Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings¹, Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor devices, automate routines and optimize everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to reduce energy consumption or simplify chores, SmartThings work quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimizing energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode³ on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 60%⁴ per wash cycle and by up to 30% per drying cycle⁵.

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly⁶.
• Intelligent, laundry care: Heatpump Drying Technology on theBespoke AI Laundry Combo recycles warm air during drying, reducing unnecessary energy usage up to 75%⁷.

How can I keep groceries fresh and stay on top of my kitchen?

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Refrigerator AI Home and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such asDoor Open Notification⁹ to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator AI Home supports everyday life in more intelligent ways: 

• Get recipes and all other information you need: The built-in 9″ AI Home¹⁰ extends the SmartThings experience by providingaccess to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

When temperatures rise, staying comfortable often means relying more heavily on air conditioning. The challenge is keeping your home cool constantly without worrying about electricity consumption.

Introducing the Samsung Bespoke AI WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin¹¹.

Do the Smart Thing with SmartThings: Set up Away Mode¹² within SmartThings to automatically switch off selected connected appliances when you leave home. Using geofencing technology, SmartThings can detect when household members are away and help prevent unnecessary energy consumption.

While you are relaxing comfortably, your Bespoke AI WindFree Air Conditioner keeps high costs at bay:

• Intelligent energy use savings: AI Energy Mode¹³ continually analyses usage patterns and environmental conditions to optimize compressor operation, making efficient adjustments for all-day comfort while reducing excessive energy use.

Can I set up a smart home easily with just my TV?

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your mobile phone, many Samsung TVs enable users to control and optimize compatible Samsung devices for a more tailored and smarter lifestyle¹⁴.

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

1. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions. ︎
4. Based on internal testing of the cycle time when drying an IEC 3 kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump (WD*0****H***) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents. ︎
5. Based on internal testing and verified by KATRI with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON. ︎
6. AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
7. Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle ︎
8. Bespoke AI Refrigerator Family Hub is sold in Malaysia as Bespoke AI Refrigerator AI Home ︎
9. Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required. ︎
10. A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect. ︎
11. Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model. ︎
12. The Welcome & Away Care (energy saving notification) function uses smartphone Geofencing and GPS to determine whether you are close to your personal set location. ︎
13. Based on internal testing on the AR07D9181HZ3 model. The compressor’s indicated frequency is reduced by 27% using the compressor’s lowest output control, which is reduced from the existing 15rps to 12rps (may differ by model).. Requires the use of the SmartThings App and a Samsung account. Actual savings may vary by usage patterns and environment. ︎
14. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice. ︎

Samsung Electronics today announced the opening of a new built-in appliance showroom in Löhne, Germany.

Located on the ground floor of the Kitchen Center Löhne — an exhibition center for kitchen industry leaders — the permanent showroom provides kitchen retailers, planners, buyers, and other industry partners with year-round access to Samsung’s built-in appliance portfolio and connected kitchen solutions.

“The opening of this permanent showroom marks an important step for our commitment to the built-in appliance business in Europe,” said Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team of Digital Appliances (DA) Business at Samsung Electronics. “We aim to deepen industry collaboration, strengthen Samsung’s premium positioning, and better capture opportunities in the European built-in market.”

Bringing the AI Connected Kitchen to Life

Designed around Samsung’s connected appliances, the showroom moves beyond conventional product displays by placing built-in appliances in realistic kitchen and residential environments. Trade visitors can experience how Samsung appliances, AI-powered features, and SmartThings connectivity work together to create more intuitive and connected experiences throughout the home. They can also see how seamlessly Samsung’s built-in appliances fit into kitchens in different price segments, from entry to premium price levels.

The showroom includes various areas designed to present Samsung’s built-in appliances.

Near the entrance, kitchen and residential environments demonstrate how Samsung appliances and SmartThings-connected devices can work together throughout the home in realistic settings. In particular, three distinct built-in kitchen packages allow visitors to easily identify and compare differences across Samsung’s product lineup. The displays also highlight how the company’s built-in kitchen appliances complement a variety of kitchen furniture concepts, including wood, white, and navy finishes.

Next, a dedicated product zone presents the company’s refrigeration, cooking, and dishwashing portfolios alongside lifestyle displays and select new products. Key products on display include the Extractor Induction Hob — Samsung’s induction cooktop with an integrated extractor which launched this year — the Bespoke AI Dishwasher featuring AI Wash,¹ Samsung’s built-in and freestanding refrigerators, and the Bespoke AI Oven featuring AI Pro Cooking.²

At the center of the showroom, an open consultation and communication space supports product demonstrations, partner meetings, briefings, and training programs. Visitors can also receive an introduction to Samsung’s B2B platform SPACE, including information on ordering processes, product availability, and product specifications. Together, the areas allow industry professionals to explore Samsung’s built-in portfolio while experiencing the value of its connected-home vision firsthand.

A Strategic Hub for Samsung’s European Built-In Appliance Business

Samsung’s new showroom is also serving as the company’s exhibition space for its participation in Küchenmeile A30, a kitchen trade fair that is one of Europe’s leading B2B platforms for the kitchen, furniture, and interior design industries.

Held every September in and around Löhne — a region in which approximately two-thirds of Germany’s kitchen industry is concentrated — the event brings together more than 300 major kitchen furniture and appliance brands from around the world. It attracts more than 25,000 visitors annually.

Samsung has participated in Küchenmeile A30 since 2013, consistently using the platform to introduce its latest innovation in built-in products. This year, the company’s new showroom provides a novel experience for the wide range of stakeholders visiting the event.

Initially focused on Germany, the showroom is positioned to become a regional demonstration, training, and collaboration hub for Samsung teams and kitchen-industry partners across Europe.

1. AI Wash is a cycle that utilizes a high-resolution turbidity sensor and a machine learning algorithm to optimize washing and rinsing. It operates based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
2. AI Pro Cooking is a feature that uses an internal camera and AI to support cooking functions such as monitoring. Only available on certain models. ︎

Samsung Electronics announced major software updates¹ for select refrigerators and laundry appliances. Beginning in September, the update to Tizen OS 10.0 will bring key services and features to select existing appliances in line with those offered on models launched this year.

“Home appliances are products that consumers rely on for many years. We believe supporting them over time requires not only reliable hardware, but also software that continues to evolve,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “Through this latest regular software update, we aim to help our appliances remain useful and up to date throughout the ownership journey, enhancing the long-term value consumers receive from products they already own.”

Bespoke AI Refrigerator Family Hub’s Newest AI Features Expand Globally

Building on the software update first introduced to select Bespoke AI Refrigerator Family Hubs in the U.S. in May, Samsung is expanding its newest AI-powered refrigerator experiences to additional global markets.

Refrigerators with built-in cameras and AI Vision, including 21.5-inch and 32-inch Family Hub released between 2021 and 2025 — as well as select 9-inch Family Hub models released in 2025 — will receive the updated AI Vision built with Google Gemini.² The update expands the refrigerator’s ability to recognise and manage food items, helping users keep track of what is stored inside and make everyday food management easier.

With this update, the refrigerator can recognise a much wider range of fresh and packaged foods, including branded and region-specific items.

In addition, screen-based experiences like Now Brief³ and What’s for Today? provide users with personalised information and help simplify meal decisions on a daily basis.

Seamless Interaction With Bespoke AI Laundry Appliances

Samsung is also extending its latest software experiences to select laundry appliances released in 2024 and 2025, including Bespoke AI Laundry Combo, Washer, and Dryer models.

A key part of the update is Bixby,⁴ which enhances voice recognition and enables more natural interactions with laundry appliances. This allows users to communicate with their appliances more intuitively while carrying out everyday laundry tasks. For example, users can simply say, “When will my laundry be finished?” and Bixby will understand and reply with a phrase such as, “Your laundry is set to finish in two hours and 25 minutes.”⁵

The update will introduce a refreshed interface aligned with Samsung’s latest laundry experience, offering more intuitive controls and information delivery on applicable models equipped with 7-inch Smart Screens. This will be achieved by adding Easy Mode⁶, which streamlines the screen layout and simplifies key information in an easy-to-access format.

Availability

The updates will begin rolling out in phases from September 2026. Actual timing, supported features, and availability may vary by product, model year, and market.⁷

For more information, please visit: https://news.samsung.com/my/.

1. The user will be alerted of updates through the appliance screen when available. ︎
2. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎
3. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). ︎
5. Bixby responses provided in the text are examples. Actual responses may vary. ︎
6. Easy Mode can be selected through the device’s Smart Screen under Settings > Display > Control Theme menu. ︎
7. Timelines, features, and availability are subject to change without notice. ︎

“Samsung looks beyond performance and functionality to consider how appliances fit naturally into people’s living spaces and deliver meaningful experiences in everyday use,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “We will continue to combine AI with differentiated design and engineering to deliver greater convenience and efficiency that consumers can experience in their daily lives.”

Bespoke AI WindFree Pro Air Conditioner Wins in Best in Design

The Bespoke AI WindFree Pro Air Conditioner¹ was named a winner in the Best in Design category, thanks to a Grid Design that harmonizes with the vertical and horizontal lines as well as the repetitive grids and planes commonly found in modern interiors. Its streamlined form reduces visually prominent functional elements, allowing the air conditioner to integrate naturally into the surrounding space.

As an honouree in the Best in Home Appliances category, the product also offers AI-powered technologies designed to provide personalized comfort. Three Motion Wings enable a variety of airflow patterns,² while AI Motion Wind³ uses a radar sensor to adapt airflow based on users’ preferences and movements.⁴ WindFree Wearable Good Sleep connects to a compatible wearable device⁵ and syncs with the user’s body signals to automatically adjust cooling based on the user’s sleep state

Highlighted IFA Innovation Awards 2026 Honorees

Bespoke AI Refrigerator Family Hub

The Bespoke AI Refrigerator Family Hub⁶ was named an honouree in the Best in Design category. It offers a personalized experience for consumers with its 32-inch display, as well as food management and connected kitchen capabilities⁷.

AI Vision uses an internal camera⁸ to recognize food items as they are placed in or removed from the refrigerator⁹. With this feature, users can track the use-by-dates of food items¹⁰ and receive recipe recommendations from the SmartThings Food app. Additionally, Auto Open Door enables hands-free access through voice commands or a simple touch,¹¹ allowing users to open and close the refrigerator door when their hands are full.

Bespoke AI Refrigerator

The Bespoke AI Refrigerator¹² was named an honoree in the Best in Home Appliances category.

The refrigerator can be installed with gaps of only 4 mm on each side and 20 mm at the top, allowing it to fit seamlessly into existing cabinetry.¹³ Its zero clearance hinge enables the doors to open fully¹⁴ even in tight spaces, providing convenient access to drawers and food items. Thinner doors¹⁵ and SpaceMax technology also provide more interior space¹⁶ without increasing the refrigerator’s external dimensions. Additionally, the product’s AI Hybrid Cooling technology combines a compressor and Peltier element¹⁷ to enhance cooling efficiency.

For more information, please visit: https://news.samsung.com/my/.

About the IFA Innovation Awards

The IFA Innovation Awards recognize innovative technologies and products across the industry. IFA 2026, the world’s largest event for home and consumer technology, takes place in Berlin, Germany, from September 4-8.

Official: Launched in 2025, the IFA Innovation Awards, presented in partnership with Gadgety Awards, recognize technical excellence across the global technology landscape. The program is open to companies of all sizes worldwide.

1. Model and feature availability may vary by region. ︎
2. Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle). ︎
3. Feature availability may vary by region. ︎
4. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎
5. Requires a Samsung Smart phone (One UI 4.0+), compatible Galaxy Watch (Watch 7+). SmartThings connected AC on home Wi-fi, and SmartThings 1.8.45+/Samsung Health apps (Mobile & Watch) 6.31.1+. Wearable devices must be worn during sleep: some features may be limited on non-Samsung devices. Sleep stage information is transmitted to the air conditioner every 5 minutes during the first 90 mins, and every 30 mins thereafter. 
   ︎
6. Model and feature availability may vary by region. ︎
7. A Wi-Fi connection and a Samsung account are required. A Google or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. In the US, Samsung News and Samsung TV are available. The number of provided channels may differ by country. ︎
8. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. AI Vision refers to AI-based processing that helps recognize food items. ︎
9. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
10. Each food item’s expiry date should be manually entered by users via the SmartThings app. ︎
11. This function is set to OFF by default and can be turned ON or OFF through the product display. ︎
12. Model and feature availability may vary by region. ︎
13. Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top). ︎
14. The refrigerator door can be opened up to 108°, but it depends on the installation environment. ︎
15. Compared to conventional Samsung models without zero clearance fit feature (RF32CG5400**)
    ︎
16. Compared to conventional Samsung models without SpaceMax technology (RF27T5201**)
    ︎
17. The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern. ︎

Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring¹ via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep.

WindFree cooling gently disperses air for more comfortable, draft-free cooling.

Hot and humid nights can make it difficult to fall asleep, and even harder to stay comfortable through the night. Understandably, disrupted sleep caused by heat and humidity is one of the biggest reasons people invest in or upgrade their air conditioners. In a recent Samsung survey², 80% of respondents cite heat- or humidity-disrupted sleep as a key driver behind their purchasing of cooling solutions.

Samsung’s answer is the 2026 Bespoke AI WindFree air conditioner, which provide WindFree cooling – a comfortable, draft-free cooling, without any uncomfortable blasts of cold air. Combined with ‘WindFree Wearable Good Sleep’ mode and the connected Galaxy ecosystem like your Galaxy Watch or Galaxy Ring through Samsung SmartThings, the air conditioner can respond to your needs automatically, helping create a more comfortable environment throughout the night.

‘WindFree Wearable Good Sleep’ Mode: Cooling That Works While You Sleep

Fall asleep, and your Samsung air conditioner already knows. Pair your Galaxy Watch or Galaxy Ring to the Bespoke AI WindFree Air Conditioner, and the mode automatically switches on by itself — without the need for remotes or fumbling in the dark.

When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

Designed to support quality sleep throughout the night, it automatically adjusts the room temperature in response to the different stages of a sleep cycle, as the optimal temperature for sleep is not fixed for the entire period that a person sleeps.

It continually modifies the temperature throughout the night, adjusting it approximately three times: cooling quickly as you fall asleep, maintaining a comfortable environment during deeper sleep, and gradually increasing the temperature as you wake. This helps create a more comfortable sleep environment, particularly during warm nights where maintaining the right temperature all night can be challenging.

Set Up ‘Good Sleep’ Mode In A Few Steps

1. Download the SmartThings app on your Galaxy Watch or Galaxy Ring and ensure your Bespoke AI WindFree air conditioner and wearable device are connected to the same Wi-Fi network.

2. Make sure your air conditioner is connected to SmartThings, and pair your compatible Galaxy wearable with your Galaxy smartphone.

3. In the SmartThings app, go to Routines > Create routine. Under If, select Sleep, then choose “When you fall asleep” as the trigger.

4. Under Then, select Control devices > Air Conditioner, turn on the air conditioner, and select Good Sleep or WindFree + Good Sleep under Options.

5. Wear your Galaxy Watch or Galaxy Ring to bed. Once your wearable detects that you have fallen asleep, the preset air conditioner settings will be activated automatically.

Additionally, your Galaxy Watch or Galaxy Ring can also monitor your sleep patterns and provide insights into how well you’re sleeping, helping you better understand your nightly routine.

For more information on the 2026 Bespoke AI WindFree air conditioner and how it pairs with your Galaxy ecosystem, visit https://www.samsung.com/my/air-conditioners/windfree.

Frequently Asked Questions

Q. How does ‘WindFree Wearable Good Sleep’ mode work?

It connects the air conditioner to compatible Galaxy wearables, such as the Galaxy Watch or Galaxy Ring, through SmartThings. When the wearable detects that you have fallen asleep, it automatically activates WindFree cooling throughout the night to create the ideal climate for a deep and pleasant sleep.

Q. What other features of Bespoke AI WindFree air conditioner can be part of my bedtime routine?

AI Fast & Comfort Cooling helps bring the temperature down quickly based on room conditions and usage patterns. Once the room is comfortable, it eases into WindFree cooling, providing relief without the uncomfortable cold blast of air.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. You must download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. ︎
2. The Samsung Consumer Insights survey included 1,233 respondents from four markets including Indonesia, Thailand, Philippines and Vietnam. ︎

“Consumers increasingly expect laundry appliances to do more than just clean well — they want technology that helps reduce energy consumption without adding complexity to daily life,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business, Samsung Electronics. “With the new Bespoke AI Washer Dryer, Samsung is taking the next step in providing users with appliances that redefine home living.”

Enhanced Energy Efficiency

The new Bespoke AI Washer Dryer meets top-tier energy efficiency ratings in applicable labeling systems in markets where it is available, with select models in European markets exceeding Class A minimum energy efficiency requirements by up to 35 percent.[3] The new washer-dryer leverages a combination of advanced technologies, including AI Ecobubble,[4] a circulation pump and optimized algorithms. Together, these innovations help reduce energy consumption without compromising cleaning performance.

In particular, AI Ecobubble transforms detergent into bubbles that more quickly penetrate fabrics. The technology improves soil removal by up to 20 percent[5] while enabling effective washing at lower temperatures.

Additionally, through AI Energy Mode[6] in SmartThings Energy,[7] users can monitor energy consumption and estimated electricity costs. When compatible cycles are selected, the feature can reduce energy use by up to 70 percent[8] by washing at lower temperatures and adjusting cycle time as needed.

Smarter Fabric Care for Every Load

The new Bespoke AI Washer Dryer provides specific cycles that help users to care for their laundry in smarter ways.

First, the Air Wash[9] cycle refreshes garments and bedding without water or detergent. Once the cycle is selected, it blows super-hot air onto the laundry to freshen fabrics. Through this function, Air Wash offers a convenient way to care for items that do not require a full wash cycle, helping maintain fabric quality over time.

Second, the AI Wash cycle works to make fabric care easier.[10] AI Wash automatically senses the weight, softness and soil level of each load, then intelligently dispenses the appropriate amount of water and detergent. It continuously adjusts soak, rinse and spin times to optimize washing performance for thorough yet gentle results. At the same time, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener for every wash.[11]

Connected Experiences Through SmartThings

Available on select models,[12] AI Control helps simplify laundry management through a more personalized experience. By learning user habits, including frequently used cycles and settings, the system can suggest cycles based on machine learning as well as periodic, weather and seasonal needs.[13] Through the SmartThings app, users can also access cycle recommendations, laundry planning features and troubleshooting support.

SmartThings supports Quick Remote[14] on compatible Galaxy smartphones, as well.[15] When users approach the appliance,[16] a Quick Remote interface can automatically appear on the phone,[17] providing convenient access to key controls such as power and start/stop[18] functions. This enables users to manage laundry more conveniently without needing to locate a separate control interface or open the SmartThings app.

Availability

The Bespoke AI Washer Dryer is available in capacities ranging from 8 kg to 11 kg. Starting with select markets, the product will be rolled out globally in a phased manner across additional regions. Availability, specifications, and features may vary by region and market[19].

[1] Applicable models: WD**HG********.

[2]  Class A rating is based on EU standards, not applicable in Malaysia.

[3] Based on Samsung internal testing. The energy consumption of the WD6400H (9 kg) model achieves an EEI of 33.8, which is up to 35 percent more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9 kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. Class A rating is based on EU standards, not applicable in Malaysia.

[4] AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. Applicable models: WD**HG6U******, WD**HG5U******.

[5] Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions.

[6] Can be applied when the selected washing temperature is 20-40°C.

[7] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[8] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on actual usage conditions.

[9] This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed t-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage.

[10] Actual results may vary depending on individual use. Applicable models: WD**HG6U94B***,

[11] Expected number of loads: Detergent compartment can hold general detergent for up to 18 loads. Flex compartment can hold one of the following: softener for up to 14 loads, general detergent for up to 10 loads or specialty detergent for up to 12 loads.

[12] Applicable models: WD**HG6U******, WD**HG5U******.

[13] Messages with cycle suggestions are displayed on a smartphone app.

[14] To use Quick Remote, the SmartThings app (version 1.8.13 or later) must be installed and connected to a wireless network with Bluetooth enabled. The feature is available only on Samsung Galaxy mobile devices running Android OS and supported on products released in 2024 or later. For air conditioners, the feature works within a 10-meter radius. Performance may vary if obstacles block the signal. Activation range and response time may differ depending on the user environment.

[15] A Wi-Fi connection and Samsung account are required.

[16] Device must be connected to the Wi-Fi network and registered in the SmartThings app.

[17] Automatic activation time varies depending on the user environment.

[18] Controllable functions may vary depending on product specification or the usage environment.

[19] This product won’t be available in Malaysia.

In many Malaysian households, air-conditioning is no longer a luxury — it is part of everyday living. But while cool air brings comfort, it can also create an unexpected challenge: keeping the home comfortable for everyone, especially the most sensitive members of the family such as infants and the elderly.

Anyone who has lived in a multi-generational household is familiar with squabbles over the air-conditioner remote. While younger family members may prefer a cooler room, older adults often find it too cold. Research on thermal comfort among older adults in Malaysia has found that seniors are particularly sensitive to temperature and airflow, with comfort levels influenced by factors such as age-related physiological changes, personal preferences and environmental conditions¹. In a tropical climate like Malaysia’s, maintaining a comfortable indoor environment is not simply about making a room colder — it is about creating a balanced cooling experience that supports rest, well-being and quality of life.

This is where the Samsung Bespoke AI WindFree Air Conditioner is designed to make a meaningful difference; by redefining what “cooling” feels like at home.

Gentle, intelligent cooling designed for real life

At the heart of the WindFree experience is Samsung’s signature airflow innovation: 23,000 micro air holes across the front panel. Instead of strong cold drafts, the system gently disperses air to create a “still air” environment that cools the room evenly — without the uncomfortable sensation of direct cold wind. This makes it especially suitable for overnight use in shared family spaces where comfort needs vary across generations.

Users can also choose from 5 Motion Wind modes, each designed for different cooling needs:

• Max Wind: delivers cooling up to 15% faster for instant comfort
• Surround Wind: distributes airflow evenly across the room
• Long Reach Wind: extends cooling coverage twice as far
• Down Wind: pushes warm air downward quickly for faster temperature balance
• WindFree Cooling: maintains a soft, gentle breeze-free environment for continuous comfort

Rather than relying on harsh bursts of cold air, the system adapts airflow distribution to maintain stable comfort throughout the night — ideal for households with babies, elderly parents, or multi-generational living arrangements.

Smarter energy use for everyday savings

Beyond comfort, the Bespoke AI WindFree system is also designed with efficiency in mind. By using AI-driven analysis of usage patterns and surrounding conditions, it helps optimize compressor operation to avoid unnecessary fluctuations; reducing energy consumption by up to 30%.²

This combination of intelligent cooling and energy efficiency is one of the reasons Samsung continues to earn strong consumer trust. In fact, according to a survey conducted in July 2025, 55% of Samsung air-conditioner owners report being highly satisfied with their purchase; significantly higher than the 16% reported among owners of other air-conditioner brands³, underscoring Samsung’s reputation for reliability, performance and innovation.

More importantly, consumers consistently cite four key reasons for choosing Samsung air conditioners: energy-efficient performance that helps keep electricity bills in check, excellent value for money, intelligent features such as AI-powered cooling and SmartThings connectivity, and the assurance that comes with one of the world’s most trusted consumer electronics brands⁴. Together, these strengths make Samsung air conditioners a smart long-term investment for families seeking greater comfort, convenience and peace of mind at home.

Designed for the modern family

The Bespoke AI WindFree Air Conditioner is ultimately built around a simple idea: comfort should not come at the expense of deciding who it should prioritize. Whether it is ensuring a baby sleeps soundly through the night, or allowing elderly family members to rest without discomfort from overcooling, the system brings a more thoughtful approach to indoor climate control.

In a home where every generation matters, cooling is no longer just about lowering temperature — it is about maintaining balance, comfort, and care for everyone under one roof.

Shop the latest Bespoke AI WindFree Air-Conditioner here: Samsung Inverter & Non-Inverter AC Air Conditioners

1. Shi Yin Chee, Older adults’ lived experiences of thermal comfort in senior-friendly accommodations for healthy aging in humid tropics, Asia Pacific Journal of Marketing and Logistics, Volume 38, Issue 1, 2024, Pages 7-28, ISSN 1355-5855, https://doi.org/10.1108/APJML-03-2024-0317 ︎
2. The testing was conducted Samsung’s 132m² residential environment laboratory temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner. Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
3. Samsung’s Members Connect AC Pain Points & Needs Share Back Report 2025 which was conducted with 58 participants, aged 18 to 55 years old in July 2025, in Malaysia. ︎
4. Samsung’s Members Connect AC Pain Points & Needs Share Back Report 2025 which was conducted with 58 participants, aged 18 to 55 years old in July 2025, in Malaysia. ︎

Samsung’s Bespoke AI appliances can now make it feel easy and seamless — from cooling the room before arrival to arranging game-night food, keeping the living room comfortable, and even taking care of cleanup afterward. For you, no matter what happens on the scoreboard, the experience at home can be a winning one.

Walk Into a Cooler Welcome

When all you want to do is get home and enjoy the game, opening the door to warm, still air can take the energy out of the evening before it even properly starts. Through SmartThings[1] you can remotely turn on your Bespoke AI WindFree Air Conditioner before you arrive. With Welcome Cooling,[2] the room can begin cooling while you are still on your way home, helping create a more comfortable space before anyone takes a seat.

By the time the door opens, the night already feels more settled. All you have to do is take your shoes off, take the cold drinks out and settle down on the couch.

Decide What To Serve With Ease

A perfect game-night would not be complete without good food, that is tasty, easy to share, quick to prepare, and simple enough to enjoy without missing the action. For that reason, the hardest part is often deciding what to make.

Bespoke AI Refrigerator Family Hub helps make that first decision easier with View Inside and SmartThings Food.[3] You can check and manage the ingredients registered in your Food List,[4] then receive recipe ideas based on what is already in the fridge. A few vegetables can become a refreshing side dish, cheese and leftovers can turn into a snack board, and then just one or two extra ingredients can bring it all together.

That quick check can also make the grocery run smarter. Chips, beer, ice cream, or celery, you can worry less about buying too much or forgetting the one thing that matters with the SmartThings app. Just pick up what you need and head home with a clearer plan for the night.

The goal is not complex, elaborate dishes. It’s to make it easier to prepare food that fits the rhythm of a summer match — quick bites, cold sides and shareable plates that keep everyone close to the screen.

Keep Cool When the Room Heats Up

Then the game begins.

A sudden counterattack, a shot off the post, a tense save — the room can warm up fast when everyone is moving around and getting excited.

Samsung Bespoke AI WindFree Air Conditioner’s Motion Wind[5] helps make comfort one less thing to think about. For a comprehensive cooling experience, Surround Wind creates a breeze that evenly reaches the room.

It is the kind of comfort that stays in the background. The snacks stay within reach, eyes stay on the screen, and the living room stays ready for every pass, save and cheer through the final result.

In these ways and more, Samsung home appliances help make summer sports nights at home feel smarter, smoother and easier to enjoy.

Images for illustration purposes only.

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Feature availability may vary by country, model and device.

[2] The Welcome & Away Care function uses smartphone geofencing and GPS to determine whether users are close to their personal set location. Performance may vary depending on the actual usage environment and the cooling function of each model.

[3] Available features may vary by country, region and model. Users may need to manually register, name or update ingredients and expiry dates in the Food List or SmartThings app. A Wi-Fi connection and Samsung account are required.

[4] The user may need to manually check and adjust the list to ensure its accuracy.

[5] Available modes and functions may vary by country, region and model.

Since the launch of the first-generation WindFree air conditioner in 2016 — the world’s first air conditioner to realize the functional innovation of WindFree Cooling — Samsung has continued to reshape the role of home appliances. The second generation expanded appliances into the realm of furniture, fundamentally changing the landscape of living spaces.

What changes, then, does the third generation of WindFree air conditioners bring after a decade of innovation? This year, Samsung introduced the new, AI-powered Bespoke AI WindFree Pro air conditioner, a unit that delivers cooling optimized to user environments and lifestyles. At the same time, its simple and restrained design offers a new interpretation of the relationship between appliances and living spaces.

The innovation and design excellence of the Bespoke AI WindFree Pro were further recognized by leading international design competitions, earning Winner awards at both the iF Design Award 2026 and the Red Dot Design Award 2026.

Samsung Newsroom spoke with Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group in the Digital Appliances (DA) Business to gain deeper insight into the journey behind the creation of the third-generation WindFree design.

▲ Pictured from left: Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group, DA Business

“An Air Conditioner That Resonates With Its Surroundings”: A New Paradigm for 10 Years of WindFree Design Innovation 

Q. It has been 10 years since Samsung introduced the world’s first WindFree design and changed the air conditioner paradigm. What was the design direction behind the new 2026 AI WindFree air conditioner?

Yuna Park: The key concept that defines the third-generation WindFree design is “resonance with space.” The 2026 Bespoke AI WindFree air conditioner uses radar sensors to precisely recognize both users and their living environments, delivering the most comfortable experience for each situation. Inspired by architectural elements, we removed details that unnecessarily draw attention and focused on creating a product that naturally blends into its surroundings through distinctive material expression.

“As technology becomes more advanced, appliances should blend into the background of a space rather than draw attention to themselves. The third-generation WindFree design creates a sense of unity that blurs the boundary between appliances and architecture.”

— Yuna Park

▲ The 2026 Bespoke AI WindFree Pro embodies the concept of “resonance with space.”

Q. What visual and structural changes were introduced in the newest Bespoke AI WindFree lineup and what design elements have been upgraded?

Yuna Park: While the second-generation design emphasized the aesthetic value of appliances through its “canvas design,” which framed the front of the product like a work of art, the third generation focuses on architectural expression that harmonizes with the entire space. We’ve simplified surface elements to their essence and redefined the relationship between function and space through refined dimensionality. The sculpted WindFree elements express the product’s functional evolution, while the areas that interact with surrounding furniture feature richer material expression to create a stronger sense of integration with the space.

▲ The third-generation WindFree design conveys a refreshing sense of comfort through carefully controlled gloss levels and refined texture detailing.

A Minimalist Design Inspired by the Wall Itself: Bespoke AI WindFree Pro

Q. The Bespoke AI WindFree Pro blends naturally into the wall as if it were part of a single surface. It creates a very different impression from conventional wall-mounted air conditioners. Where did this design inspiration come from?

Yuna Park: Traditional wall-mounted air conditioners have been limited by complex internal structures required to deliver performance, resulting in segmented forms that often felt at odds with modern interiors. This time, we returned to the fundamental idea of an appliance that hangs on a wall. We applied the clean vertical and horizontal lines often found in architecture to the product’s form. The upper section, where people’s eyes naturally rest, was intentionally kept clean so it could visually merge with the surrounding wall, while the functional area where air is discharged was clearly separated and positioned at the bottom. By dividing the layout according to architectural proportions, we were able to create a clean form that blends into the wall as though it were part of it.

“I wanted to reimagine the wall-mounted air conditioner — often seen as something that disrupts an interior — as a beautiful architectural element that feels like part of the wall.”

— Yuna Park

Q. What was the most challenging aspect of maintaining powerful cooling performance while achieving the minimalist appearance of a wall-mounted air conditioner?

Yuna Park: The multi-blade system, which precisely controls airflow, is a complex structure that plays a critical role in the air conditioner’s performance. If exposed, it could easily disrupt the clean lines of the exterior. Therefore, achieving the right balance between performance and aesthetics required close collaboration with the engineering team from the earliest stages of development. One of the key challenges was eliminating the visual disconnect caused by the exposure of internal mechanical structures when the two blades operate. To address this, we incorporated a sophisticated secondary blade that complements the movement of the main blade. Even when the blades are fully open during operation, the internal structures remain naturally concealed, allowing us to maximize cooling performance while maintaining a clean appearance at all times.

▲ The Multi-Blade structure of the 2026 Bespoke AI WindFree Pro optimizes airflow for faster and more efficient cooling

Q. Since wall-mounted air conditioners are often installed in bedrooms, studies and other personal spaces, what was the most important consideration in selecting colors and materials?

Sujong Kim: Neutrality was our highest priority. Personal spaces tend to reflect individual tastes more strongly than shared spaces such as living rooms. To avoid imposing a particular mood, we eliminated prominent gloss finishes and bold patterns. Instead, we applied a subtle etched texture that softly absorbs light and reduces visual fatigue. For color, we selected Essential White as the primary option because of its broad appeal. We also introduced Soapstone Charcoal, a deep yet soft dark tone designed for global markets — where demand for darker interior styles continues to grow. Together, these finishes create a calm and restrained atmosphere.

▲ 2026 Bespoke AI WindFree Pro blends in harmoniously with the home space.

Q. Are there any design details that consumers may not immediately notice but that you hope they will appreciate?

Yuna Park: To express the evolved identity of WindFree, we’ve carefully refined both the size of the WindFree micro air holes and the density of their arrangement. It is a subtle detail designed to create perfect visual balance within the product’s clean outline. Beyond the exterior, we also paid close attention to the finish quality of the internal structures. Even when glimpses of internal components are visible during operation, they are designed to appear visually organized and refined.

From Appliances to Spatial Value: Samsung WindFree Air Conditioners and the Pursuit of Sustainable Design

“I want to create a moment when users move beyond saying that the air conditioner has an impressive design and instead feel that their space — their home — has become more refined because of their WindFree air conditioner.”

— Sujong Kim

Q. Samsung WindFree air conditioners have become an element that helps complete the overall experience of a space. Looking ahead, where do you see the design heading and what goals would you like to achieve as a designer?

Yuna Park: As AI technology continues to evolve, appliances will become increasingly intelligent. What matters most, however, is not showcasing technology but delivering experiences that feel natural and comfortable to users. Future WindFree designs will continue to soften the mechanical presence of air conditioners and strengthen the sense of stability they bring to the relationship between people and spaces. As a designer, I will continue exploring new materials and design expressions that expand the user’s spatial experience. Ultimately, I want air conditioners to be recognized not simply as machines that manage air, but as distinctive objects that elevate the overall quality of a space.

Sujong Kim: Another important pillar is sustainability. The future direction of CMF[1] design lies in maintaining WindFree’s unique character and design integrity while actively incorporating recycled materials and environmentally conscious finishing processes. We also hope to explore the use of natural materials often found in premium furniture and architectural interiors, such as fabric, wood and stone. Our goal is to create products that feel less like appliances and more like original elements of the architecture itself. I want users to move beyond saying, “This air conditioner has a beautiful design,” and instead feel, “My space — my home — has become more refined because of my WindFree air conditioner.”

Behind the comfort we enjoy every day lies the tireless dedication and thoughtful craftsmanship of designers who continuously refine the technologies that support it. By advancing both performance and design without compromise, Samsung WindFree air conditioners continue to enhance the value of the spaces people create. Having redefined the role of the air conditioner with each generation, WindFree is set to continue its evolution.

[1] Color, Material and Finishing. 

The idea for WindFree began with a fundamental cooling paradox. Consumers wanted cool air, yet many disliked the uncomfortable feeling of direct cold wind. So, Samsung began researching how to solve this issue. The over-arching goal was simple: how can an air conditioner keep people cool without blowing cold air directly onto them?

Research first began in 2011, and after four years of development, Samsung succeeded in creating a hybrid airflow structure capable of simultaneously delivering both direct and indirect airflow. This laid the foundation for WindFree, which has become a signature feature of Samsung air conditioners.

Over a decade later, WindFree continues to receive positive feedback. According to Samsung’s global survey,[1] consumers cited “comfortable sleep” (58%) and “energy savings compared to normal mode” (51%) as two of the biggest reasons they preferred WindFree cooling.

In fact, existing users reported the highest levels of satisfaction when using WindFree mode for “comfortable sleep” (48%), “minimizing physical irritation” (47%), and “maintaining cooling after lowering indoor temperature” (47%). In addition, 80% of existing users expressed willingness to repurchase an air conditioner equipped with WindFree technology in the future.[2]

Meet the Bespoke AI WindFree Pro

In 2026, Samsung is advancing this cooling technology further with the introduction of the Bespoke AI WindFree Pro Air Conditioner.[3]

At the center of the new model’s capabilities are its 23,000 micro air holes, designed to deliver gentle and even airflow throughout the space. Its advanced airflow structure evenly disperses air through the micro air holes to create a still-air environment,[4] cooling without creating cold spots or the unpleasant sensation of direct cold wind on the skin.

The exterior design has also changed significantly. While maintaining the micro air holes essential for WindFree cooling, Samsung redesigned the front surface with a simpler grid shape that fits more naturally into interior spaces. By seamlessly blending with the vertical and horizontal lines, repetitive grids, and planes commonly found in modern interiors, the design becomes part of the surrounding environment.

In terms of color choices, the new Essential White with a patina texture adds a warm and elegant touch, while the Soapstone Charcoal[5] finish combines softly matte surfaces with subtle glossy details to create a refined and sophisticated aesthetic.

Introducing AI Motion Wind

Another Samsung survey[6] found that consumers increasingly expect AI to reduce the burden of manual control and actively manage cooling for their air conditioners. In other words, rather than simply relying on smart app connectivity, consumers showed a preference for AI-applied cooling features that automatically adjust between direct and indirect airflow modes while optimizing energy-efficient cooling performance.

Samsung’s answer to those expectations is AI Motion Wind,[7] a new system in this year’s Bespoke AI WindFree Pro that offers seven different wind modes; Max Wind, Surround Wind, Long Reach Wind, Down Wind, AI Direct Wind, AI Indirect Wind, and WindFree.

At the center of the experience are the new Motion Wings, which consist of two outer blades positioned at the top and bottom, along with one inner blade in the middle. The redesigned blade assembly provides twice the adjustment range for both vertical and horizontal airflow angles.[8] Depending on the selected mode, the blades automatically adjust their direction and opening angles, forming a distinctive new airflow system.

For example, Max Wind mode fully opens the outer wings to deliver cooling up to 15% faster,[9] while Long Reach Wind mode extends the blades forward to send cool air twice as far across the room,[10] enabled by the redesigned structure that allows airflow to be directed further outward from the front of the air conditioner.

AI Direct Wind and AI Indirect Wind[11] are also integral to the user experience. With a radar sensor capable of recognizing up to two occupants, the system analyzes user preferences and recommends optimized temperatures. AI Direct Wind follows users with targeted cooling, while AI Indirect Wind maintains comfort without blowing air directly onto the user.

The impact becomes more noticeable in everyday situations, for diverse lifestyles. When children are playing in the living room, for example, AI Motion Wind can dynamically adjust airflow to follow their movement and maintain cooling comfort. Then, during quieter moments, users can activate Surround Wind mode to evenly cool the entire space.

A Continual Evolution Around Consumer Needs

Samsung’s Bespoke AI appliances continue to evolve with the goal of enabling better living. By focusing on consumer feedback and developing technologies around real user needs, the company is redefining how people experience life and comfort at home.

Watch the video below to learn more about the new Bespoke AI WindFree Pro Air Conditioner.

^[1] Data source: Global Feature & Form Factor Study conducted in May 2024 across 6 countries

[2] Data source: Global Feature & Form Factor Study conducted in May 2024. Based on the responses from 382 WindFree air conditioner owners among all respondants

[3] Availability and functions may vary by model, region, and country. Applicable model: AR80H*********

[4] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “still air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[5] This color is subject to region and is not available in Malaysia.

[6] Data source: Global AC Lineup Study conducted in 2026

[7] AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. This feature is not available in our Samsung Malaysia Electronics models. We only have Motion Wind, with 5 different modes – not including SI Direct Wind and AI Indirect Wind.

[8] The blade motion range has been expanded from 30~80°(45°) to front 0~90° and bottom -70~0°.

[9] Based on internal testing on the AR70H12CAAWNER compared with the Samsung conventional AQ12EASER model

  – Installation area of 68㎥ at 35℃, standard outdoor cooling conditions.

  – Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode.

  – Values may vary depending on the actual testing conditions and environment. 

[10] Based on internal testing on the AR70H12CAAWNER compared with the previous AR12TXCAAWKEU model

   – Installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling conditions.

   – Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting.

[11] These 2 features are subject but region. SME models do not have AI Direct Wind and AI Indirect Wind.