(from L-R) Saurabh Baishakhia – Sr. Director, Digital Appliances, Samsung India, Richard Oh, Corporate VP, Digital Appliances, JB Park, MD& CEO Samsung SWA, Dipesh Shah, Managing Director, SRI-B launch BESPOKE AI at Samsung BKC in Mumbai

Samsung, India’s largest consumer electronics brand, today showcased Bespoke appliances that are powered by AI, demonstrating the future of connected and sustainable homes. With AI-powered home appliances, Samsung aims at exceeding customers’ expectations in the fast growing premium appliances market.

With inbuilt Wi-Fi, internal cameras and AI chips, Samsung’s latest appliances featuring Bespoke AI seamlessly connect and provide convenient home management with easy to access controls through the SmartThings Application.

“We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customise their choices, get easy controls for elders and kids, and get seamless diagnosis for their home appliances. With the transformative power of AI, we are confident that Bespoke AI will strengthen our leadership in the digital appliances market in India,” said JB Park, President & CEO, Samsung Southwest Asia.

Housefull at the grand reveal of 2024 AI Home Appliances at ‘Welcome to BESPOKE AI’ Event

AI also helps increase longevity and sustainability of these appliances, with users getting notified when their refrigerator is due for water filter replacement or the air conditioner needs a filter change through the SmartThings App. With the introduction of AI, Samsung aims at reducing the time required to manage these appliances. The ‘Bespoke AI’ event was conducted at Samsung BKC at the Jio World Plaza.

“With AI, appliances can now be smarter, and help reduce users’ time and energy spent on home chores. Through enhanced connectivity and AI capabilities, these appliances take the consumer experience to the next level by revolutionising the smart home experience. With AI appliances, our objective is to further strengthen our premium portfolio and increase our share in the premium appliances segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India.

Samsung’s Bespoke appliances in India including Refrigerator, Air Conditioner, Microwave and Washing Machine are now powered by AI.

Refrigerator: It comes with AI vision camera that helps in automatic food recognition of up to 33 food items initially. The number of items that can be identified will increase over time depending on the storage done by the user over time. The refrigerator, through its screens, suggests what to cook for lunch, or dinner, based on the food items stored.

With smart food management system, users can know when a specific food item in the refrigerator is about to expire. Furthermore, an enhanced single camera allows a wider view in different lighting conditions. With wider coverage, not only refrigerator shelves, but door bins are also captured creating a “View Inside” the refrigerator from anywhere, anytime.

Media experiencing “view Inside” the refrigerator from anywhere, anytime

Air Conditioner: With Welcome Cooling function for Air Conditioner, users can cool their home even from a distant location. AI Geo fencing allows users to set commands and the SmartThings application will send you a notification to start or turn off your appliances when you are within a specified range or moving away from the range. The specified range is between 150 meters to 30 kilometers.

Microwave: Personalising diet recipes, Bespoke AI helps automatically customize the recipe to a ‘low fat’ version.

Washing Machine: With AI Control, Samsung’s new Front Load Washing Machine learns laundry routines over time and evolves its wash cycles to suit users’ habits. It automatically adjusts to the most used wash settings, unless manually changed to another customised wash cycle. Further, the AI Wash feature senses the weight of the load, the kind of fabrics involved and their softness, water level, soiling level, and detergent level to create a custom wash recipe.

Samsung is not only dedicated to presenting a better home experience, but also committed to creating products that can help build a better future for the environment and society at large. With SmartThings Energy, users can easily monitor and control the amount of energy consumed by connected Samsung appliances.

Media during a walkthrough at ‘Welcome to BESPOKE AI’ event

With an optimized energy saving method using AI algorithm based on usage patterns, AI Energy Mode can give up to 10% energy savings in refrigerators, up to 20% in Air conditioners and up to 70% in washing machines. With Bespoke appliances, Samsung is also reducing CO2. For instance, a 5-star rated Samsung Refrigerator reduces CO2 emission by 359kg/year, and with AI Energy Mode, the savings increase by 10% – thereby reducing the overall CO2 emission by 395kg/year.

Samsung’s Bespoke AI appliances additionally feature Bixby AI Voice Assistant. Users can manage their Family Hub refrigerator by simply saying “Hi Bixby! Show me what’s inside the refrigerator” or just say “Hi Bixby! Turn on the WindFree mode in the air conditioner”.

The appliances also feature Smart Forward, a service bringing newest features and updates through regular software updates with assured security and additional AI features such as Home Care. SmartThings Home Care monitors your devices, notifies you when an abnormality is detected and suggests a solution, providing easy maintenance and upkeep of your devices. Users will get also receive a notification when they need to change an accessory.

To celebrate the ever-evolving design trends and technological upgradation of modern Indian homes, Samsung India has rolled out a new TVC, ‘The era of Bespoke Begins’ for its stunning Bespoke Side-by-Side (SBS) refrigerators. The TVC aptly captures the transition seen in Indian households wherein kitchens are no longer considered a coveted space but one that is synced into our social horizons.

The TVC showcases the innovative features of the Bespoke SBS refrigerators such as Auto Door Technology, AI Savings Mode, and much more, along with the multiple elegant shades they come in such as Clean Navy, Clean Pink, Clean White and Glam Deep Charcoal, which can make it the “showstopper” in any occasion.

It is also a nod to the rising behavioral trends of choosing refrigerators that not only provide unmatched functionality but also blend seamlessly with the aesthetics of the home interiors.

Watch this video and see how the Bespoke Side-by-Side refrigerator steals the limelight every time.

“We at Samsung are pleased to be back at the EuroCucina event, this year showcasing our all-new Bespoke Home 2022 lineup of products for the European consumers,” said Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics. “We are excited for visitors of EuroCucina 2022 to enjoy a comprehensive look at how our latest innovations come together to offer leading home life experiences.”

On display at Samsung’s near 800m² booth, a host of appliances will showcase the versatility of Bespoke products in various themes including modern and European stylings. At this first showcasing of Bespoke Home products in Europe, visitors will be able to see the full lineup of appliances that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven. Making its entrée in the European market, the oven features an intuitive AI technology and an advanced steam cooking function that make preparing meals more convenient. Also making their debut will be Bespoke’s living appliances including the Bespoke AI laundry, AirDresser and Bespoke Jet.

In addition, attendees will be able to experience how Bespoke products can intelligently work together to automate everyday tasks with Samsung’s SmartThings Home Life at the center. Acting as a hub for six major home services, the all-new SmartThings Home Life will provide a more purposeful and convenient homelife.

Visitors will also be able to explore an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, one which prioritizes sustainability throughout every aspect of the product lifecycle — from production and delivery through to product use, and finally, disposal. From energy-saving product innovations to eco-conscious manufacturing and recycling initiatives, Samsung is incorporating sustainable practices into every aspect of this year’s Bespoke lineup.

To learn more about the new Bespoke lineup, be sure to tune into Samsung’s globally online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT and 11 p.m. KST livestreamed at Samsung Newsroom, Samsung.com and Samsung YouTube.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom India, Samsung.com and Samsung YouTube on June 7 at 23:00 KST or 07:30pm IST.

Chanwoo Park, Head of Home IoT Business at Samsung Electronics

Samsung’s Bespoke Home vision offers consumers a home that is beautifully designed, full of flexible features, seamlessly connected, and inspired by its user. In this third installment of ‘People Behind Bespoke’, Chanwoo Park, Head of Home IoT Business at Samsung Electronics, explains how the Bespoke Home harnesses connectivity between smart devices to enrich and streamline everyday home experiences.

In the Bespoke Home, your appliances come together to create a personalized home experience that is much more than the sum of its parts. Through the connectivity provided by Samsung Electronics’ innovative technologies, your appliances work together to create synergies that maximize convenience and bring something special to even the most basic of everyday routines.

Connected Solutions for a Changing World

Within the connected ecosystem of the Bespoke Home, artificial intelligence (AI) and Internet of Things (IoT) connectivity come together to completely transform the home experience. While AI is leveraged to study usage patterns and give better recommendations, IoT allows your appliances to seamlessly interconnect within your home.

What’s more, with the SmartThings app, a platform that supports thousands of devices across hundreds of brands, the ability to control the way it works is placed directly into the palm of your hand.

In practice, this means your washing machine will remember your favorite cycle and have it ready to go on laundry day. Once you choose what you want to make for dinner, your smart oven will receive the recipe and set itself to the right temperature. Your robot vacuum is even able to recognize your pet, and will send you a video so that you can keep an eye on them even when you’re away from home.

One Step Closer to Creating a Net Zero Home

With the recent rise of energy prices and the growing necessity for greener smart home solutions, Samsung envisaged SmartThings Energy as a way to empower users to be able to control the way energy is used throughout their homes and make smarter, greener decisions at home.

Thanks to the extensive growth of its partnership network, SmartThings Energy is growing into a smart energy management solution able to encompass the energy consumption of every appliance in a home, and even integrates such newer, renewable energy sources as solar.

In the UK, SmartThings Energy is now integrated with nearly 13 million Smart Meters, covering almost half of all UK homes. The service increases household energy IQ by harnessing the power of a smart home platform that analyzes user behavior and empowers users to take action and make a change – whether that change be switching to a new energy provider or garnering more awareness of their carbon footprint through monitoring.

A Whole New Food Prep Routine

Building a weekly meal plan that is varied and contains meals that are both tasty and nutritious can be a big task – and that’s before you actually start looking at what you actually have the ingredients to make.

SmartThings Cooking curates your entire food preparation experience by building weekly meal plans based on your specific tastes, dietary needs and the ingredients you have on-hand. Once your meals are planned out, SmartThings Cooking connects to various food and grocery retailers to order any ingredients you might be missing. When it comes time to cook, SmartThings ensures your range is preheated to the right temperature for the meal you’re preparing.

SmartThings Cooking also puts an end to fumbling for recipes and flipping between apps by bringing all the necessary searching, planning, purchasing and preparation together in one single place. With SmartThings, you can get all your meal planning done from wherever you are on your smartphone – or plan your meals right on the screen of your smart fridge – secure in the knowledge that your planning will be shared and easily accessible across your devices.

Connectivity for Pet Care

In addition to making your life more comfortable, connectivity in the Bespoke Home is now capable of improving the life of your furry friends, too. With its ability to monitor pets and connect to other smart devices, Samsung’s Bespoke Jet Bot AI+ and SmartThings Pet allow you to see what your pets are doing in real-time and make the environment more comfortable for them from wherever you are.

While going about its cleaning duties, your Bespoke Jet Bot AI+ recognizes when your pet comes into view, starts recording and sends the videos straight to your phone. After receiving these real-time updates, you can then use SmartThings Pet on your phone to adjust the settings on your smart air conditioner, air purifier and lights back home to make sure your pet is as comfortable as possible while you’re away.

Give Your Clothes the Care They Deserve

The clothes we wear every day are important mainstays of our lives, but maintaining sensitive and specialty items can prove complicated, especially given that properly cleansing our garments has become particularly important in the current climate.

SmartThings Clothing Care recommends optimal cycles for the items you’re washing based on material type, your usage patterns, the current season and more. A comprehensive smart wardrobe management system, SmartThings Clothing Care also monitors detergent levels, and can even order more detergent from online retailers when you’re running low.

With SmartThings, your Bespoke AirDresser and smart washer communicate with one another to share information and deliver personalized cycles and settings. Auto Cycle Link then matches the settings on your dryer to your wash settings to ensure your clothes are getting the consistent treatment that is just right for their garment type.

Committed to a Sustainable Bespoke Home Experience

With Bespoke Home, Samsung is dedicating itself to bringing an end to the ‘one-size-fits-all’ approach. We have committed to making all of our current and future products IoT-ready in order to realize our vision for a more connected world.

The deep customizability we are delivering with Bespoke Home is present at many different levels of the products that make up the portfolio – from the range of Bespoke colors the products come in to the ways you can tailor their usability to realize your own connected home vision. The Bespoke Home works with you on how you like to cook, how you like the temperature and air in your home and how you like to care for your clothes. When your preferences shift, your Bespoke Home is right there with you, happy to adjust to ensure you are enjoying the highest possible levels of comfort and convenience.

However, in today’s world, convenience alone is no longer enough – our appliances must also find ways to contribute to a more sustainable future. To this end, Samsung introduced SmartThings Energy with the direct purpose of allowing you to monitor your energy information in real-time in order to better manage how energy is being used in your home. In addition to supporting most Samsung appliances, SmartThings Energy is being expanded to a range of other devices and solutions to allow you to make smarter, more environmentally conscious decisions across every aspect of your home and lifestyle.

by Chanwoo Park

(VP and Head of IoT Business, Digital Appliances Business, Samsung Electronics)

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on the image, economic footprint, talent development, gender equality, and social responsibility.

※ Reference: Samsung Electronics’ growth in brand value (Interbrand)

Harry Choi, Corporate SVP and Head of Design Team, Samsung Electronics

Samsung’s Bespoke Home vision offers consumers a home that is beautifully designed, full of flexible features, seamlessly connected, and inspired by its user. In this first installment of ‘People Behind Bespoke’, Harry Choi, Head of Design for Digital Appliances at Samsung Electronics, discusses the origin of the Bespoke design philosophy and the role that it plays in creating appliances fit for every lifestyle.

Our homes are full of expressive elements. Everything from the architecture and the furniture to the decorative objects we place helps us express our individuality. However, even though they feature prominently in the interior, home appliances are still largely designed with a standardized approach.

If no two homes are the same, why should our appliances be? This was the simple question that sparked the idea for Samsung’s Bespoke – a lineup of home appliances designed to be a part of a person’s home décor, reflecting their aesthetic preferences and elements of identity. We focused on creating home appliances that are not just beautiful, but are also customizable so as to harmonize with all kinds of interior spaces, no matter the style.

The Birth of Bespoke

Our journey to elevate the design of home appliances began in the kitchen, a central space for many social activities in the home. The refrigerator is often the most visible and most used appliance in this social space, and yet, its design has largely been in stasis for many years.

With our Bespoke refrigerators, our aim was to elevate the design of refrigerators without compromising the reliable functionality and performance that Samsung products are known for. Taking inspiration from contemporary urban lifestyles and aesthetic trends, our designers created an expansive palette of colors for the refrigerator’s customizable door panels. They also developed unconventional finishes, such as matte steel and glass, to bring new textures to refrigerators and open up new possibilities for kitchen design.

But the Bespoke design philosophy goes beyond just colors and finishes. With a modular, built-in look, Bespoke refrigerators can be tailored to fit seamlessly into different kitchen layouts. Bespoke design has broken down the price barrier of built-in appliances and now, design is able to listen more closely to the consumer. By mixing and matching different modules, users can create Bespoke refrigerators that provide the right functionality for their lifestyle, dietary habits, and family size.

Creating Bespoke Lifestyles and Living Spaces

Building on the design and development process of the Bespoke refrigerator, we are now ready to bring the Bespoke design philosophy to the rest of the home, empowering users to create ideal living spaces while simplifying their everyday routines.

Take the Bespoke Cube air purifier, for example, which features a sleek, modern design that comes in various colors and interchangeable front grills in patterns like stripe and herringbone. The Bespoke Cube air purifiers are beautiful additions to any room, complementing your interior décor while quietly working to keep air quality safe.

Furthermore, the Bespoke Jet was designed with portability in mind. Unlike larger appliances, vacuums are meant to be carried around the house – but they are often hidden away when they are not being used. The Bespoke Jet’s meticulous design, with the body, virtually floating above its round-shaped platform, gives the vacuum a sense of elegance that allows it to stand out in the open in living spaces even when not in use. Functionally, the Bespoke Jet’s all-in-one Clean Station and charging dock make cleaning and maintaining household hygiene a breeze.

Designing for the Future

Gone are the days of one-size-fits-all home appliance design. We at Samsung believe that the shift toward customization is not just a trend, but in fact, is the emergence of a new paradigm. As consumers’ lifestyle aspirations evolve and grow more diverse, Bespoke will be right there with them, offering appliances that transform functional interiors into truly expressive spaces.

by Harry Choi

(Corporate SVP and Head of Design Team, Samsung Electronics)

Samsung, India’s most trusted consumer electronics brand, has ushered in the next generation of kitchen design with the launch of BESPOKE, its new generation of refrigerators in India. The new age consumers want tailor-made experiences – from personalised holidays to customised fitness plans. Samsung’s BESPOKE refrigerators are designed to offer customised design options for a modern modular kitchen that suit your personal taste.

Samsung’s BESPOKE French Door refrigerator lineup, available in 4-Door Flex Family Hub and 4-Door Flex French Door models, is a unique blend of personalised aesthetic and premium refrigeration. The BESPOKE 4-Door Family Hub refrigerator will be available in Black Caviar in elegant steel finish as well as with Dual Tone Design Glam Glass panels in Glam Navy and Glam White glass finish. The BESPOKE 4-Door Flex French Door refrigerator will be available in Glam Navy and Glam White glass finish.

“With kitchens being the hub of Indian homes, we wanted to offer our consumers a refrigerator that not only fulfills their refrigeration needs, but also reflects their personal style. We are excited to launch the BESPOKE refrigerator range that is more than just a home appliance. It brings together Samsung’s innovative technology with a product designed to fit into consumers’ lifestyles, just as every bespoke item should,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The BESPOKE refrigerators not only offer design innovation but also technology innovations. The BESPOKE 4-Door Flex Family Hub features a Beverage Center which gives quick access to the water dispenser, an automatically-filling water pitcher and an infuser for flavored water. It comes with newly released Family Hub 6.0 software version and is also equipped with Dual Auto Ice Maker which consists of two separate ice makers that make regular cubed ice and smaller ice bites simultaneously to suit various beverage cooling preferences. Additionally, for the first time in India, the refrigerator comes with Dual Flex Zones – Flex Crisper and Flex Zone that gives temperature adjustment options and allows consumers to customise storage options as per their convenience.

Price and Availability

The pre-book for BESPOKE refrigerators will start from October 12, 2021 on Samsung’s official online store, Samsung shop, online portals of leading retailer partners and at all leading consumer electronics retail stores across the country. Consumers pre-booking Samsung BESPOKE refrigerators will get up to 20% cashback and an 18-month No Cost EMI option.

The BESPOKE range of refrigerators will be available at a special price for the following models:

• BESPOKE in Glam Navy & Glam White Glass dual colours in 674L capacity – INR 167,990
• BESPOKE Family Hub in Glam Navy & Glam white Glass in 934L capacity – INR 255,000
• BESPOKE Family Hub in Black Caviar Metal in 865L capacity – INR 269,990

BESPOKE refrigerators will be available across retail stores and online portals from October 18, 2021, and will come with a 10-year warranty on its digital inverter technology compressor and 1-year warranty on the refrigerator.

About BESPOKE Refrigerators:

Glam Glass Finish

Consumers can now style their kitchen with Dual Tone Design glass panels that come in Glam Navy & Glam White Glass finish to add to the décor in their homes.

Dual Flex Zones

The 4-Door Flex models can be customized to meet personal needs by adjusting with five different temperature options available with Samsung’s signature FlexZone, an independently controlled compartment that can quickly convert from a fridge to a freezer. Additionally, all food lovers who would like to maintain taste and aroma of the food, Flex Crisper zone is now available with dual adjustable temperature to store meat, poultry or fish products, while the Crisper + allows for fruits and vegetables to retain maximum freshness and preservation.

Beverage Center

The 4-Door Flex offers quick and easy access to refreshingly cold water. The Beverage Center is inside the fridge, keeping the water dispenser nozzle less exposed to air or dust and making it safer for consumers. It also sports:

• Autofill Water Pitcher 

The Autofill Water Pitcher automatically fills up with purified water, which can be infused with fruits and herbs, so it’s ready to serve instantly.

• Water Dispenser

The Water Dispenser features a stainless-steel nozzle that is detachable for easy washing.

Dual Auto Ice Maker

The Dual Auto Ice Maker makes regular cubed ice and Ice Bites in two separate ice makers. Ice Bites are smaller and can chill drinks much faster—great for families with children. The dual ice maker makes up to 2.8kgs of ice a day and stores up to 4.1kg.

UV Deodorizing Filter

The new built-in deodorizing filter reduces odors caused by bacteria from the air in your fridge with UV technology that continuously cleans the filter.

Triple Cooling System

A Triple Cooling System independently supplies cool air to three compartments in the fridge and freezer using three dedicated coolers. The system controls the temperature and humidity in each compartment to create optimal storage conditions and prevents odors from mixing.

Connected Living Experience

The Family Hub 6.0 model of Flex refrigerators is powered by AI and Samsung’s Smart Things App to provide a connected home experience for consumers. The intuitive technology also lets consumers know when food stored for long goes off. With Bixby’s new Indian English version consumers cannot just stay connected but also control their refrigerator in the Family Hub models.

Display Your Curated Art

The Family Hub features a digital frame that allows users to display artwork of their choosing from a curated selection. It also offers an array of screen views to harmonize with the refrigerator and kitchen décor, including the Family Board, Family Hub’s digital interface that features analog aspects for users.