This works because, unsurprisingly, routines and priorities vary greatly from household to household. Individuals may simply want to reduce the amount of time spent doing chores, pet owners often have extra laundry to deal with, and families can benefit from refreshing clothes and bedding instead of doing a full wash and dry. For others, the desire may simply be a machine that’s easier to use and manage.

Samsung’s washers and dryers are designed with these different lifestyle needs in mind.

For Solo Households: Take the Guesswork Out of Laundry

If you live alone, taking care of the laundry is usually entirely managed by you.

This can mean quite a lot of hassle because of all the steps required. According to a Samsung global survey conducted in 2025¹, pre-wash tasks, including sorting laundry, selecting the right cycle, and adding the right amount of detergent or fabric softener, were identified as some of the more inconvenient parts of doing laundry.

Samsung’s AI Wash cycle² helps simplify these steps. When AI Wash is selected, the washer detects factors such as load weight and certain fabric types³ to help enhance the washing performance. It can also sense the soil level of the laundry and adjust the amount of detergent and water accordingly.

If you prefer to select your settings manually, you can choose from a range of cycles, depending on the model. But when the goal is simply to load the washer and get on with the day, AI Wash can handle those decisions for you.

For Families: Refresh Clothes and Bedding Between Washes

In busy households, not every item needs a full wash after every use. Clothes, bedding, and other frequently used items can benefit greatly from a refresh-type cycle.

Samsung washer-dryer Combos offer Air Wash,⁴ a cycle that uses super-hot air to deodorize dry garments and bedding without the need for detergent or other chemicals. This cycle is a convenient way to reduce the time and effort spent on washing and helps maintain fabric quality over time.

Families can also care for the washer itself more easily thanks to Drum Clean+. The cycle helps keep the inside of the machine hygienically clean and fresh by removing dirt and 99.9% of certain odor-causing bacteria⁵ from the drum. The washer also provides a notification after every 40 cycles⁶ as a reminder that it is time for cleaning.

For Pet Owners: Handle Everyday Messes With Ease

Pets bring plenty of joy, but plenty of laundry, too.

A walk outside can leave paw prints on clothes. A cuddle can send a favorite T-shirt straight to the laundry basket. And bath time for a long-haired dog can quickly create a pile of damp towels.

For households where laundry adds up quickly, the Bespoke AI Laundry Combo combines washing and drying in a single appliance. Its large-capacity design allows users to handle more clothes, towels, and other everyday items at once, helping reduce the number of loads needed to keep up with busy routines. Because washing and drying take place in the same appliance, there is also no need to transfer laundry from a washer to a dryer.

For households with pets, applicable models in the Bespoke AI portfolio offer a Pet Care cycle as another option for caring for items that are part of everyday life with furry family members.⁷

For Those Who Prioritize Convenience: Enjoy a More Intuitive Interface

The best feature might just be controls that are easier to find and use.

The 7-inch Smart Screen on select models brings key laundry controls together in one place. You can browse cycles, adjust settings such as rinse and spin levels with a tap, and personalize how each load is handled.

On the Bespoke AI Laundry Combo, you can select washing and drying cycles, choose drying only, or prepare for the transition from washing to drying. If needed, this flexibility also allows users to check on their laundry and remove items that might be unsuitable for drying after a wash cycle.

The Smart Screen can also be used for more than laundry. Users can check energy-related reports and monitor the status of SmartThings-connected appliances⁸ around the home, which turns the laundry room into another convenient place to manage connected devices.

A Washer for the Way You Live

If you still need help deciding after reading this article, www.samsung.com/my/ has a Help Me Choose My Washer & Dryer tool that can narrow down your options.

By answering simple questions about preferred washer type, household size, laundry frequency, must-have features, and budget, the tool will recommend a Samsung model tailored to your needs—available to explore and purchase on www.samsung.com/my/washers-and-dryers/help-me-choose/.

Different households have varying volumes of clothing, bedding and everyday items to care for Samsung’s broad portfolio of laundry appliances can address diverse needs, offering options for a range of routines, helping you get a washer that best fits the way you live.

1. According to the Global WM Usage & Attitude survey conducted in 2025, 3200 respondents across 4 countries. ︎
2. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
3. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
4. This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed T-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage. ︎
5. Eliminates 99.9% of bacteria, Pseudomonas Aeruginosa, from the inside of the washer and removes dirt from the rubber gasket. Based on testing, witnessed by Intertek, of the Drum Clean+ cycle. ︎
6. Provides a notification after every 40 cycles. ︎
7. Availability of the Pet Care cycle may vary by model and region. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Workdays, school runs, family plans, weekend outings: Malaysian households have plenty to keep up with, and somehow, the laundry basket still manages to fill up faster than expected. From everyday clothes to towels and bedding, laundry can easily become the chore that keeps coming back.​

But what if laundry could do a little more of the thinking for you? Today’s clothing care is not just about getting clothes clean and dry. It’s about caring for different fabrics, handling bigger loads and making the entire routine easier to fit around real life.

When Every Load Is a Little Different

No two laundry days are quite the same. One load might be filled with everyday T-shirts and jeans, while the next has towels, delicate pieces or outdoor wear. With different fabrics and levels of dirt, choosing the right settings can feel like another thing to think about.

Here is where laundry gets clever. AI Wash+ assesses each load and adjusts the water, detergent and rinsing time accordingly, while AI Ecobubble fine-tunes bubbles, washing time, temperature and spin speed based on the detected fabric type, supporting Zero Fabric Damage.

Better yet, the washer and dryer work together as a team. Once connected, the washer shares its wash settings with the dryer, helping it automatically choose a suitable drying cycle to keep things moving from wash to dry. Less fiddling with settings, less guesswork and a little more time back in your day.

Built into the Samsung Bespoke AI Front-load Washer SmartThings + Bespoke AI Dryer Hybrid Heat Pump, these features help take some of the guesswork out of everyday clothing care.

When the Laundry Basket Just Keeps Growing

Family life can produce a surprising amount of laundry. Add towels, bedsheets and bulky bedding into the mix, and one laundry day can quickly turn into several loads.

Instead of spending the day working through one load after another, the Samsung Bespoke AI Front-load Washer SmartThings offers a generous 25kg capacity, with room for plenty of laundry at once, including larger items like a king-sized comforter. Its Bedding Cycle can also sense whether a blanket is thin or thick, adjusting washing time and water usage accordingly.

Once the washing is done, the Bespoke AI Dryer Hybrid Heat Pump keeps things moving with an upgraded Bedding Cycle that detects blanket moisture levels and adjusts drying time, allowing thinner blankets to dry faster while thicker ones are dried thoroughly.

When You’d Rather Not Babysit the Laundry

Laundry rarely waits for a convenient moment. You start a load, head out for the day, and suddenly remember hours later that your freshly washed clothes have been waiting for you.

​​​​​With Delay End in the SmartThings App, it helps laundry work around your schedule, letting you plan for a wash to finish closer to when you arrive home. Once washing is done, the process can flow naturally into drying. SmartThings enables Auto Cycle Link to share the wash settings with the dryer, helping it select a suitable drying course without you having to start from scratch.

Add an AI Dial that learns your frequently used settings, Auto Open Door to help release humid air after a cycle, and personalised recommendations through SmartThings Clothing Care, and laundry starts to feel like one less thing you have to keep checking on.

When Smarter Laundry Can Mean Smarter Energy Use

For Malaysian households, laundry often has to keep up with both busy everyday routines and unpredictable weather. Hot, humid days can mean more frequent washes, while a sudden downpour can quickly put outdoor drying plans on hold, keeping washers and dryers in regular rotation throughout the week.

With laundry being such a constant part of home life, every load presents an opportunity to use energy more thoughtfully. SmartThings Energy lets users monitor their consumption, compare it with the previous month and receive alerts when monthly targets may be exceeded, while AI Energy Mode can help reduce energy use by up to 20%¹ on certain washing and drying cycles. So, whether it’s another hot day or if the rain has surprise plans, households can keep the laundry moving through the week, whatever the Malaysian weather brings.

More Laundry Done, With Less Guesswork

As everyday routines get busier, washers and dryers are expected to do more than simply clean and dry clothes. From adapting to different fabrics and tackling bigger loads to providing smarter bedding care and helping households manage energy use, intelligent laundry solutions can make clothing care simpler and easier to fit around everyday life.

See what happens when laundry gets a little smarter? Discover how Samsung’s Bespoke AI Washer and Dryer take the guesswork out of clothing care in Episode 4 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – Instagram & YouTube.

1. Based on testing by KATRI using a KS C IEC 60456 for the WF90F22ADSTW AI Wash+ Default with AI Energy Mode compared to AI Wash+ Default without AI Energy Mode Results may vary depending on the actual usage conditions. ︎

Many people in Southeast Asia have lived under grey skies for several weeks as the region tries to catch its breath amidst the hazy conditions. As households pay closer attention to the fluctuations in air quality, some might be wondering just what they can do to breathe a little easier indoors.

That’s why some are turning to air purifiers to help reduce dust particles for better air quality. While this home appliance might currently be the region’s most welcomed addition this season, it’s worth noting that its usefulness extends beyond the haze.  Regardless of what the sky looks like outside, the right air purifier can make the indoor environment more comfortable for your household. If you’re trying to pick one for your home, here are some things to keep in mind.

1. Advanced Purification System

Filtration is a key function of air purifiers and with different sized and types of particles present in the air, a multi-layer system is crucial to effectively capture and remove dust. The Samsung Smart Air Purifier SmartThings for instance, comes equipped with a multi-layered high efficiency purification system. Larger dust particles are first trapped by a washable pre filter, while harmful gases¹ are removed by an Activated Carbon Deodorization Filter. Finally, with an electret dust-collecting filter, it captures up to 99.97%² of ultrafine dust.

2. Anti-bacterial capabilities

Beyond capturing foreign particles in the air, filters that have anti-bacterial properties can also offer additional protection from certain types of bacteria and virus. The dust-collecting filter on Samsung’s air purifiers contain zinc oxide, which can reduce bacteria on the filter by up to 99.9%³, and inactivate up to 96.3%⁴ of the H1N1 virus – which can cause respiratory illness – on its surface. This added capability can provide your household with more peace of mind as you enjoy cleaner air together at home.

3. Precise monitoring of air quality

While the presence of an air purifier can provide some reassurance that your household is enjoying clean air, it always helps to stay informed. The Samsung Air Purifier 3 Way Air Flow comes with a laser sensor that detects PM1.0, PM2.5 and PM10 particles and the accompanying Numeric Air Quality Display shows the exact amount of each so you always know the quality of air you’re breathing in.

4. Convenience and connectivity

As with other home appliances, ease of use and convenience can play a big part in the overall experience of owning an air purifier, while power consumption is another common concern. With SmartThings connectivity, Samsung air purifiers can be remotely controlled through the SmartThings App⁵. Users can easily check room pollution levels, as well as turn the device on and off through their mobile device. To save energy use, you can turn the air purifier off when the house is empty, and switch it on when you’re on the way back, ensuring that you return to a home filled with clean air.

Other features like Auto Mode can also help to reduce manual effort needed and energy consumption. By sensing the room’s air pollution levels, it enables the air purifier to automatically adjust power and fan speeds accordingly to deliver and maintain optimal air quality.   

5. Easy maintenance

Maintenance of household appliances is a dreaded chore for many but keeping your air purifier clean and well-maintained is critical to keep it working at its best. If you don’t want to add yet another burdensome task to your household to-do list, pick an air purifier with simple maintenance needs – look out for filters that only require periodic cleaning, are easy to replace, and purifiers that trigger alerts for when it’s time for a clean or change.

Home Care – which is part of the SmartThings app – helps users monitor filter usage and receive guidance on when to change, replace, or clean your appliance.

6. Fast and efficient purification

Spaces in a home may vary in size and some rooms are larger than others. If fast purification is needed even for bigger spaces, the Samsung Air Purifier 3 Way Air Flow can do the trick. Its Front Air Inflow enables it to easily draw in air even if it’s placed against the wall, while a Power Fan distributes clean air in three different directions, so the entire room can be rapidly purified in no time.     

During this hazy season, air purifiers can provide valuable respite. But it’s important to remember that while the smoke might soon give way to clear skies, the need for clean air doesn’t end. Activities in everyday life, like cooking or cleaning, can also affect air quality in your home. By picking the right air purifier, your household can look forward to enjoying clean and fresh air all year round. 

1. Tested by the Korea Conformity Laboratories on the AX32BG3100Gxxx for formaldehyde, ammonia, acetaldehyde, acetic acid and toluene gases. ︎
2. Tested by the Korea Conformity Laboratories. The electret filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛. ︎
3. Tested on the zinc oxide dust collecting filter media for Staphylococcus aureus (ATCC 6538) and Klebsiella pneumoniae (ATCC 4352) and it reduced bacteria up to 99.9% in the FITI Testing & Research Institute of Korea. ︎
4. The filter media reduces Virus (H1N1) by up to 96.3%. Tested in the Yonsei University Office of Research Affairs and University – Industry Foundation. ︎
5. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Depending on the country, the service may be limited. ︎

Across the five regions, Samsung highlighted AI appliance technologies and how they are applied in everyday life to reflect local lifestyles: kitchen-centered AI homes in North America; energy-efficient built-in AI appliances in Europe; SmartThings-connected AI homes in Latin America; climate- and family-conscious solutions in Southwest Asia; and appliances for homes and businesses in Southeast Asia.

The events brought together about 270 media representatives and influencers from 23 countries. Through hands-on experiences with a range of products, attendees discovered how AI appliances can serve as “Home Companions,” reducing the burden of household chores, managing energy consumption, and looking after the everyday needs of family members.

US: Making Everyday Life at Home More Convenient With AI Appliances

“The Brief New York,” held April 15–16 (local time) at a Samsung showroom in New Jersey, focused on how AI appliances can make household chores less demanding and improve quality of life. Samsung demonstrated AI features in refrigerators and ovens that make everyday kitchen tasks easier, from managing ingredients to preparing meals.

Attendees saw how the “AI Vision” feature of the Bespoke AI Refrigerator Family Hub recognizes not only food ingredients but also labels on containers, automatically adding items to the Food List. The demonstration showed how AI helps users easily keep track of what is in their refrigerator and avoid unnecessary duplicate purchases.

The “AI Pro Cooking” feature of the Bespoke AI Oven also drew attention. Its internal camera recognizes ingredients, recommends optimal cooking settings, and monitors changes in food color to notify users as their meals cook. Together, these capabilities demonstrated how AI can take the hassle out of cooking.

Samsung also presented a refrigerator lineup designed around the needs of North American consumers, who value ample food storage, hygiene, and efficient use of space, underscoring its ability to deliver AI appliances tailored to local needs.

Europe: Helping Consumers Save Energy With High-Efficiency Built-In AI Appliances

Energy efficiency took center stage at “The Brief Milan,” held April 21 in Milan, Italy, where Samsung presented a range of high-efficiency AI appliances for European consumers.

The “Bespoke AI Washer” drew attention for reducing energy use by an additional 65% compared with Europe’s Class A energy efficiency threshold, while the “Bespoke AI Dishwasher” cuts energy use by up to 20% against the same benchmark. Samsung highlighted how these advanced energy-saving technologies can help consumers reduce their energy consumption while offering the added benefits of AI-powered appliances.

In the kitchen, Samsung presented the Extractor Induction Hob, the built-in Bespoke AI Dishwasher, and a refrigerator with “AI Precise Cooling,” which helps minimize internal temperature fluctuations.

Together, these innovations illustrated Samsung’s vision for an AI home optimized for European living environments, combining energy-saving technologies, appliances that blend seamlessly into living spaces, and connected experiences powered by SmartThings.

Latin America: Bringing AI Homes Together Through SmartThings Connectivity

In Latin America, SmartThings connectivity was a central theme, bringing multiple appliances together into a unified AI home ecosystem. Events were held on August 19 in São Paulo, Brazil, and September 9 in Mexico City, Mexico.

Attendees experienced how SmartThings lets users check the operating status of individual appliances and manage and control them as needed. Samsung emphasized that bringing everyday appliances, such as refrigerators, washing machines, and air conditioners, under one connected system can make life at home significantly more convenient.

Samsung demonstrated the practical benefits of SmartThings-connected appliances designed for local living environments and daily habits.

Southwest Asia: From Personalized Cooling to Family Care, AI Appliances That Look After Everyday Needs

Personalized cooling and family care were among the highlights of “The Brief,” held September 16 in Gurugram, India, reflecting the region’s hot, humid climate and family-centered lifestyle.

In the air conditioner experience zone, Samsung demonstrated five airflow control modes powered by the “Motion Wind” technology in its Bespoke AI WindFree Pro Air Conditioner. A highlight was the “WindFree Wearable Good Sleep” mode, which connects to Galaxy Watch and Galaxy Ring devices to adjust cooling based on users’ sleep stages and changes in body temperature, creating a comfortable sleep environment.

In the kitchen appliance experience zone, Samsung introduced “Now Brief,” which delivers personalized information on the screen of the Bespoke AI Refrigerator Family Hub, and “Family Care,” which monitors family members’ device usage patterns to check on their well-being. Together, these features demonstrated how AI can go beyond simplifying household chores to provide personalized experiences and help look after family members in their daily lives.

Samsung also highlighted its service offerings, including SmartThings Home Care and remote appliance management, which extend support beyond the initial purchase to everyday use, maintenance, and ongoing care.

Southeast Asia: Expanding Appliance Solutions from Homes to Businesses

The final stop was Hanoi, Vietnam, where Samsung unveiled a broad range of appliance solutions for both individual consumers and business customers at “The Brief Hanoi” on October 14. The event brought together leading media representatives and influencers from six Southeast Asian countries.

The event took place at Samsung’s newly renovated Business Experience Studio (BES). In spaces recreating real-world settings such as schools, hotels, and commercial facilities, attendees explored firsthand how Samsung’s products and solutions can be applied across a variety of business environments.

Samsung placed particular emphasis on its heating, ventilation, and air-conditioning (HVAC) portfolio, highlighting the company’s strengths in this emerging growth business and reinforcing its market position. The company also previewed its 2027 air conditioner lineup, featuring updated designs and AI-powered capabilities such as “AI Energy Mode.”

For residential appliances, Samsung demonstrated AI-powered convenience features, including “AI Vision” and “Bixby.” The company also introduced its approach to ongoing product care, which combines software updates for up to seven years and its “Home Appliance Remote Management (HRM)” service. The HRM service remotely diagnoses potential issues and provides users with guidance. Together, these services help improve appliance functionality and usability long after purchase.

Looking ahead, Samsung plans to further expand its AI appliance offerings and services to reflect the unique living environments, lifestyles, and consumer needs of each region, strengthening its competitive position in the global AI home market.

Every Malaysian knows the nightly ritual: lowering the temperature on the air conditioner to beat the heat, only to wake up freezing at 3AM with dry skin and a blast of cold air straight to the face, and the quiet dread of the next electricity bill. In our tropical weather, staying cool can sometimes feel like a trade-off between personal comfort, a good night’s sleep and energy costs. But smarter cooling isn’t just about making a room colder, it’s about creating an environment that adapts to how you live, rest and use energy.

1. Enjoy Cooling Comfort Without Direct Cold Drafts

A strong blast of cold air may offer instant relief from Malaysia’s tropical heat, but prolonged exposure to air conditioning can leave the skin feeling dry. This can be especially noticeable at night, when direct cold air may cause discomfort as you sleep.

The Samsung Bespoke AI WindFree Premium Pro air-conditioner offers a gentler approach with WindFree Still Air Technology. Once the room reaches the desired temperature, cool air is evenly dispersed through 23,000 micro air holes across the front panel, creating a still-air environment without the direct cold drafts. This allows users to stay cool throughout the day and night, whether working, relaxing or sleeping, without having cold air constantly blowing directly at them.

2. Create a Better Sleeping Environment with AI-Powered Sleep Care

A good night’s sleep can make all the difference to how we feel the next day, but changes in our body’s temperature throughout the night can sometimes disrupt restful sleep.

Through Samsung SmartThings ecosystem, the Bespoke AI WindFree Premium Pro can work seamlessly with compatible Galaxy Watch or Galaxy Ring devices. With WindFree Wearable Good Sleep Mode, the wearable detects when a user falls asleep, allowing the air conditioner to automatically adjust cooling throughout different sleep stages. As the connected devices work together to adapt the cooling throughout the night, users can rest without having to wake up to repeatedly adjust the temperature themselves.

3. Energy Efficiency That Benefits Both Homes and the Planet

As air conditioners are frequently used in Malaysian homes, energy consumption can be a key consideration for households looking to manage electricity bills, while reducing their environmental impact.

The Bespoke AI WindFree Premium Pro uses AI Auto Cooling and Smart Energy Saving to analyze room conditions, usage patterns and external factors, automatically adjusting cooling and optimizing compressor operation to minimize unnecessary energy use.

With AI Energy Mode, users can reduce energy consumption by up to 30%, helping households spend smarter on electricity while reducing overall energy demand and contributing to a more sustainable home.

A Cooler Home, An Enjoyable Everyday Life

From gentler cooling and more restful nights to smarter energy use, the right technology can make a meaningful difference to everyday life at home. By adapting to different needs throughout the day and night, the Samsung Bespoke AI WindFree Premium Pro brings intelligent cooling together with greater energy efficiency for modern households.

To see how the Samsung Bespoke AI WindFree Premium Pro helps bring personalized comfort to modern homes, watch Episode 3 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – Instagram & YouTube.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s Bespoke AI WindFree Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in Malaysia, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments. This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision⁵ technology can help users keep track of what they already have and identify what they need.⁶ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁷ to see if you have what you need via the SmartThings app⁸ – no more guessing and ending up with items you don’t actually need.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.⁹ Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types, ¹⁰automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹¹ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

Try SmartThings at https://virtual.smartthings.com/?id=1003058

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft. ︎
2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN ︎
3. Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. ︎
4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment. ︎
5. Availability varies by region and model. ︎
6. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
7. The user may need to manually check and adjust the list to ensure its accuracy. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
9. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device. ︎
10. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
11. Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use. ︎

• A single DVM S2 outdoor unit can connect up to 64 indoor units, minimizing the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.
• Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%¹ — so one system can thread through an occupied building, with 10-plus indoor unit types² to suit existing lobbies, guest rooms and open-plan floors, without major structural work.
• Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customizable dashboard — so an entire estate runs from a single screen.

Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings³ — and as electricity prices climb, these ageing properties grow more expensive to run every year.

That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materializes fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?

There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once.

Samsung’s DVM S2, Samsung’s Variable Refrigerant Flow system connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while SmartThings Pro’s AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.

AI-enabled HVAC management: the fastest route to energy savings

Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.

Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centers — paired with energy-saving technology and integrated B2B controls. With customizable systems and end-to-end support from consultation through to maintenance, the hotel was modernized without the upheaval a full mechanical overhaul would have forced on a heritage structure.

Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%.⁴ Beyond hotels, a Bangkok office tower or a Sydney shopping center can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.

The rise of buildings that learn to optimize themselves

Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.

The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.

How connected ecosystems reduce operating and maintenance costs

The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary.

Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.

Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched.

For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals.

This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.

The path forward runs through buildings we already have

It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.

For building owners across Southeast Asia and Oceania, the question shifts from whether to modernize, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.

1. Conditions apply. ︎
2. Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h. ︎
3. https://www.iea.org/reports/the-future-of-cooling-in-southeast-asia ︎
4. Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature. ︎

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, and efficiently use every square meter of floor space matter the most. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect.

Optimizing resource use and providing seamless and convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanization and more one-person and two-income households are driving demand for time-saving laundry services like laundromats.
• Hospitality and Medical Institutions: Large capacity machines can support hotels, resorts, hospitals and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles.
• Other businesses with laundry requirements: Other operators such as beauty salons and spas benefit too, enjoying fast, reliable turnaround on linens and towels throughout the day without the need to engage outsource laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania, starting in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve revenue models.

POWERFUL AND FAST PERFORMANCE

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer combine big capacity with shorter cycle times, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung Professional Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and comforters – can fit into a single load. When using a Normal cycle, a load can be completed in just 36 minutes¹ while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Clean Thoroughly with Bubble Wash: Bubble Wash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Faster Drying for more Time Savings: The Samsung Professional Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized comforters and delicate fabrics can be quickly dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

ROBUST DESIGN FOR LONG-TERM DURABILITY

The washer and dryer are engineered for stable performance and long-term use even when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability.
• VRT+ Reduces Vibration: VRT+ (Vibration Reduction Technology Plus) in the Professional Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes², even at high spin speeds.
• Designed to Last: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it won’t get chipped or scratched, for example by metal zippers, so the surface stays smooth and gentle on clothes. It also won’t rust or discolor over time.

SPACE-SAVING AND SECURE STACKABLE DESIGN

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Efficient Use of Floor Space: The Professional Dryer has a display kit at the bottom, so it can be stacked vertically on top of the Washer³ and stay securely in place. This frees up floor space and makes it possible to install multiple machines in a wide range of environments, including narrow spaces.
• Reversible Door for Flexible Layouts: The Professional Dryer’s Reversible Door can open from the left or right, allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in both gas and electric models⁴, providing enterprises with the option to pick a machine that best meets their requirements.   

CONVENIENT MANAGEMENT THAT BOOSTS REVENUE AND KEEPS MACHINES CLEAN

Built-in management features help business owners control earnings and keep machines in good condition with minimal effort.

• Convenient Operations for Business Owners: The Manager Mode enables easy customization of laundry settings like adjusting washing duration, water levels, and spinning time.
• Easy Maintenance of Washer and Dryer:
  • The Drum Clean cycle keeps the inside of the Professional Washer clean without detergent. It combines soaking, pulsating and high-speed spinning to eliminate up to 99.9% of certain bacteria⁵ from the drum, while an ultra-powerful water jet reduces grime around the door.
  • The Professional Dryer’s vent sensor also monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

CASE STUDY

Samsung is strengthening its capabilities in the B2B sector and aims to meet diverse B2B demands by launching upgraded-capacity washing machine and dryer models, leveraging the expertise developed over decades in the design of small and medium-sized drum washers and dryers. Below are of B2B supply cases.

TiTi Laundry (Vietnam)

Samsung Electronics Vietnam in collaboration with WW Vietnam and TiTi Laundry officially opened TiTi Laundry store at 75 Street 79, Tan Hung Ward, Ho Chi Minh City, bringing industrial laundry solutions closer to customers and investors in Vietnam. The store is built as a 24/7 self-service laundry service, using a full set of Samsung washing machines and dryers.

Washwell – Outsourced Laundry Solutions (Philippines)

Samsung Philippines has equipped Washwell with laundry solutions to serve its hospitality clientele. Utilizing B2B laundry equipment from Samsung, Washwell manages employee uniforms and guests’ laundry for hotel brands including Ibis, Ascott, and Citadines in Manila.

Residential development (Philippines)

Samsung Philippines is working closely with a leading real estate developer to outfit a self-service laundry room for its residents in a four-tower, 2,000-unit condominium. The installation is expected to be completed by early 2027 with future plans for further expansion.

Workers’ dormitory (Singapore)

In Singapore, Samsung has supported the installation of B2B washers in a dormitory, providing workers with convenient access to laundry solutions for clean clothing.

Further reading on Samsung’s B2B laundry solutions:

• [Samsung Indonesia Newsroom] Looking for a Business Idea? The Laundry Business is a Continuously Growing Sector
• [Samsung Vietnam Newsroom] Samsung partners with WW Vietnam and TiTi Laundry to develop a self-service laundry store

1. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load.’ ︎
2. Based on internal testing. Compared to a Samsung conventional model without VRT+. ︎
3. The top installation kit (SKK-BC) and display kit (SKK-CC1) are required. ︎
4. Availability may vary by market  ︎
5. Eliminates up to 99.9% of bacteria (Pseudomonas Aeruginosa), removes up to 95% of the dirt from the rubber gasket. Results provided to and interpreted by Intertek. ︎

Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFree^TM technology, which has been refined over the past decade and now anchors the latest Bespoke AI WindFree Pro Air Conditioner. This model features a streamlined form that allows the air conditioner to fit naturally integrate into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device¹ and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode².  

Laundry Solutions for Evolving Business Needs

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete³, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes⁴. 

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations⁵ which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Combining with cloud intelligence, enhanced AI Vision can now recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items.

Beyond the Purchase: Appliances That Evolve with Users

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.  

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates⁶. The latest update in September included upgrades to AI Vision and Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby⁷ experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service⁸, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

To find out more about Samsung’s latest home appliances innovations, visit: https://www.samsung.com/my/.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. ︎
2. Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models. ︎
3. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents. ︎
4. Individual results may vary based on actual load contents. ︎
5. Based on internal testing. Compared to a Samsung conventional model without VRT+. ︎
6. The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware. ︎
7. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).  ︎
8. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

For years, the conversation about smart appliances centered on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritize, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.    

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year.

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster¹ than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centers that will define future economies.

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started.

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centers where cooling and ventilation are critical to keep crucial systems and operations going.

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.  

Whether it’s a beach resort, or a cutting-edge data center, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanization, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimize and expand their operations. Through integrated solutions that empower enterprises to optimize operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

1. SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
   Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026) ︎