Supporting Marine Ecosystems Through Global Collaboration

Introduced at Galaxy Unpacked in January 2025, Coral in Focus is an initiative launched last year that supports local communities, including Fiji, Indonesia and the United States, to restore coastal ecosystems.

Samsung has partnered with Seatrees, a nonprofit organization dedicated to restoring marine ecosystems, to explore new, innovative solutions for coral reef restoration. The company has introduced Ocean Mode¹ on the Galaxy S24 Ultra, an exclusive camera feature that enables vivid image capture even underwater. These images provide accurate visual data for marine researchers who create 3D photogrammetry models to continuously monitor and analyze coral reefs. Local partner organizations then use these findings to guide their on-site coral restoration efforts.

Ocean Mode: How Galaxy Camera Innovation Is Helping Restore Coral Reefs

Partners and local field teams use Ocean Mode to reduce the excessive blue tones common in underwater photography, allowing for a more accurate representation of coral colors. The feature also helps minimize motion blur through optimized shutter speed and multi-frame image processing. Additionally, the interval shooting function enables thousands of high-resolution coral images to be captured in a single session — improving both efficiency and image clarity.

With these coral restoration initiatives, photos taken with Ocean Mode have been used to produce 17 3D models of coral reefs to analyze the health and growth of reefs. In total, 11,046 coral fragments were planted to restore 10,705 square meters of coral reef habitat — roughly the size of 25 basketball courts.

Since unveiling its “Galaxy for the Planet” environmental vision in 2021, Samsung has continued its efforts toward a more sustainable future — not only by incorporating ocean-bound plastics from discarded fishing nets into its products but also by expanding into marine ecosystem restoration. These actions reflect the company’s ongoing commitment to reducing its environmental impact across the entire product life cycle and beyond.

¹ Ocean Mode was exclusively developed for this project and is only available to participating partners.

Now you can seamlessly navigate the hustle of festive gatherings, using Note Assist as a trusted partner. With just a tap, you can record heartfelt conversations, transcribe important details, and translate messages for loved ones who speak different languages. Note Assist brings to you a true celebration of effortless connections.

It ensures that every moment is preserved, shared, and understood with ease.

Watch more to see how Note Assist transforms every interaction:

Here are several ways the Galaxy S24 Ultra lets anyone feel like a true photography pro.

Everyday Pro

A true pro photographer has the power to capture the magic in any situation and the intelligence to turn any moment into a masterpiece. That’s what the Galaxy S24 Ultra enables you to do with a high-resolution camera and a wide range of shooting modes, even without profound experience.

• The 200MP wide-angle and 50MP telephoto cameras: You can take high-resolution images in bright conditions and when it’s darker, the adaptive pixel sensors with improved tetra squared pixel binning technology enhance the brightness and details. Now, you have the freedom to decide the type of photo you want to take, with no need for a full-scale professional lighting setup.
• Quad Tele System: Professional photographers rely on bulky telephoto lenses to capture stunning shots from great distances. But with the Galaxy S24 Ultra, you can achieve the same impressive results right from your pocket. Its Quad Tele System delivers optical-quality images at 2x, 3x, 5x and 10x magnifications.
• AI Zoom ensures clearer, sharper shots, especially when zooming between 2x, 3x, 5x and 10x or beyond 10x. The details can be restored for crisp images — even at an astounding 100x.

This marks a new era for concert photos and videos, where anyone can take pride in their zoom shots. Even from a distance, you’ll shoot like a pro.­

Nighttime Pro

Capturing nighttime moments with loved ones can be challenging for most, as the lack of light often makes it difficult to do the scene justice. True pros know that mastering the art of light is essential and with the Galaxy S24 Ultra, you too can make the night your ally.

Nightography naturally enhances details and brightness in low-light conditions, making those elusive nighttime shots easier to capture than ever before. Equipped with advanced sensors, optimized pixels, precise shutter speed and enhanced stabilization capabilities, the Galaxy S24 Ultra was engineered for the dark.

Advanced algorithms on both the front and rear cameras reduce noise, a common problem in low-light environments. While professionals have traditionally relied on tripods to steady their shots at night, the Galaxy S24 Ultra eliminates that need.

• AI analyzes gyro data to distinguish between your movements and those of your subject.
• Wider optical image stabilization (OIS) angles allow enhanced hand-shake compensation to ensure clearer, faster shots from any distance.
• Improved image signal processing (ISP) analyzes segments of an image to understand what’s going on in the scene so it can apply sophisticated editing and fine-tune specific aspects of the image such as sharpness, skin tone and noise reduction while also enhancing details. Both the front and rear cameras are equipped with a dedicated ISP block for noise reduction when recording videos in poor lighting conditions.

Now, you can leave the tripod at home and still capture stunning nighttime photos like a pro.

Cinema Pro

Visually stunning movies have traditionally required a crew to produce, but the Galaxy S24 Ultra puts that cinematic power in your hands. Now anyone can produce captivating, pro-grade videos without a Hollywood-sized budget.

Pros know that shooting in high resolution allows their content to shine on any screen, no matter the size.

• Video recording in 4K at 120fps and 8K at 30fps: The Galaxy S24 Ultra opens up new possibilities by recording high-resolution videos in 8K or super smooth 120fps videos in 4K. Everything you shoot will be ready for the big screen.

But a true professional filming experience goes beyond just shooting in high resolution. It’s also about capturing every detail and bringing creative visions to life.

• Portrait Video Mode with AI Stereo Video Bokeh harnesses AI to blend data from two cameras. This creates a clear separation between the foreground and background, allowing your subject to truly stand out.

Editing Pro

Capturing brilliant photos and videos is only step one. Most professionals will tell you that the magic truly happens in post-production, where the finishing touches can elevate your work to the next level.

While professionals might spend hours perfecting a single shot in editing, the Galaxy S24 Ultra simplifies the process without sacrificing quality.

• Edit Suggestion: Galaxy AI automatically identifies potential issues in an image, such as unwanted reflections or shadows, and suggests suitable tweaks
• Generative Edit allows you to reposition people or objects within a photo and fill in the space where they originally were with a perfectly blended background.

Editing has never been easier. With the Galaxy S24 Ultra, achieving a polished, professional look is within everyone’s reach.

Social Pro

The last step of the creative process is sharing, and professionals often turn to numerous apps to make the most of their photos and videos before posting them on social media platforms. That’s because social media apps don’t fully utilize the native camera app’s capabilities. That changes with the Galaxy S24 Ultra, which integrates the ProVisual Engine into Instagram.

• Super HDR (high dynamic range): In the Instagram app on the Galaxy S24 Ultra, you can directly shoot photos and videos in HDR for a more lifelike range of brightness, contrast and color.

That means social media-ready shots without the need for hours of post-processing. Now that’s better than pro.

As summer holidays bring a wave of curiosity and eagerness to learn among students, Samsung Opera House seized the opportunity to inspire young minds with a unique AI photography and editing masterclass.

Held at the majestic Samsung Opera House in the heart of Bengaluru, this workshop provided students with a hands-on experience using the revolutionary Galaxy S24 Ultra, demonstrating the future of photography.

Nurturing Young Talents Through AI

The masterclass was designed to introduce students to the fundamentals of photography, including essential techniques in composition, lighting, and angles, with a particular focus on travel photography. With the Galaxy S24 Ultra as their tool, students explored the seamless integration of AI in enhancing their photographic skills.

The workshop not only covered the basics but also delved into advanced editing techniques, showcasing how AI can elevate their creative expressions.

The Galaxy S24 Ultra stood out as the highlight of the workshop, featuring its unparalleled camera capabilities. Equipped with a state-of-the-art 200 rear camera, advanced AI-driven enhancements, and an array of lenses, the S24 Ultra empowers users to capture stunning details with ease.

The AI photography features allowed students to see firsthand how technology can automatically adjust settings for the perfect shot, whether in bright daylight or low-light conditions.

Samsung Opera House has a rich legacy of merging culture with technology. Originally built in the 19th century, it has been transformed into a cutting-edge digital playground, offering visitors a glimpse into the latest in Samsung’s innovations. The venue continues to be a hub for creativity and learning, hosting various events and workshops that inspire the community.

Commenting on the learnings at the workshop, one of the participants, Vishal N said, “I am thrilled to see all that I could do with the help of Galaxy AI. This masterclass is not only fun but also an opportunity to be educated about the innovations through advanced technologies. The Galaxy S24 Ultra is not just a smartphone; it’s a tool for creativity and learning, and I am excited to see how I am able to utilize my newfound skills with photography.”

As the summer unfolds, Samsung Opera House will continue to offer such enriching experiences, ensuring that students remain engaged and inspired, all while exploring the boundless possibilities that technology has to offer.

Featuring the latest example of Corning Incorporated’s innovative technology, the video captures the remarkable optics, impressive durability and next-level clarity of the display.

Corning^® Gorilla^® Armor is the result of an exacting process that covers the glass surface with special ions in nanometer layers — each one thinner than a human hair. The end product is a high-tech material that reduces glare by up to 75%, making the display more readable and minimizing screen reflection even in bright sunlight or harsh indoor lighting.

This process makes the glass display tough, so users of the latest Galaxy smartphone can enjoy greater protection from the everyday wear and tear that gradually damages screens over time. In Corning lab tests, Corning^® Gorilla^® Armor demonstrated that it was more than four times as scratch resistant as as competing display glasses made from aluminosilicates.¹

Another detail that may interest users is the way Corning makes this extraordinary display material in an ultra-clean environment with vacuum deposition systems. It is the same technology Samsung uses to manufacture semiconductors.

For more than 50 years, Samsung and Corning have worked together to create innovative display materials. Learn more in the video below.

¹ Corning® Gorilla® Armor is incorporated into front display of Galaxy S24 Ultra. Scratch tested compared to a competing aluminosilicate cover glass and reflection tested compared to a typical glass. Performance claims for Corning® Gorilla® Armor are based on Corning’s internal lab testing. Actual performance may vary.

Until now.

With the Galaxy S24, Samsung continues leading camera innovation to make these limitations a thing of the past for Galaxy users. Thanks to Galaxy’s ProVisual Engine — a suite of AI-powered tools — photographers can maximize their creative freedom every step of the way, from shot to setup to backend editing. Fueled by enhanced NPU performance and bolstered by an extensive library of more than 400 million image datasets, the Galaxy S24 ensures you can snap the best shot every time, no matter your experience level.

Never Miss a Moment, Regardless of Capture Mode

With Galaxy S24, gone is the need to tinker with camera modes or look for the best settings to capture a great shot:

• First up, the Quad Tele System ensures you get optical quality zoom at 2x, 3x, 5x, 10x and every step in between. This feature allows you to effortlessly capture every detail of a performance, wedding or even graduation ceremony, no matter how far away you’re sitting.

• Nighttime is often a memory-making time with friends and family, especially in the warmer months, but dim lighting conditions can make capturing these moments a challenge. Galaxy S24 Ultra’s powerful Nightography capabilities mitigate this very struggle even from a distance. Compared to the previous model, its sensor has nearly doubled in size from 12.52 square millimeters to approximately 24.47 square millimeters, helping Galaxy S24 Ultra capture details with even more precision. It also has bigger pixels — nearly 60% larger and measuring 1.4μm on each side of the pixel at 5x zoom.¹ Combined with enhanced AI ISP, this means the Galaxy S24 Ultra can capture more light and create brighter, less noisy images. What’s more, the photo shutter speed is 30% faster and the telephoto camera’s optical image stabilization angle is wider. That means you’ll capture clearer images more quickly, even if your hands are a little shaky.

• Or maybe you’ve already captured your shot, but it’s not quite right. This is where Generative Edit takes the stage, harnessing generative AI to adjust objects and generate a perfectly blended background in their place. You can perfect the moment you captured, creating the ideal memory to look back on. Generative AI enables edits such as straightening and resizing, then harnesses in-painting and out-painting techniques to fill any gaps in the image. AI then determines the suitability of the results and handles any necessary post-processing.

Capture Expert-Level Results With Precision Tools

For amateur and expert photographers alike, Expert RAW enables the creation of professional-quality images. Using AI, Galaxy S24 features 24MP fusion, which combines images to get the most out of different resolutions. High resolution 50MP images provide more detail, while 12MP images provide multi-frame synthesis, which improves noise and dynamic range. Put together, they create the most incredible photo in any scenario. Add in HDR, which offers a more balanced range of brightness, color and contrast, and these tools let you edit like a pro to capture your best image yet.

Pro-Grade Editing for Amateurs and Experts Alike

Finally, for those wanting to take their photography chops to the next level, Enhance-X, Galaxy’s companion editing app, gives you even more creative control.

The latest version of Enhance-X arms you with a new feature: Camera Shift. Moments are fleeting and sometimes you only have a second to take your shot, which can leave the final result less compelling than you intended. Shooting from above can have the effect of making a subject seem smaller, while shooting from below can make it seem bigger or more powerful, and a straight-on angle makes a subject seem more relatable. Camera Shift lets you shift your photo’s perspective after you take your shot. Now you can focus on capturing the moment without worrying about having the perfect angle or camera position. Once you’ve taken your photo, Camera Shift lets you achieve the effect you want by using AI to adjust the angle and perspective.

¹ Size comparison of the Galaxy S23 Ultra 10x and Galaxy S24 Ultra 5x’s sensor and pixel capabilities. Dimensions are measured to the nearest integer.

Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry but for all humankind.

When integrated into phones, AI is, to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy — with our broad and comprehensive product portfolio, heritage of innovation and philosophy of open collaboration — is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI¹ helps people communicate beyond borders, complete everyday tasks easily and so much more.

Since the launch of the Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search² with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate,³ Chat Assist⁴ and Interpreter, have captured the imagination of many. People also love Photo Assist, our tool for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experience.⁵

Moreover, we are already planning next steps for Galaxy AI beyond smartphones — optimizing it for various categories of devices across various services. In the near future, select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded, intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing Is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future — shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security and privacy in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. The Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

¹ Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Circle to Search is a trademark of Google LLC .
³ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Requires Samsung account log in and internet connection.
⁵ Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region.

Considering a weekend in Paris? Thanks to the 2024 Summer Olympics, that will be even more popular this year, making it a more challenging destination. Here are all the ways in which Galaxy AI can ease the journey at step, from planning and communicating better to discovering cultures and creating great memories.

THREE MONTHS OUT: You build an (intelligent) three-day itinerary.

AI can help eliminate travel indecision and answer the question, Where should I go?

As you scroll through social media, for example, a photo highlighting an exhibition at Paris’ Musée d’Orsay grabs your attention. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google feature (available January 31), which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text.¹ With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

▲ On Galaxy S24, Circle to Search with Google lets you follow your inspirations directly and intuitively.

DAY ONE: You make connections across language barriers, thanks to your personal pocket translator.

Settling into your hostel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while travel is an exciting experience, it can be overwhelming if you don’t speak the language. In the hostel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with your fellow travelers in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with your new companions later for dinner by the Seine, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one.

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

▲ Say au revoir to language barriers. Interpreter’s live translation makes it easy to talk to someone in another language.

DAY TWO: You explore the local food and culture, powered by your own digital travel agent.

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realize you booked your exhibition tickets at the Musée d’Orsay for the wrong day, for example, you can call to the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 13 languages at launch,² Live Translate takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the museum, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

DAY THREE: As your trip comes to a close, your AI-powered phone helps you fine-tune your holiday pics.

Before long, you’re having one last pain au chocolat in a boulangerie at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your hostel friends a group photo of you all in front of the Eiffel Tower, but the well-meaning passerby who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the center. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps.

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent outpainting technology to extend what’s already there, with no cropping required. As for you and your friends, simply select them with your finger, move them to the center and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveler in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

¹ For security reasons, Circle to Search may have limited functionality on DRM-protected applications, such as finance and banking apps.
² Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.

Samsung Electronics announced the global availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, the new Samsung Galaxy S24 series achieved a double-digit increase in pre-order sales compared to its predecessor with above 65% of consumers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities.”

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google,¹ AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to democratize these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

From January 31, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through carriers and retailers and on Samsung.com. The Galaxy S24 Ultra comes in Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. More unique special edition colours options will be available at Samsung.com,² including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

For more information about Galaxy S24 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

¹ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
² Availability of colors may vary by market and carriers.

Samsung, India’s largest electronics company, today announced that its recently-launched flagship Galaxy S24 series has secured record pre-bookings, making it the most successful S series ever. More than 250,000 customers in India have ordered a Galaxy S24 smartphone since pre-bookings opened in the country three days ago on January 18. For comparison, Samsung had secured 250,000 pre-bookings for its Galaxy S23 series over a three-week period in India.

“Galaxy S24 series, powered by Galaxy AI, ushers in a new era of mobile revolution and puts the power of AI in the hands of consumers to open up new possibilities. With Galaxy S24, consumers can transcend the barriers of communication and maximize their productivity and creativity to empower their everyday lives. The huge success of Galaxy S24 series demonstrates that Indian consumers are early adopters of new technology. I would like to thank our consumers for their overwhelming response to Galaxy S24 series,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

The ’Made in India’ Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones enhance and redefine the phone’s most fundamental role – communication – with Live Translate, Interpreter, Chat Assist, Note Assist and Transcript Assist features. AI built into Samsung Keyboard can also translate messages in real-time in 13 languages, including Hindi. In the car, Android Auto will automatically summarize incoming messages and suggest relevant replies and actions.

Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search with Google. Users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. For certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web.

Galaxy S24 series’ ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom. The Quad Tele System on Galaxy S24 Ultra now comes with a new 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x, thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, is 60% bigger, helping capture more light in dim conditions. Wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation help reduce blur. Both front and rear cameras are equipped with Dedicated ISP Block for noise reduction.

Galaxy AI editing tools on Galaxy S24 series enable simple edits like erase, re-compose, and remaster.  Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo, while Generative Edit can fill in parts of an image background with generative AI. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata.

The new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look. Super HDR reveals lifelike previews before the shutter is ever pressed.

Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy that delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates improve performance efficiency.

Galaxy S24 Ultra comes a 1.9 times larger vapor chamber, improving device surface temperature while also maximizing sustained performance power. Ray tracing enables life-like visuals with superior shadow and reflection effect. Galaxy S24 reaches 2600nit peak brightness, making it the brightest Galaxy smartphone ever. Corning® Gorilla® Armor on the Galaxy S24 Ultra is optically enhanced for superior durability.

Galaxy S24+ comes with a 6.7-inch and Galaxy S24 has a 6.2-inch display. Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra. Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity.

Galaxy S24 series is secured by Samsung Knox for safeguarding critical information and protection against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings, which can disable online processing of data for AI features.

Galaxy S24 series continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.

Price and Availability

Prebook Offers

Customers pre-booking Galaxy S24 Ultra & Galaxy S24+ will get benefits worth INR 22,000 and those pre-booking Galaxy S24 will get benefits worth INR 15,000.