AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

 As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

 AI is also essential in health. How we sleep, recover and look after ourselves — daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com/in/, Samsung Newsroom India and Samsung’s YouTube channel beginning at 6.30 p.m. IST.

Stay tuned and make sure to register at samsung.com/unpacked for exclusive benefits, upcoming teasers, trailers and updates ahead of Galaxy Unpacked July 2026.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI may be different.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — with significant gains[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[5] provide proactive and relevant context-aware suggestions, while Now Brief[6] surfaces timely reminders for important events. A choice of agents[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,[8] keeps footage vibrant even in low light, and Super Steady, [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation^[14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

For added peace of mind, Samsung Care+[17] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7] Availability may vary by region/country and language.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13]  Based on global ear data research conducted by Samsung Design Innovation Center.

[14] Available on Buds4 Pro.

[15] AI features require a compatible Samsung Galaxy phone.

[16] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[17] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

Samsung, India’s largest consumer electronics brand, today announced early deliveries of its most advanced AI-driven smartphone line, Galaxy S26 series for customers who pre-booked the devices in India.

Galaxy S26 series – which includes the S26 Ultra, S26+ and S26 – introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences along with agentic AI that silently handles routine tasks so users can focus on what truly matters.

Powered by the Qualcomm Snapdragon 8 Elite Gen 5 platform, Galaxy S26 Ultra promise major gains in CPU, GPU and NPU performance in a slim 7.9mm design, with Super-Fast Charging 3.0, reaching up to 75% charge in just 30 minutes.

Galaxy S26 Ultra introduces significant camera enhancements, including wider apertures for improved low-light photography and enhanced Nightography Video for vibrant, clear footage in dim conditions. Its upgraded Super Steady technology ensures stable framing during video capture. Its AI ISP improvements extend to the selfie camera, delivering natural skin tones and finer details in mixed lighting. Notably, the device is the first Galaxy to support the Advanced Professional Video (APV) standard for efficient compression of high-quality video.

The series upgrades AI editing tools, adds real-time features such as Now Brief and enhanced Circle to Search, and deepens integration with agents like Bixby, Gemini and Perplexity. Security remains central, with Private Album, Knox Matrix protection, seven generations of OS upgrades and seven years of security updates.

The Galaxy S26 series is currently available for pre-order at all major online and mainline retail outlets in India until March 10, 2026. Galaxy S26 Ultra starts at INR 139999, while Galaxy S26+ starts at INR 119999. The most affordable S26 base variant starts at INR 87999.

All three models feature a unified design language, with shared colour options: Cobalt Violet, White, Black and Sky Blue.

Built around three core pillars — Reach, Openness and Confidence — the event highlighted Samsung’s vision of making Galaxy AI more natural, intuitive and deeply integrated into everyday life.

From smarter on-device experiences to seamless cross-device connectivity, a new era of AI-powered innovation took center stage.

Samsung Newsroom was on the ground to bring you all the highlights.

In case you missed it, watch the official replay of Galaxy Unpacked 2026 here.

▲ Galaxy Unpacked 2026 was held at Palace of Fine Arts in San Francisco

On February 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series.

Centered on three core pillars — Reach, Openness and Confidence — the event underscored Samsung’s commitment to embedding Galaxy AI more deeply into everyday experiences.

Samsung Newsroom attended Galaxy Unpacked 2026, where a new era of AI integration took center stage.

Galaxy S26 Series: Advancing Agentic AI

With the Galaxy S26 series, Samsung builds on its legacy of mobile AI innovation to deliver more intelligent and seamless experiences. At the core of this evolution is agentic AI.

“Every groundbreaking technology follows a similar journey. It begins as a marvel — rare, expensive and loudly celebrated. But the technologies that change history fade into the background because they become infrastructure,” said TM Roh, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Infrastructure is responsibility. It must work for everyone, everywhere. Today, there is still a gap between what AI promises and what people actually experience. Closing that gap is where Galaxy keeps pushing forward.”

▲ Roh introduced Samsung’s vision for agentic AI.

▲ Galaxy 26 Ultra was unveiled in a video.

Galaxy AI: Everyday Intelligence in Action

Built on Galaxy AI, Call Screening summarizes incoming calls — identifying who is calling and why — so users can quickly decide whether to respond.

New to the Galaxy S26 series, Now Nudge understands conversational context and surfaces relevant suggestions, keeping users in the flow without switching between apps.

The latest version of Bixby supports real-time web search, with results appearing directly within the conversation rather than redirecting users to a browser.

▲ Rachel Roberts, Partnerships Manager at Samsung Electronics U.K., explained how the new Now Nudge helps users stay focused on their day.

Agentic AI: The Foundation of Personal and Secure Intelligence

Samsung drives platform-level innovation that is personal, adaptive and agentic. For AI to feel intuitive, it must understand context — and smartphones are uniquely positioned to deliver that experience.

The Personal Data Engine (PDE) on the Galaxy S26 series learns from user preferences on device, while Knox Enhanced Encrypted Protection (KEEP) safeguards and isolates data within individual apps. Samsung Knox Vault adds another layer of protection by securing sensitive information — including passwords, security keys and biometrics — in a dedicated hardware environment.

▲ Won-Joon Choi, Chief Operating Officer of Mobile eXperience (MX) Business at Samsung Electronics, outlined the transition to an AI-powered platform spanning the entire operating system, data and security architecture.

Google Partnership: Pushing the Boundaries of What’s Possible

First introduced at Galaxy Unpacked 2024, Circle to Search continues to expand. Users can now search for multiple objects within a single image — making visual discovery more seamless.

Samsung and Google also previewed the next evolution of Android — a more intelligent, agentic platform powered by Google’s Gemini 3. On the Galaxy S26 series, the early preview will launch as a Google Labs feature, with additional capabilities rolling out over time.

▲ Sameer Samat, President of Android Ecosystem at Google, highlighted the upgraded functionality of Circle to Search.

Performance Built for AI: Powering Intelligent Experiences

Delivering seamless, on-device intelligence requires powerful performance. Samsung co-developed a custom application processor (AP) for Galaxy S26 Ultra, featuring a 39% more powerful neural processing unit (NPU) and a 19% faster central processing unit (CPU).

Galaxy S26 Ultra, powered by Snapdragon® 8 Elite Gen 5, delivers enhanced graphics and gaming performance. A redesigned thermal architecture — including the largest vapor chamber yet — improves heat management for sustained performance. Optimized power efficiency extends battery life, while faster charging reduces downtime.

▲ Roberts explained performance enhancements in the Galaxy S26 series.

Privacy Display: A New Layer of Protection

Galaxy S26 Ultra debuts Privacy Display — a display-integrated layer designed to limit side viewing while maintaining clarity and brightness.

With privacy in mind, users can toggle the feature on or off and customize it for specific apps, while Maximum Privacy Protection offers enhanced shielding for sensitive information such as financial details.

▲ Miles Franklin, a tech content creator, demonstrated Privacy Display.

AI-Powered Camera: Smarter in Every Shot

The Galaxy S26 series features a front camera powered by an AI ISP (Image Signal Processor) for enhanced detail and color accuracy. Across the camera system, Nightography Video advances low-light capture, reducing grain and preserving sharpness after dark.

For creators, Galaxy S26 Ultra introduces professional-grade camera tools, including up to 8K recording with the APV codec. Galaxy AI also simplifies everyday tasks with intelligent Document Scan, which automatically flattens, cleans and converts documents into ready-to-share files. AI-powered editing features further streamline creativity, allowing users to remove distractions and enhance images directly on device.

▲ Mason Page, Director of Digital Experience Innovation at Samsung Electronics, described how AI helps capture clearer images.

Galaxy Buds4 Series: Refining the Audio Experience

The Galaxy Buds4 series, also announced at Galaxy Unpacked 2026, features a refreshed Blade design and enhanced audio performance. Galaxy Buds4 Pro includes a wider woofer in its two-way speaker system and refined tuning for richer bass and clearer highs.

Call quality has been upgraded with AI-powered noise reduction that minimizes background noise and improves voice clarity. Super Wideband further expands voice bandwidth for clearer, more natural calls, while hands-free access to Bixby, Gemini and Perplexity makes everyday interactions more seamless.

▲ Andrew Short, Mobile Business Manager, Mobile eXperience (MX) Business at Samsung Electronics, revealed the Galaxy Buds4 series.

Sustainability: Expanding Galaxy for the Planet

Samsung reaffirmed its Galaxy for the Planet initiative, announcing the completion of its 2025 environmental commitments and introducing new 2030 goals focused on resource circularity, water stewardship and biodiversity conservation, expanding the initiative to address broader environmental impact.

As part of new 2030 goals, Samsung plans to incorporate at least one recycled material into every mobile device, advance water stewardship across 10 global mobile device manufacturing sites to replenish 110% of water consumption to local communities and conserve ecosystems spanning an area equal to or greater than the combined footprint of these sites.

In line with this commitment, the Galaxy S26 series expands the use of recycled materials across key components of every mobile device, including recycled plastics, glass, cobalt and the newly added recycled tantalum.

Ocean Mode — a camera feature originally developed to optimize underwater image capture in support of coral reef restoration — has expanded to Expert RAW, enabling Galaxy users to experience advanced underwater photography.

▲ Cassie Smith, Senior Manager of Corporate Sustainability and U.S. Public Affairs at Samsung Electronics, shared the company’s sustainability efforts.

The Experience Zone: Where Galaxy Innovation Comes to Life

Following the event, attendees explored the experience zone for hands-on demonstrations of the Galaxy S26 series and Galaxy Buds4 series.

▲ The product experience zone attracts visitors at Galaxy Unpacked 2026.

“What stood out the most was Galaxy S26 Ultra and all of its new features,” said Kara Lewis, a content creator and member of Team Galaxy from the United States. “My favorite has to be Privacy Display on Galaxy S26 Ultra — just turning it on and off makes it so easy to hide sensitive information, like bank account details, while on the go.”

▲ Kara Lewis, a content creator and member of Team Galaxy from the U.S.

“It was my fifth Unpacked, and I still get excited every year about the new AI features and devices,” said Timos Kouremenos, a tech journalist from Greece. “With Galaxy AI’s Now Nudge, it really feels like the smartphone becomes my agent.

▲ Timos Kouremenos, a tech journalist from Greece

“It was surprising to see how quickly Creative Studio creates stickers with AI,” said Oksana Bykova, a Samsung Members from the U.S. “As a mother of three, I am sure that I will be playing around with the feature with my kids every day.”

“I loved how clearly the other person could hear me with Super Clear Call on the Galaxy Buds4 series,” said Gerson Manzanares, a Samsung Members from Nicaragua. “I can now call anyone with my earbuds wherever I am, without feeling distracted.”

▲ (From left) Oksana Bykova, a Samsung Members from the U.S., and Gerson Manzanares, a Samsung Members from Nicaragua

With the Galaxy S26 series and Galaxy Buds4 series, Samsung continues its shift toward AI as infrastructure — technology that works quietly in the background to support daily life. By combining personalization, performance and protection, Galaxy AI delivers a more seamless and intuitive mobile experience.

JB Park, President & CEO, Samsung Southwest Asia presenting the all-new Galaxy S26 Ultra

Samsung, India’s largest consumer electronics brand, announced that its highly-anticipated Galaxy S26 series is available for pre-order in India starting today. The Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and natural Agentic AI mobile experiences ever engineered. From managing plans and finding information to capturing and refining content, the Galaxy S26 series reduces the effort required to get things done, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series is designed with Samsung’s most advanced capabilities working together as one: performance, an intuitive camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the industry’s first built-in Privacy Display for mobile phones, reinforcing Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all packed in 7.9mm, the slimmest Ultra yet.

“The Galaxy S26 series is designed to understand how people live and work. It marks a new direction for Samsung with Agentic AI that silently handles routine tasks so you can focus on what truly matters: spending time with family, boosting productivity, and enjoying everyday moments. Our engineers from the Bengaluru and Noida R&D facilities have played a pivotal role in its development, and I am proud to share that the Galaxy S26 series will also be manufactured at our factory in Noida,” said JB Park, President and CEO, Samsung Southwest Asia.

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, engineered for AI performance, power efficiency and thermal management.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy — delivers performance gains across CPU, GPU and NPU to support faster, smoother experiences throughout the day. A CPU performance increase of up to 19%, a 39% improvement in NPU performance, and a 24% boost in GPU performance allow users to move between tasks without lag or interruption and boost on-device AI capability

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with a thermal interface material positioned along the processor, improving heat dissipation to keep the device cool during demanding activities such as gaming, multitasking and video capture. Galaxy S26 Ultra also brings Super-Fast Charging 3.0, reaching up to 75% charge in just 30 minutes.

Embedded into the processor, Samsung’s proprietary ProScaler improves image scaling so photos and videos appear richer and clearer at a glance. Samsung’s mobile Digital Natural Image engine (mDNIe) delivers subtler and more lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Galaxy’s Best Camera System Yet

The Galaxy S26 series integrates content capture, editing and sharing into a seamless experience, making creativity feel natural and accessible without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions. Enhanced Nightography Video keeps footage clearer and more vibrant even in dim scenes, while upgraded Super Steady capabilities make framing easier to achieve, even with bumpy trails or fast-paced activities.

Improvements to the AI ISP now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting. Galaxy S26 Ultra is also the first Galaxy device to support the Advanced Professional Video (APV) standard designed to deliver efficient compression for high-quality production workflows while preserving visually lossless quality even after repeated editing.

Editing photos and videos is streamlined with AI-powered tools so users can make changes quickly without design expertise. With the upgraded Photo Assist suite, users can describe — in their own words — what they want to change; they can add or restore missing parts of images, and even modify outfits in photos. Edits can now be made continuously and adjusted or undone along the way.

Creative Studio brings creation and customisation into one integrated space, enabling users to quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and share them without interrupting creative flow.

AI-powered tools like Document Scanner remove distortions and distractions such as creases or fingers to deliver clean scans instantly, while multiple images can be organised automatically into a single PDF.

Everyday Ease with Proactive and Adaptive Galaxy AI

The Galaxy S26 series reduces the steps between intent and action by working proactively on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input.

With Now Nudge, timely and relevant suggestions help users stay in the flow without distraction. Galaxy S26 automatically suggests photos from the Gallery when requested. It recognises Calendar entries when receiving meeting messages and checks for conflicts.

Now Brief becomes more proactive, recommending exercise playlists and surfacing reminders based on personal context. Circle to Search with Google is upgraded with enhanced multi-object recognition so users can explore multiple parts of an image in a single search.

The Galaxy S26 series integrates agents including Bixby, Gemini and Perplexity, enabling tasks to be completed with a single button press or voice prompt. Multi-step actions can be handled in the background, making tasks like booking rides, coordinating actions across apps and controlling device settings easier through natural interaction.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting privacy becomes increasingly critical. Samsung builds protection into every layer of Galaxy S26 while giving users transparency and control over how information is used.

Galaxy S26 Ultra introduces Privacy Display, protecting privacy at the pixel level. By controlling how pixels disperse light, the display keeps content clear for the user while limiting what others can see from side viewing angles.

Users can customise when privacy features turn on — such as when entering PINs and passwords or opening selected apps — and adjust settings depending on the situation. Partial Screen Privacy limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views.

AI-powered Call Screening identifies unknown callers and summarises intent, helping users manage calls safely. Privacy Alerts notify users in real time when apps request access to sensitive data so permissions can be managed with clarity and control.

Private Album, built into Gallery, lets users safely hide selected photos and videos. Galaxy S26 also extends post-quantum cryptography (PQC) to critical system processes including software verification and firmware protection. New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. And with seven generations of OS upgrades and seven years of security updates, Galaxy S26 helps keep these layers resilient over time, supporting longer, more confident use well into the years ahead.

Price and Availability

Pre-order for Galaxy S26 series starts from February 25 across leading online and mainline retailers. Consumers can also pre-order Galaxy S26 series on Samsung Live at www.samsung.com/in/live-offers/ starting today. The Galaxy S26 series features a unified design language across all models, with shared colour options: Cobalt Violet, White, Black and Sky Blue, alongside the Samsung.com exclusive Pink Gold and Silver Shadow.

For more information about the Galaxy S26 series, please visit:Samsung.com

Pre-Order Offers

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

On February 25, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations — marking a new phase in the era of Galaxy AI as intelligence becomes truly personal and adaptive. The event will be streamed live onSamsung.com,Samsung Newsroom IndiaandSamsung India’s YouTube channelbeginning at 11.30 PM IST.

Stay tuned and make sure to register atsamsung.com/in/unpackedto get all upcoming teasers, trailers, updates and access to exclusive benefits ahead of Galaxy Unpacked February 2026.