Tigers, lions, bears, giraffes, pandas, fennec foxes… These are some of the wild animals that live in Everland, the Land of Fantasy. Everland takes care of endangered animals by making sure that they are raised in an environment closest to their natural habitats and organizes a variety of ecological programs to help visitors learn about the importance of nature and all living things. To dive into the world of the mysterious world of animals, Samsung Global Newsroom has created its Online Zoo series by capturing the animals with various Samsung devices.

Today, June 21, is World Giraffe Day as designated by the Giraffe Conservation Foundation (GCF). This day was assigned to make collaborative efforts to prevent the extinction of giraffes, whose number is rapidly reducing, and to take some time to learn a bit more about these gentle giants. Considering the most characteristic feature of giraffes—their long necks—the GCF chose June 21 as World Giraffe Day as it is the summer solstice,¹ the longest day of the year.

Using some of Samsung Electronics’ most innovative devices, Samsung Global Newsroom followed the everyday lives of the twelve giraffes that live in Everland, from the story of the world record-breaking head of the giraffe family to the surprisingly belligerent nature of giraffes, and finally their charming yet subtle characteristics. Read on and take a look at the videos below to learn more about these gentle yet surprising creatures, and see if you can work out how the Galaxy S21 Ultra and The Sero TV made their way into the footage as you do.

The Most Famous Giraffe in South Korea

Giraffe matriarch Jang-Soon is living the life of a superstar who cannot escape the spotlight. Since making it into the Guinness Book of World Records for a special reason and becoming the most prominent giraffe in Everland, Jang-Soon’s conjugal harmony, silver wedding and other events have been reported on the news. The next giraffe to likely continue Jang-Soon’s legacy in the giraffe family has also come to the forefront. Who is this next contender for the leader of the superstar Everland giraffe family? Let’s find out by following a day in the life of Jang-Soon and her family.

Slow Yet Stealthy: the Hidden Abilities of Giraffes

“If you encounter a giraffe in the wild, don’t look back and run for your lives!” noted Jun-Yeong Park, Everland zookeeper who has been working with Lost Valley’s giraffe family for over 10 years. In fact, the giraffe is one of the top 10 strongest fighters among African land animals. ‘Cheong-Ryong’, the heaviest and strongest member of the giraffe family of twelve, in fact weighs 1.5 tons. If a giraffe harnesses its heavy body and starts kicking with full strength to defend itself, it is enough to break the skull or spine of a lion into pieces.

What’s more, their big eyes, each of which is the size of a tennis ball, grants them excellent eyesight and a visibility range of 4 to 7km, meaning that giraffes are very good at escaping from their enemies. Let’s learn more about some of the surprising physical characteristics of giraffes that are disguised behind their beatific eyes and relaxed gait.

The Longer the Neck, the Higher the Blood Pressure

One of a giraffe’s most characteristic features is its long neck, which is hard to see in one go even if you tilt your head as far as you can. Male giraffes engage in fights using their necks, known as ‘necking’, in order to compete for females, meaning that it is more advantageous to have a longer neck as it increases a fighter’s overall centrifugal force.

That said, as giraffes have to pump blood all the way to the top of their heads which sit 3m above their hearts, giraffes inevitably have high blood pressure, with their normal blood pressure being 270/180 mmHg. The blood pressure of the giraffe is two times that of the human, which is 120/80 mmHg, but nevertheless, giraffes manage to eat, drink, sleep and play with ease. So what is their secret?

Giraffes that group with others live longer than less sociable individuals, according to the team of researchers led by Professor Barbara König at University of Zürich. World Giraffe Day was designated to promote collaborative efforts to the end of preventing the extinction of giraffes. After enjoying this dynamic tale of Everland’s giraffe family captured in the Galaxy S21 Ultra and The Sero, let’s be sure to pay more attention to protecting these gentle giants.

¹ One of the twenty-four solar terms, the summer solstice has the longest day and the shortest night of the year.

Packed with Samsung’s best photography and video features, the Galaxy Note20 Ultra’s pro-grade camera is perfect for capturing stunning shots of your furry friends. Galaxy user Jiyoon Kim has been using the device to record life with her two dogs, Miso and Ara, and sharing tips and memorable moments with viewers on social media. Let’s take a look at how the varied features offered by the Galaxy Note20 Ultra have helped Kim capture Miso and Ara’s most adorable sides.

① Professional-Grade Pet Portraits

Many pet owners like to visit specialty studios to have high-quality photos taken of their four-legged companions. However, it can prove challenging to make your pet look natural and comfortable in an unfamiliar setting. With the Galaxy Note20 Ultra, you can now take high-quality pet portraits and create amazing video recordings of your furry friend from the comfort of your home.

You only need three items to create incredible pet photos – a suitable backdrop, a tripod, and your Galaxy Note20 Ultra. A conveniently placed patch of colored wallpaper at home works great as a backdrop. Alternatively, you can purchase some colored paper in your preferred tone and carefully fasten it to your wall to establish your backdrop. Another trick is to add cute costumes and props and shoot from a range of angles to give variety and character to your pet portraits.

Miso’s ears perk up when he’s happy. He loves photo time.

Ara makes people smile – an authentic, happy aura is captured when shooting in a familiar space

The Galaxy Note20 Ultra comes with a 108-million-pixel, ultra-high-resolution camera. It can capture amazing details and textures, such as patterns in the fur or the color of the eyes.

“You can take great pet portrait photos with your dog looking towards the camera,” says Kim. “An important tip for taking this kind of picture is to grab your pet’s attention with fun toys while using your S Pen as a remote controller to take the photo. These kinds of tricks can help you take professional-quality pictures and really have a lot of fun with your shoot. The Galaxy Note20 Ultra can take pictures with very high resolution, which means you can get them developed and hang them up at home.”

The perfect puppy portrait!

Take pet portraits with the Galaxy Note20 Ultra and hang them up at home.

② Record Special Moments in 8K

Filming a video is the best way to record your pets’ unique characteristics. The Galaxy Note20 Ultra enables you to capture memorable moments with your pets in 8K UHD video. Just take a look at this adorable video of Miso and Ara jumping over rows of toilet paper and weaving between paper cups.

It’s easy to miss photo opportunities when you’re busy having fun with your pets. With the Galaxy Note20 Ultra, you can easily turn your favorite scenes from a video clip into high-resolution photos. Screenshots captured with the device’s 8K video function are vivid and extremely detailed, which means you can isolate memorable images from longer videos.

Ara pokes her face through a hole in the tower of toilet paper. Cropping screenshots brings vivid image quality to life.

Getting the timing just right can be challenging. With high-resolution screenshots, you can easily isolate your favorite images from longer videos.

“I used to film memorable moments when I was too busy to take individual photos. But it was hard getting high-resolution screenshots from these videos,” says Kim. “With the Galaxy Note20 Ultra, I can create high-resolution screenshots from the 8K videos. The picture quality of these shots is comparable to still photos. This feature lets me have fun with my dogs while capturing everything on camera.”

③ Transform Ordinary Scenes Into Epic Moments

Some moments with your pets can only be captured properly when they are slowed down. The Galaxy Note20 Ultra’s Super Slow-mo feature makes it possible for you to transform fleeting scenes into epic videos. With this feature, you can catch every detail of your pets splashing around in water or can even turn ordinary scenes, like taking a bath or blow drying hair, into fun and memorable experiences.

You can also try inserting a Super Slow-mo clip into one of your 8K videos to make your pet videos stand out even more.

“I love this clip of Miso’s hair blowing in the wind. I just want to watch it over and over again,” says Kim. “The quality of the video is amazing and I can just post it on my pet’s social media account without much editing.”

④ Capture Everything All at Once  

For those who love recording their pets but find themselves missing the mark when capturing just the right moments, the Galaxy Note20 Ultra has a solution in the form of the AI-powered Single Take feature. Single Take provides you with a wide range of photo, video, and even ‘meme’able mode results based on just one shot. Once you have selected the mode and captured a short clip, Single Take harnesses AI to analyze the background and subject in order to recommend the best cuts of your picture or video, removing the need for manual scrolling of the different results.

Single Take captures Ara’s various sides, providing a range of picture options. The ‘best cut’ is enlarged at the top of the screen or highlighted with a crown

Features like Single Take are particularly useful for those who are video production beginners. Single Take also provides results that apply background music and immersive video effects for a professional feel. In a video of Ara running and striking a pose, for instance, the application of a lively melody in addition to a time-lapse effect changes the feel of the clip completely. The combination of all these effects can enhance the experience of revisiting some of your favorite moments.

What’s more, users of the Galaxy Note20 Ultra can also harness various features and lenses including ultra-wide, Live Focus, and time lapse while filming. From there, they can pick and choose their preferred outcomes from among a broad range of results. Those who prefer still cuts can choose individual images, while those who like watching short clips of cute-looking dogs can apply other, more meme-worthy effects. “As a person who enjoys filming, I was fascinated by the AI-powered Single Take feature,” said Kim. “I find myself using the feature regularly as it enables me to capture my dogs from a range of different perspectives.”

An image captured through Single Take, which delivers steady, well-structured images

Single Take delivers a meme, which highlights a moment and presents it in an eye-catching way

Pets bring a lot of joy to our lives and the Galaxy Note20 Ultra is the perfect companion for recording all the amazing moments you spend with them.

“I have had my dogs since they were puppies. I often think it’s a shame that I wasn’t able to take more photos and videos of them growing up,” says Kim. “With the Galaxy Note20 Ultra, I can now capture every moment I spend with Miso and Ara.”

Filled with sandy beaches, blossoming flowers, and lazy days by the pool, it is no wonder that summer is peak picture-taking season.  The longer days marked by early sunrises and late sunsets mean you’ve got even more daylight to work with than any other time of year.  But although popular summer vacation destinations are ripe with creative possibilities, they’re also bursting with overdone clichés. Thankfully, the Galaxy S10 is here to help.

Featuring triple rear cameras with Telephoto, Wide, and Ultra Wide lenses, and a variety of camera modes to support your creativity, such as Super Slow-mo and Live Focus, the Galaxy S10 is the perfect device for capturing summer memories. And what better way to spend the dog days of summer than with a furry companion? We teamed the Galaxy S10 up with an adorable Corgi to show you tips and tricks for taking summer photos that stand out.

1. Take Beach Portraits with Live Focus

In addition to Background Blur, new Live Focus modes give users the power to add an artistic touch to their photos. Starting from the top left: Color Point, Background Blur, Spin, Zoom

Nothing captures a summer day at the beach quite like the unbridled joy of a canine smile – and nothing captures those smiles quite like the Galaxy S10’s Live Focus feature. Originally designed to give you the power to add background blur to your portraits, the Galaxy S10 offers a new selection of blur effects, allowing you to create a variety of artistic photos.

The new effects include zoom, spin, blur and color point. The latter option makes your subject stand out by keeping them in full color while painting the rest of the photo in black and white. When shooting in Live Focus mode, the new background options, as well as a slider that allows you to adjust the intensity of the effect you want to apply, appear just above the shutter button.

You can preview your selections in real-time, but if you’re still not happy after you take the shot don’t worry – you can choose a new effect and make adjustments in the Gallery app even after you’ve taken the picture.

2. Fit the Whole Shoreline in with the Ultra Wide Lens

While you’re enjoying a morning walk down the beach with your pup, make sure you spend some time taking in the scenery with the Galaxy S10’s Ultra Wide lens. Whether you’re trying to capture dramatic skies, or expansive shorelines, the 16MP Ultra Wide lens offers a 123-degree field-of-view so you can make your summer photos more interesting. Simply enter the camera app and click on the icon with three trees above the shutter button to use the Ultra Wide lens.

3. Get a Dog’s Perspective with Super Steady

Have you ever wondered what the world looks like from your dog’s point of view? The next time you’re out for a walk in the park, you can capture their perspective with the Galaxy S10’s Super Steady video stabilization, which allows you to record video without any shakiness. Super Steady can be toggled right in the Video menu and, once turned on, allows the Galaxy S10 to optimize your recording, whether you’re bombing downhill on a bike or capturing a booty-shaking corgi on a summer evening walk, so you get fluid, steady action in your videos every time.

4. Capture that Puppy Love in Ultra-High Definition

White, fluffy clouds are rolling through blue skies, a breeze is blowing through the trees and fresh green grass, and your dog just can’t help but thank you for sharing the day with a big goofy smile. Every dog owner knows the happiness those moments can bring and now you can share them with your pup in ultra-high definition with the Galaxy S10’s 10MP, UHD Dual Pixel AF Selfie Camera that delivers true- to-life image quality.

5. Post Your Best Shots Straight to Instagram

Our best memories deserve to be shared, and the easiest way to show your friends and family what you’re up to is by posting straight to Instagram social media with the Galaxy S10’s Instagram mode. You will first have to install the app and set up an Instagram account for the option to appear in the menu above the shutter button in the Samsung Camera app. Once your account is ready, simply select the Instagram mode from the menu, take your photo or video, and you will be taken directly to Instagram where you can share what you captured in your Instagram Stories.

6. Shoot Stunning Sunsets at the Park

One of the best parts of summer is taking in the purple and pink skies of late evening sunsets – but getting crisp shots can be difficult in the fading light. As the above images shot with the 12MP Wide main camera demonstrate, the Galaxy S10 is capable of delivering incredible low-light performance. With an F1.5 aperture and larger 1.4 µm pixels, the camera is able to capture more light so you and your furry friend will be photographed in full detail while you’re catching the last rays of daylight. In addition to the Galaxy S10’s professional low-light performance, it also features a dedicated Night Mode for especially dark conditions to give your night shots a boost.

7.  Slow Down Summer with Super Slow-mo

Summer vacations might be relaxing, but time still moves too fast to capture those precious moments that happen in the blink of an eye – and what could be more precious than a corgi in a floating rubber ducky? The Galaxy S10’s Super Slow-mo is the perfect tool to capture those moments, shooting in 960fps and capable of extending 0.4 seconds of action into a 14.8 second clip. Choose the Super Slow-mo option from the menu above the shutter button in the Samsung Camera app and hit record. After capturing the action, the Galaxy S10 processes it for you and produces a Super Slow-mo video in 720p HD resolution ready for your next social media post.

So, if it’s your first foray into vlogging, the Samsung Newsroom has put together five tips to get started with just your Galaxy S10+.

Even Out Shaky Footage with Super Steady Mode

When starting anything new, you may want to minimize equipment cost and outlay before you’re fully committed to the project or hobby. Vloggers, however, often discover that one piece of equipment is crucial to create smooth videos: a stabilizing gimbal. When you hold a camera in your hands, the slightest shake can be reflected in the footage, resulting in lots of time-consuming cuts and edits before your video is ready to be published.

Super Steady mode on the Galaxy S10+ is able to eliminate the effect of shaky hands by calibrating the video, predicting your movements and calculating the range with the smartphone’s Ultra Wide lens. To switch on Super Steady when shooting a video, just tap the icon in the center at the top of the screen.

Create Movie-like Moments with Super Slow-mo

Vloggers are constantly mixing up their content and format to attract new audiences and excite existing fans. Often the difference is in the details, transforming the vlog from digital content into artform.

To ensure that you don’t miss any of the action, capture the moment on your Galaxy S10+ in Super Slow-mo. Taking 960 frames per second, Super Slow-mo plays back 0.4 seconds of footage over 14 seconds, creating breathtaking videos that invite viewers to examine every detail, from a droplet of water falling on a petal, to a critical play in a sports game.

Condense Time with Hyperlapse

Whether it’s slowing down or speeding up, a change of pace can add a fresh perspective on an everyday scene.

Hyperlapse provides the perfect segue from one moment of action to another, allowing you to condense the flow of time and fast-forward between scenes without a dramatic cut. What’s more, because the effect can also be added after capturing the original video footage, creators don’t need to be conscious of the camera or alter their actions while they are filming.

Get Personal with the UHD Front Camera

While there are many different styles of vlog covering countless different topics, they all offer a personal point of view. When a vlogger talks directly to the camera, they want to ensure that they have the best picture quality possible to capture their moods and reactions.

The Galaxy S10+ is optimized for this first-person perspective, equipped with two front cameras, including a 10MP Selfie Camera. This powerful camera can achieve UHD resolution, picking out the contours and fine details of the face to express every nuance of emotion. When they come to edit their film, cuts between footage captured with the front and rear cameras appear fluid, uninterrupted by differences in quality.

Bring Your Own Mini-me to Life with AR Emoji

Creating animated videos once required specialist know-how and a lot of time, limiting the kind of content that vloggers could produce.

Now, with AR Emoji on the Galaxy S10+, you can create your very own avatar and capture its movements on-camera, crafting an instant digital mini-me for the screen. Upgraded for the S10 line, the new AR Emoji accurately follows the movements of your eyes and your body when filming. If you prefer to stay anonymous, you can also replace your head with your AR Emoji’s cartoon-like face by selecting the “Mask” function.

The Galaxy Note9 builds on Samsung Electronics’ legacy of innovative camera technologies with an intelligent camera that takes the work out of capturing the perfect photo.

Brand new functions including Scene Optimizer and Flaw Detection utilize artificial intelligence to help users get the most out of the device’s advanced camera. Together, this powerful combination of smarts and specs makes it easier than ever to snap stunning shots.

Optimal Color Every Time

Picture this: When catching a sunset during your vacation, you snap a pic with your phone only to find that the image on the screen hasn’t quite captured the majesty of the moment. The Galaxy Note9’s new Scene Optimizer function makes it easy to photograph breathtaking moments just like this by automatically optimizing camera settings to capture the full beauty of the scene.

Scene Optimizer utilizes deep-learning technology to analyze objects, scenery and time elements in the camera’s frame in order to identify exactly which type of scene you’re about to photograph. The function is currently capable of recognizing 20 types of scenes—including ‘Food’, ‘Flowers’, ‘Indoor scenes’ and ‘Landscapes’— and automatically adjusts the color tone based on how the scene is classified¹.

The function corrects the saturation, white balance, brightness and contrast in order to provide the best possible image. And because it does not require a network connection, it’s always available to help make your photos look great.

Snap Flawless Photos

Even the best photos can be spoiled by a simple blink, a blur, a smudge on the lens, or by harsh, overpowering light behind the picture’s subject. That’s where the Galaxy Note9’s Flaw Detection function comes in. Once a photo has been snapped, the feature automatically scans it for flaws and notifies you if any are found².

The function helps users capture and save more memorable moments by ensuring that the picture they take is the best possible shot. Say you’re enjoying a special evening with friends and decide to immortalize it with a fun photo. Rather than realizing later that your eyes were closed, with Flaw Detection you’ll be immediately informed of any flaws in your photo so you can capture the memory with an additional shot.

Crisp Images In Any Lighting

Whether we’re at a restaurant, a concert, or simply enjoying a balmy evening under the summer sky, we’re constantly snapping photos in low-light environments. That’s why Samsung outfitted the Galaxy Note9’s camera with an array of innovative technologies that allow it to produce stunning shots day or night.

Combining an F2.4 aperture lens with an F1.5, the brightest currently available on a smartphone, the Dual Aperture lens automatically adjusts to light just like the human eye, letting in more light when it’s dark and less when it’s bright to produce images that are crisp and clear.

The Galaxy Note9’s multi-frame processing technology adds further clarity to photos taken under less-than-ideal lighting conditions. This technology, which combines several photos into one to create an optimal image, allows the camera to provide better HDR at night, and enriches the Live Focus feature with improved brightness and noise when taking pictures in low-light environments.

Capture More Moments In Epic Detail

The Galaxy Note9’s camera also includes support for Samsung’s recently introduced Super Slow-mo function, which ramps the camera’s shutter speed up to 960 frames per second to allow users to record spectacular slow-mo videos.

Four times slower than traditional slow-motion video, Super Slow-mo is powered by the camera’s Super Speed Dual Pixel image sensor, which supports much faster image processing thanks in part to its integrated DRAM memory chip. The feature also includes an automatic Motion Detection function that instantly starts recording as soon as it detects movement.

The Galaxy Note9 allows users to transform 0.4 seconds of footage into approximately 12 seconds of Super Slow-mo video when taken in single shot mode³. Once a video is recorded, the feature automatically adds appropriate background music that makes the recorded moment even more epic.

More Customizable AR Emoji

The Galaxy Note9 is absolutely packed with innovations that empower users’ creativity and self-expression, and the camera’s refined AR Emoji feature is one of the most dynamic examples of this.

Capable of mimicking users’ movements in addition to supporting dozens of pre-set expressions, AR Emoji stickers offer a fun way to express yourself and inject personality into messages. The Galaxy Note9 analyzes your distinct facial features to generate a 3D avatar that matches your appearance.

The feature, whose face-tracking function was recently enriched with more landmark detector points, has been enhanced for the Galaxy Note9 with an array of customization options that make it easier for AR Emojis to copy your distinct style. With loads of new outfits and accessories to choose from, as well as the ability to fine-tune details like your hair style, skin tone and facial features, the opportunities for expression are endless.

Galaxy Note9 users will also be able to customize the backgrounds of their stickers with an array of new options, and enjoy access to Samsung and partners like Disney’s ever-growing roster of AR Emojis based on iconic cartoon characters—a roster that’s set to become even more fun and diverse with the feature’s open SDK (software development kit).

¹Accuracy may differ by settings and surrounding conditions.

²Accuracy of Flaw Detection function may differ depending on surrounding conditions or subject. Blink detection works within 1.5 meters and a maximum of 3 people are detectable at the same time. Blur detection feature senses when the camera shakes, and recognizes face blur in the photo.

³Video is initially recorded at 480fps and digitally converted into 960fps footage.

Samsung’s new washing machine with QuickDrive Technology 

In the video below, watch how Galaxy S9’s Super Slow-Mo feature captures the difference QuickDrive^TM technology makes for washing machine performance. The independent yet complemental rotation of the main drum and back plate generates dynamic movement for your most productive wash cycle yet.

*The exact time that the Quickdrive cuts down for users varies by region

Held over the course of two days at Vancouver’s famed Warehouse Studio, the project placed breakout Canadian producers Harrison, WondaGurl, and Grammy award-winner T-Minus in a studio with talented artists of various genres and styles. What happened next was captured entirely using the Galaxy S9+.

Like the project itself, Samsung’s newest flagship was designed to foster exciting entertainment experiences. The device’s innovative camera, and the Super Slow-mo function in particular, offered a dynamic way to capture the incredible sounds, energy and creativity that defined the cross-genre collaborations.

The fruits of the sessions have been compiled on an album that’s available to download exclusively via the Samsung Members app.* You can listen to a selection of the songs by visiting the project’s official SoundCloud page, and don’t forget to check out the videos below to see how the Galaxy S9+ captured the producers’ and artists’ creative processes.

The “#LetsGold” collaborative event leverages Samsung’s VR, AR and AI technologies in ways that stimulate the senses and take the dining experience to new heights. An exclusive six-course meal takes guests on a culinary journey that utilizes the smartphone’s innovative features to offer an exciting look at each delectable dish.

Eager guests are escorted to an exclusive room that’s awash in gold and includes a matching Galaxy S9+ at every seat. Once they’re seated, they’re introduced to an AR Emoji avatar of Executive Chef Tse Man, who kicks off the feast by revealing the evening’s appetizers, and offering a peek at his team’s meticulous cooking process through the mixed reality technology.

After the appetizers comes a rich and nutritious porcini, blazed mushrooms and abalone soup, which transforms before diners’ eyes when viewed through a camera lens on the Galaxy S9’s Infinity Display. Once diners snap a shot of the soup, they’ll be able to watch a delightful animation of each locally sourced ingredient leaping into their bowl.

Once they’ve finished, diners are treated to a fun and interactive introduction to their next course: Penghu lobster. Donning Galaxy S9-equipped Gear VRs, guests enjoy an immersive look at lobsters and various other forms of marine life roaming the sea. Once they take off the headset, they’re delighted to find that the fresh and savory lobsters have transformed into a classic Cantonese dish – baked golden brown and absolutely delicious.

Next up on the menu is one of Chef Tse Man’s signature dishes: a succulent U.S. Angus beef fillet served with wine. While they eat, diners are informed of the wine’s vineyard and vintage, courtesy of the smartphone’s ever-insightful Bixby Vision function.

Rounding off an exquisite evening of gastronomical delights are the restaurant’s signature fried rice – which guests are encouraged to capture, in all its tantalizing glory, through the device’s bright, F1.5-aperture lens – and finally, delicious charcoal buns with salted egg custard filling.

If you’re in the area, hurry over to Ya Ge to experience this Galaxy S9-inspired feast for yourself. Your taste buds will thank you later.

Samsung’s QuickDrive technology reduces washing time by half, without compromising washing performance. Caught in Super Slow-mo, viewers can clearly see the washer’s innovative Q-Drum in action, with the main drum and the back plate rotating independently. This independent motion, powered by double forces, ensures the clothes inside the washing machine move dynamically around the drum—back and forth, as well top to bottom.

POWERbot powerfully cleans even the most hard-to-reach areas. Slowing down the robot vacuum cleaner with Super Slow-mo allows viewers to appreciate its powerful suction, which delivers optimal cleaning results with 40x more suction power than the previous model*. In addition, the device’s self-cleaning brush prevents clogging from collected dust and tangled hair, cutting down on regular maintenance and enabling it to run autonomously even longer.

Watching Samsung’s WaterWall dishwasher technology in Super Slow-mo, viewers can see individual jets create a powerful wall of water that cleans everything in the dishwasher. The Top Control Dishwasher with WaterWall also harnesses Zone Booster in the left half of the appliance, which has five nozzles for the industry’s widest targeted cleaning that cleans even the dirtiest dishes in a single wash.

*Tested internally on Samsung POWERbot VR7000 and Samsung conventional VR10F71UCAC

Together the media companies have produced highly-shareable Super Slow-mo videos to show just how easy it is to create these entertaining videos with the new flagship devices. Just in time for the summer fun, here are some of the best videos produced since the partnership began.

1. Yoga Interrupted

Yoga in the park is all well and good until your friend gets tired of downward-facing dog and wants to play instead.  The Dodo partnership has proved that one of the best ways to enjoy Super Slow-mo videos is with a pet.

“At the Dodo we do a LOT of shooting on our phones because animals do the cutest things when you least expect,” said one Dodo director. “So, shooting on the new Galaxy S9s has been a revelation for us because we’re able to capture things at a super high quality, with lots of features, all from our phones.”

Wait for it… @tailsofaCowboy shot in #SuperSlowMo #WithGalaxy : Galaxy S9 @SamsungMobile

A post shared by The Dodo (@thedodo) on Apr 18, 2018 at 2:31pm PDT

2. Tips From the Master

To make your videos even more captivating, The Dodo reached out to influencer, zammypup, for some advice on improving production value. Some tips include adding a cute guest star to the mix and playing around with different props.

@zammypup knows the secret to being a star captured in #SuperSlowMo #WithGalaxy : Galaxy S9 @SamsungMobile

A post shared by The Dodo (@thedodo) on May 7, 2018 at 8:23am PDT

3. The Zen of Blowing Bubbles

Make sure you take some time to stop and smell the roses and preserve the moment with a little Super Slow-mo fun this summer. BuzzFeed used the Galaxy S9/S9+’s reverse mode to make their videos even more entertaining.

Don’t let the days float away. Capture every moment in #SuperSloMo #WithGalaxy : Galaxy S9. @samsungmobile

A post shared by BuzzFeed (@buzzfeed) on Apr 27, 2018 at 1:00pm PDT

4. Foodie Fun

Backyard barbecues are the hallmark of summer, and BuzzFeed’s content creators say the Galaxy S9/S9+ are the perfect devices to capture these moments.

“During our creative process, we found that life’s everyday moments can become extraordinary with Samsung’s Super Slow-mo technology,” said Tommy Wesely, Vice President of Branded Content at BuzzFeed. “Ordinary situations like hanging out with friends on an afternoon can evolve into these moments that highlight the reaction, emotion and experiences that we all share.”

The summer vibes were captured perfectly in this snack attack clip.

Nom nom nom. Capture every moment in #SuperSlowMo #WithGalaxy : Galaxy S9. @samsungmobile

A post shared by BuzzFeed (@buzzfeed) on Apr 19, 2018 at 2:00pm PDT

Samsung Newsroom recently took the Galaxy S9 on a trip to the zoo to examine how some of the animal kingdom’s most majestic inhabitants enjoy a typical spring day. Read on to find out how Super Slow-mo transformed ordinary zoo sights into extraordinary footage.

A sunny day at Korea’s Everland amusement park proved the perfect setting to capture a series of stunning Super Slow-mo videos.

With Super Slow-mo, movements that are too fast for the human eye to see – such as the beat of a bee’s wings – are revealed in exquisite detail.

Super Slow-mo captures a kaleidoscope of butterflies fluttering amongst flowers.

The Galaxy S9’s camera provides us with an excellent opportunity to admire the plumage of some hungry birds.

Elsewhere, the camera captures a giraffe enjoying a midday snack – and leaving a mess on a colleague’s hand.

After recording this Super Slow-mo video of a tiger at play in the park’s zoo, it seemed only appropriate to save the video as a playful ‘swing mode’ GIF.

A Super Slow-mo video of an elephant cooling off looks even cooler when saved as a reversed GIF.

A bevy of bubbles gracefully floats over a gushing fountain.

Super Slow-mo videos transform ordinary moments, like children playing in a fountain, into works of art.

To learn more about the Galaxy S9’s innovative camera, check out our in-depth rundown here.

Take a look at some of the places you can spot the billboards here.

A striking billboard above a boulevard near Castel Sant’Angelo in Rome, Italy.

Piazza XXV Aprile – Milan, Italy

A billboard stretches over the side of a building in Paris’ Place de la Concorde, France.

The Galaxy S9 on display at City Palace in Berlin, Germany.

The Galaxy S9 displayed along the famed Canton Road in Hong Kong.

The videos, including the hashtags #withGalaxy and #SuperSlowMo, will show consumers just how easy it is to create and share amazing Super Slow-mo content using the Samsung Galaxy S9 and S9+. These partnerships will result in more than 30 unique pieces of must-see content that will reach BuzzFeed and The Dodo’s massive audiences over the next two months. Fueling the current trend for creating and sharing slow motion content with the Galaxy S9 and S9+, the posts will capture and replay unique moments in everyday life − from compelling short-form content, to entertaining how-to video. BuzzFeed will showcase relatable everyday moments, taking the unique smiles, laughter and grimaces and turning them into epic, shareable moments. The Dodo will feature funny, emotive videos and stories of animals caught in the act – all shot on the Galaxy S9 and S9+ in The Dodo’s authentic style.

“Partnering with BuzzFeed and The Dodo is a natural fit and a great way to showcase how consumers can make everyday moments epic by using the Galaxy S9 and S9+’s Super Slow-mo camera,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “Capturing a moment within a moment has never been easier, and we want these partnerships to inspire more creative Super Slow-mo content.”

The Samsung Galaxy S9 and S9+’s Super Slow-mo camera captures slow motion video at 960 frames per second, revealing a whole new way to relive and share remarkable moments in the everyday. With automatic Motion Detection, users can simply set up the shot and press play. Users can set their video to music by selecting background music from 35 different pre-set options, or by picking a favorite tune from their personal playlist, before instantly sharing with three creative options – video on loop, reverse or swing mode.

“At BuzzFeed we place an emphasis on world class production that gives our content creators the flexibility to shoot content on the go in different locations,” said Ze Frank, Chief Research and Development Officer at BuzzFeed. “With the Galaxy S9 and S9+, we are able to utilize amazing features like slow motion in our production, and at the same time show our audience they no longer need expensive equipment or software to capture their favorite moments in the highest quality and share them with friends.”

Izzie Lerer, founder and Chief Creative Officer of The Dodo added, “We’ve built our audience on the back of our uniquely emotional approach to storytelling − putting animals front and center, and showcasing the delightful, inspiring things they do every day. We’re excited to partner with Samsung to continue to capture animal expression and joy in an exciting new way with Super Slow-mo.”

¹ Ranked #1 animal brand on digital (Source: Tubular, Feb 2018)

² Ranked #1 most loved page/publisher on Facebook (Source: CrowdTangle, April 2018)

With the new Super Slow-mo feature, which can capture 960fps, Samsung aimed to show new perspectives on the moments you might typically miss. Rather than simply filming videos that will be forgotten in your phone’s gallery, you’re making memories out of hidden moments that you’ll want to share. With endless customization including background music and GIF loop, reverse, and swing, sharing your memories with friends and family is more fun than ever before.

But building these camera features required some incredible feats of engineering. Just how did we create this next-level magic? Let our product creators tell you with notes right from their lab.

01. The Problem

The image sensors we had been using up until the Galaxy Note8 were fantastic and provided us with a great framework to continue to break barriers. Unlike older charge-coupled device (CCD) image sensors, modern complementary metal-oxide semiconductor (CMOS) sensors – like those in our latest phones – expose the image sequentially, leading to distortion. Even though we had been able to improve autofocus and make brighter lenses, we wanted to push the boundaries of our camera sensors to deliver a truly unique user experience.

02. The Goal

When we started designing the Galaxy S9/S9+ camera, we wanted to create something that would, not only improve the overall image sensor, but deliver an entirely new experience. Our ultimate goal was to create a CMOS sensor that would be fast enough to reduce the distortion problems, counter camera shake, and give users the power to explore completely new features.

03. The Idea

What if we could give our users the ability to slow down time? That was the seed that started the design of the Galaxy S9/S9+ camera. If we could make a fast enough sensor, we’d be able to record footage at incredibly fast frame rates that could be slowed down to give users the ability to capture incredible action or extend a funny moment. The Super Slow-mo feature was born, and we set out to figure out how we could engineer a sensor with the necessary power.

04. The Solution

The most difficult part of increasing the frame rate was the sensor technology. The image sensor needed to be four times faster than previous models, and the circuits and pixel technology had to be better. To handle the high frame rates, more bandwidth was also needed for the speed of both the image sensor outputs and the video processing of the Application Processor. Our answer to that problem was a three-layer stack image sensor that includes the CMOS image sensor itself, a fast readout circuit, and a dedicated DRAM memory chip – the secret sauce for making buttery-smooth, Super Slow-mo videos and incredible low light performance.

05. The Result

The Galaxy S9/S9+’s camera is truly like no other. Able to record at 960fps, it’s 32x slower than normal video. When using Super Slow-mo, the camera captures 0.2 seconds of action and stretches it out to approximately 6 seconds to produce a final GIF file that typically ranges from 3-15MBs. The standout feature is that the sensor automatically detects movement and captures it as it’s happening, so there is no need to worry about manual settings. Users can select either a Single-take with one Super Slow-mo capture or do a Multi-take with up to 20 Super Slow-mo segments.

Clockwise from left: Dongsoo Kim, Sungwook Choi, Junmo Kim and Youngmin Nam (below)

A Three-layer Stacked Image Sensor, including the Sensor itself, a Circuit, and a DRAM for Super Slow-mo and Low-light Capabilities

“We were able to achieve a readout speed that is four times faster than conventional cameras thanks to a three-layer stacked image sensor that includes the CMOS image sensor itself, a fast readout circuit, and a dedicated dynamic random-access (DRAM) memory chip, which previously was not added to image sensors,” explained Dongsoo Kim. “Integrating DRAM allowed us to overcome obstacles such as speed limits between the sensor and application processor (AP) in a high-speed camera with 960fps features.”

An enhanced camera sensor delivers useful benefits. The improved image sensor on the Galaxy S9 supports the Super Slow-mo feature in bright environments, and also decreases noise in dark environments. “The Galaxy S9 reduces noise by 30 percent under low light, compared to the previous model. Low noise, coupled with the Dual Aperture lens, which automatically adjusts to lighting conditions just as the human eye would, completes the superb low-light capabilities of the Galaxy S9’s camera,” said Sungwook Choi.

Enhancements to the image sensor, the Dual Aperture lens, and other camera features foster completely new experiences for consumers. For example, users can now capture a 0.2 second moment via the Super Slow-mo feature, and record beautiful scenery that is bright and clear even in low-light conditions.

Getting it Right through the Most Comprehensive Testing

While the Super Slow-mo prototype was already available, the developers continued to work on enhancements as well as subject the prototype to rigorous tests to prepare for commercialization. In the beginning, the function was only available through computers. So, in multiple instances, the team carted two or three laptops around Korean amusement parks in scorching summer heat. There, they tested the function’s Motion Detection feature, which automatically records the fleeting moment that the user wishes to capture.

“It wasn’t easy testing out Motion Detection for Super Slow-mo, especially with people staring at us when we brought our laptops to these amusement parks and took videos of fast-moving rides. However, we were all committed to getting the feature exactly right,” said Dongsoo Kim.

“We also shot for two hours in the middle of a mountain range, on a freezing night, to complete the low-light camera function,” recalled Sungwook Choi.

Enabling Users to Get the Most Out of their Smartphone Camera

With smartphones so intrinsic to people’s everyday lives, developing technologies that enable users to get the most of their camera was key. “The Galaxy S9’s camera focuses on ease of use of the Super Slow-mo function, from simple video generation to seamless sharing; a final GIF file typically ranges from three to 15 MBs, which is approximately six seconds in length and optimized for users to share and enjoy.

In the case of AR Emoji, My Emoji stickers can be shared via various messenger platforms. We’ve also enhanced the front camera, improving the user experience and adding fun features on top of advanced image quality. An example of this is the Selfie Focus function on the front camera, which recognizes faces from scenery based on deep learning features to provide an ideal selfie, and enables a background-blurring effect,” explained Youngmin Nam.

The future of smartphone camera development is headed in the right direction. “We will continue to strive for perfect, professional-quality images. But even more than that, our aim is to make it easier for users to share the results of our sophisticated camera technology. The ultimate goal is to develop a camera that always produces the best pictures for all users without tinkering with settings, allowing them to take photos and videos that satisfy their needs,” said Junmo Kim.

Samsung Newsroom recently sat down with members of Samsung’s Global Product Planning Group – Nayoung Kim, Taihoon Kim, Joohyun Kim and Jonathan Min – who discussed the process of developing a device that’s more powerful, personal and in tune with how we use our smartphones today.

(From left) Taihoon Kim, Jonathan Min, Nayoung Kim and Joohyun Kim, of Samsung’s Global Product Planning Group, helped shape the Galaxy S9’s design.

Q. What inspired you to develop the Galaxy S9’s ‘visual communication’ features?

Nayoung Kim: Current mobile trends are being dictated by Generation Z, but they are very selective. In our research, we took a close look at how Generation Z are communicating, as well as what kind of apps and functionality they most enjoy. We eventually uncovered an increase in the use of visual forms of communication. For example, members of the social media generation will often use emoticons rather than texts, and they enjoy sharing fun images. So, to cater to this preference, we focused on adding new functionalities to the camera.

Q. Could you elaborate on the camera’s development process?

Nayoung Kim: When designing the camera, our team focused on three key points. It needed to be capable of recording dynamic video – the type of content that the younger generation loves to consume; it needed to be able to capture low-light photos, which should be a fundamental feature of any camera; and it needed to be easy to use and offer fun new features, like AR Emoji.

Taihoon Kim: The product development process for the Galaxy S9 was quite different from that of the previous years, as team members with different expertise strived to discover the visual experiences of everyday life through their own eyes, and how that might translate to camera functionality. These diverse insights enabled us to develop a camera catering to wide needs.

Q. How did you refine the Galaxy S9’s user experience?

Taihoon Kim: We focused on enhancing the End-to-End scenario of the user experience. For the camera, that involved ensuring easy-to-use Super Slow-mo video functionality, with immediately accessible videos that could be directly uploaded to social media through one intuitive process.

You see this sort of seamlessness with AR Emoji as well. Once you scan your face, you’re instantly given the option to customize your 3D avatar to your liking, and presented with 18 shareable GIFs encompassing a wide range of expressions.

Nayoung Kim: We tested the device’s usability extensively, and in various contexts, to ensure the processes were intuitive and organic, and could work across all aspects of daily life. As example, I brought a prototype of the phone with me when I went sledding with my children. The first-hand experience of recording a Super Slow-mo video of my children rocketing down the hill gave birth to the idea of an auto motion-detect function able to capture those sorts of fleeting moments.

Q. Which Galaxy S9 feature has received the biggest response from consumers?

Jonathan Min: We’ve found that users are very interested in the AR Emoji feature, which we first started working on in 2016. People are used to expressing themselves with emojis and stickers, but this feature allows them to create and express themselves through emojis that resemble their own faces, in a way that’s much more personal.

When we started it was new, so everything had to be built from the ground up, and it was difficult to predict consumers’ feedback. It was also our development team’s first time working on something like this, so it took a lot of trial and error to bring the function to life.

Nayoung Kim: Our most important goal is to provide users with new experiences by launching the product, enhancing it based on the market’s reactions, and continuing to develop innovative features. AR Emoji will continue to be enhanced in ways that reflect consumers’ needs.

Q. Do you have a favorite feature?

Jonathan Min: I personally use AR Emoji stickers the most, whenever I message my friends and family.

Taihoon Kim: I like the Super Slow-mo function the most. It’s not only great for capturing dynamic actions, but life’s little moments as well, such as the signature facial expression of your loved ones. And the Galaxy S9’s ability to display Super Slow-mo clips on the lock screen creates a touching way to enjoy videos of them.

Joohyun Kim: We redefined the design of the Infinity Display to make it even more beautiful and to minimize any ‘distracting’ elements. Subtle adjustments, such as ensuring that the iris scanner is hidden, and that the bezel and display are the same color, helped us deliver a display that makes it easy for viewers to immerse themselves in their favorite content.

Q. Going forward, how does Samsung plan to ensure that Galaxy smartphones remain among the most innovative in the market?

Taihoon Kim: It will be important to stay a step ahead in innovative features, as well as time them to the market appropriately to grab consumer attention. Consumers can experience visual communications features directly themselves, without an explanation. We plan to continue exploring dynamic visual features, given their unique appeal to the young generation of consumers, as well as integrate new technologies like AR (augmented reality) and AI (artificial intelligence) into our devices.

Nayoung Kim: The basic features of smartphones have been refined to the point that consumers are largely satisfied. What matters is not how diverse the offered features are, but whether the features offered to deliver a high level of satisfaction. At this point, we need to think about the next phase for smartphones, which will involve delivering innovations that really resonate with the new generation of users.

Joohyun Kim: Smartphones have become essential to daily life. As product planners, it’s our duty to constantly look for ways to improve on ‘basic’ features – those that we use every day – while also identifying brand new functions.

The Super Slow-mo video feature of the new Samsung Galaxy S9/S9+ allows people to discover the beauty and joy within even life’s most basic tasks just by slowing things down a few notches.

“My dog drinking water out of a bowl, me jumping into my pool at home or pouring sugar into a coffee [are things I’m capturing with my Galaxy S9],” says social media content creator Sam Evans, who is based in Australia.

was so much fun to experiment with the new super slow-mo on the @samsungau #GalaxyS9 – give me some ideas for what I should shoot in slow-mo in the comments!! – #unpacked / #withgalaxy

A post shared by sam evans – content creator (@samevanslife) on Feb 28, 2018 at 12:17pm PST

He’s also finding the length of the Super Slow-mo videos to be ideal for posting on his social channels.

Sam was one of dozens of influencers who attended a launch event for the Samsung Galaxy S9/S9+ in Barcelona last month and was one of the first to try out the new slow-motion functionality. Whether it was a daring capture of a backflip mid-air or something as simple as recording snow falling, the results were stunning and showcased the funny, moving and often sweet-natured emotions we so often miss.

Have you ever run up to a HeavyWeight World Champion with a straight leg without getting a punch a hit or a k.o back?…..Me and @thebartlife did today! ! @ricoverhoeven is a beasttt!! #samsung #WITHGALAXY

A post shared by Kenzo Alvares (@kenzoalvares) on Feb 27, 2018 at 2:03pm PST

Dancer, rapper and producer Kenzoalvares and pro parkour athlete Bart van der Linden show off their mad Super Slow-mo skills with Glory Heavy Weight World champion Rico Verhoeven at an event in Barcelona.

Niklas Larsen, a Danish YouTube and Instagram influencer, is finding the humor in the most basic activities by slowing them down with his Galaxy S9+.

Endelig kan sneen rent faktisk bruges til noget! #GalaxyS9plus #SuperSlowMo #DoWhatYouCant #GalaxyS9

A post shared by NIKLAS LARSEN (@niklas.larsen) on Mar 4, 2018 at 2:03am PST

Niklas kicks up some Super Slow-mo action: Snow can actually be used for anything!

“I use the Super Slow-mo feature every day – my classmates are kind of tired of me because I want them to drop something [on the floor] or spit water…I am kind of addicted to how cool my shots can get!” he says.

The ability to capture intricate details is also important to landscape and nature photographer Mattias Nutt, who lives in Switzerland. The avid content creator utilizes both modes within the feature to get the exact result he’s looking for.

“With the Galaxy S9+ it’s possible to adjust the recording moment exactly. Also, the possibility to record about 20 sequences is a big advantage. The [ability to] switch between manual and auto function as slow-motion modes is a big plus,” says Mattias.

SuperSloMo mit neuem @Samsung_CH #GalaxyS9 #withGalaxy #unpacked pic.twitter.com/fsCn4qvzgp

— Mattias Nutt (@mattiasnutt) February 27, 2018

Samsung’s latest Super Slow-mo technology slows things down by 4x as much as before, capturing 960 frames per second (fps) up from 240fps – but the fun doesn’t stop there. You can also choose from a variety of music options to add to your video, including a favorite song from your personal collection. You can customize your clip even further by turning it into a GIF that you can save or share with three options: video on loop, in reverse or swing mode.

“I love capturing in Super Slow-mo some of my child’s reactions. Then I show it to him, and we are both delighted with the recording; I also used Super Slow-mo to shoot his first-ever skateboard ride,” said Romanian Instagram influencer Dana Rogoz.

Yeeeey! My first Instagram post with super slow mo on GalaxyS9 #withgalaxy #galaxys9 #withgalaxys9 #dowhatyoucant I looooooove it!!!!!

A post shared by Dana Rogoz (@danarogoz) on Feb 27, 2018 at 9:00am PST

The new functionality also serves another purpose for Dana, as she’s discovered how the feature can elevate and optimize her professional work.

What hidden moments will you capture from your everyday life with the Samsung Galaxy S9/9+ Super Slow-mo feature? There’s only one way to find out – so start shooting and see for yourself!

At Galaxy Unpacked 2018, Samsung Newsroom caught up with Gavin and Dan to hear their thoughts on the device’s 960 fps (frames per second) slow-motion capture capability, and to discuss ways to utilize the Super Slow-mo feature to make everyday moments epic.

Q. How did you first get into making slow-mo videos?

Gavin: I used to be a high-speed camera operator for the British film industry, so I was able to play around with these cameras in our off time. Eventually, I got Dan involved because Dan, to me, was the best person I knew to get banter on camera, and we started a YouTube channel with these incredible cameras that not many people had access to at the time.

Dan: I would say that cameras like these, at the time, were very uncommon. There were only a couple in the country. We were so young, and Gavin was so capable of using [the cameras] because of his job, so it was a cool opportunity that led us to what we do.

Q. What makes a great slow-mo video?

Dan: Sometimes our videos are very scientific, and we’ll discover something that might not have been seen before. Sometimes they’re just fun stunts. For instance, banging paint on a drum. It’s not scientific, it just looks cool for that split second – one that you don’t get to see in real life, but that you can see in slow motion.

Gavin: Yeah, we’re lucky enough to be able to do such a wide variety of subjects. There’s no strict rule to our channel besides shooting stuff in slow motion, so we can choose what we want.

Q. What do you think has made your creations resonate so well with viewers?

Gavin: We’re showing the audience something that they’ve seen hundreds of times, something that they can relate to, but at a much, much slower pace. There’s a lot of beauty in the world, even in normal, everyday subjects when they’re slowed down.

Dan: When we slow everyday things down, we’re showing [the audience] something they haven’t seen before. And we’re not just showing them a video; we’re presenting it and going through the experiment with them – showing them the setup, did it go well or did it not, and anything funny that happened. We try to engage people with that as well, so it appeals to a broad audience. So it’s not just footage – it’s more engaging.

Q. What are some good examples of moments in daily life that would look great captured in slow motion with the Galaxy S9?

Gavin: I feel like even before you go to work every day, there are so many moments full of emotion. For instance, if you look at a shower, you see droplets of water turn into a stream and into beads of water. Even putting milk into your coffee or watching TV – there are so many aspects of everyday life that you usually ignore that look completely different when slowed down.

Dan: I like that the Super Slow-mo technology is built into the phone, because you could be on a jog in the park or walking your dog and think “I wonder what that looks like in slow motion,” and just whip out your phone and see for yourself. Usually, we have a huge camera that we have to set up and get everything ready for, whereas with the phone, you can just go about your day and capture slow-mo footage without needing to set anything up.

Q. What were your initial impressions of the camera?

Gavin: I particularly like what the Galaxy S9 does with auto triggering, because with high-speed cameras, even ours, we can’t record for very long because it’s taking so many pictures every second that the recording time is very short. It has auto triggering so that you can put a box on the screen and, if something goes through the box, it automatically knows that that’s your slow-motion moment.

That’s very useful, especially considering that human reaction time isn’t actually very good and that 0.2 seconds goes by very fast, so that’s a great feature. We actually did one shot where we put the phone down on a table and it triggered itself when I threw water over Dan.

Dan: Yeah, there was no one touching it, and that’s a first for us. We just set it up, left it and it triggered automatically, which is really cool. It’s difficult to get [that kind of shot] manually when you don’t know what’s going to happen. So say, for instance, you’re waiting for something to burst or something to be hit or explode. If you place the box where the action is going to happen, you don’t need to worry about it, which is really, really, cool. It removes the human error part.

Q. What inspired the Super Slow-mo videos that you created with the Galaxy S9?

Dan: The idea was to show how easy it is to [film Super Slow-mo videos] in everyday situations, so we thought, what’s around the house? We used popcorn in one of the videos and just about anything else that we could use around the house.

Q. Are there any tips that you could offer users to help them get the most out of the Super Slow-mo feature?

Gavin: I think [users] should be very experimental [with the feature], and make sure that you have a lot of light, since you are taking so many pictures every second. There’s not actually a lot of light hitting the sensor for very long, so a bright environment is very good. And get someone to help you as well.

Dan: I would say that obviously, since it’s a phone, there’s no limit to what you can record in slow motion. You can just record whatever you want around the house, wherever you are. But it’s like Gavin said, it’s all about light. The more light you have, the easier it is.

Samsung Electronics has officially launched the Galaxy S9 and Galaxy S9+ in markets around the world. The company’s latest flagship smartphones will be available in stores today, March 16, in approximately 70 countries, including Korea, the U.S., Canada, China and all of Europe, and will roll out to over 110 markets by the end of the month.

The Galaxy S9 and S9+ introduce an array of innovative features to the Galaxy series, unveiling exciting new ways for users to capture and share special moments, express themselves, and interact with the world around them.

The devices’ redesigned cameras feature a Dual Aperture lens that adapts to its environment to snap stunning shots in any light; an innovative Super Slow-mo video function, which allows users to capture everyday moments in epic detail; and new, customizable AR Emojis. Other enhancements include immersive, AKG-tuned stereo speakers, which complement the refined Infinity Display, and deeper integration with Samsung’s intelligence platform, Bixby.

For more information on the Galaxy S9 and S9+, please visit news.samsung.com/galaxy.

At a series of booths set up near the iconic Burj Khalifa, tourists and spectators who came to watch the light show were able to experience the latest flagship devices up close and personal, while taking photos and creating special emojis on site.

Both the Burj Khalifa event and the Galaxy S9 and S9+ reflect Samsung’s commitment to its brand philosophy. By reimagining the entire camera experience, the new flagship devices speak to consumer needs, giving them a more creative and fun way to express themselves through visuals and audio. To match this spirit of defying barriers, the spectacular Burj Khalifa featured a first-of-its-kind LED light show to highlight how Samsung is evolving with the way people communicate with one another.

The iconic Burj Khalifa lights up with a spectacular LED light show to celebrate the launch of the Galaxy S9/S9+

At each immersive experience booth at the event, Samsung gave visitors a chance to discover the hidden moments in their lives and find creative new ways to communicate and express their thoughts and feelings. From creating their own personalized AR Emoji, to taking a picture among the stars in a dark room, the Burj Khalifa event was full of multi-sensory experiences that demonstrated the company’s philosophy of “turning can’t into can.”

Following the Dubai showcase, Samsung will hold events in other cities and at landmarks yet to be announced. So, if you missed the fun, check out the photos from the event and stay tuned for more chances to experience the action firsthand.

Coloring with Sound

Painting with music might sound impossible, but a splash of paint brought color to the beat at the Paint Beat Box experience station – the perfect place to test drive the Galaxy S9 and S9+’s Super Slow-mo feature.

Visitors capture liquid paint bouncing up and down on speakers with the Galaxy S9/S9+’s Super Slow-mo

Visitors watch liquid paint jumping from speakers in a Super Slow-mo video captured on the Galaxy S9/S9+

Slowing Down for Science

Ever wonder what a water balloon looks like when it pops? Conjuring the whimsical nature of 8th-grade science experiments, the Water Balloon Wall gave people a chance to experience the Super Slow-mo feature’s automatic Motion Detection. Visitors could capture the exact moment their balloon burst, then watch the action in mind-blowingly smooth slow motion.

The Galaxy S9/S9+’s automatic Motion Detection knows exactly when to start recording in Super Slow-mo so that people don’t miss a single moment

Visitors try to pop water balloons at the Water Balloon Wall to experience the Galaxy S9/S9+’s Super Slow-mo

Creating a New, Digital You

Samsung made the virtually impossible a virtual reality with the Galaxy S9 and S9+’s AR Emoji. Visitors could be transformed into an animated character and play with the emoji versions of themselves at the My Avatar experience.

At My Avatar, visitors create an emoji that looks just like them with the Galaxy S9/S9+’s AR Emoji

Visitors create emojis with the Galaxy S9/S9+’s intelligent AR Emoji, which uses facial recognition technology

Floating with the Stars

Reaching the stars was almost possible at the Seeing Through the Lights experience, where visitors entered a mirrored room full of low illuminate lights to test out the Galaxy S9 and S9+’s low-light photography capability. With the all-new Dual Aperture feature and fast readout image sensor, the new devices can take tack-sharp photos even in poor lighting conditions.

Visitors enter a dark mirrored room with low illuminate lights to get a look at the Galaxy S9/S9+’s all-new low light camera

The Burj Khalifa, a global icon, garners attention as a popular gathering place and for its amazing LED display, which has been the center of attraction of the ‘Light Up 2018’ spectacle. Samsung will project its Galaxy S9 and S9+ campaign, The Camera.Reimagined on the iconic landmark five times from March 2-3. The company will also host an on-the-ground consumer event with Product Experience Zones that allow consumers to explore new advanced visual and audio capabilities of the Galaxy S9 and S9+ first-hand. At activation stands, consumers can create their own personalized AR Emoji, test out the low-light functionality of the Galaxy’s reimagined camera in a mirrored room and capture the celebration with Super Slow-mo video capabilities at Samsung’s confetti booth.

The campaign embraces the spirit of Samsung’s brand manifesto, “Do What You Can’t” (DWYC)—a call to defy barriers and do what can’t be done – and introduces consumers to the Galaxy S9 and S9+ through immersive experiences, media, TV commercials and digital content. Samsung is creating products, services and experiences that are made for the way consumers express themselves and discover hidden moments.

“Staying true to our heritage of relentless innovation, this campaign is another example of how Samsung is continuously pushing the boundaries of what’s possible – just like we do with our products and services,” said YH Lee, Global Chief Marketing Officer of Samsung Electronics. “Through the spectacular Burj Khalifa ‘Light Up’ show, multi-sensory engagement experiences, and the new Galaxy S9 and S9+, we are tapping in to the way consumers communicate, engage and experience the world today.”

In addition to the takeover in Dubai, Samsung will launch OOH activations at landmarks and high-traffic areas in major global markets, where consumers can experience the Galaxy S9 and S9+, including the advanced camera features that can catch a fleeting moment, high-quality audio and intelligent connectivity that allows users to seamlessly manage all facets of their social lifestyle.

Spectacular Showcase Schedule

Samsung will project its Galaxy S9 and S9+ campaign on the iconic landmark five times from 19:57 GST on March 2 through 20:27 GST on March 3.

The Burj Khalifa lights up with a spectacular LED lightshow to celebrate the launch of the Galaxy S9/S9+

Visitors check out the Galaxy S9/S9+’s Super Slow-mo feature at a designated booth in Dubai

People take turns creating their own AR Emoji that just looks like them

Visitors stop by various consumer experience booths showcasing the new Galaxy S9 and Galaxy S9+ devices

For more information about the Galaxy S9 and the OOH campaign, visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy.

And now DxOMark—the trusted industry standard for camera and lens image quality measurements and ratings—has just announced that the Galaxy S9+ has earned the top spot in their mobile camera rankings. With a score of 99 points, we’ve earned DxOMark’s highest-ever combined photo and video rating for a smartphone camera. The Galaxy S9+ photo score from DxOMark is 104 points – the highest ever photo score from the organization.

Among all the exciting innovations, two technical innovations did more than any others to push the Galaxy S9+ to the top of the DxOMark rankings:  the Dual Aperture¹ and the Super Speed Dual Pixel Sensor. They work together to help you take amazing photos in any lighting condition and capture everyday epic moments.

If you’ve ever taken a grainy photo at a dimly lit birthday dinner or frowned as your friend’s smile got washed out by bright sunlight, then you know that most of the time we take photos in imperfect light. The Dual Aperture lens automatically adapts like the human eye, and with an F stop of 1.5 it’s the widest lens of any smartphone—delivering the brightest possible pictures in extreme low-light environments. Meanwhile, the Super Speed Dual Pixel sensor goes to work, using its dedicated processing power and memory to combine up to 12 distinct images into one amazing, high-quality photo.

DxOMark’s ranking affirmed the value of these camera innovations with every photo we take—from midnight to high noon. But they’re not the only reasons you’ll want to experience for yourself what the Galaxy S9 and Galaxy S9+ camera does to reimagine the way you communicate, share and experience the world.

In Super Slow-mo mode, the Galaxy S9 and Galaxy S9+ lets you capture 960 frames per second—four times more than the Galaxy S8. While manual capture gives you complete control of the shot, the new Automatic Motion Detection mode will start recording as soon as it senses movement in the frame,. After capturing the shot, music is added automatically and instantly creates three shareable GIFs  to easily share with friends and family.

There are even more ways to personalize what you create and share with the new camera with augmented reality (AR) technology. Using advanced AR technology, the Galaxy S9 and Galaxy S9+ analyze a 2D image of you and creates a 3D animated AR Emoji, a personalized emoji that’s uniquely you.

AR Emoji messages are saved in a standard AGIF file format, so you can send them to anyone using your favorite messaging app. To create one, it’s as easy as taking a selfie.

The Galaxy S9 and Galaxy S9+ AR technology also reimagines the way you interact with the world around you. Bixby, Samsung’s intelligence platform, is integrated into the camera and automatically overlays information directly on top of the image the camera is pointing at. With new Bixby features² built right within the camera, you don’t have to go through several steps or applications to get information about local landmarks, read a foreign menu or street sign in 54 different languages with Live Translation³, or shop⁴. If you see a cool product, Bixby will show you shopping options from retailers such as Walmart and Sam’s Club. The new Makeup feature lets you try on different looks and shop for your favorites. You can even point the camera at the meal in front of you, and in conjunction with AI, Bixby can estimate the calories and track them in Samsung Health.

As I hope you can see, we did more than design a new smartphone camera. We reimagined it so you can capture the perfect image in almost any light, capture moments and tell stories in new, creative ways.

¹ Rear camera F1.5 lens. Dual aperture (F2.4/F1.5) on rear wide-angle lens only. Light comparison based on the Galaxy S8.

² Voice command works with a select, growing number of third-party apps; see Apps with Voice in Bixby for a list of compatible apps. Service ability may vary by country. Instant access to Bixby not available while in: video and voice recording, call, Ultra Power Saving Mode, Emergency Mode, Kids Mode, DeX, DeX Station, and Car Mode.

³ Samsung Account log-in and data network (wifi or internet connection) required. Translation speed may vary depending on internet connection and word count. This function is limited to selected languages. For the full list of languages please visit www.samsung.com/galaxy

⁴ Feature limited to select retail partners.

These include features such as Super Slow-mo and Dual Aperture, which allow users to capture amazing moments in impeccable detail, as well as exciting innovations like AR Emoji, which offer users a fun and unique way to express themselves. Let’s explore some of the innovative features that make these cameras such a pleasure to use.

Capture Small Moments in Incredible Detail

Our daily lives are full of blink-and-you’ll-miss-it moments that, when captured on camera, are breathtaking to behold. By increasing the camera’s shutter speed to a blistering 960 frames per second (fps), the Galaxy S9’s new Super Slow-mo function makes it easy for users to record special moments that pass too quickly to be seen by the naked eye – such as the instant a water balloon bursts, or the moment your child scores a big goal.

In order to incorporate the function, Samsung outfitted the Galaxy S9 with a Super Speed Dual Pixel image sensor that supports faster image processing. Composed of an image sensor, a fast readout circuit, and a smart dedicated DRAM memory chip, this sensor allows Super Slow-mo to record content that’s 32 times slower than normal video, and four times slower than any other slow-motion mobile technology. That means that just 0.2 seconds of normal video can be transformed into approximately 6 seconds of stunning footage.

When activated on the Galaxy S9, the function is not just fast; it’s also smart. To make capturing slow-motion footage even simpler, Samsung enhanced the function with an intelligent feature called Automatic Motion Detection, which allows users to capture any fleeting moment.

This allows users to automatically record moments that could pass them by in the time it would take to manually activate the function. Users can easily adjust the size of the motion-detection area on the camera screen, and have the option to capture either a ‘Single-take’ or ‘Multi-take’ Super Slow-mo video, with the latter allowing them to record up to 20 slow-motion clips.

The camera also makes customizing and sharing Super Slow-mo videos simple. Users have the option to create a GIF of their clip that they may save and share with three playback options: on loop, in reverse, or in swing mode. They can also add a soundtrack to their video, utilizing a song from their library or any of Super Slow-mo’s 35 built-in options, and choose to display their Super Slow-mo clip on Galaxy S9’s home screen or lock screen.

Crisp Images in Low-Light Conditions

The Galaxy S9’s cutting-edge Dual Aperture camera is designed to adapt to various lighting conditions just as the human eye would, automatically letting in more light when it’s dark and less when it’s too bright to ensure that photos are crisp and clear anytime, anywhere.

This level of clarity is possible thanks to Samsung’s pairing of a new F1.5 aperture lens, which is the brightest currently available on a smartphone, with an F2.4 lens.

The lenses automatically adjust their apertures to reduce visual distortion and deliver the best possible picture, and help the camera provide 28 percent better reception to light¹. Users may also adjust the apertures manually by utilizing the camera’s Pro Mode.

The Galaxy S9’s upgraded Multi-Frame Noise Reduction technology enhances low-light image quality even further by capturing and combining 12 pictures in quick succession to eliminate up to 30 percent¹ more noise and create a stunning shot.

Express Yourself with AR Emoji

Expressing yourself with animal emoji and cartoon characters can be fun, but as cute as they may be, they lack your distinct personality. That’s why Samsung developed the Galaxy S9’s AR Emoji feature – to offer users a visual communication tool that allows them to express themselves in a way that’s unique to them.

From a single selfie, the Galaxy S9’s machine-learning algorithm analyzes more than 100 distinct facial features, including your eyes, nose, mouth, cheeks and forehead, and uses that data to generate a personalized 3D avatar, or ‘my emoji,’ that looks just like you. Each is capable of mimicking the user’s own movements, in addition to supporting 18 pre-set expressions at launch, which makes it easy to punctuate any point with a dynamic visual.

Users can choose to create their own avatar, or pick one from a built-in selection of unique characters. Each is fully customizable, so users may edit their avatar’s facial features, hairstyle, accessories (such as glasses) and clothing to their liking. Samsung is also collaborating with various partners to add more fun and iconic characters to the AR Emoji roster very soon.

AR Emoji are compatible with messaging apps that utilizes the Samsung keyboard, and can easily be shared as GIFs or PNG files with anyone, no matter what kind of smartphone they have. To apply an extra layer of personalization to their device, users may also choose to use it as a wallpaper on their lock screen and home screen.

Deeper Bixby Integration²

Samsung’s intelligence platform, Bixby, is deeply integrated into the Galaxy S9’s camera, and utilizes augmented reality and deep learning technologies to provide users with a wide range of helpful, real-time information about the world around them.

When the user points their camera at an object, Bixby recognizes what it’s looking at and instantly presents information related to that object overlaid on top of the image. Bixby currently features nine different camera modes, including Text, Food, Makeup, Wine, Shopping, Image, QR Code and more, which allow users to receive instant insight into their surroundings.

This means that, for instance, a user on a business trip abroad may utilize the Live Translation function under Bixby’s Text mode to instantly translate a menu or sign written in a foreign language, or even foreign currency, in real-time. Bixby is currently capable of detecting 54 languages and translating them into a total of 104, which means no more accidentally ordering the wrong dish when overseas!³

Speaking of food, Bixby Vision’s Food mode allows the Galaxy S9’s camera to provide comprehensive information on the food you’re eating, including the calorie count and recipes.⁴ Makeup mode delivers similar levels of analysis and convenience, allowing the Galaxy S9 to recognize the kinds of makeup that the person in the camera is wearing, and providing direct links to websites that sell them.⁵

A Dual Camera Is Twice As Fun

The best-in-class Dual Camera featured on the Galaxy S9+ is composed of a pair of 12MP cameras – an F1.5 wide-angle lens with Super Speed Dual Pixel image sensor, and an F2.4 telephoto lens – that seamlessly combine their respective images into one.

The telephoto lens offers 2X optical and up to 10X digital zooming capabilities, while the camera’s dual optical image stabilization (OIS) technology ensures that both lenses provide crisp, clear shots even when the user has a shaky hand.

The camera’s Live Focus feature makes snapping selfies more fun, and allows you to easily capture a perfect portrait shot and adjust the depth of field before the picture is taken, or afterward, in the Gallery app. The Background Blur function offers users even more creative control over their pictures, allowing them to adjust their photo’s focus by applying a variety of shapes, including a heart or star to the background.

The Dual Capture feature was specifically designed to capture beauty in the background – or views that could be missed when taking a Live Focus shot. This function allows you to snap a close-up Live Focus portrait while also capturing the surrounding scenery, so the final photo will encapsulate the beauty of the moment in its entirety.

In addition, the cameras of both the Galaxy S9 and S9+ utilize machine learning technology to ensure that captured images are as clear as can be. The cameras’ Selfie Focus feature, for instance, automatically distinguishes the user’s face from their surroundings when taking a selfie, while Image Classification Solution automatically categorizes images and recognizes subjects’ surroundings to apply filters that make the photos looks like they were taken by a professional photographer.

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

¹Compared to the Galaxy Note8.

²Bixby service availabilities and features may vary by country or carrier.

³Of these 54 recognizable languages, 33 may be detected automatically, and 21 should be selected manually.

⁴Food mode is available in Korea, the U.S., France, Germany, the U.K., Italy, Spain and India.

⁵Makeup mode is available in Korea, the U.S., Canada and China.