Samsung India consolidated its leadership in smartwatch* as well as TWS (INR 5.5K+ segment) businesses to emerge as the number 1 smartwatch brand in the country at the end of Q1, 2022. According to IDC’s Worldwide Quarterly Wearable Device Tracker, Q1 2022 release, Samsung had 65% volume market share in the smartwatch category and 31% volume market share in the TWS (INR 5.5K+ / USD 75+ segment) category for the three months ending March, 2022.

“Galaxy Watch4 registered double digit growth QoQ in India, thanks to industry-leading features such as Body Composition and Personalized Sleep Coaching, while Galaxy Buds2 won hearts with its premium sound quality and enhanced Active Noise Cancellation. We ensured wider availability of our devices across both offline (6000+ stores across India) and online channels (all leading e-commerce platforms) and also introduced improved payment mechanisms and financing options, to improve access and drive greater affordability. We’re confident that consumers would continue to show their love for Galaxy Watch4 and Galaxy Buds2 as these devices help them leverage the best of Galaxy ecosystem experience,” said Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India.

Galaxy Watch4 Series

With a premium round design and top-notch health tracking and higher resolution display, Galaxy Watch4 and Galaxy Watch4 Classic come with groundbreaking features. The new and advanced sensors allow users to track body composition, sleep pattern, blood oxygen level and pulse among others, making it a perfect companion. Galaxy Watch4 Series is the first generation of smartwatches to feature the new unified platform of Wear OS, bringing the best of Google together with Samsung Electronics’ wearable software and hardware expertise. The collaboration lets users experience an array of Google apps and Galaxy services from their wrist, including Google Maps, YouTube Music among others. The new platform also includes support for leading third-party apps for enhanced and seamless user experience.

Galaxy Buds2 with Enhanced ANC

Samsung’s smallest and lightest earbuds yet, Galaxy Buds2 come with iconic curved shape and are designed for comfortable fit made to be worn all day. The dynamic two-way speaker delivers clear, rich and well-balanced sound. The three-mic system works on the machine learning to offer crystal clear sound quality.

Galaxy Buds2 is priced at INR 11999, while the new Galaxy Watch4 starts at INR 23999 in India.

*According to IDC’s Worldwide Quarterly Wearable Device Tracker Taxonomy, all wearable watches than can run 3^rd party applications are considered as Smartwatch

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of differentiation and impact, among others, in a total of nine categories — Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important for a design to connect the changing values with innovative technologies,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We are committed to offering a meaningful experience that both meets the various demands of customers and improves the quality of our lives.”

Three Gold Award Winning Products Recognized for Designs That Offer Customized Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length depending on the environment where it is used, be it on the wall, the ceiling or the floor as it rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user to hold it in one hand, and can be used with ease both indoors and outside such as on camping sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as an ambient lamp that can glow light in various colors.

The Galaxy Z Flip3 was honored for its iconic and compact design that comes with premium features and exclusive foldable experiences, providing a truly personalized smartphone experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full smartphone experience when unfolded and pocketable design when folded in half. Not only is the design refined by providing a large Cover Screen, but it also maximizes the usability by allowing users to view notifications and capture a quick photo even when folded.

The vacuum cleaner The Bespoke Slim also won the Gold Award for its simple design that blends well with the surrounding living space. The Bespoke concept, which brings customized products to fit lifestyles and tastes, was applied to the product, improving the experience throughout the entire cleaning process from product storage to dust emptying.

Total of 71 Awards, From Product to UX Design, Including TV, Home appliance and Smartphones

With its designs being recognized in all categories at the iF Design Award 2022 including Product and User Interface (UI), Samsung Electronics won the most number of awards totaling 71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke French Door Refrigerator and the Galaxy Buds2 also won awards in the Product category.

The One UI 4, new interface of Galaxy smartphones that enables users to customize their devices, and the Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into Home IoT devices were also recognized for the design excellence.

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

Sound is about personal preference, meaning that even the experience of listening to the same song can give people varying levels of satisfaction. While the purpose of earbuds is to reflect sounds as accurately as possible, an equalizer feature that tailors frequencies to users’ preferences can lead to a richer listening experience.

This year, Samsung launched the Galaxy Buds2, which are packed with optimal performance capabilities in addition to being both compact and lightweight. The fine-tuning of the equalizer in the Galaxy Buds2 was done in collaboration with famous musician Charli XCX to ensure the earbuds would deliver a broad range of truly refined sound options.

Newsroom met with the developers of the Galaxy Buds2 to hear about their collaboration with Charli XCX and the exciting, tailored sound provided by Samsung’s newest earbuds.

Authenticity of Sound – A Message From the Galaxy Buds2 to Users

▲ (from left) Byungmin Lee, Kihun Kim, Yunjin Ham, and Saejin Cha, the developers and marketers for the Galaxy Buds2 from Samsung’s Mobile Communications Business

Samsung has set a new standard for advanced wireless earbud performance with the launch of each new product in the Galaxy Buds series. It has also strived to provide other advanced specs that are typical to great earbuds. Thanks to these efforts, the Galaxy Buds series has received rave sound quality reviews from audio enthusiasts. “In addition to being designed to provide excellent sound quality by default, the Galaxy Buds2 are also meticulously designed to suit users’ varied preferences,” said Kihun Kim. “We wanted an increasingly broad range of people to benefit from such advantages.”

 

▲ Yunjin Ham from the Digital Marketing Group at Samsung’s Mobile Communications Business

The Galaxy Buds2 developers collaborated with a prominent artist, Charli XCX, whose musical prowess and strong social media presence made her the ideal candidate for the project. “We wanted to bring in a musician who really connects with the public,” related Yunjin Ham. “We also thought that Charli XCX’s fashionable, creative vibe was a great fit for the sound of the Buds2.”

Generally, experts review products after their launch. This time though, the developers consulted with the artist from the development stage. “We asked the artist to try the Galaxy Buds2 out at an early stage and then worked with her to improve the products in such a way that they would do the music they were playing justice,” explained Saejin Cha.

Collaborating With Charli XCX for Enhanced ‘Bass Boost’ and a Fine-Tuned Equalizer

 

▲ Kihun Kim from the Audio Group at Samsung Electronics’ Mobile Communications Business

People have their own preferences when it comes to listening to music, with some preferring crisp treble and others prioritizing powerful bass. The equalizer feature therefore brings even more enjoyable listening experiences to users by allowing them to emphasize their favorite parts of the sound.

The Galaxy Buds2 provide six equalizer modes – ‘Normal’ (which provides an effect that is close to the original sound), ‘Bass boost’, ‘Soft’, ‘Dynamic’, ‘Clear’ and ‘Treble boost’. Bass boost mode, in particular, was optimized through the collaboration with Charli XCX. “Charlie XCX was very satisfied with the Galaxy Buds2,” related Kihun Kim. “She said that she especially liked the powerful sound of the Bass boost mode, but that it’d be nice if each sound could be more clearly distinguished. We took her feedback and fine-tuned the equalizer so that Charli XCX’s voice stood out and was complemented by the rich bass.”

▲ Charli XCX wears the Galaxy Buds2 while shooting the music video for her new song ‘Good Ones’.

More recently, Samsung and Charli XCX have continued their collaboration remotely. Charli XCX has also provided input on the color and design of the earbuds, and has suggested that she wants to wear the Galaxy Buds2 in her new music video, which will be released on September 2. “The bass and vocals are mesmerizing in Charli XCX’s new song ‘Good Ones’,” related Yunjin Ham. “I would like to recommend that users turn on the Galaxy Buds2’s Base boost mode when listening to this song.”

And the developers have shared other equalizer tips to help users further enrich their listening experiences. They recommend that users utilize Normal mode when listening to most kinds of music, including pop songs, and that they employ Treble boost mode when they want to accentuate a singer’s voice. When users are listening to chamber music or want to focus in on a single instrument during a solo, they should try the Clear mode, while Dynamic mode is recommended for orchestra music. “Sound is all about each individual’s tastes,” said Kihun Kim. “So, rather than setting a default standard for which mode the user should listen to, it’s better to let the user pick their favorite mode. It’s a good idea for users to listen to various songs in a single mode to find out which one they prefer too.”

The Secret of Exceptional Sound Quality: Harman Target and the 2-Way Speaker

The fundamental role of earbuds is to deliver audio that is as close as possible to the original sounds they are playing back. For the Galaxy Buds series, the world’s biggest audio company Harman International sets the standard as far as sound quality with its Harman in-ear target curve. The goal of the Harman target is to deliver sound of a quality that is on par with what would be delivered by high-end loudspeakers in an ideal listening environment. “The Harman target is the result of research that is being done over an extended period of time to find the ideal sound spectrum for users,” explained Kihun Kim. “The Galaxy Buds2 deliver the experience of listening to a Hi-Fi audio system in an earbud form factor.”

 

▲ Byungmin Lee from the Advanced TWS Lab at Samsung Electronics’ Mobile Communications Business

It is the 2-way driver in the Galaxy Buds2 that allows them to deliver highly balanced sound – from dynamic bass to clear treble. The developers came up with the compact 2-way driver in order to maintain driver performance while also making the solution small enough to fit into compact earbuds. “Usually, you need big drivers for excellent performance,” said Byungmin Lee. “But we were able to maintain performance while not only utilizing small parts, but also striking a balance between design and function.”

In addition to delivering refined sound quality, this also makes the sound of videos even more vivid. The developers also checked how well narrated content like audiobooks was being delivered by the Galaxy Buds2, with Byungmin Lee giving some useful tips. “It’s a good idea to use Treble boost mode when listening to content that is mainly comprised of speaking, such as TV and variety shows, and YouTube videos,” related Lee. “For media that is comprised mainly of special effect sounds, such as ASMR, users should use the Clear or Dynamic modes to enhance their experience.”

Enjoy Great Sound for Longer With Outstanding Comfort and Connectivity

 

▲ Saejin Cha from the Wearable Product Planning Group at Samsung Electronics’ Mobile Communications Business

The fact that users often wear wireless earbuds for extended periods of time means that comfort is of the utmost importance. The developers have therefore worked to make the Galaxy Buds2 earbuds as light and comfortable as possible so that users won’t experience any discomfort whatsoever, even when wearing the earbuds for extended periods. “The ‘Galaxy Earbud Fit Test’ feature has recently been added to the Galaxy Wearable app,” reported Saejin Cha. “This allows users to check whether they are wearing their earbuds correctly or not.”

With the increasing frequency of online meetings and lectures, microphone performance has had to evolve as well. The developers harnessed machine learning to remove static noise and enable the microphone to deliver the user’s voice more clearly. Connectivity has been improved in the Galaxy Buds2 as well, with the earbuds being compatible with all kinds of devices, including smartphones, PCs and tablets.

The Galaxy Buds2 also deliver a compact design while not compromising on their stellar performance. By delivering a host of refined equalizer modes, these earbuds are set to raise the bar as far as outstanding listening experiences. On her aspirations regarding the Galaxy Buds2, Yunjin Ham said, “We’ll keep working hard to establish the Galaxy Buds as the sound delivery standard among artists who are making music.”

Global artist and collaborator Charli XCX has also highlighted how the Galaxy Buds2 allow users to adjust their own audio settings and be drawn into the music even further. For more on her collaboration with Samsung, check out the interview below.

Samsung, India’s most trusted smartphone brand, today announced the launch of Galaxy Watch4, Galaxy Watch4 Classic and Galaxy Buds2 in India. Galaxy Watch4 series will start a new a new era of smartwatch innovation to drive holistic health and wellness. With a comfortable fit, Galaxy Buds2 is designed to be worn all day, and provides premium sound-quality for immersive audio. The pre-booking for Galaxy Watch4 Series and Galaxy Buds2 will start from August 30, 2021

“With the introduction of Galaxy Watch4 series, Samsung aims to revolutionize the smartwatch industry. Galaxy Watch4 series comes with the first-ever body composition capability, which lets users take complete ownership of their health. The Wear OS and our collaboration with Google give users access to a plethora of useful apps. At a time when health and wellness are of primary concern all over the world, the latest Galaxy Watch4 Series offers users holistic features on their wrist at all times. Galaxy Buds2 provides the best audio experience with enhanced Active Noise Cancellation and offers comfortable fit for all-day use,” said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

Galaxy Watch4 Series

Galaxy Watch4 Series is an example of elegance and intelligence. With a premium round design and top-notch health tracking, higher resolution display and enhanced Wear OS co-created with Google, Galaxy Watch4 and Galaxy Watch4 Classic come with groundbreaking features.

Watch That Knows You Best

Galaxy Watch4 Series comes with powerful health and wellness tracking features that lets you monitor body functions even when you are asleep. The new and advanced sensors allow users to track body composition, sleep pattern, blood oxygen level and pulse among others, making it a perfect companion.

First-Ever Body Composition

The all-new body composition measurement tool allows users to calculate their body composition and give them deeper understanding of general health and fitness. Users can easily check body composition from their wrist with just two fingers and get the result in about 15 seconds. The result captures 2400 data points and is 98% accurate compared to the conventional techniques.

Advanced Sleep Management

Galaxy Watch4 Series offers in-depth sleep pattern analysis where the user’s compatible smartphone can detect the sound of snores while the smartwatch measures the blood oxygen level when asleep. Together with advanced Sleep Scores, users can learn more about sleep patterns to get better rest and understand quality of sleep.

Wear OS Powered by Samsung and Google’s Experience

Galaxy Watch4 Series is the first generation of smartwatches to feature Wear OS, powered by Samsung and built by Samsung and Google. The collaboration lets users experience an array of Google apps and Galaxy services from their wrist, including Google Maps, YouTube Music among others. The new platform also includes support for leading third-party apps for enhanced and seamless user experience.

Sleek and Intelligent

Galaxy Watch4 Series is a fashion statement that offers a design that is recognizable at a glance. The elegant and iconic round watch dial design with a suite of straps will match every outfit and mood, making it the ultimate fashionable choice. Customizable and attractive watch faces, animation effects and layouts will certainly be a delight for all consumers.

Galaxy Buds2 with Enhanced ANC

Samsung’s smallest and lightest earbuds yet, Galaxy Buds2 come with iconic curved shape and are designed for comfortable fit made to be worn all day. Galaxy Buds2 provide premium sound quality for immersive audio experience. Galaxy Buds2 are equipped with advanced Active Noise Cancellation technology (ANC) that blocks out unwanted ambient noise. They can also be adjusted to let you hear the sound around you with reduced latency. The dynamic two-way speaker delivers clear, rich and well-balanced sound. The three-mic system works on the machine learning to offer crystal clear sound quality.

Pricing and Variants

Galaxy Buds2 will be available in Graphite, White, Olive Green and Lavender and priced at INR 11999.

Introductory Offers

Consumers can pre-book Galaxy Watch4 Classic, Galaxy Watch4 and Galaxy Buds2 on Samsung.com and across leading online and offline retail stores starting August 30, 2021. The sale will commence from September 10, 2021. On pre-booking Galaxy Watch4 Series, consumers will be eligible for e-voucher worth INR 6000. On pre-booking Galaxy Buds2, consumers will be eligible for e-voucher worth INR 3000. There are also exciting cashback offers worth INR 3000 on pre-booking Galaxy Watch4 Series and INR 1200 on pre-booking Galaxy Buds2 across all leading banks.

The event also saw Samsung announce Galaxy for the Planet, the company’s new mobile environmental sustainability vision with an initial set of 2025 targets to create a more sustainable Galaxy ecosystem.

In case you weren’t able to tune in to the full event, take a look at the video below for a replay of this August’s Unpacked showcase in its entirety, and be sure to check out Samsung Newsroom’s complete coverage of the event to learn more.

With a range of new features to take your audio experiences to the next level, Galaxy Buds2 not only make your voice clearer on calls but they also allow you to be completely immersed in your music, videos, and entertainment. Galaxy Buds2 are the lightest and smallest earbuds in the entire Galaxy Buds series and boast an iconic curved shape design that comes in four contemporary colors—graphite, white, olive, and lavender. Made to fit seamlessly into the Galaxy ecosystem and equipped with a long-lasting battery, Galaxy Buds2 deliver immersive sound experiences with an expressive, stylish case.

Take a look at the infographic below to learn more

Samsung Electronics today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch¹ Infinity Flex Display, and the first ever S Pen² support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact and pocketable design, enhanced camera features, and a larger Cover Screen³ built for quick use on the go.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices is built with unrivaled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8⁴ water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminum—the strongest aluminum ever used on a Galaxy smartphone—along with the toughest Corning^® Gorilla^® Glass Victus to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET⁵ and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.⁶

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode.⁷ And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times.⁸ Plus, they’re equipped with the latest powerful 5nm AP and 5G⁹ band compatibility for the best experience inside and out.

Galaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theater-like viewing experiences and stay fully engaged in your favorite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new Under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29%¹⁰ brighter while consuming less energy.¹¹ Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.

For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3—the S Pen functionality. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, and Z Fold3 users can also power their creativity and productivity with our fan-favorite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro.¹² Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.

Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once, such as joining a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window,¹³ it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar¹⁴ to quickly switch between apps without returning to the Home screen.

Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

Galaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold color options, a sleek design, and premium features. With the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases¹⁵ that make it even easier to hold and fold the phone, Z Flip3 is a device for true self-expression. For those in search of even more color options to fit their style, Samsung.com carries exclusive colors, such as Gray, Pink, and White.¹⁶

The redesigned Cover Screen is now four times larger¹⁷ and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look. And with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go at the local coffee shop.

Z Flip3 is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate.¹⁸

Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos^®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex Mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex Mode Panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimized Foldable Experiences Open Up New Possibilities

With the Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Collaborate effectively with Microsoft Teams app: Enjoy optimized meeting experience adapting based on the Flex mode of your Galaxy Z series and the power of Office and Teams coming together. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choices, Samsung’s new Labs¹⁹ feature offers users the ability to optimize even more apps to the foldable screen when they need it.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimization, Samsung supports Remote Test Lab(RTL),²⁰ giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Galaxy Buds2: Buds for Everyone with Premium Sound and Comfortable Fit

Joining the Galaxy Z Series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds lineup, Galaxy Buds2 join the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Galaxy Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.

Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, simply tune back in with three adjustable ambient sound levels.²¹ And now your voice will be clearer on calls thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in the Galaxy Wearable app. Choose from four contemporary colors²² —graphite, white, olive and lavender—to show off your personal style, and complete the package with third-party accessory cases.²³

Pricing and Availability

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Galaxy Z devices at the best prices yet. We’re offering Galaxy Z Fold3 at the lower price of $1,799.99, and Galaxy Z Flip3 for $999.99. Galaxy Bud2 will retail for $149.99, allowing more consumers to experience an immersive sound, with a comfortable all-day design, seamless connectivity and powerful features. The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 11, and they will launch on August 27 starting with select markets, including the U.S., Europe, and Korea. Users that pre-order Z Fold3 or Z Flip3 will get a year of Samsung Care+²⁴ protection, our premium support service. Users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Additionally, following two successful launches, Thom Browne and Samsung have partnered again, weaving impeccable design with pioneering technology for a collection that represents creativity and innovation in equal measure. Thom Browne’s signature colors border the new matte white finish, paired in perfect symmetry with the streamlined glass body. Shiny silver hinges add to the unique design approach, enhancing reflections of light, while leather accessories, with their finely stitched details, signify that you have entered the world of Thom Browne. The Galaxy Z Fold3 and Z Flip3 Thom Browne Edition will be available for pre-order beginning August 11, 2021 in select markets with limited numbers.

For more information about Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit Samsung Global Newsroom,  www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

² S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.

³ Compared to Galaxy Z Flip 5G.

⁴ Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

⁵ These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

⁶ Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

⁷ Compared to Galaxy Z Fold2.

⁸ According to internal tests and measured by display panel basis. Compared to Galaxy Z Fold2.

⁹ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

¹⁰ Polyethylene terephthalate

¹¹ Based on internal testing. Comparison is in reference to Galaxy Z Fold2.

¹² S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

¹³ Multi Active Window works with select applications; compatible apps growing through third party developers.

¹⁴ Requires the set up of Labs on your Samsung Galaxy device.

¹⁵ Accessories sold separately.

¹⁶ Online exclusive colors will be available on Samsung.com in 30 select markets starting from August 11^st, 2021.

¹⁷ Compared to Galaxy Z Flip 5G.

¹⁸ Available only on Main Screen.

¹⁹ Requires the set up of Labs on your Samsung Galaxy device.

²⁰ www.developer.samsung.com/remote-test-lab

²¹ Features including Active Noise Cancellation and Ambient sound require a Bluetooth^® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and the Galaxy Buds PC app on Windows. The Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. The Galaxy Buds PC app requires Windows 10 or above, available through Microsoft Store.

²² Available colors may vary by market, carrier and retailer.

²³ Third-party accessory case availability may vary by market, carrier and retailer.

²⁴ Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.