The challenges in this ever-changing world have led to an accelerated demand for digital transformation in recent years. Now more than ever, there is a strong need to adapt to and evolve alongside multiple waves of disruption.

In fact, many business leaders whom I have spoken to said that the volatile business climate has not reduced the appetite for organizations to transform. On the contrary, businesses are finding greater urgency for change across a broad spectrum of activities, from redefining their service offerings to uplifting customer experiences.

Samsung Kiosks integrated into KFC Philippines’ restaurants

Another example is KFC Philippines, a quick service restaurant serving its secret recipe fried chicken at close to 400 stores nationwide. In 2017, its digital transformation journey first started with the integration of more than 1,000 Samsung large-format displays pre-installed with the MagicINFO platform, for digital menu boards across all stores. This helped KFC improve customer experiences by catering more visually appealing images, whilst ensuring their operations teams could continually update their menu board and promotions effectively and efficiently.

In 2022, KFC accelerated its digital transformation journey by integrating Samsung KM24A kiosks in restaurants and OM55B outdoor displays in drive-thru stores. By the end of 2024, 800 kiosks and over 150 OMB55B outdoor displays will also be deployed to minimize queues and increase order accuracy, and further elevate customer experiences.

A New Era of Innovation

The successful deployment story of KFC Philippines is a reminder of the risk-taking and innovation that are needed in today’s dynamic and competitive marketplace, whether in the F&B, retail, hospitality, or other sectors.

Staying ahead of the curve with our customers and partners means:

• Having the urgency to take digital transformation to another level: With dynamic market conditions, agility is needed more than ever, with technology providing the crucial breakthrough in unlocking new value. As KFC discovered, digital technologies could radically open opportunities not possible before, enabling further growth.

• Meeting the need for integrated solutions: While point solutions are attractive short-term options, larger and more complex challenges such as meeting sustainability goals require a more strategic and integrated approach. Similarly, to meet big market opportunities, such as winning over customers in the Gen Z and Gen M demographics, businesses have to redefine and transform their processes in a holistic rather than piecemeal fashion.

• Not compromising on sustainability and security: Sustainability is now central to everything businesses do, from procuring to using energy efficiently and finally recycling their products from customers, post-purchase. Similarly, security has to be integrated into all parts of a digital business, ensuring that best practices are incorporated seamlessly to minimize risks while undergoing rapid digitalization at scale.

These sentiments were also shared amongst participants at the Samsung Display Tech Summit 2023, which was awarded Bronze for the “Best Brand Experience – B2B” event, at the prestigious Campaign Asia Pacific’s Event Marketing Awards 2024.

Held in October last year, the Summit was an immersive 2-day program in Seoul, South Korea, attended by enterprise customers and partners across the Southeast Asia and Oceania (SEAO) region. Here, we shared our technology vision while showcasing our latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

An Integrated Approach to Big Challenges

With these same priorities in mind, Samsung is ready to help enterprise customers overcome their challenges and meet business goals with an entire ecosystem of products, services, and partners.

Through Samsung’s unifying offering for integrated IT and devices solutions and services, it is our company’s vision to help businesses in this region push the boundaries of what they can do and to enable the next dimension of digital transformation for organizations. The key here is seamlessly integrating end-to-end offerings in devices, services, and solutions to connect people and enable them to be more productive. In each area, Samsung is bringing its market leading expertise in technology and solutions.

Samsung has a wide range of devices such as the well-loved Galaxy series smartphones and devices that with industry-leading security innovations like Samsung Knox Matrix, infrastructure offerings from system air-conditioners to mobile networks as well as strong leadership positioning in display technologies. For the past 14 consecutive years, we have been an industry leader in the global signage market[1] by pushing innovation in LED and Micro LED technologies and also, developing a product strategy with a focus on sustainability that was recently recognized by System Contractor News, a leading audio and visual publication, through the Installation Product Awards for Most Innovative Sustainable Product Strategy in June 2023.

Combined with its solutions for device, display, content and smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings such as eco-conscious innovations showcased at CES 2024, to create the modern digital enterprise founded on commitments to security and sustainability.

Such an integrated approach would benefit, for example, an organization that wants to create a new company-wise workspace and is considering various options to not just optimize spaces but also enable new hybrid work experiences. A prime case study is the Jeju Dream Tower, where Samsung has provided smart signage for lobbies and rooms, TVs for all hotel rooms, central air-conditioning solutions, room management and mobile device systems.

For Every Business Need

Technology is crucial but only one part of the answer. To ensure that the various pieces of the puzzle come together to produce the desired results, Samsung works with trusted and experienced partners to transform products and services into end-to-end solutions.

Each industry is different and so are the needs. This is why Samsung also provides an array of solutions, products and services specifically designed for various verticals, ensuring that they are tailored to deliver results desired in each industry.

[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

With a large number of business at risk of compromising their data via their corporate liable devices, they struggle to find the balance between a secure and flexible solution and maximizing productivity from digitalization.

“To thrive in this fast-changing world, businesses need a robust and secure technology infrastructure to support flexible work – and a closed ecosystem just isn’t the answer,” said Ian Chong, Regional Director & Head of Mobile Experience B2B, Southeast Asia & Oceania.

“Samsung’s Galaxy for Work equips businesses with an open ecosystem of secure, versatile devices that are optimized for their unique needs, giving them all the freedom and confidence they need to stay competitive in today’s business landscape.”

Samsung has brought Galaxy for Work to Southeast Asia and Oceania as workforces in the region are getting more hybrid and decentralized, and businesses feel the need to digitalize to avoid employee downtime, lost revenue and other opportunity costs.

The Power of Galaxy’s Open Ecosystem

With in-depth expertise in mobile security and digitalization, Samsung offers an open ecosystem by putting trust in collaboration. Running on the Android Open source, this was made available to carriers, OEM and developers alike to make their innovative ideas a reality. This allows some of the biggest names in tech to and work together to step up their game, strengthening it collectively. Opening the ecosystem has not led to more vulnerabilities, but to greater and more diverse security practices.  This collaboration enables businesses to focus on what is most important to them, by giving them the freedom of streamlined productivity, seamless device continuity, and effortless management of devices all with a solution trusted by governments worldwide – Samsung Knox[2].

Versatile Devices with Optimized Experiences

Samsung continues to empower businesses with versatile Galaxy devices that cater to their unique operational needs. From cutting-edge Enterprise Edition devices to the resilient Ruggedized Series, our wide-ranging product lineup, complemented by Samsung Knox and B2B accessories, ensures seamless remote deployment and easy customization for diverse sectors.

Security Leadership with Samsung Knox’s End-to-End, Real-Time Protection

In an era where work and personal lives intertwine, businesses face the challenge of safeguarding data security while respecting individual privacy. As a leading global company that designs and manufactures its own products, Samsung is able to keep an eye on each component from the processor up. Organizations are secured from day one, thanks to security-specific hardware and isolated software integrated across Samsung’s portfolio and supply chain that provides end-to-end protection at all levels of the mobile experience, from the chips inside to the apps. A secured supply chain, prevents unauthorized access to Galaxy devices and provides users with a product they can trust.

Samsung’s commitment to data protection continues with Samsung Knox, offering real-time protection against data attacks and malware. Unauthorized attempts to access or modify the core of Galaxy devices are promptly blocked, ensuring user information remains safe.

Your Privacy, Secured with Transparency and Control

Security should never compromise personal privacy. Therefore, Samsung’s Security & Privacy Dashboard gives users a comprehensive view of their data, empowering them with transparency and control. For business, while users have control and transparency of their Samsung Galaxy devices, businesses can determine what happens to their data with features such as Security and Privacy Dashboard and Permission Manager without invading their employee’s personal privacy

Samsung remains dedicated to delivering top-notch security while respecting individual privacy, setting new standards for user trust in the digital world.

With “Galaxy for Work”, businesses can now integrate agility, seamless productivity and resilience into their core to quickly adapt to current challenges and become digital-first.

The latest Galaxy Enterprise Edition product line-up includes the newly launched Samsung Galaxy XCover6 Pro that combines advanced functionality with a sleek design. The Galaxy Ruggedized Series includes the ruggedized Samsung Galaxy Tab Active4 Pro and Samsung Galaxy XCover6 Pro smartphone, delivering excellent performance in the toughest conditions.

Galaxy Enterprise Edition

Tailored for the rigors of the business world, Galaxy Enterprise Edition[3] offers the most advanced mobile experience for enterprises. It bundles cutting-edge, customizable and secure Samsung devices with a guaranteed product life cycle of a minimum of two years[4], up to 5 years of extended security support[5] for business continuity, and 1 year of Knox Suite[6], which consists of mobility solutions such as Knox Manage and Knox Asset Intelligence, ⁷ for efficient business management.

Galaxy Ruggedized Series

Designed for frontline workers, the Galaxy Ruggedized series offer smartphones and tablets that can meet the MIL-STD-810H[7] standard to withstand extreme conditions. Additional features and accessories are also available to maximize efficiency and convenience. For example, Samsung DeX[8] allows employees to connect their compatible Galaxy mobile device to a monitor and turn it into a desktop workstation seamlessly, so your team can continue to deliver excellence wherever they work.

Learn more about the power of Galaxy for Work’s open ecosystem to transform your business operations and stay ahead of the competition at https://www.samsung.com/my/business/open-means-business/

[1] Source: A Mobile-First Strategy: Building Resiliency in Your Business. Ruggedized Smartphones & Tablets in Asia Pacific – Enterprise Adoption, Use Cases and Benefits 2023, 2nd Edition. https://www.samsung.com/sg/business/insights/flexibility-engagement-and-tech-the-perfect-combination-for-modern-work/

[2] Samsung Knox has successfully met the rigorous security requirements set by governments and major enterprises around the world, providing business users with a robust mobile security solution.

https://www.samsungknox.com/en/knox-platform/knox-certifications
[3] Enterprise Edition availability may vary by model and market.

[4] Product life cycle begins from the global launch of each product and varies by device and region.

[5] Samsung Security Update frequency (monthly, quarterly) may vary depending on the model. Samsung Galaxy Enterprise Edition devices start receiving Security MR (SMR) FOTA updates on the same day the monthly Android Security Bulletin is released.

[6] Knox Suite is renewable with additional cost from the 2^nd year.

[7] MIL-STD-810H is a standardized form of testing designed by the US Military to accurately assess device limitations. Real world usage varies from the specific environmental conditions used in the testing. Samsung does not guarantee device performance in all extreme conditions.

[8] Samsung DeX wired connection is available via HDMI compatible display. Wireless connection is available on Smart TVs that support Phone Screen mirroring only. For optimal experience, use on Samsung Smart TVs launched in 2019 or later. Applicable to selected phone models.

At this year’s IFA event, Samsung announced the launch of its SoftPOS solution, which is based on the company’s partnership with First Data, PayCore and Visa. Requiring no additional hardware, this mobile device solution easily and securely transforms Samsung mobile handsets into Europay, Master Card, or Visa (EMV)-based contactless payment terminals, and is set to lead a mobile retail revolution. Supported by Samsung Knox, SoftPOS supports all global payment schemes and is compatible with all Sams­­­­ung mobile devices¹ and existing mobile EMV payment options.

But this SoftPOS solution is not the only leading B2B solution being showcased at IFA. Samsung Newsroom invites you to take a closer look at the full range of Samsung’s latest mobile B2B solutions.

SoftPOS solution

Solutions and Devices Designed to Meet Enterprise Needs

At IFA, Samsung is showcasing a product portfolio replete with the latest in durable products and solutions designed for the full gamut of working conditions and situations.

This portfolio is led by three devices custom-built for users that lead rugged lifestyles; the Galaxy Tab Active Pro, Galaxy XCover 4s and the Galaxy XCover FieldPro. These sturdy devices are appropriate not only for harsher environments, but also fit the modern needs of a wide range of industries, from public service and automobile to retail and conference.

The Galaxy Tab Active Pro is the latest in the Galaxy Tab Active range set for release later this fall. This 10-inch tablet is uniquely suitable for business as well as rugged work conditions, and delivers an immersive viewing experience thanks to its larger display fitted with a variety of solutions that enable users to engage more efficiently when undertaking business. The Galaxy Tab Active Pro also supports Samsung DeX, meaning that workers in the field can now make use of a PC-like experience on-site or at the office.

The Galaxy Tab Active Pro

The compact, rugged Galaxy XCover 4s boasts both durability and portability with its 5.0-inch screen, 16-megapixel front camera, IP68 water and dust rating, and removable battery. Samsung has also developed a solution to help ensure the safety of workers engaged in sectors from the public service industry to the logistics industry – the Galaxy XCover FieldPro. The Galaxy XCover FieldPro provides water and dust resistance (IP68) and also complies with the United States Military Standard MIL-STD 810G. The Galaxy XCover FieldPro is also fitted with a dedicated, programmable button that allows the Push-to-talk (PTT) communication feature, which utilizes interwork with third-party PTT solution partners. The resulting solution is a PTT mobile application that offers a range of communication options, including Lone Worker Protection and GPS Localization for use in emergency situations.

In order to best meet the diverse needs of all B2B customers, Samsung has collaborated with a variety of partners to create leading device convergence solutions, a range of which are on display at IFA 2019:

• Integrated Tablet Case and Cradle Workstation: This market-first solution was designed to improve tablet users’ productivity as well as provide rugged protection while on the go. Thanks to the integrative connectivity of Samsung DeX, the cradle workstation allows the Galaxy Tab Active Pro to be easily docked and connected to a monitor for seamless productivity.

• AR Platform: This augmented reality (AR) solution was designed to improve access to mobile information sharing among enterprises, and specifically for repair industries. The AR platform for mobile devices lets users aggregate information and create step-by-step maintenance manuals that they can access anywhere, anytime.

• Docking and Mounting Station: For industries that require working on the go, Samsung has developed a docking and mounting station that can be used for a range of applications, including vehicle mounting. This station is lightweight and portable, streamlining the productivity of a mobile working environment.

Docking and Mounting Station

• Thermal Imaging Technology Solution: Thermal Imaging Technology provides a range of uses and benefits to industries from public service through to construction. The solution lets workers turn their Galaxy XCover 4s or Galaxy Tab Active Pro into a powerful thermal imaging camera, and is ideal for situations where users need to quickly detect faults, water damage or energy loss, and for identifying the presence of animals or people in dark working conditions.

• Barcode/RFID Scanning Solution: Samsung has developed a barcode/RFID scanning solution for the Galaxy XCover 4s and the Galaxy Tab Active2 for use in the retail, warehousing and construction industries. This solution provides professional barcode scanning and both long and short-range RFID reading capabilities that are optimized for fast and accurate data transmission.

Barcode/RFID Scanning Solution

Secure, Connected, and Collaborative Solutions

Samsung’s IFA 2019 B2B booth is also showcasing the company’s leading B2B device and solution convergence capabilities, founded on the defense-grade security of the Samsung Knox platform.

Samsung Galaxy Enterprise Edition is Samsung’s comprehensive mobile security solution for businesses in all sectors. It is equipped with Samsung Knox security, including the over-the-air bulk configuration and customization feature, Knox Configure. Knox Configure ensures that mobile devices used for specific business contexts can be quickly set up, synced, branded and transformed into professional kiosk devices with as much ease as possible.

Samsung Knox Enterprise Firmware Over the Air (E-FOTA) is another of Samsung’s leading B2B security solutions. With Knox E-FOTA, an IT admin can remotely control OS security updates and manage a stable IT environment on workforce devices.

Developed for when technical difficulties arise at the workplace, Samsung Enterprise Technical Support (ETS) is a premium technical support service for businesses. ETS offers a wide range of support capabilities thanks to Samsung’s unique position in developing hardware, OS and enhanced security solutions. With each business granted a single point of contact within Samsung’s team of mobility experts, ETS provides custom solutions and troubleshooting, should the need arise. for customers experiencing difficulties.

James Pak, Vice President of B2B Product Management Group at Samsung Electronics said of the promising future of Samsung’s B2B solutions: “Samsung continues to lead the enterprise mobility market with innovative solutions and an open partner ecosystem. Our latest rugged devices with Samsung Knox security and next-generation network and device convergence solutions will further enable a new era of digital transformation for our enterprise customers.”

Push-to-talk (PTT) solution

¹ All Samsung phones and tablets with NFC and Android OS 4.4+ are compatible with the SoftPOS solution.