When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. Now, a decade later, Samsung has shipped 4 times more foldable devices in 2021 than in 2020, exceeding the three-fold market growth that analysts expected.¹

Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since launch, the Galaxy Z Fold3 and Z Flip3 exceeded total accumulative sales of Samsung foldable devices in 2020.

With foldable smartphone shipments predicted to grow tenfold by 2023,² let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.

The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. A sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.

After a decade of progress and three generations of innovation, the Galaxy Z Fold3 and Z Flip3 brought enhanced durability and an improved user experience to foldables. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.

Innovations Behind the Technology

From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.

From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.

The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.

To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldables, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.

Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 and Z Flip3 – the first foldables to receive an IPX8 water resistance rating.

But the features that set Samsung foldables apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldables have unlocked new ways for us to work, play and express ourselves.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has sparked a surging demand for foldable devices, bringing more users to the Galaxy family than ever before. Compared to the Galaxy Note20, Samsung has seen a 150 percent³ increase in consumers who switched smartphone brands for the Galaxy Z Flip3, and a 140 percent increase compared to the Galaxy S21.

A simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before.

A buyer survey conducted by Samsung revealed that a stylish design, portability and an innovative folding form factor were the top drivers behind purchases of the Galaxy Z Flip3. The ability to use the cover screen without opening the device was another important factor for those who value privacy, as well as those who want to regulate their screen time to manage their mental health. Buyers of the Galaxy Z Fold3, meanwhile, reported being drawn to its large screen for viewing content, multitasking capabilities and productivity features, including the S Pen.⁴ At the end of the day, it’s clear that both devices are giving consumers more incentive than ever to switch to a foldable, even if it means changing brands or operating systems.

Pioneering the Foldable Future

As more consumers become aware of foldables’ incredible potential, interest in the category will continue to grow. With a variety of innovations set to make their way to consumers in the coming years, Samsung will continue to lead the foldable category with even more pioneering technology.

To achieve this goal, Samsung is heavily investing in R&D while openly collaborating with app developers and industry partners such as Google.

For years, Samsung and Google have been collaborating to make the foldable experience scalable by providing Android developers with the necessary framework and resources. In 2021, the companies announced guidelines for creating apps for large-screen and foldable devices, building on Google’s work to optimize its most popular apps – such as Gmail, YouTube, Duo and Maps – for foldable form factors. Going forward, Samsung will continue to work with partners and developers to develop technologies that will steer the future of the mobile industry.

In establishing an entirely new mobile category a decade ago, Samsung raised the bar for mobile innovation. As it looks toward the next decade and beyond, the company will continue to reinvent the mobile experience to change what’s possible as they unfold.

¹ According to figures from Counterpoint Research

² According to figures from Counterpoint Research

³ Samsung Big Data Center

⁴ Only Galaxy Z Fold3 main display has S Pen capability. Compatible only with the S Pen Fold Edition or S Pen Pro, sold separately.

Samsung, India’s largest and most trusted consumer electronics brand today launched its all-new Smart Monitor with an innovative, Do-It-All screen that lets users enjoy Netflix, YouTube, Apple TV and other OTT apps, remotely connect with their office PC and also edit documents using Microsoft 365.

Designed to meet the ever-evolving needs of Indian Gen Z and millennials who are working, learning and consuming entertainment at the same time, the premium lifestyle Smart Monitor incorporates powerful mobile and PC connectivity, remote home office and learning features as well as Smart Hub, a comprehensive entertainment hub, similar to Samsung’s built-in Smart TV platform, to watch OTT content seamlessly. Users can even get a desktop like experience without a PC by connecting Galaxy phones to the Smart Monitor through Samsung DeX.

The super sleek Samsung Smart Monitor is designed to harmonize with all types of surroundings and add a modern look to your desk. It comes with 3-side borderless display stretching from edge to edge for maximum viewing and a minimalist aesthetic.

Samsung’s advanced eye comfort technology reduces strain for more comfortable and prolonged usage. Flicker Free technology continuously removes tiring and irritating screen flicker allowing you to use the monitor for longer with less fatigue while the Eye Saver Mode minimizes emitted blue light.

“The pandemic has changed our lifestyle and work, education and entertainment have transformed into home-centered activities. Today, consumers value products that offer convenience and enable them to multi-task seamlessly. At Samsung, we believe in bringing impactful innovations and our new Smart Monitor is an example of that. Consumers no longer have to choose between different screens for varied uses as Smart Monitor brings it all together and offers the flexibility to smoothly transition from working and learning to entertaining oneself,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

Price and Availability

Samsung Smart Monitor is available in two models – the M7 that supports Ultra-High Definition (UHD) resolution in 32-inch screen size and the M5 that supports Full HD (FHD) resolution in 32-inch and 27-inch screen sizes.

Samsung Smart Monitor will be available in India from April 09, 2021 with a starting price of INR 28,000 on Samsung’s official online store Samsung Shop, Amazon and all leading retail stores. For a limited period, Smart Monitors will be available at an introductory price of INR 21,999 onwards.

For more information, please visit https://www.samsung.com/in/monitors/all-monitors/?smart 

www.amazon.in/samsungsmartmonitors

Consumers buying Smart Monitor will get complimentary* wireless mouse and keyboard for limited period.

*Offers provided by respective sellers at their sole discretion

Features of Samsung Smart Monitor

Ensures seamless work experience without a PC

The new Samsung Smart Monitor provides numerous connectivity options for both PCs and smartphones. Users can connect their personal mobile devices with just a simple tap using Tap View, App Casting, Screen Mirroring or Apple AirPlay2. For a complete desktop experience using a mobile device, users can also connect their Galaxy smartphones to the monitor with Samsung DeX.

For home office and learning, the Smart Monitor operates Microsoft 365 applications without a PC thanks to embedded Wi-Fi, allowing users to view, edit and save documents on the cloud directly from the monitor, with help from their Bluetooth connected keyboard and mouse.

Remote Access also allows users to wirelessly and remotely access files from a PC or view content from a laptop whether it is situated elsewhere in the house or at the office. The USB Type-C port allows for data, display and power — up to 65W — with just a single connection, keeping the area around the monitor clean and beautiful.

Complete entertainment experience

When work is done, the display turns into a complete entertainment hub with the ability to stream content with Samsung’s Smart Hub. The monitor’s app store allows users to stream their favorite content including Netflix, HBO and YouTube even without a connection to a PC or a mobile device. Content can easily be accessed with the Smart Monitor’s remote control, which includes hot keys for streaming services. The display can also be controlled by voice using Samsung’s Bixby or other voice assistants such as Amazon Alexa and Google Assistant.

Multiple USB ports and Bluetooth 4.2 allow for additional connection versatility while the display has a built-in two channel speaker so that users do not need to set up additional speakers.

Ensures viewing comfort

Samsung Smart Monitor also features technology designed to make viewing more comfortable. Adaptive Picture optimizes picture quality for any viewing environment by automatically adjusting brightness and colour temperature in response to room conditions, using a sensor.

Samsung’s Eye Saver Mode reduces blue light emissions while Flicker Free technology removes screen flicker, allowing the use of the monitor for longer with less eye strain.

Widescreen view for gaming

The aspect ratio of the Samsung Smart Monitor can be changed be adjusted from 16:9 to 21:9, allowing a wider and more encompassing view while playing games, and viewing other widescreen content.

Product Specs:

Conceptualised by Cheil WW India, the four-minute long film #SamsungService was launched on December 30, 2016 and quickly went on to cross 100 million views on YouTube in just seven weeks of its launch.

The heartwarming film is also the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India.

“We are extremely delighted that Samsung India Service video has ranked No. 1 in the YouTube 2017 Ads Leaderboard. The leaderboard showcases the most engaging ads that people watch on YouTube. This is a testimony of consumer love and trust in brand Samsung. Through the customer service vans, we have brought world class service to the doors of Samsung consumers in each and every corner of India,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

The Samsung India service campaign ‘We’ll Take Care of You, Wherever You Are’ (https://www.youtube.com/watch?v=779KwjAYTeQ) showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.

“150 million views. Put differently, one in seven Indians has seen the film. That’s the power of a story told with heart. No wonder it has found love not just in jury rooms but on the street as well. It’s a matter of great joy for us that one of the most loved brands of India has managed this first for the country,” said Tarvinderjit Singh, Executive Creative Director, Cheil.

In October last year, Samsung, India’s most trusted brand in the mobile and consumer durables categories, strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans. With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India.

The service vans are equipped with multi-skilled engineers, key components, a generator set and key jigs/ fixtures for providing quick response and on-the-spot resolution.

Since launch, Samsung service vans have clocked over 16 million kilometers across the length and breadth of the country. With these vans, Samsung has been able to significantly reduce the time taken to attend to customer complaints and calls.

To Read the story in Hindi, Click Here- https://news.samsung.com/bharat/samsung-customer-service-campaign-is-the-most-watched-video-globally-on-youtube-in-2017

Samsung Electronics has announced that it will support YouTube’s global HDR playback on television for the first time, through an expanded version of the YouTube application. The YouTube Application is available on all 2016 Samsung Quantum dot TVs and UHD TVs and will launch progressively throughout the world from December.

YouTube will support High Dynamic Range (HDR) video streaming, offering a wide range of HDR content. Launched through an automatic software update, consumers who use all 2016 Samsung Quantum dot TV and UHD TVs can access HDR content simply by visiting the HDR category within the YouTube application on YouTube’s 4K channel, providing an easy way to navigate and enjoy premium content.

“With the global availability of YouTube’s HDR, we at Samsung are thrilled to support the best HDR viewing experience and a wide range of HDR content for users to enjoy,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “We are confident that our TVs will bring to life an immersive HDR viewing experience — all from the comfort of our users’ homes.”

To coincide with the launch, the YouTube application will feature new HDR videos from popular YouTube content creators, such as MysteryGuitarMan and Jacob + Katie Schwarz. To ensure the proliferation of new HDR content, additional YouTube creators will be able to utilize the YouTube Spaces LA and NYC, which provide HDR production resources to content creators.

With a growing number of HDR content providers, as well as the numerous creators already producing HDR video content, YouTube’s HDR support is expected to introduce more genre offerings in the coming year and satisfy user demand for a true-to-life viewing experience on the content they enjoy the most.

“We are thrilled to announce the launch of HDR support on Samsung’s Quantum dot TVs,” said Heather Thompson Rivera, Director of Product Partnerships at YouTube. “By combining Samsung’s commitment to picture quality and our desire to offer the best content available, we will work together to build a strong ecosystem that improves HDR content creation and allows users to enjoy more diverse content in the best quality possible.”

Emerging as one of the most sought after display technologies in the last few years, HDR is an image reproduction technology that analyzes the contrast ratio of a video to help express even the most subtle differences in shades and tones of color. Paired with Samsung’s Quantum dot TV, the picture that is produced appears more realistic and life-like on screen. In addition, Samsung’s Quantum dot TVs have the capacity to generate peak brightness of 1,000 nits, optimized for the most ideal HDR viewing experience.