This year, the Galaxy Note20 5G/Ultra 5G and Galaxy Buds+ BTS Edition were among Samsung’s Best of Innovation award winners. Samsung’s award-winning Honorees span a range of categories, including Accessibility, Computer Accessories, Computer Hardware and Components, Digital Imaging/Photography, Embedded Technologies, Fitness & Sports, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Streaming, Sustainability, Wearables, and Visual Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2021 will be the organization’s first-ever, all-digital event, taking place January 11-14. In addition, Samsung will be holding a virtual press conference at CES on January 11 at 9:00 AM ET, which will be live streamed as well on Samsung Newsroom and Samsung.com.

Following are details of the selection of Samsung’s award-winning products:

Best of Innovation, Headphones & Personal Audio: Samsung Galaxy Buds+ BTS Edition – A CES 2021 Best of Innovation winner, the Galaxy Buds+ BTS Edition offer studio-quality audio for music listeners everywhere. With sound by AKG, along with an innovative two-way speaker system, users enjoy crisp sound with rich treble and deep bass. Its Ambient Sound technology allows users to choose how much background noise gets in, while an innovative three-microphone system offers crystal clear call quality. These earbuds are powered by an all-day battery—and can generate an hour of charge in just minutes. Finished in a signature B.Purple, these earbuds don’t just provide a superior listening experience—they also offer bold, game-changing aesthetics.

Best of Innovation, Mobile Devices: Samsung Galaxy Note20 5G/Ultra 5G – A CES 2021 Best of Innovation winner, the Galaxy Note20 5G is Samsung’s most powerful Note series yet — it works like a computer and lets you game like a pro wherever you go. Galaxy Note20 is equipped with an immersive display, pro-grade camera, lightning-fast processor, industry-leading productivity solutions and a more intuitive note-taking experience with an enhanced S Pen. It’s a productivity powerhouse that gives you the freedom to get more done in work, play and everything in between.

Eco-Design Award, Sustainability: Samsung Galaxy Buds Live – Galaxy Buds Live are the ultimate lifestyle earbuds, combining all-day comfort, sophisticated style, and cutting-edge audio technology—as well as sustainable sourcing and design. These earbuds offer a superior listening experience, equipped with Active Noise Cancellation for Open Type, and an advanced three-microphone system. They’re also among the most eco-conscious earbuds on the market, manufactured with recycled post-consumer materials and engineered with interchangeable parts that increase product lifespan and reduce landfill waste. Elevate your audio experience with Galaxy Buds Live: earbuds that look chic, sound great, and do right by the environment.

Innovation Honoree, Health & Wellness: Samsung Galaxy Watch3 – Galaxy Watch3 is a versatile smartwatch that brings together luxury design, ergonomic fit, and a comprehensive wellness experience. Built with premium materials and an elegant rotating bezel, Galaxy Watch3 boasts the craftsmanship of a luxury timepiece, while still offering all-day comfort. This device has all the tools you need to take ownership over your health. Stay in shape with next-generation fitness tracking and run coaching; improve recovery with advanced sleep scoring; monitor lung function with VO2 max and blood oxygen(SpO2) readings; and keep tabs on heart health with FDA cleared ECG monitoring. Experience an entire Galaxy of innovative features, right there on your wrist.

Innovation Honoree, Mobile Devices and Digital Imaging: Samsung Galaxy Z Flip 5G – Galaxy Z Flip 5G brings blazing-fast speeds to the stylish foldable smartphone. The Galaxy Z Flip 5G features a unique Hideaway Hinge so the device can stay open at a range of angles, like a laptop screen– perfect for hands-free selfies and video chats. And with Flex mode, the 6.7” display automatically splits into two screens so you can easily view content on the top half of the display, and control them on the bottom half.

Innovation Honoree, Mobile Devices: Samsung Galaxy A51 5G – Samsung’s Galaxy A51 5G combines the power of 5G connectivity with the mobile innovations consumers care about most—an immersive display, a multi-lens camera system, long-lasting, Fast Charging Battery and sleek design. With 5G connectivity, users can access the latest network speeds to unleash new mobile experiences like seamless gaming, enhanced video chatting and higher quality streaming. Samsung is making 5G more accessible by harnessing next generation connectivity at a great value, paired with leading innovations for the perfect balance of new features and affordability. Now, Galaxy A51 5G lets you connect, create, and share content faster than ever before.

Innovation Honoree, Software & Mobile Apps: Samsung Wireless DeX – Samsung DeX, a proprietary productivity platform built into compatible Galaxy phones and tablets, lets users project a full desktop experience to an external screen, no matter where they are. In 2020, it received a major upgrade – Samsung DeX is now wireless, with no need for dongles and cords. For the first time, DeX allows users to wirelessly connect via compatible devices to Smart TVs and monitors using Miracast technology. Apps optimized for DeX look and function similar to those in a PC environment, allowing users to experience full computing with the power of a computer in their pocket.

Innovation Honoree, Streaming: Samsung TV Plus – Samsung TV Plus is Samsung’s Smart TV video service, delivering free TV and instant access to over 160 channels, spanning top news, sports, entertainment and more. Pre-installed on all 2016-2020 Samsung Smart TVs and available for free download on select Galaxy mobile devices, millions of people already use Samsung TV Plus, making it one of the top OTT services on the Samsung Smart TV platform. Users can instantly watch Samsung TV Plus for free with just an internet connection—no subscriptions, no credit cards, just free TV.

Innovation Honoree, Video Displays and Digital Imaging/Photography: Samsung The Premiere – The Premiere LSP9T is the world’s first HDR10+ certified, ultra-short throw (UST) projector. Instead of being set up at a distance or mounted to the ceiling, The Premiere can be positioned inches from the wall—and project a massive 130” image. With triple laser technology, 4K picture quality, and vivid brightness, The Premiere delivers an immersive viewing experience. Meanwhile, its built-in, multi-channel speakers deliver cinema-quality sound with Acoustic Beam technology. And it features Samsung’s smart TV Tizen platform, complete with built-in streaming apps and content casting functionality. The Premiere delivers a premium, big-screen home entertainment experience while seamlessly blending in.

Innovation Honoree, Home Audio/Visual Components & Accessories: Samsung The Terrace Soundbar – Complementing Samsung’s first outdoor TV, The Terrace Soundbar is best in class IP55-rated for weather resistant durability against water and dust and optimizes sound for an unparalleled outdoor entertainment experience. The sleek, slim Soundbar can be mounted to a wall, or directly to The Terrace TV. The Soundbar delivers powerful, crisp audio. Wherever you are in the backyard, you won’t miss a second of action. Cast audio from your devices or sync your TV and speaker. The Terrace Soundbar’s distortion cancelling technology helps it deliver a deep, clear bass sound from its built-in woofers. Its adaptive sound optimizes content scene-by-scene, making speech clear at low volumes.

Innovation Honoree, Computer Hardware/Components: Samsung SmartSSD Computational Storage Drive (CSD) 4TB — Consumer-facing datacenter architecture requires large frequent transfers between the CPU, GPU, SSDs and RAM. SmartSSD CSD gives processing power to the solid state drive itself, to enable concurrent processing of large amounts of information. Based on FPGA and PCIe Gen3 solid state technology, the SmartSSD CSD delivers extremely high performance, outstanding power efficiency and top-notch reliability, for applications targeted at AI analysis, big data and IoT applications.

Innovation Honoree, Embedded Technologies, and Computer Hardware/Components: Samsung uMCP (UFS 3.1 256GB + LPDDR5 12GB) – The first combination of 10nm-class 12GB LPDDR5 mobile DRAM and sixth-generation V-NAND 256GB Universal Flash Storage (3.1), Samsung uMCP represents an industry-leading, more energy efficient step toward greater use of premium high-speed, low-power mobile memory. Samsung’s uMCP also enables commercialization of higher resolution displays such as 4K/6K into mobile devices, and exceptionally smooth multi-tasking.

Innovation Honoree, Health & Wellness: Samsung LM283N+ – Revolutionary indoor lighting solution to help people improve their melatonin level in a way that’s similar to natural lighting. The LM283N+ DAY helps individuals to obtain a higher level of concentration, while LM283N+ NITE enables better sleep, regardless of a light’s color temperature. The LM283N+ can be used in retrofit bulbs for use in existing desk or bedside lamps.

Samsung Electronics today announced its latest advancements in mobile, wearables, TV, audio and home appliances with virtual experience, ‘Life Unstoppable’ to show how the 2020 line-up will enhance today’s connected lifestyles.

The ‘Life Unstoppable’ virtual world marks a new era of innovation and is one of many ways Samsung continues to push the boundaries of what technology can do. The pioneering and immersive virtual world brought Samsung’s human-centred innovations to life in a new, gamified experience.

This year, consumers’ relationship with technology has become even more integral as they have looked to stay connected to the outside world. Samsung technology defies limits, bringing together all elements of living, working, and entertaining, with products that seamlessly connect with one another for the most intelligent experience.

Today, the brand showcased its latest bold, revolutionary products including:

• The global reveal of its latest lifestyle product, The Premiere – a smart projector which takes home entertainment to the next level
• Odyssey G5 as Samsung monitors continue to pioneer the gaming experience
• Brand-new additions to the expanded Galaxy portfolio with Tab A7, Galaxy Fit2, A42 5G and Galaxy Z Fold2
• Wireless Charging Trio to help people keep up with demanding lifestyles
• RB7300T Classic Refrigerator with SpaceMax technology and the customisable Bespoke refrigerator range, all making their European launch
• WW9800T Washing Machine and DV8000T Tumble Dryer, both with smart learning solutions and auto-linking capabilities

“This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable.”

Benjamin Braun, Chief Marketing Officer at Samsung Europe, gives the opening speech at Samsung’s ‘Life Unstoppable’ virtual press conference

Taking the Entertainment Experience to the Next Level Both In, and Outdoors

Today we are spending an increased amount of time at home and TV, now more than ever, is something we gather around together. It connects us to the world as we watch the news and immerses us into our favourite entertainment. The appetite for the best possible TV experience has never been greater.

Samsung announced its all-new smart projector, The Premiere which gives you a big picture cinematic experience in the comfort of your own home. It comes in up to 120 and 130-inch models which save you space in the home and can be projected anywhere – all you need is a wall. A simple minimalistic design that blends into any living space, The Premiere features powerful built-in woofers, Acoustic Beam surround sound and cutting-edge triple lasers with 4K picture quality. The Premiere LSP9T is the world’s first HDR10+ certified projector so it delivers revolutionary colour and contrast that adds depth for more precise picture detail as you move from bright to dark scenes. This year, it will be available in Germany, the UK, France, Switzerland, Austria, Netherlands, Belgium, Italy, Spain, and Nordics.

This year has also seen an increase in the blurring of boundaries between indoor and outdoor space – more people want a seamless experience between the two. Samsung showcased the brand’s move into outdoor entertainment technology. The Terrace is the brand’s first screen built for outdoor viewing. The Terrace and The Terrace Soundbar have an IP55 rating protecting them from outdoor conditions such as rain, humidity, dust and insects. The Terrace Soundbar features Adaptive Sound, which analyses what you’re watching to deliver the sound quality to match. It’s the perfect companion to round out the entertainment experience. The Terrace also features anti-reflection technology to eliminate glare and its average of 2,000 nits of screen brightness and QLED 4K picture quality performs perfectly in any setting. The Terrace will be coming first to Germany, France, Italy, Spain, the UK and Switzerland in 55, 65, and 75-inch models.

Samsung’s entire TV line-up is built on a philosophy of bold, disruptive design and innovation. The portfolio offers a TV for everyone, including a world-first mobile-friendly TV, The Sero. Optimised to display content on the big screen with a single tap of your mobile, The Sero instantly mirrors your phone in QLED picture quality.

As the desire for great TV and content has never been greater, investment in the biggest and the best devices such as 8K continues. Pioneering 8K tech is something that sets Samsung apart. The flagship Q950 is a revolutionary TV with a thinner footprint than ever before – the infinity screen boasts a 99% screen to body ratio and stunningly slim 15mm profile. Alongside picture is sound and Samsung’s newest soundbars. The Q950T and Q900T have Q-Symphony that creates harmonious sound from both TV and soundbar speakers for an optimum entertainment experience (it is compatible with the select QLED TVs).

An Immersive Gaming Experience That Transports You Straight Into the Action

Gaming is an industry that continues to evolve, it’s so much more than just a first-person shooter or adventure role-play – games have become a place to connect with others and share new experiences. This year has seen gaming platforms host fashion launches, festival sets, and even Samsung’s Life Unstoppable experience.

Samsung delivers the best possible gaming experience, whether that be on-the-go through our Galaxy portfolio, such as the new Note20, or at home with our QLED TVs and Odyssey monitors. The new flagship Odyssey monitors, the G9 and G7, boast a world-first 1,000-millimetre curved screen, one millimetre response time and 240Hz refresh rate, immersing consumers in the heart of the game. The HDR10+ QLED screen brings game scenery to life in true-to-life quality with optimised brightness and contrast. The brand-new Odyssey G5, available to buy now in select countries, joins the existing Odyssey flagship models. G5 contains all the technology you expect from a Samsung gaming monitor in addition to Flicker-Free technology that reduces eye fatigue so gamers can remain at the top of their game for longer.

Pioneering Connected Mobile Innovation That Builds on Samsung’s Legacy of Bold, Intelligent Technology

This year, consumers have relied on mobile technology more than ever before. Mobile devices have facilitated everything from staying connected to loved ones and keeping on top of school or work, to staying up to date with gaming or fitness goals. Connected experiences sit at the heart of Samsung and the brand’s seamless Galaxy Ecosystem works perfectly together to help you get the most out of every moment.

With consumers working, living and entertaining in one space, the need for a compact entertainment device has never been more important. The newest addition to Samsung’s tablet family, Galaxy Tab A7 provides the ultimate solution to this. Its 10.4-inch screen housed in a symmetrical bezel with a premium metal finish provides a sleek and balanced design. With an 80% screen to body ratio, Quad Dolby Atmos speakers and long-lasting battery, the Tab A7 is the ultimate on-the-go picture and sound entertainment experience. It is also perfect for the kids with an all-new Samsung Kids app that features a variety of educational and entertaining content.

This year has seen homes double as gyms and the demand for fitness tracking wearables has increased,¹ as customers search for ways to maintain a healthy lifestyle. To answer this increased demand Samsung today announced a new wearables device, Galaxy Fit2. Galaxy Fit2 is your perfect fitness partner, with a slim lightweight design, long-lasting battery and advanced tracking features.

It automatically detects and tracks up to five different types of activity providing fitness insights such as calories burned, heart rate, distance and more. It will also monitor your sleep patterns, providing daily analysis and a unique Sleep Score. The groove design can help reduce sweating and 3D glass display comes with over 70 different face options so you can swap out to best suit your style. What’s more, it runs for up to 15 days, extendable to 21 days depending on settings and conditions, without needing to recharge;² so you can focus on your fitness goals without having to worry about running low on battery.

Galaxy 5G has transformed the connected experience and Samsung, with a large portfolio of 5G-enabled devices and end-to-end support, is uniquely positioned to make the true potential of 5G a reality. Samsung announced that a new 5G-enabled phone will be joining the Galaxy A series line-up later this year; the Galaxy A42 5G. Packed with all the features you can expect from an A Series device including a unique modern design and new quad camera layout, A42 5G boasts a 6.6-inch Super AMOLED display and instantly connects you to super-fast download and streaming. It is a device that keeps up, helping you capture and express every moment.

Last year, Samsung disrupted the industry with a revolutionary foldable smartphone. Samsung continues to pioneer the industry forward with the innovative foldable category by showing off the next generation of its foldable Galaxy Z portfolio – the Galaxy Z Fold2.

This latest innovation in foldable phone technology, now available for pre-order, builds on Samsung’s legacy of innovation – combining stunning design with revolutionary improved hardware. It comes in two colours – Mystic Black and Mystic Bronze – and thanks to unrivalled hinge technology, effortlessly moves from a 6.2-inch edge to edge cover screen display, to immersive 7.6-inch main screen 2X display when unfolded.

With technology now working harder than ever before, Samsung also recognised a need for a new charging station that can power up more of your devices simultaneously. Wireless Charger Trio is a brand-new wireless charging solution designed to charge compatible devices all at once, offering everyday convenience and ease.

Home Appliances That Help Consumers Customise Their Lifestyles and Embrace Sustainable Living

Samsung is expanding its offerings of flexible home appliances with the Bespoke refrigerator. Launching this October in Europe, the modular refrigerator can be customised in a variety of ways with easy-to-update colours and materials. The possibilities of configurations are endless with Bespoke, as it offers consumers complete flexibility to create a personalised solution for their kitchens throughout every stage of their lives.

Samsung is also paying attention to the increased focus on flexibility of consumer’s lifestyle. Recent trends are showing that consumers are visiting the supermarkets less but buying more when they do, Samsung identified a need for refrigerators that maximise your grocery shop and keep food fresher for longer. The RB7300T Classic Refrigerator offers revolutionary storage capacity thanks to Samsung’s unique SpaceMax technology that allows for up to 385 litres of storage and three different height options, so you can keep up with longer grocery lists. Its energy performance also helps consumers maintain a sustainable lifestyle. Optimised to save, the Digital Inverter Compressor automatically adjusts its speed depending on what’s in your fridge, using up to 50% less power.

Samsung also welcomed a new era of smart, energy efficient laundry with the new WW9800T Washing Machine and DV8000T Tumble Dryer. The AI Washing Machine comes with an intuitive AI control panel that automatically learns your preferred settings and cycles. Samsung’s EcoBubble technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%.

When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet.

For more information on Samsung’s 2020 line-up, please visit www.samsung.com

¹Wearable Fitness Technology: Key Trends and Statistics for 2020, Codete, June 2020

²Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as frequency of use and application usage patterns. Results may vary.

The Life Unstoppable Experience

The Life Unstoppable virtual world was built on the Epic Games’ Unreal gaming platform for a first-of-its-kind experience.

The entire Samsung ecosystem was brought to life during an immersive experience which transported guests into a virtual Samsung Home with key spokespeople and special guests: renowned British sprinter, Dina Asher-Smith; Spotify VP of Product, Sten Garmark; DAZN Chief Subscription Officer, Ben King; professional eSports player and Samsung Morning Star gamer, Stass ‘StenBosse’ Skopin. The platform enabled interaction with over 25 products across mobile, wearables, TV, audio and home appliances.

The experience also came with a few surprises as viewers were able to find five collectable hidden comic books within the Samsung Home. If all five were found, the virtual world and speakers transformed before viewers’ eyes into an out-of-this-world superhero comic book experience.

Starting with the release of The Serif in 2016, Samsung Electronics has been delivering televisions that closely reflect the lifestyles of its users. In May of 2020, Samsung’s first outdoor TV, The Terrace, was launched in the North American market (alongside The Terrace Soundbar) as part of the company’s expanding lifestyle TV portfolio.

According to market research publisher QY Research, the global numbers for outdoor TV sales – which stood at around 170,000 units in 2018 – are expected to hit 440,000 units by 2024.

But exactly how different is an outdoor TV from a regular television? Read on for Newsroom’s deep dive into the features and benefits of Samsung’s new The Terrace and The Terrace Soundbar offerings.

Clean, Sharp Picture Quality in a Range of Conditions

Walking the streets, it is not uncommon to see people shading their phones from the sunlight and struggling to make out what is on their screens. This happens when the brightness of the phone’s display is not high enough to counter the glare caused by the external light source, and is also an issue that affects outdoor TVs.

However, with The Terrace delivering an average brightness level of 2,000 nits (and a peak brightness level of 4,000 nits), users can comfortably view content even in broad daylight. With its QLED display, anti-reflection technology that eases glare and Adaptive Picture feature that automatically optimizes the display’s brightness according to the surrounding lighting conditions, both visibility and top-tier picture quality are ensured.

The Terrace is powered by Tizen, an open-source platform that allows content from Netflix, YouTube, Amazon Prime Video and Disney+ to be streamed with vivid picture quality, regardless of which operating system is being used. This service additionally supports the Apple TV app¹ and AirPlay 2.² With built-in Wi-Fi and LAN, The Terrace can be used simply and conveniently without the need for additional purchases or connections.

There are a host of ways for users to enjoy mobile content on a large screen with The Terrace as well. For instance, Tap View feature allows what is displayed on the user’s Galaxy smartphone to be mirrored on their TV screen with a single tap. What’s more, Multi View feature allows the TV screen to play media from multiple sources, allowing users to watch TV on part of the screen while mirroring their phone screen on another part.

When it comes to a TV that is intended for use outdoors, resistance to rain, wind and dust is of high importance. The Terrace carries an IP55 certification from the International Electrotechnical Commission, meaning that it delivers reliable water and dust resistance, and ensures peace of mind for users whose televisions are subjected to adverse conditions. The IP Code rates the level of protection a product carries against the ingress of dust, water or contaminants, with IP55 meaning that the product is highly protected against dust and will work without fault in the rain.

Experience Deep, Rich Sound With The Terrace Soundbar

A TV designed for use outdoors must, by necessity, deliver sound differently from those that are used indoors. The Terrace Soundbar was built to accompany The Terrace television and provide rich sound to complete the premium viewing experience. Distortion Cancelling was applied to The Terrace Soundbar to enable it to deliver deep, powerful low-register output without the need for an accompanying subwoofer. A total of four woofers in The Terrace Soundbar create 210 watts of sound to enhance the sense of immersion for the viewer.

To add convenience to the viewing experience, both The Terrace and The Terrace Soundbar can be controlled by a single remote, which also features support for Wi-Fi and Bluetooth^®. What’s more, the Tap Sound feature allows users to enjoy music or sounds from their Galaxy smartphone on The Terrace soundbar with a single tap too. The Terrace Soundbar likewise carries IP55 dust and water protection to allow users to enjoy premium television audio in a broad range of conditions, worry-free.

According to its vision of ‘Screens Everywhere’, Samsung Electronics has been expanding into areas such as ultra-high definition, new form factors and new viewing spaces, and in the process charting new waters as far as the television viewing experience. We expect to see The Terrace make a mark as it stretches the home entertainment experience into the outdoor environment.

¹ Apple’s new video content streaming service, launched in the first half of 2019, which provides access to a range of content including movies and TV series

² A feature that allows music, videos, and images stored on an Apple device to be streamed or viewed on external devices

The new lifestyle TV was specially designed to bring the full indoor experience outside and to address fast-evolving global lifestyle habits and trends. The Terrace was first launched in May in the U.S. and Canada, with further rollouts planned in other regions for later this year.

The brilliant picture quality and impressive durability of The Terrace ensure that immersive home entertainment can be enjoyed in any environment. To make sure that the QLED 4K display performs reliably in all environments, The Terrace is IP55 rated as waterproof and dustproof, ensuring high-quality content remains intact in all sorts of outdoor conditions.

The Terrace also delivers incredible brightness at 2,000 nits and anti-reflection technology so that viewers can enjoy more vivid images on demand. Even under direct sunlight, Samsung’s adaptive picture technology senses the TV’s environmental surroundings and automatically optimizes the display’s brightness in real-time.

The audio experience is equally distinctive with ‘The Terrace Soundbar,’ which delivers powerful, high-quality three-dimensional sound. Also carrying an IP 55 rating, The Terrace Soundbar is weather-resistant and durable outdoors and features distortion canceling technology that provides clear, rich sound for a lively audio experience, regardless of the surrounding environment.

Samsung Electronics announced today the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. The Terrace is a Samsung Smart TV that is specifically designed to bring the full indoor entertainment experience outside. A consumer model of The Terrace is launching in the U.S. and Canada today, followed by rollouts to Germany, Australia, New Zealand and other regions later this year. And for businesses, a professional model will be launching this summer.

Available in 55-, 65- and 75-inch models, The Terrace fits perfectly with any outdoor living space and delivers Samsung’s industry-leading QLED 4K display technology and Smart TV features. Designed with weather in mind – with an IP55 rating, The Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings.

“Today, new lifestyle habits and trends are evolving faster than ever before. Consumers are using screens to work from home, exercise using online platform, stay in touch with loved ones, and engage with many other activities. Screen should also be evolving in line with these lifestyle changes,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “With the introduction of The Terrace, we are thrilled to transcend the connected living room experience to the outdoors by delivering on engineering feats and content experiences that only Samsung can achieve.”

The Best Outdoor Entertainment Experience With Ultra Bright Picture Quality

The Terrace offers a crystal-clear display to increase visibility in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that users will be able to enjoy content in vivid picture quality, even in broad daylight. Its QLED 4K display is perfect for sports fans: with a high motion rate¹, it provides clear, lifelike picture quality, ideal for motion-intensive content. Also, the display is coated with anti-reflection and adaptive picture technology which optimizes content by analyzing its surroundings to minimize unwanted glare.

Moreover, The Terrace also has acquired high standards in water and dust resistance (IP55) so it performs well in various environments. The product boasts durability, while offering a slim and sleek design at a mere 59.8mm.

Outdoor Smart TV Built-In Experience

The Terrace offers various content and browsing experiences that deliver seamless entertainment even outdoors. The Terrace comes equipped with Tizen, Samsung’s Smart TV platform, which powers features such as Samsung TV Plus, a free linear TV video service with over 120 channels, Samsung Health, a comprehensive fitness and wellness platform as well as the leading subscription streaming services.

In addition to supporting mobile viewing capabilities like Multi View and Tap View, The Terrace also supports multiple voice services including Bixby, Amazon Alexa and the soon-to-launch Google Assistant, helping it fit naturally into the smart home ecosystem.

The Terrace Soundbar Creates the Best Harmony With the TV

Finally, The Terrace and The Terrace Soundbar offer dynamic sound that redefines the dimensions of home theater. Right out of the box, The Terrace delivers high-quality sound and a deep and clear bass sound from its built-in woofers. For those who want to customize their TV’s sound output, The Terrace has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices. To offer the clear, rich sound for immersive audio experience, The Terrace Soundbar features distortion canceling technology regardless of the surrounding environment.

Featuring IP55 level durability, The Terrace Soundbar can be mounted to a wall, or directly to The Terrace TV. It packs powerful and crisp audio for a truly immersive outdoor home theater experience.

The Samsung 2020 Lifestyle TV Line

The Terrace is the latest evolution of Samsung’s award-winning Lifestyle TV portfolio first introduced in 2016 with the debut of The Serif. Samsung’s Lifestyle TV portfolio combines impressive technical performance including picture quality with personalized experiences for today’s consumers.

The 2020 Samsung Lifestyle TV line includes:

• The Frame: For consumers who want their TV to be part of and enhance their decor, The Frame is a high-performance TV when it’s on, and a dazzling art display when it’s off. It features a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries including the Museo del Prado, Thyssen-Bornemisza Museum, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more. From beloved masterpieces to stunning photography, the Samsung Art Store² helps users turn their space into an art gallery. This year, Samsung debuted new 32 and 75-inch sizes to add to The Frame’s line of 43-, 50-, 55- and 65- inch models, providing more options to enhance the look and feel of any home.

• The Sero: The Sero, which means “vertical” in Korean, brings what people love about smartphones to the TV. It gives users the ability to rotate between horizontal and vertical orientations with their television – just like a smartphone or tablet. The Sero connects with users’ mobile devices to seamlessly display content in portrait or landscape, and it features a modern design that stands out in any living space. Available at a 43-inch model, The Sero displays an optimized aspect ratio so users can enjoy their favorite content, apps, and social media on a bigger screen.

• The Serif: The Serif was developed as an aesthetic-focused collaboration with world-famous industrial designers Ronan & Erwan Bouroullec. With a 360-degree design perched on a floor stand, The Serif is a stunning centerpiece created for home decor aficionados who want to make a bold statement with their television. This year, it is available in 43-, 49- and 55- inch models.

For more information on Samsung’s The Terrace, please visit https://news.samsung.com/us/video-2020-lifestyle-home-entertainment-product-launch.

¹ High motion rate may vary by country.

² $4.99 per month. Art can also be purchased a la carte.