Until now.

With the Galaxy S24, Samsung continues leading camera innovation to make these limitations a thing of the past for Galaxy users. Thanks to Galaxy’s ProVisual Engine — a suite of AI-powered tools — photographers can maximize their creative freedom every step of the way, from shot to setup to backend editing. Fueled by enhanced NPU performance and bolstered by an extensive library of more than 400 million image datasets, the Galaxy S24 ensures you can snap the best shot every time, no matter your experience level.

Never Miss a Moment, Regardless of Capture Mode

With Galaxy S24, gone is the need to tinker with camera modes or look for the best settings to capture a great shot:

• First up, the Quad Tele System ensures you get optical quality zoom at 2x, 3x, 5x, 10x and every step in between. This feature allows you to effortlessly capture every detail of a performance, wedding or even graduation ceremony, no matter how far away you’re sitting.

• Nighttime is often a memory-making time with friends and family, especially in the warmer months, but dim lighting conditions can make capturing these moments a challenge. Galaxy S24 Ultra’s powerful Nightography capabilities mitigate this very struggle even from a distance. Compared to the previous model, its sensor has nearly doubled in size from 12.52 square millimeters to approximately 24.47 square millimeters, helping Galaxy S24 Ultra capture details with even more precision. It also has bigger pixels — nearly 60% larger and measuring 1.4μm on each side of the pixel at 5x zoom.¹ Combined with enhanced AI ISP, this means the Galaxy S24 Ultra can capture more light and create brighter, less noisy images. What’s more, the photo shutter speed is 30% faster and the telephoto camera’s optical image stabilization angle is wider. That means you’ll capture clearer images more quickly, even if your hands are a little shaky.

• Or maybe you’ve already captured your shot, but it’s not quite right. This is where Generative Edit takes the stage, harnessing generative AI to adjust objects and generate a perfectly blended background in their place. You can perfect the moment you captured, creating the ideal memory to look back on. Generative AI enables edits such as straightening and resizing, then harnesses in-painting and out-painting techniques to fill any gaps in the image. AI then determines the suitability of the results and handles any necessary post-processing.

Capture Expert-Level Results With Precision Tools

For amateur and expert photographers alike, Expert RAW enables the creation of professional-quality images. Using AI, Galaxy S24 features 24MP fusion, which combines images to get the most out of different resolutions. High resolution 50MP images provide more detail, while 12MP images provide multi-frame synthesis, which improves noise and dynamic range. Put together, they create the most incredible photo in any scenario. Add in HDR, which offers a more balanced range of brightness, color and contrast, and these tools let you edit like a pro to capture your best image yet.

Pro-Grade Editing for Amateurs and Experts Alike

Finally, for those wanting to take their photography chops to the next level, Enhance-X, Galaxy’s companion editing app, gives you even more creative control.

The latest version of Enhance-X arms you with a new feature: Camera Shift. Moments are fleeting and sometimes you only have a second to take your shot, which can leave the final result less compelling than you intended. Shooting from above can have the effect of making a subject seem smaller, while shooting from below can make it seem bigger or more powerful, and a straight-on angle makes a subject seem more relatable. Camera Shift lets you shift your photo’s perspective after you take your shot. Now you can focus on capturing the moment without worrying about having the perfect angle or camera position. Once you’ve taken your photo, Camera Shift lets you achieve the effect you want by using AI to adjust the angle and perspective.

¹ Size comparison of the Galaxy S23 Ultra 10x and Galaxy S24 Ultra 5x’s sensor and pixel capabilities. Dimensions are measured to the nearest integer.

Whether it’s K-pop group TXT taking the stage at the Gocheok Dome during January’s Galaxy Unpacked livestream or the intimate moment when rings are exchanged at a wedding, Galaxy S24’s ProVisual Engine uses upgraded hardware and new AI capabilities to bridge the gap and get you that incredible zoom shot every time.

Introducing the ProVisual Engine — Galaxy S24’s Imaging Powerhouse

Newly introduced on the Galaxy S24 series, the ProVisual Engine is a suite of AI image capture and editing tools dedicated to enhancing every step of the creative journey, from setting up a shot to taking and editing it. It includes Nightography, AI Zoom, Instant Slow-mo, Edit Suggestion, Generative Edits and Super High Dynamic Range (HDR).

While AI is front and center on the Galaxy S24, it has been playing a role in enhancing content creation since the Galaxy S10 series, which applied AI models, Neural Processing Units (NPUs) and large-scale datasets. Compared to those initial capabilities, the Galaxy S24’s ProVisual Engine sports 112 AI models — 28 times more than Galaxy S10 — and 13 times the NPU performance for an intelligent Galaxy photography experience like never before.

Optimized Zoom Every Time With the Quad Tele System

Think about how problematic distance can be when you’re hoping for a memorable photo. Say it’s graduation time and you want to zoom in on your daughter on stage to capture her excitement, but you hesitate over fears of a blurry image. And do you even have the optimal settings? With the Galaxy S24 Ultra’s versatile Quad Tele system, you get optical quality zoom at any magnification up to 10x without needing to worry about which lens or mode to select. Just zoom and capture the moment — your ecstatic graduate, diploma in hand.

The image used in this gif is for illustrative purposes only.

How the Quad Tele System Works

Research shows that among users, there is a strong demand for greater flexibility between the 3x and 10x zoom range. That’s why the Quad Tele System was created, enabling optical quality images at 2x, 3x, 5x, 10x and every step in between — so users can enjoy the best image no matter where their zoom slider comes to rest. Samsung utilizes different techniques and technologies to achieve this for each magnification level.

• 2x & 10x – Pixel binning, specifically tetra binning, works by combining four smaller pixels into one larger pixel. This technique allows the ProVisual Engine to convert a huge 200MP image into a refined 50MP image. It intelligently crops out a 12MP section, resulting in a detailed 2x zoom photo derived from a high-resolution 1x image. Likewise, for a 10x magnification optical quality, a 50MP image at 5x zoom is reduced to 12MP, producing a 10x zoom shot with rich, clear detail. Here, AI-powered super resolution enhances clarity while creating the 10x image. At every step of the imaging process, across all ranges, AI-powered multi-frame processing (MFP) is applied to ensure crisp, accurate shots.
• 3x & 5x – At 3x and 5x, the Galaxy S24 Ultra uses dedicated optical lenses. At 5x, thanks to a new 50MP sensor twice the size of previous models, much more detail is possible. It can also take clearer and less noisy shots in the dark thanks to 60% larger pixels.
• Enhanced ISP – Great zoom isn’t just about magnification. It’s also about clarity, and that’s where the Galaxy S24’s improved Image Signal Processing (ISP) comes in. Applied to both front and rear cameras, this improved ISP analyzes segments of an image to understand what’s going on in the scene so it can apply sophisticated editing and fine-tune specific aspects of the image such as sharpness, skin tone and noise reduction while also enhancing details. Hardware-based ISP is used for optical quality images at 2x, 3x and 5x zoom. Previously, AI ISP was only applied to 30x zoom and higher; however, now AI ISP also enhances the clarity of digital zoom at levels in between 1x, 2x, 3x, 5x and all other levels.

Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry but for all humankind.

When integrated into phones, AI is, to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy — with our broad and comprehensive product portfolio, heritage of innovation and philosophy of open collaboration — is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI¹ helps people communicate beyond borders, complete everyday tasks easily and so much more.

Since the launch of the Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search² with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate,³ Chat Assist⁴ and Interpreter, have captured the imagination of many. People also love Photo Assist, our tool for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experience.⁵

Moreover, we are already planning next steps for Galaxy AI beyond smartphones — optimizing it for various categories of devices across various services. In the near future, select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded, intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing Is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future — shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security and privacy in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. The Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

¹ Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Circle to Search is a trademark of Google LLC .
³ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Requires Samsung account log in and internet connection.
⁵ Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region.

Considering a weekend in Paris? Thanks to the 2024 Summer Olympics, that will be even more popular this year, making it a more challenging destination. Here are all the ways in which Galaxy AI can ease the journey at step, from planning and communicating better to discovering cultures and creating great memories.

THREE MONTHS OUT: You build an (intelligent) three-day itinerary.

AI can help eliminate travel indecision and answer the question, Where should I go?

As you scroll through social media, for example, a photo highlighting an exhibition at Paris’ Musée d’Orsay grabs your attention. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google feature (available January 31), which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text.¹ With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

▲ On Galaxy S24, Circle to Search with Google lets you follow your inspirations directly and intuitively.

DAY ONE: You make connections across language barriers, thanks to your personal pocket translator.

Settling into your hostel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while travel is an exciting experience, it can be overwhelming if you don’t speak the language. In the hostel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with your fellow travelers in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with your new companions later for dinner by the Seine, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one.

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

▲ Say au revoir to language barriers. Interpreter’s live translation makes it easy to talk to someone in another language.

DAY TWO: You explore the local food and culture, powered by your own digital travel agent.

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realize you booked your exhibition tickets at the Musée d’Orsay for the wrong day, for example, you can call to the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 13 languages at launch,² Live Translate takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the museum, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

DAY THREE: As your trip comes to a close, your AI-powered phone helps you fine-tune your holiday pics.

Before long, you’re having one last pain au chocolat in a boulangerie at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your hostel friends a group photo of you all in front of the Eiffel Tower, but the well-meaning passerby who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the center. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps.

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent outpainting technology to extend what’s already there, with no cropping required. As for you and your friends, simply select them with your finger, move them to the center and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveler in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

¹ For security reasons, Circle to Search may have limited functionality on DRM-protected applications, such as finance and banking apps.
² Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.

Samsung Electronics announced the global availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, the new Samsung Galaxy S24 series achieved a double-digit increase in pre-order sales compared to its predecessor with above 65% of consumers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities.”

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google,¹ AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to democratize these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

From January 31, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through carriers and retailers and on Samsung.com. The Galaxy S24 Ultra comes in Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. More unique special edition colours options will be available at Samsung.com,² including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

For more information about Galaxy S24 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

¹ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
² Availability of colors may vary by market and carriers.

Samsung, India’s largest electronics company, today announced that its recently-launched flagship Galaxy S24 series has secured record pre-bookings, making it the most successful S series ever. More than 250,000 customers in India have ordered a Galaxy S24 smartphone since pre-bookings opened in the country three days ago on January 18. For comparison, Samsung had secured 250,000 pre-bookings for its Galaxy S23 series over a three-week period in India.

“Galaxy S24 series, powered by Galaxy AI, ushers in a new era of mobile revolution and puts the power of AI in the hands of consumers to open up new possibilities. With Galaxy S24, consumers can transcend the barriers of communication and maximize their productivity and creativity to empower their everyday lives. The huge success of Galaxy S24 series demonstrates that Indian consumers are early adopters of new technology. I would like to thank our consumers for their overwhelming response to Galaxy S24 series,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

The ’Made in India’ Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones enhance and redefine the phone’s most fundamental role – communication – with Live Translate, Interpreter, Chat Assist, Note Assist and Transcript Assist features. AI built into Samsung Keyboard can also translate messages in real-time in 13 languages, including Hindi. In the car, Android Auto will automatically summarize incoming messages and suggest relevant replies and actions.

Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search with Google. Users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. For certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web.

Galaxy S24 series’ ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom. The Quad Tele System on Galaxy S24 Ultra now comes with a new 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x, thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, is 60% bigger, helping capture more light in dim conditions. Wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation help reduce blur. Both front and rear cameras are equipped with Dedicated ISP Block for noise reduction.

Galaxy AI editing tools on Galaxy S24 series enable simple edits like erase, re-compose, and remaster.  Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo, while Generative Edit can fill in parts of an image background with generative AI. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata.

The new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look. Super HDR reveals lifelike previews before the shutter is ever pressed.

Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy that delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates improve performance efficiency.

Galaxy S24 Ultra comes a 1.9 times larger vapor chamber, improving device surface temperature while also maximizing sustained performance power. Ray tracing enables life-like visuals with superior shadow and reflection effect. Galaxy S24 reaches 2600nit peak brightness, making it the brightest Galaxy smartphone ever. Corning® Gorilla® Armor on the Galaxy S24 Ultra is optically enhanced for superior durability.

Galaxy S24+ comes with a 6.7-inch and Galaxy S24 has a 6.2-inch display. Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra. Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity.

Galaxy S24 series is secured by Samsung Knox for safeguarding critical information and protection against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings, which can disable online processing of data for AI features.

Galaxy S24 series continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.

Price and Availability

Prebook Offers

Customers pre-booking Galaxy S24 Ultra & Galaxy S24+ will get benefits worth INR 22,000 and those pre-booking Galaxy S24 will get benefits worth INR 15,000.

JB Park, President & CEO, Samsung SWA, presenting the Galaxy S24 Ultra

Samsung, India’s largest consumer electronics brand, today opened pre-bookings for its latest Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones, ushering in a new era of mobile AI. Galaxy S24 series enables barrier-free communication, maximizes creative freedom with Galaxy’s ProVisual Engine, and sets a new standard for search that will change how Galaxy users discover the world around them. 

Barrier-free communication

Galaxy S24 series enhances and redefines the phone’s most fundamental role: communication with Live Translate, two-way, real-time voice and text translations of phone calls within the native app. With Interpreter, live conversations can be instantly translated on a split-screen view. It even works without cellular data or Wi-Fi. For messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended. AI built into Samsung Keyboard can also translate messages in real-time in 13 languages, including Hindi. In the car, Android Auto will automatically summarize incoming messages and suggest relevant replies and actions.

The Note Assist in Samsung Notes, features AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist uses AI and Speech-to-Text technology to transcribe summarize and even translate recordings.

Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search with Google. Users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. For certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web.

Creative Freedom

Galaxy S24 series’ ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom. The Quad Tele System on Galaxy S24 Ultra now comes with a new 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x, thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, is 60% bigger, helping capture more light in dim conditions. Wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation help reduce blur. Both front and rear cameras are equipped with Dedicated ISP Block for noise reduction.

Galaxy AI editing tools on Galaxy S24 series enable simple edits like erase, re-compose, and remaster.  Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo, while Generative Edit can fill in parts of an image background with generative AI. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata. 

The new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look. Super HDR reveals lifelike previews before the shutter is ever pressed. 

Intelligent & Powerful Experience

Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy that delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates improve performance efficiency. 

Galaxy S24 Ultra comes a 1.9 times larger vapor chamber, improving device surface temperature while also maximizing sustained performance power. Ray tracing enables life-like visuals with superior shadow and reflection effect. Galaxy S24 reaches 2600nit peak brightness, making it the brightest Galaxy smartphone ever. 

Corning® Gorilla® Armor on the Galaxy S24 Ultra is optically enhanced for superior durability. It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience. 

Galaxy S24+ comes with a 6.7-inch and Galaxy S24 has a 6.2-inch display. Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip. On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame.

Advanced Security and Privacy 

Galaxy S24 is secured by Samsung Knox for safeguarding critical information and protection against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings, which can disable online processing of data for AI features.  

Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more. 

Sustainability

Galaxy S24 series continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.

For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements. Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU).

Price and Availability

Pre-book for Galaxy S24 series starts from January 18 across all leading online and offline retail stores. Consumers can also pre-book on Samsung Live at https://www.samsung.com/in/live-offers/ starting today.

Consumers buying Galaxy S24 Ultra through samsung.com will get the option of choosing from three exclusive colours – Titanium Blue, Titanium Green & Titanium Orange. Those buying Galaxy S24 and S24 Plus from samsung.com will get the option of two exclusive colour – Sapphire Blue & Jade Green.

Prebook Offers

Customers pre-booking Galaxy S24 Ultra & Galaxy S24+ will get benefits worth INR 22,000 and those pre-booking Galaxy S24 will get benefits worth INR 15,000.

Galaxy S24 Series Live Commerce Offer

Customers pre-booking Galaxy S24 Series during “Samsung Live” event starting 12 pm on January 18 will get additional exclusive gift of a Wireless Charger Duo worth INR 4999. The URL to pre-book the devices during live commerce are https://www.samsung.com/in/live-offers/

“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”

Make Everyday Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to defy language barriers, Galaxy S24 makes it easier than ever. Chat with another student or colleague from abroad. Book a reservation while on vacation in another country. It’s all possible with Live Translate², two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private.

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi.

For messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a coworker or a short and catchy phrase for a social media caption.³ AI built into Samsung Keyboard can also translate messages in real-time in 13 languages.⁴ In the car, Android Auto⁵ will automatically summarize incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

Organization also gets a big boost with Note Assist⁶in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist⁷ uses AI and Speech-to-Text technology to transcribe, summarize and even translate recordings.

Communication isn’t the only way Galaxy S24 series takes the fundamental benefits of the phone into the future. Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search⁸ with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app. And depending on a user‘s location, for certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web, and users can ask more complex and nuanced questions. It’s that easy. And that epic.

Unleash Creativity to Discover the World in New Ways

Galaxy S24 series’s ProVisual Engine⁹ is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away. Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x¹⁰ magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, which is 60% bigger¹¹ compared to the previous model. Blur is reduced on Galaxy S24 Ultra with wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation. When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyzes gyro information to distinguish between the filmer’s movement and the subject’s. This allows more effective noise removal and clear videos in the dark, even from far away.

After great shots are captured, innovative Galaxy AI editing tools enable simple edits like erase, re-compose, and remaster. For easier and more efficient optimizations, Edit Suggestion¹²uses Galaxy AI to suggest perfectly suitable tweaks for each photo. To give users even more creative control and freedom, Generative Edit¹³can fill in parts of an image background with generative AI. When a picture is crooked, AI will fill in the borders. When an object needs to be slightly moved to be in the perfect position, AI lets users adjust the position of the subject and generates a perfectly blended background in its original spot. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata. And if an action-packed video needs to be slowed down, new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look.

To ensure every image stuns at every stage, Super HDR reveals lifelike previews before the shutter is ever pressed. And while capturing memories is an essential phone feature, sharing memories with the world is just as meaningful. Now, third-party social apps make the most of Galaxy’s AI-powered camera system. Premium Galaxy S series camera features now integrate directly with mobile apps in HDR to level up social sharing.¹⁴ When it’s time to find an image in Gallery or Instagram feed and reels, photos and videos are also shown in Super HDR for a more lifelike range of brightness, color and contrast by analyzing highlighted section of the images.

Galaxy’s Most Intelligent Experience Ever, Powered by Premium Performance

As AI becomes a more prominent part of everyday life, performance power must excel to meet the demands. Gaming. Heavy-duty video recording and editing. Jumping between five apps to  plan a trip. Whatever the task, Galaxy S24 provides an incredible experience thanks to enhancements in its chipset,¹⁵ display and more. Every Galaxy S24 Ultra is equipped with  Snapdragon® 8 Gen 3 Mobile Platform for Galaxy.¹⁶ Optimized especially for Galaxy users, this chipset delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates also improve performance efficiency.

Galaxy gaming is more powerful thanks to hardware and software improvements. Galaxy S24 Ultra boast an optimal thermal control system with a1.9 times larger vapor chamber>,¹⁷ improving device surface temperature while also maximizing sustained performance power. Ray tracing enables lifelike visuals with superior shadow and reflection effect. And through collaboration with industry-leading gaming partners, Galaxy S24 let users enjoy more optimized popular global mobile games.

Visuals are more vibrant and captivating on the brightest Galaxy display ever.¹⁸ Galaxy S24 reaches 2,600nit peak brightness and delivers improved outdoor visibility with Vision Booster.

On the display, Corning® Gorilla® Armor¹⁹ on the Galaxy S24 Ultra is optically enhanced and demonstrates superior durability against damage caused by everyday scratches. It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience.

Across the Galaxy S24 series, design enhancements with slimmer and even bezels make it easier to immerse in any viewing experience and enable larger screen sizes on Galaxy S24+’s 6.7-inch and Galaxy S24’s 6.2-inch displays within nearly the same size specifications.²⁰ Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Plus, Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.

Advanced Security and Privacy Empowers User Choice and Trust

Secured by Samsung Knox, Galaxy’s defense-grade, multi-layer security platform, Galaxy S24 safeguards critical information and protects against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.

Samsung’s long-standing commitment to provide users choice and control over their device continues in the era of AI. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings which can disable online processing of data for AI features.²¹

The Knox Matrix²² vision of a secure, connected and password-less future is also advanced with passkeys. Passkeys enable convenient and secure access to a users’ registered websites and apps across all their trusted devices through digital credentials, helping protect against phishing attacks. Enhanced Data Protection offers end-to-end encryption when users backup, sync or restore their data with Samsung Cloud, allowing Galaxy S24 users to connect to other devices while staying synchronized and secure. This ensures the data can only be encrypted or decrypted on a user’s devices, meaning nobody can see it but the user, even if a server is compromised or account details are stolen. And if access to a trusted device is lost, a recovery code can help prevent loss of data. Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more.

The Next Phase of Samsung’s Environmental Journey

Establishing a new category of mobile experiences also means reimagining how Galaxy technology is designed and packaged to do more with less for people and the planet. Galaxy S24 continues to scale the variety of recycled materials in Galaxy devices by applying recycled plastics, glass and aluminum to internal and external components.²³ It also takes these efforts one step further. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements.²⁴ In Galaxy S24 Ultra, a minimum of 50% recycled cobalt was used in the battery,²⁵ and 100% recycled rare earth elements were incorporated into the speakers.²⁶

Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU). Galaxy S24 Ultra features a minimum of 40% recycled steel in the speakers,²⁷ and it includes a minimum of 10% pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100% recycled paper material.

The latest flagship continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer.²⁸ Lastly, Galaxy S24 is UL ECOLOGO^® certified,²⁹ and its carbon footprint has been measured and verified by The Carbon Trust.³⁰

Galaxy S24 is a demonstration of progress against Samsung MX’s environmental roadmap. Samsung remains steadfast in delivering on its set of goals to be achieved by the end of 2025. ³¹ At the end of 2022, Samsung achieved the first of these goals by incorporating recycled materials in all mobile products, from Galaxy smartphones and tablets to PCs and wearables. Today, the company is setting a new recycled material goal. By 2030, Samsung will incorporate at least one recycled material in every module³² of every mobile product.

Precision Technology and Elegance in Every Detail

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame,³³ enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip. On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame. The Galaxy S24 series comes in Earth mineral-inspired color tones. On Galaxy S24 Ultra, colors³⁴ include: Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. On Galaxy S24+ and Galaxy S24 colors include: Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. All three models will come with additional colors available online only.

For more information about Galaxy S24 series, please visit: Samsung Newsroom, Samsungmobilepress.com or Samsung.com.

¹ Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.
² Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
³ Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.
⁵ The new features of Android Auto will be supported with app update.
⁶ Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.
⁷ Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.
⁸ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
⁹ AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.
¹⁰ 3x and 5x distances are optical zoom. 2x and 10x distances are optical quality zoom.
¹¹ Compared to Galaxy S23 Ultra.
¹² Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.
¹³ Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁴ Some social media apps may not support Super HDR. Accuracy of results is not guaranteed.
¹⁵ AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions, and pre-installed software and applications.
¹⁶ Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
¹⁷ Compared Galaxy S24 Ultra to Galaxy S23 Ultra.
¹⁸ The Dynamic AMOLED 2X display on Galaxy S24 Ultra received a certification from VDE Germany for 100 percent Mobile Color Volume in the DCI-P3 color range, which means your images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. The display can achieve peak brightness of up to 2,600 nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 5,000,000:1 contrast ratio to make your mobile experience more immersive.
¹⁹ Corning® Gorilla® Armor is incorporated into front display of Galaxy S24 Ultra. Scratch tested compared to a competitive aluminosilicate cover glass and reflection tested compared to a typical glass.
²⁰ Compared to Galaxy S23+ and Galaxy S23 respectively. The display and device size of each model: Galaxy S23+(6.6-inch, 76.2 x 157.8 x 7.6mm), Galaxy S24+(6.7-inch, 75.9 x 158.5 x 7.7mm), Galaxy S23(6.1-inch, 70.9 x 146.3 x 7.6mm), Galaxy S24(6.2-inch, 70.6 x 147 x 7.6mm).
²¹ Samsung Account login required. Advanced Intelligence settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data.
²² Knox Matrix is supported on Galaxy smartphones and tablets with One UI 6 or above. Availability may vary by country or region.
²³ Galaxy S24 Ultra features recycled materials in the Top Speaker Module, Bottom Speaker Module, Case Front, S Pen Inner Cover, S Pen’s Knob Holder, Side Key, Volume Key, SIM Tray, Camera Deco, Front Screen, Back Glass and Battery.
²⁴ Neodymium
²⁵ The batteries of the Galaxy S24 Ultra and Galaxy S24+ include a minimum of 50% pre- and post-consumer recycled cobalt. The battery of the Galaxy S24 includes a minimum of 10% pre- and post-consumer recycled cobalt. The above measurements are based on weight.
²⁶ The speakers of the Galaxy S24 series include 100% pre- and post-consumer recycled neodymium. The above measurements are based on weight.
²⁷ The speakers of the Galaxy S24 series include a minimum of 40% pre- and post-consumer recycled steel. The above measurements are based on weight.
²⁸ Availability and timing of Android OS upgrades and security updates may vary by device model and market.
²⁹ UL ECOLOGO^® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, and manufacturing and operations. Galaxy S24 series met the UL 110 which is the UL Environmental Standard for Mobile Phones Sustainability.
³⁰ The Carbon Trust has measured and verified the cradle-to-grave carbon footprint of the Galaxy S24 series, including manufacturing, distribution, use and eventual disposal. This has been verified against PAS2050, an internationally recognized standard.
³¹ In 2021, the Samsung MX business announced a set of four goals across its products and business to be accomplished by the end of 2025. The goals include developing and incorporating recycled materials in all new mobile products, eliminating single-use plastics from mobile packaging, reducing the standby power consumption of all smartphone chargers to zero, and achieving zero waste to landfill across global operations.
³² Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.
³³ Titanium is only applied on the device frame. Frame does not include volume and side keys.
³⁴ Colors may vary by market and carrier.