JB Park, President & CEO, Samsung Southwest Asia

Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision — #PoweringInnovationforIndia — that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes — through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem — we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology — with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here — from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series — reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Legacy of Leadership

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store — Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

At Samsung, ‘AI for All’ is more than a vision — it’s a belief that the power of artificial intelligence should reach every person, every community, and every corner of the world.

That belief came to life at Samsung ennovateX 2025, the inaugural edition of Samsung R&D Institute India–Bangalore’s (SRI-B) flagship deep-tech conference.

Held on September 18 in Bengaluru, the event brought together over 250 participants and 15 distinguished speakers from across academia, industry, start-ups, and the open-source community to explore the evolving landscape of AI under the theme “Agentic AI and Modem AI.”

What set the tone for the day was a sense of unity — researchers, entrepreneurs, students, and corporate leaders came together as one community, bound by curiosity and a shared sense of possibility.

A Collective Vision for ‘AI That Simplifies Life’

Opening the conference, Mohan Rao Goli, CVP and MD, SRI-B, set the tone with a powerful message: “AI is the new UI.” He highlighted how AI is transforming domains like Wireless Communications, Computer Vision, System Software, and IoT. Building on this, SRI-B leaders Amit Mannan (VP), Raju Dixit (VP), and Giridhar Jakki (Senior Director) showcased AI-driven innovations built at Samsung — from human-like intelligence to visual and network technologies that simplify and elevate everyday experiences for consumers.

Joining virtually, Sally, Hyesoon Jeong, Corporate EVP, Samsung, shared how One UI continues to evolve to deliver AI-powered personalization at scale.

The focus on Agentic AI deepened further through a keynote by Dr. Jisun Park, Corporate EVP, Samsung, who spoke about how agentic systems are redefining industries, businesses, and societies.

Two high-energy panel discussions followed. The first, “Productivity in the Era of Agentic AI,” moderated by Praveen GS, Senior Director, SRI-B, explored how agentic AI is revolutionizing productivity across domains. The second, led by Ratnakar Rao, VP, SRI-B, delved into AI’s expanding role in network management and its potential to unlock limitless possibilities in wireless connectivity.

Celebrating Innovation and Collaboration

Industry leaders and academics added diverse perspectives to the discussion. Dr. Amith Singhee, Director, IBM Research India, spoke about AI agents driving enterprise efficiency, while Dr. Venkatesh Babu, Professor & Chair, Dept. of CDS and Dr. Anirban Chakraborty, Associate Professor, Dept. of CDS from IISc highlighted agentic AI’s impact on computer vision, backed by a tutorial on 3DGS — a cutting-edge 3D reconstruction method. Dr. Neelesh Mehta, Professor, ECE, IISc, explained how federated learning and wireless signal processing accelerate AI, and Anand Rangarajan, VP Engineering, Google DeepMind, reflected on the path toward AGI and the future of AI agents.

The event also celebrated the spirit of innovation through the AI Challenge 2025 and the Start-up Pitch.

Among the standout winners were:

COD3INE, crowned champion for OD-MAS, an on-device multi-agent system for mobile security using behavioural biometrics.

Team Detroit and Syntax Squad, named joint runners-up for pushing boundaries in AI-device innovation.

Kompact AI, winner of the Start-up Pitch, recognized for pioneering the use of LLMs on CPUs instead of GPUs.

Quanfluence, runner-up, for advancing photonic quantum computing in solving complex optimization problems.

Reflecting on the success of the inaugural edition, Mohan Rao Goli said: “Samsung ennovateX marks a landmark moment for the global technology ecosystem. Bringing together leaders from academia, industry, start-ups, and the open-source community on one platform was a leap forward. I’m immensely proud of how our teams are pioneering AI that goes beyond features — AI that simplifies lives, expands human potential, and redefines experiences for millions worldwide.”

With a day filled with keynotes, panels, tutorials, and vibrant networking, Samsung ennovateX 2025 set the stage for the next chapter of AI innovation — one built on collaboration, creativity, and a shared purpose to make AI for All a global reality.

To know more about the event, visit ennovatex.io/

Samsung’s immersive setup at India Mobile Congress 2025 showcasing the company’s ‘AI for All’ vision and innovations across connected living, education, and networks

Samsung, India’s largest consumer electronics brand, is redefining how people live, connect, and innovate through its vision of ‘AI for All’ at India Mobile Congress (IMC) 2025. Aligning with the theme “Innovate to Transform”, Samsung’s showcase at IMC 2025 brings to life the future of AI-powered living and sustainable connectivity.

The Samsung booth drew an overwhelming response from consumers and dignitaries, including Shri Jyotiraditya Scindia, Union Minister for Communications and Development of North Eastern Region, Shri Pemmasani Chandrashekhar, Minister of State, Ministry of Communications and Smt. Rekha Gupta, Chief Minister of Delhi. In addition, Dr. Neeraj Mittal, Secretary, Department of Telecommunications and Shri Sunil Kumar Sharma, Cabinet Minister for Electronics and Information Technology, Uttar Pradesh experienced the cutting-edge solutions on display. The dignitaries were welcomed by JB Park, President & CEO, Samsung Southwest Asia, who showcased Samsung’s latest AI-led innovations.

“India Mobile Congress is a celebration of innovation and the power of technology to transform lives. At Samsung, we share this spirit deeply. Our vision of ‘AI for All’ reflects our belief that artificial intelligence should empower every individual, business, and community across India. As we showcase our AI-led innovations at IMC 2025, we reaffirm our commitment to co-creating the future with India — one where technology drives inclusion, unlocks new opportunities, and helps people lead better, smarter lives”, said JB Park, President & CEO, Samsung Southwest Asia.

JB Park, President & CEO, Samsung Southwest Asia, demonstrates the power of Galaxy AI to Shri Jyotiraditya Scindia, Union Minister for Communications, at the Samsung booth during IMC 2025

As a pioneer in AI-driven technology, Samsung continues to shape the future by seamlessly integrating intelligence across devices. Samsung AI Home delivers proactive, cohesive experiences across categories — from smartphones and TVs to wearables and appliances. At the heart of this ecosystem, the SmartThings app connects Samsung products with thousands of partner devices, creating homes that not only work for users but also with them.

At IMC 2025, Samsung is showcasing its ‘AI for All’ vision through five immersive demo zones:

• Galaxy AI Zone – Highlights intuitive AI tools that boost personal productivity and make everyday life simpler.
• Command Centre Zone – Demonstrates secure, AI-driven systems for smart urban environments, strengthened by Samsung Knox security.
• SmartThings Zone – Focuses on connected living solutions that drive energy conservation, health, and sustainability.
• AI for Education Zone – Showcases an inclusive AI-enabled learning ecosystem empowering students and teachers across India.
• Samsung Network Zone – Showcases Samsung’s advanced 5G and AI-powered network solutions that enable ultra-fast connectivity, reliable performance, and scalable infrastructure for India’s digital future.

The Galaxy AI experience features flagship devices such as the Galaxy S25 Ultra, Galaxy Z Fold7, and Galaxy Z Flip7, equipped with intuitive tools like Live Translate, Note Assist, and Circle to Search. Complementing them are the Galaxy Watch7 and Galaxy Buds3 Pro, powered by Galaxy AI and Samsung Health, delivering personalized wellness and adaptive audio experiences.

Beyond homes and devices, Samsung’s commitment extends to AI for Education, where Galaxy devices and learning platforms equip students and educators to explore, learn, and innovate. This initiative strengthens India’s digital skills landscape and supports Samsung’s broader vision of an AI-enabled Bharat.

Through its leadership at India Mobile Congress 2025, Samsung reinforces its commitment to building a connected, intelligent, and sustainable India. By combining global expertise with India-focused innovation, Samsung continues to create technology that makes everyday experiences smarter, simpler, and more meaningful.

At Samsung, innovation begins with empathy. On Global Accessibility Awareness Day, we pause to reflect on a simple yet powerful idea: technology should be for everyone. Inclusive technology that helps individuals with disabilities achieve their goals.

Whether it is a refrigerator that anticipates your needs, a smartwatch that recognises your voice, or a television that listens and responds, our goal remains unchanged.  We are creating meaningful experiences for everyone, regardless of ability.

We prioritize accessibility in our products by addressing vision, hearing, mobility, and cognitive needs, ensuring that everyone has an equitable experience.

Accessibility is a Design Principle

At Samsung, accessibility is a design principle. It is a lens through which we approach innovation. From the nascent stages of product development, Samsung designers and engineers work hand-in-hand with users with diverse abilities.

This philosophy guides everything—from tactile buttons on remote controls to AI voice assistance in our home appliances.

Led by its “AI for All” vision, Samsung continues to develop smart home appliances that are intuitive and convenient for diverse home environments. These accessibility features are designed to make appliances easier to use for individuals with disabilities and older adults, reflecting the company’s commitment to inclusive design.

Intelligence That Understands and Adapts

The Bespoke AI Double Door Refrigerator, for instance, uses advanced AI to learn routines and preferences, reducing effort and enhancing usability for everyone, including those with mobility or cognitive challenges. It’s about designing appliances that not only respond but anticipate. Samsung appliances enhance everyday living by offering accessibility, adaptability, and aesthetic design, all at once.

From Refrigerators to Vacuum Cleaners, for specific products, find all features here:

https://www.samsung.com/in/sustainability/accessibility/home-appliances/

The Galaxy Ecosystem

Inclusive by Design, the Galaxy wearable ecosystem, accessibility and AI go hand-in-hand. From gesture controls to real-time voice feedback and customizable touch interactions, these devices empower users to navigate their world more independently—no matter their ability. The launch of Galaxy Ring marks a massive leap in Samsung’s commitment to democratize cutting-edge technology for everyone, helping users turn data into meaningful insights and create a whole new world of expanded, intelligent health experiences. Galaxy Ring is not just another wearable, it’s a revolutionary health-tech device that blends innovation with accessibility.

Find a detailed overview of all the features here:

https://www.samsung.com/in/sustainability/accessibility/mobile/

Visual Innovation for All

Samsung Neo QLED TVs offer innovations like AI-powered captioning, audio description, and screen reader functions, helping users with hearing or vision impairments experience entertainment on their own terms.

You can access all the accessibility features related to Vision, Hearing and Mobility here:

https://www.samsung.com/in/sustainability/accessibility/tv-audio/

Technology is powerful when it includes everyone. As we observe Global Accessibility Awareness Day, we remain committed to breaking down barriers and building bridges—with every product, every update, and every idea. At Samsung, “AI for All” is not a tagline. It’s our promise.

Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.

Q. What core value or principle guides your approach when designing accessibility features for home appliances?

Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.

Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.

Q. What are some standout accessibility features or services that users might not be aware of?

The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.

What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.

Q. What new accessibility features have been introduced in the 2025 Bespoke AI appliance lineup?

In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.

Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.

Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?

Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.

Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.

Q. What results or improvements have come from these collaborations so far?

While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.

To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app Sullivan Plus — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s C-Lab Outside startup incubator, Sullivan Plus is expected to further enhance the overall user experience.

We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on ITDA, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.

Q. What steps is Samsung taking to further advance its vision of “AI for All” in the future?

“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.

Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.

As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.

We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”

Samsung Electronics today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

The event is scheduled to begin at 03:30 a.m. IST (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics visits Samsung Factory in Noida

Samsung Electronics Co., Ltd. today announced that Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, is currently on his second visit to India this year. The trip signals the growing importance of the country for the South Korean giant and includes Han’s visit to the company’s Noida factory — where Samsung manufactures smartphones, tablets and refrigerators.

“India is one of the biggest and fastest-growing markets globally and offers a huge opportunity for Samsung,” said Han. “We were among the first companies to invest in India, and I am happy that the Noida factory has emerged as one of our biggest facilities, manufacturing not only for India, but for the world.”

Samsung unveiled its “AI for All” vision — which aims to improve the lives of consumers by bringing artificial intelligence and hyper-connectivity through open collaboration — at the start of the year.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics visits Samsung Factory in Noida

This year, Samsung’s Galaxy AI-powered premium smartphones and Bespoke AI home appliances — such as refrigerators, ACs and washing machines — have together created a unique connected devices ecosystem, enabling consumers to save energy besides providing convenience, connectivity and comfort.

This ‘One Samsung’ experience driven by advanced technology has helped create differentiation for the company’s products and is driving strong consumer interest in segments such as premium refrigerators, which has been growing rapidly over the past years in India as consumers shift to big capacity refrigerators providing enhanced features. Samsung continues to show leadership, introducing premium products into the market with Bespoke design and AI features.

Han also praised the contributions that India-based R&D teams are making in the development of new products and services.

“India has a large population of tech-savvy young consumers that inspire us to innovate,” Han added. “I am proud that many young, enterprising engineers who are playing an important role in the development of AI are working at our R&D centers in India.”

While Samsung is deeply dedicated to its commitment to “Make in India” through its two state-of-the-art manufacturing plants at Noida and Sriperumbudur, it is equally invested in a design center in Noida and three Research and Development (R&D) facilities. Of the three R&D facilities, which drive innovation for both local and global products, two are located in Noida and one in Bengaluru.

In honor of Global Accessibility Awareness Day on May 16, Samsung Newsroom has outlined the accessibility features of Bespoke AI appliances that allow easy and convenient use for all.

Designed With Mobility in Mind

Both Samsung’s Bespoke 4-Door Flex Refrigerator with AI Family Hub and Bespoke AI Laundry Combo feature Auto Open Door — a function that helps users open the doors of these appliances. Refrigerator doors will open with a light touch, and laundry machine doors will open when turned on or when a cycle is complete. This function makes appliance use much easier for people who may struggle with opening doors such as the elderly or those in wheelchairs.

▲ Bespoke AI Laundry Combo with Auto Open Door

Full Control Through Audio and Voice

Bixby’s¹ voice command feature allows users to control devices around the home using only their voice, relieving the burden of device operation for people with low vision. Through voice commands, Bespoke WindFree Air Conditioner stand models can control other home appliances — such as refrigerators and washing machines — once connected to SmartThings.

Devices that offer Voice assistant audibly read user commands and the status of each appliance. Included on select Samsung air conditioners and robot vacuum cleaners, this feature will be expanded via a software update to the Bespoke AI Laundry Combo and other products equipped with AI Home — a 7-inch LCD touchscreen panel that helps control home appliances.

Accessible sounds — available on select refrigerator models for people with low vision — provide audio feedback in a series of distinct sounds with varying scales and syllable breaks, allowing users to better navigate operation controls. Samsung is now expanding this feature to Bespoke AI refrigerators and other products, so users can easily adjust the temperature of the refrigerator and freezer compartments.

▲ A usage example of Samsung Bixby’s voice command feature

Created for All Ages

Samsung is expanding its Senior Care feature to more appliances via AI Home to enhance readability through larger fonts.

Additionally, select induction cooktops feature Child Lock — a function that disables cooktop control to prevent accidental operation by children or pets. The lock can be controlled remotely on the SmartThings app.

Samsung plans to accelerate its development of accessibility technology under the slogan “AI for All” so that convenience in daily life can be enjoyed by everyone.

※ Availability of the features and functions mentioned above may vary by country and region, for applicable models only.

※ When connecting to the SmartThings is required: Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹ Bixby recognizes select languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and an internet connection (Wi-Fi or data network) are required.