Samsung, India’s largest consumer electronics brand, today announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers. At the heart of this launch is the new Samsung Vision AI that delivers an unparalleled home entertainment experience with next-generation AI capabilities. Staying true to its commitment to innovation, Samsung’s latest range redefines how users interact with screens, turning them into intelligent companions that enrich everyday living.

Samsung Vision AI – a cutting-edge technology framework – pairs AI-enhanced picture and sound for maximum performance with personalized experience. Samsung Vision AI is built on three pillars.

1. AI Mode optimizes picture quality and sound in real time by using advanced deep-learning algorithms that adapt to both content and ambient surroundings, ensuring stunning visuals and immersive audio every time.
2. AI Experience personalizes content discovery and settings by learning user preferences over time, delivering a smarter, more intuitive interaction.
3. Multi-Device Connectivity seamlessly connects the TV with smartphones, tablets, and other smart devices, enabling effortless content sharing, control, and continuity across the Samsung ecosystem.

“The role of the television in Indian homes has evolved – it’s no longer just about watching content, but about enabling connected, intelligent lifestyles. With the introduction of Samsung Vision AI across our widest-ever premium lineup, we are delivering a future-ready TV experience that goes beyond stunning visuals. Samsung Vision AI ushers in a truly personalized, AI-powered screen experience, where the viewer is more important than what’s being viewed. We are calling this shift ‘It’s Your Show’ – an experience where users are in complete control, with the TV adapting to their unique preferences, habits, and ecosystem. Our new AI TV lineup breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in India’s premium television segment,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung Vision AI: Powering a New Generation of Smart, Personalized Entertainment Experiences

Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviours. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display.

Several features come together to redefine the big screen experience-

Universal Gesture Control allows users to effortlessly navigate their Samsung Smart AI TV using simple hand movements, eliminating the need for a remote. This feature utilizes AI technology, and a connected Galaxy Watch to recognize gestures, allowing for intuitive control over various TV functions.

AI Upscaling Pro elevates lower-resolution content to near-8K quality, ensuring every detail is crystal clear. Powered by Samsung’s NQ8 AI Gen3 Processor, this feature sharpens images and enhances clarity, delivering a vivid and lifelike viewing experience.

Generative Wallpaper transforms idle screens into dynamic, personalized art canvases, creating visuals that match moods or occasions. Leveraging AI, this feature generates unique 4K images, allowing users to personalize their viewing experience with custom artwork. ​

Multi-Device connectivity keeps users updated about their living environment with real-time alerts and energy monitoring. Integrated with SmartThings, it provides real-time summaries of the home’s status and suggests necessary actions, enhancing peace of mind whether users are at home or away.

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Pet and Family Care Mode provides peace of mind by detecting unusual activities of pets or family members and by automatically adjusting home settings for added comfort. Utilizing on-device AI, it can detect events such as a dog barking or a baby crying, alerting users when attention is needed.

Samsung’s Most Advanced AI-Powered Neo QLED 8K TV Redefines Visual Display Technology

Leading the 2025 AI TV lineup is the flagship Neo QLED 8K QN950F, designed to deliver the pinnacle of TV innovation. Powered by the advanced NQ8 AI Gen3 Processor, which employs 768 AI neural networks, this TV brings breakthrough features to life. Ensuring an exceptional viewing experience with crisp details, regardless of the input source, it is encased in an ultra-slim, minimalist Infinity Air design. The Neo QLED 8K QN950F is an object of beauty and a technological prowess, offering a truly immersive and sophisticated cinematic visual display.

The 8K AI Upscaling Pro feature intelligently analyzes and enhances any content to 8K quality, preserving details and textures with remarkable accuracy.

The Glare-Free technology ensures distraction-free viewing even in brightly lit spaces, reducing reflections without compromising colour or contrast.

Q-Symphony and Dolby Atmos combine to deliver a deeply immersive, multidimensional audio experience by perfectly synchronizing the TV speakers with compatible Samsung soundbars.

The ultra-fast 240Hz refresh rate ensures fluid motion and razor-sharp visuals, ideal for high-speed action, sports, and next-gen gaming.

AI Mode intelligently optimizes picture and sound based on content type and surroundings, delivering a customized viewing experience.’

The Neo QLED 8K is available in sizes of 85, 75, and 65 inches.

Lineup for All Entertainment Needs: Neo QLED 4K

The QN90F, QN85F, QN80F and QN70F models headline the Neo QLED 4K lineup. The QN90F features Quantum Matrix Technology Plus with 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free viewing and a powerful 60W 4.2.2 channel speaker system with Dolby Atmos and Q-Symphony for a cinematic audio-visual experience and Samsung’s signature Neo Slim design with Art Store and Generative Wallpaper support.

Samsung’s   2025 OLED TVs push performance further with NQ4 AI Gen3 Processor supported by 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free Viewing, and AI Motion Enhancer Pro for exceptional clarity in fast-moving scenes. These models support 100% Color Volume, are PANTONE Validated, and feature a minimalist Infinity One design with Attachable Slim One Connect to reduce clutter.

Samsung has also curated localized Smart Experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness.’

Cloud Gaming Service enables users to experience AAA games with Plug and Play – with no console or PC required.

Samsung Education Hub helps users to experience Big Screen Learning with live classes, making learning for your kids more interactive and immersive.

TV Key service upscales consumers as there is no requirement for a set-top box as it enables direct transmission of content through the cloud.

Samsung TV Plus provides 125+ national and international channels absolutely free with instant access to news, movies, entertainment and more.

The 2025 Samsung AI TVs come equipped with a built-in SmartThings hub, transforming the television into a central command centre for connected living. This integration allows users to effortlessly connect and control a wide array of smart devices. Additionally, SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home. The platform’s ambient sensing capabilities analyse human movements and environmental sounds, allowing the system to adapt settings such as lighting and temperature to suit daily routines, thereby enhancing comfort and convenience. ​

Fortified with Samsung Knox, a comprehensive security platform that safeguards user data and privacy, high security standards are maintained. It detects and prevent unauthorized changes, blocks phishing websites to protect against malicious sites, and enhanced personal information protection through Samsung Knox Vault.

To ensure a future-ready and secure smart TV experience, Samsung’s 2025 AI TV lineup comes with 7 years of guaranteed OS upgrades at no additional cost. This industry-leading commitment extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements. Whether it’s advanced AI functionality or seamless SmartThings integration, consumers can enjoy a consistently premium experience year after year, making their investment in Samsung’s Vision AI-powered TVs truly future-proof.

Price, Offers & Availability

The 2025 lineup of Neo QLED 8K, Neo QLED 4K, OLED, and The Frame TVs will be available for pre-order from May 7, 2025 across Samsung retail stores, Samsung.com, and leading offline and online retail channels.

As part of the pre-order offer, consumers purchasing Neo QLED 8K, Neo QLED 4K, OLED TVs and The Frame can avail of exciting benefits, such as Free Soundbar worth up to INR 90990, cashback of up to 20%, Easy EMI with zero down payment, lowest EMI starting INR 2990 and up to 30-month EMI tenure. These offers are valid till May 28, 2025.

• Samsung’s Neo QLED 8K range starts from INR 272990
• Samsung’s Neo QLED 4K range starts from INR 89990
• Samsung’s OLED range starts from INR 154990
• Samsung’s QLED range starts from INR 49490
• Samsung’s Frame TVs range starts from INR 63990

The 2025 Samsung AI TV lineup is available in a wide spectrum of screen sizes, catering to every viewing preference and space requirement. The range includes 43″, 50″, 55″, 65″, 75″, 77″, 83″, 85″, 98″ and the ultra-large 100” and 115″. From compact personal entertainment zones to immersive home theatres, this diverse selection ensures there’s a perfect AI-powered screen for every room and need.

Samsung, India’s largest consumer electronics brand, has announced its exclusive Festive Campaign to celebrate Gudi Padwa, Ugadi, and Holi with incredible deals on its premium AI big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED, and Crystal 4K UHD TV models. Running from March 5 to March 31, 2025, this campaign presents consumers with unmatched offers to upgrade their home entertainment experience.

Elevating home entertainment to the next level, Samsung’s premium range of TVs offer AI-powered picture quality, immersive sound, and sleek designs. Consumers can also avail a free TV worth up to ₹2,04,990 or a free soundbar worth up to ₹90,990 on select purchases. To make these innovations more accessible, Samsung is offering up to 20% cashback, zero down payment, and easy EMI options starting at just INR 2990 for up to 30 months. Additionally, they can enjoy up to 45% off on Samsung Soundbars with the purchase of any Samsung TV, making it the perfect opportunity to upgrade to a cinematic viewing experience. These offers will be available on Samsung.com, leading online portals, and select Samsung retail outlets across India.

“At Samsung, we continuously strive to enhance the consumers viewing experience by offering cutting-edge technology combined with attractive deals, bringing best-in-class technology into their homes. Our premium AI-powered TVs redefine entertainment, offering unparalleled picture quality, immersive sound, and seamless connectivity. As we celebrate the month of festivals with Awesome India, we are excited to offer exclusive deals on Samsung’s range of AI-powered TVs. Through these exciting festive offers, we aim to make premium home entertainment more accessible, allowing consumers to elevate their viewing experience and celebrate with their loved ones in the most immersive way possible,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung’s latest festive offers, running in the month of March, are designed to make AI-powered home entertainment more accessible. The premium TV range ensures consumers enjoy immersive visuals with advanced AI upscaling, lifelike color accuracy, and superior sound quality. Samsung TVs, equipped with Dolby Atmos and Q-Symphony, deliver multidimensional audio, making every scene more captivating. Moreover, with Samsung Knox security, users can enjoy a secure and seamless smart TV experience. Powered by AI and Quantum Matrix Technology, these TVs deliver superior contrast, clarity, and brightness, transforming any living room into a home theatre.

Samsung’s festive campaign underscores its commitment to innovation and consumer delight, offering the perfect blend of technology, design, and value. The offers are available on 55” & above TV  sizes across the Neo QLED 8K, Neo QLED 4K, OLED TV and Crystal 4K UHD TV range.

Samsung TV Models

Neo QLED 8K

Samsung’s Neo QLED 8K range features the NQ8 AI Gen2 Processor, enabling a transformative AI-powered viewing experience. With 256 AI neural networks, this processor optimizes picture and sound quality, delivering an unparalleled 8K experience, whether streaming, gaming, or watching live sports. Motion Xcelerator Turbo Pro ensures consistently crisp visuals and ultra-fast speeds for a smooth gaming experience.

Neo QLED 4K

Samsung’s Neo QLED 4K lineup, powered by the NQ4 AI Gen2 Processor, enhances any content to stunning 4K resolution. Quantum Matrix Technology ensures impeccable contrast, while the world’s first Pantone Validated display guarantees true-to-life color accuracy. With Dolby Atmos integration, the Neo QLED 4K range provides an immersive cinematic experience.

QLED TV

Samsung’s QLED TVs utilize Quantum Dot technology to deliver 100% color volume, ensuring vibrant visuals at any brightness level. Designed to blend seamlessly into any home, these ultra-slim TVs offer a perfect combination of style and performance.

OLED TV

Samsung’s glare-free OLED TV eliminates unwanted reflections while preserving deep blacks and crisp images in all lighting conditions. Featuring the NQ4 AI Gen2 Processor, Real Depth Enhancer, and OLED HDR Pro, these TVs redefine picture quality. With Motion Xcelerator 144Hz, Samsung OLED TVs offer ultra-smooth visuals, making them the ultimate choice for gaming enthusiasts.

Samsung, India’s largest consumer electronics brand, has launched its ‘Big TV Days’ campaign to celebrate the New Year and Republic Day season. Offering unmatched deals on its premium big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED and 4K UHD TV models, the campaign will run from January 3 to January 31, 2025.

Consumers looking to elevate their home entertainment experience can benefit from incredible offers, including free Samsung TVs worth up to ₹204,990 and free soundbars worth up to ₹99,990 with select purchases. Bringing the best-in-class viewing experience to homes across the country, Samsung’s premium range of TVs deliver life-like picture quality, powered by AI upscaling and innovative technology, making every frame sharper, more immersive, and true to life. Ushering a new year along with a revolutionary audio-visual experience, customers can also avail up to 20% cashback, zero down payment, and lowest EMI options with a tenure of up to 30 months. These attractive deals will be available on Samsung.com, leading online portals and Samsung retail outlets across India.

“At Samsung, we are redefining home entertainment with our ‘Big TV Days’ campaign, offering unmatched deals on our premium AI-powered TVs. Designed to deliver stunning visuals, immersive sound, and smart connectivity, these televisions transform living spaces into cinematic hubs. Samsung televisions take the style quotient several notches higher while providing complete security enabled by Samsung Knox. We are excited to bring next-level viewing experiences to consumers across India with added benefits in the New Year,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

The new offers are aimed to democratize AI technology and make Samsung’s latest range of premium TVs more accessible to consumers. Powered by AI upscaling and AI optimisation, Samsung’s premium AI TVs breathe life into consumer’s content. Samsung TVs make it easier than ever to escape into the action of every scene with Q-Symphony & Dolby Atmos, multi-dimensional sound that is played from every corner of the screen, elevating the viewing experience to that of a movie theatre. Additionally, keeping user’s privacy under lock and key, Samsung Knox security protects the TV and its connected devices from unauthorized activity.

Powered by AI and Quantum Matrix Technology, these TVs display unparallel contrast, clarity, and brightness, delivering a cinematic adventure in every living room. Underscoring its commitment to democratizing AI and transforming TV-viewing experience for Indian consumers, Samsung ‘Big TV Days’ sale offer the perfect blend of innovation, premium design, and exceptional value. The new offers are available on 98”/85”/77”/75”/65”/55” sizes across the Neo QLED 8K, Neo QLED 4K, and OLED TV range, Neo QLED 8K.

Samsung’s Neo QLED 8K range is powered by the NQ8 AI Gen2 Processor, which enables AI-powered content viewing experience, providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience, whether its streaming OTT services, playing video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

Samsung’s Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

Samsung, India’s largest consumer electronics company, today announced a new era of AI TVs with the launch of its ultra-premium Neo QLED 8K, Neo QLED 4K and OLED TVs at the ‘Unbox & Discover’ event at Samsung Opera House in Bengaluru. The 2024 line-up of Neo QLED 8K, Neo QLED 4K and OLED TVs elevate your home entertainment experience with powerful, AI-driven solutions.

“Samsung is bringing the transformative power of Artificial Intelligence (AI) across product categories to improve consumers’ lifestyles. That’s why we have integrated AI to home entertainment to offer exceptional viewing experiences for our consumers. Our 2024 range of Neo QLED 8K, Neo QLED 4K and OLED TVs redefine the home entertainment experience and offer new innovations across accessibility, sustainability and enhanced security with the power of AI,” said JB Park, President and CEO, Samsung Southwest Asia.

“Televisions have emerged as the centerpieces of modern living, seamlessly integrating technology and lifestyle. The rising demand for larger screen sizes in India reflects consumers’ preference for premium TVs. We are launching AI TVs that have been designed to set a new standard in visual immersion and sound quality. With the launch of our new range of AI-powered 8K Neo QLEDs, 4K Neo QLEDs and OLED TVs, we are confident of extending our market leadership in India,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Neo QLED 8K with new NQ8 AI Gen3 Processor for Clarity, Sound and Smart Experiences

Samsung’s flagship TV – Neo QLED 8K – is equipped with the advanced NQ8 AI Gen3 processor, marking a significant leap in AI TV

technology. The NQ8 AI Gen3 processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eight-fold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Several AI features come together to redefine the big screen experience on the 2024 Neo QLED 8K:

AI Picture Technology brings out the finest details with outstanding clarity and naturalness, including facial expressions and other subtle nuances. 

AI Upscaling Pro transforms content to closely match the 8K display.

AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports, helping users enjoy every moment. During a match, it helps in tracking the ball without any distortion, making users feel they are watching the match LIVE in a stadium.

Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene.

AI Sound Technology helps deliver precise audio with Active Voice Amplifier Pro, which detects background noises and adjusts volume automatically. Object Tracking Sound Pro enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

AI Auto Game Mode recognizes both the game and the genre and automatically tailors the picture quality and sound quality settings.

AI Customization Mode adjusts the picture for each scene based on user preference basis the content type.

AI Energy Mode saves power without compromising picture quality.

The Neo QLED 8K is available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches. 

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, World’s First Glare-Free OLED

The 2024 Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience.

The Neo QLED 4K is available in two models, QN85D and QN90D, and in sizes of 55, 65, 75, 85 and 98 inches.

Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. 

Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Samsung OLED TV will be available in two models — S95D and S90D — in sizes of 55, 65, 77 and 83 inches.

Samsung has also curated localized Smart Experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness.

Cloud Gaming Service enables users to experience AAA games with Plug and Play – with no console or PC required.

Samsung Education Hub helps users to experience Big Screen Learning with live classes, making learning for your kids more interactive and immersive.

Smart Yoga can be experienced with an AI- enabled mat. You not only get real-time asana tracking tips, but also posture correction feedback.

Additionally, with TV Key Cloud service, consumers no longer need a set-top box as it enables direct transmission of content through the cloud.

Samsung TV Plus provides 100+ channels absolutely free with instant access to news, movies, entertainment and more.

The 2024 Neo QLED 8K, New QLED 4K and OLED TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices.

Samsung’s 2024 screen lineup also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances.

The new AI TVs also provide a highly personalized experience with apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Samsung also announced the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and soundbar, the Music Frame promises an enhanced auditory experience that complements any space.

Price and Pre-Order Offer

As part of pre-order offer, consumers purchasing the Neo QLED 8K, Neo QLED 4K and glare-free OLED range will receive a free soundbar worth up to INR 79990, Freestyle worth INR 59990, Music Frame worth INR 29990, depending on the model, until April 30, 2024. Consumers can also avail up to 20% cashback depending on the model.

• Samsung’s Neo QLED 8K range starts from INR 319990 
• Samsung’s Neo QLED 4K range starts from INR 139990
• Samsung’s OLED range starts from INR 164990

Meet Pawel Achtel, a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica. The filmmaker’s extensive diving experience informs his cinematographic work — which has captured the attention of industry leaders such as National Geographic, BBC and Discovery — providing a unique perspective on life underwater and highlighting his expertise in designing and producing advanced cinematography equipment. He was also involved in capturing 8K resolution underwater sequences for “Avatar: The Way of Water.”

Samsung Newsroom sat down with Pawel Achtel to dive into the details of underwater cinematography and explore how Samsung’s Neo QLED 8K lineup is reshaping the landscape for filmmakers and viewers at home.

How 8K Technology Transforms Underwater Filmmaking

In fields like underwater cinematography, where visuals matter most, Samsung’s Neo QLED 8K is indispensable. Not only does it help viewers feel immersed in the scene, but it is also vital for filmmakers to assess underwater footage.

Due to variables like ocean currents and light refraction, filming underwater in true 8K quality can be difficult. “But, when all the circumstances line up, the results are breathtaking,” shared Achtel.

While advanced technologies like submersible lenses assist in capturing these shots, Neo QLED 8K — known for its high resolution and clarity — allows filmmakers like Achtel to closely examine even the smallest details of underwater scenes. This close look helps improve sharpness and other aspects of image quality after filming, overcoming the challenges of underwater optics.

▲ Samsung’s Neo QLED 8K helps cinematographers closely examine details and improve picture quality

“The underwater world is elusive — and filmmakers have a rare opportunity to allow people to see it in great detail, in a way people may not see elsewhere,” said Achtel. “It makes these shots interesting and captivating as they reveal an environment completely foreign to us in stunning detail.”

Samsung made waves at CES 2024 by introducing the latest Neo QLED 8K with the new NQ8 AI Gen3 processor, delivering a cinematic experience at home. Impressed by its features, the filmmaker called the TV “a transformative advancement.”

He specifically praised features like 8K AI Upscaling Pro and AI Motion Enhancer Pro,¹ available on select Neo QLED 8K models, highlighting Samsung’s commitment to outstanding visuals. “Having witnessed the advanced features at CES 2024, I can confidently say they enhance realism and immersion,” added Achtel.

However, for this underwater cinematographer, the true power of 8K lies in the seamless integration of production and viewing technologies — charting a new course in content creation and consumption.

Diving Deep Into 8K Home Cinema

As the development and adoption of 8K filming equipment continues to grow, it’s also driving the creation of content that fully embraces the potential of 8K resolution. The unparalleled realism and captivating qualities of 8K make it an essential tool for storytelling, especially for content that demands a powerful visual impact.

Take underwater footage, for example, which is often played at a slower pace — giving audiences the time to absorb unfamiliar environments and take in details that might otherwise go unnoticed.

▲ Various factors including currents and light refraction present challenges for capturing clear, beautiful shots underwater

On the Neo QLED 8K, viewers can appreciate the “impressive color accuracy” and “nuanced portrayal of detailed scenes” of the ocean’s depths. From the calming blue water to the vivid and bright hues of fish and coral reefs, Achtel attributes the appeal of his 8K underwater imagery to the variety of striking colors and patterns. With Neo QLED 8K, the benefits now extend beyond just the content itself.

“On the viewing side, Neo QLED 8K plays a pivotal role in bringing the 8K ecosystem to life,” he explained. “It not only showcases content with remarkable clarity but also upscales lower-resolution footage to nearly 8K quality, ensuring an immersive viewing experience of the highest caliber.”

Given its advanced picture quality powered by increased neural networks and cutting-edge AI upscaling features, Neo QLED 8K elevates the viewing experience — even with content not initially captured in 8K. Combining advanced image quality with larger screen sizes also opens new possibilities for home viewing to offer an experience that rivals that of traditional big-screen setups.

In the ever-evolving landscape of visual storytelling, enhancing a TV’s ability to process non-8K content offers significant benefits and inspires filmmakers to strive for higher quality content.

“At the end of the day, having a device with an enhanced visual experience and immersive capabilities empowers cinematographers to craft and evaluate captivating content that resonates deeply with viewers,” said Achtel.

The role of 8K technology in underwater cinematography and home entertainment underscores its transformative potential to enhance visual storytelling and enrich the viewing experience for audiences around the world.

To learn more about Samsung’s Neo QLED 8K, visit samsung.com.

¹ 8K AI Upscaling Pro and AI Motion Enhancer Pro are exclusive features of the QN900D model.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”

To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”

This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.

For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 

About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

Are you someone who gets lost in the virtual reality of action-adventure gaming? With the new line-up of Samsung Neo QLED TVs, it’s time to upgrade for the ultimate gaming experience.

Power up your reaction time with a high refresh rate, never lose a valuable second with low input lag, and envisage yourself in the game. With these advanced features, Samsung Neo QLED TVs are taking gaming to new heights for a more lifelike experience.

Here is why it is a game-changer:

Immerse with Motion Xcelerator Turbo Pro: Motion Xcelerator Turbo Pro delivers peak performance, consistently creating  crisp visuals and blazing-fast speeds for high-speed gaming. This gaming powerhouse TV virtually eliminates lag and motion blur with Game Motion Plus, delivering up to 144Hz for compatible PC-connected gaming content.

Play in any setting with Quantum Matrix Technology: Samsung’s Quantum Matrix Technology enhances the display by using precise lighting control. It incorporates a dense array of LED backlights that can be individually dimmed or brightened, enabling deeper blacks and brighter highlights. This ensures that every scene in your game is displayed with incredible contrast and an extensive range of colors, making it feel more vibrant and dynamic.

Go into realism with advanced HDR: Witness a broader spectrum of colors with High Dynamic Range (HDR) technology that enhances the overall visual experience. The Neo QLEDTVs support  HDR formats such as HDR10+ and Dolby Vision, delivering more lifelike and realistic visuals, and allowing you to see every detail in your games exactly as the developers intended.

Experience incredible flow with low input lag: The TV offers low input lag, minimizing the delay between your controller input and the on-screen response. This is essential for gaming, as it ensures your actions are translated to the screen almost instantaneously.

Escape from reality with enhanced Audio: The immersive gaming experience of the new lineup of Neo QLED TVs is not limited to visuals only . The televisions also pay  attention to audio quality. With built-in speakers or support for external sound systems, you can enjoy rich and immersive soundscapes that enhance your gameplay.

Elevate the game with gaming optimizations: To elevate the experience for every type of gamer, Samsung has included Auto Game Mode, which automatically detects when a game is being played and optimizes the TV settings for the best gaming performance. Additionally, the Neo QLED  TV offers advanced gaming features such as e HDMI 2.1 ports, which support Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

▲ HDR displays a wider range of colors with brighter highlights compared to SDR.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

▲ Precise backlight control with Quantum Matrix Technology Pro.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

Pursuing Simplicity With a Purpose 

▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a process of focusing solely on the immersive experience and eliminating everything else”

The essence of the TV experience is defined by both what you see and what you hear. Samsung Electronics has long focused on creating a “TV without a bezel” to provide a seamless experience that eliminates unnecessary distractions, and it continues to adhere to the idea of “simple, yet meaningful.” A few years ago, this journey came to the point of minimizing the company logo in the front; this year, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to represent the culmination of Samsung’s design philosophy.

“We focus on the core activities of the TV experience — which is watching and listening to content — and deliver value by leaving only the beauty of simplicity,” said Jangho Kim, who helped design the TV.

‘Design’ Paving the Way for Even-Larger TVs

As screens get larger, users have higher expectations for a new viewing experience. The current embodiment of Samsung’s TV design philosophy can be summarized as “One Plate Design,” to provide a perfectly immersive environment while eliminating potential concerns about the 98-inch size.

“We created the ‘One Plate Design’ by adopting a basic, simple design language so that TVs don’t seem intrusive to space. Being completely flat, you can hang the TV flush against the wall,” said Kim. “The TV is physically slim, but with a purpose: it all adds up to provide a truly immersive experience.”

▲ With a minimalist approach, the “One Plate Design” (QN100B, in this case) gives the impression of a single plate floating in the air (left) with a simple, barely noticeable stand supporting it (right)

The stand also heeds the minimalistic design philosophy, providing a sturdy foundation that does not obstruct the user’s view. Made up of two sheets of metal, the compact stand evokes a clean design while holding the ultra-wide screen steady — it doesn’t need to visually boast its 98-inch-screen-bearing prowess. “We made great efforts to find the optimal structure and ratio that can firmly balance a 98-inch TV without shaking or falling over,” said Kim. “The stand was developed with a simple but sleek and stylish design that can naturally blend in with the TV.”

The creation of this new, innovative product is the result of many talented minds from different departments coming together. Kim expressed how the expertise of various engineers, including those from the circuit, mechanics and materials departments, helped tremendously in realizing the slim, sleek and simple design statement.

Incredible Detail on a Larger Scale

As the design language for TVs — like many other electronic devices — has become simpler, some jokingly say that there’s not much left to design. But Kim smiles and says, “that’s why the details become increasingly important.”

For example, the 2023 98-inch Neo QLED’s Slim One Connect box was newly designed to blend in even more seamlessly to the users’ environment. The One Connect box helps users simplify their viewing field by allowing them to connect power and various input sources (e.g., cable box, gaming console, LAN cable) through a dedicated device. Compared to previous models, which required a separate space to place the device, the new Neo QLED 8K’s Slim One Connect box can be easily latched onto the back of the TV or on the stand. Regardless of where you place the TV — whether on a wall, a dedicated TV stand or another piece of furniture — you can enjoy your viewing experience without being distracted by unsightly cables, wires or external devices.

▲ The new Slim One Connect box seamlessly attaches to the stand of the QN900C; sophisticated speaker holes can also be seen on the side

“We revamped the new Slim One Connect box to help users build a seamless TV environment in their homes,” Kim stated. “Ease of installment and minimal cable arrangements are also part of the TV experience. We took these aspects into consideration and really dug into the details in designing the new Slim One Connect box.”

▲ Speaker units in the back of a QN900C

Details can also be found in the sound system. Speaker holes were strategically placed on the side with woofer units in the back for both performance and aesthetic pleasure. “We are doing our best to maintain the beauty of the product at every angle — that includes the back,” explains Kim. The large units help add visual credibility to the set’s sound performance while making the TV visually pleasing from all angles.

These speaker positions, of course, have practical purposes, too. The various directions and spacing alignments of the units help better enable features such as Object Tracking Sound; the exposed woofers can bounce sound off the back walls and fill the room.

▲ Kim vows to continue the push to eliminate outdated ideas in pursuit of new values in his designs

As it continues to capture the attention of users around the world, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its sleek design, crisp graphics and superior sound quality. Up front, all but the screen is basically eliminated. Details on the sides and back elegantly fill the rest of the immersive experience. A constant process of eliminating, innovating and refining, Samsung TV designs continue to thrive for an even more immersive viewing (and listening) experience.

With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews.

Future-Proof Your Home Entertainment With Neo QLED 8K

▲ Samsung Neo QLED 8K

Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews.

At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels.

Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a “Top Pick 2023” for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” 

TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023)

Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K

Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution.

Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.”

T3 honored the QN95C with its “Platinum Award” and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023)

Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.”

The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.”

Game-Changing OLED Experience Powered by Neural Quantum Processor 4K

▲ Samsung OLED

Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors.

Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.”

Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.”

Lifelike Soundstage Powered by Q-Symphony and Sound Remastering

▲ Speakers on the rear side of Samsung Neo QLED (QN900C)

A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup.

Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars.

Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as “Highly Recommended,” and gave it five out of five stars.

Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com.