The “Sero,” which means vertical in Korean, automatically syncs to your Galaxy phone to mirror the content you’re watching on your mobile device and matches the landscape or portrait orientation for the ultimate viewing flexibility.

On Monday, Samsung presented its Keynote, where HS Kim, President and CEO of the Consumer Electronics Division declared the company’s mission: To enable experiences with technology “to create unforgettable moments that make your lives better, that make a difference to humanity and create a better world for us all.”

This is Samsung in the “Age of Experience,” Kim said, working to accommodate diverse and evolving lifestyles while also meeting the needs of modern living spaces, smart buildings, smart cities and creating a better world for everyone. We are not looking to spend money on things… We are looking to experience life. This must drive our innovation.

Ballie is Samsung’s concept for the future of personal care. A small, rolling robot designed to be an all-around life companion that understands and supports you, your family – and can even help you keep an eye on your pets.

Samsung’s answer to customized solutions for wellness played a big part of its presentation at CES 2020 – from launching Samsung Health on all of its TVs later this year with exclusive content from leading fitness partners, to an evolved version of GEMS – an exoskeleton connected to Samsung’s augmented reality glasses. The Gait-Enhancing & Motivating System, still a future concept, integrates with a Galaxy smartphone and watch to provide and immersive workout experience that is tailored to your fitness needs.

GEMS is also an assistive device for people with disabilities, supporting them in exercise and helping them achieve new physical goals.

When the tech conference officially opened, all of Samsung’s innovations using AI, 5G and IoT were on full display.

Using sophisticated sensors, AI and robotics, Samsung showcased how a fully connected appliances can make lives simpler by becoming cooking partners in the kitchen.

A future concept of a robotic food prep assistant, Bot Chef that can help chop, stir, season and plate your favorite dishes.

A Family Hub refrigerator using Whisk for guided cooking suggestions.

And a future concept refrigerator – Planta – for growing your own garden-fresh ingredients.

And after all that help in the kitchen you’ll have more time for meditation as many of the Samsung booth ambassadors did on Day 2 of CES with Samsung Health and meditation guidance from Calm.

At the mobile computing section of Samsung’s CES 2020 booth, visitors were able to interact with the Galaxy Fold 5G and the expanding portfolio of 5G devices Samsung offers as well as the latest in mobile computing: Galaxy Chromebook, Galaxy Book Flex α and Odyssey curved QLED gaming monitors G9 and G7 for an even more immersive gaming experience.

Finally, the latest features in Samsung’s connected car of the future – Digital Cockpit 2020 — co-developed with HARMAN International, showcased how V2X (Vehicle-to-Everything) technology underpinned by 5G connectivity links features inside and outside the vehicle to provide connected experiences for drivers and passengers alike.

Samsung has designed a number of safety solutions for driving that can be incorporated into various kinds of vehicles in the near future. As seen in the video above, detecting cars, pedestrians and traffic signals in front of the school bus, the Front Facing Camera alerts the driver to any hazards on the road and prompts them to proceed with caution and care. The monitoring systems can identify students whenever they hop on and off the bus, showing the driver who is safely aboard.

*This video is for the purpose of describing the concept and use cases of C-V2X technology.
The simulated use cases may be different in operation of actual vehicle.

C-V2X technology offers the next level in automotive telecommunications. Harnessing Samsung’s unique technologies for smartphone and network areas, C-V2X works via the vehicle’s Telematics Control Unit (TCU). The TCU connects the car to its surroundings and provides real-time information about unexpected variables and potential hazards beyond the driver’s line of sight, thus offering up exciting possibilities for safety when driving.

CES 2019 has officially begun, and Samsung’s booth is abuzz with people eager to get a closer look at the company’s latest groundbreaking innovations. Located in the heart of the Las Vegas Convention Center, ‘Samsung City’ is a must-see site for attendees of the tech industry’s biggest event. With ‘districts’ showcasing the company’s newest TVs, monitors, appliances and more, this innovative hub allows visitors to experience, firsthand, Samsung technologies that are taking AI, IoT and connectivity to the next level – and changing the way people live, work and connect.

If you won’t be able to make it to CES to see the company’s innovations in person, don’t fret. Here’s a handy roundup of five key themes that sum up this year’s showcase.

#1 Appliances Get Better with Bixby

Many of the innovations on display in the booth demonstrate dynamic ways that the latest version of Samsung’s intelligent platform, Bixby, will change how people manage daily life.

Housework is a breeze with Bixby-enabled appliances, which allow users to easily automate common household tasks and take the guesswork out of others. For example, when users place their clothes into Samsung’s new Air Dresser, Bixby helps the device select the optimal setting to treat them. It can also help users find the perfect cycle to finish their laundry with the new WF6300R Front Load Washer. Once the laundry load is done, Bixby will automatically set the dryer to the appropriate setting.

In the kitchen, Family Hub’s Bixby integration allows users to streamline everything from meal prep to entertainment. Whether you want to preheat the oven or find a delicious new recipe, with Bixby’s voice support, all you have to do to is say the word.

And thanks to its deep integration with Samsung’s 2019 QLED TVs, you can also command Bixby to tell you more about a particular show or film you’re watching, manage playback controls, and help you find more content you’ll love.

#2 Samsung’s Steering the Future of Display Technology

Speaking of TVs, Samsung kicked off CES 2019 with the reveals of a number of innovative displays that demonstrate how the company is leading the future of this technology – setting new standards for immersion, and making the screen ‘the center of the AI era‘.

Perhaps the most eye-catching addition is the new, 219-inch, 6K version of Samsung’s modular Micro LED display, The Wall. The follow-up to last year’s debut model seamlessly blends into any space – whether it be as a 219-inch 6K screen, a 16:9, 146-inch 4K display, or a 21:9 aspect ratio wide screen. It also features a fresh new user interface, as well as Samsung’s Quantum Processor 8K chip – the industry’s first AI-powered picture-processing engine.

With the push of a button, visitors to the interactive exhibit can see for themselves how the revolutionary processor, which is featured throughout Samsung’s 2019 QLED 8K lineup, upscales any content – regardless of the native resolution – to near-pristine 8K quality.

The combination of pristine QLED picture quality and likewise beautiful aesthetics allow Samsung’s newest lifestyle TVs, The Frame and Serif TV, to offer a TV experience unlike any other. Both feature award-winning designs that elevate the décor of any living space, as well as enhanced smart features that offer users greater control over their content.

#3 Taking Gaming to the Next Level

Visitors to Samsung City will find plenty of fun and excitement, especially when they see what Samsung has in store for gamers.

When gaming, a monitor’s performance can mean the difference between experiencing the thrill of victory and the agony of defeat. Samsung optimized its new, 49-inch CRG9 gaming monitor with gamers’ needs in mind, combining standout specs – including HDR10 support, a peak brightness of 1,000 nits, a 120 Hz refresh rate, and a 5120 x 1440 resolution – to offer users an edge over the competition.

The result of the company’s efforts is the world’s first Dual QHD super ultra-wide gaming monitor, and an official Honoree in the CES 2019 Innovation Awards’ Gaming and Computer Peripherals product categories, respectively. Visitors to the booth can see for themselves how the monitor’s premium performance, immersive design and comfort-enhancing features elevate the entire gaming experience.

Also featured in the showcase is the latest addition to Samsung’s powerhouse lineup of gaming laptops: the newNotebook Odyssey. This year’s model is packed with enhancements that foster next-level gaming experiences, including a flawlessly smooth 144 Hz G-Sync display, an innovative Jet Blade cooling system that ensures smooth performance during heavy gameplay, and other performance-minded enhancements.

#4 Shifting the Connected Car from Concept to Reality

Samsung’s CES 2019 lineup demonstrates exciting ways that the company is steering the future of connected technologies. And perhaps no single exhibit encapsulates Samsung’s role as a driver of innovation quite so effectively as the demo for the latest version of its Digital Cockpit platform.

This year, Samsung is inviting CES 2019 attendees to experience for themselves how the company’s latest advancements in 5G, AI and IoT technologies have allowed it to create a connected car experience that not only adds new layers of comfort to users’ daily routines, but is also seamless, intelligent, and above all, safe.

Hands-on demos illustrate how the platform’s Bixby and SmartThings support offers users seamlessly control over their home’s IoT devices when they’re in the car, in addition to enabling them to easily manage key vehicle functions from home. The platform also takes personalization to the next level – tailoring seat, temperature and entertainment settings to each passenger – and is compatible with a front-facing camera and driver-monitoring system that helps drivers focus on the road and drive safely.

The exhibit also includes an eye-catching diorama that allows guests to see exactly how Samsung’s connected driving and C-V2X (Cellular-Vehicle to Everything) technologies will transform cities just like theirs, helping people commute more safely and efficiently.

#5 Robotic Companions Are on Their Way

The robotic companions that Samsung is showcasing at this year’s event were created to enrich users’ lives, and help make a positive impact in the world by offering solutions for societal challenges affecting the ageing population, and even the environment.

Samsung City hosts a total of four different types of robots, which are being developed for use in fields ranging from elder care to retail. Enlightening demonstrations introduce the first exciting products of the company’s ‘Samsung Bot’ robotics platform, as well as the mobility-focused Samsung GEMS.

(From Left) Samsung Bot Retail, Samsung Bot Care, Samsung Bot Air. The three Samsung Bots were debuted at CES 2019.

Samsung Bot Care is the healthcare-specialized robot, which can measure user’s blood pressure, heart rate, respiration and sleeping state, and is even capable of reminding them when it’s time to take their medicine. The Samsung Bot lineup also includes Samsung Bot Retail, which streamlines ordering and payments and offers a personalized retail experience and Samsung Bot Air, which uses sensors to detect the precise source of pollution and purify the air.

Short for “Gait Enhancing and Motivating System,” Samsung GEMS assists users with walking, and can also help them strengthen their muscles and improve their mobility and balance.

And thus concludes our roundup of Samsung’s key themes for CES 2019. If you happen to be attending this year’s event, be sure to stop by the company’s booth to experience these and other dynamic innovations for yourself. And don’t forget to stay tuned to Samsung Newsroom for more updates on the company’s latest technologies.

Building on the standard set by last year’s Digital Cockpit, the 2019 version addresses the needs of drivers and passengers alike, providing a seamless link between devices, vehicle and home, with simple controls for ease of use.

An Experience Tailored for Every Passenger

For 2019, the Digital Cockpit has increased the number of displays from three to six, delivering tailored infotainment options to more of the car’s passenger. In addition to a new, independent Passenger Display, two Rear Seat Displays also have been added, allowing passengers in both the front and rear to enjoy personalized contents that will keep them entertained during their travels. The Driver Monitoring System (DMS) and Occupant Monitoring System (OMS) are able to recognize registered drivers and passengers, adjusting the environment – such as screen settings and seat position – to provide an experience personalized to their tastes.

Three screens in the front of the Digital Cockpit show the driver important information and settings. The Cluster Display, situated in front of the driver, is a screen that highlights crucial driving information, such as the speed and oil gauge, with a layout that changes according to the driver’s preference. Between the driver and the front passenger is the Center Information Display, which shows Bixby and SmartThings services for cars, as well as basic apps, like navigation and music. Below that is the Control Display, a screen that oversees a host of functions, including air conditioning and sound volume, and can also be used to set the functions on the knobs of the Digital Cockpit.

By connecting their smartphone to the appropriate display via In-vehicle Samsung DeX, passengers can enjoy a smartphone experience optimized for their display and give their full attention to documents and emails, even while on the move.

Equipped with two knobs positioned in the front of the car and two in the back, the Digital Cockpit offers intuitive setting controls. The knobs have a circular UX, similar to the Galaxy Watch’s hallmark display, and can be customized to configure settings most frequently used by the driver and passengers, such as temperature and speaker volume.

Connectivity throughout the Car

With new Bixby, the in-car experience is even more convenient. The intuitive, conversational AI platform allows drivers and passengers to control their third-party apps – as well as automotive-optimized functions – hands-free inside the car.

As our world becomes increasingly more connected, the Digital Cockpit is strengthening the bond between car and home. Last year’s features supported car-to-home interactions, allowing you to check what’s inside your fridge or start up the washing machine at home, all from the driver’s seat. In addition to adding more devices that can be controlled from the car, the Digital Cockpit now also facilitates home-to-car interactions. With the help of SmartThings and Galaxy Home, users can access vehicle status and controls from the comfort of their own home. This means that you can check fuel levels, start up the engine, and cool down or warm up the inside temperature by turning on the AC before jumping into your car.

Smarter Safety

New features have been implemented to further enhance car safety. Incorporating Samsung Electronics’ Exynos semiconductor, the Mirror Replacement Vision System, Front Facing Camera and Driver Monitoring System assist safe driving in a variety of potential scenarios.

Since last year, the Mirror Replacement Vision System has moved to the front left and right sides of the vehicle to reflect where users habitually look when changing lanes. The system can identify moving objects and gives the driver a wider field of view in the direction of the lane they wish to change into.

The Front Facing Camera detects the environment on the roads ahead. This is particularly useful if the driver wants to make a sudden left turn on an intersection or change lanes, for example. The camera identifies vehicles, pedestrians, lanes and traffic signs while driving and warns the driver of any hazards before they act. Data is shown on the Cluster Display, helping the driver make informed decisions on the road.

The Driver Monitoring System will also transmit a warning sound if it detects dangerous behavior, such as driving while drowsy or sending text messages behind the wheel.

As car design embraces new trends in mobility lifestyle, the Digital Cockpit 2019 represents the next stage in vehicle comfort, connectivity and safety. As the development of 5G technologies continues apace, Samsung’s IoT platform will drive the future of automotive innovation and broaden the horizons of connected living.

Samsung has created a “Samsung City” at its CES booth, which showcases the communication and connectivity among all of Samsung’s devices. What’s most noteworthy, however, is that the innovations are not just demos – all of the devices and services featured will be available to consumers in the near future, beginning in 2018.

Across twelve different zones at Samsung’s booth, participants will see what their lives with Samsung will look like in the coming years and beyond, and how our concepts of home, business and mobility will soon change forever.

Home: The Center of Life

Samsung’s products will continuously become more intelligent, which will lead to major changes in how we live.

For example, they already enable you to enjoy content more easily and continuously. Instead of your content being locked to one device in one room, it can follow you wherever you go. Content such as live video streams can also move between devices such as your Galaxy Note8 and QLED TV. Likewise, music from your mobile device can be streamed to your TV or connected speaker.

But with Bixby, life is even more simplified. If you start watching a TV show in the living room, you can say, “Bixby, I will keep watching in the bedroom,” and Bixby will pause your show and resume it when you get to the bedroom. All the associated tasks and devices can also move rooms with you and Bixby can turn the devices off in the living room if it’s now empty.

In the near future, you could even use Bixby to help you take better care of your health. If you were to take a photo of something you were eating, for instance, Bixby Vision could automatically calculate the number of calories in the meal, and the Galaxy Gear smartwatch could track calorie intake. Using this data, the Family Hub fridge could recommend recipes to help you manage your caloric intake.

These home technology demonstrations are based on the ability of Samsung’s devices to communicate with one another. The company’s technology goes far beyond the capabilities of a regular AI assistant.

Business & Mobility: Expanding Intelligence Beyond the Home

Look outside the home and you’ll see Samsung has brought AI and IoT innovation there, too.

For instance, the Samsung Flip, a newly developed digital signage solution, supports wireless synchronization between a laptop and a smartphone, thereby expanding the office experience. Ideas captured by the Samsung Notebook 9 Pen or Galaxy Note8 can therefore be displayed immediately on the Samsung Flip for brainstorming. Seamless sharing on a mobile device via NFC is also available, helping to bring about a collaborative workspace where creative ideas can be exchanged freely.

With the combination of 5G and automotive electronics, Samsung also plans to present a new vision for the connected car. The Digital Cockpit, a new automotive electronics platform developed by Samsung and HARMAN, is an extraordinary result of collaboration. At the CES exhibition venue, you can interactively experience the Digital Cockpit with VR, and also check out the TCU (Telematics Control Unit) and Mirror Replacement Vision System through the kiosk.

As one of the largest connected device companies in the world, Samsung is well-placed to deliver the level of intelligence that will make life easier for users. The great thing is that this harmonized life for consumers will soon be a reality. Come take a peek at what will be your new lifestyle at Samsung’s booth at CES.