“We are both proud and excited to be showcasing these upgraded AI and connectivity features, which utilize the latest technology to help everyone take their food and kitchen experiences to the next level,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “We are committed to letting users enjoy the many benefits of our innovative food ecosystem across a wide range of devices and features.”

AI Features That Enable Food Ideas and Intelligence

To enhance the experience in the kitchen, the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+ has been packed with a variety of innovative technologies. One impressive new feature is AI Vision Inside, which uses a smart internal camera that can recognize items being placed in and out of the refrigerator. Also, it is equipped with “Vision AI” technology, which can identify up to 33 different fresh food items based on a predefined set of training data comprising approximately one million food photographs.² With the food list that is available and editable on the Family Hub+ screen, users can also manually add expiration date information for items that they would like to keep track and the refrigerator sends out alerts through its 32” LCD screen for items before reaching that date.

Image of food list generated by AI Vision Inside on Family Hub+

Also, with the assistance of the Fridge Manager feature, which monitors the status of the water filter in the refrigerator and alerts when a replacement is needed, the Family Hub+ screen offers easy, one-click purchase of new water filters from Amazon.³

Appliance screen functionality does not stop there. Samsung’s new Anyplace Induction Cooktop and Slide-in Range are each equipped with a 7” LCD screen, where users can view the recipes that were selected and saved from the Family Hub+ to assist their meal preparation. The new Anyplace Induction also offers improvements in its basic cooking features such as efficient and borderless heating of pots and pans on any part of the cooktop, thanks to Samsung’s induction sheet coil technology. And with Anti-Scratch Glass applied instead of a typical ceramic glass, users won’t have to worry about scratching their induction surface when moving cookware.

What’s more, the Samsung Food application — which can now be accessed on the Family Hub+, the Anyplace Induction Cooktop and the Slide-in Range — brings several upgraded AI features. The “Personalize” feature⁴ powered by the enhanced Food AI allows users to adapt recipes to reflect their dietary requirements beyond what was previously available — vegan, fusion — to accommodate gluten-free, pescatarian, dairy-free and other diets. Meanwhile, the new “Image-to-Recipe” feature⁴ with the enhanced Vision AI now recognizes meals and multiple food items from photographs and explores dishes that can be made with those ingredients. Lastly, Tailored Meal Plan analyzes users’ information by connecting to their Samsung Health profiles⁵ to create personalized meals based on their health needs.

AI-Powered Connected Appliances and Features for an Enhanced Kitchen Every Day

With the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ as the centerpiece, the food ecosystem is all about how the AI features in these kitchen products and the Samsung Food service connect and support each other, enabling users to have a better relationship with their food throughout the day and delivering a full range of smart, connected kitchen experiences.

Samsung Food also connects with and ties in Samsung Health⁶ to benefit the lives of users. The service uses health information collected from Samsung Health to suggest healthy, appropriate recipes. After that, users can send cooking instructions for these recipes to their various kitchen appliances with just a few key presses.

Then there is Tap View,⁷ which offers enhanced convenience by allowing users to easily mirror the display of their Galaxy smartphones to the Family Hub+ screen. Furthermore, users can also enjoy YouTube application on the refrigerator screen for more information and entertainment.

Image of kitchen with Bespoke 4-Door Flex Refrigerator with AI Family Hub+

All these advancements build toward Samsung’s greater goal of expanding its seamlessly connected, AI-based food ecosystem with the key focus of providing users with superior kitchen experiences that require less effort.

Availability

Users can visit the Samsung booth at CES® 2024 to experience the enhanced AI and connectivity of the innovative food ecosystem.

1 Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.
² Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
³ Service provided in U.S. only.
⁴ Part of the services of Samsung Food+ paid subscription that requires a Samsung account.
⁵ Service available with user’s consent.
⁶ Will be available after Q1 2024. Applicable models only.
⁷ Will be available after Q2 2024. Applicable models only.
* Updated on January 4, 2024, to provide more detailed information.

Samsung Newsroom is taking a closer look to explore the stories behind Samsung Core Tech in this second installment. To unlock the full potential of every home, consumers require reliable, advanced appliances that boost convenience and eliminate hassle. Samsung has identified and answered this need with Core Tech, a philosophy comprised of four key themes — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable. By introducing innovative technologies across its wide range of home appliances that follow these key principles, Samsung ensures that users optimize their living spaces and enrich their homes with unparalleled efficiency and ease.

WindFree: Cooling Redefined by Tradition

A prevalent pet peeve for air conditioner users is feeling a chilly breeze that is too strong when their units are running. To solve this issue, Samsung has developed a brand-new feature inspired by the traditional Korean practice of stone ice storage, known as seokbinggo. Essentially an ancient form of refrigeration, seokbinggo managed to keep items cool without cold drafts — making it an ideal source of inspiration for this new feature.

The WindFree air conditioner was successfully launched in 2015 after four years of extensive research and development. This ‘Outstanding’ piece of technology helps cool rooms gently and evenly by dispersing air through more than 23,000 micro air holes,¹ so users feel as if they’re floating inside a cool, comfortable cloud.

AI Cleaning: Meet the World’s First UL-Verified AI-Powered Cordless Stick Vacuum

A vacuum cleaner that works well on wooden floors but suddenly struggles when it’s moved on carpets results in an inconvenient cleaning experience. The Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner,² relieves that kind of stress since it optimizes the cleaning mode according to floor types. But the question remains — how does this ‘AI-Powered’ stick vacuum determine what type of floor it is placed on?

The Bespoke Jet AI detects brush load and meticulously analyzes the data collected to classify floor type. Then, it automatically applies a smart algorithm to deliver the optimal suction power and brush roll speed³ tailored for the specific cleaning environment.⁴ The result is a clean carpet or a shining hardwood floor — ensuring peace of mind for users every time.

Auto Open Door: For Everyone’s Flexibility

Why do refrigerator doors sometimes refuse to open? The internal pressure of a fridge drops as it chills, generating a suction effect that resists users’ efforts to open the door. To make opening fridge doors a breeze, Samsung designed the convenient Auto Open Door⁵ feature.

Boasting 27 patents from seven countries, this innovation is a game-changer for those who find opening fridge doors to be a challenge. Designed to be used with one simple touch this thoughtful feature helps make the refrigerator more accessible to a wider range of users. Created to enhance the ‘Flexible Use’ of home appliances, Auto Open Door also comes in handy when users have their hands full of groceries.

Less Microfiber Filter and Cycle: Reduce Microplastics in Drained Water

Microplastics pose a significant threat to ocean ecosystems, and around half a million tonnes of microplastics are released into the ocean from laundry every year.⁷

Samsung has consistently considered the impact of microplastics when researching advanced technologies and worked together with Patagonia. These dedicated efforts led to the introduction of the Less Microfiber Cycle in 2022 and the Less Microfiber Filter in 2023 – some of the latest additions to Samsung Core Tech’s ‘Durable and Sustainable’ category. Both the Less Microfiber Cycle and the Less Microfiber Filter help reduce microplastic emission in the rinse water.

Samsung has continued its efforts by providing the Less Microfiber Cycle update through SmartThings⁸ since this past August⁹ so users can easily download and run the cycle.

Samsung’s commitment to decreasing microplastics emission in the rinse water has gone noticed, as evidenced by the Less Microfiber Filter being recognized as one of TIME’s “The Best Inventions of 2023” in October.

Samsung’s Core Tech has been developed through years of dedicated research — guided by customer-centric studies and observations — all with the aim of enriching the daily experience of Samsung home appliance users. Not only does this philosophy define the past, it’s a glimpse of the future. Samsung will remain committed to developing new solutions that reimagine user convenience.

In the upcoming installment of the series, Samsung Newsroom will sit down with Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics to learn more about the history and concepts that serve as the driving force behind Samsung Core Tech. So stay tuned!

¹ This features the AR9500T WindFree Air Conditioners.
² In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organization.
³ The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
⁴ The ability to identify different cleaning environments can be affected by environmental conditions.
⁵ The door automatically opens about 25 mm wide. If users do not open the door further, it will close automatically after two seconds. Automatic closing may not be possible in certain environments.
⁶ The door automatically opens about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁷ “Fashion’s tiny hidden secret,” sourced from United Nations Environment Programme (www.unep.org/news-and-stories/story/fashions-tiny-hidden-secret).
⁸ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹ Started first from Korea and detailed schedules may vary up to regions, for applicable models only

– Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics

The Bespoke AI Washer & Dryer Combo, featuring Digital Inverter Heat Pump technology, was a showstopper at Samsung Electronics’ booth at IFA 2023. This innovative product attracted the attention of many visitors for its ability to seamlessly handle both washing and drying functions within a single machine — all while improving space efficiency in compact laundry rooms. Powering this appliance’s capabilities is none other than “Core Tech,” a philosophy that underscores Samsung’s home appliances.

▲ The Bespoke AI Washer & Dryer Combo, built from Samsung’s Core Tech philosophy, stole the spotlight at IFA 2023 with its cutting-edge innovation.

Introduced at this year’s IFA, the Core Tech concept reveals the vision behind Samsung’s home appliances as well as what drives the company to consistently push the boundaries of innovation. Through this three-part series, Samsung Newsroom will dive into the essence of Core Tech, showcasing its diverse applications in Samsung’s home appliances.

Inside Samsung Home Appliances: Core Tech

“When we first kicked off with developing the Bespoke AI Washer & Dryer Combo, we weren’t seeking opportunities for moderate changes. We were aiming to create something completely different,” said Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “I focused on securing enough time and freedom for our engineers to explore. Driven by the Core Tech philosophy, they ultimately developed a product that exceeded expectations.”

Core Tech is comprised of four key themes — “Outstanding,” indicating Samsung’s unique or first-introduced features; “AI-Powered,” representing the use of artificial intelligence and the pursuit of automation to reduce the need for user action; “Flexible Use,” enabling customization for diverse lifestyles; and “Durable & Sustainable,” emphasizing both product and environmental sustainability. The Bespoke AI Washer & Dryer Combo exemplifies these ideas, incorporating proprietary technologies such as AI Ecobubble and custom AI-driven washing and drying capabilities that optimize efficiency and performance. Moreover, it helps users save energy by connecting to AI Energy Mode in SmartThings Energy.

▲ Through the four themes — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable — Samsung Core Tech embodies the key values driving the company’s technologies.

“The paradigm of home appliances has changed completely. A refrigerator is no longer merely a cold box with doors, and a washer is far beyond a water-spewing, tub-spinning machine. We have entered an era where the focus is on evolving lifestyles and tailored experiences,” said Lee. “In this sense, Core Tech stands as both a testament to Samsung Electronics’ past innovations and a guiding beacon for the future, encompassing our social responsibility moving forward.”

 “The four themes of Core Tech are not mutually exclusive but rather complementary. Ultimately, the goal is to provide unique solutions — even for problems consumers may not yet recognize.”

– Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics

Breaking Down Core Tech Themes: Innovations in Home Appliances

Outstanding signifies the technologies unique to Samsung’s home appliances branded with patents and the company’s commitment to enhancing consumer lifestyles. Notable technologies in this category include AI Ecobubble which optimizes laundry performance with bubbles to help detergents better penetrate fabrics; WindFree Cooling which creates a comfortable environment without cold drafts; and Beverage Center inside the fridge which provides quick and easy access to cold drinks.

▲ Part of Core Tech’s Outstanding, the AI Ecobubble ensures powerful but gentle cleaning at low temperatures.1

AI-Powered represents the evolving home appliance products, emphasizing how artificial intelligence and automation can reduce user intervention. This advancement can be especially beneficial for those who have become too familiar with conventional appliances and are unfamiliar with ways to better use them. Samsung’s AI-powered appliances learn usage patterns, provide tailored recommendations and optimize settings automatically — ultimately redefining user convenience.

▲ AI Pro Cooking, a standout feature within Core Tech’s AI-Powered category, analyzes ingredients placed inside using its built-in camera and recommends optimal recipes.

Flexible Use allows customization of home appliances to meet diverse user preferences, such as region, generation or physical environment. For instance, the FlexZone in the refrigerator allows users to store food, wine and other items properly by adjusting the mode in the designated zone. The Dual Cook Flex Oven expands culinary possibilities by dividing its cavity and door into two, allowing users to prepare multiple dishes at different temperatures.

▲ Flexible Storage in Core Tech’s Flexible Use pillar allows consumers to store food in various ways.

Lastly, Durable & Sustainable embodies Samsung’s commitment to extend product lifespan and enable users to make eco-conscious decisions. It is crucial for home appliances since they are used for extended periods and continuously plugged in. This category contains technologies such as the Digital Inverter Compressor and Motor that help save energy and the Less Microfiber Cycle, which is a result from working together with Patagonia, to reduce microplastic emissions during wash cycles.

▲ The Digital Inverter Motor contributes to energy efficiency and durability and falls under Core Tech’s Durable & Sustainable category.

In essence, the four pillars of Core Tech — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable — collectively address overarching concerns in the world of home appliances. Executive Vice President Lee emphasized the interconnectedness of these themes: “These four themes are not mutually exclusive but rather complementary.” For instance, the Less Microfiber Filter for washers can be installed in a choice of ways² flexibly (Flexible Use), but considers the product’s environmental impact (Durable & Sustainable). “Ultimately, the goal is to provide unique solutions — even for problems consumers may not yet recognize — by digging deeper and observing the demands of our users,” he added.

Core Tech not only embodies the cutting-edge technologies in the home appliances market but also looks forward to the future. Samsung has consistently offered distinctive solutions through careful evaluation of the value its products bring to consumers. In the second part of this series, we will dive into the different stories of Core Tech and explore key technologies through an array of videos.

1 Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.
² Must be installed higher than the washing machine drain.

Samsung Electronics today announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Releasing in eight languages¹ in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favorite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalization, AI-Enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with their Bespoke Family Hub refrigerators.² Opened from the Family Hub touchscreen, Samsung Food provides recipe recommendations based on a list of available food items managed by the user.³

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualized daily meal plans for users, the app makes AI-created recommendations based on user data,⁴ dietary preferences and favorite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout.⁵

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens⁶ and send recipes’ cook settings straight to appliances⁷ through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances — including Bespoke induction ranges and Bespoke microwaves — to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favorite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

¹ The app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages can be added in few years.
² All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-fi connection and Samsung account connection.
³ A Personalized recipe feature for Family Hub will arrive later this year via updates.
⁴ Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.
⁵ As of now, the service is available in some countries/regions. The available retailers will vary depending on your country/region, which is automatically detected based on your IP address.
⁶ This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.
⁷ Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.

Samsung Electronics today announced the upcoming global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W¹ of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available globally from June in markets including Australia, Europe² and the U.S., with preorders starting today.

Featuring a 250W and 280W model,³ the Bespoke Jet AI is available in two timeless Bespoke colors: Satin Black and Satin Greige.⁴

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model,⁵ as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.⁶

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organization. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimized cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.⁷

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%.⁸

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customize their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With an Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%⁹ for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

To learn more about how the Bespoke Jet AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit Samsung.com.

* Content has been revised as of July 17, 2023 to provide more accurate information

¹ Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.
² Bespoke Jet AI will be available from June in the following EU markets: France, Germany, Italy, Poland, Sweden, the Netherlands and U.K.
³ Bespoke Jet AI 280W model will be available in Australia, Europe and the U.S. Bespoke Jet AI 250W model will be available only in Australia.
⁴ Satin Black color model will be available globally, and Satin Greige color model will be available in Australia and the U.S.(Amazon).
⁵ Compared to 210W suction power of Bespoke Jet.
⁶ Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being fully charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.
⁷ Brushroll speed adjustment only applicable to the Jet Dual.
⁸ Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standards. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.
⁹ Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.

▲ CEO and Head of DX (Device eXperience), Samsung Electronics

Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing.

With growing demand for smart homes and a sustainable future, consumers have shown that they no longer see functionality alone as the main priority when considering their appliance needs. Now, how an appliance makes life more sustainable, connected and stylish is just as important.

Across the electronics industry, companies are exploring more fulfilling customer experiences on these terms. Among them, Samsung is uniquely positioned to provide it. Thanks to our wide array of products from smartphones and TVs to household appliances brought together under our exclusive SmartThings connectivity platform, Samsung can provide an experience of the home that is not just innovative but also truly holistic.

This year, through Sustainable, Connected and Stylish Life, we are taking the foundation of Bespoke in the home and elevating it further, making eco-consciousness more intrinsic, harmonizing our diverse services and offering greater freedom in visual expression than ever.

Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life. This is the vision of Bespoke that I am excited to share with you today.

Sustainable Life — Make Sustainable Life Easy

How we live involves how we affect our environment. As more people pursue greener lifestyles and values and the importance of energy saving increases, there is a growing interest in how to realize sustainability in our daily lives. To make this possible, sustainability is more central to Bespoke than ever in 2023 with the vision to provide the most energy-efficient products and solutions.

The technologies we are showcasing at Bespoke Life 2023 are built on the idea that the simplest but most important step is making a change to how things work in everyday life. As well as reducing carbon emissions across the entire lifecycle of our products, SmartThings’ AI Energy Mode, can save energy up to 70% in various product categories, soon to be available in 65 countries this year. To help reduce microplastics — which have become a major contributor to marine pollution — we built upon our “Easy for Everyone” concept to develop the Less Microfiber Cycle and Less Microfiber Filter in collaboration with Patagonia.

Connected Life — Simplify Connected Life

With social distancing coming to an end, we are all getting back to normal life. Three years of restrictions, however, have reminded us all of the value of connection. In our fast-changing world, the era of hyper-connectivity has truly arrived.

With nearly 270 million people around the world using SmartThings to make household life easier and simpler, hyper-connectivity is made possible by appliances that work together to provide a unified customer experience in the home. Last year, we launched SmartThings Home with six services, and this year we announced a whole new world of connectivity under the theme of “Bringing Calm to Our Connected World.”

100% of our new Bespoke products support Wi-Fi connectivity. With these appliances that automatically adjust to more than twenty pre-set actions based on users’ daily routines, as well as enhanced security, we want to ensure that the Bespoke experience is seamless and adaptable to changes in users’ lives.

Stylish Life — Create Stylish Life

A more expressive, customizable home and a focus on choice has always been core to Bespoke, creating a stylish life by allowing individuals to customize their surroundings and belongings to reflect their unique tastes and preferences. Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliance to change.

To make our Bespoke products more personal, adaptable and long-lasting, Bespoke Life features easily changeable panel colors and textures for appliances, to keep pace with customers’ changing lifestyles and tastes without the need for full replacement.

Also, we are always pursuing collaborations that show just how creative and stylish interior design can be. Our new, limited-edition Bespoke refrigerator panels, designed in partnership with Italian creative studio TOILETPAPER, are an excellent example of the breadth of Bespoke style, finding new, unexpected ways to make daily life vibrant and engaging.

With demand for deeper personalization growing all the time, we want to empower individuals to personalize their homes through appliances that harmonize with everything else in the living space, and we will continue to launch collaborations with new artists.

On June 7 at Bespoke Life 2023, we’ll announce more details about our expanding vision. Through Sustainable, Connected and Stylish Life, Bespoke Life is adding more convenience and value to every task and routine. We can’t wait to show you how Bespoke weaves these values into the things you do every day.

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on June 7 at 07:30pm IST.

Samsung Electronics today announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe,¹ the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters², while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side³ that instantly opens the door with a simple touch.⁴ This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,⁵ BPA-free⁶ AutoFill Pitcher⁷ provides easy access to refreshingly cold filtered water anytime. It also features a built-in infuser⁸ that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,⁹ meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry¹⁰ is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The wine cellar’s Triple Temperature Zone¹¹ brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable and shields it from harmful UV rays.¹²

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,¹³ SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.¹⁴

SmartThings Energy¹⁵ support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information about the Bespoke Infinite Line Refrigerator, please visit Samsung.com.

¹ Launch markets include the U.K., Germany, Italy, France and Benelux.
² Fridge capacity: 393L; freezer capacity: 412L.
³ Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.
⁴ Door automatically opens to about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
⁶ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
⁷ Exclusive to refrigerator model.
⁸ To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.
⁹ Exclusive to freezer model.
¹⁰ Exclusive to the refrigerator model.
¹¹ Exclusive to wine cellar model.
¹² Based on internal tests.
¹³ Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹⁴ Food pairing service is available in certain countries.
¹⁵ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features new Family Hub software. Samsung TV Plus¹ now offers more than 190 free channels,² while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands To Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models To Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors³ and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door,⁴ featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water⁵ at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites.

Like the Bespoke Side-by-Side Refrigerator, the Bespoke Top-Mounted Freezer Refrigerator is available in stylish colors that seamlessly blend with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for long while eliminating 99.99% of bacteria.⁶ Users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. While enabled, AI Energy Mode will optimize the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings,⁷ helping households save money and reduce their carbon footprint.

The Bespoke Side-by-Side Refrigerator will be available in the U.S. in the first quarter of 2023, while the Bespoke Top-Mounted Freezer Refrigerator will be available first in Thailand in March 2023⁸ and will be subsequently launched globally.⁹

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven¹⁰ makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning.¹¹ Using an internal camera and powerful AI,¹² the oven’s Sense Inside¹³ feature — the first food recognition and burn detection¹⁴ AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions — can recommend cooking settings by recognizing 80 different dishes and ingredients.¹⁵

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

¹ Samsung TV Plus for the Bespoke 4-Door Flex Refrigerator with Family Hub+ is currently only available in Korean and U.S. markets.
² Channel offerings are updated monthly. Total number of channels may change in January of 2023.
³ Color options may vary by region.
⁴ The door automatically opens about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ To produce flavored water, the Infuser should be filled with your preferred fruits or herbs before using it.
⁶ Verified by global quality testing and product certification company Intertek to eliminate 99.99% of Staphylococcus Aureus and Escherichia Coli bacteria.
⁷ * Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
*** SmartThings will display a notification before activating the saving algorithm in both “Maximum mode” and “Custom mode.”
⁸ The Bespoke Top-Mounted Freezer Refrigerator’s availability excludes the U.S. market.
⁹ Features may vary by region.
¹⁰ Features may vary by region.
¹¹ EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognized dishes.
¹² Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹³ Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognized.
¹⁴ The probe method in burn detection is out of the verification scope.
¹⁵ European model recognized 106 dishes.

The world today faces many challenges. In particular, the pandemic has become a cause for us to back on the various challenges we’ve faced in the past, the biggest issue among those pertaining to the environment.

As a result, consumers have become more aware of the impact their choices are having on the environment and are practicing eco-conscious activities in their daily lives to compensate. This is especially applicable at homes where we spend most of our time. Consumers want home appliances that help create a sustainable home life.

In response to these consumer demands, Samsung Electronics introduced Bespoke Home Appliances in 2019, which includes not only customizable design and function but also sustainable solutions. Since its launch, Bespoke home appliances have received great reviews¹ from consumers and the industry and have expanded to more than 50 countries worldwide.

Now, we are taking that vision one step further to create the ultimate sustainable home experience. By combining SmartThings-based connectivity with the energy efficiency technology of home appliances, we are planning to become the No. 1 energy efficiency brand, expand sustainable efforts through meaningful collaborations and provide solutions to realize a Net Zero Home.

Vision of No.1 Energy Efficient Home Appliances

As the first step in bringing our sustainability vision to reality, Samsung Electronics is developing products with the goal of being labeled No.1 in energy efficient home appliances in the world.

As consumers’ lifestyles evolve and demands become more diverse, Samsung home appliances have also improved in performance and efficiency every year to meet those needs. However, improving the hardware of home appliances is only a part of our long-term vision. It is important to also consider ways to make new technology continuously more usable, creating more value for the users.

As such, this year, we introduced a new smart home service that can maximize the synergy among home appliances called Bespoke Home. At the center of this, SmartThings Energy monitors the energy usage of connected home appliances and automatically switches on AI Energy Mode, when needed, to save energy.

As we strive to become the No.1 in energy efficient home appliances, combining high-efficiency products with SmartThings Energy has proven to be very effective. Consequently, by the end of next year, nearly all home appliances will be Wi-Fi enabled allowing consumers to continuously reduce energy usage with ease. This also means that in the future, all Samsung’s home appliances will have AI-based energy saving functions built-in.

Sustainable Future Through Meaningful Collaboration

Secondly, Samsung Electronics is collaborating with other companies in search of sustainable solutions.

As evidenced by Bespoke appliances and SmartThings, intelligent synergies can have a significant impact on progressing our efforts. As such, in helping us reach our lofty goals for the future, we have sought out partnerships with companies that have similar sustainability goals.

With internationally recognized eco-conscious clothing brand Patagonia, Samsung Electronics has taken on the problem of microplastics being emitted into the sea. Sharing our expertise and know-how in clothing materials and washing technologies, we have developed new solutions that can reduce microplastic emissions from laundry.

To increase the effectiveness of this effort, the microplastic emission reduction course developed by Samsung Electronics and Patagonia will not only be available in new products released in Europe but also to existing products through software updates within the year.

The Ultimate Sustainability Experience with Net Zero Homes

Thirdly, Samsung Electronics is developing the ultimate sustainable home that can generate its own energy and reduce carbon emissions.

Through cooperation with Qcells, a complete clean energy solutions company, Samsung Electronics had developed the Net Zero Home. Inside, SmartThings plays a pivotal role in the efficient control of various devices including air conditioners, home appliances, to even the blinds. Furthermore, SmartThings Energy works together with the solar energy solutions of Qcells to present a blueprint for a house that can self-produce, store and efficiently power itself.

With the combined efforts of Samsung Electronics, Qcells and SMA, we will be able to create sustainable homes both domestically and internationally.

Samsung Electronics is also implementing a variety of carbon-neutral projects that can reduce the negative impact on the environment to make the vision for a sustainable future a reality. Specifically, this has meant switching to renewable energy that reduces carbon emissions such as solar energy and investing in wind power generation.

Samsung is improving lives through innovation, and with it, opening the way to a sustainable future. At a time when we face complex challenges in the world, we want to expand our vision to a wider range of areas to help. Samsung Electronics will continue to make efforts to provide sustainable solutions from production to logistics, use and disposal.

Come join us at IFA 2022 to learn more about our goal of becoming the number one energy efficient brand and how smarter, more efficient appliances are helping to bring to reality our vision for a sustainable future.

¹ In 2020, Bespoke appliances received a gold at the International Forum (iF) Design Award, the silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) as well as the NYCxDESIGN Award in the Kitchen product category. In 2021, the Bespoke refrigerator was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalize their appliances.