[Editorial] How APV Is Elevating Mobile Video to Professional Standards

April 15, 2026

The era of filmmaking with a mobile phone has arrived. As anyone can now shoot, edit and share high-quality video, users increasingly expect greater color accuracy, finer detail and more post-production flexibility. In response, Samsung Electronics has developed the Advanced Professional Video (APV) codec and is working to establish it as a global open standard.

For more information, please see:
https://news.samsung.com/global/editorial-how-apv-is-elevating-mobile-video-to-professional-standards