Here’s what awaits you:

• Unleash the Power of AI: Witness how artificial intelligence revolutionizes your TV, tailoring content recommendations and enhancing picture quality to create a truly personalized experience.
• Next-Level Visuals: Prepare to be mesmerized by stunning visuals and vibrant colours come alive on the screen.
• Experience Unmatched Sound Clarity: Immerse yourself in rich, immersive audio that draws you into the heart of the action.

Tired of blurry visuals and frustrating audio plaguing your office routine? What if there was a way to elevate your daily tasks and empower you to experience a smoother, more efficient work environment?

Watch the Full Trailer video here to know more:

Mark your calendars, set your reminders, and prepare to be WOWed!

Tune in to the livestream with us on 27 March 2024, Wednesday, 9PM MYT at Samsung Malaysia Youtube.

Large Internal Storage

Intelligent Battery

Super-Fast Charging

For more information of Galaxy S21 Ultra 5G, please visit https://www.samsung.com/my/smartphones/galaxy-s21-ultra-5g/ 

The launching of ‘My School, My Home’ officiated by Dato Roh Jae Yeol, Director of Corporate Affairs, Samsung Malaysia Electronics, Datuk Dr. Hj Abdul Rahman bin Junaidi, Minister of Rural Electricity Sarawak and Datin Patinggi Datuk Amar Hajah Jamilah Haji Anu, State Assembly Women for Tanjong Datu, Sarawak

Located in the rural areas of Daerah Lundu, SK Rambungan is the school that represents the future of Lundu. However, as an educational institution, it lacked the basic resources needed for a conducive learning environment. Paired with the fact that many of the school’s students and teachers lived far away, making the daily commute to and from school a long and tiring journey, the number of students dwindled as the years went by.

‘My School, My Home’ is an initiative launched by Samsung Malaysia Electronics to give the students, teachers, and parents of SK Rambungan a better life with the help of two solutions: a better equipped resource center to improve the teaching and learning standards in the school – ‘My School’ – and hostel facilities to accommodate teachers and parents travelling from afar – ‘My Home’.

‘My School’ – a better equipped resource centre to improve the teaching and learning standards in the SK Rambungan

“At Samsung, we recognize that it is part of our responsibility to aid the improvement of the global community. We always aim to deliver groundbreaking innovations in hopes that we can help enrich lives and contribute to social prosperity. We hope that with this initiative, we can bridge the technology gap between rural students and their counterparts in the cities and in turn, we hope we can provide the residents at SK Rambungan with equal opportunities in terms of living and learning,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

‘My School’ fully equipped with Samsung Galaxy tablets as well as a smart TV, was built for the students and teachers at the school to facilitate the teaching and learning process. For teachers and parents travelling from afar, “My Home” was erected, complete with air conditioning, home appliances and TVs for entertainment generously provided by Samsung. The existing children’s hostel facilities like the laundry areas were also upgraded, with the installment of proper washing stations and new washing machines.

‘My Home’ – a hostel facility to accommodate teachers and parents travelling from a far

Present at the launch was Minister of Rural Electricity Sarawak, Datuk Dr. Haji Abdul Rahman Bin Junaidi. “On behalf of everyone here at SK Rambungan, I would like to thank Samsung Malaysia Electronics for this initiative. To say that it has improved the lives of everyone here would be an understatement, as it has done so much more than that,” he said.

Fun learning with Samsung tablets

A teacher of SK Rambungan enjoying his lesson at ‘My School’, taught with the use of Samsung tablets and TVs

Datuk Dr. Haji Abdul Rahman Bin Junaidi also commended the ‘My School, My Home’ initiative and all parties who were involved. “Congratulations to everyone who has helped make this initiative a reality. Because of your hard work, the students of SK Rambungan have been given a platform where their ambitions and aspirations can flourish with access to digital education. We are very proud of what has been accomplished today and I urge that we all continue to support our national agenda in using ICT towards achieving a knowledge-based nation, to do our part in contributing towards a better Malaysia,” he said.

“We are reaching out to this generation of doers, people who go out and make things happen. We want them to know that if the phone in your pocket can do anything, so can you. When the opportunity to support our first national figure skater Julian Yee came about, we jumped at the chance because Julian is a prime example of what it means to Do What You Can’t. Against all odds, Julian is today an Olympic contender in a sport that isn’t even common in Malaysia – and for that we are very proud of him and we hope others would see him as an inspiration to achieve greater things,” said Mr Yoonsoo Kim, President of Samsung Malaysia Electronics.

“Just like how Julian was able to achieve what many thought was unrealistic, we decided to remain in that spirit, and produce a beautiful and creative video from a mobile device. Both Julian and the video have shown us at Samsung that with the right mindset, attitude and support, Doing What You Can’t is something very attainable after all,” Mr Yoonsoo Kim added.

In view of the coming Olympic Winter Games PyeongChang 2018, Samsung prepared a short feature film entitled “Julian and His Magical Skates”, a special tribute to the rising star. The video was fully recorded and illustrated with the Samsung Galaxy Note8 and its S Pen, further cementing Samsung’s progress in innovation and of doing the impossible.

The Galaxy Note8 is Samsung’s ultimate productivity device, the very tool to help you push boundaries and break past your limits. With its one-of-a-kind S Pen, it allowed the creative team behind the video to bring the beautiful illustrations to life. Thanks to its large and gorgeous Infinity Display, there was a clear canvas big enough for the artists to place their quality work on.

Mr Chan Woei Hern, Executive Creative Director of Ensemble Worldwide Malaysia, who was commissioned to produce this brand film, shared that, “The best technologies are often the simplest ones.  Like a pair of skates or the S Pen. Two seemingly ordinary tools, but in the right hands or in Julian’s case, feet, it can capture people’s attention and imagination. As we heard Julian’s story, we wanted to get into the mood of Do What You Can’t as well. And that meant scripting, sketching and creating the story entirely from scratch with a Galaxy Note8 and S Pen. That’s the magic of technology at work. We’ll be releasing a behind-the-scenes video soon, shot entirely on a Galaxy Note8 as well, so everyone can experience the journey as we brought the video to life.”

“My story is a tale of Do What You Can’t because I really did; and I want to remind everyone out there that young or old, you CAN achieve your dreams and you will be surprised that you CAN actually do what you never thought you could. With innovations and advanced technology in today’s world to help make things easier, none of us should be held back by “ifs”, “buts”, or “maybes”. We should all have that burning spirit to achieve the impossible – and from here on out, it should be “yes”, “can”, and “Do What We Can’t”!” said Julian Yee.

“Julian and His Magical Skates” is the telling of Julian’s journey to the Olympic Winter Games PyeongChang 2018, and a reiteration of Samsung’s “Do What You Can’t” message to inspire others to break barriers to fuel meaningful progress and realise their dreams.

To view the short feature titled “Julian and His Magical Skates”, visit http://www.samsung.com/my/magicalskates/. Let’s bookmark this video as a reminder to continue pursuing what we are passionate about, and to continue supporting Julian as he represents Malaysia on the global Olympic stage.

Mr Yoonsoo Kim, President of Samsung Malaysia Electronics, opening the media session with a congratulatory note to Julian

The team and inspiration behind the short feature film “Julian and His Magical Skates” From left: 1. Chan Woei Hern, Executive Creative Director, Ensemble Worldwide Malaysia 2. Dato Roh Jae Yeol, Corporate Affairs Director, Samsung Malaysia Electronics 3. Julian Yee, Malaysian Olympic Figure Skater 4. Irene Cheow, Julian Yee’s mother 5. Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics 6. Michael Hopfes, Julian Yee’s coach

(From right) Elaine Soh, Julian Yee, Chan Woei Hern, and Jin Lim from JinnyBoyTV discussing the significance of “Julian and his Magical Skates” and what it means to Do What You Can’t

Julian Yee proves that the impossible is possible with innovative technologies such as the Samsung Galaxy Note8

Samsung commemorates 60^th Merdeka through “Negaraku” that celebrates diversity

31^st August 1957 marked the day of our country’s greatest pride. That day, then Prime Minister and architect of nationhood Tunku Abdul Rahman stood spiritedly on the podium amidst a sea of people and ushered in a new era. The words “Merdeka” rang through Stadium Merdeka followed by the national anthem “Negaraku”. That historic moment, documented in the history books, would forever be etched in our grandparents’ memories. For the younger generations, the image of Merdeka is a reminder of our heritage and humble beginnings as a free nation.

In conjunction with Malaysia’s 60th Merdeka celebration, Samsung Malaysia Electronics is showing its support by reminding the Rakyat on what diversity truly means and the inspiration it holds when a nation comes together. Malaysia is a melting pot of culture, reflected in the beautifully diverse people and iconic landmarks which give rise to the infinite experiences that unites us. What better way to commemorate this very meaningful celebration than to serenade the nation with the sweet sounds of our beloved anthem, “Negaraku”?

As part of the celebration, Samsung is embarking on a Merdeka campaign that pays tribute to the people that made this country glorious in a form of a music video featuring the latest rendition of “Negaraku”. This national anthem is a symbol that represents the nation’s pride and performs as an anchor that holds its colourful citizens together. It is a reminder that through our differences, we are stronger when we stand together – united through a progressive and compatible mindset.

Through this campaign, Samsung aims to strike a chord in the hearts of Malaysians on the harmony and unity we have built with one another since 1957. Taken purely with its flagship device the Samsung Galaxy S8, the music video cleverly uses the phone’s unique multi-task function to feature the unity of different Malaysian faces belting out the familiar lyrics of the anthem. The music video also takes the viewers on a journey to appreciate the diverse cultures and assorted beauty that Malaysia holds.

“At Samsung, we are dedicated to inspire Malaysians to discover the wealth of possibilities driven by innovation that gives people new experiences, productivity and creativity. We understand that every consumer has a distinct culture that affects the use of technology. And it is this cultural awareness that led us to develop this video and encourage the celebration of infinite diversity in our country,” said Ms. Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

In the spirit of Merdeka and diversity, Samsung is also encouraging Malaysians nationwide to be part of this campaign. The brand will be creating a Merdeka edition and is calling for the Rakyat to be part of this passion project. For a chance to be featured on the Merdeka Day “Negaraku” music video, simply upload your self-portrait with the hashtag #UnboxMalaysia on your Facebook or Instagram account. The portraits will be selected and featured in Samsung’s next music video to be aired on 31^st August.

As our nation continues to grow and develop, let us never lose sight or track of the diversity we represent. Our unique hospitality and open tolerance to others have become a hallmark of our identity. Our spirit of unity will never falter and may our beloved nation prosper from strength to strength towards building a better and brighter future.

Samsung wishes all Malaysians, “Selamat Hari Kebangsaan!”

Log on to www.samsung.com/my/smartphones/galaxy-s8/gallery to watch Samsung’s “Pride in Diversity #UnboxMalaysia” music video.

Created in collaboration with world-renowned designer Yves Behar, The Frame is truly a game changer for the TV industry, transforming the conventional black box into a piece of art that adds aesthetic value to the home.

Samsung Newsroom sat down with Behar to discuss what inspired The Frame, his favorite moments working with Samsung and how he envisions the future of TV.

Q. Tell us a bit about the collaboration process between yourself and Samsung on The Frame.

Yves Behar: Samsung and my team at Fuseproject have been collaborating for almost a decade now, envisioning new ways that displays can be experienced in the home. For The Frame specifically, we wanted to explore how the display might fit into any room of the house by augmenting its use beyond a device to watch TV. This is where we came up with the concept of eliminating the black box, and replacing it with eye-catching artworks.

Q. You are known for experimenting with new concepts, materials and technologies. What drives your design decisions?

Yves Behar: My goal has always been to improve people’s daily lives – and thus the world – through design. To do so, I think it’s essential to be inspired by human behaviors and desires. By bridging behaviors and objects through design, we can discover new types of experiences in our everyday lives, all the while accelerating the adoption of new ideas.

Q. What inspired the design of The Frame?

Yves Behar: The core of The Frame is the experience it provides – one that allows users to enjoy a selection of artworks that are automatically displayed, and naturally dimmed and brightened throughout the day. Samsung and my team built every element of the TV from the hardware to the art platform on this foundation. The UX, for instance, is meant to emulate a digital art space, so we designed it to be simple and beautiful just like a gallery, with the artworks themselves as the primary visual focus.

Q. Were there any moments during your collaboration with Samsung on The Frame that are particularly memorable?

Yves Behar: Perhaps one of the most exciting moments was when we were demoing a prototype of The Frame we had built in San Francisco. We demonstrated the effect of adding sensors to a TV – a brightness sensor to adjust the backlight of the display and a motion sensor to turn the TV on or off depending on the presence or absence of a person.

Incorporating sensors posed a technical challenge, but was absolutely crucial to creating the experience we had designed. The concept was also an entirely new one! It was very exciting to showcase this technological advancement, and the passion and conviction I felt was shared between our joint teams.

Q. For you, personally, what has been the most impressive outcome of the partnership?

Yves Behar: Our design process was inherently collaborative; I could not imagine creating nearly as impactful work without Samsung’s close collaboration. Our ability to execute every detail of The Frame, from the sensors to the magnetic, interchangeable wooden bezels, so flawlessly is an achievement in itself.

For me, the most impressive aspect of the TV is its art platform, which features paintings and photographs from the world’s top galleries, as well as partners such as the Albertina Museum, LUMAS, Magnum Photos, Saatchi Art and Sedition. It’s really something to have instant access to hundreds of artworks, which are elegantly exhibited at a high degree of realism.

Q. What does TV mean to you?

Yves Behar: I consider myself to be a fairly typical consumer when it comes to watching TV. There are a few programs I enjoy watching, but for the majority of the day, my TV is turned off. In the past, I actually designed a piece of furniture to conceal it when it wasn’t in use.

The Frame is really a game changer, as it empowers me to keep my display out in the open while simultaneously adding to my home’s aesthetic value through new artworks. I think we are witnessing a new era for televisions, one where they are a portal into art, among other things.

Q. How do you foresee the future of TV?

Yves Behar: Despite the fact that technology in the home is becoming more discreet, the television will continue to play a role in our ever-evolving homes. By asking the questions no one else is asking, designers and manufacturers like Samsung will discover new ways to integrate displays into our living spaces.

It’s important that TVs are designed from an experience-led perspective, not a technology-driven one. However, adaptive technologies will enable us to create products that are more personal and less obtrusive. The Frame is a big step in the right direction, but getting rid of the black box is only just the beginning.

Q. What’s your hope for users of The Frame?

Yves Behar: It’s my wish that consumers will appreciate the introduction of art into their daily lives, and enjoy the value and inspiration that come with having a gallery-worthy work in their living space. All of the complexities and nuances of The Frame’s design come down to this simple experience.

Samsung Electronics, in collaboration with Red Bull, announced it will release a series of videos “See the Unexpected,” featuring top extreme sports athletes showcasing their skills throughout iconic locations in Morocco. “See the Unexpected” combines the talents of Red Bull athletes with Samsung TVs that deliver the best in television picture quality in one distinct video series.

“With the “See the Unexpected” series, we wanted to showcase the unique talents of these athletes against some of the most beautiful backdrops and locations in the world,” said Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics. “When watching the video series on Samsung QLED TVs, which are able to produce 100 percent color volume, viewers can witness the incredible detail, vibrant colors and every frame of the action in the best picture quality available.”

The “See the Unexpected” video series features Red Bull athletes including parkour athlete, Jason Paul, motorcyclist Robbie Maddison and wakeboarder Felix Georgii. Born in Frankfurt, Germany, Jason Paul is world-class free runner who spends his time travelling the world, turning cities into playgrounds. Paul was named Red Bull’s Art of Motion champion from 2010 to 2012. Robbie Maddison, born in Australia, holds the world record for the highest jump in motorcycling and has also won the Best Stunt with a Vehicle honor at the Taurus World Stunt Awards in 2013 for his work in the film “Skyfall.” Felix Georgii, born in Germany, is pushing the boundaries of wakeboarding by focusing on hitting gnarly rails and ledges.

With Morocco serving as the backdrop in the video series, the athletes took their talents to “unexpected” places to perform various high-action maneuvers, with locations including Chefchaouen, known as the “Blue City” for its vibrant color, a swimming pool in Marrakech and a port city named Essaouira. Each location was selected to highlight the juxtaposition between the unique and colorful locations of Morocco with the impeccable talents of each athlete and their performances.

Through the partnership, Samsung and Red Bull are aiming to showcase uncharted destinations and share new and surprising action that normally wouldn’t take place in these locations. In bringing together the best in extreme sports and the best in picture quality, viewers are able to see first-hand the top-quality performance of Samsung’s premium televisions, as well as the capabilities and talent of Red Bull athletes.

“Working with two of the world’s most elite brands in such an amazing location has been a highlight of my career,” stated Red Bull athlete, Robbie Maddison. “We took an incredible adventure and produced some amazing content that I’m honored to share. Playing sports in unusual locations was very surreal and it’s been a dream to collaborate with other elite athletes like Felix and Jason to create this visual masterpiece in the best quality available.”

The videos, along with a 30-minute documentary piece, were launched on Samsung’s TV Plus channel, as well as Samsung and Red Bull digital channels on June 29. Customers who visit select Samsung retail locations can view the four-minute “See the Unexpected” video on Samsung’s large-scale QLED TV screen.

To view the four-minute “See the Unexpected” video, please visit: https://youtu.be/yGQ3fjX7C0M.

To learn more about Samsung televisions, please visit www.samsung.com/my/tvs. To learn more about Red Bull, visit www.redbull.com.

Photo 1: Behind the scenes of the recording session with Amy Search

Kuala Lumpur, 25 November 2016 – Music is a universal language that speaks to us by tugging on our heart strings, evoking precious memories and stirring emotions. So to get fans to experience the power and joy of music, Samsung Malaysia Electronics is celebrating the brand’s range of good value devices, the Galaxy J Series, through music! As part of Galaxy J Series campaign, Samsung has enlisted the support of Malaysia’s legendary rock star Amy Search to record an original song made especially for the Galaxy J Series on life’s short and sweet moments captured by it.

“What is amazing about music is that it is imbedded within all of us. Hence this time around, we wanted to speak to our fans in a more relatable manner – through music. So we got in touch with rock music powerhouse Amy Search to join us in this fun and melodic journey. Amy Search is a household name in Malaysia’s music industry and he brings such fun and upbeat aura to the Galaxy J Series personality – we couldn’t be happier to partner with such a legend and we are excited to share this original music with our fans!” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

Photo 2: Amy Search perfecting the lyrics right before recording

Possibly the shortest music video ever recorded by Amy Search and in the history of Malaysia’s music industry, Amy who lend his voice to this new music video croons on how cherished memories shared among friends will always stay in our hearts and our phones thanks to the Galaxy J Series.

“When Samsung approached me to collaborate for their Galaxy J Series, I was excited because music is my life and through music is how I speak to my fans. It was definitely fun to create the shortest song in my career especially for the Galaxy J Series!” said Amy, the lead vocalist of renowned rock band, Search.

Exploding into Malaysia’ rock music scene in 1981, Amy is best known for his hits single ‘Isabella’ and ‘Jangan Pisahkan’ that both led the local music chart for weeks and garnered over a million views on Youtube. Serving as both lead vocalist and producer of his band, Amy took home numerous awards under the category of Best Rock Album and Best Vocal Performance in the nation’s Anugerah Industri Muzik (AIM) from year 1989 to 2001. His foray into the entertainment industry also saw him diversify to acting, taking on lead roles in movie such as Sayang (1987) and Isabella (1990).

Photo 3 (left): Amy Search capturing a wefie with the Galaxy J7 Prime
Photo 4 (right): Rock legend Amy Search and his entourage with the Galaxy J7 Prime

Watch Amy Search’s latest music video on Samsung Galaxy J7 Prime here and start singing along to this catchy tune! Link to YouTube video: https://youtu.be/QMs_oLHZqGI.