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Design Evolution of Samsung Digital Appliances Driven by Thoughtful Design

May 14, 2015

“The average time a product has to attract a consumer’s eyes is 0.6 seconds. If the product cannot make the customer stop during that short period, we cannot win them over.” – from a Samsung Electronics Milan Design Strategy Meeting, 2005

The core value driving Samsung Electronics Digital Appliances has always been thoughtful design. Samsung strives to create products that will have a meaningful impact on the way we live by taking the time to understand what matters most to people. Understanding the needs of consumers is the first step in the design process.

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