When Subiksha A began studying Information Technology at St. Antony’s College of Arts and Sciences for Women in Dindigul, she was drawn to technology. She had studied Python, web development, machine learning and databases, but wondered whether she could keep pace with a field changing so quickly.

She wanted to move beyond theory and understand how emerging technologies could address real problems. She also wanted to become more confident about taking on unfamiliar challenges.

Samsung Innovation Campus (SIC) helped her connect classroom learning with practical applications of Artificial Intelligence (AI). Structured lessons and assignments encouraged her to experiment, learn from mistakes and approach technical problems with greater confidence.

Samsung Innovation Campus is Samsung’s global education programme that equips young people with advanced technology skills through structured learning and practical training. In 2026, it aims to train 20,000 youth across India in AI, supporting the country’s Digital India and Skill India ambitions.

“Samsung Innovation Campus has had a significant impact on both my personal and professional growth. More than teaching me technical concepts, it changed the way I approach learning and problem-solving,” Subiksha says.

Balancing the programme with college responsibilities helped her build discipline, consistency and time-management skills—habits she believes will matter as she prepares to enter the workforce.

Subiksha hopes to keep learning about AI and contribute to solutions that make a positive difference. The experience has changed how she views setbacks: a difficult concept is no longer a reason to doubt herself, but a prompt to try, ask questions and improve.

Her experience reflects the value of practical technology education for young women as AI skills become increasingly relevant across industries. Hands-on learning can help students see a place for themselves in fields that may once have seemed out of reach.

“To every young girl who dreams of building a career in technology, I would say: never underestimate your potential. You do not need to have all the answers before you begin.”

For Subiksha, confidence has grown alongside her skills. Her journey in AI is just beginning, but she now sees herself as someone who can contribute to the technology shaping the future.

For Muskaan Arora, Artificial Intelligence has always been an area of curiosity and possibility. As a student of computer applications, she was drawn to technology, software development and problem-solving, with a clear ambition to build a career in the technology industry.

But as she prepared to make the transition from the classroom to the workplace, Muskaan found herself grappling with a familiar question: was her academic knowledge enough to meet the expectations of the technology industry?

Pursuing her Master of Computer Applications (MCA) at the University School of Information, Communication & Technology (USICT), Guru Gobind Singh Indraprastha University (GGSIPU), Muskaan had built a strong foundation through her academic learning. Yet, she wondered whether she had the practical skills and real-world exposure needed to apply that knowledge with confidence.

That was when her journey with Samsung Innovation Campus (SIC) began.

Turning an interest in AI into practical learning

Muskaan joined Samsung Innovation Campus with a clear goal — to learn Artificial Intelligence from industry experts, understand its real-world applications and strengthen the skills needed to become industry-ready.

Under Samsung Innovation Campus, she pursued the Artificial Intelligence course, where practical assignments, project-based learning and interactive sessions with mentors helped her move beyond theoretical concepts and develop a more hands-on understanding of AI.

For Muskaan, the experience was as much about building confidence as it was about building technical skills.

Working on practical AI projects gave her an opportunity to understand how Artificial Intelligence could be applied to real-world challenges. The mentorship she received encouraged her to approach problems creatively, while the hands-on learning helped strengthen her analytical and problem-solving abilities.

What began with some hesitation gradually became a sense of confidence in her own capabilities.

“Samsung Innovation Campus gave me the confidence to turn my passion for technology into a career, and it reminded me that continuous learning is the foundation of every success.” said Muskaan.

From learning AI to becoming industry-ready

The skills Muskaan developed through her SIC journey soon became an important part of her transition into the professional world.

The practical exposure and project-based learning she gained through the Artificial Intelligence course helped her strengthen her understanding of core concepts and develop a structured approach to problem-solving. These learnings also gave her greater confidence as she navigated the recruitment process.

When she appeared for technical interviews, Muskaan was able to draw on the practical knowledge and problem-solving approach she had developed through SIC. The experience helped her feel better prepared to translate what she had learned into a professional setting.

Her efforts culminated in a significant milestone — Muskaan secured a placement at Infosys as a System Engineer, marking the beginning of her professional journey in technology.

For her, the opportunity represents more than a first step into the workforce. It reflects a journey from questioning whether she was ready for the industry to gaining the confidence to take on that challenge.

Confidence that extends beyond the classroom

Muskaan’s transformation also changed how those around her viewed her ambitions.

Her placement at Infosys became a proud moment for her family, strengthening their belief in her abilities and reinforcing the value of dedication, continuous learning and the right opportunities.

As she begins her career, Muskaan is looking forward to continuing to learn and grow in the technology industry. Her experience has also shaped the advice she would like to share with other young women aspiring to pursue technology.

“Believe in yourself, stay curious, embrace challenges, and never stop learning,” she says, encouraging young girls to see technology as a field full of opportunities.

Muskaan’s journey began with a passion for Artificial Intelligence and the uncertainty of whether she could turn that interest into a career. Through Samsung Innovation Campus, she gained the practical exposure and confidence to take that next step — turning her interest in technology into the foundation for her professional journey.

The launch of the world’s first AI phone — the Galaxy S24 series in 2024 — marked the moment smartphone evolution gave way to AI innovation. From that point on, Samsung has expanded its mobile AI ecosystem by advancing multimodal intelligence and integrating AI across wearables, tablets, PCs and beyond.

Since last year, Galaxy AI has redefined what it means to live freer and smarter. Explore the journey in the infographic below.

One UI is Samsung’s integrated software platform, designed to help Galaxy devices simplify everyday routines and enhance productivity and convenience. Thanks to the mutual partnership between Samsung and Google, One UI 8 will debut on Samsung’s newest foldables this summer and will gradually expand to more Galaxy devices so users can now enjoy an enriched, more personalized mobile experience with the latest version of Android.

Through open communication, Samsung and Google actively shared their respective design systems and real-time feedback with one another, accelerating software development that made One UI 8 one of the first UI platforms to adopt Android 16.

In addition to being the first generation of upgrades to launch alongside new foldable devices, the launch of One UI 8 also initiates a new rhythm for Samsung’s software evolution with major UX and AI updates. You can get a first glimpse of this innovation by signing up for the beta program kicking off today, starting with the Galaxy S25, S25+ and S25 Ultra in Germany, Korea, the United Kingdom and the United States.

Personalized AI for Seamless, Natural Interactions

The official rollout of One UI 8 will introduce an AI experience that will make your everyday smarter and more convenient by enhancing the AI features first introduced in the Galaxy S25 series. There are three main factors that realize this: multimodal capabilities, UX tailored to different device form factors, and personalized, proactive suggestions. Intelligent multimodality enables you to have natural, seamless communication with AI that understands what you’re looking at or watching in the moment. The updated UX is optimized for the unique form factors across the Galaxy product portfolio, boosting your everyday productivity and efficiency. One UI 8 will also recognize your context, offering personalized, proactive suggestions that support your unique daily routine. Features likeNow Bar¹andNow Brief² will deliver even more customized insights and suggestions to help you stay on top of tasks and support your daily routine, through curated AI information.

This intelligent, personalized AI experience did not just come out of nowhere. It is made possible by robust security that safeguards your data. Samsung Knox Vault combines a dedicated secure processor with secure memory to isolate sensitive data from the rest of your user data and ensure that no one else can physically or remotely reach your personal information. One UI 8 also provides settings where you can choose to process data only on the device, as many of our Galaxy AI experiences use both on-device and cloud-based AI processing. With transparency and user choice at its core, One UI 8 will deliver a personalized AI experience without compromising privacy.

Enhanced Everyday Convenience

One UI 8 is not only about providing the AI experience, but also includes convenient, intuitive tools designed to make your day-to-day experiences with your mobile devices even more seamless. Auracast³— a broadcast audio technology based on Bluetooth LE Audio⁴ — will support effortless audio connection viaQR codescanning and sharing, allowing multiple Auracast devices⁵— like Galaxy Buds3 and hearing aids — to join a shared audio stream without the hassle of a complex manual setup. Additionally, customer support at repair centers will be faster and more convenient, thanks toQR- and NFC-enabled support⁶ accessible right in Samsung Account. You can now register with QR or NFC without having to write any registration forms, reducing wait times and simplifying service requests.

TheReminderapp will be your travel supporter with more convenient and intuitive features. If you are planning a trip to New York with your family, you can manage all your reminders in one place as soon as you open the app with a UX that is easy-looking even for first-time users. You can also share a list of to-dos for your trip with the press of a button. When your hands are full of shopping bags, you can use your voice to add reminders on the go as it is voice enabled.

Sharing memories with family and friends will also be easier than ever with enhancedQuick Share.⁷A single tap of the Quick Share button in the Quick settings panel will let you instantly send and receive files.

The future of Galaxy AI starts now. Sign up through the Samsung Members app to be among the first to experience the power of One UI 8.

¹ Availability of functions supported may vary by country and model. Some functions may require a network connection and/or Samsung Account login.
² Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.
³ The quality of the Auracast audio stream may vary depending on the application, network connection and other factors.
⁴ Available on devices with Bluetooth 5.2 and above that support Auracast.
⁵ Auracast Transmitter/Assistant supported devices: Samsung Galaxy flagship smartphones, tablets released in 2023 or later with Samsung One UI version 6.1 or above. Auracast Receiver supported devices: Galaxy Buds3, Buds3 Pro, Buds2 Pro. May require software update. Availability may vary by market and model.
⁶ Available on 36 countries: U.S., Argentina, Austria, Brazil, Chile, Colombia, Czech Republic, Ecuador, France, Greece, Guatemala, Hungary, India, Indonesia, Kenya, Korea, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Singapore, South Africa, Spain, Taiwan, Thailand, Türkiye, Ukraine, Uzbekistan, Vietnam. Availability may vary by country. The feature availability will expand to more countries via further updates. The feature is available in limited number of repair shops, and will be expanded further afterwards. Available on with Android 10 or above, NFC availability may vary by device, Samsung Account app is available on devices with Android 10 or above. Availability may vary by NFC Memory support availability.
⁷ Bluetooth Low Energy and Wi-Fi connection are both required for Quick Share. Number of devices Quick Share can share to at the same time may vary depending on the Wi-Fi chip hardware of the sharing device. Actual speed may vary depending on device, network condition and user environment.

Samsung Electronics today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratizing the latest AI experiences. With this update,¹users will be able to enjoy smarter AI experiences, including launching Gemini,²Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence³on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favorite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps⁴with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit:Samsung Newsroom,Samsungmobilepress.comandSamsung.com

¹ Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.
² Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.
³ Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.
⁴ Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live¹what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit:Samsung Newsroom India,Samsungmobilepress.comandSamsung.com.

 ▲ Dr. Younsun Kim, Master at Samsung Research

Samsung Electronics today announced that it has secured a leadership position at the 3rd Generation Partnership Project (3GPP), the world’s largest telecommunications standard development organization.

During the plenary meeting held in Incheon on March 12, Dr. Younsun Kim, Master at Samsung Research, Samsung Electronics, was elected as Chair of the 3GPP Technical Specification Group Radio Access Network (TSG RAN),¹which is responsible for standardizing all aspects of wireless technology, such as the physical layer, protocol aspects and radio resource control.

“I believe that my election as chair is further recognition of Samsung’s leadership in mobile communication technology,” said Dr. Kim. “6G standardization involves more than just solving technical issues; it is a collaborative effort requiring participation from all companies and organizations in the mobile communication sector. I will make every effort to successfully lead 3GPP’s TSG RAN and advance the standardization of 6G.”

Since its establishment in 1998, 3GPP has led the development of global mobile communication technology standards with participation from major telecommunications companies and organizations worldwide, including Samsung, Apple, Qualcomm, Huawei, Ericsson and Nokia.

In May 2021, Dr. Kim was elected Chair of Radio Access Network Working Group 1 (RAN WG1), which is the largest working group within 3GPP and responsible for developing physical layer specifications for 3GPP radio access technologies. Over the past four years, Dr. Kim has successfully led the standardization of 5G physical layer technology, significantly contributing to the emergence of the 5G network industry.

Through Dr. Kim’s expanded role as chair of 3GPP TSG RAN starting in May, Samsung will be able to contribute to the standardization of 6G, the next generation of mobile communication technology.

Dr. Kim’s appointment to the chair position of the Technical Specification Group is viewed as a recognition of Samsung’s contributions and technological leadership in the mobile communication industry.

The company currently holds two chair positions in RAN WG1 and SA WG2, as well as four vice-chair positions in RAN WG2, SA WG4, SA WG6 and CT WG3. With Dr. Kim’s election as Chair of TSG RAN, Samsung Electronics will maintain the industry’s highest number of chair positions within 3GPP, even after the RAN WG1 chair term expires, solidifying its pivotal role among over 800 member companies.

The advancement of mobile communication systems is now at a turning point. It must not only enhance transmission speeds but also drive 6G standardization with a focus on new values. 3GPP plans to launch research on 6G in the second half of this year.

6G aims to achieve future-oriented and sustainable advancements in mobile communication technology, including improving the energy efficiency of networks, enhancing network quality using AI and introducing security technologies to prevent attacks originating from quantum computers. At this critical milestone, Dr. Kim’s election as chair by the support from international mobile communication standards experts holds great significance.

Meanwhile, Samsung recently published a 6G White Paper titled, “AI-Native & Sustainable Communication” that outlines the latest trends and future of next-generation mobile communication technologies. It also highlights Samsung’s leadership in 6G research and other key technologies.

With its leadership in next-generation communication technology and Dr. Younsun Kim’s role as Chair of 3GPP, Samsung is expected to lead the standardization of 6G technology and make significant contributions to the advancement of the mobile communication industry overall.

¹ The 3GPP comprises three Technical Specification Groups (TSGs): Radio Access Network (RAN), Service and System Aspects (SA), and Core Network and Terminals (CT). Each TSG consists of 4–6 Working Groups (WGs), for a total of 15 working groups.

The beta program will be available for Galaxy Z Fold6 and Z Flip6 in India, Korea, the U.K. and the U.S. starting from March 6, rolling out to more devices within the month¹including Galaxy S23 series, Tab S10 series and A55. Users can apply to join the beta program viaSamsung Members. Official update of One UI 7 will be available within April.

Integrating leading AI agents with multimodal capabilities into every touch point of the interface, One UI 7 marks a significant leap forward in creating a new kind of mobile experience where every interaction feels more intuitive than ever before.

¹ Availability may vary by device model and market.

Samsung Newsroom attended the final Tech Forum session, titled “Understanding Home, Understanding You: Rethinking the Role of the Home in the Era of AI,” to examine the transformative potential of AI in smart home innovation and the need for collaboration to deliver on the promise of Home AI.

▲ (From left to right) Tobin Richardson, Jaeyeon Jung, Patrick Chomet and Carolina Milanesi

Smart UI as the Gateway to Home AI

User interface (UI) is a critical element in the Home AI experience, serving as the bridge between users and their mobile devices, TVs, home appliances and more.

▲ Patrick Chomet from Samsung Electronics

“UI is a key area in the age of AI,” said Patrick Chomet, Mobile Strategy Advisor at Samsung Electronics. “With the advent of LLM multimodal AI, a big shift has taken place in User Interface (UI), enabling people to get things done in natural and simple ways such as gesture, voice or text interaction. Users no longer needs to understand devices, rather the device should understand the user’s intent.”

He explained how intelligent user interfaces not only enable more intuitive interactions but also procure deeper understandings of user context and intent, which brands can use to optimize in-home solutions.

▲ Jaeyeon Jung from Samsung Electronics

“We have implemented an intuitive and concise UI for various SmartThings features,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics.

She engaged the audience with examples of the latest SmartThings functions includingQuick Remote, a feature that enables users to control their TVs with a connected Galaxy smartphone;3D Map View, a feature that allows users to manage their entire home and check energy consumption through Galaxy smartphones and tablets; andHome Insight, a feature that provides timely home reports and delivers personalized recommendations to users.

The Role of Platforms and Standardization in Shaping Smart Homes

The panelists then delved into the efforts required to make Home AI a reality. Moderator Carolina Milanesi, CEO and founder of Heart of Tech and President at Creative Strategies, introduced the topics of integrated AI platforms and industry standards to guide the discussion.

“As we scale our AI platform to reach across applications, services and multiple devices, the experience can be optimized around the user,” said Chomet. “User context and richer insights can be gathered to deliver relevant and truly personalized experiences.”

▲ Jaeyeon Jung and Patrick Chomet from Samsung Electronics

“The SmartThings platform is 10 years in the making and while the concept of a smart home isn’t new, AI technology is what is truly creating the intelligent home” added Jung, highlighting how a consistent and connected AI platform empowers users to enjoy effortless convenience from anywhere. “The transition from a device-centric philosophy to an AI-powered, user-centric one provides users with a personalized, connected experience that feels like home — no matter where they are.”

▲ Tobin Richardson from the Connectivity Standards Alliance

Tobin Richardson, President and CEO of the Connectivity Standards Alliance (CSA), noted the importance of industry standards in building an ecosystem in which devices can be connected simply, securely and seamlessly.

“Building blocks for AI in the home are grounded in seamless connectivity, with AI relying on device interoperability to thrive. A common language like Matter enables devices to communicate effortlessly, setting the stage for AI innovation,” he said, highlighting that the goal is not just to create a perfect connected experience but to foster a robust and trustworthy industry while making smart homes more accessible and reliable.

“Alliance Members like Samsung are doing remarkable work in the AI space, showcasing how technology can adapt to users’ needs, creating a smarter and more personalized living experience,” said Richardson, reaffirming the company’s dedication to collaboration. “I am continually inspired to see how these advancements are shaping the future of connected homes.”

A More Personalized, Secure Smart Home

Addressing concerns regarding the challenge of providing personalized experiences in homes shared by multiple people, Chomet spoke on how AI technology can understand intent and context to provide an optimized experience for each user. He emphasized that Samsung will innovate for multi-device connectivity, rather than individual products.

▲ Patrick Chomet, Jaeyeon Jung and Tobin Richardson

Jung also cited practical cases of how Samsung Health and SmartThings are connecting data and devices to provide hyper-personalized health experiences. For example, Samsung Health and SmartThings can optimize sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in. When Galaxy devices recognize that users have been exercising, SmartThings will activate appliances such as air conditioners and washing machines upon their return home.

▲ Carolina Milanesi poses questions to the panelists.

▲ Blanco, an Urban Venue

The forum was organized into four sessions — Sustainability, Health AI, Galaxy AI and Home AI — each addressing the transformative changes and challenges innovation will bring to these areas. With around 100 media representatives and industry professionals in attendance, the panels centered on the disruptive potential of AI and offered blueprints for future technologies across various sectors.

Samsung Newsroom visited the first Galaxy Tech Forum session, titled “How Mobile Technology Can Accelerate a Sustainable Future,” to learn about Samsung’s mobile innovations and partnerships that are contributing to a brighter tomorrow.

Driving Mobile Innovation and Sustainability

Samsung is committed to accelerating a sustainable future for both people and the planet.

▲ (From left to right) Tamara Gondo, Michael Stewart, Dr. Stuart Sandin, Daniel Araujo and Cassie Smith

Despite the numerous benefits offered to modern society, the rapid growth of the mobile industry has also brought significant environmental challenges. To address those challenges, Samsung has made the actualization of a sustainable future a cornerstone of the company’s vision for mobile devices.

▲ Daniel Araujo from Samsung Electronics

“We’ve made significant progress in fostering sustainable practices throughout our product lifecycle and this is only possible through open collaboration with like-minded partners. And there is even more to come,” said Daniel Araujo, Head of Sustainability Management Office, Mobile eXperience Business at Samsung Electronics.

“Each device of the S25 series will include at least 50% recycled cobalt, and for the first time in Galaxy history, the battery of the S25 model will be made with recycled cobalt sourced from previously used Galaxy smartphones,” he continued, highlighting Samsung’s advancements in product circularity.

Leveraging Galaxy Camera Technology To Restore Vital Marine Ecosystems

Since the launch of the Galaxy S22 series in 2022, Samsung has incorporated over 150 tonnes of discarded fishing nets — equivalent to the weight of 15 million plastic water bottles — into Galaxy products. Along the way, the company has recognized the critical threat ocean-bound plastic poses to coral reefs and has taken a leading role in restoration efforts through strategic partnerships.

Dr. Stuart Sandin, a professor at the Scripps Institution of Oceanography, University of California San Diego said coral reefs are home to a quarter of all marine life, and over half a billion people depend on reefs for food, income and protection from storms and erosion. He added that with more than 50% of the world’s coral reefs already lost and ocean-bound plastic threatening the remaining marine ecosystems, new restoration methods using mobile technology are gaining traction.

▲ Dr. Stuart Sandin from the University of California San Diego, Scripps Institute of Oceanography

“We partnered with Samsung because of our shared commitment to innovation and collaboration. Our optimistic and technology-forward approach is contributing to new solutions for coral reef restoration,” said Michael Stewart, co-founder of Seatrees — a nonprofit dedicated to protecting marine ecosystems. His announcement of the organization’s partnership with Samsung was followed by a trailer for an upcoming documentary about the collaborative efforts between the companies.

▲ Michael Stewart from Seatrees

Araujo explained that to support Seatrees’ efforts, Samsung developed Ocean Mode¹— a new camera setting that optimizes underwater photography on the Galaxy S24 Ultra. He discussed how the feature will provide valuable visual data that can be used to 3D map coral reefs to aid efforts for their restoration. The panelists acknowledged that mobile technology is making environmental conservation more accessible since high-quality data can now be collected with lightweight, user-friendly smartphones.

Empowering Young Leaders Through Technology

“Beyond environmental efforts, Samsung has collaborated with the United Nations Development Programme (UNDP) to empower future generations in achieving the Global Goals,” explained moderator Cassie Smith, Senior Manager of Corporate Sustainability and U.S. Public Affairs at Samsung Electronics America. The success of Samsung’s five-year partnership with the UNDP led to the launch of the Samsung Global Goals app and Generation17 initiative.

▲ Cassie Smith from Samsung Electronics America

“Being part of Generation17 gave me confidence, access to resources and a global platform, which opened up a world of possibilities that inspired me to grow my business, Liberty Society, and its impact,” said Tamara Gondo, CEO of Liberty Society — a social enterprise that funds upskilling for marginalized women. “Participating in global events such as Mobile World Congress and the United Nations General Assembly gave me a seat at the decision-making table.”

▲ Tamara Gondo, CEO of Liberty Society and a Generation17 Young Leader

Araujo underscored Tamara’s remarks and stressed the importance of young leaders in achieving the Global Goals, encouraging ongoing efforts and inviting attendees to look forward to the new group of Young Leaders later this year.

The Sustainability session provided an in-depth exploration of how mobile technology can address environmental and social challenges. Samsung’s unwavering commitment to innovation and sustainability is paving the way for meaningful change on a global scale.

¹Exclusively developed for this project and only available to Seatrees and its partners.