In order to contribute to tackling this global crisis, Samsung Electronics has been devising sustainable ways to respond to climate change across all aspects of its business operations. Read on to learn more about the measures implemented by Samsung that aim to provide everyone with a better, more sustainable, tomorrow.

Renewable Energy Usage Reaches 100% in the U.S., China and Europe

In June 2018, Samsung committed to having all its worksites in the U.S., China and Europe rely exclusively on electricity sourced from renewable sources by 2020. Thanks to the unrelenting efforts put in hereafter, in 2019, 92% of the energy used in these worksites was generated by renewable sources; and in 2020, the company achieved its goal of 100% renewable energy for these worksites. Samsung’s efforts to use renewable energy continue across various other regions around the world, including Korea.

Solar panels at parking lots in Samsung campuses in Suwon and Giheung, Korea

Across various worksites in Korea, Samsung has installed solar and geothermal facilities for renewable energy production. At the company’s Suwon, Giheung and Pyeongtaek campuses, geothermal power generation facilities have been installed across the campuses’ parking lots, buildings, roofs and new construction sites.

In each of its operational regions around the world, Samsung has developed and is implementing specific regional action plans in order to promote renewable energy usage, including Renewable Energy Certificate (REC) purchasing and renewable power purchase agreements (PPA). Some examples of these region-specific action plans are the signing of a renewable energy supply contract with wind and solar power suppliers in India; the purchase of renewable energy certificates in Mexico; and the specific percentages of renewable energy set for the company’s worksites in Brazil.

Eco-Conscious Products for Everyday Life

In 2008, Samsung Electronics established its corporate Eco-Council and began holding regular meetings across its various business units to support the development of energy-efficient products. By sharing technologies that help reduce energy consumption and follow eco-conscious trends, the company’s many teams have managed to develop products that simultaneously maximize performance and minimize energy consumption. The results achieved through these co-operative initiatives have also been supported by company-wide efforts to develop highly energy-efficient products.

On January 6, Samsung Electronics unveiled its 2021 TV product portfolio at its virtual First Look event, and also announced the company’s latest long-term sustainability programs that include the inclusion of solar cell-powered remote controls and the reduction of product carbon footprints through the use of recycled materials.

Samsung’s 2021 Neo QLEDs will come with a new solar cell-powered remote control that can be recharged through indoor or outdoor lighting, or USB. This innovation will help prevent the wastage of around 99 million AA batteries over the course of seven years of usage¹.

Samsung is also making efforts to reduce the emission of greenhouse gases throughout the TV product lifecycle through the application of recycled plastics. Samsung has been using recycled materials in the rear covers of their monitors and signage and is now planning to expand their usage into even more components across the company’s visual display product portfolio. Through various efforts including expansion of its Eco-Packaging Design to all 2021 Lifestyle TVs and the majority of the NEO QLED line, Samsung’s Visual Display Business is aiming to reduce greenhouse gas emissions by 25,000 tons annually, equivalent to the absorption of greenhouse gases by 3.8 million 30-year-old pine trees over the course of a year².

By using Galaxy smartphones every day, users, too, can help protect the environment. Polyketone, a material that contributes to the reduction of carbon monoxide (greenhouse gas), has been used by Samsung on their Galaxy smartphone and tablet products since 2016. Most recently, in order to reduce the product’s carbon footprint, Samsung applied Polyketone to the side key internal brackets of its Galaxy S21 series.

By pursuing a minimal packaging design and changing the materials used throughout the entire product lifecycle – from manufacturing and distribution through to usage and disposal – Samsung’s Galaxy S21 smartphone have received the ‘Reducing CO₂’ certificate from the Carbon Trust³, acknowledging the reduction of greenhouse gases the Galaxy S21 produces compared to the previous model.

In addition, the company has reduced the standby power consumption of its flagship Galaxy smartphones’ chargers since 2012 to press the problem of power waste. In the year since, the company has applied this environmentally conscious enhancement to the chargers of devices throughout its product range, and is currently aiming to reduce the standby power consumption of chargers to zero.

Samsung’s dishwashers DW80R9950UG, DW80R7060UG

As for Samsung’s home appliances, the mission to reduce products’ energy consumption is ongoing. Samsung’s dishwashers are also energy-efficient. In 2021, the DW80R9950UG and DW80R7060UG models sold in the U.S. were included in Energy Star’s 2021 Most Efficient Dishwashers list, satisfying the criteria of annual energy use of less than 240 kWh per year and water consumption less than 3.2 gallons per cycle for standard-sized models. This translates to 67 kWh per year in energy savings and 387 gallons per year in water savings compared to a conventional product.

In the company’s Semiconductor business, remarkable sustainable progress has also been made. A total of nine key memory products – four DRAM solutions, three solid state drives (SSDs) and two embedded storage (eStorage) devices – have received the Carbon Trust’s Product Carbon Footprint (PCF) certification. In addition to this, the 512GB eUFS 3.1 has been recognized with the semiconductor industry’s first Reducing CO₂ label.

Samsung has also been making efforts towards sustainability right from the manufacturing stage of packaging materials for the Portable SSD T7 Touch by developing an eco-friendly pulp material to replace plastic tray components. By using one-third less tray packaging, replacing the plastic trays with eco-friendly pulp material and minimizing greenhouse gas emissions throughout its production, the company saved approximately 84 tons of carbon.

Receiving Accolades and Acknowledgement for Eco-Efficiency

Six Samsung refrigerator models sold in the U.S. have been awarded the 2020 ENERGY STAR Emerging Technology Award by the U.S. Environmental Protection Agency (EPA). Every year, the EPA, through its ENERGY STAR Program, chooses one or two innovative technologies for their Emerging Technology Award. In 2020, the awards recognized six Samsung refrigerator models that successfully met three strict performance criteria: (1) super-efficient compressors; (2) low greenhouse gas blowing agents for their insulation; (3) low greenhouse gas refrigerants. Samsung digital inverter compressors use around 30% less energy than single-speed induction motor compressors, and thus also help contribute to the reduction of greenhouse gas emissions.

The greenhouse effect, caused by increased global usage of fossil fuels, and the climate change witnessed in recent years are two of our greatest threats. Samsung will continue to monitor the ongoing climate change situation and pursue energy-efficient products and manufacturing processes in order to reduce greenhouse gas emissions and promote the usage of renewable energies.

The company will also continue to pursue its policies of increasing energy efficiency and minimizing the usage of resources so that its users can rest assured that they are doing their part to help mitigate climate change with products that require low electricity and provide high performance.

¹ 7 years is the average lifecycle of TV products.

² Based on internal research.

³ The Carbon Trust is an accredited non-profit certification body established by the British government in 2001 to award the Carbon Footprint Certification to eco-friendly products and services after a comprehensive assessment of the carbon emissions produced throughout the entire production cycle of the product.

Under Samsung Delight Offers, consumers can buy refrigerators starting at INR 19,790 with discounts up to 25%, 10% instant bank discount, exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650.

Samsung will provide these offers on its entire range of Frost Free refrigerators which includes the recently launched Curd Maestro refrigerators, Double Door refrigerators with Base Stand Drawer and Convertible refrigerators. These models are equipped with 10-year warranty on the compressor and Digital Inverter Technology with stabilizer free operation allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption, and will be available in a variety of colour and design options.

“As a consumer centric brand, Samsung is committed to deliver best-in-class products with meaningful innovations. The consumer focus is shifting towards refrigerators that offer convenience, more storage space and energy efficiency. We are partnering with Flipkart and Amazon this summer to offer exciting Samsung Delight Offers on our Global Number 1 Frost Free refrigerators that are designed for Indian homes,” said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.

Price and Availability

Samsung’s Frost Free range of refrigerators, starting at INR 19,790 with discounts up to 25%, 10% cashback (instant bank discount (with SBI Credit Card on Flipkart and Amex & RBL Credit Card on Amazon), exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650 will be available during Flipkart Big Shopping Days and on Amazon Summerfest from March 19-22, 2020.

Features of Samsung’s Frost Free Refrigerator Range

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the problems of curd making which are complex, time taking, and tricky.

Curd Maestro refrigerator ensures that nothing comes in the way of you and your precious family time, enabling curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Smart Convertible Refrigerators

Smart Convertible 5 in 1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.

The Normal mode enables optimal cooling both in the fridge and the freezer that helps getting ice faster. Extra Shopping mode comes with an added convenient feature that turns the freezer into the fridge to provide more space. Seasonal Mode & Vacation Mode give an option to turn off the freezer for seasonal requirements. Also, the usage of the freezer can be continued while you are travelling, by keeping your freezer on even when the fridge is switched off. Home Alone Mode lets users switch off the fridge space and use the freezer as a mini fridge.

Frost Free Refrigerator with Base Stand Drawer

The latest Samsung Frost Free refrigerators have been uniquely designed for Indian homes to offer extra capacity. Consumers can now store non-perishable vegetables in the Base Stand Drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers. Now you can keep your vegetables, such as onions and potatoes at room temperature with ease without worrying about using extra baskets or wasting kitchen space.

New Design Patterns

Catering to the need for varied designs and patterns, the line-up will be available in new design patterns that add to the aesthetic value of the products.

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

Samsung India has launched its new SpaceMax Series Side-by-Side Refrigerator lineup that will be available in two-door and three-door options. Samsung is the market leader in the Side-by-Side Refrigerator category with over 50% market share.

The new refrigerator lineup comes with unique features. SpaceMax technology lets you store more food without increasing external dimensions or compromising on energy efficiency. The refrigerator also has a sleek and seamless counter-depth design that will fit perfectly with the dimensions of the consumers’ existing appliances and cabinetry to create a harmonious kitchen interior and comes with an all-around cooling system that makes sure food is fresh wherever it is stored in the fridge.

“Samsung continues to bring delight to the consumers through innovative technology solutions in the refrigerator space. Being an industry leader, we are excited to bring the all-new SpaceMax Series Side-by-Side refrigerators that are designed to change the way consumers store food. These refrigerators are highly energy efficient and durable, ensuring longer-lasting performance,” said Saurav Katyal, Director, Consumer Electronics Business, Samsung India.

More Fresh Space Inside, More Seamless Style Outside

SpaceMax technology enables the walls of the refrigerator to be much thinner as it uses a minimal amount of high-efficiency insulation. In the process it creates more storage space without increasing the external dimensions or compromising energy efficiency.

Cools Evenly from Corner to Corner

The new technology makes sure that food is properly cooled, wherever it is in the fridge. An All-around Cooling System continually checks and blows cold air through strategically-designed multiple vents, which cool the entire fridge evenly from corner to corner, thus keeping all food items at the optimum temperature and fresher for longer.

Digital Inverter Technology

Samsung Digital Inverter Compressor lasts longer while saving up to 50% energy. Unlike conventional compressors, which just start and stop, Samsung Digital Inverter Compressor automatically adjusts its speed in response to cooling demand across seven levels, reducing wear and tear. The inverter technology is certified for a 21-year lifespan durability with high quality components and comes with a 10-year warranty.

Three-door Design

The three-door, Side-by-Side Refrigerator consists of two fridges and one freezer. With its customizable storage space, including upper and lower fridge areas, it can minimize cool air loss by 55%, thus saving energy. The three-door design allows storing and organizing of food more efficiently and conveniently.

Non-plumbing Dispenser

The refrigerator comes with a large water tank for its non-plumbing ice and water dispenser. This feature makes the refrigerator easy to install at any location without being connected to a water supply. The consumer just has to add mineral or fresh water and can enjoy chilled drinks or ice without installing a separate water filter.

SpaceMax Series Side-by-Side Refrigerator lineup also offers features like Power Cool and Power Freeze. With the touch of a button, it blows intensely cold air into the fridge to quickly cool groceries or your favorite drinks. The Power Freeze feature delivers a fast blast of cold air into the freezer and is great for freezing or firming up frozen foods and making ice. The EZ Slide Shelf organizes and helps consumers put in and take out food more easily, so there’s no ‘dead space’ in the refrigerator. It is built on rolling hinges and simply slides in and out.

Price and Availability

SpaceMax Series Side-by-Side Refrigerator lineup will be available across all channels and on Samsung Shop from April 22, 2019. The two-door lineup will start at INR 1,06,990 and two-door ice & water dispenser model will be priced at INR 1,25,990; while the three-door model lineup will start at INR 1,16,990.

Samsung Electronics today unveiled the next generation of its award-winning Family Hub refrigerator, continuing to innovate and redefine the refrigerator category. Family Hub continues to set a new standard for connected living, bringing the family together in the kitchen while freeing users up to focus on what’s important to them.

As the new generation of homeowners look to technology to define both who they are and how they want to live their lives, there is no better place to do this than in a connected kitchen. And with the Family Hub, which offers the simplified connectivity they’ve grown accustomed to, families can spend more time focusing on the things that matter most to them.

In 2019, with the new Family Board, a communal screen that family members can interact with in a personalized way, Family Hub helps foster true family connection, food management, and a connected home experience in today’s fast-paced modern world.

“When we first launched Family Hub three years ago, it was an app-based experience anchored in food management, family connections and entertainment,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “Today we are introducing the latest version of Family Hub featuring Bixby with AI capabilities. Bixby now provides a new level of connectivity and intelligence designed to make everyday tasks much easier. When combined with our new Family Board, the Family Hub is the perfect combination of convenience and connectivity.”

Intelligence

Bixby allows for a smarter, hands-free, more personalized way to use the Family Hub. Users can ask Bixby for their Morning Brief while getting breakfast ready for the kids so they know all of their daily essentials like the weather and top news. All of this appears on the Family Hub screen so they can see as well as hear it. And through Bixby’s voice ID technology, each family member’s voice is distinguished, so everyone can get tailored information for their individual needs. Bixby is even smarter and more conversational – allowing users to interact more naturally. Imagine, now users can search for a plane ticket through Expedia, call an Uber and pre-set the oven temperature just by talking to the Family Hub.

Taking intelligence a step further, with the Family Hub’s seamless integration of SmartThings, owners can now see and control hundreds of Samsung and third party smart home devices right from the refrigerator screen and by voice with Bixby.

Family Connections

The new Family Board screen acts as a digital bulletin board in which members can easily stick notes and photos and even doodle right on the screen. Users can now have a devoted screen to share photos, messages and memories on their fridge, and are able to customize their photos with different photo styles, add handwritten notes and stickers, and even change the background color to match their kitchen – all bringing the family closer to elevate the way they connect and share.

The Family Hub displays a dynamic screen saver that can be used to display precious family moments, important information such as the weather, or even artwork. It can also be set to blend with the décor in the kitchen.

Healthier Food Management 

From the beginning, food management with Family Hub has been a cornerstone feature elevating the way homeowners manage their food – whether using “View Inside” to see if they need eggs from their smartphone while at the store or adding items to their shopping list and tagging expiration dates. The Family Hub enables a user to create better and healthier meals with Meal Planner, which customizes recipes based on food preferences, dietary needs and the items in the fridge.

In 2019, Samsung will expand the Family Hub platform across more models to ensure that there is a Family Hub configuration that meets the needs of all consumers.

A 2019 CES Innovation award Honoree in the Software and Mobile Apps product category, the new Family Hub will be featured at the International Consumer Electronics Show (CES) from January 8-11, 2019 at booth 15006 Central Hall at the LVCC. For more information about Samsung Home Appliances, please visit www.samsung.com.

A winner of the 2018 CES Best of Innovation Award, Family Hub ensures a superlative entertainment experience with its 21.5-inch touchscreen and Bixby voice control and allows consumers to do what seemed unimaginable in past, allowing consumers to do a lot more than what a regular refrigerator does.

“Family Hub offers a wide range of smart features that allow consumers to do what they could not do before. These include syncing up food storage, keeping family members better connected and organized, and providing enhanced entertainment. Family Hub is also more intuitive and intelligent with the addition of Bixby voice control and its integration with Samsung’s SmartThings IoT ecosystem,” said Mr. Saurav Katyal, Director, Consumer Electronics Business, Samsung India.

The Indian market is rapidly adapting to digitization as a result of large internet user base that is estimated to grow manifold. As a result, the lifestyle of the modern Indian family is undergoing the following transformations:

• Evolving Shopping Behavior – bulk shopping once/twice a week at organized retail outlets and through shopping apps
• Food Habits – greater awareness of global cuisines/ingredients and healthy living
• Connected Living – households purchasing smart appliances that communicate with each other

Simplifying Life with Connected Home Control

The Family Hub works with the SmartThings ecosystem, allowing users to control and monitor their connected appliances – Flex Wash Washing Machine and Smartphone – from the Family Hub screen. The built-in View Inside camera allows users to digitally label their food with expiration dates, or use a mobile device to peek inside their fridge from anywhere. So now, consumers can see what’s inside their fridge from the grocery store and/or leave a note on screen to remind the kids to clean their rooms after school. Users can do countless other things without ever leaving the kitchen.

Consumers can manage food, with the View Inside app that enables users to see inside the fridge from anywhere. The recipes app offers multiple recipes to choose from around the world and prepare the food that the family loves.

Strengthening Family Connections

The Family Hub keeps the family more closely connected and organized, with its built-in-screen whiteboard, Memo and Photo Album functions, ability to update and share calendars, photos and hand-write and sent notes. With Bixby, Family Hub can also recognize individual voices and provide personalized information based on preferences. Ask “Hi Bixby, what’s new today?” and it will provide a read out of the news, weather and calendar updates.

Creating New Ways to Have Fun at Home

Users can access millions of songs through the web browser and live radio app, and mirror their Samsung Smart TV.¹ The new Family Hub also features AKG Premium Quality Sound Speaker for sound that is deep in bass and rich in mid-range.² Additionally, users can stream content from their smartphone to the Family Hub refrigerator.

Price and Availability

Samsung’s latest Family Hub 3.0 in One French Door model with all the top of the line features such as multi-door format, Flex Zone (Convertible), ice and water dispenser, triple cooling and large capacity (810L). The Family Hub will be available for pre-booking exclusively on Samsung Shop and Amazon.in from July 18, 2018 at INR 280,000 with an exclusive offer of free Samsung Galaxy S9* available on pre-booking.

1 Available with the 6400 series or 2015 TV models and above

2 Available with the premium 4-door Flex model

*Terms and Conditions Apply

Samsung India’s digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a daughter, has gone viral with over 50 million views on YouTube in the first 20 days of its launch.

Conceptualised by Cheil, the digital campaign film, shows a modern, young, evolved working woman gifting her mother a refrigerator that runs on both inverter and solar power for a better, improved and hassle-free life.  The film beautifully captures a young working woman in conversation with her mother. The heart-warming campaign touches hearts with different emotions of joy, love and care.

“This heart-warming campaign shows the strong bond between a mother and daughter. The campaign showcases the brand ethos of Samsung of caring about consumers at every step and bringing in innovative technologies to solve real life problems. Through this emotional story, we wanted to communicate how our new refrigerator line runs non-stop on the home inverter, making life better for a modern young Indian women. The campaign crossing 50 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

In the film, the mother is seen entering the daughter’s house while she is away at work. The mother brings with herself kheer that she has prepared lovingly for her daughter. She keeps it in her daughter’s fridge for her to enjoy when she is back from work. Just as she is leaving, there is a power cut. When the daughter returns home the power outage is still there but she is elated to see the kheer in the fridge. She calls her mother to appreciate her love but the mother is concerned that the kheer might have gone bad because of the long power cut. It is here that the daughter tells her not to worry because her new refrigerator even works on the home inverter.

“Samsung is a brand that stands for innovation. The task at hand was to show how this offering of a refrigerator that runs on an inverter can make a world of a difference in the consumers’ life, in a very real way. This film is crafted in a way that makes the viewer feel that this is a situation straight out of their lives. The narrative beautifully connects the ad to its viewers and we are seeing a lot of positive response to the campaign. We hope to garner more brand love through this emotional campaign,” said Mr. Aneesh Jaisinghani, Executive Creative Director, Cheil India.

The 60-second film focuses on a real life situation, of the difficulty faced by individuals when food gets spoilt due to power cuts during summer months.  The end of the film shows the daughter buying a similar refrigerator for her mother, hoping that the refrigerator takes care of her mother like her mother takes care of her.