Earlier, at the district level they bagged a Gold and a Silver medal at the prestigious IndiaSkills L2 and West Bengal Skills 2021 competitions respectively.

Rajneesh who is from the Industrial Training Institute (ITI) at Charbagh in Lucknow won Gold in repairing Refrigeration, AC and Home Appliances (RACHA) while Debraj, from ITI, Howrah Homes in West Bengal, won a Silver in repairing Audio Visual (AV) appliances at the competition.

The two prepared for the state level competitions at the Samsung Technical Schools that are part of Samsung’s CSR mission to empower the future generation of India.

Rajneesh, who joined ITI Lucknow in 2018 says the Samsung Technical School helped him gain practical knowledge of repairing and installing refrigerators

These are rigorous competitions that test participants on several levels. Both Rajneesh and Debraj first crossed a district level competition that took place online and then the state-level competition where their practical knowledge was put to test.

These competitions are organized by IndiaSkills, ESSI and the Department of Technical Education, Training & Skill Development.

Participants have to design a complicated electronic circuit, assemble their project and then test them out in a period of 6-7 hours. The best executed project wins.

While this may sound easy on paper, it took Rajneesh and Debraj hours of practice every day at their alma mater – the Samsung Technical Schools they passed out from – to crack the competition.

Rajneesh, who joined ITI Lucknow in 2018 says the Samsung Technical School helped him gain practical knowledge of repairing and installing refrigerators and air conditioners through cutting edge technology that Samsung uses.

“That was the game changer for me in the competition,” says Rajneesh, who chose to set up his own repair outfit after completing his course at Samsung Technical School to provide employment to others like him.

For 21-year-old Debraj, the love and passion that teachers at the ITI in Howrah Homes showed to help him prepare for the competition was that something extra that he needed to win.

Devraj: When I joined the ITI in 2019, I could only repair CTVs whereas now there isn’t a television or music system that I can’t repair

“They were welcoming and shared their expertise with me freely. “When I joined the ITI in 2019, I could only repair CTVs whereas now there isn’t a television or music system that I can’t repair,” says a confident Debraj, who now works with his father to grow their small electronics repair business in Howrah Homes.

“Samsung Technical School taught me how to operate using latest tools and more importantly the value of looing presentable and communicating with customers for building quality relationship,” says Das.

Kudos to Rajneesh and Debraj on winning the state-level competition and qualifying for the regional round after which they will be competing for the national level and might also get an opportunity to represent India in the World Skills Competition next year.

Find more here:  http://csr.samsung.com/en-in/localMain.do

Business had just started picking up when the pandemic hit, and like many other small business, had a bitter impact on Deepak’s too. The peak summer season for his business was just round the corner, in March 2020, but one could not step out, shops remained closed, and people were becoming hesitant about calling service personnel home.

Deepak: Consumers were very concerned about the pandemic and it was my responsibility as well to keep them safe, while getting on with my work

Deepak recalls it was a very difficult time for his family.

“I could barely pay the medical bills of my father and we completely exhausted our savings,” he said.

But when he looks back at that time now, he feels it was an opportunity in disguise. And he grabbed it, with both hands.

He shut down the shop he had and decided to operate from home, waiting for calls for home visits. He realized people were hesitant because of the spread of Covid at the time, but also required help with their refrigeration products – AC and refrigerator.

After a while, he did get a call from an existing customer to repair his AC, and when he did, he was prepared. He bought PPE kits and went fully geared up to the customer’s home.

“I knew I had one chance to make a good impression. Consumers were very concerned about the pandemic and it was my responsibility as well to keep them safe, while getting on with my work,” said Deepak.

That visit went well, and finding Deepak riding his bicycle adorned in a full PPE kit became a regular sight in Gurugram.

“At Samsung Technical School, our mentors always taught us to focus on relationship building and customer satisfaction. Using them as the main tools, I started contacting my clients to persuade them to allow me to support them while obeying safety guidelines issued by the government,” he said.

In 2019, Deepak completed his Refrigeration, AC and Handheld (RACHA) course from Samsung Technical School, a CSR initiative by Samsung India. The program aims to support the Government’s vision to Make in India and Make for World by addressing the need for skilled manpower with practical know-how and relevant industry experience.

Over the months, he has been able to rebuild his client base, and word of mouth has definitely helped build trust.

Deepak is finally stable now and is looking forward to expanding his business more parts of Gurugram.

Find more here:  http://csr.samsung.com/en-in/localMain.do

The campaign film depicts the real life story of Seema Nagar, a young village girl who breaks stereotypes to achieve her dreams.

‘Glass: The Lion for Change’ at Cannes Lions 2018 celebrates culture-shifting creativity and recognizes work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Seema Nagar, the young girl from a small village near Jaipur, who defied odds to become a Samsung technician has become a household name. Samsung India’s campaign film caught public imagination and has been viewed 81 million times on YouTube, over 24 million of them women, the highest for any advertising video on YouTube in India.

The campaign, #SapneHueBade, is aimed at highlighting women empowerment. It showcases how Samsung cares for dreams of girls in India. The focus of the film is around the real life story of Ms Nagar, the trials and tribulations she goes through before entering Samsung Technical School and how it enables her to dream big.

After being trained at Samsung Technical School, Jaipur, she joined a Samsung Service Center in the same city. She also worked as a trainer in the same technical school where she studied.

Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. There are 22 such centres set up across India in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi, West Bengal, Karnataka and Jharkhand.

Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees.

These schools have so far trained over 4,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

To read this story in Hindi, Click here- https://news.samsung.com/bharat/samsung-india-campaign-wins-glass-award-at-cannes-lions-2018

Out of 23 Samsung Technical Schools currently operational in India, four are in West Bengal at ITI Gariahat (including Women’s Gariahat), ITI Howrah, ITI Kalyani and Women ITI Burdwan.

Ms. Roshini Sen, IAS, Principal Secretary, Industrial Training, Technical Education, Training & Skill Development Department and Mr. Deepak Bhardwaj, Vice President, Samsung India during the MoU signing ceremony.

The MoU renewal was inked between Mr. Deepak Bhardwaj, Vice President, Samsung India and Ms. Roshini Sen, IAS, Principal Secretary, Industrial Training, Technical Education, Training & Skill Development Department in the presence of Chief Minister of West Bengal, Smt. Mamta Banerjee, Mr. Amit Mitra, Minister of Finance, Commerce & Industries and other senior government officials at last week’s Bengal Global Business Summit 2018 in Kolkata.

Through the renewal of this agreement, Samsung India also strengthened its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign. Samsung introduced an initiative for 1,000 scholarships for women and differently-abled students. This will help augment the number of girls and differently-abled trainees at the schools and would increase the number of women in India’s technical workforce. 

Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. These schools have so far trained over 2,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

The popular television and digital campaign showcasing Samsung India’s initiative of taking customer service to the doorsteps of consumers in the hinterlands of India using its Customer Service Vans won the Special International Advertisement Award—the IAA President Award—at the prestigious Korea Advertising Awards.

Samsung India’s flagship CSR program, Samsung Technical School, won an award from the Minister of Trade, industry & Energy in the Korea CSR Film Festival, which is hosted by Korea Social Responsibility Institute (KOSRI).

Both these campaigns have been much appreciated in India and across the world.

Samsung India’s service campaign ‘We’ll Take Care of You, Wherever You Are’ showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.

In February this year, the Samsung Service campaign film became the fastest among advertising videos on YouTube in India to cross 100 million views. It was also the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India. This is a testimony of consumer love and trust in brand Samsung.

In October 2016, Samsung , India’s most trusted brand in the mobile and consumer durables categories, strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans.

With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India. These vans have travelled over 1 million kilometres across the country so far and have helped in bringing down the overall time taken for attending customer complaints in rural areas significantly.

The Samsung Technical School campaign (#SapneHueBade), on the other hand, went on to be viewed by over 80 million, over 24 million of them women, the highest for any advertising video on YouTube in India.

The digital campaign film, aimed at highlighting women empowerment, is based on the real life of Seema Nagar, a young girl from a small village near Jaipur, who defied odds to become a Samsung technician. She has now become a household name. The film depicts her trials and tribulations before she entered Samsung Technical School. Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city.

She recently got a government job with the same institute she got her technical education from and is now busy teaching students, inspiring them to dream big.

Samsung Technical School initiative was started in 2013 in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi and West Bengal. Today, 22 Samsung Technical School have so far trained over 2,000 youth and made them job-ready across different technical trades.  Through this initiative, Samsung aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience.

In its recent campaigns, Samsung has been connecting with consumers through the warmth of the brand. It has launched several heart-warming campaigns such as the Samsung Smart Class campaign, the Samsung Technical School campaign, the Customer Service Vans campaign as well as the recent Samsung Safe India campaign that encourages people to use their mobile phones responsibly.

Seema Nagar (L) with her parents

Seema Nagar, the young girl from a small village near Jaipur, who defied odds to become a Samsung technician has become a household name. Samsung India’s digital campaign film, based on the real life of Ms. Nagar, has caught the public imagination, with the film being viewed by over 80 million people on YouTube in just four weeks.

Samsung India’s campaign #SapneHueBade, aimed at highlighting women empowerment, has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India. It is also the fastest growing among women viewers in India.

The digital film depicts the trials and tribulations that Ms. Nagar had to undergo before she entered Samsung Technical School. It inspires women to dream big.

Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.

(L-R) Mr. H C Hong, President & CEO, Samsung Southwest Asia, Shri Kalraj Mishra, Union Minister for MSME and Smt Harsimrat Kaur Badal, Union Minister for Food Processing at the MoU signing ceremony for Samsung Technical Schools

Samsung India’s citizenship initiatives came in for praise from Shri Kalraj Mishra, Union Minister for Micro, Small & Medium Enterprises (MSME) at an event where Samsung and MSME Ministry renewed their partnership for 10 Samsung Technical Schools. Two new MSME-Samsung Technical Schools at Bengaluru and Jamshedpur were also announced.

“Definitely, Samsung and MSME have worked hard to empower women. Samsung has not only worked hard towards this, but also to highlight the success stories… I must say it has worked to realise the dreams of the Prime Minister,” said Shri Kalraj Mishra.

Shrimati Harsimrat Kaur Badal, Union Minister for Food Processing thanked Samsung for rolling out MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees.

“1,000 scholarships to 1,000 girls… 40% of them are from the poor strata of society. I think this is a wonderful initiative and I can’t congratulate you enough and thank you enough that you have come to India and you are making our people a part of this wonderful initiative,” Shrimati Harsimrat Kaur Badal said.

A special screening of Samsung India’s new film, which depicts the real life story of Seema Nagar, a young village girl who breaks stereotypes to achieve her dreams, was applauded by the minister too.

Seema Nagar with her parents

“I was always a fan of this advertisement of Samsung because not only did it highlight what your company was doing but actually brought in a social angle… It highlights your commitment towards society and to giving back to society,” Shrimati Harsimrat Kaur Badal said.

The Minister said Seema Nagar has become an icon for others to follow.

In just one week, Samsung India’s latest digital campaign has received over 25 million hits on social networking platform YouTube.

“I had the full support of Samsung due to which I have been able to progress and make a name for myself,” said Seema Nagar, who was felicitated at the event.

Seema Nagar being felicitated by Shri Kalraj Mishra, Union Minister for Micro, Small & Medium Enterprises

Samsung Technical School was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. These schools have so far trained over 2,000 youth and made them job-ready across different technical trades.

(L-R) Mr. H C Hong, President & CEO, Samsung Southwest Asia, Shri Kalraj Mishra, Union Minister for MSME and Smt Harsimrat Kaur Badal, Union Minister for Food Processing at the MoU signing ceremony for Samsung Technical Schools

Samsung India today signed a Memorandum of Understanding (MoU) with the Ministry of Micro, Small & Medium Enterprises (MSME) for its Samsung Technical School initiative, renewing its partnership for 10 existing schools run across the country and also adding two new MSME-Samsung Technical Schools at Bengaluru and Jamshedpur.

With this, the number of schools in partnership with the Ministry of MSME goes up to 12. Samsung runs another 10 such schools in collaboration with Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi and West Bengal, taking the total to 22.

Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees. A Meritorious Reward Program for toppers at these institutes has also been launched.

Under the MSME-Samsung Technical School Scholarship program, 1,000 girls and differently-abled trainees, who have successfully completed the basic course, will be given a scholarship of up to INR 20,000. This will cover the entire fee for the Samsung Advanced Repair and Industrial Skills Enhancement 2 (A.R.I.S.E.2) program and will help augment the number of girls and differently-abled trainees at the schools.

With the Meritorious Reward Program, toppers among Samsung Technical School students will be given a reward of INR 20,000 in recognition of their performance.

The MoU was signed in the presence of Shri Kalraj Mishra, Union Minister for MSME, Shrimati Harsimrat Kaur Badal, Union Minister for Food Processing and Mr. HC Hong, President & CEO, Samsung Southwest Asia.

Shri Kalraj Mishra, Union Minister for MSME, said, “We are committed to creating an industry-ready work force and provide industry-oriented skills to our youth under the Skill India program. Samsung has been a valuable partner in our quest to create a vast pool of talent and we are pleased to further renew our association. The scholarships and reward program further showcase Samsung’s commitment towards the girl child and this initiative.”

The minister awarded MSME-Samsung Technical School Scholarship certificate to Ms. Soni Kumari who enrolled for the A.R.I.S.E.2 program at Samsung Technical School, Varanasi recently.

Shrimati Harsimrat Kaur Badal, Union Minister for Food Processing, said, “The government, with its ‘Beti Bachao, Beti Padhao Yojana’, has been trying to generate awareness about various welfare schemes for girls in the country. Samsung’s commitment to the welfare of the girl child and to help them get technically trained and find their feet is commendable.”

Mr. HC Hong, President & CEO, Samsung Southwest Asia, said, “Samsung is proud to help impart technical skills to youth of this country. We are totally committed to the government’s Skill India mission. Our collaboration with the ministry of MSME has enabled us to tap the potential of youth and make them job ready with the help of the Samsung Technical School initiative.”

Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. These schools have so far trained over 2,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

As part of the curriculum, the A.R.I.S.E.2 program provides students trade-specific training on various aspects of repair and troubleshooting for consumer electronics products such as mobile phones, televisions, home theatres and home appliances.

Students get real-time work experience at Samsung authorized service centres and other than technical skills, they also get a chance to learn soft skills which enable them to provide quality customer service.

Samsung India’s new film depicting the real life story of Seema Nagar – a young village girl who breaks stereotypes to achieve her dreams – has received an overwhelming response on social networking platform YouTube. The 3 minute 30 second-digital film, uploaded on YouTube five days back, has received nearly 17 million hits so far.

Ms. Nagar studied at Samsung Technical School in Jaipur. She is now a trained technician at a Samsung Service Center in the Pink City. She plans to open a service center in her village soon.

The film showcases how Samsung cares for dreams of girls in India. Shot in Jaipur and Pushkar over four days, the film also features a song by Wadali Brothers, one of the greatest proponents of Sufi music in the world today. This is the first time that the legends have lent their voices to an ad film.

Samsung Technical Schools, part of Samsung’s ‘Make for India’ initiative, contribute to the government’s ‘Skill India’ program. As part of the curriculum, students are offered Advanced Repair and Industrial Skills Enhancement (A.R.I.S.E.) program, resulting in trade-specific training on various aspects of repair and troubleshooting for consumer electronics products such as mobile phones, televisions, home theatres and home appliances.

Through its Samsung Technical School initiative, Samsung aims to support the government’s vision to make India a global manufacturing hub by addressing the need for skilled manpower with practical know-how and relevant industry experience.

Samsung India today announced the launch of Samsung Smart Class at 6 Jawahar Navodaya Vidyalaya (JNV) schools across the state of Jharkhand, bringing the total number of schools in the state with Samsung Smart Class to 15.

The Samsung Smart Class at Jawahar Navodaya Vidyalaya in Benagoria, Maithan in Dhanbad district was inaugurated by Dr. S.K. Sinha, Principal, Jawahar Navodaya Vidyalaya along with Mr. Rajiv Mishra, Vice President, Samsung India Electronics. Samsung Smart Class will also be opened at JNV schools D.College, Rikhiya (Deoghar District), Gandey (Giridih District), Guhiyajore (Jamtara), Sijulata (Saraikela District) and Chaibasa (West Singhbhum District).

Samsung Smart Class, the company’s flagship CSR initiative in India, aims to bridge the digital gap between rural and urban India and provide equal opportunities for quality education to children from all backgrounds. Every Smart Class is equipped with Samsung products such as Samsung interactive whiteboard, laptops, a printer and a Wi-Fi connection to enable students to access digital content and be part of an interactive learning environment. Students are taught Mathematics, Science, English and Social Science in an engaging and visually appealing manner, helping them learn better and retain more information. The Samsung Smart Class are set up at Jawahar Navodaya Vidyalaya (JNV) schools, a system of alternate schools under the Ministry of Human Resource Development, Government of India, targeting talented children in rural India.

Mr. Rajiv Mishra, Vice President, Samsung India Electronics, said, “Digital India envisions a future where everything from scholarship applications to hospital appointments and governance discussions will be online. Over the last two years, the Samsung Smart Class initiative has helped over 180,000 children across India to become digitally literate, enabling them to be contributors to the future of Digital India. I am delighted that six JNV schools from Jharkhand are joining the Samsung Smart Class family and look forward to strengthening Samsung’s work in bridging the digital divide.”

Speaking at the launch of Samsung Smart Class, Dr. S.K. Sinha, Principal, Jawahar Navodaya Vidyalaya  said, “The world is going digital and we need to start early to equip our children with skills to tap into the opportunities that the digital future will offer. We at the Jawahar Navodaya Vidyalaya envisage a world where talented children – irrespective of socio-economic background – get equal avenues of quality education. We are elated that our association with Samsung has been successfully aiding us in this mission. The feedback from principals, teachers and students for the Samsung Smart Class is extremely encouraging and we are actively expanding our reach across the country.”

Since its inauguration in 2013, Samsung Smart Class have been set up in over 373 schools across the length and breadth of India, benefitting over 1.8 lakh students enabling them to experience digitally interactive ‘smart’ learning. Teachers with Samsung Smart Class in their schools have reported better attention levels, higher enthusiasm and interest in participating in classroom discussions, as lessons can be taught in a personalised and digitally interactive learning environment.

Samsung CSR initiatives seek to leverage the company’s expertise in developing technological solutions that shape the future. In addition to the Samsung Smart Class initiative, the company has also established Samsung Technical Schools to address the need for talented manpower with practical know-how and relevant industry experience. Samsung Technical Schools are set up in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in states such as Bihar, Delhi, Kerala, Rajasthan and West Bengal.