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		<title>Home Appliances &#8211; Samsung Newsroom Malaysia</title>
		<atom:link href="https://news.samsung.com/my/category/products/home-appliances-products/feed" rel="self" type="application/rss+xml" />
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            <url>https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_my.png</url>
            <title>Home Appliances &#8211; Samsung Newsroom Malaysia</title>
            <link>https://news.samsung.com/my</link>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
		<lastBuildDate>Tue, 21 Apr 2026 13:37:28 +0000</lastBuildDate>
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				<title>[Video] Discover Your Ideal Bespoke AI Laundry Appliance Setup</title>
				<link>https://news.samsung.com/my/video-discover-your-ideal-bespoke-ai-laundry-appliance-setup?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 21 Apr 2026 13:37:28 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[Bespoke AI Laundry Combo™]]></category>
		<category><![CDATA[Bespoke AI Laundry Hub]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
                <guid isPermaLink="false">https://bit.ly/3Qm7foS</guid>
									<description><![CDATA[The criteria for choosing a home appliance have fundamentally changed. Performance is still important, but there’s a new focus on how well a product fits into]]></description>
																<content:encoded><![CDATA[<p>The criteria for choosing a home appliance have fundamentally changed. Performance is still important, but there’s a new focus on how well a product fits into your home’s layout and aligns with your lifestyle. This is especially true for laundry appliances, where installation space and daily routines vary depending on the living environment and household composition.</p>
<p>&nbsp;</p>
<p>Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.</p>
<p>&nbsp;</p>
<p>Watch the video below to find the ideal Bespoke AI laundry solution for your home.</p>
<p>&nbsp;</p>
<div style="max-width: 480px; margin: 0 auto;">
<div class="youtube_wrap" style="padding-bottom: 178%;"><iframe title="Fit Your Laundry Your Way | Bespoke AI Laundry" src="https://www.youtube.com/embed/tE43yoEH6yU?si=Qcft1uNrq1M8vne3" width="350" height="622" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
</div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Bespoke AI Laundry Combo: Wash and Dry in a Single Unit</strong></span></h3>
<p>Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.</p>
<h3></h3>
<h3></h3>
<h3><span style="color: #000080;"><strong>Bespoke AI Laundry Hub: Handle Large Loads With Ease</strong></span></h3>
<p>The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.</p>
<p>&nbsp;</p>
<p><strong> </strong></p>
<h3><span style="color: #000080;"><strong>Bespoke AI Washer and Dryer: Design Your Laundry, Your Way</strong></span></h3>
<p>If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Find the Perfect Match on Samsung.com.my</strong></span></h3>
<p>In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com.my designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.</p>
<p>&nbsp;</p>
<p>Try out the ‘Help Me Choose’ feature here: <a href="https://www.samsung.com/my/washers-and-dryers/help-me-choose/" target="_blank" rel="noopener">https://www.samsung.com/my/washers-and-dryers/help-me-choose/</a></p>
<p>&nbsp;</p>
<p><span> </span></p>
<p>&nbsp;</p>
<h6><strong><em><a href="#_ftnref1" name="_ftn1">[1]</a> The capacity may vary by market.</em></strong></h6>
<h6><strong><em><a href="#_ftnref2" name="_ftn2">[2]</a> The capacity may vary by market.</em></strong></h6>
]]></content:encoded>
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				<title>Samsung Showcases Expanded HVAC Portfolio at MCE 2026</title>
				<link>https://news.samsung.com/my/samsung-showcases-expanded-hvac-portfolio-at-mce-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 17 Apr 2026 10:45:56 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Bespoke AI WindFree Pro]]></category>
		<category><![CDATA[DVM S2]]></category>
		<category><![CDATA[EHS]]></category>
		<category><![CDATA[MCE (Mostra Convegno Expocomfort)]]></category>
		<category><![CDATA[MCE2026]]></category>
                <guid isPermaLink="false">https://bit.ly/4tg5fNk</guid>
									<description><![CDATA[Samsung Electronics announced its participation in Mostra Convegno Expocomfort (MCE) 2026, a leading international trade fair for heating, ventilation, air]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics announced its participation in Mostra Convegno Expocomfort (MCE) 2026, a leading international trade fair for heating, ventilation, air conditioning and refrigeration (HVAC+R), renewable energy and water solutions, held March 24–27 at Fiera Milano in Milan. Samsung showcased a broad range of HVAC innovations spanning residential, commercial and smart building applications — including, for the first time, a joint display featuring key products from FläktGroup, the leading European HVAC company <a href="https://news.samsung.com/global/samsung-electronics-completes-acquisition-of-hvac-company-flaktgroup">acquired</a> by Samsung the previous year.</p>
<p>&nbsp;</p>
<p>“Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year,” said Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances (DA) Business at Samsung Electronics. “At MCE 2026, we demonstrated how our approach translated into better living — and invited everyone to experience it firsthand.”</p>
<p>&nbsp;</p>
<p>At MCE 2026, Samsung organized its booth into dedicated product and service zones — including EHS, WindFree<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, Chiller and DVM areas, along with a SmartThings service zone — demonstrating how its solutions worked together to support a more integrated and comfortable environment.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Next-Generation Residential Comfort With Bespoke AI WindFree Pro</span></h3>
<p>At its booth, Samsung presented its latest Bespoke AI WindFree Pro air conditioner, featuring a refreshed exterior design that complemented modern living spaces. To elevate everyday comfort, it offered an expanded range of personalized cooling experiences, building on Samsung’s WindFree<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> heritage.</p>
<p>&nbsp;</p>
<p>At the heart of the model was Motion Wind — a three-blade system<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> that created seven tailored airflow patterns<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, ranging from powerful Max Wind for rapid cooling to gentle WindFree<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> for draft-free comfort. The two AI-driven modes<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> were AI Direct Wind, which followed the user with targeted airflow for immediate cooling, and AI Indirect Wind, which kept the user comfortable without blowing air directly onto them.</p>
<p>&nbsp;</p>
<p>The model also featured AI Fast &amp; Comfort Cooling<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a>, which analyzed indoor and outdoor temperature, humidity and room size to automatically activate the appropriate cooling mode — Fast Cooling for instant temperature reduction, WindFree<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> for comfortable draft-free cooling and Dry Comfort for pleasant dehumidification without cold air. Users could also activate AI Energy Mode via the SmartThings app, which analyzed usage patterns and environmental conditions to reduce energy consumption by up to 30%.<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>All-in-One Heat Pump System for Year-Round Home Comfort</strong></span></h3>
<p>In the EHS zone, Samsung spotlighted an all-in-one heat pump system that combined a single outdoor unit with an indoor unit (EHS ClimateHub) to support space heating, cooling and domestic hot water through both air and water in one integrated system.</p>
<p>&nbsp;</p>
<p>The system enabled flexible, year-round residential operation, supporting simultaneous functions such as water-based space heating with air heating, water cooling with air cooling or hot water supply combined with air heating — delivering adaptable comfort across seasons. The fully integrated design also enabled efficient heat recovery; rather than discharging heat absorbed during cooling outdoors, the system redirected it for water-based space heating or domestic hot water production — and vice versa. This resulted in a COP of up to 8.2,<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a> making it a highly energy-efficient solution for year-round residential comfort.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Strengthening HVAC Solutions for Various Commercial Needs</strong></span></h3>
<p>Samsung also showcased a broad lineup of commercial HVAC solutions, including DVM systems and chiller offerings tailored to diverse building requirements.</p>
<p>&nbsp;</p>
<p>This included Samsung’s latest VRF system, named DVM S2+. The new DVM S2+ was equipped with R32 refrigerant in line with global standards, as well as built-in safety measures that ensured peace of mind. It also featured on-device AI capabilities that added convenience.<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> For example, AI Adaptive Control<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a> adjusted the outdoor unit’s performance based on its surroundings to help reduce energy usage by up to 25%<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a> under certain conditions.</p>
<p>&nbsp;</p>
<p>Another key highlight at MCE 2026 was the inclusion of solutions from FläktGroup, whose acquisition had strengthened Samsung’s applied HVAC capabilities — particularly in large-scale facilities such as data centers. FläktGroup’s lineup for the event included core products such as air handling units (AHUs), chilled beams, fan coil units (FCUs) and other air terminal solutions, demonstrating expanded capabilities across commercial and industrial environments.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Connected Control for Daily Comfort</strong></span></h3>
<p>Samsung demonstrated how connected services simplified HVAC management across homes and businesses. Visitors explored usage scenarios enabled by SmartThings Pro, including streamlined monitoring, integrated device control and energy insights designed to provide comfort and operational efficiency.</p>
<p>&nbsp;</p>
<p>Samsung remained committed to expanding its HVAC business globally through continued innovation across residential, commercial and smart building applications. Visitors to Samsung’s booth at MCE 2026 explored the latest products and connected solutions, engaged with representatives and experienced Samsung’s vision for smarter, more comfortable environments.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-34882 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-Digital-Appliances-MCE-2026-Bespoke-AI-WindFree-Pro-EHS-ClimateHub-HVAC_dl1-e1776391122203.jpg" alt="" width="4095" height="2304" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><strong><a href="#_ftnref1" name="_ftn1">[1]</a> Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle).</strong></em></h6>
<h6><em><strong><a href="#_ftnref2" name="_ftn2">[2]</a> SmartThings server stores user data, preferences and usage patterns to suggest the most useful options.</strong></em></h6>
<h6><em><strong><a href="#_ftnref3" name="_ftn3">[3]</a> AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode.</strong></em></h6>
<h6><em><strong><a href="#_ftnref4" name="_ftn4">[4]</a> To use AI Fast &amp; Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required.</strong></em></h6>
<h6><em><strong><a href="#_ftnref5" name="_ftn5">[5]</a> The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb / wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.</strong></em></h6>
<h6><em><strong><a href="#_ftnref6" name="_ftn6">[6]</a> Samsung internal testing, A2W W45, A2A Indoor Air 27°C [DB] / 19°C [WB], Outdoor Air 35°C [DB] / 24°C [WB]</strong></em></h6>
<h6><em><strong><a href="#_ftnref7" name="_ftn7">[7]</a> Depending on the model, AI Core may be included as standard or require separate purchase. New AI features were internally tested according to Samsung’s internal regulations. The testing environment for each AI function may be different.</strong></em></h6>
<h6><em><strong><a href="#_ftnref8" name="_ftn8">[8]</a> Users can activate AI Adaptive Control using the Samsung wired remote control or with the SmartThings App.</strong></em></h6>
<h6><em><strong><a href="#_ftnref9" name="_ftn9">[9]</a> Based on internal testing in Samsung’s home environment laboratory (approximately 122.1 m³), using the AM072HCVGFG / AA model outdoor unit and AM007FE1DCG / AA and AM048FE4DCG / AA model indoor units. The test conditions: an outdoor dry bulb temperature of 35°C, an outdoor wet bulb temperature of 24°C, operating in the Cooling mode for 6 hours to compare the energy consumption with and without the AI Adaptive Control feature. Results may vary depending on environmental factors and individual use.</strong></em></h6>
]]></content:encoded>
																				</item>
					<item>
				<title>[Interview] Growth Through HVAC: Samsung Leads the Market With AI and Hyperconnected Solutions</title>
				<link>https://news.samsung.com/my/interview-growth-through-hvac-samsung-leads-the-market-with-ai-and-hyperconnected-solutions?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 18 Mar 2026 10:00:29 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AHR Expo]]></category>
		<category><![CDATA[AHR Expo 2026]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[Interview]]></category>
                <guid isPermaLink="false">https://bit.ly/4bxea5s</guid>
									<description><![CDATA[From February 2 to 4, the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) — North America’s largest heating, ventilation, air]]></description>
																<content:encoded><![CDATA[<p>From February 2 to 4, the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) — North America’s largest heating, ventilation, air conditioning and refrigeration (HVACR) trade show — took place in Las Vegas. Hosted by the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE), this year’s event brought together more than 1,800 global companies, showcasing the latest technologies and industry trends from around the world.</p>
<p>&nbsp;</p>
<p>At the exhibition, Samsung Electronics operated a 350-square-meter booth and presented its vision for next-generation HVAC solutions under the theme “Enabling Better Living.” Spanning residential to commercial applications, Samsung demonstrated how AI-driven energy management and advanced maintenance innovations can deliver tangible benefits in real-world environments.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom sat down with Hye-seong Baek, Vice President of the Digital Appliances (DA) Business at Samsung Electronics, to discuss the company’s HVAC innovations and strategies.</p>
<p>&nbsp;</p>
<div id="attachment_34414" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34414 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-1_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions.jpg" alt="" width="1000" height="736" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-1_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-1_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions-765x563.jpg 765w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-1_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions-768x565.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Hye-seong Baek, Vice President of Digital Appliances (DA) Business at Samsung Electronics</p></div>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h3><strong> Q. </strong><strong>What were the key factors behind Samsung</strong><strong>’s</strong><strong> participation in this year’s AHR Expo?</strong></h3>
<p>Since Samsung’s first official debut in 2015, Samsung has showcased its latest innovations at the AHR Expo every year. Additionally, North America is the world’s second-largest HVAC market, and it represents a critical arena where the industry’s most advanced technologies compete.</p>
<p>&nbsp;</p>
<p>At this year’s exhibition, Samsung directly engaged with its partners to share its differentiated business vision and AI-based HVAC solutions, while further strengthening mid- to long-term partnerships built on mutual trust.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Q. What were the key products and solutions showcased at this year’s Expo?</strong></h3>
<p>Samsung unveiled a wide range of solutions that bring enhanced convenience and connectivity to diverse industrial applications and customer environments.</p>
<p>&nbsp;</p>
<p>In the commercial segment, Samsung introduced the DVM S2+, a high-efficiency, large-capacity air-conditioning solution with significantly enhanced AI capabilities. At its core is on-device AI that learns from its environment in real time to minimize energy consumption while delivering optimal indoor comfort.</p>
<p>&nbsp;</p>
<p>In line with residential sustainability trends, Samsung is targeting the North American unitary<a href="#_ftn1" name="_ftnref1">[1]</a> market with Hylex, an inverter-based outdoor unit that uses the low global warming potential (GWP)<a href="#_ftn2" name="_ftnref2">[2]</a> R454B refrigerant, as a key product. The newly introduced Hylex features inverter technology that delivers high energy efficiency, low noise and a compact design tailored to North American consumer preferences.</p>
<p>&nbsp;</p>
<p>Samsung also strengthened its EHS lineup of residential air-to-water heat pumps (AWHPs), offering a practical alternative to conventional fossil-fuel boilers while maximizing hot-water supply and heating efficiency.</p>
<p>&nbsp;</p>
<div id="attachment_34415" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34415 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-2_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-2_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-2_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions-844x563.jpg 844w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-2_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Samsung Electronics showcased its HVAC system and solutions at the AHR Expo 2026</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Q. </strong><strong>At this year’s CES, Samsung shared its vision of HVAC solutions </strong><strong>serving </strong><strong>as a new growth engine. Why is Samsung </strong><strong>increasingly </strong><strong>focusing on th</strong><strong>e HVAC</strong><strong> sector?</strong></h3>
<p>HVAC is a core technology that regulates temperature and humidity across residential, commercial and industrial facilities, and the HVAC sector plays an essential role in supporting everyday life by providing optimal air conditions in these spaces. In recent years, the market has gained further momentum amid global efforts to address climate change, paired with increasingly comprehensive regulations on eco-conscious energy use. Looking ahead, Samsung anticipates the market to grow annually at a stable rate of approximately 5%.</p>
<p>&nbsp;</p>
<p>Samsung is focusing on scaling HVAC services in connection with smart homes and smart cities. By integrating Samsung’s AI technologies and SmartThings across the broader HVAC market, Samsung expects to see strong potential to create meaningful synergies ranging from remote maintenance to energy cost optimization.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Q. What do you see as the key trends </strong><strong>shaping </strong><strong>the U.S. HVAC market in 2026? </strong></h3>
<p>This year, the key trends in the U.S. market are sustainability and high efficiency. Environmental regulations such as the adoption of low-GWP refrigerants are continuing to expand into the commercial sector, alongside new design and installation standards being introduced. In response, the market is shifting away from high energy-consuming, fixed-speed air conditioners toward high-efficiency inverter heat pump systems.</p>
<p>&nbsp;</p>
<p>In the residential segment, demand for eco-conscious HVAC heat pumps is steadily increasing, while the adoption of VRF(Variable Refrigerant Flow) systems is accelerating in the commercial sector. This is driving greater diversification across HVAC solutions, while rising demand for AI data centers and high-performance computing is fueling the growth of precision cooling systems as an increasingly important market segment.</p>
<p>&nbsp;</p>
<p>Moreover, AI-based predictive maintenance and optimization technologies — along with comfort and energy-saving solutions enabled by a wide range of IoT sensors — are becoming more widespread, with improvements in energy and operational efficiency emerging as a key industry trend.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Q</strong><strong>. W</strong><strong>hat sets Samsung apart from its competitors</strong><strong> in the highly competitive North American HVAC market</strong><strong>?</strong></h3>
<p>In North America, the residential segment accounts for approximately 70% of the HVAC market, while the commercial segment represents about 30%. In the residential space, Samsung is expanding its regional distribution network with Samsung Lennox HVAC North America, its joint venture with leading residential HVAC provider Lennox. Through this venture, Samsung leverages its energy-efficient, inverter-based ductless lineup.</p>
<p>&nbsp;</p>
<p>In the commercial segment, Samsung is working closely with FläktGroup, Europe’s largest HVAC equipment provider — which the company recently acquired. Together, the companies offer comprehensive, customized solutions centered on modular chillers,<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> tailored for high-value applications such as data centers and cleanrooms.</p>
<p>&nbsp;</p>
<p>Above all, Samsung’s most distinctive strength lies in the hyperconnectivity enabled by SmartThings and SmartThings Pro. In residential settings, this means continuously evolving experiences as a result of seamless connectivity, while in commercial environments, it manifests as advanced solutions that significantly enhance building-wide energy optimization and maintenance efficiency.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Q. </strong><strong>What are Samsung’s goals in the North American HVAC market?</strong></h3>
<p>The goal is clear: to leap forward as a top-tier HVAC player in the North American market by leveraging advanced technologies and a diverse product portfolio.</p>
<p>&nbsp;</p>
<p>Building on Samsung’s unique strengths in the ductless segment, Samsung is planning to expand into the ducted market — where centralized systems are the norm — through strategic synergies with FläktGroup. With the combination of Samsung’s chiller technologies and FläktGroup’s advanced cooling solutions, Samsung will deliver optimized solutions for data center applications.</p>
<p>&nbsp;</p>
<p>In parallel, Samsung will continue to accelerate the rollout of products with low GWP and further strengthen AI-powered energy-saving technologies. Through these efforts, Samsung aims to deliver a differentiated, integrated energy management experience for consumers in the North American residential market, where heating and cooling account for a significant share of electricity consumption.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-34416 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-3_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions.jpg" alt="" width="1000" height="1333" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-3_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-3_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions-422x563.jpg 422w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Photo-3_Growth-Through-HVAC-Samsung-Leads-the-Market-With-AI-and-Hyperconnected-Solutions-768x1024.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://news.samsung.com/my/">https://news.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><strong><a href="#_ftnref1" name="_ftn1">[1]</a> Commonly used in North America, residential unitary systems cool homes and mid-sized buildings by distributing chilled air through ductwork.</strong></em></h6>
<h6><em><strong><a href="#_ftnref2" name="_ftn2">[2]</a> A metric that indicates the amount of energy the emission of 1 ton of gas will absorb over a given period of time, relative to the emission of 1 ton of carbon dioxide.</strong></em></h6>
<h6><em><strong><a href="#_ftnref3" name="_ftn3">[3]</a> A system designed with cooling capacity divided into multiple independent modules, enabling a stable supply of heating and cooling to meet a building or facility’s load requirements.</strong></em></h6>
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				<title>Samsung Highlights Bespoke AI and Dacor Kitchen Appliance Innovations at KBIS 2026</title>
				<link>https://news.samsung.com/my/samsung-highlights-bespoke-ai-and-dacor-kitchen-appliance-innovations-at-kbis-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 20 Feb 2026 15:50:12 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[Dacor]]></category>
		<category><![CDATA[KBIS]]></category>
		<category><![CDATA[KBIS 2026]]></category>
                <guid isPermaLink="false">https://bit.ly/4c5hiaG</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd. announced it is showcasing its connected, AI-powered kitchen vision at the Kitchen & Bath Industry Show (KBIS) 2026,]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33989" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-Digital-Appliances-Bespoke-AI-and-Dacor-Kitchen-Appliances-KBIS-2026_main1-1000x547.jpg" alt="" width="1000" height="547" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-Digital-Appliances-Bespoke-AI-and-Dacor-Kitchen-Appliances-KBIS-2026_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-Digital-Appliances-Bespoke-AI-and-Dacor-Kitchen-Appliances-KBIS-2026_main1-768x420.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. announced it is showcasing its connected, AI-powered kitchen vision at the Kitchen &amp; Bath Industry Show (KBIS) 2026, being held in Orlando, Florida from Feb. 17-19. Bringing together its Bespoke AI lineup and Dacor, its premium built-in kitchen brand, Samsung is introducing a premium wine culture that redefines modern living with smart storage, sophisticated design and AI innovation<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> — setting a new standard for smart and reliable homes.</p>
<p>&nbsp;</p>
<p>“The kitchen is evolving into the center of home life, and Samsung continues to introduce intelligent solutions that organically connect appliances, services and everyday experiences,” said Sang Jik Lee, Executive Vice President and Head of the Sales and Marketing Team for the Digital Appliances Business at Samsung Electronics. “At KBIS, we are showing how Dacor redefines modern living by blending functionality, aesthetics, and smart technology, setting the future of kitchen—where every detail elevates form and function.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Dacor&#8217;s Premium Wine Culture and the Innovative Design of the &#8216;Hidden Kitchen&#8217;</strong></span></h3>
<p>At the exhibition, a dedicated wall is showcasing Dacor’s refined offerings, developed with wine aficionados in mind. On display are the 24-Inch Undercounter Wine Cellar, Wine Column and Built-in Wine Dispenser, the last of which holds up to four bottles of wine and features dual temperature zones that preserve wines by maintaining separate recommended storage temperatures for each red and white wine. Additionally, with a simple touch, user can select and serve the appropriate amount of wine.</p>
<p>&nbsp;</p>
<p>Dacor is also introducing sleek and organized kitchen designs that seamlessly blend into the overall ambiance of the home when not in use. These designs emphasize the idea of a &#8220;hidden kitchen&#8221; concealed within curved columns or furniture and encompassing a complete lineup — a refrigerator, cooktop and the 2025 LUXE RED Design Award-winning 24-Inch Dishwasher — ensuring both practicality and functionality.</p>
<p>&nbsp;</p>
<p>Dacor’s premium appliances also support SmartThings<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> connectivity, enabling users to manage key functions through their connected ecosystem.</p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Bespoke AI: Smart, Connected and Reliable Kitchen Innovation</strong></span></h3>
<p>Also, on display at KBIS is the Bespoke AI Refrigerator Family Hub, which features the innovation AI Vision.  Powered by advanced camera-based recognition technology. This allows users to effortlessly check the contents of their refrigerator and efficiently manage ingredient lists<sup>2</sup>. Previously, the system could recognize up to 37 types of fresh food and 50 types of pre-registered processed food directly on-device.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> Samsung plans to enhance this feature to overcome existing limitations, enabling recognition of an even greater variety of food items.</p>
<p>&nbsp;</p>
<p>A diverse range of Bespoke AI products — including dishwashers, ovens and laundry appliances — are also on display for KBIS visitors to experience. Connected control through SmartThings<span>2</span> is a key differentiator of these products, as it allows users to conveniently monitor devices from their smartphones.  The seamless harmony among these kitchen appliances is further enhanced by Bixby<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> voice control. For example, a user can stand in front of the refrigerator and ask, &#8220;Hi Bixby, can you recommend a recipe based on my food list?&#8221; Then, it offers recipes and guided cooking instructions.<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a></p>
<p>&nbsp;</p>
<p>Since reliability is a major factor in making a connected ecosystem strong and stable, Samsung has dedicated a part of its exhibit to its commitment to assuring the quality of Bespoke AI products and services that are available to consumers after purchase. Along with regular software updates, Samsung offers Home Appliance Remote Management (HRM)<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>, which is a service that can help consumers understand and manage the status of appliances through monitoring<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a>, diagnosis, and remote service support.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Samsung at KBIS 2026</strong></span></h3>
<p>KBIS 2026 runs Feb. 17-19, and Samsung’s exhibit is located at booth W2073 in the <a href="https://kbis.a2zinc.net/kbis2026/Public/eventmap.aspx?EventId=1940&amp;MapItBoothID=1981291&amp;MapItBooth=W2073&amp;MapID=1407" target="_blank" rel="noopener">West Hall</a> of the Orange County Convention Center.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><a href="#_ftnref1" name="_ftn1"><strong>[1]</strong></a> AI-powered functions are available only on Bespoke AI models</em></h6>
<h6><em><a href="#_ftnref2" name="_ftn2"><strong>[2]</strong></a> Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. <img src="https://s.w.org/images/core/emoji/11/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</em></h6>
<h6><em><a href="#_ftnref3" name="_ftn3"><strong>[3]</strong></a> As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.</em></h6>
<h6><em><a href="#_ftnref4" name="_ftn4"><strong>[4]</strong></a> Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.</em></h6>
<h6><em><a href="#_ftnref5" name="_ftn5"><strong>[5]</strong></a> A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the &#8216;Food&#8217; service within the SmartThings App in the AI Home menu.</em></h6>
<h6><em><a href="#_ftnref6" name="_ftn6"><strong>[6]</strong></a> HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</em></h6>
<h6><em><a href="#_ftnref7" name="_ftn7"><strong>[7]</strong></a> HRM does not monitor personal information, only information regarding device operation status and history. Proactive HRM applies only to certain device problems, not all cases.</em></h6>
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				<title>[Infographic] Samsung Family Hub Refrigerator: 10 Years of Record-Breaking Innovation at CES</title>
				<link>https://news.samsung.com/my/infographic-samsung-family-hub-refrigerator-10-years-of-record-breaking-innovation-at-ces?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 27 Jan 2026 13:25:39 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[CES Innovation Awards]]></category>
		<category><![CDATA[Family Hub]]></category>
		<category><![CDATA[infographic]]></category>
                <guid isPermaLink="false">https://bit.ly/4k0g5TX</guid>
									<description><![CDATA[Since 2016, Samsung Electronics’ Family Hub refrigerator[1] has challenged common assumptions about what a refrigerator can be, expanding the appliance’s role]]></description>
																<content:encoded><![CDATA[<p>Since 2016, Samsung Electronics’ Family Hub refrigerator<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> has challenged common assumptions about what a refrigerator can be, expanding the appliance’s role beyond simple food storage.</p>
<p>&nbsp;</p>
<p>The Family Hub introduced the concept of food management, setting an entirely new paradigm for the kitchen by integrating a screen and IoT technology to deliver smarter ingredient management. Since then, it has continued to evolve into a true home companion that uses displays, built-in cameras and voice interaction to better understand and engage with users. Over the years, the Family Hub has pushed beyond traditional boundaries to reshape the everyday kitchen experience.</p>
<p>&nbsp;</p>
<p>Samsung’s ongoing commitment to innovation has been continually recognized at CES — the world’s largest stage for consumer technology in the United States — with the Family Hub earning recognition at the CES Innovation Awards for 10 years.<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></p>
<p>&nbsp;</p>
<p>Learn more about how Samsung Family Hub has evolved over the past decade in the infographic below.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-33726 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Samsung-Family-Hub-10-Years-of-Innovation-Infographic_main1ff.jpg" alt="" width="1000" height="3411" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Samsung-Family-Hub-10-Years-of-Innovation-Infographic_main1ff.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Samsung-Family-Hub-10-Years-of-Innovation-Infographic_main1ff-165x563.jpg 165w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Samsung-Family-Hub-10-Years-of-Innovation-Infographic_main1ff-768x2620.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Samsung-Family-Hub-10-Years-of-Innovation-Infographic_main1ff-300x1024.jpg 300w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://news.samsung.com/my/" rel="noopener">https://news.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><a href="#_ftnref1" name="_ftn1"><span><em><strong>[1]</strong></em></span></a><em> Product availability and specifications may vary according to region. </em></h6>
<h6><a href="#_ftnref2" name="_ftn2"><span><em><strong>[2]</strong></em></span></a><em> Family Hub refrigerator being named a CES Innovation Award Honoree 12 times and earning one Best of Innovation win.</em></h6>
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				<title>Samsung Launches New Tool To Help Consumers Find Their Ideal Washing Machine</title>
				<link>https://news.samsung.com/my/samsung-launches-new-tool-to-help-consumers-find-their-ideal-washing-machine?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 16 Jan 2026 19:17:32 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Help Me Choose]]></category>
                <guid isPermaLink="false">https://bit.ly/49zMX16</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd. announced the launch of “Help Me Choose,” a digital tool designed to guide consumers in selecting the ideal laundry]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33640" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_Samsung-Launches-New-Tool-To-Help-Consumers-Find-Their-Ideal-Washing-Machine-1000x559.jpg" alt="" width="1000" height="559" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_Samsung-Launches-New-Tool-To-Help-Consumers-Find-Their-Ideal-Washing-Machine.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_Samsung-Launches-New-Tool-To-Help-Consumers-Find-Their-Ideal-Washing-Machine-768x429.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. announced the launch of “Help Me Choose,” a digital tool designed to guide consumers in selecting the ideal laundry solution based on their individual needs and lifestyle preferences.</p>
<p>&nbsp;</p>
<p>With just a few clicks, the tool evaluates suitability across product types including washers, dryers, washer &amp; dryer sets, and all-in-one combos, empowering users to make smarter decisions based on real-time product recommendations.</p>
<p>&nbsp;</p>
<p>“Today’s consumers have a wide array of laundry needs and preferences, and that means there is no one-size-fits-all solution,” said Sang Jik Lee, Executive Vice President and Head of Sales &amp; Marketing Team for Digital Appliances (DA) Business at Samsung Electronics. “By simplifying the decision-making process and offering a more intuitive product discovery journey, the ‘Help Me Choose’ tool makes it easy to find the best fit.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Designed for a Range of Modern Lifestyles</span><u></u></h3>
<p>Samsung has continually expanded its washing machine portfolio to meet the needs of diverse markets and lifestyles — from compact models for people living alone to high-capacity appliances for larger households.</p>
<p>&nbsp;</p>
<p>When consumers shopping online, however, the wide range of available models can sometimes make the selection process overwhelming. Reflecting the growing trend of online shopping for home appliances and the expanding variety of consumer lifestyles worldwide, the new tool guides users through a series of lifestyle-based questions, such as how big their household is, how often they do laundry in a week, how much space is available and what values, like energy or time saving, are most important to them. Based on these responses, users can receive tailored recommendations from Samsung’s lineup of washing machines available in their region.</p>
<p>&nbsp;</p>
<p>For example, if someone lives alone, owns a pet and values space efficiency, the tool can recommend the Bespoke AI Laundry Combo. This is because it provides an efficient laundry experience by completing both washing and drying in a single unit, avoiding the need for two separate machines, while also offering the Pet Care and AI Wash &amp; Dry<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> cycles.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Availability</span><span>                                                                    </span></h3>
<p>Help Me Choose will roll out on Samsung.com in select global markets starting in January, with broader availability to follow.</p>
<p>&nbsp;</p>
<p>Samsung also plans to expand the experience to additional product categories starting in the first half of 2026, helping consumers make confident, informed purchase decisions more conveniently.</p>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://www.samsung.com/my/washers-and-dryers/help-me-choose/" target="_blank" rel="noopener">https://www.samsung.com/my/washers-and-dryers/help-me-choose/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><strong><a href="#_ftnref1" name="_ftn1">[1]</a> Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.</strong></em></h6>
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				<title>[Interview] Why Samsung ③: Bringing Together HW, SW and AI To Advance Reliability in AI Home Appliances — EVP Miyoung Yoo on Samsung’s Approach to Reliability</title>
				<link>https://news.samsung.com/my/interview-why-samsung-%e2%91%a2-bringing-together-hw-sw-and-ai-to-advance-reliability-in-ai-home-appliances-evp-miyoung-yoo-on-samsungs-approach-to-reliability?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 16 Jan 2026 15:40:04 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[HRM]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[SmartThings]]></category>
                <guid isPermaLink="false">https://bit.ly/4pNBBg1</guid>
									<description><![CDATA[Home appliances build value and trust the longer they are used. Especially for products powered by advanced technologies such as artificial intelligence (AI),]]></description>
																<content:encoded><![CDATA[<p>Home appliances build value and trust the longer they are used. Especially for products powered by advanced technologies such as artificial intelligence (AI), which are closely integrated into users’ everyday lives, reliability becomes a core element of the user experience. This is why Samsung is strengthening the reliability of its home appliances through innovations based on AI technology along with hardware (HW) and software (SW).</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Samsung’s quality and reliability are increasingly being recognized by media outlets worldwide. In the U.K., independent review outlet ‘Trusted Reviews’ selected the Samsung Series 9 Bespoke AI Washing Machine<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> as its “Best Washing Machine” at the Trusted Reviews Awards 2025, highlighting its cleaning performance and smart features. The publication has also reviewed Bespoke AI Jet Ultra, noting its impressive boost in suction power and excellent battery life.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>In the third edition of the global “Why Samsung” campaign, Samsung Newsroom spoke with Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics, about how the company is advancing quality, innovation and the reliability benefits customers experience — and offers insight where Samsung is headed next.</p>
<p>&nbsp;</p>
<div id="attachment_33631" style="width: 798px" class="wp-caption aligncenter"><img class="wp-image-33631 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Why-Samsung-Miyoung-Yoo-on-Samsung%E2%80%99s-Approach-to-Reliability-Interview_dl1-788x563.jpg" alt="" width="788" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Why-Samsung-Miyoung-Yoo-on-Samsung%E2%80%99s-Approach-to-Reliability-Interview_dl1-788x563.jpg 788w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Why-Samsung-Miyoung-Yoo-on-Samsung%E2%80%99s-Approach-to-Reliability-Interview_dl1-768x549.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Why-Samsung-Miyoung-Yoo-on-Samsung%E2%80%99s-Approach-to-Reliability-Interview_dl1-1024x732.jpg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Samsung-Digital-Appliances-Why-Samsung-Miyoung-Yoo-on-Samsung%E2%80%99s-Approach-to-Reliability-Interview_dl1.jpg 1500w" sizes="(max-width: 788px) 100vw, 788px" /><p class="wp-caption-text">▲ Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Bringing SW Seven-Year Upgrade and Strengthening the Durability of Core Components </span></h3>
<p><strong>Q1. What efforts is Samsung making to strengthen user trust in its home appliances?</strong></p>
<p>&nbsp;</p>
<p>Home appliances are used over long periods of time, making it crucial that they remain safe and reliable after purchase. This means product design must account not only for how appliances are used today, but also for how users’ lifestyles may evolve in the future.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Samsung is working to enhance the quality and reliability of its AI appliances by leveraging software, hardware and advanced AI technologies. First, Samsung provides software upgrades for smart home appliances, enabling them to continue evolving over time<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>. We are also helping customers use their appliances more reliably and for longer through our Home Appliance Remote Management (HRM)<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> service.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>On the hardware side, we use our manufacturing know-how that we’ve built up over half a century and a vigorous verification system to continuously enhance the durability and competitiveness of our compressors and motors — which are “the heart of home appliances.” We also conduct long-term, high-intensity reliability testing to ensure stable performance, even in extreme environments around the globe.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Most recently, Samsung has further enhanced product quality and reliability by incorporating AI capabilities. For example, we use AI in our digital inverter compressor to help save energy while creating optimal cooling. We further apply AI to our HRM service to detect early signs of abnormal operation and proactively notify users.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Upgrading Both Appliance Performance and Security Through AI and Software</span></h3>
<p><strong>Q2. What is Samsung’s software update policy for its home appliances to improve reliability? </strong></p>
<p>&nbsp;</p>
<p>Samsung AI appliances are evolving into advanced devices capable of receiving real-time feature upgrades and, through software innovation, resolving certain issues remotely.</p>
<p>&nbsp;</p>
<p>Samsung supports software upgrades for up to seven years for its smart home appliances released since 2024. This enables the addition of new convenience features and the latest security technologies to appliances users already own, allowing products to continue evolving over time.</p>
<p>&nbsp;</p>
<p>For example, the AI Vision Inside feature on the Family Hub refrigerator has been upgraded this year. AI Vision Inside recognizes food items being put in or taken out of the refrigerator using a camera and creates a food list on the product’s screen, enhancing the convenience of food management. The number of fresh foods recognized has increased to 37, and users can now additionally register and manage up to 50 types of processed and packaged foods.<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a></p>
<p>&nbsp;</p>
<p><strong>Q3. Besides the SW updates, are there ways to improve reliability through SW?</strong></p>
<p>&nbsp;</p>
<p>Samsung is continuously improving product durability and reliability by providing its HRM service.</p>
<p>&nbsp;</p>
<p>Samsung’s HRM is a system that collects and analyzes data from SmartThings-connected appliances in real time. Based on the analysis results, advisors can assess the product’s status and guide customers on the most appropriate actions — or resolve issues by remotely adjusting settings. This allows users to receive professional care without having to describe issues in detail, and in some cases, resolve them quickly without the need for a service engineer visit — saving both time and repair costs<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a><span>.</span></p>
<p>&nbsp;</p>
<p>For instance, if a washing machine is not dispensing fabric softener, a consultant can remotely adjust the detergent box mode. If a refrigerator does not feel cool enough due to overstocking, a consultant can remotely set the temperature lower than the minimum available to the users.</p>
<p>&nbsp;</p>
<p>Samsung has continued to advance its HRM service by incorporating AI technologies that proactively detect early signs of potential issues and notify users in advance. For example, by analyzing factors such as laundry room and outdoor temperatures, the system can predict frost risks in washing machines and dryers and notify users in advance via smartphone alerts. It can also detect low refrigerant levels in air conditioners and refrigerators early on, helping prevent issues from escalating into major failures.<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">The Heart of AI Appliances: Innovating Core Components with AI</span></h3>
<p><strong>Q4. From a hardware perspective, what sets Samsung’s appliance quality apart?</strong></p>
<p><strong> </strong></p>
<p>Building on its capabilities in AI appliances, Samsung is now dedicated to solidifying its competitive edge in core components by pushing the boundaries of hardware reliability.</p>
<p><strong> </strong></p>
<p>Compressors and motors are often called “the heart of home appliances” because they are directly linked to product performance and durability. Since 1976, Samsung has been manufacturing compressors for nearly 50 years, continuously advancing both technology and durability. Today, its eighth-generation compressor incorporates innovations that directly enhance energy efficiency and reliability, including ultra-precision machining to a tolerance of one-tenth the thickness of a human hair (5 μm=0.005 mm), friction-reduction technology, and high-rigidity coatings. For washing machine<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> motors, Samsung applies 3D high-speed balancing technology to ensure stable operation even during spin cycles reaching 270 rotations per second. This significantly reduces vibration and noise.</p>
<p>&nbsp;</p>
<p>To ensure seamless performance across diverse environments — from the heat and humidity of Southeast Asia and the Middle East to the extreme cold and heavy snowfall of polar regions — the company conducts rigorous stress testing on core components. Refrigerator compressors undergo extensive testing in a dedicated testing space, including continuous operation for 1,500 hours at 85°C and 500 hours at 100°C, to ensure core component reliability.</p>
<p>&nbsp;</p>
<p>In addition, AI is being applied to further strengthen the performance and reliability of these core components. Samsung compressors have evolved from digital inverters to AI digital inverter compressors, which use AI to adjust the operation of the compressor’s internal motor to help save energy and improve durability.</p>
<p>&nbsp;</p>
<p><strong>Q5. Going forward, how will Samsung further strengthen the reliability of its home appliances?</strong></p>
<p><strong> </strong></p>
<p>We plan to continue enhancing the reliability of our home appliances by strengthening the three pillars of software, hardware and AI. Our ultimate goal is to deliver an excellent user experience throughout the entire product lifecycle, from purchase to long-term use, while continuing to innovate more trustworthy appliances.</p>
<p>&nbsp;</p>
<p>On the software side, we are improving the convenience and accuracy of features by combining them with AI. For example, the HRM service is evolving its functions to enable more precise product diagnosis and user support by analyzing product status and error history with AI. Ultimately, with AI, we aim to transform the appliance use and care paradigm from repair to prevention, thereby strengthening reliability.</p>
<p>&nbsp;</p>
<p>On the hardware side, we are accelerating innovation focused on core components. We have rapidly transitioned our compressors from fixed-speed designs — where operating speed remains constant — to digital inverter technology, significantly improving energy efficiency and stability. Samsung has driven further transformation with AI Hybrid Cooling, which uses an AI digital inverter compressor in normal situations and gets a Peltier cooling unit to work additionally when intensive cooling is required.</p>
<p>&nbsp;</p>
<p>By continuously advancing AI-driven core component technologies and delivering ongoing software upgrades, Samsung plans to continue its efforts to deliver “appliances that remain reliable over time.”</p>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://news.samsung.com/my/" target="_blank" rel="noopener">https://news.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><strong><a href="#_ftnref1" name="_ftn1">[1]</a> WF90F09C4SU1 model.</strong></em></h6>
<h6><em><strong><a href="#_ftnref2" name="_ftn2">[2]</a> Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.</strong></em></h6>
<h6><em><strong><a href="#_ftnref3" name="_ftn3">[3]</a> Available on SmartThings-enabled Samsung appliances produced since 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</strong></em></h6>
<h6><em><strong><a href="#_ftnref4" name="_ftn4">[4]</a> As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. A Wi-Fi connection is required.</strong></em></h6>
<h6><em><strong><a href="#_ftnref5" name="_ftn5">[5]</a> Currently the home appliances diagnosed by AI model are limited to washing machines, dryers, refrigerators, kimchi refrigerators, and air conditioners.</strong></em></h6>
<h6><em><strong><a href="#_ftnref6" name="_ftn6">[6]</a> Actual results may vary depending on individual use and circumstances.</strong></em></h6>
<h6><em><strong><a href="#_ftnref7" name="_ftn7">[7]</a> 6-12kg small to medium-sized drum washing machines. Excluding Bespoke AI Laundry Combo models.</strong></em></h6>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung Picks: New-Year Essentials for Every Resolution in 2026</title>
				<link>https://news.samsung.com/my/samsung-picks-new-year-essentials-for-every-resolution-in-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 16 Jan 2026 15:33:35 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
                <guid isPermaLink="false">https://bit.ly/4qWGWCL</guid>
									<description><![CDATA[  As we step into 2026, now’s the perfect time to start afresh with New Year’s resolutions to make meaningful changes in your life. Whether you’re looking]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33623" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/PR_New-Year-Essentials-for-Every-Resolution_SEAO-Feature-Story-Image-1-Thumbnail-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>As we step into 2026, now’s the perfect time to start afresh with New Year’s resolutions to make meaningful changes in your life. Whether you’re looking to stay productive on the go, build healthier habits, enjoy more family bonding, or level up your personal space for ‘me time’, the right tools can make all the difference.</p>
<p>From foldable phones to smart home appliances, Samsung’s latest innovations are designed to make life easier, more fun, and more connected – the perfect gifts for yourself or loved ones, helping everyone step into 2026 ready to make everyday count.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>For the Go-Getters to Seize Everyday</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-33624" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/PR_New-Year-Essentials-for-Every-Resolution_SEAO-Feature-Story-Image-2-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>Do you have big plans for 2026? Samsung’s flagship best-in-class mobile innovations – the Z Series foldables and the Galaxy S25 Edge – combine ultra-slim design, advanced processing power, and all the best ways to be productive, creative and stay entertained with Galaxy AI.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Galaxy Z Fold7 </strong>unlocks new levels of efficiency and productivity. With the thinnest and lightest design to date for the Galaxy Z Series, this smartphone’s 8-inch Dynamic AMOLED 2X display<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> elevates every AI experience, delivering immersive viewing, frictionless creativity and enhanced productivity with less jumping between apps and screens. Powered by the Snapdragon® 8 Elite<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> for Galaxy &#8211; which is uniquely customized for Galaxy devices &#8211; on-device AI processing tasks like real-time language translation and Generative Edit are faster and more seamless.</li>
<li><strong>Galaxy Z Flip7 </strong>is the perfect, stylish, pocketable option, featuring the largest FlexWindow ever on a Galaxy Z Flip. Compact and capable, this intelligent pocket-sized companion is built for seamless interactions and everyday reliability. From a 4.1-inch Super AMOLED FlexWindow<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> and Samsung’s best selfie camera<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> yet, to the largest battery ever in the Galaxy Z Flip series and a new level of AI-powered personalization tailored to users’ style and routine, the Galaxy Z Flip7 strikes the right balance of form and function.</li>
<li><strong>Galaxy S25 Edge* </strong>is the ultimate beyond slim smartphone for those who demand more from everyday. With a thin 5.8mm chassis, Galaxy S25 Edge stays sleek while meeting every creative need. Featuring an advanced camera system that fits a 200MP wide lens for stunning shots, and Galaxy AI tools like Drawing Assist and Audio Eraser, creating, editing and personalizing has never been more effortless.</li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>For the Wellness &amp; Lifestyle Reset</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-33627" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/PR_New-Year-Essentials-for-Every-Resolution_SEAO-Feature-Story-Image-3-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>If you’re committing to new health goals for the year ahead, start off on the right foot with intelligent devices to keep you on track. The Galaxy Watch lineup offers advanced health tracking, sleep insights, and intuitive AI features that make consistency effortless. From monitoring workouts to providing tips on getting better rest, these smartwatches will provide valuable support to anyone focused on wellness in the new year.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Galaxy Watch8</strong> and <strong>Galaxy Watch8 Classic</strong> are among the best smartwatches that can help you make wellness part of your everyday routine. Ultra-thin and comfortable, they offer all-day performance and style. Advanced health tracking features like Antioxidant Index, Sleep Coaching, and Energy Score<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a> provide actionable insights – while AI makes managing workouts and keeping track of schedules effortless. For those who value an additional touch of elevated design, Galaxy Watch8 Classic adds a rotating bezel for a stylish, classic look.</li>
<li><strong>Galaxy Watch Ultra</strong> is the ultimate choice for those who love outdoor adventures. With a rugged titanium build, long-lasting battery, and advanced GPS<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a> functionality, it’s designed to deliver Samsung’s full suite of features – from stress alerts and mindfulness tracking, to personalized fitness coaching – all under extreme conditions.</li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>For the Family That Wants More Quality Time</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-33628" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/PR_New-Year-Essentials-for-Every-Resolution_SEAO-Feature-Story-Image-4-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>Level up entertainment experiences in the new year. Samsung’s latest TVs deliver stunning visuals, immersive sound, and smart features powered by AI, making time with loved ones even more effortless and fun. From cozy movie nights to game-day excitement, these TVs transform everyday viewing into a cinematic experience for everyone at home.</p>
<p>&nbsp;</p>
<ul>
<li>The <strong>Neo QLED 4K QN90F </strong>is one of Samsung’s most advanced TVs, with Samsung Vision AI delivering exceptional advancements in picture and sound quality that can make every family movie night feel like a theater experience. Powered by the NQ4 AI Gen3 Processor, it delivers incredible clarity and smooth motion, while 4K AI Upscaling Pro<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> makes everything look stunning. Dolby Atmos and Object Tracking Sound+<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a> create audio that moves with the action, so everyone feels part of the story.</li>
<li><strong>Samsung’s OLED TVs</strong>, like the OLED S95F, bring cinematic quality into your living room with our brightest OLED screen ever. OLED HDR Pro delivers vibrant colors and deep blacks for breathtaking visuals, while the NQ4 AI Gen3 processor optimizes every scene and upscales content to brilliant 4K<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a>. Gamers will love Motion Xcelerator 165Hz<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a> for ultra-smooth performance, making this the perfect pick for game nights and binge-worthy weekends.</li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Level up Productivity and Play</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-33629" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/PR_New-Year-Essentials-for-Every-Resolution_SEAO-Feature-Story-Image-5-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>In 2026, why not build a setup that works as hard as you do—and plays even harder. Samsung’s latest monitors deliver stunning visuals, intelligent performance, and AI-powered features that make multitasking seamless and entertainment immersive. A smart addition for anyone upgrading their home office or gaming station in 2026.</p>
<p>&nbsp;</p>
<ul>
<li>The <strong>Smart Monitor M9 (M90SF) </strong>is a smart addition for anyone upgrading their home office or gaming station in 2026, combining productivity by day and entertainment by night with a 32-inch 4K OLED display for vibrant color and deep contrast. Workspace enables faster, easier access to work tools by letting you access and control your PC remotely or work directly on the monitor using built-in apps like Microsoft 365, while Multi Control allows seamless Drag &amp; Drop across compatible Samsung devices using a single mouse and keyboard<a href="#_ftn11" name="_ftnref11"><sup>[11]</sup></a>. With AirPlay support for easy content mirroring<a href="#_ftn12" name="_ftnref12"><sup>[12]</sup></a>, the Smart Monitor M9 delivers a seamless experience for both work and downtime.</li>
<li>The <strong>Odyssey 3D (G90XF)</strong> takes play to the next level with a glasses-free 3D experience<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a> powered by advanced eye-tracking technology and view mapping algorithms. Additionally, the AI 3D Video Conversion<a href="#_ftn14" name="_ftnref14"><span>[14]</span></a> feature analyzes and converts videos, adding depth to objects so you have a new way to enjoy content you love. Its 4K display and 165Hz refresh rate keep gameplay responsive<a href="#_ftn15" name="_ftnref15"><span>[15]</span></a>, while Edge Lighting syncs with your screen to create an atmosphere that pulls you deeper into the action.</li>
<li>The <strong>Odyssey OLED G8 (G81SF)</strong> is built for those who want the ultimate gaming and creative setup. With 4K OLED display at 240Hz<a href="#_ftn16" name="_ftnref16"><span>[16]</span></a> and 0.03ms GTG response time, enjoy ultra-smooth gameplay and razor-sharp visuals. Featuring Glare free technology and VESA DisplayHDR TrueBlack 400 which helps display true, rich blacks without light bleed to enhance contrast and color depth, this monitor is perfect for next-level gaming and content creation.</li>
</ul>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>For the Home That Works Smarter, Not Harder</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-33625" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/PR_New-Year-Essentials-for-Every-Resolution_SEAO-Feature-Story-Image-6-1000x563.png" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>Upgrade your home with appliances that help you save time and energy. Samsung’s latest lineup goes beyond cleaning and cooling, offering AI-powered features that learn your routines and lighten your load. From smarter laundry to intuitive cooling, these innovations are set to make everyday living in 2026 simple and seamless.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Bespoke AI Laundry Combo</strong> takes the guesswork out of laundry with AI Home<a href="#_ftn17" name="_ftnref17"><span>[17]</span></a> that personalizes washing by remembering user habits, suggesting cycles<a href="#_ftn18" name="_ftnref18"><span>[18]</span></a>, and displaying timely information. The AI Wash &amp; Dry function can help automatically optimize washing and drying performance for each load, making the process much easier for users. Meanwhile, AI Energy Mode<a href="#_ftn19" name="_ftnref19"><span>[19]</span></a> enables more efficient cycles, and AI Ecobubble<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology<a href="#_ftn20" name="_ftnref20"><span>[20]</span></a> delivers powerful cleaning even at lower temperatures—helping you save time without compromising performance.</li>
<li>The <strong>Bespoke AI Jet Ultra</strong> is the most powerful cordless stick vacuums you could have at home, delivering up to 400W of suction power<a href="#_ftn21" name="_ftnref21"><span>[21]</span></a> for deep cleaning. With AI Cleaning Mode 2.0<a href="#_ftn22" name="_ftnref22"><span>[22]</span></a>, it automatically adjusts suction and brush speed based on floor type, while its HEPA filtration system captures fine dust<a href="#_ftn23" name="_ftnref23"><span>[23]</span></a> for a healthier home. Long battery life and smart efficiency also mean you can spend less time on chores and more time enjoying the moments that matter.</li>
<li>The <strong>Infinite Line WindFree 1Way Cassette </strong>keeps your home perfectly cool and comfortable while staying energy-smart with AI Energy Mode. This helpful feature learns usage patterns and also assesses indoor and outdoor conditions, operating the air conditioner to reduce energy consumption for your home. Designed to elevate modern interiors, its sleek ceiling mounted design is also paired with edge lighting<a href="#_ftn24" name="_ftnref24"><span>[24]</span></a> that softly illuminates the room. Users can choose different mood settings – warm, natural, or cool colors – and when Smart Mode is activated, light sensors will automatically adjust brightness to harmonize with the amount of natural light, enhancing the overall interior ambience. The Infinite Line WindFree 1Way Cassette will undoubtedly excite those looking for an effective and also aesthetically pleasing cooling solution.</li>
</ul>
<p>&nbsp;</p>
<p>Explore offers currently available on Samsung’s website today: <span><a href="https://www.samsung.com/my/offer/" target="_blank" rel="noopener">https://www.samsung.com/my/offer/</a></span></p>
<p>Click here to check out Samsung’s latest mobile offerings: <span><a href="https://www.samsung.com/my/smartphones/all-smartphones/" target="_blank" rel="noopener">https://www.samsung.com/my/smartphones/all-smartphones/</a></span></p>
<p>Visit here to browse home appliances: <a href="https://www.samsung.com/my/home-appliances/bespoke-home/" target="_blank" rel="noopener">https://www.samsung.com/my/home-appliances/bespoke-home/</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em>*The Galaxy S25 Edge is not availabe in Malaysia market.</em></h6>
<h6><em><a href="#_ftnref1" name="_ftn1"><strong>[1]</strong></a> Measured diagonally, Galaxy Z Fold7’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.</em></h6>
<h6><em><a href="#_ftnref2" name="_ftn2"><strong>[2]</strong></a> Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.</em></h6>
<h6><em><a href="#_ftnref3" name="_ftn3"><strong>[3]</strong></a> Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1-inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.</em></h6>
<h6><em><a href="#_ftnref4" name="_ftn4"><strong>[4]</strong></a> Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.</em></h6>
<h6><em><a href="#_ftnref5" name="_ftn5"><strong>[5]</strong></a> Only available when user register a compatible Galaxy Watch or Galaxy Ring at least once.</em></h6>
<h6><em><a href="#_ftnref6" name="_ftn6">[6]</a> GPS accuracy may vary depending on network environment and other factors.</em></h6>
<h6><em><a href="#_ftnref7" name="_ftn7">[7]</a> Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.</em></h6>
<h6><em><a href="#_ftnref8" name="_ftn8">[8]</a> For QN90F 50/ 43”: Object Tracking Sound Lite</em></h6>
<h6><em><a href="#_ftnref9" name="_ftn9">[9]</a> Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.</em></h6>
<h6><em><a href="#_ftnref10" name="_ftn10"><strong>[10]</strong></a> 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.</em></h6>
<h6><em><a href="#_ftnref11" name="_ftn11"><strong>[11]</strong></a> Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5(Intel) or Samsung Settings v3.3(ARM). Some functions (such as Copy &amp; Paste or Drag &amp; Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g., not provided in People’s Republic of China). Screen images simulated for illustrative purpose. </em></h6>
<h6><em><a href="#_ftnref12" name="_ftn12"><strong>[12]</strong></a> AirPlay or mobile mirroring requires iOS 12.3 or later, or macOS 10.14.5 or later, or Android OS 8.0 or later. This function may not be supported depending on the model or geographical area. </em></h6>
<h6><em><a href="#_ftnref13" name="_ftn13">[13]</a> 3D effects may vary depending on the game content and PC capabilities. 3D capabilities may be limited in multi-monitor environments with more than one Odyssey 3D monitor. Game compatibility can be seen in Odyssey 3D Hub, which can be downloaded from Samsung.com or Microsoft Store.</em></h6>
<h6><em><a href="#_ftnref14" name="_ftn14">[14]</a> This feature only supports video content conversion and may not work with games. 3D conversion is not available on non-PC gaming consoles. To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content, which refers to video protected by Digital Rights Management. 3D conversion is also not available when HDR mode is enabled. 3D conversion is only supported with NVIDIA graphics cards. RTX 3080 or higher is recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher DDR: DDR5-5600 32GB 2ea PCIe: PCIe 5.</em></h6>
<h6><em><a href="#_ftnref15" name="_ftn15"><strong>[15]</strong></a> Refresh rate and response time may vary based on the performance of the input source.</em></h6>
<h6><em><a href="#_ftnref16" name="_ftn16"><strong>[16]</strong></a> Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.</em></h6>
<h6><em><a href="#_ftnref17" name="_ftn17"><strong>[17]</strong></a> Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash &amp; Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.</em></h6>
<h6><em><a href="#_ftnref18" name="_ftn18"><strong>[18]</strong></a> Messages with cycle suggestions are displayed on a smartphone app</em></h6>
<h6><em><a href="#_ftnref19" name="_ftn19"><strong>[19]</strong></a> Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash &amp; Dry cycle with AI Energy Mode ON.</em></h6>
<h6><em><a href="#_ftnref20" name="_ftn20"><strong>[20]</strong></a> AI Ecobubble<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.</em></h6>
<h6><em><a href="#_ftnref21" name="_ftn21"><strong>[21]</strong></a> Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.</em></h6>
<h6><em><a href="#_ftnref22" name="_ftn22"><strong>[22]</strong></a> The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.</em></h6>
<h6><em><a href="#_ftnref23" name="_ftn23"><strong>[23]</strong></a> Refers to dust particles in the size range of 0.5 to 4.2µm.</em></h6>
<h6><em><a href="#_ftnref24" name="_ftn24"><strong>[24]</strong></a> The default setting does not synchronize the edge lighting to the air conditioner&#8217;s power status. Users must manually turn on or off the edge lighting with the SmartThings app. To link the edge lighting to the air conditioner&#8217;s power status, users must set up the &#8216;Link to on/off state&#8217; feature in the SmartThings app.</em></h6>
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				<title>Home Companion: Comprehension of Samsung Bespoke AI 2026</title>
				<link>https://news.samsung.com/my/home-companion-comprehension-of-samsung-bespoke-ai-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 07 Jan 2026 19:22:38 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2026]]></category>
		<category><![CDATA[The First Look 2026]]></category>
                <guid isPermaLink="false">https://bit.ly/4aHOCUy</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Co., Ltd. today outlined its vision for Digital Appliances (DA) Business to enable better living — as well as the key strategies driving this initiative — during its Deep Dive session at <span><a href="https://www.ces.tech/">CES 2026</a></span> in Las Vegas, Nevada. The outline for the company’s vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.</p>
<p>&nbsp;</p>
<p>Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions.”</p>
<p>&nbsp;</p>
<p>These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.</p>
<p>&nbsp;</p>
<p>“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliaces’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Regional Strategies Powering Global Growth</span><u></u></h3>
<p>Also during the session, JS Moon, Head of R&amp;D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>.</p>
<p>&nbsp;</p>
<p>In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65%<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> more energy efficient than energy efficiency class A minimum requirements in Europe,<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> advanced HVAC solutions and built-in kitchen products<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> designed to meet stringent sustainability expectations.</p>
<p>&nbsp;</p>
<p>Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.</p>
<p>&nbsp;</p>
<p>“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Expanding the Role of AI in Everyday Life</span><u></u></h3>
<p>Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.</p>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://news.samsung.com/my/" target="_blank" rel="noopener">https://news.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-33591 aligncenter" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-2-464x563.jpg" alt="" width="464" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-2-464x563.jpg 464w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-2-768x932.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-2-844x1024.jpg 844w" sizes="(max-width: 464px) 100vw, 464px" /></p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-33590 aligncenter" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-1-845x563.jpg" alt="" width="845" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-1-845x563.jpg 845w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-1-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Home-Companion-Comprehension-of-Samsung-Bespoke-AI-2026-1-1024x682.jpg 1024w" sizes="(max-width: 845px) 100vw, 845px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><a href="#_ftnref1" name="_ftn1"><span><em><strong>[1]</strong></em></span></a> <em>Availability and specifications may vary according to region. </em></h6>
<h6><a href="#_ftnref2" name="_ftn2"><span><em><strong>[2]</strong></em></span></a> <em>Specifications may vary according to region. </em></h6>
<h6><a href="#_ftnref3" name="_ftn3"><span><em><strong>[3]</strong></em></span></a><em> Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.</em></h6>
<h6><a href="#_ftnref4" name="_ftn4"><span><em><strong>[4]</strong></em></span></a> <em>Availability and specifications may vary according to region.</em></h6>
]]></content:encoded>
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				<title>[CES 2026] A Home Companion Making Daily Life More Effortless</title>
				<link>https://news.samsung.com/my/ces-2026-a-home-companion-making-daily-life-more-effortless?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 07 Jan 2026 15:26:45 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2026]]></category>
		<category><![CDATA[Home Companion]]></category>
		<category><![CDATA[The First Look 2026]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
                <guid isPermaLink="false">https://bit.ly/4aOwHeS</guid>
									<description><![CDATA[What would a home free from household chores look like? At The First Look 2026, Samsung Electronics redefined home appliances in the Home Companion zone as]]></description>
																<content:encoded><![CDATA[<p>What would a home free from household chores look like? At The First Look 2026, Samsung Electronics redefined home appliances in the Home Companion zone as interactive partners designed to engage with users and help create a zero-housework lifestyle.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom experienced how an AI-powered appliance ecosystem delivers smarter, more seamless everyday living.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Making Daily Life Easier: Appliances that See, Listen and Suggest</span></h3>
<div id="attachment_33488" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33488 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-1_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-1_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-1_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-1_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ View of the Home Companion zone</p></div>
<p>&nbsp;</p>
<p>At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub,a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.</p>
<p>&nbsp;</p>
<div class="youtube_wrap">
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/60yqkWu7CVk?si=8MortRZqZm9kDh01" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
</div>
<p class="wp-caption-text">▲ Video demonstration of how to open and close the refrigerator door using voice commands</p>
<p>&nbsp;</p>
<div id="attachment_33489" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33489 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-2_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Voice command demonstration</p></div>
<p>&nbsp;</p>
<p>Bespoke AI Jet Bot Steam Ultra robot vacuum<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.</p>
<h3></h3>
<p>&nbsp;</p>
<h3><span style="color: #000080;">AI-Enriched Kitchens: Intelligence at the Heart of Food</span></h3>
<p>In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The lineup delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.</p>
<p>&nbsp;</p>
<p>Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognizes a wider range of food items as ingredients are added to or removed from the refrigerator.</p>
<p>&nbsp;</p>
<div id="attachment_33490" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33490 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-3_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-3_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-3_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-3_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ AI Food Manager</p></div>
<p>&nbsp;</p>
<p>Building on this capability, an improved AI Food Manager supports ingredient management and grocery planning, recommends recipes, and analyzes refrigerator usage to generate reports that help users use food more efficiently.</p>
<p>&nbsp;</p>
<p>Visitors tested how the refrigerator’s built-in camera  out AI Vision functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.</p>
<p>&nbsp;</p>
<div id="attachment_33491" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33491 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-4_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-4_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-4_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-4_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Bespoke AI Refrigerator Family Hub</p></div>
<p>&nbsp;</p>
<div class="youtube_wrap">
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/P9NzYItvbiI?si=eBx7luQdrFJYsA2c" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
</div>
<p class="wp-caption-text">▲ Video demonstration of AI Food Manager</p>
<p>&nbsp;</p>
<p>For wine storage, the SmartThings-based AI Wine Manager recognized wine bottle labels, updated storage locations in real time and tracked detailed information such as the wine’s name, category, grape variety and vintage.</p>
<p>&nbsp;</p>
<div id="attachment_33492" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33492 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-5_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-1000x280.jpg" alt="" width="1000" height="280" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-5_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-5_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x215.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ AI Wine Manager</p></div>
<p>&nbsp;</p>
<p>Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, as the world’s first system to detect appliance usage conditions while adjusting cooling methods in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed — reducing energy consumption while maximizing cooling efficiency.</p>
<p>&nbsp;</p>
<div id="attachment_33493" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33493 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-6_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-6_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-6_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-6_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ AI Hybrid Cooling</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">AI-Optimized Homecare: Intelligent Cleaning for Everyday Living</span></h3>
<p>The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and operate accordingly, helping to reduce the daily burden of household chores.</p>
<p>&nbsp;</p>
<p>The Bespoke AI Laundry Combo<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.</p>
<p>&nbsp;</p>
<div id="attachment_33494" style="width: 818px" class="wp-caption aligncenter"><img class="wp-image-33494 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-7_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-808x563.jpg" alt="" width="808" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-7_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-808x563.jpg 808w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-7_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x535.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-7_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w" sizes="(max-width: 808px) 100vw, 808px" /><p class="wp-caption-text">▲ Bespoke AI Laundry</p></div>
<p>&nbsp;</p>
<p>AI Wash+ detects load weight, fabric type and soil level to automatically adjust water and detergent levels, wash intensity, and drying temperature and time. AI VRT+ uses AI to analyze floor types and reduce washing machine vibration, helping create a quieter laundry environment.</p>
<p>&nbsp;</p>
<div id="attachment_33495" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33495 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-8_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-8_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-8_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-8_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ David Watkins</p></div>
<p>&nbsp;</p>
<p>“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”</p>
<p>&nbsp;</p>
<p>Garment care is further enhanced through seamless device connectivity. When a specialized cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronized with the Bespoke AI AirDresser<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> for a smooth transition from washing to post-laundry care.</p>
<p>&nbsp;</p>
<p>In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.</p>
<p>&nbsp;</p>
<div id="attachment_33496" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33496 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-9_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-1000x562.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-9_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-9_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-9_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Bespoke AI AirDresser and Bespoke AI Laundry Duo</p></div>
<p>&nbsp;</p>
<p>The cleaning lineup impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.</p>
<p>&nbsp;</p>
<div id="attachment_33497" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33497 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-10_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-1000x462.jpg" alt="" width="1000" height="462" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-10_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-10_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x355.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit</p></div>
<p>&nbsp;</p>
<p>The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even colored or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimeters with ease, while side brushes and a mopping pad clean along corners and walls.</p>
<p>&nbsp;</p>
<div id="attachment_33499" style="width: 924px" class="wp-caption aligncenter"><img class="wp-image-33499 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-12_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-914x563.jpg" alt="" width="914" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-12_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-914x563.jpg 914w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-12_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x473.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-12_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w" sizes="(max-width: 914px) 100vw, 914px" /><p class="wp-caption-text">▲ Bespoke AI Jet Bot Steam Ultra</p></div>
<p>&nbsp;</p>
<p>Powered by up to 10 watts of suction power and a <strong>Qualcomm Dragonwing<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> AI</strong> chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitizes them with 100 degrees Celsius steam — helping to reduce odors and maintain a cleaner, more hygienic home environment.</p>
<p>&nbsp;</p>
<div id="attachment_33500" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33500 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-13_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-13_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-13_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-13_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Suction power demonstration</p></div>
<p>&nbsp;</p>
<div id="attachment_33498" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33498 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-11_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-11_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-11_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/01/Photo-11_CES-2026-A-Home-Companion-Making-Daily-Life-More-Effortless-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Vanessa Katherina Morales Gurrero</p></div>
<p>&nbsp;</p>
<p>“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Durability and Reliability: Built to Last </span></h3>
<p>For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.</p>
<p>&nbsp;</p>
<p>Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.</p>
<p>&nbsp;</p>
<p>Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities and camera-, screen- and voice-based form factors are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.</p>
<p>&nbsp;</p>
<p>For more information, visit: <a href="https://news.samsung.com/my/">https://news.samsung.com/my/</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><strong><a href="#_ftnref1" name="_ftn1"><em>[1]</em></a> <em>Product availability and specifications may vary according to region.</em></strong></h6>
<h6><strong><a href="#_ftnref2" name="_ftn2"><em>[2]</em></a> <em>Product availability and specifications may vary according to region.</em></strong></h6>
<h6><strong><a href="#_ftnref3" name="_ftn3"><em>[3]</em></a> <em>Product availability and specifications may vary according to region.</em></strong></h6>
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