Samsung, India’s largest consumer electronics brand, today announced the launch of its most affordable Galaxy A series AI smartphone Galaxy A17 5G. At 7.5 mm, Galaxy A17 5G is the slimmest smartphone in its segment. It weighs just 192 grams, making the device easy to hold and use. Galaxy A17 5G builds on the success of it predecessor – the Galaxy A16 5G – one of Samsung’s best-selling smartphones in India.
Galaxy A17 5G takes forward the Galaxy A series legacy of bringing flagship innovations for a wider audience in India. With Galaxy A17 5G, consumers get a stylish and sleek design, reliable performance, and smart AI features at an affordable price point. Galaxy A17 5G comes with best-in-segment AI features, display, camera, security features, calling experience and OS upgrades, making it one of Samsung’s best offerings for the festive season.

“Galaxy A series is our most popular smartphone series due to its legacy of democratizing flagship innovations at affordable prices. Galaxy A17 5G is our most affordable Galaxy A series AI smartphone and comes with fan-favourite AI features such as Circle to Search and Gemini Live. It also features on-device Voice Mail, a new ‘Make for India’ feature developed by Indian engineers to improve calling experience. Galaxy A17 5G is our key festive season offering, and we’re confident that its success will help us secure 100 million happy Galaxy A series customers by the end of this year,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

AI for Everyone

Galaxy A17 5G comes with Circle to Search with Google, furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. Built upon Samsung-Google collaboration, Circle to Search brings a seamless search experience to Galaxy users for images, texts and music.  Additionally, it will also introduce new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. Through AI-powered assistance, Galaxy A17 5G users can more naturally engage in conversational interactions that make everyday tasks easier. Galaxy A17 5G is also the first Galaxy smartphone to feature on-device Voice Mail enabling callers to leave a message when you don’t answer the phone.

Awesome No shake camera and Super AMOLED display

Equipped with a versatile triple-lens camera system, Galaxy A17 5G features a 50MP main camera with Optical Image Stabilisation (OIS), popularly known as the No-Shake Cam. This technology helps capture blur-free videos and photos, even in challenging conditions. Complementing it are a 5MP ultra-wide lens and a macro lens, making it easy to switch seamlessly from sweeping landscapes to detailed close-ups. Galaxy A17 5G comes with segment-leading 6.7″ Full HD+ Super AMOLED display for clear and vibrant display quality even in bright outdoor conditions.

Built to last – protected inside and out

With the Galaxy A17 5G, durability comes as standard, featuring Corning® Gorilla® Glass Victus® (front) while retaining the IP54 rating for dust and splash resistance. Setting new industry benchmarks, Galaxy A17 5G offers segment’s best 6 generations of Android upgrades and 6 years of security updates, ensuring a future-ready experience. Galaxy A17 5G comes with One UI 7 out of the box.

Awesome Performance

Powered by 5nm Exynos 1330 processor, Galaxy A17 5G is fast and power efficient. It packs in 5000mAh battery that enables long sessions of browsing, gaming and binge watching. Galaxy A17 5G allows users to stay connected, entertained and productive without interruption. The device supports 25W fast charging, giving more power in less time.

Availability, Pricing and Offers

Available in three refreshing colours – Blue, Grey and Black, Galaxy A17 5G will be available across retail stores, Samsung Exclusive Stores, Samsung.com, and other online players starting today. Galaxy A17 5G supports up to 2TB of expandable storage via microSD card, giving users plenty of space for apps, photos and media.

Samsung Electronics today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratizing the latest AI experiences. With this update,¹ users will be able to enjoy smarter AI experiences, including launching Gemini,² Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence³ on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favorite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps⁴ with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com

¹ Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.
² Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.
³ Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.
⁴ Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, one of the fan-favorite AI-powered features — Circle to Search with Google — now goes beyond images to recognize and identify music as well.

AI Select provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Maximizing Creativity With Easy-To-Use, Intelligent Tools

Awesome Intelligence includes a suite of AI-powered editing tools to supercharge creativity.

Object Eraser allows users to seamlessly remove unwanted objects from photos, while Edit Suggestion recommends enhancements such as Erase reflections and Background blur to deliver cleaner, more refined images.

On the Galaxy A56 5G, exclusive tools offer even more creative control. Best Face lets users select the best facial expressions of up to five people from motion photos and merge them into a single group shot — ensuring everyone looks their best. Auto Trim, meanwhile, analyzes multiple videos to extract the best moments and compiles them into ready-to-share highlight videos.

What’s more, the Filters feature allows custom filter creation by extracting colors and styles from existing images — adding a unique personal touch to portrait photos or selfies.

With integrated Awesome Intelligence, the latest Galaxy A series sets a new standard for accessibility, enhanced productivity and limitless creativity for everyone.

¹ Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

Samsung, India’s largest consumer electronics brand, continues to push the boundaries of AI democratisation with the launch of Galaxy A26 5G, its most affordable smartphone with the power of AI. Crafted for a seamless experience, Galaxy A26 5G delivers a balance of style, durability, performance, and innovation, making it a perfect choice for everyday use.

AWESOME INTELLIGENCE

Samsung brings Awesome Intelligence to Galaxy A26 5G, making everyday tasks smarter and easier. The Intelligent AI Suite enhances user experience with features like Circle to Search with Google, AI Select, Object Eraser, My Filters and more.

Circle to Search with Google – a fan-favourite on Galaxy A series devices last year – now goes beyond just images, allowing users to identify songs, discover information, and take instant actions with minimal effort. With the latest upgrades, users can now get even more done on their phone. Circle to Search with Google will quickly recognize phone numbers, email addresses and URLs on the screen, so that users can take actions with minimal effort.

Galaxy A26 5G also comes with the Object Eraser which allows users to remove unwanted objects from photos. Users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps.

AI Select intuitively understands the context by enabling instant search and extraction of information with a single click. My Filters enables users to create their personalised filters. This innovative function allows users to capture the look and feel of their preferred photos by mimicking their colours and styles and instantly applying them to new images. Each custom filter is conveniently saved in the Camera app for easy access in future projects, allowing for a more personalized and creative photography experience.

AWESOME DESIGN AND DISPLAY

Galaxy A26 5G stands out with its premium glass back appearance in four stylish colours—Peach, Mint, White, and Black—allowing users to express their personality through its expressive design. The larger 6.7-inch Super AMOLED display enhances viewing experiences with a 120Hz refresh rate. The device is also thinner than its predecessor, measuring just 7.7mm in thickness, making it sleek and easy to hold.

AWESOME PERFORMANCE

At the heart of Galaxy A26 5G is the Exynos 1380 processor, ensuring seamless multitasking, enhanced gaming, and smooth everyday performance. The vapour chamber is now 3.7 times larger as compared to the last generation, which keeps the device running efficiently even during intense gameplay. Backed by a 5000mAh battery with 25W fast charge support, Galaxy A26 5G provides all-day power to keep up with your lifestyle.

AWESOME CAMERA

Photography enthusiasts will love the flagship 50MP OIS Main Camera, which captures crisp, blur-free images. The 8MP Ultra-Wide Camera is perfect for expansive landscapes, while the 2MP Macro Camera enables detailed close-up shots. A 13MP Front Camera ensures high-quality selfies, and helps capture sharp, steady images.

AWESOME DURABILITY

Galaxy A26 5G sets a new benchmark for durability in its segment, and is designed to withstand everyday challenges while ensuring long-term reliability. The Corning Gorilla Glass Victus+ offers superior scratch and drop resistance, providing enhanced protection against accidental bumps and falls. The IP67 water and dust resistance rating ensures added peace of mind, making Galaxy A26 5G resilient against spills, splashes, and dust exposure.

The Galaxy A26 5G is built to last with segment-leading 6 years of OS upgrades and 6 years of security updates, ensuring users benefit from the latest software advancements and robust security protections for years to come. By combining a durable build with future-ready software support, Samsung reinforces its position as a brand that prioritizes long-term value and reliability for consumers.

AWESOME SECURITY AND PRIVACY

Samsung is also taking security and privacy to the next level with the integration of One UI 7.0 on Galaxy A series for the first time. The Samsung Knox Vault adds an extra, fortified layer of protection, ensuring users have complete control over their data with enhanced transparency and security settings. With features like Theft Detection and Knox Matrix, users can manage and customize their security preferences effortlessly.

AWESOME PROPOSITION

Designed to offer a premium experience at an accessible price point, Galaxy A26 5G is now available at an incredible price of INR 22999* starting today on Samsung.com, Samsung Exclusive Stores, leading online platforms, and retail stores across the country. Galaxy A26 5G comes with 8GB RAM in two storage options – 128GB and 256GB, both of which are expandable up to 2TB via microSD, providing ample space for all content.

Akshay Rao, General Manager, and Aditya Babbar, Vice President, MX Business, Samsung India at the launch of Galaxy A56 5G and Galaxy A36 5G

Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy A56 5G and Galaxy A36 5G with Awesome Intelligence, featuring amazing search and visual experiences to reimagine creativity. Sporting an all-new design language, the new Galaxy A series smartphones also feature enhanced durability and performance, along with robust security and privacy protection.

Awesome Intelligence

Awesome Intelligence is available on Galaxy A56 5G and Galaxy A36 5G, enabling democratization of AI for Indian consumers. Awesome Intelligence, a comprehensive mobile AI suite, brings advanced AI features including Galaxy’s fan-favourite AI features. Google’s enhanced Circle to Search makes it easier than ever to search and discover from the phone’s screen. With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to identify the song name and artist.

Awesome Intelligence also features a range of intelligent Visual editing features like Auto Trim, Best Face, Instant Slo-mo and many others. Auto-Trim and Best face are flagship-level AI features that are now getting democratized with Galaxy A56 5G. The new smartphones also come with Object Eraser, allowing users to remove unwanted distractions from photos. Moreover, Filters enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste.

Awesome Design

Galaxy A56 5G and Galaxy A36 5G come with an all-new design language which now forms the benchmark for Galaxy A series. The new design language features a Linear Floating Camera Module and a ‘Radiance’ inspired colour theme. Galaxy A56 5G and Galaxy A36 5G are the slimmest ever Galaxy A series devices with just 7.4mm thickness.

Awesome Display

Galaxy A56 5G and Galaxy A36 5G feature a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits. New stereo speakers further enhance the experience with rich, balanced sound.

Awesome Camera

Galaxy A56 5G and Galaxy A36 5G smartphones take the camera experience to a new level with a powerful triple-camera system featuring a 50MP main lens and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G comes with a 12MP ultra-wide lens and brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera along with additional wide camera support to capture stunning content in low-light settings.

Awesome Performance

Both models also deliver enhanced performance for seamless multi-tasking. Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G runs on the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay and video playback.

Awesome Battery

With a 5,000mAh battery, Galaxy A56 5G and Galaxy A36 5G are designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super-Fast Charge 2.0 technology, delivering faster charging for extended use.

Awesome Durability

Galaxy A36 5G and Galaxy A56 5G feature an IP67 dust and water resistance rating. Additionally, an advanced Corning® Gorilla Victus+ Glass adds a layer of durability against scratches and cracks. Moreover, with six generations of Android OS and six years of security updates, the new Galaxy A series reinforces its focus on software longevity. These updates add additional support towards optimizing the devices’ lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

Awesome Security and Privacy

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection — including enhancements in Theft Detection, More Security Settings and other features.

Variants, Price, Colours and Offers

As part of the launch offers, customers purchasing Galaxy A56 5G and Galaxy A36 5G will get a free storage upgrade worth INR 3000, making it an awesome deal. Customers will get the 12GB 256GB variant at the price of the 8GB 256GB variant and the 8GB 256 GB variant at the price of the 8GB 128GB variant at no extra cost.

Galaxy A56 5G will be available in Awesome Olive, Awesome Lightgray and Awesome Graphite colours while Galaxy A36 5G will be available in Awesome Lavender, Awesome Black and Awesome White.

Additional Offers

Apart from the primary storage upgrade offer, consumers can also get Samsung Care+ one-year screen protection at just INR 999, against the original price of INR 2,999. Customers can also avail up to 18 months no cost EMI on Galaxy A56 5G and up to 16 months no cost EMI on Galaxy A36 5G. Additionally, customers will get an Amazon voucher up to INR 400 on using Samsung Wallet for select transactions.

Availability

Galaxy A56 and Galaxy A36 are now available for purchase via Samsung.com, across Samsung exclusive and partner stores, and other online platforms.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search,¹ makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face² makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography,³ with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser,⁴ allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters⁵ enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch⁶ FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits,⁷ allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G.⁸ Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks.⁹

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection — including enhancements in Theft Detection, More Security Settings and other features.¹⁰

Upon release, Digital Key on Galaxy A56 5G¹¹ and Galaxy A36 5G devices¹² will be available in select markets in Asia, Europe and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G Enterprise Edition,¹³ offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from seven years of security and One UI updates, three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes a one-year license to the Knox Suite — Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights and exclusive features tailor-made for enterprise needs.

The new Galaxy A series is available in a range of colors.¹⁴ Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime; and Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
² Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.
Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.
It can recognize up to five people per image and suggest up to three alternative expressions per person.
³ Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
⁴ Results may vary based on the images and the object you’re trying to remove.
⁵ Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.
⁶ Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.
⁷ 1,200 nits at HBM (High Brightness Mode).
⁸ Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.
⁹ Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.
¹⁰ Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.
¹¹ Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region.
¹² Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region.
¹³ Availability may vary depending on country or region.
¹⁴ Color and model availability may vary depending on country, region or carrier.

Samsung Electronics today announced the availability of Circle to Search with Google for select Galaxy A series,¹ furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following Circle to Search’s availability on the selected Galaxy A series, the innovative search experience will also come to Galaxy Tab S9 FE and Tab S9 FE+, where large displays and Galaxy S Pen bring a new dimension to discovery.

Circle to Search has quickly become a fan favorite since launching on the Galaxy S24 series, offering a transformative experience of discovery that goes beyond traditional search methods. As it expanded to more Galaxy devices, including the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has continuously evolved to enhance its usability and intuitiveness, including adding full-page translation, homework help, and QR and barcode scanning capabilities. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series we’re bringing the ability to ask more complex questions about what you see to even more of Samsung’s product lineup.

“These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are dedicated to bringing best-in-class AI technology to a broader audience, empowering users with the option to work more efficiently, create more freely and enjoy richer, more personalized interactions with their devices.”

Circle to Search is a new way to search anything using a simple gesture — without switching apps. When Circle to Search is enabled, users can simply circle, highlight or tap anywhere on the screen to select the text, image or video they want to search.² This feature — the result of a deep collaboration with Google — embodies the company’s long-standing commitment to openness and collaboration. With AI-powered results offering rich information and context, Circle to Search elevates the search experience to a new level of ease and excitement.

For more information about the Galaxy A series and Galaxy Tab S9 FE series, please visit: https://www.samsung.com/global/galaxy/

¹ To be rolled out beginning this month for the following models: Galaxy A55, A54, A35 and A34. Availability of Circle to Search updates may vary by device model and market.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

Creating an exciting space for gamers, Samsung opened the doors of its Galaxy A Series Launch and Gaming events exclusively to Samsung Members via in-app registrations. The response from gamers was nothing short of astounding, with over 1500 registrations flooding in and over 120 confirmations for event attendance within just one week.

Spanning across three vibrant cities, Mumbai, Kolkata, and Bangalore, the events hosted a thrilling #AwesomeCup gaming tournament, featuring the popular game, Battleground Mobile India. Over 60 eager members and Galaxy gamers enthusiastically participated, igniting the competitive spirit in the air.

What made this event truly remarkable was the unexpected outcome. In two out of the three cities, Samsung Members emerged victorious, clinching the coveted #AwesomeCup trophy after five intense rounds, even surpassing seasoned pro and Galaxy gamers. This triumph not only underscored their gaming prowess but also highlighted the power of community-driven initiatives.

One such triumphant Samsung Member shared their heartfelt journey, expressing gratitude towards Samsung for the transformative experience. “It was my first-ever gaming event, and I’m thankful to Samsung for giving me an opportunity to explore myself as a gamer. It was a totally different experience for me, transitioning from being behind the stage for most of my life to stepping onto such a prestigious platform. Having that experience means a lot to me,” said Samsung Member VampireX.

This success story exemplifies Samsung’s commitment to empowering its community members, providing them with opportunities to showcase their talents and passions. Through inclusive events like the Galaxy A Series Gaming and Launch, Samsung continues to champion innovation, creativity, and the boundless potential of its members.

Here’s a glimpse of champions from all three events:

Samsung Electronics today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub With Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch¹ screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratizing Samsung’s Most Powerful Security Innovations To Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorized sources, provide app security checks² to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection With the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom India, Samsung Mobile Press and Samsung.com.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
² Currently not available on US carrier models.

The “Upgrade to Awesome” campaign incentivizes loyal Samsung customers to upgrade and reiterates Samsung’s philosophy of democratizing 5G and making awesome technology accessible to larger audience. The loyalty offer will be valid on the purchase of all the 5G supported Galaxy A series smartphones: Galaxy A54G, Galaxy A34 5G, Galaxy A23 5G and Galaxy A14 5G.

Samsung’s Galaxy A series is known for its premium experience and signature Galaxy design. Galaxy A smartphones are built to last and offer a massive battery life and come with enhanced entertainment features, making them a top choice for consumers. With the exciting festive offers, Galaxy A14 5G, Galaxy A23 5G, Galaxy A34 5G and Galaxy A54 5G are available at effective price of INR 44/day, INR 47/day, INR 49/day, and INR 63/day respectively.

How to redeem ‘Upgrade to Awesome’ Loyalty Offer

Customers can redeem the offer through the My Galaxy App by logging into the App with their old device. Eligible customers, using old Galaxy smartphones, will see the banner mentioning offer benefits on the app.

Upon generating a unique code on the old device, the customer needs to log into the My Galaxy App of their new purchased device.

In the app, only eligible users get to see the banner. On clicking the banner, My Galaxy App performs validation of the customer’s phone number, which they used to log in with, and the IMEI of the device through which the app is being accessed.

After successful validation, My Galaxy App’s coupon generation mechanism shares the coupon code with both Samsung Care+ and the policy gets activated within 48 hours.

Offer Summary