“We have been launching such drives across the country and have seen massive participation from our regional offices as well. As a responsible corporate, we believe in preserving the environment for future generations. Electronic waste collection, plastic waste management or such cleanliness drives are all steps taken towards preservation and protection of the environment,” said Sameer Wadhawan, Head of Human Resources at Samsung India.

Over 100 employees participated in this Care for Clean India drive. Armed with cleaning gloves and garbage bags, the group took it upon themselves to rid the park of non-biodegradable waste.

“I am happy that we got the opportunity to participate in this noble activity. At Samsung, we believe in co-prosperity and giving back to the community,” said Jeon Woosung, Customer Satisfaction Team.

In the past, the company has organized tree plantation drives, plastic waste management campaigns across the country that have seen huge participation from employees. Samsung has been pro-actively taking measures to motivate its employees to become more environment conscious through such initiatives.

Love and respect for the environment is instilled in all Samsung employees. They are encouraged to take up projects that help create a greener and cleaner world.

In Tirupati, Samsung employees planted trees and cleaned the city

Recently, Samsung employees in Tirupati in southern India, organized a road show covering 47 kilometers to spread mass awareness about Plastic Waste. They cleaned the city and planted trees.

A sapling plantation drive was organized in Vijaywada

In Vijayawada, another southern Indian town, Samsung employees organized a road rally and waste collection drive to spread awareness about environmental conservation. Employees marched with placards and banners with messages on protection of the environment, all of which were made of eco-friendly material. A sapling plantation drive was organized as well.

Employees in Chennai participated in a Walkathon to spread the message about the hazards of irresponsible disposal of e-waste and plastic waste.

It was heartening to see even school children, teachers and families of employees join in the activities. For instance, in Bengaluru, a school teacher who participated in a painting competition said, “Samsung is a brand that young people look up to. When they send the right message to this generation, it will definitely result in a positive change.”

Samsung Employees in Bengaluru joined school children and teachers in a painting competition

Samsung has two manufacturing units in India, one of which is located in Sriperumbudur near Chennai. It has three R&D centres here. The R&D centre in Bengaluru is the largest outside Korea. Bengaluru is also home to Samsung Opera House, the World’s Largest Mobile Experience Centre.

The campaign film depicts the real life story of Seema Nagar, a young village girl who breaks stereotypes to achieve her dreams.

‘Glass: The Lion for Change’ at Cannes Lions 2018 celebrates culture-shifting creativity and recognizes work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Seema Nagar, the young girl from a small village near Jaipur, who defied odds to become a Samsung technician has become a household name. Samsung India’s campaign film caught public imagination and has been viewed 81 million times on YouTube, over 24 million of them women, the highest for any advertising video on YouTube in India.

The campaign, #SapneHueBade, is aimed at highlighting women empowerment. It showcases how Samsung cares for dreams of girls in India. The focus of the film is around the real life story of Ms Nagar, the trials and tribulations she goes through before entering Samsung Technical School and how it enables her to dream big.

After being trained at Samsung Technical School, Jaipur, she joined a Samsung Service Center in the same city. She also worked as a trainer in the same technical school where she studied.

Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. There are 22 such centres set up across India in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi, West Bengal, Karnataka and Jharkhand.

Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees.

These schools have so far trained over 4,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

To read this story in Hindi, Click here- https://news.samsung.com/bharat/samsung-india-campaign-wins-glass-award-at-cannes-lions-2018

Following the success of the first edition of ‘Samsung Star Scholar’ program in 2016, Samsung is bringing in more cheer for engineering aspirants. The country’s biggest consumer electronics company, Samsung, is offering 150 fresh scholarships to engineering students this year, taking the total number of scholarships offered under the program to 300.

These scholarships of Rs 2 lakh a year are for students of Jawahar Navodaya Vidyalaya schools, who have cleared the Joint Entrance Examination (JEE) Advanced to qualify for Indian Institute of Technology (IIT) or National Institute of Technology (NIT) this year.

Samsung India has a partnership with Navodaya Vidyalaya Samiti since 2013. Under the agreement, it runs Samsung Smart Class in 476 Jawahar Navodaya Vidyalaya schools across the country.

The Samsung Star Scholar program was started in 2016, wherein 150 students were provided scholarships for their higher studies. These students will now get scholarship for their second year course.

Each selected student will get financial support of up to Rs 2 lakh, which will be provided every year for up to five years to the scholarship recipients to help cover a significant share of their educational expenses, including tuition, hostel and mess expenses.

Mr. Deepak Bhardwaj, Vice President, CSR, Samsung India, said the Company wants to nurture young bright minds of India by fostering outstanding academic excellence for students, especially from rural backgrounds.

“We seek to support them to get the recognition that they deserve and pursue their dreams to study at top colleges in the country,” he said.

The selection of 150 students for the ‘Samsung Star Scholar’ program will be based on the student’s ranking in the Joint Entrance Examination (JEE) Advanced for B. Tech/Dual Degree (B.Tech + M.Tech).

Students can visit http://www.samsung.com/in/microsite/sapne-hue-bade/star-scholar to learn more about the ‘Samsung Star Scholar’ program, or to download an application for enrollment. The application period for the ‘Samsung Star Scholar’ program will remain open until August 31, 2017.

The ‘Samsung Star Scholar’ program is aligned with the Company’s ongoing effort to nurture deserving young talent by enabling them with quality education.

Since the first Samsung Smart Class was established in 2013, over 2.5 lakh students have benefitted from it. In addition, over 8,000 teachers have been trained on how to use interactive technology to teach.

Are you an engineering aspirant, working hard to crack the entrance test for getting into the IITs (Indian Institute of Technology) or the NITs (National Institute of Technology), but also worried about your finances? There’s some good news for you!

Samsung India, the country’s biggest consumer durables company, has launched ‘Samsung Star Scholar’ program, to provide 150 scholarships to engineering students every year.

These scholarships are for those students of Jawahar Navodaya Vidyalaya schools, who clear the engineering test for admission in the IITs or NITs. Samsung has had a partnership with Navodaya Vidyalaya Samiti since 2013.

Currently, the Company operates Samsung Smart Classes in over 400 Jawahar Navodaya Vidyalaya across the country.

Students for the ‘Samsung Star Scholar’ program will be selected from the 2016-17 academic session of B. Tech/Dual Degree (B.Tech + M.Tech) based on their rankings in the Joint Entrance Examination (JEE) Main.

Each student selected under the scholarship program will get financial support of up to Rs 2 lakh per year, so that deserving students can concentrate on their studies, without having to think about their tuition fees and hostel expenses.

Deepak Bhardwaj, Vice President of Samsung India, said the aim of the scholarship is to make it possible for extraordinary students from low-income backgrounds to afford to attend some of the top colleges and universities in our country.

“These students have excelled in academics, and we hope to be able to support their endeavor by further changing their lives,” Mr. Bhardwaj added.

The ‘Samsung Star Scholar’ program is aligned with Samsung’s ongoing effort to nurture deserving young talent by enabling them with quality education.

The application period for the ‘Samsung Star Scholar’ program will remain open until January 20, 2017.

For more information, please download the Press Release.