This is how Morfologico turned Samsung’s Eco-Package into a mansion for its kitty Samanta.

To celebrate the World Environment Day, Samsung Electronics Mexico invited Mexican content creator and influencer Morfologico to be part of the change towards a greener world by giving a second life to their television packaging.

Samsung’s Eco-Package was born to create sustainable packaging, first by reducing oil-based ink printing and then with a dot-matrix design so that anyone can create a functional piece for home by giving a second use to the packaging of their TV.

Morfologico’s Neo QLED box had the instructions and guide to create a cat house. With that, he decided to take this activity to a new level, by building a new home for his pet cat Samanta with a very innovative design.

The result was breathtaking: first with exterior decorations and then with spectacular lighting inside the house. To make the mansion cozier, Morfologico placed a rug made with Samanta’s favorite blanket, a portrait and even a miniature Samsung “screen” for her to watch mouse videos.

Undoubtedly the most surprised with the level of luxury and detail was Samanta, but Morfo shared his work on social networks and mesmerized his followers with his creativity.

Samsung foresees that, if each Eco-Package is used as accessories in homes, it could reduce up to 10,000 tons of greenhouse gases in 2021. In this respect, Samsung promotes accessibility, sustainability, and innovation in all its products and technologies to help redefine the role of television in consumers’ homes.

The company has embarked on a sustainability journey that puts the environment first in all business operations with several long-term sustainable programs, including eco-friendly packaging design across its 2021 display lineup, solar cell-powered remote controls, and carbon footprint reduction through the use of recycled materials.

Thus, to mark World Environment Day, Morfologico demonstrated that a new and fun way to recycle is possible thanks to the Eco-Package of Samsung TVs.

Meanwhile, Samsung Electronics strives to incorporate environmental sustainability into everything we do. Our products are thoughtfully designed to minimize the impact on the environment during their entire lifecycle – from planning and manufacturing to consumption and recycling.

2 – Based on the above it is probably no surprise that Blue Planet II is currently the most watched show of 2017, peaking with 14.1 million viewers²

3 – In Australia, the iconic State of the Origin rugby match between Queensland and New South Wales drew in the most viewers of 2017 to date with 4.1 million people³

4 – Whilst in China, it’s an internet based ‘rap reality’ show pulling in the viewers. The Rap of China showcase young and feisty contestants hoping for their big break into the world of hip hop, with more than 2.5 billion views to date⁴.

5 – Back in the UK, Only Fools & Horses was voted the most popular sitcom of all time in Samsung’s poll.

6 – The Chase is our number one game show

7 – Whilst Strictly Come Dancing beat off some stiff competition when it came to the best reality or talent show.

8 – When it comes to those in front of the camera, the USA is home to some of the best paid stars of television. According to Forbes, Dr. Phil is currently the highest paid presenter in the world earning a reported $79m.

9 – Sofia Vergara is reportedly the highest paid television actress at $41.5m

10 – And, Kim Kardashian’s business empire means she is the highest paid reality star with a reported fortune of $51m.

11 – Behind the camera, Netflix hit The Crown is the most expensive of all time, costing $130 million to produce⁵.

12 – Whilst American TV show M*A*S*H takes the crown for the most-watched episode ever, with 103 million viewers tuning in for the final ever installment⁶.

13 – Samsung’s recent survey also shows we’re watching more television than ever, with a fifth of us claiming to watch more TV now than we did five years ago thanks to both on-demand technology….

14 – …and our love of binge-watching. Game of Thrones was voted in the survey as being the most-bingeable show of all.

15 – Game of Thrones also hit the top spot when it came to the TV show return that is most hotly anticipated.

16 – It also appears household disagreements on what to watch might be a thing of the past, with 15.84 million homes in the UK now having more than two TVs⁷.

17 – Size also matters, with Samsung research showing 40 inches was the average TV screen size globally in 2016

18 – 25% of TVs sold in 2016 had a 50 inch screen.

19 – 90% claim they would like a screen which is 60 inches big.

20 – To date, Samsung has sold 427 million televisions around the world.

21 – Which all makes for a lot of telly watching! Approximately eight years in our life time!⁸ Happy World Television Day!

¹ Samsung survey conducted amongst 2000 adults in the UK by OnePoll, November 2017

² http://www.independent.co.uk/arts-entertainment/tv/news/blue-planet-2-most-watched-tv-show-david-attenborough-a8042171.html

³ http://www.smh.com.au/entertainment/tv-and-radio/state-of-origin-game-three-most-watched-show-of-2017-20170713-gxab63.html

⁴ http://www.bbc.co.uk/news/blogs-china-blog-41236746

⁵ http://www.independent.co.uk/arts-entertainment/tv/news/the-crown-netflix-most-expensive-show-ever-matt-smith-a7392911.html

⁶ http://uk.businessinsider.com/most-watched-episodes-2016-9

⁷ According to BARB.

⁸ http://www.dailymail.co.uk/news/article-4186598/How-time-spend-activities-lifetime.html

Source: UK Newsroom

These days, television screens are continuing to grow larger and more detailed, creating a viewing experience that’s more immersive and better than ever. Today’s TVs are wafer thin, frames almost non-existent, and the screens are mounted on the wall, without a stand.

But the French design team of the Bouroullec Brothers has completely reversed this approach, creating a TV that no longer begins to television, but to the world we live in. In a partnership with Samsung Electronics, their Serif TV series features a large, bold and colorful frame, which when viewed from the side looks like a stylish capital “I” in a serif font. With a thin body, but a flat top and bottom that stick out, Serif TV cannot hang inconspicuously on a distant wall. Rather, Serif TV stands out, either resting on a table or supported on long, spindly legs inside a room, in the actual living space.

“Serif,” of course, refers to the small strokes at the end of letters and lines on many typefaces. With roots that go back to ancient Roman times, serifs are the most common look for modern books and newspapers. They’re considered classy and strong, a kind of typeface designed to be seen and be read.

In turn, Serif TV is a uniquely designed television set that is meant to be seen, to be a physical object and a key piece of furniture in your home.

A Tactile Approach for the World We Live In

In coming up with their idea of Serif TV, Rowan and Erwan Bouroullec took a very hands-on approach, more like how a typographer creates a letter than how industrial designers make an appliance. Rather than digital computer programs, they kept their designs tactile, making drawings by hand and creating their own mockups. Even when they turned to 3D printing, they tried to make the printed product look like woodworking.

That approach was a key part in creating the finished look and feel for Serif TV. The designers say that the finished product is imbued with the qualities of metal, wood and stone, the materials that most inspired their development.

The available colors for Serif TV—white (with a touch of ivory), dark blue and red—also were chosen to stand out and demand people’s attention.

Even the back panel of Serif TV is a unique design. Although modern televisions require many cables and connectors, the Bouroullecs cleaned up the look by covering the back with a fabric panel, held in place with screws. The panel not only covers up the unsightly wires, but also echoes the look of the digital “Curtain Mode” of the display interface.

Beyond the Box: Serif Style Inside

The changes to the outside design of the Serif TV are quite striking, but even more unusual is something called “Curtain Mode.” That feature allows viewers to put a digital filter over the screen, blurring it so only abstract images are seen, like dropping a moving, digital screen over the TV.

Curtain Mode is customizable, too. Consumers can adjust how much the pixels are blurred, to four different levels, and the main color of the curtain can be selected, from blue to green, to red or to gray. On top of the shifting, almost poetical curtain, basic TV settings are displayed, like volume, a clock, or a photo gallery. The result is a digital effect that is both beautiful and also adjustable to best fit your surroundings. There’s warmth to the feature, giving Serif TV an emotional quality that makes for a very different television experience.

The special qualities of Serif TV extend beyond the TV itself, too. The remote control has been totally redesigned, to become an elegant, all white device that is at once familiar and totally different. Even the packaging of Serif TV is different, minimalist and elegant with little product description on the box.

The team-up of the Bouroullec Brothers and Samsung shows what television can be by reconsidering everything from the point of view of the users. Their approach transformed TV into something simple, natural and inviting, designed to be a part of its environment. In doing so, Serif TV is no longer about television, but a meaningful device for the world we live in.

Visit design.samsung.com to read more Samsung Electronics design stories.