When it comes to entertainment, the bigger, the better! Experience life on the big screen with the Galaxy Tab S7 FE’s 12.4” display[1] and soak in the immersive sights and sounds. Feast your eyes on vibrant colours and details that shine, while treating your ears to incredible audio by AKG, with dual speakers and Dolby Atmos that transport you right to the middle of all the action.

Seeing and hearing are believing, so is feeling. Feel the power of smooth and fast gaming and streaming on the Galaxy Tab S7 FE, which comes with the high-performing Snapdragon 778G chipset. Equipped with a huge battery[2] to take on your busiest days, let hours and hours of movie marathons, browsing, or work go by before needing to recharge.

The tablet can also be your second screen function, which provides a full page view in portrait or landscape mode! Movie marathons and gaming on the tablet is definitely better than your phone or PC with the bigger better screen and holistic sound quality.

Finally, unleash your inner creator using the S Pen – from tidy handwriting to fancy penmanship, from drawing on Clip Studio Paint to designing marketing materials or presentations. With low latency, magnetic snap on the side for easy carrying, it’s practically no work to do work.

Enjoy Raya rebates[3] of up to RM800 when you purchase the Galaxy Tab S7 FE, Galaxy Tab S8 Series, and Galaxy A7 Lite from now until 10 May 2023. Additionally, get FREE 1 year Viu subscription when you purchase the Galaxy Tab S Series.

Enjoy Raya rebates on Galaxy Tabs³:

Shop at any of these participating stores, including Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store, as well as Samsung Flagship Stores on Shopee and Lazada.

To learn more about the promo, go to: https://www.samsung.com/my/offer/2023-impian-raya-bersama/mobile/tablet/

For more information about the Galaxy Tab S7 FE, head over to: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s7-fe-black-128gb-sm-t733nzkexme/

[1] Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

[2] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] The Promotional Products are on a first come first served basis, and while stocks last. Samsung reserves the right to suspend or terminate or cancel the Promotion or change the Promotional Products anytime without any prior notice.

In their latest iteration, Samsung’s Galaxy Buds have been engineered to deliver premium audio in a truly wearable design. Let’s take a deep dive into the features, from acoustic design to software to form, that enable the wireless earbuds to provide a new mobile audio experience.

Sound by AKG

The latest Galaxy Buds mark the first time that AKG is bringing outstanding sound quality to a truly wireless product. But what defines excellent sound quality? A cursory glance at audio reviews and audiophile forums will show that the answers are diverse. While some users favor rich bass tones, others prefer headphones with a spacious soundstage.

There is, perhaps, no person better qualified to answer this question than Dr. Sean Olive, Acoustic Research Senior Fellow at Harman International. For the past seven years, Dr. Olive and his team have been conducting in-depth research into the perception and measurement of headphone sound quality.

“Good sound is achieved when the headphones accurately reproduce the music without adding any audible distortion or noise to the original sound,” he says.

Dr. Sean Olive (middle) testing headphones with his team

By testing the response of a wide range of listeners, Dr. Olive and his team have developed an objective tool to measure the sound quality of headphones. Dubbed the Harman Target Curve, the measurement helps audio engineers design headphones that replicate the experience of listening to music in a reference listening room.

“Sound quality involves different attributes, including spectral or timbral qualities, spatial qualities and distortion, and noise. The goal for AKG is to be as neutral, accurate and transparent as possible for each of these attributes,” he explains.

Described by Dr. Olive as “a perfect marriage between science, engineering, and art,” Galaxy Buds were tuned to the Harman Target Curve by acoustic engineers at AKG. The wireless earbuds achieved a truly impressive performance on the Curve, significantly higher than other wireless earphones, winning the praise of Dr. Olive.

“The sound quality of the new Galaxy Buds is impressive,” Dr. Olive says. “It is difficult to say they have any sonic personality, which is the ultimate compliment I can give.”

Users can tailor the tone of the Galaxy Buds to suit their tastes and different musical genres by using the customizable equalizer, which features five unique settings. With eartips designed to maximize the noise-minimizing advantages of canal-type earbuds, Galaxy Buds let users listen to their favorite tunes, regardless of the surroundings.

Scalable Codec

In addition to perfecting the acoustics, designing wireless earbuds presents additional challenges. For one, the reliance on Bluetooth to transmit audio information makes wireless earbuds susceptible to interference.

Featuring Samsung’s proprietary Scalable Codec, Galaxy Buds ensure that users can enjoy their favorite tunes without interruption. The codec prevents audio chopping by changing the bit-rate according to the strength of the Bluetooth connection. When the wireless connection is weak, Scalable Codec automatically encodes the audio information with a higher compression ratio, allowing the earbuds to receive data without interruption.

Adaptive Dual Microphone

Galaxy Buds’ noise-canceling capability extends beyond the listening experience. Featuring an Adaptive Dual Microphone, the wireless earbuds also minimize external noise in phone conversations.

The Adaptive Dual Microphone combines signals from an inner and outer microphone. While the outer receiver detects audio in the surrounding area, the inner microphone picks up vibrations resonating inside the body. By processing and mixing the two sources, the Adaptive Dual Microphone produces an accurate representation of the user’s voice. The microphones are further enhanced by SolomonVoice technology and Wind Noise Reduction capability to help Galaxy Buds deliver the user’s voice clearly.

Gone are the days when your earphones were attached to the end of an electric cord. Losing the cables and mounted with Bluetooth technology, they have evolved into wireless earbuds. Users no longer have to worry about the cables getting tangled into a knot in their pockets. What’s more, wireless earbuds are now available in various designs that add a fashionable value.

Samsung Electronics’ all new ‘Galaxy Buds’ offers the best performance of all the advantages of wireless earphones. It is smaller and lighter than the previous generation, which makes for longer and more comfortable wear. With the enhanced battery efficiency, it offers longer usage time with a single charge. Perhaps most importantly, its sound quality has been improved with the technology of AKG, the premium audio brand of Harman.

The upgrade from the previous generation is clear in terms of specs. Samsung Newsroom has tried the product to experience just how much better it is when used.

Galaxy Buds is very lightweight that it is barely detectable in the palm of the hand. The size is also smaller than Samsung’s existing wireless earphones, ‘Gear IconX.’ Instead of hanging on the ears, Galaxy Buds ensures the best possible fit with its wing tips, and do not fall out easily. Even the largest wing tips do not press on the earflaps, making the earbuds comfortable and stable to wear.

The earbuds are a compact size that fits snugly inside the ears and the exterior that shows outside it is fashioned to a nicely rounded shape. The gloss of the surface material is quite natural and soft in color that it goes well with various kinds of styles. Users need not worry about whether the earbuds look good with their outfits.

Well-Balanced and Solid Sound Quality

‘Sound by AKG’ is etched on to the packaging of the product, showing the company’s confidence in the Galaxy Buds’ solid sound quality, which proved to be quite well balanced and consistent. It offers a deep, consistent base and a flat treble. For those who have their own taste for a certain sound field¹, use the ‘Galaxy Wearable’ app to choose one from the five EQ presets and customize the sound profile.

I tried listening to various genres of music for each EQ preset to figure out the difference. For emotional music such as ballads or jazz, the ‘dynamic’ setting was the best fit. For band or dance music, the ‘clear’ setting was a solid choice since it highlighted the differences in mixed sounds. According to the styles and ranges of vocals or instruments used, selecting the ‘bass boost’ or ‘treble boost’ was a nice pick. When I was enjoying music while concentrating on another task, the ‘soft’ preset was comfortable to listen to as it balanced different tones.

The sound quality during phone calls was outstanding in clarity, which makes for a pleasant experience to switch over to answering a phone call from listening to music. A good set of earphones maintains its sound quality not only when the music is playing but also during phone calls. Galaxy Buds showed consistent, solid performance on the subway or inside elevators and blocked out the noise well.

The two embedded microphones also controlled the volume of my voice according to the surrounding environment. During the several phone calls I made when I was using Galaxy Buds, I seldom heard complaints from the other person for not being able to hear me over the surrounding noise.

A useful tip for when making a phone call in a noisy environment is to choose ear tips that are a perfect, snug fit in the ears. This helps make a difference in blocking out the noise from the surroundings so that the microphone embedded in the interior nozzle of the earbud can pick up the user’s voice more easily.

Useful Features Including Seamless Connection and ‘Find My Earbuds’

Galaxy Buds automatically connects to the user’s smartphone when the case is open and disconnects when placed back in the case. With a simple touch on the surface of an earbud, users can play or pause the current song, or move onto the previous or next song. Users can even give orders or turn on and off certain features using voice command.

When the earbuds are misplaced, users can activate the ‘Find My Earbuds’ feature on the Galaxy Wearables app. The earbuds will start making a beeping sound which will help relocate them.

By turning on ‘notifications’, users can receive a voice notification in between the music when they receive a message or email. This feature is useful for those that always need to be available at work or when expecting an important message. Users can also manage notifications and turn them on or off for specific apps.

‘Ambient sound mode’ let noise from the surroundings flow into the earbuds without taking them off. It balances between the sound from the earbuds and from the surroundings. Using this mode, I was able to check work related videos while listening to what my colleagues were saying and listen to some music without missing any announcements in the subway.

Longer Battery Life and Easy Battery Charging

Galaxy Buds lasts up to six hours when used for listening to music, and five hours for making phone calls. Galaxy Buds lasted a whole day with just a single charge when I listened to some music and made a few phone calls during my commute and working hours. Of course, as the Galaxy Buds case act as a charger, the earbuds can last longer. It comes in handy while on a trip or on a long flight.

The newly mounted wireless charging feature also adds convenience. I just put the earbuds back inside the case and place it on a wireless charger or a Galaxy S10². It is completely wireless, in a sense that it doesn’t require a cable when being charged either. Thanks to this feature, users can be relieved from the stress of constantly checking the remaining battery life.

All in all, users are in good hands with the Galaxy Buds, in various aspects including sound quality and battery life – not to mention the sleek, cute design and a comfortable fit. Galaxy Buds handle quite nicely some inconveniences users might have experienced with other wireless earphones. For those who are looking for the ‘ultimate’ wireless earphones, Galaxy Buds will make a good choice.

¹ Sound Field is a virtual space created by sound to provide the most realistic listening experience. Sound fields are usually controlled through the residual sounds and equalizer.

² According to tests conducted by Samsung Electronics, the battery lasts 100 minutes after a 15-minute charge. The exact time may vary according to individual user’s tendencies. ‘Wireless PowerShare’ is limited to Galaxy S10 series and will stop sharing battery power once the smartphone’s battery falls below 30 percent.

In games where timing and accuracy are everything, the slightest changes in performance, such as unstable FPS (frames per second) rates, can mean the difference between life and death. Mobile gamers want to ensure that their device is equipped with hardware and software they can rely on.

Let’s take a closer look at some of the innovative technologies that make gaming on the Galaxy Note9 so much fun.

Smooth, Stable Performance

Many of today’s most popular mobile games place players in vast open worlds that can be wonderfully immersive, and incredibly taxing on a phone’s processor. When you’re in the midst of an epic battle or ever so close to setting a new high score, there are few things more frustrating than when an overworked processor causes a sudden drop in frame rate that leads you to lose focus or fall prey to an enemy attack.

Because a phone’s CPU and GPU performance can make or break your gaming experience, Samsung optimized the Galaxy Note9 with a cutting-edge 10-nanometer processor that handles graphics-intensive games with ease. This allows the device to provide 33 and 23 percent better CPU and GPU performance than the Galaxy Note8, helping gamers stay engaged and in the zone.

The Galaxy Note9 also features an on-device AI-based performance-adjusting algorithm that regularly monitors the device’s heat and performance, supporting up to 40 percent more stable FPS when gaming. Thanks to machine-learning technology, the device can predict a change in temperature before it occurs and adjust the CPU and GPU, before a drop in FPS occurs. That means smoother visuals and a more enjoyable experience when playing graphics-intensive games like Fortnite.

Cool Under Pressure

Playing graphics-intensive games for extended periods of time can place a great deal of strain on a phone’s CPU and GPU. To help the Galaxy Note9 perform consistently at a maximum level throughout gaming, the new cooling system needed to be faster and more efficient than previous generations.

The Galaxy Note9’s specially designed Water Carbon Cooling system allows the device to run cool throughout heavy gaming sessions. The system, which was first introduced in the Galaxy S7, utilizes changes in the phases of water to efficiently radiate heat – in a cycle where water in a porous structure absorbs heat, turns into steam, moves through pipes and eventually cools down turning back into water.

Samsung enhanced the system for the Galaxy Note9 with a heat pipe, or ‘thermal spreader’, that’s three times larger than the Galaxy Note8’s, and dissipates heat more effectively. The company also increased the system’s internal water intake to foster greater heat absorption, and incorporated an enhanced carbon fiber TIM (thermal interface material) that transfers heat from the processor to the thermal spreader with 3.5 times greater efficiency, thus boosting thermal conductivity.

Together, these innovations enable the Galaxy Note9 to run smoothly during extended gaming sessions, creating more opportunities to play the games you love.

Giving Gamers More Control

Distractions like phone call and text message notifications can be the worst when playing games on a smartphone. Game Launcher, a one-stop hub for mobile gaming on Samsung’s Galaxy Devices, is the solution to deal with such problems. Offering a range of innovative tools and features, the Game Launcher allows players to streamline and concentrate fully on their mobile gaming sessions by preventing alerts and unintended screen touch. Users can also share their gameplay using the launcher’s screenshot and video record functions.

Game Launcher has been enhanced even further for the Galaxy Note9 to let users to get more out of gaming sessions. The Galaxy Note9’s improved Game Launcher now allows users to customize performance settings for individual games. Users can specify the frame rate, resolution and battery usage level for each game in their collection, fostering a gaming experience optimized for enjoyment. In addition, a pop-up window function has been added to the launcher, allowing players to effortlessly launch certain apps – like looking for winning tips and tricks on YouTube or sharing game information online – during gameplay.

Game Launcher on the Galaxy Note9 brings games such as Fortnite, Black Desert and PlayerUnknown’s Battlegrounds to even more fans^*. Galaxy users are also offered special discounts and in-game bonus items, such as an exclusive Galaxy Skin for Fortnite^**.

Power to the Players

The Galaxy Note9’s all-day battery is Samsung’s most powerful and reliable yet, offering users more than enough charge to enjoy hours of intense, immersive gameplay.

The battery’s 4,000mAh capacity makes it especially well-suited for graphics-intensive games, whose impressive visuals can drain a battery quite quickly. The Galaxy Note9 allows users to enjoy their games uninterrupted, without needing to constantly keep an eye on the battery’s charge level, or worry about connecting their phone to a charger to extend a gaming session.

With stereo speakers powered by AKG, the Galaxy Note9 offers players a critical edge, with the rich sounds offering mobile gamers a more immersive experience.

The Samsung Galaxy Note9’s specs and immersion-amplifying enhancements prove that Samsung’s newest flagship was designed for those who work and play hard.

^*Availability of games may vary by region.

^**The exclusive Galaxy Skin can be redeemed by following the instructions found here.

Tuned by audio experts at AKG, you’ll discover new hidden sounds in your favorite song when you listen to music on the Galaxy S9/S9+. And when combined with Dolby Atmos surround sound, watching movies on your device will be more immersive than ever before, bringing you up close and personal to the action.

How did our team of experts at Samsung manage to build such quality audio capabilities within such a small smartphone? We went straight to the source to get the story behind the supreme sound system.

01. The Problem

If you look at a smartphone, chances are it only has one speaker at the bottom. This means that sound waves can only travel in one direction, restricting the overall listening experience. And since smartphones must fit into our pockets, the speakers tend to be small, which limits their ability to fully produce bass sounds.

02. The Goal

That’s why we set out to develop a smartphone with multiple dynamic speakers that can fit into the palm of your hand. We believed, with sound coming from different areas of the phone and emanating in various directions, watching films on the phone could be as immersive as going to the cinema.

03. The Idea

To turn the Galaxy S9/S9+’s sound quality into a three-dimensional experience, we wanted to place another dynamic speaker in the phone. The top of the phone was the best location as this would allow the device to play sound in stereo. This meant we had to rearrange the internal components, like the front camera and iris scanner, to make room. On top of that, we had to design a speaker that is powerful yet slim enough for the new phones to maintain Samsung’s Infinity Display.

04. The Solution

Engineers from different departments worked together to adjust the location of various components and also increased the size of the existing speaker by 1.5 times. We also spent a year modifying the kinetic structure of the speaker to make sure there was enough room. But due to the shape of the Galaxy S9/S9+, there were still slight differences in the sizes of the two speakers. That’s why we had to tune the speakers to balance the output levels. And finally we reduced interference from other components that also use magnets so that they wouldn’t cause static or noise in the speaker.

05. The Result

With these changes, we were able to produce the Galaxy S9/S9+ sound system, which delivers sound that’s 1.4 times (3-4dB) louder than the Galaxy S8. We also partnered with Dolby Atmos to incorporate Virtual Surround Sound Effect in the smartphone to maximize the stereo speakers’ capability. Instead of mixing by channels, Dolby Atmos places sounds within a three-dimensional audio environment, giving listeners the impression that sounds are coming from everywhere. Audio experts at AKG also fine-tuned the speakers, expanding their bass range while ensuring they can handle high volumes without distortions. Together, these innovations allow the Galaxy S9/S9+ to deliver a unique audio experience.

06. A Simple How-to Guide

Yoonsoo Kim, President of Samsung Malaysia Electronics, proudly presenting Samsung’s latest flagship devices, the Galaxy S9 and S9+

Kuala Lumpur, 15 March 2018 – The much anticipated Galaxy S9 and S9+ are finally here! With the arrival of its latest flagships, Samsung continues to innovate and redefine the limitations of technology, giving Malaysians new ways to experience the world. The flagships are well-recognised globally, having received over 30 awards at the recent Mobile World Congress 2018 including “Best New Connected Device” and “Best Mobile VR or AR”.

“The S9 and S9+ were inspired by today’s way of communicating on the social media landscape. Self-expression has evolved, and gone are the days where consumers texted each other to convey their thoughts. Instead, they now use images, videos and emojis. Samsung has always been at the forefront in producing amazing smartphone cameras, but as a tech company known to push past boundaries and also with a deep commitment to listen to our consumers, we took our latest smartphones to another level by redesigning and upgrading the camera,” said KM Liew, Head of IT and Mobile Business, Samsung Malaysia Electronics.

“The Galaxy S9 and S9+ now come with new AR Emoji, Super Slow-mo and Super Low-light features. These enable consumers to discover and re-imagine a whole new level of visual communication, tailored to their own unique voices. To those who believe that a picture paints a thousand words, the Galaxy S9 and S9+ is the way to go,” Mr Liew added.

While it was the S9 and S9+’s new and innovative features that drew the attention of tech lovers and enthusiasts, it was the special appearance of Korean actor and superstar, Park BoGum, that sent the crowd into a frenzy. Through the Galaxy S9 and S9+’s great new features such as Super Slow-mo video recording, the ‘Love in the Moonlight’ prince was on a mission to experience the world in a whole new way with his Malaysian fans.

Camera Reimagined

Today’s cameras are for more than taking pictures – they are for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing superior quality shots. DxOMark, the trusted industry standard for camera and lens image quality measurements, recognises this and given Samsung’s reimagined camera its highest-ever score for combined photo and video rating in a smartphone camera.

Much credit for the S9 and S9+’s high scores should be attributed to their amazing performance under low-light conditions. Similar to the way the iris of a human eye expands and contracts depending on a person’s surroundings, Samsung’s Dual Aperture camera (F1.5 / F2.4) automatically adjusts to its lighting conditions by letting in more light when it is dark through its greater aperture lens (F1.5) or switching to its lower aperture lens (F2.4) under bright light, ensuring that photos taken are crisp and clear. Apart from that, the popular dual-camera setup is available via the Galaxy S9+ as well, allowing users to continue shooting professional portrait shots with the phone’s ‘Live Focus’ mode.

Users are also now able to express themselves in brand-new ways, thanks to the S9 and S9+’s AR Emoji and Super Slow-mo features. While Samsung allows users to create an emoji that looks and acts almost exactly like them, the Super Slow-mo function (video recording of up to 960 frames per second) allows users to expand their creativity with utmost fun. Furthermore, S9 and S9+ users can now experience the world in a whole new way thanks to a smarter Bixby, integrated into the camera. Bixby is now able to translate foreign languages[1] and currencies instantly by image, provide useful information about your surroundings, and so much more.

Enhanced Entertainment

Smartphones are increasingly becoming our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. The Galaxy S9 and S9+’s audio also support Dolby Atmos, giving the effect of a 360-degree, impressive cinematic sound.

The Infinity Display on the Galaxy S9 and S9+ were given an upgrade as well. Featuring a new, bold, and bright Super AMOLED Infinity Display that looks gorgeous even under direct sunlight, it has received an “Excellent A+” grade by DisplayMate Technologies, the world’s leading evaluator of screens.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office, or on the go. The next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. The redesigned DeX Pad is a new docking system for users to easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[2] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[3]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[4] water and dust resistance and wireless charging that goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB via a Micro SD Card and are equipped with the latest premium application processors, offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+’s Intelligent Scan feature supports three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer and more accurate information on users’ health status. This sensor allows the devices to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[5].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at a recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time Roadshow Promotion in Pavilion Kuala Lumpur, Queensbay Mall in Penang, and Aeon Bandar Dato Onn in Johor Bahru. From 16^th until 18^th March 2018, customers who purchase a new Galaxy S9 or S9+ will be eligible for exclusive gifts by Samsung, which include:

• A FREE Samsung Wireless Charger Stand worth RM279 (limited to 2,300 units)
• A Samsung Gear Sport at 30% off with every purchase of a Galaxy S9 or S9+, while stocks last
• RM50 off on an LED View Cover, Standing Clear View Cover or Alcantara Cover with every purchase of a Galaxy S9 or S9+, while stocks last
• A Trade Up Program, allowing customers to trade-in selected devices with an extra trade up value of up to RM400
• 0% Easy Payment Plan for up to 12 months

Apart from that, consumers will receive a total of 1,500 Samsung Rewards Points after activating Bixby, Samsung Members and Samsung Pay on their newly purchased Galaxy S9 and S9+, while stocks last.

To find out more about the Galaxy S9 and S9+ roadshows and exclusive Samsung Experience Stores deals, visit http://www.samsung.com/my/offer/s9-roadshow/ and http://www.samsung.com/my/offer/s9-promo/.

For more information about the awards and positive responses the Galaxy S9 and S9+ have received so far, please visit the links below:

1. samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018
2. samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade
3. samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, and their new and innovative features, visit http://www.samsung.com/my/smartphones/galaxy-s9/.

Korean actor and Superstar, Park BoGum, making his highly-anticipated arrival at Pavilion KL, during the official launch of the Samsung Galaxy S9 and S9+

(From L to R) Malaysian actress and celebrity Serene Lim making her appearance with Park BoGum at the Galaxy S9 and S9+ launch.

Park BoGum celebrating the official launch of the Samsung Galaxy S9.

The Samsung Management team posing for a photo with its Korean and Malaysian superstars.
From L to R:
1. Yoo Jin Hyun, Business Director, IT & Mobile Business, Samsung Malaysia Electronics
2. Serene Lim, Malaysian actress and celebrity
3. Yoonsoo Kim, President of Samsung Malaysia Electronics
4. Park BoGum, Korean actor and Superstar
5. Liew Kian Ming, Head of IT & Mobile Business, Samsung Malaysia Electronics

Park BoGum posing with the large crowd and his fans at the launch of the Galaxy S9 and S9+ in Pavilion KL.

The Samsung Galaxy S9 and S9+ finally make their arrival on Malaysian shores.

¹ Actual user interface displays only one target language at a time. Different input and output languages are provided in different countries. An internet connection is required to use this service.                          

² Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.              

³ DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

4 Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

5 Intended for general wellness and fitness purposes only.

Kuala Lumpur, 26 February 2018 – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way people communicate, share and experience the world. Made for an age in which consumers increasingly communicate and express themselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalised AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic.

The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos® and a refined edge-to-edge Infinity Display[1] – a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.

“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, President and Head of IT & Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”

Camera Reimagined

Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality. The Galaxy S9 and Galaxy S9+ camera features include:

• Super Slow-mo: Make every day moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favorite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.

• AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyzes a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.

• Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture[2] (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear.

• Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings.[3] With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.[4]

Entertainment Reimagined

Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favorite movie or streaming their favorite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.

The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced with the Galaxy S9 and S9+ and will connect to other Samsung and non-Samsung devices.

For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With the DeX Pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[5] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[6]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[7] water and dust resistance and wireless charging and goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB with a Micro SD Card and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+ support three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications. The devices feature Intelligent Scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s phone in various situations. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to use a different fingerprint to access Secure Folder than the one used to unlock the phone.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer, more accurate information on users’ health status. This sensor allows the Galaxy S9 and S9+ to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[8].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at the recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time pre-order promotion for Malaysians! Starting 10:00am from 1^st to 4^th March 2018 on first come first serve basis, customers who place a pre-order will receive an exclusive reward of Harman Kardon Onyx Mini Bluetooth Speaker worth RM699. For more information about the Samsung Galaxy  S9 pre-order promotion, visit www.samsung.com/my/s9preorder.

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, please visit http://www.samsung.com/my/smartphones/galaxy-s9/.

[1] Infinity Display: a near bezel-less, full-frontal glass, edge-to-edge screen.

[2] The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy S9+).

^[3] Bixby service availability and features may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognised. Voice command works with a select, growing list of Samsung and third-party apps. See “Apps with Voice” in Bixby for a list of compatible apps.

^[4] May differ by country and carrier.

^[5] Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.           

^[6] DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

[7] Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

[8] Intended for general wellness and fitness purposes only.

The Galaxy S9 and S9+ build on that innovative heritage with enhancements that not only foster captivating visuals, but also truly realistic audio. Let’s take a closer look at how Samsung’s refinements to the devices’ displays and sound systems have made it even easier for users to immerse themselves in their favorite content.

A Refined Infinity Display

Both the 5.8-inch Galaxy S9 and the 6.2-inch S9+ feature Samsung’s latest Super AMOLED Infinity Displays, which feature key refinements that magnify the beauty and immersive qualities of the Galaxy smartphones’ signature screen.

The Infinity Display is characterized by its smooth, spacious design, which seamlessly curves at the edges to blend into the Galaxy S9’s body and lends the device its beautiful, highly ergonomic form. Films, shows and video clips are captivating when viewed on the 18.5:9, HDR (High Dynamic Range) capable display, whose impeccable accuracy allows such content to be presented exactly as creators intended.

When designing the new displays, Samsung focused on adjustments that would enable users to enjoy even more engrossing viewing experiences. This led Samsung to trim down the already small bezels at the top and bottom of the device, and make the screen itself a deeper black, so as to blend in with the bezels when the device is off. The bezels have also been refined to conceal features that could possibly detract from users’ immersion, such as the device’s iris sensor.

Adaptive Contrast Enhancement is another immersion-amplifying addition that allows the display to provide crisp visuals even in direct sunlight. This offers users more freedom to comfortably consume the content they want, when they want.

To make using the device even more comfortable, the Galaxy S9 also introduces a new Landscape Mode, which allows the home screen and app tray to adjust their orientation when the phone is held at an angle. This feature is particularly useful when a user who is watching a video navigates to the home screen to find another app.

The durability of the devices’ screens and bodies has also been enhanced. In addition to utilizing a high-strength aluminum alloy that offers protection from external impacts, Samsung reinforced both phones with thicker Corning© Gorilla© Glass 5 on their fronts, as well as more scratch-resistant side metal frames.

Cinematic Sound

Because smartphones are increasingly becoming our go-to platforms for entertainment, a top-flight display alone won’t quite cut it. In order to enjoy a truly cinematic mobile viewing experience, we need a premium sound system to complement the display – one that makes it easy for us to immerse ourselves in whatever content we’re consuming.

To enable users to experience true auditory immersion, Samsung placed powerful, AKG-tuned stereo speakers at the bottom and earpiece of the Galaxy S9. Together, the speakers pump out audio that’s not only loud, but also rich and balanced, no matter the volume.

This means that whether you’re streaming the latest binge-worthy show or jamming out to a new playlist, you can count on the Galaxy S9 to provide high-quality audio that keeps you engaged and makes your show, song, or podcast that much more enjoyable.

The Galaxy S9 also features a Dolby Atmos effect that gives users listening through headphones or the device’s speakers the sensation that they’re experiencing 360-degree surround sound. The clever feature carefully analyzes how key variables affect the audio in order to create the most immersive sound experience possible.

The function enriches both Dolby Atmos-exclusive content as well as various other forms of media, and may easily be toggled on or off.

More Tools to Multitask

The Galaxy S9 also features an array of useful functions specifically designed to make it easy for users to multitask using the Infinity Display.

Galaxy users are by now long acquainted with Multi-Window, a convenient feature that enables users to simultaneously manage two windows on their screen for increased efficiency. Edge Lighting Notifications add a new layer of utility to this function by allowing users to easily manage incoming messages while enjoying their favorite content.

With Edge Lighting Notifications, once a message comes in, users are presented with an icon that they may pull down to instantly launch a Multi-Window. This allows them to view their message and compose a reply without needing to navigate away from the website that they were viewing, or falling behind in their movie, show or game.

That multi-app versatility is also the key benefit of App Pair, a convenient feature that quickly became a fan favorite when it was introduced on the Galaxy Note8. App Pair lets users create custom pairs of apps that they can launch simultaneously from the Edge panel or their home screen. This means that with a single tap, a user could instantly launch their music and navigation apps as they began their morning commute, or open their Internet and messaging apps to coordinate dinner with friends.

The Galaxy S9’s powerful combination of sound and display innovations offers users premium multimedia and multitasking experiences without compromise.

*All Galaxy S9 specs, functionality, features and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Fusing rich visuals with crisp acoustics, the Samsung HMD Odyssey offers an experience that draws you in deeper to the world of mixed reality, a blend of virtual reality and augmented reality.

HMD Odyssey is a head-mounted display, developed to explore the world of Windows Mixed Reality. The headset was designed in partnership with Microsoft, creating a device that seeks to reimagine the realms of virtual reality through its high-resolution dual displays, AKG headphones, built-in microphone and intuitive installation.

Read on for our hands-on, first impressions look at the new mixed reality headset.

Out of the Box, Into the Game

Set-up is truly intuitive. As well as being ready to play right out of the box, the Samsung HMD Odyssey’s ergonomic design also allowed me to adjust the device to my satisfaction in moments.

The HMD Odyssey does not require any external motion sensors, thanks to its Inside-Out Position Tracking, which frees you from the confines of a single environment and allows you to plug and play, anywhere. Just connect the device to a compatible PC^* wherever you are and get ready to explore a virtual world.

To set up the HMD Odyssey, I first connected my device to a compatible PC. Next, I was instructed to point the headset towards my PC monitor, and draw the shape of the room, while keeping the headset facing the monitor. This allowed the device to map the physical space around me, and any obstacles, such as furniture and walls, in the physical world became “walls” in the virtual world, to prevent me from bumping into anything.

Everyone’s body is different, and the HMD Odyssey is designed for an optimal fit for everybody. For example, the hard type headband, with its cushioned Forehead Pad, is easily adjustable and ensures an even weight balance for hours of comfortable play. The headband can be tightened to sit snugly on the head, even while wearing glasses, and blocks out any surrounding light. A nice addition is the physical volume buttons, which mean that you can control sound levels with just one press, rather than scrolling through in-game controls. What is more, the Inter Pupillary Distance (IPD) Control Wheel, positioned under the goggles, adjusts the distance between the left and right dual displays, allowing you to find the perfect fit for your eyes.

See More, Experience More

At the heart of the full visual immersion is superior picture quality. The world may have been virtual, but the sharp, crystal clear images that surrounded me made it feel completely real.

The Samsung HMD Odyssey’s dual 3.5-inch AMOLED displays are finely tuned for the mixed reality experience, offering remarkable image definition.

At the same time as delivering more vibrant colors, deeper blacks and sharper contrast, the HMD Odyssey also renders motions more smoothly. The larger screen size and 1440×1600 high-resolution picture quality per each display on the left and right, provide a fluid and lifelike virtual experience, with fast focusing and a clear and stable experience overall.

The HMD Odyssey’s 110-degree Field of View alters the boundaries of the mixed reality world. The scope is greater than that of other devices and closer to the average person’s 120-degree real world field of view, allowing you to explore and move through worlds without viewing distortion, for heightened realism.

Achieving True Immersion

Incorporating the sense of sound through its built-in headphones and mic, the HMD Odyssey adds another crucial dimension to the mixed reality experience.

I was pulled further into the world by the device’s 360° Spatial Sound. By simulating 3D sound using direction, distance and environment, 360° Spatial Sound allowed me to pinpoint the source of noise in the virtual realm. The whole effect encourages you to use your hearing as you would in the real world, listening through built-in AKG headsets which produce clear, world-class acoustic and bass.

Whether working together as a team to clear missions and battle enemies, or simply chatting to other players, it is well known that building bonds a key part of the gamer’s experience. I found these bonds are even tighter with the HMD Odyssey’s fitted array mic, which allows players to communicate with each other mid-game, without ever having to remove the headset.

To help me navigate Windows Mixed Reality, the HMD Odyssey came equipped with two 6 Degrees of Freedom (6DOF) motion controllers that tracked movements inside the mixed reality world. A tutorial guided me through using these tools when I first connected my device to a PC, in which I learnt how to maneuver through the world, performing actions like “teleport” to rapidly shift from one place to another.

I soon discovered that 6DOF goes beyond the three axes of regular VR controllers: I had the freedom to move not only straight – forward and back, up and down, left and right – but also in the rounded and rolling motions: yaw, pitch and roll. The HMD Odyssey headset also supports 6DOF, so that your head as well as your arms can control motion in the game.

Diving Into Windows Mixed Reality

The first place you will visit in your Windows Mixed Reality journey, and whenever you use the headset, is the Mixed Reality Portal. The portal appears in the virtual world as Cliff House, a spacious villa with an ocean view, that I could explore and customize to access all my Windows apps.

A wide range of apps and games can be downloaded from the Microsoft store, ready to make you feel totally immersed. There is also support for Steam VR, which has over 2,000 VR games in its catalogue^**.

My first game was the music-themed Rock&Rails, an exhilarating thrill-ride. I struggled not to flinch or recoil as I flew through the sky, fighting off enemies by shooting from my guitar. Rock&Rails is available from the Microsoft store with purchase of the Samsung HMD Odyssey headset, so you can get into the game as soon as you unbox your device^***.

With a set-up that is effortless, striking 1440×1600 resolution dual AMOLED displays, built-in AKG headphones and support for a wide range of games and media. Samsung’s HMD Odyssey provides all that you need to experience the exciting new realm of mixed reality.

^*Windows Mixed Reality requires a compatible Windows 10 PC and the Windows 10 Fall Creators Update. Compatibility may be checked using the Windows Mixed Reality PC Check tool available on the Microsoft Store.

^**Title availability is subject to change.

^***Bundle availability may change with location and date.

As the first stage of this audio collaboration, the Samsung Galaxy Tab S3 will debut with quad stereo-sound speakers tuned by AKG. With premium 4K video playback and a vivid Super AMOLED display, the Galaxy Tab S3 will offer a cinema-like experience and feature S Pen productivity. The tablet’s AKG tuned speakers will produce pure sounds, free from distortion and distraction, inspiring listeners with a truly immersive acoustic experience. The speakers will also automatically adjust depending on whether the device is in landscape or portrait mode to offer the highest-quality sound.

Samsung and AKG will expand their collaboration by bringing AKG’s superior listening experience to Samsung Galaxy smartphones. Select Galaxy smartphone users will soon be able to enjoy pure, natural sound with earphones tuned by AKG included in-box with their smartphone.

AKG by HARMAN was founded by an engineer and physicist with the idea of creating pure studio sound that could become a catalyst for creative expression. For 70 years, AKG microphones and headphones have been used from the studio to the stage by the world’s most respected musicians, producers and DJs with a legacy of innovation that includes more than 1,000 patents and over 300 inventions in the field of electro acoustics.

“AKG has been delivering Grammy® Award-Winning reference sound for professional musicians for more than 70 years. Integrating AKG technology will greatly enhance Samsung’s mobile products by delivering a fully differentiated and superior audio experience to customers,” said Michael Mauser, President, HARMAN Lifestyle Audio. “We are very excited to be a part of Samsung’s prestigious Galaxy portfolio and look forward to bringing our premium audio capabilities to Samsung Galaxy users worldwide.”

Younghee Lee, Executive Vice President and Head of Mobile Marketing and Wearable & Accessory business at Samsung Electronics, said, “HARMAN and the AKG brand were the natural choice to elevate our audio quality and immediately communicate the distinct and premium offering that we wanted to bring to consumers with our new product introductions. For a totally immersive experience, we wanted the best performance in audio – and we achieved that through this exciting collaboration, giving Galaxy users the ability to fully enjoy enhanced listening experiences across Samsung’s mobile portfolio.”