Samsung Electronics provided an unforgettable experience for its guests, who were invited to try out the latest Galaxy devices with their friends, enjoy live music performances and even participate in a FlexCam content creation competition.

Among other influencers and celebrities, the New York event was attended by Millie Bobby Brown, a British actress and producer, and Sabrina Carpenter, an American singer, songwriter and actress.

In London, the event was attended by Jamie Campbell Bower, an English actor and singer, and English singer-songwriters Jorja Smith and Charli XCX.

The glitzy after-party in New York featured memorable performances by Sabrina Carpenter and DJ Kaytranada. Meanwhile, in London, attendees enjoyed performances from singer-songwriter Charli XCX and DJ Jungle.

Check out the highlights from how the After Party at Galaxy Unpacked 2022 unfolded below.

▲ Influencers light up the night at the Galaxy Unpacked After Party

▲ Celebrities Millie Bobby Brown, Sabrina Carpenter and Madison Iseman pose against the Galaxy Unpacked Photo Wall

▲ Comedian Brittany Broski and other influencers snap a quick selfie using the Galaxy Z Flip4

▲ Influencers get hands-on with Galaxy Z Flip4 and Galaxy Z Fold4 while exploring the Galaxy Unpacked venue

▲ The crowd captures the moment during Sabrina Carpenter and Kaytranada’s live performances in New York

▲ (Clockwise) Singer-songwriter Charli XCX, actor Jamie Campbell Bower, singer-songwriter Jorja Smith and beauty influencer Patricia Bright attend the After Party in London

▲ Charli XCX and DJ Jungle give energetic performances at the Galaxy Unpacked After Party in London

When you feel healthy, you feel that anything is possible. Now more than ever, consumers are proactive and taking a more holistic approach to health and wellness — from diet and exercise to proper sleep.

Thanks to new habits, routines and interests formed over the last few years, we’ve seen a growing interest in people who want to understand their physical and mental wellness better.

With this desire for knowledge comes the increased demand for tools that allow consumers to track their overall health.

In response, Samsung Electronics has amplified its wellness capabilities. By ensuring that people can access features promoting their fitness and health and receive deeper insights and data, Samsung wants to guide users toward their wellness goals.

This solution should not only be functional but also packaged together in a stylish, customizable and iconic design.

In line with this vision, Samsung is introducing the Galaxy Watch5 and Galaxy Watch5 Pro.

Representing the culmination of Samsung’s wellness vision and leadership in advanced health capabilities, this new series is the next step in redefining digital health and wellness for everyone.

Samsung’s Most Advanced Suite of Health and Wellness Features

The core of the Galaxy Watch5 series, Samsung’s advanced BioActive Sensor is the foundational technology driving the next era of digital health sensing — and the first step in helping consumers learn more about their body’s wellness.

Through the advanced BioActive Sensor, users can better understand their overall health and wellness through a single chip that efficiently combines three health sensors. Simply put on the watch — ensuring the sensor is touching the skin of your wrist.

Keep Track of Your Health Journey

Improving your health doesn’t happen overnight. Achieving the results you want is a long journey, full of work, rest and recovery results — and the Galaxy Watch5 series is with you every step of the way.

With the watch’s Body Composition feature, you can receive a more holistic picture of your body with key measurements that go beyond your weight, including skeletal muscle and basal metabolic rate. By setting incremental goals, you can stay on track with your progress through a guided approach.

Measure Blood Oxygen Levels With Ease

In recent years, users worldwide have prioritized having a more holistic understanding of their wellness. Knowing how well oxygenated your blood is can help you better understand your overall health. With this in mind, the Galaxy Watch5 series includes an easy way to measure your blood oxygen levels with technology powered by the BioActive Sensor.

Prioritize Your Heart Health

The Galaxy Watch5 series also lets users track additional health metrics quickly and easily. For instance, users can detect their blood pressure, heart rhythm and electrical activity, receiving deeper insights into their heart health anytime, anywhere. What’s more, with a new Temperature Sensor, the Galaxy Watch5 series will open up all new experiences with additional insights.

Track Your Sleep Quality

Sleep plays a vital role in good health and well-being throughout your life, which is why the Galaxy Watch5 and Galaxy Watch5 Pro give you options to make the most of your shut-eye. With Advanced Sleep Tracking Capabilities, you can monitor your sleep quality and patterns with data from stages of sleep, snoring and blood oxygen levels.

Achieve a Better Night’s Sleep

The watch’s tailored Sleep Coaching also helps users improve sleep habits with a customized month-long program based on their assigned Sleep Symbol. With Better Sleep with SmartThings Integration, you can create the best sleep environment possible by automatically detecting when you’re falling asleep and activating sleep pre-sets for connected devices. What’s more, the Galaxy Watch5 offers enhanced safety protection, so you can sleep soundly knowing that enhanced fall detection alerts are sent if you or a loved one falls from bed.

Optimize Your Rest and Recovery

Following a difficult workout, the Galaxy Watch5 series can also help maximize your muscle recovery. The watch offers heart rate data 2-3 minutes after cardio-intensive training and even recommends the perfect amount of fluids to drink based on the amount of sweat lost during a workout.

Enjoy Crystal-clear Durability

As Samsung’s most durable and feature-packed watch yet, the Galaxy Watch5 series is built with premium materials designed to stand the tests of time. For instance, with the watch’s enhanced Sapphire Crystal display, users can enjoy an extra layer of durability that’s 60% harder — perfect for the rigorous demands of even the most active users and outdoor enthusiasts. The Galaxy Watch5 Pro offers even greater durability thanks to the further enhanced Sapphire Crystal, Titanium Case and a protruding bezel that protects the display — so users can confidently take on the outdoors without worrying about wear and tear.

Built for Comfort and Style

The Galaxy Watch5 series is designed for all-day comfort, as the ergonomic strap has air pockets that provide a better fit for your wrist. Users can wear the Galaxy Watch5 anytime and anywhere, whether camping in the woods or camped out on the couch. Finally, with an even greater selection of all-new straps and watch faces, you can truly make the watch your own by mixing and matching.

Charge Up Your Workout

From running errands to running on the treadmill, users need a watch that keeps up with them every day — that’s why Samsung has offered a watch that lasts all day and then some. The Galaxy Watch5 is equipped with a 13% larger battery capacity — so you can spend even more time on the trail.

When you’re in need of a quick charge, you can gain up to 45% of additional battery life with just 30 minutes of charging. For those needing an even larger battery life, Galaxy Watch5 Pro comes with a 60% larger battery, maximizing usage time and lasting twice as long as the Galaxy Watch4. The Galaxy Watch5 Pro even doubles the battery capacity of the Galaxy Watch5, better meeting the needs and lifestyles of its target users.

Always Know Where You’re Going

The Galaxy Watch5 Pro offers many ways for hikers and cyclers to ‘go pro’ with their workouts. With Routes, hikers can record, download and import hike route data so their trail-mates can follow their lead. What’s more, hikers can keep their eyes on the trail and off their wrists with GPX, which contains GPS, speed and altitude information. With the help of vibrations and a voice guide, hikers can receive turn-by-turn directions. In addition, with track back, you never have to worry about getting lost in the woods — you can always make it back to your starting point by retracing your route.

A Caddy for Your Wrist

The Galaxy Watch5 Pro also comes in a special edition that’s a hole-in-one for golf enthusiasts. Featuring a white strap, green button, special watch face and Golf edition package, this watch also includes a Smart Caddy app to offer users a smarter golf experience. You can pinpoint your exact location as you perfect your swing by using detailed distance measurements and a guide to more than 40,000 golf courses worldwide.

In today’s world, users are united by the desire to live a happy, healthy lifestyle, and that starts with a better understanding of their current health status. Samsung is guiding its users toward achieving their goals with innovative features that put their wellness first. The Galaxy Watch5 and Galaxy Watch5 Pro are packed with new features, including customization options, an expanded app ecosystem and much more. In doing so, Samsung is providing a cutting-edge, all-in-one tool for holistic wellness to help you not only understand your body and mind but also live your healthiest lifestyle every day.

The world is ever-changing, and today’s users are adapting quicker than ever. The concepts of innovation and ingenuity are constantly being redefined, and trends come and go in the blink of an eye. New attempts just for the sake of being new can no longer intrigue or satisfy today’s users.

Understanding this, Samsung Electronics puts huge amounts of effort and craftmanship into perfecting each component of its products, and incredible amounts of investment and attention are focused on even the smallest of aesthetic details. The latest results of such finetuning, Galaxy Z Flip4 and Galaxy Z Fold4, accordingly possess that core design value that can only come through such a process: being able to truly match users’ potential.

Streamlined to Perfection

Both Galaxy Z Flip4 and Galaxy Z Fold4 have gone through meticulous development stages in order to refine their design to the point of perfection.

Sleek and Balanced

In designing Galaxy Z Flip4 and Galaxy Z Fold4, Samsung focused wholly on the devices’ essence to provide unparalleled, immersive full-screen experiences. Straightened edges and slimmer hinges create neatly cut, flat and compact designs that offer a much more comfortable grip.

The screen ratio of the Galaxy Z Fold4 has also been optimized by factoring in the most important aspects of everyday use to balance usability, pocketability and immersive main screen experiences.

Polished and Refined

The rear glass screen of Samsung’s latest foldables has been designed to express colors with much more density while providing a natural yet sensuous feeling thanks to its haze processing. The glossy metallic finishing of the frames, meanwhile, harmonizes with the matte haze glass, contributing to the devices’ overall simple and concise form.

For Galaxy Z Flip4, Samsung’s designers included eye-catching metal décor to further emphasize the upgraded camera experience while maintaining a simple design that captures the seamless composition of the device’s Cover Screen and camera.

For Galaxy Z Fold4, the camera decoration and back glass come together to complete the device’s design, accentuating the horizontal layout of the device’s camera design.

A New Wave of Colors

In order to provide users with more aesthetic freedom when experiencing their devices, the devices in the new foldable lineup come in a range of stylish and energizing color swatches.

The series’ signature shade, Bora Purple, embodies the colorful heritage of the Galaxy series for the Galaxy Z Flip4, while the bright yet elegant Pink Gold shade serves as a more neutral choice. Also featured in this new shade range are a crisp and smooth Blue shade and a simple, inviting Graphite shade. The pastel tones of Galaxy Z Flip4’s color options bring both newness as well as familiarity to the device, while also reflecting the latest in color trends.

For Galaxy Z Fold4, users can choose from the elegant, nature-inspired Graygreen shade, the warm, neutral Beige shade and the iconic Phantom Black shade that embodies that original spirit of the Galaxy series. Each color swatch has been carefully blended for more profound and striking user experiences.

Unfolding New Possibilities

Crucial to the design of Galaxy Z Flip4 and Galaxy Z Fold4 are enhancements that advance the unique experience of these next-generation foldable.

One-Of-A-Kind Practicality

Galaxy Z Flip4’s Flex mode panel¹ mode panel now comes with a touchpad that supports a range of gestures, allowing users to navigate through their device more quickly and conveniently than ever before with such supported gestures as zooming in or out and flipping pages.

Furthermore, Galaxy Z Flip4’s Cover Screen provides even richer user experiences. More widgets, including Calendar, SmartThings Scene and Direct Call, are now supported on the Cover Screen, and a single swipe to the Cover Screen brings up a wide range of features on the Quick Settings screen including sound and brightness controls, Wi-Fi, Bluetooth and Airplane mode. Users can also reply to their messages directly from the Cover Screen using not only preset messages, but also the Speech-to-Text function and even emojis.

The process of taking selfies with the Cover Screen has also been enhanced to provide entirely new user experiences. Unlike previous models, wherein Quick shot would be deactivated when the device was unfolded, users can continue using their camera even when the device is unfolded to a certain angle, allowing for selfies taken at a variety of angles and perspectives. Users can also enjoy upgraded preview images on the Cover Screen that reflect the actual ratio of the photo, as well as Portrait Mode, for better selfie experiences even when on-the-go.

A Multi-Tasking Wonder

Galaxy Z Fold4’s Taskbar feature takes the productivity and efficiency offered by a big screen to the next level. The continued layout of the Taskbar from the Hotseat provides more visual consistency, and users can create a Taskbar with their most frequently-used apps to switch back and forth between them seamlessly. What’s more, with just one touch to the All Apps button on the far left of the Taskbar, users can enjoy instant access to all of their apps.

Galaxy Z Fold4 has also been designed to leverage every inch of its wide screen to provide truly efficient multi-tasking experiences. Users can quickly activate Multi-window using the drag-and-drop method, or save a favorite App Pair right on the Taskbar. Users can also create split screens using window handles or simple gestures,² or use Multi-window in a pop-up style for multifaceted multitasking that suits every user’s needs.

For more precise photo-taking experiences, zooming in 20x in Capture View mode with the Main Camera activates a larger zoom map on the left hand of the screen that shows a panoramic view of the image preview. Furthermore, when a user is activating the Cover Screen preview feature, they need simply press the selfie button on the upper left corner to enjoy full control of Galaxy Z Fold4’s camera right from the Cover Screen for even better selfie experiences.

Captivating Users Through Color With Bespoke

With Galaxy Z Flip4, users have more freedom than ever when customizing the design of their device. The expanded Galaxy Z Flip4 Bespoke Edition program includes five glossy glass shade options — Yellow, White, Navy, Khaki and Red — and three frame colors — Silver, Gold and Black — that users can mix and match to create their very own device design.

Covers to Carry You Through the Day

Inspired by the comfort and feel of carrying a premium leather wallet, Galaxy Z Flip4’s Leather Cover has undergone a complete makeover with stylish results. Furthermore, the Silicon Cover with Strap and Silicon Cover with Ring continue to pair handy usability with trendy designs.

In order to match the upgraded design of Galaxy Z Fold4, both the Standing Cover with Pen case, known for enhancing the user’s S Pen³ experience, and the Silicon Cover with Strap, originally made popular with Galaxy Z Flip, have also been redesigned. For those looking for comfort as well as style with their case choice, the sleek Standing Cover, which complements the device’s large screen perfectly, and the Leather Cover, for a high-end feel, are also part of the Galaxy Z Fold4’s case lineup.

Stand Out From the Crowd

Galaxy Z Flip4’s Cover Screen clock options now come in a variety of styles that the user can harness to express their everyday feelings and sentiments, just as one might match their clothes to their mood. From the simplest of designs to all kinds of graphical designs, the selections available for the device’s clock face are more diverse than ever before, a design choice based on the multitudinous nature of today’s differing lifestyles.

Users can also choose from images, GIFs and videos for their Cover Screen background, and can even match their Cover Screen to their Galaxy theme for more harmonious and cohesive device experiences.

The design process behind Galaxy Z Flip4 and Galaxy Z Fold4 went beyond simply the pursuit of ‘newness’ and instead harnessed relentless innovation to allow users to reach the full potential of their lifestyles, as well as to allow for the genuine expression of who the user is at any given moment.

With Galaxy Z Flip4 and Galaxy Z Fold4, the two latest entrants into the company’s genre-defying foldable lineup, Samsung is continuing to expand experiences for its users into whole new realms of the foldable experience.

* The images shown are for illustration purposes only and may differ from the actual product. Product specifications may vary by country, region, model, and carrier.

¹ Flex mode is also supported on Galaxy Z Fold4. Flex mode must first be activated via Labs in Settings. Certain applications may not support Flex mode.

² To use this feature, users must first activate Quick via Labs in Settings.

³ S Pen sold separately.

The launch of the first Galaxy Fold marked a turning point in smartphone history. Samsung Electronics had opened up a new mobile category, engineered for a new era. Continuing its history of mobile innovation, the release of the Galaxy Z Flip4 and Galaxy Z Fold4 marks the next step in creating flexible phones for the modern era.

With the latest launch of the Galaxy Z series, Samsung has built on the success of its previous iterations and added more features, accessories and experiences to push the boundaries of designs that flip and fold even further.

Since its release, each phone has developed a unique design identity: Z Flip4 is the ultimate self-expression tool inside and out, and Z Fold4 is a multitasking powerhouse with ultimate performance.

But whatever phone you have in your hand, you can get ready to experience foldables fully redefined.

Let the Future Unfold in Your Hands

The Galaxy Z identity is known for phones that transform their shape as well as transform their users’ everyday lives. The updated Z Fold4 features an even wider screen, slimmer hinge and lighter weight — providing the most comfortable one-handed use to date. Meanwhile, Z Flip4 is just as premium and compact — taking up half the size of a conventional smartphone when folded. With the slimmer hinge, refined edges, contrasting haze back glass and glossy metal frames, the new design is the most refined yet.

Your Phone, Your Way

Now more than ever, users want a device they can make truly their own. With this in mind, Z Flip4 features an expanded range of color options and accessories with which users can express their own unique personalities and preferences. Users can complement their style with a premium design in legacy colors, including Bora Purple and Graphite, and even bold new colors like Pink Gold and Blue.

The fun doesn’t stop with just the Z Flip4 — Z Fold4 users can choose from refined and premium colors such as Graygreen, Beige and Phantom Black, and then accessorize with a color-matching S Pen Fold Edition.

Design, Centered On You

Building upon the elevated design principles the Bespoke line is known for, the Galaxy Z Flip4 series has also released an expanded Galaxy Bespoke Edition,¹ an exclusive device customization experience for users to create devices that are uniquely theirs. Now, consumers in 28 countries can choose from 75 combinations of glass and frame colors to customize their devices.

Accessorize in Style

Of course, a phone isn’t complete without the perfect accessories. From classic slim clear covers and premium flap leather covers, to ring and strap silicone cases — or even a design from Marvel, Disney and Star Wars — users can choose a case to stand out from the crowd. Available in an array of colorful graphic designs, Samsung offers accessories that precisely frame your phone’s iconic shape.

Customization From Cover to Cover

Inside and out, the Galaxy Z Flip4 offers next-level customization options for users to express themselves. The Cover Screen features new clock designs and backgrounds, including images, GIFs and even videos. Users can choose a Galaxy theme that fully updates both the main and Cover Screen with custom fonts, icons and designs to perfectly complement your style.

Take a Perfect Selfie, Instantly

Get a perfect selfie every time with enhanced Quick Shot. This quick and easy camera mode for the Galaxy Z Flip4 Cover Screen now supports a preview that reflects the actual ratio of the photo, as well as Portrait Mode — offering more choice in how you capture on the go or from the comfort of your home.

Capture Moments at Every Angle

Designed with the young creator in mind, Z Flip4 wants its users to have limitless opportunities to express themselves from every angle. With FlexCam, users can capture photos and videos from different points of view, with bolder angles than ever before. Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam.

The upgraded Z Flip4 camera comes equipped with a 65% brighter sensor, resulting in better photos and videos in low light, so users can take great content, day or night.

Stylish and Durable

Both Z Flip4 and Z Fold4 come equipped with our Armor Aluminum frames and hinge cover along with exclusive Corning^® Gorilla^® Glass Victus^®+, making the devices designed to be the toughest foldables ever. What’s more, both Z Flip4 and Z Fold4 make a splash being the only water-resistant foldable phones on the market.

Function up Front

For users who need essential tasks done in a flash, Z Flip4 comes with expanded Cover Screen functionality. Make calls, reply to texts with emoji and Speech to Text, or even turn off your lights at home without opening your device. With more shortcuts than ever, including a flashlight, airplane mode, WiFi and Bluetooth enablement, and even a new SmartThings Scene widget, users can do it all without ever unfolding their phone.

Picture Perfect, Every Time

Getting that perfect shot is easy with Z Fold4, which takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. The phone’s unique form factor gives it a special advantage when taking photos, especially regarding its variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview and Rear Cam Selfie. With the larger pixel size, a 23% brighter sensor, and enhanced processing power, users can capture clear images, day or night.

Ultimate Productivity From Anywhere

The Galaxy Z Fold4 is designed to help you get more done at once. With the new Taskbar, you can easily access and switch between your most used apps, providing a familiar layout like your PC. With simple swipe gestures, users can instantly switch full-screen apps to pop-up windows or split their screen in half for more ways to multitask. You can even check your email on your phone with the two-pane UI exclusively designed for foldables, giving you more information at once.

Uncover Next-level Convenience

Just like Z Flip4, Z Fold4 offers a convenient way to interact with your device without ever needing to unfold your phone. With the optimized Cover Screen, you can enjoy a standard smartphone experience on the outside and a tablet-like experience on the inside — all without compromising on size, weight or pocketability. What’s more, you can comfortably and easily use the Galaxy Z Fold4’s Cover Screen with only one hand, thanks to its wider size, new screen ratio, narrower bezels and lighter weight. Now, a better way to use your foldable phone is at your fingertips.

Stay in the Game

Gamers and movie-watchers can rejoice as the Z Fold4 provides an even brighter 7.6-inch Main Screen that makes any kind of entertainment immersive. You can stay focused on your favorite content thanks to the screen’s 120Hz adaptive refresh rate and less visible Under Display Camera (UDC). With better hardware and response times creating a smoother gaming experience overall, there’s a good reason why the Galaxy Z Fold4 is known as the ‘Best Gaming Device in the Galaxy.’

While continuing the Galaxy smartphone legacy of innovation, the Galaxy Z series has been built to offer users iconic design, cutting-edge experiences and convenient features that users know and love. The Galaxy Z Flip4 and Galaxy Z Fold4 are the latest examples of how Samsung is expanding smartphone possibilities and creating versatile devices for the modern era. Whether improving your productivity or giving you tools to express your personality to the fullest, the designers at Samsung are working hard to ensure that mobile innovation is always centered on you.

¹ Customers can choose frame options of Black, Silver or Gold and front and back colors of Yellow, White, Navy, Khaki or Red. Color availability may vary depending on country, region or carrier. Bespoke Edition only available on Samsung.com. Please allow 3 to 4 weeks (estimate) for delivery.

At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across several major cities including Times Square in New York City, Piccadilly Circus in London, Kudamm in Berlin (August 10 at 4 p.m. EST), and COEX in Seoul(August 13 at 12 p.m. KST).

The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility. The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10^th anniversary.

With its new larger-than-life campaign, Samsung is telling its users loud and clear — no matter how the future unfolds, by dreaming big, our best moments are still yet to come.

Samsung invites you to see and experience these music videos for yourself. At any of the five global landmarks, simply scan the billboard QR code, and your smartphone will automatically start playing music in sync with the big screen.

Relive the magic by checking out the photos from the global premiere below, and stay tuned to the Samsung YouTube channel for more BTS and Galaxy Unpacked content.

▲ During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York

▲ By scanning the billboard QR code in Times Square, Galaxy users’ smartphones will automatically start playing BTS music in sync with the big screen

▲ The BTS Army eagerly took to Times Square, New York, during Galaxy Unpacked 2022, snapping pics and celebrating their favorite band’s collaboration with Samsung

▲ Samsung Newsroom broadcast an Instagram Live event at Times Square, New York, for Galaxy Unpacked 2022

▲ Large crowds gathered at Piccadilly Circus, London, and tuned in with their devices for the premiere of two brand-new digital films starring BTS during Galaxy Unpacked 2022

▲ RM of BTS appeared onscreen at Piccadilly Circus, London, holding the Galaxy Z Flip4 during Galaxy Unpacked 2022

​

Through immersive and interactive spaces in London and New York, Samsung was able to showcase Galaxy innovation to Galaxy users worldwide.

These spaces featured activation zones where consumers could experience the Galaxy brand and the latest devices firsthand — including unique FlexCam, personalization and productivity features on the new foldables, SmartThings connected solutions and the Galaxy for the Planet sustainability initiative.

At the event, Samsung Newsroom met with two attendees excited to try out the devices for the first time: Vueey Le, an Australian commercial photographer, and Kendall Forbes, a proud Samsung user from New Zealand.

For Vueey Le, the standout device was the Galaxy Z Fold4. “As a photographer, I always try to find ways to keep my equipment as small and light as possible,” said Le. “It’s great for capturing behind-the-scenes shots and quick snaps. I could leave my tablet at home.”

Meanwhile, Kendall Forbes was most excited about the Galaxy Z Flip4. “I love its compactness,” said Forbes. “The fact that it would fit in any of my pockets is amazing.”

If you want to experience the future of foldables in person, you can visit the event spaces from August 11 to August 31 or check out some of the highlights from the global celebration below. Be sure to head to Samsung Newsroom for more detailed coverage of the event and more updates on Galaxy Unpacked 2022.

In case you weren’t able to tune in to the livestream of the event, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for more information on Samsung’s latest innovations.

In this video, explore a few of the key steps in creating Ultra Thin Glass, including how Samsung cuts, shapes and polishes each piece for maximum durability to ensure only the highest quality final product. Through Samsung’s leadership and obsession with device craftsmanship, Galaxy foldables are enhancing users’ everyday lives with smartphones made for the modern era.

Whether you’re seeking immersive audio experiences, looking for a design that is as comfortable as it is functional or require earbuds that let you take calls at any moment, Galaxy Buds2 Pro have you covered.

Immerse Yourself With the Ultimate Listening Experiences

The new Galaxy Buds2 Pro offer the most immersive audio experiences so far within the Galaxy Buds portfolio. For music lovers, the new earbuds provide the perfect way to experience your favorite albums, with their high-dynamic range and crystal-clear sound resolution now in wireless Hi-Fi 24bit Audio, allowing you to hear even the quietest melodies or the most nuanced harmonies.

What’s more, intelligent 360 Audio lets you experience your favorite concert on YouTube as if you’re there in the crowd thanks to the deeper, richer audio it provides in full surround sound to completely immerse you in the action.

Stay Connected and Focused With Powerful ANC

Not only are Galaxy Buds2 Pro perfect for any music savant, they also serve as a seamless solution for business professionals and students who need the utmost focus at work or school. Thanks to powerful Active Noise Cancellation (ANC), it is now easier than ever to stay productive and focused when working on your latest project.

Buds2 Pro’s enhanced ANC features, improved by 40% compared to the previous model, make sure that you only hear what you want to hear while cancelling out unnecessary noise. Thanks to the improvement in ANC, Buds2 Pro really is able to assist with various aspects of your daily life, allowing you to stay connected and tuned in wherever you may be.

Its new compact design is 15% smaller than the previous model and also features improved designs in both its air vent as well as its wind shield. These improvements allow air to move more effectively through the earbuds while still maintaining clarity in sound — all in the name of utmost comfort for you while you’re immersing yourself in your favorite media or paying attention to an important call.

The bolstered functionalities of the all-new Galaxy Buds2 Pro make it a truly must-have accessory for those seeking premium audio experiences able to suit every lifestyle. With the introduction of this latest entrant into the Buds lineup, Samsung is continuing to innovate the earbuds market with top-of-the-line features that provide the ultimate wireless audio listening experiences.

Allowing you to set up shots at any angle, the Z Flip4’s FlexCam lets you live and create truly hands free. You can also harness Quick Shot to capture moments and selfies without opening your phone — or start a video on Quick Shot and transition to FlexCam without interruption. The Z Flip4’s upgraded cameras and a brighter sensor bring every scene to life in crisp color — whenever and wherever moments happen.

Customization on the Z Flip4 is unlike that of any other device, offering Cover Screen designs and functions that pair across your devices. Z Flip4’s redesign also gives you a more comfortable grip on your smartphone, with the edgier slimmer hinge and straightened edges offering a refined look and feel that matches seamlessly with its four iconic shade options — Graphite, Pink Gold, Blue and the signature Bora Purple.

To learn more about Z Flip4, the ultimate self-expression tool, take a look at the infographic below.

A stunningly large 7.6-inch Dynamic AMOLED display opens up the space you need to multitask like a pro, with apps optimized for the large-screen experience in order to help you unleash increased functionality anywhere you go. Furthermore, the intuitive new Taskbar gives you access to your favorite apps with just a swipe, providing you with smarter ways to multitask whether you’re switching full-screen apps through App Pair or viewing multiple windows at once.

When it’s time for fun, Z Fold4’s vivid, edge-to-edge screen with minimized bezels and a camera hidden under the display provides you with distraction-free viewing of your favorite movies and games — bright enough for outdoor use even on sunny days.

Check out the infographic below to see why the Samsung’s most powerful smartphone yet, Z Fold4, is a true multitasking powerhouse.

The Watch5 series has been designed to provide comprehensive and end-to-end personalized wellness experiences. Watch5 provides you with a wide range of end-to-end health metrics, including sleep monitoring and body composition measurement, while cutting-edge BioActive sensor technology provides in-depth monitoring of your heart rate, blood oxygen and even your stress levels.

Designed for those who love the great outdoors, Watch5 Pro is comprised of a range of premium materials for enhanced durability as well as the biggest battery seen in Samsung’s wearable lineup yet, making it a durable smartwatch that is built to last.

Check out how the new Watch5 series delivers more holistic health experiences in the infographic below.

Buds2 Pro’s 24bit Hi-Fi sound highlights the details that bring your music and entertainment to life, while 360 Audio delivers cinematic sound that feels large and intimate all at once. Designed with a more compact and ergonomic fit, you can enjoy comfortable audio experiences for longer, whether you’re listening through your favorite playlists or enjoying a movie marathon.

Furthermore, updated Intelligent Active Noise Cancellation (ANC) cuts out background noise better than ever while boosting the sounds you need from your calls and music, and Voice Detect helps you tune in better to in-person conversations even when you’re plugged in.

Take a look at the infographic below to learn more about Buds2 Pro.

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”

As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery¹ and expanded customization, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4, the Ultimate Self-Expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam.² These can even be enjoyed on users’ favorite apps.³ Thanks to Samsung’s partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook. Do more than ever with Z Flip4 by taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video — ideal for content creators and vloggers. The users are now able to take selfies in Portrait Mode and see preview in actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor⁴ powered by the Snapdragon^® 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable — day or night.

Z Flip4 is crafted to go truly hands-free — doing more without ever opening the phone. Make calls, reply to texts, unlock the car⁵ and even control the SmartThings Scene widget,⁶ all from the Cover Screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery.⁷ With Super Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes,⁸ keeping users connected when they’re running low.

With the slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is our most refined yet. The users can fully customize the Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons and designs. Plus, users can create their own Cover Screen with new clock designs and backgrounds in various formats such as images, GIFs and even video.⁹

Galaxy Z Fold4, a Multitasking Powerhouse With Ultimate Performance

The Galaxy Z Fold4 is the result of Samsung Galaxy’s enduring smartphone innovation and our most powerful smartphone yet. Z Fold4 combines Samsung’s collective mobile technology expertise to create a device with increased functionality whether opened, closed or in Flex mode.¹⁰ Furthermore, it is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Multitasking on Z Fold4 is easier than ever, so users can get more done on the move. The new Taskbar¹¹ provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures.¹² Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.¹³

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links, photos and more from one app to another. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call.¹⁴ Microsoft’s full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with S Pen¹⁵ functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the Standing Cover with Pen case.¹⁶

Galaxy Z Fold4 takes stunning photos and videos with an upgraded 50MP wide lens and 30X Space Zoom¹⁷ lens. A variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview and Rear Cam Selfie are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor,¹⁸ and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen¹⁹ with a brighter screen, a 120Hz adaptive refresh rate²⁰ and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement. Popular social media apps like Facebook are optimized for the large-screen experience to make content more enjoyable. Or open your favorite streaming entertainment service apps like Netflix²¹ and watch hands-free with Flex mode. For non-optimized apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad,²² offering accuracy while pausing, rewinding and playing videos or zooming in and out of content while the device is in Flex mode.

Games are snappier too thanks to the powerful Snapdragon® 8+ Gen 1 Mobile Platform and hyper-fast 5G.²³ With a slimmer hinge, lighter weight and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen.²⁴

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With our Armor Aluminum frames and hinge cover along with exclusive Corning^® Gorilla^® Glass Victus^®+ on the Cover Screen and rear glass, Z Flip4 and Z Fold4 are our toughest foldables ever. Durability of the Main Screen panel is also enhanced thanks to the optimized layer structure, helping to reduce damage from external shock. In addition, both Z Flip4 and Z Fold4 are equipped with IPX8²⁵ water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro, Premium Design With the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro — Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio,²⁶ which offers high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution. With the new Samsung seamless codec,²⁷ quality music is enabled to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

The new compact, ergonomic design is 15 percent smaller,²⁸ with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on-the-go with powerful ANC²⁹ to eliminate outside noise. The new Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life.

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Buds2 Pro now features Auto Switch³⁰ to provide effortless transition from your favorite TV Show to take a call from your loved ones.

And if you happen to misplace your Buds2 Pro on your commute SmartThings Find now makes locating them fast and easy whether they’re inside their cradle or not.

Galaxy for the Planet

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging, but also in the hardware of our new products. These are the first steps in our Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with leading sustainability partners. As we continue to pursue innovations in sustainable manufacturing, we are proud to announce that more than 90 percent of the new Galaxy Buds2 Pro is made with recycled materials.³¹ The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. We also reduced volume of the packaging up to 58 percent³² compared to the first-generation Galaxy foldables. This equates to an avoidance of approximately 10,000 tons of carbon emissions from transportation this year.³³

Availability

Galaxy Z Flip4 complements users’ styles with premium designs in legacy colors: Bora Purple and Graphite and new colors: Pink Gold and Blue.³⁴ The expanded Galaxy Z Flip4 Bespoke Edition³⁵ now available in 28 countries worldwide, offers glass colors and frame options that provide 75 combinations to choose from, allowing customers to completely control the look of their device. Samsung is also offering Bespoke Upgrade Care³⁶ for Galaxy Z Flip4 Bespoke Edition users, so they can change their device color whenever they want to. The Galaxy Z Fold4 and Standing Cover with Pen³⁷ case are offered in refined colors that include Graygreen, Beige and Phantom Black.³⁸ Additionally, Galaxy Z Fold4 is available in Burgundy and additional storage capacity options up to one terabyte, exclusively on Samsung.com.³⁹

Galaxy Buds2 Pro comes in three all-new soft and neutral hues that perfectly complement with the new foldables — Graphite, White and Bora Purple.

The Galaxy Z Flip4, Z Fold4 and Buds2 Pro will be available for pre-order beginning August 10 with general availability starting August 26 in select countries.

Customers who pre-order either Galaxy Z Flip4 or Galaxy Z Fold4 will receive one complimentary year of Samsung Care+, delivering protection against drops or cracked screens with Samsung expert support in select countries.⁴⁰

For more information about Galaxy Z Flip4 and Z Fold4, visit www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/global/galaxy/.

* The content has been revised as of January 22, 2024, to provide more accurate information.

​¹ Compared to Galaxy Z Flip3 5G.
² FlexCam refers to camera experience using Flex mode. Flex mode supported at angles between 75° and 115°.
³ Compatibility may differ by application.
⁴ Compared to Galaxy Z Flip3 5G.
⁵ Feature available on Samsung Wallet. Samsung Wallet availability and launching of specific features may vary by market and user’s device model and are subject to change. Digital Automobile Key services available on select markets and device models.
⁶ SmartThings Scene must be enabled in the SmartThings application.
⁷ Compared to Galaxy Z Flip3 5G. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,595mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
⁸ Super Fast Charging available when using 25W or higher adapter. Results from internal Samsung lab tests, conducted with 25W Travel Adapter while it has 0% of power remaining, with all the services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. Travel Adapter sold separately. Use only Samsung-approved chargers and cables.
⁹ For video, resolution from 176×144 (qCIF) to 1920×1080 (FHD), up to 15 seconds playback time and maximum 100MB size is supported.
¹⁰ Flex mode supported at angles between 75° and 115°.
¹¹ Taskbar feature supported on the main screen only.
¹² Requires activation of Labs in Settings.
¹³ Certain applications may not support Multi Active Window or App Pair.
¹⁴ Availability and supported apps for Live sharing may vary by country and device. Users may need to update YouTube and Google Meet to its latest version. Some of Live sharing supported apps may require specific subscription conditions.
¹⁵ S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4 (including those by other manufacturers) may damage the screen.
¹⁶ S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.
¹⁷ 30X Space Zoom includes 3x Optical Zoom and 30x digital zoom with AI Super Resolution technology. Zooming in past 3x may cause some image deterioration.
¹⁸ Compared to Galaxy Z Fold3 5G.
¹⁹ Measured diagonally, Z Fold4’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.
²⁰ Screen refresh rate varies depending on the app used, and certain apps may not support up to 120Hz.
²¹ Netflix streaming membership required.
²² Requires activation of Labs in Settings.
²³ 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.
²⁴ Compared to Galaxy Z Fold3 5G.
²⁵ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.
²⁶ Samsung Galaxy device with One UI 4.0 or higher is required. 24-bit audio support may vary depending on the application.
²⁷ Samsung Galaxy device with One UI version 4.0 or higher is required.
²⁸ Compared to the dimensions of Galaxy Buds Pro.
²⁹ Cancellation performance has improved 40% compared to Galaxy Buds Pro (50-1kHz average).
³⁰ Auto Switch feature for Samsung TV is only available on Samsung TVs launched Feb 2022 or later after getting a firmware update from Jul 2022. Auto Switch with TV is only available for making and receiving phone calls.
³¹ More than 90% of all the plastic components of Galaxy Buds2 Pro are made of partly recycled materials. 29 grams of plastics are used in the Galaxy Buds2 Pro in total, and components weighing more than 27 grams are made with partly recycled materials. Each of these components contains at least 20% of either discarded fishing nets (ocean-bound plastic) or post-consumer materials. Recycled fishing nets are used in three internal components of the cradle case in its bracket deco front, bracket battery holder and bracket-PCB. Post-consumer recycled materials are used in eight exterior components. Four components in both Ear Buds in its case front left/right, case rear left/right. And four components in the cradle case in its deco front, case-upper, case-upper inner and case-lower.
³² The package volume of Galaxy Z Fold4 and Galaxy Z Flip4 has been reduced by 58.2% and 52.8% respectively compared to the Galaxy Fold and Galaxy Z Flip.
³³ Calculated based on ISO 14040:2006 and 14044:2006 standard, using Ecoinvent 3.8 database for transportation of SM-F700F, SM-F721B, SM-F900F and SM-F936B models from Korea to Europe.
³⁴ Available colors may vary by market, carrier and retailer.
³⁵ Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red. Color availability may vary depending on country, region, or carrier. Bespoke Edition only available on Samsung.com. Please allow 3 to 4 weeks (estimate) for delivery.
³⁶ Users can get their panel replaced with additional service fee. Frames are not swappable. Provided service and service fee may vary by country or region.
³⁷ Accessories sold separately.
³⁸ Available colors may vary by market, carrier and retailer.
³⁹ Actual storage availability may vary depending on pre-installed software. Online Exclusive colors need special production. Please allow 3 to 4 weeks (estimate) for delivery.
⁴⁰ Terms and conditions apply. Samsung Care+ coverage, service type and redemption may vary by country (region) and deductibles (service fee) may apply. For detailed Samsung Care+ information, please visit www.samsung.com/samsung-care-plus/.

“We’re dedicated to giving our Galaxy Watch community the tools, data and resources needed to not only understand their overall health and wellness better but to coach them on their journey,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With Samsung’s groundbreaking BioActive Sensor, we’re empowering users with the most complete picture of their health-related insights yet.”

Cutting-edge Sensor Technology To Better Understand You

With a growing desire to better understand and act on individual health goals, Samsung has set out to provide in-depth monitoring and practical data offering users the information they need to help them along their health and wellness journey. Galaxy Watch5 is equipped with Samsung’s unique BioActive Sensor that drives the next era of digital health monitoring. First introduced on the Galaxy Watch4 series, the BioActive Sensor uses a single unique chip that combines three powerful health sensors — Optical Heart Rate, Electrical Heart Signal and Bioelectrical Impedance Analysis — to deliver extensive readings that include heart rate, blood oxygen level and even stress level.¹ In addition, users can get a deeper understanding of their heart health by monitoring blood pressure² and ECG³ — right from their wrist.⁴ Since 2020, Samsung has expanded these capabilities to 63 markets including five new — Bolivia, Nicaragua, Réunion Island, Türkiye and Venezuela — to ensure that everyone can better track heart health every day.

With an increased surface area and more direct contact with your wrist, Galaxy Watch5 tracks health metrics now with even greater accuracy than Galaxy Watch4. Plus, its powerful 3-in-1 BioActive Sensor works in combination with the other sensors of Galaxy Watch5 series, including the newly introduced temperature sensor, to provide users with an in-depth understanding of their wellness. The temperature sensor uses infrared technology for more accurate readings, even if the temperature of your surroundings changes. This opens new possibilities for developers to expand their health and wellness options and for users to take advantage of all-new experiences.

Holistic Health Insights To Enhance Everyone’s Wellness Journey

Designed for everyday wins, Galaxy Watch5 offers a comprehensive end-to-end experience that goes beyond fitness activities and into the post-workout, rest and recovery process. The Body Composition measurement tool⁵ provides a complete snapshot of the user’s overall health, providing them with a tailored approach to set goals, guide them through personalized workouts and track progress. And when it’s time to rest, the Galaxy Watch5 series empowers users with recovery data, including post-cardio heart rate after an intense workout,⁶ and customized recommendations on water consumption based on sweat loss.⁷

A good night’s rest is important in wellness, and that’s why we’re helping users have a better night’s sleep.⁸ Understand sleep patterns through Sleep Scores that monitor stages of sleep, along with snore detection⁹ and blood oxygen levels. Achieve improved sleep habits with advanced Sleep Coaching,¹⁰ that gives a tailored month-long guided program. Through SmartThings integration, Galaxy Watch5 automatically sets connected lights, AC units and TVs to predetermined settings that make for an ideal sleep environment.¹¹ Users can sleep safe and sound knowing that the enhanced fall detection ensures an emergency contact is notified if you or your loved one stumbles at home or falls out of bed.¹²

No need to worry that your watch may run out of power or get damaged in rough terrain; Galaxy Watch5 comes with 13% larger battery¹³ and provides eight hours of sleep tracking with just eight minutes of charging, which is 30% faster than Galaxy Watch4. An extra layer of durability protects the Galaxy Watch5. This year, we’ve included our first smartwatch display featuring a Sapphire Crystal display, which offers a 60% harder outer layer,¹⁴ so your watch remains reliable in day-to-day use. Cue up your favorite song on Spotify with just your voice using Google Assistant. And coming soon, find your way using Google Maps from your wrist¹⁵ without a smartphone connection.¹⁶ Music and audio lovers will appreciate updates that include new apps like SoundCloud and Deezer.¹⁷ Additionally, One UI Watch4.5 offers a fuller typing experience, an easier way to make calls and a host of new accessibility features that make the Galaxy Watch more intuitive.

Galaxy Watch5 Pro, More Features and Greater Durability for the Outdoor Enthusiast

Created for those that love the great outdoors, the Galaxy Watch5 Pro is the newest addition to the Galaxy Watch portfolio. From hiking to cycling and beyond, Watch5 Pro is ready for the challenge thanks to its premium materials. It features enhanced Sapphire Crystal that better resists any wear and tear and a durable titanium casing that protects the display with a protruded bezel design. Galaxy Watch5 Pro also comes with an all-new D-Buckle Sport Band¹⁸ that offers rugged durability with a sleek and clean fit.

Built strong and built to last, Galaxy Watch5 Pro has the largest battery in a Galaxy Watch. It’s 60% larger than Galaxy Watch4, which is key to keeping up with you while you conquer a new route. Take advantage of GPX, that’s available for the first time on a Galaxy Watch. Head out on a hike and record and share it with fellow trail-lovers on the Samsung Health app with Route Workout. You can also download hiking and cycling routes as you practice for your next race or look to mix up your routine. As you hike or cycle, keep your eyes on the path and away from the map with intuitive Turn-by-turn directions.¹⁹ When you’re ready to head home, Galaxy Watch5 Pro will get you there easily with the Track back feature that takes you back the way you came.²⁰

Pricing and Availability²¹

The Galaxy Watch5 and Galaxy Watch5 Pro are available for pre-order in select markets starting on August 10, with retail availability starting August 26.

The Galaxy Watch5 offers a modern and minimalist design, and features that help you achieve more every day. It comes with all-new neutral color options that will turn heads, with the Large 44mm option available in Graphite, Sapphire and Silver and the Small 40mm option available in Graphite, Pink Gold and Silver which features a Bora Purple strap that pairs perfectly with the Galaxy Z Flip4. Galaxy Watch5 will start at $279 for the Bluetooth version and $329 for the LTE version.

For adventure seekers looking for durability, performance and style, the Galaxy Watch5 Pro is for you. It will be available in Black Titanium and Gray Titanium, with a 45mm display, starting at $449 for the Bluetooth version and $499 for the LTE version.

Galaxy Watch5 Golf Edition is the ultimate smart caddy that gives golfers direction and recommendations while they’re on the course. It comes with exclusive watch faces, a two-tone band and an unlimited membership on the Smart Caddie app. The Watch5 series Golf Edition comes in three sizes — Watch5 Large, Watch5 Small and Watch5 Pro, starting at $329 for the Bluetooth version.

Design your own watch by selecting the model, size, case color and strap for up to 1,032 unique combinations in the Galaxy Watch5 Bespoke Studio on Samsung.com.²² Now, users can build a watch that’s unique to them. With a greater selection of straps and faces, they can mix and match to express their personal style with the new Sport Band or share their support of Sustainable Development Goals with the Global Goals Band.²³

To learn more about the Galaxy Watch5 and Galaxy Watch5 Pro, please visit:

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

Galaxy Watch5 & Galaxy Watch5 Pro Product Specifications^{24, 25}

¹ These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

² The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP app cannot diagnose hypertension, other conditions, or check for signs of a heart attack. This app can only be used for measuring in ages 22 and over. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

³ The ECG feature is only available in select markets. The ECG app is not intended to replace traditional methods of diagnosis or treatment. The ECG app is not intended for users with known arrhythmias other than atrial fibrillation or users under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

⁴ Due to market restrictions in obtaining approval/registration as a medical device, Blood pressure and ECG only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service countries). Check out www.samsung.com/apps/samsung-health-monitor for more information and latest update on service markets.

⁵ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

⁶ To measure, select your exercise before you start to workout.

⁷ To measure, select ‘Running’ on your watch and run at least 5km/h for at least 2.5km. Only for use with outdoor running.

⁸ Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

⁹ To record your snoring, wear your watch while you sleep and place your phone on a stable surface near your head, such as a nightstand, with the bottom of the phone pointed toward you.

¹⁰ For sleep pattern results, user must wear watch while they sleep for at least 7 nights and complete a survey.

¹¹ Requires the latest versions of Samsung Clock mobile app (v. 12.1.10.5 or higher), Samsung SmartThings mobile app (v. 1.7.59.23 or higher) and SmartThings Framework mobile app (v1.4.1 or higher). Available on smart devices that are registered to SmartThings.

¹² To notify an emergency contact, a network connection is required. GPS accuracy may be affected by obstructions to the satellite signal, such as buildings.

¹³ Compared to Galaxy Watch4.

¹⁴ When compared to Galaxy Watch4. Based on Vickers hardness measured with constant load of 200gf.

¹⁵ A network connection is required.

¹⁶ App availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹⁷ App availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹⁸ Do not store your device and the band near magnetic fields. Magnetic stripe cards, including credit cards, phone cards, passbooks and boarding passes, may be damaged by magnetic fields.

¹⁹ Provided when GPX format route file is imported for hiking and cycling, and route is set as target under Samsung Health settings.

²⁰ This feature must be enabled for hiking or cycling under Samsung Health settings.

²¹ Availability may vary by market or carrier. Supported models, colors, sizes and straps may vary depending on market or carrier.

²² Available on samsung.com in selected markets. The number of combinations available may vary depending on the market.

²³ Select interchangeable watch straps sold separately.

²⁴ Availability may vary depending on market, model and the paired smartphone.

²⁵ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

²⁶ Measured without health sensors.

²⁷ Measured without strap.

²⁸ Actual battery life may vary depending on network environment, usage patterns and other factors.

²⁹ Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and markets with compatibility subject to change.

³⁰ LTE connectivity only available in LTE models.

³¹ Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, operator or device brand.

Samsung Electronics announces today that it has made progress towards achieving the 2025 sustainability goals for the MX(Mobile eXperience) Business. Key initiatives include developing and incorporating recycled materials into products, designing more eco-conscious packaging and giving new life to older Samsung Galaxy devices to reduce e-waste.

Since announcing the Galaxy for the Planet vision at Unpacked in August 2021, Samsung has worked diligently to create new ways to recycle and repurpose resources that would otherwise become harmful waste, minimize its environmental footprint and inspire innovation that helps preserve the planet. Today, Samsung is sharing the progress so far on its sustainability journey.

“Samsung is taking consistent and impactful actions that help protect people and the planet. We marry sustainability and innovation in everything we do,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “I am proud of our progress to date. At the same time, it’s been a humbling experience that enables us to continue on our journey towards achieving our sustainability vision with even more conviction and rigor than before.”

Expanding the Use of Recycled Materials to the Galaxy Z Fold4 and Galaxy Z Flip4

Developing new, recycled materials is a key focus area for Galaxy for the Planet. The more Samsung recycles, the more resources it preserves. While repurposing materials into Galaxy devices presents many challenges, the benefits for the planet make it well worth the effort.

Samsung designed the new Galaxy Z series and Galaxy Buds2 Pro with repurposed fishing nets, or ghost nets, that could otherwise end up in the ocean.

First integrated into the Galaxy S22 series in February 2022, today there are eleven Galaxy devices that use repurposed fishing nets including Galaxy Book2 Pro series and Galaxy Tab S8 series as well. By repurposing abandoned fishing nets into a high-performance material for Galaxy technology, Samsung helps to minimize the effects of plastic pollution — 640,000 tons of fishing nets are abandoned and pollute the world’s oceans every year.¹

Repurposing discarded fishing nets is only one example of Samsung’s advancements in increasing its use of recycled materials in its products.

Samsung has incorporated eco-conscious materials including repurposed fishing nets, post-consumer materials (PCM) or bio-based resin into 90% of Galaxy devices launched in the past year.² For the Galaxy Buds2 Pro, more than 90% of the plastic components are made with partly recycled materials.³

This process requires complex engineering and technical skills to ensure the overall quality, safety and reliability of all new materials for Samsung’s innovative technologies. Samsung plans to make further investments in research and development to source and transform other, new materials for use in Galaxy products and to increase the presence of recycled materials in each device. 

Changing the Way Galaxy Products Are Packaged

Samsung set a goal to eliminate all single-use plastics in mobile product packaging by 2025, and the company has already reduced a sizeable amount of single-use plastics in its current packaging for Galaxy smartphones including the new Galaxy foldables. Samsung will explore more ways to eliminate single-use plastics in packaging by assessing every aspect of its packaging designs, down to the smallest of details.

Starting with the launch of the Galaxy S22 series, Samsung now uses 100% recycled paper for flagship product packaging.

By doing so, Samsung will be able to save the equivalent of nearly 51,000 trees⁴ with the Galaxy S22 series and the new Galaxy Z series this year.

Samsung has also reduced the volume of packaging for Galaxy Z Flip4 by 52.8% and for Galaxy Z Fold4 by 58.2% respectively compared to the first-generation Galaxy foldables. By reducing each device package’s volume, Samsung ultimately reduces its environmental footprint in transporting these units using trucks, planes and ships. The company estimates that this reduction in packaging volume equates to a reduction in carbon emissions from transportation of approximately 10,000 tons by the end of 2022.⁵ In addition to continually evolving packaging for flagship smartphones, Samsung will expand eco-conscious packaging to other product categories.

Scaling Solutions That Reduce E-waste

More than ever, reducing e-waste is crucial to advancing a circular economy that preserves and repurposes the planet’s finite resources. According to the World Economic Forum, 57 million tons of e-waste was generated in 2021, and it is expected to grow by 2 million tons per year.⁶

To address this, Samsung has been expanding the Galaxy Upcycling program, which gives new life to older Galaxy smartphones. Through Galaxy Upcycling at Home,⁷ Samsung repurposes smartphones with a simple software update that turns them into smart home devices that support everyday needs, such as childcare and pet care.

An important part of Galaxy Upcycling is ensuring that these sustainable practices not only support the environment but also improve people’s lives. The company also upcycles secondhand Galaxy devices into medical diagnosis equipment called EYELIKE fundus cameras that provide necessary eye care services in underserved communities. This program has already upcycled hundreds of Galaxy devices and provided basic eye care for over 13,000 patients in Vietnam, Morocco, India and Papua New Guinea.

The Path Forward

Samsung has set clear sustainability goals by scaling solutions across its business. Whether it is repurposing discarded fishing nets for Galaxy devices, striving to achieve plastic-free packaging or moving us forward to achieve zero waste to landfill and zero standby power of smartphone chargers, Samsung is realizing its Galaxy for the Planet vision one step at a time.

There will be more challenges along the way, but Samsung will hold itself accountable and continue to report progress on its mission to effect positive change and inspire others to protect the planet for generations to come.

* The content has been revised as of January 22, 2024, to provide more accurate information.

¹ FAO and UNEP.
² By number of models. This includes Galaxy smartphones, tablets, laptops and wearables Samsung launched globally from September 2021 to August 2022. There are 37 models launched globally during this period and 34 models include at least one component that is made of recycled materials or bio-based resin.
³ More than 90% of all the plastic components of Galaxy Buds2 Pro are made of partly recycled materials. 29 grams of plastics are used in the Galaxy Buds2 Pro in total, and components weighing more than 27 grams are made with partly recycled materials. Each of these components contains at least 20% of either discarded fishing nets (ocean-bound plastic) or post-consumer materials. Recycled fishing nets are used in three internal components of the cradle case in its bracket deco front, bracket battery holder and bracket-PCB. Post-consumer recycled materials are used in eight exterior components. Four components in both Ear Buds in its case front left/right, case rear left/right. And four components in the cradle case in its deco front, case-upper, case-upper inner and case-lower.
⁴ A 30-year-old pine tree can produce 59 kg of paper.
⁵ This is calculated based on ISO 14040:2006 and 14044:2006 standard, using Ecoinvent 3.8 database for transportation of SM-F700F, SM-F721B, SM-F900F and SM-F936B models from Korea to Europe.
⁶ World Economic Forum, “This year’s e-waste to outweigh Great Wall of China,” October 18, 2021. https://www.weforum.org/agenda/2021/10/2021-years-e-waste-outweigh-great-wall-of-china/.
⁷ Galaxy Upcycling at Home is available in the US, the UK and Korea currently and availability may vary by carrier. This feature is available on all Galaxy S, Note and Z series released since 2018(Galaxy S9, Galaxy Note9 or later) running Android 9 and above. More devices will be supported in the future

For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration — bringing together Galaxy community from all over the world to unveil the latest Samsung Galaxy innovations.

Since its inception in 2009, Unpacked has been more than just a new product launch. It’s an event that unites Samsung fans and recognizes the hard work from thousands of employees that goes into each new product. Samsung fans have tuned into Unpacked events to experience the next generation of Galaxy innovations that make up the true spirit of Samsung and push the mobile industry forward.

As the world opens up to new experiences, we are reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not just to innovate the new technologies but also to innovate our marketing approach. To accomplish this, we will ensure that the Galaxy experience is open to everyone.

I can’t wait to see how Galaxy community responds to new foldable launches. We will see you on August 10!

[SUMMARY OF TEASER CAMPAIGNS]

A Greater Galaxy Experience

Leading up to the next Unpacked experience, we’re launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (>) represents how our foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices.

Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.

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Bringing the Best of Hybrid

This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.

Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.

The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.

The Best Is “Yet to Come”

In a nod to our iconic product colorway Bora Purple, embracing diversity and optimism, we’re painting the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on August 10.

The full version of the video will premiere at 4 p.m. EDT in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.

But that’s not all. We have so much in store for you, not to mention some amazing new products to show you — so stay tuned, it’s going to be one to remember.

Watch Unpacked on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel on August 10, 2022, at 9 a.m. EDT (2 p.m. BST/ 10 p.m. KST).

Join us and engage with the next Unpacked experience in person from August 11-31.

• New York City: 60 10^th Ave.
• London: 55 Regent St.

I have worked my entire career as an engineer, and I have seen many innovations at Samsung that have pushed the limits of what’s possible with smartphones. Our mission is, and always has been, to create technology that makes people’s lives better. Ten years ago, we set out to create a transformative technology by looking at the one thing all smartphones were synonymous with — a flat rectangular display. We asked ourselves a simple question: How can we have it all — a bigger screen and better portability?

We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever Galaxy foldable smartphone in 2019 and have changed the future of our industry ever since.

Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market.

More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide.

As Lifestyles Evolve, a New Legacy Unfolds

The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where we turn for work, entertainment, wellness and more has become a single place — our phone. As such, our users need a flexible device to keep up with their daily demands.

The Galaxy Fold and Galaxy Flip deliver on that mandate. Last year, 70% of Galaxy foldable users turned to the Flip to help them see the world from a different point of view. Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode.

It’s a different experience with the Fold. Nearly one out of three Galaxy foldable users last year opted for this ultimate productivity device, which has empowered them to do more through hyper-connected, individual computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.

Both foldable users have enthusiastically embraced what we have created. Their response is our biggest motivation to push forward, and that’s why we are committed to this journey of seeking new possibilities for mobile innovation.

This year, we’ve made advancements in every detail and opened the new experiences enabled by these behavior-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable.

Of course, this wouldn’t have been possible without the open collaboration and a shared desire with our partners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible throughout the foldable ecosystem.

Redefining What’s Possible for People Everywhere

Three years ago, Samsung Galaxy foldables could be summed up in a single word: radical. Very quickly, however, it became clear that this groundbreaking, flexible design fit perfectly into modern lifestyles. As a result, what was once a novelty three years ago, is now the preferred choice for millions.

At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible.

I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device.

Get ready to unfold your world.

Samsung Electronics is not only embracing this future but driving it. Using precise manufacturing processes that allow for the production of bendable, ultra-thin glass at scale, Samsung facilities are well-equipped to meet the rising demands of a smartphone era that mixes the old with the new.

Check out the video below and join Samsung on August 10 for the next Galaxy Unpacked event to learn more about the future of foldables. The event will be streamed live at 9:00 a.m. ET on Samsung Newsroom, Samsung.com and
Samsung’s YouTube channel, so make sure to tune in for a close-up look at the latest Galaxy devices.

Innovation isn’t just about radical ideas; it’s about unlocking new experiences that transform our daily lives for the better. Meaningful innovations go beyond the technical and provide a platform upon which our everyday lives become richer and more versatile — opening us up to greater possibilities than ever before.

To see how these possibilities will come about, join Samsung Electronics on August 10 to learn how the company is pushing boundaries, defying conventions and opening doors to new experiences. Galaxy Unpacked will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel beginning at 9:00 a.m. ET.

Stay tuned to Samsung Newsroom for regular updates ahead of the event, as well as the latest device information and multimedia resources.