• Consolidated Sales: Approximately 171 trillion Korean won
• Consolidated Operating Profit: Approximately 89.4 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 170 trillion to 172 trillion Korean won
• Operating Profit: 89.3 trillion to 89.5 trillion Korean won

※  2026 1Q and 2025 2Q consolidated figures based on K-IFRS are as follows

The report details Samsung’s key environmental, social and governance strategies and achievements as the company works to fulfill its corporate responsibilities and build a foundation for sustainable growth amid evolving geopolitical risks and the rapid advancement of AI. In particular, the report highlights progress in water stewardship through a systematic water management framework across global manufacturing sites and initiatives to conserve aquatic ecosystems.

[Environment]

Under the New Environmental Strategy announced in September 2022, Samsung remains committed to achieving net zero Scope 1 and 2 emissions, maximizing resource circularity and addressing environmental challenges through technological innovation.

As part of its goal to achieve net zero Scope 1 and 2 emissions by 2030, Samsung’s Device eXperience (DX) Division transitioned 94.8% of its total energy consumption to renewable energy as of the end of 2025. The division also reduced power consumption by an average of 34.4% compared with 2019 by applying high-efficiency energy technologies to its representative product models.[1]

Significant progress was made in resource circularity and water stewardship efforts. The DX Division increased the proportion of recycled plastic used in plastic components across all products to 33.7%[2] and earned UL Solutions’ highest Zero Waste to Landfill validation rating at all global manufacturing sites. Additionally, the division achieved a water replenishment rate of 67.2% in 2025 as part of its goal to replenish 100% of global water consumption by 2030.

Meanwhile, Samsung’s Device Solutions (DS) Division continued its efforts to achieve net zero Scope 1 and 2 emissions by 2050, introducing three additional regenerative catalytic systems and improving equipment energy efficiency. The division also advanced low-power technologies to meet its memory power consumption reduction targets, enabling the timely commercialization of more energy-efficient products such as HBM4 and PM1763. By 2030, the division plans to improve the energy efficiency of its HBM and server SSD products by 2.5 times and 4 times, respectively, to provide customers with optimized AI infrastructure solutions.

Furthermore, the DS Division adopted a Water Positive approach aimed at replenishing more water than it consumes, restoring approximately 240,000 tons of water resources.

[Social and Governance]

Samsung continues to foster a safe and healthy working environment for all employees, with the goal of achieving zero serious accidents and the highest global level of lost time injury rate by 2030.

Across its supply chain, Samsung expanded the scope of third-party audits to include 122 first-tier suppliers and 39 second-tier suppliers. The company also launched a Supply Chain Sustainability Committee in late 2025 to address supply chain-wide issues, including labor rights, environmental management and occupational safety and health.

As part of its corporate citizenship efforts, Samsung carried out a range of corporate social responsibility programs to support future generations and strengthen communities. Samsung Software·AI Academy for Youth (SSAFY), the company’s flagship talent development program, helped train approximately 2,000 young software professionals. Samsung Hope Stepping Stone — a program that supports housing stability and future readiness for young people seeking independence — opened a center in Incheon in 2025, bringing the total number of centers to 16 and supporting 15,092 people across all locations.

This year’s report aligns with global disclosure standards and is integrated with Samsung’s Sustainability website to improve accessibility.

The full 2026 Samsung Electronics Sustainability Report can be downloaded here.

[1] Representative products (2025 models): Refrigerator (RT34DG5A4DSLHL), air conditioner (AC052FCADKF/TL), washing machine (WD90F25AHT), TV (KQ75QNF990FXKR), monitor (LS49DG952SKXKR), PC (NP960XJG) and smartphone (SM-S938)

[2] Percentage of plastic components developed by Samsung’s DX Division that contain recycled materials, based on total plastic component volume. Recycled content levels vary by component.

Samsung Malaysia Electronics today announced the launch of the eighth edition of its flagship programme, Solve for Tomorrow 2026, continuing its mission to empower young Malaysians to become changemakers through Science, Technology, Engineering and Mathematics (STEM).

Centred on this year’s theme, “Start with Can: Plant the Seeds of Change”, the nationwide contest invites students aged 13 to 15 (Form 1 to Form 3) to apply STEM knowledge as well as harness creativity, critical thinking and technology learned in school to develop innovative solutions that address real-world challenges within their communities.

In Malaysia’s journey towards becoming a high-income, innovation-led economy, STEM talent plays an increasingly critical role. Globally, the workforce is being reshaped by major economic, technological and demographic shifts, with an estimated 170 million new jobs expected to be created by the end of the decade, alongside the displacement of 92 million existing roles. This shift is accelerating demand for STEM-related skills, particularly in areas, such as artificial intelligence, data analytics, and digital technologies, underscoring the importance of building a future-ready talent pipeline.

For Malaysia to remain competitive and future-ready, it is essential to cultivate these skills from an early age, while nurturing critical thinking, creativity, and problem-solving abilities among young people. Initiatives like Solve for Tomorrow play an important role in equipping youth with the skills, mindset, and practical experience needed to transform ideas into meaningful, real-world solutions.

What Applying Knowledge Beyond the Classroom

Open for registration from today to 27 July 2026, Solve for Tomorrow 2026 invites participants as a team of three students, guided by a teacher and a mentor. Students are challenged to identify pressing local issues and develop STEM-based solutions that can drive positive change. This year, participants will explore one of four key themes, including:
● Environmental Sustainability
● Sport and Technology
● Health
● Education

Shortlisted entries will be announced in August 2026 and featured on the programme’s official website. The top 10 teams will advance to the next stage, where they will refine their ideas and develop prototypes with guidance from mentors. Selected teams will also participate in a Design Thinking Workshop, before competing in a final pitching round in October 2026.

“At Samsung, we believe innovation begins with curiosity and the confidence to take the first step,” said Agnes Wong, Head of Corporate Marketing, Samsung Malaysia Electronics. “Solve for Tomorrow is designed to help young Malaysians recognise that they have the ability to create meaningful change, regardless of where they start. Through this programme, we hope to nurture a generation of problem-solvers and innovators who will contribute to Malaysia’s future growth and address the challenges facing their communities.”

Associate Professor Ir. Dr. Mas Sahidayana Mohktar, Director of Universiti Malaya STEM Centre, added, “STEM education is most effective when students can apply their learning to real-world challenges. Initiatives like Solve for Tomorrow help bridge this gap by guiding students to identify problems, develop solutions and build prototypes, fostering critical thinking, creativity and resilience. These experiences are key to developing future-ready skills in an innovation-driven economy.”

Through initiatives like Solve for Tomorrow, the programme continues to inspire the next generation to turn ideas into real-world impact within their communities.

Students with ideas to create positive change in their communities are encouraged to register for Solve for Tomorrow 2026 via https://www.samsung.com/my/solvefortomorrow/ before the closing date on 27 July 2026.

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasized the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realization of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,[1] and the SmartThings platform connects 460 million users,”[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalized automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasized the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create, and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilizing the Samsung Health Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, a proprietary defense-grade security solution integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health goals seamlessly through lifestyle behaviors and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026.

Samsung Electronics will showcase its vision for AI-powered connected care at VivaTech 2026, running June 17 to 20 at Paris Expo Porte de Versailles.

Under the theme “Open Invitation to a Healthier Tomorrow,” the company will demonstrate how intelligent, connected experiences can support more proactive and preventive approaches to wellness.

Celebrating its 10th edition this year, VivaTech is Europe’s largest startup and technology event, dedicated to spotlighting innovative solutions and addressing social challenges. This year’s exhibition is expected to attract more than 4,000 companies — from established global technology firms to emerging startups — to foster partnerships, investment and collaboration.

Organized around the theme “Artificial Intelligence: Impact, Not Illusion,” VivaTech 2026 will explore the industry’s transition into the full-fledged AI era. Global companies are set to present AI solutions across eight sub-themes: Productivity Reimagined; Sovereignty & Ethics; Energy, GreenTech & Mobility; Cybersecurity & Defense; Health & Longevity; Risk, Build, Scale; Creative Industries; and Tech Beyond the Obvious.

Through open innovation, Samsung has worked to integrate AI seamlessly into users’ daily lives. Participation in VivaTech reflects the company’s commitment to building an open ecosystem that brings together industry leaders and startups alike. With wellness and long-term vitality growing in strategic importance, Samsung and its partners will present a range of services and solutions, including integrated health management through Samsung Health as well as innovations in longevity and pet care.

Attendees will also get a preview of health features expected to roll out across Samsung’s connected ecosystem of mobile devices, wearables and services.

On June 19, Samsung will participate in a panel discussion exploring the future of AI-driven health experiences and the role of connected ecosystems in enabling personalized wellness at scale.

Together with its partners, Samsung will arrive at VivaTech 2026 with a shared aspiration — inspiring a healthier tomorrow.

“Expressive Design is our way of putting people at the center, celebrating their identity, emotions and diversity,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “We design not only to function, but to create meaning and connection. Our ambition is to enrich people’s lives through experiences that are both purposeful and deeply human.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.

Two Best of the Best Award Winners Recognized for Design Innovation

The S95H stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal plate to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.

The result is a new category of premium art frame design that makes the OLED screen appear as if it is floating in front of the metallic silver frame, confidently highlighting the presence of metal and producing a striking visual effect. The vivid contrast enhances the sense of immersion, while the minimalist silver metal frame seamlessly integrates into interior spaces to resemble a refined piece of wall art.

Meanwhile, the Bespoke AI Laundry appliances applies a mono-body design concept across a range of types, including standalone washing machines, dryers and combos. Through this design, the series unifies different laundry appliances under consistent design languages, enabling the products to seamlessly harmonize with a variety of interior environments.

Additionally, Smart Screen — the large 7-inch LCD screen — enhances usability by providing an intuitive and simplified control experience. Integrated with SmartThings, the interface allows users to easily manage connected smart devices while offering AI-powered, personalized lifestyle solutions for greater everyday convenience.

All 16 Entries Recognized as Winners

Beyond its top honors, Samsung achieved the remarkable feat of having all 16 products it submitted selected as winners. The recognized lineup includes:

• Music Studio 5: A wireless speaker that plays soundwave visuals that shift in shape and intensity.
• The Movingstyle: A portable touchscreen display featuring Dolby Atmos, HDR10+, a built-in battery and rolling stand.
• Bespoke AI Refrigerator Family Hub: A refrigerator with a built-in, SmartThings-connected LCD screen that allows users to check recipes, weather and more.
• Bespoke AI Jet Bot: A robot vacuum with AI Object Recognition and All-in-One Clean Station Steam+.
• Bespoke AirDresser: A fabric care machine that features Dual Air Wash and Dual Jet Steam to smooth out wrinkles and remove odors.
• Bespoke AI Ice Water Purifier: A water purifier that delivers exceptionally pure water and dispenses ice cubes.
• Bespoke AI WindFree Pro Air Conditioner: An air conditioner capable of providing tailored wind modes thanks to a three-blade system.
• Jet Fit: A cordless stick vacuum with a new slim design, delivering up to 180W suction power.
• Bespoke AI WindFree Combo Gallery Pro Air Conditioner: A standing type of an air conditioner that utilizes AI to analyze room conditions and usage patterns for optimal cooling.
• Galaxy Z Fold7: Samsung’s thinnest and lightest Fold series yet, featuring powerful Galaxy AI, a 200MP wide-angle camera and an immersive screen for multitasking and editing.
• Galaxy XR: An eXtended reality headset with multimodal AI at its core, that unleash limitless possibilities for the future of discovery, play and work.
• 5G Street Radio Solution: Designed for easy deployment in dense urban areas to offer high-capacity 5G.
• Spatial Signage: A glasses-free 3D commercial display that delivers more immersive visual experiences.
• Portable SSD T7 Resurrected: A premium SSD featuring a housing made entirely from recycled aluminum.

The Company posted KRW 133.9 trillion in consolidated revenue, an all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 43%. Operating profit was also an all-time high, increasing to KRW 57.2 trillion.

The Device Solutions (DS) Division posted a QoQ sales increase of 86%, with the Memory Business setting an all-time high for quarterly revenue and operating profit as a result of technological leadership in the memory market, as well as higher average selling price (ASP).

The Device eXperience (DX) Division posted a QoQ sales increase of 19%, supported by the launch of new flagship smartphones. Despite higher cost pressures, the Division expanded the sales of high-value-added products across businesses to preserve profitability

Semiconductors To Drive Structured Growth on AI-Related Demand

The DS Division posted KRW 81.7 trillion in consolidated revenue and KRW 53.7 trillion in operating profit for the first quarter.

The Memory Business surpassed its quarterly sales record by addressing high-value-added AI demand despite limited supply availability, with industry-wide memory price increases also a contributing factor.

Additionally, the Business led the memory market by utilizing its differentiated technology leadership. This included initiating the industry’s first mass product sales of HBM4 and SOCAMM2 for NVIDIA’s Vera Rubin platform, as well as the timely development of PCIe Gen6 SSDs.

In Q2 2026, the Memory Business anticipates demand to remain strong amid AI infrastructure expansion and is scheduled to deliver its first HBM4E samples to solidify technical leadership. The Business also aims to proactively capitalize on early demand for new GPUs and CPUs to be launched in the second half of 2026 and plans to continue its AI product-centric sales strategy for both DRAM and NAND.

In H2 2026, the Company expects server memory demand to remain strong as hyperscalers accommodate enterprises’ increasing adoption of AI and LLM services. Additionally, agentic AI is expected to accelerate growth in demand.

The Memory Business also seeks to spearhead the AI memory market based on technology competitiveness by continuing to expand its share of high-value-added AI products like DDR5, SOCAMM2 and others. At the same time, the Business plans to lead the initial PCIe Gen6 eSSD market with high-performance products focused on KV cache storage demand.

Earnings at the System LSI Business improved on the back of expanded SoC sales.

In Q2 2026, the System LSI Business aims to increase sales of SoCs and sensors for volume-tier smartphones.

In H2 2026, the Business plans to secure flagship SoC design wins and expand its 200MP sensor customer base and product lineup.

Earnings for the Foundry Business declined as a result of off-peak seasonality. However, it continued to maintain design wins focused on HPCs and established a foundation in the silicon photonics business.

In Q2 2026, the Business plans to reach full utilization of advanced-node production lines while targeting earnings improvement on increased HBM4 base-die supply. Development of the 1.4nm node remains on track, with the Business also pursuing the expansion of large-scale 2nm customers.

Looking ahead to H2 2026, the Foundry Business plans to start ramping up production of the second-generation 2nm process for mobile products, as well as the mass production of 4nm memory products and LPUs for AI and HPC customers. Furthermore, it aims to diversify its portfolio to include not just AI and HPC, but also the automotive and aerospace industries.

SDC To Build on Strengths in Differentiated Technologies and Premium Products

Samsung Display Corporation (SDC) posted KRW 6.7 trillion in consolidated revenue and KRW 0.4 trillion in operating profit for the first quarter.

For the small and medium display business, SDC reported a decline in earnings due to seasonal effects and the impact of higher memory prices, while its large display business maintained stable sales on robust demand for OLED gaming monitors.

In Q2 2026, SDC’s small and medium display business will focus on sales in the relatively resilient high-end segment despite overall weak market demand, and its large display business aims to capture demand supported by new product launches and the impact of global sporting events.

In H2 2026, SDC expects continued market uncertainty and low visibility in small and medium displays, and it will pursue higher revenues via premium products with differentiated technology as well as 8.6G IT OLED mass production. In large displays, it intends to solidify its position in the premium TV market while expanding its customer base in monitors.

MX To Secure Revenue Expansion With Diverse Product Mix

The MX and Networks Businesses posted KRW 38.1 trillion in consolidated revenue and KRW 2.8 trillion in operating profit for the first quarter.

The MX Business saw sales and profit increase as a result of its premium product mix, securing single-digit profitability via proactive cost optimization.

In Q2 2026, amid diminishing launch effects, QoQ revenue is expected to decline. However, the MX Business will drive year-on-year (YoY) revenue growth via flagship sales and new A-series devices.

In H2 2026, the MX Business plans to pursue comprehensive growth by solidifying flagship-led sales and upselling initiatives while staying ahead of evolving customer needs by strengthening the product development of foldables. It will also pursue efficiency initiatives to mitigate the impact of rising cost pressures on profitability.

In Q1 2026, the Networks Business experienced a decline in earnings QoQ and YoY as it faced investment headwinds in the telecommunications industry. In Q2 2026, it intends to improve earnings via overseas sales expansion. Looking to H2 2026, the Business plans to capitalize on leadership in vRAN, ORAN and AI-RAN to capture new markets while securing profitability through structural cost discipline.

CE Business and Harman To Further Advance Product Lineups and AI Functionality

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.3 trillion in consolidated revenue and KRW 0.2 trillion in operating profit in the first quarter.

The VD Business saw improved profitability through solid sales of premium and big-size TVs as well as resource optimization.

In Q2 2026, the VD Business will target increased revenue by capturing sporting-event-driven demand with a strengthened product lineup. In H2 2026, it intends to solidify TV sales leadership via AI features while accelerating service and OS business expansion.

Meanwhile, the DA Business experienced a limited improvement to earnings in Q1 2026 amid cost pressures and tariffs. In Q2 2026, it will drive revenue growth through a new premium lineup and a recovery in demand for air conditioners. In H2 2026, the Business aims to implement cost efficiency initiatives while driving premium sales.

Harman posted an earnings decline in Q1 2026 due to increased expenses amid memory constraints and audio seasonality. In Q2 2026, it expects earnings to grow on increased auto supply, and in H2 2026, it will seek to maintain profitable momentum through increased automotive supply and premium audio sales.

Samsung has enabled seamless integration of IKEA’s twenty-five[1] practical Matter-over-Thread smart home devices — including smart bulbs and plugs — into the SmartThings platform, allowing users to effortlessly incorporate them into daily life.

Easy Integration With SmartThings Through Matter-Enabled IKEA Devices

Twenty-five IKEA smart home devices including a scroll wheel remote, smart bulbs, plugs, temperature and humidity sensors, air quality sensors, motion sensors, door sensors and water leak sensors, now support the global smart home standard Matter.[2]

Previously, connecting IKEA devices to SmartThings required an IKEA smart home hub[3] and SmartThings hub, but they can now be connected directly to SmartThings hub. They also work with Samsung appliances including TVs, air conditioners and washing machines, as well as a wide range of third-party devices and protocols supported by the platform.

Smarter Care – From Checking on Loved Ones to Optimizing Sleep Environments 

Users can connect an IKEA door sensor to SmartThings and attach it to a frequently used door to monitor when their parents start their day and whether they are active at home through SmartThings Family Care. This offers a convenient way to check on loved ones, even when living apart.

Installed on a wall, IKEA’s air quality sensors and temperature and humidity sensors collect data on temperature, humidity, carbon dioxide levels and light intensity. SmartThings compares these readings with recommended ranges for optimal sleep and provides a sleep environment report with actionable insights — such as lowering the temperature to 19-21°C — helping create an ideal bedroom environment.

Users can also set routines that activate the air conditioner’s dehumidification mode when rising humidity is detected. If the water leak sensor detects moisture, it sends an immediate alert enabling a prompt response.

Intuitive Control With the Scroll Wheel Remote 

Ahead of launch, Samsung and IKEA conducted multiple rounds of validation to enhance connectivity stability and implemented a dedicated user experience within the SmartThings app for full compatibility.

A standout device is the scroll wheel remote, which significantly enhances user experience. When connected to lighting, users can precisely adjust brightness and color temperature by rotating the wheel, making it easy to create the desired ambiance. It can also be used for devices requiring fine control, such as blinds.[4] It targets the design-conscious younger generation, who prioritizes aesthetic value in every detail, down to a single switch or lighting.

Expanding a Boundless Smart Home Ecosystem With Early Adoption of Thread 

Samsung is not only leading the Matter ecosystem through the rapid adoption of new standards, but also demonstrating strong technology leadership in the smart home market.

SmartThings was the first to adopt Thread[5] 1.4 — a low-power, short-range networking technology essential for smart home ecosystems — enabling Thread networks across brands to operate as a single unified system that enhances user convenience while helping drive the wider adoption of smart homes.

“By connecting IKEA devices to SmartThings, even first-time smart home users can enjoy a familiar and easy connectivity experience without financial burden,” said Jaeyeon Jung, Executive Vice President of SmartThings, AI Platform Center at Samsung Electronics. “SmartThings will continue to expand its ecosystem through partnerships, enabling more consumers to enjoy seamless and convenient smart home experience within the SmartThings ecosystem regardless of brand or communication protocol.”

For more information, visit: https://www.samsung.com/my/

[1] Availability and timing may vary by market

^[2] Matter is a global smart home connectivity standard developed by the Connectivity Standards Alliance to improve interoperability among devices.

^[3] Hub is a central smart home device that connects multiple smart devices using different wireless protocols and enables unified control through a single platform

^[4] As of April 20, 2026, only lighting control is supported. Blind control will be available later this year.

^[5] Thread is a low-power, mesh networking-based wireless protocol used in the Matter standard that enables smart home devices to communicate with each other quickly and reliably independent of Wi-Fi.

“Samsung’s AI technology goes beyond everyday convenience to help users care for themselves and their families with greater peace of mind,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Center, Samsung Electronics. “SmartThings will continue to strengthen its role as a platform that seamlessly connects customers’ daily lives with AI, and it will keep expanding differentiated services on an ongoing basis.”

Enhanced Family Care Makes It Easier To Check In on Loved Ones

Family Care connects SmartThings with a range of home appliances and mobile devices to provide notifications regarding the activities of users’ aging parents and reminders for medication and hospital visits — as well as location-based alerts. With this update, the service enables even more thoughtful care.

Additionally, Samsung’s new Care on Call[1] feature allows users to more closely check on the status of the care recipient through a simple phone call. When a caregiver using the service calls the care recipient, a floating pop-up that displays key information like the time of the first activity of the day, the most recent activity time and the local weather — all at a glance — appears before the call begins. This helps caregivers ask more meaningful check-in questions and respond accordingly.

SmartThings can also continuously monitor devices like air conditioners, air purifiers, dehumidifiers and humidifiers for indoor temperature, humidity and air quality. If unusual usage patterns are detected, the caregiver is immediately notified and can remotely control the relevant device[2].

Family Care has made the Safety Patrol feature — which utilizes SmartThings to send a new Bespoke AI Jet Bot Steam Ultra to check various areas around the house — even more convenient. If the care recipient’s activity is not detected for a specified period of time, users receive a notification and the feature can be remotely activated if the caregiver needs to take action[3]. Using a camera built into the robot vacuum, caregivers can view issues that might occur — such as a person lying incapacitated — and two-way communication through the built-in speaker and microphone allows them to act.

To further enhance the level of care provided to loved ones, the Care Insight feature been enhanced to provide even more actionable, long-term data within the Family Care service. It analyzes factors like temperature and humidity levels, paying attention to whether they deviate from optimal ranges. It also tracks significant changes in activity levels and connected device usage compared to the previous week.

Expansion of Now Brief to TVs and Family Hub

Now Brief delivers a rich AI experience by integrating a broad range of key SmartThings services that help users stay informed about their daily lives, their family members and conditions inside and outside the home.

With the launch of the Galaxy S26 series, Now Brief will support Home Security, Family Care and Pet Care, in addition to existing features that include Home Insight, Energy and the Sleep Environment Report. Through Now Brief, users can access the useful information needed to care for themselves, their families and their homes at a glance.

Now Brief is set to deliver a consistent customized experience throughout the home[4], and will soon roll out in phases to TVs launched in 2024 or later, as well as Family Hub refrigerators launched in 2021 or later.

For added convenience, users will not need to manually launch Now Brief. If the feature is set up in advance, it will be automatically activated when they approach the TV, touch the Family Hub refrigerator screen or open and close the refrigerator door.

And now, whether at home or on the go, the expanded Now Brief helps users stay up to date by providing information such as home device status and energy usage, as well as the sleep status of the previous night, Home Security updates based on door locks, door sensors, and security mode, parents’ daily activity updates and dog-walking information[5].

[1] Care on Call is available on Galaxy smartphones running One UI 8.5 or later. Internet calls are not supported.

[2] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices.

[3] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. Availability may vary depending on product, model and region.

[4] Availability may vary depending on product, model, region, and each product’s Over The Network (OTN) software update schedule.

[5] The relevant devices should be registered in SmartThings, and the service must be activated in the Life tab.

An Open Laboratory for Design Exploration 

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organized around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centered practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centered approach to AI – captured through the formula AI x (EI+HI)[1] where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years – placing people at the center of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design across a spectrum of color, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.
• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analog emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display, built on the same breakthrough technology, demonstrating how performance and individuality can coexist.
• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light, and human touch – fostering emotional connection and a sense of presence in everyday life.

Samsung’s “Design is an Act of Love” exhibition is located at Superstudio Più, Via Tortona 27, in Milan and offers free entry, on the following dates:

• April 20, 11 a.m. to 9 p.m.
• April 21, 11 a.m. to 4 p.m.
• April 22, 11 a.m. to 5 p.m.
• April 23-25, 11 a.m. to 9 p.m.
• April 26, 11 a.m. to 6 p.m.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

[1] EI = Emotional Intelligence, HI = Human Imagination