Celebrated writer, historian and photographer William Dalrymple with Senior Vice President and Head of Mobile Business, Raju Pullan at Samsung Galaxy Tab S9 Jaipur Literature Festival

The just concluded Samsung Galaxy Tab S9 Series Jaipur Literature Festival, described as the ‘greatest literary show on Earth’, united young literature fans with their favourite writers and artists.

Samsung’s Senior Vice President and Head of Mobile Business Raju Pullan ran into celebrated writer, historian and photographer William Dalrymple during the Fest. William gifted his book ‘The Historian’s Eye’ to Raju, but the conversation moved from books to tech in no time.

I have been an unofficial brand ambassador of Samsung, William Dalrymple confessed.

Best known for capturing the diversity of India with amazing vividity, William Dalrymple’s photo-essay, ‘The Historian’s Eye’, features an extensive collection of striking black and white images that is a reminder of India’s illustrious past.

“I have done two books of photographs entirely taken on my Samsung phone and they are pin-sharp. They are absolutely the most superb quality and there is nothing I miss. The difference is you capture the moment because the phone is with you always. You don’t miss anything…you don’t have to go and get anything,” he said.

Describing Dalrymple as an amazing writer, Raju said, “William brings in words and pictures into our minds. His book is everything to do with his creation through his eyes, through Samsung. I am amazed at the pride he brings with the product he owns.”

A keen photographer, who owns a number of SLR (single-lens reflex) cameras and an assortment of lenses, William Dalrymple says he now uses only his Galaxy Fold.

Dalrymple has had exhibitions of his photographs in London, Delhi and New York – all taken using his Samsung Galaxy.

The Jaipur Literature Festival, an iconic event sponsored by Galaxy Tab S9 series, embodies the essence of literary camaraderie and cultural exchange.

In today’s digital world, creators are a driving force, bringing new ideas and creations to life through mobile devices. This is where the Galaxy Tab S9 series comes in, designed to unlock imagination and unleash creativity.

Find more here:

Samsung Electronics today announced the availability of Galaxy AI¹ features on more Galaxy devices through a new One UI 6.1 update engineered to further the democratization of mobile AI. The update will be available across the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series, starting to roll out from the end of March. Aligning with the recently launched Galaxy S24 series,² this update elevates the standard of users’ mobile AI experience through a hybrid approach that combines on-device and cloud-based AI.

“Our goal with Galaxy AI is not only to pioneer a new era of mobile AI but also to empower users by making AI more accessible,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This is only the beginning of Galaxy AI, as we plan to bring the experience to over 100 million Galaxy users within 2024 and continue to innovate ways to harness the unlimited possibilities of mobile AI.”

Communication That Transcends Barriers

Even more Galaxy users will now be able to take advantage of the communication-enhancing Galaxy AI features available on AI-supported models. The features include the ability to adjust message tone and translate messages in 13 different languages using Chat Assist.³ Galaxy users can experience the power of real-time interactions through Live Translate,⁴ which provides voice and text translations for phone calls. With Interpreter, users can also engage in spontaneous conversations with locals while traveling as the split-screen feature generates text translations for live conversations.

Productivity Unparalleled

The broader integration of Galaxy AI across the Galaxy ecosystem also enables a seamless user experience in day-to-day tasks on AI-supported models, driving new levels of efficiency. Search functions are improved through Circle to Search with Google,⁵ which generates intuitive search results with a swift circle-motioned gesture. Life-enhancing organization features such as Note Assist⁶ allow users to create formats, generate summaries and translate notes, while Browsing Assist⁷ enables individuals to stay up to speed faster by generating comprehensive summaries of news articles. Transcript Assist can also easily transcribe meeting recordings and generate summaries and translations.

Unstoppable Creativity for Your Inner Artist

With Galaxy AI, Samsung is doubling down on its role in unlocking individuals’ creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourages creative freedom even after a photo is taken. Through Generative Edit,⁸ AI-supported devices can easily resize, reposition or realign objects in photos to perfect a great shot. Users can also polish any photo faster and easier than ever with Edit Suggestion.⁹ No need for multiple re-shots as Instant Slow-mo¹⁰ can generate additional frames for slow-motion videos to capture action-packed moments.

Creativity and personalization do not stop there. Customizing Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

For more information about Galaxy AI, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.

¹ Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.
² Some AI features from the Galaxy S24 series may not be available in previous generation models.
³ Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require a language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.
⁴ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require a language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁵ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on the app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Time for the update may vary by models.
⁶ For text in Samsung Notes only. Requires a Samsung account login and internet connection.
⁷ Only available within the Samsung Internet application.
⁸ Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁹ Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming conditions. Accuracy of results is not guaranteed.
¹⁰ Instant Slow-mo is available for Galaxy S23 series, Z Fold5, Z Flip5 and Tab S9 Series.

Neeraj Chopra, the golden boy and world champion, joins the flip side with Galaxy Z Fold5. Watch the video to know why our golden boy feels ‘Fold is Gold’ !

Varun Dhawan, one of the most loved Bollywood actor and youth icon, joins the flip side with Galaxy Z Fold5 for its unmatched gaming experience.

From its cool looks to enviable screen size to its stellar performance or immersive gaming experience, watch the video to know more on what made Varun choose Galaxy Z Fold5 as his inseparable gaming partner!

In the second part of this two-part series, Samsung Newsroom will dive into the remarkable technologies crafted by Galaxy developers and explain related terminology for everyone to understand.

Dynamic AMOLED 2X

Dynamic AMOLED 2X is Samsung’s latest and most advanced mobile display, building upon the original Dynamic AMOLED introduced in 2019. This enhanced version is tailored for high-speed gaming and multitasking, boasting a 100% accurate DCI-P3 color gamut for optimized colors and contrast. The display delivers a seamless user experience with smoother scrolling, excellent response times and HDR10+ certification. Notably, the adaptive refresh rate has been upgraded from 60Hz to 120Hz, further enhancing display performance.

Adaptive Refresh Rate

This technology is designed to offer a smooth and seamless scrolling and viewing experience by automatically adjusting the screen’s refresh rate based on the content being displayed. This feature not only ensures a smoother user experience but also optimizes battery life.

Auto Framing

Auto Framing is a feature that automatically adjusts the Galaxy device’s camera angle based on the number of people in the picture. The view narrows when there is one person and widens when the camera detects at least two people in the frame. Moreover, the screen follows the movement of the detected photographer, allowing for a trackable distance of approximately two-and-a-half to three meters and a trackable speed matching a normal walking pace. With this feature, capturing dynamic scenes like people dancing or children playing is a breeze. Users can ensure everyone in a large group fits within the frame using the Auto Framing feature and Flex Mode.

Nightography

Nightography is a powerful camera capability introduced for the first time with the Galaxy S22 that enhances color vibrancy and picture quality even in low-light environments. This feature captures a series of images and employs multi-frame processing (MFP) technology to analyze and eliminate noise and blurry shots. Nightography applies an HDR effect to the refined images, combining them into a single clear photo. Colors and details are enhanced using an AI image signal processing (ISP) algorithm. Using the Super Night Solution, users can take bright and crips videos without any visual noise.

Nit

Derived from the Greek word “nitere” meaning “to shine,” nit is a unit of luminance used to measure the light emitted from a smartphone or computer display. More specifically, one nit is the brightness of one candle in an area of one square meter, while 1,000 nits equals the brightness of light emitted by 1,000 candles in an area of one square meter. Since smartphones are often used outdoors, luminance is important to ensure the displays remain clearly visible in varying lighting conditions.

Fast Wireless Charging 2.0

Fast Wireless Charging 2.0 is Samsung’s wireless charging technology standard that operates on a magnetic field-induced fast-charging mechanism.

Initially showcased at Galaxy Unpacked 2015 when the Galaxy Note5 was introduced, the earlier Fast Wireless Charging could support wireless charging of up to 9W. Now, Fast Wireless Charging 2.0 enables faster wireless charging options of 10W, 12W and 15W.

In this two-part series, Samsung Newsroom will dive into the remarkable technologies crafted by Galaxy developers and explain related terminology for everyone to understand.

IP Rating

IP, or ingress protection, is a standard that measures a device’s ability to resist the elements. The first digit in an IP rating denotes the level of defense against dust and foreign particles, while the second digit represents the level of safeguard against liquids — the higher the digit, the better the protection. The Galaxy Z Fold3 and Z Flip3 were the first foldable products to achieve the IPX8 rating, followed by Z Fold4, Z Flip4, Z Fold5 and Z Flip5.

Flex Window

Flex Window, the Cover Screen of a Galaxy Z Flip device, was first included in the Galaxy Z Flip5. The display allows users to take photos, reply to messages or play content without opening the phone.

Flipsuit Case

This is an accessory for the Galaxy Z Flip5 that uses near-field communication (NFC) technology. When a Flipsuit card is inserted into the case, the Flex Window plays content linked to the card.

FlexCam

FlexCam is a camera feature using Galaxy Z 5’s Flex Window and the high-quality rear camera, allowing users to take pictures from various angles without opening the phone. Plus, convenient hands-free shooting is possible when Flex Mode and the Cover Screen camera are activated.

Multi Window

This feature enables users to open multiple windows on the Galaxy Z Fold display, supporting up to three at once. Multi Window offers a multitasking experience to simultaneously perform various tasks such as streaming, shopping, browsing the web and playing games.

Swipe Gesture

Swipe Gesture is a handy feature that lets a user control the Galaxy foldable screen through finger gestures. For example, split the screen horizontally and open a new app by swiping up with two fingers from the bottom to the top. These intuitive gestures enhance multitasking efficiency, providing an optimal way to operate the device.

Ultra Thin Glass

Ultra Thin Glass (UTG) is a crucial component of Galaxy foldable displays. The material’s exceptional thinness allows for flexible bending — at the same time, it possesses scratch-resistant properties, characteristic of traditional glass.

Flex Hinge

The Flex Hinge is the component that allows a Galaxy foldable to be folded and unfolded, enhancing the phone’s durability and enabling the functionality of Flex Mode.

Flex Mode¹

When partially folded, the Galaxy device will go into Flex Mode. Users can set their foldables on a flat surface without needing a separate phone stand to conveniently watch a movie, write an email or video call a friend.

Flex Mode Panel

Flex Mode Panel allows for seamless use of the control panel while enjoying videos, music or other content when the Galaxy foldable is set in Flex Mode. This feature can be activated in Labs.

Taskbar

The Taskbar conveniently presents Favorites and shortcuts to recently used apps at the bottom of an unfolded Galaxy display — allowing users to easily switch between apps and enjoy a seamless multitasking experience, much like they would on a PC.4

Under Display Camera

The Under Display Camera (UDC) achieves a truly full-screen display by concealing the Galaxy Z Fold’s camera beneath the screen. With UDC, the front camera is seamlessly integrated to eliminate the need for notches or holes in the display. Samsung initially introduced the cutting-edge UDC technology in the Galaxy Z Fold3 and has continued to implement it in the Z Fold4 and the latest Galaxy Z Fold5.

* The images are for illustrative purposes only and may differ from the actual product.

¹ Flex Mode is supported at angles between 75° and 115°.

Samsung Newsroom sat down with Henry Hongmin Kim, Vice President and Head of Design Strategy Group, Mobile eXperience (MX) Business at Samsung Electronics, and his team of designers to understand the inspiration behind the Galaxy Visual Identity System. Keep reading to learn how the team is redefining Galaxy’s iconic design.

Q. Please introduce the Galaxy Visual Identity System.

The Galaxy Visual Identity System unifies various product designs and form factors into one cohesive identity. We deeply contemplated how to express the message of Galaxy clearly and with emotion. After much thought, our team decided to establish an integrated Galaxy brand image by expressing each model in a simple, symbolic manner.

Q. What’s the message behind the Galaxy Visual Identity System?

The philosophy of Galaxy Design is “Essential Design.” This idea is applied to all areas that require visual communication, not just the design of Galaxy products — such as form factor, color and material.

By establishing the Galaxy Visual Identity System, we intended to showcase the unique, differentiated characteristics of Galaxy through various form factors and express Galaxy’s sincerity and minimal yet impactful design. Through such efforts, we expect to further strengthen the design identity of Galaxy.

Q. What challenges did you encounter while creating the Galaxy Visual Identity System?

Until now, the graphic design for Galaxy packaging was created based on typography that represents each series — whether its Galaxy S, Galaxy Z, etc. For the latest devices, we challenged ourselves to visually communicate Galaxy’s competitive edge.

To create the most comprehensive visual identity, we studied each product from different angles to explore what design best represents each form factor.

Q. How was the Galaxy Visual Identity System incorporated into the new Galaxy product designs?

We incorporated the Galaxy Visual Identity System for the first time in the Galaxy S23 package design. Following that, the system was applied to the packaging for the Galaxy Z Flip5 and Z Fold5, allowing us to introduce the completed visual design to consumers.

The Galaxy Visual Identity System signifies symbolism, scalability and dynamism. Each product is designed to connect its representative characteristics together while considering scalability to include different colors and experiences. These factors offer a dynamic quality adaptable to any situation within the unified system. We aimed to enhance Galaxy’s image by demonstrating the innovation of upcoming Galaxy products in a playful and enjoyable way using this brand identity.

Q. What message is the video trying to convey?

Design communication is one of the key roles of the Design Strategy Group. Through dynamic motion graphics, we made sure to include every aspect of the Galaxy Visual Identity in this film — from the design process to symbolism based on each form factor and versatile scalability.

For instance, the line illustration at the beginning of the video shows how our products take shape. Then, we use a three-dimensional embossing effect to illustrate the texture of craft paper and communicate the significance of Galaxy’s recyclable package design and our consideration for the environment. Using various materials, such as glass and metal, we tried to represent the CMF (Color, Material, Finish) of each product line.

In addition, the video goes beyond the technical aspects of the form factors and portrays values based on the customer experience (CX). The scene where the devices transform into windows represents openness, the philosophy of the Galaxy ecosystem, while the Braille graphic symbolizes accessibility and inclusion. The outer space visual further expresses Galaxy’s brand identity. What’s more, elements from smartphones that consumers are familiar with are illustrated — such as sticky notes, digital watch faces, musical instruments and games.

Q. What details would you like consumers to notice in this film?

Ideas and symbols are cleverly included in every scene, similar to hidden Easter eggs. Viewers can search for these details and enjoy the meanings they bring.

For instance, the silhouette of the Galaxy Ultra’s S Pen is tucked away in the window scene. In the following digital watch face shot, the initials for Galaxy S, Flip, Ultra and Fold are placed on top of the numbers, disguised as each respective device. There’s also a detail that symbolizes the S Pen, adding another layer of fun. Then, the score is 2023 on level 23 in the following graphic depicting a popular game. All the blocks on the board represent the four Galaxy models. By making the completed blocks disappear, we wanted to build anticipation among viewers for the new products slated to launch next year.

“Design is thinking made visual.” In this process, it’s important to strip away any unnecessary elements and communicate the main idea concisely. This is what makes Essential Design truly effective. Our goal is to create simple yet purposeful and meaningful designs for the future.

Introducing the Galaxy Z Flip5 and Z Fold5

After downloading the “Try Galaxy” app, users can learn from helpful tutorials and explore the apps and widgets as if experienced on a Galaxy phone’s home screen. They can also sample other innovative and unique functions available through Samsung Galaxy. In particular, the newly enhanced app highlights key features of the Galaxy Z Flip5, Z Fold5 and One UI 5.1.1:

• FlexCam Experience: Users can explore the Galaxy Z Flip5 and Z Fold5’s FlexCam mode. Through the app, users can experience how these foldable devices unlock new capabilities by capturing memorable moments in a variety of creative angles. With the biggest cover screen in the Galaxy Z Flip series, Galaxy Z Flip5 also enables quick and easy-to-check selfie experiences.
• Immersive Screen and Seamless Multitasking: Users can connect two devices to create one connected screen, which simulates Galaxy Z Fold5’s robust, big-screen experience. Through video demonstrations, users can view video content on an immersive full screen. They can also experience powerful productivity through enhanced drag and drop features, enabling seamless multitasking when moving content between screens.
  
• Connected Ecosystem: Users can learn what the Galaxy ecosystem has to offer, including Quick Share between near and far away devices, Samsung Health’s body composition data when paired with a Galaxy Watch and the many other exciting possibilities on offer with Galaxy devices. All of this is showcased through the seamless One UI 5.1.1.

Availability

The “Try Galaxy” app has been downloaded more than seven million times since its launch in 2022. To reach more non-Galaxy users worldwide, “Try Galaxy” now supports 20 languages, having added Korean, Czech, Hungarian, Latin American Spanish and Russian.² The application is available for download through a simple QR code scan.

To explore the many benefits of switching to Galaxy, visit www.trygalaxy.com.

¹ “Try Galaxy” app operates only with Safari on iOS devices launched on and after September 16, 2016.
² The app has supported Arabic, Chinese(CN/TW), English, French(FR/CA), German, Indonesian, Italian, Japanese, Portuguese, Spanish, Swedish, Turkish, Vietnamese, and now offers 5 more languages including Czech, Hungarian, Korean, Latin American Spanish and Russian.

Samsung, India’s largest consumer electronics brand, secured record pre-bookings for its fifth generation foldable devices launched recently. In the first 28 hours, more than 100,000 consumers pre-booked Galaxy Z Flip5 and Z Fold5 in India.

As compared to the fourth generation foldables (Galaxy Z Flip4 and Z Fold4), Samsung received 1.7x (1.7 times) pre-bookings for Galaxy Z Flip5 and Z Fold5 during the first 28 hours, reflecting the growing confidence of Indian consumers in the foldable category. In India, pre-bookings for Galaxy Z Flip5 and Z Fold5 opened on July 27, 2023. The devices will go on sale from August 18, 2023.

“We are delighted with the overwhelming response for our newly-launched Galaxy Z Flip5 and Galaxy Z Fold5 phones in India. The new devices prove our commitment to meeting the needs of our customers through innovative technology. The success of Galaxy Z Flip5 and Galaxy Z Fold5 shows that Indian consumers are highly sensitive to new innovations. I am confident that our new devices will help the mainstreaming of foldables, and help us consolidate our leadership in India,” said JB Park, President and CEO, Samsung Southwest Asia.

Galaxy Z Flip5 delivers a stylish, unique foldable experience from a pocket-sized device built for self-expression. The Galaxy Z Flip5’s outer screen is now 3.78 times larger and offers more usability than ever before. Galaxy Z Fold5, the ultimate productivity powerhouse with a large screen delivers the most powerful performance in the Galaxy Z series because it is the thinnest, lightest Fold yet.

Both Galaxy Z Flip5 and Galaxy Z Fold5 are equipped with IPX8 support, aircraft grade Armor Aluminum frames, and Corning® Gorilla® Glass Victus® 2 applied to both the Flex Window and back cover. Galaxy Z Flip5 and Galaxy Z Fold5 come with new integrated hinge module that features a dual rail structure for diffusing external impacts.

Price and Availability Specifications

Galaxy ZFlip5 starts at INR 99999 (8/256 GB), while Galaxy Z Fold5 is available from INR 154999 (12/256 GB). Customers pre-booking Galaxy ZFlip5 will get benefits worth INR 20000 and those pre-booking Galaxy Z Fold5 will get benefits worth INR 23000. The new devices can be pre-booked across all leading online and offline retail stores. Consumers can also pre-book on Samsung Live at https://www.samsung.com/in/live-offers/.

At this year’s Galaxy Unpacked, Samsung invited users around the world to “Join the flip side” and discover a new way of thinking and living. After the event, the company revealed seven Galaxy Experience Spaces across the globe, from New York City to Bangkok, where visitors can do just that.

In these immersive venues, visitors can get hands-on with the latest Galaxy innovations, including the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series, and Galaxy Watch6 series. Here, anyone can discover design innovations, explore gaming capabilities and even customize their devices with a wide range of accessories.

Be sure to visit the Galaxy Experience Spaces in person over the next month, or take a look at the highlights below to virtually join the global celebration.

Get Hands-On With Galaxy in the Heart of New York City, USA

▲ The Galaxy Experience Space in New York City located at Herald Towers in Manhattan at 50 West 34th Street

Located in the heart of Manhattan at 50 West 34th Street, the Galaxy Experience Space in New York City kicked off with an Unpacked viewing party on July 26. This impressive event introduced the entire Galaxy lineup, highlighting the Galaxy Z Flip5’s FlexCam and Flex Window.

For the next month, this space will be packed with exciting events — from live performances and meet-and-greets with top South Korean idols to community-building events, such as mixers, yoga and networking sessions. The Galaxy Experience Space in New York City, one of the city’s hottest destinations, will be open to the public from July 26 to August 20.

Join the Party in Berlin, Germany

▲ The Galaxy Experience Space inside the Mall of Berlin

Bringing the latest Galaxy innovations directly to users in Germany, Samsung proudly unveiled a Galaxy Experience Space at the center of the Mall of Berlin. To celebrate the grand opening, Samsung invited influencers, including German DJ Ski Aggu, and held a concert at the Unpacked viewing party to set the stage for a truly festive atmosphere.

At this Galaxy Experience Space, visitors can download the Galaxy Experience App and interact with the store to collect points that can be redeemed for exclusive giveaways. The pop-up store features other attractions — including a Flip’n Slide ball pit, photo booth and pinball machine — so there’s no shortage of fun and excitement for everyone.

The Galaxy Experience Space in Berlin will be open to the public from July 26 to August 22.

Embrace the Spirit of Galaxy and the 2024 Olympics in Paris, France

▲ The Galaxy Experience Space at Westfield Les 4 Temps mall in Paris

In Paris, the Galaxy Experience Space was not just a celebration of Samsung but also a tribute to the highly anticipated Paris 2024 Olympics. The Unpacked event was livestreamed at the Galaxy Experience Space inside the Westfield Les 4 Temps shopping mall. Fans had the opportunity to meet renowned French skateboarder Aurélien Giraud at a fan sign event and snap a photo with Phryge, the lovable Paris 2023 Olympic Mascot based on the traditional Phrygian hats.

Visitors in Paris can take part in the fun from July 26 to August 22.

Indulge in the Glitz and Glam in Bangkok, Thailand

▲ The Galaxy Experience Space in Bangkok situated in the centralwOrld shopping center

Over in Bangkok, visitors to centralwOrld, one of the largest shopping complexes in the world, can get a firsthand look at the new Galaxy devices from July 26 to August 20 at this dedicated Galaxy Experience Space.

Samsung rolled out the red carpet for a star-studded local launch event, inviting media representatives, business partners and influencers. This event boosted traffic for the Unpacked livestream — but for those who missed it, there’s still plenty of time to visit the space in person to experience the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series and Galaxy Watch6 series.

Join the Flip Side at the World’s Largest Mall in Dubai, UAE

▲ The Galaxy Open Market pop-up in Dubai located inside the Dubai Mall

Meanwhile, visitors can explore an immersive Galaxy Open Market pop-up at the Dubai Mall, the world’s largest shopping center, open from July 26 until August 28.

This interactive pop-up features themed experiential zones highlighting the latest Galaxy devices. At the FlexCam Selfie zone, guests can find their best angles with the Galaxy Z Flip5 while the gaming station offers powerful performance through Galaxy Z Fold5 and Tab S9 Ultra gaming kits. Additionally, the wellness zone includes a sleep analysis and coaching guide to help improve sleeping habits with the Galaxy Watch6 series.

Throughout the month, Samsung will host competitions, photography masterclasses and daily workshops, keeping visitors coming back for more during this Galaxy extravaganza.

Express Yourself in Seoul, South Korea

▲ Flip Side Market Seongsu located in the Seongsu neighborhood of Seoul

▲ Flip Side Market Busan Gwangalli located in the Gwangalli neighborhood in Busan

In Seoul, Samsung invited users to “Join the flip side” and embrace the possibilities of Galaxy with the opening of a Galaxy Studio in the Seongsu neighborhood on July 28. Flip Side Market Seongsu allows visitors to express their personal style and explore the latest devices through a lifestyle market that showcases exclusive mobile experiences unique to Galaxy. From July 28 to August 20, guests can experience three unique and immersive Galaxy Experience Spaces in Seongsu: Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR.

In Busan, the Galaxy Experience Space hosted an extraordinary celebration that brought together passionate Galaxy fans and proud Busan residents, honoring the city’s bid for the World EXPO in 2030. The event kicked off with an outdoor beach concert from Korean singer Mujin Lee and ended with a spectacular drone show. Visitors have a chance to personalize their devices with custom NFC stickers of Busan’s mascot Boogi for the Galaxy Z Flip5’s Cover Screen or choose from foldable cases showcasing Busan’s local attractions.