Samsung, India’s largest consumer electronics brand, today announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers. At the heart of this launch is the new Samsung Vision AI that delivers an unparalleled home entertainment experience with next-generation AI capabilities. Staying true to its commitment to innovation, Samsung’s latest range redefines how users interact with screens, turning them into intelligent companions that enrich everyday living.

Samsung Vision AI – a cutting-edge technology framework – pairs AI-enhanced picture and sound for maximum performance with personalized experience. Samsung Vision AI is built on three pillars.

1. AI Mode optimizes picture quality and sound in real time by using advanced deep-learning algorithms that adapt to both content and ambient surroundings, ensuring stunning visuals and immersive audio every time.
2. AI Experience personalizes content discovery and settings by learning user preferences over time, delivering a smarter, more intuitive interaction.
3. Multi-Device Connectivity seamlessly connects the TV with smartphones, tablets, and other smart devices, enabling effortless content sharing, control, and continuity across the Samsung ecosystem.

“The role of the television in Indian homes has evolved – it’s no longer just about watching content, but about enabling connected, intelligent lifestyles. With the introduction of Samsung Vision AI across our widest-ever premium lineup, we are delivering a future-ready TV experience that goes beyond stunning visuals. Samsung Vision AI ushers in a truly personalized, AI-powered screen experience, where the viewer is more important than what’s being viewed. We are calling this shift ‘It’s Your Show’ – an experience where users are in complete control, with the TV adapting to their unique preferences, habits, and ecosystem. Our new AI TV lineup breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in India’s premium television segment,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung Vision AI: Powering a New Generation of Smart, Personalized Entertainment Experiences

Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviours. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display.

Several features come together to redefine the big screen experience-

Universal Gesture Control allows users to effortlessly navigate their Samsung Smart AI TV using simple hand movements, eliminating the need for a remote. This feature utilizes AI technology, and a connected Galaxy Watch to recognize gestures, allowing for intuitive control over various TV functions.

AI Upscaling Pro elevates lower-resolution content to near-8K quality, ensuring every detail is crystal clear. Powered by Samsung’s NQ8 AI Gen3 Processor, this feature sharpens images and enhances clarity, delivering a vivid and lifelike viewing experience.

Generative Wallpaper transforms idle screens into dynamic, personalized art canvases, creating visuals that match moods or occasions. Leveraging AI, this feature generates unique 4K images, allowing users to personalize their viewing experience with custom artwork. ​

Multi-Device connectivity keeps users updated about their living environment with real-time alerts and energy monitoring. Integrated with SmartThings, it provides real-time summaries of the home’s status and suggests necessary actions, enhancing peace of mind whether users are at home or away.

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Pet and Family Care Mode provides peace of mind by detecting unusual activities of pets or family members and by automatically adjusting home settings for added comfort. Utilizing on-device AI, it can detect events such as a dog barking or a baby crying, alerting users when attention is needed.

Samsung’s Most Advanced AI-Powered Neo QLED 8K TV Redefines Visual Display Technology

Leading the 2025 AI TV lineup is the flagship Neo QLED 8K QN950F, designed to deliver the pinnacle of TV innovation. Powered by the advanced NQ8 AI Gen3 Processor, which employs 768 AI neural networks, this TV brings breakthrough features to life. Ensuring an exceptional viewing experience with crisp details, regardless of the input source, it is encased in an ultra-slim, minimalist Infinity Air design. The Neo QLED 8K QN950F is an object of beauty and a technological prowess, offering a truly immersive and sophisticated cinematic visual display.

The 8K AI Upscaling Pro feature intelligently analyzes and enhances any content to 8K quality, preserving details and textures with remarkable accuracy.

The Glare-Free technology ensures distraction-free viewing even in brightly lit spaces, reducing reflections without compromising colour or contrast.

Q-Symphony and Dolby Atmos combine to deliver a deeply immersive, multidimensional audio experience by perfectly synchronizing the TV speakers with compatible Samsung soundbars.

The ultra-fast 240Hz refresh rate ensures fluid motion and razor-sharp visuals, ideal for high-speed action, sports, and next-gen gaming.

AI Mode intelligently optimizes picture and sound based on content type and surroundings, delivering a customized viewing experience.’

The Neo QLED 8K is available in sizes of 85, 75, and 65 inches.

Lineup for All Entertainment Needs: Neo QLED 4K

The QN90F, QN85F, QN80F and QN70F models headline the Neo QLED 4K lineup. The QN90F features Quantum Matrix Technology Plus with 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free viewing and a powerful 60W 4.2.2 channel speaker system with Dolby Atmos and Q-Symphony for a cinematic audio-visual experience and Samsung’s signature Neo Slim design with Art Store and Generative Wallpaper support.

Samsung’s   2025 OLED TVs push performance further with NQ4 AI Gen3 Processor supported by 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free Viewing, and AI Motion Enhancer Pro for exceptional clarity in fast-moving scenes. These models support 100% Color Volume, are PANTONE Validated, and feature a minimalist Infinity One design with Attachable Slim One Connect to reduce clutter.

Samsung has also curated localized Smart Experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness.’

Cloud Gaming Service enables users to experience AAA games with Plug and Play – with no console or PC required.

Samsung Education Hub helps users to experience Big Screen Learning with live classes, making learning for your kids more interactive and immersive.

TV Key service upscales consumers as there is no requirement for a set-top box as it enables direct transmission of content through the cloud.

Samsung TV Plus provides 125+ national and international channels absolutely free with instant access to news, movies, entertainment and more.

The 2025 Samsung AI TVs come equipped with a built-in SmartThings hub, transforming the television into a central command centre for connected living. This integration allows users to effortlessly connect and control a wide array of smart devices. Additionally, SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home. The platform’s ambient sensing capabilities analyse human movements and environmental sounds, allowing the system to adapt settings such as lighting and temperature to suit daily routines, thereby enhancing comfort and convenience. ​

Fortified with Samsung Knox, a comprehensive security platform that safeguards user data and privacy, high security standards are maintained. It detects and prevent unauthorized changes, blocks phishing websites to protect against malicious sites, and enhanced personal information protection through Samsung Knox Vault.

To ensure a future-ready and secure smart TV experience, Samsung’s 2025 AI TV lineup comes with 7 years of guaranteed OS upgrades at no additional cost. This industry-leading commitment extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements. Whether it’s advanced AI functionality or seamless SmartThings integration, consumers can enjoy a consistently premium experience year after year, making their investment in Samsung’s Vision AI-powered TVs truly future-proof.

Price, Offers & Availability

The 2025 lineup of Neo QLED 8K, Neo QLED 4K, OLED, and The Frame TVs will be available for pre-order from May 7, 2025 across Samsung retail stores, Samsung.com, and leading offline and online retail channels.

As part of the pre-order offer, consumers purchasing Neo QLED 8K, Neo QLED 4K, OLED TVs and The Frame can avail of exciting benefits, such as Free Soundbar worth up to INR 90990, cashback of up to 20%, Easy EMI with zero down payment, lowest EMI starting INR 2990 and up to 30-month EMI tenure. These offers are valid till May 28, 2025.

• Samsung’s Neo QLED 8K range starts from INR 272990
• Samsung’s Neo QLED 4K range starts from INR 89990
• Samsung’s OLED range starts from INR 154990
• Samsung’s QLED range starts from INR 49490
• Samsung’s Frame TVs range starts from INR 63990

The 2025 Samsung AI TV lineup is available in a wide spectrum of screen sizes, catering to every viewing preference and space requirement. The range includes 43″, 50″, 55″, 65″, 75″, 77″, 83″, 85″, 98″ and the ultra-large 100” and 115″. From compact personal entertainment zones to immersive home theatres, this diverse selection ensures there’s a perfect AI-powered screen for every room and need.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

Samsung, India’s largest consumer electronics brand, today announced exciting offers on its big TVs, including the ultra-premium Neo QLED, OLED and Crystal 4K UHD TVs. The ‘Big TV Days’ offers have been introduced for the T20 Cricket World Cup to enhance users’ entertainment experience by truly bringing the stadium home.

Customers purchasing Samsung TVs during ‘Big TV Days’ will get a free Serif TV worth INR 89990 or a Soundbar worth INR 79990 free, depending upon the TV purchased. Customers can also avail easy EMI starting INR 2990, and cashback up to 20%. The offers will be available on Samsung.com, leading retail stores, and various other online platforms, ensuring convenience for consumers nationwide. The offers will be available between June 1 and June 30, 2024. The offers are available on 98″/85″/83″/77″/75″ sizes across the Neo QLED, OLED and Crystal 4K UHD TV range on select models.

Samsung is bringing the transformative power of Artificial Intelligence (AI) in home entertainment to improve consumers’ lifestyles and offer exceptional viewing experiences. These televisions redefine the home entertainment experience, offering accessibility, sustainability and enhanced security with the power of AI.

“Our ‘Big TV Days’ campaign coincides with the T20 Cricket World Cup to meet the growing demand for larger screen sizes and premium viewing experiences. By offering our ultra-premium range of TVs including Neo QLED, OLED and Crystal 4K UHD TVs with exciting offers, we aim to bring the immersive experience of a stadium directly to our customers’ homes. With our state-of-the-art AI-powered televisions, customers can expect exceptional picture quality, immersive audio and sleek designs. Furthermore, the addition of AI provides an unparalleled cricket viewing experience for consumers with features like 8K AI Upscaling and AI Motion Enhancer Pro working together to bring exceptional clarity during a live match with minimal ball distortion and blurring,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Samsung has also curated localized smart experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness, which are available in these televisions. The Cloud gaming service enables users to experience AAA games with plug and play – with no console or PC required. Samsung Education Hub helps users to experience big screen learning with live classes, making learning for your kids more interactive and immersive. Additionally, with TV Key Cloud service, consumers no longer need a set-top box as it enables direct transmission of content through the cloud. Samsung TV Plus provides 100+ channels free with instant access to news, movies, entertainment and more.

Neo QLED 8K

The Neo QLED 8K range comes powered by the NQ8 AI Gen2 Processor, which enables AI-powered experience for content providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience whether you are streaming OTT services, playing your favourite video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

The 2024 Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

UHD TV

Samsung’s UHD TV brings colours to life with Dynamic Crystal Colour technology, offering lifelike variations and subtle details in every shade. Motion Xcelerator keeps fast-moving action smooth and clear, making every game, movie, or show, more immersive and enjoyable.

Samsung Electronics today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with unprecedented performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro¹: Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in sporting contents — such as ball distortion — by streaming high-resolution sports matches through this feature² powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth,³ allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronization across shows, movies, and playlists. It’s a technology that perfectly synchronizes TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilizes exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalized content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalized recommendations and a more customized overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favorite channels and content while offering tailored content suggestions based on viewing history.
• ‘Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the center of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+,⁴ a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service⁵ puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.
• FlexIt: Live one-on-one sessions with top fitness and wellness professionals
• Tail: provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.
• Multi Control: Allows more efficient work from home by giving users control of all their screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customizable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Enjoy your favorite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed every day by your favorite artist. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favorite content on Samsung Neo QLED than ever before.

• Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customizable app incorporates UI enhancements such as intuitive button placement, distinct colors and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favorite TV shows, movies and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalance colors, the feature enables users with low vision to more clearly see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy so pure that it’s Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.⁶

New ‘OLED Glare Free’ technology⁷ — specifically designed for 2024 OLED screens — preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialized hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deeper blacks and accurate colors. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customization and personalization, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode.⁸
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar features a 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyzes audio and uses AI to optimize sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalized, immersive experiences that redefine the way people live and engage with their devices.

¹ QN900D only. 8K AI Upscaling for other models.
² Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
³ 12.9mm in depth only applies to 65’’ QN900D.
⁴ Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.
⁵ Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.
⁶ Size and model availability of OLEDs may vary by country.
⁷ UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
⁸ This feature applies to the 55’’ display and above.

Samsung, global No.1 TV brand for 17 consecutive years, today announced Freedom Fest offers with exciting deals on its big screen televisions, including the Neo QLED TV, OLED TV, QLED TV, and Crystal 4K UHD TV, ahead of the Independence Day. Freedom Fest offers give a great opportunity to consumers to revamp their home entertainment setup by upgrading to bigger screens, latest technology, and get immersive viewing experience in the comfort of their home.

Under these offers valid till August 31, 2023, consumers can get assured gifts such as free Galaxy S23 Ultra 5G worth INR 124999 (256GB/12GB variant), The Freestyle projector worth INR 69990, and Soundbars worth INR 17990 and INR 49990 on purchase of select big screen televisions. Freedom Fest offers can be availed at all leading electronic retail stores across India and on Samsung’s official online shop – Samsung.com. Consumers can enjoy an additional cashback of up to 20% and maximum cashback of INR 20000 along with easy EMI options.

“Indian consumers are increasingly opting for big screen televisions for elevated in-home entertainment and seamless connected living experience. Our TVs not only cater to these demands but are also more sustainable than ever before with AI Energy Savings, Knox Security, and SolarCell Remote etc. Hence, our premium TVs find great resonance with modern Indian consumers. The Freedom Fest offers are aimed at providing our consumers with an opportunity to embrace premium entertainment experience,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

With the purchase of the massive 98-inch Neo QLED & QLED TVs and select models of Neo QLED 8K TVs, consumers can bring home the Galaxy S23 Ultra 5G (256GB/12GB variant) worth INR 124999 free of cost, along with an additional 20% cashback of up to INR 20000.

Consumers can get The Freestyle projector worth INR 69990 free with select models of 75-inch & above Neo QLED TV, QLED TV and Crystal 4K UHD TV along with 20% cash back.

On buying select models 55-inch Neo QLED TV and 77-inch OLED TV, consumer can get a free Soundbar worth INR 49990 or INR 17990 depending on the TV model purchased along with cashback up to 20%.

For more information on offers, please visit Samsung Fest- Get Latest Deals on Smart Televisions | Samsung India

About Samsung TVs:

Neo QLED 4K and 8K TVs

The stunning Neo QLED TV range is designed to go beyond the limits of a television. Besides offering a perfect viewing experience, these televisions can be transformed into an immersive gaming screen, beautiful centerpiece of your home or even a Smart Hub to control other devices in your home. The Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs, thus offering impeccable picture clarity and colour volume. These televisions also support Dolby Atmos featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for ultimate 3D surround sound home theatre experience. The televisions are equipped with built-in IoT hub that allows you to control all your smart devices, seamlessly. With SlimFit camera, you can use your TV to even make video calls.

QLED TVs

Samsung’s QLED TV breaks new ground for premium televisions and in-home entertainment, boasting a fascinating design supported by the most advanced picture clarity. Powered by Quantum Dot technology, the television optimises brightness levels and delivers brighter and deeper colours as intended by the creators. The QLED televisions also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unequalled cinematic experience at home.

You can attach SlimFit camera to your QLED TV to make video calls. Soothing to your eyes, the television comes with EyeComfort mode that automatically adjusts the screen’s brightness and tone based on built-in sensors. Offering ‘100 percent colour volume’, QLED TV exhibits all colours of the DCI-P3 colour space irrespective of differing levels of brightness, ensuring that HDR images can be viewed in the original way the content was produced.

OLED TVs

The impressive OLED TV, which is manufactured in India, comes with Neural Quantum Processor 4K for ultimate entertainment experience by delivering incredible detail and unbelievable screen brightness. It allows content displayed on the screen to be automatically transformed to breathtakingly sharp 4K resolution regardless of the original level. The processor utilises AI-based algorithms to evaluate content on a scene-by-scene basis, and HDR OLED+ optimises each frame so that you can enjoy extraordinary details.

Crystal 4K UHD TVs

Samsung’s Crystal 4K UHD TVs render distinctive features and guarantee a premium experience on a budget. Driven by Crystal technology, the TV aims to deliver colours with unmatched sharpness and contrast levels. With a myriad of features such as Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, this TV lineup empowers consumers to enjoy enhanced picture quality and superior content consumption capabilities.

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

▲ HDR displays a wider range of colors with brighter highlights compared to SDR.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

▲ Precise backlight control with Quantum Matrix Technology Pro.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

Samsung, India’s most trusted consumer electronics and smartphones brand, today announced its biggest summer fest of the year – Fab Grab Fest, 2023. During the Fab Grab Fest, consumers can avail mega offers and exciting cashbacks like never before on a wide range of Samsung Electronics as well as Galaxy smartphones, tablets, laptops, accessories and wearables. The fest offers will be available on Samsung.com as well as at Samsung Exclusive Stores across the country.

During the Fab Grab Fest, consumers can get up to 57% off on select models of Galaxy S Series, A Series, M Series, F Series and Flip3 smartphones and up to 40% off on Galaxy Tablets, Accessories and Wearables. In addition to this, the consumers also get an additional cashback of up to 14% on debit and credit cards of HDFC and ICICI banks.

Galaxy smartphones, including Galaxy F14, Galaxy F23, flagship Galaxy S21 FE 5G and Galaxy Z Flip3 and recently launched Galaxy M14 will be available at up to 57% off. Furthermore, Samsung’s Laptops such as the Galaxy Book2 and Galaxy Book Go, and recently launched Galaxy Book3 and Galaxy Book3 Pro 360 can be purchased at up to 29% off. Samsung tablets, accessories, and wearables such as Galaxy S6 Lite WiFi, Galaxy A8 WiFi, and Galaxy Watch4 will be available at up to 40% off.

Select models of Samsung TVs such as the flagship Neo QLED and The Frame TVs, and Crystal UHD series will be available at up to 45% off. The ‘Fab Grab Fest’ 2023 gets bigger and better by providing never-before offers & prices on a host of digital appliances such as Refrigerators, Washing Machines, Microwaves, Monitors and Air Conditioners

Samsung’s premium Side-By-Side refrigerators will be available at up to 40% off. On purchase of select Side-By-Side refrigerators, consumers can also get a 32-inch smart TV Samsung worth INR 15,990 over and above 40% off. On purchase of select models of washing machines, consumers will get up to 30% off and a 28 liters microwave oven free.

Other digital appliances like microwaves will be available at up to 35% off, and select models of air conditioners at up to 40%. An additional cashback of up to 22.5% with a maximum of INR 25,000 will be available on debit and credit cards of ICICI, Axis, Kotak and other leading banks. Consumers buying two or more of Samsung’s latest range of WindFree ACs can get an additional 10% off on the total price.

“After successful Fab Grab Fest last year, we wish to bring our biggest festive sale to consumers every summer, across Samsung.com, Samsung exclusive stores & Samsung Shop App. Through the Fab Grab Fest 2023, we will offer our consumers best deals, never-before pricing, cashback & benefits on their favorite Samsung products,” said Sumit Walia, Senior Director, D2C Business Samsung India.

For an even better shopping experience, consumers shopping from Samsung.com can enjoy same day delivery of select products across top metro cities, he added.

Coming with a bag of flagship and the latest range of products and easy financing options, the Fab Grab Fest guarantees consumers an unforgettable and premium shopping experience.

Fab Grab Fest Offers

Products	Consumer Offer	Highlight Models
Smartphones	Up to 57% off	Galaxy S21 FE 5G, Flip 3, A54 5G, Galaxy M14, Galaxy F14, Galaxy F23
Laptops	Up to 29% off	Galaxy Book2, Galaxy Book Go, Galaxy Book3, Galaxy Book3 Pro 360.
Tablets, Accessories & Wearables	Up to 40% off	Galaxy S6 Lite WiFi, Galaxy A8 WiFi, Galaxy Watch4,
TVs	Up to 45% off	Frame TV, QLED TV, 43 and 55 inch UHD TV
Refrigerators	Up to 40% off	615L Convertible 5in1 Side by Side refrigerator
Refrigerator + Smart TV	Get 80cm(32”) smart TV with ₹ 15990/- with select Side by Side Refrigerators	Select SBS models
Washing Machines	Up to 30% off	9kg Front Load Washing Machine
Microwaves	Up to 35% off	32 liter Convection Microwave
Monitors	Up to 59% off	M8 Smart Monitor 32 inch, and G5 Gaming Monitor 24 inch
Air Conditioners	Up to 40% off Additional 10% on purchase of two or more WindFree AC’s	WindFree AC 1.5 Ton 3 star rating
Bank Cashback	Up to 14% cashback with HDFC, ICICI and other leading Bank Debit and Credit Cards (Up to 8k)	Smartphones, tablets, wearables and laptops
	Up to 22.5% Cashback with ICICI , Axis, Kotak and other leading bank Debit and Credit Cards (Up to 25k)	Samsung TVs and digital appliances

In addition to the exciting offers and bank cashback, consumers can also benefit from every purchase using the options below:

ShopApp Welcome Voucher

Consumers making their purchase for the 1^st time from Samsung ShopApp can avail benefits up to 2000 on select Galaxy devices & up to 3000 on Select TV & home appliances. ShopApp welcome voucher can be availed over and above the Fab Grab Fest offers.

10% Cashback on Samsung Axis bank credit card

Consumers can also avail additional 10% cashback over and above fab Grab fest offers if they make their purchase using Samsung Axis bank credit card.

Buy More Save More

Consumers will get an extra 5% off on purchase of two or more products across categories including accessories listed under the Buy More Save More offer on Samsung.com and Samsung Shop App.

With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.

According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.

By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences With Neo QLED

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices¹ for seamless connections.

• Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
  
• ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen. 
• 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.

Broadening Viewing Options With MICRO LED and Samsung OLED

The 2023 MICRO LED lineup offers new models ranging from 50 to 140-inches² to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customizable to fit a consumer’s desired set up. In addition, it comes without bezels, so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55, 65 and the new ultra-large 77-inch models. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its Smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service deliver over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Explore a New World of Gaming With Samsung Gaming Hub

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience where players can simply switch on their TVs and play.

Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming — with multitasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing³ and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display, while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens — including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.

Elevate Your Lifestyle With Expanded Lifestyle Lineup and New Features

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customize the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Everyday Sustainability With Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print, so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality With AI

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume.
• New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date.

To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook,⁴ where you can register to get the latest updates and special offers throughout 2023.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services and features may vary by region.

¹ SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment.
² Samsung’s MICRO LED lineup will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023.
³ MiniMap Sharing will be available via software update in the first half of 2023.
⁴ Participating Countries only: U.S., U.K., Germany, Turkey, Australia, Korea and India.

To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles.