room: Unified Command Environments

Samsung The Wall MPF series is designed for mission-critical control rooms where clarity and continuity are essential. Powered by Black Seal Technology+, the display delivers deep blacks and refined contrast, ensuring critical information remains visible across large, bezel-free LED canvases in demanding operating conditions.

Samsung LED Signage Manager 2 (LSM2) is designed to streamline the installation and operation of large-scale LED systems in control room environments. With support for offline pre-configuration, automatic IP assignment and built-in self-diagnosis, LSM2 helps reduce setup time and maintain reliable day-to-day operation. During ISE 2026, LSM2 received the TNT Award from Commercial Integrator in the Videowall Software category.

• Top New Technologies (TNT) Awards from Commercial Integrator
  • Videowall Software: LED Signage Manager 2

The Wall can also be applied beyond control rooms. The Wall × Twickenham Studios was awarded AV News Magazine’s Project of the Year, recognizing Samsung’s first major LED screen build in the UK.

• AV News Awards from AV News Magazine
  • AV Project of the Year (Commercial): The Wall, Twickenham Project

Protecting Samsung Signage, No Matter the Scale

Samsung integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Knox includes advanced encryption and built-in protection designed to safeguard data today and as security standards evolve.

Platforms including VXT and LYNK Cloud are certified to internationally recognized standards: ISO/IEC 27001:2022 and 27701:2019, supporting secure operations and enhanced data security.

Beyond the Booth: Leading the Conversation on Commercial Displays

At ISE 2026, Spark⁵ launched as a new showcase bringing together gaming, broadcast, design, live events and media within a single creative program. Powered by Samsung, Spark explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences and immersive content.

Samsung also hosted Discover the Future with VXT 4.0, an after-hours event that highlighted recent platform updates and explored how cloud-based content management is supporting digital signage at scale.

ISE 2026 underscored Samsung’s 17-year leadership⁶ in commercial displays, highlighting how its portfolio continues to evolve alongside the changing needs of businesses worldwide.

1. 20-inch models will be available later this year. ︎
2. Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎
3. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎
4. The Frame for Hotel will be available later this year. ︎
5. Spark is a four-day creative industries program at ISE 2026, featuring curated talks, panels and showcase sessions that bring together industry leaders from various verticals to explore cross-disciplinary workflows and innovation. ︎
6. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report ︎

Samsung Electronics today announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at Integrated Systems Europe (ISE) 2026 in Barcelona. The announcement includes new AI-powered content capabilities through Samsung VXT, new additions to Samsung’s supersized commercial display lineup and expanded enterprise collaboration with Cisco-certified wide-format display solutions.

“For commercial environments, bringing displays and content solutions together is becoming increasingly important,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Glasses-free 3D Spatial Signage, combined with new AI-powered capabilities in Samsung VXT, allows us to deliver a more integrated approach to immersive commercial displays, helping businesses create engaging experiences across a wide range of commercial environments.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialized equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit color mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent color accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.¹ Spatial Signage is available globally in an 85-inch model, with the launch of 32-inch and 55-inch sizes to follow.

AI Studio, a new AI-powered content app within Samsung VXT,² was showcased at ISE 2026 to demonstrate streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimized with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

Recognized for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honoree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognized in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honoree in the ‘Best in Emerging Tech’ category.

Redefining Supersized Signage for Bold Business Impact

Samsung is reinforcing its leadership in supersized commercial displays with a growing lineup of extra-large formats built for high-impact business environments. At ISE 2026, Samsung introduced the 130-inch Micro RGB signage (QPHX model) to commercial audiences for the first time. Previously unveiled at CES 2026 for the ultra-premium home entertainment market, the display features Samsung’s most advanced Micro LED technology to date. It combines micro-scale RGB LEDs with the Micro RGB AI Engine Pro to deliver vivid color expression and exceptional picture quality in an ultra-slim design, making it ideal for flagship retail and premium spaces.

Also unveiled at ISE 2026 was the 108-inch The Wall All-in-One (MMF-A model) in 2K resolution, engineered to dramatically simplify large-format LED deployment. Like previous models (146-inch 4K and 2K, 136-inch 2K and 110-inch 2K), it reduces on-site setup time and labor compared to traditional LED walls. Installation is possible in as little as two hours, depending on display size.³ However, the new 108-inch model features a more compact, split-panel design that makes supersized LED installation as efficient as mounting two LCD screens rather than a full LED wall — all at a much faster pace.

Together with the previously introduced 105-inch QPDX-5K and 115-inch QHFX models, the addition of the 130-inch Micro RGB Signage and The Wall All-in-One series gives businesses more ways to create immersive, ultra-large visual experiences across lobbies, showrooms, boardrooms and other high-impact commercial spaces. This expanded lineup reinforces Samsung’s 17-year leadership in the global digital signage market.⁴

Advancing Enterprise Collaboration With Cisco and Logitech Partnerships

Samsung’s 115-inch 4K Smart Signage (QHFX model) and 146-inch 2K The Wall All-in-One (IAB model) lead the industry in advanced supersized displays, offering seamless, immersive meeting spaces without the complexity of multi-screen setups. These supersized models are the latest Samsung displays to be certified for compatibility with Cisco’s collaboration devices, joining the previously certified Samsung QMC lineup. Notably, Samsung The Wall All-in-One is the world’s first LED display to receive the certification.⁵

Cisco certification follows a rigorous testing program to confirm the reliability of the display’s video interfaces and ensure optimized image quality for video meetings. It also confirms the visibility of displays within Cisco’s Control Hub management platform and verifies secure, seamless integration across meeting spaces. Together, these factors contribute to high-quality meeting experiences for participants and improved enterprise management for IT teams.

Additionally, through a new partnership with Logitech, Samsung 4K Smart Signage QBC series is now included in Microsoft’s Express Install for Microsoft Teams Rooms, enabling fast, cost-effective meeting room setups. The offering combines Samsung displays with Logitech’s certified Microsoft Teams Rooms conferencing solution to simplify room installations, allowing them to be completed in under an hour.

1. Slim Fit Wall Mount must be purchased separately. ︎
2. Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎
3. The Wall All-in-One 110-inch model requires three preset modules. The 146-inch model requires four preset modules. Install time estimate based on internal testing. ︎
4. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report ︎
5. Cisco Collaboration Devices ︎

Samsung Electronics, a global leader in technology, today announced that Spatial Signage has been recognized by the Consumer Technology Association (CTA)® as part of the CES Innovation Awards® 2026 program. The award marks Samsung’s first-ever recognition in the Enterprise Technology category, coinciding with the company’s commercial display debut at the show.

Each year, the world-renowned CES Innovation Awards honor outstanding design and engineering across a vast range of technology products. As the #1 leader in global digital signage for 16 years,¹ this recognition further reinforces Samsung’s commitment to providing best-in-class display signage and solutions that help captivate and convert shoppers into customers.

First introduced at IFA 2025, Spatial Signage is a glasses-free 3D display that delivers an immersive visual experience. Using Samsung’s breakthrough display technology, it delivers immersive realism by adding multidimensional depth to 2D visuals, creating more captivating shopping experiences with existing content. The display’s sleek 52 mm profile and slim 85-inch frame allow for seamless placement in design-conscious environments, from big box chains to luxury stores and even stadiums. With Samsung VXT built in, users can remotely deploy in-store content across devices, from vivid images of in-store merchandise to enticing promotional offers.

Spatial Signage will be on display during official show hours at the Samsung Exhibition Zone at The Wynn Las Vegas from January 5-7, 2026.

For more on Samsung Spatial Signage, visit Samsung.com.

1. Omdia Q4 2024 Public Display Report; Based on sales volume. ︎

This collaboration builds on Samsung’s ongoing partnership with Netmarble. Earlier this year, the two companies joined forces at Gamescom 2025 in Cologne to present the first-ever 3D mode of MONGIL: STAR DIVE on Odyssey 3D monitors. Now at G-Star, the collaboration took the experience a step further, allowing fans to meet their favorite game characters in life-sized 3D through Spatial Signage.

Characters Come to Life in 3D: Spatial Signage Transforms the Exhibition Experience

At Netmarble’s booth, Samsung Spatial Signage captivated attendees with an immersive 3D experience that plunged them into the game world like never before. Beloved characters appeared to leap from the screen, showcasing dynamic movement and breathtaking visual game effects that bring the action to life.

“Since forming our 3D partnership with Samsung, we’ve worked together at Gamescom, the Tokyo Game Show and the Brazil Game Show, closely monitoring user reactions,” said Lee Jung-ho, Game Publishing Director at Netmarble. “Using those insights, we’ve prepared a wide range of fresh and exciting content for G-Star 2025.”

Spatial Signage can create stunning three-dimensional effects, making the characters appear genuinely alive, without the need for special 3D glasses. This groundbreaking technology quickly became one of the most exciting and attention-grabbing highlights among attendees.

“I usually play games on a monitor, so seeing the characters on such a large screen felt completely different,” said visitor Lee Sun-jae. “Feeling that 3D depth without wearing glasses was amazing. It really felt like facing the game characters in real life.”

Another visitor, Kim Gui-hee, added, “I could clearly feel the three-dimensional depth as if the character was moving inside a box. It was fascinating — it really looked like the character was moving right in front of me.”

Samsung’s Spatial Signage delivers a striking 3D effect without the need for bulky hologram boxes or special 3D glasses. With a slim profile of just 52mm, the display combines lifelike depth and realism with easy installation and versatile content applications. This innovation offers new opportunities to enhance customer experiences across a range of spaces, including pop-up stores, retail environments and exhibitions.

“Spatial Signage is a next-generation exhibition platform that transcends traditional displays, seamlessly bridging the physical and virtual worlds,” said Lee Hwayul from the Visual Display Business at Samsung Electronics. “This innovative solution enhances the brand experience by creating more immersive environments, especially at high-engagement events like G-Star.”

“Traditional hologram devices are usually large, bulky and old-fashioned in design,” Lee Jung-ho noted. “Samsung’s Spatial Signage, however, isn’t a hologram — it delivers true 3D visuals in an impressively slim form factor, which was truly remarkable.”

He continued, “At G-Star 2025, two of our latest titles Solo Leveling: KARMA and EVILBANE are available for play for the first time. By presenting them on Samsung’s Spatial Signage, we’re giving visitors a chance to experience the games in a fresh and dynamic way.”

Visitor Jang Jae-hyuk, who attended with his children, said, “I could really feel how much technology has advanced. My kids were thrilled to see Sung Jinwoo from Solo Leveling in such a large, lifelike way — and taking photos with him was a great bonus. I hope Spatial Signage will be installed in various museums and education centers across the country so more people can enjoy it.”

Odyssey Gaming Zone: Immersive Play on 3D Monitors

At Netmarble’s gaming zone, visitors were offered the chance to fully immerse themselves in the publisher’s new title, MONGIL: STAR DIVE, on Samsung’s Odyssey 3D gaming monitor (G90XF). The glasses-free 3D display uses advanced eye-tracking technology, offering a vivid gameplay experience that feels like stepping directly into the game world.

The Odyssey 3D gaming monitor is equipped with a focal distance feature that controls 3D depth by adjusting the distance between the camera and the focus point. It also provides customizable 3D settings that optimize depth for each game by detecting the parallax between left and right images. With these features, users can truly enjoy a captivating 3D gaming environment.

Building on these advancements, Samsung and Netmarble are working together to expand an ecosystem for immersive content by enhancing the overall quality of 3D game experiences. Combining Samsung’s leading display technology with Netmarble’s expertise in high-end graphics development, the 3D depth of character movements, battle scenes and dynamic backgrounds comes to life with remarkable clarity.

 “Netmarble is pursuing a range of technological partnerships with Samsung to create the best possible environment for 3D gameplay,” said Lee Jung-ho. “The Odyssey 3D monitor has opened exciting new possibilities for immersion without 3D glasses, capturing the thrill of gaming in a whole new way. By finely tuning the 3D effects to match each scene in MONGIL: STAR DIVE, players can feel the tension of every battle and the emotion behind every character — and we’ve seen an enthusiastic response from visitors today.”  

From Watching to Experiencing: A Truly Immersive Display

Samsung is revolutionizing how content comes to life across spaces, expanding beyond traditional flat screens to immersive three-dimensional spatial displays with cutting-edge products such as Spatial Signage and 3D gaming monitors. The recent collaboration with Netmarble at G-Star has been widely praised for moving past mere product sponsorship, merging storytelling and technology to engage visitors in new ways.

“Spatial Signage will soon expand its reach across a wide range of areas, including exhibitions, art, education, in addition to gaming,” said Nam Yujin, Visual Display Business at Samsung Electronics. “This technology marks a pivotal shift from passive viewing to an active, engaging visual experience where immersion and interaction thrive.”

With innovations like Spatial Signage and Odyssey 3D gaming monitors, Samsung continues to set new standards for immersion and engagement across the industry.