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		<title>Home Appliances &#8211; Samsung Newsroom Malaysia</title>
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            <title>Home Appliances &#8211; Samsung Newsroom Malaysia</title>
            <link>https://news.samsung.com/my</link>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[Smart Cooling That Keeps Everyone Comfortable, Day and Night]]></title>
				<link>https://news.samsung.com/my/smart-cooling-that-keeps-everyone-comfortable-day-and-night</link>
				<pubDate>Thu, 22 Oct 2026 10:03:15 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/22095912/Home-at-Heart_PR-Banner-3-2-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Haikal Hamdan]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Auto Cooling]]></category>
		<category><![CDATA[AI Energy Mode]]></category>
		<category><![CDATA[Bespoke AI WindFree Premium Pro]]></category>
		<category><![CDATA[Smart Energy]]></category>
		<category><![CDATA[SmartThings Ecosystem]]></category>
                <guid isPermaLink="false">https://bit.ly/4yEeWHw</guid>
									<description><![CDATA[Every Malaysian knows the nightly ritual: lowering the temperature on the air conditioner to beat the heat, only to wake up freezing at 3AM with dry skin and a blast of cold air straight to the face, and the quiet dread of the next electricity bill. In our tropical weather, staying cool can sometimes feel […]]]></description>
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<figure class="wp-block-image size-large"><img width="1000" height="563" data-id="38279" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/22095026/Home-at-Heart_PR-Banner-3-1-1000x563.jpg" alt="" class="wp-image-38279" /></figure>
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<p>Every Malaysian knows the nightly ritual: lowering the temperature on the air conditioner to beat the heat, only to wake up freezing at 3AM with dry skin and a blast of cold air straight to the face, and the quiet dread of the next electricity bill. In our tropical weather, staying cool can sometimes feel like a trade-off between personal comfort, a good night’s sleep and energy costs. But smarter cooling isn’t just about making a room colder, it’s about creating an environment that adapts to how you live, rest and use energy.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-d590b016772e7f9d1b21b1c2e282e14f" style="color:#000080">1. Enjoy Cooling Comfort Without Direct Cold Drafts</h2>



<p>A strong blast of cold air may offer instant relief from Malaysia’s tropical heat, but prolonged exposure to air conditioning can leave the skin feeling dry. This can be especially noticeable at night, when direct cold air may cause discomfort as you sleep.</p>



<p>The <a href="https://www.samsung.com/my/air-conditioners/wall-mount/bespoke-ai-windfree-pro-ar70h-1-0-hp-f-ar7-0h10d1gw/">Samsung Bespoke AI WindFree Premium Pro</a> air-conditioner offers a gentler approach with WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Still Air Technology. Once the room reaches the desired temperature, cool air is evenly dispersed through 23,000 micro air holes across the front panel, creating a still-air environment without the direct cold drafts. This allows users to stay cool throughout the day and night, whether working, relaxing or sleeping, without having cold air constantly blowing directly at them.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-db7eba1d40b59ef932debbae54ec7051" style="color:#000080"><strong>2. Create a Better Sleeping Environment with AI-Powered Sleep Care</strong><strong></strong></h2>



<p>A good night’s sleep can make all the difference to how we feel the next day, but changes in our body’s temperature throughout the night can sometimes disrupt restful sleep.</p>



<p>Through Samsung SmartThings ecosystem, the Bespoke AI WindFree Premium Pro can work seamlessly with compatible Galaxy Watch or Galaxy Ring devices. With WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep Mode, the wearable detects when a user falls asleep, allowing the air conditioner to automatically adjust cooling throughout different sleep stages. As the connected devices work together to adapt the cooling throughout the night, users can rest without having to wake up to repeatedly adjust the temperature themselves.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-5a138c1b5c67185654ba825ce0741c82" style="color:#000080"><strong>3. Energy Efficiency That Benefits Both Homes and the Planet</strong></h2>



<p>As air conditioners are frequently used in Malaysian homes, energy consumption can be a key consideration for households looking to manage electricity bills, while reducing their environmental impact.<strong></strong></p>



<p>The Bespoke AI WindFree Premium Pro uses AI Auto Cooling and Smart Energy Saving to analyze room conditions, usage patterns and external factors, automatically adjusting cooling and optimizing compressor operation to minimize unnecessary energy use.</p>



<p>With AI Energy Mode, users can reduce energy consumption by up to 30%, helping households spend smarter on electricity while reducing overall energy demand and contributing to a more sustainable home.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-695a657acc96cce02974d3119ca14149" style="color:#000080"><strong>A Cooler Home, An Enjoyable Everyday Life</strong></h2>



<p>From gentler cooling and more restful nights to smarter energy use, the right technology can make a meaningful difference to everyday life at home. By adapting to different needs throughout the day and night, the Samsung Bespoke AI WindFree Premium Pro brings intelligent cooling together with greater energy efficiency for modern households. </p>



<p>To see how the Samsung Bespoke AI WindFree Premium Pro helps bring personalized comfort to modern homes, watch Episode 3 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – <a href="https://www.instagram.com/reel/DeQ2Ojhj4R1/?hl=en">Instagram</a> & <a href="https://www.youtube.com/shorts/WDRfqohqFeA">YouTube.</a></p>



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<iframe title="Smarter comfort, day to night | Home at Heart Ep. 3" width="422" height="750" src="https://www.youtube.com/embed/WDRfqohqFeA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<p></p>
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					<item>
				<title><![CDATA[Healthier Living: How AI-Powered Home Appliances Can Support Everyday Wellbeing]]></title>
				<link>https://news.samsung.com/my/healthier-living-how-ai-powered-home-appliances-can-support-everyday-wellbeing</link>
				<pubDate>Wed, 21 Oct 2026 12:13:25 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21114333/PR_Healthier-Living-How-AI-Powered-Home-Appliances-Can-Support-Everyday-Wellbeing_SEAO-Feature-Story-Thumbnail-Image-1-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Jason Lim]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Vision Inside]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[Bespoke AI Laundry]]></category>
		<category><![CDATA[Samsung Food]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[WindFree™]]></category>
                <guid isPermaLink="false">https://bit.ly/4BabxT8</guid>
									<description><![CDATA[Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both […]]]></description>
																<content:encoded><![CDATA[
<ul class="wp-block-list">
<li>Samsung Bespoke AI Appliances and SmartThings can create more comfortable and manageable home environments across sleep, food, and household care.</li>



<li>By automating decisions and reducing manual steps of daily household chores, intelligent appliances can give households more time and capacity to focus on the people and moments that matter.</li>
</ul>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21110225/447ef28c-d7b3-410a-bef1-0523c1d387a3-e1792551766887.jpg" alt="" class="wp-image-38253" /><figcaption class="wp-element-caption"><em>Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.</em></figcaption></figure></div>


<p>Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.</p>



<p>That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.</p>



<p></p>



<div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex">
<h2 class="wp-block-heading has-text-color has-link-color wp-elements-56ff657dc41ba362891d337852fb83db" style="color:#000080"><a href="https://news.samsung.com/my/wp-admin/edit.php?post_type=post"></a>Creating a More Comfortable Resting Environment Through Intelligent Cooling</h2>
</div>



<p>A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s <a href="https://www.samsung.com/my/air-conditioners/windfree/">Bespoke AI WindFree Air Conditioner</a> is designed to make cooling feel gentler. With WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Cooling, air is dispersed through 23,000 micro air holes<sup data-fn="6b9dc2e2-9861-47f2-8256-bb7823118841" class="fn"><a href="#6b9dc2e2-9861-47f2-8256-bb7823118841" id="6b9dc2e2-9861-47f2-8256-bb7823118841-link">1</a></sup>, helping to maintain a comfortable indoor environment without unpleasant cold drafts.</p>



<p>Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey<sup data-fn="0d2aa367-2c73-4905-ad28-9c7cd6c8c3ad" class="fn"><a href="#0d2aa367-2c73-4905-ad28-9c7cd6c8c3ad" id="0d2aa367-2c73-4905-ad28-9c7cd6c8c3ad-link">2</a></sup> indicating that they are actively working on improving their sleep. During warm and humid nights common in Malaysia, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible <a href="https://www.samsung.com/my/watches/?product1=sm-l715fzsaxme&product2=sm-l340nzeaxme&product3=">Galaxy Watch</a> or <a href="https://www.samsung.com/my/rings/galaxy-ring/buy/">Galaxy Ring</a> through SmartThings<sup data-fn="204ab3af-280f-4e06-9728-64066b5ffbea" class="fn"><a href="#204ab3af-280f-4e06-9728-64066b5ffbea" id="204ab3af-280f-4e06-9728-64066b5ffbea-link">3</a></sup>.</p>



<p>When a connected wearable detects that the user has fallen asleep, <a href="https://news.samsung.com/my/wear-it-sleep-better-a-good-nights-rest-powered-by-your-bespoke-ai-windfree-air-conditioner-and-galaxy-wearable">WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep </a>mode can automatically activate WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> cooling and adapt to body signals to make temperature adjustments. This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated<sup data-fn="a4e3ca11-55b1-4a66-9974-f908d1293d7f" class="fn"><a href="#a4e3ca11-55b1-4a66-9974-f908d1293d7f" id="a4e3ca11-55b1-4a66-9974-f908d1293d7f-link">4</a></sup>.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="730" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21110513/PR_Healthier-Living-How-AI-Powered-Home-Appliances-Can-Support-Everyday-Wellbeing_SEAO-Feature-Story-Image-2.jpg" alt="" class="wp-image-38254" /><figcaption class="wp-element-caption"><em>WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.</em></figcaption></figure></div>


<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-99831c75ad11447cb67c537b1e14b7d0" style="color:#000080">Supporting Healthier Eating Habits Through Smarter Food Management</h2>



<p>Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.</p>



<p>On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision<sup data-fn="14a4578b-048f-448c-9bf1-0c6708eba2a1" class="fn"><a href="#14a4578b-048f-448c-9bf1-0c6708eba2a1" id="14a4578b-048f-448c-9bf1-0c6708eba2a1-link">5</a></sup> technology can help users keep track of what they already have and identify what they need.<sup data-fn="4949c518-6fcb-4308-85cf-fd31d3800b28" class="fn"><a href="#4949c518-6fcb-4308-85cf-fd31d3800b28" id="4949c518-6fcb-4308-85cf-fd31d3800b28-link">6</a></sup> For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list<sup data-fn="7cc9e90d-3181-43c2-b646-712beb09c92f" class="fn"><a href="#7cc9e90d-3181-43c2-b646-712beb09c92f" id="7cc9e90d-3181-43c2-b646-712beb09c92f-link">7</a></sup> to see if you have what you need via the SmartThings app<sup data-fn="c8133022-1e96-4180-93c4-17ddeff2ca83" class="fn"><a href="#c8133022-1e96-4180-93c4-17ddeff2ca83" id="c8133022-1e96-4180-93c4-17ddeff2ca83-link">8</a></sup> – no more guessing and ending up with items you don’t actually need.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="473" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21110703/PR_Healthier-Living-How-AI-Powered-Home-Appliances-Can-Support-Everyday-Wellbeing_SEAO-Feature-Story-Image-3-e1792552033358.jpg" alt="" class="wp-image-38255" /><figcaption class="wp-element-caption"><em>AI Vision on the Bespoke AI Refrigerator Family Hub helps users keep track of selected food items and access meal-planning support from the refrigerator.</em></figcaption></figure></div>


<p>And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.</p>



<p>In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.<sup data-fn="dd551c88-7549-4d3b-b9fb-138fc963630e" class="fn"><a href="#dd551c88-7549-4d3b-b9fb-138fc963630e" id="dd551c88-7549-4d3b-b9fb-138fc963630e-link">9</a></sup> Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21110829/PR_Healthier-Living-How-AI-Powered-Home-Appliances-Can-Support-Everyday-Wellbeing_SEAO-Feature-Story-Image-4-e1792552118692.jpg" alt="" class="wp-image-38256" /><figcaption class="wp-element-caption"><em>Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances</em></figcaption></figure></div>


<p>The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-924157d46e6227894838e0cee0677112" style="color:#000080">Simplifying Laundry Routines for Greater Wellbeing</h2>



<p>Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.</p>



<p>Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types, <sup data-fn="6fb66ca8-ce0c-4e21-bc14-1fae0b3fd530" class="fn"><a href="#6fb66ca8-ce0c-4e21-bc14-1fae0b3fd530" id="6fb66ca8-ce0c-4e21-bc14-1fae0b3fd530-link">10</a></sup>automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient<sup data-fn="c29dff8f-c2b8-41e5-86c9-1d8b4ae2b320" class="fn"><a href="#c29dff8f-c2b8-41e5-86c9-1d8b4ae2b320" id="c29dff8f-c2b8-41e5-86c9-1d8b4ae2b320-link">11</a></sup> and thorough cleaning performance.</p>



<p>The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.</p>



<p>Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.</p>



<p>Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="486" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21111029/PR_Healthier-Living-How-AI-Powered-Home-Appliances-Can-Support-Everyday-Wellbeing_SEAO-Feature-Story-Image-5-e1792552240769.jpg" alt="" class="wp-image-38257" /><figcaption class="wp-element-caption"><em>The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash+ helps optimize care for each supported load with less manual input</em>.</figcaption></figure></div>


<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-bfdb748113346c3d0d1ba48e4642feb3" style="color:#000080">Bringing Wellness Together Through a Connected Home Ecosystem</h2>



<p>A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better. </p>



<p>Try SmartThings at <a href="https://virtual.smartthings.com/?id=1003058">https://virtual.smartthings.com/?id=1003058</a></p>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="6b9dc2e2-9861-47f2-8256-bb7823118841">WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft. <a href="#6b9dc2e2-9861-47f2-8256-bb7823118841-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="0d2aa367-2c73-4905-ad28-9c7cd6c8c3ad">Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN <a href="#0d2aa367-2c73-4905-ad28-9c7cd6c8c3ad-link" aria-label="Jump to footnote reference 2"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="204ab3af-280f-4e06-9728-64066b5ffbea">Pair your Bespoke AI WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. <a href="#204ab3af-280f-4e06-9728-64066b5ffbea-link" aria-label="Jump to footnote reference 3"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="a4e3ca11-55b1-4a66-9974-f908d1293d7f">Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep’ mode turns on WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment. <a href="#a4e3ca11-55b1-4a66-9974-f908d1293d7f-link" aria-label="Jump to footnote reference 4"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="14a4578b-048f-448c-9bf1-0c6708eba2a1">Availability varies by region and model. <a href="#14a4578b-048f-448c-9bf1-0c6708eba2a1-link" aria-label="Jump to footnote reference 5"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="4949c518-6fcb-4308-85cf-fd31d3800b28">A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. <a href="#4949c518-6fcb-4308-85cf-fd31d3800b28-link" aria-label="Jump to footnote reference 6"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="7cc9e90d-3181-43c2-b646-712beb09c92f">The user may need to manually check and adjust the list to ensure its accuracy. <a href="#7cc9e90d-3181-43c2-b646-712beb09c92f-link" aria-label="Jump to footnote reference 7"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="c8133022-1e96-4180-93c4-17ddeff2ca83">Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. <a href="#c8133022-1e96-4180-93c4-17ddeff2ca83-link" aria-label="Jump to footnote reference 8"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="dd551c88-7549-4d3b-b9fb-138fc963630e">The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device. <a href="#dd551c88-7549-4d3b-b9fb-138fc963630e-link" aria-label="Jump to footnote reference 9"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="6fb66ca8-ce0c-4e21-bc14-1fae0b3fd530">Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. <a href="#6fb66ca8-ce0c-4e21-bc14-1fae0b3fd530-link" aria-label="Jump to footnote reference 10"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="c29dff8f-c2b8-41e5-86c9-1d8b4ae2b320">Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use. <a href="#c29dff8f-c2b8-41e5-86c9-1d8b4ae2b320-link" aria-label="Jump to footnote reference 11"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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				<title><![CDATA[How Samsung is Modernizing Buildings with Intelligent HVAC Solutions across Southeast Asia and Oceania]]></title>
				<link>https://news.samsung.com/my/how-samsung-is-modernizing-buildings-with-intelligent-hvac-solutions-across-southeast-asia-and-oceania</link>
				<pubDate>Wed, 21 Oct 2026 12:07:42 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21113134/PR_How-Samsung-is-Modernizing-Buildings-with-Intelligent-HVAC-Solutions_SEAO-Feature-Story-Thumbnail-Image-1-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Jason Lim]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[DVM S2]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[Samsung’s Variable Refrigerant Flow system]]></category>
		<category><![CDATA[SmartThings Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/4zF3HPN</guid>
									<description><![CDATA[Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings — and as electricity prices climb, these ageing properties grow more expensive to […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="546" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21104615/fde0b78e-eabf-42d8-9e1a-54504893246c-e1792550836435.jpg" alt="" class="wp-image-38250" /></figure></div>


<ul class="wp-block-list">
<li>A single DVM S2 outdoor unit can connect up to 64 indoor units, minimizing the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.</li>



<li>Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%<sup data-fn="a3d6a63c-ffce-451d-8d3b-35df8f143b9c" class="fn"><a href="#a3d6a63c-ffce-451d-8d3b-35df8f143b9c" id="a3d6a63c-ffce-451d-8d3b-35df8f143b9c-link">1</a></sup> — so one system can thread through an occupied building, with 10-plus indoor unit types<sup data-fn="f2973ace-3c89-460f-9317-07931d40e1c2" class="fn"><a href="#f2973ace-3c89-460f-9317-07931d40e1c2" id="f2973ace-3c89-460f-9317-07931d40e1c2-link">2</a></sup> to suit existing lobbies, guest rooms and open-plan floors, without major structural work.</li>



<li>Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customizable dashboard — so an entire estate runs from a single screen.</li>
</ul>



<p></p>



<p>Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings<sup data-fn="1adae969-b920-4a55-8ffa-a4fcda8d184c" class="fn"><a href="#1adae969-b920-4a55-8ffa-a4fcda8d184c" id="1adae969-b920-4a55-8ffa-a4fcda8d184c-link">3</a></sup> — and as electricity prices climb, these ageing properties grow more expensive to run every year.</p>



<p>That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materializes fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?</p>



<p>There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once.</p>



<p>Samsung’s<strong> DVM S2, Samsung’s Variable Refrigerant Flow system</strong> connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while <strong>SmartThings Pro’s</strong> AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-4e26437d154bd29275d25c5b54fba6e6" style="color:#000080">AI-enabled HVAC management: the fastest route to energy savings</h2>



<p>Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.</p>



<figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Samsung HVAC Case Study: Hotel Renovation | DVM Solution" width="500" height="281" src="https://www.youtube.com/embed/xuedZtYaU2E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div><figcaption class="wp-element-caption"><em>Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centers</em></figcaption></figure>



<p>Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centers — paired with energy-saving technology and integrated B2B controls. With customizable systems and end-to-end support from consultation through to maintenance, the hotel was modernized without the upheaval a full mechanical overhaul would have forced on a heritage structure.</p>



<p>Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%.<sup data-fn="65c49bcf-2cd3-4509-9ab2-ec73fe4f3e44" class="fn"><a href="#65c49bcf-2cd3-4509-9ab2-ec73fe4f3e44" id="65c49bcf-2cd3-4509-9ab2-ec73fe4f3e44-link">4</a></sup> Beyond hotels, a Bangkok office tower or a Sydney shopping center can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-58fd4f5f15f6e0cd995496a0acb43db4" style="color:#000080">The rise of buildings that learn to optimize themselves</h2>



<p>Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.</p>



<p>The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-94e6b9bb87720ae64ad351f3cda5d8f1" style="color:#000080">How connected ecosystems reduce operating and maintenance costs</h2>



<p>The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary.</p>



<p>Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.</p>



<p>Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched.</p>



<p>For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals.</p>



<p>This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-a2c7e32f11bb4a748089642448444afb" style="color:#000080">The path forward runs through buildings we already have</h2>



<p>It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.</p>



<p>For building owners across Southeast Asia and Oceania, the question shifts from whether to modernize, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="a3d6a63c-ffce-451d-8d3b-35df8f143b9c">Conditions apply. <a href="#a3d6a63c-ffce-451d-8d3b-35df8f143b9c-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="f2973ace-3c89-460f-9317-07931d40e1c2">Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h. <a href="#f2973ace-3c89-460f-9317-07931d40e1c2-link" aria-label="Jump to footnote reference 2"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="1adae969-b920-4a55-8ffa-a4fcda8d184c">https://www.iea.org/reports/the-future-of-cooling-in-southeast-asia <a href="#1adae969-b920-4a55-8ffa-a4fcda8d184c-link" aria-label="Jump to footnote reference 3"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="65c49bcf-2cd3-4509-9ab2-ec73fe4f3e44">Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature. <a href="#65c49bcf-2cd3-4509-9ab2-ec73fe4f3e44-link" aria-label="Jump to footnote reference 4"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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				<title><![CDATA[Samsung Expands B2B Capabilities with New Large Capacity Washer and Dryer in Southeast Asia and Oceania]]></title>
				<link>https://news.samsung.com/my/samsung-expands-b2b-capabilities-with-new-large-capacity-washer-and-dryer-in-southeast-asia-and-oceania</link>
				<pubDate>Fri, 16 Oct 2026 10:00:00 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/21100807/photo_Samsung-Corporate-Silicon-Valley-Future-Wireless-Summit-2026-1-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Haikal Hamdan]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[B2B laundry solutions]]></category>
		<category><![CDATA[Commercial Appliances]]></category>
		<category><![CDATA[Direct Drive motor]]></category>
		<category><![CDATA[Inverter technology]]></category>
		<category><![CDATA[Micro-Electro-Mechanical System (MEMS)]]></category>
		<category><![CDATA[Professional Dryer (DV9100F)]]></category>
		<category><![CDATA[Professional Dryer’s Reversible Door]]></category>
		<category><![CDATA[Professional Washer (WF9100F)]]></category>
		<category><![CDATA[VRT+™ Reduces Vibration]]></category>
                <guid isPermaLink="false">https://bit.ly/4jXPmcz</guid>
									<description><![CDATA[Samsung has launched two new large-capacity washer and dryer machines to meet various demands across Southeast Asia and Oceania.   Samsung Professional Washer (WF9100F) is a 30-inch washing machine with an 18kg capacity, Bubble Wash technology and a Direct Drive motor with Inverter technology. Samsung Professional Dryer (DV9100F) is a 14kg vent dryer with a […]]]></description>
																<content:encoded><![CDATA[
<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Samsung has launched two new large-capacity washer and dryer machines to meet various demands across Southeast Asia and Oceania.  <br><br><a href="https://www.samsung.com/my/business/washers-and-dryers/washing-machines/wf9100f-professional-washer-18kg-black-wf18hg940cgvfq/"><strong>Samsung Professional Washer (WF9100F)</strong></a> is a 30-inch washing machine with an 18kg capacity, Bubble Wash technology and a Direct Drive motor with Inverter technology. <a href="https://www.samsung.com/my/business/washers-and-dryers/dryers/dv9100f-professional-dryer-14kg-black-dv14hg94gcgvfq/"><strong>Samsung Professional Dryer (DV9100F)</strong></a> is a 14kg vent dryer with a stainless-steel drum with different options for cycles and drying time.   <br><br>While Samsung keeps innovating its compact sized washers and dryers, these large capacity options will address various B2B needs in the region.</td></tr></tbody></table></figure>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="908" height="616" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/15175811/Image-1_Samsung-Expands-B2B-Capabilities-with-New-Large-Capacity-Washer-and-Dryer-_SEAO-Factsheet.png" alt="" class="wp-image-38162" /><figcaption class="wp-element-caption"><em>Samsung’s B2B Laundry Solutions: </em><a href="https://www.samsung.com/my/business/washers-and-dryers/washing-machines/wf9100f-professional-washer-18kg-black-wf18hg940cgvfq/"><em>The Samsung Professional Washer (WF9100F)</em></a><em>, the </em><a href="https://www.samsung.com/my/business/washers-and-dryers/dryers/dv9100f-professional-dryer-14kg-black-dv14hg94gcgvfq/"><em>Samsung Professional Dryer (DV9100F)</em></a></figcaption></figure></div>


<p>In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, and efficiently use every square meter of floor space matter the most. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect.</p>



<p>Optimizing resource use and providing seamless and convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:</p>



<ul class="wp-block-list">
<li><strong>Laundromats and self-service operators:</strong> Rising incomes, urbanization and more one-person and two-income households are driving demand for time-saving laundry services like laundromats.</li>



<li><strong>Hospitality and Medical Institutions: </strong>Large capacity machines can support hotels, resorts, hospitals and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles.</li>



<li><strong>Other businesses with laundry requirements:</strong> Other operators such as beauty salons and spas benefit too, enjoying fast, reliable turnaround on linens and towels throughout the day without the need to engage outsource laundry services.</li>
</ul>



<p>Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania, starting in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve revenue models.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-01473dc353b261a85649a93ca8f59d62" style="color:#000080">POWERFUL AND FAST PERFORMANCE</h2>



<p>Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer combine big capacity with shorter cycle times, so more laundry can be processed in fewer loads.</p>



<ul class="wp-block-list">
<li><strong>Launder Larger Loads: </strong>The Samsung Professional Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and comforters – can fit into a single load. When using a Normal cycle, a load can be completed in just 36 minutes<sup data-fn="00b5e47f-e7c9-42c3-9e6c-6ad993fe33c2" class="fn"><a href="#00b5e47f-e7c9-42c3-9e6c-6ad993fe33c2" id="00b5e47f-e7c9-42c3-9e6c-6ad993fe33c2-link">1</a></sup> while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.</li>



<li><strong>Clean Thoroughly with Bubble Wash: </strong>Bubble Wash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.</li>



<li><strong>Faster Drying for more Time Savings: </strong>The Samsung Professional Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized comforters and delicate fabrics can be quickly dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.</li>
</ul>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-34b7cdd0b6f3a1624e82a769b1f941ec" style="color:#000080"><strong>ROBUST DESIGN FOR LONG-TERM DURABILITY</strong></h2>



<p>The washer and dryer are engineered for stable performance and long-term use even when processing heavy loads.</p>



<ul class="wp-block-list">
<li><strong>Reliable Performance with Beltless Design: </strong>The Washer’s <strong>Direct Drive motor with Inverter technology </strong>is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability.</li>



<li><strong>VRT+<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Reduces Vibration: </strong>VRT+<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> (Vibration Reduction Technology Plus) in the Professional Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes<sup data-fn="b8011ec6-1472-44d0-af2b-73adc0f68dc9" class="fn"><a href="#b8011ec6-1472-44d0-af2b-73adc0f68dc9" id="b8011ec6-1472-44d0-af2b-73adc0f68dc9-link">2</a></sup>, even at high spin speeds.</li>



<li><strong>Designed to Last: </strong>The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it won’t get chipped or scratched, for example by metal zippers, so the surface stays smooth and gentle on clothes. It also won’t rust or discolor over time.</li>
</ul>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-b60ac5aad55deec9973c23bc26ce5928" style="color:#000080"><strong>SPACE-SAVING AND SECURE STACKABLE DESIGN</strong></h2>



<p>The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="898" height="672" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/15175807/Image-2_Samsung-Expands-B2B-Capabilities-with-New-Large-Capacity-Washer-and-Dryer-_SEAO-Factsheet.png" alt="" class="wp-image-38160" /></figure>



<ul class="wp-block-list">
<li><strong>Stackable Design for Efficient Use of Floor Space: </strong>The Professional Dryer has a display kit at the bottom, so it can be stacked vertically on top of the Washer<sup data-fn="4a2c1f6f-4613-42f3-b2bf-39a4ca8c8564" class="fn"><a href="#4a2c1f6f-4613-42f3-b2bf-39a4ca8c8564" id="4a2c1f6f-4613-42f3-b2bf-39a4ca8c8564-link">3</a></sup> and stay securely in place. This frees up floor space and makes it possible to install multiple machines in a wide range of environments, including narrow spaces.</li>



<li><strong>Reversible Door for Flexible Layouts: </strong>The Professional Dryer’s Reversible Door can open from the left or right, allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.</li>



<li><strong>Different Power Options for Varied Operational Needs: </strong>The Dryer is available in both gas and electric models<sup data-fn="f9157037-a592-42ec-bff8-ac7889fb5aad" class="fn"><a href="#f9157037-a592-42ec-bff8-ac7889fb5aad" id="f9157037-a592-42ec-bff8-ac7889fb5aad-link">4</a></sup>, providing enterprises with the option to pick a machine that best meets their requirements.  <strong> </strong></li>
</ul>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-1e21f8945fe874dc901c3a36e29624e8" style="color:#000080"><strong>CONVENIENT MANAGEMENT THAT BOOSTS REVENUE AND KEEPS MACHINES CLEAN</strong></h2>



<p>Built-in management features help business owners control earnings and keep machines in good condition with minimal effort.</p>



<ul class="wp-block-list">
<li><strong>Convenient Operations for Business Owners: </strong>The <strong>Manager Mode </strong>enables easy customization of laundry settings like adjusting washing duration, water levels, and spinning time.</li>



<li><strong>Easy Maintenance of Washer and Dryer:   </strong>
<ul class="wp-block-list">
<li>The<strong> Drum Clean</strong> cycle keeps the inside of the Professional Washer clean without detergent. It combines soaking, pulsating and high-speed spinning to eliminate up to 99.9% of certain bacteria<sup data-fn="0ac6a9a5-4afb-4875-ae38-6db28322338e" class="fn"><a href="#0ac6a9a5-4afb-4875-ae38-6db28322338e" id="0ac6a9a5-4afb-4875-ae38-6db28322338e-link">5</a></sup> from the drum, while an ultra-powerful water jet reduces grime around the door.</li>



<li>The Professional Dryer’s vent sensor also monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.</li>
</ul>
</li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity" />



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-508da260027b31f15d1db892a220eba8" style="color:#000080">CASE STUDY</h2>



<p>Samsung is strengthening its capabilities in the B2B sector and aims to meet diverse B2B demands by launching upgraded-capacity washing machine and dryer models, leveraging the expertise developed over decades in the design of small and medium-sized drum washers and dryers. Below are of B2B supply cases. </p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-15e603029dd920d880ec1b67c5bd2b82" style="color:#000080"><strong>TiTi Laundry (Vietnam)</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1350" height="1350" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/15175806/Image-3_Samsung-Expands-B2B-Capabilities-with-New-Large-Capacity-Washer-and-Dryer-_SEAO-Factsheet.png" alt="" class="wp-image-38159" /></figure></div>


<p>Samsung Electronics Vietnam in collaboration with WW Vietnam and TiTi Laundry officially opened TiTi Laundry store at 75 Street 79, Tan Hung Ward, Ho Chi Minh City, bringing industrial laundry solutions closer to customers and investors in Vietnam. The store is built as a 24/7 self-service laundry service, using a full set of Samsung washing machines and dryers.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-a4f41c49fe9be1776b7959b89c897080" style="color:#000080"><strong>Washwell – Outsourced Laundry Solutions (Philippines)</strong></h2>



<p>Samsung Philippines has equipped Washwell with laundry solutions to serve its hospitality clientele. Utilizing B2B laundry equipment from Samsung, Washwell manages employee uniforms and guests’ laundry for hotel brands including Ibis, Ascott, and Citadines in Manila.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-192b693cc982ce18d7ffe4f56133f607" style="color:#000090"><strong>Residential development (Philippines)</strong></h2>



<p>Samsung Philippines is working closely with a leading real estate developer to outfit a self-service laundry room for its residents in a four-tower, 2,000-unit condominium. The installation is expected to be completed by early 2027 with future plans for further expansion.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-142f81046766f2a89866d7242ad285a5" style="color:#000080"><strong>Workers’ dormitory (Singapore)</strong></h2>



<p>In Singapore, Samsung has supported the installation of B2B washers in a dormitory, providing workers with convenient access to laundry solutions for clean clothing.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-6bd42e2a13482c53ea800aea8a58fdf8" style="color:#000080"><strong>Further reading on Samsung’s B2B laundry solutions:</strong></h2>



<ul class="wp-block-list">
<li>[Samsung Indonesia Newsroom] <a href="https://news.samsung.com/id/cari-ide-usaha-bisnis-laundry-menjadi-salah-satu-sektor-yang-terus-bertumbuh">Looking for a Business Idea? The Laundry Business is a Continuously Growing Sector</a></li>



<li>[Samsung Vietnam Newsroom] <a href="https://news.samsung.com/vn/samsung-dong-hanh-cung-doi-tac-phat-trien-mo-hinh-cua-hang-giat-say-tu-dong-khai-truong-cua-hang-dau-tien-titi-laundry">Samsung partners with WW Vietnam and TiTi Laundry to develop a self-service laundry store</a></li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="00b5e47f-e7c9-42c3-9e6c-6ad993fe33c2"><em>Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load.’</em> <a href="#00b5e47f-e7c9-42c3-9e6c-6ad993fe33c2-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="b8011ec6-1472-44d0-af2b-73adc0f68dc9"><em>Based on internal testing. Compared to a Samsung conventional model without VRT+<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />.</em> <a href="#b8011ec6-1472-44d0-af2b-73adc0f68dc9-link" aria-label="Jump to footnote reference 2"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="4a2c1f6f-4613-42f3-b2bf-39a4ca8c8564"><em>The top installation kit (SKK-BC) and display kit (SKK-CC1) are required.</em> <a href="#4a2c1f6f-4613-42f3-b2bf-39a4ca8c8564-link" aria-label="Jump to footnote reference 3"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="f9157037-a592-42ec-bff8-ac7889fb5aad"><em>Availability may vary by market </em> <a href="#f9157037-a592-42ec-bff8-ac7889fb5aad-link" aria-label="Jump to footnote reference 4"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="0ac6a9a5-4afb-4875-ae38-6db28322338e"><em>Eliminates up to 99.9% of bacteria (Pseudomonas Aeruginosa), removes up to 95% of the dirt from the rubber gasket. Results provided to and interpreted by Intertek.</em> <a href="#0ac6a9a5-4afb-4875-ae38-6db28322338e-link" aria-label="Jump to footnote reference 5"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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					<item>
				<title><![CDATA[Samsung presents latest AI-powered Digital Appliances for Home and Businesses in Southeast Asia and Oceania]]></title>
				<link>https://news.samsung.com/my/samsung-presents-latest-ai-powered-digital-appliances-for-home-and-businesses-in-southeast-asia-and-oceania</link>
				<pubDate>Thu, 15 Oct 2026 07:37:53 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14200253/Image-1_Samsung-presents-latest-AI-powered-Digital-Appliances-for-Home-and-Businesses-in-Southeast-Asia-and-Oceania-1-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Haikal Hamdan]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AI Energy Mode]]></category>
		<category><![CDATA[Bespoke AI Refrigerator Family Hub]]></category>
		<category><![CDATA[Bespoke AI WindFree™ Air Conditioner]]></category>
		<category><![CDATA[Business Experience Studio (BES)]]></category>
		<category><![CDATA[Home Appliance Remote Management]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[SmartThings Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/3VOqWbE</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances. “Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled […]]]></description>
																<content:encoded><![CDATA[
<ul class="wp-block-list">
<li>Samsung hosted more than 50 media from Southeast Asia at a showcase of Samsung’s expanding B2B portfolio, including its latest HVAC technologies and B2B laundry solutions.</li>



<li>The showcase featured Samsung’s AI-enhanced home appliance innovations, providing attendees with a preview of the upcoming 2027 Samsung room air conditioner.</li>



<li>The seminar also included demonstrations of how SmartThings, Home Appliance Remote Management (HRM) and long-term software support keep the appliance experience evolving well beyond the initial purchase.</li>
</ul>



<figure class="wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" width="1000" height="664" data-id="38132" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14194121/Image-1_Samsung-presents-latest-AI-powered-Digital-Appliances-for-Home-and-Businesses-in-Southeast-Asia-and-Oceania-1000x664.jpg" alt="" class="wp-image-38132" /></figure>
</figure>



<p>Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.</p>



<p>“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said <strong>Bernard Ang, Regional Head of Home Appliances, Vice President</strong>, <strong>Samsung Electronics Southeast Asia and Oceania</strong>. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”</p>



<p>The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.</p>



<p>The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-6df1b5752b3bc9e996b65a7376cc081e" style="color:#000080"><strong>Advancing the Future of Smart Cooling Solutions</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="6941" height="4610" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14194116/Image-2_Samsung-presents-latest-AI-powered-Digital-Appliances-for-Home-and-Businesses-in-Southeast-Asia-and-Oceania.jpg" alt="Caption: Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments." class="wp-image-38131" /><figcaption class="wp-element-caption"><em>Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.</em></figcaption></figure></div>


<p>Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.</p>



<p>Central to the line-up is WindFree<sup>TM</sup> technology, which has been refined over the past decade and now anchors the latest <strong>Bespoke AI WindFree Pro Air Conditioner</strong>. This model features a streamlined form that allows the air conditioner to fit naturally integrate into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep can connect to a compatible wearable device<sup data-fn="a1d8e7ac-1765-4750-b1f1-d9c6e3ab1861" class="fn"><a href="#a1d8e7ac-1765-4750-b1f1-d9c6e3ab1861" id="a1d8e7ac-1765-4750-b1f1-d9c6e3ab1861-link">1</a></sup> and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.</p>



<p>Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode<sup data-fn="5ee4f88f-2eba-4664-a511-5c31098e7614" class="fn"><a href="#5ee4f88f-2eba-4664-a511-5c31098e7614" id="5ee4f88f-2eba-4664-a511-5c31098e7614-link">2</a></sup>.  </p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-1e133f7da329ea15b994c432b06d1898" style="color:#000080"><strong>Laundry Solutions for Evolving Business Needs</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="6871" height="4624" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14194128/Image-3_Samsung-presents-latest-AI-powered-Digital-Appliances-for-Home-and-Businesses-in-Southeast-Asia-and-Oceania.jpg" alt="" class="wp-image-38134" /><figcaption class="wp-element-caption"><em>Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.</em></figcaption></figure></div>


<p>As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.</p>



<p>The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete<sup data-fn="cc7514f5-03d0-46fc-ba26-c8afcd157a27" class="fn"><a href="#cc7514f5-03d0-46fc-ba26-c8afcd157a27" id="cc7514f5-03d0-46fc-ba26-c8afcd157a27-link">3</a></sup>, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes<sup data-fn="633e0405-9ea0-4737-abad-e2b44295b5bd" class="fn"><a href="#633e0405-9ea0-4737-abad-e2b44295b5bd" id="633e0405-9ea0-4737-abad-e2b44295b5bd-link">4</a></sup>. </p>



<p>With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />) to reduce vibrations<sup data-fn="e7365391-82af-42b8-8c75-74167d96feb6" class="fn"><a href="#e7365391-82af-42b8-8c75-74167d96feb6" id="e7365391-82af-42b8-8c75-74167d96feb6-link">5</a></sup> which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.</p>



<p>Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. <a href="https://www.samsung.com/my/business/industries/smartthings-pro/">SmartThings Pro</a>, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-ea565ddccdf1cd40f813b5007cfffcef" style="color:#000080"><strong>Reimagining the Connected Home Through AI-Powered Experiences</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1000" height="667" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14194123/Image-4-_Samsung-presents-latest-AI-powered-Digital-Appliances-for-Home-and-Businesses-in-Southeast-Asia-and-Oceania-1000x667.jpg" alt="" class="wp-image-38133" /><figcaption class="wp-element-caption"><em>Inside Samsung’s vision for a more intelligent kitchen, where AI Vision work to support everyday decision-making.</em></figcaption></figure></div>


<p>At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.</p>



<p>With the recent update, refrigerators like the <strong>Bespoke AI Refrigerator Family Hub</strong> can make planning and preparation of meals much easier. Combining with cloud intelligence, enhanced AI Vision can now recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-9530316a03ae3b9896c148c69cdc57ee" style="color:#000080"><strong>Beyond the Purchase: Appliances That Evolve with Users</strong></h2>



<p>Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.  </p>



<p>To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates<sup data-fn="9b6b8cac-612d-437b-a9a7-b8bf23a982a3" class="fn"><a href="#9b6b8cac-612d-437b-a9a7-b8bf23a982a3" id="9b6b8cac-612d-437b-a9a7-b8bf23a982a3-link">6</a></sup>. The latest update in September included upgrades to AI Vision and Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby<sup data-fn="a09eb68d-f286-4464-b4e0-8dd07f5545c4" class="fn"><a href="#a09eb68d-f286-4464-b4e0-8dd07f5545c4" id="a09eb68d-f286-4464-b4e0-8dd07f5545c4-link">7</a></sup> experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.</p>



<p>With Samsung’s <strong>Home Appliances Remote Management (HRM)</strong> service<sup data-fn="e33b7f36-05b1-42f1-a4d0-e6e44c69f728" class="fn"><a href="#e33b7f36-05b1-42f1-a4d0-e6e44c69f728" id="e33b7f36-05b1-42f1-a4d0-e6e44c69f728-link">8</a></sup>, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.</p>



<p>Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.</p>



<p>To find out more about Samsung’s latest home appliances innovations, visit: <a href="https://www.samsung.com/my/">https://www.samsung.com/my/</a>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="a1d8e7ac-1765-4750-b1f1-d9c6e3ab1861"><em>It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.</em> <a href="#a1d8e7ac-1765-4750-b1f1-d9c6e3ab1861-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="5ee4f88f-2eba-4664-a511-5c31098e7614"><em>Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.</em> <a href="#5ee4f88f-2eba-4664-a511-5c31098e7614-link" aria-label="Jump to footnote reference 2"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="cc7514f5-03d0-46fc-ba26-c8afcd157a27"><em>Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.</em> <a href="#cc7514f5-03d0-46fc-ba26-c8afcd157a27-link" aria-label="Jump to footnote reference 3"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="633e0405-9ea0-4737-abad-e2b44295b5bd"><em> Individual results may vary based on actual load contents.</em> <a href="#633e0405-9ea0-4737-abad-e2b44295b5bd-link" aria-label="Jump to footnote reference 4"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="e7365391-82af-42b8-8c75-74167d96feb6"><em>Based on internal testing. Compared to a Samsung conventional model without VRT+<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />.</em> <a href="#e7365391-82af-42b8-8c75-74167d96feb6-link" aria-label="Jump to footnote reference 5"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="9b6b8cac-612d-437b-a9a7-b8bf23a982a3"> <em>The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.</em> <a href="#9b6b8cac-612d-437b-a9a7-b8bf23a982a3-link" aria-label="Jump to footnote reference 6"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="a09eb68d-f286-4464-b4e0-8dd07f5545c4"><em>Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). </em> <a href="#a09eb68d-f286-4464-b4e0-8dd07f5545c4-link" aria-label="Jump to footnote reference 7"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="e33b7f36-05b1-42f1-a4d0-e6e44c69f728"><em>HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</em> <a href="#e33b7f36-05b1-42f1-a4d0-e6e44c69f728-link" aria-label="Jump to footnote reference 8"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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				<title><![CDATA[Shaping the Next Generation of Enterprise Spaces: How Samsung is Powering the Growth with Digital Appliances]]></title>
				<link>https://news.samsung.com/my/shaping-the-next-generation-of-enterprise-spaces-how-samsung-is-powering-the-growth-with-digital-appliances</link>
				<pubDate>Wed, 14 Oct 2026 16:00:00 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14125442/Thumbnail_Shaping-the-Next-Generation-of-Enterprise-Spaces_SEAO-Byline-728x410.png" medium="image" />
				<dc:creator><![CDATA[Haikal Hamdan]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[B2B laundry solutions]]></category>
		<category><![CDATA[B2B solutions]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[WindFree Air Conditioner]]></category>
                <guid isPermaLink="false">https://bit.ly/4yjVY8S</guid>
									<description><![CDATA[For years, the conversation about smart appliances centered on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces. With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14125442/Thumbnail_Shaping-the-Next-Generation-of-Enterprise-Spaces_SEAO-Byline-1000x563.png" alt="" class="wp-image-38114" style="object-fit:contain" /></figure></div>


<p>For years, the conversation about smart appliances centered on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.</p>



<p>With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritize, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.    </p>



<p>The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-36dee45a5f3907654f7f0644616cd74e" style="color:#000080"><strong>Why HVAC Has Become a Growth Engine</strong></h2>



<p>Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster<sup data-fn="55f1b2db-e58a-4556-8cac-bad90d2365d2" class="fn"><a href="#55f1b2db-e58a-4556-8cac-bad90d2365d2" id="55f1b2db-e58a-4556-8cac-bad90d2365d2-link">1</a></sup> than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centers that will define future economies.</p>



<p>Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started.</p>



<p>Our <a href="https://news.samsung.com/global/samsung-electronics-acquires-leading-global-hvac-solutions-provider-flaktgroup">acquisition of FläktGroup</a> brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centers where cooling and ventilation are critical to keep crucial systems and operations going.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14125449/Image-2_Shaping-the-Next-Generation-of-Enterprise-Spaces_SEAO-Byline-1000x563.png" alt="" class="wp-image-38116" /><figcaption class="wp-element-caption"><em>Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centers</em></figcaption></figure></div>


<p>Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.</p>



<p>In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.  </p>



<p>Whether it’s a beach resort, or a cutting-edge data center, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-a760807b9e181577efc315ac45692e58" style="color:#000080"><strong>Extending the Opportunity Beyond Cooling</strong></h2>



<p>HVAC is not the only category that businesses are paying attention to. Urbanization, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.</p>



<p>Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1000" height="1000" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14125444/Image-3_Shaping-the-Next-Generation-of-Enterprise-Spaces_SEAO-Byline-1000x1000.png" alt="" class="wp-image-38115" /><figcaption class="wp-element-caption"><em>TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.</em></figcaption></figure></div>


<p><a href="https://news.samsung.com/vn/samsung-dong-hanh-cung-doi-tac-phat-trien-mo-hinh-cua-hang-giat-say-tu-dong-khai-truong-cua-hang-dau-tien-titi-laundry">TiTi Laundry in Ho Chi Minh City</a> is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-016cdd6c51e95f0a8733248478c11825" style="color:#000080"><strong>Building Smarter Business Environments</strong></h2>



<p>Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.</p>



<p>This is taking shape at <a href="https://news.samsung.com/ph/samsung-electronics-powers-ai-connected-living-in-cebu-through-new-mixed-use-development">Granz Forest Park in Cebu, the Philippines</a>, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.</p>



<p>By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimize and expand their operations. Through integrated solutions that empower enterprises to optimize operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="55f1b2db-e58a-4556-8cac-bad90d2365d2">SEA & Global: <a href="https://www.globaldata.com/store/report/construction-market-analysis/">Construction Market Size, Trends & Forecast 2026-2030 | GlobalData</a><br>Australia: <a href="https://www.globaldata.com/store/report/australia-construction-market-analysis/">Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)</a> <a href="#55f1b2db-e58a-4556-8cac-bad90d2365d2-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>


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				<title><![CDATA[Why Food Storage Matters More Than Ever in Today’s Malaysian Homes]]></title>
				<link>https://news.samsung.com/my/why-food-storage-matters-more-than-ever-in-todays-malaysian-homes</link>
				<pubDate>Wed, 14 Oct 2026 10:07:02 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14100644/Photo-Home-at-Heart-Series-Why-Food-Storage-Matters-More-Than-Ever-in-Malaysian-Homes-1-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Jason Lim]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Bespoke AI Top Mount Freezer]]></category>
		<category><![CDATA[Flexible Conversion Modes]]></category>
		<category><![CDATA[Home at Heart Series]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[Twin Cooling Plus technology]]></category>
		<category><![CDATA[Zero Odor Transfer]]></category>
                <guid isPermaLink="false">https://bit.ly/3VzMwRc</guid>
									<description><![CDATA[The way Malaysians shop, cook and store food has evolved over the years. From weekly grocery runs and meal preparation to festive gatherings and family celebrations, today’s households often manage a wider variety of food than ever before. As routines become increasingly dynamic, food storage is no longer just about keeping ingredients cold. It’s also […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/14094947/Photo-Home-at-Heart-Series-Why-Food-Storage-Matters-More-Than-Ever-in-Malaysian-Homes-e1791942597425.jpg" alt="" class="wp-image-38109" /></figure></div>


<p>The way Malaysians shop, cook and store food has evolved over the years. From weekly grocery runs and meal preparation to festive gatherings and family celebrations, today’s households often manage a wider variety of food than ever before.</p>



<p>As routines become increasingly dynamic, food storage is no longer just about keeping ingredients cold. It’s also about preserving freshness, maintaining flavours and ensuring refrigerators can adapt to changing household needs.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-a102fa01f10e45990065b3aec47e0db0" style="color:#000080"><a></a>When Flavours Start Mixing in All the Wrong Ways</h2>



<p>Malaysia’s rich food culture is known for its bold flavours and distinctive aromas. From <em>sambal</em> and <em>belacan</em> to curries, leftovers and seasonal favourites such as durian, refrigerators often house a mix of foods with very different characteristics.</p>



<p>To help address unwanted odour transfer, <a href="https://www.samsung.com/my/refrigerators/top-mount-freezer/rt7300d-smartthings-ai-energy-mode-top-mount-freezer-530l-black-rt53dg7a64b1me/">Samsung’s Bespoke AI Top Mount Freezer</a> features <strong>Zero Odor Transfer</strong>, powered by <strong>Twin Cooling Plus</strong> technology. By using separate cooling systems for the refrigerator and freezer compartments, it helps prevent food odours from transferring between different foods, allowing ingredients to better retain their original flavour and aroma.</p>



<p><a href="https://publicisgroupe-my.sharepoint.com/personal/haihamda_publicisgroupe_net/Documents/%5BMSL%5D%20British%20Council/HOME%20AT%20HEART%202%20w%20Captions.pdf"></a></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-130dba06d835d3d286cd46b0c311f5b4" style="color:#000080"><a></a>When One Grocery Trip Lasts Longer</h2>



<p>For many households, grocery shopping is about planning ahead. Fresh fruits, vegetables and ingredients are purchased with the intention of supporting meals throughout the week, making freshness an important consideration.</p>



<p>Samsung’s Bespoke AI Top Mount Freezer features <strong>Twin Cooling Plus</strong>, which helps retain humidity levels of up to 70% within the refrigerator compartment. By creating a more suitable environment for food storage, fresh groceries can stay fresh and plump for longer, helping households get more out of every grocery purchase.</p>



<p><a href="https://publicisgroupe-my.sharepoint.com/personal/haihamda_publicisgroupe_net/Documents/%5BMSL%5D%20British%20Council/HOME%20AT%20HEART%202%20w%20Captions.pdf"></a></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-ea6d8fe164720d98a601c066611b476e" style="color:#000080"><a></a>Different Homes, Different Storage Needs</h2>



<p>Storage requirements can often change throughout the year. A family preparing for festive celebrations may require additional refrigerator space, while those travelling may prefer a setup that helps reduce unnecessary energy usage. Smaller households, meanwhile, often have very different storage priorities.</p>



<p>Samsung’s Bespoke AI Top Mount Freezer features <strong>Flexible Conversion Modes</strong>, allowing users to choose from five different storage configurations. Whether it’s converting the freezer to create extra space for fresh food, to helping save energy while away from home or adapting to the needs of a smaller household, the appliance can be adapted according to different routines and occasions.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-dd9a1d541001418cdbf63854376980cc" style="color:#000080">Smarter Food Storage for Everyday Living</h2>



<p>As lifestyles continue to evolve, refrigerators are increasingly expected to do more than simply keep food cold. From helping preserve freshness and preventing unwanted odour transfer to offering greater flexibility for changing household needs, innovations in food storage can help make everyday kitchen management simpler and more convenient.</p>



<p>To see how Samsung’s Bespoke AI Top Mount Freezer helps support modern household needs, watch Episode 2 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – <a href="https://www.youtube.com/shorts/8_Yiat6vhVw">YouTube</a>, <a href="https://www.instagram.com/reel/Dd_vB5ZgWUS">Instagram</a>, <a href="https://www.tiktok.com/@samsungmalaysia/video/7692332869615717652">TikTok</a> & <a href="https://www.facebook.com/reel/954523840510172/">Facebook</a>.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Keep flavours fresh with Bespoke AI | Home at Heart Ep. 2" width="422" height="750" src="https://www.youtube.com/embed/8_Yiat6vhVw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
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				<title><![CDATA[Three Simple Ways Malaysians Can Reduce Food Waste at Home]]></title>
				<link>https://news.samsung.com/my/three-simple-ways-malaysians-can-reduce-food-waste-at-home</link>
				<pubDate>Mon, 05 Oct 2026 17:57:50 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/05171840/Home-at-Heart_PR-Banner_Episode-1-728x410.png" medium="image" />
				<dc:creator><![CDATA[Haikal Hamdan]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Bespoke AI Top Mount Freezer]]></category>
		<category><![CDATA[Home at Heart Series]]></category>
		<category><![CDATA[SmartThings]]></category>
                <guid isPermaLink="false">https://bit.ly/3VrQj2Y</guid>
									<description><![CDATA[We’ve all been there. A bag of vegetables forgotten at the back of the fridge, leftovers that never made it to lunch the next day, or ingredients bought with the best intentions but eventually thrown away. While food waste often happens unintentionally, small changes in how we manage our groceries can make a meaningful difference. […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/10/05171840/Home-at-Heart_PR-Banner_Episode-1-e1791191933413.png" alt="" class="wp-image-37972" /></figure></div>


<p>We’ve all been there. A bag of vegetables forgotten at the back of the fridge, leftovers that never made it to lunch the next day, or ingredients bought with the best intentions but eventually thrown away. While food waste often happens unintentionally, small changes in how we manage our groceries can make a meaningful difference.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-47c0adf6a6b583bbf56d72d2bfb59679" style="color:#000080"><a></a><strong>1. Keep Better Track of What’s Already in Your Fridge</strong></h2>



<p>One of the biggest reasons food goes to waste is simply because we forget what we have. Between work, family commitments and busy schedules, it’s easy for ingredients to get pushed to the back of the fridge and overlooked until it’s too late.</p>



<p>Smart home technology is making this easier to manage. For example, <a href="https://www.samsung.com/my/refrigerators/top-mount-freezer/rt6300c-top-mount-freezer-bespoke-design-476l-rt47cb66448ame/">Samsung’s Bespoke AI Top Mount Freezer</a> features SmartThings Food, which helps users track food expiry dates and receive meal inspiration based on ingredients already available at home. By having greater visibility of what’s in the fridge, families can plan meals more effectively and reduce unnecessary food wastage.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-365965a54d39fc1fb20b2736428efa4c" style="color:#000080"><a></a><strong>2. Store Fresh Groceries Properly from the Start</strong></h2>



<p>Freshly purchased groceries are at their best when they are cooled quickly after a shopping trip. Whether it’s fresh produce, dairy products or ingredients for the week ahead, maintaining the right temperature as soon as possible helps preserve freshness and quality.</p>



<p>With Power Cool mode, the Bespoke AI Top Mount Freezer rapidly lowers the internal temperature with the touch of a button, helping newly purchased groceries cool down faster. This is particularly useful after weekend grocery runs or when stocking up before festive gatherings, ensuring food stays fresher for longer.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-e375ace2475a60e1c1f4c0df71f9edd4" style="color:#000080"><a></a><strong>3. Avoid Simple Mistakes That Affect Freshness</strong></h2>



<p>Sometimes, keeping food fresh comes down to the little things. Leaving the refrigerator door open for extended periods can allow cold air to escape, affecting temperature stability and potentially impacting food quality.</p>



<p>To help prevent this, the Bespoke AI Top Mount Freezer can send Door Open Alert notifications through SmartThings when the refrigerator door is left open. It’s a simple feature, but one that can help households avoid unnecessary energy consumption while ensuring groceries remain stored at optimal conditions.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-4ae148c3854e5f963c48d723ee81206b" style="color:#000080"><a></a><strong>Small Habits, Meaningful Impact</strong></h2>



<p>Reducing food waste doesn’t always require major lifestyle changes. Often, it starts with better visibility, smarter food management and habits that help families make the most of the groceries they bring home. As connected home technologies become increasingly integrated into our daily routines, they can play a valuable role in helping households save time, reduce waste and create more sustainable habits.</p>



<figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Smarter food storage, everyday | Home at Heart Ep. 1" width="422" height="750" src="https://www.youtube.com/embed/6xU6JD3-vMQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p>To see how Samsung’s Bespoke AI Top Mount Freezer helps simplify food management at home, watch Episode 1 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – <a href="https://www.instagram.com/reel/Ddn9RNAiSKI/">Instagram</a> & <a href="https://www.youtube.com/shorts/6xU6JD3-vMQ">YouTube</a>.</p>
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				<title><![CDATA[Welcome to Better and Smarter Living with Samsung]]></title>
				<link>https://news.samsung.com/my/welcome-to-better-and-smarter-living-with-samsung</link>
				<pubDate>Wed, 23 Sep 2026 15:10:18 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/23134340/PR_Welcome-to-Better-and-Smarter-Living-with-Samsung_SEAO-Visual-Story-Thumbnail-Image-1-1-728x410.png" medium="image" />
				<dc:creator><![CDATA[Jason Lim]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Bespoke AI Laundry Combo™]]></category>
		<category><![CDATA[Bespoke AI Refrigerator Family Hub]]></category>
		<category><![CDATA[Bespoke AI WindFree™ Air Conditioner]]></category>
		<category><![CDATA[SmartThings]]></category>
                <guid isPermaLink="false">https://bit.ly/4Auo83i</guid>
									<description><![CDATA[Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you? Powered by SmartThings, Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/23134116/PR_Welcome-to-Better-and-Smarter-Living-with-Samsung_SEAO-Visual-Story-Thumbnail-Image-1-e1790142105867.png" alt="" class="wp-image-37393" /></figure></div>


<p>Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?</p>



<p>Powered by <strong>SmartThings</strong><sup data-fn="9c0e2e8a-05f4-4c59-af1d-b0b8857d5400" class="fn"><a href="#9c0e2e8a-05f4-4c59-af1d-b0b8857d5400" id="9c0e2e8a-05f4-4c59-af1d-b0b8857d5400-link">1</a></sup>, Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor devices, automate routines and optimize everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.</p>



<p>Whether you’re looking to reduce energy consumption or simplify chores, SmartThings work quietly in the background to enable better living.</p>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-9092322d7555dbe486ac2dbad5421257" style="color:#000080"><strong>What’s the best way to reduce energy use and effort on household chores?</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/23134325/PR_Welcome-to-Better-and-Smarter-Living-with-Samsung_SEAO-Visual-Story-Image-2-1-e1790142216775.png" alt="" class="wp-image-37394" /><figcaption class="wp-element-caption">The Bespoke AI Laundry Combo automates washing and drying for your laundry, with effective energy use through AI Energy Mode in SmartThings Energy<sup data-fn="0524c4f4-c38e-432c-9de2-8856de293633" class="fn"><a href="#0524c4f4-c38e-432c-9de2-8856de293633" id="0524c4f4-c38e-432c-9de2-8856de293633-link">2</a></sup></figcaption></figure></div>


<p>Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimizing energy consumption throughout the washing and drying process.</p>



<p><strong><em>Do the Smart Thing with SmartThings:</em></strong><em> Activate AI Energy Mode</em><sup data-fn="1cca80e2-e41f-4565-8b48-db239467386e" class="fn"><a href="#1cca80e2-e41f-4565-8b48-db239467386e" id="1cca80e2-e41f-4565-8b48-db239467386e-link">3</a></sup><em> on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 60%</em><sup data-fn="2a31f925-5527-4eff-b4c9-98fe4560b2a8" class="fn"><a href="#2a31f925-5527-4eff-b4c9-98fe4560b2a8" id="2a31f925-5527-4eff-b4c9-98fe4560b2a8-link">4</a></sup><em> per wash cycle and by up to 30% per drying cycle</em><sup data-fn="b7365b99-374a-4d3c-95e5-72fc59a71714" class="fn"><a href="#b7365b99-374a-4d3c-95e5-72fc59a71714" id="b7365b99-374a-4d3c-95e5-72fc59a71714-link">5</a></sup><em>.</em></p>



<p><em>While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:</em></p>



<ul class="wp-block-list">
<li><strong>Smarter laundry with less effort:</strong> AI Wash & Dry on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly<sup data-fn="a3215bb3-811e-4b9e-a67a-192e352df789" class="fn"><a href="#a3215bb3-811e-4b9e-a67a-192e352df789" id="a3215bb3-811e-4b9e-a67a-192e352df789-link">6</a></sup>.</li>



<li><strong>Intelligent, laundry care: </strong>Heatpump Drying Technology on theBespoke AI Laundry Combo recycles warm air during drying, reducing unnecessary energy usage up to 75%<sup data-fn="f1d04db7-8919-4e22-949b-f09959098250" class="fn"><a href="#f1d04db7-8919-4e22-949b-f09959098250" id="f1d04db7-8919-4e22-949b-f09959098250-link">7</a></sup>.</li>
</ul>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-34fe12734cd368242f75b908a395b56a" style="color:#000080"><strong>How can I keep groceries fresh and stay on top of my kitchen?</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/23134333/PR_Welcome-to-Better-and-Smarter-Living-with-Samsung_SEAO-Visual-Story-Image-3-e1790142323480.png" alt="" class="wp-image-37397" /><figcaption class="wp-element-caption">Keep your groceries fresh and save energy with the Bespoke AI Refrigerator AI Home<sup data-fn="c5c5eea1-45c3-4f8c-b349-1189830f2001" class="fn"><a href="#c5c5eea1-45c3-4f8c-b349-1189830f2001" id="c5c5eea1-45c3-4f8c-b349-1189830f2001-link">8</a></sup>.</figcaption></figure></div>


<p>We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the<strong> Bespoke AI Refrigerator AI Home </strong>and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.</p>



<p><strong><em>Do the Smart Thing with SmartThings: </em></strong><em>Enable SmartThings notifications such asDoor Open Notification</em><sup data-fn="c6b20674-65a2-45bd-bab7-c37add0effe5" class="fn"><a href="#c6b20674-65a2-45bd-bab7-c37add0effe5" id="c6b20674-65a2-45bd-bab7-c37add0effe5-link">9</a></sup><em> to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.</em></p>



<p><em>From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator AI Home supports everyday life in more intelligent ways: </em></p>



<ul class="wp-block-list">
<li><strong>Get recipes and all other information you need: </strong>The built-in<strong> 9″ AI Home</strong><sup data-fn="75b0b6f1-0165-4348-9930-b2803748b1a3" class="fn"><a href="#75b0b6f1-0165-4348-9930-b2803748b1a3" id="75b0b6f1-0165-4348-9930-b2803748b1a3-link">10</a></sup> extends the SmartThings experience by providingaccess to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.</li>
</ul>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-ef1f944d11768702400ed86a210ba90c" style="color:#000080"><strong>How do I stay cool all day without worrying about electricity costs?</strong></h2>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/23134337/PR_Welcome-to-Better-and-Smarter-Living-with-Samsung_SEAO-Visual-Story-Image-4-e1790142417413.png" alt="" class="wp-image-37398" /><figcaption class="wp-element-caption">Enjoy all-day, energy-efficient comfort with the Bespoke AI WindFree Air Conditioner</figcaption></figure>



<p>When temperatures rise, staying comfortable often means relying more heavily on air conditioning. The challenge is keeping your home cool constantly without worrying about electricity consumption.</p>



<p>Introducing the Samsung<strong> Bespoke AI WindFree Air Conditioner</strong>, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin<sup data-fn="3412071a-59b2-4441-b790-41d04774f94f" class="fn"><a href="#3412071a-59b2-4441-b790-41d04774f94f" id="3412071a-59b2-4441-b790-41d04774f94f-link">11</a></sup>.</p>



<p><strong><em>Do the Smart Thing with SmartThings:</em></strong> <em>Set up <strong>Away Mode</strong></em><sup data-fn="e2ab36c3-c65e-409d-ace8-c58c6d357ef1" class="fn"><a href="#e2ab36c3-c65e-409d-ace8-c58c6d357ef1" id="e2ab36c3-c65e-409d-ace8-c58c6d357ef1-link">12</a></sup><em> within SmartThings to automatically switch off selected connected appliances when you leave home. Using geofencing technology, SmartThings can detect when household members are away and help prevent unnecessary energy consumption.</em></p>



<p><em>While you are relaxing comfortably, your Bespoke AI WindFree Air Conditioner keeps high costs at bay:</em></p>



<ul class="wp-block-list">
<li><strong>Intelligent energy use savings: AI Energy Mode</strong><sup data-fn="84f5eb46-ec08-44fc-bdc5-d447bb3c186e" class="fn"><a href="#84f5eb46-ec08-44fc-bdc5-d447bb3c186e" id="84f5eb46-ec08-44fc-bdc5-d447bb3c186e-link">13</a></sup> continually analyses usage patterns and environmental conditions to optimize compressor operation, making efficient adjustments for all-day comfort while reducing excessive energy use.</li>
</ul>



<p></p>



<h2 class="wp-block-heading has-text-color has-link-color wp-elements-165d771bf91b3adb0568309e26f8d341" style="color:#000080"><strong>Can I set up a smart home easily with just my TV?</strong></h2>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/23134328/PR_Welcome-to-Better-and-Smarter-Living-with-Samsung_SEAO-Visual-Story-Image-5-e1790142471864.png" alt="" class="wp-image-37395" /><figcaption class="wp-element-caption">Seamless control of your smart home, from your Samsung TV</figcaption></figure>



<p>When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.</p>



<p>Other than the SmartThings app on your mobile phone, many Samsung TVs enable users to control and optimize compatible Samsung devices for a more tailored and smarter lifestyle<sup data-fn="b9e9c3bb-a89b-4697-b770-8e3ed13b0004" class="fn"><a href="#b9e9c3bb-a89b-4697-b770-8e3ed13b0004" id="b9e9c3bb-a89b-4697-b770-8e3ed13b0004-link">14</a></sup>.</p>



<p><strong><em>Do the Smart Thing with SmartThings:</em></strong><em> Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.</em></p>



<p>The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.</p>



<p>Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="9c0e2e8a-05f4-4c59-af1d-b0b8857d5400">Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. <a href="#9c0e2e8a-05f4-4c59-af1d-b0b8857d5400-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="0524c4f4-c38e-432c-9de2-8856de293633">Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. <a href="#0524c4f4-c38e-432c-9de2-8856de293633-link" aria-label="Jump to footnote reference 2"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="1cca80e2-e41f-4565-8b48-db239467386e">Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions. <a href="#1cca80e2-e41f-4565-8b48-db239467386e-link" aria-label="Jump to footnote reference 3"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="2a31f925-5527-4eff-b4c9-98fe4560b2a8">Based on internal testing of the cycle time when drying an IEC 3 kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump (WD*0****H***) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents. <a href="#2a31f925-5527-4eff-b4c9-98fe4560b2a8-link" aria-label="Jump to footnote reference 4"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="b7365b99-374a-4d3c-95e5-72fc59a71714"> Based on internal testing and verified by KATRI with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON. <a href="#b7365b99-374a-4d3c-95e5-72fc59a71714-link" aria-label="Jump to footnote reference 5"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="a3215bb3-811e-4b9e-a67a-192e352df789"> AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. <a href="#a3215bb3-811e-4b9e-a67a-192e352df789-link" aria-label="Jump to footnote reference 6"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="f1d04db7-8919-4e22-949b-f09959098250">Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle <a href="#f1d04db7-8919-4e22-949b-f09959098250-link" aria-label="Jump to footnote reference 7"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="c5c5eea1-45c3-4f8c-b349-1189830f2001"> Bespoke AI Refrigerator Family Hub is sold in Malaysia as Bespoke AI Refrigerator AI Home <a href="#c5c5eea1-45c3-4f8c-b349-1189830f2001-link" aria-label="Jump to footnote reference 8"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="c6b20674-65a2-45bd-bab7-c37add0effe5">Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required. <a href="#c6b20674-65a2-45bd-bab7-c37add0effe5-link" aria-label="Jump to footnote reference 9"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="75b0b6f1-0165-4348-9930-b2803748b1a3">A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect. <a href="#75b0b6f1-0165-4348-9930-b2803748b1a3-link" aria-label="Jump to footnote reference 10"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="3412071a-59b2-4441-b790-41d04774f94f">Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model. <a href="#3412071a-59b2-4441-b790-41d04774f94f-link" aria-label="Jump to footnote reference 11"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="e2ab36c3-c65e-409d-ace8-c58c6d357ef1">The Welcome & Away Care (energy saving notification) function uses smartphone Geofencing and GPS to determine whether you are close to your personal set location. <a href="#e2ab36c3-c65e-409d-ace8-c58c6d357ef1-link" aria-label="Jump to footnote reference 12"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="84f5eb46-ec08-44fc-bdc5-d447bb3c186e">Based on internal testing on the AR07D9181HZ3 model. The compressor’s indicated frequency is reduced by 27% using the compressor’s lowest output control, which is reduced from the existing 15rps to 12rps (may differ by model).. Requires the use of the SmartThings App and a Samsung account. Actual savings may vary by usage patterns and environment. <a href="#84f5eb46-ec08-44fc-bdc5-d447bb3c186e-link" aria-label="Jump to footnote reference 13"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="b9e9c3bb-a89b-4697-b770-8e3ed13b0004">Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice. <a href="#b9e9c3bb-a89b-4697-b770-8e3ed13b0004-link" aria-label="Jump to footnote reference 14"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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				<title><![CDATA[Samsung Opens Built-In Appliance Showroom in Germany To Advance European Market Expansion]]></title>
				<link>https://news.samsung.com/my/samsung-opens-built-in-appliance-showroom-in-germany-to-advance-european-market-expansion</link>
				<pubDate>Tue, 22 Sep 2026 10:00:00 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/30173632/Samsung-Digital-Appliances-Kuchenmeile-A30-Extractor-Induction-Hob-Bespoke-AI-Dishwater-Showroom-in-Germany_Thumb932-728x410.jpg" medium="image" />
				<dc:creator><![CDATA[Jason Lim]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI Dishwasher]]></category>
		<category><![CDATA[Extractor Induction Hob]]></category>
		<category><![CDATA[Küchenmeile A30]]></category>
                <guid isPermaLink="false">https://bit.ly/46RJcDo</guid>
									<description><![CDATA[Samsung Electronics today announced the opening of a new built-in appliance showroom in Löhne, Germany. Located on the ground floor of the Kitchen Center Löhne — an exhibition center for kitchen industry leaders — the permanent showroom provides kitchen retailers, planners, buyers, and other industry partners with year-round access to Samsung’s built-in appliance portfolio and […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="667" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/30154713/Samsung-Digital-Appliances-Kuchenmeile-A30-Extractor-Induction-Hob-Bespoke-AI-Dishwater-Showroom-in-Germany_dl1-2-e1790755189786.jpg" alt="" class="wp-image-37650" /></figure></div>


<p>Samsung Electronics today announced the opening of a new built-in appliance showroom in Löhne, Germany.</p>



<p>Located on the ground floor of the Kitchen Center Löhne — an exhibition center for kitchen industry leaders — the permanent showroom provides kitchen retailers, planners, buyers, and other industry partners with year-round access to Samsung’s built-in appliance portfolio and connected kitchen solutions.</p>



<p>“The opening of this permanent showroom marks an important step for our commitment to the built-in appliance business in Europe,” said Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team of Digital Appliances (DA) Business at Samsung Electronics. “We aim to deepen industry collaboration, strengthen Samsung’s premium positioning, and better capture opportunities in the European built-in market.”</p>



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<h2 class="wp-block-heading has-text-color has-link-color wp-elements-f215a14f3bd6461a181ce04db6f0b542" style="color:#000080"><strong>Bringing the AI Connected Kitchen to Life</strong></h2>


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<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="667" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/09/30154719/Samsung-Digital-Appliances-Kuchenmeile-A30-Extractor-Induction-Hob-Bespoke-AI-Dishwater-Showroom-in-Germany_dl2-2-e1790755310959.jpg" alt="" class="wp-image-37651" /></figure></div>


<p>Designed around Samsung’s connected appliances, the showroom moves beyond conventional product displays by placing built-in appliances in realistic kitchen and residential environments. Trade visitors can experience how Samsung appliances, AI-powered features, and SmartThings connectivity work together to create more intuitive and connected experiences throughout the home. They can also see how seamlessly Samsung’s built-in appliances fit into kitchens in different price segments, from entry to premium price levels.</p>



<p>The showroom includes various areas designed to present Samsung’s built-in appliances.</p>



<p>Near the entrance, kitchen and residential environments demonstrate how Samsung appliances and SmartThings-connected devices can work together throughout the home in realistic settings. In particular, three distinct built-in kitchen packages allow visitors to easily identify and compare differences across Samsung’s product lineup. The displays also highlight how the company’s built-in kitchen appliances complement a variety of kitchen furniture concepts, including wood, white, and navy finishes.</p>



<p>Next, a dedicated product zone presents the company’s refrigeration, cooking, and dishwashing portfolios alongside lifestyle displays and select new products. Key products on display include <a href="https://news.samsung.com/global/samsung-expands-kitchen-portfolio-with-intelligent-performance-and-refined-design" target="_blank" rel="noreferrer noopener">the Extractor Induction Hob</a> — Samsung’s induction cooktop with an integrated extractor which launched this year — <a href="https://news.samsung.com/global/samsung-expands-kitchen-portfolio-with-intelligent-performance-and-refined-design" target="_blank" rel="noreferrer noopener">the Bespoke AI Dishwasher featuring AI Wash</a>,<sup data-fn="bd2a0601-eb8a-4a92-94ea-47cb8d9f9223" class="fn"><a href="#bd2a0601-eb8a-4a92-94ea-47cb8d9f9223" id="bd2a0601-eb8a-4a92-94ea-47cb8d9f9223-link">1</a></sup> Samsung’s built-in and freestanding refrigerators, and the Bespoke AI Oven featuring AI Pro Cooking.<sup data-fn="90c444f7-4cf5-47bf-8198-db8fe7e8f48a" class="fn"><a href="#90c444f7-4cf5-47bf-8198-db8fe7e8f48a" id="90c444f7-4cf5-47bf-8198-db8fe7e8f48a-link">2</a></sup></p>



<p>At the center of the showroom, an open consultation and communication space supports product demonstrations, partner meetings, briefings, and training programs. Visitors can also receive an introduction to Samsung’s B2B platform SPACE, including information on ordering processes, product availability, and product specifications. Together, the areas allow industry professionals to explore Samsung’s built-in portfolio while experiencing the value of its connected-home vision firsthand.</p>



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<h2 class="wp-block-heading has-text-color has-link-color wp-elements-fc7f79dc51329d8aa4bff57c2913bb85" style="color:#000080"><strong>A Strategic Hub for Samsung’s European Built-In Appliance Business</strong></h2>



<p>Samsung’s new showroom is also serving as the company’s exhibition space for its participation in <a href="https://www.km-kuechenmeile.de/" target="_blank" rel="noreferrer noopener">Küchenmeile A30</a>, a kitchen trade fair that is one of Europe’s leading B2B platforms for the kitchen, furniture, and interior design industries.</p>



<p>Held every September in and around Löhne — a region in which approximately two-thirds of Germany’s kitchen industry is concentrated — the event brings together more than 300 major kitchen furniture and appliance brands from around the world. It attracts more than 25,000 visitors annually.</p>



<p>Samsung has participated in Küchenmeile A30 since 2013, consistently using the platform to introduce its latest innovation in built-in products. This year, the company’s new showroom provides a novel experience for the wide range of stakeholders visiting the event.</p>



<p>Initially focused on Germany, the showroom is positioned to become a regional demonstration, training, and collaboration hub for Samsung teams and kitchen-industry partners across Europe.</p>



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<ol class="wp-block-footnotes"><li id="bd2a0601-eb8a-4a92-94ea-47cb8d9f9223">AI Wash is a cycle that utilizes a high-resolution turbidity sensor and a machine learning algorithm to optimize washing and rinsing. It operates based on an AI-created algorithm. Actual results may vary depending on individual use. <a href="#bd2a0601-eb8a-4a92-94ea-47cb8d9f9223-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li><li id="90c444f7-4cf5-47bf-8198-db8fe7e8f48a">AI Pro Cooking is a feature that uses an internal camera and AI to support cooking functions such as monitoring. Only available on certain models. <a href="#90c444f7-4cf5-47bf-8198-db8fe7e8f48a-link" aria-label="Jump to footnote reference 2"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>


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