Samsung, India’s largest consumer electronics brand, today announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers. At the heart of this launch is the new Samsung Vision AI that delivers an unparalleled home entertainment experience with next-generation AI capabilities. Staying true to its commitment to innovation, Samsung’s latest range redefines how users interact with screens, turning them into intelligent companions that enrich everyday living.

Samsung Vision AI – a cutting-edge technology framework – pairs AI-enhanced picture and sound for maximum performance with personalized experience. Samsung Vision AI is built on three pillars.

1. AI Mode optimizes picture quality and sound in real time by using advanced deep-learning algorithms that adapt to both content and ambient surroundings, ensuring stunning visuals and immersive audio every time.
2. AI Experience personalizes content discovery and settings by learning user preferences over time, delivering a smarter, more intuitive interaction.
3. Multi-Device Connectivity seamlessly connects the TV with smartphones, tablets, and other smart devices, enabling effortless content sharing, control, and continuity across the Samsung ecosystem.

“The role of the television in Indian homes has evolved – it’s no longer just about watching content, but about enabling connected, intelligent lifestyles. With the introduction of Samsung Vision AI across our widest-ever premium lineup, we are delivering a future-ready TV experience that goes beyond stunning visuals. Samsung Vision AI ushers in a truly personalized, AI-powered screen experience, where the viewer is more important than what’s being viewed. We are calling this shift ‘It’s Your Show’ – an experience where users are in complete control, with the TV adapting to their unique preferences, habits, and ecosystem. Our new AI TV lineup breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in India’s premium television segment,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung Vision AI: Powering a New Generation of Smart, Personalized Entertainment Experiences

Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviours. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display.

Several features come together to redefine the big screen experience-

Universal Gesture Control allows users to effortlessly navigate their Samsung Smart AI TV using simple hand movements, eliminating the need for a remote. This feature utilizes AI technology, and a connected Galaxy Watch to recognize gestures, allowing for intuitive control over various TV functions.

AI Upscaling Pro elevates lower-resolution content to near-8K quality, ensuring every detail is crystal clear. Powered by Samsung’s NQ8 AI Gen3 Processor, this feature sharpens images and enhances clarity, delivering a vivid and lifelike viewing experience.

Generative Wallpaper transforms idle screens into dynamic, personalized art canvases, creating visuals that match moods or occasions. Leveraging AI, this feature generates unique 4K images, allowing users to personalize their viewing experience with custom artwork. ​

Multi-Device connectivity keeps users updated about their living environment with real-time alerts and energy monitoring. Integrated with SmartThings, it provides real-time summaries of the home’s status and suggests necessary actions, enhancing peace of mind whether users are at home or away.

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Pet and Family Care Mode provides peace of mind by detecting unusual activities of pets or family members and by automatically adjusting home settings for added comfort. Utilizing on-device AI, it can detect events such as a dog barking or a baby crying, alerting users when attention is needed.

Samsung’s Most Advanced AI-Powered Neo QLED 8K TV Redefines Visual Display Technology

Leading the 2025 AI TV lineup is the flagship Neo QLED 8K QN950F, designed to deliver the pinnacle of TV innovation. Powered by the advanced NQ8 AI Gen3 Processor, which employs 768 AI neural networks, this TV brings breakthrough features to life. Ensuring an exceptional viewing experience with crisp details, regardless of the input source, it is encased in an ultra-slim, minimalist Infinity Air design. The Neo QLED 8K QN950F is an object of beauty and a technological prowess, offering a truly immersive and sophisticated cinematic visual display.

The 8K AI Upscaling Pro feature intelligently analyzes and enhances any content to 8K quality, preserving details and textures with remarkable accuracy.

The Glare-Free technology ensures distraction-free viewing even in brightly lit spaces, reducing reflections without compromising colour or contrast.

Q-Symphony and Dolby Atmos combine to deliver a deeply immersive, multidimensional audio experience by perfectly synchronizing the TV speakers with compatible Samsung soundbars.

The ultra-fast 240Hz refresh rate ensures fluid motion and razor-sharp visuals, ideal for high-speed action, sports, and next-gen gaming.

AI Mode intelligently optimizes picture and sound based on content type and surroundings, delivering a customized viewing experience.’

The Neo QLED 8K is available in sizes of 85, 75, and 65 inches.

Lineup for All Entertainment Needs: Neo QLED 4K

The QN90F, QN85F, QN80F and QN70F models headline the Neo QLED 4K lineup. The QN90F features Quantum Matrix Technology Plus with 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free viewing and a powerful 60W 4.2.2 channel speaker system with Dolby Atmos and Q-Symphony for a cinematic audio-visual experience and Samsung’s signature Neo Slim design with Art Store and Generative Wallpaper support.

Samsung’s   2025 OLED TVs push performance further with NQ4 AI Gen3 Processor supported by 128 Neural Networks, Motion Xcelerator 165Hz, Glare-Free Viewing, and AI Motion Enhancer Pro for exceptional clarity in fast-moving scenes. These models support 100% Color Volume, are PANTONE Validated, and feature a minimalist Infinity One design with Attachable Slim One Connect to reduce clutter.

Samsung has also curated localized Smart Experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness.’

Cloud Gaming Service enables users to experience AAA games with Plug and Play – with no console or PC required.

Samsung Education Hub helps users to experience Big Screen Learning with live classes, making learning for your kids more interactive and immersive.

TV Key service upscales consumers as there is no requirement for a set-top box as it enables direct transmission of content through the cloud.

Samsung TV Plus provides 125+ national and international channels absolutely free with instant access to news, movies, entertainment and more.

The 2025 Samsung AI TVs come equipped with a built-in SmartThings hub, transforming the television into a central command centre for connected living. This integration allows users to effortlessly connect and control a wide array of smart devices. Additionally, SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home. The platform’s ambient sensing capabilities analyse human movements and environmental sounds, allowing the system to adapt settings such as lighting and temperature to suit daily routines, thereby enhancing comfort and convenience. ​

Fortified with Samsung Knox, a comprehensive security platform that safeguards user data and privacy, high security standards are maintained. It detects and prevent unauthorized changes, blocks phishing websites to protect against malicious sites, and enhanced personal information protection through Samsung Knox Vault.

To ensure a future-ready and secure smart TV experience, Samsung’s 2025 AI TV lineup comes with 7 years of guaranteed OS upgrades at no additional cost. This industry-leading commitment extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements. Whether it’s advanced AI functionality or seamless SmartThings integration, consumers can enjoy a consistently premium experience year after year, making their investment in Samsung’s Vision AI-powered TVs truly future-proof.

Price, Offers & Availability

The 2025 lineup of Neo QLED 8K, Neo QLED 4K, OLED, and The Frame TVs will be available for pre-order from May 7, 2025 across Samsung retail stores, Samsung.com, and leading offline and online retail channels.

As part of the pre-order offer, consumers purchasing Neo QLED 8K, Neo QLED 4K, OLED TVs and The Frame can avail of exciting benefits, such as Free Soundbar worth up to INR 90990, cashback of up to 20%, Easy EMI with zero down payment, lowest EMI starting INR 2990 and up to 30-month EMI tenure. These offers are valid till May 28, 2025.

• Samsung’s Neo QLED 8K range starts from INR 272990
• Samsung’s Neo QLED 4K range starts from INR 89990
• Samsung’s OLED range starts from INR 154990
• Samsung’s QLED range starts from INR 49490
• Samsung’s Frame TVs range starts from INR 63990

The 2025 Samsung AI TV lineup is available in a wide spectrum of screen sizes, catering to every viewing preference and space requirement. The range includes 43″, 50″, 55″, 65″, 75″, 77″, 83″, 85″, 98″ and the ultra-large 100” and 115″. From compact personal entertainment zones to immersive home theatres, this diverse selection ensures there’s a perfect AI-powered screen for every room and need.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from SUHD to Neo QLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31 million units.

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.

Immerse yourself in action-tracking sound emanating from all corners of the screen and bask in the authentic sensation of being right in the heart of the scene. Activating Dolby Atmos on your television is a straightforward process that requires just a few simple steps.

Here’s a detailed guide for the process

Step 1: Press the ‘Home’ button on the remote control

Step 2: Then, press the ‘Left’ key

Step 3: Now, go to ‘Menu’ and select ‘Settings’

Step 4: Inside ‘Settings’, click ‘All Settings’

Step 5: After that, select ‘Sound’ and then select ‘Expert Settings’

Step 6: Among several options, select ‘Dolby Atmos’ and toggle it on

And just like that, you can easily enable Dolby Atmos on your Samsung television to get amazing and realistic surround sound experience every time you watch your favourite content.

Now, plan movie nights with your special someone or friends or even host watch parties during live matches. With Dolby Atmos, your viewing experience on Samsung TV will be as grand and stunning as it can get.

Watch the video to know more:

Samsung Electronics in collaboration with photography agency Magnum Photos, announced the release of 20 new photographs on The Frame, available exclusively through Samsung Art Store.

The campaign, which will run globally from November 14 to December 14, 2020, will allow users to embark on a virtual journey on The Frame with enchanting photographs of global travel destinations provided by Magnum. Users can enjoy these photographs on The Frame at no charge for one month. After December 14, the photographs will be available both under a single purchase and monthly subscription.

The photographs in the new Magnum collection were taken by world renowned artists and photographers that include Elliott Erwitt, Burt Glinn, Stuart Franklin, Thomas Hoepker and Bruno Barbey and feature specially curated pieces that capture iconic destinations and memorable eras from across the world.

“We know that people today across the world are traveling less and spending more time at home,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “By offering these breathtaking photographs from iconic locations across the world and pairing them with The Frame’s vivid QLED picture quality, we hope to give consumers a premium virtual travel experience in the comfort of their home.”

With new pictures from Magnum Photos joining the collection, The Frame now boasts a catalogue with over 1,400 works of art that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allowed users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.

With a new purchase of The Frame, users can now enjoy a three-month free trial of the Art Store via the ‘Promotion’ app. The new collection will be supported on 2018 models and onward. For more information, please visit www.samsung.com.

“We are proud to partner with T1, the leader in professional esports, helping them in their continued success and global growth as official display partner,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Our line-up of Odyssey monitors provides the latest in gaming monitor technology with lightning-fast speed, comfortable curvature and a sleek design, offering professional esports gamers the competitive edge they need to make every split second count.”

T1’s successful League of Legends team is one of the most celebrated professional esports teams in the world and is the only team to have won three League of Legends World Championship titles. In addition, T1 has professional teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4.

The partnership will roll out a series of promotional activities that bring together Samsung and the world-famous T1 League of Legends team. A meet-and-greet fan experience event will be hosted at a later date, allowing fans to interact with players and view the Samsung Odyssey gaming monitors in action. Following the event, Samsung will present highlight videos and “The Locker Room” series featuring the team, which will be uploaded on T1’s YouTube channel. The content promotes the latest achievements of the team and highlights Samsung’s industry-leading monitor technology.

In addition, Samsung Odyssey G9 and G7 will be displayed in the ‘Samsung Player Lounge’ at T1’s new headquarters soon to be opened in Seoul. Whether they are playing games or creating content with the Odyssey monitors, all T1 teams, players, and content creators will have access to the latest gaming monitor technology for increased performance, precision and productivity.

“I am excited for Samsung to sponsor T1, providing our teams with best-in-class monitors,” said Lee “Faker” Sang-hyeok. “I look forward to practicing on the new Odyssey model once we move into our new T1 HQ.”

Samsung’s G7 and G9 will be available from June 2020. For more information please visit https://displaysolutions.samsung.com/monitor/odyssey.

^* Source: IDC Quarterly Gaming Tracker – Forecast – Gaming Monitor 2019Q4

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

About T1 Entertainment & Sports

T1 Entertainment & Sports is a global esports joint venture that owns and operates the ultra-successful T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4. The T1 LoL LCK team, previously known as SK Telecom T1, has won three LoL World Championships (2013, 2015, 2016).  T1 unites esports enthusiasts around the world through its gaming culture and lifestyle, content creation, entertainment and merchandise. SK Telecom and Comcast Spectacor launched T1 in October 2019 and have global operations based in Seoul, Philadelphia, and Los Angeles. For more information on T1, please visit T1.gg.

Let’s take a quick look at these new, meaningful features:

Office PPT? Make it on Your TV!

For young professionals tired of straining their eyes on the 16” laptop screen, this TV is like a magic lamp. The Smart 7-in-1 TV doubles up as a personal computer and allows you to access work documents on cloud. Users can remotely access their laptop or personal computer from any location over the internet. It even provides seamless access to Microsoft Office 365 services over cloud. Moreover, your data remains as secured as a vault with multilayered unmatched Samsung Knox security.

Bixby, Your Personal Assistant

The intuitive TV allows you to watch unconventional content with preloaded entertainment platforms and an inbuilt Content Guide. So, you don’t have to waste time surfing through everything. The Content Guide recommends popular shows and content tailored just for you.

To make the entertainment process feel even more effortless, the TV comes with Samsung’s personalized Bixby Voice. This personal assistant will help find your favourite content, bring you informative updates, and can even control all the other smart devices in your home.

It’s a Music System!

On a day when all you want is good music, the TV can act as your music system.

It comes with Two Way Sharing that helps the TV, tablet and the phone to work as a team. You can mirror the content on your smartphone on a larger screen or play music of your smartphone from the TV speakers. This TV provides a comprehensive visual experience by turning into a virtual music system and allows the consumers to choose from a library of skins with different color options.

TV to Phone in No Time

Let your family or friend know that you care by sharing a video, a picture or their favourite song. The Live Cast feature enables this by allowing you to share a livestream between the smart TV and a linked smartphone.

Your TV is Your Virtual Cloud: Store Your Memories & Files

The idea behind this smart TV is to make the consumer’s life simpler. That’s why the TV takes care of everything that matters – work, friends, entertainment, and even the memorable moments. The Smart 7-in-1 TV transforms into a virtual cloud to automatically store your favourite moments. The pictures and videos of smartphone are transferred automatically and wirelessly without an internet connection to the USB drive connected to the TV which is password protected. So, you can be sure that all your intangible belongings are safe!

All This At a Never Before Price

The 32 inch (80 cm) Smart 7-in-1 TV is priced at INR 22,500 and is available on Flipkart at an attractive no cost EMI of INR 999. The 40 inch variant will be priced at INR 33,900 when it is launched in the fourth week of August.

Samsung, India’s largest consumer electronics and mobile phone brand, today announced its new online exclusive range of TVs – The Frame and Smart 7-in-1 TV. A revolutionary lifestyle TV – The Frame – offers a perfect balance of technology, functionality and aesthetics. The new Samsung Smart 7-in-1 TVs have been designed for young millennials and consumers of online content, available in 32 inch and 40 inch variants.

The Frame (55 inch, 138 cm) will be exclusively available on Flipkart and Samsung’s official online store Samsung Shop, at a no cost EMI of INR 4,999, starting August 12, 2019. The 32 inch (80 cm) Samsung Smart 7-in-1 TV is available on Flipkart and Samsung’s official online store Samsung Shop at an easy no cost EMI of INR 999 while the 40 inch (100 cm) Samsung Smart 7-in-1 TV will go live on Amazon and Samsung Shop in the fourth week of August.

The Frame offers superior picture quality with QLED technology and transforms the TV into a picture frame that can show 1,000+ artworks from around the world. The QLED technology enables beautiful colors, exceptional contrasts and impeccable details with 100% color volume. The Frame also has in-built motion and brightness sensors. When it is not being used as a TV, The Frame moves into Art Mode and displays digital pieces of art to turn an everyday living space into an art gallery. Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient.

The new online exclusive Samsung Smart 7-in-1 range of TVs are equipped with seven ultra-smart innovations. They come with a Content Guide that shows and recommends content and pre-built video-on-demand apps such as Netflix, Prime Video and Zee5. It also comes with features such as Personal Computer, Music System, Home Cloud, Live Cast and Screen Mirroring. Along with the revolutionary smart features, the Smart 7-in-1 TV has unmatched picture quality with superior colors, stunning details and contrast levels, elevating your home entertainment experience to a whole new level.

Price and Offers

The Frame (55 inch, 138 cm) is priced at INR 1,19,999 with an easy no cost EMI of INR 4,999 on Flipkart.

The 32 inch (80 cm) Smart 7-in-1 TV is priced at INR 22,500 and is available on Flipkart at an attractive no cost EMI of INR 999. The 40 inch variant will be priced at INR 33,900 when it is launched in the fourth week of August.

The Frame: Lifestyle TV

Art Mode: The Frame gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas.

Art Store: Through the Art Store, you can transform your TV into a picture frame that shows 1,000+ artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting pieces individually or signing up for a membership to get unlimited access.

See the world in QLED: Watch details come to life with beautiful colors, exceptional contrasts and impeccable details. The Frame delivers on the promise with 100% color volume that shows realistic colors no matter how bright or dark the scene gets. The Frame comes with Samsung’s Quantum Dot technology and HDR 10+ that brings all pictures to life, showing everything the director wanted us to see.

Intelligent sensors: The Frame also comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and color tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

Voice Assistants: You can talk to The Frame. The Frame works with Bixby and Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Smart Home: The Frame can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built in, you can stream or share content from Apple devices to The Frame effortlessly.

Smart 7-in-1 TV: Seven unique features in one TV

Personal Computer: The new online Smart 7-in-1 TV allows one to transform the television to one’s own personal computer. It enables consumers to create documents or work from the cloud such as creating official presentations. Users can remotely access their laptop or personal computer from any location over internet. The Smart 7-in-1 TV is secured by multi-layered Knox for unmatched security and provides seamless access to Microsoft Office 365 services over cloud.

Music System: The new Samsung Smart 7-in-1 TV provides a comprehensive visual experience by turning into a virtual music system, allowing consumers to choose from a library of skins with different color options.

Home Cloud: Samsung Smart 7-in-1 TV transforms into a virtual cloud to automatically store one’s favorite moments. The pictures and videos of smartphone are transferred automatically and wirelessly without an internet connection on to the USB drive connected to the TV which is password protected.

Live Cast: This feature allows the consumer to seamlessly stream live moments from any remote location on to their Smart 7-in-1 TV over internet via smartphone and enables the consumers to smoothly share a live stream with anyone having access to the user’s Smart 7-in-1 TV.

Screen Mirroring: This feature allows the smartphone and Smart TV to work in harmony elevating the overall user experience. The user can play music and videos from their phone onto their Smart 7-in-1 TV without internet to maximize their entertainment.

Content Guide: Content Guide is an advanced program guide that helps users find content to fit their tastes. Content Guide not only shows you popular shows and content, it recommends content.

Netflix, Prime Video & Zee5 Supported: Users can enjoy the best online streaming content on a big screen through pre-build video on-demand apps such as Netflix, Prime Video and Zee5. With 100K+ titles and 1 lakh+ hours of international and national content in 10+ local languages, the consumer can get immersed in a world of entertainment never seen before.

CES 2019 has officially begun, and Samsung’s booth is abuzz with people eager to get a closer look at the company’s latest groundbreaking innovations. Located in the heart of the Las Vegas Convention Center, ‘Samsung City’ is a must-see site for attendees of the tech industry’s biggest event. With ‘districts’ showcasing the company’s newest TVs, monitors, appliances and more, this innovative hub allows visitors to experience, firsthand, Samsung technologies that are taking AI, IoT and connectivity to the next level – and changing the way people live, work and connect.

If you won’t be able to make it to CES to see the company’s innovations in person, don’t fret. Here’s a handy roundup of five key themes that sum up this year’s showcase.

#1 Appliances Get Better with Bixby

Many of the innovations on display in the booth demonstrate dynamic ways that the latest version of Samsung’s intelligent platform, Bixby, will change how people manage daily life.

Housework is a breeze with Bixby-enabled appliances, which allow users to easily automate common household tasks and take the guesswork out of others. For example, when users place their clothes into Samsung’s new Air Dresser, Bixby helps the device select the optimal setting to treat them. It can also help users find the perfect cycle to finish their laundry with the new WF6300R Front Load Washer. Once the laundry load is done, Bixby will automatically set the dryer to the appropriate setting.

In the kitchen, Family Hub’s Bixby integration allows users to streamline everything from meal prep to entertainment. Whether you want to preheat the oven or find a delicious new recipe, with Bixby’s voice support, all you have to do to is say the word.

And thanks to its deep integration with Samsung’s 2019 QLED TVs, you can also command Bixby to tell you more about a particular show or film you’re watching, manage playback controls, and help you find more content you’ll love.

#2 Samsung’s Steering the Future of Display Technology

Speaking of TVs, Samsung kicked off CES 2019 with the reveals of a number of innovative displays that demonstrate how the company is leading the future of this technology – setting new standards for immersion, and making the screen ‘the center of the AI era‘.

Perhaps the most eye-catching addition is the new, 219-inch, 6K version of Samsung’s modular Micro LED display, The Wall. The follow-up to last year’s debut model seamlessly blends into any space – whether it be as a 219-inch 6K screen, a 16:9, 146-inch 4K display, or a 21:9 aspect ratio wide screen. It also features a fresh new user interface, as well as Samsung’s Quantum Processor 8K chip – the industry’s first AI-powered picture-processing engine.

With the push of a button, visitors to the interactive exhibit can see for themselves how the revolutionary processor, which is featured throughout Samsung’s 2019 QLED 8K lineup, upscales any content – regardless of the native resolution – to near-pristine 8K quality.

The combination of pristine QLED picture quality and likewise beautiful aesthetics allow Samsung’s newest lifestyle TVs, The Frame and Serif TV, to offer a TV experience unlike any other. Both feature award-winning designs that elevate the décor of any living space, as well as enhanced smart features that offer users greater control over their content.

#3 Taking Gaming to the Next Level

Visitors to Samsung City will find plenty of fun and excitement, especially when they see what Samsung has in store for gamers.

When gaming, a monitor’s performance can mean the difference between experiencing the thrill of victory and the agony of defeat. Samsung optimized its new, 49-inch CRG9 gaming monitor with gamers’ needs in mind, combining standout specs – including HDR10 support, a peak brightness of 1,000 nits, a 120 Hz refresh rate, and a 5120 x 1440 resolution – to offer users an edge over the competition.

The result of the company’s efforts is the world’s first Dual QHD super ultra-wide gaming monitor, and an official Honoree in the CES 2019 Innovation Awards’ Gaming and Computer Peripherals product categories, respectively. Visitors to the booth can see for themselves how the monitor’s premium performance, immersive design and comfort-enhancing features elevate the entire gaming experience.

Also featured in the showcase is the latest addition to Samsung’s powerhouse lineup of gaming laptops: the newNotebook Odyssey. This year’s model is packed with enhancements that foster next-level gaming experiences, including a flawlessly smooth 144 Hz G-Sync display, an innovative Jet Blade cooling system that ensures smooth performance during heavy gameplay, and other performance-minded enhancements.

#4 Shifting the Connected Car from Concept to Reality

Samsung’s CES 2019 lineup demonstrates exciting ways that the company is steering the future of connected technologies. And perhaps no single exhibit encapsulates Samsung’s role as a driver of innovation quite so effectively as the demo for the latest version of its Digital Cockpit platform.

This year, Samsung is inviting CES 2019 attendees to experience for themselves how the company’s latest advancements in 5G, AI and IoT technologies have allowed it to create a connected car experience that not only adds new layers of comfort to users’ daily routines, but is also seamless, intelligent, and above all, safe.

Hands-on demos illustrate how the platform’s Bixby and SmartThings support offers users seamlessly control over their home’s IoT devices when they’re in the car, in addition to enabling them to easily manage key vehicle functions from home. The platform also takes personalization to the next level – tailoring seat, temperature and entertainment settings to each passenger – and is compatible with a front-facing camera and driver-monitoring system that helps drivers focus on the road and drive safely.

The exhibit also includes an eye-catching diorama that allows guests to see exactly how Samsung’s connected driving and C-V2X (Cellular-Vehicle to Everything) technologies will transform cities just like theirs, helping people commute more safely and efficiently.

#5 Robotic Companions Are on Their Way

The robotic companions that Samsung is showcasing at this year’s event were created to enrich users’ lives, and help make a positive impact in the world by offering solutions for societal challenges affecting the ageing population, and even the environment.

Samsung City hosts a total of four different types of robots, which are being developed for use in fields ranging from elder care to retail. Enlightening demonstrations introduce the first exciting products of the company’s ‘Samsung Bot’ robotics platform, as well as the mobility-focused Samsung GEMS.

(From Left) Samsung Bot Retail, Samsung Bot Care, Samsung Bot Air. The three Samsung Bots were debuted at CES 2019.

Samsung Bot Care is the healthcare-specialized robot, which can measure user’s blood pressure, heart rate, respiration and sleeping state, and is even capable of reminding them when it’s time to take their medicine. The Samsung Bot lineup also includes Samsung Bot Retail, which streamlines ordering and payments and offers a personalized retail experience and Samsung Bot Air, which uses sensors to detect the precise source of pollution and purify the air.

Short for “Gait Enhancing and Motivating System,” Samsung GEMS assists users with walking, and can also help them strengthen their muscles and improve their mobility and balance.

And thus concludes our roundup of Samsung’s key themes for CES 2019. If you happen to be attending this year’s event, be sure to stop by the company’s booth to experience these and other dynamic innovations for yourself. And don’t forget to stay tuned to Samsung Newsroom for more updates on the company’s latest technologies.

Samsung Electronics announced that its new 2019 lifestyle TVs, The Frame and The Serif TV, will be on display at CES 2019, the world’s largest consumer electronics show in Las Vegas. The 2019 Frame and Serif TV combines award-winning and innovative design that fits any home décor with superb QLED picture quality and Smart features to provide consumers with the best possible TV functionality.

The Frame and Serif TV, Samsung’s flagship lifestyle TV lines, go beyond the traditional concept of a TV to pieces of home décor that elevate the design of any living space. At CES 2019, this year’s Frame and SERIF TV will be on display in the large lifestyle TV exhibition zone of Samsung’s booth to showcase their innovative design, performance, and how they seamlessly blend into daily life.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

The 2019 Frame by Samsung

When it is not being used to enjoy TV or movie content, The Frame’s Art Mode displays digital pieces of artwork, including paintings and pictures, to turn an everyday living space into an art gallery. In addition, The Frame’s Luminance Sensor adjusts colors on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.

This year’s model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% color volume. With these enhancements, users can both enjoy content in the most premium quality and appreciate artwork when the TV is turned off.

In addition, The Frame’s Art Store is building on its partnerships with the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. In the Art Store, masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, Te Papa in New Zealand have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.

The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.

SERIF TV

The Serif TV was developed as an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture. The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper* Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.

The 2019 Serif TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED lineup, provides information, such as news headlines and weather updates, the ability to display imagery, and blend into any living space when the TV is turned off, was also added to enhance The Serif’s functionality.

In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase in consumer electronics retailers in 2019, as well, to reach a wider base of consumers.