High Fashion Meets Laundry Innovation

The campaign video brings Samsung’s AI laundry innovation into the world of high-fashion. Iconic red fabric clothing — a symbol of uncompromising style — takes center stage as it meets the Bespoke AI Laundry Combo, showcasing how Samsung’s advanced washing technology delivers exceptional care for even the delicate fabrics.

Samsung’s newest Bespoke AI Laundry Combo[2] is equipped with AI Wash & Dry+,[3] which automatically recognizes fabric types for smaller laundry loads and optimizes laundry performance accordingly. By detecting the characteristics of each load, it adjusts water level, spin speed, and the duration of the wash and dry cycles to deliver optimal cleaning results and ensure that garments receive the precise level of care needed during each wash cycle.

Alongside the digital campaign, Samsung launched a large-scale digital out-of-home (DOOH) activation at Piccadilly Circus in London, one of the world’s most prominent advertising landmarks. The campaign will also extend to DOOH advertising across multiple global regions including Korea, where consumers will be able to experience the campaign through DOOH displays in high-traffic areas of Seoul like the Myeongdong and Gangnam Station.

“This collaboration with ‘The Devil Wears Prada 2’ is a celebration of the intersection between fashion and technology,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “Just as the film sets new standards for style, Samsung’s Bespoke AI Laundry Combo sets a new benchmark for intelligent fabric care.”

The 20th Century Studios’ “The Devil Wears Prada 2” will be released in cinemas starting 1^st May 2026.

About “THE DEVIL WEARS PRADA 2”
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

“The Devil Wears Prada 2” opens in cinemas May 1, 2026.

 

[1] The campaign is valid for global regions excluding the United States and Canada.

[2] Availability and functions may vary by model, region, and country. (Applicable model: WD90H***H***)

[3] Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels. Denim, Outdoor) for loads up to 3kg. A turbidity sensor operates for all weights.  Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.

Samsung Electronics Co., Ltd. unveiled three new kitchen appliances — the Bespoke AI Single 1Door Fridge & Freezer, Bespoke AI Dishwasher and Extractor Induction Hob[1]. Developed under a design philosophy that prioritizes seamless integration and intelligent performance, the lineup brings enhancements across cooling, cooking, ventilation and dish care.

“With this lineup, we’re strengthening Samsung’s position in the premium kitchen by combining seamless design with purposeful intelligence,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “From AI-driven cooling to adaptive dish care and integrated extraction, these appliances are engineered to respond to real usage patterns, helping people create kitchens that are both refined and responsive.”

Precision Cooling and Seamless Access for Modern Kitchens

Bespoke AI Single 1Door Fridge & Freezer offer flexible options to suit different storage needs. The two units can be used together as a coordinated pair or selected individually to expand refrigeration or freezing capacity as required.

They also emphasize usability and seamless design integration. Auto Open Door provides effortless access with a light touch.[2] A built-in touch sensor enables smooth opening, supported by a sensor light for improved visibility and an alert sound when activated. The refrigerator maintains a seamless, flat-front appearance without a handle that naturally aligns with surrounding cabinetry.

Additionally, the fridge introduces enhanced cooling functionality designed to improve freshness management. AI Precise Cooling on the SmartThings App[3] automatically adjusts the defrost cycle to help maintain consistent internal conditions. The system analyzes usage patterns and schedules defrosting to run when the doors are not opened frequently,[4] helping reduce temperature fluctuations and preserve taste, texture and freshness of food over time.

Further, Metal Cooling independently supports temperature stability by retaining cold air and restoring internal temperatures more quickly after the door is opened. Compared with conventional models that have featured a half-sized metal duct on the rear wall, the new model incorporates a full metal duct design across both the rear wall and the door surface.[5] This expanded structure lowers temperature changes and supports more stable cooling performance.

Energy Efficient Dishwashers With Intelligent Cleaning Performance

The Bespoke AI Dishwasher lineup is designed to address varying energy standards and lifestyle needs across global markets. The range includes A-20%,[6] A-10%,[7] A and even B-Grade models in Europe.[8] For models with the extra energy savings than the Grade A energy rating, an Active Fan Dry system[9] improves drying efficiency by enhancing internal air circulation and lowering rinse water temperature to reduce heating[10] demand.

To accommodate different kitchen layouts, the product is available in Fully Built-In, Free-Standing, Semi Built-In and Built-Under types,[11] supporting both integrated cabinetry environments and more traditional kitchen configurations. This enables flexible deployment according to regional requirements and consumer priorities.

Cleaning performance is driven by AI Wash,[12] which uses a high-resolution turbidity sensor and machine learning algorithm to measure food particles at each stage of the cycle. Based on this analysis, the system automatically adjusts washing and rinsing times to effectively remove stubborn residue — without the need for pre-rinsing.

The upgraded,[13] space-saving 3rd Rack Washing System further enhances flexibility by providing dedicated zones for cutlery, utensils and drinkware. The drinkware section accommodates up to six cups and is supported by six spinning nozzles for targeted spray coverage. This configuration improves loading efficiency and frees up space in other racks,[14] enabling better overall organization.

Durable Surface and High-Efficiency Ventilation in One Integrated Appliance

The Extractor Induction Hob integrates the induction cooktop and extractor hood into a single appliance. This makes it particularly suitable for open-plan kitchens and island installations where installing a conventional hood may be challenging. By capturing steam and odors[15] at the source, it helps maintain cleaner air while preserving the openness of modern kitchen spaces.

Even with cooking and ventilation combined in a single unit, it preserves the distinct performance strengths of both functions. Its cooking surface incorporates Samsung’s Anti-Scratch Glass with a Mohs hardness rating of 8,[16] helping resist visible scratches[17] that arise during everyday use. A superhydrophobic coating reduces residue buildup to support easier cleaning, while the matte finish reinforces a refined, modern aesthetic suited to contemporary interiors.

Beyond surface durability, cooking flexibility is also enhanced by Flex Zone Plus, a wide, open cooking area designed to accommodate multiple or larger cookware at the same time. Featuring denser heating[18] elements for more even heat distribution, it supports a variety of cookware shapes and sizes, including longer or oversized dishes.[19] The surface automatically detects[20] the position and size of cookware to activate heating precisely where needed, helping ensure consistent cooking performance.

Ventilation performance is equally impressive. In Boost mode, suction of up to 720 m³/h[21] effectively captures steam, smoke and odors at the source. Despite its strong airflow capability, the system achieves A+ energy efficiency,[22] balancing performance with energy-conscious operation. By integrating cooking and ventilation into one appliance, the Extractor Induction Hob removes the need for a separate hood and supports a more open, streamlined kitchen layout.

Maintenance is simplified through a dishwasher-safe Easy Clean Grease Filter. The stainless-steel filter[23] delivers A-grade 95% filtration efficiency[24] to capture oil and grease, while an integrated charcoal filter helps reduce odors and gases. Together, these elements sustain consistent ventilation performance with minimal upkeep.

[1] Product availability may vary by region.

[2] Door opening angle may vary depending on installation and actual usage conditions. Automatic door-closing functionality is not supported.

[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use.

[5] Full Metal cooling is applied to chosen models.

[6] Available on DW******3**** model. Based on Samsung internal testing, this DW90H/24 model is 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle.

[7] Available on DW******1**** model. Based on Samsung internal testing, this DW90H/24 model is 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 10% savings tested with the ECO cycle.

[8] Based on EU energy standards; actual ratings may vary depending on local energy regulations.

[9] Available on A-20% and A-10% energy grade model: DW******{1,3}****

[10] When using Active Fan Dry the drying time may increase, because the rinsing water temperature is lower.

[11] Available types may vary by region.

[12] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[13] Compared to Samsung conventional two rack dishwashers.

[14] Available on DW90H** models.

[15] Odor reduction performance was evaluated by measuring MEK concentration before and after operation under controlled test conditions: a 22±2㎥ chamber, 30-minute test duration, using MEK (methyl ethyl ketone) as the odor substance, analyzed by GC-FID.

[16] Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6.

[17] Based on testing by Samsung in accordance with ASTM G133-95, compared to a Samsung model with conventional glass. Results provided to and interpreted by Intertek. The test involves scratching on the cooktop with a stainless steel ball, with a 6mm diameter and made of SUS304 material, back and forth 10 times with increasing pressure (MPa), and then checking the surface with both the naked eye and a microscope to determine when a scratch is visible.

[18] Compared to single-zone of the same product

[19] ‘Flex Zone Plus’ area can accommodate cookware of up to 36.5×21 cm. Standard diameter for pans commonly found in Europe is 16-24cm.

[20] Minimum detectable diameter of the bottom of cookware is 14cm.

[21] Applicable to Boost mode only. Boost mode operates for up to 5 minutes and then automatically reverts to the previous setting.

[22] Energy Efficiency Grade A+ according to EU Regulation No. 65/1024

[23] Washable grease filters can be cleaned and reused. Charcoal filters need to be replaced when they reach the end of their lifespan. (Replacement is recommended approximately every 6 months.)

[24] Test method: According to the EN 61591 standard, the test is conducted by operating at the 9th fan speed(600 m³/h) for 30 minutes, followed by an additional 10 minutes of hood operation only, to measure the absorption efficiency of the grease filter components (Wg).

Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities[1], it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top[2], enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com.my

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com.my designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

Try out the ‘Help Me Choose’ feature here: https://www.samsung.com/my/washers-and-dryers/help-me-choose/

[1] The capacity may vary by market.

[2] The capacity may vary by market.

“Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year,” said Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances (DA) Business at Samsung Electronics. “At MCE 2026, we demonstrated how our approach translated into better living — and invited everyone to experience it firsthand.”

At MCE 2026, Samsung organized its booth into dedicated product and service zones — including EHS, WindFree, Chiller and DVM areas, along with a SmartThings service zone — demonstrating how its solutions worked together to support a more integrated and comfortable environment.

Next-Generation Residential Comfort With Bespoke AI WindFree Pro

At its booth, Samsung presented its latest Bespoke AI WindFree Pro air conditioner, featuring a refreshed exterior design that complemented modern living spaces. To elevate everyday comfort, it offered an expanded range of personalized cooling experiences, building on Samsung’s WindFree heritage.

At the heart of the model was Motion Wind — a three-blade system[1] that created seven tailored airflow patterns[2], ranging from powerful Max Wind for rapid cooling to gentle WindFree for draft-free comfort. The two AI-driven modes[3] were AI Direct Wind, which followed the user with targeted airflow for immediate cooling, and AI Indirect Wind, which kept the user comfortable without blowing air directly onto them.

The model also featured AI Fast & Comfort Cooling[4], which analyzed indoor and outdoor temperature, humidity and room size to automatically activate the appropriate cooling mode — Fast Cooling for instant temperature reduction, WindFree for comfortable draft-free cooling and Dry Comfort for pleasant dehumidification without cold air. Users could also activate AI Energy Mode via the SmartThings app, which analyzed usage patterns and environmental conditions to reduce energy consumption by up to 30%.[5]

All-in-One Heat Pump System for Year-Round Home Comfort

In the EHS zone, Samsung spotlighted an all-in-one heat pump system that combined a single outdoor unit with an indoor unit (EHS ClimateHub) to support space heating, cooling and domestic hot water through both air and water in one integrated system.

The system enabled flexible, year-round residential operation, supporting simultaneous functions such as water-based space heating with air heating, water cooling with air cooling or hot water supply combined with air heating — delivering adaptable comfort across seasons. The fully integrated design also enabled efficient heat recovery; rather than discharging heat absorbed during cooling outdoors, the system redirected it for water-based space heating or domestic hot water production — and vice versa. This resulted in a COP of up to 8.2,[6] making it a highly energy-efficient solution for year-round residential comfort.

Strengthening HVAC Solutions for Various Commercial Needs

Samsung also showcased a broad lineup of commercial HVAC solutions, including DVM systems and chiller offerings tailored to diverse building requirements.

This included Samsung’s latest VRF system, named DVM S2+. The new DVM S2+ was equipped with R32 refrigerant in line with global standards, as well as built-in safety measures that ensured peace of mind. It also featured on-device AI capabilities that added convenience.[7] For example, AI Adaptive Control[8] adjusted the outdoor unit’s performance based on its surroundings to help reduce energy usage by up to 25%[9] under certain conditions.

Another key highlight at MCE 2026 was the inclusion of solutions from FläktGroup, whose acquisition had strengthened Samsung’s applied HVAC capabilities — particularly in large-scale facilities such as data centers. FläktGroup’s lineup for the event included core products such as air handling units (AHUs), chilled beams, fan coil units (FCUs) and other air terminal solutions, demonstrating expanded capabilities across commercial and industrial environments.

Connected Control for Daily Comfort

Samsung demonstrated how connected services simplified HVAC management across homes and businesses. Visitors explored usage scenarios enabled by SmartThings Pro, including streamlined monitoring, integrated device control and energy insights designed to provide comfort and operational efficiency.

Samsung remained committed to expanding its HVAC business globally through continued innovation across residential, commercial and smart building applications. Visitors to Samsung’s booth at MCE 2026 explored the latest products and connected solutions, engaged with representatives and experienced Samsung’s vision for smarter, more comfortable environments.

[1] Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle).

[2] SmartThings server stores user data, preferences and usage patterns to suggest the most useful options.

[3] AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode.

[4] To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required.

[5] The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb / wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.

[6] Samsung internal testing, A2W W45, A2A Indoor Air 27°C [DB] / 19°C [WB], Outdoor Air 35°C [DB] / 24°C [WB]

[7] Depending on the model, AI Core may be included as standard or require separate purchase. New AI features were internally tested according to Samsung’s internal regulations. The testing environment for each AI function may be different.

[8] Users can activate AI Adaptive Control using the Samsung wired remote control or with the SmartThings App.

[9] Based on internal testing in Samsung’s home environment laboratory (approximately 122.1 m³), using the AM072HCVGFG / AA model outdoor unit and AM007FE1DCG / AA and AM048FE4DCG / AA model indoor units. The test conditions: an outdoor dry bulb temperature of 35°C, an outdoor wet bulb temperature of 24°C, operating in the Cooling mode for 6 hours to compare the energy consumption with and without the AI Adaptive Control feature. Results may vary depending on environmental factors and individual use.

At the exhibition, Samsung Electronics operated a 350-square-meter booth and presented its vision for next-generation HVAC solutions under the theme “Enabling Better Living.” Spanning residential to commercial applications, Samsung demonstrated how AI-driven energy management and advanced maintenance innovations can deliver tangible benefits in real-world environments.

Samsung Newsroom sat down with Hye-seong Baek, Vice President of the Digital Appliances (DA) Business at Samsung Electronics, to discuss the company’s HVAC innovations and strategies.

▲ Hye-seong Baek, Vice President of Digital Appliances (DA) Business at Samsung Electronics

 Q. What were the key factors behind Samsung’s participation in this year’s AHR Expo?

Since Samsung’s first official debut in 2015, Samsung has showcased its latest innovations at the AHR Expo every year. Additionally, North America is the world’s second-largest HVAC market, and it represents a critical arena where the industry’s most advanced technologies compete.

At this year’s exhibition, Samsung directly engaged with its partners to share its differentiated business vision and AI-based HVAC solutions, while further strengthening mid- to long-term partnerships built on mutual trust.

Q. What were the key products and solutions showcased at this year’s Expo?

Samsung unveiled a wide range of solutions that bring enhanced convenience and connectivity to diverse industrial applications and customer environments.

In the commercial segment, Samsung introduced the DVM S2+, a high-efficiency, large-capacity air-conditioning solution with significantly enhanced AI capabilities. At its core is on-device AI that learns from its environment in real time to minimize energy consumption while delivering optimal indoor comfort.

In line with residential sustainability trends, Samsung is targeting the North American unitary[1] market with Hylex, an inverter-based outdoor unit that uses the low global warming potential (GWP)[2] R454B refrigerant, as a key product. The newly introduced Hylex features inverter technology that delivers high energy efficiency, low noise and a compact design tailored to North American consumer preferences.

Samsung also strengthened its EHS lineup of residential air-to-water heat pumps (AWHPs), offering a practical alternative to conventional fossil-fuel boilers while maximizing hot-water supply and heating efficiency.

▲ Samsung Electronics showcased its HVAC system and solutions at the AHR Expo 2026

Q. At this year’s CES, Samsung shared its vision of HVAC solutions serving as a new growth engine. Why is Samsung increasingly focusing on the HVAC sector?

HVAC is a core technology that regulates temperature and humidity across residential, commercial and industrial facilities, and the HVAC sector plays an essential role in supporting everyday life by providing optimal air conditions in these spaces. In recent years, the market has gained further momentum amid global efforts to address climate change, paired with increasingly comprehensive regulations on eco-conscious energy use. Looking ahead, Samsung anticipates the market to grow annually at a stable rate of approximately 5%.

Samsung is focusing on scaling HVAC services in connection with smart homes and smart cities. By integrating Samsung’s AI technologies and SmartThings across the broader HVAC market, Samsung expects to see strong potential to create meaningful synergies ranging from remote maintenance to energy cost optimization.

Q. What do you see as the key trends shaping the U.S. HVAC market in 2026?

This year, the key trends in the U.S. market are sustainability and high efficiency. Environmental regulations such as the adoption of low-GWP refrigerants are continuing to expand into the commercial sector, alongside new design and installation standards being introduced. In response, the market is shifting away from high energy-consuming, fixed-speed air conditioners toward high-efficiency inverter heat pump systems.

In the residential segment, demand for eco-conscious HVAC heat pumps is steadily increasing, while the adoption of VRF(Variable Refrigerant Flow) systems is accelerating in the commercial sector. This is driving greater diversification across HVAC solutions, while rising demand for AI data centers and high-performance computing is fueling the growth of precision cooling systems as an increasingly important market segment.

Moreover, AI-based predictive maintenance and optimization technologies — along with comfort and energy-saving solutions enabled by a wide range of IoT sensors — are becoming more widespread, with improvements in energy and operational efficiency emerging as a key industry trend.

Q. What sets Samsung apart from its competitors in the highly competitive North American HVAC market?

In North America, the residential segment accounts for approximately 70% of the HVAC market, while the commercial segment represents about 30%. In the residential space, Samsung is expanding its regional distribution network with Samsung Lennox HVAC North America, its joint venture with leading residential HVAC provider Lennox. Through this venture, Samsung leverages its energy-efficient, inverter-based ductless lineup.

In the commercial segment, Samsung is working closely with FläktGroup, Europe’s largest HVAC equipment provider — which the company recently acquired. Together, the companies offer comprehensive, customized solutions centered on modular chillers,[3] tailored for high-value applications such as data centers and cleanrooms.

Above all, Samsung’s most distinctive strength lies in the hyperconnectivity enabled by SmartThings and SmartThings Pro. In residential settings, this means continuously evolving experiences as a result of seamless connectivity, while in commercial environments, it manifests as advanced solutions that significantly enhance building-wide energy optimization and maintenance efficiency.

Q. What are Samsung’s goals in the North American HVAC market?

The goal is clear: to leap forward as a top-tier HVAC player in the North American market by leveraging advanced technologies and a diverse product portfolio.

Building on Samsung’s unique strengths in the ductless segment, Samsung is planning to expand into the ducted market — where centralized systems are the norm — through strategic synergies with FläktGroup. With the combination of Samsung’s chiller technologies and FläktGroup’s advanced cooling solutions, Samsung will deliver optimized solutions for data center applications.

In parallel, Samsung will continue to accelerate the rollout of products with low GWP and further strengthen AI-powered energy-saving technologies. Through these efforts, Samsung aims to deliver a differentiated, integrated energy management experience for consumers in the North American residential market, where heating and cooling account for a significant share of electricity consumption.

For more information, visit: https://news.samsung.com/my/

[1] Commonly used in North America, residential unitary systems cool homes and mid-sized buildings by distributing chilled air through ductwork.

[2] A metric that indicates the amount of energy the emission of 1 ton of gas will absorb over a given period of time, relative to the emission of 1 ton of carbon dioxide.

[3] A system designed with cooling capacity divided into multiple independent modules, enabling a stable supply of heating and cooling to meet a building or facility’s load requirements.

Samsung Electronics Co., Ltd. announced it is showcasing its connected, AI-powered kitchen vision at the Kitchen & Bath Industry Show (KBIS) 2026, being held in Orlando, Florida from Feb. 17-19. Bringing together its Bespoke AI lineup and Dacor, its premium built-in kitchen brand, Samsung is introducing a premium wine culture that redefines modern living with smart storage, sophisticated design and AI innovation[1] — setting a new standard for smart and reliable homes.

“The kitchen is evolving into the center of home life, and Samsung continues to introduce intelligent solutions that organically connect appliances, services and everyday experiences,” said Sang Jik Lee, Executive Vice President and Head of the Sales and Marketing Team for the Digital Appliances Business at Samsung Electronics. “At KBIS, we are showing how Dacor redefines modern living by blending functionality, aesthetics, and smart technology, setting the future of kitchen—where every detail elevates form and function.”

Dacor’s Premium Wine Culture and the Innovative Design of the ‘Hidden Kitchen’

At the exhibition, a dedicated wall is showcasing Dacor’s refined offerings, developed with wine aficionados in mind. On display are the 24-Inch Undercounter Wine Cellar, Wine Column and Built-in Wine Dispenser, the last of which holds up to four bottles of wine and features dual temperature zones that preserve wines by maintaining separate recommended storage temperatures for each red and white wine. Additionally, with a simple touch, user can select and serve the appropriate amount of wine.

Dacor is also introducing sleek and organized kitchen designs that seamlessly blend into the overall ambiance of the home when not in use. These designs emphasize the idea of a “hidden kitchen” concealed within curved columns or furniture and encompassing a complete lineup — a refrigerator, cooktop and the 2025 LUXE RED Design Award-winning 24-Inch Dishwasher — ensuring both practicality and functionality.

Dacor’s premium appliances also support SmartThings[2] connectivity, enabling users to manage key functions through their connected ecosystem.

Bespoke AI: Smart, Connected and Reliable Kitchen Innovation

Also, on display at KBIS is the Bespoke AI Refrigerator Family Hub, which features the innovation AI Vision.  Powered by advanced camera-based recognition technology. This allows users to effortlessly check the contents of their refrigerator and efficiently manage ingredient lists². Previously, the system could recognize up to 37 types of fresh food and 50 types of pre-registered processed food directly on-device.[3] Samsung plans to enhance this feature to overcome existing limitations, enabling recognition of an even greater variety of food items.

A diverse range of Bespoke AI products — including dishwashers, ovens and laundry appliances — are also on display for KBIS visitors to experience. Connected control through SmartThings2 is a key differentiator of these products, as it allows users to conveniently monitor devices from their smartphones.  The seamless harmony among these kitchen appliances is further enhanced by Bixby[4] voice control. For example, a user can stand in front of the refrigerator and ask, “Hi Bixby, can you recommend a recipe based on my food list?” Then, it offers recipes and guided cooking instructions.[5]

Since reliability is a major factor in making a connected ecosystem strong and stable, Samsung has dedicated a part of its exhibit to its commitment to assuring the quality of Bespoke AI products and services that are available to consumers after purchase. Along with regular software updates, Samsung offers Home Appliance Remote Management (HRM)[6], which is a service that can help consumers understand and manage the status of appliances through monitoring[7], diagnosis, and remote service support.

Samsung at KBIS 2026

KBIS 2026 runs Feb. 17-19, and Samsung’s exhibit is located at booth W2073 in the West Hall of the Orange County Convention Center.

[1] AI-powered functions are available only on Bespoke AI models

[2] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎

[3] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[4] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.

[5] A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.

[6] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] HRM does not monitor personal information, only information regarding device operation status and history. Proactive HRM applies only to certain device problems, not all cases.

The Family Hub introduced the concept of food management, setting an entirely new paradigm for the kitchen by integrating a screen and IoT technology to deliver smarter ingredient management. Since then, it has continued to evolve into a true home companion that uses displays, built-in cameras and voice interaction to better understand and engage with users. Over the years, the Family Hub has pushed beyond traditional boundaries to reshape the everyday kitchen experience.

Samsung’s ongoing commitment to innovation has been continually recognized at CES — the world’s largest stage for consumer technology in the United States — with the Family Hub earning recognition at the CES Innovation Awards for 10 years.[2]

Learn more about how Samsung Family Hub has evolved over the past decade in the infographic below.

For more information, visit: https://news.samsung.com/my/

[1] Product availability and specifications may vary according to region.

[2] Family Hub refrigerator being named a CES Innovation Award Honoree 12 times and earning one Best of Innovation win.

Samsung Electronics Co., Ltd. announced the launch of “Help Me Choose,” a digital tool designed to guide consumers in selecting the ideal laundry solution based on their individual needs and lifestyle preferences.

With just a few clicks, the tool evaluates suitability across product types including washers, dryers, washer & dryer sets, and all-in-one combos, empowering users to make smarter decisions based on real-time product recommendations.

“Today’s consumers have a wide array of laundry needs and preferences, and that means there is no one-size-fits-all solution,” said Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team for Digital Appliances (DA) Business at Samsung Electronics. “By simplifying the decision-making process and offering a more intuitive product discovery journey, the ‘Help Me Choose’ tool makes it easy to find the best fit.”

Designed for a Range of Modern Lifestyles

Samsung has continually expanded its washing machine portfolio to meet the needs of diverse markets and lifestyles — from compact models for people living alone to high-capacity appliances for larger households.

When consumers shopping online, however, the wide range of available models can sometimes make the selection process overwhelming. Reflecting the growing trend of online shopping for home appliances and the expanding variety of consumer lifestyles worldwide, the new tool guides users through a series of lifestyle-based questions, such as how big their household is, how often they do laundry in a week, how much space is available and what values, like energy or time saving, are most important to them. Based on these responses, users can receive tailored recommendations from Samsung’s lineup of washing machines available in their region.

For example, if someone lives alone, owns a pet and values space efficiency, the tool can recommend the Bespoke AI Laundry Combo. This is because it provides an efficient laundry experience by completing both washing and drying in a single unit, avoiding the need for two separate machines, while also offering the Pet Care and AI Wash & Dry[1] cycles.

Availability                                                                   

Help Me Choose will roll out on Samsung.com in select global markets starting in January, with broader availability to follow.

Samsung also plans to expand the experience to additional product categories starting in the first half of 2026, helping consumers make confident, informed purchase decisions more conveniently.

For more information, visit: https://www.samsung.com/my/washers-and-dryers/help-me-choose/

[1] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

Samsung’s quality and reliability are increasingly being recognized by media outlets worldwide. In the U.K., independent review outlet ‘Trusted Reviews’ selected the Samsung Series 9 Bespoke AI Washing Machine[1] as its “Best Washing Machine” at the Trusted Reviews Awards 2025, highlighting its cleaning performance and smart features. The publication has also reviewed Bespoke AI Jet Ultra, noting its impressive boost in suction power and excellent battery life.

In the third edition of the global “Why Samsung” campaign, Samsung Newsroom spoke with Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics, about how the company is advancing quality, innovation and the reliability benefits customers experience — and offers insight where Samsung is headed next.

▲ Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics

Bringing SW Seven-Year Upgrade and Strengthening the Durability of Core Components 

Q1. What efforts is Samsung making to strengthen user trust in its home appliances?

Home appliances are used over long periods of time, making it crucial that they remain safe and reliable after purchase. This means product design must account not only for how appliances are used today, but also for how users’ lifestyles may evolve in the future.

Samsung is working to enhance the quality and reliability of its AI appliances by leveraging software, hardware and advanced AI technologies. First, Samsung provides software upgrades for smart home appliances, enabling them to continue evolving over time[2]. We are also helping customers use their appliances more reliably and for longer through our Home Appliance Remote Management (HRM)[3] service.

On the hardware side, we use our manufacturing know-how that we’ve built up over half a century and a vigorous verification system to continuously enhance the durability and competitiveness of our compressors and motors — which are “the heart of home appliances.” We also conduct long-term, high-intensity reliability testing to ensure stable performance, even in extreme environments around the globe.

Most recently, Samsung has further enhanced product quality and reliability by incorporating AI capabilities. For example, we use AI in our digital inverter compressor to help save energy while creating optimal cooling. We further apply AI to our HRM service to detect early signs of abnormal operation and proactively notify users.

Upgrading Both Appliance Performance and Security Through AI and Software

Q2. What is Samsung’s software update policy for its home appliances to improve reliability?

Samsung AI appliances are evolving into advanced devices capable of receiving real-time feature upgrades and, through software innovation, resolving certain issues remotely.

Samsung supports software upgrades for up to seven years for its smart home appliances released since 2024. This enables the addition of new convenience features and the latest security technologies to appliances users already own, allowing products to continue evolving over time.

For example, the AI Vision Inside feature on the Family Hub refrigerator has been upgraded this year. AI Vision Inside recognizes food items being put in or taken out of the refrigerator using a camera and creates a food list on the product’s screen, enhancing the convenience of food management. The number of fresh foods recognized has increased to 37, and users can now additionally register and manage up to 50 types of processed and packaged foods.[4]

Q3. Besides the SW updates, are there ways to improve reliability through SW?

Samsung is continuously improving product durability and reliability by providing its HRM service.

Samsung’s HRM is a system that collects and analyzes data from SmartThings-connected appliances in real time. Based on the analysis results, advisors can assess the product’s status and guide customers on the most appropriate actions — or resolve issues by remotely adjusting settings. This allows users to receive professional care without having to describe issues in detail, and in some cases, resolve them quickly without the need for a service engineer visit — saving both time and repair costs[5].

For instance, if a washing machine is not dispensing fabric softener, a consultant can remotely adjust the detergent box mode. If a refrigerator does not feel cool enough due to overstocking, a consultant can remotely set the temperature lower than the minimum available to the users.

Samsung has continued to advance its HRM service by incorporating AI technologies that proactively detect early signs of potential issues and notify users in advance. For example, by analyzing factors such as laundry room and outdoor temperatures, the system can predict frost risks in washing machines and dryers and notify users in advance via smartphone alerts. It can also detect low refrigerant levels in air conditioners and refrigerators early on, helping prevent issues from escalating into major failures.[6]

The Heart of AI Appliances: Innovating Core Components with AI

Q4. From a hardware perspective, what sets Samsung’s appliance quality apart?

Building on its capabilities in AI appliances, Samsung is now dedicated to solidifying its competitive edge in core components by pushing the boundaries of hardware reliability.

Compressors and motors are often called “the heart of home appliances” because they are directly linked to product performance and durability. Since 1976, Samsung has been manufacturing compressors for nearly 50 years, continuously advancing both technology and durability. Today, its eighth-generation compressor incorporates innovations that directly enhance energy efficiency and reliability, including ultra-precision machining to a tolerance of one-tenth the thickness of a human hair (5 μm=0.005 mm), friction-reduction technology, and high-rigidity coatings. For washing machine[7] motors, Samsung applies 3D high-speed balancing technology to ensure stable operation even during spin cycles reaching 270 rotations per second. This significantly reduces vibration and noise.

To ensure seamless performance across diverse environments — from the heat and humidity of Southeast Asia and the Middle East to the extreme cold and heavy snowfall of polar regions — the company conducts rigorous stress testing on core components. Refrigerator compressors undergo extensive testing in a dedicated testing space, including continuous operation for 1,500 hours at 85°C and 500 hours at 100°C, to ensure core component reliability.

In addition, AI is being applied to further strengthen the performance and reliability of these core components. Samsung compressors have evolved from digital inverters to AI digital inverter compressors, which use AI to adjust the operation of the compressor’s internal motor to help save energy and improve durability.

Q5. Going forward, how will Samsung further strengthen the reliability of its home appliances?

We plan to continue enhancing the reliability of our home appliances by strengthening the three pillars of software, hardware and AI. Our ultimate goal is to deliver an excellent user experience throughout the entire product lifecycle, from purchase to long-term use, while continuing to innovate more trustworthy appliances.

On the software side, we are improving the convenience and accuracy of features by combining them with AI. For example, the HRM service is evolving its functions to enable more precise product diagnosis and user support by analyzing product status and error history with AI. Ultimately, with AI, we aim to transform the appliance use and care paradigm from repair to prevention, thereby strengthening reliability.

On the hardware side, we are accelerating innovation focused on core components. We have rapidly transitioned our compressors from fixed-speed designs — where operating speed remains constant — to digital inverter technology, significantly improving energy efficiency and stability. Samsung has driven further transformation with AI Hybrid Cooling, which uses an AI digital inverter compressor in normal situations and gets a Peltier cooling unit to work additionally when intensive cooling is required.

By continuously advancing AI-driven core component technologies and delivering ongoing software upgrades, Samsung plans to continue its efforts to deliver “appliances that remain reliable over time.”

For more information, visit: https://news.samsung.com/my/

[1] WF90F09C4SU1 model.

[2] Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.

[3] Available on SmartThings-enabled Samsung appliances produced since 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. A Wi-Fi connection is required.

[5] Currently the home appliances diagnosed by AI model are limited to washing machines, dryers, refrigerators, kimchi refrigerators, and air conditioners.

[6] Actual results may vary depending on individual use and circumstances.

[7] 6-12kg small to medium-sized drum washing machines. Excluding Bespoke AI Laundry Combo models.

As we step into 2026, now’s the perfect time to start afresh with New Year’s resolutions to make meaningful changes in your life. Whether you’re looking to stay productive on the go, build healthier habits, enjoy more family bonding, or level up your personal space for ‘me time’, the right tools can make all the difference.

From foldable phones to smart home appliances, Samsung’s latest innovations are designed to make life easier, more fun, and more connected – the perfect gifts for yourself or loved ones, helping everyone step into 2026 ready to make everyday count.

For the Go-Getters to Seize Everyday

Do you have big plans for 2026? Samsung’s flagship best-in-class mobile innovations – the Z Series foldables and the Galaxy S25 Edge – combine ultra-slim design, advanced processing power, and all the best ways to be productive, creative and stay entertained with Galaxy AI.

• Galaxy Z Fold7 unlocks new levels of efficiency and productivity. With the thinnest and lightest design to date for the Galaxy Z Series, this smartphone’s 8-inch Dynamic AMOLED 2X display[1] elevates every AI experience, delivering immersive viewing, frictionless creativity and enhanced productivity with less jumping between apps and screens. Powered by the Snapdragon® 8 Elite[2] for Galaxy – which is uniquely customized for Galaxy devices – on-device AI processing tasks like real-time language translation and Generative Edit are faster and more seamless.
• Galaxy Z Flip7 is the perfect, stylish, pocketable option, featuring the largest FlexWindow ever on a Galaxy Z Flip. Compact and capable, this intelligent pocket-sized companion is built for seamless interactions and everyday reliability. From a 4.1-inch Super AMOLED FlexWindow[3] and Samsung’s best selfie camera[4] yet, to the largest battery ever in the Galaxy Z Flip series and a new level of AI-powered personalization tailored to users’ style and routine, the Galaxy Z Flip7 strikes the right balance of form and function.
• Galaxy S25 Edge* is the ultimate beyond slim smartphone for those who demand more from everyday. With a thin 5.8mm chassis, Galaxy S25 Edge stays sleek while meeting every creative need. Featuring an advanced camera system that fits a 200MP wide lens for stunning shots, and Galaxy AI tools like Drawing Assist and Audio Eraser, creating, editing and personalizing has never been more effortless.

For the Wellness & Lifestyle Reset

If you’re committing to new health goals for the year ahead, start off on the right foot with intelligent devices to keep you on track. The Galaxy Watch lineup offers advanced health tracking, sleep insights, and intuitive AI features that make consistency effortless. From monitoring workouts to providing tips on getting better rest, these smartwatches will provide valuable support to anyone focused on wellness in the new year.

• Galaxy Watch8 and Galaxy Watch8 Classic are among the best smartwatches that can help you make wellness part of your everyday routine. Ultra-thin and comfortable, they offer all-day performance and style. Advanced health tracking features like Antioxidant Index, Sleep Coaching, and Energy Score[5] provide actionable insights – while AI makes managing workouts and keeping track of schedules effortless. For those who value an additional touch of elevated design, Galaxy Watch8 Classic adds a rotating bezel for a stylish, classic look.
• Galaxy Watch Ultra is the ultimate choice for those who love outdoor adventures. With a rugged titanium build, long-lasting battery, and advanced GPS[6] functionality, it’s designed to deliver Samsung’s full suite of features – from stress alerts and mindfulness tracking, to personalized fitness coaching – all under extreme conditions.

For the Family That Wants More Quality Time

Level up entertainment experiences in the new year. Samsung’s latest TVs deliver stunning visuals, immersive sound, and smart features powered by AI, making time with loved ones even more effortless and fun. From cozy movie nights to game-day excitement, these TVs transform everyday viewing into a cinematic experience for everyone at home.

• The Neo QLED 4K QN90F is one of Samsung’s most advanced TVs, with Samsung Vision AI delivering exceptional advancements in picture and sound quality that can make every family movie night feel like a theater experience. Powered by the NQ4 AI Gen3 Processor, it delivers incredible clarity and smooth motion, while 4K AI Upscaling Pro[7] makes everything look stunning. Dolby Atmos and Object Tracking Sound+[8] create audio that moves with the action, so everyone feels part of the story.
• Samsung’s OLED TVs, like the OLED S95F, bring cinematic quality into your living room with our brightest OLED screen ever. OLED HDR Pro delivers vibrant colors and deep blacks for breathtaking visuals, while the NQ4 AI Gen3 processor optimizes every scene and upscales content to brilliant 4K[9]. Gamers will love Motion Xcelerator 165Hz[10] for ultra-smooth performance, making this the perfect pick for game nights and binge-worthy weekends.

Level up Productivity and Play

In 2026, why not build a setup that works as hard as you do—and plays even harder. Samsung’s latest monitors deliver stunning visuals, intelligent performance, and AI-powered features that make multitasking seamless and entertainment immersive. A smart addition for anyone upgrading their home office or gaming station in 2026.

• The Smart Monitor M9 (M90SF) is a smart addition for anyone upgrading their home office or gaming station in 2026, combining productivity by day and entertainment by night with a 32-inch 4K OLED display for vibrant color and deep contrast. Workspace enables faster, easier access to work tools by letting you access and control your PC remotely or work directly on the monitor using built-in apps like Microsoft 365, while Multi Control allows seamless Drag & Drop across compatible Samsung devices using a single mouse and keyboard^[11]. With AirPlay support for easy content mirroring^[12], the Smart Monitor M9 delivers a seamless experience for both work and downtime.
• The Odyssey 3D (G90XF) takes play to the next level with a glasses-free 3D experience[13] powered by advanced eye-tracking technology and view mapping algorithms. Additionally, the AI 3D Video Conversion[14] feature analyzes and converts videos, adding depth to objects so you have a new way to enjoy content you love. Its 4K display and 165Hz refresh rate keep gameplay responsive[15], while Edge Lighting syncs with your screen to create an atmosphere that pulls you deeper into the action.
• The Odyssey OLED G8 (G81SF) is built for those who want the ultimate gaming and creative setup. With 4K OLED display at 240Hz[16] and 0.03ms GTG response time, enjoy ultra-smooth gameplay and razor-sharp visuals. Featuring Glare free technology and VESA DisplayHDR TrueBlack 400 which helps display true, rich blacks without light bleed to enhance contrast and color depth, this monitor is perfect for next-level gaming and content creation.

For the Home That Works Smarter, Not Harder

Upgrade your home with appliances that help you save time and energy. Samsung’s latest lineup goes beyond cleaning and cooling, offering AI-powered features that learn your routines and lighten your load. From smarter laundry to intuitive cooling, these innovations are set to make everyday living in 2026 simple and seamless.

• Bespoke AI Laundry Combo takes the guesswork out of laundry with AI Home[17] that personalizes washing by remembering user habits, suggesting cycles[18], and displaying timely information. The AI Wash & Dry function can help automatically optimize washing and drying performance for each load, making the process much easier for users. Meanwhile, AI Energy Mode[19] enables more efficient cycles, and AI Ecobubble technology[20] delivers powerful cleaning even at lower temperatures—helping you save time without compromising performance.
• The Bespoke AI Jet Ultra is the most powerful cordless stick vacuums you could have at home, delivering up to 400W of suction power[21] for deep cleaning. With AI Cleaning Mode 2.0[22], it automatically adjusts suction and brush speed based on floor type, while its HEPA filtration system captures fine dust[23] for a healthier home. Long battery life and smart efficiency also mean you can spend less time on chores and more time enjoying the moments that matter.
• The Infinite Line WindFree 1Way Cassette keeps your home perfectly cool and comfortable while staying energy-smart with AI Energy Mode. This helpful feature learns usage patterns and also assesses indoor and outdoor conditions, operating the air conditioner to reduce energy consumption for your home. Designed to elevate modern interiors, its sleek ceiling mounted design is also paired with edge lighting[24] that softly illuminates the room. Users can choose different mood settings – warm, natural, or cool colors – and when Smart Mode is activated, light sensors will automatically adjust brightness to harmonize with the amount of natural light, enhancing the overall interior ambience. The Infinite Line WindFree 1Way Cassette will undoubtedly excite those looking for an effective and also aesthetically pleasing cooling solution.

Explore offers currently available on Samsung’s website today: https://www.samsung.com/my/offer/

Click here to check out Samsung’s latest mobile offerings: https://www.samsung.com/my/smartphones/all-smartphones/

Visit here to browse home appliances: https://www.samsung.com/my/home-appliances/bespoke-home/

*The Galaxy S25 Edge is not availabe in Malaysia market.

[1] Measured diagonally, Galaxy Z Fold7’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[3] Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1-inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[5] Only available when user register a compatible Galaxy Watch or Galaxy Ring at least once.

[6] GPS accuracy may vary depending on network environment and other factors.

[7] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[8] For QN90F 50/ 43”: Object Tracking Sound Lite

[9] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[10] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.

[11] Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5(Intel) or Samsung Settings v3.3(ARM). Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g., not provided in People’s Republic of China). Screen images simulated for illustrative purpose.

[12] AirPlay or mobile mirroring requires iOS 12.3 or later, or macOS 10.14.5 or later, or Android OS 8.0 or later. This function may not be supported depending on the model or geographical area.

[13] 3D effects may vary depending on the game content and PC capabilities. 3D capabilities may be limited in multi-monitor environments with more than one Odyssey 3D monitor. Game compatibility can be seen in Odyssey 3D Hub, which can be downloaded from Samsung.com or Microsoft Store.

[14] This feature only supports video content conversion and may not work with games. 3D conversion is not available on non-PC gaming consoles. To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content, which refers to video protected by Digital Rights Management. 3D conversion is also not available when HDR mode is enabled. 3D conversion is only supported with NVIDIA graphics cards. RTX 3080 or higher is recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher DDR: DDR5-5600 32GB 2ea PCIe: PCIe 5.

[15] Refresh rate and response time may vary based on the performance of the input source.

[16] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.

[17] Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[18] Messages with cycle suggestions are displayed on a smartphone app

[19] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.

[20] AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

[21] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[22] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.

[23] Refers to dust particles in the size range of 0.5 to 4.2µm.

[24] The default setting does not synchronize the edge lighting to the air conditioner’s power status. Users must manually turn on or off the edge lighting with the SmartThings app. To link the edge lighting to the air conditioner’s power status, users must set up the ‘Link to on/off state’ feature in the SmartThings app.