Samsung Joins Forces With Instacart To Enhance Kitchen Experiences Through Hallmark Innovation

January 3, 2025

Samsung Electronics today announced a multi-year partnership with Instacart, collaborating to add a new and convenient way for consumers in the U.S.1 to shop for groceries directly from the screens of their Samsung Bespoke refrigerators.2 Through the integration of Samsung’s proprietary food recognition technology (AI Vision Inside3) together with Instacart’s advanced product-matching API,4 the partnership will enable a simple, convenient and technology-driven grocery shopping experience for our consumers.

For more information, please see:
https://news.samsung.com/global/samsung-joins-forces-with-instacart-to-enhance-kitchen-experiences-through-hallmark-innovation